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  • What is RSS Feed and Why Should I Create One?

    What is RSS Feed and Why Should I Create One?

    Are you tired of manually checking multiple websites for updates on your favorite topics? Do you wish there was a simpler way to stay informed without getting lost in the sea of information online? Enter RSS feed, a tool designed to streamline content delivery and help you keep up with your favorite websites and topics. But what exactly is an RSS feed, and why should you consider creating one for your website? 

    In this article, we’ll explore the ins and outs of RSS feeds and show you how this powerful tool can improve your website’s content delivery, increase engagement with your audience, and save you time in the process. So if you’re ready to take your content to the next level, let’s dive in and discover the power of RSS feed.

    What is an RSS feed?

    An RSS feed is a technology that allows websites to automatically syndicate their content to users who subscribe to their feed. In simple terms, it’s a way for websites to push new content to subscribers as soon as it’s published, without the need for users to manually check the website for updates. 

    Here’s an example of how an RSS feed works: 

    Imagine you are an avid reader of a CNN news website that covers a variety of topics. You want to stay up-to-date with the latest news, but checking the website multiple times a day for new articles is time-consuming and inefficient. 

    Therefore, CNN offers RSS feeds for various topics such as top stories, world news, politics, business, entertainment, and more. By subscribing to one or more of CNN’s RSS feeds, users can receive updates on the latest news articles as soon as they are published, without the need to constantly check the CNN website for updates. 

    Other popular news websites that offer RSS feeds include The New York Times, BBC News, and Reuters.

    cnn-rss-feed-example

    In short, an RSS feed is a powerful tool that benefits both website owners and users, by streamlining content delivery and improving the user experience.

    A brief history of RSS feeds:

    The history of RSS feeds dates back to the late 1990s, with the emergence of the Really Simple Syndication (RSS) technology. It was developed as a means to simplify the distribution and aggregation of web content.

    The roots of RSS can be traced back to a format called RDF (Resource Description Framework), which was developed by the World Wide Web Consortium (W3C) in 1997. RDF aimed to provide a standardized way of describing metadata for web resources.

    In 1999, Netscape, a prominent web browser at the time, introduced a simplified version of RDF called RDF Site Summary (RSS). It was created by Dan Libby and Ramanathan V. Guha, and its purpose was to allow websites to easily syndicate their content.

    rss-feeds-history

    The initial versions of RSS were relatively basic, allowing websites to provide a list of headlines and summaries of their articles. However, as RSS gained popularity, new versions were developed to enhance its capabilities. RSS 1.0, based on RDF, offered more flexibility in terms of data representation and allowed for more detailed metadata.

    In 2002, a different version of RSS emerged, known as RSS 2.0. It was developed by Dave Winer and included improvements such as better support for enclosures (allowing the inclusion of multimedia content) and increased compatibility with various web applications and platforms.

    As the popularity of RSS feeds grew, many software applications and online services were developed to facilitate their use. RSS feed readers, also known as RSS aggregators, allowed users to subscribe to their favorite websites and receive updates automatically. Popular feed readers included Google Reader, Feedly, and Netvibes.

    Also read: The Complete Guide to Content Remarketing: 20 Tips and Examples to Re-Engage Audience

    Are RSS feeds still used in 2023?

    Yes, RSS feeds are still widely used in 2023. In fact, RSS feeds have not only endured the test of time but have also evolved into a convenient, efficient, and personalized method of staying up to date with the latest news and developments.

    With RSS, you have the power to curate your own digital universe. Say goodbye to information overload and hello to a carefully crafted newsstand brimming with the sources you love. Customize your subscriptions with ease, effortlessly adding, removing, and organizing your favorite news outlets. What’s more, you can set up automated systems that whisk the latest updates right to your digital doorstep as soon as they hit the digital realm. 

    But it’s not just users who benefit from RSS feeds. Savvy businesses have tapped into the power of RSS as a marketing tool, offering subscription links on their websites or even exclusive promotions through RSS feeds. It’s a win-win situation, allowing businesses to reach wider audiences while still targeting the most engaged and interested customers.

    How RSS works?

    power-of-RSS

    RSS (Really Simple Syndication) works based on a structured XML (Extensible Markup Language) format. Here’s a step-by-step breakdown of how RSS works:

    Step 1: Content Creation

    Website owners or content creators generate new articles, blog posts, or other forms of content on their websites.

    Step 2: RSS feed generation 

    The website’s content management system or specialized software generates an RSS feed that contains the metadata and information about the new content. This includes the title, summary, publication date, and a link to the full article.

    Step 3: RSS feed publication 

    The website publishes the RSS feed file on a specific URL, often indicated as the website’s RSS feed URL.

    Step 4: User subscription 

    Users who are interested in receiving updates from the website subscribe to its RSS feed. They can do this by using an RSS feed reader, which is a software application or online service designed to read and aggregate RSS feeds.

    Step 5: Feed reading 

    The RSS feed reader regularly checks the subscribed RSS feeds for updates. It sends a request to the website’s RSS feed URL to fetch the latest feed content.

    Step 6: Content delivery 

    If there are new articles or updates in the RSS feed, the RSS reader retrieves the content and presents it to the user in a readable format. This typically includes the title, summary, and a link to the full article on the website.

    Step 7: User interaction 

    Users can click on the links within the RSS reader to access the full content on the original website. They can read, share, or bookmark the articles based on their preferences.

    Step 8:  Update notifications 

    RSS readers can be configured to provide notifications or display unread item counts to keep users informed about new content.

    Step 9: Synchronization 

    Some RSS readers offer synchronization across multiple devices, allowing users to access their subscribed feeds from different devices and keep their reading progress and subscriptions up to date.

    The process repeats itself as new content is published on the website. RSS feeds provide a standardized and efficient method for content distribution, enabling users to stay updated with the latest information from multiple sources without the need to manually visit each website separately.

    Also read: How to Unblock Websites: 7 Ways to Access Restricted Content

    How to use RSS feeds to boost productivity?

    Using RSS feeds can significantly boost productivity by streamlining the process of accessing and managing relevant information. Here are some ways to leverage RSS feeds to enhance productivity:


    • Consolidate information


    Subscribe to RSS feeds from your favorite websites, blogs, news outlets, and industry publications. By aggregating content from various sources into a single RSS feed reader, you can access all the updates and news in one central location, eliminating the need to visit multiple websites individually.


    • Efficient information consumption


    RSS feeds allow you to scan headlines, summaries, and key points of articles without visiting the full web page. This enables you to quickly assess the relevance and importance of each item, saving time by focusing on the most essential content.


    • Customized content curation


    Tailor your RSS feed subscriptions to specific topics, industries, or areas of interest. This customization ensures that you receive content that aligns with your needs and eliminates unnecessary noise. By fine-tuning your feed, you can access high-quality information that directly impacts your work or personal interests.


    • Time-saving automation


    RSS feeds deliver updates automatically, eliminating the need to manually check each website for new content. Set up regular intervals for your RSS reader to refresh and fetch updates, ensuring you stay up to date without wasting time on repetitive manual checks.


    • Prioritize and organize


    RSS readers often provide features to categorize and organize feeds. Take advantage of these capabilities to create folders or tags based on topics, importance, or urgency. This helps you prioritize the content you consume and ensures you don’t miss critical updates.


    • Mobile and cross-device access


    Many RSS readers offer mobile apps and cloud synchronization, enabling you to access your feeds and read content across different devices. This flexibility ensures you can stay productive and consume information wherever you are, whether on your computer, smartphone, or tablet.


    • Reduce information overload


    With RSS feeds, you have control over the sources and types of content you consume. By curating a focused selection of feeds, you can avoid being overwhelmed by excessive information. This reduction in information overload enables you to concentrate on what truly matters, improving your productivity.

    By leveraging the power of RSS feeds, you can streamline information consumption, stay informed efficiently, and focus on content that is most relevant to your work and interests. With reduced distractions and improved content management, you can enhance your productivity and make the most of your valuable time.

    Also read: Affiliate Link Tracking To Optimize Your Earnings

    How can I find the RSS feed of a website?

    how-to-find-rss-feed

    To find the RSS feed of a website, you can try the following methods:

    Method 1: Look for the RSS icon

    Many websites that offer RSS feeds display a recognizable RSS icon or a link to their feed. Look for the RSS icon, usually in the header, footer, or sidebar of the website. It typically looks like a square or rectangle with a curved line in the corner resembling a Wi-Fi signal icon.

    Method 2: Check the source code

    Right-click on the website’s page and select “View Page Source” or “Inspect” (depending on your browser). This will open the HTML source code of the webpage. Search for “RSS” or “feed” using the browser’s search function (usually accessible by pressing Ctrl+F or Command+F). Look for URLs containing “RSS” or “feed” that may indicate the presence of an RSS feed.

    Method 3: Use browser extensions or add-ons

    Some web browser extensions or add-ons are specifically designed to detect and display RSS feeds for websites. Examples include “RSS Subscription Extension” for Chrome and “RSSPreview” for Firefox. Install these extensions, and they will automatically scan the webpage for RSS feeds and provide a convenient way to subscribe.

