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A/B testing benefits, examples & other factors to consider

What is A/B Testing?

A/B testing is a side-by-side comparison of two or more marketing campaigns, landing page designs or other elements to find out which one gets more attention in terms of clicks, conversion and overall performance.

A/B testing is a buzzword in the digital marketing industry. We have been hearing A/B testing or A/B split testing terms for website designs, logos, or banner ads for a while now.

It’s time to pay close attention to this concept and figure out what it is. More importantly, how and where else you could use A/B testing for our good.

It doesn’t matter whether you’re a beginner copywriter or a freelance graphic designer – as long as you’re working in any creative and digital marketing field, it’s going to help you out.

In this blog, you’ll also learn how you could do A/B testing via URL tracking to see which URLs perform better than the others.

11 Benefits of A/B Testing

Let’s discuss the benefits of A/B testing that every marketer and conversion optimizer should know:

1. Test URLs Performance

Short URLs are in the trend. No wonder every major brand uses short links for social media and content sharing across all social platforms.

The best URL shorteners like Replug allow marketers and brands to A/B test their URLs to see how people react to different versions of the same URL. Thus, it assists brands and experts in understanding URL performance.

2. Increases Conversion Rates

Conversion rate is a term used for calculating or analyzing the percentage of users who are clicking and buying/downloading the product. For instance, if 100 visitors clicked on an affiliate link and only 10 eventually bought the item, then the conversion rate would be 10%.

One of the reasons why marketers and conversion optimization experts do some sort of A/B testing is that they want to increase the conversion rate. Hence, they make an alternation on the page or copy and test it pans out. So without a doubt, A/B testing is crucial to increasing conversion rates regardless of the industry or product category.

3. Improves User Engagement

User engagement refers to the process of how a website or app keeps the user abreast. The reason why a business would want a user to stick around is that the longer the user stays, the higher the chance of a conversion.

Moreover, it plays an essential role in the success of any website or online business. E-commerce stores, digital product sellers, and affiliate marketers pay close attention to improving user engagement on website pages.

4. Makes Everything Testable

A/B testing allows marketers to test out a wide range of things just to make sure that they prioritize the best-performing unit. One of the huge benefits of A/B testing is that it quickly makes anything testable regardless of the nature of the product, type, and layout.

For instance, if you hire a graphics designer to design three Facebook ad designs and you use all three ad units in an ad set; you could easily analyze which one outperforms the other.

5. Reduce Risk by Assessing User Behavior

Understanding user behaviors saves time, effort, and energy. More importantly, it reduces the risk of putting in the work, effort, and money into something that may not yield positive ROI.

For example, digital marketers build an email list using opt-in forms. Sometimes, they change the design and layout of the opt-in form to see how users behave afterwards. If the number of sign-ups increases, it shows that it’s worth doing it.

So it’s safe to say that A/B testing helps understand user behavior. Therefore, it contributes to reducing the risk.

6. Easier to Analyze the Performance

One of the biggest benefits of A/B testing is that it gets easier to analyze the performance of marketing strategies or organizational management by testing two more cases along the way.

For example, if a blogger puts two types of banner ads to test which type gets more clicks while only one of them gets clicks, then it’s obvious that something is wrong with the other banner ad.

7. Reduce Bounce Rates

A lot of digital marketers and conversion optimization experts want to reduce the bounce rates of their sales pages or overall websites, so they use A/B split testing to see what works for them.

The experts try all sorts of things, for instance, changing the sales page design, colors, fonts, etc. The purpose is to stop people from bouncing off the site sooner. They use engagement tactics such as tables, CTAs, forms, FAQs, pictures, and several other things to stop people from leaving the site.

8. Minimize Cart Abandonment

Car abandonment is a huge problem with e-commerce businesses. Brands and online stores try different tactics to deal with the cart abandonment problem.

One of the ways to deal with cart abandonment is by doing A/B testing across different areas. You could A/B test on the pricing model, call-to-action buttons, and the website theme just to see how it works for you.

Also Read: 14 Crazy-Effective Ways to Boost E-commerce Sales Through Retargeting

9. Help Solve Visitors’ Pain Point

A/B testing assists marketers and merchants in understanding the choices and preferences that users make while browsing through the website. As a result, it helps them make better decisions along the way.

Affiliate marketers and bloggers often put lead magnets on their blogs to build email lists. If their lead magnet is niche-relevant and useful for the audience, it starts to convert well. However, it doesn’t resonate with the audience, and it doesn’t work very well.

So as long as you’re understanding the visitors’ pain points, you have a better chance to get attention and convert prospects into customers.

10. Redesign Website to Increase Future Business Gains

A/B testing is incredibly important for improving the UI/UX of a website or app. User interface and user experience are terms used for noticing how users react to any design or layout or interface.

Usually, marketers test out a landing page or opt-in form designs and layouts to see which ones perform better than others.

A website design revamp is an excellent strategy to rejuvenate your digital marketing campaign. Often companies redesign their websites after four to five years just to stay relevant and up-to-date.

You can always A/B test your site conversion through a website redesign. Analyze how many conversions are happening every month and then do a site design revamp and reevaluate the performance afterwards.

11. Improve Content Engagement

A/B testing isn’t just limited to ad banners or logo designs. You could A/B test all sorts of marketing and engagement content to see what works for you.

Use this A/B testing strategy on your content. You could test out a specific type of content or certain content formatting to notice the difference.

For instance, if you’re doing more sales/commercial content on your blog, try putting out informational content to see the difference in engagement.

Also Read: Content Marketing Best Practices For 2022

Increase User Retention

User retention is how well a website or app retains users through engagement tactics – these engagement tactics could be tools, offers, quality content, etc.

One of the benefits of A/B testing is that one can increase user retention on the website. All it takes is to figure out what needs to be improved, for instance, website copy, design, layout, or call-to-actions, so that the plan of action is determined.

Real-world examples of A/B Testing

Let’s dive deep into a couple of real-world examples of A/B testing:

Example #1: Adding a call-to-action to my blog header

I have first-hand experience adding a call-to-action button on my blog that turned things around for me.

I have been telling this story for years that how a CTA button helped me grow my freelance writing business.

Here’s the short version of the story: I was struggling to earn a living with freelance writing. Little did I know that just a single CTA could change everything for me. As soon as I added that CTA to my blog’s header, I started getting email inquiries about my per-word pricing. I eventually landed some clients afterward.

Here’s what my blog’s header looked like before adding the CTA button:

This is what my blog looked like after adding a text-based CTA button on the header:

In fact, I had to remove that CTA button after a few months because the response was overwhelming – I was unable to handle the burden of work.

I vividly remember forwarding some prospective clients to other writers I knew at that time.

So it’s safe to say that A/B testing has had a huge impact on my success in the writing business.

Also read: Call To Action For Social Media : 15 Best Examples

Example #2: Changing the YouTube video titles helped get traction

The second example of A/B testing is from a blogger and YouTuber named Luke Jordan. He has been quite active on Twitter in the niche site-building and blogging community.

He shared the screenshots of video analytics that he was experimenting with. He shared the side-by-side stats before and after changing the title.

The analytics covered were click-through rate, impressions, and clicks, watch time, daily impressions, daily clicks, total views, average view duration, and est. total minutes watched.

The core point of the experiment was the effect on the performance of the video after changing the title. In the statistics shown from the TubeBuddy screen, the video skyrocketed after the video title was updated.

YouTubers and Vloggers have been changing their low-performing video titles and thumbnails for a long time, and it works in most cases. So you can do the same by A/B testing different variations of content.

Also Read: How to change YouTube URL name using a URL shortener tool?

6 Key factors to consider before conducting A/B tests

It’s vital to know how you could do A/B testing efficiently, so that the results are worth paying attention to afterwards. Here are six key elements of conducting an effective A/B testing:

1. Choose one variable to test

A/B testing is not rocket science, but you have to take care of several things to find an accurate result. One of those things is one variable to test out. You might want to be testing several things at once. Instead, focus on one thing and don’t get distracted by testing everything at once.

2. Divide your audience equally

Make sure the size of the audience is the same in either case. You don’t want to have some variations in the sample or audience size. If the audience isn’t properly divided or the sample size differs from each other, then it’d be against the essence of A/B testing.

3. Test versions simultaneously

It’s also recommended to test the versions or samples at the same time or at least give equal time, for instance, if you put a banner ad with image A for 30 days, then put the banner ad with the image B for exactly 30 days to see the accurate result.

4. Give tests time to run

It’s vital to set a proper duration for the test. Once the time is set, don’t make an alternation in the test timing. Instead, stick with the schedule. Don’t rush into concluding your A/B testing before the time.

5. Measure and analyze results

It’s essential to share the results once the testing is over. When the A/B testing completes, analyze the results without any bias or liking for a specific side. Present the results as they are.

6. Act on your results

When you put in the work in conducting the A/B testing, it’s important to put your findings into action. It doesn’t matter whether it’s the link management and you’re doing A/B testing for short links or it’s an opt-in form for email newsletter sign-up, act on your results.

Also Read: How to Do A/B Testing the Easy Way: Step-by-Step Guide

3 Major A/B testing mistakes to avoid

Sometimes, you could do everything you have planned or asked for, but there is always a possibility of something going wrong in the marketing world.

