The lengthy and often unwieldy links generated by Google Drive can be a hassle to share, especially in emails, social media posts, or text messages. This is where link shortening comes into play.
In this step-by-step guide, we will walk you through how to shorten Google Drive links effectively, making your file sharing more seamless and professional.
Whether you’re a marketer, business owner, or someone who frequently shares files, this guide will simplify the process for you. Let’s get started!
What is a Google Drive link?
A Google Drive link is a URL that allows you to share access to files or folders stored on Google Drive, Google’s cloud storage service. This link can be generated for any file or folder within your Google Drive, and depending on the sharing settings you choose, it can be accessed by anyone with the link or restricted to specific people.
Google Drive links are useful for sharing documents, spreadsheets, images, and other file types without the need to send large email attachments. These links are typically long and complex, which is why many users prefer to shorten them for easier sharing and cleaner presentation.
Here’s an example of a Google Drive link before and after using a URL shortener:
The shortened URL is much easier to share and looks cleaner, making it more convenient for various uses, such as in emails, social media posts, or text messages.
How to shorten Google Drive link?
Important note before we start:
It’s important to note that Google’s URL shortener, goo.gl, was discontinued in March 2019. Since then, users have been seeking reliable alternatives for shortening their links. Among the various options available, Replug stands out as the best Google URL shortener alternative.
Replug not only shortens your links but also offers advanced features like link tracking,custom domains, bio-links, and retargeting pixels, making it a powerful tool for anyone looking to optimize their link-sharing and marketing efforts.
Now, let’s dive into the step-by-step process of how to shorten a Google Drive link using Replug.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
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How to shorten a Google Drive link using Replug?
Follow these simple steps to make your links shortened and trackable:
Step 1: Open Google Drive and locate the file or folder you want to share.
Step 1: Sign in to Replug or create a new account for free if you don’t already have one.
Step 2: Choose a campaign from your main dashboard or create a new one.
Step 3: Enter the link you want to shorten in the “URL to shorten” section under your selected campaign.
Optionally, add UTM parameters to track the link’s performance across different channels.
Step 4: After creating the link, click the edit icon to customize the URL slug.
Step 5: Copy the newly shortened link and click the update button to save any changes made.
Note: Track your link’s performance with Replug
Utilize Replug’s powerful link-tracking capabilities to monitor click-through rates, geographic data, and other metrics, helping you optimize your marketing strategies effectively.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
What are the benefits of shortening links?
Shortening links offers several benefits, including:
Improved aesthetics: Long URLs can be unwieldy and unappealing, especially in marketing materials or social media posts. Shortened links create a cleaner appearance.
Enhanced shareability: Shortened links are easier to share across various platforms, including social media, emails, and messaging apps, reducing the risk of truncation or formatting issues.
Tracking and analytics: Many URL shorteners, like Replug, provide analytics that tracks click-through rates, geographic data, and other metrics. This data helps marketers understand audience behavior and optimize campaigns.
Brand visibility: Custom short URLs or branded links reinforce brand identity and recognition. They can include your company name or relevant keywords, contributing to brand visibility and trust.
Link management: URL shorteners often offer features like link expiration, editing capabilities, and the ability to redirect links. This enhances control over the links you share and ensures they remain relevant over time.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
FAQs
How do I shorten a Google Drive link?
Copy the Google Drive link, log in to a URL shortener like Replug, paste the link, and create the shortened URL.
What is the best URL shortener for Google Drive links?
Replug is a highly recommended URL shortener with advanced features like link tracking and custom domains.
How can I track the performance of my shortened links?
Use a URL shortener like Replug that offers analytics to monitor click-through rates, geographic data, and other metrics.
How do I create a custom-branded short URL?
Use a URL shortener like Replug to customize the URL slug and use your domain.
How do I set up link expiration for my shortened URLs?
Use a URL shortener like Replug that offers link expiration settings to automatically deactivate the link after a certain period.
Web analytics tools act as a cornerstone for marketers, but with so many options, it can be hard to choose the right one.
No more confusion!
This blog will tell you all about the best web analytics tools available in 2024.
We’ll compare features, user ratings, and pricing to help you choose the perfect web analytics tool and unlock website growth.
If you keep reading this blog further, in the next five minutes, you’ll have the knowledge to make an informed decision and maximize the value of your website traffic data. Additionally, incorporating Free SEO Tools into your strategy can further enhance your ability to optimize your site, offering cost-effective solutions that improve your search rankings without straining your budget.
Quick overview: Which is the best web analytics tool? Usermaven cuts through website analytics confusion. Get real-time insights, prioritize privacy, and transform data into actions—all with a user-friendly setup and budget-friendly pricing. Boost conversions, improve user experience, and drive online success. Book your demo now!
Must-have features of web analytics tools
Here’s a concise list of the must-have features for web analytics tools:
Real-time tracking: Gain insights into user behavior as it happens.
User behavior analysis: Understand why users act the way they do.
Mobile analytics: Understand how users interact on mobile devices.
E-commerce tracking: Optimize your online store with key metrics.
Heatmaps & session recordings: Visually see how users interact with your site.
A/B testing: Test and optimize your website for better conversions.
Cross-domain tracking: Track user journeys across multiple websites in your domain.
Auto-captured events: Gain insights from pre-defined user interactions without manual setup.
Annotations & notes: Add context to your data for deeper analysis and collaboration.
Integrations: Connect web analytics with other marketing tools.
Data visualization & reporting: Get clear, actionable insights from your data.
Customizable dashboards: Track key metrics at a glance.
Data export options: Analyze data further with other tools.
Top 12 web analytics tools
Here are the top 12 web analytics tools we’ll be examining in detail:
Usermaven
GA4 (Google Analytics 4)
Matomo
Piwik PRO
Plausible
Simple Analytics
Clicky
Fathom Analytics
Chartbeat
Tiny Analytics
Statcounter
Open Web Analytics
Each of these website analytics tools offers unique features and benefits to help businesses understand and optimize their website performance. We’ll dive into each specifics in the following sections. First, let’s see their ratings;
The G2 ratings and Product Hunt ratings for the specified web analytics tools are as follows;
Tool
G2 Rating
Product Hunt Rating
Usermaven
4.9
4.9
GA4 (Google Analytics 4)
4.5
–
Matomo
4.2
4.7
Piwik PRO
4.6
5
Plausible
5.0
4.8
Simple Analytics
4.4
4.9
Clicky
4.5
–
Fathom Analytics
4.6
4.9
Chartbeat
4.4
–
Tiny Analytics
–
–
StatCounter
4.3
5
Open Web Analytics
4.5
–
1. Usermaven
“From data to decisions: Usermaven – Your perfect website analytics partner.”
Usermaven, a solid privacy friendly product and web analytics tool for marketers and enterprises of all sizes. When it comes to website analytics, Usermaven provides a comprehensive suite of features necessary in a web analytics tool for understanding and optimizing website performance.
Key features of Usermaven
Here are the key features relevant to web analytics:
Website metrics: Usermaven tracks the number of unique visitors, total pageviews, number of sessions, average visit duration, and bounce rate to provide insights into website performance and user engagement.
Events: Tracks specific user actions (e.g, clicks, form submissions, video plays) to understand how users interact with different elements of your website. Usermaven shows auto-captured events; you can pin events of your choice and create custom events as well.
Top Channels/Sources: Identifies the most effective marketing channels and traffic sources (e.g., organic search, social media, referrals) driving visitors to your site.
UTM traffic: Analyzes traffic from UTM-tagged campaigns, allowing you to measure the effectiveness of specific marketing efforts and adjust strategies accordingly.
Conversion goals: Sets and track specific conversion goals (e.g., form completions, purchases) to measure the success of your marketing efforts and website performance.
Device location: Provides data on the geographical locations of your visitors, helping you understand your audience’s distribution and target regions more effectively.
Funnels: Funnels enable you to visualize the steps users take to complete a goal (e.g., checkout process), identifying drop-off points and opportunities to optimize the user journey for higher conversions.
Attribution: Track every customer touchpoint across multiple channels to understand the true impact of your marketing efforts. Usermaven offers seven attribution models, including Linear, First Touch, Last Touch, Position Decay, Time Decay (new), First Touch Non-Direct (new), and Last Touch Non-Direct (new), enabling data-driven decision-making.
User journey tracking: Visualize and analyze user paths through your product using Usermaven to identify friction points and improvement opportunities.
Maven AI: Leverage AI-driven insights and recommendations with Usermaven to optimize product performance and user experience.
Comprehensive reports: With the recent overhaul of the Reports feature, you can now schedule reports to be sent daily, weekly, or monthly and specify the exact hour for delivery.
Usermaven offers several pricing tiers to cater to different business needs and those who are looking for an ideal web analytics tool:
Pro: ($14/month) is ideal for businesses and agencies and includes unlimited websites, workspaces, and users, 2 years of data history, website analytics, and more.
Premium: ($24/month) includes everything in Pro plus unlimited data history, SaaS product analytics, multi-touch attribution, etc.
Enterprise: (custom pricing) is designed for businesses with custom requirements and includes everything in Premium.
Reviews
Sr.
What people like about it
What people dislike about it
1.
Like: User-friendly interface and intuitive design.
Dislike: Advanced features require a paid plan.
2.
Like: Excellent customer support and onboarding assistance.
3.
Like: Automated insights and actionable recommendations.
Note: These reviews of web analytics tools are synthesized from various sources such as G2, Capterra, Product Hunt, TrustRadius, Software Advice, and customer testimonials.
2. Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics tool, designed to provide comprehensive insights into user behavior across websites and apps. With enhanced machine learning capabilities and privacy-centric features, GA4 offers a more robust and flexible approach to tracking and analyzing user interactions.
Key features of GA4
Event-based tracking: GA4 focuses on events, allowing for detailed tracking of user interactions beyond just page views.
Cross-platform tracking: It enables tracking of user activity across the web and app, providing a unified view of customer journeys.
Enhanced measurement: Automatic tracking of common events like scrolls, outbound clicks, site searches, and file downloads.
Machine learning insights: Predictive analytics and insights powered by machine learning to identify trends and opportunities.
Debugging and testing: Integrated debugging and testing tools to streamline setup and ensure accurate data collection.
Flexible reporting: Customizable reporting and analysis tools to create tailored insights.
Audience building: Advanced audience segmentation capabilities for targeted marketing efforts.
Integration with Google products: Seamless integration with Google Ads, BigQuery, and other Google products.
User-centric measurement: Focus on user-centric data, enabling a better understanding of individual user journeys.
Pricing plan of GA4
Google Analytics 4 offers two main pricing plans:
Free tier: This plan provides basic features and is suitable for small to medium-sized businesses.
Google Analytics 360: Pricing for GA360 is customized based on business needs.
Reviews
Sr.
What people like about it
What people dislike about it
1
Like: Advanced tracking capabilities and event-based models.
Dislike: Steeper learning curve compared to Universal Analytics.
2
Like: Integration with other Google services.
Dislike: Privacy concerns (non-GDPR compliant)
3
Like: Predictive analytics powered by machine learning.
Dislike: Limited customer support in the free version.
3. Matomo
Matomo is a versatile web analytics tool that offers complete control over data, providing in-depth insights into user behavior and website performance. Matomo emphasizes privacy, data ownership, and customization to meet the unique needs of businesses and organizations.
Key features of Matomo
Open source: Matomo is open-source, giving users complete control over their data and the ability to customize the platform to their needs.
Data ownership: Users own 100% of their data, ensuring privacy and compliance with data protection laws like GDPR.
No data sampling: Provides accurate reports without data sampling, even for large datasets.
Privacy features: Enhanced privacy features, including anonymizing IP addresses and managing user consent.
E-commerce tracking: Comprehensive e-commerce tracking capabilities to monitor sales, conversion rates, and product performance.
Integration with various platforms: Integrates with various CMS, e-commerce, and marketing platforms.
Performance metrics: Detailed insights into website performance, including page load times and server response times.
Pricing plan of Matomo
Matomo offers several pricing plans:
Free on-premise version: Users can download and host Matomo on their own servers at no cost.
