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Role of link management in building a strong online presence

In today’s digital age, having a strong online presence is crucial for businesses and individuals alike. Whether you’re a small business owner trying to reach new customers or a freelancer looking to showcase your work, your online presence can make or break your success.

So what exactly does it take to build a strong online presence? There are many factors to consider, from creating high-quality content to engaging with your audience on social media. But one area that’s often overlooked is link management.

Links are the currency of the internet, and managing your links effectively can have a huge impact on your online presence. Links not only help users navigate your website, but they also signal to search engines that your content is valuable and authoritative.

In this blog post, we’ll explore the role of link management in building a strong online presence. We’ll look at how links affect your website’s visibility and authority, and show you how to manage your links effectively for maximum impact. So if you’re ready to take your online presence to the next level, read on!

What is link management?

Link management refers to the process of organizing, tracking, and optimizing the links used in digital marketing campaigns. This includes managing links within websites, as well as links used in social media, email marketing, and other forms of online marketing.

Imagine you are a digital marketing strategist and your goal is to drive traffic to your website through various channels such as social media, email marketing, and online ads. To do this, you create different links that direct users to different pages on your website.

However, with so many links to manage, it can be challenging to keep track of which links are working effectively and which ones are not. This is where link management comes in.

Link management is like having a GPS system for your digital marketing campaign. It helps you navigate through the various channels, track your progress, and make adjustments along the way. With the right link management tool and strategies, you can optimize your links to improve your website’s search engine rankings, increase your click-through rates, and ultimately drive more conversions.

Why do companies need to use a link management tool?

E-commerce stores, affiliate marketers, and social media gurus need link management services to shorten the URLs, track clickability, and analyze conversion.

Bloggers and affiliate marketers do link management on the site level to make their affiliate product links look better.

So there are multiple reasons why a company needs a link management tool. Still, the crux is that nowadays, companies and influencers want to spearhead utilizing efficient tools as there is stiff competition in the market.

Popular URL shorteners allow users to generate short, branded URLs. It’s not rocket science. All you need is a URL shortener that flawlessly integrates with your website URL and helps you set up a short custom domain that is short and sweet.

It offers several features that don’t only make your long URLs shorter but also drive social media traffic to your website. The key features include bio links, branded URLs, lead generation, and retargeting.

Also read: 8 Best Retargeting Platforms To Retarget Your Potential Audience

Want to get traffic, leads and sales with our all-in-one link management tool?

Talk to one of our experts to see how Replug can help you get the maximum return from your shared links.

Book a demo

Maximizing your online presence: Benefits of link management

Now you know what link management is and how companies and marketing experts utilize it to maximize social media output and organic traffic. By combining link management with link building services packages, businesses can further enhance their organic traffic by securing high-quality backlinks that improve search engine rankings.

It’s time to head over to the benefits of link management to give you some perspective on what to expect from deploying a successful link management strategy.

Here are the benefits of link management:

1. Get statistical analytics

Statistics and data are crucial to any digital marketing campaign, especially when social media or online advertising is involved.

A huge benefit of link management is that it gives you access to the statistical analytics of your links. Once you’ve chosen a URL shortening tool and started using the short links, it must give you access to the statistics, such as:

Number of clicks on the URLs: It’s necessary to dive deep into the data to find out how many users clicked on the URLs. It doesn’t matter if you’re using a link management tool on social media or for affiliate links on the blog. The number of clicks on the links will determine how good your content marketing strategy and keyword targeting are.
Understanding the audience through data: When a link management strategy is in place, it gives you insights into various elements that help you understand the type of website visitors or social media followers you’re gaining. The analytics provide you with user data on various parameters such as country, device, operating system, web browser, and search engine.
Run and monitor campaigns: Most URL shortening tools give you access to the clicks and source, so it helps you find out what specific campaign or source is sending you the most visitors. This would allow you to fine-tune your overall link strategy.

Also read: Track Your Success: How to Create a Tracking Link?

2. Improves branding

Branding is undeniably an important aspect of marketing. Not only does it sparks the brand’s creativity, but it also has a psychological angle to build a better online reputation.

Link management may have dozens of benefits, one of which is brand visibility. Here’s how short URLs do the trick:

Create branded URLs for a specific campaign

One of the perks of having a link management strategy is that you can create branded URLs for specific campaigns. Have you ever seen discount landing pages of brands? They often use short URLs and highlight the campaign names in short links.

Branded URLs improve trust to click the link: It’s been noticed that people don’t trust long URLs with parameters injected into them, and rightly so. Such long and funky URLs start to look suspicious. On the other hand, short and branded URLs show that the brand or the expert has taken the time to improve the URLs. Thus, most people are likely to trust such links.
Increases engagement: It’s unlikely that social media audiences click on random long URLs from random sites they come across on social media. Therefore, short and branded URLs could easily increase engagement on social media as they seem legit and trustworthy.

Also read: Brand Consistency: Build Brand Consistency Using Branded Links

3. Increase CTR and sales

Would you fancy an increase in sales and conversion on your website?

Well, there is a reason why companies like Amazon and others are making use of URL shorteners.

One of the reasons why short URLs could increase click-through rates and sales are that the links look clean and simple. On the other hand, website visitors get annoyed by links with suspicious brand names or random long URLs with many parameters attached to them.

However, it doesn’t happen on a whim. In fact, you would have to play smart to pull this off. There are certain ways to utilize short links to increase CTR and sales.

Bio links

Bio links offer a one-link solution to social media influencers. It lets you create a single-link custom landing page that displays all of your bio and social media channel links. The bio link goes into the Instagram, TikTok, or Twitter bio and lets people check out all social media links once they click on the bio link.

Also read: 7 Ways You Can Use Instagram Bio Links to Your Advantage

Deep links

Turn your marketing around using deep links. It allows mass branding opportunities for companies, celebrities, and influencers. Directly place users at in-app locations to increase conversions, follows, likes, and subscribers without the need to log in to the app. The smart links can determine and identify browsers, operating systems, apps, etc., to provide seamless navigation. For example, if the app is not installed, then the deep link will navigate the user to complete the pre-requisite steps to reach the destination URL.

Also read: A Quick Guide To Deep Linking & Its Benefits

QR code marketing

Create QR codes for their social media or website links. The purpose of QR code marketing is to drive offline audiences to digital channels. For instance, QR codes could be printed on business cards or event invitations so that people scan them and find your web address or social media link.

Also read: A Complete Guide To Use QR Code Marketing

Pop-up Call-to-Actions

Create and use custom CTAs, it provides an opportunity to display a pop-up CTA snippet when the end-user opens the URL. Suppose you grab a Forbes article, shorten the link, and share it on Twitter. When the audience would click the link and lands on the Forbes article, they’d also see a small pop-up snippet that could drive traffic back to your website.

4. Improve social following using Bio Links

It’s a fact that bio links are vital to improving your social media presence and increasing your social media followers.

If you’re wondering how on earth you could improve your social media followers using bio links across different social media platforms, then keep reading.

When you’re using a short bio link generated through Replug, there are several reasons why it can improve your social media following. Let’s take a look at a few of them:

Cross-promote: The biggest benefit of a bio link is that you can cross-promote your social media accounts. Suppose you have more followers on Instagram as compared to Twitter. You can insert the Twitter profile link in the Instagram bio to let Instagram know that you’re active on Twitter as well. Or even better is that it also lets you create a custom landing page with multiple CTAs leading to your other socials and business pages.

Also read: How To Add A Instagram Link In Bio?

Trustworthiness: It’s far better to use short branded URLs than long and hefty URLs in the social media bio. People are likely to ignore those clunky links as they look suspicious, especially when they don’t know much about the user.
Increase engagement: Since you can use one link in the bio to showcase multiple social media links, it could get you more attention across different social media platforms. The reason is that more people would discover your other social media links when they click on the bio link.

Also read: How to add Amazon link to Instagram bio?

5. Short URLs are recognizable and shareable

No doubt, short URLs are easy to remember when people stumble upon them through blog posts or social media platforms. In fact, they’re recognizable when they’re seen on pamphlets or ad hoardings outdoors.

There is a reason why ad networks, affiliate companies, and e-commerce stores use short URLs. Moreover, several e-commerce businesses use custom short domains for their social media marketing so that their URLs don’t seem rubbish when shared on social media.

