A website QR code lets you turn any URL into a scannable code, making it easy for users to visit your webpage without typing a thing. Just point, scan, and go. It’s one of the easiest ways to connect your offline materials with your online presence. Whether you’re sharing your website on flyers, packaging, menus, business cards, or storefronts, a custom QR code for your website helps users reach your site instantly. It’s fast, convenient, and highly effective for driving traffic and boosting engagement.
What is the best way to create a QR code for a website?
The best way is by using an advanced QR code generator that offers customization, analytics, and flexibility. We recommend Replug, a powerful tool that lets you design on-brand QR codes, track real-time scan data, and even update the destination link without reprinting the code.
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for marketing professionals & agencies.
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Step 1: Log in to your Replug account
Visit Replug and log in to your dashboard. If you don’t have an account yet, you can sign up for a free trial.
Step 2: Go to the “QR codes” section
From the top navigation bar, click on “QR codes.” Once inside the QR code dashboard, click the “Create new” button in the top-right corner.
You’ll be redirected to a new window with three tabs:
Details, QR code types, and Customization.
(optional)
Details tab: Give your QR code a name and an optional description for easier management.
Choose from different QR shapes, styles, and colors
Add your preferred frame and frame text
Add your brand logo if you want
💡 Tip: Use high-contrast colors to ensure your QR code scans correctly. And always test it before finalizing.
And you’re done.
Step 5: Save and download your QR code
Once your design is ready, click “Create QR Code” at the bottom left.
After the QR code is created, you can download it in high-resolution formats like PNG, SVG, or PDF, perfect for both digital and print use.
Track QR code performance from your Replug dashboard
Once your QR code is live, Replug doesn’t just leave you hanging, it gives you full visibility into how it’s performing. With dynamic and trackable QR codes, you can access real-time data right from your dashboard. Monitor how many people have scanned your code, what devices they used, where they scanned it from, and even the time of each scan.
A complete link management solution
for marketing professionals & agencies.
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Need to update the destination URL after printing? No problem. Replug lets you edit your link anytime without needing to create or reprint a new code. You can also pause or restart campaigns with a single click. These insights help you make smarter marketing decisions and continuously improve your offline-to-online strategy.
With Replug, creating a custom QR code for your website is not only easy, it’s smart. You get full design control, dynamic editing options, and built-in analytics to measure real-world impact.
Skip the plain black-and-white codes. Create one that’s uniquely yours with Replug.
FAQs on QR codes for websites
Can I edit the website link after printing the QR code?
Yes, if you create a dynamic QR code in Replug, you can update the destination URL anytime without needing to reprint your QR code.
What is a QR code?
A QR code (Quick Response code) is a two-dimensional barcode that can be scanned using a smartphone camera. When scanned, it instantly redirects users to a website, landing page, contact details, or other digital content. It’s fast, contactless, and perfect for marketing.
Does Replug track how many people scan my QR code?
Absolutely! Replug offers real-time analytics showing scan counts, locations, devices used, and more, right from your dashboard.
Can I add my brand logo to the QR code?
Yes! Replug allows you to upload your logo and place it in the center of your QR code for stronger brand visibility and trust.
QR codes come with more tricks than a magician’s hat. ???? A Dynamic QR code is all about redefining how you connect with information.
Usually, a QR code is printed on the packages or product boxes to access the product details specifications, or other information regarding the product.
However, the dynamic QR code is something most of you haven’t heard of before. You’ll be amazed at how these codes are changing the game for businesses, educators, and more.
So let’s dive deep into it and learn more about this specific type of QR code.
What is a dynamic QR code?
A dynamic QR code is flexible and adaptable codes can be edited, replaced, and updated after their creation. enabling real-time information updates and tracking of user interactions.
The core purpose of a QR code is to direct visitors to a specific website page or information linked to it. These codes are not your standard QR codes; they transform, adapt, and offer unparalleled tracking and customization.
How does dynamic QR code work?
Dynamic QR codes are made using specific software or online tools. Users input the content they want the QR code to show, like a website link or text. The QR code generator then produces a QR code that links to a server or database where the content is kept. You can change the content even after making the QR code.
Dynamic QR codes are responsible for showcasing the QR code analytics for tracking purposes. It also provides an option to edit or alter the destination URL or link information to the QR code. Therefore, the users don’t have to generate new QR codes in case of a change in the information, such as website URL, email address, or phone number.
