Video marketing has become a popular tool to generate conversion in such a short time. What makes it different from other marketing strategies is that it turns the art of old copy into an engaging video.

But, there’s another distinct feature that only video marketing has. It is the personal touch of visual storytelling. Unlike any other online videos, this type of marketing video focuses on the audience’s perspective. As a result, the video will act as a great representation of them.

But why must it be a video?

If you’re an avid internet user, you won’t be surprised that most content is video. In reality, video has become a staple content in the online world.

It’s nothing new, really.

In fact, a statistic says that people consumed one billion gigabytes (56 exabytes) of online video monthly. And that’s in 2017 alone. The current stats predict that over 240 exabytes will be consumed monthly in 2022.

In conclusion, the future of online video is bright. If you’re an entrepreneur, you must’ve taken this information into account. Promote your business with video marketing as soon as possible.

What is Video Marketing?

Video marketing is the practice of turning textual copy into an entertaining and informative visual with the touch of powerful storytelling. That’s what we call video marketing.

Video marketing itself covers many types that are aimed for a different purpose – for example, educational videos, product videos, brand videos, and tutorial videos. These are the four major types of video marketing nowadays. 

Each type also divides into a more specific video; for example, an explainer video is inside the educational type video. It is the introduction of a company or product to establish a new relationship with the audience.

In short, it’s best to implement video marketing when you begin your entrepreneurial journey and hook the audience’s attention. Video marketing can also act as an educational video since you explain who you are to the public’s eyes.

The Benefits of Video Marketing 

Often, you may hear about powerful video marketing tactics that boost conversion rates in no time but you don’t get to know how it works to get you satisfied with the outcome. 

Video marketing’s benefits don’t come overnight. In contrast, it is a compilation of teeny-tiny steps that lead to your conversion goals. Here are the benefits (in order) that show you how video marketing can bring you more conversion rates.

1. Capture The Audience Attention

Video marketing is an excellent tool for grabbing the audience’s attention. Since it centres around the audience’s point of view, it’s essential to incorporate a unique approach.

For example, a tutorial video aims to solve the pain point of the audience. Most of the time, the audience doesn’t pay attention to what a product can be used for many possible usages. Your tutorial video will come in handy to help them understand better.

Suppose you’re running an Italian Parmesan business. We all know what we can do with the cheese. It’s a basic complement dish that enhances pasta and pizza into a mouth-watering delicacy. Even without your tutorial, the audience knows how to incorporate parmesan into their meal.

They will come up with the idea of making cheesy pizza or cheese fondue or something ‘normal’ thing to do with the cheese. But if you get your audience a tutorial video to try out something different, you can benefit the most from it.

You can make a fantastic tutorial video by incorporating new recipes for your authentic Italian cheese. For example, cheese tends to be an expensive ingredient in some parts of the world. To tap into an audience of students or people who are tight on a budget, you decide to make a budget-friendly recipe with cheese.

Engaging audiences through visually compelling content can drive remarkable conversion rates. One effective strategy includes leveraging platforms like Idomoo, which specializes in personalized video solutions that capture attention and resonate with viewers instantly. Exploring these advanced video marketing approaches enables brands to deepen connections with their audience.

Doing so helps you reach a new market and provide insight for your existing audience. In the end, you get the best of both worlds.

2. Improve Brand’s Awareness

Video marketing can help you spread more awareness by incorporating an effective strategy. This is where explainer videos play a big part in the game.

First off, an explainer video has the ability to convey a message about your brand and product concisely. If you’re new to the business, it’s an excellent way to apply this method sooner. For an entrepreneur looking to leverage powerful storytelling effectively, utilizing a video presentation maker with advanced capabilities such as text-to-speech, auto-generated subtitles, and AI script writing can revolutionize your marketing approach. Such tools not only simplify the process of turning ideas into compelling videos but also ensure scalability and consistency across different projects.

Let’s get back to the cheese business.

To begin with, there are tons of cheese companies in this world. They aren’t just cheese producers but also dairy companies that supply all dairy-derived products worldwide.

Does it mean you lose the battle as a local cheese producer? No, you still have a chance to acquire markets, at least in your local area. 

This is where video marketing comes to the rescue. It enables you to spread out the words about your local-authentic Italian cheese. It also allows the audience to know better about your brand in an amusing way- not too promotional.

3. Boost SEO

Every business needs to have a website to level-up its attention. Often, the audience looks up the website first to judge whether your company is credible or not. Basically, your website is an exceptional online presence that you should nurture in the long run.

Besides, people rely heavily on the search engine to look for anything in today’s internet age. The chance of your business to appear on the search engine will be super low if you don’t incorporate a digital marketing tactic.

A digital marketing tactic includes having video marketing as one of the plans. As mentioned above, video marketing won’t only act better to attract the audience but also the search engine. Including a video on your site will help the search engine rank your site.

A good marketing video on your site allows visitors to get an in-depth explanation within minutes. The presence of video can also attract the eyes first when a user visits your site. It leads them to click and watch without spending time reading a bulky text inside the website.

The relevancy of your marketing video enables the search engine to track your page better. This way, you can improve your site’s appearance on the search engine result page (SERP). 

Source:offers.hqplrstore.com

4. Bring More Traffic

Now that you have a fundamental knowledge of websites and SEO, let’s dive into how a better SEO score can bring you more traffic.

When you finally reach page one on the search engine result page, the chance is you generate massive visitors to your site. Although it’s apparent, our ‘local cheese business’ doesn’t even know this strategy.

A small business mostly relies on the classic word of mouth without giving a chance of online presence. Although the former method is still effective today, the online representation can fuel up the businesses’ expansion.