Also read: 8 Ways to Increase eCommerce Sales Using Social Media

Performance analysis of Replug

I did some testing with Replug URL shortener. I took an article link and shortened it, and tweeted it once.

Even though my Twitter engagement isn’t that great, I started seeing some clicks in Replug Analytics.

It made me realize two things. First, my Twitter following isn’t that dead. And the second is that Replug could generate extra traffic to my site just by using others’ content on social media after shortening the URL.

If you aren’t sure how short URLs from Replug can generate traffic from social media, then create a campaign in Replug, choose the campaign type as retargeting, and the widget as call-to-action (CTA).

Next is choosing the CTA type; you can go with a button, link, or form. Then, add a message headline, message body, CTA text, and link to drive traffic.

Once you have created this campaign in Replug, the next time you choose this campaign while shortening the URL, your pop-up call-to-action will appear every time someone clicks the short URL to visit the website page.

Let’s conclude!

Link management is crucial to your social media marketing campaign. Branded short URLs are real, and if you keep on ignoring these social media marketing tactics, your competitors might take advantage of them.

I’ve explained what link management is and how brands and entrepreneurs can benefit from them. Since Replug is the go-to link management tool for me, I plugged it in without any hesitation whatsoever.

If you’re serious about social media, branding, and driving traffic to your website, then pay close attention to link management or short branded URLs. It could skyrocket your social media (website) traffic within a few months.

FAQs on link management for online presence

What is branded link management?

Branded link management is the practice of creating, managing, and tracking branded links for digital marketing campaigns. Branded links are shortened URLs that contain your brand name or a relevant keyword, making them more memorable and recognizable to your audience.

Can I use branded links on social media?

Yes, branded links can be used on social media platforms to promote your brand and drive traffic to your website. However, it’s important to comply with each platform’s guidelines and best practices for link sharing.

Why is link management important?

Effective link management is important for improving website traffic, search engine rankings, and overall campaign performance. By tracking and optimizing links, businesses can increase click-through rates, reduce bounce rates, and improve conversion rates.

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March 16, 2023

How to link Instagram to Facebook?

In today’s digital age, social media platforms have become a powerful tool for individuals and businesses to connect with their audience and grow their online presence.

Instagram and Facebook are two of the most popular social media platforms, with millions of users worldwide. While both platforms are distinct and have unique features, linking your Instagram account to Facebook can provide numerous benefits, including cross-promotion, increased visibility, efficiency, and access to insights.

Let’s discuss how to link Instagram to Facebook and why you want to do so.

How to link Instagram to Facebook?

When you link your Instagram account to Facebook, you can take advantage of the integration of the accounts centre. The accounts centre is a feature that allows you to manage your connected accounts in one place, including Instagram and Facebook. Adding your Instagram account to your duplicate accounts centre as your Facebook account allows you to easily share your Instagram content directly with Facebook.

Also Read: How To Add A Instagram Link In Bio?

Here’s how to link your Instagram to Facebook via the accounts center:

On a mobile phone:

Step 1: Open the Instagram app on your mobile device.

Step 2: Go to your profile by tapping the profile icon at the bottom right corner of the screen.

Step 3: Tap the three horizontal lines at the top right corner of the screen to access the options menu.

Step 4: Tap on Settings on your mobile screen.

[branded_short_links]

Step 5: Scroll down and tap on the accounts centre.

Also Read: How To Utilize Replug for Facebook Retargeting Ads?

Step 6: Tap on accounts under account settings.

Step 7: Here, you can add or remove an account. Also, you can add multiple Facebook and Instagram accounts. Tap add account and follow the instructions.

Also Read: How to Quickly Increase Social Media Conversions in 2022

On a computer device:

Step 1: Log in to Instagram from your computer device.

Step 2: Go to your profile by clicking the profile at the bottom of the left-side menu.

Step 3: Click on more with three horizontal lines at the left bottom side, then click setting.

Also Read: How to add utm code to the URL using a link shortener?

Step 4: Scroll down on your profile section and click accounts centre.

Step 5: Now, click on accounts.

Step 6: You can add or remove an account in the account section. Add an account by clicking on add accounts and following the instructions.

Important note:

Linking your Instagram account to Facebook and using the Accounts Centre is an effective way to streamline your social media marketing efforts and improve your online presence.

By adding your Instagram account to the same Accounts Centre as your Facebook account, you can easily manage your connected accounts in one place and share content, such as stories and posts, directly from Instagram to Facebook. This can save you time and effort while helping you reach a wider audience and gain new followers and engagement on both platforms.

Integrating Instagram and Facebook through the Accounts Centre is a valuable tool for individuals and businesses looking to improve their social media presence and expand their reach.

Also Read: How to Shorten a link using a URL shortener?

FAQs

Why should I link my Instagram account to my Facebook page?

Linking your Instagram account to your Facebook page allows you to cross-promote your content and reach a wider audience. You can also manage both accounts from a single location, making sharing content and tracking your analytics easier.

Can I link multiple Instagram accounts to a single Facebook page?

Yes, you can link multiple Instagram accounts to a single Facebook page. To do this, repeat the linking process for each Instagram account you want to connect.

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March 15, 2023
How to get more followers on TikTok?
Do you know? TikTok has 1.59 billion active users as of 2025! It is now the 5th most used social media networking site following Facebook, YouTube, Instagram, and WhatsApp.

But, do you ever wonder how people get to thousands of followers on TikTok? How do they get so many likes and comments on their videos? What kind of content do they post?

Well, this blog will answer all questions along with 14-time tested strategies to get you more visibility on TikTok.

14 Hacks To Increase Followers On TikTok

Whether you’re a seasoned TikTok user or just getting started, the following tips will help you take your content to the next level and build a thriving community on TikTok.

1. Hook your viewers in the first 2-3 seconds

Let’s take an example:

Hey there! Welcome to my TikTok! Are you ready for a mind-blowing, jaw-dropping experience? Well, then you’ve come to the right place! In just a few seconds, I’m going to share with you a secret that will change your life forever. So, stay tuned and don’t blink, or you might miss it!

How to write the best hook?

Use attention-grabbing words like “mind-blowing,” “jaw-dropping,” “amazing,” “insane,” “unbelievable,” or “shocking” are great examples of attention-grabbing words that can hook viewers.
- Create a sense of curiosity by teasing viewers with a snippet of your content without giving away too much. Use phrases like “you won’t believe what happens next” or “wait until you see the ending.”
- Use humor within the first few seconds, you’ll have their attention. Try using puns, jokes, or witty comments to hook your viewers.
- Use visuals to grab viewers’ attention. Use a bold or contrasting color scheme, interesting background, or an unexpected scene to make your video stand out.
- Use music to set the mood and tone of your video, and can also help hook viewers in. Choose a catchy song or use a soundbite that is trending on TikTok to make your video more engaging.
2. Memes, memes, and more memes

Memes are a great way to attract more followers on TikTok!
- Keep up with the trends and incorporate them into your videos. Use popular hashtags like #meme, #fyp, or #trending to reach a wider audience.
  
  Create your own memes by adding funny captions or voiceovers to popular images or videos. Make sure to add your own unique twist to make it stand out from others.
  
  Make it relatable by using situations or experiences that everyone can relate to, or memes that are specific to your niche.
  
  Use humor by adding puns, jokes, or funny reactions to make your memes more engaging.
  
  Be consistent and post regularly.
3. Cross promote on other platforms

Cross-promotion on different social media sites is a great way to expand your reach and gain new followers or customers.

Share your TikTok profile

TikTok has a feature that allows you to share your profile directly with your followers on other platforms. You can access this feature by tapping the “Share Profile” button on your TikTok profile page.

Share your TikTok videos

You can share your TikTok videos on platforms such as Instagram, Facebook, Twitter, or YouTube to reach a wider audience. Make sure to use relevant hashtags and add a call-to-action to follow your TikTok profile.

Share bio links across the platform

Make sure to include your TikTok bio link in your other social media accounts bio. This makes it easy for your followers to find and follow you on TikTok.

4. Post when your audience is online

TikTok provides analytics for pro accounts, that help you determine when your audience is most active on the app. You can also experiment with different posting times to see what works best for your content.
If you have a global audience, it’s important to consider time zones when planning your posts.
Related read: What is the Best Time to Post on TikTok?

