Tag: link management tools

  • Top 10 Bitly alternatives and competitors in 2025

    Top 10 Bitly alternatives and competitors in 2025

    Back in 2008, Bitly changed the game for link shortening, but as the software landscape grew, so did the number of Bitly alternatives

    While Bitly still packs a punch with its features, the price tag can be a bit much for some agencies.

    That’s where we come in! Our team of experts took a deep dive into comparing Bitly with the newer, more affordable multi-tasking link shorteners. 

    We focused on premium agency plans to help you find a platform that fits your budget and needs.

    Look at these Bitly alternatives — we’re sure you’ll find one that works perfectly for your agency!

    A comparative analysis between Bitly and Bitly alternatives

    1. Replug

    replug

    When it comes to finding an alternative to Bitly, Replug tops the list as the best option. It’s more than just a URL shortener—Replug is a comprehensive link management powerhouse that caters to individuals, small businesses, and large corporations.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Key features of Replug

    • Create custom short links with your domain to maintain brand consistency.
    • Add CTAs to your links to boost engagement and conversions.
    • Design stunning bio landing pages to centralize your online presence.
    • Utilize retargeting pixels to retarget users who click your links, ensuring you’re connecting with interested prospects.
    • Track every click, share, and interaction with robust analytics.
    • Create a white-label dashboard to gain complete control over your agency’s branding with customizable domains, logos, and interface.
    • Seamlessly connect the physical and digital worlds with Replug’s powerful QR Code feature.
    • Manage your links on the go with a handy Chrome extension.

    Here’s what makes it exceptional:

    • Bitly caps branded links at 3,000 links for $300/month, while Replug offers unlimited branded links for just $19/month—a budget-friendly solution for agencies.
    • Replug’s large agency plan supports up to 250 bio links, allowing you to consolidate your online presence beautifully. In contrast, Bitly’s premium plan limits you to 10 custom landing pages.

    Replug is a reliable, user-friendly, and, most importantly, affordable link-shortening tool. If you want extensive features on a single dashboard, we suggest Replug with 14 days free trial.


    Features
    Bitly
    (Premium)

    ($300/month)
    Replug
    (Agency – Large)

    ($299 /mo)
    Branded links3000 links/monthUnlimited
    Bulk link shortening 3,000 links/CSVUnlimited
    Link clicks Unlimited Unlimited 
    Deep linksAvailable Unlimited 
    Bio-landing pages 10250
    Traffic routing Not availableAvailable
    Retargeting Pixel Not availableUnlimited
    Custom CTAsNot availableUnlimited
    QR Codes200Unlimited
    UTM builderAvailableAvailable 
    White-label dashboardsNot available Available 
    Change destination link 50/moUnlimited 
    QR scans Available Unlimited 
    Clicks data 1 year of click & scan dataUnlimited 
    Campaign-level trackingAvailableUnlimited
    Country-level data Available Available 
    A/B testingAvailableAvailable
    Workspaces Available50
    Custom domainsAvailable50
    Chrome extensionAvailableAvailable
    A/B testingAvailableAvailable
    Add OG titles and descriptionNot availableAvailable
    Customer supportBasic Dedicated 

    Winner: Replug is the winner here, offering futuristic features like retargeting and in-depth analytics—all at a fraction of Bitly’s cost. It’s smart, simple, and tailored for agencies of every size.

    2. Rebrandly

    rebrandly

    Rebrandly is a comprehensive link management platform offering features similar to other top tools but with some distinct advantages. Rebrandly as an alternative to Bitly, excels in retargeting by allowing you to add retargeting pixels to links, enabling precise audience targeting for advertising campaigns.

    Also read: 7 Retargeting Best Practices Every Marketer Should Follow

    FeaturesBitly
    (Premium)
    ($300/month)
    Rebrandly
    (Growth plan)
    ($119/mo)
    ClicksUnlimitedUnlimited 
    Branded links30003,500 /month
    Clicks tracked1 year of click & scan dataClicks tracked
    Bio-link/link gallery10Available 
    QR-codes/month200 3,500
    RetargetingNot availableAvailable
    Deep linksAvailableAvailable
    AnalyticsAvailableAvailable
    Traffic routingNot availableAvailable
    CTA generationNot availableNot available
    UTMsAvailableAvailable
    Bulk link imports AvailableAvailable
    Link destination50/moAdd-on
    WorkspacesAvailable2
    Group permissionsNot available Available 
    24/7 supportAvailable Basic 
    Dedicated onboardingAvailable Not available 
    API-accessAvailableAvailable
    Chrome extensionAvailableAvailable

    Winner: This comparison was tough, but ultimately, Rebrandly outshines Bitly with superior customization and much more—all at a more affordable starting price of $119/month compared to Bitly’s $300/month. It’s the smarter, cost-effective choice for advanced link management.

    3. Short.io

    Short.io

    Third, we have short.io, a smart Bitly alternative, founded in 2015 by a group of tech enthusiasts passionate about simplifying digital marketing strategies. 

    Initially launched as short.cm, to be rebranded from Short.cm to Short.io to reflect its broader vision and global reach better. The platform expanded its features to meet these needs, introducing capabilities like geo-targeting, link expiration rules, branded QR codes, and advanced analytics.

    FeaturesBitly
    (Premium)
    ($300/month)
    Short.io
    (Enterprise)
    ($148) 
    ClicksUnlimitedUnlimited 
    Branded links3000Unlimited 
    Clicks tracked1 year of click & scan dataUnlimited 
    Geo-targetingAvailable Available 
    RedirectsAvailable Available 
    Bio-link10Not available 
    QR-codes/month200 Unlimited 
    RetargetingNot availableAvailable 
    CTA generationNot availableNot available
    Deep linksAvailableAvailable 
    AnalyticsAvailableAvailable 
    UTMsAvailableAvailable 
    Bulk link imports AvailableAvailable 
    Edit link destinations 50/moUnlimited 
    Multiple teamsNot available Available 
    Users Limited Unlimited 

    Winner: Both Bitly and Short.io excel in their respective areas, making the winner depend on your specific needs. However, one can choose Bitly for simplicity and reliability or Short.io for affordability and analytics.

    4. Sniply.io

    Sniply.io

    Sniply.io is a trusted platform used by over 100,000 marketers for content curation, link shortening, and gaining detailed insights to drive conversions.

    What sets Sniply apart is its unique feature that allows users to include a call-to-action (CTA) and A/B testing on every link they create, which can be placed on external websites.

    Also read: Top call-to-action tools – Proven CTA tips and tricks


    Features
    Bitly
    (Premium)
    ($300/month)
    Sniply
    (Business)
    ($59/month)
    ClicksUnlimitedUnlimited
    Branded links3000Unlimited
    Edit destination URLsAvailableAvailable
    QR codes200/moNot available
    Brand profilesAvailable15
    MembersNot available10
    No. of CTAsNot available50,000
    A/B testingNot availableAvailable
    Deep linksAvailable Not available 
    Link in bioAvailable Not available 
    Custom domainAvailableAvailable
    Click trackingAvailableAvailable
    Retargeting pixelsNot availableAvailable
    Reporting and analyticsAvailableAvailable
    Chrome extensionAvailableAvailable
    API accessAvailableAvailable
    Custom supportBasic Basic 

    Winner: It’s hard to declare a clear winner since both tools cater to different needs. Bitly shines with features like link-in-bio and QR codes, while Sniply focuses on CTA generation and A/B testing. However, when it comes to cost, Sniply stands out as the more affordable option, whereas Bitly offers a broader range of features.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    5. RetargetKit

    RetargetKit

    True to its name, RetargetKit excels in advanced retargeting capabilities, making it a powerful tool for affiliate marketers. With unlimited branded links and seamless integration with your existing tools, this Bitly alternative helps you boost conversion rates through A/B testing, helping you pinpoint what works best for your niche.

    FeaturesBitly
    (Premium)
    ($300/month)
    RetargetKit
    (Business) 
    ($49/ monthly)
    Branded Links3000Unlimited 
    Clicks Unlimited50,000 Clicks/Month
    Custom domain Available5
    Retargeting PixelsNot available5
    Call-to-action Not available Available 
    Bio-links105
    Link cloaking AvailableAvailable
    Team memberNot available3
    A/B testingsNot available Available
    GEO traffic routingNot availableAvailable
    Deep linksAvailableAvailable
    Tracking and analyticsAvailableAvailable
    Password protectionAvailableAvailable

    Winner: Retargetkit offers extensive features at a lower price. Its team members, A/B testing, and geo-traffic routing features make it suitable for small to medium enterprises. 

    Also read: 9 ways to multiply your sales with eCommerce retargeting

    6. Linkly

    LINKLY-Bitly alternative

    Linkly is a great tool for simple branded links to share across the multiple platforms. It offers features like branded links, UTM tracking, and real-time analytics, allowing you to monitor clicks, audience behavior, and campaign performance effectively. 

    However, Linkly offers a flexible pricing structure to suit different needs, starting with a free plan for beginners, which includes 500 tracked clicks per month. 

    Features Bitly
    (Premium)
    ($300/month)
    Linkly
    ($289/month)
    ClicksUnlimited500kper month
    Branded links3000Unlimited 
    Link cloaking AvailableAvailable
    Link expiry AvailableAvailable
    Google Sheets feedNot available Available
    Social media previews AvailableAvailable
    Retargeting pixelsNot availableAvailable
    Link in bio10 Not available 
    QR codesAvailableAvailable
    Traffic routingNot availableAvailable
    Tracking and analyticsAvailableAvailable
    OG titles and descriptionNot availableAvailable
    Custom domainAvailableAvailable
    Custom CTAsNot availableAvailable
    Chrome extensionAvailableAvailable
    Vast integrationsAvailableAvailable

    Winner: Linkly is more suitable for extensive marketing. It offers OG description and titles, retargeting pixels, and traffic routing at a lower price than Bitly. 

    7. RocketLinks

    ROCKETLINK

    RocketLink is a reliable link-shortening and retargeting tool that lets you customize URLs, track performance, and much more.

    It offers a comprehensive dashboard to track all your links and clicks in one place, making it easier to optimize your marketing strategies. 

    The major benefits RocketLink has as an alternative to Bitly is that pricing that’s much more budget-friendly than Bitly, giving you powerful link management tools without breaking the bank.

    FeaturesBitly
    (Premium)
    ($300/month)
    RocketLinks
    (Galaxy)
    ($69 / month)
    ClicksUnlimitedUnlimited
    Branded links30001000/month
    Link analyticsAvailableAvailable
    Vanity URLsAvailableAvailable
    Custom domainAvailable50
    Deep linksAvailableNot available 
    CTAAvailable100 Available
    Chrome extensionAvailableAvailable
    Retargeting pixelsNot available50 pixels
    Password protectionAvailableAvailable
    QR-codesAvailableAvailable
    UTMAvailableAvailable
    A/B testingNot availableNot available
    Customer supportBasic Not available

    Winner: While Bitly offers 3,000 branded links per month, Rocket Link provides 1,000. However, Rocket Link stands out with its extensive feature set, making it the clear winner overall.

    Also read: How to turn a link into a QR code

    8. TinyURL

    TinyURL-Bitly alternative

    TinyURL is one of the oldest URL shorteners, launched in 2002, and is known for its simplicity and ease of use. It provides basic URL shortening for free without requiring registration, making it accessible to casual users.

    However, TinyULR, as an alternative to Bitly, might be suitable for small-tier businesses, as the paid versions offer basic shortening and analytics, but they don’t include bio links or traffic routing features. 

    FeaturesBitly
    (Premium)
    ($300/month)
    TinyURL
    (Bulk)
    ($199.00 / mo and above)
    Branded links3000250,000
    Clicks tracked1 year of click & scan data250,000
    Edit link destinations 50/moUnlimited 
    Link expirationAvailable Available 
    Link analytics history1 year2 years 
    Clicks by geography Available Available 
    Branded domains Available 10
    QR-codes/month200 Not available 
    CTA generationNot availableNot available
    Link tags Available Available 
    Deep linksAvailableNot available 
    AnalyticsAvailableAvailable 
    UTMsAvailableNot available 
    Bulk link imports AvailableAvailable 
    Customer support tickets AvailableAvailable 

    Winner: Bitly is the superior choice for businesses with its advanced features like unlimited branded links, detailed analytics, and QR codes, while TinyURL offers a more affordable option with basic link management capabilities.

    9. PixelMe

    PIXELME

    PixelMe by Carbon6 is part of Amazon’s new embedded third-party apps program. When comparing Pixel Me and Bitly, you should know that:

    PixelMe stands out for its integration with Amazon attribution, making it particularly valuable for e-commerce marketers and Amazon sellers who want to track the performance of their links and ads on the platform.

    Bitly, on the other hand, offers strong link shortening and analytics capabilities, with branded links, QR codes, and much more, making it suitable for broad marketing campaigns and brand consistency.

    FeaturesBitly
    (Premium)
    ($300/month)
     PixelMe
    ($400/mo)
    Ad campaignsAvailableUnlimited
    QR codesAvailable Not available 
    Custom domainsAvailable10
    Email linksAvailableAvailable
    Retargeting pixelsNot available10
    Branded links3000/monthAvailable
    Link in bioAvailableNot available
    Deep links AvailableAmazon mobile app
    Amazon attributionNot availableAvailable
    Dedicated supportBasic Available
    Google adsNot availableAvailable
    Facebook adsNot availableAvailable
    Instagram adsNot availableAvailable
    TikTok adsNot availableAvailable
    Dedicated account managerNot availableAvailable
    UTMsAvailableAvailable
    Chrome extensionAvailableAvailable

    Winner: While Bitly excels in general link management, Pixel Me is the clear winner for e-commerce marketers and Amazon sellers. Its integration with Amazon attribution, support for ad campaigns across multiple platforms, and retargeting capabilities make it uniquely suited for driving conversions and optimizing sales funnels. 

