Tag: Retargeting

Retargeting ad examples that convert & drive growth
When we browse social media or our favorite websites, the advertisements blend into the background, hardly getting noticed. This is because we are exposed to between 4,000 and 10,000 advertisements daily. Our brains are good at reducing background noise; otherwise, we’d all probably go crazy (or chuck away our laptops and phones in a blind rage).

On the other hand, retargeting is a powerful tool for marketers because it allows them to reach people who have visited their websites. Retargeting is also easy to set up and manage.

Retargeting ad examples are everywhere, but what makes them so effective? The answer lies in their ability to generate high-quality content that converts.

Retargeting ads are designed to get attention and bring potential customers back to your site. They use data about previous visitors’ browsing history to target them with ads based on their interests. This can be done through browser cookies or data from other websites, such as social media platforms.

In this post, we’ve rounded up some awesome retargeting ad examples to help you get started with your campaigns.

What is a retargeting ad?

A retargeting ad is a display ad that follows a user around the web. These ads are based on your site’s visitors, showing up when users visit other sites. They’re often used as an extension of remarketing campaigns (where ads follow users around after they’ve visited your site), but they can also be used to promote products or services.

Retargeting ads are powerful tools for marketers because they can target specific visitors who have already expressed interest in your brand. In addition, they help you convert those visitors into customers by following them around the web and reminding them why they should buy from you instead of someone else.

Also read: 08 best retargeting platforms to retarget your potential audience

Best retargeting ad examples

The best retargeting ads include a clear call to action, such as “Download this free e-book” or “Sign up for our newsletter.” They highlight the value of your product or service and demonstrate how it addresses a specific problem or fulfills a need. To be truly effective, retargeting ads must be relevant to what the viewer previously engaged with, which makes proper tracking essential.

These ads work well because they target people who have already expressed interest. When done right, they can significantly boost sales and lead generation. Moreover, when combined with sales automation, retargeting can help streamline the process of converting leads into paying customers.

Here is a list of 15 awesome retargeting ad examples that you can use for inspiration:
- Twitter retargeting ad
Twitter is a powerful social media platform that can be used to promote your business. Twitter retargeting ads are one of the best ways to use Twitter for marketing. These ads are typically displayed on Facebook, Instagram, and other social media platforms. They allow advertisers to display ads to users who have visited their website before. These ads are designed to encourage users who’ve already been interested in a product or service offered by your company to convert.

Example 1: Amazon

Source: https://www.k6agency.com/twitter-ad-examples/

This Twitter retargeting ad example shows how brands can use Twitter’s native ad format to display relevant products or services in front of their targeted audience.

The product being advertised here is for sale on Amazon, which means that those who visit this page can purchase it directly from Amazon without having to go through any other steps in between.

Example 2: Nissan Motor

Source: https://adespresso.com/wp-content/uploads/2021/09/word-image-2.jpeg

Nissan Motor Corporation created this ad to advertise their new product, the Nissan LEAF E+. The ad is humorous and informative. It’s a fact that many electric vehicles are slower and more powerful than classic cars.

However, the LEAF E+ has more power than most EVs in its class, making it a competitive vehicle in terms of speed.
- Facebook retargeting ad example
The greatest approach to show your product or service to those who have previously expressed interest is through Facebook retargeting advertisements. A cookie that monitors user surfing patterns and displays relevant adverts on Facebook is what causes the advertisements to appear.

Related: Getting Started with Meta Pixel: The Key to Successful Retargeting

Example 3: Airbnb

Source: https://leadsbridge.com/blog/retargeting-ads-examples/

By joining your email list or downloading an ebook or whitepaper from your website, visitors who have previously expressed interest in your brand or products can be targeted using Facebook’s custom audiences function.

This example of Airbnb demonstrates how effective targeting individuals who are already familiar with your brand or product can be by combining bespoke audiences with other targeting choices like geography and hobbies.

Related: Utilize Replug for Facebook Retargeting Ads
- Google retargeting ad campaign examples
The world’s most popular search engine is Google. The tool is excellent for remarketing efforts as well.

When running a retargeting campaign, choosing which retargeting platforms will be most effective for your business is important.

Google has been using retargeting for years now, and they know it works. Here are some of the best examples:

Example 4: Lexus

Toyota’s luxury brand, Lexus, manufactures premium cars and uses clever content marketing strategies in its advertisements. The above picture does not show a car. However, it can still evoke specific emotions in potential buyers because of its allusion to luxury, comfort, and power, which are all things that customers associate with the Lexus brand.

Source: https://www.wordstream.com/blog/ws/2020/09/30/best-display-ad-examples

They hope this feature will help set them apart from the competition and convince a potential customer to choose them over other car manufacturers. They are publicizing it in this advertisement.

In a seamless piece of advertising, viewers are directed from an online banner ad to a landing page with a video ad that features the same color scheme and introduces Lexus’s most recent piece of cutting-edge technology, in this case, a speaker system. This seamlessness is alluring because the landing page advertisement is an extension of the banner advertisement.

The advertisement promises a luxury car but delivers a vehicle advertisement. The promise is fulfilled via the landing page, which is part of the advertisement. If it were just another vehicle advertisement, the force of the ad would be diminished. If Lexus’s cost-per-click went down, it would have less impact on consumers.

Example 5: Klarna

Source: https://wp.klientboost.com/wpcontent/uploads/2021/05/img_609c7f2cab7d1.jpg

Not every new visitor to your website ends up as a client. Sometimes, prospective customers get sidetracked or need more time to consider their options.

Example 6: Nike

Nike’s Retargeting Ad is one of the best examples to understand how retargeting can drive sales. This Retargeting Ad uses the “Running Shoes” product category and customizes the ad for each product.

Source: https://www.webfx.com/wp-content/uploads/2021/10/nike-1.png

It also includes a call-to-action at the bottom that encourages users who have visited their site to purchase the item they were looking at previously. This example shows how easy it is to personalize your retargeting ads based on user behavior and preferences.

Related: 4 Fatal Retargeting Mistakes to Avoid
- TikTok retargeting ad example
TikTok is an incredibly popular app that lets users create short video clips and share them with friends. The app has been downloaded more than 2 billion times, making it one of the most popular social media apps on the planet.

These TikTok retargeting ads use dynamic creative features such as product recommendations and carousel ads to keep their audience engaged throughout their entire visit. According to Magna, a USA based research firm, repurposed ads increase the purchase intention of viewers by 8%.

Example 7: Guess

“Guess,” a creative apparel company, sought to improve youth brand engagement and affinity. So they created the #InMyDenim hashtag challenge. They found that people had difficulty expressing their sense of style when wearing denim.

The advertisement increased followers for their business account by 12,000+, engaging 14.3% of their audience and increasing CTR by 16.5%.
- Email retargeting ad examples
Email retargeting is a powerful tool for marketers, and it’s one of the most effective ways to get people back on your website.

Email retargeting ads can help you convert more sales by reminding people of what they’ve seen on your site and encouraging them to take action. They’re also an easy way to reach out to customers who left without making a purchase.

Email has evolved from being a tool for academics to a widely used technology throughout the world. The, global email users are expected to reach 4.5 billion by 2025.

Example 8: NordStorm

Nordstrom uses emails to reach out to customers who haven’t completed their shopping carts in a bid to win them over before they decide to leave. The store sends an email with a list of the items they left unpurchased and encourages them to return those items to their cart by highlighting their “Free Shipping – Free Returns” policy.

Source: https://www.formstack.com/resources/blog-retarget-site-visitors-with-prefilled-form

Example 9: Netflix

Netflix uses retargeting ads to promote their original content series like Orange Is The New Black, Stranger Things, and House of Cards, and films like Crouching Tiger Hidden Dragon: Sword of Destiny and Beasts of No Nation. People who watch these videos on Netflix are then shown related content from other movies or TV shows when they browse other websites online to remind them of what they just watched, so that they will want to come back and watch more!

Source: https://www.pinterest.com/pin/332210910017809363/

Example 10: Adidas

Adidas knows exactly who its target customer is and what they want: sneakers! This ad targets its ideal customer with an image that reminds them of a shoe they love (or want). It also uses a photo of someone wearing its products rather than just a picture of the product itself so it can be more relatable to its audience. This is particularly effective when trying to sell something that is only sometimes popular among all demographics (like $200 shoes).

Source: https://www.start.io/blog/adidas-target-market-segmentation-and-marketing-strategy-audience-demographics-competitors/
- Ecommerce retargeting ad examples
Ecommerce retargeting ads are a great way to reach potential customers who have visited your website but have yet to purchase. You can use them to increase your sales and customer retention, which will help increase your customer lifetime value.

Example 11: Bellroy

Source: https://conversionfanatics.com/wp-content/uploads/2021/11/Bellroy.jpg

Bellroy is a provider of more functional and useful accessories than a conventional wallet. Since consumers commonly own wallets, Bellroy must succinctly convey the benefits of its product and how it functions in a single advertisement.

Example 12: Chubbies

Source: https://conversionfanatics.com/wp-content/uploads/2021/11/chubbies.png

In 2011, two Stanford graduates started the men’s clothing company Chubbies. The company gained popularity by selling short shorts, but it now offers a range of fashion items and even swimwear. In addition to its signature apparel, Chubbies focuses on projecting a humorous and entertaining image as a brand. The company engages with clients on a different level than most other businesses do via the imaginative use of comedy in its marketing, making it a great addition to family branding examples where consistent tone and values create long-lasting customer relationships.

Example 13: BestBuy

Source: https://growtraffic-bc85.kxcdn.com/blog/wp-content/uploads/2017/03/BestBuy-Ad-Example.jpg

This advertisement perfectly illustrates how a cart abandonment advertisement may seem. Shop around at Best Buy until you discover something you want, then add it to your shopping basket. If they believe you would still be interested in purchasing the goods after you leave, you will continue to see this advertisement.
- Instagram Retargeting Ads
Instagram is a great place to find your audience. With over 800 million monthly active users, it’s easy to reach a large audience on Instagram. Through Instagram retargeting you can create rich media ads, including video and carousel ads, that can be more engaging than traditional text-based ads.

Also read: Social media retargeting: What is it & how it works?

Example 14: Dollar Shave Club

Source: https://www.webfx.com/wp-content/uploads/2022/05/dollar-shave-club-instagram-ad-example.png

Dollar Shave Club offers a great example of educational advertisements on Instagram. Users will learn why they should purchase the products, and they can even take advantage of a currently running promotion.

Benefits of using retargeting ads:

The biggest benefit of retargeted ads is that they allow you to target customers based on their interest in your products (or services). This means that you don’t need to pay for impressions – you only pay when someone clicks on your ad and visits your site. That’s why it’s called the “pay-per-click” advertising model.

Here are some ways you can use retargeting to benefit your business:
- Ad Personalization
With retargeting ads, you can target users with cookies or other identifiers that allow you to show them ads based on their past behavior on your website or application.

For example, if someone visits your website but doesn’t make a purchase, you may want to show them an ad with a discount offer or a coupon code so they can save money when they return to complete their purchase.
- Reduces cart abandonment
When people abandon carts without paying for items (known as cart abandonment), retailers need to reach out and get those shoppers back into their stores before someone else does. Retargeting helps retailers recover more lost sales by showing them ads for items in their shopping carts and encouraging them to complete their purchases.

Also read: Abandoned Cart Email Examples & Tips That Actually Convert
- Increases ROI
Retargeting helps you connect with more customers, which can increase your sales and improve your return on investment (ROI). With retargeting, you’re only paying for customers who are already interested in your products or services.
- Accelerating the buyer journey
Retargeting involves targeting users who have already shown interest in your products or services. You can show them relevant ads based on their past visits to your website or social media pages. This helps you reach people who may have abandoned their shopping carts before completing their purchase. It also allows you to convert these visitors into loyal customers by reminding them about your products or services before they forget them.
- Retargeting outperforms other digital ad channels.
According to a study by AdRoll, retargeted ads have a higher conversion rate than non-retargeted ads. The study also found that 42% of people who see retargeted ads purchase within one day.
- Retargeting is cheap compared to other advertising
The cost of running a retargeting campaign will depend on how much you want to spend and how many visitors you want to reach out to. You can pay as little as $0.10 per click or even lower if you accept lower-quality traffic.
- Retarget-specific URL visits
If you’re running a retargeting campaign with Google Ads, you’ll be able to see how many people visit a specific URL after seeing your ad. When you connect Salesforce to Google Ads, you can gain deeper insights into which ads lead to conversions and track the full customer journey. This is a great way to see if visitors are taking action on your website after seeing your ad.
- Retarget existing customers
You can use retargeting ads to reach potential customers who have already visited your site. For example, suppose someone visited your website but didn’t convert (for example, they didn’t buy anything). In that case, you can run an ad that appears when they browse Facebook or another site that uses cookies (a small text file stored in a user’s browser) to recognize them as having been on your website before.

Key takeaways

With the number of conversion-focused retargeting ads available, you can find a few great examples that fit your needs. The key is to experiment and test different ad formats, targeting methods, and landing pages to see what works best for your audience. You’ll only know how effective your ads can be once you try them!

FAQs on retargeting ad examples

What are the types of retargeting ad campaigns?

Display ads target users who visited your site by showing them ads on other websites they browse. Search ads, on the other hand, appear in search engine results when users search for keywords related to your products or services. For example, if someone searches for “dog treats,” a search ad can promote your product.

What makes someone click on a retargeting ad?

The best retargeting ads are relevant, timely, and personalized. They resonate with the audience by addressing specific needs or interests, making them more likely to engage. These ads can effectively drive traffic to your website or product pages.

How do I create a retargeting ad campaign?

Start by identifying your target audience. Use tools like Facebook’s Custom Audiences to upload your customer list or email subscribers. Then, create ads that appear on other websites or apps when these individuals browse the web.

Why do I get ads for things I think about?

Retargeting captures the attention of users who didn’t convert during their initial visit to your site. It shows them ads based on their behavior, like products they viewed or searched for, keeping your brand top of mind.

Why do I see ads for things I’ve already purchased?

This happens when retargeting campaigns don’t exclude previous buyers from their audience. Updating your audience settings can prevent unnecessary ads for items already purchased.

Which method of retargeting ads works best: cross-device or cookie based?