    Method 4: Search the website

    Use the website’s search functionality and enter keywords such as “RSS” or “feed” to see if any relevant results appear. Some websites may have dedicated pages or sections that provide information or links to their RSS feeds.

    Method 5: Utilize online RSS feed directories

    There are online directories that catalog RSS feeds from various websites. These directories can be searched by topic, website name, or keyword. Examples include Feedly,RSS.com, and Feedspot. Enter the website’s name or topic of interest in the search bar of the directory to see if the website’s RSS feed is listed.

    It’s worth noting that not all websites offer RSS feeds, as some have transitioned to other content distribution methods. If you are unable to find an RSS feed for a specific website, it is possible that they do not provide one.

    How to create an RSS feed for a Podcast?

    rss-feed-for-a-podcast 1

    To create an RSS feed for a podcast, you’ll need to follow the steps below:

    Step 1: Choose a content hosting platform

    Choose a podcast hosting platform that offers RSS feed generation as part of its services. Popular options include Libsyn, Podbean, and Buzzsprout. These platforms provide tools to upload and manage your podcast episodes, as well as automatically generate an RSS feed for your podcast.

    Step 2: Sign up and set up your account

    Create an account on your chosen podcast hosting platform. Follow the platform’s instructions to set up your podcast profile, including providing necessary details such as podcast title, description, cover art, and other metadata.

    Step 3: Upload episodes 

    Use the hosting platform’s interface to upload your podcast episodes. Typically, you’ll need to provide the audio files, episode titles, descriptions, and any additional information required. The platform will store and organize your podcast episodes.

    Step 4: Customize settings 

    Configure settings specific to your podcast, such as episode release schedule, episode numbering, categories, and tags. These settings help categorize and promote your podcast effectively.

    Step 5: Verify and preview 

    Review and verify the information and settings for your podcast episodes. Ensure that the episode titles, descriptions, and other metadata are accurate and formatted correctly. Preview how your podcast will appear in the RSS feed.

    Step 6: Obtain the RSS feed URL 

    Once you’ve uploaded your episodes and configured the necessary settings, your podcast hosting platform will generate an RSS feed URL for your podcast. This URL is crucial for distributing and sharing your podcast with various podcast directories and platforms.

    Also read: 7 Content Marketing Techniques to Generate Web Traffic

    Escalate your brand marketing through Replug RSS Automation

    Replug RSS Automation is a powerful feature that can significantly enhance your brand marketing efforts. Here’s how Replug RSS Automation can take your brand marketing to the next level:

    Efficient content distribution: 

    With Replug RSS Automation, you can automatically distribute your content to various channels, including social media platforms, email newsletters, and content aggregators. This ensures that your brand’s message reaches a wider audience without the need for manual sharing and promotion.

    Customized messaging: 

    Replug RSS Automation allows you to tailor your marketing messages based on the specific content being shared. You can add personalized call-to-actions, branding elements, and tracking links to maximize engagement and drive desired actions from your audience.

    Targeted audience segmentation: 

    Through Replug RSS Automation, you can segment your audience based on their interests, preferences, and behavior. This enables you to deliver highly relevant content to specific segments, increasing the chances of capturing their attention and driving conversions.

    Data-driven insights: 

    Replug RSS Automation provides valuable analytics and performance metrics to help you optimize your content marketing strategy. You can track the engagement, click-through rates, and conversions generated from your automated RSS campaigns. These insights allow you to refine your approach and make data-driven decisions to improve your marketing efforts.

    Also read: How to Strengthen Your Social Media Presence Using Replug and ContentStudio

    FAQs

    Is it legal to use RSS feeds?

    Yes, RSS feeds are completely legal to use either for personal or commercial purposes. But, as there is a rule for using anyone’s personal content commercially one must have its owner’s concern and the same goes for RSS feeds. RSS feeds are free and easy to use. That’s why everyone tries to add them to websites. Moreover, all these perks can be achieved if you are using RSS feeds in a legal way.

    Can RSS feeds be tracked?

    RSS feeds can be tracked easily with Replug’s analytics feature. It is the best tool for estimating the traffic on your websites and achieving meaningful data. 

    Are RSS feeds public?

    Yes, RSS feeds are public as they facilitate users. It has a public URL link anyone can access. RSS feeds are unencrypted readable XML files that are acceptable by any platform that supports RSS. Private security functions are not built into RSS feeds

    Can RSS feed have images?

    Yes, Images are the crux of all the content available. Generally, graphical representation gives more captivating looks so images play an important role in content ranking. Content can be of any type like images it can be as written media or audio media even. Images must support all the requirements for uploading like size, quality, and pixels so, it must not affect the performance of the website.

    Does Google use RSS feed?

    Google does use RSS feed indirectly but it doesn’t have any such ranking factor pre-defined in its algorithm. However, you can create an RSS feed on any niche by Google Alerts in the settings option. Its major role is, searching for new and updated content for users to get a high ranking. Google News uses RSS feeds to increase the audience and content visibility. 

    What replaced the RSS feed?

    Yes, it is replaced by new advanced techniques. It is human nature that one is always curious to get into new things and the same goes for this RSS Feeds. Email subscriptions, push notifications, and even social media platforms like Facebook, and Twitter are based on a such algorithm that automatically generates user-demanding content on the basis of previous history. Whereas, RSS Feeds are still vastly used to enable the syndication of their content.

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  • How to Unblock Websites: 7 Ways to Access Restricted Content

    How to Unblock Websites: 7 Ways to Access Restricted Content

    In today’s digital age, the internet has become an essential part of our daily lives, allowing us to access information, connect with others, and conduct business anywhere. 

    However, some websites and online content may be blocked or restricted in certain regions, making accessing the information they need difficult. Being blocked can be frustrating if you’re trying to stream your favorite TV show or access a website for work or research purposes. 

    Luckily, there are several ways to unblock websites and gain access to restricted content. In this guide, we’ll explore seven effective methods for accessing blocked websites and content, so you can get back to browsing the internet freely and securely.

    Why do websites get blocked?

    There are various reasons why websites can get blocked. Some of the common reasons include:

    • Government censorship

    In some countries, the government may block certain websites that they consider to be a threat to national security, or that they deem inappropriate.

    • Workplace or school restrictions

    Employers and schools often use web filters to prevent employees or students from accessing websites that are not related to work or studies.

    • Geo-restrictions

    Some websites may be blocked in certain countries due to licensing agreements or legal restrictions.

    • Website maintenance: 

    Occasionally, websites may be temporarily blocked for maintenance or updates.

    • Hacking and cyber threats 

    Websites that have been hacked or are susceptible to cyber-attacks may be temporarily or permanently blocked to prevent further damage.

    The reasons for website blocking can vary widely, and it’s important to understand why a website has been blocked before attempting to access it using any of the methods mentioned above.

    Also read: How to Block a URL in Chrome?

    How to unblock websites?   

    Here’s how to unblock websites using seven different ways:

    1. Use a VPN

    use-vpn

    If you’re looking for a reliable and secure way to access restricted websites, a Virtual Private Network (VPN) is a great option. A VPN encrypts your internet traffic and routes it through a secure server in another location, making it look like you’re accessing the internet from that location. This not only lets you unblock websites that are restricted in your region, but it also adds an extra layer of security to your online activities.

    VPNs are easy to use, simply download and install a reputable VPN service on your device, select a server location, and connect to the internet. 

    2. Use a Proxy

    use-a-proxy

    Another way to unblock restricted websites is by using a proxy server. A proxy acts as a middleman between your device and the internet, allowing you to access websites that may be blocked in your region. Proxies are typically free to use, but they may not always be reliable or secure. For affordable and secure proxy solutions, websites like ProxyCoupons can help you find deals and discounts on trusted proxy providers.

    For example, you can use a web-based proxy site such as KProxy to access the blocked website by entering the website URL into the proxy site’s search bar. To use a proxy, you’ll need to find a proxy server and configure your device to use it. You can find free proxy servers online, but it’s important to be cautious when using them, as they may not be trustworthy. Using a free online proxy checker is a helpful way to verify the functionality and security of a proxy server before relying on it for your online activities.

    Also read: URL Hijacking Uncovered: A Complete Guide to Protecting Your Online Presence

    3. Use Tor

    tor-browser

    Tor is a free and open-source software that lets you browse the internet anonymously. It works by encrypting your internet traffic and routing it through a network of volunteer-run servers, making it difficult for anyone to track your online activities.

    To use Tor, simply download and install the Tor browser on your device, and you’ll be able to access the internet anonymously. However, it’s worth noting that Tor can be slower than other methods of accessing the internet, so it may not be the best option if you need to access websites quickly.

    4. Use a URL Shortener

    use-a-url-shortener

    If a website is blocked due to its URL, you can try using a URL shortener to access it. URL shorteners like Replug or Rebrandly take a long website address and shorten it to a shorter, more manageable URL. By using a URL shortener, you may be able to bypass website blocks that are based on the website’s URL.

    When using a URL shortener, simply visit the website of your chosen service, enter the URL of the blocked website, and click “shorten.” You’ll be provided with a new, shortened URL that you can use to access the website.

