Back in 2008, Bitly changed the game for link shortening, but as the software landscape grew, so did the number of Bitly alternatives.
While Bitly still packs a punch with its features, the price tag can be a bit much for some agencies.
That’s where we come in! Our team of experts took a deep dive into comparing Bitly with the newer, more affordable multi-tasking link shorteners.
We focused on premium agency plans to help you find a platform that fits your budget and needs.
Look at these Bitly alternatives — we’re sure you’ll find one that works perfectly for your agency!
A comparative analysis between Bitly and Bitly alternatives
1. Replug
When it comes to finding an alternative to Bitly, Replug tops the list as the best option. It’s more than just a URL shortener—Replug is a comprehensive link management powerhouse that caters to individuals, small businesses, and large corporations.
Key features of Replug
- Create custom short links with your domain to maintain brand consistency.
- Add CTAs to your links to boost engagement and conversions.
- Design stunning bio landing pages to centralize your online presence.
- Utilize retargeting pixels to retarget users who click your links, ensuring you’re connecting with interested prospects.
- Track every click, share, and interaction with robust analytics.
- Create a white-label dashboard to gain complete control over your agency’s branding with customizable domains, logos, and interface.
- Seamlessly connect the physical and digital worlds with Replug’s powerful QR Code feature.
- Manage your links on the go with a handy Chrome extension.
Here’s what makes it exceptional:
- Bitly caps branded links at 3,000 links for $300/month, while Replug offers unlimited branded links for just $19/month—a budget-friendly solution for agencies.
- Replug’s large agency plan supports up to 250 bio links, allowing you to consolidate your online presence beautifully. In contrast, Bitly’s premium plan limits you to 10 custom landing pages.
Replug is a reliable, user-friendly, and, most importantly, affordable link-shortening tool. If you want extensive features on a single dashboard, we suggest Replug with 14 days free trial.
Features | Bitly (Premium) ($300/month) | Replug (Agency – Large) ($299 /mo) |
| Branded links | 3000 links/month | Unlimited |
| Bulk link shortening | 3,000 links/CSV | Unlimited |
| Link clicks | Unlimited | Unlimited |
| Deep links | Available | Unlimited |
| Bio-landing pages | 10 | 250 |
| Traffic routing | Not available | Available |
| Retargeting Pixel | Not available | Unlimited |
| Custom CTAs | Not available | Unlimited |
| QR Codes | 200 | Unlimited |
| UTM builder | Available | Available |
| White-label dashboards | Not available | Available |
| Change destination link | 50/mo | Unlimited |
| QR scans | Available | Unlimited |
| Clicks data | 1 year of click & scan data | Unlimited |
| Campaign-level tracking | Available | Unlimited |
| Country-level data | Available | Available |
| A/B testing | Available | Available |
| Workspaces | Available | 50 |
| Custom domains | Available | 50 |
| Chrome extension | Available | Available |
| A/B testing | Available | Available |
| Add OG titles and description | Not available | Available |
| Customer support | Basic | Dedicated |
Winner: Replug is the winner here, offering futuristic features like retargeting and in-depth analytics—all at a fraction of Bitly’s cost. It’s smart, simple, and tailored for agencies of every size.
2. Rebrandly
Rebrandly is a comprehensive link management platform offering features similar to other top tools but with some distinct advantages. Rebrandly as an alternative to Bitly, excels in retargeting by allowing you to add retargeting pixels to links, enabling precise audience targeting for advertising campaigns.