Cookie-based devices are preferable because they are a more accurate way to target users than cross-devices. However, cross-device targeting can also work if you need more data from cookies.
December 11, 2024
08 best retargeting platforms to retarget your potential audience
What is a retargeting ad?

The word “retargeting” refers to the process of targeting (an audience) again. A retargeting ad targets website or app visitors that have already visited the website or landing page of the advertiser.

What is a retargeting platform?

Retargeting platform is a tool that allows advertisers to reach people who have previously engaged with their website or mobile app.

One of the most common online advertising strategies is retargeting, which e-commerce marketers use to engage, attract, and convert the audience.

If you are a marketer or newbie looking to retarget visitors that bounce off your website or leave in mid of their purchase journey, then retargeting is for you.

Let’s dig deeper into the marketing tactic and find out the best retargeting platforms that may help your cause.

How does a retargeting ad work?

A retargeting ad is not rocket science. The way it works is that it uses the retargeting pixel code to recognize the website or app visitor and helps the advertiser reach out to the same audience through a retargeting ad campaign.

So that’s how a retargeting ad works.

Features to look for in retargeting platforms

Don’t shy away from going through the features before opting for a retargeting platform.

Here’s a brief list of features to look for when choosing a retargeting platform:
- Audience segmentation – Target specific user groups based on behavior and demographics.
- Cross-channel targeting – Reach users on web, social media, email, and mobile apps.
- Customizable CTA – Tailor calls-to-action to boost engagement.
- Real-time analytics and reporting – Get immediate insights into campaign performance.
- A/B testing capabilities – Experiment with creatives and targeting to optimize results.
- Integration with other marketing tools – Ensure data flow with CRM, email, and analytics tools.
- Transparent pricing – Look for clear pricing structures that align with your budget and goals.
Also read: Social media retargeting: What is it & how it works?

08 best retargeting platforms you can rely on

Following are some of the best retargeting platforms out there.

1. Replug

Replug is a top notch retargeting platform used by e-commerce businesses, media companies, digital agencies, and other online businesses on daily for optimized retargeting.

Its features include traffic routing for audience segmentation, A/B testing for campaign optimization, link cloaking for added security, branded link tracking for consistent branding, and cross-platform conversion tracking to measure results across channels.

Additionally, Replug offers customized link solutions tailored for agencies, affiliate marketers, advertisers, and publishers to enhance their marketing strategies.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Features
- Replug allows you to add retargeting pixels from multiple platforms to your links, enabling you to track and build custom audiences from each click. This feature helps you re-engage visitors with targeted ads across platforms, improving your chances of conversion.
- By traffic routing you can direct visitors to high-converting landing pages based on factors like location, language, device, and whether they’re human or bot.
- The A/B testing feature allows you to test multiple link variations to determine the most effective options. This helps optimize your ad creatives, CTAs, and targeting strategies for higher conversion rates.
- The tool also supports UTM tracking, allowing you to add custom parameters to your links. This feature helps you monitor specific campaigns and understand where your traffic is coming from, providing valuable insights into the effectiveness of each marketing effort.
- Replug’s intuitive dashboard centralizes link management, tracking, and optimization. It provides real-time data at a glance, making it easy to make quick, informed decisions without navigating complex tools.
- Transforms long or unattractive URLs into clean, branded links, which builds trust and boosts click-through rates.
2. Google Ads

When it comes to any type of advertising, Google advertisements are the greatest place to start. They enable you to display your advertising to your targeted audience on Google and its affiliated websites.

To start your retargeting campaign, you must have a Google Ads account. Plus, you must know how to connect a remarketing tag to your property.

Marketers can utilize the audience management tool in Google Ads to create customized audiences by importing data from other sources.

Features
- Google owns roughly 40% of the total PPC (pay-per-click) advertising industry, with unrivaled access to advertising real estate via both the Google display network and the Google search network.
- Anyone with a Google Ads account can use all of its customization and targeting capabilities, including audience manager, for free.
You may also like: The Ultimate Guide for Google Retargeting

3. Facebook retargeting

Facebook is one of the most popular online advertising platforms. The user statistics and overall social media market share tell us that Facebook is an appealing retargeting platform for digital marketing.

The platform has nearly 2.5 billion monthly active users, making this social media giant the third-most visited website on the internet.

Features
- It’s simple to create ads that dynamically retarget audiences who have previously interacted with your products – both on your website and directly on Facebook.
- Facebook Ads follows the standard PPC pricing model, and it’s completely free to get started.
You may also like: Replug for Facebook Retargeting Ads

4. Criteo

With its cutting-edge, dynamic retargeting technology, Criteo is a specialized PPC advertising platform that ensures advertisers a high return on ad spending.

Based on its machine learning and AI-powered ad serving, the platform assists businesses in understanding their target demographic and presenting retargeting advertising on the appropriate channels.

Features
- Criteo can use predictive bidding to automate the PPC bidding process, saving digital marketers time while further optimizing ad spend.
- There is a free trial available, but pricing information must be obtained directly from Criteo.
5. Adroll

AdRoll is a powerful digital growth platform that integrates social, email, and display advertising efforts to help your business thrive. It employs personalization and automation to help brands structure, sync, and measure all of their marketing data and campaigns.

It assists advertisers with retargeting practices, brand awareness, email marketing, audience segmentation, and campaign insights.

Features
- Adroll provides a unified platform for digital marketers to create display and retarget ad content and targeting criteria.
- It integrates with several publisher networks to extend the reach of retargeting campaigns and cast the largest possible net in pursuit of new consumers and conversions. AdRoll interacts with numerous retargeting platforms, including Google Ads, LinkedIn, Instagram, and Facebook.
6. Perfect Audience

Perfect Audience is a specialized retargeting platform that enables digital marketers to deliver effective remarketing messages across multiple platforms.

Features
- Perfect Audience provides a large amount of display ad inventory through partnerships with Google, AppNexus, Lift DNA, and the Rubicon Project.
- The platform also enables ad management and retargeting campaigns through Facebook Ads, TikTok, Twitter, Instagram, and the HubSpot platform.
You may also like: A Complete Quora Advertising Guide

7. LinkedIn Retargeting

LinkedIn is one of the most popular social platforms on the internet, with over 900 million users. While Facebook’s audience is skewed toward older demographics, LinkedIn users are generally professionals aged 25 to 40.

The platform is used by 44% of Americans aged 25 to 29 as well as 37% of those aged 30-49. It sure has made it to the list of retargeting platforms because it allows advertisers to retarget their audience through ads and get more views on LinkedIn.

Features
- LinkedIn, as a social platform, caters to professionals looking to expand their network of contacts and advance their careers. It’s also an excellent way for digital marketers to connect with B2B sales/marketing targets on a platform where audiences seek business-related information rather than consumer entertainment.
- Getting started with LinkedIn advertising is free. Because the platform adheres to the standard PPC advertising model, you will be charged for each click generated as part of your retargeting campaign.
You may also like: LinkedIn Retargeting Guide

8. ReTargeter

ReTargeter is a retargeting platform that serves the retargeting advertising sub-niche quite significantly. The concept behind this retargeting platform is that display advertising is more of a one-size-fits-all pattern, which this marketing platform doesn’t subscribe to.

In fact, ReTargeter offers programmatic ads that are based on dynamic and custom solutions tailored-made to clients pursuing remarketing.

Features
- ReTargeter provides dynamic creative optimization, advanced audience segmentation, Omni channel programmatic ads, and much more.
- The platform collaborates with excellent partners that ensure that every impression is served for quality.
- This retargeting platform ensures that advertisers shoot for the stars by providing them with a dedicated account manager that assists advertisers along the way.
You may also like: How to retarget o n Twitter(X) using Replug?

The mistakes that destroy retargeting campaigns

Try avoiding the following retargeting campaign mistakes:
- No clear vision for retargeting
- Zero audience segmentation
- Starting retargeting too early
- Not optimizing retargeting campaigns
- Delivering the wrong ads
Are you ready to turn ad clicks into more conversions?

Digital marketers and online advertisers will always want bang for their buck so they keep an eye on every possibility to improve their advertising ROI.

Retargeting is an excellent strategy for reaching out to the pinpointed website visitors who have already shown some interest in your product or content.

A lot of brands and digital marketers use retargeting to spice up their online sales, especially during the holiday season or during a discount offer.

Are you ready to make the most of your online advertising without breaking the bank?

FAQs on retargeting platforms

What is the purpose of a retargeting ad?
Retargeting ads aim to re-engage users who have previously visited a website or app, encouraging them to complete an action, such as a purchase, that they initially left unfinished.

How does a retargeting pixel work?
A retargeting pixel is a small code snippet that tracks visitors on a website. It helps identify users for future ads, allowing marketers to display tailored ads to them later.

How long should I run a retargeting campaign?
The ideal duration depends on your campaign goals, but many businesses run retargeting campaigns for a few weeks to several months to ensure optimal reach and frequency.

Can retargeting increase conversions?
Yes, retargeting is highly effective for conversions since it targets users who’ve already shown interest in your product or service, encouraging them to complete an action.

What are some common mistakes to avoid in retargeting campaigns?
Avoiding segmentation, showing ads too frequently, and using generic messaging can lead to campaign inefficiencies. Personalized and well-timed ads perform best.
November 4, 2024

How to retarget on Twitter (X) using Replug?

It’s no surprise that every website visitor who lands on the sales page or browses product pages doesn’t purchase the items right away – some of them convert later, and many of them don’t.

What if we told you that there is a way to re-engage the audience that has shown some interest in your product and left the website without taking any action?

Well, retargeting is the solution to this problem.

No idea what it is?

Stick around to learn what it is and how to use it to grow your business.

Unlike new ad campaigns that often miss the mark, retargeting focuses on those who have already shown interest, making it a preferred tactic for expert advertisers. To help you out, we have curated this guide. It will help you understand remarketing its benefits alongside a step-by-step guide on how to retarget on Twitter(X) using Replug.

Remarketing on Twitter(X)

X (formerly Twitter) is one of the top social media platforms with over 600 million monthly active users. Any major e-commerce, lifestyle, healthcare, and tech brand can’t design its social media marketing strategy without including this platform.

Remarketing on Twitter is inevitable if your social followers or customer base exists on this platform. It’s way easier to convert a prospective user who has shown interest in the product than a random user on social media.

How does retargeting work on X (Twitter)?

Retargeting campaigns on X work the same way they work on other social media platforms – the advertiser decides to reach out to an existing audience and provides the source of the audience to target.

To set up a retargeting campaign on X, the advertiser must create custom audiences. Custom audiences help businesses specify groups of users for retargeting.

It’s vital to create a custom audience to set up the retargeting campaign on X (Twitter). Therefore, X offers three custom audience generation methods to the advertisers:

Website visitors: It’s a group of visitors that have visited your website and you want to reach back through a Twitter retargeting campaign using the power of X Pixel. However, the data file being uploaded for retargeting must contain the Twitter handles of the target audience.
App users: It’s a group of people who have downloaded or taken a specific action on the app and can be reached via a retargeting campaign based on the tracking data provided by the tracking tool.
List members: List members can be yet another way of setting up a custom audience. Advertisers can upload email subscribers’ lists or a list of Twitter handles that match the actual active users on the platform.

So, that’s an overview of the retargeting methods on X (Twitter). The next step is to access and install the X Pixel.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

How do I find my Twitter Pixel ID?

Finding the X (Twitter) Pixel ID might be overwhelming if you’re just getting started with social media advertising. Here’s how you can find it:

Step 01: Log in to your X account

First things first, log in to your X (Twitter) account.

Step 02: Go to the Ads section

Ads section is where all your advertising activities are managed, including setting up the X Pixel.

Once logged in, navigate to the Ads section, click on the “More” button from the left sidebar and the new options will appear including “Ads.”

Click on the “Ads” button.

Step 03: Head over to the “Events Manager”

Within the Ads section, locate the Tools drop-down menu. You’ll see the “Events Manager” in the drop-down menu.

Events Manager is an essential tool for tracking conversions and managing event data linked to your X Pixel, providing insights into user interactions.

You’ll find the X Pixel in the next step.

Step 04: Add an “Event Source”

In the Events Manager, you’ll need to create or add an Event Source. It involves selecting your website or app as the source, where the Pixel will track and record visitors’ specific actions.

So, click on the “Add event source” button on the top right side of the screen and agree to the terms.

Step 05: Install the Pixel

After generating the Pixel code, the next step is to install the Pixel in the source code of your website, landing page, or app. All you need to do is follow the installation instructions provided by X.

This typically involves adding the (Pixel) code snippet to your website’s header or using a tag manager to ensure it’s correctly implemented and starts collecting data.

How to retarget on Twitter(X) using Replug?

Replug is an excellent link management tool that provides several facilities, such as URL shortening, URL tracking, deep linking, A/B testing, bio links, and retargeting.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Here’s the step-by-step guide on how to retarget on Twitter using Replug:

Step 01: Log in to your Replug account. Sign up if you haven’t already. Replug offers a 14-day free trial – no credit card is required to try out.

Once you’re logged in to your Replug account, you’ll see the main dashboard area where you can access the menus, profiles, campaigns, and statistics.

Step 02: The next step is to set up the brand and campaign to get started with retargeting on Twitter.

Start with the brand setup. Go to the Manage section and click the Brands option from the menu.

Then, click the New Brand button from the top and get ready to set up your brand.

Go ahead and fill up the form; provide the necessary details, such as brand name and URL.

Note: It’s necessary to set up a brand, especially if you’re running retargeting campaigns for multiple brands.

Once the brand is created, head over to the Manage section again and now click on the Campaigns option from the drop-down menu to create a campaign.

Once the Campaign page shows up, click on the New Campaign button to start creating the campaign.

Select the brand you just created for this campaign.

The next section will be the part where you have to select the campaign type.

Provide the essential details, such as the campaign name, custom domain (optional), and then finally, select the campaign’s type – it’s a crucial step for the whole retargeting campaign.

Step 03: In the next step, add your retargeting pixel.

Choose from the drop-down menu if you have already created one. Otherwise, create a fresh one for Twitter retargeting.

Click on the “Add New Retargeting Script” button to proceed. A popup window will appear; select Twitter from the Social Networks drop-down menu.

Name your Twitter Pixel and provide the Twitter Pixel ID that you got from Twitter.

Once it’s done, press the Add button to complete the step.

That wraps it up! But if you’re looking to customize your URL, here’s how you can do it:

It’s time to create short URLs under this campaign.

