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Top Linkly alternative of 2025: Linkly vs. Replug

Feature-by-feature analysis Linkly vs. Replug

Feature comparison	Linkly	Replug
Link management
Link shortening	Yes	Yes
Custom links	Yes	Yes
SMS links	Yes	Yes
Deep links	Yes	Yes
Custom domains	Yes	Yes
UTM tags	Yes	Yes
Link cloaking	Yes	Yes
Link disguising	Yes	Yes
Bulk link import	Yes	Yes
Bulk link export	Yes	Yes
Link previews	Yes	Yes
Password protect short link	No	Yes
Link expiration	Yes	Yes
Traffic routing and retargeting
Link rotation	Yes	Yes
Link redirection	Yes	Yes
Retargeting pixel	Yes	Yes
Redirect by country	Yes	Yes
Redirect by device	Yes	Yes
A/B test links	No	Yes
Campaigns
Campaign management	No	Yes
Custom CTA’s	No	Yes
3rd-party/ Custom widgets	No	Yes
Link-in bio	No	Yes
Link shortening	Yes	Yes
Retargeting pixel	Yes	Yes
Bio links
Editable template	No	Yes
Ability to add title, description	No	Yes
RSS feed	No	Yes
Custom theme	No	Yes
Multiple button style	No	Yes
Verification button	No	Yes
Social links	No	Yes
Cards	No	Yes
Images / Videos	No	Yes
Bio-links preview	No	Yes
Editable alias	No	Yes
White-label solution
White-label dashboard	No	Yes
Personalized favicons, colors, domain	No	Yes
QR-codes
Dynamic QR codes	Yes	Yes
Custom colors	Yes	Yes
Multiple download formats	No – Only PNG	Yes
Customizable QR codes	Yes	Yes
Analytics & reporting
Link analytics dashboard	Yes	Yes
Shareable analytics dashboard	Yes	Yes
Analytics of unique redirects	Yes	Yes
Real-time analytics	Yes	Yes
Filter by month	Yes	Yes
Visitors by country	Yes	Yes
Unique clicks	Yes	Yes
UTM tracking	Yes	Yes
QR scans	No	Yes
Branded domain 404 redirect	Yes	Yes
Data export CSV	Yes	Yes
Email reports	No	Yes
301 redirect code	Yes	Yes
Chrome extension	Yes	Yes
Customer support
Dedicated support	No	Yes
Onboarding & call support	No	Yes
Workspace/ user
Team/ user dashboard	Yes	Yes
Workspace protection	Yes	No
Inviting user via email	Yes	Yes
Team member role – Admin	No	Yes
Team member role – Guest/ Viewer	No	Yes

A detailed comparison of Linkly vs. Replug

Now that we have a basic understanding of Linkly and Replug, the ultimate Linkly alternative. Let’s dive into a detailed comparison of their features, user interface, and other important pointers. This will help you determine which platform aligns best with your specific needs.

Link management and organization

Link management involves organizing, tracking, and optimizing URLs across various digital marketing channels.

Linkly link management

Create branded links with a custom domain: Linkly allows you to use your own branded domain, enhancing brand visibility and trust with custom short links.
Offers simple tagging for categorization: Tags help categorize links for quick identification, but they may lack more advanced tagging options.
No option to create password-protected links: Unlike other platforms, Linkly doesn’t allow you to add password protection for extra security on short links.
Easily delete or disable links: Links can be quickly deleted or disabled from the platform, making it easy to manage active and inactive links.
Quick QR codes: Linkly enables you to generate custom QR codes for your links, streamlining access and providing valuable tracking insights.
Offers easy link cloaking capabilities: Link cloaking is simple to implement, helping you hide long URLs and protect affiliate commissions.
Create custom social media link previews: Customize how your links appear on social media platforms, improving click-through rates and engagement.

Replug link management

Advance URL shortener: Transform generic links into branded ones and share them with your audience to drive more traffic. Track performance with each click to measure your impact.
Provides a clear dashboard for tracking links and campaigns: The dashboard is user-friendly and provides a comprehensive view of your links and their performance.
Supports advanced tagging and categorization options: With Replug, you can apply link tags and categories, improving link organization and searchability.
Includes a search function to quickly locate specific links: A search feature allows fast access to specific links, ideal for large collections.
Allows creation of password-protected links or setting expiry dates: You can protect your links with a password or set an expiration date, adding a layer of security and control.
Instantly create dynamic QR codes for your links: Easily generate dynamic QR codes that can be updated without changing the original link, perfect for print and digital media.
Deep linking for smooth navigation: Deep linking ensures users are directed to the right content in-app, enhancing their experience and reducing drop-offs.

Drive more clicks, conversions, and app installations by deep linking
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Add favicons to your links with ease: You can easily add favicons to links, creating a more personalized and professional look for your URLs.
Allows easy link cloaking capabilities: Replug also provides simple link cloaking options, ensuring a cleaner and more branded URL for your campaigns.
Link previews for social media, SMS, or custom use: Replug lets you customize link previews, making them more appealing on social media, SMS, or other platforms to boost engagement.

Replug’s more advanced organizational features give it an edge, particularly for users managing a large volume of links or complex marketing campaigns.

Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

URL shortening and customization

Linkly URL shortening

Slug customization: Linkly provides basic customization for the URL slug, but it lacks advanced options for optimizing links for SEO beyond the basics.
Bulk link creation capabilities: Allows users to create multiple short links at once, making it efficient for campaigns requiring numerous URLs.
Lack of advanced deep linking: Linkly doesn’t offer deep linking features that direct users to specific in-app pages for a seamless user journey.
SEO-friendly URLs: Linkly supports SEO-friendly URLs by allowing the inclusion of relevant keywords in the URL path, improving visibility in search engines.

Replug URL shortening

Dynamic link customization: Replug allows users to create dynamic URLs that can be updated with new destinations without changing the shared link.

Bio-link pages

Linkly bio-link

Lacks the bio-link feature: Linkly does not provide the option to create customizable bio-link pages to consolidate multiple links like its competitors.

Replug bio-link

Customizable bio-link pages: Replug allows users to create personalized bio-link pages with branded designs matching their brand identity.
Add brand name to your bio link: Include your brand name directly in your bio link to strengthen brand visibility and recognition.

Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

Go beyond generic link pages!

Create custom bio links that truly fit your brand

With Replug, you can create bio links that are unique, engaging, and built to convert.

Start free trial

Add multiple links to one page: Use a single bio-link page to house multiple URLs, including videos, text, cards, and social links, making it easy for users to navigate to specific content.

Also read: 7 benefits of bio links you need to know: your ultimate manual

RSS feed: Automatically display your latest blog posts or updates on your bio-link page with an integrated RSS feed.
Add a tracking pixel to your bio-links: Enhance analytics by embedding tracking pixels to monitor audience engagement with your bio-links.

Traffic routing and retargeting

Linkly retargeting and traffic distribution

Simple routing rules: Enables straightforward link rotation setup of routing criteria without requiring technical expertise.
Manual traffic distribution: This allows you to control how much traffic is allocated to each variation in your links.
Redirect users based on country: This enables you to redirect users to specific URLs based on their country, ensuring they access region-specific content or offers.
Robot and spider blocking: Linkly allows you to block bots and search engine spiders from crawling your links, ensuring better control over your traffic and analytics.
Device-based routing: Directs users to mobile or desktop-optimized pages depending on the device they are using.
Simplified pixel setup: Provides an easy-to-use interface for attaching retargeting pixels to your links without technical hurdles.
Limited platform integrations: Offers basic retargeting support but integrates with fewer platforms like Meta, Google Pixel, etc, compared to advanced tools.

Replug retargeting and traffic distribution

Geo and device-based routing: Replug allows you to route traffic based on location or device type, ensuring a personalized experience for users.
A/B testing for campaigns: Test multiple URLs or landing pages to determine the best-performing version for your audience.
Custom routing rules: Set advanced rules to direct traffic to specific pages depending on user behavior or preferences.
Dynamic link rotator: Easily adjust traffic distribution between URLs during A/B testing based on performance insights.
Real-time analytics for optimization: Monitor real-time routing and testing results to tweak campaigns and maximize conversions.
Add retargeting pixels to every link: Replug allows users to attach retargeting pixels from social platforms like Facebook, Google, or LinkedIn to any shortened URL, enabling precise audience tracking.
Enhance ad relevance: Retarget users with personalized ads based on their previous interactions with your links.
Track pixel performance: Monitor how well your retargeting pixels perform directly from Replug’s analytics dashboard, ensuring you can tweak campaigns for better results.

Call-to-action campaigns

Linkly CTA campaigns

Missing CTA creation feature: Unlike Linkly alternatives, The platform has no option to add tailored call-to-action buttons to your links for enhanced conversion.

Replug CTA campaigns

Customizable call-to-action: Replug allows users to create fully customizable CTAs that align with their branding and campaign goals.
Personalized text and links: Customize CTAs with headlines, messages, links, and phone numbers for contact.

Brand-consistent design: Use your brand’s colors and theme for a seamless, professional look across your campaigns.
Multiple CTA Types: Users can create different types of CTAs, such as buttons, banners, or pop-ups, to drive user engagement.
Control timing and positioning: Schedule when your CTA appears and adjust its placement for maximum visibility.

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A/b testing for optimization: Use A/B testing to refine and optimize your CTAs based on real-time performance data.

Also read: Boost Your ROI with Personalized Call to Action for a Website

Analytics and tracking capabilities

Linkly analytics

Provides simple data visualization: Linkly offers clean and straightforward data visualization, making it easy to track clicks and key metrics through simple graphs and charts.
Limited options for data export: Linkly provides basic data export functionality, but advanced options for exporting analytics may be limited for users needing deeper analysis.
Click tracking: Get efficient click tracking, showing data like the number of clicks and the location of users to gauge engagement.
Geographic insights: It provides location-based analytics, helping you understand where your audience is coming from.
Device and browser tracking: Linkly can track the devices and browsers users are using to click on your links, aiding in more targeted campaigns.

Replug analytics

Real-time, in-depth analytics: The Linkly alternative – Replug, provides live tracking and detailed insights into link performance, click analytics, and user behavior for immediate campaign optimization.
Geographic, device, and referrer insights: Understand where users come from, which devices they use, and what sources drive the most traffic to your links.
UTM parameter tracking: Create and measure campaign effectiveness by tracking UTM-tagged links and identifying top-performing traffic sources.
Campaign and link-specific tracking: Analyze performance at the campaign level or link level, track retargeting pixel data, QR scans, CTA campaign, and bio-link engagement.
Detailed custom link and SMS analytics: Dive deep into custom link or SMS campaign data, including click-through rates, user engagement, and interaction metrics.
Comprehensive data export options: Replug provides you a separate dashboard for all your reports. Export analytics data in flexible formats for further analysis, reporting, or integration with external tools.

Replug consistently offers more advanced and comprehensive options than Linkly in this feature-by-feature comparison. However, the best choice depends on your specific needs and the level of complexity you’re comfortable with in your link management tool.

Pros & cons comparisons – Linkly vs Replug

	Linkly	Replug
Pros	– Strong traffic routing capabilities – Simple and straightforward user interface – Supports UTM tracking for campaigns – Quick and reliable performance	– Complete link management solutions – White-label dashboard- Advanced retargeting features – Customizable CTAs and bio-links – A/B testing for CTA effectiveness – 24/7 customer support – Excellent value for money
Cons	– Pricing may feel high for the feature set – Limited options for data export – Basic visualization tools – Lacks advanced customization features	– No free plan currently available

Overall performance and user interface

When it comes to link management tools, performance and interface are paramount. So consider your team’s technical expertise and the time you’re willing to invest in learning a new tool when deciding.

Let’s examine how Linkly and Replug measure up in these critical areas.

User interface

Linkly offers a clean and minimalistic interface designed for simplicity. It focuses on essential features without overwhelming users, making it an excellent option for teams who need straightforward link management and analytics.

Navigating through key functions like creating short links, adding UTMs, and accessing analytics is intuitive, even for those with limited technical experience.

On the other hand, the Linkly alternative – Replug takes a more feature-rich approach with its user-friendly interface. Despite offering advanced tools like CTA campaigns, bio-link creation, and retargeting options, Replug organizes its dashboard neatly, ensuring a smooth user experience.

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Its modern design caters to both beginners and experienced marketers, allowing teams to find and utilize features quickly without a steep learning curve.

Marketing team analyzing link performance data

Link loading speed

Linkly focuses on delivering reliable performance with a lightweight tool optimized for quick link creation and tracking. However, it may lack advanced features that growing teams or data-heavy campaigns might require. Besides that, you may notice limited information available on server response times.

In comparison, the Linkly alternative – Replug offers complex link management tasks while maintaining stability and speed. All while providing capabilities like advanced click analytics, deep links, and traffic redirects.

Replug’s customer support offers prompt and reliable assistance, ensuring users get quick solutions to their queries. With responsive support channels and helpful resources, navigating the platform is seamless for all users.

Linkly vs. Replug: Feedback from real users

	Linkly	Replug
Reviews	“Simple yet powerful link tracker” Verified user	“Powerful URL shortener with advanced features” Carlos T.
	“Easy to use” Verified user	“One of the best URL Shortner with Deeplinking” Verified user
	Great solution for link shortening specially for “mail:to” events” Anthony W.	“Very convenient platform to create Branded Links with Marketing & Reporting” Karen S.
		“Solid team behind Replug” Verified user
Support channels	– Live-chat – Email support – Knowledge base – Release notes – Request a Linkly feature – Basic support	– Live-chat – Email support – Changelog – Knowledge base – Glossary – Help center – Dedicated support – Onboarding & call support

A one-on-one pricing comparison – Linkly vs. Replug

When choosing a link management tool, pricing is often a crucial factor. Let’s break down the pricing structures of Linkly and Replug to help you determine which offers better value for your investment.

Plan	Linkly	Replug
Free	Offers a free tier with 1000 clicks every month	Offers a 14-day free trial
Basic	Up to 25k clicks – $34/mo	Up to 10k clicks – $19/mo
Pro	Up to 50k clicks – $59/mo	Up to 50k clicks – $49/mo
Agency small	Up to 100k clicks – $94/mo	Unlimited clicks – $79/mo
Agency medium	Up to 200k clicks – $154/mo	Unlimited clicks – $149/mo
Agency Large	Up to 500k clicks – $289/mo	Unlimited clicks – $299/mo
Agency Enterprise	Up to 1m click – $499/month	Unlimited clicks – $499/mo
Custom plans	No	Yes

Note: Replug also offers annual billing with a discount.