    Also read: How to Strengthen Your Social Media Presence Using Replug and ContentStudio

    5. Access the Website via Its Crawl History

    use-way-back-machine

    If a website has been recently blocked in your region, you may still be able to access it via its crawl history. Search engines like Google and Bing regularly crawl websites and store cached versions of the website’s pages. By accessing the cached version of the website, you may be able to bypass any website blocks that are currently in place.

    To access a website’s crawl history, simply search for the website on a search engine and look for the “cached” option next to the search results. Clicking on the cached version will take you to a version of the website that was saved by the search engine. For example, you can use the Wayback Machine website to access a website’s previous versions and find the version of the website that was not blocked.

    6. Change Your Device Settings

    In some cases, website blocks may be based on your device settings. For example, if you’re using a public Wi-Fi network, the network’s administrator may have blocked certain websites. To bypass these blocks, you can try changing your device’s DNS settings or using a different Wi-Fi network.

    To change your device’s DNS settings, go to your device’s network settings and enter a new DNS server address. Some popular DNS servers include Google DNS, OpenDNS, and Cloudflare DNS.

    Also read: Easy Guide For Fixing URL Blacklist

    7. Open a New Account

    If a website is blocked due to your account being banned or suspended, you may need to create a new account to access the website. However, this method may not work for all websites, as some may block your IP address from accessing their content even if you create a new account.

    To open a new account, you will need to create a new email address, username, and password. Make sure to use a different email address than the one you used for your previous account, as some websites may block your new account if they detect that it is associated with a previously banned or suspended account.

    This method is useful if the website has banned your previous account, but it may not be effective if the website has blocked your IP address. Additionally, creating multiple accounts on a website can be against their terms of service, so be sure to read the website’s policies before creating a new account.

    For example, social media platforms like Twitter and Facebook may ban accounts for violating their community guidelines. In such cases, creating a new account with a different email address and username can help you regain access to the website. However, some websites like Netflix may not allow users to create multiple accounts, and may even block the new account if they detect that it is associated with a previously banned or suspended account.

    Also read: 5 Top Link Rotators: Convert More With Traffic Routing & A/B Testing

    FAQs

    Is it safe to use a proxy to unblock websites?

    While using a proxy can be a quick and easy way to access blocked websites, it’s important to be cautious about the security implications. Some proxies may collect and store your personal information, or be used by hackers to steal your data. Make sure to choose a reputable and secure proxy provider, and use HTTPS websites to ensure that your browsing activity is encrypted.

    How do I know if a website is blocked?

    If you’re unable to access a website, the first step is to check whether the site is actually down or blocked. You can use online tools such as DownForEveryoneOrJustMe.com to see if the site is unavailable to everyone, or just to you. You can also try accessing the site using a different device or network to rule out any issues with your own connection.

    Can I unblock websites on my mobile phone?

    Yes, many of the methods for unblocking websites described above can also be used on mobile devices. For example, you can use a VPN app to access blocked sites, or use a browser with built-in proxy support. However, keep in mind that some mobile networks may have more aggressive content filtering in place, so you may need to use more advanced methods to bypass these restrictions.

    Is it legal to unblock websites?

    The legality of unblocking websites can vary depending on the country and the circumstances. In some countries, it is illegal to use VPNs or proxies to access blocked websites. However, in most cases, unblocking websites for personal use is not considered illegal. It is always recommended to research the local laws and regulations related to internet usage and unblocking websites before attempting to do so.

    Why is my internet blocking websites?

    There can be various reasons why your internet is blocking websites. One common reason is the use of content filtering software or parental controls, which block access to certain categories of websites. Another reason could be the use of firewalls or antivirus software that blocks websites with malicious content or phishing attempts. In some cases, your internet service provider (ISP) may be blocking certain websites due to legal or regulatory reasons.

    How do I stop my browser from blocking a website?

    If your browser is blocking a website, you can try the following steps:

    – Check if the website is included in your browser’s block list and remove it if necessary.

    – Disable any browser extensions that may be causing the issue.

    – Clear your browser cache and cookies.

    – Reset your browser settings to default.

    How do I unblock a website on a school Chromebook?

    If you are using a school Chromebook, the ability to unblock websites may be restricted by the school’s IT policies. However, you can try the following steps:

    – Use a VPN or proxy to access the blocked website.

    – Try accessing the website through a different browser.

    – Ask the school’s IT department to unblock the website if it is necessary for academic purposes.

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  • How to download Facebook videos?

    How to download Facebook videos?

    Facebook is among the most popular social media platforms billions of people use worldwide. Its vast collection of videos has become a go-to source for entertainment, information, and education. However, users may want to download Facebook videos for offline viewing, sharing with friends, or reposting on other platforms. 

    In this context, downloading Facebook videos can be helpful for those who want to save their favorite videos, access them without an internet connection, or keep a backup copy. However, it’s essential to remember that downloading videos without the owner’s consent violates copyright laws and Facebook’s terms of service. 

    Therefore, respecting the creator’s rights and using downloaded videos ethically and responsibly is crucial.

    Also Read: How To Utilize Replug for Facebook Retargeting Ads?

    Here’s how to download Facebook videos on mobile and computer devices:

    How to download Facebook videos on a mobile device?

    There are several ways to download Facebook videos on a mobile device. Here’s how:

    Step 1: Log in to Facebook from your mobile phone. 

    Step 2: Play the video you want to download and tap “3 dots” in the upper right corner of the video.

    3 dots

    Step 3: Tap “copy link”

    copy link

    Also Read: How to Change Facebook URL on Mobile and Desktop?

    Open Chrome on your mobile device: 

    Step 4: Paste the link in the search bar to open the video in Chrome. 

    Step 5: Play the video and long-tap on it. 

    play video

    Step 6: Tap “download video,” and your video will be downloaded.  

    download video

    [branded_short_links]

    How to download Facebook videos on a computer device?

    Step 1: Log in to Facebook on a computer using a browser. 

    Step 2: Open the video you want to download and click “3 dots” on the upper right side of the video. 

    3 dots

    Step 3: Click “copy link” to copy the video link. 

    copy link

    Also Read: How To Turn Off Vanish Mode On Instagram?

    Step 4: Open another tab on your computer browser and write “Facebook video downloader”. 

    Step 5: Open a facebook Video Downloader online tool from the search results, paste the video link, click the download button, and select the preferred quality. Your video will be downloaded within a few moments.

    Facebook Video Downloader- ContentStudio

    Also Read: How To Save TikTok Videos Without The Watermark?

    How to download reel videos from Facebook?

    To download Reels videos from Facebook, you can use the following method:

    1. Open the Facebook app and find the Reels video you want to download.
    2. Tap on the Reels video to open it in full screen.
    3. Tap on the three dots in the bottom right corner of the screen.
    4. Select “Save Video” or “Save Reel” from the options.

    The Reels video will be saved to your device’s camera roll or gallery.

    If the “Save Video” or “Save Reel” option is not available, it may be because the creator has disabled the option to save their videos. For a case like this, you can download Facebook reels with FBDownloader, an online option for saving Facebook reels for offline use.

    However, downloading videos without the owner’s consent violates copyright laws and Facebook’s terms of service. Therefore, using downloaded videos ethically and responsibly is essential, respecting the creator’s rights.

    Also Read: How To Utilize Replug for Facebook Retargeting Ads?

    FAQs

    Is it legal to download Facebook videos?

    It depends on the copyright laws of your country and Facebook’s terms of service. Downloading videos without the owner’s consent is generally considered a violation of copyright laws, and Facebook’s terms of service prohibit the downloading of videos without permission.

    Can I download live videos from Facebook?

    Live videos cannot be downloaded directly from Facebook, but some third-party tools can help you record and download live videos from Facebook.

    How do I download private Facebook videos?

    Private Facebook videos cannot be downloaded unless you can access the video or the owner’s permission. If you have access to the video, you can use the same methods as downloading public videos. You can try contacting the owner to request permission if you don’t have access.

    Is there any app to download Facebook videos on iOS devices?

    Yes, several apps, such as “Video Downloader for Facebook” or “MyMedia,” can be used to download Facebook videos on iOS devices.

    Can I download Facebook videos in high quality?

    Yes, some video downloader apps and websites allow you to download videos of high quality. However, remember that higher-quality videos take up more space on your device.

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  • How to post TikTok on Instagram: Step-by-step Guide

    How to post TikTok on Instagram: Step-by-step Guide

    Are you an avid TikTok user and want to share your content with your Instagram followers? Do you wish to showcase your TikTok creations to a broader audience? Well, you’re in luck! In this guide, we’ll show you how to post TikTok videos on Instagram, so you can double up your social media reach and get more eyes on your entertaining content. So, get ready to learn the ropes and become a social media sensation!

    Here’s how to share TikTok videos on Instagram:

    TikTok has become a popular platform for creating and sharing short-form videos. But, if you want to share your TikTok content with your Instagram followers, you might be wondering how to do it. The good news is that it’s relatively easy to post TikTok videos on Instagram, and you can share them in various formats such as feeds, stories, and reels.

    Plus, if you need a handy tool to download your TikTok videos for Instagram, consider using a TikTok video downloader to streamline the process.

    How to post TikTok to your Instagram feed?

    To post a TikTok video on your Instagram feed, follow these steps:

    Step 1: Open the TikTok app and find the video you want to share.