Cloud hosting: Starting at €22 per month, this plan includes automatic updates, backups, and customer support.
Reviews
Sr.
What people like about it
What people dislike about it
1
Like: Full data ownership and privacy compliance.
Dislike: Initial setup can be complex.
2
Like: Comprehensive e-commerce tracking.<br>- Visual tools like heatmaps and session
Dislike: Requires technical knowledge to fully utilize features.
3
Like: Extensive integration options.
Dislike: User interface is less intuitive compared to competitors.
4. PiwikPro
Piwik PRO is a comprehensive web analytics tool tailored for enterprises that prioritize data privacy and regulatory compliance. Offering powerful analytics capabilities, Piwik PRO enables organizations to track user behavior while ensuring strict adherence to privacy laws such as GDPR and HIPAA.
Key features of PiwikPro
Data privacy compliance: PiwikPro is known for its strong focus on data privacy, ensuring compliance with GDPR, HIPAA, and other regulations.
User-friendly interface: Offers a clean and intuitive interface, making it easy for users to navigate and extract insights.
Customizable reports: Provides extensive customization options for reports, enabling users to tailor the data to their specific needs.
Comprehensive analytics: Includes features such as session recording, heatmaps, and funnel analytics to provide a deep understanding of user behavior.
Data ownership: Users have complete ownership and control over their data, with options for on-premises or cloud hosting.
Seamless integrations: Easily integrates with various third-party tools and platforms, enhancing its functionality.
Tag management system: Includes a high-powered tag management system for efficient data collection and tracking.
Support and training: Offers excellent customer support and training resources to help users maximize the platform’s potential.
PiwikPro offers a range of pricing plans tailored to different business needs. However, detailed pricing information is generally provided upon request. Commonly, they offer:
Core Plan: Free plan suitable for small websites with limited features.
Enterprise Plan: Comprehensive plan for large enterprises, with full access to all features and dedicated support. Pricing starts from €10,995 /year.
Reviews
Sr.
What people like about it
What people dislike about it
1
Like: Users appreciate the strong focus on data privacy and compliance with regulations like GDPR.
Dislike: Some users find the initial setup process to be complex and time-consuming.
2
Like: The customizable reports and extensive analytics capabilities are highly valued.
Dislike: Pricing is really high as compared to other options.
3
Like: Excellent customer support and comprehensive training resources receive positive feedback.
Dislike: The user interface, while functional, can be seen as less modern compared to competitors.
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5. Plausible
Plausible is a lightweight and privacy-focused web analytics tool designed to provide essential insights without compromising user privacy. It offers a simple and intuitive interface, delivering key metrics and real-time data to help website owners understand their audience and optimize their online presence.
Key features of Plausible
Privacy-focused analytics: Plausible emphasizes user privacy, offering analytics without the use of cookies and ensuring compliance with privacy regulations.
Simplified dashboard: Provides a clean and easy-to-use dashboard with essential metrics like visitors, page views, and bounce rates.
Real-time analytics: Offers real-time data updates, allowing users to monitor website performance instantly.
Customizable reports: Allows users to create custom reports and filter data based on various parameters.
Performance metrics: Provides insights into site speed, device types, and traffic sources to optimize performance.
Integration capabilities: Integrates seamlessly with popular platforms like WordPress, Shopify, and more.
Open source: Being open-source, Plausible offers transparency and allows for community contributions and customization.
Pricing plans of Plausible
Plausible offers transparent pricing plans based on the number of page views per month. As of the latest updates:
Growth: Starts from $9/month.
Business: Starts from $19/month.
Enterprise: Offers custom pricing.
Reviews
Sr.
What people like about it
What people dislike about it
1
Like: Users appreciate the simplicity and clarity of the dashboard.
Dislike: Some users find the customization options for reports and analytics to be somewhat limited compared to more complex tools.
2
Like: The focus on privacy and the ability to track goals and conversions without invasive tracking methods receive positive feedback.
Dislike: Users have reported occasional issues with integration and data accuracy, especially with certain CMS platforms.
3
Like: The open-source nature of Plausible is highly valued for its transparency and community-driven development.
Dislike: Pricing can become expensive as website traffic grows, which may not be cost-effective for very high-traffic sites.
6. Simple Analytics
Simple Analytics is a privacy-friendly web analytics tool that delivers essential website metrics without tracking personal data. An easy-to-use interface provides clear insights to help website owners make informed decisions while ensuring compliance with privacy regulations.
Key features of Simple Analytics
Privacy-focused analytics: Similar to Plausible, Simple Analytics emphasizes privacy by providing analytics without the use of cookies or tracking personal data.
Real-time dashboard: Offers a real-time dashboard that updates instantly, displaying essential metrics like visitors, page views, and referrers.
No ads or tracking: Ensures that the analytics tool itself does not track users or display ads, focusing solely on providing accurate data insights.
Goal tracking: Allows users to set and track goals, such as conversions or specific user actions, to measure website performance effectively.
Customizable reports: Offers customizable reports and filtering options to analyze data based on different parameters and time frames.
Integration capabilities: Integrates smoothly with various platforms and CMSs, simplifying setup and data collection processes.
Pricing plans of Simple Analytics
Simple Analytics offers straightforward pricing based on the number of page views per month:
Free: Ideal for personal websites or blogs.
Personal: Starts from $10/month.
Team: Starts from $40/month.
Enterprise: Contact sales.
Reviews
Sr.
What people like about it
What people dislike about it
1
Like: Users appreciate the simplicity and ease of use, especially the real-time dashboard and privacy-focused approach.
Dislike: Some users find the reporting capabilities to be basic compared to more feature-rich analytics tools.
2
Like: The commitment to privacy and no ads/tracking policy receives positive feedback.
Dislike: Integration with some specific platforms or custom setups may require additional configuration or support.
3
Like: Customer support is praised for being responsive and helpful.
Dislike: Pricing might be seen as slightly higher compared to competitors offering similar features.
7. Clicky
Clicky is a real-time web analytics tool that offers detailed insights into website traffic and user behavior. With features like heatmaps, uptime monitoring, and customizable dashboards, Clicky provides comprehensive data to help website owners optimize their online performance and user engagement.
Key features of Clicky
Real-time analytics: Provides real-time data updates, allowing users to monitor website traffic and activity instantly.
Detailed visitor information: Offers detailed insights into visitor behavior, including heatmaps, session details, and individual visitor tracking.
Goals and conversion tracking: Allows users to set goals and track conversions, providing insights into website performance and marketing campaigns.
Customizable dashboards: Provides customizable dashboards and reports to tailor analytics data according to user preferences.
Heatmaps: Offers heatmaps to visualize user interaction and engagement on web pages.
Uptime monitoring: Provides uptime monitoring to alert users of website downtime or performance issues.
API access: Offers API access for integration with other applications and services.
Pricing Plans of Clicky
Clicky offers pricing plans based on the number of websites and page views tracked:
Free Plan: Includes basic features with limited data retention and website tracking.
Pro Plan: Starts from $9.99/month.
Pro Plus: Starts from $14.99/month.
Pro Platinum: $19.99/month.
Custom: varied pricing.
Reviews
Sr.
What people like about it
What people dislike about it
1
Like: Users like the real-time analytics and detailed visitor information, including heatmaps and individual visitor tracking.
Dislike: Some users find the user interface to be less intuitive compared to other analytics tools.
2
Like: The goals and conversion tracking features receive positive feedback for their effectiveness in monitoring website performance.
Dislike: Pricing for higher traffic volumes may be perceived as expensive compared to competitors offering similar features.
3
Like: The “Spy” feature is praised for its real-time tracking capabilities and detailed insights into user behavior.
Dislike: Customer support responsiveness can vary, with occasional delays in resolving technical issues reported by some users.
8. Fathom Analytics
Fathom Analytics is a privacy-focused web analytics tool that provides straightforward and actionable insights without tracking personal data. It offers a clean, user-friendly interface, enabling website owners to understand their audience and improve their online presence while respecting user privacy.
Key features of Fathom Analytics
Privacy-focused analytics: Fathom Analytics prioritizes user privacy by offering analytics that is GDPR, CCPA, and PECR compliant without the use of cookies.
Real-time analytics: Provides real-time data updates and insights into website traffic and visitor behavior.
Simple dashboard: Offers a clean and intuitive dashboard for easy navigation and understanding of analytics data.
Goal tracking: Allows users to set goals and track conversions to measure the effectiveness of marketing campaigns and website performance.Incorporating free time tracking software can help you monitor the time spent on each campaign phase, ensuring that your efforts are both efficient and well-documented.
Website performance monitoring: Provides insights into website performance metrics such as page load times and bounce rates.
Customizable reports: Offers customizable reports and data filters to analyze website traffic based on various parameters.
Integration capabilities: Integrates with various platforms and content management systems (CMS) for seamless setup and data collection.
No ads or tracking: Ensures that the analytics tool itself does not track users or display ads, focusing solely on providing accurate and privacy-conscious data.
Pricing plans of Fathom Analytics
Fathom Analytics offers straightforward pricing plans based on the number of websites and page views tracked:
Up to 100,000 data points: $15 per month
Up to 1,000,000 data points: $60 per month
Up to 25,000,000 data points: $470 per month
Over 25,000,000 data points: Contact Fathom Analytics for a quote
Reviews
Sr.
What people like about it
What people dislike about it
1
Like: Users appreciate the privacy-focused approach and compliance with data protection regulations like GDPR.
Dislike: Some users find the feature set to be limited compared to more comprehensive analytics tools.
2
Like: The simplicity and ease of use of the dashboard receive positive feedback for making analytics accessible to all users.
Dislike: Pricing may be considered higher compared to other similar privacy-focused analytics solutions.
3
Like: The real-time analytics and customizable reports are praised for providing valuable insights into website performance.
Dislike: Integration with certain platforms or custom setups may require additional configuration or support.
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9. Chartbeat
Chartbeat is a real-time web analytics tool tailored for content creators and publishers, offering in-depth insights into audience engagement and content performance. With features like real-time dashboards, headline testing, and in-depth reporting, Chartbeat helps optimize content strategy and maximize reader engagement.
Key features of Chartbeat
Real-time analytics: Provides real-time data updates on website traffic, engagement metrics, and content performance.
Audience insights: Offers detailed audience segmentation and insights to understand visitor behavior and demographics.
Content optimization: Helps optimize content strategy with insights into popular content, engagement levels, and reader retention.
Engagement metrics: Measures user engagement metrics such as scroll depth, time on page, and social sharing.
Traffic sources: Tracks and analyzes traffic sources to identify where visitors are coming from and their behavior patterns.
Video analytics: Provides analytics for video content, including views, completion rates, and engagement metrics.
Mobile analytics: Offers mobile-specific analytics to monitor and optimize performance across mobile devices.
Integration capabilities: Integrates with various CMS platforms, advertising networks, and marketing tools for comprehensive data collection and analysis.
You may also like: How to Build Custom Audiences through Replug URL Tracking
Pricing plans of Chartbeat
Chartbeat typically offers customized pricing plans based on specific business needs, website traffic, and additional features required. Detailed pricing information is usually provided upon request or through direct consultation with their sales team.
Reviews
Sr.
What people like about It
What people dislike about it
1
Like: Users appreciate the detailed real-time analytics and audience insights that help them understand visitor behavior.
Dislike: Some users find the interface to be complex and overwhelming, especially for new users.
2
Like: The content optimization tools and engagement metrics receive positive feedback for improving content strategy and performance.
Dislike: Pricing may be considered high, especially for smaller businesses or websites with lower traffic volumes.
3
Like: The integration capabilities and support for various platforms are praised for enhancing functionality and data collection.
Dislike: Customer support responsiveness can vary, with occasional delays reported when resolving technical issues.
10. Tiny Analytics
Next on our best web analytics tools list is Tiny Analytics. It is a minimalist web analytics tool that focuses on delivering essential insights without overwhelming complexity. Designed for simplicity and ease of use, it provides key metrics to help website owners understand their audience and improve their online performance.
Key features of Tiny Analytics
Simple and lightweight: Tiny Analytics focuses on simplicity and minimalism, providing essential analytics metrics without unnecessary complexity.