Ultimately, the better value depends on your specific needs and budget. If you’re looking for a simple, no-frills link management tool and have the budget for it, Linkly could be a viable option. However, If you require advanced features, the Linkly alternative – Replug offers them at a more competitive price point.

Our verdict

If you’re looking for a tool that can grow with your marketing needs and integrate seamlessly with your existing workflow, Replug’s advanced features and integrations make it a compelling choice.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

FAQs on Linkly vs. Replug

Which URL shortener platform provides better value for money: Linkly or Replug?

Replug generally offers better value for money due to its more flexible pricing structure and comprehensive feature set, especially for businesses looking for advanced link management capabilities.

Which link management tool is better for small businesses: Linkly or Replug?

For small businesses with basic needs, Linkly might be sufficient. However, for small businesses looking to grow and leverage more advanced marketing strategies. The Linkly alternative – Replug’s scalable features and pricing make it a more versatile choice that can adapt to evolving needs.

What makes someone click on a retargeting ad?

The best retargeting ads are relevant, timely, and personalized. They resonate with the audience by addressing specific needs or interests, making them more likely to engage. These ads can effectively drive traffic to your website or product pages.

Why do I see ads for things I’ve already purchased?

This happens when retargeting campaigns don’t exclude previous buyers from their audience. Updating your audience settings can prevent unnecessary ads for items already purchased.

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December 17, 2024

How to create an SEO-friendly URL: Ultimate tips

Random, long URLs cluttered with random characters don’t just look unappealing; they harm your SEO. Optimizing URLs is one of the most underrated yet effective ways to enhance both user experience and search engine visibility. With over 8.3 billion searches conducted on Google daily, it’s vital to get your URLs right.

Here’s your ultimate guide to creating an SEO-friendly URL that ensures your website ranks higher and attracts quality traffic.

What is an SEO-friendly URL?

An SEO-friendly URL is a web address structured to be easily understood by both users and search engines. These URLs give clear indications of a webpage’s content, improving its chances of appearing higher in search results.

Characteristics of an SEO-friendly URL include:

Relevance: Reflects the content of the page with appropriate keywords.
Readability: Avoids special characters or excessive parameters, making the URL user-friendly.
Structure: Follows a logical hierarchy to aid navigation.
Length: Short and concise, helping users remember and share easily.
Hyphens over underscores: Hyphens improve readability for both users and search engines.

For example:

Good:

Bad:

Why SEO-friendly URLs matter?

Your URL is more than a link. It’s a sneak peek into your content! A clear, SEO-friendly URL boosts rankings, earns clicks, and builds trust. Here’s why they matter:

Boosts search rankings: Search engines prioritize clear, keyword-rich URLs, improving your page’s visibility.
Improves click-through rates: Descriptive URLs like exampledotcom/best-coffee-recipes attract more clicks than generic ones like exampledotcom/page123.
Enhances user trust: Clean, readable URLs instantly inform users about your content, building credibility.
Optimizes link sharing: Short, simple URLs are easier to share on social media and other platforms.
Simplifies site navigation: Logical URL structures make it easier for users and crawlers to explore your website.
Supports long-term SEO strategy: Organized URLs help avoid broken links and simplify future updates.

Best practices for creating SEO-friendly URLs

By following best practices for creating SEO-friendly URLs, you can craft URLs that search engines love, and users find easy to navigate. But where do you begin? Let’s break it down:

Do’s	Don’ts
Use descriptive keywords: Include primary keywords relevant to the content.	Avoid keyword stuffing: Repeating the same keyword excessively.
Keep it short and simple: Aim for concise and easy-to-read URLs.	Avoid long URLs: Don’t include unnecessary words or parameters.
Use hyphens to separate words: Makes URLs more readable for both users and search engines.	Avoid underscores or spaces: These can confuse search engines and users.
Ensure URL structure matches site hierarchy: Helps users navigate easily.	Avoid complex structures: URLs with excessive parameters or IDs are harder to read and rank lower.
Use lowercase letters: Prevents duplicate content issues.	Avoid mixed-case URLs: Can create confusion and potential errors.
Make it evergreen: Use URLs that remain relevant even as content updates.	Avoid dates in URLs: Limits the perceived freshness of content.
Optimize for mobile users: Ensure URLs are user-friendly on mobile devices.	Avoid unintuitive URLs: Random strings of letters and numbers are off-putting.
Use secure URLs: Always use HTTPS to build trust and boost rankings.	Avoid HTTP: Non-secure links can harm rankings and trust.
Test URLs regularly: Ensure they lead to the correct pages and load properly.	Avoid broken links: Damages SEO and user experience.
Incorporate branding when possible: Branded URLs boost recognition.	Avoid generic URLs: URLs like “page1.html” lack context.

Here’s a detailed breakdown:

1. Optimize the URL slugs

The slug is the part of the URL after the domain name, such as:

Keep it relevant and descriptive, signaling the content of the webpage.

Avoid: Random characters, special symbols, and numbers that don’t contribute to clarity.
Tip: If you’re updating content, avoid changing the slug unless necessary to retain backlinks and traffic.

2. Choose a top-level domain (TLD)

Your domain extension (e.g., .com, .edu, .net) influences user trust. While TLDs don’t directly impact SEO, .com is widely recognized and preferred by users, creating a sense of reliability.

3. Keep the URL short

Short URLs perform better on search engines and are easier to remember and share.

Pro tip: Aim for a URL length of fewer than 66 characters. While Google doesn’t penalize long URLs, shorter URLs contribute to a better user experience and higher click-through rates.

4. Avoid using the full blog title as the URL

Avoid using blog titles as your URL because they can take unnecessary characters. Long blog titles result in long URLs. Optimize your URL by choosing a relevant focus keyword related to that web page. The aim should be to create descriptive URLs so the user is not confused about the content.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

5. Remove punctuation

Punctuation can complicate URLs, making them harder to remember. By eliminating punctuation, you create clean, user-friendly URLs that are easy for both visitors and search engines to interpret.

8. Incorporate a primary keyword

Including a relevant primary keyword in your URL contributes to improved SEO. This practice reinforces the topic of your page, making it more likely to match search queries and rank higher in search engine results. For instance, if you’re offering SEO services in a specific region, using a URL that emphasizes “SEO in Austin” helps signal both the service and location to search engines. This strategy not only boosts your ranking for local searches but also attracts users specifically looking for SEO in Austin.

Advanced strategies for crafting SEO-friendly URLs

1. Use lowercase letters

Some servers treat uppercase and lowercase URLs differently, potentially causing duplicate content issues. Stick to lowercase to avoid complications.

However, WordPress users should not worry, as it automatically puts URLs in lowercase and adds hyphens.

2. Use hyphens, not underscores

Google treats hyphens as spaces, making it easier to interpret your content. Underscores, however, can obscure your meaning. For instance:

Good: seo-friendly-url
Bad: seo_friendly_url

Using hyphens makes it easy for Google’s web crawlers to understand and estimate the information on your website, aiding you in generating steady results.

3. Incorporate keywords strategically

Keywords in URLs can boost SEO and enhance user understanding. However, avoid keyword stuffing. 1-2 keywords are enough. Never repeat a keyword in a URL. Google will never reward you if you use repetitive keywords in a URL more than once. For example:

Good:

Bad:

4. Minimize subfolders:

Keep URLs short and straightforward by minimizing subfolders. This practice improves readability and user experience, as excessively nested subfolders can make navigation complex for visitors and search engines.

5. Use canonical tags for duplicate content

If the same content exists on multiple URLs, canonical tags tell search engines which version is the original. This prevents issues with duplicate content and ensures proper indexing. Look at the below example of how canonical tags work:

Source: wwwseobilitynet

6. Prefer static over dynamic URLs

Static URLs are simpler, easier to read, and more SEO-friendly. Dynamic URLs are less SEO friendly, append UTM parameters, and are complex to understand the URL structure.

Using a URL shortener gives you more control over your URL links through the power of customization and tracking.

7. Handle redirects thoughtfully

Minimizing redirects improves site speed and user experience. While redirects are sometimes necessary, excessive use can lead to issues with search engine crawlers. When needed, opt for 301 redirects for better SEO results.

8. Futureproof URLs

Avoid incorporating dates in URLs to prevent content from becoming outdated. Futureproofing URLs by excluding time-sensitive information allows for content updates without impacting the URL structure.

Enhancing user experience with SEO-friendly URLs

1. Hide “www” and HTTPS prefixes

Modern browsers already indicate secure connections with a lock icon, so hiding prefixes like www or https can streamline your URLs. For instance:

2. Create sub-domains when necessary

Sub-domains can help organize content for specific markets or purposes; however, use them sparingly to avoid diluting your website’s authority. Sub-domains improve navigation and organize your website.

The end goal of SEO is to improve user experience, and sub-domains just do that.

3. Eliminate stop words

Words like “the,” “is,” or “of” are often unnecessary in URLs. Removing them reduces URL length while retaining clarity. For example:

Before:

After:

Why SEO-friendly URLs matter

A well-crafted URL isn’t just about aesthetics but functionality and results. By following these tips, you’ll create URLs that:

Enhance user experience.
Improve search engine rankings.
Increase click-through rates and traffic.

Take a moment to review your website’s URLs today. With a few strategic changes, you can transform your web addresses into powerful tools for SEO success!

Unlock SEO success with Replug: Your ultimate URL optimization tool

Elevate your website’s SEO game with Replug, a powerful link management platform that simplifies the creation of SEO-friendly URLs.

Customize your URLs with unique page identifiers, providing clarity for both web crawlers and site visitors. Replug’s user-friendly interface makes the entire process seamless, ensuring your URLs are finely tuned for optimal search engine performance.

Sign up for a Replug account today to streamline your URL optimization, boost your SEO rankings, and propel your website to new heights!

A complete link management solution
for marketing professionals & agencies. Try Replug for free

FAQs about how to create an SEO-friendly URL

What is a URL?

A URL, or Uniform Resource Locator, is the web address that specifies the location of a resource on the internet. It serves as the entry point to access specific content on a website.

What is an SEO-friendly URL?

SEO-friendly URLs are web addresses optimized to enhance a website’s visibility and ranking on search engines.

How do I match URLs with page titles for SEO?

Ensure that your URL structure corresponds with the content of your webpage. This alignment enhances search engine crawlers’ effectiveness and reinforces your content’s relevance to users.

How to use keywords effectively in URLs for SEO?

Use relevant keywords in your URLs that reflect the content of your webpage. Strategically including primary keywords can enhance the optimization of your URL for search engines.

December 10, 2024

Best Cuttly alternative – Cuttly vs. Replug

When it comes to running a successful digital marketing campaign, the right tools can make all the difference.

Managing, shortening, and tracking your links efficiently is crucial for boosting engagement and conversions.

If you’ve been on the hunt for the perfect link management solution, you’ve probably come across two big names: Cuttly and Replug.

Each promises to simplify your link management, but let’s be real—it’s not always easy to choose between them.

Cuttly keeps things simple, offering basic features that work well for personal use or small businesses, while Replug steps it up with advanced analytics, white-label dashboards, and serious customization.

Cuttly vs Replug – So, which one is right for you? Whether you’re a freelancer, a marketer, or a business owner looking to level up your link game, this detailed showdown will help you make an informed choice.

By the end of this article, you’ll have a clear picture of how Cuttly and Cuttly’s alternative – Replug, works.

So, let’s sharpen our focus and cut to the chase!

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Overview	Cuttly	Replug
About the tool	Cuttly is a URL shortening tool that allows users to create shortened links, track their performance, and manage them more effectively.	Replug is a powerful link management tool offering link shortening, retargeting, bio links, traffic routing, and detailed analytics—all in one platform.
Pricing starts from	$12 /month	$19 /month
Best for	Freelancers, individuals and small businesses.	Freelancers, individuals, and agencies, small, mid, and and large tier businesses.

An overall feature-by-feature analysis – Cuttly vs Replug

If you’re short on time and just need a quick overview, here’s a handy feature table for you!

Features	Cuttly	Replug
Link management
Link shortening	Yes	Yes
Custom links	Yes	Yes
SMS links	No	Yes
Link rotation	Yes	Yes
Deep links	Yes	Yes
A/B testing	Yes	Yes
Password short link	Yes	Yes
Custom back-half	Yes	Yes
Link expiration	Yes	Yes
Link redirection	Yes	Yes
Branded domains	Yes	Yes
Bulk link import	Yes	Yes
Bulk link export	Yes	Yes
UTM generator	Yes	Yes
UTM tags	Yes	Yes
Campaigns
Campaign management	No	Yes
Custom CTA’s	No	Yes
3rd-party/ Custom widgets	No	Yes
Link-in bio	Yes	Yes
Link shortening campaigns	Yes	Yes
Retargeting pixel	Yes	Yes
Bio-links
Editable template	Yes	Yes
Ability to add title, description	Yes	Yes
RSS feed	No	Yes
Custom theme	Yes	Yes
Multiple button style	No	Yes
Verification button	No	Yes
Social links	Yes	Yes
Cards	No	Yes
Images / Videos	Yes	Yes
Editable alias	Yes	Yes
White-label solution
White-label dashboard	No	Yes
Personalized favicons, colors, domain	No	Yes
QR-codes
Dynamic QR codes	No	Yes
Custom colors	Yes	Yes
Multiple download formats	Yes	Yes
Customizable QR codes	Yes	Yes
Analytics & reporting
Link analytics dashboard	Yes	Yes
Analytics of unique redirects	Yes	Yes
Conversion rate	Yes	Yes
Click performance	Yes	Yes
Visitors by country	Yes	Yes
Unique clicks	Yes	Yes
UTM tracking	No	Yes
QR scans	No	Yes
Branded domain 404 redirect	Yes	Yes
301 redirect code	No	Yes
Automated email reports	No	Yes
Chrome extension	No	Yes
Customer support
Dedicated support	No	Yes
Onboarding & call support	No	Yes
Teams
Team dashboard	Yes	Yes
Short links per team/month	50,000 /month	Unlimited
Team members per team	Up to 10	100
Inviting team members via email	Yes	Yes
Team member role – Admin	Yes	Yes
Team member role – Guest/ Viewer	Yes	Yes

Breaking down the capabilities of Cuttly vs Replug

Earlier, we shared a feature-by-feature analysis, but it lacked insight into the overall feature volume and customization potential. These details are critical for choosing the right tool.