Here are some A/B testing mistakes you should be aware of and try to avoid:

1. Ending tests too soon

If you stop the test too soon or before the actual time, the results may not be accurate. Keep in mind that A/B testing isn’t any kind of prediction. It’s a side-by-side comparison of two cases. You can’t compare a 5-minute test with a 10-minute test.

2. Including too many variables to test

It’ll be difficult to analyze if you include too many variables to test. The reason is that it becomes difficult to manage several factors during an analysis. The smaller the list of key elements, the better.

3. Calling a test prematurely

One of the mistakes rookie marketers make is that they instantly decide to start an A/B test. There is always a little bit of brainstorming that goes behind such activities. So try to avoid this mistake when starting an A/B testing campaign.

FAQs about A/B Testing

Are A/B tests worth it?

A/B testing is worth trying because it’s a tried-and-tested strategy in the digital marketing field. Marketers and conversion optimization experts do all kinds of A/B testing, whether it’s the color scheme of the website, Facebook image ad, or article title. Such A/B tests help them determine the better option to work with.

Why is A/B testing important for social media?

A/B testing is important not just for social media but also for overall digital marketing. One of the reasons why A/B testing is crucial for social media is that you have to be spot-on with your marketing and engagement strategies on social media. Otherwise, you won’t get noticed in the noisy and busy world of social media.

Who needs A/B testing?

Anyone who is trying to put out content, engage the audience through digital media, marketing online through websites/blogs, and run online ads must try A/B testing. It’ll helps to analyze the audience’s behavior and figure out what audiences like the best.

April 5, 2023
How to get the URL of a photo in seconds?

A picture is worth a thousand words, but sometimes you need the URL of that picture to make it work for you. Whether you want to share a hilarious meme, add an image to your website, or simply want to save a photo for later, knowing how to get the URL of an image can be a game-changer.

In this article, we’ll reveal some simple yet effective methods to help you get the URL of any image you come across, even if it seems impossible at first glance.

Also Read: How to find my Twitter URL on mobile and desktop?

Here’s how to get the URL of a photo on different devices:

How to get the URL of an image on a computer?

Step 1: Open Chrome and go to images.google.com on your computer device.

Also Read: How to create a QR code for a URL?

Step 2: Enter a word or phrase (keyword) related to the image you’re searching for in the Google images search box and press enter.

Step 3: In the image results, click the image you are looking for.

Also Read: How to shorten LinkedIn URL?

Step 4: Click three horizontal dots in the top right, then click share.

Step 5: Click “Click to copy link,” and you will have the image URL.

Also Read: How do I find my URL on Youtube?

How to get the URL of a photo on a mobile:

Here’s how to get the URL of a photo on a mobile device:

Step 1: On your phone or tablet, open the Google app, Chrome app Chrome, or Firefox.

Step 2: Go to “images.google.com” to open google images.

Also Read: How to Shorten a link using a URL shortener?

Step 3: Search for the image you’re looking for by entering the keyword in the Google images search box.

Step 4: In the image results, tap on the image you want to get a larger version.

Step 5: Tap three dots in the upper right corner of the image, then tap share.

Step 6: Tap “copy URL,” and you’ll have the image URL.

Also Read: What is a Tracking URL and How Does it Work?

FAQs

What is an image URL?

An image URL is a web address that identifies the location of an image file on the internet. It is a unique address that allows you to access and display the image on a webpage or in an application.

How can I test if an image URL is valid?

To test if an image URL is valid, you can simply paste the URL into a web browser and try to load the image. If the image loads successfully, then the URL is valid. If the image fails to load or returns an error, then the URL may be invalid, or the image may no longer be available at that location.

Can I change the URL of an image without affecting its content?

No, changing the URL of an image will affect its location on the internet and may make it unavailable or difficult to find. If you need to change the URL of an image, you should use a redirect or update the links to the new URL to ensure that it remains accessible.

How can I optimize the URL of an image for SEO?

To optimize the URL of an image for SEO, you should use descriptive and relevant keywords in the file name and folder structure of the image URL. This can help search engines understand the context and content of the image and improve its ranking in search results. Also, understanding color theory can enhance the visual appeal of your images, making them more engaging for users.

What is the difference between an absolute and relative image URL?

An absolute image URL includes the complete web address of the image, including the protocol (HTTP or HTTPS), domain name, and file path. A relative image URL includes only the file path, which is relative to the web page that is linking to the image. Relative URLs are typically shorter and easier to maintain but may be less reliable if the location of the image changes.

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April 5, 2023
25+ ecommerce marketing tools For successful marketing
What are e-commerce marketing tools?

E-commerce marketing tools are platforms used to promote, sell, and optimize online businesses. These include email and social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, affiliate marketing, and retargeting. By using a combination of these tools businesses can establish a strong online presence and increase their brand awareness.

Picture this: You have a great product, a beautiful online store, and the determination it takes to succeed in the world of e-commerce marketing. But for some reason, you just can’t seem to get the traffic, conversions, and sales that you need to grow your online business.

Well, in today’s digital age, it’s no longer enough to simply have a great product or website – you need to actively market your brand and products to stand out from the crowd. That’s where the right marketing tools can make all the difference.

In this blog post, we’ve compiled a list of 25 of the best e-commerce marketing tools. From email marketing to social media management, SEO optimization to customer management, we’ve got you covered with a comprehensive list of tools that cater to all your marketing needs.

And the best part? We’ve included both free and paid options, so you can choose the tools that work best for your budget.

Let’s get started.

Social media branding and management

These tools are like your personal assistants that make your life easier by handling tasks such as scheduling posts, tracking metrics, managing multiple accounts, creating and curating content, and analyzing audience engagement.

Below are some useful social media branding and management tools that you can use to manage the social media presence of your e-commerce business.

1. Replug

Replug is a URL shortener that provides link management and conversion optimization to businesses and digital marketers. It is an awesome e-commerce marketing tool that offers several features to help businesses like yours grow.

First off, there’s pixel retargeting – this feature lets you track your website visitors and retarget them with relevant ads on other platforms – such as Facebook, Instagram, and Google. This help boosts your conversion rates, enhances ad efficiency and reduces marketing costs.

Next up, there’s social branding with branded URLs. With Replug, you can create branded URLs by adding your domain name that can be shared on social media, email campaigns, and other promotional materials. Custom URLs help increase brand recognition and improve the click-through rate of your campaigns.

Another awesome feature is customizable calls-to-action (CTAs). With Replug, you can add CTAs to any piece of content, encouraging users to take a specific action – like signing up for a newsletter or making a purchase. This can help you drive more conversions and sales.

But that’s not all – Replug also offers a bio link feature that lets you create a landing page with multiple links to your products, services, and social media profiles. This simplifies the user experience and is ideal for platforms with limited link options e.g. Instagram.

Finally, Replug offers detailed tracking and analytics tools to track the number of clicks, conversation rate, referral sources, locations and devices of your visitors on any link. So you can analyze which of your digital campaigns are working and adjust your strategy accordingly for a high ROI.
Here’s a review on G2 from one of Replug’s loyal customers.

Pricing of Replug: Starts at $19 per month.

Free trial: 14-day free trial.

2. ContentStudio

ContentStudio is an all-in-one solution for content marketing and social media management. You can use it to discover new content, curate posts, plan your content calendar, schedule your social media posts, and analyze your social channels’ performance using detailed analytics.

The best part? It integrates with popular social media platforms like Facebook, Twitter, LinkedIn, Instagram and content marketing platforms like WordPress, Medium, etc, so you can manage everything from one place. Plus, it supports third-party tools like Canva, Giphy, and Google Drive, giving you even more flexibility to create and share engaging content.

Pricing of ContentStudio: Starts at $25 per month.

Free trial: 14-day free trial.

3. Google Trends

Have you ever wondered how to keep up with the latest trends and find out what people are searching for on the internet? Well, that’s where Google Trends comes in. It’s an online tool that allows you to track and analyze the popularity of search terms and topics across different regions and languages.

With Google Trends, you can get a glimpse into the search behaviour of internet users, and see how different topics or keywords are trending. You can also discover related queries and topics that people are interested in, and even find out which regions in the world are most curious about certain search terms.

Pricing of Google Trends: Free. (certain features or data sets may require a paid Google Ads account or a Google Cloud account)

Also Read: 8 Promising Ecommerce Payment Trends

4. UpPromote

UpPromote is an affiliate management software to grow your online business through affiliate programs. This tool helps you onboard affiliates, track their performance, manage commissions, and automate payouts.

With UpPromote, you can create different commission structures and rules tailored to your business needs, and monitor your affiliates’ activity with real-time reports and analytics. You can also list your affiliate offer on their marketplace and get discovered by potential affiliates/influencers.

Pricing of UpPromote: Free plan available with basic features. Paid plan starts from $29.99 per month.

Free trial: 14-day free trial.

Also Read: What Is Affiliate Link Cloaking?

5. Brandwatch

Brandwatch is a social media listening and analytics platform that you can use to keep an eye on what’s being said about your brand online.