Real-time data updates: Offers real-time updates on website traffic, visitor behavior, and engagement metrics.
User-friendly interface: Provides a clean and intuitive interface for easy navigation and data visualization.
Privacy-conscious: Ensures user privacy with minimal data collection and no use of cookies or tracking mechanisms.
Customizable dashboards: Allows users to customize dashboards and reports according to their specific needs and preferences.
Goal tracking: Includes goal tracking features to monitor and measure conversions or specific actions on websites.
Mobile-friendly: Optimized for mobile devices, providing analytics on mobile traffic and performance.
Integration capabilities: Integrates smoothly with various platforms and content management systems (CMS) for seamless setup and data integration.
Pricing plan of Tiny Analytics
Free plan: $0/month.
Basic plan: Starts from $49/month.
Advanced: $129/month.
Reviews
Sr.
What people like about it
What people dislike about it
1
Like: Users like the simplicity and lightweight nature of Tiny Analytics, making it easy to use and understand analytics data.
Dislike: Some users may find the feature set limited compared to more comprehensive analytics tools.
2
Like: The real-time data updates and user-friendly interface receive positive feedback for providing instant insights and ease of use.
Dislike: Customization options for reports and dashboards may be perceived as limited for advanced users or specific needs.
11. Statcounter
Statcounter is a comprehensive web analytics tool that provides detailed statistics on website traffic and visitor behavior. With features like real-time data tracking, customizable reports, and user-friendly dashboards, StatCounter helps website owners and marketers optimize their online presence and improve user engagement.
Visitor behavior: Tracks visitor behavior such as entry pages, exit pages, bounce rates, and session durations.
Keyword analysis: Offers keyword analysis to understand how visitors find the website through search engines.
Customizable alerts: Allows users to set up customizable alerts for traffic spikes, visitor trends, or specific events.
User-friendly interface: Provides a straightforward and easy-to-use interface for navigating analytics data.
Geolocation tracking: Provides geolocation tracking to see where visitors are located globally.
Mobile analytics: Offers analytics for mobile website traffic and performance.
Customizable reports: Allows users to create customized reports and export data for further analysis.
Pricing plan of Stat Counter
Stat Counter offers various pricing plans tailored to different needs:
Basic plan: It is free of cost.
Premium plan: €16/month.
Premium plus: €28/month.
Reviews
Sr.
What people like about it
What people dislike about it
1
Like: Users appreciate the detailed website traffic analysis and visitor behavior tracking features.
Dislike: Some users find the interface outdated compared to more modern analytics tools.
2
Like: The customizable alerts and geolocation tracking receive positive feedback for providing actionable insights.
Dislike: Customer support response times can vary, with occasional delays reported when resolving issues.
12. Open Web Analytics
Open Web Analytics (OWA) is an open-source web analytics software that offers extensive tracking and reporting capabilities. It allows website owners to monitor visitor behavior, track conversions, and analyze traffic sources using customizable dashboards and reports. OWA provides flexibility and control over data, making it a suitable choice for businesses seeking a customizable analytics solution.
Key features of Open Web Analytics
Open source: Open Web Analytics is an open-source web analytics platform that allows for transparency, customization, and community contributions.
Real-time analytics: Provides real-time data updates on website traffic, visitor behavior, and engagement metrics.
Customizable dashboards: Offers customizable dashboards and reports to tailor analytics data according to user preferences.
Goal tracking: Allows users to set goals and track conversions to measure the effectiveness of marketing campaigns and website performance.
Event tracking: Provides event tracking capabilities to monitor specific user interactions and actions on websites.
User-friendly interface: Offers a user-friendly interface for easy navigation and data visualization.
Integration capabilities: Integrates with various platforms and content management systems (CMS) for seamless setup and data integration.
Privacy-conscious: Ensures user privacy by allowing users to host their analytics data and control data collection practices.
Pricing plan of Open Web Analytics
Open Web Analytics is typically free to use as it is open-source software. Users can download and install it on their own servers or hosting environments without cost.
Reviews
Sr.
What people like about it
What people dislike about it
1
Like: Users appreciate that Open Web Analytics is open-source, providing transparency, customization options, and community support.
Dislike: Setting up and configuring Open Web Analytics may require technical expertise and effort.
2
Like: The real-time analytics capabilities and customizable dashboards receive positive feedback for their usefulness in monitoring website performance.
Dislike: Documentation and support resources may be limited compared to commercial analytics solutions, requiring self-help or community assistance.
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Why choose Usermaven over other website analytics tools
What if there was a solution that prioritized both user privacy and actionable insights, delivered with a user-friendly interface?
Look no further than Usermaven. Here’s how Usermaven stands out from the crowd:
Privacy champion:
User trust matters: Unlike GA4, Clicky, and many others, Usermaven is 100% GDPR and CCPA-compliant. We prioritize user privacy, never tracking personal data or selling your information.
Peace of mind: Focus on your website, not privacy regulations. Usermaven simplifies compliance compared to the complexities of self-hosting solutions like Open Web Analytics.
Effortless setup:
No coding required: Get started in minutes with our intuitive interface. Leave the coding headaches behind with Piwik Pro’s steeper learning curve.
Fast implementation: Unlike tools with delayed onboarding processes (Matomo), Usermaven empowers you to unlock insights quickly.
Actionable insights in real-time:
See it now act now: Witness user behavior unfold before your eyes. Usermaven provides real-time data, unlike delayed reporting in Stat Counter and Simple Analytics.
Go beyond the surface: Ditch vanity metrics. Usermaven dives deep, revealing user journeys, conversion funnels, and engagement patterns, offering more value than basic tools like Plausible and Tiny Analytics.
Cost-effective champion:
Value without the burden: Unlock powerful insights for less. Usermaven offers a free trial and flexible pricing plans, making it accessible to all businesses. This is a stark contrast to often-expensive solutions like Chartbeat and Fathom Analytics.
User reviews:
Hear from satisfied users: Usermaven boasts positive reviews praising its user-friendliness and privacy focus.
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Final verdict: The best web analytics tool
After carefully considering its distinctive features, stellar ratings, and competitive pricing, Usermaven emerges as the top choice for businesses seeking a web analytics tool that balances power with affordability.
Usermavenempowers you to understand, optimize, and convert your website visitors with unparalleled ease and complete user privacy. It’s the perfect solution for businesses and agencies seeking a powerful yet approachable website analytics tool.
Website analytics tools track and analyze user behavior on websites, providing insights into visitor interactions, traffic sources, and more.
How do I choose a web analytics tool?
Choose a web analytics tool based on your specific needs, such as features like real-time data, user privacy options, ease of use, and pricing that fits your budget.
What web analytics tool is better than Google Analytics?
Usermaven surpasses Google Analytics with its advanced features, intuitive interface, and stringent privacy controls, making it the superior choice for businesses seeking a comprehensive web analytics tool.
A/B testing is a popular digital marketing strategy used by conversion specialists when trying to improve website conversion. This test involves a side-by-side test of two or more options to find which one performs better than the rest.
Let’s understand A/B testing, its types, benefits, and examples to ensure every beginner who hasn’t tried A/B testing can get off to a good start.
What is A/B testing?
The A/B testing is a comparison of two or more cases only to find out which works better than the other one. The purpose of an A/B testing campaign is to uncover the better-performing option out of all.
It’s a powerful analysis strategy used in online advertising, email marketing, social media publishing, website conversion, and several other areas.
The goal of an A/B testing campaign is to see which option outperforms the other one.
For instance, a brand does side-by-side testing of two Facebook ad units under the same ad set. It can see which ad unit performs better than the other one by comparing the ad results.
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Types of A/B tests
Three types of A/B testing are widely popular in the digital marketing space:
1. Split testing
Split testing is a type of A/B testing in which a user creates a new version of an existing landing page, logo, or banner ad and compares it to the original to determine which one achieves better performance metrics. It works best when the user wants to overhaul the entire design of a landing page without altering the current version.
2. Multivariate testing
Multivariate testing is yet another useful A/B testing type that allows marketers to examine multiple variables simultaneously to identify the most effective combination of elements on a page. Unlike A/B testing, which focuses on testing one version against another, MVT involves creating numerous variant pages where different elements, such as headlines, images, buttons, and text) are altered. This A/B testing type is more complex and data-intensive as compared to the previous one.
3. Multi-page testing
Multi-page testing plays around with specific elements, such as the call-to-action button, and analyzes their impact across several pages within a user journey. It comes in handy when users want to understand how modifications to a consistent element affect user interactions and conversions throughout the entire funnel.
Role of A/B testing in marketing
Let’s understand the role of A/B testing in marketing and find out what difference it can make along the way:
A major role of A/B testing is to provide undeniable evidence based on the data to make marketing or branding decisions. The process enhances user experience and optimizes marketing strategies. For instance, businesses can test different headlines, images, call-to-action buttons, or overall layouts to see which elements resonate most with their audience.
58% of companies use A/B testing for optimizing their conversion, whereas 35% of companies plan to use A/B testing for conversion optimization. Furthermore, 60% of the brands believe A/B testing is crucial to conversion optimization.
One of the important roles of A/B testing in digital marketing is risk mitigation. Before implementing broad changes across an entire user base, companies can test on a smaller scale to ensure the modifications will have the desired positive impact. This approach minimizes potential negative effects on user engagement and conversion rates.
A/B testing also fosters continuous improvement on the website or application. By regularly conducting such tests and performance testing, businesses can keep up with evolving user preferences and market trends, thereby maintaining a competitive edge. This iterative process helps in fine-tuning engagement strategies on the website or app to incrementally boost performance over time.
It’s crucial for personalizing user experiences. By analyzing which versions work best for different audience segments, marketers and conversion experts can tailor their content and offerings to meet specific needs and preferences, resulting in a better response from the target audience.
Benefits of A/B testing
A/B testing strategy has been around for years. There are numerous benefits of applying the A/B testing strategy that have helped brands and marketers increase attention and sales over the years. Here are the six of many benefits of A/B testing:
1. Get more user engagement
User engagement means how long users stick around when they visit a website or open an app. The longer the users stay, the higher the chances of sales. One of the benefits of A/B testing is that it can significantly improve the user engagement of a company.
A/B testing ensures that the business gets to choose the better versions of the website or app layout, color scheme, CTA color and text, landing page copy, and other elements.
2. Skyrocket conversion rate
Marketers and conversion experts always A/B test different sections of the website or landing page. Their ultimate goal is to increase the conversion rate of the business. Therefore, they make all necessary changes to test things out until they find the best combination.
The website or app elements that play a vital role in improving the conversion rate are call-to-action, website copy, headlines, colors, fonts, layout/design, etc. Undoubtedly, A/B testing is crucial to increasing conversion rates regardless of the industry.
3. Decline in the bounce rate
Bounce rate is the percentage of visitors that quickly leave the website or page without taking any noticeable action on the platform. No wonder digital marketers strive to reduce the bounce rates of their sales pages at any cost. Therefore, they tweak all sorts of things, for instance, the sales page design, layout colors, website fonts, CTA text, etc.
The purpose is to stop people from bouncing off the site without engaging with the site or app. A/B testing helps them figure out which combination of CTAs, colors, page designs, and website copy performs better than the others.
4. Low cart abandonment
Cart abandonment is a pain point for many e-commerce businesses and online retailers. Businesses use different engagement and remarketing tactics to reduce cart abandonment.
One of the perks of A/B testing is that it could impact the conversion process and eventually reduce cart abandonment. Businesses can A/B test the pricing model, UI/UX, CTA buttons, color scheme, and website copy just to see how this experiment works out for them.
Influencers and brands create and manage URLs very carefully. They know that URLs have a huge role to play in the SEO and social media marketing. Marketers, influencers, and brands A/B test two or more versions of the same URL to see how the audience responds to those URLs.
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Replug is an all-in-one URL management tool that allows marketers and brands to A/B test their URLs. Ultimately, it helps brands and experts understand URL performance across different platforms.
5. Understand user behavior
A/B testing isn’t just about picking up the better website copy, CTA buttons, and website design. Instead, it goes beyond the basic website structure. User behavior is a vital engagement metric that showcases the effectiveness of the website or app design philosophy.