We’ve prepared this in-depth comparison to ensure you have all the information. It highlights the most important aspects to keep in mind. Take a closer look before making your decision.

Overall link management

Replug link management

Replug is designed with businesses of all sizes in mind. It lets you manage multiple campaigns all in one place, with options to fully customize your shortened links—think branded domains, custom URL slugs, and even the ability to add link previews, set expirations, unlimited bulk shortening, and customize favicons.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Plus, you can organize everything with tags to keep track of your campaigns easily. But that’s not all. Replug also packs some advanced features like traffic routing, A/B testing, deep linking, QR code generation, and UTM presets.

The best part? All these features are available even on the most basic plans, making it a great value for businesses that need comprehensive tools without breaking the bank.

Cuttly link management

Cuttly is simpler and more straightforward, making it a solid option for personal use or smaller businesses. Just like Cuttly’s alternative, it allows you to shorten links, track performance, A/B test links, add deep links, redirect links, and much more.

However, the downside is that most of these features aren’t available in the basic plans, so if you want to access these features or more advanced tools, you’ll need to upgrade to a higher plan.

While it offers basic link management and tracking, Cuttly falls short when it comes to organizational features like creating campaigns, centralized management, or limited bulk link shortening in the highest pricing plans.

It also doesn’t include helpful features like “broken link notification” which could be a dealbreaker if you need to keep your links in top shape.

Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

Performance and analytics

Replug performance and analytics

Replug is the master when it comes to real-time analytics. Beyond basic click counts, you can gain insights into key metrics like click-through rates, device types, geolocations, referral sources, UTM links campaigns, UTM tracking, and more.

Replug also offers unlimited analytics history, ensuring you never lose valuable data over time. What’s more, you can filter analytics by campaigns or specific links, making it easy to track and analyze performance at a granular level.

For marketers running dynamic QR code campaigns, Replug provides data on QR scans alongside unique clicks, which you can compare using intuitive Clicks vs. Unique Clicks vs. QR Scans charts.

This rich level of detail helps marketers fine-tune their campaigns using actionable, data-driven insights, giving them an edge in maximizing performance.

Cuttly performance and analytics

Cuttly, on the other hand, offers good analytics like total clicks, unique clicks, and referrers, which can work well for simple tracking needs. However, it falls short when it comes to advanced click analytics and segmentation.

When it comes to analytics history, Cuttly provides a limited lookback period—up to 2 years for link analytics, 1 year for bio link clicks, and no data tracking for QR scans or UTMs.

Custom branding with URL shortening

Replug URL shortener

Replug sets the gold standard for URL customization, offering a comprehensive suite of branding tools to help businesses as you can fully customize branded domains, slugs, and UTM parameters. Regarding the volume, you don’t have to worry about that because you can create unlimited links even if you buy the most basic plan.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

Cuttly URL shortener

Cuttly is a well-known custom URL shortener that offers impressive customization options, providing features such as custom slugs, link prefixes, link titles, and pixel settings. It’s a versatile tool for branding, but one limitation is the link volume.

Even with its highest pricing plan, Cuttly allows a maximum of 50,000 links, which may be sufficient for businesses with low-volume link management needs. While it provides solid branding capabilities, it’s best suited for users with moderate requirements.

All you can do with bio-links

Replug bio-links

Replug’s bio links feature is like creating your own personal link playground! It lets you set up a stylish, fully customizable page where all your links live in one place—no more hopping between URLs. You can add your branding, change up the theme and button style, add a verification button, and make it look as fun or professional as you want.

Go beyond generic link pages!

Create custom bio links that truly fit your brand

With Replug, you can create bio links that are unique, engaging, and built to convert.

Start free trial

And the cherry on top? You can create up to 550 bio link pages in the biggest plan and up to 50 in the small agency plans. Moreover, get detailed analytics to see how your links are doing so you can fine-tune your strategy and keep your audience engaged. It’s the easiest, most fun way to share everything with just one link!

Also read: 7 benefits of bio links you need to know: your ultimate manual

Cuttly bio-links

Cuttly’s bio Links feature is like your personal digital lounge, where all your important links hang out in one place! Whether you’re an influencer, a business, or just love sharing everything you do, this tool lets you create a single, easy-to-share URL. You can jazz it up with your brand colors, logo, and a layout that screams “you.”

A major drawback is the volume of link-in-bio pages, which is just 20 pages in the highest available plan, and the link analytics of bio links are only up to 1 year, which can be a problem for most users.

Custom CTA campaigns

Replug CTA

Another standout feature of Replug is its ability to add custom call-to-action (CTA) overlays to shared content. These overlays can take various forms, including buttons, forms, links, banners, pop-ups, bridge pages, and exit-intent prompts, making them a powerful tool for lead tracking, lead generation, and audience engagement.

Additionally, Replug allows you to customize each CTA campaign with your brand’s text and theme colors while providing detailed analytics to track the performance of your campaigns.

Cuttly CTA

Cuttly lacks the ability to create custom CTA campaigns, limiting its potential for driving traffic or conversions through shared content.

Also read: Top call-to-action tools – Proven CTA tips and tricks

Going pro with a white-label dashboard

Replug white-label

Replug’s white-label dashboard is a game-changer for agencies aiming to provide professional link management services under their brand name.

It allows you to create a lasting impression by customizing every detail, including the dashboard, logo, favicons, title, meta image, description, agency name, domain, branded reports, and emails.

With these features, Replug ensures your agency’s branding stays front and center, elevating your professional identity.

Cuttly white-label

Cuttly does not offer a white-label option, which can be a dealbreaker for agencies and businesses that prioritize branding and professionalism.

Responsive customer support

Replug customer support

Replug takes customer support seriously, offering prompt and responsive assistance to its users. Whether you’re troubleshooting an issue, learning about a feature, or seeking technical advice, Replug ensures you’re never left waiting.

The platform provides multiple support channels, including email, live chat, and a well-documented help center filled with guides, FAQs, and tutorials.

Let’s see what the reviews say about customer support.

“I didn’t know initially how to add my custom domain, and the support helped me, great support, and it is actually very easy to set up. They have also developped many features in these last years, so very happy I made this choice to use Replug a few years ago.”

Cuttly customer support

Cuttly offers functional customer support that lacks the immediacy and depth found in platforms like Replug. Support is available through email and a help center, but the resources are limited, and response times can vary.

While adequate for users with straightforward needs, Cuttly’s support system may feel lacking for businesses requiring quick resolutions or more in-depth guidance.

Let’s see what the reviews say about customer support.

“Great tool for shortened links through API. The Support Team is very helpful and quick to respond in general. It would be helpful to put an automated email response when the team is off, so that the customer knows when to expect an answer.”

Some pros and cons you should be aware of

The following pros and cons are derived from user reviews and feedback on these tools.

	Cuttly	Replug
Pros	Offers wide feature set Easy to use	Wide feature set Value for money Lightfast customer support Wide integrations
Cons	Limited features in the free plan Inaccurate link tracking Technical issues and downtime Lack of advanced customization options	No free plan is available for now

A one-on-one pricing comparison – Cuttly vs Replug

Compare Cuttly and its alternative pricing plans side by side to find the best value for your link management needs. Discover which tool offers the features you need at the right price!

Sr.	Cuttly	Replug
Free	$0	–
Free trial	–	14-day free trail
Basic / Starter	$12 / month	$19 / month
Pro / Single	$25 / month	$49 / month
Agency small	Team – $99 / month	$79 / month
Agency medium	Team enterprise – $149 / month	$149 /month
Agency large	–	$299 / month
Agency enterprise	–	$499 / month

Also read: Bitly Vs TinyURL Vs Replug: Which URL Shortener is Best for Agencies?

Reviews and Summary – Cuttly vs Replug

	Cuttly	Replug
Reviews	“Easy way to shorten links” Deniz K.	“The master in the world of Link Shortener world” Nitesh M.
	“Simple tool, clear and useful for social media links publication” Claire L.	“User of 3 years, I approve of it!” Raymond P.
	“Great tool for shortened links through API. The Support Team is very helpful and quick responding in general. It would be helpful to put an automated email response when the team is off, so that the customer knows when to expect an answer.” Niki Beta	“Very convenient platform to create Branded Links with Marketing & Reporting” Karen S.
Summary	Cuttly is a straightforward URL shortener best suited for freelancers and small businesses. It offers essential link tracking and customization features but lacks advanced tools like custom CTAs or a white-label dashboard. While its pricing is budget-friendly, limited functionalities on lower plans may not satisfy growing business needs.	Replug is an all-in-one link management platform designed for businesses of all sizes. It provides advanced features, including detailed analytics, Custom CTAs and white-label solutions. Its responsive support and value-packed pricing make it a top choice for marketers and agencies.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Our verdict

It’s tough to give a definitive verdict because both tools perform admirably in the link management space. Cuttly is an excellent choice if you’re looking for something simple and budget-friendly. It’s straightforward, easy to use, and ideal for those who just need to shorten and track links without any extra bells and whistles.

However, Replug is a stronger Cuttly alternative that shines if you need more than the basics. With advanced features like in-depth analytics, customization options, retargeting pixels, and comprehensive link management tools, it takes the lead when it comes to powering more serious marketing efforts.

FAQs on Cuttly vs Replug

What is link management?

Link management helps track and optimize URLs, making it easier to monitor performance and improve marketing efforts.

What makes Replug a better alternative to Cuttly?

Replug offers advanced features like custom CTAs, dynamic QR codes, white-label solutions, UTM tracking, and detailed analytics, which Cuttly lacks. Additionally, its responsive customer support and feature-rich plans cater to businesses of all sizes.

Can both tools handle branded URLs and custom slugs?

Yes, both Cuttly and Replug allow you to create branded URLs and customize slugs. However, Replug’s features go further with white-label branding and unlimited link customization, even in basic plans.

Why use a link shortener?

Link shorteners create cleaner, shareable links and offer valuable analytics for better campaign tracking.

Which tool provides better analytics and tracking?

Replug provides detailed analytics, including UTM tracking, QR scan data, and real-time insights. In contrast, Cuttly’s analytics are more basic and have a limited history lookback, making Replug a better choice for data-driven marketers.

You might also like:

Top 10 Bitly alternatives and competitors in 2025

9 best alternatives of Rebrandly for agencies

Clickly vs. Replug: Switch to the best Clickly alternative

December 9, 2024

How to remove link from Instagram bio?

Your Instagram bio is your brands first impression, and it matters. It’s more than just a few lines of text. It’s a powerful tool to establish your brand identity and drive traffic to your brand.

Brands lose potential leads and drop conversion rates instantly as they’re not familiar with the platform’s algorithm or best practices. Some of the most important pointers to maximize your Instagram profile’s bio is knowing

How to remove link from Instagram bio?
How to maximize the limited space in your bio?
How to rename your bio links?

When crafting your Instagram bio, consider including some of the following:

A short description of your brand
A branded call-to-action (CTA)
A bio-link
Your website link
A microsite link

Don’t forget that the URL in your bio channels your followers to an external website, a new landing page, a microsite, or other relevant destinations, expanding your influence beyond Instagram.

Let’s optimize it together.

Turn your bio links into click-boosting machines

Drive up to 2× more clicks than plain URLs

Share multiple destinations with one link

Turn every profile visit into traffic

Create bio links free

Why I can’t remove the link from my Instagram bio?

There are a few potential reasons why you might be unable to remove a link from your Instagram bio:

Instagram glitch: Sometimes, Instagram experiences temporary glitches. Try closing the app completely and reopening it. This might resolve the issue.
Link shortener or third-party app: If you’re using a link shortener or a third-party app to manage your bio link, you might need to remove the link from that service first.
Outdated app: Ensure you’re using the latest version of the Instagram app. Outdated apps can sometimes cause issues.
Cache issues: Clear your app’s cache or use a different device to see if the issue persists. Cached data can sometimes cause unexpected behavior.
Account issues: Verify that your account hasn’t been flagged or restricted in any way, which might affect your ability to make changes.

Additional troubleshooting steps:

Check internet connection: A poor internet connection can interfere with app functions.
Try a different device: If possible, log in to Instagram from a different device to see if the issue persists.
Wait it out: Sometimes, Instagram experiences temporary server issues. Waiting a few hours might resolve the problem.

If you’ve tried these steps and still can’t remove the link, contact Instagram support directly for further assistance.

How to remove a link from your Instagram bio?

Removing a link from your Instagram bio is a quick and easy process. Follow these steps to update your bio:

Step 1: Open the Instagram app on your device.

Step 2: Go to your profile

Tap on your profile picture in the bottom right corner of the screen to go to your profile page.

Step 3: Edit your profile

On your profile page, tap the “Edit Profile” button. This is usually located directly below your profile picture and bio.

Step 4: Update the website field

In the “Edit Profile” screen, look for the “Link” field. This is where your current link is located.

Step 5: Remove the link

Tap on the “Link” field to edit it. Delete the existing link or text from the field.

Step 6: Save your changes

Once you’ve removed the link, tap “Done” (iOS) or the checkmark (Android) in the top right corner to save your changes.

Refresh your profile: Go back to your profile page and refresh it to ensure that the link has been successfully removed.

And that’s it! You’ve successfully removed or updated the link from your Instagram bio.

Go beyond generic link pages!

Create custom bio links that truly fit your brand

With Replug, you can create bio links that are unique, engaging, and built to convert.

Start free trial

Also read: 10 Best Bio Link Tools For 2024| Reviews & Pricing

How to rename a link on Instagram bio?

Renaming a link on Instagram involves using link shortener tools that not only condense your URL but also allow customization of the link text to make it more appealing and memorable.

Select a link shortener tool that offers customization features. One of the best options is Replug.

Introducing Replug

Replug is a link management platform that simplifies URL sharing by creating branded short links and provides in-depth click tracking for performance optimization.