With Brandwatch, you can monitor and analyze online conversations about your brand, competitors, industry trends, and consumer insights. The platform uses AI and machine learning algorithms to gather data from various social media channels, news sites, forums, and blogs.

Pricing of Brandwatch: No fixed pricing is mentioned on their website. Contact their sales team for customized pricing.

Free trial: Not mentioned on their website.

Also Read: What Are Tracking Pixels & How Do They Work?

Graphic designing tools

Visual content plays a vital role in e-commerce marketing. Graphic designing tools help you create visually appealing and persuasive content for your website, social media profiles, and marketing campaigns. These tools include graphic design software, image editors, and templates for creating images, videos, and animations.

Here are some of the best graphic designing tools for e-commerce businesses.

6. Canva

Canva is a great option if you’re looking for a user-friendly tool that offers a wide variety of templates and design elements to help you create stunning graphics. It’s perfect for creating social media posts, product images, and other visual content for your e-commerce store. And the best part is it allows you to create stunning visuals even if you don’t have extensive design experience.

Pricing of Canva: Free plan available with basic features. Paid plan starts from $54.99 per year per user.

Free trial: 1-month free trial.

7. Compressor.io

Are you tired of slow loading times and large file sizes for your website’s images?

Well, have you heard of Compressor.io? It’s an online tool that can compress your images and decrease their file size without losing quality.

Whether you have JPEGs, PNGs, GIFs, or SVGs, Compressor.io can help you convert from PNG to SVG. By optimizing the compression algorithm for each image, the tool can achieve the smallest possible file size without sacrificing image quality.

This e-commerce marketing tool is an absolute game-changer. Your website’s loading times will significantly improve with smaller file sizes, and your bandwidth usage will decrease.

Pricing of Compressor.io: Free plan available with basic features. Paid plan is priced at $50 per year for 1 user.

Free trial: Not mentioned on their website.

Email marketing/survey tools

If you’re running an online store, you know how important it is to stay in touch with your customers. That’s where email marketing comes in. With email marketing and survey tools, you can create, send, and track email campaigns, newsletters, and surveys segment your audience, automate your campaigns, and even do A/B testing to ensure that your emails are optimized for success.

Here are some of the best email marketing tools.

8. Mailchimp

Mailchimp is an email marketing platform to create and send targeted email campaigns that engage your customers and drive sales. It integrates with popular e-commerce platforms such as Shopify, WooCommerce, and Magento allowing you to seamlessly synchronize your customer data and track your sales.

Mailchimp also offers automation features such as abandoned cart emails and product recommendations, making it easier than ever to reach your customers at the right time with the right message.

Pricing of Mailchimp: Free plan available with basic features. Paid plan starts from $13 per month for 500 contacts.

Free trial: 1-month free trial.

Also Read: How to Create an Email Marketing Strategy to Grow Your Business?

9. ConvertKit

ConvertKit is an email marketing platform designed for content creators and online businesses. While it is not specific to e-commerce, it can be used by online stores to create and manage email marketing campaigns to promote products, communicate with customers, and build relationships with subscribers.

ConvertKit offers features such as customizable forms and landing pages, automation workflows, and subscriber tagging and segmentation, making it a valuable tool for e-commerce businesses looking to improve their email marketing efforts.

Pricing of ConvertKit: Free for 300 subscribers with basic features. Paid plan starts from $9 per month.

Free trial: Available.

10. SurveyMonkey

If you’re looking for an online tool that can help you collect feedback and insights from your customers, then SurveyMonkey is worth considering. With SurveyMonkey, you can create and conduct online surveys, polls, and questionnaires that can provide you with information to improve your products or services.

Whether you need to ask multiple-choice questions, open-ended questions, or Likert scale questions, SurveyMonkey has got you covered. And if you need more advanced options like branching logic or skip logic, SurveyMonkey has those too.

Pricing of SurveyMonkey: The basic plan is free with limited features. Paid plan starts from $35 per month.

Free trial: Not mentioned on their website.

11. ReferralCandy

Imagine being able to reward your customers for simply telling their friends and family about your business. You can do this with ReferralCandy!

ReferralCandy is a referral marketing platform designed specifically for e-commerce businesses. It allows you to create and manage referral programs that incentivize your customers to refer new customers to your store. Then you can offer them enticing rewards such as discounts, store credits, or even cash.

Pricing of ReferralCandy: Starts at $59 per month.

Free trial: 1-month free trial.

12. GetResponse

GetResponse is an all-in-one email marketing platform that helps businesses create engaging email campaigns and newsletters with ease. It offers powerful tools for automation, list segmentation, and performance tracking to help you connect with your audience and boost sales.

You can use its drag-and-drop email editor to design professional-looking emails, or choose from a wide range of pre-built templates. GetResponse also supports autoresponders, allowing you to send welcome emails, product updates, or follow-ups automatically.

Whether you’re a small business or an online store, GetResponse makes it simple to manage your subscribers and deliver the right message at the right time.

Pricing of GetResponse: Free plan available with basic features. Paid plan starts from $15 per month.

Free trial: 30-day free trial.

Monitoring and analytics

These tools provide you with insights into your e-commerce business’s performance, customer behaviour, and the latest market trends. With these powerful tools at your disposal, you can track your website traffic, measure conversions, analyze bounce rates, and monitor click-through rates, among other metrics. Armed with this information, you can make data-driven decisions that will help you achieve your goals.

Here are some of the best monitoring and analytics tools for e-commerce businesses.

13. AdRoll

AdRoll is a digital marketing platform that offers retargeting and prospecting solutions for businesses. With AdRoll, you can target your ads to potential customers who have already shown interest in your brand or website, which can lead to more conversions and increased revenue. Using machine learning algorithms and customer data, AdRoll delivers personalized ads across various channels, including social media, email, and websites.

Pricing of AdRoll: Pay-as-you-go option or you can opt for a fixed pricing plan at $36 per month.

Free trial: Not mentioned on their website

Also Read: Retargeting Ad Examples That Convert & Drive Growth

14. Google Alerts

Google Alerts for e-commerce is a tool provided by Google that allows you to monitor your online presence by receiving alerts whenever there are mentions of your brand, products, or competitors across the web. These alerts can help you stay informed about industry trends, identify potential opportunities or threats, and monitor customer feedback.

Pricing of Google Alerts: Free.

15. Google Analytics

With Google Analytics for e-commerce, you can dive deep into your customer demographics, track their behaviour, and analyze their purchasing patterns. This data can help you make informed decisions about your online store and marketing strategies, as you can see exactly what’s working and what’s not.

Some of the features that come with Google Analytics for e-commerce include sales and conversion tracking, custom reports, funnel analysis, and real-time data monitoring.

Pricing of Google Analytics: The basic version is free with limited features. For paid version, no fixed pricing is mentioned on their website. Contact their sales team for a pricing quote.

Free trial: Not mentioned on their website.

SEO optimization tools

These tools can do wonders for your e-commerce business by improving your website’s search engine rankings and visibility. With SEO tools, you can perform keyword research, analyze your website’s backlinks and your competitors’ strategies, and optimize your website’s content and structure for search engines.

Here are some suggestions for top SEO optimization tools for e-commerce.

16. Google Optimize

Google Optimize is an online tool that allows you to create and run A/B tests and personalization campaigns on your website to improve conversion rates and overall user experience. What’s more, it integrates seamlessly with Google Analytics, providing you with insights and recommendations to optimize your website’s performance. With features like A/B testing, multivariate testing, redirect tests, and personalization, Google Optimize is a must-have for any serious e-commerce business owner.

Pricing of Google Optimize: The basic version is free with limited features. For paid version, no fixed pricing is mentioned on their website. Contact their sales team for a pricing quote.

Free trial: Not mentioned on their website.

17. Moz

If you are looking to boost your e-commerce business’s online visibility and drive more traffic to your website then Moz is a comprehensive software toolset for search engine optimization.

With Moz, you can easily analyze your website’s keywords, identify opportunities for optimization, and receive recommendations for on-page and off-page SEO strategies to improve your search engine rankings. Plus, Moz offers other helpful features like site crawling, backlink analysis, and competitor research to help you stay ahead of the competition.

Pricing of Moz: Starts at $14 per month.

Free trial: 1-month free trial.

18. Ahrefs

Ahrefs is a popular SEO tool that provides you with insights and data to improve your website’s search engine rankings and traffic. By using Ahrefs, you can analyze your competitors, identify the most effective keywords, track your backlinks, and monitor your website’s SEO performance. This tool can help you develop an effective SEO strategy for your e-commerce business to increase visibility and sales.

Pricing of Ahrefs: Starts at $99 per month.

Free trial: Not mentioned on their website.

E-commerce management tools

If you are tired of spending countless hours managing your online store, inventory, orders, shipping, and payments, then listen up. E-commerce management tools can make your life a whole lot easier! With features like product listings, order management, and customer management, these tools are designed to streamline your e-commerce operations. Integrating field service management software can be a game-changer for businesses that extend beyond e-commerce and into physical services. Not only does it enhance the management of on-site tasks, but it also aligns with streamlining your overall business operations efficiently. Trusted by various industries, this innovative software facilitates the optimal allocation of resources by tracking locations and managing workloads seamlessly.