An embedded video marketing on your site isn’t the only source where your enormous traffic comes from. Thanks to social media platforms, people can share your video marketing multiple times. Also, don’t forget about the number of views and impressions. Those are the vital analytic tools to measure your video marketing success.

If you succeed in delivering useful video marketing, the chance of getting overnight popular is very much likely. The audience will be curious as to what your brand is all about. They will dive into more information by visiting the only complete source of you: your website.

Therefore, the more shared your video marketing is, the higher opportunity of you getting more traffic to your website. 

5. Increase Conversion Rates

Video marketing is designed to generate leads in the first place. So, there’s no debate on it. But how does it work?

Firstly, in every video marketing, the narrative or storytelling guides the viewers to pay more attention to it. Without the audience realizing it, each video infuses marketing information, leading them to feel attached.

This is where powerful storytelling works. It enchants the audience to stay within the video until it ends. Although many implement an urgency narration, some companies prefer to have it in the end.

We call this actionable narration a call-to-action (CTA). It can be a text, button, banner, or even a story in the narration that gives the audience a sense of urgency to take action. CTA is the gate for every potential lead to embark on your brand’s journey.

CTA works like a magic word. It doesn’t push anyone to click on something or visit your website. Rather, it beautifully persuades the audience to get an experience with you.

That’s why it’s crucial to understand how CTA works for generating the audience. Placing CTAs can also be tricky as it needs some strategies without making your audience feel objectified. 

In brief, every video marketing needs CTA to generate leads and measure the conversion rates. That’s a must-have. If not, then what’s the point of your video marketing?

How To Write Your Video Marketing Script

Source: medium.com

Now that you have a knowledge of video marketing, you may think it’s hard to make one, especially when you’re a novice in this practice. Although you can give it all to the social media video production company to handle, you should know the science behind it. Only then can you work together to receive the best outcome you desire.

Here are some tips for you to create a compelling video marketing script that helps increase conversion rates.

1. Write as you talk

Sometimes scriptwriters don’t put this as equally important as giving the real conversation with the audience. They concentrate more on delivering whatever in their mind into words, which is terrible.

Your writing text doesn’t automatically turn into an engaging story if you ignore this element. That’s why there’s this statement amongst writers, “Write as if you’re speaking.” It means that when you sound your writing, and it comes out great, you have succeeded in your writing hustle. This becomes even more important when using text to video AI tools, which turn your scripts into visual content because if the writing doesn’t feel authentic, no tool can save it.

Writing for video marketing can be challenging, but that doesn’t mean impossible to tackle down. Continuously writing your script, or leveraging an AI video generator, can enhance your skill in the future to get a better hold of what’s enticing to the audience and what’s not.   

2. Educate the audience

Video marketing isn’t that salesy video where you push people into buying your product. It’s never like that, to begin with. There’s a reason why it’s called marketing, not sales. It aims to penetrate the market and acquire leads.

Therefore, your video marketing should be informative and educational for the audience. If they find it helpful, you don’t need to worry much about the upcoming event. A broad audience will be right in your hand.

Your video marketing script must be the first introduction of the following promotional video. In other words, you must create a solid audience that ‘understands’ your brand and your product. And, you can achieve this state by educating them properly.

3. Accentuate your words and tones

If you understand what it means to have a hidden agenda, well, then you can incorporate that method in your scriptwriting. It’s not about the wrong and misleading information to cruelly achieve your goal. It’s about focusing on the thing you want to deliver by accentuating your words.

Words and tones can sometimes be complex to understand fully. People from diverse backgrounds can interpret the words differently too. That’s why a video marketing scriptwriter should emphasize it to give a concise message.

Tones are also vital to leave an impression on the audience. It differs from every business or niche. You can’t apply a happy tone for a product that solves an emotionally dreading situation. That’s inappropriate in the first place, and secondly, it will leave a terrible impression of your brand.

4. Incorporate narrative structure

The thing about storytelling is the beauty of its structure, how it enchants the viewers to feel ‘something.’ Crafting exceptional storytelling needs a lot of practice. But to start on, try implementing the narrative structure in your scriptwriting.

Well, storytelling itself is already in the form of narration. But, most marketers ignore this part as they may straightly think of the words to gain leads. Because, no- you can’t incorporate a brand-centred story if you target a different subject: the audience.

It’s not about telling your features and so on (well, yes, you should put this into the writing), but it’s not the main thing. When you implement a narrative structure about your audience and make it all about them, they sure feel attached.

5. Use illustrative words

Lastly, don’t forget to use illustrative words in your video marketing script. Most scriptwriters forget to put this as they focus more on crafting the big words. The thing is, your heavy words are hard to translate into a video. 

Keep in mind that a video needs illustrative words to be acted upon. Your words must be visually friendly so that the production engineer knows what you mean or the message you want to deliver.

Illustrative words also allow the audience to visualize better, albeit there’s a video representing it. But still, it’s a crucial element that every scriptwriter should take notes of.

Conclusion

Video marketing is one of the most popular strategies every marketer has reverted to s in the past decades. Thanks to the growing world of the Internet, people are now relying on it to look up almost everything. 

The content itself has shifted from visual to video as the latter has more information included than the former. This is where businesses take an opportunity from. They implement a marketing scheme into an online video that reaches out to a broader audience, in the hope of having more conversion rates and it’s true. Video marketing is now used by many businesses to elevate their performance.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter.Linkedin Email: andre@breadnbeyond.com 

Over 10 years of blogging has taught me a million things about launching, optimizing, growing, increasing CTR and selling websites. What if I told you figuring out two things that could turn things around for you? The first is “how to bring visitors to your site” and the second is “how to push them to click on your website.”

If you have been running a website, you’d know that clickability is a massive factor of engagement and conversion. You can’t sell your product or convert a reader into a subscriber if visitors aren’t clicking. It does look so simple on the outside, but it’s a game-changer in conversion optimization.