Share the campaign’s URLs on Twitter and pave the way for retargeting the audience (that will click on the short URLs) on Twitter.

Head over to the Replug’s main dashboard to start creating short URLs.

You’ll see the Create Quick Replug Links at the top of the dashboard. Choose the campaign and provide the long and clunky link to shorten it.

Now press the Create button to shorten your link. Keep shortening the URLs and sharing across social media, especially Twitter.

Lastly, retarget the custom audience that you created using the power of Replug short URLs.

However, give your Twitter retargeting campaign some time before you start retargeting the users who clicked on the short URLs.

The pros and cons of Twitter(X) retargeting

It’s always a good idea to comprehend both the good and bad of a marketing strategy. Like any other social media marketing strategy, Twitter (X) retargeting also has a fair share of weak points that must be discussed. So, here we go:

Pros of Twitter retargeting	Cons of Twitter retargeting
Twitter provides higher engagement rates than other platforms. Users are generally active, leading to potentially higher interaction rates.	Twitter’s character limit and ad space can restrict message delivery, which can also affect the Twitter ads’ performance.
Custom audience is a useful feature in Twitter ads. Advertisers can create highly specific audience segments for precise targeting.	Twitter ad costs can fluctuate significantly, making budgeting a challenge for inexperienced digital marketers.
Brand positioning has never been this easier. Twitter ads help brands continuously engage with users who’ve interacted with the brand.	Don’t be too pushy with your Twitter retargeting campaign. Frequent or continuous retargeting may lead to ad fatigue, causing users to ignore or block your ads.
It integrates very well with other platforms for a cohesive retargeting strategy. For instance, users can retarget the audience on Twitter using Replug.
Twitter offers solid analytics to measure ad performance and adjust advertising strategy accordingly.
Brand positioning has never been this easy. Twitter ads help brands continuously engage with users who’ve interacted with the brand.

7 best Twitter (X) retargeting practices to follow

Hold your horses. Before you head over to the Twitter ads section for starting a Twitter retargeting campaign, read the following best practices for running Twitter retargeting campaigns:

1. Utilize a high-end retargeting tool

Retargeting tools automate the process of identifying and engaging with these potential customers, allowing you to reach them more efficiently and effectively.

This not only reduces the amount of time spent manually tracking and targeting audiences but also increases your return on investment by converting warm leads into customers at a fraction of the cost of traditional advertising methods.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

2. Start retargeting with one retargeting platform

Starting your retargeting efforts with a single platform simplifies your strategy and enhances efficiency. By focusing on one retargeting platform, you streamline your campaigns, ensuring that all your resources are concentrated in one place. This approach allows for more precise targeting, easier management, and a clearer understanding of your campaign performance. It also reduces the complexity of juggling multiple tools and integrations, helping you optimize your retargeting efforts and achieve better results with less effort.

3. Segment your audience and target the right one

Segmentation does wonders in digital marketing. Break down your audience into specific segments based on factors like user behavior, interests, demographics, or previous interactions with your brand. It ensures that the advertiser delivers highly personalized and relevant ads that resonate with the prospects rather quickly.

4. Use compelling yet meaningful words in the ad copy

Besides paying attention to designing ad creatives, advertisers must also learn how to write compelling words through their ad campaign. Use strong visuals, concise messaging, and clear calls-to-action (CTAs) to help businesses and individuals capture attention and drive engagement.

5. Optimize ad frequency to avoid ad bombardment

It’s necessary to keep an eye on the ad frequency for the target audience. Setting frequency caps on your ads can avoid ad overexposure. The same ads bombardment often leads to ad fatigue and lower engagement rates. Advertisers must try to strike a balance between maintaining visibility and avoiding the irritation from frequent or continuous ads.

Also Read: Social media retargeting: What is it & how it works?

6. Test multiple ad formats

Don’t stick with just one type of ad. Instead, experiment with various ad formats, like video, carousel, or image ads, to determine which format performs best with your retargeted audience. Each ad format has unique properties, and testing helps you find the most effective way to deliver your message and put your brand out there.

7. Adjust your bidding strategy from time to time

Try to understand how the bidding strategy works and be ready to adjust as needed. Regularly monitoring bids and running campaigns will help you optimize your campaign. As a result, you get the most out of your ad spend without overpaying for impressions.

Conclusion

In conclusion, mastering retargeting on X (formerly Twitter) with Replug can significantly enhance your marketing strategy by re-engaging interested users and driving conversions.

By following the step-by-step process outlined, you can effectively reach your audience, maximize ROI, and stay ahead in the competitive digital landscape. Start leveraging the power of retargeting today to turn missed opportunities into successful conversions.

FAQs about retargeting on Twitter(X)

Can you do retargeting on Twitter(X)?

Yes, you can do retargeting on Twitter. There are a ton of resources on our blog to figure out how to do retargeting across different social media platforms.

What type of ads work best on Twitter(X)?

There is no right or wrong answer to this question. It depends on the niche, industry, and territory. In some cases, a video ad does well, whereas sometimes, a text-based ad outperforms others.

Are Twitter ads better than Facebook?

Both ad platforms are great for online advertising. Brands use both these advertising platforms. However, it comes down to where your audience exists. This perception may not be true, but Twitter ads are better than Facebook ads.

What is the minimum spend on Twitter(X) ads?

There is no minimum spend limit on Twitter ads. However, keep in mind that, on average, Twitter ads cost $0.26 to $0.50 per first action, so be prepared when budgeting for your Twitter ad campaign.

September 5, 2024

How do I find my Twitter (X) Pixel ID?
You’ve set up your Twitter (X) Ads account, but now what? To truly make your ads work for you, you need your X pixel ID. So, how do I find my Twitter Pixel ID? It might sound technical, but don’t worry—it’s easier than you think.

Let’s get you on the right track to find it and make your retargeting ad strategy more effective. This guide will help you utilize retargeting tools to track your audience’s every move and fine-tune your campaigns like a pro.

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Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.
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First thing first – Create your Twitter (X) Ads account first
1. Go to X.com.
2. Log in to the account that you want to promote Posts from. This is the handle that your X Ads account will be created for.
1. Once logged in, go to ads.x.com.
2. Select your country and time zone. Select the country whose currency you’d like to be billed in and the time zone you’d like your campaign results to show up in. You cannot change these values once you’ve created your account.
3. You’ll be brought to the campaign setup form or X Promote Mode setup, depending on your choice at step 4.
4. Enter your billing information to complete your ads account and start your campaign.
Here’s how you can find your X Pixel ID:

1. Log in to your X ads account

Open your web browser and go to the X Ads Manager.
- Log in with your X (formerly Twitter) account credentials. Make sure you have the necessary permissions to access ads and tracking settings.
2. Open the events manager page

Once logged in, look for the navigation menu. It’s typically on the left side of the screen.
- Click on “Tools” to expand the dropdown menu.
- In the drop-down menu under “Tools,” select “Events manager.”
4. Add event source

Now this page typically consists of a list of your existing events and pixels.
- If you don’t see any, you might need to create a new pixel first. Click on the “Add event source” or similar option to set up a new pixel.
5. View pixel details

After adding relevant details, click on the pixel you want to find the ID. This will open its details.

Look for a section or tab labeled “Pixel ID” or something similar.

6. Copy the pixel ID
- Once you find the Pixel ID, copy it to your clipboard. You’ll need this ID to integrate the pixel with your website or other platforms.
However, you can also download the pixel code using the “Download Pixel Code” button.

Troubleshooting tips
- If you can’t find the pixel ID: Double-check that you’re logged into the correct account and have the necessary permissions to view conversion tracking settings.
- For further assistance: Consult X Help Center or reach out to their support team if you encounter issues you can’t resolve.
After you’ve set up your X Pixel ID, you’ll be ready to start running targeted retargeting campaigns. This setup allows you to track user behavior on your brand, which in turn helps you create more personalized and effective ad experiences.

If you’re unsure how to do this, don’t worry. Below, we added a a brief paragraph on setting up and tracking your retargeting campaigns.

Setting up your X retargeting campaign

To start with the process, you need an efficient retargeting tool. We prefer Replug, which offers powerful features and ease of use. Here’s a detailed guide to setting up your X (formerly Twitter) retargeting campaign using Replug:

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

First, sign up for Replug if you don’t have an account yet. If you already have one, simply log in.

Go to campaigns: From the top menu, click on “Manage,” then select “Campaigns” from the drop-down.

Start a new campaign: On the Campaigns page, hit the “New Campaign” button to kick off your retargeting project.

Pick your brand: You’ll be prompted to choose a brand for your campaign. If you don’t have one yet, you can easily create a new brand here. Just select the right brand or add a new one and move on.

Choose your campaign type: Give your campaign a name and pick a custom domain if you want. Then, select the “Retargeting Pixel” option by checking the box. Click “Next” to keep going.

This bar will appear.

Add your pixel ID: Now, choose the retargeting platform you want to use. Open the drop-down menu to pick the social media network.

From here, select X (formerly Twitter), and next, add your Pixel ID. And click add.

And you’re done. Come back and simply save your campaign.

What else can I do with Replug?

Here’s what else you get with Replug:

Analytics & reporting
- Add UTM Parameters: Easily add UTM parameters to your links to track the performance of your campaigns in detail, so you can see exactly where your traffic is coming from.
- Track link performance: Monitor metrics such as click-through rates, engagement, and conversions for your links.
- Generate reports: Create detailed reports to analyze the effectiveness of your campaigns and make data-driven decisions.
A complete link management solution
for marketing professionals & agencies. Try Replug for free

Campaign management
- Run A/B tests: Test different versions of your links or campaigns to see which performs better.
- Shorten Links: Create short, branded links that are easy to share and track.
- Customize links: Add custom slugs to make your links more descriptive and engaging.
- Schedule links: Plan and schedule when your links will go live, ensuring timely content delivery.
- Manage redirects: Set up redirects for your links to guide users to the most relevant or updated content.
Also Read: X bio ideas: How to write a perfect Twitter (X) bio?

Conclusion

That was all in today’s guide. This little code packs a big punch by letting you track what users do on your site, helping you fine-tune your campaigns for better results.

When you combine your Pixel ID with a tool like Replug, managing your campaigns is so easy, ensuring your ads connect with the right people at just the right time.

FAQs on X (Twitter) pixel ID

How can I quickly access my Twitter (X) Pixel ID to start tracking ads?

To find your Twitter (X) Pixel ID, log in to your Twitter Ads account, navigate to the Events Manager under the Tools menu, and locate your Pixel ID under the relevant pixel details.

What are the steps to set up a new pixel in Twitter (X) Ads?

Start by logging into your X Ads account, go to the Events Manager, and select “Add Event Source” to create a new pixel. Follow the prompts to set it up and obtain your Pixel ID.

What should I do if my Twitter (X) Pixel ID isn’t showing up?

If your Pixel ID isn’t visible, ensure you’re logged into the correct Twitter Ads account with the necessary permissions. If the issue persists, consult Twitter’s Help Center or contact support for assistance.

How can Replug simplify my Twitter (X) retargeting and tracking processes?

Replug allows you to easily integrate your Twitter (X) Pixel ID, manage retargeting campaigns, and track performance metrics, all within a user-friendly interface that streamlines your ad management process.

What are the two elements that make up the X(Twitter) pixel?

The pixel consists of a unique Pixel ID and the tracking code.
August 20, 2024

Retargeting made simple: A comprehensive guide for beginners

Retargeting is one of the marketing strategies that the majority of brands don’t know about unless they hire a professional or an ad agency to run their campaigns.

Every online business wants to convert more visitors into paying customers. There are e-commerce stores, SAAS tools, online retailers, and software companies that are competing to get ahead of their competition.

Most online businesses try every tactic in the book to get more sales; they offer discounts, run paid ads, use content marketing, and utilize social media to engage, attract, and convert prospects into customers.

Let’s crack this open and learn what retargeting is and why it’s so important for an online business.

What is retargeting?

Retargeting is an advertising strategy that allows advertisers to specifically target the audience that has previously shown some interest in the product or service but hasn’t converted yet.

Usually, brands retarget prospects that visited their websites, but the interaction didn’t end with a purchase. So, retargeting is used to show ads to the same audience that has interacted with the website or landing page but hasn’t purchased anything.

E-commerce stores, online retailers, and SAAS companies use retargeting ads across all major social media platforms, such as Facebook, Instagram, YouTube, etc.

How does retargeting work?

Retargeting (also known as remarketing) is an advertising strategy where advertisers run ads targeting visitors who have visited their website before.

Brands use social media platforms like Facebook, Instagram, or YouTube to reconnect with potential clients who have shown some interest in their products in the recent past.

The way retargeting works is that it requires a piece of code called “pixel” that needs to be inserted into the website or landing page’s code. Its entire job is to collect data about the website visitors’ behaviors, actions, and preferences.

The brand/advertising uses the crucial information that pixel collects to reach out to the same audience through a retargeting ad campaign. Most social media platforms guide users on how to find and place the “pixel” code. Since it’s essential to the retargeting process, it must go through smoothly.

Once the pixel is perfectly added to the website code, it starts to track user actions on the website and helps advertisers retarget those same users on the social media network.

Keep in mind that the pixel code doesn’t collect any sensitive user data or information. Instead, the sole purpose of the pixel code is to assist social media networks to identify and retarget the user when needed.

Why is Retargeting a must?

Advertising is a form of paid marketing where brands spend money to put their offer in front of the prospective customer. Now, it’s up to the customer to take action on the offer.

A lot of variables come into play, such as product quality, pricing, and customer purchasing power – all these factors determine whether or not the customer is willing to buy the product right away.

On the other hand, retargeting allows you to connect with potential customers even when they don’t make the purchase decision while visiting your site for the first time. Instead, if you have launched a retargeting campaign, then these customers will be reminded to complete their purchase journey later on with retargeting ads without any additional ad costs.

Retargeting has been a phenomenal sales and marketing tactic for many businesses on the market. One of the reasons why retargeting is so crucial is that it targets customers who have previously shown some interest in the product.

Therefore, the brands only reach out to the customers who showed interest in the first place.

This is why retargeting is an essential marketing strategy for online and e-commerce businesses to implement.

How successful is retargeting?

Retargeting also refers to remarketing in the digital marketing world. It’s been the go-to marketing strategy for hundreds of thousands of businesses around the globe.

