Linking Instagram to TikTok allows users to share their content across both platforms, increasing their reach. It also helps to build an audience and create a unified brand presence across both platforms. Additionally, it helpfHow to get to the link in the bio on Instagram?s to generate more engagement, as users can interact with the same content on both platforms.
Link Instagram to TikTok:
Step 1: Open TikTok from your mobile device to link Instagram.
Step 2: Tap on the profile icon in the bottom right corner to open your profile.
Step 3: Tap the edit profile button on the main profile screen.
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Step 4: Tap the Add Instagram button in the edit profile section.
Step 5: Next, enter your login credentials.
Step 6: Tap the Allow button when asked whether TikTok needs access to your Instagram information.
Now your Instagram account is linked to your TikTok account.
FAQs
Is there a fix for the TikTok Instagram button not working?
There is no fix for the TikTok Instagram button not working. Ensure you have the most recent versions of the TikTok and Instagram apps. Some people succeeded when they deleted the app and cleared the cache from their phones. Then when they reinstall the app, the problem is usually fixed.
A link in your Instagram bio is a great way to drive traffic to your website and increase engagement with your content. In addition, it allows you to direct potential followers to a landing page, portfolio, or blog post you want to promote.
You can also link to an email sign-up page, product page, or shop. This feature is handy for businesses, brands, and influencers who want to increase their reach and promote their content.
Follow this step-by-step guide to quickly find any profile’s link in the bio on mobile and desktop.
How to get to the link in the bio on Instagram on a mobile device?
Step 1:Open the Instagram app on your mobile device.
Step 2:Tap on the user’s profile name (username) on whose caption you noticed the Link in Bio.
Step 3:You will be taken to the user’s profile screen. Here you will see a website link that’s your “Link in Bio.” Just tap on the link to open it.
How to get to the link in the bio on Instagram on a computer device?
Here are two simple steps to find the Instagram link in the bio on a computer.
Step 1: Click on the profile that says Link in bio in a post.
Step 2:The website link will show up under their bio on their profile screen. Click on it to open the link.
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How To Add A Instagram Link In Bio?
Adding an Instagram link in your bio helps direct your followers and potential customers to your Instagram page.
As a result, makes it easier for them to find your profile and learn more about your brand. It also encourages followers to engage with your content, which can help drive sales and increase brand awareness.
Here’s how to add an Instagram link in the bio:
Step 1: Open Instagram on your mobile and tap your profile icon in the bottom right corner.
Step 2: Tap on the edit profile button on your profile page.
Step 3: Now, you will see the add link section on your mobile screen. Tap on it.
Step 4: Tap the add external link section to add your website address.
Step 5: Copy and paste the URL in the URL section and add a title in the title section.
Step 6: Your link in the bio will now appear in your profile.
Your Instagram profile now has a link in the bio.
Instagram bio page with multiple bio links – Is it possible?
Adding multiple bio links to your Instagram bio is a great way to drive more traffic to your website and other online resources. By adding links to your Instagram bio, you can easily direct your followers to your website, blog, YouTube channel, and other platforms where they can learn more about you and your business.
Additionally, including multiple bio links allows you to showcase your work, products, or services in an efficient and organized way. You can use a URL shortener tool to create a single, short URL that links to multiple websites.
Follow these steps to add multiple bio links to your Instagram profile.
Step 1:Sign in to your Replug account or create a new one if you don’t have one.
Step 2: You’ll be taken to the main dashboard page. Click on the bio links section from the main dashboard page.
Step 3: Click the new bio link button to create your bio link.
Step 4: Add Social Icons, Links, RSS Feed, Audio, Video, Card, and Text as part of your bio links. Our bio link page, for example, has social icons and a card.
Note: The above image shows you the options (blocks) you can choose for your Instagram bio or landing page.
Step 5: Choose social icons and click next. You can choose up to 5 social icons (profiles).
Step 6: Now, add a title to your social links, customize the icon’s color and enter the links or usernames for your social media accounts, as shown in the picture below.
Note: When someone clicks on any of your social icons, they will go to the relevant social media profile.
Step 7: Now, click the update block button to add other blocks, like card, text, video, etc.
Step 8: Now, choose another block, for example, a card.
Step 9: In the card section, add your destination URL add the card image,title, and description. Also, choose the style of the card and click the save block button.
If you want to see how any section or block looks, you can preview it side by side. Here is an example of how the card looks.
Step 8: Once you have added all the necessary blocks, click the next button.
Step 9: You are now on the final page. Upload your avatar, select a brand, add a title and sub-title, and choose a domain.
Note: Replug allows you to create a brand with a custom domain in seconds.
Step 10: As you scroll down, you’ll find other cool features, such as custom appearances,SEO, social media open graph images, favicons, and retargeting pixels. Make your bio link more appealing by adding these features.
Step 11: Once you’re done, click the save link button, and your bio link is ready to share on any social platform.
FAQs
Can you have more than one link in your bio?
Yes, you can have more than one link in your bio. However, it is important to remember that a bio should be concise, so it is advisable to limit the number of links to two or three.
Can I create a link with multiple links?
Yes, you can create a link with multiple links using Replug. Simply create a Replug account and follow the instructions to create a link with multiple links, often called Bio links.
Link shortener services can create a more memorable and professional-looking URL for your store. A link shortener tool can help shorten the URL of your store’s home page and also help shorten the URLs of individual product pages, making them easier to remember and share.
A link shortener can help create custom URLs with your domain, making them easier to remember and share. They also provide analytics to track your links’ performance and make your store more secure by hiding the link’s true destination.
Here’s how to change the shopify URL, shorten it, share it with the audience, and track its performance using Replug’s link shortener tool.
How to change Shopify URL using a URL shortener
Step 1:Sign in to your Replug account or create a new one if you don’t have one.
Step 2: Choose a campaign from your dashboard, or create a new one.
Step 3: Enter your Shopify URL as the destination URL in the “URL to shorten” section below “Select your campaign.”
Step 4: Simply click the create button to create a shortened URL for your Shopify store.
Step 5: Now you have your new URL, which will look like the one below in the picture. You can customize this URL by clicking on the edit icon.
Step 6: Enter the new URL you want to use, and your custom Shopify Store URL is ready for sharing on social media. Click on the update button to save the new URL.
FAQs
Can I change my Shopify store name?
Yes, you can. You must be the store owner to change your Shopify store name. Log in to your Shopify store, go to the Settings page, and click Store Details. You can enter a new store name into the ”Store name” field.
How do I find a Shopify URL?
Follow these steps to find any Shopify URL.
Log in to your Shopify store admin. The URL will be in the browser address bar.
Go to Online Store > Domains in the leading left menu. This will give you an overview of your store domains.
There’s no question that branding is one of the most important elements of any successful business strategy. It’s the first thing customers see and makes them trust you – or not trust you – to do business with you. So it’s important to ensure your branding is consistent across all media platforms, including your website, social media accounts, and marketing materials.
Branded links are one of the most essential pieces of the puzzle regarding building brand consistency. In addition, branded links help achieve brand engagement and traffic.
In this blog post, we’ll outline the benefits of brand consistency and give tips on building it into your business. Navigating the waters of branding can be daunting, but by following these guidelines, you’ll be on your way to a robust and consistent brand identity!
What is brand consistency in marketing?
Creating a solid brand identity is essential for any business. This is especially true for modern businesses that rely on social media and online marketing to reach their target audience. Brand consistency helps to create a unified brand identity that customers can easily recognize. This allows them to form positive customer associations with your brand name, boosting your online presence and attracting new customers. So, keep brand consistency at the top of your mind when planning your marketing strategy. It will help you achieve your marketing goals sooner and with less effort.
Why does consistency matter in marketing?
Building trust and credibility are essential for any business. That’s why consistency is so important in marketing – it helps create a consistent image for your business that customers can trust and rely on. By being consistent, you can decrease the amount of marketing you need to do in the long run – think of it as one significant investment! Plus, a memorable brand experience leads to customer loyalty. When customers re-engage with customers who have drifted away. So, brand consistency is a great way to build a successful business!
What is a branded link?
A branded link is a hyperlink that appears after your company name or website URL in web search engine results pages. In other words, it’s a custom URL slug associated with your brand, feature, or marketing campaign.
How do you achieve brand consistency using branded links?
Building brand consistency is crucial if you want your marketing campaigns to stand out. One way to achieve this is by regularly adding branded links to your content. Branded links help your website look more authoritative and credible and can boost traffic and conversions. To ensure you’re using high-quality anchor texts relevant to your industry and target audience, have a well-organized campaign. Branded short links create a sense of trust and credibility, which leads to stronger customer relationships and higher loyalty. Additionally, brand consistency can help drive traffic to your website. This, in turn, can increase conversion rates and ROI. So, keep your branding consistent and see its positive impact on your business! Brand consistency is an essential element of effective online marketing. When you share online links, ensure that your online links are branded. Create a message consistent with your brand so customers can easily understand and trust it.
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Benefits of building brand consistency using branded links
Below are several benefits of building brand consistency.
It Builds Trust & Clarity
When your online marketing channels are consistent with each other, it builds trust and familiarity. This increases the chances of conversions as customers feel like they know what to expect from you, and they are not left confused or uncertain about any aspect of your business. This means that having branded URLs can increase your website’s visibility and potential online sales.
Boosts Recognition
Short links are the key for any business that seeks to build brand recognition. You can create a positive brand perception by ensuring that your URLs are not long and random but consistent with your brand. In addition, making it easy for potential customers to understand what you offer helps reduce the chances of them getting confused or frustrated with your product or service.
Valuable for SEO
Vanity links are a valuable tool for SEO efforts. So, be sure to use them wisely! First and foremost, make sure that your branded links are relevant to your business. Secondly, ensure your branding and logo are consistent across all your online platforms. Doing so will help your customers recognize your business when they’re browsing the web and help your internet traffic and SEO rankings grow over time.