    Step 2: Tap on the “3 dots” or “share” icon located on the right side of the screen.

    3-dots-share-button

    Also read: How to get more followers on TikTok?

    Step 3: Tap on the “Instagram” option.

    select-instagram

    Also read: How To Save TikTok Videos Without The Watermark?

    Step 4: Choose to post the video to your Instagram feed.

    Instagram-feed

    Step 5: Edit the video as desired, add filters, captions, or other adjustments, and then tap “Next.”

    edit-video

    Also read: How to Get Followers on Instagram Fast?

    Step 6: Tap “share” and your video will be shared on your Instagram feed. 

    How to post a TikTok to Instagram stories?

    To post a TikTok video on your Instagram stories, follow these steps:

    Step 1: Open the TikTok app and find the video you want to share.

    Step 2: Tap on the “Share” or “3-dots” icon located on the right side of the screen.

    Step 3: Tap on the “Instagram” option.

    Step 4: Choose to post the video to your Instagram story. 

    Step 5: Edit the video as desired, add filters, captions, or other adjustments, and share. 

    Also read: How To Add A Instagram Link In Bio?

    How to post a TikTok to Instagram Reels?

    To post a TikTok video on your Instagram reels, follow these steps:

    Step 1: Open the TikTok app and find the video you want to share.

    Step 2: Tap on the “Share” icon located on the right side of the screen.

    Step 3: Tap on the “Save video” option to save the video to your device.

    save-video

    Also read: How To Get More TikTok Views? 15 Hacks That Work

    Step 4: Open the Instagram app and tap on the “Reels” option.

    reels-option

    Also read: How to Make Money on TikTok?

    Step 5: Select the video you want to share from your device’s camera roll, add filters or other adjustments, and then tap “Share.”

    And there you have it! Now you know how to post TikTok videos on Instagram, whether it’s for your feed, stories, or reels. So, go ahead and share your creative TikTok content with your Instagram followers and watch your social media presence grow!

    FAQs

    Can I post TikTok videos directly to Instagram?

    No, you cannot post TikTok videos directly to Instagram. You need to save the TikTok video to your device first and then upload it to Instagram.

    Will my TikTok video lose quality when I upload it to Instagram?

    It’s possible that your TikTok video may lose some quality when you upload it to Instagram due to differences in compression and resolution. To minimize quality loss, try to save the TikTok video in the highest possible solution and choose the best Instagram video settings for your device.

    Can I automate the process of sharing TikTok videos on Instagram?

    While there is no direct way to automatically share TikTok videos to Instagram, you can use third-party apps or tools like Content Studio to automate the process to some extent. However, monitoring the results and making any necessary adjustments is important to ensure your content is shared accurately and effectively.

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  • Starter’s guide to setup Facebook custom audience

    Starter’s guide to setup Facebook custom audience

    In today’s world, businesses increasingly turn to digital marketing strategies to reach their target audience. And one of the most popular and effective ways to do this is through social media platforms such as Facebook. With over 2.9 billion monthly active users, Facebook has become a hub for businesses to connect with customers and drive sales.

    However, with so many users on the platform, businesses can need help to target the right audience for their products or services. This is where Facebook custom audience comes into play.

    What are custom audiences?

    Custom Audiences is an ad-targeting option that allows businesses to target specific groups of people based on their interests, behaviors, and demographics. This feature lets companies create personalized ads that resonate with their target audience, increasing engagement and conversion rates.

    Creating a custom audience is easy and requires minimal effort. Businesses can upload their customer email lists or phone numbers to Facebook and build a custom audience based on this data. They can also create a customized audience using website traffic, app activity, social media analytics, and reporting tool. 

    Once you have created a Custom Audience, you can run targeted ad campaigns on Facebook, Instagram, or Audience Network. These ads can be in images, videos, or carousels, and they will be displayed only to the people in your custom audience.

    Also read:  How to create a custom CTA for maximum conversion?

    Are custom audiences still effective in 2023?  

    Custom Audiences are still an essential tool for advertisers and marketers, as they allow businesses to target specific groups of people based on their past interactions with the company, such as website visits, app usage, and email engagement. This targeting can be highly effective as it allows businesses to focus their advertising efforts on people who have already shown an interest in their brand or products.

    However, the effectiveness of Custom Audiences can depend on several factors, including the quality of the audience data, the relevance of the messaging and creativity, and the competitiveness of the advertising landscape. In addition, privacy concerns and new regulations related to data usage may impact the ability of businesses to use custom audiences in the future.

    What type of Facebook custom audience can you use?

    There are five types of custom audiences that you can create depending on your needs. So here’s the list to help you get started : 

    1. Customer file custom audiences

    A custom audience is created by uploading a list of customer emails, phone numbers, or other identifying information. This allows businesses to target their existing customers or subscribers with personalized ads. One of the significant advantages of using customer file custom audiences is that companies can nurture their existing customer relationships by showing them relevant ads, promoting repeat purchases, and encouraging customer loyalty.

    2. Website custom audiences

    The website’s custom audience is a Facebook pixel-based custom audience. This pixel tracks the actions of visitors to your site and allows you to retarget them with ads on Facebook based on their behavior, such as pages they visited or actions they took. Businesses can retarget users who have already expressed interest in their goods or services using Website custom audiences. This encourages them to take action, like buying something or signing up for a newsletter.

    Also read: Retargeting Ad Examples That Convert & Drive Growth

    3. App activity custom audiences

    Businesses can target users who have performed particular actions within their mobile app using this type of custom audience, created using Facebook’s software development kit (SDK). Businesses can use App Activity Custom Audiences to their advantage by retargeting users who have abandoned their cart or stopped using the app, enticing users to return to their app, and offering personalized promotions to users who have carried out particular in-app actions.

    4. Engagement custom audiences

    This kind of custom audience is created based on user interaction with a company’s Facebook or Instagram page, such as liking or commenting on a post, watching a video, or reacting to an event. Businesses can use engagement custom audiences to target users who have expressed interest in their brand, boost page engagement, and persuade users to take action, like making a purchase or subscribing to a newsletter.

    5. Lookalike custom audiences

    Facebook develops Lookalike custom audiences by using information from the current custom audiences of a company. After analyzing the data, Facebook creates a new audience that resembles the existing audience in terms of interests, habits, and demographics. Utilizing Lookalike Custom Audiences has several benefits for businesses, including the ability to grow their customer base and improve the efficiency of their advertising campaigns by connecting with new users similar to their current clients or subscribers.

    Also read: Getting Started with Meta Pixel: The Key to Successful Retargeting

    How to create a custom audience on Facebook?

    Navigating to the Audiences section of Ads Manager is the first step in creating any Facebook custom audience.

    audiences section

    Next, select “Create a custom audience” from the menu that appears.

    Depending on the kind of custom audience you want to create, you can choose the traffic source after that and move on to the subsequent steps.

    kind-of-custom-audience

    Also read: 8 Best Retargeting Platforms To Retarget Your Potential Audience

    Creating a website custom audience

    Step 1: Click on the website in the list of “your sources”

    website-custom-audience

    Step 2: Define rules

    Select the source, occasions, duration of retention, and rules. Among the rules, you can create ones below according to your needs :

    • Target all website visitors.
    • Target visitors to particular pages.
    • Focus on visitors who spend more time on your website.
    • Categorize visitors ( include or exclude them from the list).
    define-rules

    Step 3: Identify and explain the custom audience

    Give each of the Custom Audiences you create distinct names so that you can keep track of them all more easily. If more explanation is required, a brief description can be written.

    audience-name-description

    Step 4: Click “Create audience”

    create-audience

    Also read: 14 Crazy-Effective Ways to Boost E-commerce Sales Through Retargeting

    Creating an engagement custom audience

    Step 1: Select a meta source 

    There are numerous Meta Sources available. As an illustration, we’re selecting “Instagram account.” Click “Next” after choosing the Meta Source you want to use.

    meta-source

    Step 2: Establish rules

    Every Meta Source comes with its rules, retention period, and events.

    On Instagram, you can pick from a variety of events, including:

    • Visitors to your profile
    • Users who have interacted with or saved your Instagram ads
    • Users who have liked commented on, or held your posts
    • Users who have sent messages to your account.
    establish-rules

    Step 3: Identify the target audience

    Assign your audience a clear and descriptive name, and provide a brief explanation if necessary. As an instance, you may create an audience named IG-PROFILE-VISIT-180, representing individuals who have viewed your profile in the last 180 days.

    Step 4: Click “Create audience”

    create-audience

    Finally, choose “Create audience,” and Facebook will generate your custom audience according to your set standards.

    Creating customer file custom audiences

    Step 1: Generate a list of customers

    Prepare a CSV or TXT file that contains identifiers such as email addresses or phone numbers, allowing Facebook to match your data to Facebook profiles. Include as many identifiers as you can to form a well-defined audience. 

    Before incorporating your list at the onset of the audience creation procedure, ensure that the column format conforms to the identifier type that Meta supports. This aids Meta in identifying matches from your hashed columns in the future. You must also ensure that your customer details are entered in the correct format.