Undoubtedly, retargeting is a quite successful marketing strategy across many industries. The only caveat is that retargeting works well when there is a conversion tracking system is in place. Otherwise, it will be difficult to report the conversion that happened as a result of the campaign.

It works quite well for different types of conversion campaigns, such as PDF downloads, softwares/tools, SAAS sign-up, etc. Success rates increase significantly when marketers utilize a specialized tool for ads designers to create professional and conversion-optimized campaign materials.

The success of a retargeting campaign relies on the quality of conversion tracking, funnel creation, and performance reporting.

Key retargeting statistics

Here are some of the noteworthy retargeting statistics that everyone should know:

Around 97% of the website visitors never return to the website once they leave. This is why retargeting immediately became a popular choice for advertisers. This retargeting statistic was revealed by Mailchimp.
Retargeting campaigns perform 10x better than regular display ad campaigns. The fundamental reason behind the success of retargeting ad campaigns is that they usually target visitors who have already visited the advertiser’s website and showed some interest in the products.
Mobile apps that run retargeting ads noticed 20% more revenue than mobile apps that didn’t run retargeting ad campaigns. Mobile apps are a great marketing channel for both advertisers and developers. However, when retargeting campaigns are integrated with mobile app advertising, it works as icing on the cake.
Facebook advertising has turned out to be a comprehensive social media ads platform. According to WordStream, Facebook remarketing ad campaigns get 3x more engagement than regular Facebook ad campaigns.
Retargeting ads get a 400% increase in engagement rates. It’s no surprise that retargeting ads enjoy more engagement from the audience. The core reason behind the comparatively higher engagement rate is the nature of targeting. Retargeting ad campaigns are specifically tailored toward the audience that has previously shown interest in the product or service.
Every 3 out of 4 digital marketers use Facebook and Instagram retargeting ads. No wonder retargeting has become the go-to marketing strategy for advertisers around the globe.
First-time website visitors convert only 4% of the time. Almost 48% of the e-commerce transactions come from returning visitors. Retargeting turns out to be the most convenient strategy to bring visitors back to the website.
Retargeting website visitors is 8x cheaper to reach per click. A digital marketing agency found that running retargeting display ads brought them 180% CTR and a 292% conversion rate.
Retargeting is crucial to app development companies. According to Upland, every year, between 20-25% of users abandon apps after a single use. Retaining app users seems like an uphill battle for app developers.

Types of retargeting

There are two types of retargeting ad campaigns used by advertisers/brands:

1. Pixel-based retargeting

Pixel-based retargeting is the common type of retargeting that involves adding a code snippet called pixel to the website code. The pixel is responsible for tracking website visitors’ information and facilitating advertisers when running targeted ad campaigns.

All major social media platforms like Facebook, Instagram, YouTube, and TikTok allow remarketing of the audience using pixel-based retargeting.

2. List-based retargeting

List-based retargeting is a retargeting method that ensures the advertiser provides a list of the prospective audience to reach out to through an ad. The list could be the list of website visitors, email subscribers, LinkedIn contacts, or existing customers.

The list makes it easier to target the list of prospects that might be interested in the offer and helps assist the advertiser to get one step closer to the prospective audience.

Both these retargeting ad campaign types are crucial to setting up a successful retargeting ad campaign. However, the advertiser needs to choose the most suitable retargeting ad type to get the best results.

6 methods of retargeting

Let’s take a look at some of the popular retargeting campaigns:

1. Search retargeting

Search retargeting is a type of retargeting ad campaign that focuses on search. Usually, advertisers use Google ads (Adwords) for running search retargeting campaigns.

The way it works is that the advertisers can run search retargeting campaigns in a couple of ways: they can target by bidding on the new keywords and display ads to the users on their remarketing list.

On the other hand, the advertisers can increase their CPC budget to display ads just to the remarketing list. It makes their search retargeting campaign laser-focused on on the select number of website visitors that have shown interest in the past.

2. Email retargeting

Email retargeting is a method of retargeting customers who have visited your website and checked out your products or services but haven’t taken any further action.

It involves creating personalized email marketing campaigns targeting prospects or subscribers who have shown some interest in your products but didn’t go through the purchase process.

Most e-commerce stores use email retargeting to re-engage their customers or prospects. They send out emails about abandoned carts or products added to the wishlist, offering discounts or simply reminding the customers to complete the purchase.

3. Social media retargeting

Social media retargeting allows advertisers to reach out to the audience that has shown signs of interest in the products or services but hasn’t taken any action.

However, this method of retargeting involves targeting the audience through social media ads. Usually, social media retargeting requires the “pixel” code provided by the social media platform, and it goes into the website or landing page code. Once enough data is collected, the users can start retargeting the audience on social media platforms.

Social media retargeting is one of the most common methods to run remarketing campaigns. All major social media platforms, such as Facebook, LinkedIn, YouTube, Instagram, and TikTok allow advertisers to run retargeting campaigns.

You may also like: How LinkedIn Retargeting Ads Work

4. Display retargeting

Display retargeting is a follow-up display ad campaign that is intended to remarket the audience that has already seen the previous ad or campaign.

The purpose of display retargeting is to strengthen the prospect and brand relationship and reemphasize the brand values to improve brand loyalty.

It’s also known as display remarketing. One of the major aspects of display remarketing is to rejuvenate the connection with the prospects and push them down the funnel.

5. Dynamic retargeting

Dynamic retargeting is a type of retargeting that allows advertisers to create ads based on the products or services the visitors have shown interest in or interacted with during their previous visits to their websites.

Make sure that your Google Tag is properly set up for running a dynamic remarketing campaign. Moreover, the Google Merchant Center’s product ID format and the Google Tag settings should be compatible for seamless integration.

6. Ad click retargeting

Ad click retargeting is a remarketing ad campaign that targets the audience that has previously clicked on the advertiser’s ads.

The goal of an ad click retargeting campaign is to reinforce the message to the audience that has shown interest in the ad and to bring them back into the loop.

These are some of the methods of retargeting used by advertisers or brands across the globe.

When to run retargeting campaigns?

Retargeting is an essential marketing strategy that every online business must try at some point. However, a lot of business owners aren’t sure when to implement a remarketing tactic in their digital marketing campaigns. Here are the scenarios when you should go for retargeting campaigns:

Website getting some traction:

Advertisers can start retargeting once their website attracts a steady flow of visitors. There is no minimum visitor requirement, but the site should be getting between 100 to 200 visitors across different traffic sources. It’s a sign that the site is engaging enough to bring in traffic, providing a sufficient audience for retargeting efforts.

Introducing new collection:

Brands or business owners can use retargeting to re-engage past visitors with ads showcasing their new product collection. By targeting users who have previously shown interest in their brand, they can pique their curiosity and encourage them to explore new products.

Promoting best-sellers:

Reaching out to existing customers and offering the best-selling items with retargeting ads is a fantastic move. Highlighting popular products can drive repeat purchases and leverage items with proven demand.

Clearing inventory:

Retarget visitors who showed interest in products you’re looking to clear. Retargeting ads are an excellent way to move inventory and create space for new arrivals. Ads offering special discounts or limited-time offers can incentivize visitors to take action.

Building brand awareness:

Advertisements aren’t always about selling products immediately. Employ retargeting ads to keep the brand top-of-mind for visitors who didn’t convert initially. Consistent exposure through well-crafted ads helps build familiarity and trust with your audience. It will lead to higher conversion when the potential customers already know the brand.

6 major benefits of retargeting ads

Take a look at some of the benefits of retargeting ads:

1. Enhanced brand awareness

Retargeting ads keep your brand in front of potential customers, reinforcing brand awareness and increasing the chances they will remember your brand when ready to make a purchase.

2. Improved conversion rates

By targeting users who have already shown interest in your products, retargeting ads have a higher likelihood of converting these warm leads into customers compared to standard ads.

3.Cost-effective advertising

Retargeting ads often yield a better return on investment because they focus on an audience that has already interacted with your brand, reducing the cost per acquisition.

4.Personalized marketing

Retargeting allows for customized ad content based on user’s previous interactions with your site, enhancing relevance and engagement by catering to their specific interests.

5. Increased customer retention

Engaging past customers with retargeting ads encourages repeat purchases, fostering customer loyalty and boosting lifetime value.

6. Better ad relevance

Since retargeting ads are shown to users who have already expressed interest in your products, these ads are inherently more relevant, leading to better user experience and higher click-through rates.

3 best retargeting ad examples

Let’s take a look at some of the best retargeting ad examples:

1. Fanatics

Fanatics is a licensed sportswear manufacturer for several American sports leagues. They use multiple digital marketing channels and advertising platforms. Take a look at one of their retargeting ads:

One of the things that stand out in their ad is that they’re trying to focus on the audience that might be interested in the sportswear or have some interest in that area. Adding a flavor of personalization takes the whole recipe to the next level. It’s one of the best retargeting ad examples.

2. Spotify

Spotify is a popular music streaming service that has been on the roll when it comes to running social media ads across different platforms. Check out this ad:

The above-mentioned Spotify ad showcases how important it is to run a retargeting ad to push the audience to level up and upgrade their plan. However, it’s worth noticing that Spotify offers a discount on the upgrade, which turns out to be the selling point of the campaign.

3. Apple

Apple is the most popular tech company worth more than $2 trillion. The tech giant has already taken the world by storm. Take a look at one of their social media ads:

Apple understands how crucial seasonal offers can be for sales and marketing. They try to capitalize on Mother’s day by offering a special delivery offer on the Apple Watch. The point here is that they’re trying to reach out to the existing customers who have trust and loyalty and that’s what makes this retargeting ad special.

Retargeting use cases

Retargeting ads have been around for years, and more and more brands are taking advantage of such ad campaigns. Our selected use cases show why it’s important to pay close attention to remarketing to the audience that has shown some interest in the seller’s products.

Let’s dive into different retargeting use cases that further glorify the impact and effectiveness of a retargeting campaign.

Social media marketing & retargeting pixels

It helps in establishing and implementing the laser-focused goal of the advertiser. The brand or advertiser starts a retargeting campaign with clarity in mind.
It makes targeting a specific audience easier than ever. The audience that has previously shown interest in your products can be reached out with the power of retargeting pixel.
Retargeting pixels are available across all social media platforms, such as Facebook, Quora, Instagram, TikTok, Twitter, and YouTube.

Email marketing & retargeting pixels

Retargeting newsletter audience allows brands, individuals, and agencies to target the subscribers who have opened the email and clicked the CTA. Sometimes, it’s useful to analyze the conversion rate after sending out the email. It’s also important to know that everyone who clicks the CTA won’t be buying the product.
The email marketing experts use advanced features available in many email marketing softwares that create segments of the audience. It gets easier to target the specific group of subscribers who haven’t taken a specific action, for instance, not opened the last five emails, etc.

E-commerce marketing & retargeting pixels

E-commerce businesses want to improve their conversion rate so using retargeting pixels helps them target the audience that checked out the product on the website but didn’t end up buying it. So, brands easily target them via retargeting ads.
Retargeting helps e-commerce businesses identify the customers who have added the products to the wishlist or added to the cart but didn’t go through the transaction. So, one of the benefits of retargeting is to identify and reach out to those customers through retargeting ads.
Targeting prospective audiences across multiple social and search platforms is yet another benefit of retargeting. The e-commerce store can retarget the audience on Facebook, Instagram, Quora, etc.

Blogging & retargeting pixels

Bloggers can use retargeting in different ways. However, the purpose of retargeting remains the same. Bloggers often promote offers and run social media ads. They can retarget the readers who have visited their blog through social media retargeting ads and see how it works out.
Bloggers have sales pages for their own products or affiliate products, so they can specifically retarget the audience who have visited those sales pages, making it easier to manage the campaign.
Retargeting pixels can come in handy when bloggers are running lead-generation campaigns. They can retarget the audience that visited their blogs but never converted. Therefore, they can use Google ads or social media ads to bring those visitors back for push them down the funnel.

How to make retargeting effective

An effective retargeting campaign requires the following credentials:

1. Deep understanding of the audience

Start with figuring out your marketing goals, ambitions, and targets. It will help you understand the right target audience you want to reach out to. It’s necessary to have a crystal clear picture of the target audience before you start setting out a marketing and engagement journey.

2. Precise targeting when remarketing

Precise targeting means hitting the bullseye when trying to connect with the audience through ads. Remarketing is all about re-engaging the audience that has interacted with your website or content before. Therefore, the targeting needs to be accurate to reach out to the audience that has the potential to convert into paying customers.

3. Ensure efficient conversion tracking

Conversion tracking is crucial to any marketing campaign. Marketers should ensure that they have an efficient conversion tracking and reporting system in place to record the outcome of the remarketing campaign.

4. Analyze campaign performance

Every marketing campaign is analyzed at some point to see the ROI of the campaign. One of the aspects of an effective retargeting campaign is to make sure that the advertiser knows how to analyze the campaign performance and should be able to present the campaign performance report.

5 do’s & don’ts of retargeting

Let’s take a look:

DO’s of Retargeting	DON’Ts of Retargeting
Segment your audience: Use data to segment your audience based on behavior, such as page visits, time spent on site, or items added to the cart. This allows for more personalized and effective retargeting campaigns.	Overwhelm users with ads: Avoid bombarding your audience with too many ads, as this can lead to ad fatigue and negative brand perception. Overexposure can drive potential customers away instead of attracting them.
Set frequency caps: Limit the number of times your retargeting ads are shown to each user to avoid ad fatigue and annoyance. Optimal frequency ensures your brand stays top-of-mind without becoming intrusive.	Ignore user privacy: Don’t disregard privacy regulations such as GDPR or CCPA. Ensure compliance by obtaining proper user consent for tracking and communicating how their data will be used.
Create compelling ad copy: Design ads with clear, compelling messages and strong calls to action. Use eye-catching visuals and offers that resonate with the interests and behaviors of your segmented audiences.	Use the same ad for everyone: Don’t create a one-size-fits-all ad campaign. Personalization is key; different users have different needs and interests, and your ads should reflect those differences.
Utilize dynamic retargeting: Implement dynamic retargeting to show personalized ads that display products or services users have previously viewed, increasing the likelihood of conversion by showcasing relevant items.	Forget to exclude converted users: Always make sure that users who have already converted (e.g., made a purchase) are excluded from your retargeting campaigns. Continuously targeting these users is a waste of resources and can be annoying to them.
Monitor and optimize campaigns: Continuously track the performance of your retargeting campaigns. Use analytics to understand what works and make necessary adjustments to improve ROI, such as changing ad creatives or adjusting bid strategies.	Rely solely on retargeting: Don’t rely exclusively on retargeting for your marketing strategy. It should complement broader marketing efforts, including brand awareness and lead generation campaigns, to drive overall growth and success.