Also read: 7 Retargeting Best Practices Every Marketer Should Follow
| Features | Bitly (Premium) ($300/month) | Rebrandly (Growth plan) ($119/mo) |
| Clicks | Unlimited | Unlimited |
| Branded links | 3000 | 3,500 /month |
| Clicks tracked | 1 year of click & scan data | Clicks tracked |
| Bio-link/link gallery | 10 | Available |
| QR-codes/month | 200 | 3,500 |
| Retargeting | Not available | Available |
| Deep links | Available | Available |
| Analytics | Available | Available |
| Traffic routing | Not available | Available |
| CTA generation | Not available | Not available |
| UTMs | Available | Available |
| Bulk link imports | Available | Available |
| Link destination | 50/mo | Add-on |
| Workspaces | Available | 2 |
| Group permissions | Not available | Available |
| 24/7 support | Available | Basic |
| Dedicated onboarding | Available | Not available |
| API-access | Available | Available |
| Chrome extension | Available | Available |
Winner: This comparison was tough, but ultimately, Rebrandly outshines Bitly with superior customization and much more—all at a more affordable starting price of $119/month compared to Bitly’s $300/month. It’s the smarter, cost-effective choice for advanced link management.
3. Short.io
Third, we have short.io, a smart Bitly alternative, founded in 2015 by a group of tech enthusiasts passionate about simplifying digital marketing strategies.
Initially launched as short.cm, to be rebranded from Short.cm to Short.io to reflect its broader vision and global reach better. The platform expanded its features to meet these needs, introducing capabilities like geo-targeting, link expiration rules, branded QR codes, and advanced analytics.
| Features | Bitly (Premium) ($300/month) | Short.io (Enterprise) ($148) |
| Clicks | Unlimited | Unlimited |
| Branded links | 3000 | Unlimited |
| Clicks tracked | 1 year of click & scan data | Unlimited |
| Geo-targeting | Available | Available |
| Redirects | Available | Available |
| Bio-link | 10 | Not available |
| QR-codes/month | 200 | Unlimited |
| Retargeting | Not available | Available |
| CTA generation | Not available | Not available |
| Deep links | Available | Available |
| Analytics | Available | Available |
| UTMs | Available | Available |
| Bulk link imports | Available | Available |
| Edit link destinations | 50/mo | Unlimited |
| Multiple teams | Not available | Available |
| Users | Limited | Unlimited |
Winner: Both Bitly and Short.io excel in their respective areas, making the winner depend on your specific needs. However, one can choose Bitly for simplicity and reliability or Short.io for affordability and analytics.
4. Sniply.io
Sniply.io is a trusted platform used by over 100,000 marketers for content curation, link shortening, and gaining detailed insights to drive conversions.
What sets Sniply apart is its unique feature that allows users to include a call-to-action (CTA) and A/B testing on every link they create, which can be placed on external websites.
Also read: Top call-to-action tools – Proven CTA tips and tricks
Features | Bitly (Premium) ($300/month) | Sniply (Business) ($59/month) |
| Clicks | Unlimited | Unlimited |
| Branded links | 3000 | Unlimited |
| Edit destination URLs | Available | Available |
| QR codes | 200/mo | Not available |
| Brand profiles | Available | 15 |
| Members | Not available | 10 |
| No. of CTAs | Not available | 50,000 |
| A/B testing | Not available | Available |
| Deep links | Available | Not available |
| Link in bio | Available | Not available |
| Custom domain | Available | Available |
| Click tracking | Available | Available |
| Retargeting pixels | Not available | Available |
| Reporting and analytics | Available | Available |
| Chrome extension | Available | Available |
| API access | Available | Available |
| Custom support | Basic | Basic |
Winner: It’s hard to declare a clear winner since both tools cater to different needs. Bitly shines with features like link-in-bio and QR codes, while Sniply focuses on CTA generation and A/B testing. However, when it comes to cost, Sniply stands out as the more affordable option, whereas Bitly offers a broader range of features.
5. RetargetKit
True to its name, RetargetKit excels in advanced retargeting capabilities, making it a powerful tool for affiliate marketers. With unlimited branded links and seamless integration with your existing tools, this Bitly alternative helps you boost conversion rates through A/B testing, helping you pinpoint what works best for your niche.
| Features | Bitly (Premium) ($300/month) | RetargetKit (Business) ($49/ monthly) |
| Branded Links | 3000 | Unlimited |
| Clicks | Unlimited | 50,000 Clicks/Month |
| Custom domain | Available | 5 |
| Retargeting Pixels | Not available | 5 |
| Call-to-action | Not available | Available |
| Bio-links | 10 | 5 |
| Link cloaking | Available | Available |
| Team member | Not available | 3 |
| A/B testings | Not available | Available |
| GEO traffic routing | Not available | Available |
| Deep links | Available | Available |
| Tracking and analytics | Available | Available |
| Password protection | Available | Available |
Winner: Retargetkit offers extensive features at a lower price. Its team members, A/B testing, and geo-traffic routing features make it suitable for small to medium enterprises.