Fosters Loyalty
It is essential to have a customer-friendly branding strategy to foster loyalty among your customers. Consistent messaging leads to understanding and acceptance of the message, i.e., necessary for building positive relationships with customers. Branded links help your business stand out from the competition and make customers more loyal. Including branded short URLs as part of your strategy will help you achieve consistency and trust. In turn, it will result in better web traffic and brand awareness. Creating an image that resonates well with your target market is crucial. Branded links help do that. Thus, establishing credibility and trust among your audience.
Key tips for building brand consistency using branded URLs
Follow these key branding tips, and you’ll be on your way to building a consistent branding strategy that will help your business thrive!
Measure the success of your branded links strategy
Branded links are essential for any online marketing campaign. They help your website or blog rank higher in search engine results pages (SERPs), leading to more website or blog visitors. However, you need to ensure that your links are effective and help you reach your marketing goals. To measure the success of your branded links strategy, look at link analytics. Additionally, keep track of your progress over time to see how you’re doing. If you’re still unsure how to measure your links’ success, don’t worry – many link management tools can help.
Ensure your branded URLs are optimized for SEO
SEO-friendly URLs are an essential part of marketing your business online. They’re significant for businesses that sell products or services. If you’re not optimizing your URLs for SEO, you’re likely missing out on potential customers. Make sure your URLs include the correct keyword and that they’re structured in a way that is easy for search engines to understand.
Use a consistent schedule for your marketing.
It is crucial to have a consistent branding strategy to stay ahead of the competition. This means using the same logo, color scheme, and font throughout all your marketing materials – website, social media platforms, and email newsletters. Make sure that everything you send out has a clear message and purpose – people will be able to understand it if you make it easy for them! By following these simple tips, you’ll be on your way to building an effective brand identity that can help take your business forward.
Keep your brand consistent across all channels.
Branding is one of the most important aspects of a successful business. Consistent branding across all channels helps build trust and credibility while creating a sense of community among your customers and followers. Ensure your branding is visible on all your marketing materials – from website to social media to email campaigns. Use the same fonts, colors, and images to create consistency across all channels. Regularly review your brand messaging for any necessary changes – this will help keep your brand consistent and aligned with what potential customers expect!
Build a cohesive online and offline presence with your brand
Branding your business is essential for success. A good strategy would be consistent across all channels, ensuring the brand image looks great everywhere. This will help build trust and credibility with customers. Additionally, it is important to keep the branding updated to match customer expectations and not look dated or out of place. When it comes to logo design, use a versatile font combined with well-executed graphics for maximum impact. In copywriting, make sure you strike a balance between personalization and impersonal marketing speak – customers prefer brands they can relate to! Finally, make sure you are using high-quality images that match your brand’s tone and style.
Conclusion
With so many different marketing channels available, your business needs to have consistent branding. This ensures that your target audience can quickly identify your brand and find the right products and services for them. Build brand consistency using branded links and achieve your marketing goals. So, what are you waiting for? Start building consistent branding today!
Frequently Asked Questions
What are the key steps to create branded links on my website?
There are three simple steps you can take to create branded links on your website:
Use a URL shortener when creating branded links, making them easier to remember and type.
Ensure that the branded link slug is correct to increase brand consistency across your website. Incorrect slugs can make your branding look suspicious and spammy.
Always check the link before clicking it to ensure it looks correct and is not sending users to an unknown or untrustworthy page.
What are the 4 elements of branding?
Logo, name, mission, and values.
A well-branded company has a good logo that represents the company’s ethos and suits any industry or product. The logo should be catchy and easy to remember, so customers can easily find it when looking for your brand. A name that is catchy and easy to remember also helps in boosting brand recognition. The mission of the company should be crystal clear for customers to understand; values are what tie everything together and make the brand unique. Sticking to a consistent branding strategy will help you build an emotional connection with your customers and improve your online visibility.
Does brand consistency actually work, or does it just sound good?
Brand consistency is a strategy that can help you establish trust and credibility with your customers. It shows them that you value their time and money and are invested in ensuring they have the best experience with your brand. In addition, consistent branding can reduce customer churn rates by creating loyal followers who will stick around even when things get tough. To make the most out of brand consistency, ensure to keep your branding consistent across all channels. i.e., website design, social media profiles, ads… everything! This way, you’ll be able to consistently communicate the same message to your audience and build credibility.
Which is better: strategic or tactical branding decisions?
Both strategic and tactical brand decisions are important when creating a coherent and consistent brand identity for your business. A strategic decision is made when you have a longer-term vision for your brand, which will help you achieve long-term success. On the other hand, a tactical decision is made when you need to take into account the present situation. This means you decide how to move forward based on the current situation. However, both actions are necessary when building a brand because it helps to create consistency and flow throughout all marketing efforts.
One way to increase sales on Shopify is to use apps that allow you to sell on other platforms. This can be a great way to reach more customers. Here are some great apps for Shopify that can help increase sales.
1. Replug
If you are looking for a tool that can help you with both branding and tracking your audience, to serve them better, then Replug is for you.
What’s Replug?
It’s the best URL shortener platform for shortening and customizing any URL. It also includes rich features, such as retargeting pixels, A/B testing, tracking analytics and much more, as explained below.
Branded Links
Branded links have become a necessity for online branding and marketing. Usually when we create social campaigns, branded short links look friendlier to eyes and remember compared to any random long URL with multiple characters and numbers. Here is an example of Pepsi brand using a branded URL given in the image below.
Adding to the benefits of branded URLs, they are also easy to share, specially where there are character limits (e.g. Twitter only gives you a limit of 280 characters for the Tweets).
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Retargeting Pixels
Retarget your Shopify audience on other platforms, such as retargeting your Shopify audience on Facebook using Replug retargeting pixels.
For example,create a retargeting campaign in Replug, and connect your Meta pixel with the campaign created. Any one that clicks on your shortened Shopify URL will be tracked, and you can retarget them on Facebook using Retargeting Ads.
Test your webpages, content or campaigns using Replug’s A/B Testing. Compare up to 10 versions of a single URL, and choose the one that gets most traction. A/B testing is a handy feature for e-commerce owners, who can use it when running a special campaign or testing a product/landing page etc.
Create one awesome bio link for all social platforms. Using Replug bio links, you can direct your social media audience to your e-commerce store by designing a custom bio link webpage. No technicalities required, just simple drag and drop functions. Easily place your links, social icons, image, videos, text, and much more to design an appealing bio link webpage.
Here’s an example of bio link webpage.
What else?
A link shortener tool gives you the control of shortening, customizing, analyzing and managing branded links.
That’s not just it. There’s more….
Replug has some other cool features that you can check out and make most of your online marketing across the web and social channels.
Another great option is the Shopify Sales Booster app, which helps increase sales by offering discounts and coupons to customers who purchase through your shop. This app is also free and a great way to boost sales on any platform.
Multi-orders
Multi-orders is one of the most popular Shopify apps that allows you to manage and fulfill orders from multiple sales channels in one place. It integrates with popular marketplaces such as Amazon, eBay, and Etsy, as well as with Shopify POS. With Multiorders, you can save time through automation.
3. One Click Checkout & Stickybar
One click checkout & stickybar is a great app if you want to increase sales on e-commerce platforms. The app allows customers to checkout with multiple payment methods and shipping methods. The app also allows customers to track their order status and view their order history.
Shopify integration with ContentStudio makes sharing products easier from your e-commerce stores across all social channels.
5. Omnisend
Omnisend is an excellent email marketing app for Shopify. By adding Omnisend to your store, you can increase the number of emails collected from visitors, cultivate leads with email campaigns, and improve sales and marketing. This app is designed to help you quickly build an email list, grow your Shopify store with email, SMS and push marketing, or drive more sales with email automation.
Google Shopping Actions is a program that lets shoppers purchase products from your store directly through Google search results and Google Assistant. This app makes it easy to set up and manage your participation in the program.
Oberlo is my favorite among the best Shopify apps. It is a drop-shipping service that allows the user to find popular products online and start selling immediately. Get products from various suppliers and add them to your online store. Oberlo is a great tool for entrepreneurs who want to start an eCommerce business without investing in inventory.
8. ReferralCandy
Referral Candy is a Shopify app that allows you to create custom referral programs for your store. If you have customers who are satisfied with your products, they will be more likely to tell other people about them. If you don’t have a referral program, you could be missing out on some potential sales. .ReferralCandy has a wide range of customization options to choose from so you can build a referral program that fits your brand perfectly. It is also a system that automatically delivers rewards to make the referral process easier.
9. Product Reviews by Shopify
Product Reviews is an excellent app that allows customers to write reviews for products they have purchased. Customers can also rate products they have purchased. The app also allows customers to share their reviews with their friends and followers on social media.
A call to action for social media is an untold success secret that top brands and influencers use it every day.The majority of the top-performing social media content usually has a strong call-to-action phrase.
No wonder the audience reacts to it quickly. I’ve got social media call-to-action examples to share with you. But, before I get to those examples, it’s essential to discuss the basics around call-to-actions that will come in handy.
Why do CTAs matter in social media marketing?
Social media marketing becomes dull if there is no activity whatsoever. The purpose of social media call-to-actions is to entice the audience to react to the message.
Social media success lies in the engagement process regardless of the social media platform. The reason CTAs matter in social media marketing is that they encourage the audience to respond to social media posts no matter what.
What elements should you include in your CTA strategy?