How to fit retargeting into your marketing strategy?

Retargeting plays a vital role in modern-day marketing strategies for brands, agencies, and online retailers. Retargeting is an advertising campaign, but it’s tailored toward the audience that has visited the website or interacted with the brand before.

Running regular social media or search ad campaigns is half the equation – the rest is done by retargeting. The reason behind this claim is that it’s difficult for prospects to trust a brand or product they see for the first time through an ad.

By the time they come across a retargeting ad, they have already heard or seen the brand. So, there is a little bit of brand awareness has already been established, which helps businesses convert the prospect into paying customers.

Therefore, retargeting is crucial to running a successful marketing campaign for any online retailer, e-commerce store, SAAS company, indie app, and web-based tool.

FAQs about retargeting

Here are the commonly asked questions about retargeting:

What is a retargeting strategy?

A retargeting strategy is a plan of action that involves a marketing strategy of re-engaging the audience that has shown some interest in your product or service but hasn’t taken any further action.

What is the difference between remarketing and retargeting?

Both are used interchangeably, but some experts believe that there is a minor difference. Retargeting is a process of targeting the audience that hasn’t purchased yet, but whose activities on your site showed interest. However, remarketing is considered re-engaging the existing fans or customers who have purchased before.

Does retargeting use cookies?

Retargeting does use cookies. The way retargeting works is that it uses a retargeting pixel that goes into the website code and that allows advertisers to retarget the audience on the respective social media platform.

Is retargeting an SEO?

SEO isn’t necessarily a retargeting strategy. SEO is more of an organic traffic strategy, whereas retargeting is purely an advertising tactic.

What is the difference between targeting and retargeting?

The difference between targeting and retargeting is that targeting could be eyeing any specific audience or its segment and making a strategic game plan to reach out to that audience. On the other hand, retargeting is particularly a tactic of targeting the audience that has shown some interest in your product or service in the recent past.

What is cookie-less retargeting?

Retargeting without cookies is called cookie-less retargeting. It’s data collection of your website visitors without using any third-party tracking pixel and then syncing the collected data directly with an ad platform bypassing the pixel is considered a cookie-less retargeting.

What is the average CTR for retargeting?

The CTR of retargeting may vary from brand to brand or campaign to campaign. It’s impossible to quote a click-through rate for retargeting randomly.

What is the difference between look-a-like and retargeting?

The difference between a look-a-like and retargeting is that a look-a-like campaign allows the ad platform to find an audience with similar interests to the target audience, whereas in retargeting, the advertiser specifically targets the audience that has visited its website or landing page.

June 3, 2024

How to create a Facebook deep link: A step-by-step guide
Deep linking on Facebook allows users to be directed straight to specific content within your app or website from a Facebook ad, post, or message. This can significantly improve user engagement and conversion rates by providing a seamless and targeted user experience.

Here’s a comprehensive guide to creating Facebook deep links.

Understand Facebook deep linking

Facebook deep linking involves creating URLs that link directly to specific pages or content within your mobile app. There are two main types of deep links:
- Deferred deep links: These links work even if the app is not installed at the time the link is clicked. The user is directed to the app store to download the app, and once installed, they are taken to the intended content.
- Regular deep links: These links only work if the app is already installed on the user’s device. If the app is not installed, the link usually fails.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Why are Facebook deep links important?

Enhanced user experience

Facebook deep links streamline the user journey by taking users directly to specific content within an app or website, reducing steps and creating a smoother, more efficient experience.

Improved engagement

By guiding users straight to relevant content from Facebook ads, posts, or messages, deep links can significantly boost engagement rates. Users are more likely to interact with content that is immediately accessible and relevant to their interests.

Higher conversion rates

Deep links in Facebook marketing campaigns can drive conversions by directing users to specific product pages or offers, increasing the likelihood of a purchase.

Personalized user journeys

Deep links enable personalized marketing on Facebook by directing users to content tailored to their preferences and past behavior, enhancing satisfaction and loyalty.

Efficient onboarding

For new users, Facebook deep links can simplify the onboarding process by taking them directly to the relevant section of an app after installation. This is particularly effective with deferred deep links, which function even if the app isn’t installed at the time the link is clicked.

Cross-platform consistency

Facebook deep links ensure a consistent user experience across different platforms and devices, directing users to the same specific content within an app or website whether they are on desktop or mobile.

Data and analytics

Facebook deep links provide valuable data and insights into user behavior and preferences. Tracking how users interact with deep links helps businesses optimize their content and marketing strategies.

Also read: How to Create an Instagram Deep Link: Step-by-Step Guide

Applications of Facebook deep links
- Marketing campaigns: Enhance the effectiveness of Facebook ads, posts, and messages by directing users to targeted content.
- User retargeting: Use deep links in Facebook retargeting ads to bring users back to specific content they previously interacted with.
- Content sharing: Allow users to share specific app content through Facebook, improving content discoverability and virality.
- Customer support: Direct users from Facebook to specific support articles or app sections to quickly resolve issues.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Also read: What are app deep links? Here’s why marketers love them!

How to create a Facebook deep link using Replug?

Replug is a powerful tool for creating deep links that enhance user engagement by directing them to specific pages, sections, or content within a website or mobile application. Follow the step-by-step process below:

Step 1: Sign in or sign up for Replug

If you don’t already have a Replug account, visit the Replug app and sign up for a free account.

Step 2: Navigate to deep links

Once logged in, go to your Replug dashboard. Locate the “drop-down icon” in the top right corner and select “Deep Links”.

Also read: How to Create a Deep Link for a Seamless User Experience?

Step 3: Select the social media category

Select “Facebook” as the platform for your deep link.

Step 5: Generate the deep link

Choose the type of Instagram link you want to create. Options include:
- Event
- Company event
- Group
- Company page photos
- Company page
- Newswire
- Page profile
- Profile
Click “Create Deep Link” to generate your link.

Also read: How to share Videos using Deep Links?

Step 6: Customize the deep link URL

Select the campaign you want to associate with this deep link and customize the deep link URL to make it more user-friendly or branded.

Step 7: Enable deep links

Toggle the switch to enable Deep Links. An indicator will confirm if the destination URL can be used as a deep link.

Step 8: Save the deep link

Click the “Save Link” button to save your deep link with the deep linking feature enabled.

Step 9: Implement in Facebook ads or posts

When setting up your ad or post on Facebook, use the Replug-generated deep link URL in the destination URL field.

Step 10: Track performance

Use Replug’s analytics dashboard to monitor the performance of your deep links. Analyze click-through rates, user engagement, and conversion metrics to optimize your campaigns.

Why use Replug for Facebook deep links?

Replug is a versatile deep link generator tool that allows you to create branded short links, add retargeting pixels, and track link performance. Using Replug for your Facebook deep links provides several advantages:
1. Ease of use: Replug’s intuitive interface makes it easy to create and manage deep links without needing advanced technical skills.
2. Custom branding: Create branded short links to improve click-through rates and build trust with your audience.
3. Comprehensive analytics: Track the performance of your links with detailed analytics, helping you to optimize your marketing strategies.
4. Retargeting capabilities: Add retargeting pixels to your links to capture and retarget users across different platforms.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Conclusion

Using Replug for creating Facebook deep links simplifies the process and enhances your marketing efforts. Following the steps outlined in this guide, you can efficiently create and manage deep links that direct users to specific content within your app or website.

Replug’s features, such as branded short links, comprehensive analytics, and retargeting capabilities, provide you with the tools needed to maximize the effectiveness of your Facebook marketing campaigns. Ensure thorough testing and continuous optimization to achieve the best results.

FAQs

What are Facebook deep links?

Facebook deep links are URLs that direct users to specific content within a mobile app or website from Facebook ads, posts, or messages, enhancing the user experience by minimizing the steps needed to reach the desired content.

Are Facebook deep links compatible with both iOS and Android?

Yes, Facebook deep links are compatible with both iOS and Android. Ensure you configure URL schemes for iOS and intent filters for Android, and include the necessary App Links metadata.

What data can I track with Facebook deep links?

If you create Facebook deep links through Replug, you will be able to track click-through rates, user engagement, conversion rates, and other valuable marketing metrics.
May 21, 2024

A step-by-step guide on Tiktok retargeting using Replug

Follow our in-depth guide on TikTok retargeting using Replug. With easy-to-follow steps and expert insights, we’ll walk you through everything you need to know to reconnect with your audiences and convert more.

Replug is an all one branded link management solution that allows you to manage your link with powerful features such as branded link shortening, link retargeting, deep linking etc., backed up by powerful link analytics.

Before we dive into the topic lets know how TikTok retargeting work, and some key retargeting facts & figures that you must know.

Spend less money on ads & convert bounced visitors with retargeting links.

How does TikTok retargeting works?

TikTok retargeting ads work by targeting users who have already interacted with your brand or website. These ads use pixel tracking to identify users who have visited your site or engaged with your content on TikTok.

Once identified, TikTok displays ads specifically tailored to these users, increasing the likelihood of conversion by reminding them of your brand or products. This method maximizes ad relevance and improves overall campaign performance.

You may also like: How LinkedIn retargeting works?

Eye-opening retargeting statistics

Retargeting facts & figures
Retargeted ads increase conversions by 147%
Businesses report a 10x increase in ROI with retargeting
Retargeting reduces cart abandonment rates by 26%
Retargeted ads have a CTR 10 times higher than regular display ads
30% of consumers have a positive reaction to retargeted ads, leading to increased brand recall
Retargeting can lead to a 38% increase in revenue for e-commerce businesses
56% of marketers use retargeting to cross-sell to existing customers
Mobile retargeting ads perform 13 times better than desktop retargeting
The global retargeting market is expected to reach USD 4450.88 million by 2028, growing at a CAGR of 15.66%

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Step by step guide to TikTok retargeting

Let’s take a look at the key steps involved in the process:

i. Log in to your Replug account

First things first, sign up for a Replug account. It offers a 14-day free trial. Once signed up, log in to your Replug account to get started with your retargeting campaign.

After the successful login, you’ll land on the Replug dashboard where you’ll see the menu with different options as well as account statistics.

ii. Create a retargeting campaign

Go to the Manage option from the top menu. Click on the Campaigns option from the drop-down menu.

Now you’ll reach the Campaigns page. Click on the New Campaign option to create a new campaign for the retargeting project.

iii. Choose the brand

Before you create a new campaign, the next window about choosing the brand will appear. Choosing the brand is inevitable for creating a campaign in Replug.

So, choose the right brand for the campaign or create a new one if you want to. Once you choose the brand, go ahead.

iv. Select retargeting campaign type

This is one of the important steps in the process because this is the part where you tell Replug to make this a retargeting campaign.

First of all, name your campaign, then choose the custom domain if you want to, and finally, select the campaign type. All you need to do is to select the Retargeting Pixel option. Just check the box in front of the retargeting pixel option.

Click on the Next button to proceed.

v. Add retargeting code

In the last step, you will have to select the retargeting platform. To do so, click on the drop-down menu and go through the social media network names.

Go to TikTok ads manager to setup TikTok retargeting

You can choose the already existing TikTok retargeting code you created before, or else you can create a new retargeting pixel from the button below.

If you want to create a different retargeting code, click on the button and choose the social media platform where you’d be retargeting the audience.

If you opt to create a new retargeting pixel, you’ll have to choose the platform, such as Facebook, Quora, or LinkedIn. And, then you would have to give your pixel a unique name, and then finally add the pixel ID from the same social network.

Save the campaign, and you’re all set.

TikTok retargeting best practices and important tips

For effective TikTok retargeting, consider these best practices and tips:

Pixel installation: Ensure proper installation of the TikTok pixel on your website to track user activity accurately.
Define goals: Clearly define your retargeting goals, whether it’s driving conversions, increasing engagement, or building brand awareness.
Segment audiences: Segment your audience based on their interactions with your website or app to create tailored retargeting campaigns.
Personalization: Personalize your retargeting ads to resonate with your audience and encourage them to take action.
Frequency capping: Set frequency caps to avoid overwhelming users with too many retargeting ads, which can lead to ad fatigue.
A/B testing: Test different ad creatives, messaging, and targeting strategies to optimize performance and identify what resonates best with your audience.
Optimize landing pages: Ensure your landing pages are optimized for conversions to maximize the effectiveness of your retargeting campaigns.
Monitor & adjust: Regularly monitor the performance of your retargeting campaigns and make adjustments based on data insights to improve results over time.

You may also like: Retargeting strategies

FAQs on TikTok retargeting

1. Does TikTok have retargeting?

Yes, TikTok offers retargeting capabilities through pixel tracking, allowing advertisers to target users who have previously interacted with their brand or website.

2. What type of advertising does TikTok use?

TikTok supports various types of advertising formats, including in-feed ads, branded effects, hashtag challenges, and branded lenses, providing advertisers with diverse options to engage with users creatively.

3. Why is my TikTok CPM so high?

High TikTok CPM (Cost Per Mille) can be attributed to factors such as high demand for ad inventory, competition among advertisers, audience targeting specificity, and the quality of ad creative and messaging.

4. How are TikTok ads curated?

TikTok ads are curated based on the advertiser’s targeting preferences and campaign objectives, utilizing data insights and algorithms to deliver relevant and engaging content to users based on their interests and behaviors.

April 25, 2024

Social media retargeting: What is it & how it works?

It’s no surprise that brands and influencers are eager to find new ways to get eyeballs, grasp attention, and talk to people regardless of the platform.

There are a ton of channels of communication these days, such as social media, newsletters, online ads, TV commercials, billboards, and more.

Social media is a powerful avenue to build awareness, spread the word, and market a product. Statistics report that Facebook has above 3 billion monthly active users, while YouTube has over 2.4 billion, monthly active users – no wonder brands and agencies are trying to dominate social media.

One of the aspects of reaching out to prospects and connecting with the relevant audience is to use the retargeting technique through social media platforms.

Let’s dive deep into what retargeting is and how one can use social media platforms to do retargeting.