Understanding user behavior on the website or landing and making changes can save time, effort, money, and energy. A/B testing provides businesses a chance to understand user behavior better than ever.
Several website or app elements can be analyzed with A/B testing. Let’s take a look:
1. Website or app layout
The layout design is an integral part of the UI/UX. Testing different layout designs and applying changes to the elements’ arrangement can reveal which layout maximizes user engagement and conversion.
Email marketing is an essential part of the digital marketing campaign. A/B testing different email subject lines to find out which one has the highest open rate can be extremely helpful. Understanding what wording resonates most with your audience and increases email engagement can improve the overall performance of the campaign.
3. Banner ad design
Banner ad design is a vital element when A/B testing different elements of the marketing campaign. Creating and testing different variations of design elements such as images, text, and layout in banner ads can determine which version attracts more clicks and conversions. Optimizing the visual appearance can improve the effectiveness of the advertising.
4. Call-to-action buttons
Boost your conversion rates with irresistable CTAs with
Call-to-actions can shape the outcome of the marketing campaign, especially when all other elements are up to the mark. It’s recommended to test different texts, sizes, colors, and placements of call-to-action buttons. A/B testing multiple CTA buttons can help determine the winning combination.
One of the elements to test out when A/B testing is the color scheme regardless of the product. Try out different color schemes to see which one enhances user experience and improves engagement. Not only does it impact the design and aesthetics of a website or app, but it also influences the user’s behavior toward the web or app.
When to run A/B tests
Here are some of the situations when running A/B tests are extremely helpful:
Striving to improve conversion rate: A/B testing can be pretty useful when you’re struggling with conversion rate. The course of action in this case is to make alterations on the website or landing page to make your offer more impactful. To see how these changes work out, you have to A/B test and see how things turn out.
Trying to increase CTA clickability: Call-to-actions are important for sales, lead generation, and sign-ups no matter what industry or niche you work in. A/B test in your CTA buttons to see what difference it makes. Always experiment with the CTA size, text, colors, and shape for better results.
Comparing URL performance:URLs are an essential part of the digital marketing strategy. A/B testing comes in handy when you want to compare two or more URLs leading to the same destination.
Optimizing landing pages for more engagement: A/B testing is crucial to the landing page optimization process. Since the purpose of optimization is to improve page performance, A/B testing elevates landing page outcomes by providing data-backed results. So, brands should run A/B testing when they want more traction, engagement, and conversion on their online real estate.
Therefore, don’t shy away from trying A/B tests if you’re trying to achieve any of the above-mentioned marketing goals.
A/B testing examples with outcomes
WorkZone boosts leads by 34% through testimonials page
WorkZone, a US-based software company specializing in project management solutions and documentation collaboration tools, aims to maximize conversions. To enhance brand reputation, they added a customer review section beside the demo request form on their lead generation page. However, the colorful testimonial logos distracted visitors from filling out the form.
Variant A
Variant B
To address this, WorkZone changed the testimonial logos to black and white and tested the impact. After 22 days, the results showed a 34% increase in form submissions, with a 99% statistical significance, demonstrating the success of this adjustment.
Thrive Themes increases sales by 13% through sales page optimization
Thrive Themes decided to test a new feature on its landing pages—customer testimonials. Previously, their control page featured a banner highlighting product features without customer feedback. The team conducted a 6-week A/B test, comparing the control with an updated page including testimonials. The result was a 13% increase in sales, with the conversion rate rising from 2.2% to 2.75%.
Obama campaign boosts sign-ups by 40.6% through A/B testing
One of the popular A/B testing examples is from Obama’s campaign for the presidency. Dan Siroker was the Director of Analytics for the Obama campaign. He went on to perform different A/B tests on the campaign landing page to see what increases sign-up and donation rates.
The original landing page has had the following properties:
Solo picture of Obama, associated CTA media, and copy that says, “GET INVOLVED”
Then, the team started A/B testing and came up with a new landing page design. It consisted of the following properties:
Learn More as a CTA button text
Obama family picture and the associated CTA media and copy that says, “Change We Can Believe In”
The results of these changes were astonishing. It was reported that the highlighted changes brought in a 40.6% increase in email sign-ups and an additional $60 million in donations.
Do’s & Don’ts when running an A/B test
A/B testing requires time, money, and resources, so brands and experts try to avoid any mistakes during the process. Understanding the dos and don’ts of running an A/B test can significantly reduce the chances of any expected upheaval during the experiment.
Here are the important do’s and don’ts to remember when getting started with A/B testing:
Define clear goals: Establish specific, measurable objectives before starting the A/B test to ensure meaningful results and start on the right foot.
Segment your audience: Properly segment your audience to ensure that the test groups are representative and comparable.
Run tests simultaneously: Conduct the tests at the same time to avoid seasonal or time-based biases. Otherwise, the results might not be accurate.
Use sufficient sample size: Ensure your sample size is large enough to yield statistically significant results. No one wants to make their A/B look irrelevant.
Test one variable at a time: Focus on a single element (e.g., headline, CTA) to accurately attribute changes in performance. It will also help you portray the results more clearly.
Don’ts of running an A/B Test
Changing test parameters halfway through: Avoid altering the test setup or criteria once the test has started to maintain integrity. Any alteration, delay, or pause during the process might ruin the gist of the A/B test.
Ignore the importance of randomization: Ensure random assignment of participants to eliminate selection bias. Ignoring randomization would be a huge mistake.
Relying on short-term data: Avoid making decisions based on data collected over too short a period; let the test run its course.
Testing multiple variables simultaneously: Testing several changes at once makes it difficult to determine which one caused the effect.
Overlooking external factors: Consider external influences like holidays or market trends that might skew results.
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A/B test with Replug
Replug is a top gun when it comes to URL tracking and link management. One of the features of this tool is A/B testing. Let’s learn how to use Replug for A/B testing:
Once it’s done, log in to your Replug account to get started.
Step 2: After logging in to your account, you’ll land on the Replug dashboard.
Go to the Manage drop-down menu from the top and choose the Campaign section.
Now, click the New Campaign button to create a new campaign (if it’s your first time).
Step 3: Go to the dashboard; you’ll see the “Create Quick Replug Link” option. This is where you can start creating the short link to track and A/B test.
Select the campaign you have already created, and provide the link to the A/B test. Go ahead and create the short link.
Step 4: Once the short link is created, a popup window will appear with the settings for the very short link.
Now, enable A/B testing by toggling the AB testing button before saving the link. This process will set the default destination URL as the first A/B test link with 100% weightage.
Add more destination links by clicking on the Add Destination Link.
Note: Allocate the weightage to the A/B test links. You can equally distribute it or allocate different weightage to the specific links.
Once you’re done, press the update button and you’re all set to start A/B testing with Replug.
Let’s answer some of the frequently asked questions about A/B testing:
How many ab tests are successful?
There is no definite answer to this question. However, there are hundreds of thousands of examples of very successful A/B test experiments that vouch for the effectiveness of this strategy.
Why is it called AB testing?
It’s a strategy in which a user generally tests option A against option B to find out which performs better than the other one. That’s why it’s called A/B testing (also known as split testing or bucket testing).
What is the future of AB testing?
The future of A/B testing seems extremely bright. A/B are testing SAAS tools available that take this testing and analysis tactic to the next level. It’s safe to say that A/B testing is getting bigger and bigger with time.
Does AB testing affect SEO?
A/B testing can have a significant effect on the SEO. Since A/B testing impacts UI/UX, engagement, conversion, and CTR, it could affect SEO. Whoever knows SEO also knows that SEO isn’t just about keywords. It involves design, speed, engagement, links, clickability, and much more.
When not to use ab testing?
A/B testing shouldn’t be used when external factors, such as the holiday season or certain market trends, are making tides. Plus, other signals tell us that it’s not the right time for A/B testing. Refer to the “Don’ts When Running an A/B Test” section of this article.
Can you run multiple ab tests?
Running multiple A/B tests seems like a mistake because it is hard to determine which specific change affected the outcome of the campaign.
Ready to launch your own brand, But short on time?
We’ve got you covered with two great options: white labeling and private labeling. Both can help your brand grow in unique ways, but which one is the right fit for you?
In this blog, we’ll break down everything you need to know about white label vs. private label. We’ll explore their similarities, drawbacks, benefits, and real-world examples.
By the end, you’ll have a clear understanding of which strategy will help your brand thrive. Let’s get started!
What is white labeling?
White labeling means rebranding products or services developed by another company and selling them under your company’s name.
You’ve probably come across many white-labeled products without even knowing it because they were rebranded so smoothly. This makes it hard for most people to tell the difference.
White labeling is common in many industries, like food and beverages, electronics, and software. It helps businesses expand their product lines without needing to invest in research, development, or manufacturing.
Here are a few examples:
White-label example no.1: Replug – A SaaS white-label solution
One perfect example of white-label software is Replug. It’s a powerful link management tool packed with advanced features. With Replug, you can fully customize the dashboard with your brand’s colors, favicons, and logos, making it feel like your own.
But Replug is more than just a branding tool. It also offers fantastic link management features, like retargeting pixels, bio-links, deep links, and the ability to create custom CTAs. This is a classic example of white labeling, ideal for businesses looking to boost their marketing while keeping everything aligned with their brand.
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White-label example no. 02: Printful
Printful is a print-on-demand company that lets businesses create and sell custom products like t-shirts, posters, and accessories without dealing with inventory or production. Companies can design their own graphics and logos, which Printful prints and ships under the company’s brand. This allows businesses to offer customized products easily and quickly without needing their own manufacturing facilities.
White-Label example no.03: Printify
Printify is a print-on-demand platform. It allows users to design and sell custom products online without needing to maintain an inventory. Printify connects its users with a vast network of print providers worldwide, offering a wide range of custom-printed products. Printify plays a significant role in the white-label market, particularly in the print-on-demand (POD) space. Through Printify, businesses can create white-label products like custom apparel, accessories, home goods, and more. Users can integrate Printify with major e-commerce platforms like Shopify, Etsy, WooCommerce, and others, making it easy to automate the sales and fulfillment process.
Top benefits of white labeling
Until now, you must have understood that white-label products are pre-manufactured items for you that are completely ready to be shipped with your brand logo. Here are some of the most prominent benefits of white-labeling.
Lower initial investment: White label products are often cheaper than private label because you’re not customizing them from scratch.
Faster turnaround time: Since the product already exists, you can get it to market quickly.
Less risk: You don’t have to worry about the product failing to meet quality standards or market demands.
Scalability: Easy to scale up or down production based on demand.
Private labeling is a business strategy where a retailer or company contracts with a manufacturer to produce a product under their own brand name. The retailer essentially “outsources” the manufacturing process while controlling the branding and marketing of the final product.
Private label example no 01: Heyday
Heyday, a brand specializing in consumer electronics, follows this model. Although they don’t handle manufacturing directly, they supervise the process and affix their label to top-quality electronics manufactured by partnering companies. This allows them to offer customers products that reflect their brand identity.
Private label example no. 02: Stone & Beam
It’s one of the most successful private-label brands. Stone & Beam, known for its furniture line, utilizes private labeling. They partner with manufacturers to produce furniture items under their brand name. By overseeing manufacturing standards and design elements, they ensure that the products meet their quality standards and resonate with their customers.
Benefits of private labeling
Be your own brand boss: From product to packaging, make it all your own. Partner with a trusted packaging labels manufacturer to give your customers a brand experience they’ll remember!
More profit for you: Private labeling often allows for more control over production costs. By bypassing some middlemen, you can potentially increase your profit margins compared to selling established brands.
Customer loyalty: Create products people love under your brand. Watch them come back for more!
Solve specific needs: See a gap in the market? Private labeling lets you create the perfect product to fill it!
Drawbacks of private labeling
Higher costs: Development and minimum order quantities can be expensive.
Helpful tip
“We would advise you to get quotes from multiple manufacturers and negotiate for the best price based on volume and order frequency.”
Longer lead time: Customization takes time, delaying product launch.
Minimum order quantities: Manufacturers often have minimum order quantities (MOQs) for private-label products. This can be a barrier for smaller businesses starting out.