Steps to rename bio links on Instagram using Replug

Take the first step towards using Replug by creating an account.

Step 1: In the top-left corner, paste the link you want to shorten into the input bar. Then, click the arrow icon next to it to proceed.

Step 2: You’ll be redirected to this page

Click the pencil icon in the top bar to rename or customize your link.

After editing, click the green checkmark to confirm the changes.

Step 3: Once you’ve finalized your changes, click the “Save Shortened Link” button at the bottom to complete the process.

Viola! Your link is renamed.

Step 4: Update your Instagram bio

Open Instagram and go to your profile.
Tap on “Edit profile”.
Find the “Website” field and paste your customized short link.
Save your changes.

Double-check your profile or wherever the link is used to ensure that the new name is correctly reflected and that the link still functions properly.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Replug: Link-in-bio feature

You can achieve this effortlessly with the Replug bio-link feature. This tool lets you consolidate all your important content and links into a single, accessible location for your audience.

Here are amazing features of Replug’s link in bio tool

1. Add your favorite content in one place

Bring your brand to life with social media icons, essential links, the recent blog with an RSS feed, audio clips, important text, and cards for stunning images.

2. With Replug, you don’t just get a link in bio – you get to own it by renaming your links.

Also, customize their appearance and match your landing page blocks from colors to favicons to your brand’s vibe.

3. Track bio link performance

With performance tracking features, you can monitor the total number of clicks, conversion rates, and other valuable metrics. The best part is that you can view your analytics in both a summary list view and a detailed view.

Go beyond generic link pages!

Create custom bio links that truly fit your brand

With Replug, you can create bio links that are unique, engaging, and built to convert.

Start free trial

Top tips to maximize the limited space in your bio:

Quick tips	Maximize your impact
Less is more	Add a short description about your brand or page.
Try adding a bio landing page	Conclude your website link, portfolio, contact information etc.
Identify your unique selling point (USP)	Clearly communicate what sets you apart.
Include a clear call to action (CTA)	Tell people what you want them to do next.
Keep on experimenting	Try different stuff. See what clicks. You might surprise yourself!

Conclusion

Removing a link from your Instagram bio is a simple process that can be done in a few steps through the app’s profile settings. By keeping your bio updated and free of outdated or broken links, you ensure a professional and effective presence on the platform. This helps maintain a clear and engaging profile, optimizing your brand’s impact and user experience.

So that was it for today’s guide. If you have more questions regarding link name changers, link removers, or the best link in bio tools, feel free to visit our website.

FAQs related to Instagram bio-link

How do I make my Instagram bio catchy?

Clearly state what your business does.
Use relevant keywords to improve searchability.
Include contact information and a call to action.
Utilize Instagram’s business features like adding a category, contact options, and action buttons (e.g., “Book Now” or “Shop”).

How do I add a website link to my Instagram bio?

Edit your profile and paste the URL into the “Website” field.

How often should I update my Instagram bio?

Update your bio whenever there are significant changes to your brand, achievements, or contact information.

Can I use hashtags in my Instagram bio?

Yes, you can use hashtags in your Instagram bio to make your profile more discoverable and to highlight key interests or topics.

November 29, 2024

9 best alternatives of Rebrandly for agencies

Rebrandly has been a popular choice for many.

But at the same time, it’s expensive and offers fewer features and other link-shortening tools.

If you’re facing the same problem and seeking alternatives to Rebrandly, you’re in the right place.

This article will explore the best alternatives to help you level up your branding game and enhance your online reach.

Best tools	Key – feature	Agency/ Premium plan	Limitations
Replug	Complete link management solution	Starts $79 /mo	No freemium pan available
Bitly	Free URL shortener branded QR codes	$300/mo	No retargeting No traffic routing No Custom CTAs
TinyURL	URL shortener campaign Tracking	Starts $129/mo	Low value for money No additional features
BL. INK	Branded short links QR-codes	$599/mo	Expensive Limited features
Linkly	Link tracking and retargeting	$499/mo	No bio-links Expensive
Cutt.ly	Link tracking	$149 /mo	Complex interface No CTA
Short.io	Branded link shortener Link tracking and management	$148 /mo	No bio-links No CTA
Sniply	Call to actions	$59 /mo	No deep links No QR codes
Shorby	Link tracking & analytics	$99 /mo	Limited features

What is Rebrandly?

Rebrandly is a user-friendly tool for creating custom-branded short links, as well as shorter and more visually appealing versions of long URLs.

It’s commonly used in digital marketing to share links on social media and email campaigns.

Moreover, Rebrandly also offers detailed link tracking and analytics, helping users understand how their links are performing and where their audience is coming from.

Why consider Rebrandly alternatives?

Before we dive into the alternatives, let’s briefly touch on why agencies might be looking beyond Rebrandly. While Rebrandly offers solid link-management capabilities, it may fall short in some areas:

Feature limitations: Some agencies require more advanced features that Rebrandly doesn’t offer.
No hidden fees: Some Rebrandly alternatives might offer clearer, more transparent pricing with no surprise charges.
Integration needs: Certain agencies require seamless integration with specific tools that Rebrandly doesn’t support.
Faster support response: Some alternatives provide quicker and more efficient customer service, helping you resolve issues without delay.

Considering these factors, let’s explore the top alternatives that address these concerns and offer unique agency advantages.

Best Rebrandly alternatives: Pros, cons, and key features

1. Replug

Why Replug: Our top choice as the best Rebrandly alternative is Replug. This tool offers a comprehensive link management suite with link shortening, tracking, and retargeting features.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Also, Replug stands out for features like white-label, A/B testing, deep linking, and analytics. Overall, it’s a powerful tool for marketing campaigns.

Replug-Link Management tool. Best URL shortner

Explore Replug’s features in-depth

Pros:

Complete link management suite
A/B testing for optimizing links
White-label solution
Link retargeting
Bio link webpages
Custom branded domains

Cons:

Currently, no freemium plan is available.

2. Bitly

Why Bitly: Bitly is a household name in link shortening, known for its simplicity and analytics. Bitly as an alternative to Rebrandly can be a great choice because it offers high-end link tracking performance which helps in enhancing user engagement.

Bitly-customize your links and make them a little bit shorter

Pros:

Simplicity and user-friendly interface
Powerful link tracking and analytics
Easy-to-use browser extension
Customizable short links

Cons:

Limited features in the free version
Advanced analytics require a premium subscription
No link retargeting, CTAs, and A/B testing.

3. TinyURL

Why TinyURL: TinyURL is your friend if you need a no-fuss solution. It’s straightforward and user-friendly, ideal for quick link shortening.

Pros:

Straightforward and no-fuss link shortening
Quick and easy to use
No registration required

Cons:

Lacks advanced features
Limited link-tracking capabilities

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

4. BL. INK

Why BL.INK: BL.INK is a versatile URL shortener with advanced features like QR code generation and analytics. Perfect for marketing and tracking campaigns.

BL.INK - Link shotener-QR code generator and analytics

Pros:

All-round URL shortener
QR code generation
Analytics for link tracking
Custom branded domains

Cons:

Pricing may not suit budget-conscious users
Lacks many features, such as link retargeting and bio links that Rebrandly offers

Also read: Uses of QR Codes: Marketing, Sustainability & Convenience

5. Linkly

Why Linkly: It’s a powerful link management tool that helps you optimize your online presence and marketing strategies. It allows you to create, customize, and track links, providing in-depth insights into audience engagement.

Pros:

Link customization
UTM parameters
Scheduled links
Password protection

Cons:

Learning curve (for new users)
Premium features may be pricey for some

6. Cutt.ly

Why Cutt.ly: It’s an advanced link management tool specializing in link shortening and tracking. It simplifies creating custom-branded short links and offers comprehensive analytics to help you understand link performance.

Cutt.ly- user friendly link tracking and link shortening tool

Pros:

In-depth link tracking and analytics.
Custom-branded links for a professional appearance.
Suitable for businesses of all sizes.

Cons:

Limited customization options for free users.
Analytics not as robust as some competitors

7. Short.io

Why Short.io: Short.io offers custom-branded links and link tracking, making it an excellent choice for businesses and marketers.

Pros:

Custom-branded links
Link tracking and analytics
User-friendly interface

Cons:

Some users report occasional reliability issues

8. Sniply

Why Sniply: Sniply combines link shortening with lead generation. It allows you to add call-to-actions to shared links, making it a powerful tool for marketers.

sinply- link shortening and lead generation tool

Pros:

Combines link shortening with lead generation
Allows call-to-action on short links
Great for marketers and brand promotion with CTAs

Cons:

Lacks in several important features.
Some features are reserved for premium users

9. Shorby

Why Shorby: Shorby focuses on enhancing social media profiles through link shortening and online branding. If you’re active on social media, it’s worth a look.

Pros:

Enhances social media profiles through link branding
Ideal for social media enthusiasts
Simplifies link sharing on social platforms

Cons:

May not be suitable for users with broader link management needs
Some features are specific to social media management

Why choose Replug over Rebrandly?

It’s a valid question. Replug offers features that set it apart from Rebrandly:

Link retargeting: Replug allows you to add retargeting pixels to short links, helping you reach users who have engaged with your links before.
A/B testing: Test different versions of your links to determine which performs better, ensuring optimal user engagement.
Custom branded domains: Create links that match your brand for a consistent and professional appearance.
White-label branding: Take complete control of your agency’s branding by adding your branded custom domain, logos, interface, and more.

Comprehensive analytics: Gain insights into your link performance, making data-driven decisions for your campaigns.
Call-to-action (CTA): Include call-to-action messages on shared links, driving user action and lead generation.

Boost your conversion rates with irresistable CTAs with

for your marketing campaigns.

Higher clicks

More leads

Better ROI

Generate free CTAs

Conclusion

In conclusion, the world of link management offers a wide array of alternatives to Rebrandly. Each of these Rebrandly alternatives has pros and cons, catering to diverse needs.

Whether you’re looking for simplicity, analytics, branding, or lead generation, consider the options mentioned here and choose the one that aligns with your specific goals and preferences.

Happy link management!

FAQs on Rebrandly alternatives

Why Look for Rebrandly Alternatives?

Rebrandly has been a popular choice for link shortening and management, but it’s essential to have options that suit your unique needs. Whether you want more features, a different pricing structure, or a fresh interface, these Rebrandly alternatives are something for everyone.

Which Rebrandly alternative is best for marketing campaigns?

Replug is an excellent choice for marketing campaigns, offering various features for link management and user engagement.

Are these alternatives suitable for businesses and marketers?

Yes, many of these alternatives, such as Replug and BL.INK, offers advanced features and analytics, making them excellent choices for businesses and marketers.

Which link-shortening tool is similar to Rebrandly?

Replug is a link management tool similar to Rebrandly, offering custom-branded short links and robust analytics.

You may also like:

November 28, 2024

Best URL shorteners for 2025 – Features, pricing, reviews & more

No one likes those long, complex URLs – They look weird, can be unsafe, tough to share, might not fit social bio, can’t be optimized for mobile use, and cause various issues.

To tackle these hurdles, consider using a URL shortener – a handy tool that transforms lengthy URLs into more manageable ones.

Beyond saving space, URL shorteners offer diverse features like click tracking, link customization, UTM tags, security and reliability, compatibility with phones and desktops, and much more.

These tools have gained popularity, especially since social media platforms and messaging apps limit post characters. But with so many options available, knowing which URL shortener is the best for your needs can be difficult.

For your help, we have shortlisted some of the best URL shorteners of 2025, with features, reviews, pricing, and what sets them apart. Keep reading to learn more…

Best URL shorteners in a blink

In recent years, URL-shortening tools have seen significant growth. After detailed research, we have found the below 6 link shorteners to be the best, as they are complete link management solutions in terms of pricing, features, user-friendliness, and customer reviews.

Tool	Best For	Agency Plans
Replug	Complete link management solution with high-end and low-cost features	$79 /mo
Bitly	Widely recognized URL shortening with robust analytics	$300 /mo
Rebrandly	Focus on link branding and customization	$399 /mo
Pixelme	Renowned for retargeting pixels	$400 /mo
Bl.INK	Feature-rich URL shortening with advanced tracking and analytics	$599 /mo
Cuttly	Straightforward link shortening with detailed analytics	$99 /mo
Capsulink	Simple tool to shorten, customize, and track links.	$160/mo

Note: Find out the detailed features, pricing, and reviews of these link shorteners in the “Top 6 URL Shorteners” section of the blog. However, if you are looking for even more, you may explore other URL shorteners at the bottom of the blog that didn’t end up in the top 6 list.

10 reasons to use a URL shortener – Buyers guide

[youtube https://www.youtube.com/watch?v=i6E0rbN-U4w?autoplay=1&mute=1&w=560&h=315]

Making a purchase for the first time or even switching from one brand to another. Using a URL shortener offers numerous advantages across different areas, making it a valuable asset for anyone.

Here’s why it’s the ultimate advantage for your specific needs.

Tracks the number of impressions, clicks & conversions
Cut short complex URLs to more recognizable ones. Thus, improves web traffic, CTR and conversion rates
Custom short links boost brand promotion and brand reach
Short URLs take less character space, hence are best for SMS & social bios
Branded URLs are easier to share and remember, which means enhanced brand recalls.
Improves user experience through smooth navigation.
Improve SEO efforts by optimizing long random URLs with branded keywords.
Get data in the form of reports, helping content creators and businesses make informed decisions
Rotate links to preferred link destinations on a specific date, time, or location.
Feature-rich URL shorteners offer multiple ways to use a short link. Create personalized bio landing pages, generate QR codes of any shortened link, A/B test performance of multiple URLs, etc.

What should you consider when choosing a URL shortener?

The CAGR of 19.7 till 2031 and the growing demand for personalized user experiences, has made URL shorteners are a must-have tool for brands, agencies, and content creators.

Whereas, picking the right URL shortener can be tough with so many options out there, each with its own perks. To make the best choice, it’s important to consider the following points when checking out URL shorteners:

1. User-friendly

One of the primary considerations when choosing a URL shortener is its user interface. A streamlined interface that simplifies shortening links enhances the overall user experience.

The interface design and functionality should prioritize ease of use, allowing users to generate shortened URLs quickly and effortlessly. However, the integrations with other tools and platforms you’re already using and compatibility across devices and browsers further add to its usability.