Here are our top recommendations for e-commerce management tools.

19. BigCommerce

BigCommerce is a cloud-based e-commerce platform that enables you to create online stores and sell products or services online. It offers a wide range of features, including customizable website design, product and order management, payment processing, and marketing tools. With its user-friendly interface and comprehensive features, BigCommerce is the perfect choice for any business looking to succeed in the world of online sales.

Pricing of BigCommerce: Starts at $29 per month.

Free trial: 15-day free trial.

Also Read: How to Build a Successful E-commerce Website?

20. WooCommerce

WooCommerce is an open-source e-commerce platform designed as a plugin for WordPress. It helps you to create an online store and sell products and services online. WooCommerce offers a wide range of features, including payment and shipping options, inventory management, order tracking, and tax calculation.

Pricing of WooCommerce: Free. (you may need to pay for additional services such as web hosting, domain name registration, premium themes, and plugins)

21. Magento

Magento, now Adobe Commerce is an open-source e-commerce platform that allows you to build and manage your online stores. With Magento, you’ll have access to powerful tools for managing your product catalogue, processing payments, and handling orders. Plus, its built-in SEO and marketing capabilities will help you attract more customers and increase your online visibility.

Pricing of Magento: Their pricing is not publicly disclosed. Contact their sales team for customized pricing.

Free trial: Not mentioned on their website.

22. SearchSpring

SearchSpring is an eCommerce search and merchandising platform designed to help you deliver relevant search results, personalized product recommendations, and optimize your site search and merchandising strategies. SearchSpring offers features such as natural language search, product autocomplete, dynamic filters, personalized product recommendations, and visual merchandising tools.

Pricing of SearchSpring: Starts at $599 per month.

Free trial: Not mentioned on their website.

23. ShipStation

ShipStation is an e-commerce shipping software designed specifically to help online sellers like you manage their shipping processes with ease. With ShipStation, you can import and manage all your orders in one central location. It automates tasks like label printing, tracking, and order management, making your life much easier.

You also get access to real-time rate comparisons from various carriers. That means you can find the best deal for your shipping needs and save even more money.

Pricing of ShipStation: Starts at $9.99 per month.

Free trial: Available.

Also Read: Increase Shopify Sales: 18 Ways To Turnaround eCommerce Sales

24. Drip

If you want to build stronger relationships with your customers and increase sales then Drip is a marketing automation platform designed specifically for online businesses like yours.

With Drip, you can create personalized email campaigns, targeted advertising, and messaging that speak directly to your audience’s interests and behavior. By segmenting your customer base and using automation, you can send timely and relevant communications that will keep your customers engaged and coming back for more.

Pricing of Drip: Priced at $39 per month.

Free trial: 14-day free trial.

25. Partial.ly

Partial.ly is a payment platform that provides a flexible payment solution for e-commerce businesses. With Partial.ly, your customers can pay for their purchases over time with scheduled payments, instead of paying the full amount upfront. This means that customers can make purchases that fit their budget and financial situation, which can result in increased sales and reduced cart abandonment rates for your business.

Pricing of Partial.ly: 5% + 30¢ per transaction.

26. Klarna

Sometimes, shoppers hesitate at the checkout page because they don’t have the funds to pay for everything upfront. Or maybe their paycheck hasn’t arrived yet. That’s where Klarna comes in.

Klarna is a payment solutions provider for e-commerce businesses that allow customers to pay for products and services through different payment methods, such as instalment plans, deferred payment, or pay later options. This flexibility increases conversion rates and reduces cart abandonment, as customers can complete their purchase without having to pay the full amount upfront.

Pricing of Klarna: You will be charged per transaction. Fees will be outlined during the onboarding process depending on the size of your business.

27. Visme

Visme is a web-based tool that allows users to create a variety of visual content, including presentations, infographics, reports, social media graphics, and more. It’s designed to be user-friendly, making it accessible even to those without design experience.

Visme offers a wide range of customizable templates, graphics, icons, and charts, enabling users to create visually appealing content quickly and easily. It also supports collaboration, allowing teams to work together on projects. Visme is popular among businesses, educators, and marketers who need to produce professional-looking visuals for various purposes.

Pricing of Visme: The basic plan starts from 0$.

Also Read: A Quick Guide To Deep Linking & Its Benefits

Wrapping up

With these e-commerce marketing tools in your arsenal, you have everything you need to boost your online presence, increase your sales, and transform your online store into a sales and conversion magnet. So what are you waiting for? Start implementing these tools today and watch your e-commerce business soar!

FAQs on ecommerce marketing tools

What are the top 6 e-commerce platforms?

These are the 6 best e-commerce platforms.
1. Shopify
2. WooCommerce
3. Magento
4. BigCommerce
5. Wix
6. Squarespace
What are the 7 C’s of online marketing?

The 7 C’s of online marketing refer to a set of essential principles for effective digital marketing. These are:
1. Customer: Knowing your target audience
2. Content: Creating and sharing valuable, relevant, and engaging content
3. Context: Delivering your content at the right time and in the right format
4. Connection: Building relationships with your target audience
5. Community: Creating a sense of community around your brand
6. Customization: Personalizing content and user experiences
7. Conversion: Optimizing your online marketing efforts to drive conversions
April 4, 2023
How to share videos using deep links?

Do you want to share a video with your followers, but can’t find the right way to do it? Are you tired of sending long, cumbersome links that often get lost in translation? Well, look no further because we’ve got you covered!

Deep linking allows you to share a video directly to a specific point within the app or website, saving time and effort for you and the person receiving the link.

Imagine you’ve just found the perfect video to share with your audience. It’s engaging, informative, and sure to make an impact. But, there’s one problem – the link is long, convoluted, and almost impossible to remember.

Enter Replug’s deep links – the superhero that saves the day!

Replug’s deep links work by taking that long and cumbersome link and turning it into a short and snappy one. But, that’s not all – Replug’s deep links can direct your audience to a specific point within the video or website, ensuring they get to the meat of the content and don’t miss out on anything important.

But wait, there’s more! Replug’s deep links also come with advanced features that give you the power to track and optimize your links. You can add custom CTAs, retargeting pixels, and more, giving you valuable insights into how your links are performing and how you can improve them.

So, what are you waiting for? Say goodbye to long and confusing links and hello to Replug’s deep links – which take your audience on a seamless journey to the content they crave.

Replug deep links for videos: how do I do it?

Here’s how to share videos using deep links from Replug:

Step 1: Sign in to Replug or create an account for free.

Step 2: On the main dashboard page, click the “drop-down icon” in the top right corner and choose “deep links’’ from the drop-down list.

Also read: How to share youtube playlist using deep links?

Step 3: On the deep links page, click “video” to create a deep link for a video, then choose the video platform you want to create a deep link for. Let’s choose “YouTube”.

Note: Deep links are allowed on up to 70 applications under Social Media, e-Commerce, Music, Video, and Productivity categories.

Step 4: When a deep link for YouTube is generated, clicking on it will open the desired live stream, video or share, profile, channel, home, or playlist directly in the YouTube application. Select the option you want and click the ‘create deep link’ button (here we’ll select the video or share option as we are creating a deep link for a YouTube video).

Also read: How to share YouTube videos using deep links?

Step 5: Now you’re on the “Replug link” page. Select the desired “campaign” name, and paste the video URL in the “URL field”.

Step 6: To enable Deep Links, toggle the state. If the destination URL can be used as a Deep Link, the following indicator will appear.

Also read: Benefits Of A Link Rotator: Why & When To Use Rotating Links?

Note: If the destination URL can not be used as a Deep Link, the following indication will appear.

Step 7: Click the “save link’’ button and your link with the deep linking feature will be saved and available for sharing.

FAQs

What are the two types of deep links?

The two types of deep links are:

Standard Deep Links: These are deep links that take users directly to a specific page or content within an app. For example, a standard deep link could take a user to a specific product page within an e-commerce app.

Deferred Deep Links: These are deep links that not only take users to a specific page within an app but also carry additional information about the user or the context of the link. This information can be used to personalize the user experience within the app. For example, a deferred deep link could take a user to a specific product page within an e-commerce app and also provide information about a promotion that the user is eligible for. Deferred deep links are typically used in marketing campaigns to deliver personalized experiences to users.

How do you create a deep link in HTML?

You can create a deep link in HTML by adding an anchor tag with a specific target location. Here’s an example:

<a href=”https://example.com/page#section”>Click here to go to the section</a>

In this example, “https://example.com/page” is the URL of the webpage, and “#section” is the ID of the section you want to link to. To create a deep link, you simply add a “#section” to the end of the URL in the “href” attribute of the anchor tag.

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April 3, 2023
How to download Instagram videos?
Instagram does not allow users to download videos directly from the platform, but there are a few ways to download Instagram videos. Here are some methods:

Method 1:

Download using a video downloader website:

Many websites allow you to download Instagram videos. Here’s how to download Instagram videos using a video downloader website:

Also Read: How to link Instagram to TikTok?

Step 1: Open the Instagram app and find the video you want to download.

Step 2: Click on the three dots in the upper right corner of the video and select “Copy Link.”

Also Read: How to add YouTube links to the Instagram story?