    For instance, if a column header pertains to first names, you should change the column header to “fn” (first name) to ensure proper mapping. To format customer information appropriately, refer to the following list of data types that Meta acknowledges :

    list-of-audiences

    The table above presents the primary identifiers; however, there are also some additional identifiers that you should check.

    Step 2: Select the source labeled as “customer list”

    Select the “Customer list” option and click “Next.”

    choose-customer-list

    Step 3: Upload the customer list.

    To utilize a customer list, you can import it as a CSV or TXT file. This allows you to quickly bring in your customer data from various sources, such as your email marketing platform or CRM, and use it to create a highly targeted audience.

    Step 4: Review your list and click “upload and create”

    Once you have ensured that your identifiers are correctly mapped, you can proceed with the matching process by clicking the “Upload and Create” button. If your identifiers do not meet Facebook’s requirements, you will see a yellow exclamation symbol indicating that you need to update them. On the other hand, a green check mark symbol suggests that you are ready to proceed with matching.

    Also read: How To Utilize Replug for Facebook Retargeting Ads?

    How to use your Facebook custom audiences?

    Facebook custom audience is an invaluable tool for marketers targeting the right customers with ads. You can create personalized campaigns tailored to your audience using the platform’s robust targeting capabilities. Here’s a comprehensive guide on using custom audiences to enhance your marketing, from ad creation through post-campaign analysis.

    Understanding retargeting campaigns

    Retargeting is an incredibly effective way for companies to keep their products and services top-of-mind with customers who have shown interest before. By displaying highly relevant content based on past interactions, businesses can drive conversions from shoppers who may have forgotten them.

    McBride Sisters Collection, a Black-owned wine company, used retargeting to reignite interest among their lapsed customers. They were able to pull the customer data they needed from their CRM database and then showcased dynamic ads featuring their entire wine collection. As a result of this campaign, the company saw an impressive 58% lift in purchases!

    Mcbride-sisters-collection

    Retargeting campaigns can extend beyond eCommerce businesses. From B2B software companies to restaurant chains, any business with an online presence can benefit from reminding past website visitors about what they offer and motivating them to take action. Other notable companies like Shinesty Clothing have seen success using retargeting campaigns too – obtaining over 200% return on ad spend (ROAS) by targeting site visitors who’d been consumed by ‘shiny syndrome’ but hadn’t bought anything – ensuring that no potential customer went ignored!

    shinesty

    Engage repeat customers

    Turning casual customers into devoted fans is cost-effective to ensure business growth. One example of this strategy at work is Clinique US, which used custom audiences and lookalike audiences to target past purchasers and repeat customers to show dynamic ads. This method saw an impressive 5.2-point lift in action intent with a combination of people- and product-focused ads.

    clinique

    The success stories come as no surprise when you recognize customers’ loyalty with marketing efforts that are personal and relevant; you not only keep them coming back for more but also drive up your conversion rates even further. All you need to do is start with an analytics tool to monitor the users.

    Also read: A Comprehensive Guide on Increasing Engagement on Social Media Platforms

    Boost user engagement with apps

    Increasing engagement with your app is critical to ensure long-term success. One strategy that has proven successful for many companies is using custom audiences of people who have already downloaded the app. This approach allows you to target your ad specifically to users who have demonstrated interest in your app, making it more likely that they will engage with it. By showing ads only to these users, you can get the most out of your ad budget and better target your message.

    For example, Sephora used a combination of remarketing and retargeting campaigns to increase its app engagement by targeting users who had previously visited its website or had installed the Sephora app.

    boost-user-engagement-with-apps

    Similarly, Airbnb used Facebook custom audience feature to optimize its campaigns and increase user engagement. Through this strategy, Airbnb was able to reach existing customers more efficiently and reduce cost per install (CPI). This ultimately led to increased bookings through the app and increased customer retention rate growth.

    example-airbnb

    Also read: 5 Ways to Write Content that Leads to Engagement

    Grow your Facebook following

    Growing your Facebook following is essential in building a solid online presence and awareness of your brand. It would be best if you run a Facebook ad targeting a custom audience to do this. This could be based on website visitors or an existing customer list, excluding those who have already liked your page to avoid paying for unnecessary reach.

    An example of this strategy in action is Lowe’s, which used the Custom Audiences feature to precisely target people who visited its site but who weren’t yet connected with Lowe’s via social media. By doing this, it could reach a geographically diverse group that was more likely to follow the page. This resulted in a sixfold increase in likes compared to other platforms and campaigns.

    facebook-following-lowes-example

    By using a customized audience strategy, you can ensure that you effectively reach the right people at the right time, leading to increased engagement with your Facebook page and ultimately helping you achieve better results.

    Use lookalike audiences

    Using lookalike audiences is also a great way to target potential customers who share similar characteristics with your existing custom audience. Many companies have successfully adopted this strategy, like Liquid IV, which used custom audiences to identify people who had purchased in the past, added an item to their cart, or engaged on social media and then created a lookalike audience from this group. The result was an impressive 19-point lift in ad recall for Liquid IV.

    Other brands, like British fashion retailer ASOS, have also used lookalike audiences to increase reach and engagement with their products. ASOS targeted new markets by creating lookalike audiences from buyers of specific categories of products and noticed that engagement increased significantly compared to ads targeting broad audiences.

    use-look-alike-audience-example

    Set up pixel events

    Custom Audiences can be further leveraged with Pixel events, allowing you to automate the process of building and refining your list of potential customers. The Meta pixel (formerly the Facebook pixel) enables you to add website visitors to a custom audience when they perform specific actions like adding a product to their cart, searching for something on your site, subscribing to your newsletter, or viewing certain things content. By setting up Pixel events, you can ensure that you’re only targeting people interested in your products individually, allowing for more effective retargeting and message personalization.

    setup-meta-pixels

    For instance, many airlines use the Pixel event audience targeting feature to provide personalized discounts in their ads based on previous behavior. For example, suppose a user has previously visited the airline’s website but has yet to book a flight. In that case, they might receive an ad featuring a discount code or special promotional offer. This helps increase conversions and establishes relationships between the customer and the brand, enabling future interactions through remarketing efforts.

    Also read: Getting Started with Meta Pixel: The Key to Successful Retargeting

    How to grow your custom audience?

    Growing your custom audience can be vital to scaling your business and optimizing customer interactions. Here are tips that will help you grow your custom audience quickly and effectively:

    Make effective use of Facebook Ad types

    Utilizing suitable Facebook ad types is essential to growing your Facebook Custom Audience. When creating an ad, you should have a custom audience ready to track whoever engages with it, and this will help you retarget them further down the line, ensuring no one goes unnoticed.

    Digging in more, another effective method is focusing on Awareness objectives which allows you to reach a higher number of people in your target group. With awareness-targeted campaigns, you’ll likely get more followers and fans than any other type of ad because they are apparent and cost-effective. You can also use lead ads for people interested in learning more about your product or service. Lead forms let visitors quickly fill out information without leaving the platform, making it easy for them to become potential customers. Remember carousels and collection ads that are perfect for showcasing multiple products in a visually appealing and interactive way.

    facebook-ad-types

    Develop creative content

    Now that you know your audience and how you should target them, it’s time to get creative! Remember that different audiences require different types of content; for example, Millennials may respond better to videos than older generations, so make sure you craft content accordingly to maximize ROI from each ad placement.

    In addition, consider investing in sponsored content; allowing you to pay for influencers to promote your brand on Instagram or other social platforms can be a great way to introduce products and services to new people who may already have an affinity for the influencer.

    Remember images. Captivating visuals can help capture attention and inspire engagement. You may also want to experiment with interactive elements such as surveys or polls that make it easier for audiences to get involved and interact with your brand directly.

    Perfect-ad-for-Facebook-5

    Also read: Content Marketing Best Practices For 2022

    Analyze performance

    After running your campaign for some time, look at the results and adjust accordingly based on what works best (or doesn’t). You can quickly identify which ads perform better than others by splitting tests into groups and A/B testing to determine what resonates most with specific subsets of your target audience; this could be done via split tests, polls, or simply gauging online feedback related to the campaign elements like visuals or textual content used across ads, etc.

    For example, if you’re running an ad campaign for a new product launch and want to see what kind of visuals work best, consider running multiple versions featuring different photos and videos. Then, track the response from each version using analytics like engagement rates and post likes. This will help you gain valuable insights into which type of creatives resonate best with different people, allowing you to tailor future campaigns accordingly.

    Other methods for analyzing performance include surveying customers or analyzing customer data patterns. Netflix is a good example; they use customer data patterns to customize their home page for viewers so that individual users receive personalized recommendations based on their past viewing habits. Using similar tactics in your campaigns can provide followers with more relevant content explicitly tailored toward them.

    Optimize your ads

    As mentioned above, analyzing performance requires optimization based on what works best (or not!). This includes continuously tweaking/adjusting settings related to things like audience segmentation/targeting parameters + optimizing creative elements such as color palette & copywriting style used within messages shared via social media channels regularly throughout various campaigns over their respective timelines, all designed with intent increasing conversions both short+long term when appropriately utilized!

    FAQs

    What are the best channels to reach your target audience?