Also read: 9 ways to multiply your sales with eCommerce retargeting
6. Linkly
Linkly is a great tool for simple branded links to share across the multiple platforms. It offers features like branded links, UTM tracking, and real-time analytics, allowing you to monitor clicks, audience behavior, and campaign performance effectively.
However, Linkly offers a flexible pricing structure to suit different needs, starting with a free plan for beginners, which includes 500 tracked clicks per month.
| Features | Bitly (Premium) ($300/month) | Linkly ($289/month) |
| Clicks | Unlimited | 500kper month |
| Branded links | 3000 | Unlimited |
| Link cloaking | Available | Available |
| Link expiry | Available | Available |
| Google Sheets feed | Not available | Available |
| Social media previews | Available | Available |
| Retargeting pixels | Not available | Available |
| Link in bio | 10 | Not available |
| QR codes | Available | Available |
| Traffic routing | Not available | Available |
| Tracking and analytics | Available | Available |
| OG titles and description | Not available | Available |
| Custom domain | Available | Available |
| Custom CTAs | Not available | Available |
| Chrome extension | Available | Available |
| Vast integrations | Available | Available |
Winner: Linkly is more suitable for extensive marketing. It offers OG description and titles, retargeting pixels, and traffic routing at a lower price than Bitly.
7. RocketLinks
RocketLink is a reliable link-shortening and retargeting tool that lets you customize URLs, track performance, and much more.
It offers a comprehensive dashboard to track all your links and clicks in one place, making it easier to optimize your marketing strategies.
The major benefits RocketLink has as an alternative to Bitly is that pricing that’s much more budget-friendly than Bitly, giving you powerful link management tools without breaking the bank.
| Features | Bitly (Premium) ($300/month) | RocketLinks (Galaxy) ($69 / month) |
| Clicks | Unlimited | Unlimited |
| Branded links | 3000 | 1000/month |
| Link analytics | Available | Available |
| Vanity URLs | Available | Available |
| Custom domain | Available | 50 |
| Deep links | Available | Not available |
| CTA | Available | 100 Available |
| Chrome extension | Available | Available |
| Retargeting pixels | Not available | 50 pixels |
| Password protection | Available | Available |
| QR-codes | Available | Available |
| UTM | Available | Available |
| A/B testing | Not available | Not available |
| Customer support | Basic | Not available |
Winner: While Bitly offers 3,000 branded links per month, Rocket Link provides 1,000. However, Rocket Link stands out with its extensive feature set, making it the clear winner overall.
Also read: How to turn a link into a QR code
8. TinyURL
TinyURL is one of the oldest URL shorteners, launched in 2002, and is known for its simplicity and ease of use. It provides basic URL shortening for free without requiring registration, making it accessible to casual users.
However, TinyULR, as an alternative to Bitly, might be suitable for small-tier businesses, as the paid versions offer basic shortening and analytics, but they don’t include bio links or traffic routing features.
| Features | Bitly (Premium) ($300/month) | TinyURL (Bulk) ($199.00 / mo and above) |
| Branded links | 3000 | 250,000 |
| Clicks tracked | 1 year of click & scan data | 250,000 |
| Edit link destinations | 50/mo | Unlimited |
| Link expiration | Available | Available |
| Link analytics history | 1 year | 2 years |
| Clicks by geography | Available | Available |
| Branded domains | Available | 10 |
| QR-codes/month | 200 | Not available |
| CTA generation | Not available | Not available |
| Link tags | Available | Available |
| Deep links | Available | Not available |
| Analytics | Available | Available |
| UTMs | Available | Not available |
| Bulk link imports | Available | Available |
| Customer support tickets | Available | Available |
Winner: Bitly is the superior choice for businesses with its advanced features like unlimited branded links, detailed analytics, and QR codes, while TinyURL offers a more affordable option with basic link management capabilities.