What is social media retargeting and its importance in the digital world?

Retargeting is a marketing strategy to remarket a product to the same audience that has previously shown some interest in it.

Have you ever had a chance to see the display ads about the website you visited the other day? It happens to all of us and some of us wonder how this happens – well, now you have the answer.

Social media retargeting is just the same retargeting concept applied to social media networks. Advertisers try to meet, engage, and convert the same visitors who visited them before using social media retargeting campaigns.

Advertisers use retargeting ads on Facebook, Quora, YouTube, and other major social media ad platforms.

Here are the three reasons why it’s important in the digital world:

i. Global reach: Since these social media platforms allow marketers and brands to reach a global audience, social media retargeting has essentially become an important digital marketing tool to remarket a product or service worldwide.

ii. Effective targeting: One of the reasons why social media retargeting is crucial to any digital marketing campaign is that it’s quite effective when it comes to targeting the prospective audience. The ad campaigns without clear targeting are hit-and-miss.

iii. Faster results: Retargeting is essentially remarketing to the audience that has shown some interest in the product before. So, it’s a type of advertising campaign that usually brings quicker outcomes as compared to normal advertising campaigns.

It’s safe to say that social media retargeting is inevitable in today’s digital marketing realm where billions of users log in to multiple social media platforms daily to chit chat, get updates, and connect with loved ones.

How social media retargeting works?

Since everyone uses at least one major social media platform like Facebook, YouTube, or Instagram, it gets easier for brands to reconnect with prospective clients through social media retargeting.

Here’s how social media retargeting works:

Social media networks provide a piece of code called “pixel” that goes into your website or landing page code that collects data about the user’s behaviors, actions, and performance. Usually, the social media platform guides users on how to insert the pixel code and where to insert it in the website code.

It’s a very effective code for social media platforms to track user actions on the website and helps advertisers retarget those same users on the social media network.

However, it doesn’t collect any sensitive information or user data, such as credit card numbers or passwords. The only purpose of adding a pixel of a social media network is to help the advertiser/brand retarget the audience through a social media retargeting ad campaign.

Best tool for retargeting on social media platforms

Retargeting on social media with Replug

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Rep l ug is an excellent URL management tool that offers several link management services, such as URL shortening, deep links, bio links, retargeting, A/B testing, and QR codes.

When it comes to retargeting on social media, Replug can come in handy. It helps users retarget their audiences across different social media networks, such as Facebook, Twitter, LinkedIn, Pinterest, TikTok, Quora, and Google. Besides, it also has a custom option for using a customized pixel.

Social media retargeting benefits with Replug

Social media retargeting offers several benefits for businesses looking to maximize their marketing efforts. While, Replug enhances the benefits of social media retargeting by providing robust tools and features to reach target audiences, drive conversions, and maximize marketing effectiveness.

1. Increased conversion rates:

Replug’s retargeting capabilities enable businesses to reconnect with users who have engaged with their shared links. By targeting these already interested users, businesses can boost conversion rates effectively.

2. Enhanced brand recall:

Reinforces brand awareness and recognition among potential customers with retargeting. This increases the likelihood of users remembering the brand when they are ready to make a purchase decision.

3. Personalized advertising:

Empower businesses to deliver personalized ads to users based on their previous link interactions. This personalized approach enhances engagement and conversion rates by catering to users’ specific interests and behaviors.

4. Cost-effective marketing:

Replug’s retargeting options optimize advertising spending by targeting users who are more likely to convert. This results in higher ROI and more efficient allocation of marketing budgets.

5. Reduced cart abandonment:

Many users abandon their carts before completing a purchase. Running retargeting campaigns with Replug can remind these users about the products they showed interest in, encouraging them to return to complete their purchase.

6. Cross-selling and up-selling opportunities:

Running retargeting campaigns can also be used to promote related or complementary products to users based on their previous purchases or browsing history. This presents opportunities to increase the average order value and maximize revenue.

7. Improved customer engagement:

By delivering relevant and timely ads, businesses can keep their brand top-of-mind and engage users throughout their customer journey. This ongoing interaction fosters stronger relationships with customers and encourages repeat purchases.

8. Measurable results:

Replug provides comprehensive analytics and tracking capabilities, allowing businesses to monitor the performance of their retargeting campaigns in real-time. This data-driven approach enables businesses to optimize their campaigns for better results.

Top 3 social media retargeting strategies

It’s always best to know the top priorities when it comes to the application of a marketing tactic. Here are the three social media retargeting strategies every marketer should know:

1. Target a specific audience

Creating an ad campaign tailored toward a specific audience is always better than shooting in the dark. One of the essential retargeting strategies a marketer can apply is to handpick a segment of the audience and serve them specific ads with a goal in mind.

Since retargeting does ensure that the ad shows to the specific audience, the offer must also be inclined toward the desire of the target audience.

For instance, if you’re retargeting the audience that has clicked on your accounting software page, you can create a limited-time discount offer on the very software for the specific audience to make a purchase. Now you can create a landing page for the offer and retarget the same audience to showcase the offer.

2. Retarget on multiple social media platforms

One of the easy wins when it comes to social media retargeting is that one should remarket across different social media platforms. If you’re using multiple social media platforms to share your content, interact with your followers, and build a community, then you must retarget the audience on all those platforms.

If you settle for just one social media platform like Facebook even when you have a decent number of followers on LinkedIn and Instagram, then you’d probably be missing out on a lot of sales and marketing opportunities.

3. Track campaign performance

Tracking is crucial to understanding user behavior, audience demographics, ad creative quality, and audience buying power. A reliable tracking system would enable advertisers to improve their campaigns going forward.

There can be different types of campaign tracking, such as URL tracking, heatmaps, conversion, etc – so, it’s up to the brand/advertiser that is launching the retargeting campaign.

For instance, if you’re tracking URL clickability, then you can use Replug to set up a branded short URL retargeting campaign using the method mentioned earlier in this article. The analytics section will keep you updated with all the statistics on the URLs in your retargeting campaign.

Remember that there is a whole heap of other retargeting strategies that can be implemented when running a social media retargeting campaign. However, the above-mentioned ones are the most fundamental yet meaningful.

https://replug.io/blog/retargeting-best-practices/

Social media retargeting examples

Let’s take a look at a couple of social media retargeting examples that we came across:

1. OrangeHost is retargeting visitors on Instagram

OrangeHost is one of the most affordable web hosting services on the market. This hosting company uses a retargeting marketing strategy.

When a visitor lands on their website to go through the web hosting plans, the chances are that this person is going to see this Instagram ad at some point.

It’s a retargeting Instagram ad of OrangeHost – trying to convert their website visitors into paying customers.

Interesting, right?

2. Envato Elements is remarketing the audience on YouTube

Envato Elements is a creative marketplace that provides designers and creators with stock videos, photos, elements, icons, and much more.

They also send out email newsletters to the members and affiliates. After opening one of their recent email newsletters, we now see their ads on YouTube.

It seems like there is a retargeting campaigns is in place.

https://replug.io/blog/retargeting-ad-examples/

Social media retargeting: Success stories

Here are the few social media retargeting success stories worth mentioning:

1. Vedia works with Criteo to increase sales

Vedia has successfully implemented a social media retargeting strategy by utilizing Criteo’s programmatic technology to expand its customer base on Facebook, resulting in a 15% increase in overall sales across various campaigns.

By leveraging Criteo’s extensive network of publishing partners and integrating with Facebook, Vedia gained insights into buyers’ entire journey, spanning from discovery to purchase.

It’s been learned that it not only widened Vedia’s reach along the purchase path but also reduced campaign cost per order (CPO) by nearly 20% and cost of sale (COS) by 7%.

2. Madewell customizes ads to convert the audience

Madewell is one of those advertisers that effectively utilizes Facebook retargeting to reconnect with website visitors and entice them to make purchases.

By tailoring remarketing ad campaigns on social media platforms and in-lining them with user’s behavior on their site, this company enhances the shopping experience for users, presenting them with a curated selection of items.

This retargeting advertising strategy moves the needle for Madewell, encouraging customers to make a purchase.

3. Expedia uses FOMO to push prospects to take action

Expedia is a top-tier travel and booking platform that operates in multiple countries and territories.

It’s been learned that they target the Facebook audience searching for destinations, flights, and smart hotel experience.

They smartly create Facebook ad campaigns around “last minute deals” and choose CTA phrases like “Book Now” to attract the audience that might be traveling soon.

Not only do they get a chance to meet the right audience for their product, but they also use the urgency factor to convert the prospects into customers.

There are hundreds of examples of brands that are successfully implementing social media retargeting campaigns on different social media platforms.

Let’s conclude: Ready to retarget visitors who click on your short links?

Social media marketing continues to evolve. The social media ad platforms are changing for the better. New social media monetization opportunities are popping up. More and more people are embracing social media. No wonder it’s an interesting time to be alive.

Since marketing is a crucial element of social media, brands, organizations, and agencies are trying to scratch the surface of social media platforms to create their dominance against competition.

Social media retargeting is a widely used engagement strategy by brands, influencers, and marketers. The purpose of discussing retargeting is to enlighten you with this opportunity to remarket your offer to prospects on social media.

Replug is used by thousands of users worldwide for URL shortening, so they must understand how valuable the clicks on their shortened URLs are.

Social media retargeting using the power of Replug allows users to re-engage the audience that clicked on your short URLs and present them with an offer they can’t refuse.

Moreover, the link analytics section gives you insights into your short URL performance. It’s safe to say that measuring clicks, unique clicks, total conversions, and conversion rates has never been this easy.

While it seems like Replug is just a URL shortener, it does offer several features, such as bio links, deep links, and A/B testing – it’s a complete URL tracking package for marketers, businesses, influencers, and entrepreneurs. Try it for free!

FAQs about social media retargeting

Let’s answer some of the burning questions about social media retargeting:

What is the difference between targeting and retargeting?

The difference between targeting and retargeting is that when you’re targeting an audience, you’re trying to reach a new audience that hasn’t heard about you before. Whereas when you retarget, you’re trying to connect with the audience that has visited your website or landing page before.

Is retargeting an SEO technique?

Retargeting isn’t an SEO technique. Instead, it’s more of an online advertising technique used by advertisers and marketers to reach the audience that has shown some interest in the product or service before. So, the retargeting campaign ensures remarketing your product or service to the same audience and brings them on board with the conversion.

What is the first step of retargeting?

The first step of retargeting is to identify the target audience, meaning figuring out who your audience is and where they exist. Once identified, you can create a retargeting strategy to reach out to them and offer them something they might be interested in.

What are retargeted ads?

Retargeting ads are a type of ad campaign intended for the audience that has visited your website or landing page before but never took any action.

How to do retargeting ads on Instagram?

Retargeting ads on Instagram can be run through your Facebook ads account. All you need is to set up your Facebook Pixel on your website or landing page and then create a retargeting ad campaign through Facebook and choose the Instagram platform for targeting the audience.

April 18, 2024

9 ways to multiply your sales with eCommerce retargeting

Did you know that over 68% of shopping carts get abandoned online?

Don’t worry eCommerce retargeting can significantly improve those odds.

In this blog, we’re going to reveal some insider secrets that can help businesses of all sizes double their monthly sales.

What is retargeting?

Retargeting is a marketing strategy used by brands to reconnect with individuals who have previously interacted with their website, social media profiles, or other digital content. It involves displaying targeted advertisements to these individuals across various online platforms, to re-engage them and encourage them to take a specific action, such as making a purchase or signing up for a newsletter.

Here’s how retargeting typically works:

Key retargeting features	Description
Tracking	Whenever someone engages with your website, clicks on an advertisement, or uses your application, a small piece of code (such as a pixel) tracks their actions. This code doesn’t disclose any personal information but helps distinguish individual users.
Targeting	Using the collected tracking data, you can create specific groups of users based on their interactions with your brand.
Ad display	With these targeted user groups identified, you can display tailored ads across the social media platforms they frequent. These ads serve as reminders of your brand, offer enticing incentives, or highlight relevant products and services.

Also read: 7 Retargeting Best Practices Every Marketer Should Follow

Types of eCommerce retargeting:

Here are some types of e-commerce retargeting:

Cart abandonment: Target users who left items in their cart without purchasing.
Product page: Show ads for viewed products to encourage purchase.
Cross-sell/upsell: Promote related products after a purchase.
Discounts/promotions: Offer special deals to entice users to buy.
Reactivation: Re-engage users who haven’t visited or purchased recently.
Dynamic: Display personalized ads based on past interactions.
Email: Send targeted emails to remind users of their abandoned carts or showcase product recommendations.

What are the differences between retargeting and remarketing?

While retargeting and remarketing are often used interchangeably, there are subtle differences between the two.

Feature	Retargeting	Remarketing
Definition	Retargeting primarily focuses on reaching users who have visited a specific website or interacted with a brand in some way, and to reconnect with past visitors or customers.	Remarketing, on the other hand, encompasses strategies primarily through personalized email campaigns
Purpose	To re-engage users who have shown interest in the brand or its products but have yet to complete a desired action, such as making a purchase.	To reconnect with users who have previously interacted with the brand and encourage them to take a specific action, such as completing a purchase or signing up for a newsletter.
Target audience	Users who have visited a specific website, viewed products, or interacted with digital content.	Users who have previously engaged with a brand’s website, social media profiles, or other digital channels.
Tracking method	Typically, it uses cookies or pixels to track user behavior and activities on a website.	Often relies on email addresses or contact information provided by users during previous interactions with the brand.
Conversion rate	Generally higher conversion rates as it targets users who have already shown interest in the brand or its products.	Conversion rates can vary depending on the remarketing campaign’s effectiveness and the messaging’s relevance to the target audience.
Ad-display	Utilizes targeted ads displayed across various online platforms, such as social media, search engines, and websites.	Primarily involves personalized email campaigns, although ads may also be displayed on websites, search engines, and social media platforms.

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Top 9 eCommerce retargeting strategies to follow

1. Segment your audience

The first step is to identify key segments and customize your eCommerce retargeting campaigns to cater to the specific needs and interests of each segment.

For example, you might create separate ad campaigns targeting users who abandoned their carts versus users who browsed specific product categories but didn’t make a purchase.

2. Catchy ad copy

Eye-catching visuals are a must in eCommerce retargeting, but stunning images alone can’t seal the deal. Without a compelling message, your ads risk getting lost in the scroll.