What if your website visitors don’t know where to click? Or what if they know what exactly you’re offering but they don’t want it?

Wait. No need to feel depressed.

I’ll walk you through the whole process that will surely help you maximize the website conversion. All you need is to be ready to churn the information I’ll throw at you as I’ve got several ways to increase CTR to improve your website conversion.

You should know that every e-commerce store, website owner, and blogger wants more conversion on the website. Some improve their website designs, while others internally link their website pages. The goal remains the same; they want prospects to convert into paying customers.

But when visitors aren’t clicking anywhere on the website, then it got to be something wrong with the website. The primary suspects could be the website speed that may be affecting the ranking, the quality of content that isn’t impressing the readers, or the wrong audience targeting that result in producing irrelevant content.

If you’re wondering why it would matter so much, then you should know that less or no clickability affects a lot of things, such as:

• Total page views
• Email list growth
• Affiliate commissions
• Product sales

Since we’re discussing how we can improve the click-through rate for better conversion, it’s imperative to know where website visitors are clicking and where you want them to click. Placing a banner ad on the sidebar or installing an exit-intent won’t make a difference unless you aren’t getting the right traffic to your blog or website.

In the online marketing world, click-through rate (CTR) is crucial to understand various factors that indicate whether or not the content strategy is working, and those factors include but limited to:

• The intent of the publisher mirrors in the way content is presented
• The interest of the visitors in your content is determined by the engagement
• Relevance to the audience reflects in the bounce rate report
• Quality of the content can be judged through the conversion

So we’ve established that it’s necessary to have clickability on our website or blog. Therefore, now you need to know is how you can increase clickability on your site.

Let’s head over to the cream of this article.

7 Ways to Increase CTR for Better Conversion on the Website

Let’s change the way website visitors respond to your websites and blogs for the better. Take a look at the methods to increase CTR on your website:

1. 
   

   Link to sales page multiple times
   

   
   

   One of the common mistakes website owners and bloggers make is that they add a single call-to-action button or link once to their sales page in the article. They should know that it isn’t going to cut it. On the other side, what smart marketers do is that they use psychology to push visitors to click-through by adding multiple call-to-actions.

   
   

   It’s human nature that when something appears frequently, it goes into our subconscious mind and influences our behaviours. Brands know this very well. They’d spend millions of dollars on TV commercials, social media ads, and influencer marketing to build brand recognition.

   
   

   The point I’m trying to make is that you need to link to your sales pages more often. This linking shouldn’t be limited to the blog posts, but instead, you can do this in other content mediums as well. Here’s how you can link to sales pages on various platforms:

   
   

   Since our goal here is to improve the website conversion, so the first thing you should do is start linking to your sales page more often.

   
   

   When I promote products, I tend to link to those affiliate products more often.

   
   

   

   Take a look at the example:
   
   Ever since I started linking to the affiliate promotes multiple times in the blog post, my conversion rate needle has started to move. So don’t waste this opportunity to improve your CTR on the site.

   
   

    

   
   

   Add various call-to-action buttons on the website. You can try out multiple CTA variations such as buy now, free trial, sign-up now, get access, et cetera. It increases the clickability when the call-to-action button appears in multiple places on the website pages.
   Link to money pages multiple times in the articles. One of the underrated engagement techniques that bloggers and digital marketers don’t capitalize on is linking to money pages. Income School once revealed that they increased their conversion just by adding links multiple times in the blog posts.
   Mention CTA at least twice in a podcast so that the listeners could remember your brand or offer once they finish listening to the podcast. I’m a big fan of podcasts, and I know how much attention listeners pay to their favourite content. Almost every podcaster has a specific call-to-action, whether it’s a freebie or a discount coupon.
   Highlight the product at the beginning and at the end of the video. Video is a popular content type on social media. So when you put out a video on YouTube or Facebook, try to plug in the call-to-action at the beginning as well as at the end of the video.

   
   
2. 
   

   Add a comparison table
   

   
   

   You got to be on your toes when you’re trying to increase your website click-through rate. There are several factors that determine how good or bad your clickability is going to be on the website. One of the key factors is “stopping people from leaving your site.”

   
   

   So when you essentially stop people from leaving your website, then it means they’re either enjoying your content or interested in your product. Therefore, you have to try out every single method to stop people from hopping to another website.

   
   

   Adding a comparison table is a fantastic way to retain the visitors on the page and engage them further on your website. What comparison tables do is that they provide data, statistics, or specs, which essentially help the website to keep the visitors engaged.

   
   

   It’s easier to engage the website visitors when they’re digging deeper into the information you’ve provided in the content. There are various comparison tables you can create to make this engagement happen:

   
   

   i) Products comparison

   
   

   ii) Pros and cons of a product

   
   

   iii) Head-to-Head brands analysis

   
   

   iv) Different variants of a product

   
   

   It reminded me of the Wirecutter website; it’s a product review website that puts out a lot of content related to IT, tech, and gaming. They’re so good at using comparison tables.

   
   

   

   Take a look at the comparison table from Wirecutter:
   

   
   

   The point is that sometimes when you need compelling information or data to tie readers to your content. The longer they stay on your website, the higher the chance of clickability.

   
   

   However, in some cases, you need some call-to-action in your tables, for instance, read more or buy now to make sure that the engaged visitors take action. So don’t let go of any chance you get to retain the audience on your website.

   
   
3. 
   

   Use attractive call-to-action buttons
   

   
   

   The attractive call-to-action buttons have a lot to do with the click-through rate on the sign-up pages and online forms. Besides building a narrative, it also sends out a psychological message to the viewer. Digital marketers, web developers, and bloggers know how important the text, colour, and size of the call-to-action buttons are. Therefore, they pay close attention to testing out various versions of the call-to-action buttons.