9. PixelMe
PixelMe by Carbon6 is part of Amazon’s new embedded third-party apps program. When comparing Pixel Me and Bitly, you should know that:
PixelMe stands out for its integration with Amazon attribution, making it particularly valuable for e-commerce marketers and Amazon sellers who want to track the performance of their links and ads on the platform.
Bitly, on the other hand, offers strong link shortening and analytics capabilities, with branded links, QR codes, and much more, making it suitable for broad marketing campaigns and brand consistency.
| Features | Bitly (Premium) ($300/month) | PixelMe ($400/mo) |
| Ad campaigns | Available | Unlimited |
| QR codes | Available | Not available |
| Custom domains | Available | 10 |
| Email links | Available | Available |
| Retargeting pixels | Not available | 10 |
| Branded links | 3000/month | Available |
| Link in bio | Available | Not available |
| Deep links | Available | Amazon mobile app |
| Amazon attribution | Not available | Available |
| Dedicated support | Basic | Available |
| Google ads | Not available | Available |
| Facebook ads | Not available | Available |
| Instagram ads | Not available | Available |
| TikTok ads | Not available | Available |
| Dedicated account manager | Not available | Available |
| UTMs | Available | Available |
| Chrome extension | Available | Available |
Winner: While Bitly excels in general link management, Pixel Me is the clear winner for e-commerce marketers and Amazon sellers. Its integration with Amazon attribution, support for ad campaigns across multiple platforms, and retargeting capabilities make it uniquely suited for driving conversions and optimizing sales funnels.
10. JotURls
JotURL is a versatile link management platform that simplifies and enhances digital marketing efforts. The platform is mainly focused on analytics, and you’ll see features like advanced Conversion Tracker and more.
With powerful analytics, JotURL provides real-time insights into clicks, conversions, and user behavior, helping marketers make data-driven decisions.
This Bitly alternative ensures security with HTTPS, link encryption, and spam protection while offering multi-platform sharing for greater engagement.
| Features | Bitly (Premium) ($300/month) | JotURL (BUSINESS XL) (249 €/mo) |
| Branded links | 3000 | 250K |
| Clicks | Unlimited | Unlimited |
| Link protection | Available | Available |
| Brands | Available | 100 |
| Personal branding | Available | Available |
| UTMs | Available | 50 |
| Traffic routing | Not available | Not available |
| CTA | Not available | Available |
| QR codes | Available | 150 |
| Retargeting | Not available | Available |
| Tracking and analytics | Available | Available |
| Analytics data storage | 1 year | 2 year |
| Custom support | Basic | Available |
Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitly’s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year).
Final verdict
For agencies looking to save costs without compromising on features, tools like Replug and Sniply are fantastic options. Their extensive features, from retargeting to advanced analytics, make them stand out.
All in all, Replug.io remains our top pick for maximum value with its 14-day free trial and unbeatable pricing.
Don’t wait—start converting long, unattractive URLs into branded vanity links and supercharge your campaigns today!
FAQs on Bitly alternatives
What are the best Bitly alternatives?
Replug, RocketLinks, and Sniply are great alternatives, offering affordable plans with retargeting, A/B testing, and more.
Why should I use a link shortener?
Link shorteners make links more user-friendly, help track engagement, and can be customized to improve branding and aesthetics.
Can I retarget with Bitly alternatives?
Yes, platforms like Replug offer retargeting features that help improve conversions.
Which alternative is the best value for agencies?
Replug is the best value, offering extensive features at an affordable price, including a 14-day free trial.
Why choose Replug over Bitly?
Replug provides unlimited branded links, retargeting, and analytics at a fraction of Bitly’s cost, which is perfect for agencies.
You may also like:
30+ great SaaS tools in the market today