Here are the seven key elements that should be added to a CTA strategy:
Wittiness: A little bit of fun or excitement goes a long way
Appeal: An appealing message that attracts the audience right away
Shortness: A short and sweet copy that is understandable and catchy
Relevance: It should be related to the target audience in order to work
Clarity: It must help clarify the context of the story or event
Enticement: It must be enticing the audience to reply
FOMO: Sometimes, a fear of missing out also helps in conversion. Try using the urgency-factor in the CTAs.
Call to actions for social media
There is plenty to learn from the experts on social media in every area – CTAs are no exception. Take a look at some of the examples of call-to-actions for social media:
LinkedIn CTAs
LinkedIn is a top-tier social media platform, and ignoring this lead-generation machine would be a big mistake. When it comes to LinkedIn posting ideas, CTAs should be part of every social marketer’s LinkedIn content strategy. Below are some good examples of call-to-actions found on LinkedIn.
1. Amazon Web Services
Amazon Web Services (AWS) is a popular cloud hosting service that allows users to host websites and apps.
Let’s check their LinkedIn ad:
Why it works
The main copy of the ad states the message with clarity. It simply hits the bullseye by targeting web and app developers.
A plus point in this LinkedIn ad is that it tells the audience about getting started for free – the CTAs like “sign up for free” and “free trial” in the copy always bring attention.
The ad has a “learn more” call-to-action that drives visitors to the AWS sign-up page. Moreover, such CTAs push prospective customers one step further, especially if they’re on the fence.
If you are looking to track or disguise links that appear much friendlier to the online user, then Amazon link shortener is just the tool for you. It helps you optimize product URLs and turn them into trackable and easy to share short branded links.
Tip: Make most of your CTAs by using it with deep links to amplify marketing efforts by sending users directly to the in app content and trigger app installations to the users that have not installed the app on their smartphone devices.
2. Microsoft
Microsoft is a tech giant that sells software, operating systems, and gadgets.
Here’s Microsoft’s recent LinkedIn ad about financial institution’s guide to the public cloud:
Why it works
The crux of the message is clearly written in the white bold text on the ad. No fluff or detailed text.
The “download now” CTA on the ad banner symbolizes that there is an ad for a downloadable item. It hints to the target audience to look into it.
Microsoft’s marketing team smartly used the “download” call-to-action button on the ad to make it easier for the audience to decide and take action about downloading the public cloud guide.
3. LinkedIn Talent Solutions
LinkedIn Talent Solutions is a powerful recruitment tool available on the LinkedIn platform.
Here’s their LinkedIn ad:
Why it works
A brief yet meaningful introductory text on the ad steals attention immediately.
Short link at the end of the introductory text gives the audience a chance to explore it further.
A downloadable CTA tells the target audience to get their hands on the downloadable item.
Reliance Infosystems is a tech powerhouse that offers cloud hosting, network management, and IT security management services.
Take a look at their LinkedIn ad:
Why it works
The text on the ad image easily becomes overwhelming for the viewers unless it’s short and precise. Reliance Infosystems seems to be pulling this off quite well.
The dashboard picture of their software solution balances the whole thing. Pictures and vectors mostly help retain the target audience’s attention.
The sign-up call-to-action pushes the audience to take a leap.
5. LinkedIn Learning
LinkedIn Learning is an educational platform from LinkedIn. It provides users access to the platform through their LinkedIn accounts. Check out their LinkedIn ad:
Why it works
The most attractive part of this ad is the copy of the ad. It has a short yet catchy statement on the ad banner. Along with a strong CTA phrase, the “Learn more” CTA button persuades users to click and get more information.
A number or percentage on the ad copy immediately grasps the attention of the viewers.
The ad design is quite simple which shifts the focus toward the copy.
Twitter CTAs
Twitter may seem simple, but it has a lot to offer. All you need is to know how to capitalize on the attention. Here are some of the tweets from brands and influencers that are crushing it with their call-to-actions on Twitter:
Tweets allow to use a limited amount of characters. So link shorteners for Twitter help create short URLs that can fit into your tweets.
6. Canva
Canva is a popular online graphics designing tool for creating social media images, banners, and ads. Check out their tweet:
Why it works
The tweet from Canva vividly targets the organizations or companies with team members for their “Canva for teams” plan.
The simplicity of the tweet language ensures that readers keep on reading the two-paragraph tweet from them.
A call-to-action text at the end of the tweet makes it easier for the prospective audience to click through and land on the respective plan page.
7. Guy Kawasaki
Guy Kawasaki is an entrepreneur, investor, and adviser to startups.
I stumbled upon one of his recent tweets, and it’s worth mentioning here:
Why it works
A one-line tweet and the text body includes “7 lessons” – it surely rings the bell. People would like to take a sneak peek at the list of seven lessons even for a second. A good move, indeed.
A short URL is used very smartly – the tweet stays in just one line, which makes the short link more prominent and clickable.
A picture is added to the tweet just to weigh in on the organic reach. Pictures and images usually get more attention and organic viewership as compared to text-only social media posts.
8. Semrush
Semrush is a powerful SEO analysis and rank tracking software used by professional digital marketers around the globe.
Here’s one of their tweets mentioning SEO expert Barry Schwartz.
Why it works
The tweet from Semrush cashed in on the hot trend in the online marketing and SEO fields, which is the September core update 2022.
Semrush mentioned Barry Schwartz in the tweet, which is a fantastic engagement strategy and gets the attention of the audience.
A short and brief call-to-action directs visitors to the article, which makes it a perfect tweet from a social media engagement standpoint.
9. TV Guide
TV Guide is an entertainment portal that discusses TV shows and movies.
Take a look at one of their recent tweets:
Why it works
The tweet has a news update for Netflix fans. It announces the availability of the Witcher: Blood Origin TV series on Netflix.
The tweet is short and sweet with no fluff. Such social media posts get more attention as compared to hefty social media posts.
TV Guide wrote a simple yet attractive call-to-action for driving Twitter followers to the article.
10. PageFactory
Allison Seboldt is the developer of PageFactory – an online content publishing app for content management systems.
Check out her tweet:
Why it works
Allison’s tweet has an attractive text body. She kept it simple yet meaningful. Her tweet was about the announcement of PageFactory’s integration with the Webflow platform.
The second thing that fascinated me was the two-line explanation that summed up the whole tweet.
The call-to-action was clear, concise, and catchy – it pushes the audience to click and check out the website.
The video in the tweet took the announcement to the next level.
Tip: Along with CTA’s, use retargeting ads to retarget people who haven’t visited your website and win back your online customers.
YouTube CTAs
YouTube is the second most popular search engine on the internet. When it comes to call-to-action for social media, YouTube has an excellent real estate to offer for CTAs.
Shorten links and add CTAs to your Youtube links using a Youtube URL shortener.
Let’s take a look at a couple of YouTube influencers who are capitalizing on the call-to-actions on YouTube:
11. Epic Gardening
Epic Gardening is a well-known gardening brand that has a YouTube channel and a website. Let’s see how this gardening brand is using the call-to-actions on social media:
Why it works
Epic Gardening is using the video description for sharing the link. Since the video description is a place to find the detail about the video, the channel has a product link in the video description.
The channel is promoting the lemon plant through the link in the description – the video is also about the same plant. Therefore, relevancy is the key to generating sales.
The product link is in the first line of the video description, which makes the link more prominent.
12. Creative Explained
Creative Explained is a YouTube channel around gardening and life hacks made by Armen Adamjan. He is promoting an ebooks bundle deal and using his YouTube video descriptions to sell the bundle deal.
Take a look at the description of one of the recent videos on this channel:
Why it works
Armen mentioned his website address in the very first line to drive people to check out the deal next to the call-to-action.
This YouTube influencer used the naked URL of the bundle deal right below the call-to-action.
13. Meta for Creators
Meta for Creators is a platform built by Facebook with creators in mind so that they could meet, collaborate, and earn money online.
Check out their Facebook ad:
Why it works
The ad has a short and sweet introductory text, which catches the attention in a split second.
Meta for Creators used the “follow” in the introductory text and mentioned their Facebook page to grow followers.
They used the video to attract, engage, and convert the audience.
The ad also has a “Follow” CTA phrased button at the bottom to ensure that more people follow their Facebook page.
Tip: Use bio links tools for your Instagram, Facebook, TikTok and Twitter to drive more followers and conversions.
14. Compose AI
Compose AI is a browser extension that has powerful AI features to write speedy emails and messages. It works across multiple sites but is commonly used for Gmail.
Here’s the Facebook ad for Compose AI:
Why it works
The first and foremost is the circled “free” text in the ad copy, which immediately steals the attention.
The ad image showcases a snippet of how this tool works – it’s an excellent way of enticing the audience to try out the product.
The headline of this Facebook ad says, “Write 2X Faster for Free” – it’s a fantastic one-liner along with the download CTA at the bottom.
Tip: Automate your content publishing using social media management platforms and grow your reach.
15. Circle
Circle is a financial technology company that helps in financial transactions at a fast-paced using the power of USDC and Euro Coin.
Let’s take a look at their Facebook ad:
Why it works
Circle is cashing in on their ability to deal with USDC cryptocurrency in their Facebook ad.
The copy of the ad emphasizes the trustworthiness of the coin.
They also have a “learn more” CTA at the bottom to drive people to their website for more details.
Replug: How do CTAs work?
Replug is an all-in-one link management tool that creates branded short URLs with the ability to track link performance. Moreover, the additional features include deep links, custom domains, integrations, bio links, UTM codes, retargeting, and call-to-actions.
Here are the steps of creating a CTA using Replug.
Step #1: Create a campaign in Replug
Log in to your Replug account and go to the campaign section. Click on the “New Campaign” button to get started with creating a new campaign.
Step #2: Select your brand
The second step is to select the appropriate brand or create a new one just in case. Once you’re done with this, click the “next” button to proceed.