    Replug Branded Short Links CTA
    Replug Logo
    Drive more clicks, conversions, and app installations by deep linking
    to your favorite platforms.
    Try deep links for free

    10. JotURls

    JotURL- Bitly alternative

    JotURL is a versatile link management platform that simplifies and enhances digital marketing efforts. The platform is mainly focused on analytics, and you’ll see features like advanced Conversion Tracker and more.

     With powerful analytics, JotURL provides real-time insights into clicks, conversions, and user behavior, helping marketers make data-driven decisions. 

    This Bitly alternative ensures security with HTTPS, link encryption, and spam protection while offering multi-platform sharing for greater engagement. 

    FeaturesBitly
    (Premium)
    ($300/month)
    JotURL
    (BUSINESS XL)
    (249 €/mo)
    Branded links3000250K
    Clicks Unlimited Unlimited 
    Link protection Available Available 
    BrandsAvailable100
    Personal brandingAvailable Available 
    UTMsAvailable 50
    Traffic routingNot availableNot available
    CTANot available Available
    QR codesAvailable150
    RetargetingNot availableAvailable
    Tracking and analyticsAvailableAvailable
    Analytics data storage1 year 2 year
    Custom supportBasic Available

    Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitly’s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year). 

    Final verdict

    For agencies looking to save costs without compromising on features, tools like Replug and Sniply are fantastic options. Their extensive features, from retargeting to advanced analytics, make them stand out.

    All in all, Replug.io remains our top pick for maximum value with its 14-day free trial and unbeatable pricing.

    Replug Branded Short Links CTA
    Replug Logo
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free

    Don’t wait—start converting long, unattractive URLs into branded vanity links and supercharge your campaigns today!

    FAQs on Bitly alternatives  

    What are the best Bitly alternatives?

    Replug, RocketLinks, and Sniply are great alternatives, offering affordable plans with retargeting, A/B testing, and more.

    Why should I use a link shortener?

    Link shorteners make links more user-friendly, help track engagement, and can be customized to improve branding and aesthetics.

    Can I retarget with Bitly alternatives?

    Yes, platforms like Replug offer retargeting features that help improve conversions.

    Which alternative is the best value for agencies?

    Replug is the best value, offering extensive features at an affordable price, including a 14-day free trial.

    Why choose Replug over Bitly?

    Replug provides unlimited branded links, retargeting, and analytics at a fraction of Bitly’s cost, which is perfect for agencies.

    You may also like:

    Best URL shorteners for 2025

    30+ great SaaS tools in the market today

    Bitly vs Linktree vs Replug: Which is better?

    Bitly vs Rebrandly vs Replug

  • Top-rated link management tools for 2025: In-depth analysis and review

    Top-rated link management tools for 2025: In-depth analysis and review

    Links are the backbone of the internet, connecting users to content, products, and brands daily. 

    But are your links working hard enough for your brand? 

    With a top-notch link management tool, you can transform basic URLs into custom URLs that reflect your branding and drive results.

    While standard tools handle the basics, advanced link management tools take it further with features like bio-link pages, custom CTAs, white-label boards, deep links, and retargeting pixels.

    They’re designed to elevate your digital strategy with actionable insights and customization.

    Ready to upgrade your link game?

    Explore our list of the top 10 link management tools for 2025. Compare features, pricing, and unique benefits to find the perfect match for your brand.

    A quick overview of tools with top features and ratings

    Benefits of using a link management tool

    Long URLs look suspicious, and people don’t trust such links. This is where link management tools come in. It allows individuals and businesses to take control back of their links. Link management tools help with content sharing, brand collaboration, and data tracking. Here are some other essential uses of link management tools. 

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Campaign performance optimization

    • Create multiple links simultaneously for large-scale campaigns.
    • A/B test links to find the best-performing URLs in your campaigns.
    • Use custom slugs to include keywords for better search rankings
    • Create custom CTAs to drive more traffic and conversions.

    Link expiration and redirection

    • Set expiration dates for limited-time promotions to manage traffic flow.
    • Redirect users to updated URLs without changing the original link.
    • Avoid broken links and keep campaigns evergreen.

    Enhanced QR code integration

    • Generate custom QR codes linked to trackable URLs in seconds.
    • Easily monitor offline-to-online QR scans with detailed analytics.
    • Optimize print campaigns by connecting them directly to digital channels.

    Geo-targeting and device-targeting

    • Direct users to region-specific pages for localized experiences.
    • Customize destinations based on devices for improved usability.
    • Add retargeting pixels to your links to redirect traffic to specific pages, optimizing marketing.
    Link management

    Affiliate and influencer management

    • Track affiliate or influencer performance by assigning unique links.
    • Reward partners based on their exact contributions.
    • Ensure transparency and accountability in partnerships.

    Automated UTM tagging

    • Automatically append UTM parameters to track campaigns effortlessly.
    • Ensure consistent tagging across platforms without manual errors.
    • Gain precise insights into marketing channel performance.

    10 best link management tools of 2025

    Now that you’ve checked out the ‘what’ and ‘why’ in our blog, let’s jump into our handpicked list of top link management tools for 2025.

    1. Replug

    replug

    Our top choice on this list is Replug – A modern link management tool packed with advanced features that help brands and marketers supercharge conversion rates. This dynamic platform redefines the way links are managed, as brands get access to a centralized hub where they can create, customize, and monitor links across multiple digital channels.

    Features Pricing
    Retargeting pixelBasic – $19 /mo
    Professional – $49 /mo
    Agency – $79 /mo
    Link shortening
    Link analytics
    White-label solution 
    Link rotators 
    Bio-link pages
    Deep links

    At its core, Replug isn’t solely about shortening URLs; it’s a multifaceted solution that crafts branded links infused with compelling calls to action and A/B testing. Its intuitive interface simplifies link management while offering high-end features like white label boards, link rotators, retargeting pixels, bio links, and deep links so brands can increase awareness and optimize campaigns.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Besides that, unlike most link management tools, Replug ensures protection from threats, offering reporting tools, access control, and SSL encryption for comprehensive link security.

    Replug reviews

    Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

    2. Bitly

    Replug-Bitly-alternative

    Bitly stands as a top-tier free URL shortener, trailing just behind Replug in its comprehensive offerings. It excels in URL shortening and provides additional functionalities like creating vanity URLs, enabling two-factor authorization, and offering analytics—all completely free of charge.

    Features Pricing Plans
    Url shortening Free – $0/month
    Core – $8/month
    Growth – $29/month
    Premiume – $199/month
    Link-in-bio
    QR-code
    Bulk link shortening

    Notably, Bitly ensures the reliability of your links, rarely experiencing downtime unless their services are halted. However, for elevated features such as enhanced user support and API access, a Bitly Enterprise subscription becomes necessary.

    Related: 9 Bitly Competitors That Agencies Should Try Out

    3. GeniusLink

    genius-link-shortener

    GeniusLink steps up as a sophisticated solution in the lineup, offering more than just link shortening. It not only condenses links but also provides comprehensive tracking capabilities, enabling a detailed understanding of the customer journey. One of its standout abilities lies in tracking transactions occurring beyond your website, delivering insights into off-site interactions critical for holistic analytics.

    Features Pricing Plans
    Dynamic link destinationsStarts at $6/mo and goes up to $2,503.50/mo.
    Custom links
    Link analytics
    Deep links

    Moreover, a standout feature of GeniusLink is its “no lock-in” approach, granting users the flexibility to regulate their links instantly without the need for additional tools or complex procedures.

    4. Tiny URL

    tinyURL

    TinyURL simplifies link shortening with its straightforward interface, allowing users to quickly create compact URLs. While it lacks extensive features, it excels in providing essential functionality without requiring a login.

    Features Pricing plans
    Quick URL creationFree – $0.00 /mo
    Pro plan starts at $9.99 /mo – $199.00 /mo 
    Bulk plan starts at $99.00 /mo – $1,499.00 /mo
    Analytics
    Custom domain

    Its ease of use makes it ideal for swift link management, catering to urgent needs, or for those seeking hassle-free URL customization. Additionally, TinyURL’s integration into browser toolbars streamlines the process, enabling users to generate concise links for any active webpage effortlessly.

    5. Capsulink

    capsulink

    Capsulink stands out as a comprehensive link management platform, offering a diverse array of features tailored for modern marketers and businesses. It goes beyond simple link shortening, providing an array of tools for optimizing, tracking, and enhancing link performance.

    Features Pricing Plans
    Link analysisPro – $10 /month
    Business – $40 /month
    Ultimate – $160 /month
    URL shortening API
    Cross-platform tracking
    QR code generation

    One of Capsulink’s standout features is its branding and customization options, allowing users to create visually appealing, branded links that resonate with their audience. From customizable domains to advanced branding elements, Capsulink enables users to elevate their brand’s online presence and credibility. 

    Replug Branded Short Links CTA
    Replug Logo
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free

    6. Sniply

    sniply

    Sniply is a handy tool for managing links and boosting social media engagement. It lets marketers add eye-catching calls to action to the articles and pages they share. 

    With Sniply, you can easily share links, keep tabs on performance, and see how engaged your audience is. It’s designed to amp up conversions by letting you customize, curate content, tweak code, gather data, and integrate smoothly.

    Features Pricing Plans
    Custom URL shortenerBASIC – $9 /mo
    PRO – $29 /mo
    BUSINESS – $59 /mo
    ENTERPRISE – Custom pricing
    Call-to-action URL shortener
    Link management and analytics
    Conversion optimization

    7. BL.INK

    Blink-Link-Management-Tool

    BL.INK offers a comprehensive platform for link management, tracking, and performance evaluation, showcasing insights through reports or seamless integration with tools like Google and Adobe. Its open API facilitates smooth integration with other systems, catering to organizations of all sizes while prioritizing security through customizable user access and top-tier features.

    Moreover, BL.INK enables measurement and monitoring of engagement touch points across journeys, allows keyword editing, and provides graphical insights into click patterns across specific timeframes and geographical locations.

    Features Pricing plans
    Reporting and statisticsExpert- $48/mo
    SMB- $99/mo
    Team- $299/mo
    Business- $599/mo
    Campaign management
    Third-party integration
    Customizable branding

    8. Rebrandly

    Rebrandly-alternative-Replug-shortener

    Rebrandly stands as a dependable link management solution tailored for enterprises, organizations, and marketing professionals seeking seamless tracking and sharing of shortened URLs. It simplifies the process for teams to craft, organize, and effortlessly distribute branded links.

    Features Pricing Plans
    Link retargetingLite – $13/mo
    Popular – $32/mo
    Professional – $99/mo
    Enterprise – starts from $625/mo
    Custom domains and slugs
    Bulk link creation and editing
    Link Gallery

    Furthermore, Rebrandly extends individuals and companies the opportunity to shorten and personalize the links they share, utilizing a designated domain name of their preference.

    Related: 9 Best Alternatives of Rebrandly For Agencies 

    9. t2m

    t2m-

    t2m stands out as an exceptional URL shortener offering branded links, leveraging concise links to enhance your brand’s visibility. Its custom URL-shortening platform combines various functionalities seamlessly. 

    Whether you aim to highlight your domain, set up redirects, or craft personalized vanity links, t2m is worth exploring. Its array of features extends well beyond those of a typical online link shortener, offering a comprehensive toolkit for brand enhancement and link management.

    Features Pricing plans
    URL managementBASIC – $5 one-time
    STANDARD – $9.99 /mon
    PRO $29.99
    PREMIUM – $89.99
    Branding & APIs
    Campaign management
    Detailed Analytics

    10. Linktree

    Linktree simplifies sharing multiple links by creating a single, customizable landing page. It’s a handy tool for individuals and businesses, allowing them to showcase various links—like social profiles, articles, and websites—using one easy-to-access page.

    FeaturesPricing Plans
    Consolidates multiple linksFree – $0
    Starter – $5Pro – $9 per month
    Premium – $2 /month
    Customizable landing page
    Simplifies social media links
    Directs users to diverse URLs

    Linktree helps organize content in a neat and personalized way, making it effortless for visitors to explore different online destinations from a single link. It’s a popular choice for improving social media bio links, giving users a smart and simple way to present a range of content without any constraints.

    Related: 10 Best Bio Link Tools For 2024| Reviews & Pricing

    Not quite clear yet? Here are 10 factors to consider when choosing a link management tool.

    Top factors to consider when choosing a link management tool

    Choosing the right tool is important for your business growth. However, a little research and upfront work should save you a lot of time.

    When selecting the ideal link management tool, several factors warrant consideration for effective decision-making:

    1. Link tracking and analytics

    • Accuracy: Ensure the tool provides accurate tracking of clicks, conversions, and other relevant metrics.
    • Real-time analytics: Real-time data allows you to monitor and respond to link performance promptly.

    2. Link customization

    White-Label-Branding

    3. Link retargeting

    • Retargeting options: Some tools offer retargeting capabilities, allowing you to create custom audiences based on link clicks for further marketing efforts.

    4. Compliance & security

    • SSL support: Ensure that links generated by the tool use SSL to guarantee secure data transfer.
    • Link expiration: The ability to set link expiration dates adds an extra layer of security.
    • GDPR compliance: Ensure the tool complies with relevant data protection regulations.