Risk of failure: If the product doesn’t resonate with consumers, you’re stuck with it.
However, keep in mind that just because a product has your label doesn’t mean customers will automatically recognize it. You’ll still need to invest in marketing and building brand awareness for your private-label line.
Similarities between white label vs private label
Similiarity
Description
Product origin
Both utilize a product manufactured by a third party.
Branding control
The retailer or company has complete control over the branding, including logo, packaging, and marketing materials.
Sales and distribution
The retailer or company is responsible for selling and distributing the final product through their own channels.
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Difference between white label vs private label
Differences
White-label
Private-label
Level of customization
Lower
Higher
Branding focus
Generic (may have minimal branding options)
Strong focus on creating a unique brand identity
Product development
Little to no control over product development
More involvement in product development, potentially including formula tweaks or feature adjustments
Minimum order quantities (MOQs)
Typically lower
May have higher minimum order quantities due to the potential for more customization
Cost
Generally lower
Generally higher
When to choose the white label or private label?
In white label vs private label, the best option for you depends on your business goals and resources. Here’s a quick guide:
Choose white label if: You need a product quickly, like a custom hat, have limited resources, and want to test the market before investing heavily in branding.
Choose a private label if: You have a clear brand vision, want a unique product offering, and are willing to invest time and money upfront.
Ultimately, both white-label vs private-label strategies can be successful. You can choose the path that propels your business forward by carefully considering your needs and limitations.
FAQs on white-label
What is white label vs private label?
Both white-label and private label involve customizing a pre-made product, but white-label offers less customization (think generic packaging with your logo) while private label gives you more control over design and features (like a store-brand cereal with a unique recipe).
Is private labels cheaper than national brands?
Private-label products can be cheaper for retailers to purchase, which can translate to lower prices for consumers. However, only sometimes.
What are some examples of white-label products?
White-label products can be anything from clothing and electronics to software and supplements.
Is private labeling a good business strategy?
Private labeling can be a good strategy for businesses looking to build brand loyalty and higher profit margins. However, it requires careful planning and execution.
White-label marketing tools cover a wide range of needs, each with its own specialty—whether it’s custom branding, social media management, SEO, or CMS services.
That’s why we’ve put together this guide to simplify your selection process.
Stick with us as we break down the options and help you find the perfect fit for your needs.
What is a white-label tool?
A white-label tool is a pre-built software application or service that can be customized with your own branding elements.
Here’s a breakdown of the concept:
The core product: A developer creates a software tool with all the essential features but without any specific branding.
Customization: You, the business owner, purchase this tool and personalize it with your brand identity. This could include:
Adding your logo and color scheme.
Modifying the user interface (UI) elements to match your brand style.
Customizing the content and messaging within the tool.
And much more…
The final product: You then offer the white-labeled tool to your customers or clients under your own brand name. This way they got a branded experience as if the tool was built specifically by your company.
White labeling can be applied to various aspects of a business. Some of the common include the following:
Category
Description
Software
Software companies can white-label software applications and resell them as their own. This allows them to offer branded solutions without the cost and time investment of developing software from scratch.
Marketing tools
Marketing and other types of agencies can white-label email marketing platforms, link management tools, or social media management tools to offer these services to their clients under their own brand.
Websites
Website builders can provide white-label solutions, allowing clients to create custom websites without any branding from the builder.
At the top of our list is Replug, an all-in-one link management tool packed with advanced branding features. With Replug’s white-labeling, you can customize everything to match your brand—from logos and favicons to titles, meta images, descriptions, agency names, domains, branded reports, and emails.
Replug makes it easy to create optimized URLs and unique slugs that represent your brand perfectly. You can also track click-through and conversion rates to see how well your links are performing.
Need to shorten a lot of links at once? No problem—Replug lets you import files for bulk link shortening. Plus, you can turn visitors into customers by adding retargeting pixels to your links or creating branded microsites for your clients using the bio link feature.
Safety is a top priority for Replug. The platform scans and checks links in real time blocks malicious URLs and uses phishing detection algorithms to keep everything secure. The best part? Replug offers affordable and scalable pricing, so it can grow with your brand or agency’s needs.
Here’s what you get with the Replug white-label solution:
Replug’s pricing is both affordable and flexible, allowing you to scale your plan as your brand or agency grows. The white-label pricing plans start at $79 per month (with a free trial) and include a host of advanced features.
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2. Short.io – White-label domain
Short.io is a user-friendly tool that helps you create branded short links, making long URLs shorter and easier to share. It’s perfect for social media, emails, and text messages.
While it doesn’t offer a white-label dashboard like Replug, you can still white-label your links with your custom domain. Additionally, you can track clicks and user behavior on your links, providing valuable insights for your marketing campaigns and website optimization efforts.
Regarding its pricing, there’s no specific mention of white-label links, although the platform does reference this on the homepage. Most of the tool’s advanced features are included in the enterprise plan, which costs $148 per month.
3. ContentStudio – White-label social media software
ContentStudio is your go-to solution for managing social media effectively. It helps you discover trending topics and curate engaging content to keep your audience glued.
Besides that measure metrics such as total engagement, audience growth, top-performing posts, and many more.
One of its standout features is the ability to white-label files or reports. This white-labeling feature is beneficial because it allows you to present your content as if it were created entirely by your own team, strengthening brand recognition and creating a smooth user experience.
These white-label reports are like tailor-made suits, perfectly fitting the needs and preferences of every client.
The tool offers three different pricing plans. The mid-tier plan starts at $49 per month and includes white-label reports along with many other advanced features.
SE Ranking offers a self-hosted, white-label, cloud-based tool, along with a customized, performance-based invoicing platform that easily integrates into your service offerings.
With SE Ranking, you can automate reporting, create comprehensive marketing plans, check keyword rankings, monitor backlinks, and much more. The platform is user-friendly and serves as your ultimate support for excelling in search engine results pages (SERPs).
The white-label services allow you to make the platform uniquely yours by configuring your personalized domain name and removing any references to SE Ranking. Impress your clients with professional, branded SEO reports that can be automatically sent from your corporate email or manually dispatched as needed.
Say goodbye to generic email marketing campaigns and hello to personalized, engaging content that drives results. HubSpot marketing automation platform puts the power of automation and analytics at your fingertips, allowing you to deliver the right message to the right person at the right time.
The platform allows you to fully white-label their product, replacing their branding with your own or your client’s logo across the platform, including the interface, email campaigns, notifications, and reports.
With automated white-label email campaigns featuring personalized messaging, you can guide prospects toward conversion, nurturing them through the purchasing process until they’re ready to buy. This is particularly advantageous for B2B businesses with extended sales cycles.
DashThis is a marketing reporting tool designed to simplify creating data visualizations and reports. It excels at combining data from various sources like SEO, social media, and analytics platforms into a single, informative dashboard.
The white-label feature allows you to remove all references to DashThis and customize your analytics dashboards to reflect your own branding effortlessly. Additionally, you can start with preset report templates that include all the essential KPIs.
Domo’s advanced analytics and visualization capabilities give you the tools you need to uncover insights, spot trends, and make smarter decisions.
Besides that domo ensures your client’s data remains secure within their environment while still allowing for comprehensive analysis. With its white label, you can completely customize the look and feel of the analytics reports platform to match your brand.
WordPress offers a white-label option ideal for agencies and web developers who build websites for clients. Building a professional website doesn’t have to be complicated. With WordPress, you can create a stunning online presence that reflects your brand identity and engages your audience.
Remove all WordPress branding from the admin panel and public-facing website. This make sure your client’s brand takes center stage, fostering a professional image.
Need a CMS service that can handle complex websites and digital experiences? Look no further than Drupal. Drupal is a free and open-source content management system (CMS) used by millions to build and manage websites.
It allows users to personalize their profiles with their logo and preferred color scheme. It then automatically adds a white-label token to all outgoing URLs, ensuring email links and other links direct recipients to the user’s custom-branded website.
The basic Drupal modules are free, but there are no pricing details on the Drupal website. We recommend contacting the customer support team for specific information about your needs.
Create dedicated workspaces for each client, allowing you to organize projects, tasks, and communication under a specific client brand. While full white labeling isn’t available, you can utilize custom fields and integrations to incorporate your agency’s branding within the Asana interface. Or provide clients with a streamlined view of their projects without exposing them to the full Asana platform. This can be achieved through custom integrations or dedicated dashboards.
The platform offers pricing plans for individuals, small teams, and large teams. Custom branding features are available starting from the advanced pricing plan at $24.99.
Invoice Ninja is a free invoicing and expense management software ideal for freelancers and small businesses. It simplifies sending professional invoices, tracking time and projects, and managing client communication. With its user-friendly interface, you can create branded invoices, accept online payments, and automate recurring bills.
Plus, for a professional touch, Invoice Ninja offers a white-label option that removes their branding, allowing you to completely customize the software with your own logo and colors.
Invoice Ninja doesn’t list the white-label pricing on their main pricing page, but the enterprise plan allows you to remove platform branding for $16 per month.
12. DashClicks – CRM
Scale your business and automate your marketing efforts with DashClicks. Its white-label CRM and marketing automation solutions help you to manage leads, strengthen relationships, and track ROI – all from one intuitive platform.
Create stunning websites and online stores without writing a single line of code with Simvoly. Its drag-and-drop builder and white-label options make it easy to bring your vision to life and showcase your brand to the world.
Whether you’re a freelancer, agency, or entrepreneur, Simvoly gives you the tools you need to succeed online.
BlockSurvey is a privacy-focused survey tool that offers full white-label capabilities, making it ideal for businesses and agencies that prioritize data security. BlockSurvey ensures that your surveys are completely anonymous and encrypted, providing an additional layer of trust for your clients.
BlockSurvey’s pricing is flexible, with a white-label option available with a team plan starting at $55 per month. It’s an affordable solution for agencies looking to provide branded, secure surveys to their clients without sacrificing data privacy.
10 Things to look for in your white label tool
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for marketing professionals & agencies.
Try Replug for free
When choosing a SaaS white-label tool, it’s important to consider some of the following factors:
1. Branding
Can you easily add your logo, color scheme, and fonts throughout the tool? Does it allow customization of login screens, email templates, and other branding elements?
2. Custom functionalities
Does the tool offer the level of control you need to tailor features and functionalities specific to your client’s needs? Can you disable unused features or create custom user roles?
3. Existing systems
Does the white-label tool integrate with your existing CRM, marketing automation platform, or other software you use?
4. Data security
How does the white-label provider ensure the security of your client data? Look for features like data encryption, access controls, and compliance with relevant security standards.
5. Uptime and reliability
Is the white-label tool hosted on a reliable platform with a high uptime guarantee? Ensure minimal downtime to avoid disruptions for your clients.
6. Scalability
Can the tool handle your growing client base and data volume? Choose a solution that scales with your business needs.
7. Support
Does the white-label provider offer adequate technical support to address any issues you or your clients encounter? Consider the availability and response times of their support team.
8. Pricing
Review the pricing structure of the white-label tool. Does it offer a model that aligns with your budget and client pricing strategies (e.g., per-user, tiered pricing)?
9. Ease of use
Is the white-labeled tool user-friendly for both you and your clients? Look for intuitive interfaces and available training resources.
10. Free trial or demo
Many white-label tool providers offer free trials or demos. Take advantage of these to assess the tool’s functionality and user experience before committing.
By carefully considering these factors, you can select a white-label SaaS tool that empowers your business to offer exceptional branded solutions to your clients while streamlining your operations and ensuring a positive user experience.
Remember, the ideal white-label tool allows you to deliver exceptional branded solutions to clients, streamline operations, and ensure a positive user experience. By carefully considering the factors outlined in this guide, you can make an informed decision that propels your agency’s success.
FAQs on White-label tools
I’m concerned about data security with white-label tools. What should I look for?
Data security is crucial. When choosing a white-label tool, ensure they offer features like data encryption, access controls, and compliance with relevant security standards. Don’t hesitate to inquire about their data security protocols to ensure your clients’ information remains protected.
What are some popular white-label marketing tools for social media management?