Step #3: Choose the CTA widget
The next up is the selection of the CTA widget. Since you’re creating a call-to-action with Replug, choose the “call-to-action” option from the widgets section.
Step #4: Opt for the CTA type
After selecting the CTA widget, choose the CTA type. You’ll see three options, such as a button, link, and form. Choose the required CTA type to proceed.
Step #5: Add a CTA message
Add a CTA message afterwards. If you opt for the CTA button option in step #4, you’ll have to input the message headline, message body, and button text.
Step #6: Customize the CTA
You can customize the CTA to match your company’s branding if you will.
Step #7: Adjust the appearance
Adjust the popup timing in the appearance settings to make sure that the CTA snippet appears the way you want it to appear.
Final thoughts on call-to-action for social media
Most people think of call-to-action buttons as green or yellow rectangular buttons that say “sign up” or “download” on the websites.
However, a call-to-action doesn’t necessarily mean a button. In fact, it could be a text, image, or emoji that navigates the audience or influences the visitors to take an action.
Since there is cut-throat competition on social media, it’s essential to use every tool available at your disposal to attract, engage, and convert the audience.
The call-to-actions for social media is surely something that could increase post visibility, clickability, and engagement across all social media platforms.
Don’t hesitate to alter your social media strategy by including tailored-made call-to-actions for social media to see how they turned out for you.
Reach out to us on social media and tell us how this tactic worked out for you because if it works, then you could always rinse and repeat.
FAQs
Here are some burning questions about social media CTAs that need to be answered:
Does every social media post need a call to action?
Social media posts with call-to-actions tend to perform better from an engagement standpoint. However, it’s not absolutely important to infuse a CTA every time you post on social media.
Some social media post types such as useful tips, personal stories, and case studies don’t require call-to-actions. Instead, they have to be authentic, helpful, and engaging.
What is a call to action on TikTok?
The commonly used call-to-action on TikTok is “link in bio” – it’s similar to Instagram. However, it’s a completely different story in the TikTok ads.
What is a call to action on Facebook?
Facebook allows URLs in the caption/introductory text on a post. Most social media users utilize short links on Facebook to drive the audience to their website or a different social media profile. It’s a popular social media tactic to capitalize on the attention.
What is a good call to action on Instagram?
A good call-to-action on Instagram means a CTA that grasps the attention right away. To make such a CTA, make sure that you’re reaching out to the right audience, sharing something relevant with powerful call-to-action such as free, get access, download now, grab it today, avail discount, early access, etc. Instagram link shorteners like Replug help create tracking CTAs and bridge pages that can redirect traffic to any webpage with a shortened URL that helps convert more.
What is a call-to-action hashtag?
It’s a type of hashtag that brands and organizations create that emphasizes taking action or encouraging the followers to perform a specific job. Sometimes, brands start a Twitter trend with a specific hashtag and pay influencers to use that hashtag for promotion.
A tracking URL is a link that contains one or more URL parameters to track, identify, and analyze user activity or behavior on a website.
URL tracking is an engagement strategy used in digital marketing that allows marketers to track the clickability, conversion rate, and call-to-action buttons on the websites.
Have you seen a call-to-action button in an email newsletter or cloaked Amazon affiliate links?
URL tracking is an essential process in online marketing that helps marketers in analyzing the overall performance of the URLs. It includes factors such as number of clicks and conversions.
The reason why the URL tracking process is important for bloggers, affiliate marketers, and digital marketers is that it assists users in determining the link performance in an article or on a website page.
It’s nearly impossible to track affiliate sales without URL tracking. Almost every affiliate network or affiliate marketing software uses URL parameters in the product links to track the clicks and conversions.
Digital marketing experts use UTM parameters to track their website visitors and understand the source of the traffic. They set separate UTM parameters for Google ads, Facebook ads, social media, landing pages, etc.
To sum it up, the reason why URL tracking is important in the digital marketing world is that it provides users with insights into link performance, click activity, and conversion rate.
URL tracking is an online marketing strategy that monitors the impact of the marketing campaigns through link performance. Following are the activities that can be tracked with URL tracking:
Clicks
Conversion
Affiliate commissions
Click-through rate
Traffic sources
Leads generated
URL tracking process
Define the purpose of URL tracking:
Bloggers and marketers don’t vaguely start tracking random URLs. Instead, there is always an agenda behind the tracking.
URL selection:
Pinpoint the URLs that you can track over the next few weeks or months.It’s almost impossible to manually track hundreds of thousands of URLs.
Opt for the most suitable UTM parameters:
Opt for the most suitable UTM parameters to insert in the URL to track. A UTM parameter is a tiny code that goes into the URL address to track the sources of website page traffic.
Tracking the UTM parameters:
The last and most important part of the URL tracking process is tracking the UTM parameters. Track UTM parameters through Replug or also can use Google Analytics.
When should I use a tracking URL?
There are several use cases for tracking URLs. Once you have figured out what tracking a URL means, it gets easier to apply the tactics.
Here are different scenarios when you should use a tracking URL:
Record the clicks on the links:
Whenever you want to know how many clicks a link has gotten, the easiest way to track the clicks is by using a tracking URL.
Track sales and conversions:
E-commerce stores and online businesses track sales and conversion through a tracking URL. It usually comes in handy when businesses want to know where the sale or conversion has come from on their website.
Identify the top-performing pages:
When there are multiple sales pages with unique UTM parameters, it’s easier to identify the top-performing sales page.
Study the performance of the links on a site:
There are site-wide links available on every blog or website. Tracking URLs help admins understand the overall link performance on the website.
Allot the affiliate commissions appropriately:
Tracking URLs are imperative in affiliate marketing. No wonder the affiliate product links are long and clunky. The affiliate networks use URL parameters to identify and allot the affiliate sales to the appropriate affiliate account.
Find the traffic sources for a landing page:
When marketers create a new landing page for a new product, they share the landing page link across all channels, such as social media, email newsletter, blog sidebar, etc. Therefore, the source of the website visitor is easily traceable with a tracking URL.
Trace the footprints of the generated leads:
Lead generation means when a visitor signs up for a trial account or downloads a freebie. Marketers insert a UTM parameter that explains where the lead came from.
Types of URL tracking
There are three types of URL tracks that are being used:
1. Auto-tagging
The auto-tagging URL tracking is a URL tracking system that automatically adds relevant slugs to the URL that helps in tracking the data. There is no need to manually add a tag to every URL.
2.Manual tagging for backend systems
Manual tagging for backend systems relies on the ValueTrack parameters. These parameters track information about the ad clicks. Adding these parameters to your ad campaign, the user can track or identify the details such as device, location, and other information about the audience.
3.Manual-tagging
In a manual-tagging system, the user needs to put in the UTM parameters using a URL builder. Usually, the UTM tracking generators have a form and the users need to fill in the blanks using the parameters to generate the tracking URL.
How to track URLs with UTM parameters?
Are you wondering about tracking URLs with UTM parameters?
Here are four steps to follow:
#1. Select the URLs to track
The URL tracking process begins with selecting the URLs to track. Most experts start with choosing the UTM parameters and bypassing step no. 1, which doesn’t make sense. So start with the URL selection and then get to the UTM parameters afterward. Usually, digital marketing experts use UTM parameters on the call-to-action buttons in email newsletters, landing pages, discount offer pages, and Facebook or Google ads.
#2. Choose appropriate UTM parameters
The next up is to choose the suitable UTM parameters to add to your URL. Digital marketers who run Google ads or Facebook ad campaigns know the effectiveness of these UTM parameters. Moreover, a campaign’s URL could have multiple UTM parameters doing their specific jobs. The most common UTM parameters are mentioned below:
utm_source:
To identify the traffic platform sending traffic to a website
utm_medium:
To understand the type of link where it’s being used
utm_campaign:
To specify a certain campaign or promotion
utm_term:
To recognize the search term the brand is targeting
utm_content:
To explain the type of content used to drive website visitors such as an article text or a sidebar banner.
#3. Place the UTM parameter tracking
UTM parameters placement does seem a difficult task, especially for online marketers who have zero experience with HTML or website code editing. However, the manual insertion of the UTM parameter isn’t the only way to do it. There are several UTM tracking code generators available on the market that lets you insert the UTM parameters into a URL. Not only are these UTM generators spot on, but they also make the process faster.
#4. Analyze the results
It’s necessary to keep an eye on the campaign results to navigate along the way. To get started with tracking your UTM campaign results, follow these steps: Go to your Google Analytics account for further steps Head over to the Acquisition. Then go to the Traffic Acquisition.
You’ll see all the traffic acquisition channels.
The UTM campaign would reflect under the source/medium section, so look out for that.
How to get a tracking URL?
The UTM parameters are extremely helpful when tracking user behavior during an online campaign. A tracking URL with complete tracking anecdotes could come in handy in social media marketing, online advertising, and email marketing. Have you ever hovered over a link in an email that includes various terms such as source or medium? The reason is that these are types of UTM parameters that facilitate to track the performance of the email marketing campaigns. You might wonder, how do I get a tracking URL? Well, you can opt for a decent UTM tracking tool that allows you to add UTM tags to your URLs without making a big deal out of it.
Add UTMs with Replug
Replug is an all-in-one link management tool for creating, managing and tracking vanity URLs for social media, online advertising, or email newsletters. Branded URL shortener allows users to shorten the long URLs so that they appear clean anywhere you share them.
Moreover, the additional Replug features include UTM, retargeting, bio links, QR generation, mobile deep linking, and more. Here are four simple steps to get a tracking URL using Replug:
Step 1: Log in to your Replug account Go to the Replug app and log in to your account.
Step 2: Enter the URL to shorten After the login, you’ll see a URL shortening snippet right on the dashboard. Select the Replug campaign and paste the long URL you want to shorten and add UTM parameters to the campaign. If you haven’t created a campaign, you’ll be better off creating one.