    5. Integration and compatibility

    link-management_integrations
    • Integration with other Tools: Check if the tool integrates seamlessly with your existing marketing and analytics tools.
    • API Access: API support allows for more extensive integration and customization.

    6. Link management features

    link-management_track-manage-campaigns
    • Link editing: The ability to edit links after creation can be crucial for correcting mistakes or updating destinations.
    • Link categorization: Organize links into categories or campaigns for better management.
    • Scalability: Choose a tool that can scale with your needs as your link management requirements grow.

    7. Link redirection and forwarding

    • 301 redirects: Ensure the tool supports 301 redirects for permanent links to maintain SEO benefits.
    • Custom redirects: The ability to create custom redirects for specific purposes is valuable.

    8. User permissions and collaboration

    • User roles: If you’re working in a team, having different user roles and permissions ensures secure and controlled access.
    • Collaboration features: Tools that support collaboration features like sharing and commenting can enhance teamwork.

    9. Cost and pricing structure

    • Transparent pricing: Look for clear and understandable pricing structures without hidden fees.
    • Free trial or demo: Test the tool before committing to a subscription to ensure it meets your requirements.

    10. Customer support

    • Support channels: Check the availability of customer support channels (email, chat, phone) and their responsiveness.

    Final verdict

    This is the day and age of digital marketing tools. Almost everyone has a social handle or website promoting themselves or their business.

    With that being said, URLs play an essential role in engaging your target audience. Hence, marketers need a tool that can make link management easier for them or their business.

    There are so many link management tools that can help you manage and grow your business. A complete link management solution that fits your needs and budget.

    Replug is a Superman in the link management industry – offering a variety of premium solutions that boost your link performance through branding & promotion. 

    However, keep in mind that if you’re a startup or mid-tier business, it’s smart to start with free trials to check if a tool suits your brand’s needs before committing financially.

    Conclusively, I would recommend you get started with Replug, as it’s way more than just a common link management tool.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    FAQs on link management tools

    What is a link management tool?

    A link management tool streamlines the creation, customization, and tracking of URLs. It allows users to monitor link performance, improve branding, and implement retargeting strategies. Ideal for marketers, it centralizes link control and enhances audience engagement.

    What is the best link management tool?

    Replug stands out as the premier link management tool, offering comprehensive features often missing in other tools, coupled with cost-effective pricing options.

    What features to consider when looking for a link management tool?

    Consider features like branded links, analytics, ease of use, and integration capabilities.

    How much does a link management tool cost on average?

    The cost of a link management tool varies widely, from free options to premium plans, depending on features and usage.

    What are some common benefits of a link management tool?

    Common benefits include enhanced branding through branded links, improved analytics for link performance, streamlined link organization, and increased click-through rates.

  • Top Linkly alternative of 2025: Linkly vs. Replug 

    Top Linkly alternative of 2025: Linkly vs. Replug 

    As 2025 unfolds, the race to find the ultimate link management tool is more intense than ever. 

    Marketers and businesses are no longer settling for basic link functionalities—they’re on the hunt for stronger solutions that deliver advanced analytics, retargeting, and branding capabilities. 

    If you’ve also been exploring tools like Linkly but feel room for improvement. This comparison will introduce you to Replug—a top Linkly alternative. 

    Both platforms are designed to empower marketers with branded links, redirecting features, and advanced branded management, but how do they truly stack up? 

    In this Linkly vs. Replug blog, we’ll compare these platforms side by side, dissecting their features, pricing, and limitations to help you discover the perfect fit for your link management needs.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free
    OverviewLinklyReplug
    DescriptionLinkly– a simple link management tool founded to provide marketers with a straightforward tool for link creation and basic analytics, Linkly has gained traction among businesses looking for a no-frills approach to link management.Replug positions itself as a comprehensive link management and marketing platform. It goes beyond simple URL shortening to offer a suite of tools designed to enhance your marketing efforts across various channels.
    Pricing starts from$34/month$19/month
    Best forLink rotations and retargetingComplete link management 

    Also read: Custom URL shortener: Benefits, purpose, and the best tools

    Feature-by-feature analysis Linkly vs. Replug 

    Feature comparisonLinklyReplug
    Link management 
    Link shortening YesYes
    Custom links YesYes
    SMS links YesYes
    Deep links YesYes
    Custom domainsYes Yes
    UTM tagsYes Yes 
    Link cloakingYes Yes 
    Link disguisingYes Yes 
    Bulk link importYes Yes 
    Bulk link exportYes Yes 
    Link previews Yes Yes 
    Password protect short linkNo Yes 
    Link expiration YesYes 
    Traffic routing and retargeting
    Link rotation Yes Yes 
    Link redirection YesYes 
    Retargeting pixel Yes Yes 
    Redirect by countryYes Yes 
    Redirect by deviceYes Yes 
    A/B test linksNo Yes 
    Campaigns 
    Campaign managementNo Yes 
    Custom CTA’sNoYes 
    3rd-party/ Custom widgetsNoYes 
    Link-in bio No Yes 
    Link shorteningYes Yes 
    Retargeting pixel YesYes 
    Bio links
    Editable templateNoYes 
    Ability to add title, description NoYes 
    RSS feed NoYes 
    Custom theme NoYes 
    Multiple button styleNoYes 
    Verification button NoYes 
    Social links NoYes 
    Cards NoYes 
    Images / Videos NoYes 
    Bio-links previewNo Yes 
    Editable aliasNoYes 
    White-label solution
    White-label dashboard NoYes
    Personalized favicons, colors, domain NoYes
    QR-codes
    Dynamic QR codesYesYes
    Custom colors YesYes
    Multiple download formatsNo – Only PNGYes
    Customizable QR codesYesYes
    Analytics & reporting 
    Link analytics dashboardYesYes
    Shareable analytics dashboardYes Yes 
    Analytics of unique redirectsYesYes
    Real-time analytics YesYes 
    Filter by monthYesYes
    Visitors by countryYesYes
    Unique clicksYesYes
    UTM tracking YesYes
    QR scans NoYes
    Branded domain 404 redirectYesYes
    Data export CSVYesYes 
    Email reports No Yes 
    301 redirect codeYesYes
    Chrome extensionYes Yes 
    Customer support 
    Dedicated supportNoYes 
    Onboarding & call supportNoYes 
    Workspace/ user
    Team/ user dashboardYes Yes 
    Workspace protectionYes No 
    Inviting user via emailYes Yes 
    Team member role – AdminNo Yes 
    Team member role – Guest/ ViewerNo Yes 

    A detailed comparison of Linkly vs. Replug

    Now that we have a basic understanding of Linkly and Replug, the ultimate Linkly alternative. Let’s dive into a detailed comparison of their features, user interface, and other important pointers. This will help you determine which platform aligns best with your specific needs.

    Link management and organization

    Link management involves organizing, tracking, and optimizing URLs across various digital marketing channels. 

    Linkly link management

    • Create branded links with a custom domain: Linkly allows you to use your own branded domain, enhancing brand visibility and trust with custom short links.
    • Offers simple tagging for categorization: Tags help categorize links for quick identification, but they may lack more advanced tagging options.
    • No option to create password-protected links: Unlike other platforms, Linkly doesn’t allow you to add password protection for extra security on short links.
    • Easily delete or disable links: Links can be quickly deleted or disabled from the platform, making it easy to manage active and inactive links.
    • Quick QR codes: Linkly enables you to generate custom QR codes for your links, streamlining access and providing valuable tracking insights.
    • Offers easy link cloaking capabilities: Link cloaking is simple to implement, helping you hide long URLs and protect affiliate commissions.
    • Create custom social media link previews: Customize how your links appear on social media platforms, improving click-through rates and engagement.
    link management

    Replug link management

    • Advance URL shortener: Transform generic links into branded ones and share them with your audience to drive more traffic. Track performance with each click to measure your impact.
    • Provides a clear dashboard for tracking links and campaigns: The dashboard is user-friendly and provides a comprehensive view of your links and their performance.
    • Supports advanced tagging and categorization options: With Replug, you can apply link tags and categories, improving link organization and searchability.
    • Includes a search function to quickly locate specific links: A search feature allows fast access to specific links, ideal for large collections.
    • Allows creation of password-protected links or setting expiry dates: You can protect your links with a password or set an expiration date, adding a layer of security and control.
    • Instantly create dynamic QR codes for your links: Easily generate dynamic QR codes that can be updated without changing the original link, perfect for print and digital media.
    • Deep linking for smooth navigation: Deep linking ensures users are directed to the right content in-app, enhancing their experience and reducing drop-offs.
    Replug Branded Short Links CTA
    Replug Logo
    Drive more clicks, conversions, and app installations by deep linking
    to your favorite platforms.
    Try deep links for free
    • Add favicons to your links with ease: You can easily add favicons to links, creating a more personalized and professional look for your URLs.
    • Allows easy link cloaking capabilities: Replug also provides simple link cloaking options, ensuring a cleaner and more branded URL for your campaigns.
    • Link previews for social media, SMS, or custom use: Replug lets you customize link previews, making them more appealing on social media, SMS, or other platforms to boost engagement.

    Replug’s more advanced organizational features give it an edge, particularly for users managing a large volume of links or complex marketing campaigns.

    Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

    URL shortening and customization

    Linkly URL shortening

    • Slug customization: Linkly provides basic customization for the URL slug, but it lacks advanced options for optimizing links for SEO beyond the basics.
    • Bulk link creation capabilities: Allows users to create multiple short links at once, making it efficient for campaigns requiring numerous URLs.
    • Lack of advanced deep linking: Linkly doesn’t offer deep linking features that direct users to specific in-app pages for a seamless user journey.
    • SEO-friendly URLs: Linkly supports SEO-friendly URLs by allowing the inclusion of relevant keywords in the URL path, improving visibility in search engines.
    url shortening

    Replug URL shortening

    • Dynamic link customization: Replug allows users to create dynamic URLs that can be updated with new destinations without changing the shared link.

    Also read: Dynamic URLs vs. Static URLs

    • Bulk link import functionality: You can import multiple links at once, which saves time when managing large link libraries.
    • Custom domains for branded links: Replug supports the use of custom domains, allowing businesses to create branded short links that help reinforce brand recognition.
    • SEO-friendly URLs: Replug ensures that users can create SEO-friendly URLs by customizing the slug and optimizing the link structure for better search engine performance.
    Replug Branded Short Links CTA
    Replug Logo
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free
    • Automated link customization: Replug includes automation features like link tagging, UTM presets, and bulk editing, saving time and effort for SEO optimization.
    • Custom-branded SMS links: Create personalized, branded links for SMS campaigns to boost trust and click-through rates.
    • Mobile-first optimization: Links created in Replug are optimized for mobile users, with options for app deep linking and responsive URLs for better user experience.

    Bio-link pages

    Linkly bio-link

    • Lacks the bio-link feature: Linkly does not provide the option to create customizable bio-link pages to consolidate multiple links like its competitors.
    bio-links

    Replug bio-link

    • Customizable bio-link pages: Replug allows users to create personalized bio-link pages with branded designs matching their brand identity.
    • Add brand name to your bio link: Include your brand name directly in your bio link to strengthen brand visibility and recognition.
    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo

    Go beyond generic link pages!

    Create custom bio links that truly fit your brand

    With Replug, you can create bio links that are unique, engaging, and built to convert.

    Start free trial
    • Add multiple links to one page: Use a single bio-link page to house multiple URLs, including videos, text, cards, and social links, making it easy for users to navigate to specific content.

    Also read: 7 benefits of bio links you need to know: your ultimate manual

    • RSS feed: Automatically display your latest blog posts or updates on your bio-link page with an integrated RSS feed.
    • Add a tracking pixel to your bio-links: Enhance analytics by embedding tracking pixels to monitor audience engagement with your bio-links.

    Traffic routing and retargeting

    Linkly retargeting and traffic distribution 

    • Simple routing rules: Enables straightforward link rotation setup of routing criteria without requiring technical expertise.
    • Manual traffic distribution: This allows you to control how much traffic is allocated to each variation in your links.
    • Redirect users based on country: This enables you to redirect users to specific URLs based on their country, ensuring they access region-specific content or offers.
    • Robot and spider blocking: Linkly allows you to block bots and search engine spiders from crawling your links, ensuring better control over your traffic and analytics.
    • Device-based routing: Directs users to mobile or desktop-optimized pages depending on the device they are using.
    • Simplified pixel setup: Provides an easy-to-use interface for attaching retargeting pixels to your links without technical hurdles.
    • Limited platform integrations: Offers basic retargeting support but integrates with fewer platforms like Meta, Google Pixel, etc, compared to advanced tools.
    retargeting pixels

    Replug retargeting and traffic distribution 

    • Geo and device-based routing: Replug allows you to route traffic based on location or device type, ensuring a personalized experience for users.
    • A/B testing for campaigns: Test multiple URLs or landing pages to determine the best-performing version for your audience.
    • Custom routing rules: Set advanced rules to direct traffic to specific pages depending on user behavior or preferences.
    • Dynamic link rotator: Easily adjust traffic distribution between URLs during A/B testing based on performance insights.
    • Real-time analytics for optimization: Monitor real-time routing and testing results to tweak campaigns and maximize conversions.
    • Add retargeting pixels to every link: Replug allows users to attach retargeting pixels from social platforms like Facebook, Google, or LinkedIn to any shortened URL, enabling precise audience tracking.
    • Enhance ad relevance: Retarget users with personalized ads based on their previous interactions with your links.
    • Track pixel performance: Monitor how well your retargeting pixels perform directly from Replug’s analytics dashboard, ensuring you can tweak campaigns for better results.