The guide highlights two excellent options: PromoRepublic and ContentStudio. Both offer advanced collaboration features and customizable white-labeling, allowing you to seamlessly manage social media for your clients under your own brand.
Can I use white-label tools for email marketing as well?
Absolutely! The guide explores two popular choices – HubSpot and Brevo. While HubSpot offers full white-labeling, Brevo focuses on user-friendly campaign creation and tracking with white-labeling capabilities. Consider your specific needs and budget when choosing an email marketing tool.
Deep linking on Facebook allows users to be directed straight to specific content within your app or website from a Facebook ad, post, or message. This can significantly improve user engagement and conversion rates by providing a seamless and targeted user experience.
Here’s a comprehensive guide to creating Facebook deep links.
Understand Facebook deep linking
Facebook deep linking involves creating URLs that link directly to specific pages or content within your mobile app. There are two main types of deep links:
Deferred deep links:These links work even if the app is not installed at the time the link is clicked. The user is directed to the app store to download the app, and once installed, they are taken to the intended content.
Regular deep links: These links only work if the app is already installed on the user’s device. If the app is not installed, the link usually fails.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms.
Try deep links for free
Why are Facebook deep links important?
Enhanced user experience
Facebook deep links streamline the user journey by taking users directly to specific content within an app or website, reducing steps and creating a smoother, more efficient experience.
Improved engagement
By guiding users straight to relevant content from Facebook ads, posts, or messages, deep links can significantly boost engagement rates. Users are more likely to interact with content that is immediately accessible and relevant to their interests.
Higher conversion rates
Deep links in Facebook marketing campaigns can drive conversions by directing users to specific product pages or offers, increasing the likelihood of a purchase.
Personalized user journeys
Deep links enable personalized marketing on Facebook by directing users to content tailored to their preferences and past behavior, enhancing satisfaction and loyalty.
Efficient onboarding
For new users, Facebook deep links can simplify the onboarding process by taking them directly to the relevant section of an app after installation. This is particularly effective with deferred deep links, which function even if the app isn’t installed at the time the link is clicked.
Cross-platform consistency
Facebook deep links ensure a consistent user experience across different platforms and devices, directing users to the same specific content within an app or website whether they are on desktop or mobile.
Data and analytics
Facebook deep links provide valuable data and insights into user behavior and preferences. Tracking how users interact with deep links helps businesses optimize their content and marketing strategies.
Replug is a powerful tool for creating deep links that enhance user engagement by directing them to specific pages, sections, or content within a website or mobile application. Follow the step-by-step process below:
Step 1: Sign in or sign up for Replug
If you don’t already have a Replug account, visit the Replug app and sign up for a free account.
Step 2: Navigate to deep links
Once logged in, go to your Replug dashboard. Locate the “drop-down icon” in the top right corner and select “Deep Links”.
Replug is a versatile deep link generator tool that allows you to create branded short links, add retargeting pixels, and track link performance. Using Replug for your Facebook deep links provides several advantages:
Ease of use: Replug’s intuitive interface makes it easy to create and manage deep links without needing advanced technical skills.
Custom branding: Create branded short links to improve click-through rates and build trust with your audience.
Comprehensive analytics: Track the performance of your links with detailed analytics, helping you to optimize your marketing strategies.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms.
Try deep links for free
Conclusion
Using Replug for creating Facebook deep links simplifies the process and enhances your marketing efforts. Following the steps outlined in this guide, you can efficiently create and manage deep links that direct users to specific content within your app or website.
Replug’s features, such as branded short links, comprehensive analytics, and retargeting capabilities, provide you with the tools needed to maximize the effectiveness of your Facebook marketing campaigns. Ensure thorough testing and continuous optimization to achieve the best results.
FAQs
What are Facebook deep links?
Facebook deep links are URLs that direct users to specific content within a mobile app or website from Facebook ads, posts, or messages, enhancing the user experience by minimizing the steps needed to reach the desired content.
Are Facebook deep links compatible with both iOS and Android?
Yes, Facebook deep links are compatible with both iOS and Android. Ensure you configure URL schemes for iOS and intent filters for Android, and include the necessary App Links metadata.
What data can I track with Facebook deep links?
If you create Facebook deep links through Replug, you will be able to track click-through rates, user engagement, conversion rates, and other valuable marketing metrics.
TikTok’s skyrocketing popularity has opened up exciting new opportunities for businesses to reach fresh audiences and measure the success of their campaigns. One of the best ways to track your marketing efforts on TikTok is by using UTM tags.
But let’s be honest—creating UTMs isn’t always straightforward. Many people end up using clunky methods like Google Sheets to manage their UTMs. That’s where we come in. At Replug, we designed a free UTM builder to simplify the process and help you get the most out of your TikTok ads.
In this guide, we’ll show you how to create UTMs for TikTok ads effortlessly. By the end, you’ll be able to track your campaigns with precision and make data-driven decisions to boost your marketing success.
What are UTM parameters?
UTM parameters, also known as UTM tags or UTM codes, are snippets of text appended to a URL to track the source, medium, campaign, term, and content of a marketing link. These parameters help marketers understand where their website traffic is coming from and how users interact with their marketing campaigns.
Here’s a breakdown of the five UTM parameters:
Source (utm_source): This parameter identifies the specific source of the traffic, such as the platform or website where the link was clicked. For example, if you’re running ads on TikTok, the source would be “tiktok”.
Medium (utm_medium): The medium parameter describes the marketing medium or type of traffic, such as email, social, or CPC (cost-per-click) advertising. For TikTok ads, the medium could be “cpc” (cost-per-click).
Campaign (utm_campaign): This parameter specifies the name of the marketing campaign associated with the link. It helps differentiate between different campaigns running simultaneously. For example, if you’re running a summer sale campaign on TikTok, the campaign name could be “summer_sale”.
Term (utm_term): This parameter is typically used for paid search campaigns to identify the keywords associated with the ad. However, for TikTok ads, it may not be as relevant unless you’re running keyword-targeted campaigns.
Content (utm_content): The content parameter allows you to differentiate between different elements within the same campaign. For example, if you’re testing two different ad creatives for your TikTok summer sale campaign, you could use “video_ad1” and “video_ad2” as content identifiers.
Why should you use UTM tags on TikTok?
Using UTM tags on TikTok offers several important benefits for marketers:
Track campaign performance:
UTM tags enable you to track the effectiveness of your TikTok campaigns accurately. By appending UTMs to your ad URLs, you can monitor metrics such as clicks, conversions, and engagement specific to each campaign, source, and medium.
Identify traffic sources:
With UTM tags, you can pinpoint the exact sources driving traffic to your website from TikTok. Whether it’s from organic posts, paid ads, or influencer collaborations, UTMs help you understand which channels are delivering the most value.
Measure ROI:
By tracking the performance of your TikTok campaigns using UTMs, you can calculate the return on investment (ROI) more precisely. This data allows you to assess the cost-effectiveness of your marketing efforts and allocate your budget more effectively in the future.
Optimize campaigns:
UTM-tagged URLs provide valuable insights into user behavior and preferences. By analyzing UTM data, you can identify trends, determine which content resonates best with your audience, and optimize your TikTok campaigns for better results.
Enhance reporting:
UTM parameters make it easier to generate detailed reports on your TikTok marketing activities. Whether you’re reporting to clients, stakeholders, or your team, UTMs provide clear and granular data that can support your analysis and decision-making.
Facilitate A/B testing:
UTMs allow you to conduct A/B tests effectively by tracking different variations of your TikTok ads or content. By comparing the performance of URLs with different UTM parameters, you can identify which strategies yield the highest conversion rates and refine your approach accordingly.
How to create UTMs for TikTok ads using Replug?
Replug is a URL shortening and tracking platform that allows you to create custom short links with UTM parameters for tracking purposes. Here’s a step-by-step guide to creating UTMs for TikTok ads using Replug:
Step 1: Sign in to Replug
Visit the Replug app and sign in to your account. If you don’t have an account, you can sign up for free.
Step 2: Enter campaign and URL details
Once logged in, simply choose a campaign on your dashboard (create a new campaign if you’re a new user) and enter the TikTok campaign URL in the “URL to shorten” field.
Step 3: Configure UTM parameters
In the campaign creation process, you’ll have the option to add UTM parameters to your links. Specify the UTM parameters according to your campaign requirements. This typically includes parameters like source, medium, campaign, term, and content.
Note: For TikTok ads, ensure that you set the source as “tiktok” and the medium as “cpc” (cost-per-click), or any other relevant medium depending on your campaign goals.
Step 4: Generate short link
After configuring the UTM parameters, click the “Create” button and proceed to generate a short link for your TikTok ad. Replug will automatically create a shortened URL with the specified UTM parameters appended to it.
Step 5: Customize the URL slug
Replug allows you to customize the shortened URL. You can choose a unique identifier or keyword to make the link more memorable or reflect your content.
Step 6: Use shortened URL in the TikTok ad
Copy the shortened URL generated by Replug. Paste this URL as the destination URL in your TikTok ad setup when creating or editing your ad campaign.
Step 7: Track performance
Once your TikTok ad campaign is live, Replug will track the performance of the shortened URL with UTMs. You view analytics and track metrics such as clicks, conversions, and engagement for your TikTok ad campaign.
Note: Remember to analyze the data provided by Replug to optimize your TikTok ad strategy and maximize your marketing efforts. Happy tracking!
Final Note
UTM tags are invaluable tools for marketers looking to optimize their TikTok ad campaigns and maximize their ROI. By leveraging Replug’s UTM builder, you can easily create custom short links with UTMs, track the performance of your campaigns, and make data-driven decisions to achieve your marketing objectives.
FAQs
Is the TikTok UTM Builder compatible with all types of TikTok ad campaigns?
Yes, the TikTok UTM Builder is compatible with all TikTok ad campaigns, including video ads, sponsored hashtag challenges, branded effects, and influencer partnerships.
How do I track the performance of my TikTok ad campaigns with UTMs?
Replug automatically tracks the performance of the shortened URLs with UTMs. You can log in to your Replug account to access analytics and track metrics like clicks, conversions, and engagement for your TikTok ad campaigns.
Does Replug provide real-time analytics for TikTok ad campaigns?
Yes, Replug offers real-time analytics, allowing you to monitor the performance of your TikTok ad campaigns as they unfold. You can track clicks, conversions, and other engagement metrics in real-time to make timely adjustments and optimizations.
What good is all the effort you put into creating engaging content and driving traffic to your website if it doesn’t result in meaningful actions?
Therefore, having a powerful tool at your disposal can help you not only boost your conversion rates but also understand exactly how and why your audience is taking action.
And if you’re not using those advanced conversion tracking tools or not following the smart tips you’re probably missing out on a lot of revenue.
That’s why we are here with a quick guide just for you guys. So you can get your hands on some of the top-notch conversion tracking tools, tips, and much more…
Linkly simplifies link tracking, allowing users to monitor click activity on specific links. Utilize your own domain to generate custom branded short-links and promote your business with every click, making it an ideal tool for conversion tracking and marketing.
Sniply is a powerful marketing tool that allows users to add custom CTAs to any link they share. With Sniply, you can drive traffic back to your own website or landing pages.
Best for detailed link analytics and capture UTM parameters, setting up conversion goals, analyzing user journeys, UTM attributions etc. It gives you 100% data ownership, ensuring full control over your analytics data.
Mixpanel provides powerful conversion tracking tools for businesses, enabling better decision-making and growth monitoring. With Mixpanel, you can track user engagement and compare current trends to past performance, helping you optimize conversions and drive business success.
Kissmetrics provides powerful conversion tracking tools for businesses. With its advanced analytics platform, businesses can track customer behavior across their websites and campaigns, allowing for targeted optimization and increased conversions.
Sprinklr offers advanced conversion tracking featuires to optimize your social media presence. Monitor and enhance performance across platforms for improved engagement and increased conversions.
Conversion tracking is the process of monitoring specific actions users take on your website, app, or elsewhere, signifying that they’ve interacted with your brand in a way that’s valuable to your business.