5. Invest in TikTok ads

Before investing in TikTok ads, set clear goals for your campaign. Are you looking to increase brand awareness, drive website traffic, or increase sales? Having a clear goal in mind will help you determine the best ad format and targeting options for your campaign.

Retargeting campaigns can also be a powerful way to reach people who have already shown interest in your brand or product.

By defining your audience, setting your budget, choosing the right ad format, creating engaging content, and tracking and optimizing your retargeting campaign, you can maximize the effectiveness of your retargeting ads on TikTok.

6. Use trending filters, hashtags & sounds

Stay up-to-date with the latest trends on TikTok by browsing the “For You” page or using the “Discover” tab to explore new content.

This will help you identify popular filters, hashtags, and sounds that you can use in your own content. Try to incorporate trending elements by keeping your content unique & creative. Similar content is unlikely to drive any engagements.
Related Read: How to remove TikTok filter?

7. Partner up with other TikTok influencers

Look for TikTok influencers in your niche or industry who have a similar target audience to yours. You can use TikTok’s search function to find relevant accounts, or use third-party influencer marketing platforms to connect with other creators.

Once you’ve identified potential partners, reach out to them and start building a relationship. Comment on their posts, share their content and engage with them on the platform to establish a connection.

Now you have established connections try to create a joint video, do a duet, or create content that complements each other’s brands.

Track the performance of your partnership and make adjustments as needed. Use TikTok’s analytics to measure engagement, reach, and follower growth to determine the effectiveness of your collaboration.

8. Create content for your target audience

As a TikToker, one of the most important things you can do to gain and retain followers is to create content that appeals to your target audience. To resonate your content with your followers, conduct research on your target audience and identify their interests, needs, and preferences.

9. Use duet/stitch to work with other TikTok creators

TikTok collaboration with other creators is also an effective way to increase your followers. You can use the Duet or Stitch feature.

Duet allows you to create a video that appears next to another user’s video, while Stitch lets you use up to five seconds of another user’s video in your own.

Using either feature, you can create content with other TikTok creators and potentially reach a wider audience.

How to stitch on TikTok?
Find a video that you want to include in your own video, click on the share button, and then select the Stitch option. You can then choose up to five seconds of the original video to include in your own video.
To make a duet on TikTok, find a video that you want to react to, click on the share button, and then select the Duet option. You can then record your own video next to the original video, reacting to it or adding your own unique spin.

10. Educate your TikTok followers

Educating your TikTok followers can help you stand out from other creators on Platform. It will help you build trust, establish yourself as an authority in your niche, and create engaging content.

Start by identifying topics that your target audience is interested in or wants to learn more about. You can share tips, insights, or knowledge about a particular subject. This could be anything from cooking and fitness to personal finance and mental health.

Once you’ve identified your topic, create short, informative videos that share valuable information in an engaging way. Use clear, concise language, and include visuals, text overlays, or animations, to help illustrate your points.
Also, try to engage with your followers in QA sessions, respond to comments, and incorporate their feedback into your content.
Remember, education doesn’t have to be boring. You can add humor, creativity, and personality to your educational content to make it more engaging and memorable.

11. Ask questions or create a poll

Asking questions or creating a poll on TikTok is a great way to gain new followers and encourage them to participate in your content.

This tip will help you get valuable feedback from your audience, learn more about their interests and preferences, and even generate ideas for future content.

To create a poll on TikTok, go to the “Create” tab and select “Poll.” You can then add your question and up to two answer options. Your followers can then vote on the poll by selecting one of the answer options.

To ask a question, simply include it in your video or caption and encourage your followers to respond in the comments. You can also use the “Stitch” feature to ask a question in response to another user’s video.

12. Analyze your TikTok insights & measure ROI

Analyzing your TikTok insights and measuring the ROI (return on investment) of your efforts is crucial to understanding what’s working and what’s not on the platform.

By tracking your metrics, you can learn more about your audience, track content performance, and identify areas for improvement.

To access your TikTok insights, go to your profile and click on the three-dot icon in the top right corner. From there, select “Analytics” to view your insights, which include data on your follower demographics, video views, engagement, and more.

To measure the ROI of your TikTok efforts, start by setting clear goals for your content. For example, your goal might be to increase your followers, drive traffic to your website, or generate leads.
Once you’ve set your goals, track your progress by monitoring key metrics such as likes, comments, shares, and click-through rates.

You can also use tracking tools such as ContentStudio & Usermaven to measure the impact of your TikTok content on your website traffic and conversions.

13. When in doubt, post a video of your cat or dog

When all else fails, posting pictures or videos of your cat or dog can engage your followers and boost your TikTok content. Pets are always a popular topic on social media, and they can help add a personal touch to your content that resonates with your audience.
Try to capture cute or funny moments that showcase your pet’s personality. You can also add captions or text overlays to your content to give more insight into your pet’s life.

It’s important to make sure that your content is relevant to your niche and your target audience. Try to find ways to tie in your pets to your content in a meaningful way, such as featuring them in a cooking video or using them to demonstrate a fitness exercise.

14. Try TikTok growth tools to increase engagement

You can Fast track your TikTok campaign by following mentioned user-friendly tools.

Replug

It is one of the best link management tool. With the help of Replug.io, you will be able to customize branded links, traffic routing, link cloaking & cross-platform sharing using bio link and deep links.

This link management tool retargets visitors who have already shown interest in your links and routes them to high-converting pages based on their language, location, & device.

You can also monitor real-time analytics & create bio links for your TikTok bio section.

Try the 14-day free trial!

ContentStudio

Its a social media management tool. It helps you in post-scheduling, tracking analytics, monitoring conversions & tracking engagements. As a TikTok scheduling & publishing tool, you can upload media from your device’s gallery, add hashtags, and captions and upload it to your TikTok account.
Simultaneously schedule multiple TikTok videos on multiple accounts. Contentstudio’s advanced analytics feature will give you detailed insights about your content performance across all social media channels.

ContentStudio offers 14 days free trial.

CapCut

This is an all-in-one video editing app. Trending stickers and unique typefaces are included, and it is tailored to meet your TikTok requirements. Additionally, it is free to use.

TikTok and CapCut have the same owners that make both apps filled with the same features & capabilities.

Quik

Quik app is the ultimate companion for all content creators on TikTok. The beat-synchronized themes and transitions in this TikTok editing app will inevitably match your content to produce stunning and shareable modifications.

Final words

In conclusion, getting more followers on TikTok requires a combination of creativity, consistency, and engagement.

It’s important to understand your audience, create high-quality content, anduse relevant hashtags to increase visibility.

Additionally, collaborating with other creators, participating in challenges, and leveraging TikTok’s algorithm can help you reach a wider audience.

With dedication and effort, anyone can grow their TikTok following and build a thriving community of fans.

Keep experimenting with new content ideas and strategies, and don’t be afraid to be yourself and let your personality shine through in your videos.

Good Luck & Happy TikToking!
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March 14, 2023
Track your success: How to create a tracking link?

Link tracking is essential for businesses looking to improve their marketing efforts and understand their audience’s engagement. By monitoring clicks on specific links within a marketing campaign, businesses can gather valuable data and make informed decisions that lead to increased conversions and a better return on investment.

For example, imagine a business has created a landing page, an email marketing campaign, or a newsletter to promote its product or service. These marketing efforts require links that redirect the audience to the offered product or service. To ensure the success of future marketing communications and interactions, the business needs to know which links are being clicked by the audience.

This information is valuable for businesses as it reveals engagement statistics and helps evaluate the marketing campaign’s success. By tracking clicks on specific links, businesses can gather data on the number of clicks, the location of clicks, and the time of clicks, which can then be used to improve future marketing efforts and increase conversions.

Also Read: How to Create a perfect Call-To-Action (CTA) For Maximum Conversion

How to Create a Tracking Link with Replug: Step-by-Step Process

Shortening URLs for link tracking with Replug is a quick and simple process. Follow the steps below:

Step 1: Sign in to Replug or create an account for free.

Step 2: Select the desired campaign on the main dashboard or create a new one in a few seconds.

Note: To create a new tracking link, you must create a campaign or select an existing one.

Step 3: Paste the link you want to track in the “URL to shorten” section below the “select your campaign” section.

Note: You can also add the UTM parameters to your link. Learn how to add UTM parameters.

Step 4: Click the create button to create your shortened URL.

Step 5: Now, you have the shortened version of your link. Click the edit icon to customize your link.