    Facebook Custom Audiences is a powerful tool that allows you to target your advertising to specific groups of people. By creating a custom audience, you can target people who have interacted with your business in some way, such as by visiting your website or engaging with your social media posts.

    What is an example of a custom audience?

    An example of a custom audience could be a list of email addresses or phone numbers you collected from your customers, which can then be uploaded to Facebook to create a custom audience for targeted advertising.

    How do you develop an eCommerce audience?

    Developing an eCommerce audience can involve various strategies such as creating quality content, optimizing SEO, utilizing social media platforms, running paid advertising campaigns, offering exclusive promotions, building email lists, and providing exceptional customer service. The specific approach will depend on your target audience and goals.

    Who is the target audience for eCommerce?

    The target audience for eCommerce can vary depending on the product or service being offered. Still, generally, it includes anyone who has access to the internet and is interested in purchasing products or services online. This can include people of different ages, genders, and geographic locations.

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  • Uses of QR codes: Marketing, sustainability & convenience

    Uses of QR codes: Marketing, sustainability & convenience

    QR codes have become ubiquitous in recent years, and for good reason – their potential uses are virtually endless. From marketing to sustainability to convenience, QR codes are being used to enhance our daily lives in countless ways.

    Marketing is one of the most popular uses of QR codes. By placing QR codes on product packaging, flyers, and other marketing materials, businesses can drive engagement and sales by providing easy access to additional information, promotions, and other interactive features.

    But QR codes are also being used to promote sustainability and responsible consumption. By placing QR codes on products, businesses can track and monitor their lifecycle, from manufacturing to disposal, and ensure that they’re being produced and consumed in an environmentally friendly way.

    So whether you’re a marketer looking to boost engagement, a sustainability advocate looking to promote responsible consumption, or just someone looking for an easier way to navigate your daily life, the uses of QR codes are sure to impress and inspire you.

    How to use QR Codes to boost sustainable marketing strategies?

    QR codes have become a popular tool for businesses to enhance their marketing strategies in a sustainable way. With the fast-paced technological advancements, QR codes offer a quick and efficient way for customers to access the information they need without wasting time in lengthy procedures. One of the most interesting features of QR codes is that anyone can use them without any prior knowledge. They offer a virtual communication platform between brands and customers, increasing the reach of advertising and enhancing the customer experience.

    QR codes have a wide range of applications in various industries, from bookshops and restaurants to medical facilities and ticket booking services. They can store a variety of information, such as contact details, book data, website URLs, medical history, and educational material, making it easy for users to access all the information they need in one place with just one click.

    QR codes also offer significant advantages in the medical field, allowing patients to access critical information about doctors, hospitals, and pharmacies with a single scan. For doctors, QR codes eliminate the need to wait for assistants to access patient history and authorization details, saving them valuable time. Integrating QR codes with practice management system features can further streamline patient management and improve overall efficiency

    The rise of e-commerce has made transactions through mobile devices a popular way to shop. QR codes offer an authentic and secure pathway to facilitate these transactions, making them an essential tool for promoting websites and businesses. They can be incorporated into clothing tag details and shopping carts, allowing customers to choose an item, select its quantity, and complete the payment process with ease.

    QR codes can also be used as a Call-to-Action (CTA) to engage target audiences with promotions, giveaways, launching offers, challenges, and scavenger hunts, among others. By providing a fast and secure way to access information, QR codes motivate people to join and gain maximum information from them.

    Finally, QR codes are a secure way to facilitate cashless payments, which is increasingly important in the era of cybercrime and faulty transactions. Customers feel secure using QR codes for touch-free payment methods, making them a popular choice for businesses.

    Did you know? Drones formed a giant QR Code in the sky of Shanghai

    If you have not yet started your business marketing with QR codes means you are missing a blast of opportunities to grab your customers. Start creating dynamic QR codes and become a part of this booming technology. Hundred of drones were collectively displayed on Shanghai’s night sky to represent China’s remarkable work in the release of the Japanese game Prince.
    On March 29, Hyundai’s brand launched 3100 drones in the sky of Shanghai. The sky gives a captivating look and is filled with fancy characters. These vibrant ideas reflect the booming technology to engage maximum consumerism.

    drones-QR-code-over-shanghai

    Top 10 Ideas to Use QR Codes

    There is a huge list of using QR codes. Let’s have a look at a few that are used in our daily life but still, we are not much aware of them.  Right from our home for example very basic munching items that cannot be skipped all eatable do have these scans for detailed ingredients and allergic items as well. Moreover, we can have its price and it’s very handy to use. 

    While traveling we face a lot of hustle for reservations, timings, available slots, and missing flights and every solution to our problem ends up with just a tick of the clock scanning a QR code and here we go. 

    Also read: How to shorten a link?

    1. Direct customers to a landing page/website

    Customers are a big asset for the business lead and it can be more productive if they are kept in high priority. Social media pages or the very first page that is the landing page of your website can easily be approachable with the help of a QR code scan. You can gain potential users once they are redirected to a landing page with detailed information about your brand. Brand recognition is of equal importance along with customer care, all depends upon sustainability and social accountability.

    qr-code-on-website

    2. Shopping and e-commerce

    Qr codes are of great edge for cashless payments as customers are always tilted toward comfort payment methods and what else is needed when you have a safe and secure cashless payment method. So QR code not only increases customer loyalty but also increase businesses’ marketing strategies. Here what’s more appealing to customers is touch-free hygiene and efficient method.

    shopping-e-commerce

    3. Use QR Codes for real estate marketing

    Did you know what is a more attractive thing on your visiting cards or in advertisements? Marketing campaigns, strategies, and advertisements must be clearer and give a minimalistic look to have an attractive appearance. So, this can only be possible with QR codes and it shows all elaborated information with a single scan. Real estate marketing needs to be more expressive and catchy for attention grabbers. Our banners, visiting cards, billboards, and brochures only need to go with advanced technical marketing campaigns.By leveraging a Real Estate Drip Campaign, you can consistently nurture leads with targeted messages, ensuring your brand stays top-of-mind throughout the buyer’s journey.

    real-estate-display-closeup

    4. Share your social media accounts

    Social media account sharing is one of the best ways to get a maximum audience, users always go for a comfortable yet secure way and a QR code is the solution. You only need to copy your profile URL and paste it into the QR code generator app. There is no need to put your credentials first then authentication codes everything is replaced by this QR scan. It is the pathway to engage more comments, likes, requests, and more traffic on your account.

    share-social-media-accounts

    5. Ask for reviews or feedback

    Feedback is an efficient way to overcome our weaknesses and produce a better version. Rather than asking users to give feedback, and reviews on given cards within a limited space, one only has to scan the code and be directed to the feedback page. This gives a sound feeling between the reader and writer.

    write-review-to-qr-code

    Also read: Social Media Risks For Brands. How To Avoid Them?

    6. Track inventory, delivery, packaging, and people

    Courier services and all applications where GPS is integrated for tracking and status activities everything can be controlled with the help of QR codes. Location is linked, you can follow your rider on the map by scanning the code and addressing him. It is the fastest and most reliable way to have better communication within no time. Integrating top courier management solutions can further streamline these processes, enhancing efficiency and customer satisfaction.

    7. Offer incentives and coupons via QR codes

    Everyone is crazy for coupons, bouncing offers, and amazing deals. All can easily be available under one scan and users can take full advantage of present or even upcoming offers. It is a brilliant idea to get detailed information on various brands, companies, restaurants, and hotels.

    additionaldiscount-QR-code

    8. Integration with Search and social ads

    Social media ads and different marketing strategies through QR codes are now commonplace and continue to give brilliant hype. Integrating such codes to attain customers’ attention and provide them with maximum information. QR codes prove to be an innovative idea and it also promotes brand awareness.

    9. E-learning

    QR codes guide every level of education. Scanning it can automatically lead to an open-source library with enormous knowledge. Suppose a researcher needs in detail guidance on a particular topic no matter whether it’s advanced or beginner level every kind of information is available behind QR codes. One can solve his maths problem or even programming within a few seconds only.

    e-learning

    10. Authenticate people and documents

    QR codes help to share the encrypted content in the QR code with the concerned person or system only. As authenticity is the most prior characteristic while exchanging information So, It is a mandatory step to follow a QR code scan to get access. Moreover, it is widely used in multiple organizations as a biometric verification. Users can scan the QR code and can see all detail of the document on mobile only with one scan. 

    qr-code-pdf-certificate-mobile_800

    Also read: How to Create a Deep Link for a Seamless User Experience?

    How are brands using QR Codes?

    Brands are using QR codes in various ways, such as providing quick access to product information, offering exclusive discounts or promotions, facilitating easy mobile payments, and enhancing customer engagement through interactive experiences like games and surveys.

    Here are some examples of how brands are using QR codes:

    Nike: Nike used QR codes to provide customers with additional information about their products. By scanning the QR code on the product, customers could access videos that showcased the shoes in action, as well as tips on how to use them.

    nike-appstore-qr-codejpg_800

    Pepsi: Pepsi used QR codes as part of a scavenger hunt promotion. Customers scanned the codes on various Pepsi products to find clues, which led to prizes and giveaways.