But conversions go beyond just sales. They bring in a variety of valuable actions, such as:
Form submissions (e.g., contact forms, download requests)
App downloads (if you have an app)
And much more…
Importance of conversion tracking
By tracking conversions, you gain valuable insights into how well your marketing campaigns are performing and where you can optimize for better results.
Today, conversion tracking is not just a luxury but a necessity for any business looking to thrive in the competitive online landscape.
According to a study, conversion rate is the 4th most important metric for marketers. These numbers highlight the pivotal role that conversion tracking plays in modern marketing strategies. It’s not just about tracking sales; it’s about understanding customer behavior, optimizing campaigns, and maximizing ROI.
What are the benefits of conversion tracking?
When you start keeping track of your conversions, you open up a world of benefits. Here are some of the best ones:
Improved return on investment (ROI) – By understanding what’s working and what’s not, you can allocate your resources more effectively and maximize your return on investment (ROI).
Making smarter choices with data – Conversion tracking provides you with valuable data that you can use to make data-driven decisions about your marketing strategy. This data can help you identify trends, understand your target audience better, and create more effective marketing campaigns.
Fine-tuning your website and landing pages – Identify areas on your website or landing pages that are hindering conversions.
List out top content – You can use conversion tracking data to see which pieces of content are most effective at driving conversions. This information can be used to create more content that is likely to convert visitors into leads or customers.
Seeing which campaigns do the most – See which campaigns (paid ads, social media posts, email marketing) are driving the most conversions, allowing you to focus your budget and efforts on the most successful ones.
Gain customer insights – Conversion tracking data can reveal valuable insights into your customer behavior, helping you tailor your marketing messages and offerings to better meet their needs.
Smarter budget allocation – With conversion data in hand, you can allocate your marketing budget more effectively. You can invest more in the channels that are driving the most conversions and less in the channels that are not performing well.
Best conversion tracking tools
1. Replug
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Replug is a complete link management platform that allows brands to track a multitude of URL parameters such as clicks, conversions, and unique visitors to make informed decisions on doubling down on profitable streams.
With this conversion rate optimization tool, you can set goals for your campaigns to track and analyze how many conversions you have achieved for certain campaigns. Examine traffic parameters such as device type, browser, country, and IP to create targeted campaigns.
In easier words, Replug’s click analytics help you track where users click on your website or within links you’ve shortened. This provides insights into user behavior, such as which buttons or CTAs (calls to action) are most effective and where users navigate after clicking a link.
Linkly is another link management tool for marketers, as the platform provides shortened and branded links. With features like A/B testing and retargeting, it also helps one to optimize link performance. Besides that Linkly does help in conversion tracking. It provides insights into how many clicks on your links lead to desired actions, such as purchases or sign-ups. Depending on your needs, Linkly’s pricing might not be the most competitive. It’s always best to compare pricing plans of different tools before making a decision.
Sniply stands out for its unparalleled ability to track and analyze user behavior, empowering marketers to refine their content curation strategies based on genuine audience engagement.
While monitoring click-through rates on your call-to-action (CTA) provides valuable insights into the effectiveness of your content curation efforts, Sniply goes further.
It’s essential to recognize that while Sniply offers robust analytics features, its primary function remains centered around content marketing and enhancing engagement through strategically placed CTAs.
An affordable yet advanced alternative to Google Analytics. It automatically captures most user actions on your website or app without any developer dependency.
Some of the key metrics you will see on the web analytics dashboard include total visitors, page views, covered events, bounce rate, scroll depth, time spent on the page, top traffic channels/sources, devices, locations, and top-performing keywords, etc.
Besides that with the multi-touch attribution feature, one can even capture UTM parameters (tags used to track campaign performance) and backfill data even if a user signs up later.
Or segment users based on various criteria like demographics or behavior. This lets you analyze conversion rates for specific user groups. You can also visualize conversion funnels to pinpoint drop-off points where users abandon the conversion process.
Now let’s get back to our traditional analytics tools. Just like Usermaven, this powerful analytics platform allows you to track user behavior across platforms and devices.
Mixpanel excels at creating custom funnels and reports, enabling you to analyze the entire conversion journey and identify bottlenecks. By understanding user behavior, you can identify areas for improvement and optimize your product or website to drive engagement and conversions. Other than that the platform offers clear visualizations and insightful reports, which allows you to make data-driven decisions to achieve your marketing goals.
However, keep in mind that setting up and configuring Mixpanel can require some technical knowledge, especially for complex tracking needs.
Another user behavior analytics platform with a focus on customer journey analysis, Kissmetrics helps you understand the “why” behind user actions. By analyzing user behavior patterns, you can identify drop-off points to personalize the experience and improve conversion rates.
However, there are some drawbacks to using kissmetrics as well. Take for example the platform lacks a free tier and has a starting price point that might be steep for small businesses or startups.
Besides that when compared to some competitors, the conversion tracking platform platform might have fewer out-of-the-box integrations with other platforms. This might require additional development work for certain setups.
Matomo prioritizes privacy and data ownership. Unlike some analytics tools, it keeps your website visitor data on your own server, giving you complete control. You can customize what data is collected and avoid relying on third-party servers.
However, this self-hosted approach requires some technical setup compared to hosted solutions. Additionally, the user interface might feel less intuitive for beginners, and some advanced features require paid plans. Despite these drawbacks, Matomo’s focus on privacy and data security makes it a strong choice for businesses prioritizing user data control.
ContentStudio helps you manage your social media campaigns all in one place. This lets you see how different pieces of content are performing within a campaign, which can help you identify what types of content are most effective at bringing in conversions.
Overall, this all-in-one content marketing platform offers built-in conversion tracking functionalities. For example, you might create a campaign to promote a new product launch. By tracking the performance of different social media posts within that campaign in CS you can see which posts are generating the most interest and conversions.
Sprinklr is a comprehensive social media management platform used by businesses worldwide. It offers tools for scheduling posts, engaging with audiences, and analyzing performance across various social media channels. Its advanced analytics provide valuable insights into audience behavior and campaign effectiveness, conversion tracking helping brands make data-driven decisions.
Kindly choose a slot that suits your schedule from the available options below.
Top tips for effective conversion tracking
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Define clear conversion goals: What actions do you want users to take on your website or app? Be specific and measurable.
Set up conversion tracking correctly: Ensure your tracking code is implemented accurately to capture all conversion data.
Track multiple conversion points: Don’t just focus on sales; track other valuable actions like sign-ups, downloads, or video views.
Segment your data: Analyze your conversion data by different segments (e.g., traffic source, device type) to gain deeper insights.
Regularly review and optimize: Monitor your conversion data and make adjustments to your marketing campaigns and website based on your findings.
As we wrap up, it’s clear that conversion tracking isn’t just a trend—it’s a necessity for businesses aiming to thrive in the digital age. By utilizing the right tools and following smart tips, businesses can gain valuable insights, optimize their marketing efforts, and ultimately drive more revenue.
FAQs about conversion tracking
Why do I need conversion tracking?
Conversion tracking shows how well your marketing efforts drive sales or desired actions (sign-ups, downloads). Optimize campaigns to get more results for your investment.
How do you track customer conversion?
Use website tags, and UTM codes, or track specific actions like purchases or form submissions to see how customers convert.
What is the goal of conversion tracking?
To understand which channels (social media, email) bring in the most valuable customers by tracking conversions.
What is conversion rate tracking?
Conversion rate tracking calculates the percentage of visitors who take a desired action (e.g., buy something).
What is conversion tracking protocol?
Conversion tracking protocols ensure consistent and accurate data collection across different platforms.
How do you keep track of the conversion rate?
Divide the number of conversions by total visitors and multiply by 100% to find your conversion rate.
What is the recommended way to track conversions?
Use conversion tracking tools like Replug for simplified setup, tracking, and analysis of your conversion data.
What is the difference between a micro conversion and a macro conversion?
Micro: Smaller actions like adding items to a cart.
Macro: Bigger goals like completing a purchase or signing up for a service.
Are tracking pixels illegal?
Tracking pixels is not illegal, but respecting user privacy and getting consent for data collection is crucial.
Who uses pixel tracking?
Marketers or product owners use pixel tracking to understand ad performance and website visitor behavior.
What is the difference between tracking pixels and cookies?
Pixel: Tiny image that sends data when loaded, works even with cookie blocking.
Cookie: Small data file stored on the user’s device, privacy concerns exist.
Follow our in-depth guide on TikTok retargeting using Replug. With easy-to-follow steps and expert insights, we’ll walk you through everything you need to know to reconnect with your audiences and convert more.
Replug is an all one branded link management solution that allows you to manage your link with powerful features such as branded link shortening, link retargeting, deep linking etc., backed up by powerful link analytics.
Before we dive into the topic lets know how TikTok retargeting work, and some key retargeting facts & figures that you must know.
Spend less money on ads & convert bounced visitors with retargeting links.
How does TikTok retargeting works?
TikTok retargeting ads work by targeting users who have already interacted with your brand or website. These ads use pixel tracking to identify users who have visited your site or engaged with your content on TikTok.
Once identified, TikTok displays ads specifically tailored to these users, increasing the likelihood of conversion by reminding them of your brand or products. This method maximizes ad relevance and improves overall campaign performance.
Retargeted ads have a CTR 10 times higher than regular display ads
30% of consumers have a positive reaction to retargeted ads, leading to increased brand recall
Retargeting can lead to a 38% increase in revenue for e-commerce businesses
56% of marketers use retargeting to cross-sell to existing customers
Mobile retargeting ads perform 13 times better than desktop retargeting
The global retargeting market is expected to reach USD 4450.88 million by 2028, growing at a CAGR of 15.66%
A complete link management solution
for marketing professionals & agencies.
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Step by step guide to TikTok retargeting
Let’s take a look at the key steps involved in the process:
i. Log in to your Replug account
First things first, sign up for a Replug account. It offers a 14-day free trial. Once signed up, log in to your Replug account to get started with your retargeting campaign.
After the successful login, you’ll land on the Replug dashboard where you’ll see the menu with different options as well as account statistics.
ii. Create a retargeting campaign
Go to the Manage option from the top menu. Click on the Campaigns option from the drop-down menu.
Now you’ll reach the Campaigns page. Click on the New Campaignoption to create a new campaign for the retargeting project.
Before you create a new campaign, the next window about choosing the brand will appear. Choosing the brand is inevitable for creating a campaign in Replug.
So, choose the right brand for the campaign or create a new one if you want to. Once you choose the brand, go ahead.
iv. Select retargeting campaign type
This is one of the important steps in the process because this is the part where you tell Replug to make this a retargeting campaign.
First of all, name your campaign, then choose the custom domain if you want to, and finally, select the campaign type. All you need to do is to select the Retargeting Pixel option. Just check the box in front of the retargeting pixel option.
Click on the Next button to proceed.
v. Add retargeting code
In the last step, you will have to select the retargeting platform. To do so, click on the drop-down menu and go through the social media network names.
You can choose the already existing TikTok retargeting code you created before, or else you can create a new retargeting pixelfrom the button below.
If you want to create a different retargeting code, click on the button and choose the social media platform where you’d be retargeting the audience.
If you opt to create a new retargeting pixel, you’ll have to choose the platform, such as Facebook, Quora, or LinkedIn. And, then you would have to give your pixel a unique name, and then finally add the pixel ID from the same social network.
Save the campaign, and you’re all set.
TikTok retargeting best practices and important tips
For effective TikTok retargeting, consider these best practices and tips:
Define goals: Clearly define your retargeting goals, whether it’s driving conversions, increasing engagement, or building brand awareness.
Segment audiences: Segment your audience based on their interactions with your website or app to create tailored retargeting campaigns.
Personalization: Personalize your retargeting ads to resonate with your audience and encourage them to take action.
Frequency capping: Set frequency caps to avoid overwhelming users with too many retargeting ads, which can lead to ad fatigue.
A/B testing: Test different ad creatives, messaging, and targeting strategies to optimize performance and identify what resonates best with your audience.
Optimize landing pages: Ensure your landing pages are optimized for conversions to maximize the effectiveness of your retargeting campaigns.
Monitor & adjust: Regularly monitor the performance of your retargeting campaigns and make adjustments based on data insights to improve results over time.