Step 6: Click the update button after editing the link, and you’ve your tracking URL ready.

[branded_short_links]

Check the tracking parameters:

Step 7: Go to the main dashboard, click manage and select Replug links from the drop-down menu.

Step 8: You’ll find your newly created link in the Replug links section. Click the three dots at the opposite side of the link, then click view stats.

Step 9: You can view the tracking parameters, which include clicks, unique clicks, conversion, and conversion rate.

Note: You can also view the detailed stats on this page by scrolling down. For clarification, watch the video below.

Also Read: What Is A Vanity URL & How To Track It?

FAQs

What is a tracking URL?

A tracking URL is a hyperlink that tracks clicks on a specific link. It usually contains additional parameters and codes used by tracking software to track the clicks’ source, location, and behavior. The information collected through tracking URLs can be used for various purposes, such as website analytics, marketing campaigns, and conversion tracking.

How do tracking links work?

Tracking links work by redirecting clicks from the original link to a tracking link that contains additional parameters. When a user clicks on the tracking link, the tracking software records the information about the click, such as the source, location, and behavior of the user.

The tracking software then sends the user to the original link while keeping a record of the information gathered through the tracking link. This information can then be analyzed to improve marketing strategies, track conversions, and gather insights into user behavior. The tracking process is typically transparent to the user and occurs in the background without affecting the user experience.

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March 13, 2023
How to get followers on Instagram fast?
Instagram is one of the most popular social media platforms in the world. It has over 1 billion users and is used by people of all ages. With so many people using it, it can be a great way to build a following and grow your brand. But how do you get followers on Instagram fast?

In this article, we’ll discuss how to get followers on Instagram quickly and easily.

How to Grow Your Instagram Following?

It’s no secret that Instagram is a great platform to build a following and promote your business. But it can also be a difficult platform to crack, especially if you’re just starting.

The good news is that you can use simple strategies to quickly and easily grow your Instagram following. By following these tips, you can get more followers on Instagram and start to see the results you want.

Also Read: Instagram Story Hacks: 30 Ways To Boost Your Engagement

How to Get Followers on Instagram Fast – 5 Tips

Now that you know the benefits of growing your following on Instagram, let’s look at some tips and strategies to get more followers quickly.

Tip 1: Optimize Your Profile

Optimizing your profile is the first step to getting more followers on Instagram. Your profile is your first impression and needs to be attractive and engaging. Choose a profile picture representing your brand or personality, and use a clear and concise bio explaining who you are and what you do. Make sure your bio includes relevant keywords that people might be searching for.

Also Read: How to link Instagram to TikTok?

Tip 2: Post high-quality content consistently

Posting high-quality content consistently is crucial to gain more followers on Instagram. Create a content strategy and stick to it. Plan out what you want to post, when you want to post it, and how you want to present it. Your content should be visually appealing, informative, and engaging. Use captions to provide context or tell a story that complements the visual content.

Tip 3: Use the Right Hashtags

Hashtags are an excellent way to increase your reach on Instagram. Use relevant and popular hashtags related to your content, niche, or industry. Research the most popular hashtags in your industry and use them in your posts. Don’t overuse hashtags, as they may make your post appear spammy. Use up to 30 hashtags per post for the best results.

[branded_short_links]

Tip 4: Engage with your followers

Engagement is essential if you want to gain more followers on Instagram. Respond to comments, like and comment on other people’s posts, and participate in Instagram challenges and trends. Show your followers that you care about them and value their opinions. This can help build a loyal following and attract more people to your account.

Also Read: How To Add A Instagram Link In Bio?

Tip 5: Collaborate with other accounts

Collaborating with other accounts can help you gain more followers on Instagram. Find other accounts in your niche or industry and reach out to them. You can collaborate on a post, a giveaway, or an Instagram Live session. This can help you reach a new audience and gain new followers. For brands, using influencer marketing platforms can make collaborations easier by connecting you with the right creators who align with your audience and goals.

Tip 6: Run Instagram Ads

Running Instagram ads is a great way to reach a larger audience and gain more followers. Instagram ads can target specific demographics, interests, and behaviors, making it easier to reach the right audience. You can run ads that promote your account or a specific post, which can help you gain more followers and increase engagement.

Tip 7: Host giveaways

Hosting giveaways is a popular way to gain more followers on Instagram. You can create a giveaway that requires people to follow your account, like your post, and tag their friends. This can help increase engagement and attract new followers. Ensure the giveaway is relevant to your brand or niche and provides value to your followers.

Tip 8: Use Bio Links

Another effective way to grow on Instagram is by using bio links. Instagram allows you to add one clickable link to your bio, which you can use to promote your website, blog, or product. Here’s how you can make the most of your bio link:
- Use a link shortener: To make your bio link more memorable and clickable, use a link shortener like Replug, Bitly, or Rebrandly. This will also help you track clicks and analyze the performance of your bio link.
- Change your link frequently: Changing your bio link frequently can encourage your followers to check your profile regularly. You can use your bio link to promote your latest blog post, a new product, or a current promotion. By changing your bio link often, you can keep your followers engaged and interested in what you offer.
- Use a call-to-action: Use a call-to-action in your bio to encourage your followers to click on your link. For example, you can write “Shop now,” “Get your free guide,” or “Join our community” to entice your followers to click on your bio link.
- Also Read: How to create a call to action using a URL shortener?
- Use a landing page: Using a bio link, use a page relevant to your content or promotion. The landing page should be visually appealing, easy to navigate and provide value to your followers. This can help increase the chances of your followers converting into customers or subscribers.
Final thoughts

It takes time, effort, and consistency to grow on Instagram. You can attract a more influential and engaged audience by optimizing your profile, posting high-quality content, using hashtags, engaging with your followers, collaborating with other accounts, running Instagram ads, and using bio links. Remember to be authentic and genuine and provide value to your followers. You can grow your Instagram following and achieve your goals with the right strategy and mindset.

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March 9, 2023
What are tracking pixels & how do they work?
What is a tracking pixel?

A tracking pixel is a pixel tag or code snippet that triggers the tracking system when a visitor lands on a website page after clicking on a specific link or CTA.

A tracking pixel works by placing it on a website or in an email and tracking the data that helps the marketer or advertiser analyze and track the campaign performances.

Have you ever noticed how quickly you land on a “thank you” page when you finish the checkout process on an e-commerce site?

Do you know that the largest websites, such as e-commerce platforms, social media platforms, and web portals, track their website visitors?

Websites and apps track their users because it helps them navigate in the right direction or understand what they need to accomplish.

In some cases, a tiny image file is added to the website or app, which usually goes unnoticed by the naked eye. While in some instances, a tracking pixel could also be a piece of code that goes into the website page URL and helps marketers track performance through clickability.

Adding a tracking pixel on any web or app property is to collect user data to understand their behaviors, actions, and choices.

Furthermore, it is used to track the activity of users on a website or email campaign to determine the success of the campaign.

Let’s do this. Shall we?

Why do you need tracking pixels?

Source: https://blog.shareasale.com/2016/01/25/tracking-pixels-101/

Tracking performance is the essence of any marketing campaign, as it helps marketers understand how their marketing efforts will pan out.

Here are four areas where tracking pixels comes in handy:

i. Analyzing website traffic: Tracking pixels can gather data on how users interact with a website. This can help website owners understand which pages are most popular, how users navigate through the site, and where they are coming from.

ii. Measuring the effectiveness of online advertising: Tracking pixels can measure the success of online advertising campaigns by tracking how many users click on an advertisement and then go on to make a purchase or complete some other desired action.

iii. Targeting users with relevant advertisements: Tracking pixels can be used to track user behavior and interests, which can be used to show targeted advertisements to users that are more likely to be interested in them.

iv, Email marketing campaign: Tracking pixels can be used to track the success of email marketing campaigns by measuring how many users open the email and click on links within it.

No doubt, tracking pixels are important for businesses and marketers, as they allow them to gather data on how users interact with their websites and emails regardless of the platform.

Moreover, it enables marketers and advertisers to use this information to improve their marketing efforts and relaunch their advertising campaigns more effectively.

What are the different types of tracking pixels?

There are two main types of tracking pixels used in digital marketing:

Conversion Pixels

Conversion pixels play a vital role in tracking conversions on websites and apps. For example, you may have seen “thank you” or “also check these” pages while buying products online. Such pages trigger or direct visitors to specific pages when they notice a conversion. And conversion pixels help perform this action.