Step 3: Go to a video downloader’s website, like “Snapinsta,” and paste the link into the search bar.

Step 4: Click download, and the video will be downloaded to your device.

Also Read: How To Turn Off Vanish Mode On Instagram?

Method 2:

Download using a third-party app:

Here’s how to download Instagram videos using a third-party app:

Many third-party apps allow you to download Instagram videos. Here are some popular ones:

Video Downloader for Instagram: This app is available on iOS and Android. It allows you to download videos from Instagram by copying the video link and pasting it into the app.

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InstaSave: This app is available for Android and allows you to download Instagram videos by copying the video link and pasting it into the app.

Method 3:

Use a screen recording tool:

If the above methods don’t work, you can use a screen recording tool to record the video as it plays on your screen. Here’s how:

Step 1: Open the Instagram app and find the video you want to download.

Step 2: Start a screen recording on your device (the method varies by device).

Step 3: Play the Instagram video and let it play in full.

Step 4: Stop the screen recording and save the video to your device.

It’s important to note that some of these methods may violate Instagram’s terms of service, and downloading copyrighted content without permission is illegal. Make sure you have the necessary rights to the content before downloading.

Also Read: How to create a QR code for a URL?

FAQs

How to download Instagram reels?

There are several ways to download Instagram reels, and I’ll outline some of the most common methods:
- Using a third-party app: Many third-party apps allow you to download Instagram reels. Some popular ones include InSaver, Video Downloader for Instagram, and InstaSave. To use these apps, copy the link to the reel you want to download, paste it into the app, and follow the instructions to download the video.
- Using an online downloader: Several websites allow you to download Instagram reels. Some popular ones include InstaDownloader, InstaOffline, and DownloadGram. To use these websites, copy the link to the reel you want to download, paste it into the website, and follow the instructions to download the video.
- Using the built-in download option: Instagram has recently added a built-in download option that allows you to download your reels. To use this feature, open the reel you want to download, tap the three dots in the top right corner, and select “Save Reel.” The reel will be saved to your camera roll.
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March 31, 2023
How to block a URL in Chrome?
In today’s world, the internet has become an integral part of our daily lives. With just a few clicks, we can access a vast amount of information and connect with people from all over the world. However, there may be times when you want to block access to certain websites, either for productivity purposes or to protect yourself or others from harmful content.

In this regard, Chrome offers several ways to block specific URLs, whether it’s using extensions or built-in features. In this article, we’ll explore these methods in detail, so you can easily block any website that you want in Chrome. So, if you’re looking to increase your productivity or protect yourself from harmful content, read on to learn how to block a URL in Chrome.

How to block a URL in chrome using an extension?

Using extensions to block websites on Chrome is a simple and efficient method. It is suitable for Windows, Linux, and macOS users and often provides additional features that enhance the browsing experience.

Here’s how to block a URL in chrome using the BlockSite extension:

Step 1: Go to the Chrome web store and search for the BlockSite extension.

Step 2: Click the Add to Chrome button on the top right and wait for the extension to finish downloading.

Also read: How to create a vanity URL?

Step 3: After the download is finished, BlockSite will be automatically added to your list of Chrome extensions.

Step 4: Open the website you wish to block, click the BlockSite icon from chrome extensions, and then choose “Block this site”.

Also read: How to create a QR code for a URL?

Alternatively;

Step 5: You can also block a website URL by navigating to the BlockSite dashboard. Simply go to the Block Sites tab, and you’ll see a field where you can enter the URL of the websites you want to block.

Additional features of BlockSite include:

In addition, BlockSite offers several features for Google Chrome users. These include:
- Focus mode: It allows you to temporarily block websites by setting a timer. You can also set intervals between focus modes to browse without restrictions whenever you want to take a break.
- Block by words: This lets you block websites containing specific words or phrases in their domain name or URL.
- Categories: This allows you to block many sites of the same type, such as adult, social, news, sports, and gambling.
- Redirect: This lets you redirect any blocked websites to a different address based on your configuration.
- Scheduling: This allows you to block access to websites within a specific schedule you choose.
The free version of BlockSite allows you to add up to three websites to your block list. However, if you require unlimited blocks and access to more advanced features such as password protection and a custom block page, you may want to consider using its premium plan. The premium plan starts at $3.99/month.

Also read: How to Shorten a link using a URL shortener?

How to block a URL in chrome using the SafeSearch feature?

The SafeSearch feature in Chrome is primarily designed to filter out explicit content from your search results, but it can also be used to block websites.

Here’s how you can use SafeSearch to block websites on Chrome:

To enable this feature on your Google account on your computer, you need to access the preferences. Check the box next to “Turn on SafeSearch” and then scroll to the bottom of the webpage to click on the “Save” button.

Also read: How to create a call to action using a URL shortener?

FAQs

What is the best URL blocker?

The best website blocker depends on your specific needs and preferences, but some popular options include Cold Turkey, Freedom, and BlockSite.

Can I block myself from a website?

Yes, you can block yourself from a website using a website blocker or an internet filter. You can set up the blocker to prevent access to the website during specific times or block it altogether. This can be helpful if you have a habit of spending too much time on a particular website and need to limit your access to it.

How do I block a website in Chrome mobile?

Here are the steps to block a website on Chrome mobile:
1. Open the Google Play Store and download a website blocker app such as “BlockSite” or “Stay Focused.”
2. Once installed, open the app and tap on the “+” icon to add a new site to block.
3. Enter the URL of the website you want to block and tap “Add.”
4. You can also set a time limit for the block, or block the website permanently.
5. Once you’ve set up the block, the website will be inaccessible on your Chrome mobile browser.
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March 30, 2023
10 best A/B testing tools for click & conversion analytics

What are A/B testing tools?

A/B testing tools allow users to compare two or more products, designs, or items side by side to determine which one receives more attention from the audience. This testing can be applied to a variety of elements such as written copy, advertisement design, email subject lines, and anything else is presented to an audience.

Marketers do A/B testing to observe the clicks, conversions, and reach to analyze the outcome of the campaign. The goal is to assess the results and compare the performance of two or more elements to determine the best performing one.

Have you ever thought about why marketers rave about A/B testing? Well, most beginners hear the term “A/B testing” and fail to comprehend what it is and how they can utilize it.

Since link management is a crucial area of online marketing, A/B testing of URLs is imperative to a successful digital marketing campaign.

This article will highlight the A/B testing tools in two sections.
a) The first section showcases the best A/B testing tools with A/B testing as their prominent feature.
b) The second section showcases URL trackers with the A/B testing feature.
This will help you figure out what A/B testing is and how experts use A/B testing in modern-day digital marketing.

Before I dig deeper into A/B testing tools, let me give you an overview of the A/B testing.

Why should we do A/B tests?

Over time, I learned that every content marketer, affiliate marketer, and the digital marketer does A/B testing in some form or shape.

It could be a blog’s sidebar banner, email copy, Facebook image ad, YouTube thumbnail, or URL performance tracking – A/B testing is crucial to analyzing the audiences’ liking.

Therefore, marketers need to conduct A/B testing at some point in their marketing journey.

However, if you need some crystal clear reasoning for trying the A/B testing, here are seven reasons for using A/B testing:

i. Increased Conversions

It can help increase conversions by providing insights into what works best for your audience. By testing different variations of elements such as copy, CTA’s design, and layout, you can determine what resonates with your target audience and increase conversions.

ii. Improved User Experience

By conducting A/B tests, you can make informed decisions about what works and what doesn’t, ultimately leading to an improved user experience. As a result, the customer satisfaction goes up.

iii. Data-driven Decisions

It provides data-driven insights into what is and isn’t working, allowing you to make informed decisions about your marketing strategy. By relying on data instead of intuition, you can be more confident in your decision-making.

iv. More Engagement

A/B tests can help you determine what resonates with your target audience and increase engagement. By testing different elements of your content, you can find what resonates with your audience and create more engaging content.

v. Better Understanding of Customer Needs

By conducting A/B tests, you can gain a better understanding of what your customers want and need. This information can help you create better products and services that meet their needs.

vi. Optimized Marketing Spend

By using split testing, you can optimize your marketing spend by determining what is most effective. This can help you maximize your return on investment and save money in the long run.

vii. Better ROI

Ultimately, the goal of this strategy is to increase ROI. By making data-driven decisions, you can optimize your marketing strategy, increase conversions, and improve overall performance, leading to a higher return on investment.
Also Read: 7 Ways to Increase CTR for Better Conversion on the Website

5 Best A/B Testing Tools

If you are looking for a tool with A/B Testing as their primary feature then take a look at five of the best A/B testing tools in the market:

1. Optimizely

The first tool in our A/B testing tools list is Optimizely. It is a complete CRO suite with a number of tools to take your digital marketing campaign to the next level. Optimizely allows marketers and webmasters to optimize websites and landing pages.

It’s a powerful marketing and engagement tools hub that allows users to implement visual editing without coding, page optimization, audience segmentation, and advanced targeting.

Moreover, it’s one of the industry’s leading platforms to deliver personalized messages and product recommendations to multiple segments of the audience.