Yes, TikTok offers retargeting capabilities through pixel tracking, allowing advertisers to target users who have previously interacted with their brand or website.
2. What type of advertising does TikTok use?
TikTok supports various types of advertising formats, including in-feed ads, branded effects, hashtag challenges, and branded lenses, providing advertisers with diverse options to engage with users creatively.
3. Why is my TikTok CPM so high?
High TikTok CPM (Cost Per Mille) can be attributed to factors such as high demand for ad inventory, competition among advertisers, audience targeting specificity, and the quality of ad creative and messaging.
4. How are TikTok ads curated?
TikTok ads are curated based on the advertiser’s targeting preferences and campaign objectives, utilizing data insights and algorithms to deliver relevant and engaging content to users based on their interests and behaviors.
It’s no surprise that brands and influencers are eager to find new ways to get eyeballs, grasp attention, and talk to people regardless of the platform.
There are a ton of channels of communication these days, such as social media, newsletters, online ads, TV commercials, billboards, and more.
Social media is a powerful avenue to build awareness, spread the word, and market a product. Statistics report that Facebook has above 3 billion monthly active users, while YouTube has over 2.4 billion, monthly active users – no wonder brands and agencies are trying to dominate social media.
One of the aspects of reaching out to prospects and connecting with the relevant audience is to use the retargeting technique through social media platforms.
Let’s dive deep into what retargeting is and how one can use social media platforms to do retargeting.
What is social media retargeting and its importance in the digital world?
Retargeting is a marketing strategy to remarket a product to the same audience that has previously shown some interest in it.
Have you ever had a chance to see the display ads about the website you visited the other day? It happens to all of us and some of us wonder how this happens – well, now you have the answer.
Social media retargeting is just the same retargeting concept applied to social media networks. Advertisers try to meet, engage, and convert the same visitors who visited them before using social media retargeting campaigns.
Here are the three reasons why it’s important in the digital world:
i. Global reach: Since these social media platforms allow marketers and brands to reach a global audience, social media retargeting has essentially become an important digital marketing tool to remarket a product or service worldwide.
ii. Effective targeting: One of the reasons why social media retargeting is crucial to any digital marketing campaign is that it’s quite effective when it comes to targeting the prospective audience. The ad campaigns without clear targeting are hit-and-miss.
iii. Faster results: Retargeting is essentially remarketing to the audience that has shown some interest in the product before. So, it’s a type of advertising campaign that usually brings quicker outcomes as compared to normal advertising campaigns.
It’s safe to say that social media retargeting is inevitable in today’s digital marketing realm where billions of users log in to multiple social media platforms daily to chit chat, get updates, and connect with loved ones.
How social media retargeting works?
Since everyone uses at least one major social media platform like Facebook, YouTube, or Instagram, it gets easier for brands to reconnect with prospective clients through social media retargeting.
Here’s how social media retargeting works:
Social media networks provide a piece of code called “pixel” that goes into your website or landing page code that collects data about the user’s behaviors, actions, and performance. Usually, the social media platform guides users on how to insert the pixel code and where to insert it in the website code.
It’s a very effective code for social media platforms to track user actions on the website and helps advertisers retarget those same users on the social media network.
However, it doesn’t collect any sensitive information or user data, such as credit card numbers or passwords. The only purpose of adding a pixel of a social media network is to help the advertiser/brand retarget the audience through a social media retargeting ad campaign.
Best tool for retargeting on social media platforms
Retargeting on social media with Replug
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Replug is an excellent URL management tool that offers several link management services, such as URL shortening, deep links, bio links, retargeting, A/B testing, and QR codes.
When it comes to retargeting on social media, Replug can come in handy. It helps users retarget their audiences across different social media networks, such as Facebook, Twitter, LinkedIn, Pinterest, TikTok, Quora, and Google. Besides, it also has a custom option for using a customized pixel.
Social media retargeting benefits with Replug
Social media retargeting offers several benefits for businesses looking to maximize their marketing efforts. While, Replug enhances the benefits of social media retargeting by providing robust tools and features to reach target audiences, drive conversions, and maximize marketing effectiveness.
1. Increased conversion rates:
Replug’s retargeting capabilities enable businesses to reconnect with users who have engaged with their shared links. By targeting these already interested users, businesses can boost conversion rates effectively.
2. Enhanced brand recall:
Reinforces brand awareness and recognition among potential customers with retargeting. This increases the likelihood of users remembering the brand when they are ready to make a purchase decision.
3. Personalized advertising:
Empower businesses to deliver personalized ads to users based on their previous link interactions. This personalized approach enhances engagement and conversion rates by catering to users’ specific interests and behaviors.
4. Cost-effective marketing:
Replug’s retargeting options optimize advertising spending by targeting users who are more likely to convert. This results in higher ROI and more efficient allocation of marketing budgets.
5. Reduced cart abandonment:
Many users abandon their carts before completing a purchase. Running retargeting campaigns with Replug can remind these users about the products they showed interest in, encouraging them to return to complete their purchase.
6. Cross-selling and up-selling opportunities:
Running retargeting campaigns can also be used to promote related or complementary products to users based on their previous purchases or browsing history. This presents opportunities to increase the average order value and maximize revenue.
7. Improved customer engagement:
By delivering relevant and timely ads, businesses can keep their brand top-of-mind and engage users throughout their customer journey. This ongoing interaction fosters stronger relationships with customers and encourages repeat purchases.
8. Measurable results:
Replug provides comprehensive analytics and tracking capabilities, allowing businesses to monitor the performance of their retargeting campaigns in real-time. This data-driven approach enables businesses to optimize their campaigns for better results.
Top 3 social media retargeting strategies
It’s always best to know the top priorities when it comes to the application of a marketing tactic. Here are the three social media retargeting strategies every marketer should know:
1. Target a specific audience
Creating an ad campaign tailored toward a specific audience is always better than shooting in the dark. One of the essential retargeting strategies a marketer can apply is to handpick a segment of the audience and serve them specific ads with a goal in mind.
Since retargeting does ensure that the ad shows to the specific audience, the offer must also be inclined toward the desire of the target audience.
For instance, if you’re retargeting the audience that has clicked on your accounting software page, you can create a limited-time discount offer on the very software for the specific audience to make a purchase. Now you can create a landing page for the offer and retarget the same audience to showcase the offer.
2. Retarget on multiple social media platforms
One of the easy wins when it comes to social media retargeting is that one should remarket across different social media platforms. If you’re using multiple social media platforms to share your content, interact with your followers, and build a community, then you must retarget the audience on all those platforms.
If you settle for just one social media platform like Facebook even when you have a decent number of followers on LinkedIn and Instagram, then you’d probably be missing out on a lot of sales and marketing opportunities.
3. Track campaign performance
Tracking is crucial to understanding user behavior, audience demographics, ad creative quality, and audience buying power. A reliable tracking system would enable advertisers to improve their campaigns going forward.
There can be different types of campaign tracking, such as URL tracking, heatmaps, conversion, etc – so, it’s up to the brand/advertiser that is launching the retargeting campaign.
For instance, if you’re tracking URL clickability, then you can use Replug to set up a branded short URL retargeting campaign using the method mentioned earlier in this article. The analytics section will keep you updated with all the statistics on the URLs in your retargeting campaign.
Remember that there is a whole heap of other retargeting strategies that can be implemented when running a social media retargeting campaign. However, the above-mentioned ones are the most fundamental yet meaningful.
Let’s take a look at a couple of social media retargeting examples that we came across:
1. OrangeHost is retargeting visitors on Instagram
OrangeHost is one of the most affordable web hosting services on the market. This hosting company uses a retargeting marketing strategy.
When a visitor lands on their website to go through the web hosting plans, the chances are that this person is going to see this Instagram ad at some point.
It’s a retargeting Instagram ad of OrangeHost – trying to convert their website visitors into paying customers.
Interesting, right?
2. Envato Elements is remarketing the audience on YouTube
Envato Elements is a creative marketplace that provides designers and creators with stock videos, photos, elements, icons, and much more.
They also send out email newsletters to the members and affiliates. After opening one of their recent email newsletters, we now see their ads on YouTube.
It seems like there is a retargeting campaigns is in place.
https://replug.io/blog/retargeting-ad-examples/
Social media retargeting: Success stories
Here are the few social media retargeting success stories worth mentioning:
1. Vedia works with Criteo to increase sales
Vedia has successfully implemented a social media retargeting strategy by utilizing Criteo’s programmatic technology to expand its customer base on Facebook, resulting in a 15% increase in overall sales across various campaigns.
By leveraging Criteo’s extensive network of publishing partners and integrating with Facebook, Vedia gained insights into buyers’ entire journey, spanning from discovery to purchase.
It’s been learned that it not only widened Vedia’s reach along the purchase path but also reduced campaign cost per order (CPO) by nearly 20% and cost of sale (COS) by 7%.
2. Madewell customizes ads to convert the audience
Madewell is one of those advertisers that effectively utilizes Facebook retargeting to reconnect with website visitors and entice them to make purchases.
By tailoring remarketing ad campaigns on social media platforms and in-lining them with user’s behavior on their site, this company enhances the shopping experience for users, presenting them with a curated selection of items.
This retargeting advertising strategy moves the needle for Madewell, encouraging customers to make a purchase.
3. Expedia uses FOMO to push prospects to take action
Expedia is a top-tier travel and booking platform that operates in multiple countries and territories.
It’s been learned that they target the Facebook audience searching for destinations, flights, and smart hotel experience.
They smartly create Facebook ad campaigns around “last minute deals” and choose CTA phrases like “Book Now” to attract the audience that might be traveling soon.
Not only do they get a chance to meet the right audience for their product, but they also use the urgency factor to convert the prospects into customers.
There are hundreds of examples of brands that are successfully implementing social media retargeting campaigns on different social media platforms.
Let’s conclude: Ready to retarget visitors who click on your short links?
Social media marketing continues to evolve. The social media ad platforms are changing for the better. New social media monetization opportunities are popping up. More and more people are embracing social media. No wonder it’s an interesting time to be alive.
Since marketing is a crucial element of social media, brands, organizations, and agencies are trying to scratch the surface of social media platforms to create their dominance against competition.
Social media retargeting is a widely used engagement strategy by brands, influencers, and marketers. The purpose of discussing retargeting is to enlighten you with this opportunity to remarket your offer to prospects on social media.
Replug is used by thousands of users worldwide for URL shortening, so they must understand how valuable the clicks on their shortened URLs are.
Social media retargeting using the power of Replug allows users to re-engage the audience that clicked on your short URLs and present them with an offer they can’t refuse.
Moreover, the link analytics section gives you insights into your short URL performance. It’s safe to say that measuring clicks, unique clicks, total conversions, and conversion rates has never been this easy.
While it seems like Replug is just a URL shortener, it does offer several features, such as bio links, deep links, and A/B testing – it’s a complete URL tracking package for marketers, businesses, influencers, and entrepreneurs. Try it for free!
FAQs about social media retargeting
Let’s answer some of the burning questions about social media retargeting:
What is the difference between targeting and retargeting?
The difference between targeting and retargeting is that when you’re targeting an audience, you’re trying to reach a new audience that hasn’t heard about you before. Whereas when you retarget, you’re trying to connect with the audience that has visited your website or landing page before.
Is retargeting an SEO technique?
Retargeting isn’t an SEO technique. Instead, it’s more of an online advertising technique used by advertisers and marketers to reach the audience that has shown some interest in the product or service before. So, the retargeting campaign ensures remarketing your product or service to the same audience and brings them on board with the conversion.
What is the first step of retargeting?
The first step of retargeting is to identify the target audience, meaning figuring out who your audience is and where they exist. Once identified, you can create a retargeting strategy to reach out to them and offer them something they might be interested in.
What are retargeted ads?
Retargeting ads are a type of ad campaign intended for the audience that has visited your website or landing page before but never took any action.
How to do retargeting ads on Instagram?
Retargeting ads on Instagram can be run through your Facebook ads account. All you need is to set up your Facebook Pixel on your website or landing page and then create a retargeting ad campaign through Facebook and choose the Instagram platform for targeting the audience.