    Call-to-action campaigns

    Linkly CTA campaigns

    • Missing CTA creation feature: Unlike Linkly alternatives, The platform has no option to add tailored call-to-action buttons to your links for enhanced conversion.

    Replug CTA campaigns

    • Customizable call-to-action: Replug allows users to create fully customizable CTAs that align with their branding and campaign goals.
    • Personalized text and links: Customize CTAs with headlines, messages, links, and phone numbers for contact.
    call to action
    • Brand-consistent design: Use your brand’s colors and theme for a seamless, professional look across your campaigns.
    • Multiple CTA Types: Users can create different types of CTAs, such as buttons, banners, or pop-ups, to drive user engagement.
    • Control timing and positioning: Schedule when your CTA appears and adjust its placement for maximum visibility.
    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost your conversion rates with irresistable CTAs with

    for your marketing campaigns.

    Check

    Higher clicks

    Check

    More leads

    Check

    Better ROI

    Generate free CTAs
    • A/b testing for optimization: Use A/B testing to refine and optimize your CTAs based on real-time performance data.

    Also read: Boost Your ROI with Personalized Call to Action for a Website

    Analytics and tracking capabilities

    Linkly analytics

    • Provides simple data visualization: Linkly offers clean and straightforward data visualization, making it easy to track clicks and key metrics through simple graphs and charts.
    • Limited options for data export: Linkly provides basic data export functionality, but advanced options for exporting analytics may be limited for users needing deeper analysis.
    • Click tracking: Get efficient click tracking, showing data like the number of clicks and the location of users to gauge engagement.
    • Geographic insights: It provides location-based analytics, helping you understand where your audience is coming from.
    • Device and browser tracking: Linkly can track the devices and browsers users are using to click on your links, aiding in more targeted campaigns.
    link analytics

    Replug analytics 

    • Real-time, in-depth analytics: The Linkly alternative – Replug, provides live tracking and detailed insights into link performance, click analytics, and user behavior for immediate campaign optimization.
    • Geographic, device, and referrer insights: Understand where users come from, which devices they use, and what sources drive the most traffic to your links.
    • UTM parameter tracking: Create and measure campaign effectiveness by tracking UTM-tagged links and identifying top-performing traffic sources.
    • Campaign and link-specific tracking: Analyze performance at the campaign level or link level, track retargeting pixel data, QR scans, CTA campaign, and bio-link engagement.
    • Detailed custom link and SMS analytics: Dive deep into custom link or SMS campaign data, including click-through rates, user engagement, and interaction metrics.
    • Comprehensive data export options: Replug provides you a separate dashboard for all your reports. Export analytics data in flexible formats for further analysis, reporting, or integration with external tools.

    Replug consistently offers more advanced and comprehensive options than Linkly in this feature-by-feature comparison. However, the best choice depends on your specific needs and the level of complexity you’re comfortable with in your link management tool.

    Pros & cons comparisons – Linkly vs Replug

    LinklyReplug
    Pros– Strong traffic routing capabilities
    – Simple and straightforward user interface
    – Supports UTM tracking for campaigns
    – Quick and reliable performance
    – Complete link management solutions
    – White-label dashboard- Advanced retargeting features
    – Customizable CTAs and bio-links
    – A/B testing for CTA effectiveness
    – 24/7 customer support
    – Excellent value for money
    Cons– Pricing may feel high for the feature set
    – Limited options for data export
    – Basic visualization tools
    – Lacks advanced customization features
    – No free plan currently available

    Overall performance and user interface 

    When it comes to link management tools, performance and interface are paramount. So consider your team’s technical expertise and the time you’re willing to invest in learning a new tool when deciding.

    Let’s examine how Linkly and Replug measure up in these critical areas.

    User interface

    Linkly offers a clean and minimalistic interface designed for simplicity. It focuses on essential features without overwhelming users, making it an excellent option for teams who need straightforward link management and analytics. 

    Navigating through key functions like creating short links, adding UTMs, and accessing analytics is intuitive, even for those with limited technical experience.

    On the other hand, the Linkly alternative – Replug takes a more feature-rich approach with its user-friendly interface. Despite offering advanced tools like CTA campaigns, bio-link creation, and retargeting options, Replug organizes its dashboard neatly, ensuring a smooth user experience. 

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    You may also like: Top call-to-action tools – Proven CTA tips and tricks

    Its modern design caters to both beginners and experienced marketers, allowing teams to find and utilize features quickly without a steep learning curve.

    Marketing team analyzing link performance data

    Link loading speed

    Linkly focuses on delivering reliable performance with a lightweight tool optimized for quick link creation and tracking. However, it may lack advanced features that growing teams or data-heavy campaigns might require. Besides that, you may notice limited information available on server response times.

    In comparison, the Linkly alternative – Replug offers complex link management tasks while maintaining stability and speed. All while providing capabilities like advanced click analytics, deep links, and traffic redirects. 

    Replug’s customer support offers prompt and reliable assistance, ensuring users get quick solutions to their queries. With responsive support channels and helpful resources, navigating the platform is seamless for all users.

    Linkly vs. Replug: Feedback from real users

    Linkly Replug 
    Reviews “Simple yet powerful link tracker”
    Verified user
    “Powerful URL shortener with advanced features”
    Carlos T.
    “Easy to use”
    Verified user
    “One of the best URL Shortner with Deeplinking”
    Verified user
    Great solution for link shortening specially for “mail:to” events”
    Anthony W.
    “Very convenient platform to create Branded Links with Marketing & Reporting”
    Karen S.
    “Solid team behind Replug”
    Verified user
    Support channels – Live-chat 
    – Email support 
    – Knowledge base
    – Release notes 
    – Request a Linkly feature
    – Basic support
    – Live-chat 
    – Email support 
    – Changelog 
    – Knowledge base 
    – Glossary 
    – Help center
    – Dedicated support
    – Onboarding & call support

    A one-on-one pricing comparison – Linkly vs. Replug

    When choosing a link management tool, pricing is often a crucial factor. Let’s break down the pricing structures of Linkly and Replug to help you determine which offers better value for your investment.

    Plan LinklyReplug
    FreeOffers a free tier with 1000 clicks every monthOffers a 14-day free trial 
    BasicUp to 25k clicks – $34/moUp to 10k clicks – $19/mo
    ProUp to 50k clicks – $59/moUp to 50k clicks – $49/mo
    Agency smallUp to 100k clicks – $94/moUnlimited clicks – $79/mo
    Agency mediumUp to 200k clicks – $154/moUnlimited clicks – $149/mo
    Agency LargeUp to 500k clicks – $289/moUnlimited clicks – $299/mo
    Agency EnterpriseUp to 1m click – $499/monthUnlimited clicks – $499/mo
    Custom plans No Yes 

    Note: Replug also offers annual billing with a discount.

    Ultimately, the better value depends on your specific needs and budget. If you’re looking for a simple, no-frills link management tool and have the budget for it, Linkly could be a viable option. However, If you require advanced features, the Linkly alternative – Replug offers them at a more competitive price point.

    Our verdict 

    If you’re looking for a tool that can grow with your marketing needs and integrate seamlessly with your existing workflow, Replug’s advanced features and integrations make it a compelling choice.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    FAQs on Linkly vs. Replug 

    Which URL shortener platform provides better value for money: Linkly or Replug?

    Replug generally offers better value for money due to its more flexible pricing structure and comprehensive feature set, especially for businesses looking for advanced link management capabilities.

    Which link management tool is better for small businesses: Linkly or Replug?

    For small businesses with basic needs, Linkly might be sufficient. However, for small businesses looking to grow and leverage more advanced marketing strategies. The Linkly alternative – Replug’s scalable features and pricing make it a more versatile choice that can adapt to evolving needs.

    What makes someone click on a retargeting ad?

    The best retargeting ads are relevant, timely, and personalized. They resonate with the audience by addressing specific needs or interests, making them more likely to engage. These ads can effectively drive traffic to your website or product pages.

    Why do I see ads for things I’ve already purchased?

    This happens when retargeting campaigns don’t exclude previous buyers from their audience. Updating your audience settings can prevent unnecessary ads for items already purchased.

    You may also like:

    9 best product analytics tools: A comparative analysis

    30+ great SaaS tools in the market today

    14 Best white label marketing tools for agencies in 2024

    11 Best Affiliate Marketing Tools of 2024 – Features, Reviews, Pricing, and More    

  • How to remove link from Instagram bio?

    How to remove link from Instagram bio?

    Your Instagram bio is your brands first impression, and it matters. It’s more than just a few lines of text. It’s a powerful tool to establish your brand identity and drive traffic to your brand. 

    Brands lose potential leads and drop conversion rates instantly as they’re not familiar with the platform’s algorithm or best practices. Some of the most important pointers to maximize your Instagram profile’s bio is knowing 

    When crafting your Instagram bio, consider including some of the following:

    • A short description of your brand
    • A branded call-to-action (CTA)
    • A bio-link
    • Your website link
    • A microsite link

    Don’t forget that the URL in your bio channels your followers to an external website, a new landing page, a microsite, or other relevant destinations, expanding your influence beyond Instagram.

    Let’s optimize it together.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Turn your bio links into click-boosting machines
    Check

    Drive up to more clicks than plain URLs

    Check

    Share multiple destinations with one link

    Check

    Turn every profile visit into traffic

    Create bio links free

    Why I can’t remove the link from my Instagram bio?

    There are a few potential reasons why you might be unable to remove a link from your Instagram bio:

    1. Instagram glitch: Sometimes, Instagram experiences temporary glitches. Try closing the app completely and reopening it. This might resolve the issue.
    2. Link shortener or third-party app: If you’re using a link shortener or a third-party app to manage your bio link, you might need to remove the link from that service first.
    3. Outdated app: Ensure you’re using the latest version of the Instagram app. Outdated apps can sometimes cause issues.
    4. Cache issues: Clear your app’s cache or use a different device to see if the issue persists. Cached data can sometimes cause unexpected behavior.
    5. Account issues: Verify that your account hasn’t been flagged or restricted in any way, which might affect your ability to make changes.

    Additional troubleshooting steps:

    1. Check internet connection: A poor internet connection can interfere with app functions.
    2. Try a different device: If possible, log in to Instagram from a different device to see if the issue persists.
    3. Wait it out: Sometimes, Instagram experiences temporary server issues. Waiting a few hours might resolve the problem.

    If you’ve tried these steps and still can’t remove the link, contact Instagram support directly for further assistance.

    How to remove a link from your Instagram bio?

    Removing a link from your Instagram bio is a quick and easy process. Follow these steps to update your bio:

    Step 1: Open the Instagram app on your device.

    Feedpage of Instagram

    Step 2: Go to your profile

    Tap on your profile picture in the bottom right corner of the screen to go to your profile page.

    Personal Instagram Profile

    Step 3: Edit your profile

    On your profile page, tap the “Edit Profile” button. This is usually located directly below your profile picture and bio.

    Edit Profile

    Step 4: Update the website field

    In the “Edit Profile” screen, look for the “Link” field. This is where your current link is located.

    Link in your Instagram bio

    Step 5: Remove the link

    Tap on the “Link” field to edit it. Delete the existing link or text from the field.

    Remove link

    Step 6: Save your changes

    Once you’ve removed the link, tap “Done” (iOS) or the checkmark (Android) in the top right corner to save your changes.

    Refresh your profile: Go back to your profile page and refresh it to ensure that the link has been successfully removed.

    And that’s it! You’ve successfully removed or updated the link from your Instagram bio. 

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo

    Go beyond generic link pages!

    Create custom bio links that truly fit your brand

    With Replug, you can create bio links that are unique, engaging, and built to convert.

    Start free trial

    Also read: 10 Best Bio Link Tools For 2024| Reviews & Pricing 

    How to rename a link on Instagram bio?

    Renaming a link on Instagram involves using link shortener tools that not only condense your URL but also allow customization of the link text to make it more appealing and memorable.

    Select a link shortener tool that offers customization features. One of the best options is Replug.

    Introducing Replug

    Replug is a link management platform that simplifies URL sharing by creating branded short links and provides in-depth click tracking for performance optimization.

    Steps to rename bio links on Instagram using Replug

    Take the first step towards using Replug by creating an account.

    Step 1: In the top-left corner, paste the link you want to shorten into the input bar. Then, click the arrow icon next to it to proceed.

    shorten your link

    Step 2: You’ll be redirected to this page

    chaneg link name

    Click the pencil icon in the top bar to rename or customize your link.

    cahnge link name

    After editing, click the green checkmark to confirm the changes.

    Step 3: Once you’ve finalized your changes, click the “Save Shortened Link” button at the bottom to complete the process.

    save new link

    Viola! Your link is renamed.

    Step 4: Update your Instagram bio

    1. Open Instagram and go to your profile.
    2. Tap on “Edit profile”.
    3. Find the “Website” field and paste your customized short link.
    4. Save your changes.
    1. Double-check your profile or wherever the link is used to ensure that the new name is correctly reflected and that the link still functions properly.

    Replug Branded Short Links CTA
    Replug Logo
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free

    Replug: Link-in-bio feature

    bio-links-social-profiles

    You can achieve this effortlessly with the Replug bio-link feature. This tool lets you consolidate all your important content and links into a single, accessible location for your audience.