Now a product sale isn’t the only conversion. In fact, a generated lead or downloaded file is also a conversion. It depends on the campaign type and what the marketer or advertiser wants from the audience.

Retargeting Pixels

One of the most popular tracking pixels is the retargeting pixels. It’s used in retargeting campaigns in the digital marketing field. Retargeting is a marketing strategy of targeting the audience that has visited their website or landing page to convert visitors into subscribers or paid users.

Retargeting is usually done through paid advertising. However, the targeting process begins earlier by adding a tracking parameter to the URL or the website code. Hence, the retargeting pixel collects visitor data and helps marketers reach the same audience through paid ads.

How does tracking pixels work?

Tracking pixels are used to track the users’ online behavior, such as the pages they visit, the links they click on, and the products they purchase.

A tracking pixel is a piece of code that embeds into the website code or URL to track the performance of the page or link.

In some cases, tracking pixels are tiny, transparent images placed on web pages or emails to track user behavior.

Advertisers often use tracking pixels to track the effectiveness of their online advertising campaigns. They can also be used by website owners to track the traffic to their sites and to understand the demographics of their users.

The way tracking pixels works is that they are often placed in the HTML code of a web page or in the body of an email. They can be implemented using JavaScript or iFrame.

Example: Suppose a user visits a website or opens an email that contains a tracking pixel; the pixel sends a request to the server that hosts the pixel.

This request includes information about the user’s browser, such as the user’s IP address, the type of device they are using, and the type of browser they are using.

The server then records this information and stores it in a database. This information can be used by the webmaster or by the sender of the email to analyze the user’s behavior and tailor their marketing efforts.

How to Set Up a Tracking Pixel Using Replug?

Replug is a powerful URL shortener tool that allows brands and marketers to create short, branded URLs for marketing such as for social media, email marketing, and online advertising.

Since Replug is a URL shortener that offers UTM embedding, URL tracking, branded URLs, deep links, and other services, it opens up the opportunity to retarget the audience.

As Replug records data of the users’ behavior on the short links, it makes it possible for marketers and brands to retarget those people through different advertising channels.

Replug plays an anchor role in setting up a retargeting campaign for brands and advertisers using pixel tracking.

Here’s how you can set up tracking pixels using Replug:

Step #1: Create a Replug account

To get started with Replug, you must first create a Replug account. Then, you just need to visit the Replug website and sign-up for a free trial account to start the process.

Once you’ve created your Replug account, log in to your account to explore the features this URL-shortening tool has to offer.

After the successful login to your Replug account, you’ll see the Replug dashboard, where the process begins.

Pay close attention to all the steps for setting up a tracking pixel using Replug before jumping the gun. And more importantly, don’t create a short link right after landing on the dashboard area because you’d have missed out on a few steps.

Step: #2: Setup your brand in the Replug account

All the steps are crucial to setting up the retargeting pixel using Replug. Now select the appropriate brand or create a new one, just in case.

Creating a brand on Replug would only take a few seconds. It’s highly unlikely that most readers have already set up their brands on Replug since most would be new users.

To create a brand:
1. Go to the “Manage” page from the dashboard header menu and click “Brands.”
2. Option.”
3. Click on the “Add Brand” button to get started with creating a brand.
Once it’s done, click the “next” button to proceed.

Step #3: Make a new campaign

The next up is creating a new Replug campaign in line with your retargeting campaign. But first, ensure you’ve set up the brand on Replug properly.

Now go to the “Manage” drop-down from the top menu and click on the “Campaigns” button, and then select “New Campaign” to get started.

At this point, you’d have to select an already existing brand or create a new brand. Since you have just created a new brand, continue with the created brand in the Replug account.

Step #4: Select retargeting as the campaign type

It’s one of the most important steps in the retargeting campaign because it sets the direction of the campaign. This is the part where you name your campaign and choose its type.

Provide a name for your campaign and select the custom domain if required in the campaign. Otherwise, you can skip the custom domain section.

However, make sure that you check the retargeting pixel option before moving on to the next step. Once you choose the retargeting pixel, it becomes crystal clear to the Replug platform that it’s a retargeting campaign.
Also read: Retargeting Ad Examples That Convert & Drive Growth

Step #5: Add your retargeting code

Everything seems quite easy until this point, and I’ll ensure the last step goes as smoothly as possible.

Now, this is the part where you select the social media platform to run your retargeting ad campaign.

The way it works is that marketers choose the social media platform, give the pixel a name, and finally enter the pixel ID from the respective social media platform such as Facebook pixel id.

Once everything is done, you’re all set to launch your retargeting campaign using Replug.

Also read: How to find my Twitter Pixel ID?

What are the key differences between a pixel and cookie?

A pixel is a small piece of code placed on a website or in an email. It is often used to track a user’s activity on the website or email and to send this information back to the company or organization that placed the pixel.

Pixels are typically used to track website visitors and to understand how they interact with the website.

A cookie is a tiny chunk of data that is stored on the visitor’s computer by a website. It is used to remember certain information about the user, such as their preferences or login information. In addition, cookies are often used to personalize the user experience and to track a user’s activity on a website.

There are some key differences between pixels and cookies:

Purpose/Goal: Pixels are primarily used for tracking and analytics, while cookies are used for personalization and tracking.

Placement: Pixels are placed on websites or in emails, while cookies are stored on a user’s computer.

Size: Pixels are typically very small (a few hundred bytes), while cookies can be larger (up to 4KB).

Duration: Pixels are usually short-lived and expire after a certain period. At the same time, cookies can persist for extended periods, depending on how they are configured.

Privacy: Pixels can be used to track users across different websites and devices, which has raised privacy concerns. Cookies are generally less controversial, but they can also be used to track users and their activity.

Also read: How To Utilize Replug for Facebook Retargeting Ads?

FAQs about tracking pixels

Is tracking pixel legal?

Tracking pixels are legal as long as they comply with relevant laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union. Therefore, once the users comply with all the legal requirements, there shouldn’t be any problem regarding using tracking pixels.

Is a tracking pixel a cookie?

A tracking pixel is a small, transparent image file that is placed on a website or in an email. It is often used for tracking and analysis purposes. A tracking pixel is not the same as a cookie, a small piece of data stored on a user’s device and used for tracking and personalization targeting.

Does pixel track steps?

A tracking pixel does not track steps, but it can be used to track a user’s actions on a website or in an email. For example, a tracking pixel can be used to track how many people opened an email or clicked on a link.

Is tracking pixel free?

Tracking pixels may or may not be free to use. Some tracking pixels are provided by third-party vendors and may require a subscription or fee to use. However, social media platforms provide pixels for retargeting purposes that are free to use for advertisers.

How to block tracking pixels?

You can use a browser extension that blocks tracking systems set by websites to block tracking pixels. Furthermore, you can also adjust your browser settings to block or limit the use of cookies.

Will users know if I’m using a tracking pixel?

In most cases, users will not know if a tracking pixel is being used on a website or in an email. This is because tracking pixels are typically small and transparent, and they do not interact with the user in any way. However, as described above, users can use tools to detect and block tracking pixels.
March 9, 2023
How to create a vanity URL?
Vanity URLs are a valuable tool for branding, marketing, and tracking efforts and can help to improve the overall user experience.

This quick guide will teach you how to create a vanity URL in just a few simple steps and explain what making a vanity URL entails.

Let’s begin!

Vanity URLs: how do you set them up?

Creating a vanity URL can make it easier to remember a web address and can also build brand consistency. To create a vanity URL, you can either use a link management tool or a content management system (CMS).
- A link management tool is a standalone platform that specializes in creating custom short links. You simply enter the long URL you want to shorten, and the tool generates a vanity URL.
- A CMS, on the other hand, is a platform used to manage the content of a website. Some CMSs’ have built-in redirect functionality, but others may require a redirect plugin to create a vanity URL. To use a CMS to create a vanity URL, you would set up a redirect from the custom short link to the longer, original URL.
In either case, a vanity URL can be easily shared and is a useful tool for branding and marketing.

Also read: What is a vanity URL & how to track it?

How to create a vanity URL using a link management tool?