   
   

   The importance of building attractive CTA buttons isn’t limited to websites, but they also matter in online ads and mobile app interfaces. Have you ever wondered what makes good CTA buttons better than the average CTA buttons? Here are three key factors that differentiate good and bad CTA buttons:
   i) Intent
   The CTAs must align with the intent of the publisher. Suppose a blog is about making money online, and the CTA button is about health and fitness, then it won’t work. There has to be coherence between the content and the text of the CTA button.
   ii) Clarity
   It’s true that mundane and regular CTA buttons go unnoticed, for instance, “get updates” and “subscribe” are the most common ones. Sometimes, websites and blogs try to fashion CTA buttons and end up writing a word or phrase that doesn’t give out a clear sign of what to expect from the sign-up process. So try creating a clear CTA button that helps the visitor in moving forward.
   iii) Message
   A core element of the CTA button is the message it carries. Not only it matters in understanding the context but also influences the clicks. The clearer the message, the better the CTA.

   
   

   Call-to-action buttons are essential everywhere on your online real estate whether it’s a website, newsletter, landing page, or article copy.

   
   

   The team at Elegant Themes understands the importance of attractive call-to-action buttons.

   
   

   

   Look at the CTA button in one of their newsletters:
   

   
   

   They used a rather large CTA button and clearly hinted “read the full blog post” on the call-to-action button, which explains the point.

   
   

   

   Similarly, Appsumo also has an interesting call-to-action button on a popup option box:
   

   
   

   Not only did they use the discount offer in the CTA button, but they’re also using a contrast colour for their call-to-action button.

   
   

   Both of these examples sum up what I’m trying to tell you, which is to make attractive call-to-action buttons for more clickability and better conversion.

   
   
4. 
   

   Maximize internal linking in the content
   

   
   

   Internal linking is a vital SEO tactic to keep visitors engaged and tell search engine bots about the relevance of your content pages. SEO experts and bloggers internally link their content or pages because it transfers link juice to other pages as well as keeps visitors and bots remain on the site.

   
   

   If you have done SEO before, you might have an idea of what internal linking does to any blog or site. On the contrary, if SEO isn’t your cup of tea, then you might not have paid much attention to it.

   
   

   Anyway, I’ll be keeping it digestible for you. The reason I’m discussing internal linking is simple: it increases click-through rate and engagement on the site.

   
   

   Does this mean you should internally link your pages even if they aren’t relevant?

   
   

   The answer is no. You shouldn’t do internal linking of the pages that aren’t relevant or won’t be helping the readers.

   
   

   When your website visitors get engaged on the site, they either convert into a lead or buy the product. The key here is to somehow keep the visitors busy on your site.

   
   

   The following three elements ensure that your internal linking strategy bear fruit:

   
   

   i)Content Relevance

   
   

   The internal linking doesn’t matter if you aren’t linking to the relevant content. If you’re connecting two pages for the sake of internal linking, and there is no justification whatsoever, then the reader who would end up clicking on the link might not feel clicking on any other link. So keep the content relevant in mind.

   
   

   ii)Problem-solving Info

   
   

   Your blog posts must be solving the problem. It does look so simple, but in reality, it’s not that easy. First, you’d have to identify a problem, and then you’d have to come up with a solution. Internal linking comes naturally in the content curation and creation process when you’re absolutely sure about the resources you’re linking out to in your content. Remember that the mission is to solve a problem, not to link out to other pages or resources. Once you keep this mindset, you’d succeed in internal linking.

   
   

   iii)Clean Page Layout

   
   

   Some of you might not agree with this, but I do believe that a clean page layout is worth it. If your blog post or website page is cluttered with ads, popups, and opt-in forms, then visitors might leave the site without clicking on any link. Don’t underestimate the power of having a clean layout on your site.

   
   

   Copyblogger does internal linking so well:
   

   
   

   I have been noticing their internal linking strategy for a long time. Often they hyperlink a full phrase, while sometimes they hyperlink a single word.

   
   

   Hubspot is a popular inbound software services company. If you want to learn the basics of content marketing, you should follow their editorial techniques.
   

   
   

   They nail it with their internal linking as well.

   
   

   So what I’m trying to say is that internal link your pages and blog post wisely. Remember that the core reason behind internal linking is the delivery of value, not just drag the reader from one page to another. Once the readers start to discover helpful and meaningful resources through your internal linking, they’re likely to trust your content more than ever.

   
   
5. 
   

   Reduce banner ads on the page
   

   
   

   Most beginner bloggers don’t realize that adding more banner ads on the page could drastically reduce the clickability on the website, let alone reduce conversion. Understandably, they want to make quick bucks, so they put a lot of banner ads on the site.

   
   

   As a result, they may end up getting a few clicks on their ads, but they could potentially lose the visitors they’d leave the site and land on the advertiser’s website.

   
   

   One of the disadvantages of having a bunch of banner ads on a site is that visitors’ attention gets diverted towards the banner ads. Seemingly, it could reduce clicks on the internal links.

   
   

   Furthermore, having more banner ads on your website means your page loading speed would increase, and that doesn’t just affect the user experience, but it could also affect your SEO.

   
   

   

   Take a look at the screenshot from Millennial Money blog:
   

   
   

   It’s one of those blogs that have a minimalistic approach when it comes to their website designs. What I like about the Millennial Money blog is that they don’t have a single opt-in box or a banner ad on the sidebar of the blog posts. There are so many other blogs out there who follow the same approach.

   
   

   So what we take away from this example is that sometimes having less number of banner ads could also lead to getting more clicks or higher conversion through internal links.

   
   
6. 
   