    PepsyQR_small

    Heinz: Heinz used QR codes to create a more engaging experience for customers. By scanning the code on a ketchup bottle, customers were directed to a landing page where they could create their own personalized label and share it on social media.

    heinz-QR

    Tesco: Tesco, a UK-based supermarket chain, used QR codes to provide customers with additional information about their products. Customers could scan the codes on produce items to learn more about where they were grown and how they were produced.

    tesco

    Starbucks: Starbucks used QR codes as part of its rewards program. Customers could scan the code on their app to earn points and redeem rewards.

    starbucks-qr-code-example

    These are just a few examples of how brands are using QR codes to enhance their marketing strategies and improve customer engagement.

    How to generate a QR Code for any website or URL? 

    QR codes can easily be generated by following a few steps, this could be anything related to your marketing businesses, content, website pages, social profiles, documents, books and etc. 

    Here’s how to generate a QR code using Replug:

    With Replug, you can easily generate QR codes for everything from product information and promotional materials to event invitations and social media profiles. Simply design your code with our user-friendly interface, and watch as it comes to life in seconds.

    Step 1: Sign in or create a Replug account
    Go to Replug and log in to your dashboard. If you don’t have an account, you can sign up in minutes — no credit card needed (free trial available).

    Step 2: Go to the “QR Codes” section
    – In the dashboard menu, click on “QR Codes.”
    – Then click the “Create New” button to start building your QR code.

    Step 3: Select the QR code type
    – Replug supports various QR code types; like URL, text, email, and more.
    – Pick the type that suits your needs. (For example: link to a webpage, vCard, etc.)

    Step 4: Enter your content
    Based on the type you selected, add the content you want the QR code to contain.
    This could be a URL, plain text, contact info, or other data.

    Step 5: Customize the QR code design (optional)
    You can:

    • Change the QR color
    • Add your logo in the center
    • Choose a frame or border
    • Add a call-to-action like “Scan Me”

    Step 6: Download and use your QR code
    Once you’re happy with the design, click “Download.”
    You can now use it on print materials, websites, or social platforms.

    How to track & measure QR code success?

    Creating a QR code is just the first step in a successful marketing campaign – the real challenge lies in tracking and measuring its performance. Fortunately, with the right tools and strategies, it’s possible to track your QR code success and make data-driven decisions to improve your marketing efforts.

    Replug offers analytics features that make it easy to track and measure the success of your QR code campaigns. With our advanced analytics platform, you can monitor everything from scan locations and devices to conversion rates and engagement metrics.

    By tracking and measuring your QR code performance with Replug, you can identify which campaigns are resonating with your audience, and which ones need improvement. This information can help you make informed decisions about your marketing strategy, and optimize your campaigns for maximum impact and results.

    QR code analytics

    So if you’re ready to take your QR code marketing to the next level, sign up for Replug today and start tracking your success!

    Also read: Campaign Tracking: Data-Driven Tools for Marketers

    FAQs for uses of QR codes

    Why use dynamic QR codes?

    It is of more importance than static QR codes because dynamic QR codes can be updated and altered at any time and it helps in tracking data, number of visitors, and location. In this way, it is less time taking and more efficient as you can change it while it’s active.

    What is the difference between a static and dynamic QR code?

    Static QR codes can not be updated while dynamic QR codes can be updated easily.

    Static QR codes cannot fix mistakes if occur you have to recreate them from the start while dynamic QR codes can be fixed and no need to recreate them every time.

    Which countries used QR codes in Covid?

    It proves to be a safe and secure way to avoid the spread of pandemic disease. Countries like China, India, Qatar, Singapore, and many more countries use QR codes.

    Do QR codes expire?

    Yes, QR codes can expire. The expiration time of a QR code depends on the creator and can range from a few minutes to indefinitely. The purpose of setting an expiration time is to ensure the security and effectiveness of the code. Once a QR code has expired, it will no longer be scannable.

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  • Step-by-Step: How to Get a Custom YouTube URL

    Step-by-Step: How to Get a Custom YouTube URL

    Are you looking to give your YouTube channel a more professional look? Do you want to make it easier for your viewers to find and remember your channel? One great way to do that is by getting a custom YouTube URL. 

    However, there’s a catch: If you need to change your URL, you can do this by updating your handle at youtube.com/handle. 

    Important note: 

    Please note that YouTube no longer allows the creation of new custom URLs, and existing ones cannot be modified. However, your current custom URL will still work. If you need to permanently delete your custom URL, you’ll have to delete your entire channel, which is a permanent action.

    If you want to create a new URL for your channel, you can change your handle. Whenever you do this, a new handle URL will be generated automatically, such as youtube.com/@youtubecreators.

    But don’t worry, changing your handle is a quick and easy process, and it can be well worth it to have a custom URL that reflects your brand or channel name. 

    In this article, we’ll guide you through the steps on how to change your YouTube handle and get a custom YouTube URL, so you can take your channel to the next level. Let’s dive in!

    How to get a custom YouTube URL?

    Step 1: Open YouTube and sign in you your account. 

    Step 2: Click your profile icon in the top right corner and select YouTube Studio from the drop-down menu. 

    youtube-studio

    Also read: How to put YouTube link in Instagram bio?

    Step 3: Click “customization” from the left side menu. 

    customization

    Step 4: Click “basic-info” and you’ll find your YouTube handle and URL under the Handle section. 

    basic-info-handle

    Also read: How to share a youtube playlist using deep links?

    Step 5: Type in your new handle name to see available handles. When the green tick icon appears, it means the handle is available. 

    Note: Copy your handle URL below the handle name. That’s also your YouTube channel URL, you can share it with your audience.  

    new-handle-url

    Step 6: Click the publish button and you’re done. 

    publish-button

    Final words

    To sum up, obtaining a custom URL for your YouTube channel can be an effective way to enhance your channel’s branding and make it easier for viewers to find you. Although YouTube no longer offers the option to create new custom URLs, you can still change your existing URL by updating your handle. Following the steps and tips outlined in this article, you can successfully obtain a custom YouTube URL that reflects your brand and helps you stand out on the platform.

    FAQs

    Can I change my custom YouTube URL?

    YouTube no longer allows changing of custom URLs. However, you can still update your handle, which will automatically create a new handle URL for your channel.

    Can I delete my custom YouTube URL?

    Yes, you can delete your custom YouTube URL by deleting your entire channel. However, please note that deleting your channel is a permanent action and cannot be undone.

    How many subscribers do I need to get a custom YouTube URL?

    To be eligible for a custom YouTube URL, you need to have at least 100 subscribers, be at least 30 days old, have an uploaded profile picture, and have uploaded channel art.

    What happens if I change my YouTube channel name?

    If you change your YouTube channel name, your custom URL will still work. However, your handle URL will be updated with your new channel name.

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  • A Complete Guide To Use QR Code Marketing

    A Complete Guide To Use QR Code Marketing

    What is QR Code Marketing?

    QR code is the bridge between your online and offline marketing efforts. Nurturing your consumers through the marketing funnel by giving them the correct information at the right time is the key to a successful marketing campaign.

    Technology is meant to complement traditional print marketing and advertising instead of replacing it. The most successful and engaging marketing campaigns have one thing in common: integrating digital marketing approaches with conventional advertising.

    What is QR Code?

    QR are 2D barcodes that are scanned through smartphone devices through cameras or their QR code scanning capability.

    The strategic use and placement of QR codes with access to the updated and relevant information can be the most significant asset.

    qr-code-marketing-

    Why does QR code marketing matter?  

    The QR codes were used by a Toyota subsidiary named Denso in 1994. They helped in tracking the vehicle parts and streamline the manufacturing process.

    This allowed the fast-decoding process and thus called Quick Response Code.

    Back when it was introduced, there was a minimum number of people leveraging this technology. With a tiny number of use-cases, marketers predicted the QR code trend not to last too long. 

    Fast forward to 2020; the pandemic catapulted the QR code adoption not because of its versatility but for the fact that it was a safe, hygienic and cost-effective solution.

    Not just that, it also gave an option to collect data from the traditional marketing campaigns.

    Is QR code marketing here to stay?

    According to Bank My Cell, there are 6.648 billion smartphone users globally, which means 83.40% of the world population owns a smartphone. With the growing rate of QR code adoption, they can help increase brand awareness, increase sales and enhance customer engagement with the brand.

    Modern way to create QR codes is through URL shorteners. Tools like Replug, Bitly and other allows users to create custom shortened URLs without needing to know anything about HTML. When sharing these shortened links, users just need to scan the link with their smartphone camera. This method is great because no technical skills are required, and any recipient can access the shortened URL.

    How can you use QR codes for your marketing goals?

    Increase social media following:

    Social media presence for any business is no longer an option. It’s a necessity. You can use QR codes on the products for your marketing material to direct users to your social media pages like Facebook, Instagram.

    This is a great way to maximize reach on social media networks. You can also ask them for a review of your product or tag them in the user-generated content with your product.

    Get app downloads:

    If used strategically, QR code marketing can be one of the fastest ways to increase app downloads and drive users into the mobile app marketing funnel. Burger King used them during 2020 MTV VMAs to let viewers download the Burger King app. These ads encouraged the viewers to scan the codes to download the app and avail various discounts.