    Here are amazing features of Replug’s link in bio tool

    1. Add your favorite content in one place

    Bring your brand to life with social media icons, essential links, the recent blog with an RSS feed, audio clips, important text, and cards for stunning images.

    add links

    2. With Replug, you don’t just get a link in bio – you get to own it by renaming your links.

    Also, customize their appearance and match your landing page blocks from colors to favicons to your brand’s vibe. 

    3. Track bio link performance

    With performance tracking features, you can monitor the total number of clicks, conversion rates, and other valuable metrics. The best part is that you can view your analytics in both a summary list view and a detailed view.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo

    Go beyond generic link pages!

    Create custom bio links that truly fit your brand

    With Replug, you can create bio links that are unique, engaging, and built to convert.

    Start free trial

    Top tips to maximize the limited space in your bio:

    Quick tips Maximize your impact
    Less is moreAdd a short description about your brand or page. 
    Try adding a bio landing pageConclude your website link, portfolio, contact information etc.
    Identify your unique selling point (USP)Clearly communicate what sets you apart.
    Include a clear call to action (CTA)Tell people what you want them to do next.
    Keep on experimentingTry different stuff. See what clicks. You might surprise yourself!

    Conclusion

    Removing a link from your Instagram bio is a simple process that can be done in a few steps through the app’s profile settings. By keeping your bio updated and free of outdated or broken links, you ensure a professional and effective presence on the platform. This helps maintain a clear and engaging profile, optimizing your brand’s impact and user experience. 

    So that was it for today’s guide. If you have more questions regarding link name changers, link removers, or the best link in bio tools, feel free to visit our website. 

    FAQs related to Instagram bio-link 

    How do I make my Instagram bio catchy?

    • Clearly state what your business does.
    • Use relevant keywords to improve searchability.
    • Include contact information and a call to action.
    • Utilize Instagram’s business features like adding a category, contact options, and action buttons (e.g., “Book Now” or “Shop”).

    How do I add a website link to my Instagram bio?

    Edit your profile and paste the URL into the “Website” field.

    How often should I update my Instagram bio?

    Update your bio whenever there are significant changes to your brand, achievements, or contact information.

    Can I use hashtags in my Instagram bio?

    Yes, you can use hashtags in your Instagram bio to make your profile more discoverable and to highlight key interests or topics.

  • 9 best alternatives of Rebrandly for agencies 

    9 best alternatives of Rebrandly for agencies 

    Rebrandly has been a popular choice for many. 

    But at the same time, it’s expensive and offers fewer features and other link-shortening tools. 

    If you’re facing the same problem and seeking alternatives to Rebrandly, you’re in the right place. 

    This article will explore the best alternatives to help you level up your branding game and enhance your online reach.

    Best toolsKey – featureAgency/ Premium plan Limitations
    ReplugComplete link management solutionStarts $79 /moNo freemium pan available
    BitlyFree URL shortener
    branded QR codes
    $300/moNo retargeting
    No traffic routing
    No Custom CTAs
    TinyURLURL shortener
    campaign Tracking
    Starts $129/moLow value for money
    No additional features
    BL. INKBranded short links
    QR-codes
    $599/moExpensive
    Limited features
    LinklyLink tracking and retargeting$499/moNo bio-links
    Expensive
    Cutt.lyLink tracking$149 /moComplex interface
    No CTA
    Short.ioBranded link shortener
    Link tracking and management
    $148 /moNo bio-links
    No CTA
    SniplyCall to actions$59 /moNo deep links
    No QR codes
    ShorbyLink tracking & analytics$99 /moLimited features

    What is Rebrandly?

    Rebrandly is a user-friendly tool for creating custom-branded short links, as well as shorter and more visually appealing versions of long URLs.

    It’s commonly used in digital marketing to share links on social media and email campaigns.

    Moreover, Rebrandly also offers detailed link tracking and analytics, helping users understand how their links are performing and where their audience is coming from.

    Why consider Rebrandly alternatives?

    Before we dive into the alternatives, let’s briefly touch on why agencies might be looking beyond Rebrandly. While Rebrandly offers solid link-management capabilities, it may fall short in some areas:

    1. Feature limitations: Some agencies require more advanced features that Rebrandly doesn’t offer.
    2. No hidden fees: Some Rebrandly alternatives might offer clearer, more transparent pricing with no surprise charges.
    3. Integration needs: Certain agencies require seamless integration with specific tools that Rebrandly doesn’t support.
    4. Faster support response: Some alternatives provide quicker and more efficient customer service, helping you resolve issues without delay.

    Considering these factors, let’s explore the top alternatives that address these concerns and offer unique agency advantages.

    Best Rebrandly alternatives: Pros, cons, and key features

    1. Replug

    Why Replug: Our top choice as the best Rebrandly alternative is Replug. This tool offers a comprehensive link management suite with link shortening, tracking, and retargeting features.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Also, Replug stands out for features like white-label, A/B testing, deep linking, and analytics. Overall, it’s a powerful tool for marketing campaigns.

    Replug-Link Management tool. Best URL shortner

    Explore Replug’s features in-depth

    Pros:

    Cons:

    • Currently, no freemium plan is available.

    2. Bitly

    Why Bitly: Bitly is a household name in link shortening, known for its simplicity and analytics. Bitly as an alternative to Rebrandly can be a great choice because it offers high-end link tracking performance which helps in enhancing user engagement.

    Bitly-customize your links and make them a little bit shorter

    Pros:

    • Simplicity and user-friendly interface
    • Powerful link tracking and analytics
    • Easy-to-use browser extension
    • Customizable short links

    Cons:

    • Limited features in the free version
    • Advanced analytics require a premium subscription
    • No link retargeting, CTAs, and A/B testing.

    3. TinyURL

    tinyurl

    Why TinyURL: TinyURL is your friend if you need a no-fuss solution. It’s straightforward and user-friendly, ideal for quick link shortening.

    Pros:

    • Straightforward and no-fuss link shortening
    • Quick and easy to use
    • No registration required

    Cons:

    • Lacks advanced features
    • Limited link-tracking capabilities
    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    4. BL. INK

    Why BL.INK: BL.INK is a versatile URL shortener with advanced features like QR code generation and analytics. Perfect for marketing and tracking campaigns.

    BL.INK - Link shotener-QR code generator and analytics

    Pros:

    • All-round URL shortener
    • QR code generation
    • Analytics for link tracking
    • Custom branded domains

    Cons:

    • Pricing may not suit budget-conscious users
    • Lacks many features, such as link retargeting and bio links that Rebrandly offers

    Also read: Uses of QR Codes: Marketing, Sustainability & Convenience

    5. Linkly

    linkly

    Why Linkly: It’s a powerful link management tool that helps you optimize your online presence and marketing strategies. It allows you to create, customize, and track links, providing in-depth insights into audience engagement.

    Pros:

    • Link customization
    • UTM parameters
    • Scheduled links
    • Password protection

    Cons:

    • Learning curve (for new users)
    • Premium features may be pricey for some

    6. Cutt.ly

    Why Cutt.ly: It’s an advanced link management tool specializing in link shortening and tracking. It simplifies creating custom-branded short links and offers comprehensive analytics to help you understand link performance.

    Cutt.ly- user friendly link tracking and link shortening tool

    Pros:

    Cons:

    • Limited customization options for free users.
    • Analytics not as robust as some competitors

    7. Short.io

    short.io

    Why Short.io: Short.io offers custom-branded links and link tracking, making it an excellent choice for businesses and marketers.

    Pros:

    • Custom-branded links
    • Link tracking and analytics
    • User-friendly interface

    Cons:

    • Some users report occasional reliability issues

    8. Sniply

    Why Sniply: Sniply combines link shortening with lead generation. It allows you to add call-to-actions to shared links, making it a powerful tool for marketers.

    sinply- link shortening and lead generation tool

    Pros:

    Cons:

    • Lacks in several important features.
    • Some features are reserved for premium users

    9. Shorby

    Why Shorby: Shorby focuses on enhancing social media profiles through link shortening and online branding. If you’re active on social media, it’s worth a look.

    Pros:

    Cons:

    • May not be suitable for users with broader link management needs
    • Some features are specific to social media management

    Also read: Best Link Management Tools

    Why choose Replug over Rebrandly?

    It’s a valid question. Replug offers features that set it apart from Rebrandly:

    1. Link retargeting: Replug allows you to add retargeting pixels to short links, helping you reach users who have engaged with your links before.
    2. A/B testing: Test different versions of your links to determine which performs better, ensuring optimal user engagement.
    3. Custom branded domains: Create links that match your brand for a consistent and professional appearance.
    4. White-label branding: Take complete control of your agency’s branding by adding your branded custom domain, logos, interface, and more.
    1. Comprehensive analytics: Gain insights into your link performance, making data-driven decisions for your campaigns.
    2. Call-to-action (CTA): Include call-to-action messages on shared links, driving user action and lead generation.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost your conversion rates with irresistable CTAs with

    for your marketing campaigns.

    Check

    Higher clicks

    Check

    More leads

    Check

    Better ROI

    Generate free CTAs

    Conclusion

    In conclusion, the world of link management offers a wide array of alternatives to Rebrandly. Each of these Rebrandly alternatives has pros and cons, catering to diverse needs. 

    Whether you’re looking for simplicity, analytics, branding, or lead generation, consider the options mentioned here and choose the one that aligns with your specific goals and preferences. 

    Happy link management!

    FAQs on Rebrandly alternatives

    Why Look for Rebrandly Alternatives?

    Rebrandly has been a popular choice for link shortening and management, but it’s essential to have options that suit your unique needs. Whether you want more features, a different pricing structure, or a fresh interface, these Rebrandly alternatives are something for everyone.

    Which Rebrandly alternative is best for marketing campaigns?

    Replug is an excellent choice for marketing campaigns, offering various features for link management and user engagement.

    Are these alternatives suitable for businesses and marketers?

    Yes, many of these alternatives, such as Replug and BL.INK, offers advanced features and analytics, making them excellent choices for businesses and marketers.

    Which link-shortening tool is similar to Rebrandly?

    Replug is a link management tool similar to Rebrandly, offering custom-branded short links and robust analytics.

    You may also like:

  • Best URL shorteners for 2025 – Features, pricing, reviews & more

    Best URL shorteners for 2025 – Features, pricing, reviews & more

    No one likes those long, complex URLs – They look weird, can be unsafe, tough to share, might not fit social bio, can’t be optimized for mobile use, and cause various issues.

    To tackle these hurdles, consider using a URL shortener – a handy tool that transforms lengthy URLs into more manageable ones.

    Beyond saving space, URL shorteners offer diverse features like click tracking, link customization, UTM tags, security and reliability, compatibility with phones and desktops, and much more.

    These tools have gained popularity, especially since social media platforms and messaging apps limit post characters. But with so many options available, knowing which URL shortener is the best for your needs can be difficult.

    For your help, we have shortlisted some of the best URL shorteners of 2025, with features, reviews, pricing, and what sets them apart. Keep reading to learn more…

    Best URL shorteners in a blink

    Best URL-Shortener Meme

    In recent years, URL-shortening tools have seen significant growth. After detailed research, we have found the below 6 link shorteners to be the best, as they are complete link management solutions in terms of pricing, features, user-friendliness, and customer reviews.

    ToolBest ForAgency Plans
    ReplugComplete link management solution with high-end and low-cost features$79 /mo
    BitlyWidely recognized URL shortening with robust analytics$300 /mo
    RebrandlyFocus on link branding and customization$399 /mo
    PixelmeRenowned for retargeting pixels$400 /mo
    Bl.INKFeature-rich URL shortening with advanced tracking and analytics$599 /mo
    CuttlyStraightforward link shortening with detailed analytics$99 /mo
    CapsulinkSimple tool to shorten, customize, and track links.$160/mo

    Note: Find out the detailed features, pricing, and reviews of these link shorteners in the “Top 6 URL Shorteners” section of the blog. However, if you are looking for even more, you may explore other URL shorteners at the bottom of the blog that didn’t end up in the top 6 list. 

    10 reasons to use a URL shortener – Buyers guide

    [youtube https://www.youtube.com/watch?v=i6E0rbN-U4w?autoplay=1&mute=1&w=560&h=315]

    Making a purchase for the first time or even switching from one brand to another. Using a URL shortener offers numerous advantages across different areas, making it a valuable asset for anyone.

    Here’s why it’s the ultimate advantage for your specific needs.

    1. Tracks the number of impressions, clicks & conversions
    2. Cut short complex URLs to more recognizable ones. Thus, improves web traffic, CTR and conversion rates
    3. Custom short links boost brand promotion and brand reach
    4. Short URLs take less character space, hence are best for SMS & social bios
    5. Branded URLs are easier to share and remember, which means enhanced brand recalls.
    6. Improves user experience through smooth navigation.
    7. Improve SEO efforts by optimizing long random URLs with branded keywords.
    8. Get data in the form of reports, helping content creators and businesses make informed decisions
    9. Rotate links to preferred link destinations on a specific date, time, or location.
    10. Feature-rich URL shorteners offer multiple ways to use a short link. Create personalized bio landing pages, generate QR codes of any shortened link, A/B test performance of multiple URLs, etc.

    Related: How to Create an SEO-Friendly URL: Ultimate Tips

    What should you consider when choosing a URL shortener?

    The CAGR of 19.7 till 2031 and the growing demand for personalized user experiences, has made URL shorteners are a must-have tool for brands, agencies, and content creators.