   Make your text links standout
   

   
   

   It’s fascinating to understand that users’ behaviour changes when our strategies to engage them to change. Plus, how small changes make a huge difference in the conversion rate and clickability. So I’m about to share another element of content marketing that would help you increase your website CTR, and therefore, impact the conversion.

   
   

   You’re putting out great content on the blog and you have a fantastic internal linking strategy, but if your links aren’t prominent enough, then it’s a problem.

   
   

   I’ve seen several blogs that don’t have a distinctive colour for their in-text hyperlinks, which prohibits the links from standing out from the rest of the content.

   
   

   It’s necessary to know why we need to make our text links stand out in the first place. The reason is that we want clickability on the website and blog. Therefore, we add a bunch of internal links along with affiliate links and outbound links. The goal is to push readers to click on all types of clicks so that they go ahead and complete a specific action.

   
   

   When a website gets more clicks, the following things happen as a result:

   
   

   i) The website or blog gets more page views

   
   

   ii) The engagement increases on the site

   
   

   iii) More chances of affiliate conversion get created

   
   

   iv)Display ads generate more money due to page views

   
   

   So to make your text links stand, you need to choose the right combination of the following things:

   
   

   Font: The font of the blog or website must be clean and decent. The font style and size play a vital role in pushing readers to read the blog or leave the page early on without finishing the blog post.

   
   

   Text colour: After the website’s font, the next thing is the text colour, which should be prominent and in contrast to the body of the website body. It’s usually black in most of the blogs and websites.

   
   

   Link colour: The link colour is a big decider of how clear and appealing a hyperlink appears in the content. If the link colour is the same as the colour of the text, it might hurt the clickability on the links.

   
   

   Site template: The blog or website templates have settings where you can change the font size, colour, and hyperlink settings. You can adjust the text link colour if it doesn’t seem appropriate to you.

   
   

   

   Look at the screenshot from the Kinsta blog:
   

   
   

   It seems like they know about this so well. When I was going through their blog content, their hyperlinks were looking so catchy and clickable. The reason is clear, which is they’re standing out.

   
   

   Try experimenting with your text link colours. If you have no idea where to change the colour of your hyperlinks in your site’s CSS, consult a website developer for this task. It’ll only take a few minutes to change it.

   
   
7. 
   

   Use a Short Branded URL

   
   

Most of you would think, how come a short branded URL would bring website visitors or increase click-through rate? Well, all I can say is that you should keep reading.

First things first, what’s the short branded URL? If you have no idea what exactly a short branded URL is, then let me tell you. It’s a short version of the same domain with a different extension. Companies use short branded URL versions to reduce the length of the links as well as record different statistics.

If you’re into affiliate marketing, you might have noticed that Amazon and ShareASale allow users to generate the short URL of the affiliate products to promote.

The exciting part is that any company or blog can use a short branded URL. Now you’d think, why would someone want to use a short branded URL?

The answer is that a short branded URL could increase your CTR as well as land more website visitors on your website.

Well, Replug is a fantastic URL shortener that does so much more than just URL shortening. Not only does it allow users to use branded URL, but it also helps users drive visitors to their websites.

If you’re a social media expert or a pro-blogger, you might want to get your hands on this tool. Here’s why: when users shorten the article URLs with Replug and share on social media, and their followers click on the short links and land on the articles, they also see a small snippet of the users that could bring those random visitors to their websites.

What it means is that you’re sharing others’ valuable content with your followers after shortening the article URLs with Replug, and those articles could bring people to your website as well.

As a result, you could increase CTR on your website and end up improving your website conversion.

Did You Learn Something New About Increasing CTR on the Website?

I’ve shared seven ways to increase CTR on your website for better conversion. The goal was to help you out by sharing tactics that push visitors to click-through on your website.

I’m sure you’re going to take away a couple of strategies from this blog post. I’ll be thrilled to know what strategies you liked the most. Feel free to share what else readers should do to increase CTR on the website.

Furthermore, if you learned something good from this blog post, do let us know in the comments below.

When it comes to promoting your offerings or communicating about your brand, email marketing has proven to be one of the most effective channels online. Businesses, large and small, use email marketing as one of their primary tactics to connect with customers and get more business. The reason email is so popular is that it generates the highest ROI and is 40x more effective than social media marketing.

With so many businesses sending out emails to promote their business, the customers’ inbox is always cluttered. To break through the clutter and stand out in the inbox, it is important to send emails that can create an impact. And, having pitch-perfect emails is not enough; you also need to execute the entire marketing strategy efficiently to make the most out of your efforts.

So, if you are looking at utilizing the potential of email marketing to grow your business, here are a few must-haves to create an effective email marketing strategy.

• Set Clear Goals

  
  

The first and foremost thing to do before planning your email marketing strategy is to define your goals. Determining what you want to achieve out of your email marketing campaigns is crucial. Your marketing goals may include acquiring new customers, increasing sales, improving brand visibility and brand loyalty, building connections with existing customers, or just increasing your website traffic. Having clear objectives and setting achievable goals will steer your strategy in the right direction and help you stay focused throughout the entire campaign.

• Build your Email List Organically

  
  

A clean and organic email list plays a pivotal role in the success of email marketing. Although there is a shortcut option to buy email lists, it is never advisable, because scrapped and borrowed email lists can endanger your brand reputation. Email addresses in the purchased email lists are usually fake or include people who might not be interested in your brand’s offerings. So, sending emails to such contacts will result in lower click-through rates or worse, an increased spam rate. Hence, it is a good practice to get people to opt-in to your email list via subscription forms or lead generation forms, and this way you will have a list of people who are interested in your brand and its niche. Alternatively, you can use GDPR-compliant tools like an email finder to find email addresses of your target prospects, making sure you reach the right contacts without compromising your list’s quality.

Check out this email from Zapier that confirms subscriptions by asking the users to update preferences.