Moreover, a dynamic QR code also integrates with several third-party tools and softwares to analyze the digital marketing campaign performance. So that’s why it’s important for brands and entrepreneurs to embrace the effectiveness of the dynamic QR codes.
The key steps in how dynamic QR codes work are:
Creation: A dynamic QR code is generated using a QR code generator or software. During this process, a URL (web address) pointing to the server or database is typically included in the QR code.
User Scanning: When a user scans the dynamic QR code using a smartphone or QR code reader, the app decodes the code and sends a request to the included URL.
Server Interaction: The server receives the request and dynamically generates the relevant content. This could be a webpage, text, image, or any other data.
Content Display: The server then sends the content back to the user’s device, which displays the updated information.
Tracking (Optional): Dynamic QR code systems often include tracking capabilities, allowing the QR code owner to collect data on how often the code is scanned.
Static QR code vs. dynamic QR code
Most businesses have been using static QR codes for a while without fashioning the innovation in the process. Therefore, it’s vital to discuss the core differences between a static and dynamic QR code to bring clarity to the readers’ minds.
Let’s do a side-by-side comparison of static and dynamic QR codes to give you perspective on capitalizing on this fantastic marketing and engagement opportunity:
Static QR Codes
Dynamic QR Codes
Permanent
Editable
Non-Trackable
Tackable
No Retargeting Capability
Retargeting Capability
Long Clunky URL
Short URL
Takes Time To Scan
Quick Scanning
Static QR Code
Static QR codes are permanent and cannot be edited, which is the key difference between both types of QR codes
The data linked to a static QR code remains unchanged indefinitely no matter what QR software is used to create the code
One of the factors of static QR codes is that they can’t be tracked regardless of the QR code generator
A huge perk of creating a static QR code is that it’s free to use and the users don’t need a subscription to create a QR code
Static QR codes are compatible with both Android and iOS devices
The biggest perk of the dynamic QR codes is that they are editable and trackable, making them ideal for businesses to alter the stored information going forward
Dynamic QR codes flawlessly redirect users to various types of information, such as website pages, videos, podcasts, and other information sources
Users can easily store rich media content like videos, images, audio, or custom webpages using dynamic QR codes
Dynamic QR codes are easy to alter anytime a user wants to update the information
Analytics help marketers analyze the performance of their content or product. The performance of the dynamic QR codes can be tracked to analyze the campaign outcome
A dynamic QR code campaign can provide access to detailed reports, showcasing information about the total number of scans, scan locations, scan times, and the scanning device
Dynamic QR code allows users to integrate the QR code with third-party tools, such as Google Analytics, Zapier, and other SAAS products
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Examples of QR codes
QR codes are a rapidly growing trend without a doubt. Businesses of all sizes are adopting QR codes for marketing and engagement purposes.
Let’s shed some light on the diverse use cases of QR codes to understand the acceptability of this innovation:
i. Netflix: Household verification
Netflix is a popular OTT streaming service that has millions of users globally. The streaming platform recently implemented a household user verification system through QR codes.
Netflix asks the users to verify their identity to ensure that the subscription is in the same household when the user logs in on a different device or through a different internet connection.
The users are required to scan the QR code using their smartphone’s camera and then they’re redirected to the Netflix app once it’s verified.
Key takeaways:
Streamlined sign-up process, reducing friction for new users.
Enhanced user engagement and personalized recommendations for existing users.
An intuitive and convenient way to access the app’s features using a smartphone’s camera.
ii. AliExpress triggers app installations through the dynamic QR codes
AliExpress is a well-known Chinese e-commerce platform with customers across the globe.
This e-commerce giant has been using the QR code to direct the audience toward their respective mobile app store.
The iPhone users are redirected to the App Store, whereas the Android users are redirected toward the Google Play Store.
So it’s yet another use case of QR code that’s worth noticing. Brands could elicit this strategy and use the QR code to increase their mobile app downloads for more sales and engagement.
Key takeaways:
Dynamic QR codes offer a streamlined and efficient way for e-commerce platforms.
Brands could elicit this strategy and use the QR code to increase their mobile app downloads for more sales and engagement.
Now that we have seen some popular examples of dynamic qr codes. But the story does not end there, as there are a number of ways you can use QR codes.