Creating a vanity URL using a link management tool has several benefits, such as:
- A memorable URL can increase click-through rates and drive more traffic to a website.
- Vanity URLs can be tracked and measured, enabling businesses to gain a deeper understanding of their campaigns.
- A link management tool can allow for the creation of multiple vanity URLs, making it easier to manage multiple campaigns and track their performance.
Boost your marketing with Replug’s vanity URL builder

By using Replug’s vanity URL builder, businesses can improve the efficiency and effectiveness of their marketing efforts, increase click-through rates, and drive more traffic to their website.

Here’s how you can create a vanity URL using Replug:

Step 1: Sign in to Replug or create an account for free.

Step 2: Once you’re on the main Replug dashboard, simply enter the long URL in the bar under “Quickly Shorten your link”:

Step 3: Click on the blue arrow button to autogenerate your vanity URL using Replug:

Step 4: Your vanity URL will be generated. You can customize the URL slug using the edit icon to fit your needs:

Step 5: Save and share your shortened, memorable link:

Also read: How to shorten a link using a URL shortener

How to make your vanity URL more clickable?

To make your vanity URL more clickable using Replug, follow these steps:

Choose a short and memorable vanity URL: The shorter the URL, the easier it will be for your audience to remember and click on it.

Use a relevant keyword: Use keywords relevant to the content behind the link so people know what they’re clicking on.

Use a recognizable brand name: If your brand has a recognizable name, use it in your vanity URL to build trust and make it more recognizable.

Create a custom domain: Replug allows you to create a custom domain for your short links, which can make your links look more professional and increase clicks.

Add a call-to-action (CTA): Adding a CTA to your vanity URL can encourage people to click on it. For example, “Click here to learn more” or “Get your discount now”.

Use UTM parameters: Utilize UTM parameters to track the performance of your links and make data-driven decisions about future link campaigns.

Test and iterate: Test your vanity URL and track its performance to see what’s working and what’s not. Make changes and improvements based on the data you collect.

Boost ROI with
branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.
Try Replug for free

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March 8, 2023
SMS Marketing: How to Use Short Links for SMS?
Looking for a way to reach your customers and increase engagement in a way that doesn’t get lost in their inboxes? Enter SMS marketing! With an incredible average open rate of 98%, SMS marketing offers a direct, effective, and engaging way to reach your target audience.

But why stop there? You can take your SMS marketing to the next level with the use of short links. By integrating shortened URLs into your SMS messages, you can not only save valuable character space but also gain valuable insights into your audience’s behavior.

So, whether you’re a small business owner looking to reach more customers or a marketer looking to take your campaigns to the next level, SMS marketing with short links can help you achieve your goals.

Get ready to discover how short links can help you revolutionize your SMS marketing campaigns and reach your target audience with an even greater impact. So, let’s jump in and explore the possibilities!

Also Read: 17 Successful Black Friday Marketing Strategies

What is SMS marketing?

SMS marketing is a digital marketing strategy that involves sending promotional text messages to customers and potential customers. SMS stands for Short Message Service, which is the technical term for text messaging. SMS marketing allows businesses to communicate with their customers in a direct and immediate way, without the need for email, social media, or other forms of digital marketing.

What are short links for SMS marketing?

Short links for SMS are shortened URLs that are used in SMS marketing messages to save valuable character space and improve tracking and analytics. Short links work by redirecting the user to the intended landing page or website while tracking data such as clicks, time spent on the page, and conversion rates.

When sending SMS messages, businesses often have a limited number of characters to work with. By using short links, they can include more information in their messages while still maintaining a clear and concise message. Short links also allow businesses to track click-through rates and other valuable data that can be used to optimize their SMS marketing campaigns.

To create a short link, businesses can use a URL shortening tool, which takes a long URL and converts it into a faster, more manageable link. Many of these tools also offer analytics and tracking capabilities to help businesses gain insights into their SMS marketing campaigns. Short links are an essential component of SMS marketing, helping businesses to engage customers, drive traffic, and ultimately increase sales.

How to get started with short links for SMS marketing?

Getting started with short links for SMS marketing has never been easier! All you need to do is sign up for a link shortener tool and you’re good to go. But, with so many options out there, how do you know which one to choose?
- Choose a link-shortening tool:
  Replug is the best choice! As an industry leader, Replug offers a range of powerful features for link shortening, tracking, and analysis, making it an ideal tool for SMS marketing. Don’t settle for less when it comes to your SMS marketing – sign up for Replug today and start seeing results!
- Create your shortened link:
  Let’s say you choose Replug as your link-shortening tool. You can create a shortened link for your SMS campaign by simply pasting your original URL into Replug’s dashboard and generating a new, shortened link.
If you are promoting a sale on your website, for example, your shortened link could look like this: Replug.link/spring-sale. This link is short, memorable, and clearly communicates the purpose of the campaign.

Here’s how to create a shortened link with Replug!
- Use custom domain:
  You can further personalize your shortened links by using custom domains or branded links. This involves creating a custom domain that reflects your brand name and using that domain to create shortened links.
For example, if your brand name is “ABC Pizza,” you could create a custom domain like “abcpizza.link” and use it to create shortened links for your SMS campaigns, like “abcpizza.link/newflavor.”

This adds an extra layer of personalization to your SMS marketing efforts and can help increase brand recognition and trust.

Here’s how to create a custom domain with Replug!
- Track your links:
  Once you have sent out your SMS campaign, you can use Replug’s analytics features to track the performance of your link. For example, you can see how many clicks your link received and where those clicks came from.
- Include a call to action:
  To encourage customers to click on your shortened link, include a clear call-to-action in your SMS message. For example, you could say “Click here to try our new pizza flavor!” with the shortened link included in the message.
- Test your links:
  Before sending out your SMS campaign, test your shortened link by clicking on it and making sure it takes you to the correct destination. You can also use Replug’s link testing tool to check if your link is working properly.
Also Read: Benefits Of A Link Rotator: Why & When To Use Rotating Links?

Why use short links for SMS marketing?

Short links are a must-have tool for businesses looking to up their SMS marketing game. By using shortened links in SMS marketing, businesses can save space in messages, track engagement, provide a better user experience, increase brand recognition, and optimize campaigns for better results. Here are some compelling reasons why use short links for SMS marketing!
- Save space in SMS messages:
  SMS messages have a 160-character limit, so every character counts. Shortened links take up less space, giving businesses more room to communicate their message effectively. For example, a retailer can send a message with a shortened link to a product page, allowing them to provide a brief description and the link in one message.
- Track engagement:
  Shortened links can be used to track clicks and engagement, giving businesses valuable data on the effectiveness of their campaigns. For instance, a charity can send an SMS message with a shortened link to a donation page. By tracking clicks on the link, they can determine the success of the campaign and adjust future campaigns accordingly.
- Provide a better mobile user experience:
  Most people access SMS messages on their mobile devices, and shortened links can lead to a better user experience on these devices. For example, an airline can send an SMS message with a shortened link to a mobile boarding pass, making it easy for passengers to access and use the pass on their mobile devices.
- Increase brand recognition:
  Shortened links can be customized with branded domains, helping to increase brand recognition and trust. A fashion brand can send an SMS message with a shortened link to a new collection, using a branded domain like “www.fashionbrandname.com/newcollection“.
- A/B testing:
  Shortened links can be used for A/B testing and optimization of SMS campaigns. For example, an online retailer can send two different SMS messages with different shortened links to a product page and track which link receives more clicks. They can then optimize future campaigns for increased engagement.
Also Read: Brand Consistency: Build Brand Consistency Using Branded Links

Short link success stories: Brands that have aced SMS marketing with short links

Here are some examples of how brands are using short links for SMS marketing:

Dunkin’ Donuts:

Dunkin’ Donuts uses SMS marketing to send exclusive deals and promotions to its customers. To track the success of their campaigns, they use shortened links that lead customers to a landing page with the offer. This allows Dunkin’ Donuts to measure the engagement and optimize their campaigns for better results.

Subway:

Subway uses SMS marketing to send coupons and special offers to its customers. To provide a better user experience, they use shortened links that lead customers to a mobile-friendly coupon page. This allows customers to easily redeem the offer on their mobile devices.

Coca-Cola:

Coca-Cola uses SMS marketing to promote new products and events to its customers. To increase brand recognition, they use custom domains for their shortened links. For example, they might use a link like “www.coke.com/newproduct” to promote a new product launch.