Here’s where powerful copywriting takes center stage. Great copy grabs attention, ignites emotions, and motivates action. By incorporating these elements, your retargeting efforts won’t just reconnect with past visitors, they’ll turn them into authentic buyers.

3. Inject FOMO to boost last-minute sales

When done right, retargeting ads can lead to great conversion rates. But there’s always room for improvement. You can boost your conversion rates by adding a sense of urgency, like creating FOMO (fear of missing out).

This can be done with countdown timers, last-minute deals, or limited-time offers. When your audience sees that a popular product is available for a limited time, it triggers their impulse to buy. You can also customize your ads with countdown timers to make them feel more urgent.

4. Cross-sell new and existing products

This usually depends on the type of products you sell. However, there’s a good chance that some of your products will complement one another.

You can utilize both customer and sales data to come up with a list that targets particular purchases. Then, you’ll show your audience ads that might be a product that complements their purchase. Your ad should make the value of the purchase clear to their mind. Show them how these purchases will complement one another.

Offering relevant cross-sell suggestions demonstrates that you understand your customers’ needs and preferences. This personalized approach enhances the shopping experience, fostering customer satisfaction and loyalty.

5. Retarget based on the sensitivity of pricing

One of the main reasons people abandon their shopping carts is the high shipping costs and finding a better deal elsewhere via a competitor.

For instance, millennials are quite careful about spending on non-essentials and spending less than the generations before them. Now that you know you’re dealing with price-sensitive customers, you can win them over by targeting them based on less.

You can target those people who have left at a specific point in the checkout process. For instance, right before they pick out shipping options. You can then offer them free shipping or give them discounts to entice them to come back and make a purchase.

6. Adjust your retargeting ads’ frequency

Most people are quite receptive to eCommerce retargeting ads, just as long as you don’t overdo it. If some ads are frequently popping up, this can hurt the relationship between the brand and the customer.
Up to the point where the customer ends up frustrated with these ads because you’re someone intruding into their lives, in an almost creepy way.

7. Keep your content updated

Repeatedly using the same ad copies in your eCommerce retargeting campaign can quickly diminish its effectiveness. When your customers encounter these ads everywhere, they eventually tune them out, similar to how we overlook billboards or road signs.

This phenomenon, known as advertising blindness or banner blindness, reduces the impact of your messaging. To maintain engagement and combat this, it’s essential to keep your approach fresh by regularly updating your ads to capture your audience’s attention effectively.

8. A/B testing for optimization

Another way to increase eCommerce sales is by exploring diverse ad creatives, copies, and strategies using A/B testing. Experiment with variations to pinpoint what connects most effectively with your audience. If needed, develop new retargeted ads tailored to your user base. Test various elements such as headlines, images, and calls to action to fine-tune your retargeting strategy and enhance overall performance.

9. Monitor and analyze results

Regularly monitor the performance of your retargeting campaigns and analyze metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to identify areas for improvement and optimization.

What is the best tool for retargeting?

The choice of the best tool for retargeting can vary depending on factors such as the specific needs of your business, budget constraints, and the platforms you wish to target.

However, one of the best retargeting platforms is Replug. It’s affordable and easy to use, and it goes beyond basic retargeting, offering functionalities like link cloaking, traffic routing, cross-platform conversion tracking, and much more.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Replug allows you to create specific campaigns designed for retargeting. Within this campaign, you can define which retargeting pixels you want to use.
The platform integrates with so many popular social platforms, that you can simply add the relevant pixel to your links.
Once you’ve set up your retargeting campaign with pixels, you can create shortened links as usual. When someone clicks on your Replug link, the retargeting pixel fires in the background, adding that user to your retargeting audience.

Why eCommerce businesses should prioritize retargeting?

Ever lost a potential customer who browsed your website but left without buying anything? eCommerce retargeting can bring them back!

1. Cross-device retargeting

Shoppers often research across multiple devices – phones, laptops, tablets. Cross-device retargeting ensures your ads follow them easily, keeping your brand top-of-mind no matter which device they use.

2. Email remarketing

Email remarketing is a powerful strategy for eCommerce businesses to tackle one of their most common challenges: cart abandonment. By implementing follow-up pixels in their email campaigns, businesses can effectively reduce cart abandonment rates and increase conversions.

Highlight the abandoned products, offer targeted discounts to incentivize completion, and provide a clear path back to checkout for a seamless recovery experience.

3. Social media retargeting

Retargeting pixels placed on your website to track visitors and then display targeted ads on their social media feeds. These ads can feature products they browsed, similar items, or special promotions, increasing the chances of re-engagement and conversion.

Besides that here are some of the major benefits of retargeting:

Increased conversion rates: Retargeted ads have higher conversion rates compared to regular display ads since they target users with demonstrated interest.
Brand awareness: By maintaining a presence in front of potential customers, retargeting helps reinforce brand awaren e ss and credibility.
Customization: eCommerce retargeting campaigns can be tailored based on users’ browsing behavior, ensuring relevant and timely messaging.
Cost-effectiveness: Retargeting ads increase brand search by 1046%. This helps you maximize the impact of the advertising budget by focusing on a warm audience.

Best examples of eCommerce retargeting

Here are some of the best examples:

1. Amazon

This Twitter retargeting ad example shows how brands can use Twitter’s native ad format to display relevant products or services in front of their targeted audience. The product being advertised here is for sale on Amazon, which means that those who visit this page can purchase it directly from Amazon without having to go through any other steps in between.

2. Udemy

The next in line is Udemy, If a user browses through Udemy’s course catalog but doesn’t enroll in any courses, Udemy may use browser retargeting to display targeted ads across other websites visited by the user.

These ads may showcase popular courses or highlight topics the user previously showed interest in, enticing them to return to Udemy and enroll in a course.

FAQs on eCommerce retargeting

How can businesses measure the success of their eCommerce retargeting efforts?

Businesses can measure the success of their eCommerce retargeting campaigns by tracking metrics such as click-through rates, conversion rates, return on ad spend (ROAS), and overall revenue generated from retargeted users.

What is the best tool for social media retargeting?

The choice of the best retargeting tool depends on factors such as business needs, budget, and targeted platforms. However, Replug is one of the top retargeting platforms in 2024, offering affordable pricing and advanced functionalities like link cloaking, traffic routing, and cross-platform conversion tracking.

What are some effective eCommerce retargeting strategies?

Some effective strategies include segmenting your audience, creating catchy ad copy, injecting FOMO (fear of missing out) to boost sales, cross-selling complementary products, retargeting based on pricing sensitivity, adjusting ad frequency, and much more…

April 17, 2024

Winning retargeting strategies, factors, KPIs & more

Sr.	Strategy	Description	Key Focus	Targeting Method	Primary Objective
1.	Site Retargeting	Targets users who visited your website.	User’s past website visits.	Uses website tracking and cookies.	Encourage return visits and conversions.
2.	Onsite Retargeting	Targets users while they are actively engaged on your website.	User’s behavior and interactions on-site.	Customizes content or ads based on on-site activity.	Enhance on-site experience and guide users to actions.
3.	Search Retargeting	Targets users based on their past search behavior, including search queries and keywords.	User’s past search activity.	Uses search engine data and keyword targeting.	Reach users with tailored ads aligned with their interests.
4.	Contextual Retargeting	Displays ads on contextually relevant websites or platforms.	Alignment with users’ prior engagement.	Matches ad placement with users’ previous interests.	Encourage users to return and convert based on context.
5.	Social Retargeting	Targets users on social media platforms who have previously interacted with your brand or website.	User’s past social media engagement.	Uses social media platform tracking.	Reinforce brand awareness and encourage social media engagement.
6.	Conversion Retargeting	Focuses on users who have completed specific actions on your website, such as making a purchase or signing up.	User’s past conversions.	Tracks completed actions and leverages user behavior.	Encourage further conversions or upsells to engaged users.
7.	Email Retargeting	Involves sending follow-up emails to users who have abandoned specific actions on your website, such as incomplete purchases or registrations.	User’s past email interactions and abandonment.	Targets users through email campaigns.	Re-engage users and reduce abandonment rates, driving conversions.
8.	List-Based Retargeting	Customizes ads for users based on specific lists or databases, such as email subscriber lists or customer databases.	User’s past interactions and segmentation.	Utilizes existing customer lists and segmentation data.	Personalize content for existing contacts and nurture relationships.
9.	Cross-Channel Retargeting	Re-engages users who have interacted with your brand across multiple marketing channels and platforms.	User’s multi-channel behavior and interactions.	Combines data from various platforms to create a unified strategy.	Deliver a cohesive and personalized user experience across channels.

Most small and mid-sized businesses spend tens of thousands of dollars each year on advertising mediums, such as social media ads, influencer marketing, retargeting ads and search ads.

A large portion of their ad spend goes into retargeting.

We all see some ads pop up more than usual on social media. The reason is that those brands have a retargeting ad strategy in place that keeps showing you their ads.

Ready to explore what retargeting is and how you can develop a retargeting strategy for your business?

Let’s start with the basics.

What’s a retargeting strategy?

A retargeting strategy refers to the tactic a brand or individual uses to re-engage the website visitor who has shown interest in the product or service and hasn’t converted just yet.

Well, to put it simply: retargeting is remarketing.

A prospect clicks on the product and goes through the details, but leaves the page without making a buying decision.

Now the brand pursues that visitor through different retargeting strategies to bring him back and motivate him to take that plunge.

Remember the ultimate goal of the retargeting campaign is the conversion.

How does retargeting work?

Retargeting allows brands and marketers to remarket the product or service to the audience that has already visited your website.

The way retargeting works is quite interesting. Digital marketers place a short piece of code called a “Pixel” in the website code, which helps social media platforms identify the same visitor to showcase ads.

Digital marketers and advertisers retarget both website visitors who have previously purchased the product and who haven’t completed the transaction.

The core purpose of a retargeting campaign is to push the buyers who are on the fence or abandoned the shopping cart for some reason.

Retargeting isn’t rocket science. Every brand or business that wants to convert visitors into paying customers has to run a retargeting campaign at some point.

What are pixels for retargeting?

A pixel is a piece of code that is embedded in a website, mobile app, or email. The goal of adding a pixel to a website or other online property is to track a user’s activities. The pixel monitors user behavior and reports it to the primary source.

As a result, it opens the door for digital marketers, online enterprises, and e-commerce stores to reach out to the same audience through e-commerce retargeting.

The pixel is the backbone of a retargeting campaign. If it wasn’t for the pixel, the retargeting wouldn’t have been possible.

The pixel function is typically available on all major social media sites that include ad features for advertisers.

I hope that helps.

Now let’s head over to the cream of this article.

9 types of retargeting strategies

It’s important to shed some light on different types of retargeting strategies that are being used by marketers and brands.

1. Contextual retargeting: Increase user engagement through content relevance

Contextual retargeting involves displaying ads on websites or platforms that are contextually related to the content users have previously engaged with. By aligning ad placement with users’ existing interests and behaviors, this strategy aims to prompt users to return and convert based on their contextual inclinations.

In other words, it leverages the power of context to re-engage users, offering them content or products that are closely aligned with their demonstrated preferences. This approach enhances the overall user experience and encourages higher conversion rates by delivering precisely what users are interested in within the context of their online journey.

2. Onsite retargeting: Enhancing user engagement on your website

Onsite retargeting is a powerful strategy for bloggers that involves targeting users while they are actively engaged on your website. This approach goes beyond conventional retargeting by displaying contextually relevant content or ads to users based on their on-site behavior and interactions. By tailoring the on-site experience, you can guide visitors toward desired actions, boost engagement, and ultimately enhance their overall sales.

3. Site retargeting: Nurturing your digital footprint

Site retargeting, often referred to as standard retargeting, is like leaving a friendly breadcrumb trail for users who’ve ventured onto your website but didn’t complete the journey. This strategy re-engages these visitors by presenting tailored ads as they continue their online travels.

The main goal here is to ensure your brand stays fresh in their memory and guide them back to your website to take those actions you desire, whether it’s making a purchase, signing up, or simply exploring more.

4. Search retargeting: Tailoring ads to search behavior for precise engagement

A lot of websites put up cookie notices on their websites. Companies, SAAS businesses, and blogs collect users’ data to send them personalized offers or retarget them via different channels. Search retargeting helps advertisers target users based on their interests and search behavior.

Search retargeting targets users based on their search queries and the keywords they’ve used in search engines. This strategy allows you to reach users with specific interests related to their search behavior, and tailoring ads specifically to their interests and needs.

5. Social retargeting: Boosting brand buzz & engagement on social media

Social retargeting is a social media tactic to push the social media users who liked or engaged with your content on or off the social platform. This method is useful for staying in touch with users who have left your site and keeping your brand in their minds.

It capitalizes on the extensive user base and engagement opportunities on social media platforms like Facebook, Instagram, and Twitter.

Social retargeting involves displaying ads on social media platforms to users who have previously interacted with your brand. The goal is to reinforce brand awareness, encourage social media engagement, and drive conversions by reaching users in the social environment they frequent

6. Email retargeting: Rekindling interest with follow-up emails

Think of email retargeting as a friendly reminder to users who got close to completing an action on your website but didn’t quite finish the job, like leaving items in a cart or abandoning a registration.

The main goal? Revive their interest. We send them a gentle nudge via email, reminding them about their incomplete task and perhaps sweetening the deal with incentives or useful information.

The goal is to encourage them to return and complete the desired action.

7. List-based retargeting: Personalizing content for your most engaged audience

List-based retargeting is a savvy marketing strategy that centers around specific lists or databases, like your email subscriber list or customer database. This tactic empowers you to deliver meticulously personalized and precisely targeted ads to your existing contacts and customers, all while nurturing relationships with your loyal audience.

The beauty of list-based retargeting lies in its ability to ensure that your marketing messages are finely tuned to the preferences and behaviors of those who are already well-acquainted with your brand and offerings. It’s a powerful tool in your marketing arsenal for maintaining and enhancing engagement with your established customer base.

8. Conversion retargeting: Revive your prospects

Conversion retargeting refers to targeting the audience who has taken an interest in your product or service and is probably on the fence to make the purchase. This strategy is effective for companies and entrepreneurs with longer sales cycles because it allows them to target customers who are familiar with your brand and are more likely to make a purchase.