Optimizely has mainly focused on large enterprise-level clientele. It goes all-in on offering web optimization and experimentation. However, customers could also utilize mobile apps and messaging services to run experiments.

As far as the pricing is concerned, it’s quoted upon application.

2. Omniconvert

Omniconvert is a SAAS platform that provides businesses with a variety of software tools to help them transform data into effective growth strategies. The main features of Omniconvert are split URL testing, A/B testing, personalization, stacked tests, overlays and popups, advanced segmentation, and unlimited CSS & JS editor.

One of their main conversion optimization sections/features is Explore, which Omniconvert proudly refers to as “the CRO tool for developers,” thanks to its many specialist features.

One of the most notable features of Explore is the unlimited CSS and JS editor, which provides complete control over the coded variations in use. This feature allows developers to optimize the code for loading times, which is crucial when tests are running.

Additionally, Explore is equipped with a CDN cache bypass, which ensures that all tests run live immediately. This feature is particularly important because cached versions of a site can skew results and lead to unreliable data.

Another fantastic feature of Explore is stacked testing. Once a winning variation has been identified, it is automatically set as the default for continued testing, ensuring reliable data collection over time.

These features all work together to create a platform that is ideal for developers looking to optimize and improve their digital brand’s conversion rate.

The pricing starts at $167 per month.

3. VWO Testing

Another great A/B testing tool is VWO. It offers a comprehensive set of conversion rate optimization (CRO) tools that assist brands and marketers in optimizing their website pages and content. It includes various testing tools such as A/B testing, multivariate, and split URL experiments, a visual editor for creating variations without coding, and advanced targeting and segmentation options.

VWO also has unique features like behavioral segmentation and asynchronous coding, which improves the performance of tests and avoids common issues with A/B testing software.

Overall, VWO is a great option for those looking for an almost-enterprise CRO system at a more reasonable cost.

The pricing for plans with an A/B testing feature starts at $199 per month.

4. AB Tasty

AB Tasty is a robust A/B testing tool that provides a wide range of testing tools and features that make it a suitable option for those looking for an efficient and user-friendly platform.

In addition to traditional A/B split and multivariate testing options, the platform also offers funnel testing, which allows you to experiment with changes across several pages at once.

Moreover, to ensure the validity of test results, AB Tasty provides a real-time view of your tests, enabling you to make informed decisions based on the insights derived from your tests.

What sets AB Tasty apart from other A/B testing tools in the market is its intuitive drag-and-drop editor. Although other A/B testing platforms have editors like this, AB Tasty’s editor is more efficient and user-friendly, enabling you to work seamlessly without getting in the way of your workflow.

To get the prices, ask for a quote.

5. Adobe Target

Adobe Target is a high-end personalization platform designed for enterprise use and comes equipped with the A/B testing feature. It also provides features like automated personalization, mobile app optimization, and recommendations based on customer data and behavior.

The platform follows a three-step process for experimentation, where you create a variant, target a specific audience segment, and customize your goals and settings for the test.

It is popular among enterprise brands due to the self-learning algorithms in Adobe Target. These algorithms continually analyze visitor behavior and content to produce optimal results, adjusting content in real time for customer satisfaction.

Request a demo to get the quote.

Also Read: How to Do A/B Testing the Easy Way: Step-by-Step Guide

5 Best URL shorteners for AB Testing

A/B testing can also be conducted through URL shorteners as well as which URLs perform better. Therefore, A/B testing is a crucial marketing technique used to improve conversions and engagement in digital marketing. Here are five of the best URL shorteners with A/B testing features:

1. Replug

Replug is the best a/b testing tool amongts other URL shorteners. It also offers several other features such as branded URLs, URL tracking, UTM codes, bio links, SMS marketing, QR code marketing, lead generation, and retargeting.

It’s a complete link management suite to manage your short URLs and elevate your social media engagement and marketing. Additionally, Replug has a Chrome extension for managing your short links without logging in to your Replug account.

As far as the pricing goes, the Replug Basic plan costs $15 per month (on annual pricing) and the next up is the Professional plan which costs $39 per month. However, the Agency plan is priced at $63 per month. You can start with a 14-day free trial account with no credit card required.

2. Sniply

Sniply is also a URL shortener for marketers, influencers, and bloggers. It comes with a URL analytics feature to track your target audience through URL tracking. The key features include custom URL shortening, click tracking, call-to-actions, CTA tracking, custom domains, link customization, A/B testing, content discovery, and more.

The call-to-action buttons that appear associated with the URL campaigns show up when users click on the short links and visit the destination pages. It allows marketers and bloggers to drive extra website traffic from social media by sharing even others’ content.

Furthermore, the users could test the different variations of destination URLs for CTAs to analyze the performance.

3. Pixelfy

Pixelfy is yet another popular URL shortener tool that offers several URL management features such as URL shortening, deep linking, A/B testing, campaign tracking, QR codes, retargeting, and analytics.

Social media influencers and bloggers could track clicks on their short links and analyze the link campaign performance. Furthermore, the A/B testing feature plays an integral role in evaluating different links to see which ones work best. l

Moreover, users could use geo-targeting to target users based on countries or regions and use the retargeting feature to connect with the audience that clicks on the short URLs on social media platforms.

4. ClickMeter

ClickMeter is a powerful short link tool that helps digital marketers, affiliate bloggers, and social media influencers with creating, monitoring, and tracking URLs for understanding audience behavior and improving conversion rates.

Other features include URL shortening, branded domains, A/B test link rotation, and conversion tracking. Furthermore, ClickMeter works best for marketers and bloggers with content-heavy blogs and websites monetized with multiple affiliate marketing programs.

Moreover, it also helps social media influencers and gurus that use social media marketing channels to engage the audience and promote their products across different social networks.

5. Cutly

Cuttly is a well-known link management tool that offers URL management services. The features it provides are URL shortening, A/B testing, QR code generator, UTM tracking, custom domain, advanced targeting, API access, and real-time analytics.

While this tool provides extensive link management solutions, users can monitor clicks on shortened URLs and measure the effectiveness of their marketing campaigns.

Furthermore, this platform has a rather user-friendly interface, which makes it easier for beginner marketers and bloggers to play around with it.

A/B testing tools FAQs

Let me answer some of the burning questions about A/B testing:

Which tool is used for A/B testing?

A/B testing has a wide spectrum when it comes to online marketing. There are different types of A/B testing that marketers perform, for instance, A/B testing on images, links, CTAs, etc.

Therefore, it’s essential to determine what the goal is and what you want to achieve with your A/B testing, then you could choose the right tool for the job.

How long should we run ab testing?

It’ll be unfair a cap the A/B testing campaign to a specific period because it may vary from campaign to campaign.

However, it’s important to run the A/B testing for at least a few weeks and give all the cases equal time, attention, and exposure to find the best results.

How do A/B testing tools work?

The basic idea is the same for every type of A/B testing tool. However, the only difference is what you’re trying to achieve with your testing.

The way A/B testing tools work is that they allow users to test two cases, meaning let the cases expose to the audience and track the performance to see which ones get more attention.

For instance, Replug’s A/B testing feature helps users drive traffic to multiple web sources to see how visitors react to it.

What questions can A/B testing help me answer?

It mostly depends on several factors and the questions may be different for each person or brand. However, the fundamental purpose of A/B testing remains the same – it helps people identify which option the audience likes the best, for instance, case A or case B.
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What is TikTok Pixel?: Learn To Set Up TikTok Pixel

What Are Tracking Pixels & How Do They Work?

March 29, 2023
What Is a TikTok pixel & learn how to set it up
What is a TikTok Pixel?

TikTok Pixel is a tracking pixel code on your website to track conversion events. It also helps advertisers track user behavior on their website after clicking on a TikTok ad.

It is similar to the tracking pixels used by other social media platforms, such as Facebook Pixel. With the Pixel installed, you can track everything from page views to purchases, allowing you to understand your audience better and tailor your TikTok ads accordingly.

If you want to make a splash on TikTok and maximize its potential as an advertising platform, you need to jump on the pixel bandwagon.

But setting up the TikTok Pixel can be a head-scratcher, especially if you’re new to digital marketing.

That’s why we’ve created this comprehensive guide that walks you through everything you need to learn about the TikTok Pixel – what it is, how it works, and step-by-step instructions on how to set it up.

Whether you’re a seasoned digital marketer or new to TikTok advertising, this guide will provide the details and tools you need to set up TikTok pixel on your website. And you’ll be ready to start measuring your conversions in no time!

Also Read: How to Build a TikTok Marketing Strategy for Your Business?

Why use a TikTok tracking pixel? What is the TikTok Pixel used for?