Nordstrom:

Nordstrom uses SMS marketing to send personalized recommendations to its customers. To track engagement and improve their recommendations, they use shortened links that lead customers to a product page with more information about the recommended item.

Zara:

Zara uses SMS marketing to promote new collections and limited-time offers to its customers. To increase engagement and drive sales, they use shortened links that lead customers to a product page with the featured collection or offer.

These are just a few examples of how brands are using short links for SMS marketing to enhance their campaigns and achieve their marketing goals.

Also Read: Top 22 Personal Branding Tools To Upscale Your Marketing

FAQs

What is a short link?

A short link is a condensed URL that redirects to a longer destination URL. It is typically used to save space in messages and track link clicks.

Also Read: How to Disguise a Link Using a URL Shortener?

How do I create a short link for SMS marketing?

To create a short link for SMS marketing, you can use link shortener tools such as Replug, or TinyURL. Simply paste your long URL into the tool and it will generate a shortened link for you to use in your SMS messages.

How do I track engagement with short links in SMS marketing?

Most link shortener tools provide analytics and tracking features that allow you to track clicks and engagement on your shortened links. This can give you valuable data on the effectiveness of your campaigns and help you optimize future campaigns for better results.

Can I customize my short links with a branded domain?

Yes, many link shortener tools allow you to customize your short links with a branded domain, which can help increase brand recognition and trust.

How can I optimize my SMS marketing campaigns using short links?

You can optimize your SMS marketing campaigns using short links by conducting A/B testing, analyzing engagement data, and adjusting your campaigns based on the insights you gain. This can help you improve the effectiveness of your campaigns and achieve better results.

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March 6, 2023
Campaign tracking: Data-driven tools for marketers
What is campaign tracking?

Campaign tracking is a process of monitoring the performance of the URLs with tracking parameters for marketing campaigns. Marketers use campaign tracking as a tool to evaluate the success of their efforts. It comprises gathering data from several sources, such as website analytics, email campaigns, and social media posts. And then analyzing it to assess the campaign’s effectiveness.

Digital marketers and SEO experts track campaigns to analyze the quality of the marketing channels, traffic sources, and content strategies.

Conversion optimization is a vast area to manage and campaign tracking is an important part of it. To track marketing campaigns, most marketers use URL shortening tools with URL tracking and analytics features.

Why should a company set up campaign tracking?

Campaign tracking is a vital analytics tool. It allows marketers to see which campaigns are performing well and which ones need improvement. Without campaign tracking, it would be difficult to know which marketing strategies are working and which ones are not. There are several aspects of campaign tracking to consider when tracking URLs that an average Joe doesn’t come across every day. Campaign tracking is a URL tracking system to analyze marketing efforts by keeping an eye on the website traffic through specific URLs. Here are the reasons why a company should set up campaign tracking:
- To track the clickability and conversion rate of a marketing campaign. When brands and marketers run ad campaigns, they usually add a UTM parameter to the call-to-action button to track clickability and conversion from the specific campaign.
- To measure the effectiveness of the channel, meaning campaign tracking comes in handy when the user wants to analyze the performance of a traffic medium, for instance, a banner ad on a popular blog.
- To A/B split test two marketing channels. A/B Testing is crucial to finding the best solution in digital marketing. Therefore, marketers compare different tactics to see what works best for them.
- To assess the ROI of the marketing campaign, it’s vital to have campaign tracking. It gives brands a deep dive into the quality of the traffic sources.
What are campaign parameters?

Campaign parameters are URL slugs that add to the website page URL to track, identify, and analyze the traffic sources and campaign performance.

A lot of brands start advertising and promotions during the holiday season. Most of these brands use campaign tracking to see where most buyers are coming from during the campaign.

These campaign parameters help them figure out:
- The impact of the marketing campaign
- What are the number of visitors that the campaign brought?
- How engaged those visitors were?
- How many visitors converted into paying customers?
Why are campaign tracking parameters important?

Most first-timers wonder why campaign parameters are important when they’re setting up a retargeting campaign or an ad campaign on social media.

The answer is that campaign parameters provide marketers with crucial campaign information that helps them make important decisions going forward.

Brands usually track their CTAs on the landing pages or short URLs shared on social media to see what’s working for them.

Here are four reasons why campaign tracking is important in digital marketing:
- Help track campaign results – whether it’s a social media post that contains a short URL with a slug or an online ad, campaign parameters are included to track campaign results.
- Separate multiple campaigns and make them identifiable. Otherwise, it won’t be possible to differentiate multiple campaigns in a dashboard.
- Gather clicks and conversion data, which is crucial to the campaign analysis. It’s impossible to figure out whether or not the campaign was successful if there are clicks and conversion data available.
- Make performance reporting possible for brands and marketers. A lot of experts use URL shorteners to generate short URLs for social media to ensure that performance reporting becomes possible. Replug is a powerful URL-shortening tool for creating, managing, and tracking vanity URLs for social media, online advertising, and email newsletters.
Also read: How to add UTM code to the URL using a link shortener?

Set up campaign tracking URLs with Replug

Replug is an all-in-one link management tool for marketers, social media experts, influencers, and bloggers. It helps users with URL shortening, branded short links, UTM tracking, bio links, retargeting, and lead generation. You can track various campaigns using it, i.e. :
- URL campaign tracking
- UTM tracking
- CTA campaign tracking
- Retargeting pixel campaign tracking
Here’s how you can create a tracking URL with Replug:

Step #1: Log in to your Replug account

Go to the Replug website and log in to your account. If you haven’t created your Replug account, sign-up for a free trial account and see how this tool works.

Step #2: Create a brand and campaign

After logging in to your Replug account, you’ll need to create a brand and then also create a campaign for tracking.

Step #3: Create a short branded URL
Paste the URL, you want to shorten afterward and click on the create button.

A new window will open where you can edit your URL slug and save the link.

Step #4: Track URL performance in Replug Analytics

Creating a short URL is incomplete with tracking it. Replug allows users to generate and track short URLs.To track your short URLs, go to the Measure section from your Replug dashboard and click on the Analytics option.

Select the Replug links and click on the appropriate campaign to find your link analytics. Or you can also click on detail analytics to get a detailed view. For a detailed overview, you need to select the brand, campaign and replug link.
Detail view highlights click and conversion performance. Furthermore, it shows visitors by country, operating systems, browsers and source.
You won’t see the metrics such as clicks, conversion, and conversion rate right away since the link is brand new.

Campaign tracking in Usermaven

Marketing campaigns are only beneficial when they are producing the results you aimed for. With Usermaven’s campaign tracking, you can stop guessing your campaigns’ performance and start analyzing it through data to increase ROI. All you have to do is use UTM tags to analyze which source, content or campaign is producing results and then tweak your marketing campaigns to increase conversion and reach your business goals.
Here’s a preview UTM traffic in Usermaven

What are Google UTM campaign tracking parameters?

Google has provided advertisers and publishers with loads of information on running ads and monetizing websites.

As far as campaign tracking is concerned, Google recommends a tool called Google Analytics Campaign URL Builder. You can also check out Google’s support thread on this topic.

The benefit of using this tool is that users can add campaign parameters to URLs and measure custom campaigns in Google Analytics.

The following are the parameters to be entered to generate a campaign tracking URL:
- - Website URL: The website or page URL that needs to be tracked. Provide the full URL address including HTTPS.
  - Campaign ID: This is where the ad campaign ID goes. Most ad networks provide advertisers with campaign IDs to track or identify certain campaigns.
  - Campaign source: Enter the referral platform, such as a Facebook ad or newsletter.
  - Campaign medium: Provide the campaign medium, meaning what the marketing medium is for the campaign, for instance, direct ad, sponsored email, or PPC ads.
  - Campaign name: Give your campaign a name for identification purposes, for instance, holiday-sales or Christmas-offer, etc.
  - Campaign term: Mostly used for paid search.
  - Campaign content: It’s used for A/B testing and content-targeted ads.
Let’s look at the steps involved in tracking a custom campaign through Google Analytics.

How to track a custom campaign using the Campaign Builder tool?

Go to the campaign URL builder
Access the Campaign URL builder to generate the campaign tracking URL. Make sure you have selected the web version instead of the play. Don’t panic if you haven’t done this before because it’s quite a simple process.

Opt for the GA4

Toggle from UA or GA4 using the button on the (left) sidebar. Don’t opt for UA (older Google Analytics edition) will no longer be available after July 2023.