Related:Conversion Pixels 101

9. Cross-channel retargeting: Win with the omni approach

Cross-channel retargeting is a form of retargeting that involves targeting the audience on another platform using the data. Advertisers use targeting data from several sources, which allows them to reach their target audience no matter what device they’re using. Moreover, it helps them meet the audience that visits their website or shows interest in the products.

Note: There are several retargeting strategies that digital marketers implement over time, but all of them aren’t necessarily used at once.

How does Replug help with retargeting?

One of the key features of the Replug-link management solution is “Link Retargeting Pixel“. You just need to copy your pixel code from your favorite social platform to Replug. Create a short link and with each click on the short link, you will add those visitors to your custom ad audience. Thus, helping you reduce ad costs and build custom audiences through social and cross channel retargeting.

How to create a perfect retargeting strategy?

Retargeting ad campaigns requires a strategic approach and discipline to run them successfully. To reap the benefits of retargeting, it’s necessary to design a strong strategy.

We have researched and combined a number of factors that should be considered when you are in the planning phase.

Let’s go over these key factors.

1. Capitalize on the existing customers

Existing customers are a great asset to any business. Remarketing to existing customers is an excellent approach to get repeat business.

Customers who have previously purchased from you can be shown personalized adverts, such as offering them a discount on their next purchase or displaying them relevant products they might be interested in.

This technique works well because it focuses on those who are already familiar with your brand and are more likely to convert. It can also help boost customer lifetime value and promote customer loyalty.

2. Target specific website URL visitors

Most conversion optimization experts closely track their website visitors’ behavior. Visitors who have visited specific pages on your website are targeted with this retargeting tactic.

For example, if someone visits your website but does not buy anything, you can retarget them with advertising relating to the product they looked at.

The reason it works is that it targets those who have expressed an interest in a certain product or service on your website. It can also assist you in determining which pages on your website are most efficient at converting visitors.

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3. Distribute the audience for better targeting

Understanding the audience is a digital marketer’s superpower. The better you understand your website visitors, the higher the conversion – no doubt about it.

Categorizing your retargeting audience into multiple categories based on their website behavior and creating personalized offers could make an impact.

For instance, a digital marketer can separate site visitors who added the products to their cart but did not check out from those who visited your website but did not add anything to their cart.

It gives the digital marketer a chance to send a follow-up email to these potential customers that are more likely to result in conversions.

4. Try an action-based targeting strategy

Since you already know that understanding your audience is the key to improving your conversion rate, the action-based targeting strategy will take your campaign to the next level.

Experiment with an action-based targeting technique, which entails targeting people based on their behaviors on your website. For instance, you can retarget people who have downloaded a checklist or ebook through your opt-in bribe.

It’s an effective retargeting strategy as it focuses on people who have expressed an interest in your product or brand.

5. Improve on-page visitors’ engagement

This strategy revolves around improving the user experience on your website in order to attract users to interact with your business.

Brands, affiliate marketers, and digital marketers use opt-in forms to encourage people to sign up for their email newsletter, invite them to receive push notifications to the website visitors, and engage on social media to drive traffic to their website.

Website visitors’ engagement has never been this easy. Now businesses can incorporate a chatbot into their website to answer prospects’ queries.

It surely increases on-page visitor engagement and boosts the likelihood of visitors converting into subscribers or paying customers.

6. Reach out to a custom audience

Custom audience isn’t an alien concept for digital marketers, especially Google and Facebook ad experts. This retargeting strategy involves developing a specific audience based on your existing consumer data.

Identifying the audience who has already purchased from you and targeting them with personalized ads could be a game-changer. The custom audience plays a vital role in running ads to a specific audience instead of a wider audience.

Most social media and advertising networks allow you to create or use your custom audience for campaign targeting.

Brands and entrepreneurs try to make the most of their ad spend. Therefore, they try out different ways to advertise as well as find a more niche audience.

One of the best ways to target a custom audience is to advertise to relevant email newsletter readers.

7. A/B test your retargeting ad strategy

A/B testing refers to the comparison of two versions to find out which outperforms the other. The A/B testing technique is used in link management, social media image ads, blog featured images, YouTube thumbnails, and several other places.

It involves testing different versions of your retargeting ads to see which ones perform better. For instance, digital marketers test different ad copy, images, or calls to action to find out which one results in more clicks, engagement, or conversions.

When it comes to benefits of A/B testing your retargeting strategy, you can easily comprehend which elements are most effective at driving conversions or getting more engagement.

8 ways to make your retargeting strategy stand out

Developing a retargeting strategy involves a lot of brainstorming before you move forward. It’s necessary that you’re sure and confident about the route you’re taking to pull this off.

To help you make better decisions regarding establishing and implementing a retargeting strategy, here are some tips in this regard:

1. Retarget the audience with a discount:

Discounts attract both prospects and existing customers. Create a discount offer and retarget the audience that has shown interest in your products.

2. Target people opening your emails:

The email newsletter data is crucial to your digital marketing success. Use your email newsletter statistics to drive interested readers to your offers. It could move the sales graph upward within a few days.

3. Remind checkout abandoning visitors what they’re missing out on:

When you have insights into your shopping cart abandonment, go find the email addresses of the visitors who left the checkout process and went ahead with the purchase. Reach out to them via email or social media ad and tell them what they have been missing out.

4. Exclude converted visitors:

Retargeting doesn’t necessarily mean retargeting everyone. Don’t bother the already converted audience right away. Instead, give it some time before you reach out to the same audience who has just bought your product or service. You won’t want to irritate your paying customers.

5. Use influencers’ testimonials:

Influencer marketing is an underpriced marketing strategy. A lot of brands use social media influencers to attract, engage, and convert like-minded audiences into paying customers. Furthermore, influencers’ testimonials about your brand could be used to remarket your product.

6. Upsell to existing customers:

Retargeting the existing audience could turn out to be a useful hack. Upselling means offering a product to the customer who is buying your product or has already bought one. Since these customers already trust you, they might as well pay attention to your offer.

7. Retarget based on events:

One of the retargeting strategies brands and entrepreneurs could try out is to remarket to the audience that has initiated a talk or participated in the event. For instance, if you host a free webinar on Facebook ads and a group of people sign up and show up webinar. You could later reach out to them via email or connect with them via a meeting scheduling tool and offering them your paid training on Google ads

8. Exclude visitors spending less time on the website:

Site engagement is a huge conversion factor. If your website has a high bounce rate, then it may have low visitor engagement. A retargeting campaign could also revolve around the visitors who spend more time on your website. All you need is to exclude the visitors who land on your website and leave within ten seconds or so.

What are the KPIs for retargeting ads?

Retargeting is an ad strategy in which advertisers target the audience who have previously interacted with a website. The purpose of a retargeting campaign is to reach out to the segment of the audience that is more likely to convert into paying customers.

Advertisers use key performance indicators (KPIs) to assess the efficiency of retargeting campaigns. Here are some of the key performance indicators for retargeting ads:

1. Cost per click (CPC):

It’s an ad metric used to measure the cost of each click on an ad. Advertisers use CPC ads across different ad platforms.

2. Cost per acquisition (CPA):

It’s an advertising metric advertisers use to measure the cost of acquiring a new customer through ads.

3. Click-through rate (CTR):

Click-through rate is an engagement metric that measures the percentage of users who click on the ad after seeing it. CTR is used in email marketing, direct ads, PPC, and affiliate marketing – almost everyone in online marketing where clickability is a factor.

4. Return on investment (ROI):

ROI is a metric that calculates the revenue generated by a marketing or advertising campaign compared to the cost involved in it. ROI plays a vital role in setting the direction of the retargeting ads campaigns.

5. Lead generation:

Lead generation is a process in which a website visitor completes the action and it gets recorded as an event. For instance, a PDF ebook is downloaded by a visitor and offered as an opt-in bribe for an email newsletter. Retargeting ads could be intended to generate leads for a business.

6. Abandon cart rate:

It’s a metric that measures the number of website visitors who abandon their shopping carts after visiting the sales page and starting the buying process.

7. Conversion rate:

It’s one of the discussed sales metrics in the digital marketing world. The conversion rate measures the percentage of website visitors who take the desired action and complete the transaction. It could be a sign-up to a newsletter, buying a product, or downloading a file.

These are some of the most commonly used key performance indicators in digital marketing. Therefore, these KPIs have a significant role in making a retargeting ad campaign a success.

What are the pros and cons of retargeting?

Retargeting advertising strategy has been around for a while. No wonder more and more advertisers are adopting this ad strategy, which makes it worth paying attention to for everyone learning digital marketing.

Let’s discuss the pros and cons of retargeting:

Pros of retargeting

1. Better conversion rate:

Targeting website visitors who have shown some interest in your products takes you one step further. The reason is that the chances of conversion increase as they have already interacted with the brand. Most brands are likely to see a better conversion rate when retargeting to an existing audience.

2. Brand positioning:

Brand positioning means how a brand positions itself in the customers’ minds. Advertising to potential customers who have seen your products before creates brand recognition. A lot of customers take action when they see an offer multiple times, especially when there is an urgency involved in the offering.

3. Sifting the audience:

When a brand retargets to a specific audience, it sifts through a large portion of the population and focuses on the segment of the audience that is more likely to convert. No doubt that retargeting reduces ad wastage on audiences that may take any action on your offer.

4. Increase the ROI:

One of the perks of a retargeting campaign is that it double-downs on a specific audience, which leads to higher returns on investment. Such an outcome may not be possible with broad audience targeting.

5. Personalized offering:

Tailoring the offer for a specific audience leads to more attention through clickability, engagement, and conversion. One of the benefits of retargeting is to tailor ads based on users’ past interactions. It helps advertisers provide a relevant offer that resonates with the audience.

Cons of retargeting

1. Learning curve:

One of the biggest disadvantages of retargeting is that it has a steep learning curve. A beginner advertiser can’t start a retargeting campaign out of the blue. It does take time for a newbie to learn this advertising technique before this person finally hits the bullseye.

2. Limited ad reach:

Since retargeting is all about focusing on a specific group of audience, it could potentially decrease the overall ad reach. In some cases, retargeting could significantly decrease the revenue if the offer isn’t ideal or the retargeting campaign settings aren’t spot on.

3. Dependency factor:

Retargeting can surely turn things around if done right. However, it’s dependent on external forces, for instance, user behavior is a huge factor that sets the direction for a retargeting campaign. So retargeting campaign’s effectiveness relies on how users take action or behave on a specific platform, which might be an issue for some people.

4. Potential ads overexposure:

One of the cons of retargeting ads is that they’re shown to the audience over and over again. The chances are, that some of them get annoyed by the ads and decide not to see that ad again. It could potentially affect the reach of your retargeting ad campaign.

FAQs about retargeting

Let me answer some of the popular questions about retargeting:

Is retargeting cheaper than advertising?

The likelihood of a retargeting campaign being cheaper than normal advertising is high because a normal ad campaign is broader in targeting as compared to focused targeting in a retargeting campaign.

What are the channels for retargeting?

There are various channels for retargeting, such as:

Facebook ads
Google ads
Quora ads
LinkedIn ads
Adroll ads

Which audience is used for retargeting?

A retargeting campaign is intended for the audience that has already visited our website but never converted just yet.

What is a good CTR for retargeting ads?

A good CTR varies from industry to industry. However, it’s been seen that a good CTR for online ad campaigns is between 1% to 3%.

What is negative retargeting?

A negative remarketing campaign means excluding a segment of the audience from the retargeting campaign or creating an ad in the campaign that won’t be displayed to some of the members of the campaign.

Is retargeting inbound or outbound?

Any form of online advertising is basically an inbound campaign. Since retargeting is running ads to a specific audience, it’s safe to say that retargeting is inbound.

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October 17, 2023

Tag: Retargeting

Retargeting ad examples that convert & drive growth

What is a retargeting ad?

Best retargeting ad examples

Example 1: Amazon

Example 2: Nissan Motor

Example 3: Airbnb

Example 4: Lexus

Example 5: Klarna

Example 6: Nike

Example 7: Guess

Example 8: NordStorm

Example 9: Netflix

Example 10: Adidas

Example 11: Bellroy

Example 12: Chubbies

Example 13: BestBuy

Example 14: Dollar Shave Club

Benefits of using retargeting ads:

Key takeaways

FAQs on retargeting ad examples

What are the types of retargeting ad campaigns?

What makes someone click on a retargeting ad?

How do I create a retargeting ad campaign?

Why do I get ads for things I think about?

Why do I see ads for things I’ve already purchased?

Which method of retargeting ads works best: cross-device or cookie based?

08 best retargeting platforms to retarget your potential audience

How does a retargeting ad work?

Features to look for in retargeting platforms

08 best retargeting platforms you can rely on

1. Replug

2. Google Ads

3. Facebook retargeting

4. Criteo

5. Adroll

6. Perfect Audience

7. LinkedIn Retargeting

8. ReTargeter

The mistakes that destroy retargeting campaigns

Are you ready to turn ad clicks into more conversions?

FAQs on retargeting platforms

How to retarget on Twitter (X) using Replug?

Remarketing on Twitter(X)

How does retargeting work on X (Twitter)?

How do I find my Twitter Pixel ID?

Step 01: Log in to your X account

Step 02: Go to the Ads section

Step 03: Head over to the “Events Manager”

Step 04: Add an “Event Source”

Step 05: Install the Pixel

How to retarget on Twitter(X) using Replug?

It’s time to create short URLs under this campaign.

The pros and cons of Twitter(X) retargeting

7 best Twitter (X) retargeting practices to follow

1. Utilize a high-end retargeting tool

2. Start retargeting with one retargeting platform

3. Segment your audience and target the right one

4. Use compelling yet meaningful words in the ad copy

5. Optimize ad frequency to avoid ad bombardment

6. Test multiple ad formats

7. Adjust your bidding strategy from time to time

Conclusion

FAQs about retargeting on Twitter(X)

Can you do retargeting on Twitter(X)?

What type of ads work best on Twitter(X)?

Are Twitter ads better than Facebook?

What is the minimum spend on Twitter(X) ads?

How do I find my Twitter (X) Pixel ID?

Here’s how you can find your X Pixel ID:

1. Log in to your X ads account

2. Open the events manager page

4. Add event source

5. View pixel details

6. Copy the pixel ID

Troubleshooting tips

Setting up your X retargeting campaign

What else can I do with Replug?

Analytics & reporting

Campaign management