Well, there are several reasons.
- First and foremost, TikTok Pixel helps you with TikTok analytics and measures the effectiveness of your ad campaigns. Let’s say you’re running a TikTok ad campaign to promote a new product on your website. By using it, you can see how many people have clicked on your ad, visited your website, and how many of them made a purchase. This information can help you determine the ROI of your ad campaign and whether it’s worth continuing to invest in.
- Secondly, it allows you to optimize your ad campaigns. Using the data collected by it, you can identify which ads are performing well and which ones aren’t. For example, if you see users spending more time on a particular page of your website after clicking on an ad, you can use that information to create more ads that drive users to that page.
- Finally, it enables you to retarget users. Let’s say someone visits your website after clicking on a TikTok ad, but needs to make a purchase. With TikTok Pixel, you can retarget that user with a follow-up ad tailored to their interests. For example, you could show them an ad for the product they were looking at on your website.
Benefits of using TikTok Pixel

Here are some of the fantastic benefits that TikTok Pixel offers to advertisers.
- Track Conversions
  It allows you to track user actions on your websites or apps, such as purchases, form submissions, and downloads. This data can be used to measure your advertising campaigns’ effectiveness and identify improvement opportunities.
For example, a hotel chain can use TikTok Pixel to track bookings made by users who clicked on their ads, helping them to calculate the return on their ad spend.
- Create Custom audiences
  With TikTok’s Pixel, you can create custom audiences based on user behavior on your website or app. This allows you to target users who have already shown an interest in your product or service and are more likely to convert.
For example, a skincare brand can create a custom audience of users who have visited their website in the past 30 days but have yet to purchase it. They can then display ads to this audience on TikTok, promoting a special offer to incentivize them to buy.
- Optimize campaigns
  It allows you to optimize your campaigns for specific objectives, such as conversions or clicks. This means the platform will automatically adjust your campaign settings to deliver the best results based on your chosen goal.
For example, if you’re running a campaign to drive website traffic, you can optimize your TikTok ad delivery to show your ads to users who are likely to click through to your site.
- Enhanced ad retargeting
It also enables you to retarget visitors who have interacted with your brand in the past, such as users who have visited your website or engaged with your TikTok ads. This helps to keep your brand top of mind and can increase the likelihood of conversion.

Let’s take Retargeting ad examples of a clothing brand that uses TikTok Pixel to track the pages a user visits on their website and use this information to display ads for specific products to that user on TikTok.
- Attribution modeling
  It allows you to attribute conversions and other user actions to specific advertising campaigns, ad groups, or even individual ads. This helps you to understand which of your campaigns are driving the best results and make data-driven decisions about where to invest your ad budget.
How does TikTok Pixel work?

TikTok Pixel works by placing a small code on your website or app. This code is a snippet of JavaScript that will run on every page of the website where it’s installed.

Once the Pixel is installed, it will start collecting data about user behavior, such as page views, sign-ups, and purchases. This data is then sent back to TikTok, where you can access it through your TikTok Ads Manager to gain insights into the TikTok analytics and ad campaign’s performance and optimize it for better results.

How to set up your TikTok Pixel?

Setting up your Pixel is relatively simple. Here’s the step-by-step process on how to do it.

Step 1: Create a TikTok Ads account

Go to the TikTok business homepage and click “Create now” to create your account.

Step 2: Sign up

Sign up with your email address, phone number, or TikTok account.

Step 3: Set up your Pixel

After logging in to your account, click Event under “Assets” in TikTok Ads Manager. Then choose Web Events.

Step 4: Name your Pixel

Give a name to your Pixel that will help you remember its purpose. For instance, if you’re using it to track conversions on your website, you can name it “Conversion Pixel”.

The maximum character length for a Pixel name is 128 characters, including spaces.

After naming, select TikTok Pixel as your connection method.

Step 5: Add the Pixel to your website

To add the Pixel to your website, you can either manually install the TikTok Pixel code on your website or use a tag manager like Google Tag Manager to add the Pixel.

Also Read: Find Your Google Pixel ID

Step 6: Test your Pixel

After adding the Pixel to your website, test it to ensure it works correctly. You can do this using the TikTok Pixel Helper, a Chrome extension that helps verify your Pixel.

Step 7: Set up your events

Once you’ve verified that your Pixel is working correctly, you must set up the events you want to track. TikTok Pixel supports a range of standard and custom events you can follow on your website.

Step 6: Verify and publish your Pixel

After setting up your events, you should verify your Pixel to ensure it tracks events correctly. Once you’ve verified your Pixel, you can publish it and start tracking data.

And that’s it! Your TikTok Pixel is now set up, and you can start tracking conversions and optimizing your TikTok Ads for better performance.

You might also like: Lead Generation with Retargeting pixels

How to install TikTok Pixel?

To install the Pixel on your website, add the pixel code to your website’s header section. This code is provided to you when you create your Pixel in TikTok Ads Manager.

Here’s the step-by-step process to install the Pixel:

Step 1: Go to your TikTok Ads Manager account and click “Assets” in the left-hand menu.

Step 2: Click “Pixels” and “View Pixel.”

Step 3: Copy the pixel code that’s provided. Or you can download it as well by clicking on ‘Download Pixel Code.’

Your pixel base code will look like this:

Step 4: Add the pixel code to the header section of your website. Website headers start with the <head> tag and close with the </head> tag.

For example:

<!—Example___><!DOCTYPE html > <head> “INSERT TIKTOK PIXEL CODE HERE” </head></html>

Step 5: Save your changes.

And that’s it! Your Pixel Code is now installed on your website, and you can start tracking conversions.

Also Read: Find Your Quora Pixel ID

How to uninstall TikTok Pixel?

If you want to uninstall TikTok Pixel, remove the pixel code from your website’s header section. Here are the steps:

Step 1: Go to your website’s code editor and navigate the header section.

Step 2: Delete the Pixel code.

Step 3: Save your changes.

And that’s it!

Also Read: Find Your Twitter Pixel ID

How to track TikTok Ads: TikTok Pixel VS Custom Tracking Solution

Some advertisers prefer a custom tracking solution, which can offer more flexibility and control over the tracking process. With a custom tracking solution, advertisers can track specific events unique to their business and tailor their tracking to their particular needs. This can be very useful for companies with complex sales funnels or multiple conversion points.

So which option is better – the TikTok Pixel or a custom tracking solution? The answer to this query will vary depending on various factors, including the size of your business, the complexity of your sales funnel, and your overall ad strategy.

One of the significant pros of using TikTok Pixel is that it’s an all-in-one solution that’s easy to set up and use. You don’t need technical skills to install it, and it works seamlessly with TikTok’s advertising platform. Once it’s installed, you can start tracking conversions right away. It also offers a variety of conversion events you can follow, such as add-to-cart, checkout, and registration, which gives you a comprehensive understanding of how users interact with your website.

By using the pixel, you can optimize your campaigns and ensure that you get the best possible results for your advertising efforts.

Also Read: Find Your LinkedIn Pixel ID

Track Pixels Using Replug URL Shortener

Replug URL shortener offers multiple features such as bio links, deep links, A/B testing and others. One of the features marketers can make most of is the feature of retargeting ad pixels. For this, you just need to run a retargeting campaign for the selected shortened link. It will fire a pixel to the selected socials.
Before you create a retargeting campaign, you need to create a shortened link.
Once done creating a shortened link then move on with the process to create a retargeting campaign in Replug.
In order to retarget your audience in Replug Tool which is coming through the shortened links, your pixels must be placed on those shortened links.

To do so, navigate to the right top corner, click your name to open the settings menu, and further click on Retargeting Pixels to add your Tiktok Pixel.

Then on the new window, click on “Add a Pixel” which will open up a pop window, select the desired social network i.e. TikTok in this case and add your Pixel ID and click save.
Amazing thing about Replug is that you can add multiple retargeting pixels to the same short link.

Why do websites use TikTok trackers?

Now, when it comes to TikTok trackers, websites use them because TikTok is a massively popular social media platform. Many websites want to take advantage of this popularity by integrating TikTok content into their site, such as embedding TikTok videos or allowing users to share TikTok content directly.

To do this, websites must use TikTok trackers to gather user data and track their behavior. This data can be used to optimize the user experience by recommending more relevant TikTok content to users based on their interests and behaviors.

In addition, using TikTok trackers can also provide insights into how users interact with TikTok content on the website. For example, website owners can see which TikTok videos are getting the most views and engagement and use this data to inform their content strategy and improve their overall performance.

It can help websites to monetize their content more effectively. By tracking user behavior, websites can better understand their audience and target ads more effectively. This can increase the likelihood of users clicking on ads, generating revenue for the website owner.

Those are some of the reasons why websites use TikTok trackers. While there are certainly valid concerns about user privacy and data protection, it’s clear that there are also many benefits to using trackers that can help websites to offer a better user experience and monetize their content more effectively.
Also Read: Find Your Pinterest Pixel ID

Best practices for TikTok conversion tracking

If you’re looking to use TikTok conversion tracking, there are a few best practices you should keep in mind to ensure you’re getting the most out of your efforts. Here are a few points to help you get started:
- Set clear goals: Before you start tracking conversions on TikTok, you must have a clear idea of what you want to achieve. Whether you’re looking to drive more traffic to your website, increase sales, or boost brand awareness, having a specific goal in mind will help you to track and measure your progress more effectively.
- Use the right tracking tools: TikTok offers a range of tracking tools that can help you to measure your conversions and track the effectiveness of your campaigns. Be sure to use these tools to their fullest extent, and consider integrating them with your existing analytics and reporting tools for a more comprehensive view of your performance.
- Test and optimize your campaigns: Like any marketing campaign, TikTok conversion tracking requires testing and optimization to ensure you get the best results. Try experimenting with different ad layouts & formats, targeting options, & messaging to see what works best for your audience. Use the data from your tracking tools to inform your decisions.
- Monitor your metrics regularly: To get the most out of your TikTok conversion tracking efforts, it’s essential to monitor your metrics periodically and make adjustments as needed. Keep an eye on your click-through rates, conversion rates, and other key performance indicators, and use this information to make data-driven decisions about optimizing your campaigns.
- Consider working with a TikTok partner: If you’re new to TikTok conversion tracking or need help optimizing your campaigns, consider working with a TikTok partner. These companies specialize in helping businesses to achieve their goals on TikTok and can offer expertise in maximizing your efforts.
Interested in using TikTok Pixel in your marketing strategy?