The moment you paste the URL to shorten it, an “Add UTM” CTA button will appear next to the URL.
Step 3: Add UTM parameters
Click on the “Add UTM” CTA button to include the UTM parameters to add the ability to track the URL using Replug.
Once you click that CTA, you’ll be prompted with a UTM screen – you’d have to select an already created UTM or add a new one.
If you choose to create a new UTM code, a form will pop up to fill out.
Go through this step as it’s crucial to add the URL tracking. Once you’re done with adding all required parameters, proceed to the next step.
Step 4: Generate the short URL After you add the parameters, they will appear along with your URL. Proceed further to generate that short URL along with UTM parameters to track link performance.
Start Tracking
Generating a tracking URL is a great tool for online marketers to push sales growth. The fundamentals of a tracking URL will remain the same whether you use Google Analytics or a URL shortener tool. However, the benefits of URL shorteners are still yet to be explored to its maximum potential. Brands and entrepreneurs use URL tracking for branding, building a custom audience, and generating more sales.
FAQs
Can URL be tracked?
Any URL that contains the tracking parameters can be tracked. The ideal method is to include UTM parameters to track the URL performance.
What is URL tagging?
URL tagging is the process of infusing identifiers to the URLs to attribute the traffic to a specific campaign or event.
What is UTM stand for?
UTM stands for Urchin Tracking Modules.
Start making most of your online marketing efforts with tracking URLs today!
What are the essential steps to set up an essential influencer marketing campaign? Influencer marketing campaign steps are to establish goals, identify the right influencers, set strategy, measure results and readjust strategy.
You may have heard the term “influencer marketing” thrown around a lot lately, but what does it mean?
Influencer marketing is about leveraging relationships with key individuals who hold sway over their audience. These people could be bloggers, Vloggers, celebrities, or highly engaged customers.
Before you start reaching out to potential influencers, you must first establish your goals. Do you want to increase brand awareness? Drive traffic to your website? Boost sales?
Once you know what you want to achieve, you can start identifying the right influencers to help you reach your goals.
Pro tip: As with any other marketing campaign, these goals must be “Smart”.
Let’s say you want more visitors to your website. A SMART goal would sound like this:
“I want to increase traffic to my website by 10% within the next three months.”
Why is this important?
Having a precise goal helps you establish concrete key performance indicators to track it.
You can pick the right strategy, tools, and messages for this goal.
You can find the right influencers for your purpose.
Take this example:
Andy Neal is a plus-size model, hiker, and micro-influencer. His (funny, emotion-filled) posts mostly show him hiking in different environments. Andy has talked at length about his mental health and how hiking outdoors has helped him become more grounded.
As an advocate for health at every size, Andy Neal is the perfect influencer for companies retailing plus-size clothing.
Source: https://www.instagram.com/p/CgumCYsu6TI/
In the post above, you can see Andy touching on a current online controversy: does promoting plus-size gear also mean promoting obesity?
That question raises people’s interest, warming them up as the presented opinion elicits different emotions (intrigue, indignation, approval, and so forth). After reading Andy’s arguments, the followers are presented with a question and the author’s answer:
“Do you have a favorite brand you wear for the trail or the gym or for exercise?
You all know my answer, @columbia1938 !”
After warming his followers up with his diatribe, Andy savvily introduces the brand he’s wearing. That way, after building up people’s approval, they’re more likely to click on the brand mention, thus increasing the traffic.
As such, this post’s primary goal is to raise traffic. The subordinated objective could be increasing sales as people who like the brand’s Instagram posts may also click on its website.
However, raising sales isn’t the main goal because there’s no discount code or direct link to the company’s product pages. You can also notice the perfect fit between the brand and this influencer.
That brings us to the next influencer marketing campaign step.
2. Identify the Right Influencers
Not all influencers are created equal. When looking for people to promote your brand, it’s important to find ones that are a good fit. This means considering factors such as audience, engagement rate, content style, and personal values.
Let’s say you run an eco-friendly fashion brand. You would want to look for influencers who care about sustainability and are likely to resonate with your target audience.
Remember: You also need the right influencers for your goals.
But can you tell if one content creator is better to increase your visibility, boost your sales, or win back old customers?
Yes, and here’s how:
a) Suppose your goal is to increase traffic to your website:
In that case, you’re looking for influencers likely to link to your site in their content. That’s why looking for content creators in your industry would be beneficial.
These people should be popular and know how to push their follower’s emotions. They should create FOMO, desire,trends, and controversy like no other.
That’s exactly what Andy Neal did in the previous example.
b) Or suppose you want more people to buy your product:
In that case, you’ll be looking for influencers with an engaged following on social media, preferably people who have previously talked about similar products.
In this case, you’re looking for more objective influencers. These people can have direct conversations with your audience, convincing them of your product’s true benefits.
One good example, in this case, is Carter Sullivan for the Mogo App. Mogo is an online app that helps people become more financially responsible as they keep track of their expenses. As such, users can get out of debt, save money, and build their financial freedom. If you’re already dealing with financial strain, particularly from existing debt, finding a debt relief service near you can be a practical way to regain control and ease financial stress.
The company’s main audience is Gen Z, Carter Sullivan is an excellent choice. As a Zoomer with some previous debt she got out of by using Mogo, she’s perfect for explaining to people the app’s advantages.
Pro tip: Nano-influencers, although they have smaller audiences, are better at direct contact. That means they can actively engage in conversations about your product with their fans, convincing them to buy your brand.
c) Suppose you want to re-engage old customers that have moved on to a different brand:
In this case, looking for an influencer who’s already talking about your industry but isn’t necessarily promoting any one brand would make sense.
You want an expert in the field who’s identified one key issue with their audience that only your brand can solve.
Here’s a potential example:
Let’s say you’re retailing organic food, but following the latest financial developments, your products have become too expensive for some of your audience. In this case, you can focus on one of their most poignant needs.
And studies show that people often buy products if they feel they’remaking a difference. This is especially valid for Gen Z and Millennials, but also Gen X.
So, you could partner with a local influencer that explains the importance of supporting local producers in troubled times. Alternatively, you could partner with a content creator that promotes eco-friendly, locally sourced brands.
Focusing on health and supporting the environment may bring back some old customers.
However, the premise we started from was the price being the central issue. To solve this, you can consider adding a discount or exclusive access to some products through your content creators.
It’s all about strategy. We’ll talk about that below, but for now, here are just a few reminders before we get started:
Some influencers may be fake:
To avoid being duped, use a fake influencer checker.
Use an engagement rate calculator:
Regardless of your goals, you want to ensure your content creators hold sway over your audience. So, simply having a large following isn’t enough; you want to make sure those followers are involved (quality comments and shares are just a few examples).
Use the proper channels to find influencers:
From Google to hashtag searches on social media, geolocation searches, and dedicated platforms or AI software – the world wide web is your oyster. You can also use your professional network, search through your customer & supplier databases, or Google your brand mentions. But all that may take a lot of time. If you’ve never worked with content creators, your best bet is contacting an influencer marketing agency. The best ones will work with you tightly instead of ignoring your plans, offering comprehensive services. That way, you can learn the ropes and adjust the process to your needs seamlessly.
Before boarding your influencers, create foolproof contracts:
Outline all terms, rights, and obligations for both parties. That way, you can ensure your influencers deliver the promised content without delays orsocial media risks.
Now that you know your goals and who the right influencers are, it’s time to start planning for your influencer marketing campaign.
Remember: There arevarious ways to collaborate with an influencer, but not all of them will be a good fit for your brand. The key is to find the one that best aligns with your goals.
Some standard options include:
Shout-outs:
A mention of your brand on social media, in a blog post, vlog, or even in a podcast. The goal is to increase visibility, driving more traffic to your website. The influencer may or may not receive compensation for this.
Shaina, a creative fitness and yoga teacher, offers a good example. She usually posts Instagram and TikTok videos showing quick (but muscle-torching) routines, thus promoting her app. In this post, however, she mentions Altra Running using emphatic words: “officially hooked,” “shoe struggle,” “ONE time,” etc. You can also notice the build-up and the hyperboles paired with the objective product description. The CTA “Go get yours” written in capital letters and followed by three exclamation marks is very convincing because:
It’s the natural continuation of the previous points.
It’s nicely fitted between an accurate product description and the workout’s structure details. As such, Marie’s CTA pops out between two less intense arguments with a rhetorical force that would make Aristotle proud.
The content creator uses and reviews your product on their channels, driving awareness and teaching their audience about its features and benefits. These videos work great for products that are hard to explain with words alone or if you’re targeting tech-savvy audiences that prefer seeing a product in action before they buy it.
Tutorials & how-to’s:
The influencer uses your product to create content that’s helpful to their audience. For example, a cooking influencer could use your kitchen supplies to show their audience how to cook a specific dish. These videos are great when you want to position your product as the solution to a problem your target audience is facing. It’s also what Carter Sullivan did for Mogo in the above example.
Contests & giveaways:
The influencer runs a game on their channels, with your products or services as prizes. This is a great way to increase engagement and get people talking about your brand.
Sponsored posts:
The influencer promotes your brand on their channels in a paid partnership. These can be in the form of written blog posts, social media posts, or even videos.
In the post below, Jo promotes three products: a wig, underwear, and a new pantsuit – all from three different brands. What makes this sponsored post different?
You can see Jo using the products, showing how they fit her specific body shape and image.
Source: https://www.instagram.com/p/Cgqz5o4Ar4P/
You can see a nice contrast with the following example. Dr. Noc is a Ph.D. immunologist. Both his TikTok and Instagram clips aim to educate a large young audience on different science and medicine-related topics.
This is a great way to increase engagement and get people talking about your brand, leveraging user-generated content on TikTok or Instagram.