2. Cost efficiency

Pricing is a key consideration when choosing a URL shortener. Be sure to evaluate the cost of each service and consider what features are most important to you when making your decision.

While free options are enticing, they might come with constraints that limit their utility, making premium versions with additional features more appealing for businesses or advanced users.

Also Read: Top 5 Paid URL Shorteners Worth Paying For!

3. Customization options

Customization options are essential because they allow you to personalize your shortened URLs. Adding branded domains or specific keywords reinforces brand identity.

However, this can be particularly useful if you’re using them for branding, specific campaigns, or content categories, as it allows you to make your links more recognizable and memorable.

4. Link analytics

Link analytics is a key feature when choosing a URL shortener. The ability to track clicks, conversions, and other key metrics can help you understand the performance of your campaigns and make data-driven decisions about your marketing efforts.

5. Security

Security is a critical consideration when choosing a URL shortener. A reliable URL shortener should prioritize link safety and protection against malicious activities. Encryption, expiration features, and measures to prevent link manipulation ensure the integrity and safety of shared links.

Moreover, privacy considerations, such as the handling of user data and adherence to data protection regulations, are vital for individuals and businesses concerned about confidentiality.

Top 6 URL shorteners for 2025

1 – Replug

The first and most top-notch URL shortener is Replug – An all-in-one link management tool for agencies and marketing pros with cost-effective pricing. With this handy tool, users can shorten branded URLs, do A/B testing, create catchy CTAs, set up white-label boards, build bio-links, and more.

Top Features

Link management
White-label
Link tracking
Retargeting pixels
CTA
Bio-links
And more

Unlike its competitors, replug also has a Chrome extension and web app. It also provides additional benefits such as link-retargeting, link history, high-end customer support, tracking individual links, bulk link creation, and viewing related analytics on a dashboard.

With Replug, you can even track the performance of specific marketing campaigns in specific locations. All in all, it’s the perfect fit for businesses of all sizes and industries.

Pricing:

Basic: $19 / Month (with free trial)
Professional (Most Popular): $49 / Month (with free trial)
Agency: $79 / Month (with free trial)

Pros	Cons
Advanced analytics for in-depth insights	Currently, no freemium plan is available
Link retargeting options
Customizable short links
Complete link management solution
User-friendly interface

Reviews and Ratings

Here’s what customers have to say about Replug:

A complete link management solution
for marketing professionals & agencies. Try Replug for free

2 – PixelMe

PixelMe is a mighty URL shortener designed to help you track and optimize your online advertising campaigns. It allows you to shorten your links and add tracking pixels to them, providing valuable insights into your campaigns’ performance.

With its user-friendly interface, real-time analytics, and integrations with popular advertising tools, Pixelme is a complete solution for anyone looking to take their online advertising to the next level.

Related: Check out the best Pixelme alternatives

Pricing:

Growth: $99 / Month
Scale: $149 / Month
Elite: $240 / Month

Pros	Cons
Custom Domain	Do not offer agency features
Link analytics	Browser Extensions
Browser extensions	Branding on micro landing pages
	No white-label

Reviews and Ratings

Capterra Ratings 4.7/ 5

Here’s what customers have to say about Pixelme:

3 – Rebrandly

Rebrandly is a state-of-the-art URL-shortening solution with a host of features. With this digital tool, you can craft custom, branded, and concise links that are memorable and easily shareable across various social media platforms.

Preferred for team collaboration and allows you to set up multiple workspaces and invite team members, making it an excellent choice for team-based URL-shortening needs. Additionally, it boasts advanced features such as link retargeting support, making it a well-rounded and versatile solution.

Also read: How to Disguise a Link Using a URL Shortener?

Pricing:

Lite: $12 / Month
Essential: $28 / Month
Professional: $85 / Month

Pros	Cons
Focus on link branding and customization.	It may not have as robust analytics as others.
Branded short links.	Pricing may be higher for branding features.
Enhances brand visibility.
Suitable for businesses.

Reviews and Ratings

Capeterra Ratings 4.7/ 5

Here’s what customers have to say about Rebrandly:

4 – Bitly

Bitly is a widely used tool to shorten URLs, making them more manageable. Alongside URL shortening, Bitly includes a QR code generator commonly preferred by social media influencers and businesses. While these basic features are available for free, they come with Bitly branding on the shortened links.

For users seeking more advanced capabilities, the paid version of Bitly offers additional features, including link retargeting, access to detailed link history, priority customer support, and a user-friendly dashboard to easily track and analyze link performance. However, if you’re looking for a powerful and customizable alternative to Bitly, Replug is an excellent choice.

Pricing:

Starter: $8 / Month
Basic: $29 / Month
Premium: $199 / Month

Pros	Cons
Widely recognized and trusted.	Does not offer as many advanced features as some competitors.
Robust link analytics.	Limited customization options.
	Purposeless free tier

Reviews and Ratings

Capeterra Ratings 4.8/ 5

Here’s what customers have to say about Bitly:

5 – BL.INK

BL.INK is an all-in-one platform that handles links, keeps track of them, and gauges how well they’re doing. It shows how links perform either through reports or by working together with tools like Google and Adobe.

Plus, it easily combines with other systems using its open API. It fits small to large organizations and ensures security with top-notch features and customizable user access

Pricing:

Expert: $48 / Month
SMB: $99 / Month
Team: $299 / Month
Business: $599 / Month

Pros	Cons
Feature-rich URL-shortening tool.	Pricing may be higher for the feature set.
Easy to use.	Can be a bit buggy at times.
Suitable for data-driven marketing

Reviews and Ratings

Capterra 4.7/ 5

Here’s what customers have to say about BL.Ink:

6 – Cutt.ly

Cuttly is a comprehensive link management platform offering advanced URL-shortening services and other features. With its built-in link analytics, you can monitor clicks on shortened URLs and measure their effectiveness.

Cuttly offers a user-friendly interface, making it an excellent tool for beginners and experts, no matter the size of your company or your role as a blogger or marketer. If you ever need assistance, it provides support with an average email response time of two to 24 hours.

Pricing:

Single Monthly: $25 / Month
Team Monthly: $99 / Month
Team Enterprise Monthly: $149 / Month

Pros	Cons
Customizable short links.	Limited branding options.
Detailed analytics.	In-app purchases are highly paid
Straightforward link shortening

Reviews and Ratings

Capterra 4.2/ 5

Here’s what customers have to say about Cuttly:

7 – Capsulink

Capsulink is a custom URL shortener and link management tool that empowers you with full control over your online links. Its advanced features, including smart links, branded links, an API URL shortener, destination URL modification, analytics, broken link notifications, and password protection, enable you to create, personalize, target, automate, manage, and measure your shortened URLs.

It stands out with smart URLs that adapt based on device, location, language, time, or behavior, ensuring users see the right landing page. It is also great for targeted marketing, A/B testing, and enhancing user experience. Additional features include detailed analytics, deep linking, QR codes, email encapsulation, Facebook cache clearing, and the cli.fm domain for verified users.

With affordable plans, unlimited links, and multi-user access, Capsulink delivers exceptional value for businesses of all sizes.

Also read: 5 powerful benefits of URL shorteners you should know

Pricing:

Pro: $10 / Month
Business: $40 / Month
Ultimate: $160 / Month

Pros	Cons
Unlimited clicks	Access to custom slugs for paid subscription plans only
QR code generator for social videos and offline usage	Creating an account is necessary to shorten links
Hiding email addresses within shortened links
OpenGraph cache clearing
Exclusive access to cli.fm short domain for verified users in paid plans

Reviews and Ratings

G2 Ratings 4.5/ 5

Here’s what customers have to say about Capsulink:

Which is the best URL shortener?

Our top pick for the best URL shortener is Replug – an all-rounder link management tool for shortening branded URLs, adding pixels for retargeting, embedding call-to-action, and building bio-links for social media. With the option of white-label, highly affordable pricing, and other rich features, Replug is the best platform for brand marketing and promotion using URLs.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

What’s the link functionality of Replug

Get your best link for sharing: Get a link to any website you want your audience to share. You do not need to be affiliated with that website at all. It can be a blog post, a news article, or something from any website.
Replug will help in creating an optimized link: Choose a call-to-action type that can be a connect button, an opt-in form, or a retargeting pixel. Then, personalize the call-to-action message and appearance.
Let your audience explore it: On social media networks, email newsletters, or whatever else you want, simply share the new shortened connection. On the chosen tab, anyone who visits the connection will see your call to action.
Boost up your engagement: To get more traffic, followers, and leads, share more links. Measure your success by analyzing users, clicks, and conversions from the platform’s analytics.

Sr.	Other Link Shorteners
1.	Ow.ly
2.	ClickMeter
3.	Joturl
4.	T2mio
5.	TinyURL
6.	Linkjoy
7.	Linkly
8.	RocketLink
9.	Linky.com
10.	Chit Link
11.	SmartURL
12.	Linkish

FAQs on URL shorteners

Why should I use a URL shortener for my links?

URL shorteners make lengthy URLs more concise and visually appealing. They are easier to share, track, and manage across various platforms, especially in limited-character settings like social media posts.

Are URL shorteners secure to use for sharing links?

Most URL shorteners include security measures to protect links from malicious activities. They often use encryption and other security protocols to ensure the safety and integrity of shared links.

What features should I look for in a URL shortener?

Consider features like link customization, analytics, branding options, reliability, ease of use, and compatibility with different devices and platforms when choosing a URL shortener.

How can I measure the performance of shortened links?

URL shorteners typically provide analytics tools that track click-through rates, user engagement, geographic data, and conversion rates to assess the effectiveness of shortened links.

Can I customize shortened URLs to match my brand?

Yes, many URL shorteners allow customization, enabling users to create branded and memorable short links by using custom domains or adding specific keywords.

You may also like:

November 20, 2024

17 proven Black Friday marketing strategies for your success

Black Friday is more than just a shopping day. It’s a high-stakes showdown for brands aiming to capture the spotlight and boost sales. Whether you’re a small business or a big retailer, a well-planned Black Friday campaign can maximize your impact and help you reach your goals.

Ready to turn browsers into buyers? With the right marketing ideas, you can stand out from the frenzy, win over new customers, and have your best Black Friday yet.

This blog discusses the 17 creative, tried-and-true strategies to help you cut through the noise, drive serious sales, and make this season unforgettable! Let’s dive in!

What is Black Friday marketing?

Let’s walk you through the inception of Black Friday marketing.

It all began in the U.S. back in the 1950s. It was a beautiful Friday after Thanksgiving, and a shopping storm was brewing in the U.S. As holiday lights started to sparkle, stores across the U.S. opened their doors with irresistible deals, marking the official start of Christmas shopping. Thus, Black Friday was born, a day when retailers rolled out jaw-dropping discounts, and shoppers raced to grab the best bargains before anyone else.

Fast forward to today, and Black Friday has grown into a global shopping sensation. It starts one month before Christmas, after Thanksgiving Day.

For retailers, it’s the perfect chance to boost sales and connect with new customers, while for shoppers, it’s a golden opportunity to score that dream item at an unbeatable price.

Why is it called “Black Friday”?

Black Friday was first used in 1869 when two investors, Jim Fisk and Jay Gould, crashed the market by dropping gold prices. As a result, foreign trade stopped, the stock market dropped by 20%, and farmers witnessed an unfortunate drop in wheat and corn values.

From 1950 to 1960, the term was used again for a day between the Army-navy game and Thanksgiving; the event summoned crowds of tourists and shoppers, requiring an extra few hours of effort by law enforcement to moderate the traffic.

In 1980, the term associated with shopping was used when retailers used the Black Friday term to reflect the backstory of accountants who used red ink for negative earnings and black for positive earnings.

Black Friday became the day when stores turned their profitability.

Since then, the term “Black Friday” has been in use. It has evolved into a season-long event that has spawned more shopping holidays like “Cyber Monday” and “Small Business Saturday”.

Successful Black Friday marketing strategies

Build your Black Friday email list
Send personalized Black Friday advertising emails
Boost Black Friday sales via Social Media
Roll out a Black Friday SMS marketing campaign
Upsell and cross-sell with discounts
Offer multiple gift-giving opportunities
Prevent cart abandonment using exit-intent popups
Go for influencer partnerships
Use hashtags to reach a new audience
Create a sense of urgency
Use retargeting ads
Use bio links to direct people to your store
Use deep links to direct people to the app store
Use branded links
Optimize checkout process
A/B test campaign pages
Use CTAs to track clicks and conversations

Black Friday is one of the most anticipated events for sellers and customers in the e-commerce business.

After the Pandemic, 80% of people switched to online shopping in the U.S. This makes it essential for e-commerce businesses to adopt smart, customer-centered strategies that attract and engage eager buyers.

1. Build your Black Friday email list

About 40% of people open their emails to see about Black Friday offers. This makes building an email list essential for connecting with customers. You can entice them with irresistible sales promotions by landing in their inboxes.

Don’t just focus on existing subscribers; invite new visitors to sign up for your email list by promoting your upcoming sales. Make your sign-up forms easy to fill by asking for their name and email address.

You can also use customer surveys and quizzes to grow your list. Consider offering incentives, like discount points, for those who subscribe and invite friends.

So, to nail your Black Friday marketing campaign, an email list is absolutely crucial. Your customers need to know that you’re offering those limited-time, unmissable deals!

Here is what boss business has to say about email list strategy:

You may also like: Email marketing best practices for 2024

2. Send personalized Black Friday advertising emails

Statistics show that 63% of people open emails specifically to find discounts. For businesses, this makes email marketing a no-brainer for Black Friday.

Here’s how you can build and send personalized Black Friday to promote your big sale in three easy steps:

Step 1: Create curiosity by sending an email one week before Black Friday to your customers and potential leads, informing them about the exciting upcoming event.

Step 2: Send a second email at the start of Black Friday to inform you about all discounts and offers. It will create fear of missing out.

Step 3: Send a third email to remind customers about the end of the sale and create a sense of emergency.

A customized email will make your customers feel important and exclusive. You need to post reminders on all social media channels along with an email campaign.