We’ve covered a lot of ground, from what TikTok Pixel is, to how it works and the step-by-step guide to help you quickly get started.

However, TikTok Pixel is not the only advertising tool available. If you want to take your advertising game to the next level, consider exploring Replug’s Link Retargeting Pixels.

With Replug, you can track and retarget every link you share online, turning your content into a powerful advertising tool. So why not check it out and see how it can help your business grow?

FAQs

Why does TikTok get glitchy?

There can be a few reasons why TikTok gets glitchy. It could be due to an outdated app version, poor internet connectivity, or a bug in the app itself. Sometimes, restarting the app or clearing the cache can resolve the issue. If the problem continues, you can try uninstalling and reinstalling the app or contacting TikTok support for assistance.

What are some alternatives to TikTok Pixel?

While TikTok Pixel is a powerful tool for tracking conversions and optimizing ad campaigns, there are a few alternatives that you can consider if you’re looking for something different. For example, Google Analytics offers robust tracking capabilities and can be integrated with other Google marketing tools like Google Ads.

Facebook Pixel is another popular option for tracking conversions and measuring the effectiveness of Facebook ads. Additionally, third-party tracking tools can provide various tracking and analysis features. Ultimately, the right tool for you will depend upon your specific needs and goals, so it’s worth exploring a few different options to find the one that’s best for your business.
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How to Add Instagram Link to Facebook Bio?
If you’re looking to promote your Instagram profile and boost your online presence, adding your Instagram link to your Facebook bio can be a highly effective strategy. By doing so, you can reach a broader audience and potentially attract more followers, which can help you take your social media game to the next level.

In this guide, we’ll explore the steps involved in adding an Instagram link to your Facebook bio on both computer and mobile devices, as well as some tips on how to make the most of this feature.

Also Read: How to link Instagram to TikTok?

How to add Instagram link to Facebook bio on a mobile device?

Here’s a step-by-step guide on how to add your Instagram link to your Facebook bio on a mobile device:

Step 1: Open the Facebook app on your mobile and tap your profile icon.

Also Read: How to add YouTube links to Instagram story?

Step 2: Tap the “edit profile” button.

Step 3: In the edit profile section, scroll down to the “links” section and tap “edit”.

Also Read: How To Turn Off Vanish Mode On Instagram?

Step 4: Tap the “add social link” button.

Step 5: Tap the “platform” button and choose Instagram from the list.

Step 6: Enter your Instagram account “user name” and tap save.

Also Read: How to Change Facebook URL on Mobile and Desktop?

Turn your bio links into click-boosting machines

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How to add Instagram link to Facebook bio on a computer device?

Step 1: Log in to Facebook on your computer browser.

Step 2: Click on your profile name on the top left side.

Step 3: Click “about”, then “contact and basic info”

Also Read: How to Quickly Increase Social Media Conversions in 2022

Step 4: Click the “add website button” under the “website and social links” section.

Step 5: Paste your Instagram URL in the URL field and click save. You’ll have your Instagram link in the Facebook bio.

Also Read: 15 Proven Facebook SEO Techniques To Increase Brand Visibility

FAQs

How to add Instagram link to Facebook post?

To add an Instagram link to a Facebook post, follow these steps:
1. Open Facebook and start creating a new post.
2. Click on the “Add a link” option located below the post text box.
3. In the link field, paste the URL of your Instagram profile.
4. Wait a moment for the link preview to generate. You should see a preview of your Instagram profile with your profile picture and a brief description of your account.
5. If you want to customize the link preview, you can click on the preview image and edit the title, description, and image thumbnail.
6. Once you’re satisfied with the link preview, you can add any additional text to your Facebook post and then click the “Post” button to publish your post.
That’s it! Your Facebook post should now contain a clickable link to your Instagram profile.

Also Read: How to add utm code to the URL using a link shortener?

Why can’t I see my Instagram link in my Facebook bio?

If you cannot see your Instagram link in your Facebook bio, make sure you have added it correctly by following the steps above. Also, check that your Instagram account is not set to private, as private accounts cannot be linked to Facebook bios.

Why is my Instagram link not clickable in my Facebook bio?

If your Instagram link is not clickable in your Facebook bio, it may be because you have not entered the link correctly, or your Instagram account may be set to private.

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How to do A/B testing the easy way: step-by-step guide
A/B testing, also known as split testing, is a technique used by marketers and web developers to compare two or more variations of a website or marketing campaign to determine which version performs better.

In A/B testing, traffic is split between the different variations, and the results are measured to see which version has a higher conversion rate, click-through rate, or other key performance indicators. By using data to make informed decisions, A/B testing can help improve the effectiveness of websites, email campaigns, ads, and other marketing efforts.

However, to get the most out of your A/B testing efforts, it’s important to have a clear and organized approach. One way to achieve this is by using a URL management tool. By using shortened URLs, you can easily track clicks and engagement rates for each variation, and make data-driven decisions about which version to roll out to your audience.

In this guide, we’ll walk you through the process of A/B testing step by step, while incorporating a URL shortener tool to streamline your testing efforts. Let’s get started!

How to do AB testing using a link management tool?

Replug is a great choice as a A/B testing tool for anyone looking. Along with effective A/B testing, Replug offers advanced features such as link customization and analytics, retargeting, deep linking and call-to-action overlays, which can help boost your conversions even further.

Plus, with easy integration with popular tools like Google Analytics and social media platforms, Replug can be seamlessly integrated into your existing marketing stack.

Step 1: Sign in to Replug or create an account for free.

Step 2: On the main dashboard click “select your campaign” under “create quick Replug link” to choose a campaign name.

Note: If you are new to Replug you need to create a campaign name first. To do so, go to “Manage” and click “campaigns” then “new campaign.”

Step 3: Once created or selected a campaign, paste the original link on which you want to perform the AB test in the “URL to shorten” section under the “select your campaign” section.

Step 4: Click create to first create a shortened version of your link.

Step 5: Click the edit icon to customize your link.

Step 6: To enable A/B Testing, toggle the AB testing slider button before saving your link. Doing so will automatically set your destination URL as the first A/B Testing link with 100% weightage.

To add more URLs, simply click on the “Add Destination Link” button.

Also Read: UTM Tracking Through Replug

Step 7: You can allocate different weightage to each URL, provided that the total weightage adds up to 100%.

Additionally, you can use the “Equalize Weights” button to evenly distribute the weightage among all the URLs.

Step 8: Now that you’ve enabled the A/B Testing feature, click the update button and you’re all set to save your branded link.

Start grabbing your audience’s attention by sharing your Replug link.

Also Read: How to add UTM parameters?

Important Points:
- The Weightage does not depend on the previous visits or clicks and also does not strictly constrained.
- The final destination URL is selected based on the defined weightage every time the short link is.
- Link cannot be saved in A/B Testing if the campaign type is CTA and the mentioned link does not allow Iframe (In order to display a web page inside another website, we make use of the iFrame. The source website must allow showing their website content in an iframe. If the source website doesn’t allow an iframe header, Replug shows a warning while creating CTA Campaigns)
Also Read: What is a Tracking URL and How Does it Work?

FAQs

How can A/B testing help me improve my marketing campaigns?

A/B testing allows you to test and optimize different versions of your marketing campaigns to find out what works best for your audience. This can help you improve click-through rates, and conversions, and ultimately drive more revenue or leads.

How is the final destination URL selected in A/B testing?

The final destination URL is selected based on the defined weightage every time the short link is clicked. This ensures that each URL gets a fair chance of being clicked and the A/B testing results are accurate.

Does the weightage in A/B testing depend on previous visits or clicks?

No, the weightage in A/B testing is not dependent on previous visits or clicks. Instead, you can allocate different weightage to each URL, ensuring that the total weightage adds up to 100%.

Can I allocate different weightage to each URL in A/B testing?

Yes, you can allocate different weightage to each URL in A/B testing, ensuring that the total weightage adds up to 100%. This allows you to test multiple versions of your content and find out what works best for your audience.

How do I interpret the results of my A/B testing in Replug?

You can view the results of your A/B testing campaigns in Replug’s dashboard, which shows you the click-through rates and conversions for each URL. This can help you determine which version of your content is more effective and make data-driven decisions.

Also Read: How to use A/B testing with Replug links

How often should I run A/B testing on my links and campaigns?

The frequency of A/B testing depends on your goals and the amount of traffic you receive. As a general rule, it’s a good idea to test your campaigns regularly and make adjustments based on the results.

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