Source: Really Good Emails

• Segment your Email Lists

  
  

Segmenting your subscriber list and making your emails more relevant to specific segments can help you in creating a well-organized and efficient campaign. Break down your email list into specific segments based on the demographics, lifecycle stage, buying behavior, and buying frequency of the users. Email list segmentation will help you create more targeted and tailored email campaigns that will perform better and engage more users than generic emails. Hire Mailchimp experts or other ESP-specific experts who can help you with effective list segmentation.

This email from Bespoke Posts asks the subscribers to fill out preferences in order to customize the content better. Getting to know about the subscribers’ interests and preferences will help you to divide them into various segments and create targeted emails.

Source: Really Good Emails

• Craft Captivating Subject Lines

  
  

The subject line is the first thing that a user notices about your email. It can make or break your email campaign, as it determines whether or not a user will open and read your email. It is therefore important to focus on creating effective, eye-catchy subject lines that will entice the users to open your emails. Make your subject lines short, crisp, engaging, and personalized. Mention attractive offers or include emojis and engaging copy to enthrall email recipients and motivate them to click. 

• Focus on the Content and Timing 
  

Once you get people to open your email, the next step is to get them to click through and make a purchase. The content is at the core of the email and a deciding factor for the success of your email campaign. Hence, creating quality content that resonates with your audience and prompts users to take action is vital for your email marketing strategy. It is also necessary to have a CTA that stands out and encourages the readers to click through. Apart from this, make sure you send your emails at the best time to get maximum engagement.

• Make the Design Attractive 

  
  

A well-designed email is a key driving factor for conversions. To design top-notch, engaging emails, make sure you have a clean layout, use the right colors, keep the content short, use interactive design elements such as images, GIFs, and videos, use ample white space, and include a prominent call-to-action. To begin with, you can make use of custom Mailchimp email templates, Pardot email templates, or Salesforce email templates that follow email design best practices and help you create emails that click.

Here’s a simple, yet attractive email design by Great Jones.

Source: Really Good Emails

• A/B Test Your Emails

  
  

Before you hit the send button, it is essential to test if all elements are correctly placed and your email is all set to render perfectly. A/B testing will enable you to test your emails, get valuable insights, and optimize it for better performance. Use various combinations of the subject line, design elements, copy, placement of CTA, etc. to thoroughly test your emails and see what works best and gets the desired results. 

• 
  

  Make them Mobile-Friendly

  
  

85% of users check their emails on mobile phones. Keep this in mind while designing your emails. Optimize your email design for mobile screens by using a responsive layout, resizing images to fit smaller screens, using prominent and easy to click CTA buttons, and including shorter texts and longer links. Use responsive Mailchimp templates to make your emails mobile-friendly and get maximum conversions. 

• Add an Option to Unsubscribe

  
  

Make it easy for the uninterested subscribers to opt-out from your email list whenever they want by adding an unsubscribe button in all your emails. This is an essential step because, if you keep sending emails to people who do not want to hear from you, it will lead to your emails being ignored or marked as spam, which will hamper your brand credibility. It is, therefore, better to let them choose to unsubscribe in case they do not want to receive your emails.

• Track and Analyze Performance

  
  

In order to know if you are moving in the right direction and getting the desired results from your email marketing campaigns, you need to analyze the performance of every email that you send out. Track metrics such as the email deliverability rate, open rate, click-through rate, bounce rate, social sharing rate, unsubscribe rate, etc. to see what works for your brand, and based on the analysis, make necessary changes to your campaign to improve its performance.

All Set to Create a Winning Email Strategy?

A well-executed email strategy will get you more customers, boost engagement, and improve overall ROI. Incorporate all the above best practices while devising your email marketing strategy, and it is sure to make positive impacts on your business.

Author Bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing agency that specializes in crafting professional email templates, PSD to HTML email conversion, and HTML email templates coding services. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

In these unprecedented times,  businesses are more than ever reliant on making a digital shift. Ultimately, this may even be the deciding factor in their sustainability. Being confined to your own home, marketers now have more time than ever to develop a perfect digital strategy. This means thorough research is required for the platforms where your clients exist and double efforts are needed to bring in more leads.

I have made a list of the most effective digital marketing strategies that will prove beneficial for your business in 2020!

So let’s dive in!

1. Webinar Marketing

The first digital marketing strategy on the list is webinar marketing. It has the potential to generate hundreds of new leads in just a matter of hours. According to the survey conducted, 58% of the marketers use webinars for promotion and 32% of them think that webinar marketing will be imperative to their success even if they use free webinars. Hence, with the effective use of webinar marketing, you can effectively explain features and sell products and services!

So what exactly is webinar marketing? 

This term refers to an online (web) seminar that lets you connect to a wider audience. Most marketing webinars can be educational, informational, conversational and can be made to:

1. Explain their products and services in-depth. 
2. Illustrate their expertise in their domain. 
3. Answer the frequently asked questions with tips and suggestions. You can get help from your customer service team regarding this. 
4. Expand on a popular blog topic. 

Customers value this free, valuable information that they receive and may feel the need to upgrade their services, by purchasing additional items. Moreover, you can even sweeten the deal for the participants by providing them a free gift or a discount on the service you’re offering! By making use of “scarcity” you can tempt them to purchase the service in a week! This will bring in viable leads, higher engagement, and ultimately, a better brand image! If you need to create new landing pages for webinars that attract audiences, you might choose from among the most popular online website builders to help you to make a beautiful page quickly.

To make the most out of your social media contest, you can give away custom merchandise like t-shirts, mugs, or bags that align with your brand’s vision and your audience. Why? People love free stuff and they are more likely to take photos of themselves, wearing your perch. Sellfy claims that it’s one of the easiest (and most effective) ways to get your brand noticed.