Here are some examples:

The famous SaaS platform Semrush and how it uses emails to promote its Black Friday sale. The marketing team creatively makes use of a catchy subject line, clickable images that lead to their Black Friday offer, and captivating images to entice its subscribers:

Here’s another example of Headline Studio by CoSchedule, an all-in-one AI Marketing Calendar platform. The highlights of this Black Friday marketing campaign include the use of an emoji in the subject line, a CTA button, and a visual representation of the price slash:

Top examples for Social Media Black Friday marketing campaigns:

TikTok: Amazon gets weird

Facebook: KFC launches Finger Lickin Good deals

Instagram: Pro Direct Soccer drops the price (and the beat)

YouTube: IKEA buys back old furniture on Black Friday

Social media is the best platform to inform customers and users about your attractive discount offers and deals by sharing pro ads. According to stats, the most used social media platforms based on active users are Instagram, Facebook, YouTube, WhatsApp, and TikTok. Bulk WhatsApp messaging tools like WANotifier empower businesses to send personalized Black Friday deals and offers directly to customers, ensuring higher engagement and sales.

By providing information about upcoming offers before Black Friday, you can engage and excite your customers to check out all the deals on Black Friday. You should plan your offers and discounts wisely and share ads (paid and organic) to make people curious and excited about these offers.

You can also post stories, reels, posts, and videos or go live to introduce your Black Friday discounts and vouchers. Sponsored posts and stories are also a great source to gain an edge over the competition.

When scheduling your Black Friday content, make sure to use all social media features for maximum conversions wherever possible to maximize engagement and sales. Here are some excellent examples:

TikTok: Amazon gets weird

Amazon, the biggest e-commerce brand, took a weird and unusual take for its TikTok Black Friday marketing campaign:

@amazon
Whether you’re shopping on Black Friday or Cyber Monday, the best deals are at Amazon.
♬ Robocats – Amazon

Facebook: KFC launches Finger Lickin Good deals

KFC always has Finger Lickin’ Good deals for Black Friday. If that 50% discount doesn’t excite you, you’re probably missing out on life’s best flavors! Here’s an example of their Black Friday Marketing campaign on Facebook:

https://www.facebook.com/photo.php?fbid=721771033319206&id=100064589478042&set=a.694836709345972

Instagram: Pro Direct Soccer drops the price (and the beat)

Pro Direct Soccer got a little swaggy with its huge price drop on Black Friday. Their Instagram reel took us on a jog with some upbeat music, cool visuals, and irresistible prices:

https://www.instagram.com/reel/ClgkHL0DNBL/

YouTube: IKEA buys back old furniture on Black Friday

IKEA got us a little emo with its #BuybackFriday on YouTube. They didn’t offer a huge discount or anything; instead, they decided to take back old furniture and give it another life:

4. Roll out a Black Friday SMS marketing campaign

A Black Friday campaign isn’t complete without a solid SMS campaign.

But why SMS? Well, it’s immediate, super accessible, cost-friendly, and gets way more attention than email. When an SMS pops up on a customer’s phone, they’re way more likely to open it—especially during the busy Black Friday rush. Plus, you can send a quick, clear message with a link to all your deals.

Here’s how to make it work:

One week before: Send a sneak peek to get your customers curious about what’s coming. Build that excitement!
Black Friday morning: Hit them with the big news! Tell them that your discounts are live! Make it clear and action-oriented to get them shopping.
Last call: Remind them the sale’s almost over. Create some urgency to get those final clicks.

Another cool part about SMS marketing is that you can easily send loyalty and referral program invites, survey and feedback forms that can help you do better next year, and abandoned cart reminders.

It’s always better to use advanced SMS automation tools for your campaign. Some top SMS marketing software that can come in handy during the Holiday season are Insider, Textla, Birdeye, SlickText, Close, Ez Texting, and Salesmsg.

Here’s an example of how Function of Beauty understood the Black Friday marketing assignment:

If done right, SMS marketing can be a game-changer for your marketing strategy!

5. Upsell and cross-sell with discounts

Upselling and cross-selling are the best strategies to improve your Black Friday marketing.

In this, you can sell multiple products together to increase your earning potential.

An example of upselling could be that instead of selling a burger separately, you can make it a deal at a discount and at a better price by adding fries and drinks to attract customers.

Here’s an example of “Complete The Look” cross-sell offer with discounts by Adidas:

Source: Adidas

People prefer package deals over individual items. They won’t mind slight price fluctuation on deals – it can drive more sales and increase the number of products sold!

6. Offer multiple gift-giving opportunities

To craft a successful Black Friday marketing campaign, you should have multiple gift-giving opportunities to attract customers.

Give bundle discounts: You can attract more traffic to your stores by giving bundle discounts on your products. People buy more at a discount, which can increase sales in return.

Here’s how Shein is doing it:

Source: Shein

Give your VIPs an exclusive Black Friday discount: To increase your earning potential, VIP customers receive exclusive discounts to appreciate their loyalty.

Here’s how Beninca Group is nailing it:

Source: Beninca Group UK

Focus on gift cards: To increase earning potential, you can distribute gift cards to your customers with attractive and special discounted offers and deals.

Here’s an example of Chuck E. Cheese, a famous restaurant chain in the United States:

Source: Chuck E. Cheese

Give a free gift with a purchase: To make your Black Friday sale attractive, make deals by announcing a buy-one-get-one offer. For example, if the customer buys a burger, offer a free drink. It will increase customers and urge them to buy more.

Here’s an example of the famous beauty brand Bobbi Brown:

Source: Bobbi Brown

Use coupon codes and vouchers: Boost your Black Friday sales with exclusive coupons and vouchers! Customers love a good deal, and these incentives can drive traffic, increase conversions, and make your offers stand out.

Check out this fantastic Black Friday offer by Kohl’s, where they offer a coupon code upon checkout for an additional discount:

Source: Kohl’s

7. Prevent cart abandonment using exit-intent popups

Cart abandonment occurs when an online shopper adds items to their cart but leaves the site without completing the purchase. This happens frequently, with customers leaving their carts full of products before finalizing checkout.

An exit-intent popup is a message that appears when a user is about to leave the site. These popups are highly effective at encouraging users to complete their purchases. Studies show that the average conversion rate for card abandonment popups is 17.12%

Exit-intent popups are especially powerful on Black Friday. They can showcase limited-time discounts and exclusive deals or even offer free shipping, reducing cart abandonment and boosting conversions.

Here’s an example of the exit intent popup of Usermaven, a website and product analytics tool:

Source: Usermaven

8. Go for influencer partnerships

Influencer partnerships are crucial for your Black Friday success. In fact, according to Influencer Marketing Hub, 24.2% of respondents intend to spend more than 40% of their marketing budget on influencer marketing in 2024.

Influencers help extend your reach to a wider audience, build trust, and create buzz around your deals. Their authentic recommendations can drive traffic, increase conversions, and boost brand visibility during the highly competitive Black Friday period. By collaborating with influencers, you tap into their loyal follower base, which can lead to a significant surge in sales.

Back in the picture again, we have Amazon. They used the famous TikToker Charlie D’Amelio to promote their Black Friday deals. Check it out:

@charlidamelio
grwm featuring my fav products from @Amazon black friday deal page! #founditonamazon #ad
♬ Flight of the Mitoglider – Myriad of Trees

9. Use hashtags to reach a new audience

Hashtags are essential for maximizing Black Friday visibility and engagement. They help categorize content, making it easier for shoppers to discover your deals among the flood of holiday offers.

Using popular and relevant hashtags, like #BlackFridayDeals or #HolidaySales, your posts reach a larger audience, attracting potential customers actively searching for discounts. Hashtags boost brand exposure and make it easy to join trending conversations, keeping your brand top-of-mind during the shopping season.

You may also like: 21 Instagram story hacks To boost your engagement

10. Create a sense of urgency

Creating a sense of urgency is key to boosting Black Friday sales.

Countdown timers, deal counters, and “limited time” alerts build anticipation before the sale starts and drive action once it begins. When shoppers see a countdown or “only hours left” message, they’re more motivated to act fast, knowing the deal won’t last forever.

By adding these urgency elements, you can maximize conversions and keep customers engaged right up until the final moments.

Here’s an example of Walmart’s “Limited time only” Black Friday offer:

Source: Walmart

This is how ContentStudio, a powerful social media management platform, uses a countdown banner on its landing page for its Black Friday software deal:

Source: ContentStudio

11. Use retargeting ads

Retargeting ads are a powerful way to reconnect with customers who have previously visited your website and are especially useful for Black Friday promotions.

There are two main types of retargeting:

Pixel-based retargeting: This allows you to redisplay content to any anonymous site visitor who left without completing a purchase.
List-based retargeting: Here, you can upload a contact list to target individuals whose information you already have in your database. The platform will identify these users and show them relevant ads.

For Black Friday, where competition is fierce, a smart retargeting strategy is crucial to stand out. Using tools like Replug, you can add retargeting pixels to optimize reach and bring back potential customers. Replug’s features make it easy to track visitors and keep your brand visible.

Add social proof, like customer reviews, to your retargeting ads to increase trust.

12. Use bio links to direct people to your store

Bio links are clickable URLs added to the profile section of a page on social media channels such as Instagram or TikTok. They can direct customers to a website page or online store.

Turn your bio links into click-boosting machines

Drive up to 2× more clicks than plain URLs

Share multiple destinations with one link

Turn every profile visit into traffic

Create bio links free

Before and on the Black Friday sale, you can put these bio links to direct people to your store to increase their promotions and customers. This can also save your customers time and give them a better experience.

Source: Ulta

13. Use deep links to direct people to the app store

Deep links are URLs that take users directly to an app store or specific app content, streamlining the journey for a faster, more convenient experience.

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

For Black Friday promotions, deep links can guide your audience straight to your app store, making the customer journey shorter and smoother while boosting engagement and retention. By bringing customers closer to the ultimate goal—conversion—deep links have increased conversions by up to 66%.

With deep links, customers can seamlessly purchase all their desired products in one app. Here’s an example of Waves Audio’s deep-linking ad for Black Friday:

Source: Waves Audio

14. Use branded links

Branded links are short, custom URLs unique to a brand. They offer a sleek alternative to long, generic links. These personalized links boost brand recognition and awareness, helping to build trust and credibility with your audience.

For example, Coca-Cola often uses branded links in tweets to make its posts instantly recognizable and catch people’s attention. For Black Friday promotions, branded links can enhance trust, attract more customers and increase sales:

https://www.facebook.com/photo.php?fbid=738433818326154&set=pb.100064786265716.-2207520000&type=3

Source: Coca-Cola

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

15. Optimize checkout process

Optimizing the checkout process is essential for improving conversion rates.

For Black Friday sales, ensure the checkout process is streamlined to boost positive reviews and customer satisfaction. A well-optimized checkout should display all costs upfront, including shipping, taxes, and product price. This transparency leaves a positive impression on customers and encourages them to complete their purchase.

If the checkout process isn’t optimized, unexpected costs can lead to cart abandonment. Shoppers are eager to buy, but hidden fees often cause them to leave without completing their purchase.

An optimized checkout process enhances your e-commerce site’s user experience, helping maximize Black Friday sales.

For instance, this is what you’ll see upon checkout on Temu:

Source: Temu

All the additional costs are clearly mentioned, leaving you with no confusion.

16. A/B test campaign pages

A/B testing, almost known as split testing, compares two versions of web pages or apps against each other to see which one performs the best.

In your Black Friday sale, you can use an A/B test to see the results of all ongoing marketing strategies.

You can check which strategies are working best and giving results by using advanced link management tools. Running an A/B test can have significant effects on your site or mobile app, such as:

It increases engagement
It reduces the bounce rate
It increases the conversion rate
It minimizes risk
It helps you create content effectively

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Through this test, you can check the effectiveness of your strategies and can modify your ideas for better results.

Source: Replug.io

17. Use CTAs to track clicks and conversations

A call-to-action (CTA) is crafted to encourage the audience to take a specific action, guiding them through the customer journey. For Black Friday promotions, a well-placed CTA on a button or link can prompt users to check out the latest discounts and offers, helping to increase leads and conversions.

Using a tool like Replug makes it easy to create custom CTAs. Its built-in canvas allows you to design CTAs from scratch, whether a button, link, or form. This tailored approach ensures your Black Friday promotions are engaging and effective.

For this Black Friday 2024, Lululemon, a famous Athletic clothing brand, creatively uses a “SHOP WE MADE TOO MUCH” CTA button. Upon clicking the button, the user is led straight to the Black Friday discount page:

Source: Lululemon

Wrap-ping it up

Black Friday is a massive opportunity, but standing out requires more than just slapping a discount on your products. From building excitement early to leveraging data-driven insights and creating a seamless shopping experience, each strategy can help you connect with customers who are ready to buy.

Remember, Black Friday success is all about planning, flexibility, and staying ahead of trends. So, as the big day approaches, put these strategies into action, keep a pulse on customer feedback, and watch as your efforts turn into a holiday season win.

Happy selling!

FAQs about Black Friday marketing ideas

When should I start Black Friday promotions?

You should start your Black Friday promotions in the last week of October or the first week of November, as many people start looking for Black Friday in October. All the strategies for Black Friday should be managed before this day.

What types of promotions work best on Black Friday?

Discounts are popular, but there are many other successful strategies. Consider offering bundle deals, such as “Buy One, Get One” (BOGO), which offers gifts with purchase and limited-time discounts to create urgency. Make sure your promotions align with your brand and appeal to your specific audience.

What is the difference between Black Friday and Cyber Monday?

Both events offer a worldwide shopping experience. Black Friday belongs to the retail shopping arena, while Monday Cyber is designed for online shopping.

Black Friday follows the Friday after Thanksgiving. Monday cyber follows in the trail of Black Friday. It is one of a kind when online shoppers pick their online bargain without going to the retail stores.

How can I stand out from competitors on Black Friday?

Personalize your marketing wherever possible. Use segmented email campaigns, tailor social media ads to different audience groups, and emphasize what makes your brand unique. Excellent customer service and fast, easy checkout options can also set you apart.

How important is email marketing for Black Friday?

Email marketing is a must for Black Friday. With targeted, well-timed emails, you can build excitement, remind people about your sale, and re-engage customers who left items in their carts. Start with teasers, offer sneak peeks, and follow up with last-chance reminders.