Bonus: Dr. Noc is always dressed up, wearing a shirt and a nice pair of pants.
That’s why this clip below is so catchy.
Source: https://www.instagram.com/p/CgRxCIRg9bp/
People can get a kick from seeing Dr. Noc running on the treadmill and lifting weights in his Mark Weldon shirt and pants. Besides, the video is the visual representation of a pun; Dr. Noc asks his followers if they ever get tired in the gym, saying that it never happens to him because he’s always “professionally attired.”
Why it works:
Humor is an effective rhetorical strategy because it suspends critical analysis. On this permeable ground, the 20% discount code is the final push people need to access the Mark Weldon website and buy from it.
Remember: Both these videos use emotion and strategies that fit the content creators’ personalities. The result is they don’t seem sales even if they’re sponsored posts.
Product placement:
The influencer features your product prominently in their content without explicitly talking about it or promoting it. This is a great way to subtly get your product in front of a new audience.
4. Measure the results of your campaign
There’s no point in running an influencer marketing campaign if you’re not going tomeasure the results. After all, you need to know what’s working and what’s not to adjust your strategy accordingly.
Some of the most important metrics to track include:
Reach: How many people saw your campaign?
Engagement: How many people engaged with your campaign (liked, commented, shared)?
Website traffic: How much traffic did your website get due to the campaign? (You needURL tracking.)
Sales: How many sales can be attributed to the campaign? (Follow your discount codes andUTM links)
You can use Google Analytics, social media analytics tools like Replug or ContentStudio, or even a simple spreadsheet to track these metrics. Just make sure to monitor progress over time to see whether your campaign is successful.
Remember: The indicators above will differ according to your goals. Even if all companies eventually want to increase their ROI, your objective, for now, can be a higher reach without emphasizing sales, traffic, or engagement.
Warning:Don’t become complacent!
If your audience is warmed up enough to buy your products, don’t create yet another engagement campaign. That’s another reason why working with aninfluencer marketing agency is essential at first; an experienced agency will be able to guide you outside your comfort zone, advising you wisely according to your current stats.
5. Adjust your strategy as needed
Lastly, once you’ve measured your campaign results, the next step is to make some adjustments to your influencer marketing campaign. If something isn’t working, don’t be afraid to change it.
For example, suppose you’re not getting the reach you wanted.
In that case, you might need to consider working with bigger-scale influencers, diversifying your channels, or including social media ads into the mix. If engagement is low, you might need to adjust your content or offer more incentives for people to engage.
The important thing is to be flexible and willing to change things up if necessary.
Influencer marketing is an ever-evolving field, and what works today might not work tomorrow. The only way to find out is to experiment and see what works best for your brand.
Wrap Up
Influencer marketing can be a great way to reach new audiences and promote your products or services. Following the steps above, you can set up a solid campaign to help you achieve your business goals.
FAQs
What is an influencer strategy?
It is a strategy that brand use and collaborate with other influencers to promote their brand services and products.
What are the 5 characteristics of a good influencer?
5 characteristics of a good influencer are:
Tech savy
Produces quality content
Keep audience engaged
Engagement rate above 5%
Trustable
Who is the biggest influencer?
Cristiano Ronaldo is the biggest influencer.
Author bio:
David Morneau is the co-founder and CEO of inBeat, a hybrid micro-influencer marketing SAAS/agency that helps brands scale their marketing efforts. He has helped over 200 DTC brands to date.
Is it bad to have a long URL? A long URL is bad from a marketing aspect as they are not easy to share and remember. Such URLs receive little to none engagement rates. Shorten long URLs using a URL shortener that builds your brand’s identity.
Now and then we get to see URLs that are either too long or carries random characters. However, URL shorteners is the magical way to not only shorten a long URL but also to change the URL name and to use the URL as a powerful marketing tool.
Link shorteners do way more than disguising a link, as times have changed, and so does product marketing. Long URL shortener is a reliable tool to change URL length, edit characters, add a call to action, and much more. We can also track and analyze how links perform across all social channels.
For example, global businesses are now thoroughly based on online marketing and URL sharing. However, with a nasty URL, it is hard to describe what it is about. Unknown and random characters in the URL are suspicious enough not to stray away the receiver from clicking on it.
A good URL shortener will help in two main objectives, simplifying the link with fewer characters and measuring analytics for it. Anyone with internet availability can use a link shortener, from product marketers to small business owners, from Tiktokers to individuals. Everyone can use it anywhere!
Here are some reasons why a link shortener should be an important part of your marketing aspect.
#1: Tesla incorporating branded links
Any URL with your brand name will assure the link reader that it will lead to your page. Link shortening tools make URLs visually appealing and legitimate.
It has been reported that branded links increase CTR so the companies that go with the changing trends and technologies are adapting.
Elon Musk’s multinational automotive company, Tesla, incorporates branded links when they run social media campaigns.
Look at the example below.
[branded_short_links]
#2: Fail Army promoting video content
Fail Army is a popular Youtube channel known for curating funny videos. They also have a massive Instagram following. Their strategy is to use bio links to promote their latest content. These links directly take the user to their promoted content.
#3: Pewdiepie’s merchandize marketing
Here’s an example of how Youtubers are utilizing bio links to promote other content on their socials.
Famous Youtuber Pewdiepie, has a massive social following on Youtube and Instagram. He has monetized his Instagram following by promoting its merchandize store through Instagram bio links.
When any one clicks the bio link it takes them to his online store. He also share pictures of himself wearing his latest clothing to promote on Instagram.
Gfuel is a famous energy drink and often collaborates with Ninja and Pewdiepie. It is also the official drink of Esports. If you visit their Instagram, they have multiple pictures of their products. Every product description says, “link in the bio.”
Here is the bio link of Gfuel.
If you click the link, you will go to the landing page showing exact pictures as on Instagram. You further tap on your target product picture and land on the purchase page.
This is an easy way of capturing leads to the product page and changing them into conversions.
#5: Digital branding and marketing
Branded links increase trust and credibility of the URL.
Below is an example of an unreliable link.
There are ways to make the links more appealing. Create short URLs, in return that can also bring more conversions.
Instead, this is what you should do.
Editing random and untrustworthy links through shortening tools becomes more genuine and authentic. It is important to edit messy links, especially if you are running digital and social media marketing campaigns.
#6: Podcast marketing
Above image is an example of Jack Paxton’s account. He mentions his bio link, which will be redirected to a page filled with all podcast links.
Like this:
Bio links are the best strategy to take your Instagram audience to the podcast library. This is also helpful in collecting emails by adding the “email me” button.
Use case #7: Amplify your music following
Another feature of the URL shortening tool is a deep link. Deep links redirect you from the URL to the specified screen page of a particular app.
Spotify is a well-known audio streaming and media provider company. They recently tweeted about a new album and shared a customized link. If you click the link, you will directly go to wizkhalifa’s new album on Spotify.
#8: Myfix Cycles retargeting strategy to reduce cart abandonment
Retargeting is a great feature that can bring back visitors that have bounced from your websites. Along with other great features, Replug also gives you the control to retarget visitors through retargeting pixels.
Retargeting has proved to be a great source of converting potential buyers to customers. Link retargeting allows users to target the people who have already visited your social or website.
Most of the eCommerce companies face cart abandonment issues where users leave without completing the purchase. With retargeting, users can remind customers through ads or emails to complete their purchase. Retargeting has proven to be a far more successful strategy to increase conversions.
Myfix Cycles uses retargeting smartly and resells their product that didn’t make the purchase the product the first time around. Below is the image of their retargeting.
Link analytics plays a very important role when it comes to creating tracking URLs. One of the exclusive features of link shortening tools is A/B testing.
Imagine you are running a specific sales campaign and creating two or more special offer web pages to test which content performs well.
A/B testing allows you to split traffic and compare performance of each URL on the base of weightages that you set. Finally, choose the page that performs well or optimize the content that underperforms.
This feature is very handful for designers to test their designs, for content creators to evaluate their content and for every marketer as a whole package.
#10: Deep linking example of text marketing to increase conversion
Deep links in SMS marketing motivate users to install the app. Take the example of a shopping app. Use a deep link with a bonus point which will be rewarded after users install the application. Once the user clicks the deep link, it will launch the app on the relevant system. If it is not installed, a relevant store will be opened. When the user initiates the app, the product page and offer will appear. Without deep linking, these steps require manual processing.
Let’s say you are making an online shop and promoting a certain item; deep links help you direct visitors to relevant content. In case the app is not installed it will take you relevant play store
Deep links are very helpful when it comes to online user experience. Suppose, you are a seller on Amazon, Shopify or any other ecommerce platform and you want to direct the user to specific products rather than search the product on the app or web. With deep linking, no unnecessary steps will be required and you will directly land on the relevant content as shown in the below image.
You don’t need to advertise the app as a whole. Only the relevant content that you want to target and the user that clicks that link will reach the appropriate location without any hurdles. This not only increases the rate of conversions but also improves the overall experience.
You have only 280 character limits for tweets to express opinions, use captions, add captions, call out a person, and much more. You can do anything under Twitter’s specified character limit. Brands use URLs while announcing any update, sale, or mega deal.
Generally, links are overly long, and they tend to cover all Twitter character space. Therefore, people tend to use URL shortening tools to change messy long URLs into branded URLs.
Here are some brands that have used short & customized links in their tweets.
Example: Disney
Disney is also making a new series announcement with a customized link in their tweet.
Here is Disney’s example of using a short & customized links in their tweets.
Disney is also making a new series announcement with a customized link in their tweet.
Disney’s customized link is not short only but has the brand’s slogan in it. There are higher chances for the audience to visit links, check new promos, and subscribe to a streaming platform if they haven’t already.