Let’s have a look at the use cases below where dynamic QR codes can be valuable.
i. Marketing Campaigns:
A company runs a marketing campaign with dynamic QR codes on promotional materials. Using it, they can monitor how many times the QR code is scanned, where and when scans occur, and the conversion rate to gauge the campaign’s success.
ii. Contactless Payments:
Dynamic QR codes are employed for contactless payments, where customers can scan the code to make payments at stores, restaurants, or for online purchases.
iii. Retail price updates:
Retailers can update the pricing information on their products by utilizing dynamic QR codes on price tags. This is especially useful during sales or when price changes are frequent.
iv. Inventory tracking in a warehouse:
Warehouse staff can update the QR code to indicate changes in the contents of a shelf or aisle. This allows for accurate and up-to-date inventory tracking without the need for manual record-keeping.
v. Product recalls:
If a product recall is necessary, the company can update the QR code to provide consumers with recall instructions, replacement options, or safety information. This ensures that consumers have access to the most current and critical information.
vi. Restaurant menus:
Restaurants use dynamic QR codes on printed menus to provide customers with access to digital menus. These menus can be updated in real-time to reflect daily specials, pricing changes, or new dishes.
vii. Emergency contact information:
In case of an emergency, first responders can scan the QR code to access the person’s medical history and emergency contacts. The individual can update this information as needed, ensuring accurate data is available during critical situations.
The above cases are just to name a few. These codes can be further utilized in various services departments like travel, real-estate, event management etc. These codes essential in making life easier through real-time updates and convenient processes.
When it comes to QR codes, the benefits are greater than we think. Let’s dive in further to learn about the key benefits.
Benefits of using a dynamic QR code
Dynamic QR codes have relatively broader capabilities as compared to static QR codes. No wonder top brands, marketing agencies, and social media influencers prefer dynamic QR codes for marketing and user engagement.
Let’s take a look at some of the benefits of using a dynamic QR code:
i. Easily editable
The first and foremost benefit of a dynamic QR code is that it can be edited going forward. The information attached to a dynamic QR code can be altered if needed. On the contrary, the static QR codes can’t be edited once created. The QR code is editable, which makes the dynamic QR code a clear choice for most brands and companies. It’s one of the differentiators between dynamic and static QR codes.
ii. Track performance
Static QR codes aren’t trackable, whereas dynamic QR codes can be tracked. Performance tracking makes dynamic QR codes more effective from the data and analytical standpoint. Brands and e-commerce websites use dynamic QR codes so that they can track their products’ reach, engagement, and sales.
iii. Fast processing
Dynamic QR codes are quicker when it comes to processing. The static QR codes are generally free to create. However, dynamic QR codes are available on premium plans. Therefore, it’s crystal clear that dynamic QR codes would be faster than static ones.
iv. Third-party integrations
Third-party tools integration takes any tool or service to the next level. When it comes to dynamic QR code generators, they seamlessly integrate with other tools for marketing and management. Marketers and brands may want to connect their QR codes with analytics tools to keep track of their QR codes’ performance.
v. Retargeting capability
One of the benefits of dynamic QR codes is that they can be used for retargeting the audience through ad networks such as Facebook ads and Google ads. The marketers can launch a retargeting campaign targeting the visitors who scanned the dynamic QR code and increase the likelihood of a conversion.
Add a dynamic QR code to your website using Replug
Adding a dynamic QR code to your website, landing page, or app would be a game-changer in engaging prospective customers or new visitors from a standpoint.
Since the QR code makes it easier for the visitors to access the stored information, the visitors would be able to access the URL or other information swiftly.
Replug is one of the best URL shortening and link management tools. One of the features of Replug is QR code generation for the shortened URLs.
Here’s how you can add a dynamic QR code to your website link using Replug:
Step 1: Log in to your Replug account
Start by logging in to your Replug account using your credentials.
Create a free account if you haven’t tried it yet. Replug has a 14-day free trial.
Step 2: Generate a short link
After logging in, the next thing you should do is to generate a short link that you want to associate with a QR code. This can be a link to your website, content, or any other online resource. Replug will automatically generate a QR code for it. You don’t need to do anything specific to initiate this process.
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by transforming ordinary URLs into branded short links that convert.
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Step 3: Access the “Manage” section
Once a short link is created, navigate to the “Manage” section within your Replug account. Then select “Replug Links” to proceed further to get your QR code.
Step 4: Locate the link
Now locate the specific link you want to download the QR code for to proceed. To get the QR code for the short link you generated, open the settings of the short link by clicking the three-dot icon of that link.
Step 5: Download the QR code
Upon clicking on the three-dot icon, a menu would appear. Click on the option that says “download QR code.” It will prompt Replug to generate and download the QR code image associated with your chosen short link.
Once you’ve clicked on “download QR code,” the image of the QR code will be saved to your device. That will be your dynamic QR code for that specific link.