How can I prevent my website from crashing due to high traffic?

This can definitely happen if you have a Black Friday sale. To optimize user experience, prepare your website ahead of time. Speak with your hosting provider to ensure it can handle a spike in visitors, and consider enabling a content delivery network (CDN) for faster load times. Reducing large image files and optimizing your website’s backend can also help.

What should I do if my Black Friday campaign doesn’t perform as expected?

It’s okay! If things don’t go as planned, use real-time data to adjust. Maybe you can add a flash sale, extend the promotion, or promote popular products more heavily. After the season, review analytics to learn what worked and what didn’t so you can improve for next year.

November 12, 2024

Bitly vs Linktree vs Replug: Which is better?

Two major industry leaders, Bitly and Linktree, are being compared with a lesser-known but promising tool called Replug. Strange, isn’t it?

What could be the reason behind it? Is Replug truly better than Bitly, or is it better than Linktree?

Maybe it’s better than both the tools and other established players in the market.

Well, it’s time to find out.

The answer lies in thoroughly examining its features, cost-effectiveness, user experience, and value proposition.

So let’s get you started in our comparison article Bitly vs Linktree vs Replug.

Stick with us…

Let’s quickly go through the top trio

Replug

Replug is an all-star link management tool packed with top features such as branded link shortening, bio links, link analytics, traffic routing, QR codes, retargeting pixels, deep linking, and much more. Its user-friendly interface and quick integration with marketing platforms make driving traffic, capturing leads, and boosting conversions a breeze.

Bitly

Bitly is a URL-shortening service that condenses lengthy URLs into concise links, simplifying sharing and tracking across platforms. Its integration capabilities span various platforms, social media tools, and applications, enhancing users’ accessibility and analytics.

Linktree

Linktree is a link-in bio tool for organizing all your essential links in a user-friendly format. It’s perfect for directing your audience to your website, social profiles, or anything else!

Any major drawbacks you should be aware of?

Well yeah, there are some of the limitations you should be aware of before getting started with this comparison.

Replug: No free version available for now
Bitly: The high-tier pricing plan is extremely expensive, also you don’t get the same level of customization and link management as Replug.
Linktree: Lacks advanced features like detailed analytics and link retargeting, which are available on other platforms.

The best Linktree alternatives: Find your perfect link in bio tool

The ultimate pricing breakdown

Tools	Pricing plans
Replug	It offers a range of pricing plans to suit different needs, starting at $19 per month for a basic plan, $49 per month for professionals, and $79 per month for businesses. (offers a 14-day free trial)
Bitly	Offers monthly pricing plans starting from $35 /mo and going up to $300/month.
Linktree	Provides a free plan with extremely basic features, as well as a pro plan starting at $5 per month and going up to $24/per month.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Choosing the right tool: Factors to consider in your link management tool

Let’s compare three popular options, Replug, Bitly, and Linktree, to help you choose the one that best suits your needs.

1. URL shortening

URL shortening converts a long, complex URL into a shorter, more manageable version. This shorter URL (Uniform Resource Locator) typically redirects users to the original, longer URL when clicked.

Replug: Offers URL shortening with custom domains and branded links. Shortened links can be integrated with CTAs, and pixels can be retargeted for better results.
Bitly: Primarily focuses on URL shortening. It provides a free plan with limited features and paid plans with increased shortening limits, custom domains, and detailed analytics.
Linktree: Doesn’t offer direct URL shortening. However, you can shorten individual links within your Linktree bio using a separate shortening service.

Winner:
Replug and Bitly, depending on your needs. Replug is ultimately the best URL shortener as it offers more customization options, while Bitly focuses just on shortening functionality with its free plan.

2. Bio links

Bio links, short for biography links, refer to the clickable URLs found in the bio section of social media profiles. These links serve as a gateway for users to access additional content or resources outside of the social media platform.

Individuals, businesses, and organizations commonly use bio links to direct followers to their websites, blogs, online stores, or other relevant link destinations.

Go beyond generic link pages!

Create custom bio links that truly fit your brand

With Replug, you can create bio links that are unique, engaging, and built to convert.

Start free trial

Replug: Creates bio links that showcase your social media profiles, website, and other important links in a single, customizable landing page. This allows you to create a central hub for your online presence, making it easy for users to find all your relevant links in one place. You can also customize the design and branding of the landing page to match your style.
Bitly: While Bitly primarily focuses on URL shortening, users can still utilize Bitly links in bio sections to direct followers to multiple destinations.
Linktree: Linktree specializes in bio link management, providing a centralized hub for users to share multiple links from a single URL in their social media bios. However, this bio link tool branding appears on your bio link page in the free version, and there’s no way to remove it. This can be a drawback for users who want a completely branded experience.

Winner:
Linktree, if creating a dedicated bio link page is your primary goal. Replug offers bio links as part of its broader functionality.

3. White-label boards

A white-label solution allows you to rebrand a product or service as your own. This means you can remove any branding from the original provider and replace it with your logo, name, and colors.

Replug: Provides white-label solutions for agencies and businesses, allowing them to replace Replug branding with their own.
Bitly: It doesn’t offer white labeling in any plan.
Linktree: It doesn’t provide white labeling.

Winner:
Replug takes the lead with white-label solutions in its agency plan, surpassing Bitly and Linktree, which do not provide this feature.

4. Retargeting pixels

A retargeting pixel allows marketers to recognize individuals who have previously interacted with their website or social media profiles, enabling them to deliver personalized advertisements to these users across different platforms.

Replug: Integrates retargeting pixels from platforms like Facebook, Instagram, etc into shortened links, allowing you to target website visitors with relevant ads later.
Bitly: It does not provide any type of retargeting feature.
Linktree: This service doesn’t offer retargeting pixel integration. It focuses on creating bio links and doesn’t offer functionalities related to retargeting website visitors.

Winner:
Clearly, Replug is the winner here. Both the other competitors Bitly and Linktree do not provide this feature.

5. QR code generation

QR codes, short for quick response codes, are barcodes that store information in a machine-readable format. These codes consist of black squares arranged on a white square grid, often with a distinct square pattern in the corners for alignment purposes. QR codes can store various types of data, including URLs, text, contact information, or other types of data.

You may also like: A Complete Guide To QR Code Marketing

Replug: Offers QR code generation for shortened links. Users can scan the code and instantly access your website, social media profile, or any other link you’ve shortened.
Bitly: Bitly provides QR code generation functionality, allowing users to create QR codes for offline marketing materials and track their performance.
Linktree: Yes, Linktree offers QR codes for your Linktree profile.

Winner:
All platforms excel in this feature. It’s worth noting that Bitly goes the extra mile, offering a broader range of quick and advanced QR code generator functionalities compared to Replug and Linktree.

6. Custom CTAs

This allows you to customize the text and appearance of the CTA buttons to match your branding and encourage users to interact with the specific link.

Boost your conversion rates with irresistable CTAs with

for your marketing campaigns.

Higher clicks

More leads

Better ROI

Generate free CTAs

Replug: Allows adding custom CTAs (call to action) buttons directly to shortened links. Add customized phrases such as “visit website,” “download now,” or “learn more”, etc. to these buttons to compel users to click on the link.”
Bitly: It doesn’t offer custom CTAs in any plan.
Linktree: Allows custom CTAs to be added to individual links within your Linktree bio.

Winner:
Replug offers more flexibility in adding custom CTAs directly to shortened links, allowing for a more targeted and interactive user experience.

7. Easy link rotation

This feature lets you send visitors to different landing pages using just one link. You can set filters like country, time, and date to control where traffic goes, aligning it with your specific goals.

Replug: Provides easy link rotation functionality based on pre-set filters like country, date, time, or device. This allows you to rotate between different landing pages or offers for specific audiences or timeframes. This powerful feature is for your marketing campaigns or showcasing targeted promotions to different user segments using different landing pages to convert visitors.

Also read: Strategic Way to Route & Divert Traffic

Bitly: No link rotation is offered in any plan. Bitly focuses primarily on URL shortening and lacks features for managing and rotating different links based on specific criteria.

Linktree: It doesn’t offer link rotation features. Linktree is designed to create and manage a single bio link page. While you can include multiple links within your bio, it doesn’t offer functionalities to automatically rotate them based on pre-defined conditions.

Winner:
Replug, for its advanced link rotation capabilities that allow you to optimize your marketing efforts by targeting specific audiences or testing different marketing campaigns.

8. Detailed link analytics

Link analytics refers to the process of tracking and analyzing the performance of URLs or links shared online. It involves gathering data on various metrics such as click-through rates, geographic location of visitors, referral sources, and conversion rates.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Replug: Offers detailed link analytics, from providing insights on clicks to conversion rates, and even sources used to access these short tracking links. This data can be crucial for understanding user behavior and optimizing your marketing campaigns. Replug equips you with valuable insights to make informed decisions about your link strategy.
Bitly: Provides varying levels of link analytics depending on the plan. While the free plan offers basic click data, paid plans unlock a little more analytics like CTRs, and geographical data. Though Bitly offers good analytics options, especially in its paid tiers, but may not be as comprehensive as dedicated link management tools.
Linktree: Offers limited link analytics in its free plan, primarily focusing on clicks on individual links within your bio. Paid plans might offer more in-depth analytics, but the overall focus remains on understanding user engagement with your bio link page itself.

Winner:
When it comes to analytics, Replug and Bitly are equally competitive link-tracking softwares as both platforms go beyond clicks, and data into user behavior and campaign performance.

Some other points to look at

Free trial option
Ease of use
Security and scalability
Customization options
Customer support
Cost-effectiveness
Mobile app availability
Reviews and ratings

Which tool is better for marketers or agencies?

After evaluating all the key factors we have a clear cut winner. Despite its lower profile, Replug shines with its unique approach, providing marketers with fresh options for streamlined link sharing and engagement.

While Bitly and Linktree enjoy widespread recognition and user trust, Replug boasts comparable functionalities and distinct advantages.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Why is Replug the best link management solution?

Replug comes forward as the clear front runner, thanks to its exceptional link management features, comprehensive analytics, and intuitive interface. Together, these factors solidify its position as the top performer in the field.

Besides that, Replug prioritizes link security with features like real-time link scanning, malicious URL blocking, and phishing detection. Additionally, agencies can leverage white-label solutions to manage client links quickly under their own branding.

What sets Replug apart is its innovative approach to link management, offering unique features that cater to the evolving needs of modern marketers and businesses.

While its name may not resonate as loudly as other link shorteners, Replug’s potential to streamline link sharing, enhance brand awareness, and drive engagement cannot be overlooked.

By offering a fresh perspective and promising features, Replug presents itself as a compelling alternative for those seeking robust link management solutions.

For more information, visit the Replug website or schedule a demo now.

FAQs on Replug vs. Bitly vs. Linktree

Who typically uses Linktree?

Linktree is popular among social media influencers and content creators who want to share multiple links in their bio or profile.

What sets Replug apart from Bitly and Linktree?

Replug offers advanced features such as link retargeting, integration with marketing tools, and comprehensive link management capabilities.

Why is Bitly considered expensive?

Bitly’s high-tier pricing plan may be too costly for some users, especially those who need extensive customization, which it doesn’t fully provide compared to Replug.

Does Replug offer any free version?

No, Replug currently doesn’t offer a free version but provides a 14-day free trial for users to test its features.

October 18, 2024

How to change Facebook URL on mobile and desktop?

Changing your Facebook URL can be a great way to make your profile more memorable and easier to find. It can also add a personal touch to your profile and make it easier for people to find you if they are searching for you on search engines.

Additionally, it can help to prevent confusion if you have multiple accounts with similar usernames. Finally, it can also help to ensure that your profile remains secure since anyone with your username can access it.

Here’s how to change your Facebook URL on mobile and desktop using a Facebook URL shortener.

How to change Facebook URL on your mobile?

You can easily change your Facebook URL through the Facebook Messenger app on your phone.

Follow these steps:

Step no 01: Open the Facebook messenger app from your phone.

Step no 02: Tap on the three-lined menu icon in the top left corner.

Step no 03: Now tap on the setting icon near the top right corner.

Step no 04: Look for the “Username” section and tap on it.

Step no 05: Now tap the “Edit Username” section.

Step no 06: Type your new user name.

Note: Only available usernames can be selected. Try typing an alternate user name if your intended one is not available.

Step no 07: Tap save, and you’ll have your new user name, which will also be your new URL.

That’s it! Your Facebook URL has been successfully updated.

[branded_short_links]

Related topic: How to unlink Facebook and Instagram?

How to change Facebook URL on your desktop?

You can change your Facebook URL from your computer by following these steps:

Step no 01: Log in to Facebook from your desktop.’

Step no 02: Click the profile icon at the top right corner.

Step no 03: Click setting & privacy from the drop-down menu.

Step no 04: Now click settings, which will take you to the general profile setting page.

Step no 05: Click on Edit in the user name field.

Step no 06: Type your new user name, which will also be your new URL.

Note: You must check whether your chosen user name is available while typing. Try typing another option if your desired user name is not available.

Step no 07: Click the save changes button, and you’ll have your new URL.

Using Replug to change Facebook URLs

Replug makes it easy to shorten and customize your Facebook page URL while providing powerful features like link tracking and performance analytics.

With Replug, you can also apply custom branding to your links, offering a personalized touch that helps reinforce your brand identity. Here’s how to use Replug to update your Facebook page URL:

Step no 01: Log in to your existing Replug account. If you don’t have an account yet, create one—it’s quick and easy!

Step no 02: On the homepage, locate the “Quickly shorten your link” bar. Paste your Facebook URL into the field provided.

Step no 03: Click the edit button at the end of the URL bar. Enter the desired URL slug to personalize the link.

Step no 04: Click the “Save Shortened Link” button at the bottom. Once saved, your new, customized Facebook URL is ready to be shared with your audience!

By following these simple steps, you can enhance your Facebook page’s visibility and track how it performs using Replug’s robust tools.

FAQs on Facebook URLs

Why can’t I change my Facebook URL after following all the steps?

It may be because you have already changed your Facebook URL. Facebook only allows you to change your URL once, so if you changed it before, you would not be able to change it again.

What is a Facebook URL?

A Facebook URL is the unique web address used to access a specific Facebook profile, page, or post. It usually starts with www.facebook.com/ followed by the username, page name, or post ID.