#12: Turning USP realizes the power of bio links for brands
Link shortening tool can change a single link into a beautiful, mobile-friendly, flexible landing page. You can offer the services you want. Pre-designed layouts are available to create a landing page.
Moreover, you can add videos, images, text etc. to showcase your brand. Drag and drop editor can make everything easy and efficient.
QR codes are new scannable marketing sources. You can generate a new smart QR code with every branded link you customize with a link shortening platform.
Download it and use it in your every visual content, such as visiting cards, flyers, or discount codes, as a marketing opportunity to build brand authority. QR codes are a powerful way of amplifying your brand’s slogan.
QR codes promote engagement and interaction. This type of business strategy enables businesses to share information with users.
The calamities like the pandemic and global warming initiatives have pushed us more towards creating a contactless and paperless green environment. While QR Codes are playing a vital and supportive role towards it yet they are also proving to be a great tool for marketing.
From banking payments to promotion or any information and material, it is proving a useful tool for analytics aswell as to improve user experience.
Here are some ways how you can maximize QR codes to monitor the performance of your marketing campaigns properly.
Lands customers directly on the website
Dial your business number
Send message/ email
View business locations
Download app
Direct customers to social media pages
#14: Make your social links count!
Similarly length is important for all your social links. A domain name adds more plus points. They provide a clean look.
Any URL with your brand name will assure the link reader that it will lead to your page. Link management tools make URLs visually appealing and legitimate.
Look at Gary Vee’s bio link
He uses the bio link to drive users towards his Apple podcast.
Similarly, you can share your favorite content with friends without the installation of a particular app. Let’s say if somebody shared a TikTok video link with you, and you don’t have a TikTok account, you can click the URL and still watch it without installing TikTok. This is the power of deep links.
You can share your favorite content with friends without the installation of a particular app. Let’s say if somebody shared a TikTok video link with you, and you don’t have a TikTok account, you can click the URL and still watch it without installing TikTok. This is the power of deep links.
Every Marketer’s end goal is to earn high revenue. It gets possible when your product reaches the right audience. It improves your impression and ad rank.
High CTR means more people seeing, clicking, and engaging with your services. It is all possible with link shortening URL platforms. You can create, edit, and advertise links that have a custom domain name or brand’s slogan. They will be considered authentic and genuine and will attract the right customer.
#16: Example of media companies using Vanity URLs
Several major media companies and publications use vanity URLs when sharing links:
URL shortening tools empower to make informed decisions by providing vital data points. You can track what content is working best for you and what needs to improvise.
URLs are trackable and give insights about clicks and engagements. You can also retarget your prospected clients who have already shown interest in your content.
Campaign analytics help you optimize your marketing efforts. It helps you understand your audience better. You can observe which social media channels drive maximum traffic and design strategies accordingly.
How do I shorten a URL length?
It is a pretty simple process to shorten your links using a URL shortener.
Step 1 Login to your Replug account
Step 2 Navigate to “create quick Replug link”. Enter the campaign and the long URL to shorten.
Now click “Create”
Step 3 In the next step, you can edit the link or change the slug. You can add or remove existing tags. Click the update button and you are done.
FAQs for long URL
What is a long URL?
A long URL is a long and nasty address to a particular document or file. They are difficult to remember. Sometimes they are long enough that after copying them on social channels, you don’t have any space left to write details.
What is too long for a URL?
A URL is considered too long if it has above 100 characters. An overly long URL causes search engine and usability issues. It may also lead to lower CTR (click-through rate).
Long URL doesn’t display better on the web. An extra-long URL might have symbols and characters. Google doesn’t support an overly long URL with random characters.
Is it okay to have a long URL?
It doesn’t matter how long the URL length is. However, with respect to marketing and SEO, the leading brands try to keep them shorter than 100 characters. It makes monitoring easy.
It is funny how very few people know about content remarketing. Some confuse it with usual content marketing, but it is actually a separate technique that has its own aims and practices involved.
Don’t worry, you are on the right foot steps as this walk-through and guide is what you need to begin with content remarketing.
What is content remarketing?
Content remarketing is a strategy of targeting to bring back and re-engaging with people who have already visited your website or have been past customers of your brand.
What is the goal of remarketing?
With this strategy, marketers strive to capture the attention of your site’s visitors to make them come back to your website and complete an action they didn’t make during their first visit. This can be anything from purchasing your product to subscribing to your newsletter. Content remarketing is like that second chance you needed desperately.
What are the benefits of remarketing?
Remarketing helps you to:
Increase brand recall and branded searches.
Turn abandoners and bouncers into leads.
Improve the repeat visitor rate and engagement.
Improve SEO
What’s the difference between remarketing and retargeting?
The two terms can confuse many as they are very interrelated.
In general, the goals of both are focused on targeting and converting potential clients that have bounced from your socials or website.
But what really makes remarketing different from retargeting?
In the beginning, remarketing was thought off as sending just email campaigns to re-engage with customers to inform about discounts, trial expiry or to follow up potential clients, whereas retargeting involved paid advertising.
However, with the evolution of internet and social media both have evolved though the goal is still the same.
Retargeting still involves paid advertising to target and convert potential clients. While, remarketing involves reaching out or following up to past customers or potential clients through various channels that may be Instagram, Facebook, Email, SMS or Whatsapp etc.
Generally, the key medium of remarketing strategy is still email. Both strategies can be used in conjunction, where emails are sent with a paid advertisement.
Further in-depth study of the both terms makes one thing clear that they are not the same.
According to Neil Patel, a famous digital marketing expert,
“I see remarketing more as an umbrella term for marketing to the same prospect multiple times, whereas retargeting really is targeting online ads at the same traffic again and again.”
So it’s safe to say that retargeting ads and remarketing emails are actually two sides of the same coin. However, retargeting is more of a subset of remarketing which only targets website traffic, while remarketing is more concerned with getting back to past visitors using personalized content mostly confined to emails. The image below will develop a better understanding of the subject.
Now that the difference between the two is clear. Let’s move on further.
What are the different types of remarketing?
Remarketing is categorized into 5 types. The five types are
Standard Remarketing
Email Remarketing
Dynamic Remarketing
Video Remarketing
Remarketing Lists for Search Ads
When to use remarketing?
Use remarketing strategy for
Up-selling products and services
Cross selling
Special offers
Re-engagement campaigns
Customer support campaigns
Inventory update campaigns
Follow ups such as cart abandonment or trial expiry etc.
The right tools and channels for content remarketing
You can create personalized content using these different channels that can be used for remarketing are
Facebook ads
It’s an analytics tool by Facebook containing a pixel code that can be put on your website. A pixel is a small box that is placed on a webpage. When someone visits the page, the pixel is able to collect information about the visitor. This information can then be used by other websites to target that person with ads. In remarketing, an advertiser places a pixel on their website. When a user visits the site, the pixel is able to track everything from their web browser’s cookie to their IP address. This data is then used to track people who have visited other websites or viewed certain content. The advertiser can then use this information to show them relevant ads across multiple websites. For example, if a user has visited Amazon and viewed an item for sale, an ad for the same product could be shown on Facebook which would drive more purchases for the advertiser.
The Google Display Network is a web-based advertising network run by Google. The network allows advertisers to place text, image, video and Native ad units on websites and mobile apps.
One of the best things about using GDN for remarketing is that it gives you a lot of reaches. You will be able to find your tagged site visitors on the network several times per day across many different sites. In general, you will be able to connect with the people you tagged several times per month.
The first step in remarketing is to create an audience of users that you will be remarketing too. This can include people who visited specific pages on your website or read your blog, but you will have to group
them into separate audiences depending on your goals.
By grouping your tagged site visitors into audiences, you will be able to reach out to only certain people and persuade them to come back to you.
Another benefit of grouping your audience is that you can bid more aggressively. Consequently, this will lead to more impressions and higher ad positions. Some pages on your website such as the pricing or product pages are way more valuable than your blog. By selecting those who visited specifically your product and pricing pages, you can write follow up mails to them.
In order to define your audience, create a new remarketing list on GDN and define which website visitors you want to include and which you want to exclude. Don’t worry about cookies and such, because Google will take care of them itself.
Yet another great idea is to group your blog audience by the posts they read. So, for example, if you have articles on three different topics, create three remarketing lists for each of these topics’ visitors.
Once you have your remarketing lists set up, you must decide on your audience membership duration. In remarketing, this refers to the number of days you follow a user around. This means that setting your audience membership duration to 30 days will make your site visitors see your ads for, you guessed it, 30 days.
The problem with deciding on the “right” audience member duration is that there is such a fatigue which results in overly aggressive remarketing. Many experts believe that being too “creepy” with your ads may result in the loss of ROI of your campaigns or can even damage your brand. This is why so many marketers advocate for shortening audience membership duration, even though the reality seems to be different.
Fortunately, remarketing has shown to be way more effective. In fact, they stay effective even after ad fatigue starts setting in and viewers are more likely to engage with remarketing campaigns.
This brings us to the fact that being bold with your remarketing is the way to go. Set your audience membership duration for longer time (something like three times your average sale cycle length). Having more impressions means a higher conversion rate and can help you fight ad fatigue.
Prior to Google ads and Facebook ads, emails were the original form of remarketing. With email remarketing, you can take advantage of existing customers who’ve visited your website and email them with targeted offers. By targeting specific segments of customers who have shown interest in your product or service, you can increase the likelihood of success with your campaign.
For example, you might use an email remarketing list to send out emails to past customers with discounts on flights or hotel stays.
Another way to use email remarketing is to show ads to people who have already looked at your website. This allows you to broaden the pool of potential customers, while also reducing the cost of running an ad. While email remarketing can be a powerful tool for reaching out-of-the-people, it does require some preparation and maintenance.