    Whereas, picking the right URL shortener can be tough with so many options out there, each with its own perks. To make the best choice, it’s important to consider the following points when checking out URL shorteners:

    1. User-friendly

    One of the primary considerations when choosing a URL shortener is its user interface. A streamlined interface that simplifies shortening links enhances the overall user experience.

    The interface design and functionality should prioritize ease of use, allowing users to generate shortened URLs quickly and effortlessly. However, the integrations with other tools and platforms you’re already using and compatibility across devices and browsers further add to its usability.

    2. Cost efficiency

    Pricing is a key consideration when choosing a URL shortener. Be sure to evaluate the cost of each service and consider what features are most important to you when making your decision.

    While free options are enticing, they might come with constraints that limit their utility, making premium versions with additional features more appealing for businesses or advanced users.

    Also Read: Top 5 Paid URL Shorteners Worth Paying For!

    3. Customization options

    Customization options are essential because they allow you to personalize your shortened URLs. Adding branded domains or specific keywords reinforces brand identity. 

    However, this can be particularly useful if you’re using them for branding, specific campaigns, or content categories, as it allows you to make your links more recognizable and memorable.

    4. Link analytics

    url-tracking- analytics

    Link analytics is a key feature when choosing a URL shortener. The ability to track clicks, conversions, and other key metrics can help you understand the performance of your campaigns and make data-driven decisions about your marketing efforts.

    5. Security

    Security is a critical consideration when choosing a URL shortener. A reliable URL shortener should prioritize link safety and protection against malicious activities. Encryption, expiration features, and measures to prevent link manipulation ensure the integrity and safety of shared links.

    Moreover, privacy considerations, such as the handling of user data and adherence to data protection regulations, are vital for individuals and businesses concerned about confidentiality.

    Top 6 URL shorteners for 2025

    1 – Replug

    Replug -URL shortener

    The first and most top-notch URL shortener is Replug – An all-in-one link management tool for agencies and marketing pros with cost-effective pricing. With this handy tool, users can shorten branded URLs, do A/B testing, create catchy CTAs, set up white-label boards, build bio-links, and more.

    Top Features

    • Link management 
    • White-label 
    • Link tracking
    • Retargeting pixels
    • CTA 
    • Bio-links 
    • And more 

    Unlike its competitors, replug also has a Chrome extension and web app. It also provides additional benefits such as link-retargeting, link history, high-end customer support, tracking individual links, bulk link creation, and viewing related analytics on a dashboard.

    With Replug, you can even track the performance of specific marketing campaigns in specific locations. All in all, it’s the perfect fit for businesses of all sizes and industries.

    Pricing:

    • Basic: $19 / Month (with free trial)
    • Professional (Most Popular): $49 / Month (with free trial)
    • Agency: $79 / Month (with free trial)
    Pros Cons 
    Advanced analytics for in-depth insightsCurrently, no freemium plan is available
    Link retargeting options
    Customizable short links
    Complete link management solution
    User-friendly interface

    Reviews and Ratings

    Here’s what customers have to say about Replug:

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    2 – PixelMe

    Pixelme

    PixelMe is a mighty URL shortener designed to help you track and optimize your online advertising campaigns. It allows you to shorten your links and add tracking pixels to them, providing valuable insights into your campaigns’ performance. 

    With its user-friendly interface, real-time analytics, and integrations with popular advertising tools, Pixelme is a complete solution for anyone looking to take their online advertising to the next level.

    Related: Check out the best Pixelme alternatives 

    Pricing:

    • Growth: $99 / Month
    • Scale: $149 / Month
    • Elite: $240 / Month
    Pros Cons 
    Custom DomainDo not offer agency features
    Link analyticsBrowser Extensions 
    Browser extensions Branding on micro landing pages
    No white-label 

    Reviews and Ratings

    Capterra Ratings 4.7/ 5

    Here’s what customers have to say about Pixelme:

    PixelMe Review

    3 – Rebrandly

    rebrandly

    Rebrandly is a state-of-the-art URL-shortening solution with a host of features. With this digital tool, you can craft custom, branded, and concise links that are memorable and easily shareable across various social media platforms.

    Preferred for team collaboration and allows you to set up multiple workspaces and invite team members, making it an excellent choice for team-based URL-shortening needs. Additionally, it boasts advanced features such as link retargeting support, making it a well-rounded and versatile solution.

    Also read: How to Disguise a Link Using a URL Shortener?

    Pricing:

    • Lite: $12 / Month
    • Essential: $28 / Month
    • Professional: $85 / Month
    ProsCons 
    Focus on link branding and customization.It may not have as robust analytics as others.
    Branded short links.Pricing may be higher for branding features.
    Enhances brand visibility.
    Suitable for businesses.

    Reviews and Ratings

    Capeterra Ratings 4.7/ 5

    Here’s what customers have to say about Rebrandly:

    Related: 9 Best Alternatives of Rebrandly For Agencies 

    4 – Bitly

    Replug-Bitly-alternative

    Bitly is a widely used tool to shorten URLs, making them more manageable. Alongside URL shortening, Bitly includes a QR code generator commonly preferred by social media influencers and businesses. While these basic features are available for free, they come with Bitly branding on the shortened links.

    For users seeking more advanced capabilities, the paid version of Bitly offers additional features, including link retargeting, access to detailed link history, priority customer support, and a user-friendly dashboard to easily track and analyze link performance. However, if you’re looking for a powerful and customizable alternative to Bitly, Replug is an excellent choice.

    Related: 9 Bitly Competitors That Agencies Should Try Out

    Pricing:

    • Starter: $8 / Month
    • Basic: $29 / Month
    • Premium: $199 / Month
    ProsCons
    Widely recognized and trusted.Does not offer as many advanced features as some competitors.
    Robust link analytics.Limited customization options.
    Purposeless free tier

    Reviews and Ratings

    Capeterra Ratings 4.8/ 5

    Here’s what customers have to say about Bitly:

    Bitly Review

    5 – BL.INK

    BL.INK

    BL.INK is an all-in-one platform that handles links, keeps track of them, and gauges how well they’re doing. It shows how links perform either through reports or by working together with tools like Google and Adobe. 

    Plus, it easily combines with other systems using its open API. It fits small to large organizations and ensures security with top-notch features and customizable user access

    Pricing:

    • Expert: $48 / Month
    • SMB: $99 / Month
    • Team: $299 / Month
    • Business: $599 / Month
    Pros Cons 
    Feature-rich URL-shortening tool.Pricing may be higher for the feature set.
    Easy to use.Can be a bit buggy at times. 
    Suitable for data-driven marketing

    Reviews and Ratings

    Capterra 4.7/ 5

    Here’s what customers have to say about BL.Ink:

    Blink Review

    6 – Cutt.ly

    cutt.ly

    Cuttly is a comprehensive link management platform offering advanced URL-shortening services and other features. With its built-in link analytics, you can monitor clicks on shortened URLs and measure their effectiveness. 

    Cuttly offers a user-friendly interface, making it an excellent tool for beginners and experts, no matter the size of your company or your role as a blogger or marketer. If you ever need assistance, it provides support with an average email response time of two to 24 hours.

    Pricing:

    • Single Monthly: $25 / Month
    • Team Monthly: $99 / Month
    • Team Enterprise Monthly: $149 / Month
    Pros Cons 
    Customizable short links.Limited branding options.
    Detailed analytics.In-app purchases are highly paid
    Straightforward link shortening

    Reviews and Ratings

    Capterra 4.2/ 5

    Here’s what customers have to say about Cuttly:

    Cuttly Review

    7 – Capsulink

    Capsulink is a custom URL shortener and link management tool that empowers you with full control over your online links. Its advanced features, including smart links, branded links, an API URL shortener, destination URL modification, analytics, broken link notifications, and password protection, enable you to create, personalize, target, automate, manage, and measure your shortened URLs.

    It stands out with smart URLs that adapt based on device, location, language, time, or behavior, ensuring users see the right landing page. It is also great for targeted marketing, A/B testing, and enhancing user experience. Additional features include detailed analytics, deep linking, QR codes, email encapsulation, Facebook cache clearing, and the cli.fm domain for verified users.

    With affordable plans, unlimited links, and multi-user access, Capsulink delivers exceptional value for businesses of all sizes.

    Also read: 5 powerful benefits of URL shorteners you should know

    Pricing:

    • Pro: $10 / Month
    • Business: $40 / Month
    • Ultimate: $160 / Month
    ProsCons
    Unlimited clicksAccess to custom slugs for paid subscription plans only
    QR code generator for social videos and offline usageCreating an account is necessary to shorten links
    Hiding email addresses within shortened links
    OpenGraph cache clearing
    Exclusive access to cli.fm short domain for verified users in paid plans

    Reviews and Ratings

    G2 Ratings 4.5/ 5

    Here’s what customers have to say about Capsulink:

    Which is the best URL shortener?

    Our top pick for the best URL shortener is Replug – an all-rounder link management tool for shortening branded URLs, adding pixels for retargeting, embedding call-to-action, and building bio-links for social media. With the option of white-label, highly affordable pricing, and other rich features, Replug is the best platform for brand marketing and promotion using URLs.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    What’s the link functionality of Replug

    1. Get your best link for sharing: Get a link to any website you want your audience to share. You do not need to be affiliated with that website at all. It can be a blog post, a news article, or something from any website.
    2. Replug will help in creating an optimized link: Choose a call-to-action type that can be a connect button, an opt-in form, or a retargeting pixel. Then, personalize the call-to-action message and appearance.
    3. Let your audience explore it: On social media networks, email newsletters, or whatever else you want, simply share the new shortened connection. On the chosen tab, anyone who visits the connection will see your call to action.
    4. Boost up your engagement: To get more traffic, followers, and leads, share more links. Measure your success by analyzing users, clicks, and conversions from the platform’s analytics.

    Related: How to add UTM code to the URL using a link shortener?

    Other link shorteners you may like:

    We’ve highlighted some of the top and widely used URL shorteners above. However, if you’re seeking alternative options, consider the following ones listed below:

    Here’s the list:

    Sr.Other Link Shorteners
    1.Ow.ly
    2.ClickMeter
    3.Joturl
    4.T2mio
    5.TinyURL
    6.Linkjoy
    7.Linkly
    8.RocketLink
    9.Linky.com
    10.Chit Link
    11.SmartURL
    12.Linkish

    FAQs on URL shorteners

    Why should I use a URL shortener for my links?

    URL shorteners make lengthy URLs more concise and visually appealing. They are easier to share, track, and manage across various platforms, especially in limited-character settings like social media posts.

    Are URL shorteners secure to use for sharing links?

    Most URL shorteners include security measures to protect links from malicious activities. They often use encryption and other security protocols to ensure the safety and integrity of shared links.

    What features should I look for in a URL shortener?

    Consider features like link customization, analytics, branding options, reliability, ease of use, and compatibility with different devices and platforms when choosing a URL shortener.

    How can I measure the performance of shortened links?

    URL shorteners typically provide analytics tools that track click-through rates, user engagement, geographic data, and conversion rates to assess the effectiveness of shortened links.

    Can I customize shortened URLs to match my brand?

    Yes, many URL shorteners allow customization, enabling users to create branded and memorable short links by using custom domains or adding specific keywords.

    You may also like:

  • Best Google URL shortener alternatives

    Best Google URL shortener alternatives

    Google’s URL shortener, once a popular choice of marketers, was discontinued, leaving users searching for reliable alternatives. Whether it’s for tracking clicks, branding links, or managing multiple URLs, finding the right link shortener can make a huge difference in your strategy. 

    Let’s get into the best alternatives and see which one could be your perfect Google URL shortener alternative!

    What makes the best URL shortener?

    When looking for a quality URL shortener, there are some key aspects to consider:

    1. Ease of use – Simplifies the link-shortening process.
    2. Analytics – Offers detailed tracking and insights on link performance.
    3. Branding capabilities – Allows you to customize links to reinforce your brand.
    4. Scalability – Suitable for growing teams and businesses.
    5. Integration and automation – Easily integrates with existing tools for seamless management.
    6. Pricing – Cost-effective solutions that fit different budgets.

    With these features in mind, let’s look at the best Google URL shortener alternatives available today.

    Best Google URL shortener alternatives

    Here are some of the best Google URL shortener alternatives you’ll find in 2025.

    1. Replug

    Replug

    Replug has redefined what a URL shortener can offer, making it a standout alternative to Google’s URL shortener. It goes beyond simple link shortening with a full suite of features: retargeting pixels, custom bio-links, personalized CTAs, white-label options, and robust analytics that give you in-depth insights into link performance.

    With built-in UTM tracking, Replug empowers you to tag and analyze campaigns with precision, understanding exactly where your traffic originates and how users engage. Plus, Replug’s emphasis on security ensures each link is both reliable and resilient, ideal for those who need powerful link tracking with uncompromised control.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free
    Pricing starts from $19/month and goes up to $79/month.