That’s it!
FAQs about QR codes
Let’s take a look at some of the commonly asked questions about QR codes:
Do dynamic QR codes expire?
The dynamic QR codes can expire depending on the rules set while creating them. The brand that creates the QR code gets to decide the expiration date of the QR code.
Can I change the URL on a dynamic QR code?
Absolutely. You can change the URL on a dynamic QR code. All you need is to go to the QR code tool, locate the respective link, and edit the QR code setting to make the required changes.
Can I reuse an old QR code?
A dynamic QR code could be reused if it’s changed, meaning the information has been altered or updated for reuse. However, the static QR code can’t be changed or reused once created.
Which QR codes never expire?
Static QR codes never expire. Similarly, these QR codes can’t be edited or changed once created. You may have to create a new one if you need to make some changes to the stored information.
What is a unique QR code?
Every QR code is unique. The QR pattern makes them different from one another. The reason why it’s necessary for a QR code to be unique is to ensure that it stores and accesses the appropriate information.
QR codes are a great way to share information quickly and easily. They can be used to encode various data, including URLs, text, contact information, and more.
To create a QR code, you must choose a QR code generator, enter the information you want to encode, choose a design, download the QR code, and share it.
In this guide, you’ll find out how to create a dynamic QR code quickly and easily.
What is a dynamic QR code?
A dynamic QR code is a QR code that can be updated after it has been created. This is in contrast to a static QR code, which cannot be changed once it has been created. Dynamic QR codes are often used for marketing and advertising purposes, as they allow businesses to track the number of people who have scanned their code and to change the content of the code as needed.
Dynamic QR codes are created using a special type of software that allows the user to enter the desired information that they want to be included in the code. This information can then be changed at any time by simply updating the code in the software.
Dynamic QR codes can be scanned by any QR code reader, and they will typically open a web page or redirect the user to a specific location.
Here’s how to create a dynamic QR code. Follow the step-by-step process below:
Step 1: Choose a QR code generator. There are many free and paid QR code generators available online. In this case, we are using the Beaconstac QR codes.
Step 2: Log in or create an account for free.
Step 3: Choose the type of QR code you want to create. There are two main types of QR codes: static and dynamic. Static QR codes cannot be changed after they are created, while dynamic QR codes can be updated with new information.
Step 4: Click the “+Create” or “Create QR code” button in the top right corner.
Step 5: Choose the information you want to include in your QR code. This can be a URL, text, contact information, or anything else you want people to be able to access when they scan the code.
Step 6: Customize the design of your QR code with colors, logos, and shapes.
Step 7: Download your QR code. Once you have created your QR code, you can download it as an image file.
Step 8: Share your QR code. You can share your QR code online, print it out, or include it in your marketing materials.
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Important note: A longer URL makes your QR code more complex and difficult to scan. Use our URL shortener tool to shorten long links and download them as QR codes. By doing so, your content will be easier to scan and access.
Note: Replug also provides powerful analytics and tracking features to monitor the performance of your short URLs, and QR codes including click-through rates, geographical data, and other valuable insights.
Static vs Dynamic QR code: What’s the difference?
Static and dynamic QR codes are two types of QR codes that differ in their functionality. Static QR codes are permanent and cannot be changed after they are created.
Dynamic QR codes, on the other hand, can be updated after they are created. This makes dynamic QR codes more versatile than static QR codes, as they can be used for a variety of purposes, such as tracking marketing campaigns or providing access to time-sensitive information.
Here are some of the key differences between static and dynamic QR codes:
Static QR codes are permanent and cannot be changed after they are created. Dynamic QR codes can be updated after they are created.
Static QR codes are typically used for simple tasks, such as directing users to a website or providing contact information. Dynamic QR codes can be used for more complex tasks, such as tracking marketing campaigns or providing access to time-sensitive information.
Static QR codes are typically less expensive to create than dynamic QR codes.
Static QR codes are a good option for simple tasks, such as directing users to a website or providing contact information.
Dynamic QR codes are a good option for more complex tasks, such as tracking marketing campaigns or providing access to time-sensitive information.
Here are some examples of when you might use a static QR code:
To direct users to your website
To provide contact information
To add a product to a shopping cart
Tips for creating a successful QR code:
Ensure the information you encode in your QR code is relevant to your target audience.
Choose a clear and concise design for your QR code.
Share your QR code in places where people are likely to see it and scan it.
Track the results of your QR code campaign to see how well it is performing.