First, you’ll need to create a custom audience that’s carefully selected so that you don’t run into any false positives. Next, make sure that your campaign doesn’t overreach by carefully monitoring performance and experimenting with different tactics until you find the one that works best for you.
Look at the example of Tarte Cosmetics remarketing email.
The “Ends Soon” call to action button creates a sense of urgency and persuades the customer to click and reach directly to the meaningful content.
Email remarketing is the practice of sending out an email to people who have previously expressed interest in your product or service. It’s a great way to reach out to customers who were previously interested in your brand, but may no longer be actively using it. Remarketing allows you to keep them in the loop and possibly re-engage with them. There are two types of remarketing lists:
1. Remarketing lists for customers who’ve already completed a purchase. These are referred to as Customer Lists.
2. Remarketing lists for people who have shown interest in your company in some way, but have never purchased from you (yet). These are referred to as Leads Lists. Remarketing is a very effective way to keep in touch with existing customers and generate new ones.
In addition to GDN and Facebook, you can also use Replug (a platform for link shortening, tracking, optimization, and deep analytics) which is quite valuable for content remarketing. You can use other platforms as well to send personalized messages and ads to your past visitors on the respected platforms.
Using Replug, you can create a retargeting pixel campaign and add relevant tags to track for any short URL. Here’s a preview of it.
Here are the best practices in content remarketing for you to use:
Ads that push to “hard” offers: The best way to get your ads working is to promote your best offers. If you have a bestselling product, make an ad for it, because this will make it sell even better and will help you get your other products selling too.
Conversion path analysis: Do a conversion path analysis and figure out which pages the user usually visits before converting. Once you know what these pages are, target them with your ads.
Ads that push to content: Your content may be even more important to visitors than your products. This means that it may be better to target an article in your ad rather than promote a product page.
Social shares on your blog content: Analyze your blog content and see which content gets the most shares to social media. This will give you a general idea of what kind of content people are interested in and you will be able to target your ads at those articles on your blog.
Email segmentation: Segmenting emails lists depending on specific actions taken by the customer when making the purchase. Depending on the actions, you can send more information and a personalized email using CRM with email marketing software to target specific segments.
Reengage with inactive subscribers: There are a lot of people that subscribe to emails but remain inactive, reengaging with such potential customers by reminding them at the first place that why they subscribed the email. Adding an CTA within the email can encourage them to complete the journey.
Below is an example of American Giant who sent an remarketing email to its subscriber by including the product they browsed previously.
20 tips for remarketing
Lastly, to give you more ideas about how to retarget your ads and remarket your content, here are twenty examples from the past:
1. The right link
One of the biggest mistakes you can possibly do is sending your customers to the wrong place. Imagine you posted a picture of one product, but linked to another one. The person who clicks on the link wants to see the product in the picture, but once they see something different, they quickly lose interest. Instead of doing this, act like Kelley Blue Book on Twitter – link the corresponding product that is in the image you attach to the post.
2. Customer buying window
A common misconception in remarketing is that you have to retarget potential buyers with ads for the product they haven’t bought. In reality, there are many customers who can’t afford certain products and have simply browsed through your catalogue before and viewed these very products. As Rob Weatherhead, the owner of Agent Wolf, says, you must retarget these individuals only for a certain amount of time while their interest is still present. If they don’t convert during this time, it means they either decided not to purchase your product or bought something similar elsewhere.
3. Separate landing pages
This is a mistake done not only by those who practice remarketing but also by many experienced marketers. Instead of linking their ads to separate landing pages, they simply link them to the homepage which is a big turnoff for many consumers. Neil Andrew, Marketing Manager at PPC Protect Limited, recommends creating separate landing pages for your ads and always linking to them.
4. Cheap alternatives
Philippe Côté-Léger, Marketing Director at Lab Urbain, believes that using Facebook and Google is not mandatory. You can follow suit and make use of cheaper alternatives that can prove to be just as effective as Google and Facebook. For example, a content discovery network like Outbrain offers inexpensive CPC.
5. Dynamic remarketing ads
This is one of the simplest yet overlooked tips. Using dynamic remarketing tips is essential for getting the best results.
For example, Ryan Scollon says that dynamic remarketing ads allow him to show ads with products that customers have viewed before. This makes the ads way more interesting instead of leaving them generic. The only thing to keep in mind when designing dynamic remarketing ads is that your imagery must be on point to capture the attention of your target audience.
6. Email promotion
Learning Success Systems has been implementing this technique into their strategy for quite a while now. They match their retargeting campaign with email promotion making it twice as effective. There is no logical explanation for why this works so well, but it has been proven to be successful for many businesses. Perhaps, people remember their emails once they see the ads.
7. Reviews
Karen Sahetya, the founder of Brand Central Marketing, says that one of the best ways to build social proof is to use reviews for retargeting and remarketing. Those who viewed your products but didn’t make a purchase are more likely to buy once they see that others have had a positive experience with your brand and with some particular products of yours. It is the equivalent of someone considering buying a car in real life and a friend telling that person about their positive experience with this model.
8. Social proof
This is very similar to the previous example, but it is still quite different. Let’s look into this practice with the help of Birchbox. They have successfully integrated social proof into their retargeting ads. You can either send those who click on the ads to reviews of your products or include quotes from your past customers about your brand into the ads themselves among other things.
9. Audience segmenting
Audience segmenting is crucial for your digital remarketing campaign. Separating your targeted audience into those who have converted and those who haven’t will allow you to show corresponding ads to different individuals. This practice has been proven effective by many businesses that used it and Evoke Strategy LLC in particular. Its co-founder Devon Vocke says that audience segmenting has always helped them make their campaigns more effective.
10. Best offer
Displaying your best offer is essential for attracting the most attention. One of the best examples of this is Handy’s home cleaning retargeting banner that appears after a customer views other similar websites with home cleaning services. Making such ads catchy is also very important. They have to have bright colors, a promotional offer, and a call to action that stands out and speaks to the audience.
11. Prioritizing users
Joe Castro from Elevation says that prioritizing users that are close to completing a purchase is crucial for achieving more conversions. Those who added products to the cart or went as far as to get to the billing stage are more likely to purchase something than those who simply visited your homepage or product pages. Be ready to invest more in targeting the former ones and offer them free shipping or something similar to get them to convert.
12. Potential clients over sales
Instead of focusing on making a sale, nurture potential clients. Take WordStream, for example. The company offered a free assessment instead of a discount for their products. Consequently, many customers let their guard down because they weren’t pressured into purchasing. WordStream offered a service of value related to what their customers wanted based on what their remarketing “sensors” detected. Always think of customers first and sales second.
13. Urgency
Many marketers know of this simple characteristic that always works. Creating a sense of urgency will motivate your customers to complete the action you want them to faster. For example, Expedia uses urgency in their retargeting ads to prompt users to book travel from their site. Expedia uses irresistible deals with a last-minute offer and this works like a miracle. This is credited to the fear of missing out that most people experience when they see such ads.
14. Interesting & relatable
It has been said before, but it will never be old: make your ads interesting and relatable. There is also a great example of this technique. Mazda and Merchenta worked together to create ads that would attract more potential customers to test drive their cars. Merchenta built customized ads that were based on geographic radius matching individuals to the nearest Mazda dealership. The ads displayed the nearest dealership houses that had the specific Mazda car models that customers viewed online. This, in turn, raised the chances of these people visiting the saloon and test driving the car.
15. Frequency cap
Using a frequency cap can prevent overexposure. As Kyna Garrett from Strike Social points out, social media ads are everywhere, so applying a frequency cap can prevent potential customers from being overwhelmed by your ads. In fact, overexposure can be very damaging to your brand, so it is important to determine the right frequency (which is also not that easy). Find the perfect balance by testing different frequencies and then use the one that works best.
16. Avoid spammy ads
Patric Kreidler from Power Digital Marketing talks about something very closely related to the previous example. Such ads as pop-ups, countdown ads, ads with sound on autoplay, and so on are seen as spam by many users and usually ignored. Moreover, they often lead to viewers associating them with a bad experience. Obviously, no brand would want that, so avoid using such ads at all costs.
17. Emotional connection
It has long been proven that ads that create an emotional connection in viewers are way more powerful than usual ads. For example, Think Engraved uses cute pictures in a combination with cute statements to draw a smile or make the viewer laugh. This draws in potential customers and hooks them onto what else the brand can offer. You can also add an extra something to such ads to make them even more appealing (e.g. a discount or a gift).
18. Videos & slideshows
What can be better than visuals that “speak” to the audience? Images are so common that most ads get lost even if they have a stunning design. This is why videos and slideshows are now becoming so popular. However, you must remember to keep your slideshows with no audio and disable autoplay on your videos. Otherwise, they can become annoying.
19. Relevant sites
Thomas Budnik from Auto Accessories Garage says that including only those sites that are relevant to your brand will ensure that you don’t waste your money for nothing and target only the relevant audiences. Before letting your remarketing campaign go live, check that only the relevant websites are included or the irrelevant ones excluded.
20. Content messaging
Last but not least, Robb Hecht has adopted a social content messaging strategy to help his remarketing efforts. This simply means that you use a special framework that breaks down your ads and serves them to customers at different stages of your sales funnel.
Bonus Tip: Raising your click-through rates will reduce your click prices. This way, you will be paying for a greater volume of clicks, but they will cost you several times less. Just remember to have image ads rather than text-turned-image ads.
Final thoughts on content remarketing
All in all, content remarketing is one of the best techniques to use in your online marketing strategy, and you will definitely get something useful out of it. Make sure to read this article carefully again to refresh your memory about what content remarketing is and how to use it properly.
Guest blog post by Kristin Savage who nourishes, sparks, and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. She is a regular contributor to Best Essay Education and WOWgrade.