2. Monitor Conversations About Your Brand

Keep tabs on what people are saying about your brand! When someone shares their experience by tagging your brand, you must view it and if necessary, immediately take action. If they are facing a problem, make sure to apologize and resolve their issue at the earliest. 

Nonetheless, not everyone who is posting about your brand is going to tag you! And that’s exactly what makes brand monitoring so crucial! 

In particular, you can use TweetDeck to organize, track and engage with your audience.

If you’re wondering… what exactly do I monitor? Branded keywords, slogans, campaign names, product features, competitor keywords, and lastly.. misspelled names! 

Similarly, maintaining competitive intelligence while brand monitoring is also the key! If a customer is unsatisfied with your competitor, feel free to let him know about your better and more satisfactory service! 😉 

3. Audience Targeting

Targeting the audience is using data to segment consumers by demographics, geographic, or behavioural or psychographic attributes to find the right content for the right person at the right place and at the right time! 

Analyze your marketing campaigns and ask questions like:

• Are we reaching our target audience properly?
• If not, then who are we reaching?
• Is our audience responding in a favourable manner?
• Will another audience be more beneficial?

It is also recommended to keep up with SEO analysis of website and SEO trends because  “there is nothing better than simply being in front of the customer when they search for exactly what you are able to offer.” 

Retargeting 

Most of all it is important that the leads that end up on your website eventually end up converting! That’s where retargeting comes in. The truth is that it’s a long journey from a visitor to an eventual customer. Social networking channels such as Google and Facebook retargeting ads help you gain traffic, leads, conversions; thereby, creating a win-win situation for your brand. 

However, be sure to manage retargeting properly by setting up a defined purpose, setting a frequency cap, breaking the audience into different segments, and conveying the right ads to each segment. 

4. Influencer Marketing 

Next among the top digital marketing strategies is influencer marketing. Like many industries, influencer marketing has also taken a hit, due to the COVID-19. Campaigns are being put on hold and influencers have drastically reduced their rates.

However, all hope is not lost. At the same time, screen time for people has drastically gone up high. Research has shown that the average screen time of 5 hours and 40 minutes has got an 18% increase from previous weeks. As we social distance ourselves in this new norm, it is safe to assume that this figure will only increase.

As more people make their shift to e-commerce, there is a chance: with the right content, you can retain and nurture your existing customers by providing them value. Influencers have changed their standard of content. Now more than ever, it is important to carefully consider the caption and tone of your visuals. 

Essentially, it is important to note that you should consider social media as a time for community, rather than a competition. Try to keep your followers more engaged with your content. How? With live discussions, Q/As and webinars, you can keep Instagram followers hooked to their screens!

5. Encourage People to Post their Story

It should come as no surprise that reviews are a significant deciding factor in the user buying purchase cycle. Your success on social media is more contingent on what your clients are saying about you. This means you can convince consumers to share their journey with you: how did they find you, what do they like most about your product, and what has their experience been like?

According to a survey, almost 1 in 3 Facebook users make a purchase after “sharing, liking, or commenting” on the product themselves. So make sure that you get the user onboard for his journey: you can add his review on your website, or even make a video about him. Some companies even reward referral points to consumers for recommending their products to their friends! 

6. Post at the Best Time

Knowing the best times to post on every social media is essential to marketing campaigns. The first step is to create compelling content that is relevant to your audience. However, if you do not post your content at the right time, your efforts will never be fruitful!

You can find out your ideal posting time by testing the timing of your posts. By analyzing the geographic details of your audience, you can test which time zone would be most optimal and consequently, result in higher engagement. 

However, if you do not have the resources or the time to conduct this experiment, according to a study, the following are the best times for Facebook:

• Best times: Wednesday, 11 a.m. and 1–2 p.m.
• Best day: Wednesday
• Worst day: Sunday

Similarly, on Instagram, here’s the best time to post on Instagram within each timezone, as illustrated by Hubspot:

Sunday: 10 AM – 2 PM

Monday: 9 AM – 5 PM (Engagement peaks at 11 AM and 2 PM)

Tuesday: 8 AM – 6 PM, *7 PM

Wednesday: 5 AM, *11 AM – 3 PM

Thursday: 5 AM, *11 – 4 PM

Friday: *5 AM, 9 AM – 10 AM, *11 AM – 1 PM, 2 – 4 PM

Saturday: 9 – 11 AM

* = particularly high levels of engagement

I would also recommend using social media management tools like ContentStudio to plan and automate your social posts at a perfect time in advance! And that’s how you make use of social posting data to optimize your marketing campaigns! 

7. Stay updated with Social Changes

As more and more people turn to the brands they trust for updates in the current crisis, many industries have dramatically increased their volume of messages sent, hence using SMS marketing as a means to update their customers and growing their business. Especially the healthcare, and media industries, which provide continuous updates for the changes. Contrarily, travel and sports have been impacted the most. 

Depending on what your industry your brand belongs to, it needs to reevaluate its content and marketing strategy to best serve their clients as the situation changes.  

That’s all for today, folks!

Let me know in the comments if you learned anything significant and how you’re going to implement it in your digital marketing campaigns!

58% of marketers believe content marketing is the most appropriate strategy to expand the product in the market. ????

Why do marketers believe in it?  Is ContentMarketing so essential for real?

If you genuinely don’t know where content marketing headed to then probably you are one step away from quitting it.

Creating a content marketing strategy gives the direction to steer your customer’s attention and drive quality leads. It helps to develop a friendly relationship with the audience and stay on top of the audience’s mind through various means.

Content Marketing is much cost-effective than other traditional advertisement methods. In today’s time, it encourages you to enhance the conversion almost three times higher than traditional methods.  It gives the brand awareness of an existing brand to the AUDIENCE.