Fill in the campaign builder form

Fill out the form. Go through the explanation of the parameters written in the previous sub-heading of this very article.

Grab the generated URL

When you fill up the form, the custom campaign tracking URL will be ready to use. You could also shorten the URL using the shortener button at the bottom.

Track via Google Analytics

The last step is to track the campaign URL in Google Analytics. Start with logging in to your Google Analytics account. Go to the Reports > Acquisition > Traffic Acquisition > Source/Medium.

A screen like this would appear:

Now you should look out for the campaign after selecting the session source/medium. The campaign source would be a referral, since the traffic would be clicking on your campaign URL and landing on the website.

How to view your URL campaigns in Google Analytics?

Creating any link or CTA is worthless if there is no tracking available to find out the number of clicks and the conversion.

No wonder all major URL shorteners or email marketing services have analytics sections for users to analyze the data.

Also read: Create a Perfect Call-To-Action (CTA) for Maximum Conversion

If you have been playing around with custom short URLs, then you must have thought about viewing the URL campaigns in Google Analytics at some point.

There is a possibility that some marketers have no idea how to capitalize on URL tracking. Therefore, it’s our duty to put some light on every aspect of short-link management and campaign tracking.

Here are the steps involved in retrieving the URL campaigns in Google Analytics to see how they’re doing:
Log in to your Google Analytics account

First things first, log in to your Google Analytics account to get started with the viewing process. Make sure that you’re logging in to the correct Google Analytics account.

Go to the reports section

Once you’ve logged in, go to the reports section. It is the area where you see the site performance through reports. If you can’t find the reports option, hover your cursor on the left sidebar or click on the second option from the left – you’ll find the report button.

Open the acquisition area

Go to the Acquisition section from the reports area in the Google Analytics dashboard. It’s the section that provides users with all the information about how a site acquires visitors. The next step will further explain the process.

Access the traffic acquisition

After clicking on the Acquisition option, look out for the Traffic Acquisition option underneath the Acquisition option. It’s the third one under the Acquisition.

Select the campaign source

The source selection is crucial to the whole process. Click on the session drop-down menu right above the data table on the Traffic Acquisition page and choose source/medium.

Search the campaign URL

Provide the campaign URL in the search section right above the session drop-down menu. Once you paste the campaign URL, hit enter and let Google Analytics process your request. It’ll only take a couple of seconds to retrieve the data.

This is how you can view campaign URLs in your Google Analytics account.

Also Read: UTM Tracking Through Replug

Let’s conclude: URL campaign tracking summary

This article is written around the importance of campaign tracking, which is essential in digital marketing.

If you haven’t had a chance to learn about campaign tracking, then here’s a quick recap for you: it’s a process of analyzing the performance of the URLs using the tracking parameters that are added to the URLs.

UTM tracking system plays a vital role in tracking URL performance. Replug is a URL shortener and my go-to tool for link tracking along with generating short URLs.

Furthermore, this article goes deep into converting website or blog post URLs into traceable URLs using Campaign URL builder. Plus, I also covered how you can track those campaign URLs using Google Analytics.

Moreover, I cracked open how you can utilize Replug to create tracking URLs for your marketing campaigns. The step-by-step process of creating tracking URLs using Replug would help many readers, especially the beginners.

Digital marketers, social media experts, and content marketers rely heavily on organic traffic, email marketing, and social media marketing.

Therefore, it is essential for them to track campaigns to figure out what is working for them.

Campaign tracking could be a game-changer for gurus and experts trying to understand which medium is getting the most attention. That is why campaign tracking is crucial to the conversion optimization process.

FAQs

How do you track campaign performance?

Tracking campaign performance involves monitoring and analyzing the key performance indicators (KPIs) that are relevant to the specific campaign goals.

What are campaign tracking codes?/h3>

Campaign tracking codes, also known as UTM parameters or tags, are snippets of code that you add to the end of a URL to help you track the performance of a specific marketing campaign. These codes can provide you with information about where your traffic is coming from, which campaigns are driving the most clicks or conversions,

What is UTM campaign term?

UTM (Urchin Tracking Module) campaign term is one of the parameters used in UTM tracking codes to identify the specific keywords or terms associated with a marketing campaign.
March 3, 2023
How to find my Twitter URL on mobile and desktop?
As a Twitter user, having a URL for your profile is helpful for several reasons.

First, you can share your URL with friends and gain new followers by promoting it on other social media platforms, including email, business cards, company pamphlets, or restaurant menus. The more your URL is shared, the more likely you attract new followers.

Second, you can include your URL in the social media sections on other websites, allowing you to embed links to other profiles. This can help you grow your following as people search for more of your content on different platforms.

Additionally, having a distinct and solid brand identity across all your social media accounts will help you attract and retain followers.

Here’s how to find your Twitter URL:

How to find my Twitter URL on a mobile phone?

Follow these steps on your iOS or Android mobile device to find your Twitter URL:

Step 1: Open the Twitter app on your mobile device.

Step 2: Tap the profile icon in the top left corner.

Step 3: You will now see your user name in the sidebar below your name.

Step 4: Add your username after the Twitter link (www.twitter.com/@arslanjadun), and you’re done.

[branded_short_links]

How to find my Twitter URL on a computer device?

Here’s how to find your Twitter URL on a computer device.

Step 1: Log in to Twitter and click on your profile icon to open your profile.

Step 2: Copy the URL in the browser’s address bar, and you’re done.

Can I change my Twitter URL?

You can change your Twitter URL anytime by changing your @username, otherwise known as your handle.

Here’s how to change your Twitter URL on mobile and computer devices.

How to change my Twitter URL on a mobile device:

Step 1: Log in to the Twitter app and tap your profile icon in the top left corner.

Step 2: In the left side menu, Tap “setting and support,” then “setting and privacy.”

Step 3: Tap “your account” on the next screen.

Step 4: Now, tap “account information.”

Step 5: Tap “user name” to open your current user name.

Step 6: Type your new username and tap done.

Also Read: How to Shorten a link using a URL shortener?

How to change my Twitter URL On a computer device:

Follow the steps below to change your Twitter URL on a computer device:

Step 1: Log in to your Twitter profile and click on more in the left-side menu.

Step 2: Click “setting and support” from the left side menu. Then, click “setting and privacy” from the drop-down menu.

Step 3: Click “account information” from the “your account” menu.

Step 4: Click “username” in the account information section.

Step 5: Type your new username and click save.

Also Read: How to Quickly Increase Social Media Conversions in 2022

Looking for a Better Way to Manage Social Media URLs?

Managing multiple social media accounts is time-consuming, and keeping track of all the links to articles can be challenging. To streamline campaigns, it is recommended to use a tool such as Replug to keep all the links in one place.

However, deciding what links to include in the Replug can be confusing. For Twitter, the best link to start with is the URL of the entire profile, which can be easily shared and is always in the format of “twitter.com/username.”

The ultimate solution for managing all your social media links

Our link management tool provides you with a dashboard to manage all your shortened links, including the ability to track clicks and see analytics on the usage of each link. This can help you understand how your social media profiles are being used and accessed.

Replug provides several benefits when handling all your social media URLs:
- Create a consistent brand across all profiles
  A consistent brand across all your social media profiles is important for building a recognizable and professional image. Using the same URL shortener for all your profiles, such as Replug, ensures that your profiles are all linked together under one recognizable brand. This makes it easier for people to find and remember your profiles and creates a consistent image for your brand.
Also Read: Brand Consistency: Build Brand Consistency Using Branded Links

Track and analyze clicks on your links
Replug provides analytics and click tracking on your links, so you can see how many people are clicking on your social media profile links, where they are coming from, and which ones are most popular.

Also Read: What is a Tracking URL and How Does it Work?
- Provide easier-to-remember and share links
  Shortened Replug URLs are easier to remember and share than individual social media profiles’ long, complex URLs. You can enhance brand recognition and improve your profile’s accessibility by shortening your social media URLs with Replug.
- Provide Cross-platform compatibility
  Handling all your social media URLs through Replug provides cross-platform compatibility, making it easier for people to access your profiles from any device or browser. Replug links are designed to work seamlessly across all platforms, including desktops, laptops, smartphones, and tablets, ensuring that your profiles are accessible to everyone, regardless of their device.
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