    G2 Ratings: 4.8/ 5

    Pricing starts from $19/mo

    Features

    • Custom links: Create links with your domain that feel more reliable and branded than a generic short link. For example:
    • Link management: Easily organize, edit, and monitor links in a centralized dashboard.
    • Advanced analytics: Provides in-depth data on clicks, conversions, and audience demographics.
    • Bio-link customization Allows for personalized social media bio links to drive more traffic.
    • Retargeting capabilities: Track and retarget users who click your links.
    • White-label dashboard: Customize the interface to reflect your brand’s identity.
    • Link rotator: Rotate multiple links within a single short link to split traffic efficiently.
    • Custom CTAs: Add tailored calls-to-action to boost engagement on shared links.
    • UTM tags: Attach UTM parameters to track traffic sources and campaign performance, ensuring precise insights.
    • SMS links: Generate shortened URLs optimized for SMS, which are ideal for mobile campaigns with character limits.
    • QR codes: Create QR codes for each link, allowing quick offline access to digital content.
    • Team collaboration: Ideal for businesses needing multiple users on one platform.
    Pros Cons
    Advance feature setDoes not offer a free plan at the moment
    Real-time analytics and tracking
    Offers multiple pricing tiers and a free trial option
    Easy to use and setup
    Provides top-notch customer support

    Why Replug is the best Google alternative?

    Replug shines as the top Google URL shortener alternative due to its advanced features tailored for digital marketers, affiliate marketers, and agencies. Its ability to integrate with multiple tools and platforms makes it unique, offering more than traditional link shorteners.

    2. Bitly

    bitly

    Next up is Bitly—a popular URL-shortening tool you’ve likely heard of or even tried. Bitly excels at creating compact, shareable links and offers broad integration across platforms, making it a powerful option for link management. 

    However, its free plan offers limited analytics, restricting deeper insights for users not on a paid tier. Additionally, customization options for branded links are more limited than some competitors and advanced features can come at a high cost, which may be challenging for smaller businesses.

    Monthly pricing plan starts from $35/month and goes up to $300/month.

    Features

    • Bulk link shortening: Allows you to shorten multiple links at once, saving time on high-volume tasks.
    • Custom QR codes: Generates QR codes for links, which can be branded and used in offline campaigns.
    • User permissions: Offers tiered access for team members, enabling control over who can view, edit, and manage links.
    • Auto-link shortening: Automatically shortens URLs across integrated platforms like social media and email.

    Also Read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?

    Pros Cons
    Easy to use with great brand recognitionLimited analytics
    Free tier available for basic useFewer customization options compared to other tools

    3. Short.io

    short.io

    Short.io is a flexible tool for businesses looking to establish brand consistency across links. It’s custom domains feature enables you to use your own domain for shortened URLs, reinforcing brand presence with every shared link.

    With Geotargeting, you can personalize user experiences by redirecting traffic based on location, which can be especially valuable for regional marketing.

    Pricing starts at at $14/month and goes up to $148/month.

    Features

    • Deep links: Drive users directly to in-app content with deep links, improving engagement and user experience on mobile.
    • Link archiving: Stores inactive or expired links without deleting them, helping manage past campaigns.
    • Custom error pages: Personalizes error or “not found” pages for broken links, reinforcing brand consistency.
    • Device-based targeting: Redirects users to specific URLs based on device type (e.g., mobile or desktop).
    • IP whitelisting: Restricts access to specific IPs for added security.
    • Scheduled links: Sets links to become active or inactive on specific dates, perfect for limited-time offers.
    ProsCons
    Good customer supportComplex interface for new users
    Affordable optionNo dedicated mobile app
    Basic analytics on lower tiers
    Limited feature set

    4. Rebrandly

    rebrandly

    Next, we have Rebrandly, which focuses on brand-forward link management, allowing you to create custom-branded links that keep your brand front and center in all shared links.

    This tool is widely utilized in digital marketing, making it ideal for sharing links across social media and email campaigns. While Rebrandly offers a range of powerful features, some users may find the analytics dashboard overwhelming due to the extensive data available, which could be complex for those looking for straightforward insights. 

    Additionally, its premium pricing tiers may not be suitable for smaller businesses or individuals seeking budget-friendly options.

    Replug Branded Short Links CTA
    Replug Logo
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free
    Pricing starts at at $14/month and goes up to $119/mo.

    Features

    • Automatic link rotation: Rotates links to different URLs automatically, ideal for A/B testing.
    • UTM parameter management: Adds and tracks UTM parameters for more granular campaign insights.
    • Custom retargeting pixels: Integrates retargeting pixels with each link to boost ad reach and personalization.
    • SSL certificates for branded links: Provides HTTPS-enabled links to enhance security and credibility.
    Pros Cons
    Multiple integration optionsAdvanced features can be expensive for small businesses
    Occasional performance issues during peak usage times may impact reliability.
    May require additional setup time to fully utilize all features effectively.

    Also Read: Best URL Shorteners For 2024 

    5. T2M

    t2m

    T2M is designed for heavy-duty link management, offering unlimited clicks on paid plans to accommodate high-traffic needs without limits. 

    QR Code Generation adds versatility by generating a QR code for every link, which is helpful for offline campaigns or quick access on mobile. 

    The bulk link creation feature simplifies workflow, allowing marketers to shorten multiple links in one go, which is ideal for large-scale campaigns where efficiency is key.

    Pricing starts at at $5/month and goes up to $89.99/month.

    Features

    • Customizable link expiration: Sets expiration for links based on date, time, or click limits.
    • Country-based redirects: Routes users to different URLs depending on their geographic location.
    • Device-specific links: Directs users to optimized landing pages based on their device type.
    • Dynamic QR codes: Create codes that let you update linked content without changing the code.
    • Link cloning: Duplicates settings and analytics for frequently used links, simplifying campaign creation.
    Pros Cons
    Not a one size fit all toolBasic customization options 
    In built UTM builderLacks soo many advance features
    Budget-friendly option

    6. T.LY

    tly

    The next Google url shorterner alternative we have is, T.LY – A straightforward tool for simple, efficient URL shortening. Its Simple shortening tool is ideal for quick and easy link creation, while customizable links allow users to add unique keywords for easy recognition and categorization. 

    Basic analytics provides essential data on clicks, so you can track engagement without overwhelming detail, making T.LY perfect for small businesses or personal users looking for a hassle-free link shortener.

    Features

    • One-click sharing: Shares links instantly to social platforms from the dashboard.
    • Basic API access: Provides API capabilities for basic link management tasks and automation.
    • Inbuilt URL calendar: Shows the timeline for link creation and activity, useful for tracking engagement.
    • Link backup: Backs up links to prevent loss of data, especially useful for long-term campaigns.
    • Short URL preview: Previews shortened URLs before sharing to ensure accuracy.

    Also Read: How to create & track text links?

    Pros Cons
    Ideal for small business Not ideal for large campaigns
    Offers a free planDo not offers retargeting 
    No bulk shortening 
    Limited customer support
    Pricing starts at at $5/month and goes up to $50/month

    7. Bl.ink

    bl.ink

    Bl.ink offers comprehensive link insights, perfect for businesses focused on data optimization. It captures consistent metrics across touchpoints for precise attribution reporting, enabling you to create and manage vanity links across multiple channels in one go. 

    With robust analytics and customizable tracking, Bl.ink ensures seamless, end-to-end reporting that enhances campaign performance and brand consistency.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Features

    • Customizable slug generation: Offers flexible slug creation for easy-to-remember URLs.
    • Traffic routing: Direct users to specific URLs based on location or device.
    • Data exports: Exports link analytics data to integrate with other business intelligence tools.
    • Automated retargeting: Embeds retargeting pixels within links for more precise audience targeting.
    • Historical data storage: Keeps past link data accessible, helping track long-term performance.
    • Audit logs: Tracks all user activity on the platform, providing transparency and security in team settings.
    Pros Cons
    Offers detailed analyticsSteeper learning curve
    Great for teamsHigher cost for full access
    Shows occasionally glitches
    Pricing starts at $48/mo and goes up to $599/mo.

    8. Geo Targetly

    Geo Targetly’s URL shortener stands out by offering geo-targeted link redirection, making it a great choice for marketers and businesses targeting audiences across multiple regions. Beyond simple link shortening, it lets you route users based on their country, state, city, or language, ensuring personalized content delivery from a single URL.

    Unlike many alternatives, Geo Targetly focuses on location-based personalization, which makes it ideal for campaigns that require regional landing pages or country-specific offers.

    Features

    • Geo-targeted redirection: Send users to different URLs based on their location or language.
    • Custom short URLs: Use branded domains for clean, trackable links.
    • Click analytics: Get insights into traffic by country, device, and more.
    • Integration-ready: Easily embed with websites or marketing platforms via JavaScript or plugins.
    ProsCons
    Advanced geo-targeting featuresNo free tier (only a trial available)
    Ideal for international marketing campaignsFocuses on geo-redirection over bulk shortening
    Pricing starts at $9/mo and goes up to $279/mo.

    Verdict

    In a market filled with diverse URL shorteners, selecting the best alternative to Google’s discontinued service depends on your specific needs.

    Replug is a top choice for those wanting a powerful, all-in-one solution with features like UTM tracking, retargeting pixels, and white-label dashboards.

    Bitly and Rebrandly also excel, especially for teams focused on robust analytics and brand consistency, while T2M and T.LY cater to budget-conscious users who still want reliable link management.

    Ultimately, whether you need advanced tracking, seamless integration, or simple branding, one of these options is sure to support and elevate your link strategy.

    FAQs on Google URL Shortener

    Why did Google discontinue its URL shortener?


    Google phased out its URL shortener, Google URL Shortener, in 2019 to focus on dynamic links through Firebase for app-related needs.

    How does Replug compare to other Google URL shortener alternatives?

    Replug offers unique features like advanced analytics, retargeting pixels, and customizable calls-to-action, making it a standout choice for marketers.

    Can I create custom-branded links with these alternatives?

    Yes, tools like Replug and Short.io allow custom domains, so you can personalize links to reinforce your brand identity.

    Which URL shortener is the best for budget-conscious users?

    T2M and Replug are cost-effective options with essential features that cater well to small businesses and personal users.

    Do these URL shorteners provide QR code generation?

    Many alternatives, including Replug, T2M, and Bitly, offer QR code generation, adding flexibility for both online and offline campaigns.

  • How to change a URL of any website?

    How to change a URL of any website?

    Are you looking to change the destination URL of a published page, blog post, or web link?

    We’ve all been there. You publish a page or blog post, only to realise the destination link needs a change. Maybe it’s not quite right, or the content has moved. For instance, you share an important announcement, but the link you used now points to the wrong page. Instead of retracing your steps and updating it everywhere manually, wouldn’t it be easier to update the link once and be done? 

    With a few simple steps, you can quickly create a new, short URL that redirects smoothly, saving you time and keeping everything on track. Here’s how:

    6 simple steps to change a URL

    Replug is an all-in-one link management tool for creating custom URLs, embedding call-to-actions, and making social media bio links. You can change the URL of a website in seconds by following these simple steps with Replug:

    Step 1: Go to the Replug app

    First things first, you need to go to the Replug app. Simply type in the URL of the app in your search bar.

    Step 2: Sign in to your account

    Sign in to your Replug account or create one if you don’t already have one:

    sign in to replug account

    Step 3: Shorten your desired link

    Once you sign up or log in, you’ll be directed to the main dashboard. All you have to do now is paste the URL you want to shorten in the “Enter URL to shorten” bar:

    shorten link
    shorten URL

    Step 4: Click the “right arrow” button

    Once you have pasted the long URL, click the “right arrowbutton to proceed further:

    shorten URL

    Step 5: Edit your URL

    Click on the edit icon and type the slug you want for your newly created URL. 

    edit long URL

    Once you have done that, click on the green tick to save the URL.

    branded domain name

    Step 6: Save the shortened link

    The final step is to click on the “Save Shortened Link” button and you’re done!

    save shortened link

    FAQs on changing website URL

    Can I shorten any website links?

    You can easily shorten any website link using URL-shortening tools such as Replug. These not only allow you to shorten your link but also let you share it with your audience and track its performance.

    Can I edit my domain name?

    Your custom domain is a top-level domain you own and use to share your links. Tools like Replug allow you to edit your domain name easily, allowing you to maintain your brand identity and reputation.

    Trending Topics

    All-in-one link management solution
    How to shorten Amazon links?
    How To Add an Instagram Link in Bio?

  • Bitly vs Linktree vs Replug: Which is better?

    Bitly vs Linktree vs Replug: Which is better?

    Two major industry leaders, Bitly and Linktree, are being compared with a lesser-known but promising tool called Replug. Strange, isn’t it?

    What could be the reason behind it? Is Replug truly better than Bitly, or is it better than Linktree?

    Maybe it’s better than both the tools and other established players in the market.

    Well, it’s time to find out.

    The answer lies in thoroughly examining its features, cost-effectiveness, user experience, and value proposition.

    So let’s get you started in our comparison article Bitly vs Linktree vs Replug.

    Stick with us…

    Let’s quickly go through the top trio

    Replug

    Replug is an all-star link management tool packed with top features such as branded link shortening, bio links, link analytics, traffic routing, QR codes, retargeting pixels, deep linking, and much more. Its user-friendly interface and quick integration with marketing platforms make driving traffic, capturing leads, and boosting conversions a breeze.

    Bitly

    Bitly is a URL-shortening service that condenses lengthy URLs into concise links, simplifying sharing and tracking across platforms. Its integration capabilities span various platforms, social media tools, and applications, enhancing users’ accessibility and analytics.

    Linktree

    Linktree is a link-in bio tool for organizing all your essential links in a user-friendly format. It’s perfect for directing your audience to your website, social profiles, or anything else!

    Any major drawbacks you should be aware of?

    Well yeah, there are some of the limitations you should be aware of before getting started with this comparison.

    • Replug: No free version available for now
    • Bitly: The high-tier pricing plan is extremely expensive, also you don’t get the same level of customization and link management as Replug.
    • Linktree: Lacks advanced features like detailed analytics and link retargeting, which are available on other platforms.