How do I share my Facebook page URL?

Go to your Facebook page, copy the URL from the browser’s address bar, and share it directly on social media, in messages, or through email.

Why is my Facebook URL not working?

Your Facebook URL might not work if:

The page or profile is deleted or deactivated.
The username or page name has been changed.
There’s a typo in the URL.

October 15, 2024

Best Pretty Links alternative: Replug vs. Pretty Links

Get ready for an exciting showdown as we compare two of the top link management tools: Replug vs. Pretty Links!

At first glance, you might assume these are two entirely different types of software.

Replug excels across various platforms—supporting websites, blogs, social media, email marketing, advertising networks, and more. On the other hand, Pretty Links is primarily tailored for WordPress users.

However, both tools share a wealth of features, including link cloaking, split testing for URLs, custom slugs, and affiliate link analytics.

Each tool offers unique strengths to cater to diverse user needs and preferences. So, get ready to discover why Replug is the best Pretty Links alternative.

In this article, we’ll dissect the strengths and weaknesses of both tools, ultimately determining which one deserves the title of best link management solution!

What is Pretty Links?
Pretty Links is a WordPress plugin, mainly designed for affiliate marketers allowing them to create clean, branded URLs.

Don’t have time for a detailed comparsion? Don’t worry here’s a quick run-down just for you!

Feature	Replug	Pretty Links
User interface & ease of use	Modern, intuitive, clean dashboard, drag-and-drop features	Functional, WordPress-based, steeper learning curve
URL shortening	Custom branded links, bulk shortening, CSV reports	URL shortening directly in WordPress, detailed tracking
Affiliate link cloaking	Supports link masking, improves aesthetics and CTR	Strong cloaking for affiliate links, prevents hijacking
Link tracking & analytics	Comprehensive real-time analytics, detailed reports	Basic tracking, requires Google Analytics for advanced
Traffic routing	Advanced routing based on geo or device, custom redirects	Basic redirects (301, 302, 307)
QR code generation	Custom color theme, tracks scans	Creates QR codes but no customization
Split testing (A/B)	Advanced A/B testing for landing pages, detailed insights	Up to 20 alternate URLs, simple weight-based testing
Customized CTAs	Fully customizable CTAs, banners, pop-ups, scroll boxes	Product display feature for affiliate links
Integrations	Integrates with various platforms (email, social, CRM)	Limited to WordPress ecosystem and plugins
Pricing	Basic: $19/mo Professional: $49/mo Agency: $79/mo (20% off on annual plans)	Beginner: $99.50/year; Marketer: $149.60/year; Super Affiliate: $199.60/year
Free plan	No	No
Pros	Limited to WordPress Can be costly for small or mid-tier businesses	Adapts to various needs offers diverse integrations, provides value for money
Cons	No free plan (yet!)	SEO-friendly, Mainly for WordPress users
Reviews	Handy Link Management Tool with URL shortener and more.	Limited to WordPress, Can be costly for small or mid-tier businesses.

Quick verdict:
Replug offers extensive features for marketers and businesses, ideal for those seeking detailed link tracking, advanced routing, and customizable CTAs.

Detailed feature comparison: Replug vs. Pretty Links

Regarding managing and optimizing URLs for marketing, both Replug and Pretty Links are popular tools offering various features. We’ll do a one-on-one comparison so you can choose the one that suits your needs.

1. User interface & ease of use

Replug:

Design: Replug offers a modern and intuitive interface. The dashboard (Called Home) is clean, with easy navigation and a clear overview of all your campaigns.
User experience: The platform’s straightforward design and helpful tutorials make it quickly learnable for new users. The quick actions functionality enhances ease of use, particularly when creating campaigns.

Pretty Links:

Design: Pretty Links has a functional but slightly less modern interface. It integrates into the WordPress dashboard, which may be familiar to WordPress users but can be overwhelming for beginners.
User experience: While it provides extensive functionalities, the learning curve may be steeper for those who need to get used to WordPress plugins. Users often appreciate the vast options available but may find navigation less intuitive.

Also Read: Bitly vs Linktree vs Replug: Which is better?

Winner
Replug stands out as the winner due to its modern, intuitive interface and ease of use, making it accessible for beginners and efficient for managing campaigns.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

2. URL shortening

Replug:

Shortening: Replug allows users to create short, branded links effortlessly. Users can customize the link endings, making them memorable and relevant.
Features: Offers bulk URL shortening, link previews, CSV reports, password protection, link expiry, customize favicon, and the ability to set up auto-shortening for shared links.

Pretty Links:

Shortening: Pretty Links excels in URL shortening directly from the WordPress dashboard. It allows users to create clean, custom links easily.
Features: Offers detailed options for link customization, including tracking for each shortened link, which is ideal for WordPress users.

Winner
While Pretty Links performs well within the WordPress ecosystem, Replug’s advanced customization options and functionalities make it a more comprehensive solution for URL shortening.

3. Affiliate cloaking

Replug:

Cloaking features: The platform supports link masking, which enhances aesthetics and improves click-through rates by making links appear more legitimate.

Pretty Links:

Cloaking features: Pretty Links is particularly strong in affiliate link cloaking, allowing users to create clean, branded links that hide the original affiliate URLs. This helps in preventing link hijacking and makes links more user-friendly and trustworthy.

Boost ROI with
branded URLs!

Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

Try Replug for free

Winner
Pretty Links, if creating dedicated affiliate links is your primary goal. As Replug offers a broad range of features alongside just affiliate link decloaking.

4. Link tracking

Replug:

Analytics dashboard: Provides comprehensive link analytics, including unique clicks, geographic data, and device information. Users can view real-time stats and historical performance data.
Link performance: This feature allows customers to filter the analytics by campaigns, links, and time to know which links perform best, helping users refine their marketing strategies.

Pretty Links:

Analytics dashboard: Offers just basic tracking features, showing analytics for pixel redirects. However, for advance analytics, one needs to integrate the tools with Google Analytics.

Winner
Clearly Replug wins with its built-in, comprehensive analytics and real-time tracking.

5. Traffic routing

Replug:

Routing features: Replug allows users to route traffic based on specific criteria, such as geographic location or device type, enabling targeted marketing strategies.
Custom redirects: Users can set up custom redirects that enhance user experience by directing traffic to the most relevant pages.

Pretty Links:

Routing features: While Pretty Links primarily focuses on tracking and shortening, it also offers basic redirect capabilities but lacks advanced traffic routing features found in Replug.
Custom redirects: Offers options for permanent 301, temporary 302, and 307 redirects. However, the overall traffic routing is less sophisticated than that of Replug.

Winner
Replug is the winner with its advanced traffic routing capabilities based on geographic location and device type, offering more precise targeting, whereas Pretty Links provides basic redirect options without the same level of customization.

6. QR codes

Replug:

QR code generation: Replug includes a built-in QR code generator that allows users to create QR codes for any shortened URL, facilitating easy sharing in offline marketing.
Customization: Users can customize the foreground background colors and QR codes, which enhances brand visibility. You can also save the code in the format you require.
Track QR scans: QR Scans track how often users scan QR codes linked to specific URLs. Besides that, you can also monitor graphs in Analytics such as: “Clicks vs Unique Clicks vs QR Scans” for shortened links and “Views vs Unique Views vs Clicks” for bio-links.

Pretty Links:

QR code generation: The platform allows you to create QR codes for your links, but unlike Replug, you can neither customize the QR code nor save it in your required format.

Also Read: QR Advertising: Your gateway to consumer engagement

Winner
Replug takes the crown with its customizable QR codes, advanced tracking, and the option to save in any format.

7. Split testing

Replug:

A/B testing features: Replug offers top-notch A/B testing capabilities, allowing users to test different links or landing pages to optimize conversions.
Performance insights: Users can easily analyze the results of their tests through detailed reports and adjust strategies accordingly.

Pretty Links:

A/B testing features: Pretty Links lets you add up to 20 alternate URLs, and you can assign a “weight” to each one. However, a 50-50 split typically yields the best results.

Winner
Pretty Links, if split testing links is your primary goal. Replug offers the split-testing feature as part of its broader functionality.

8. Customized CTAs

Replug:

CTA customization: Replug allows users to create customized calls-to-action (CTAs) that can be embedded within links or as standalone features. This helps in engaging users effectively and guiding them toward desired actions.
Flexibility: Users can create banners, exit-intent pop-ups, bridge pages, and scroll box CTAs to fit different marketing campaigns or target specific audiences, enhancing conversion rates.

Pretty Links:

CTA customization: With Pretty Links, you can enhance your affiliate links by adding Product Displays. This feature lets you showcase products and embed displays anywhere on your site.

Also Read: CTA Button: Best Examples & Practices

Boost your conversion rates with irresistable CTAs with

for your marketing campaigns.

Higher clicks

More leads

Better ROI

Generate free CTAs

Winner
It’s challenging to declare a clear winner here, as both tools have their strengths. Replug shines with advanced CTA generation, including banners, pop-ups, and bridge pages, while Pretty Links focuses on product displays linked to URLs. Ultimately, the best choice depends on your specific needs.

9. Integration with other tools

Replug:

Integrations: Replug integrates seamlessly with various platforms, including email marketing tools, social media platforms, CRM systems, and advertising networks, enhancing its usability in diverse marketing strategies.
API Access: Offers API access for advanced users looking to integrate Replug with custom applications.

Pretty Links:

Integrations: Pretty Links primarily integrates within the WordPress ecosystem as a WordPress plugin. It works well with popular plugins and themes but may not offer as many external integrations as Replug.
Limited API: While it has some API capabilities, they are not as extensive as Replug’s.

10. Pricing plans

Replug provides three affordable pricing plans along with a 14-day free trial, making it ideal for affiliate marketers, agencies, and other marketers. In contrast, Pretty Links features tiered pricing that ranges from a basic plan for freelancers to more advanced options designed for agencies, depending on the features required.

Pretty Links
Beginner	Marketer	Super Affiliate
$99.60 / YEAR	$149.60 / YEAR	$199.60 / YEAR
Replug
Basic	Professional	Agency
$15 /mo Save 20 on yearly plans	$39 /mo Save 20 on yearly plans	$63 /mo Save 20 on yearly plans

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Some other points to look at

Free trial option
Security and scalability
Customization options
Customer support
Cost-effectiveness
Mobile app availability
Reviews and ratings

Our verdict

Both Pretty Links and Replug offer valuable features for managing and optimizing your links, but they cater to different needs.

Pretty Links is a fantastic option for those looking for a straightforward Link disguiser, while Replug – a top pretty links alternative is better suited for marketers and businesses that require more advanced features.

Your choice ultimately depends on your specific needs, budget, and level of expertise.

FAQs on Replug vs. Pretty Links

1. What are the key differences between Replug and Pretty Links?

Replug offers more advanced features like retargeting and CTA overlays, while Pretty Links focuses on simplicity and ease of use within the WordPress ecosystem.

2. Can I use both Replug and Pretty Links together?

Yes, you can use both tools together, especially if you want to leverage the strengths of each for different purposes.

3. Which tool is more cost-effective for small businesses?

Pretty Links is generally more cost-effective for small businesses, especially those

4. Who wins the SEO battle?

Pretty Links can significantly enhance your SEO efforts by enabling you to efficiently manage and monitor your links. Climbing affiliate links and creating branded URLs can also improve your site’s credibility and click-through rates.

Replug’s advanced features, like retargeting and detailed analytics, can help you better understand your audience and optimize your SEO strategies. However, its complexity may be overkill for those just looking for basic SEO improvements.

October 11, 2024

Tag: url shortener

Top Linkly alternative of 2025: Linkly vs. Replug

Feature-by-feature analysis Linkly vs. Replug

A detailed comparison of Linkly vs. Replug

Link management and organization

Linkly link management

Replug link management

URL shortening and customization

Linkly URL shortening

Replug URL shortening

Bio-link pages

Linkly bio-link

Replug bio-link

Traffic routing and retargeting

Linkly retargeting and traffic distribution

Replug retargeting and traffic distribution

Call-to-action campaigns

Linkly CTA campaigns

Replug CTA campaigns

Analytics and tracking capabilities

Pros & cons comparisons – Linkly vs Replug

Overall performance and user interface

User interface

Link loading speed

Linkly vs. Replug: Feedback from real users

A one-on-one pricing comparison – Linkly vs. Replug

Our verdict

FAQs on Linkly vs. Replug

Which URL shortener platform provides better value for money: Linkly or Replug?

Which link management tool is better for small businesses: Linkly or Replug?

What makes someone click on a retargeting ad?

Why do I see ads for things I’ve already purchased?

How to create an SEO-friendly URL: Ultimate tips

What is an SEO-friendly URL?

Why SEO-friendly URLs matter?

Best practices for creating SEO-friendly URLs

Advanced strategies for crafting SEO-friendly URLs

Enhancing user experience with SEO-friendly URLs

Why SEO-friendly URLs matter

Unlock SEO success with Replug: Your ultimate URL optimization tool

FAQs about how to create an SEO-friendly URL

What is a URL?

What is an SEO-friendly URL?

How do I match URLs with page titles for SEO?

How to use keywords effectively in URLs for SEO?

Best Cuttly alternative – Cuttly vs. Replug

An overall feature-by-feature analysis – Cuttly vs Replug

Breaking down the capabilities of Cuttly vs Replug

Overall link management

Replug link management

Cuttly link management

Performance and analytics

Replug performance and analytics

Cuttly performance and analytics

Custom branding with URL shortening

Replug URL shortener

Cuttly URL shortener

All you can do with bio-links

Replug bio-links

Cuttly bio-links

Custom CTA campaigns

Replug CTA

Cuttly CTA

Going pro with a white-label dashboard

Replug white-label

Cuttly white-label

Responsive customer support

Replug customer support

Cuttly customer support

Some pros and cons you should be aware of

A one-on-one pricing comparison – Cuttly vs Replug

Reviews and Summary – Cuttly vs Replug

Our verdict

FAQs on Cuttly vs Replug

What is link management?

What makes Replug a better alternative to Cuttly?

Can both tools handle branded URLs and custom slugs?

Why use a link shortener?

Which tool provides better analytics and tracking?

How to remove link from Instagram bio?