Crafting compelling content not only educates, inspires, entertains the demanding buyers but also gives the solutions to their pain points.  Apart from everything else, marketers do business to receive a vast amount of return. So for that purpose, you have to pull your audience towards your product by producing quality content which helps them in their buying decision.

All set? ????

What strategies do you need for Content Marketing?

60% of marketers tried their best to produce fresh content each day.  Content is King ???? has been the phrase of the last decade and still holds true. Before start marketing your product or brand in front of the immense ocean of customers, you must know the answers to these questions:

1. Why Is Content King?
2. How does it matter?
3. Why content is the heart of marketing?

Content is king because it keeps the ATTENTION of the audience and gives the ANSWER to the problems.

Take it this way. If you don’t know about any terminology or you want to cook something new. Do you Google for it?

I am presuming there were more YESes than NOs. So, you see, whatever your writing, your audience will read it. You just have to figure out what to write and where to publish it so as to get the maximum return off of it.

The focal point here is to craft compelling content, share an experience, address the idea that makes the pulses of the audience beat. In easier words, your content should have a solution to their query and some valuable information that earns your respect. It gives a strong brand impact and attracts the target audience towards their shop or website.

Content is the heart of your marketing, and it matters a lot to your business. It has a magical power that takes your brand where you want to. You can build brand awareness, the authority to attract the prospects towards your website, and prompt them into sales customers. ✌

And once they start trusting you, they’d literally do this.????

Do you know Content Marketing is the most vital aspect of the company’s reputation? ????

Absolutely yes, content marketing certainly proves that it has an integral part and also a backbone of promoting the product and building a brand’s reputation.

Don’t you get the feeling of how important it is? ????

Marketers crafting content, that’s somehow altered to one another in the market. Although how they relate and deliver the content to the audience that matters. Because when prospects read your content, they will create an opinion or a picture in their mind about your brand.

Having expert-written content helps educate the audience, make them aware of the surroundings, provide a slew of benefits that create a warm and trustworthy relationship with them. Once you give a sense of curiosity related to your brand, there will be more people taking an interest in your product, and you will receive a quality lead or conversion to your landing page.

Challenges of Content Curation?

While content marketing, you might face some challenges like content curation. If I talk about myself, then I would love to stay observant or up to date, and I’m sure you would too. So, targeting the audience and your potential customers with the updated facts, figures, and highlighting their issue is kind of a complex task.

At this point, you need a fantastic social media management tool for curating content and sharing daily updates to the audience through social media channels.  So, what do you say? ????

Well, cut the crap and get into it. ????

We all know, 2019 holds a lot of stuff for you in the store. Now, it’s all up to you how you make the right choices for your brand.

Yes, it is an imperative struggle to move your business out there and strive to make sure it works for you.

Quite hard? Right? ????

So, here I will definitely recommend you a tool which is more or less the most appropriate choice for you ever (totally unbiased, promise ????)

And, the tool is. ????

ContentStudio, you probably have heard about this tool before too. If no, then no worries. I’m here to give you a detailed insight into it.????

ContentStudio helps you curate the most trending content, compose the content, and schedule the content all across your social channels merely to catch the prospect’s attention. This is what each marketer looking for.

It also allows you to write a blog, fetch the content from different other web modules, refine the content for the desired audience, and present the content in a way that is easy to digest. ✌

How influencers could help the business expose their product to the novel audience.

Apart from all, some times it gets tricky to find the Influencers who have more social audience engagement, more followers, etc. If you genuinely want to keep the online brand presence across various social channels, then you have to build a trustworthy relationship with the buyers through influencers.

Influencers have an essential part in today’s online business. It helps to promote your product in front of the audience and increase revenue. They have a warm connection with a different niche and a massive reach in the market.

Generally, influencers have a piece of profound knowledge about the appropriate subject, which prompted the niche audience to accept them and give more priority to their recommendations.

So, without moving from a couch or leaving a cup of coffee, you can find the leading influencers in the market by using ContentStudio. Fascinating? ????☕

Okay, let me clarify to you. ContentStudio always tried hard to stay on the top of the audience’s mind and help their business to grow organically.

ContentStudio introduced another engaging feature name is Influencers to the audience, so stay tuned. I’m going to demonstrate to you a little bit more. ????

ContentStudio empowers you to hunt the most famous author or leader in the market. It enables you to find the most relevant influencer, blogger, or writer to present your product to the new audiences who might be not familiarized with your band before.

You can filter your search by influencers type, region, and language. After finding the influencers in your niche, you can follow them, add to your favorite list, view their social engagement, and build the outreach strategies surrounding them. ????

Does a Call-To-Action improve the website?

CTAs are extremely important in PPC for content marketing. It helps you to deliver each value content to the audiences by adding a clear and engaging CTA.

In simple words, both your Content and CTA have some comparable relation with each other: Content provides entertainment, information, motivation, and CTA creates excitement to dig deeper.????

The most satisfying thing about CTAs is: you can produce a tailored message for the segmented audience, which assists you to educate the right audience at the right time through the right CTAs.

Interesting, right? ????

If you want to influence the potential buyers at the pivotal moments, then you should go with Replug which helps you to create customized CTAs for each piece of content to attract more people towards your website.

Well, this article guides you about how different companies improved their conversion statistics by simply improving their  Call To Action.

Final Thoughts

Content marketing is a marketing strategy that enables you to create and distribute estimable, relevant, and consistent content to the audience that educates them, helps you build brand awareness, and grows an online presence.

Many content marketing challenges may occur during your journey. You just have to be clever when choosing the platform that provides you the answers to your questions and helps you to lead your strategy with your product.

CTAs assist you to convey your message and inspire the audience to perform a certain action against CTAs and convert them into your clients or loyal customers.