    The best Linktree alternatives: Find your perfect link in bio tool

    The ultimate pricing breakdown

    Tools Pricing plans
    ReplugIt offers a range of pricing plans to suit different needs, starting at $19 per month for a basic plan, $49 per month for professionals, and $79 per month for businesses.
    (offers a 14-day free trial)
    BitlyOffers monthly pricing plans starting from $35 /mo and going up to $300/month.
    LinktreeProvides a free plan with extremely basic features, as well as a pro plan starting at $5 per month and going up to $24/per month.
    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Choosing the right tool: Factors to consider in your link management tool

    Let’s compare three popular options, Replug, Bitly, and Linktree, to help you choose the one that best suits your needs.

    1. URL shortening

    Short URL - Replug

    URL shortening converts a long, complex URL into a shorter, more manageable version. This shorter URL (Uniform Resource Locator) typically redirects users to the original, longer URL when clicked. 

    • Replug: Offers URL shortening with custom domains and branded links. Shortened links can be integrated with CTAs, and pixels can be retargeted for better results.
    • Bitly: Primarily focuses on URL shortening. It provides a free plan with limited features and paid plans with increased shortening limits, custom domains, and detailed analytics. 
    • Linktree: Doesn’t offer direct URL shortening. However, you can shorten individual links within your Linktree bio using a separate shortening service. 

    2. Bio links

    Bio links

    Bio links, short for biography links, refer to the clickable URLs found in the bio section of social media profiles. These links serve as a gateway for users to access additional content or resources outside of the social media platform.

    Individuals, businesses, and organizations commonly use bio links to direct followers to their websites, blogs, online stores, or other relevant link destinations.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo

    Go beyond generic link pages!

    Create custom bio links that truly fit your brand

    With Replug, you can create bio links that are unique, engaging, and built to convert.

    Start free trial
    • Replug: Creates bio links that showcase your social media profiles, website, and other important links in a single, customizable landing page. This allows you to create a central hub for your online presence, making it easy for users to find all your relevant links in one place. You can also customize the design and branding of the landing page to match your style.
    • Bitly: While Bitly primarily focuses on URL shortening, users can still utilize Bitly links in bio sections to direct followers to multiple destinations.
    • Linktree: Linktree specializes in bio link management, providing a centralized hub for users to share multiple links from a single URL in their social media bios. However, this bio link tool branding appears on your bio link page in the free version, and there’s no way to remove it. This can be a drawback for users who want a completely branded experience.

    Winner:
    Linktree, if creating a dedicated bio link page is your primary goal. Replug offers bio links as part of its broader functionality.

    3. White-label boards

    A white-label solution allows you to rebrand a product or service as your own. This means you can remove any branding from the original provider and replace it with your logo, name, and colors.

    White Label
    • Replug: Provides white-label solutions for agencies and businesses, allowing them to replace Replug branding with their own. 
    • Bitly: It doesn’t offer white labeling in any plan. 
    • Linktree: It doesn’t provide white labeling.

    Winner:
    Replug takes the lead with white-label solutions in its agency plan, surpassing Bitly and Linktree, which do not provide this feature.

    4. Retargeting pixels

    What-is-retargeting

    A retargeting pixel allows marketers to recognize individuals who have previously interacted with their website or social media profiles, enabling them to deliver personalized advertisements to these users across different platforms.

    You may also like: 7 Retargeting Best Practices Every Marketer Should Follow

    add-retargeting-pixel
    • Replug: Integrates retargeting pixels from platforms like Facebook, Instagram, etc into shortened links, allowing you to target website visitors with relevant ads later. 
    • Bitly: It does not provide any type of retargeting feature. 
    • Linktree: This service doesn’t offer retargeting pixel integration. It focuses on creating bio links and doesn’t offer functionalities related to retargeting website visitors.

    Winner:
    Clearly, Replug is the winner here. Both the other competitors Bitly and Linktree do not provide this feature. 

    5. QR code generation

    QR codes, short for quick response codes, are barcodes that store information in a machine-readable format. These codes consist of black squares arranged on a white square grid, often with a distinct square pattern in the corners for alignment purposes. QR codes can store various types of data, including URLs, text, contact information, or other types of data.

    You may also like: A Complete Guide To QR Code Marketing

    QR codes
    • Replug: Offers QR code generation for shortened links. Users can scan the code and instantly access your website, social media profile, or any other link you’ve shortened.
    • Bitly: Bitly provides QR code generation functionality, allowing users to create QR codes for offline marketing materials and track their performance.
    • Linktree: Yes, Linktree offers QR codes for your Linktree profile.

    6. Custom CTAs

    Custom CTAs

    This allows you to customize the text and appearance of the CTA buttons to match your branding and encourage users to interact with the specific link.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost your conversion rates with irresistable CTAs with

    for your marketing campaigns.

    Check

    Higher clicks

    Check

    More leads

    Check

    Better ROI

    Generate free CTAs
    • Replug: Allows adding custom CTAs (call to action) buttons directly to shortened links. Add customized phrases such as “visit website,” “download now,” or “learn more”, etc. to these buttons to compel users to click on the link.” 
    • Bitly: It doesn’t offer custom CTAs in any plan.
    • Linktree: Allows custom CTAs to be added to individual links within your Linktree bio. 

    Winner:
    Replug offers more flexibility in adding custom CTAs directly to shortened links, allowing for a more targeted and interactive user experience.

    7. Easy link rotation

    This feature lets you send visitors to different landing pages using just one link. You can set filters like country, time, and date to control where traffic goes, aligning it with your specific goals.

    Traffic-routing-using- link- rotation

    Replug: Provides easy link rotation functionality based on pre-set filters like country, date, time, or device. This allows you to rotate between different landing pages or offers for specific audiences or timeframes. This powerful feature is for your marketing campaigns or showcasing targeted promotions to different user segments using different landing pages to convert visitors

    Also read: Strategic Way to Route & Divert Traffic

    Bitly: No link rotation is offered in any plan. Bitly focuses primarily on URL shortening and lacks features for managing and rotating different links based on specific criteria. 

    Linktree: It doesn’t offer link rotation features. Linktree is designed to create and manage a single bio link page. While you can include multiple links within your bio, it doesn’t offer functionalities to automatically rotate them based on pre-defined conditions. 

    Winner:
    Replug, for its advanced link rotation capabilities that allow you to optimize your marketing efforts by targeting specific audiences or testing different marketing campaigns.

    8. Detailed link analytics

    Real-time Analytics

    Link analytics refers to the process of tracking and analyzing the performance of URLs or links shared online. It involves gathering data on various metrics such as click-through rates, geographic location of visitors, referral sources, and conversion rates.

    Replug Branded Short Links CTA
    Replug Logo
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free
    • Replug: Offers detailed link analytics, from providing insights on clicks to conversion rates, and even sources used to access these short tracking links. This data can be crucial for understanding user behavior and optimizing your marketing campaigns. Replug equips you with valuable insights to make informed decisions about your link strategy. 
    • Bitly: Provides varying levels of link analytics depending on the plan. While the free plan offers basic click data, paid plans unlock a little more analytics like CTRs, and geographical data. Though Bitly offers good analytics options, especially in its paid tiers, but may not be as comprehensive as dedicated link management tools
    • Linktree: Offers limited link analytics in its free plan, primarily focusing on clicks on individual links within your bio. Paid plans might offer more in-depth analytics, but the overall focus remains on understanding user engagement with your bio link page itself. 

    Winner:
    When it comes to analytics, Replug and Bitly are equally competitive link-tracking softwares as both platforms go beyond clicks, and data into user behavior and campaign performance.

    Some other points to look at

    • Free trial option
    • Ease of use
    • Security and scalability
    • Customization options
    • Customer support
    • Cost-effectiveness
    • Mobile app availability
    • Reviews and ratings

    Which tool is better for marketers or agencies?

    After evaluating all the key factors we have a clear cut winner. Despite its lower profile, Replug shines with its unique approach, providing marketers with fresh options for streamlined link sharing and engagement.

    While Bitly and Linktree enjoy widespread recognition and user trust, Replug boasts comparable functionalities and distinct advantages.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Why is Replug the best link management solution?

    Replug comes forward as the clear front runner, thanks to its exceptional link management features, comprehensive analytics, and intuitive interface. Together, these factors solidify its position as the top performer in the field.

    Besides that, Replug prioritizes link security with features like real-time link scanning, malicious URL blocking, and phishing detection. Additionally, agencies can leverage white-label solutions to manage client links quickly under their own branding.

    What sets Replug apart is its innovative approach to link management, offering unique features that cater to the evolving needs of modern marketers and businesses.

    While its name may not resonate as loudly as other link shorteners, Replug’s potential to streamline link sharing, enhance brand awareness, and drive engagement cannot be overlooked.

    By offering a fresh perspective and promising features, Replug presents itself as a compelling alternative for those seeking robust link management solutions.

    For more information, visit the Replug website or schedule a demo now.  

    FAQs on Replug vs. Bitly vs. Linktree

    Who typically uses Linktree?

    Linktree is popular among social media influencers and content creators who want to share multiple links in their bio or profile.

    What sets Replug apart from Bitly and Linktree?

    Replug offers advanced features such as link retargeting, integration with marketing tools, and comprehensive link management capabilities.

    Why is Bitly considered expensive?

    Bitly’s high-tier pricing plan may be too costly for some users, especially those who need extensive customization, which it doesn’t fully provide compared to Replug.

    Does Replug offer any free version?

    No, Replug currently doesn’t offer a free version but provides a 14-day free trial for users to test its features.

  • How to customize the Facebook link preview using Replug?

    How to customize the Facebook link preview using Replug?

    Ever wished you could control how your links appear on Facebook? With Replug, you can! This powerful link management tool allows you to customize the link preview of your links, making them more visually appealing and engaging.

    To get you started, we’ve put together this helpful guide. Let’s read.

    How to customize the Facebook link preview using Replug?

    Customizing the Facebook link preview using Replug is straightforward. Start by logging in to your Replug account.

    If you haven’t already, sign up. Replug offers a 14-day free trial—no credit card is required to try it out.

    Log-in to your Replug account

    Once you’ve logged into your Replug account, set up your workspace.

    Then copy your URL from Facebook;

    copy your URL from Facebook

    Step no 01:

    Go to Replug Home and locate the “Quickly shorten your link” bar. Paste the URL you want to share and press Enter.

    Facebook Url
    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Step no 02: 

    You’ll be redirected to a page where you can customize your Facebook URL. Here, you can password-protect your links, add expiry dates to them, add traffic routing rules to them, and much more.

    Customize your URL

    Step no 03:

    Once you input the link, Replug will automatically fetch the meta details, such as title, description, and thumbnail image. But if you want to customize the details even more, you can: 

    • Title: You can customize the title of your Facebook link preview by simply typing in your preferred text in the “Title” field.
    • Description: Adjust the description by writing a more engaging or relevant summary of your link in the “Description” field.
    • Image: Change the thumbnail by uploading a custom image. Make sure it’s eye-catching and relevant to your content.
    Customize link previews

    Step no 04: 

    After customizing, click “Save.” You can now share the customized Replug URL on Facebook. It will display your customized preview instead of the default one when posted.

    Related: How to customize Twitter (X) link preview using Replug?

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    06 unique benefits of custom link previews on Facebook

    Custom link previews offer your Facebook audience a more engaging and informative experience. Here are five unique benefits:

    1. Enhanced click-through rates (CTRs)

    A visually appealing and informative link preview can encourage users to click through to your content. Customizing the image and title can create a more compelling call to action.

    Also read: The prime solution for turning clicks into conversions

    2. Better social proof

    If your posts with custom link previews receive more engagement (likes, shares, comments), it can serve as social proof, encouraging others to click through and interact.

    3. A/B testing

    A/b testing different links for the same content allows you to analyze which version drives more clicks and leads, helping refine your messaging.

    4. Increased engagement

    Custom link previews can lead to more likes, comments, and shares. A visually engaging post is more likely to capture attention and spark conversation.

    5. Referral sources 

    Another great benefit is the ability to track links, for example, referral sources help you understand where clicks are coming from and can help identify which channels or campaigns are most effective in generating leads.

    6. Better SEO

    While not a direct benefit, custom link previews can indirectly improve your SEO. Your website’s ranking may improve if your posts are shared more frequently and receive more engagement.

    Also read: How to create properly optimized URLs for SEO?

    Replug Branded Short Links CTA
    Replug Logo
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free

    Conclusion

    Customizing link previews on Facebook and using Replug is a straightforward way to enhance the visual appeal and effectiveness of your shared content. 

    Tailoring titles, descriptions, and images can create more engaging previews that capture attention and encourage clicks. Whether you’re looking to boost your brand’s presence or make your links more attractive, Replug offers the tools to make your social media posts stand out.

    FAQs on custom link previews

    Do I need a Replug account to customize link previews?

    Yes, you need a Replug account to customize link previews. You can sign up for a free trial if you’re new to the platform.

    Can I use Replug to customize link previews for other social media platforms?

    You can use Replug to customize link previews for other social platforms supporting link previews.

    Will my customizations appear immediately after sharing the link?

    Sometimes, social media platforms cache link previews. If your customizations don’t appear immediately, you might need to use tools like Facebook’s Sharing Debugger to refresh the cache.

    Can I edit the link preview after sharing it?

    Yes, you can update the link preview by editing the link in Replug and saving the changes. However, the updated preview may not immediately appear on social media due to caching.