    Related: QR code sharing with bio links 

    Drive more traffic to your website:

    You can use the QR code to direct viewers to a page or website with detailed information. The information not covered in the print ad, such as product description, pricing list, dates and time, the procedure to place an order, can be communicated via the code. The luxury brand, Burberry, introduced sustainable labeling where they outlined the product attributes through this.

    QR-code-shopping-

    Source

    Build email marketing lists:

    QR codes can be used on marketing materials from billboards, print ads and business cards to direct users to webpages. This helps marketers to build email lists by asking users to sign up to avail certain offers.
    This will be a good strategy to boost your email marketing strategy.

    Enhance the user experience:

    You can improve the user experience by offering them valuable and necessary information in the QR code—for example, an instructional video to set up the product or printable sheet or link to the recipe on food products. 

    Product QR code


    Source 

    Increase leads:
    QR codes can be strategically used for lead generation according to the kind of business. For example, a real estate agency had to sell a large office building.     They used these to generate and track leads.

    qr real estate

    Source 

    Win customer’s trust and loyalty:

    You can use QR codes for establishing product transparency through product packaging. This will help you to win your customer’s trust.  It will increase the customer’s loyalty and engagement which is why they are more likely will stick to the brand.

    combibloc_bifruit


    Source

    Share contact details:
    With the vCard QR code, you can share your contact details such as email, work address, phone details, location etc., with your customers. The dynamic one gives you the freedom to edit the information many times without reprinting the code.

    QR-code

    Source

    Personalize the experience:
    With the flexibility to embed multiple content formats into QR codes, brands have attracted customers with personalized shopping experiences. JC Penny on Christmas released “Santa tags”. The idea was to allow the giver to record a personalized message played when the recipient scans the code.

    Increase post purchase engagement:
    Avail the opportunity to engage your customer after the purchase. QR codes for rating and review pages are the one way to go about it. You can also link these to discount coupons for their future purchases, so they continue shopping with you. The Amazon QR codes drive repeat purchases and thus increasing the website traffic.

    packaging-QR


    Source

    Related: 8 Ways to Increase eCommerce Sales Using Social Media 

    Get reviews and feedback:
    According to writers block hive, 86% of people said they trust online reviews as much as they believe in word of mouth.
    You can use a QR code to ask for product reviews and build the customer’s trust by providing them with the information they are looking for.

    yelp reviews QR


    Source 

    QR code marketing Use Cases:

    1-Restaurant Menus:
    With the pandemic, restaurants looked for safe and hygienic options for their customers. From menus to payments, restaurants used QR codes to design a contactless experience for their customers.

    QR code menus lower the printing price and are also more convenient to update about the availability of items, price, details etc., without reprinting.

    QR code scanner

    Source

    2-OOH Advertising:

    One cannot deny the effectiveness of OOH advertising. According to Dash Two’s study, 71% of consumers said digital billboards are more appealing than online ads. Pairing the billboard with a QR code strategically can drive consumers to take action and thus getting you data.

    Walmart, during the 2020 holidays, when their sales are supposed to be high, didn’t observe the shoppers due to the covid-19 pandemic, they launched virtual billboards at places where they did not have brick and mortar stores. 

    These virtual stores allowed people to scan and buy the products on the spot from their online stores.

    QR code marketing

    Source

    3-Adding a twist to museum:

    Sukiennice Museum in Poland used QR codes to tell the “secrets behind paintings”.

    Visitors scan the code next to a painting, and they get a series of stories about the artwork, its history and the painter themselves.

    The intriguing stories about war, deception, insanity, love and romance added to the experience of the museum visitors.

    4- Recycling:

    PepsiCo used an integrated hydration platform with QR codes in their soda stream style dispenser. For single-use plastic, PepsiCo used an integrated hydration platform. Other companies are embracing this innovation as well. Waste Direct, a leading waste disposal and recycling service in the UK, is leveraging QR codes to simplify waste management for convenient waste collection scheduling and more.

    The users can bring their bottles to fill them with still or carbonated options. Thus, replacing the vending machine with dispensers that use QR code stickers. The system was launched in schools and offices, but it was later expanded into public places.

    pepsico QR


    Source

    How to get more scans with QR code:

    1. Add a call for action next to your QR code:
      A QR code is like the door opening into the experience your customer wants to have. But if there is no sign on the door, nobody will enter. A compelling call to action is therefore necessary.
    2. QR code Placement:
      Make sure your QR code is strategically placed in a well visible place where your target user can notice it and quickly scan it. It should be set against a bright background to increase its readability.
    3. Brand your QR code:
      Make sure the QR code reflects your brand identity. Branding is an essential part of it as well to generate more scans. Make them more attractive by customising them with brand colours and logos.
      QR code branding


      Source


    4. Mind QR code proportion:
      While using it on the marketing material or packaging, make sure not to distort the ratio since it can make the scanning difficult.
    5. Minimize the number of QR codes:
      If there are multiple QR codes on the package or your print ad, it’ll confuse the audience, and thus you’ll miss the opportunity.
      Ideally, you should go with one goal per QR code, but if you want to give them a holistic view of your product, then you should create a universal link and direct them to the information they are looking for.
    6. Use interactive landing pages:
      When linking your QR code to the video, file or landing page, make the content accessible on a smartphone and mobile-friendly.
    7. High-quality QR code:
      Make sure you use a high-quality QR code with well-maintained whitespace so it is easy to read and scan.
    8. Track data:
      Once your QR code marketing goes live, keep track of data. This data will tell you about your best performing and underperforming campaigns, and you can optimise them accordingly.

    Benefits of dynamic QR code:

    1. Editable:
      You can edit your dynamic QR code’s content at any time, allowing you to print your active QR codes, and you can still change the content at any time.
    2. Data tracking:
      You can track data of your dynamic QR code addresses, contact numbers, and names; you can follow the number of scans, time of a scan, location of the scan and even people used it to scan it.
    3. Cost-effective:
      A QR code generator is very cost-effective, and some platforms even offer it for free

    Choosing a QR code generator:

    Making the right choice of a QR code generator is the prerequisite of leveraging QR code marketing for your business. There are unlimited free QR code generators available, but make sure to choose with:

    • The accurate data tracking feature
    • Cost-effective with unlimited scans
    • High-resolution  printable QR codes
    • Excellent documentation

    Excellent customer support service
    Related: How to create a QR code for a URL?

    Frequently Asked Questions:

    What are the data points you can get from QR codes?

    QR codes are easy to use and are a great tool to analyse users’ click behaviour. They offer multiple data points such as time of the scan, location of the scan, times it has been scanned etc. With the right messaging and strategy, you can ask your users for email addresses, contact numbers and names.

    Is there any expiration date for QR codes?

    Some QR code generators offer a limited period or a limited number of scans. Once that is over, your QR code expires. However, some QR codes provide a lifetime of free access, and there is no limit on time or number of scans. In this case, you only have to make sure the URL is not broken.

    How can we use QR codes in marketing?

    QR codes are one of the most widely used tools for marketing by brands and businesses of all sizes.

    You can use QR code for:

    • Directing customers to your website
    • Getting App downloads
    • Share the business and contact details with potential clients
    • Share the address and location
    • Building email lists
    • Encouraging customers to leave a review
    • Engaging the customers for post-purchase
    • Personalized marketing tools the marketing
    • Sending prompted SMS and emails
    • Access AR for marketing

    How to promote QR codes for your business?

    There are various ways in which you can promote QR codes:

    • Include QR codes on the packaging
    • Include QR codes on marketing material both online and offline
    • Include QR codes in email signatures
    • Include QR codes on your business cards
    • Stick QR codes on tables, doors and signage where it can grab customer’s attention 
  • How to Add Spotify Link to TikTok Bio?

    How to Add Spotify Link to TikTok Bio?

    Are you a music lover looking to share your favorite tunes on TikTok? Adding a Spotify link to your bio is a great way to let your followers know what you’re listening to and discover new tracks. However, the process of adding a Spotify link to your TikTok bio may seem confusing at first. 

    Don’t worry, though – in this guide, we’ll show you exactly how to do it in just a few simple steps. Whether you’re a seasoned TikTok user or just starting out, you’ll be able to share your musical taste with the world in no time!

    What is a TikTok link in bio?

    A TikTok link in bio is a clickable hyperlink that can be added to your TikTok profile page. This link appears in the “Bio” section of your profile and can be used to direct your followers to external websites, social media profiles, or any other online destination you want to promote

    By default, TikTok only allows users to add one link to their bio. However, there are third-party tools like Replug that can be used to add multiple links to your bio section. This feature is especially useful for content creators, small business owners, and anyone else looking to promote their online presence to a wider audience.

    Also read: Why can’t I add a Link to my TikTok Bio?

    How to add Spotify link to TikTok bio?

    Adding a link to your TikTok bio is a great way to share more information with your followers and drive traffic to your website or other social media profiles. Here’s how to add a Spotify link to the TikTok bio:

    Step 1: Open Spotify on your device and log in to your account. 

    Step 2: Tap the “setting icon” in the top right of the screen. 

    setting-icon

    Also read: How to add a Twitter link to Instagram bio?

    Step 3: Tap “view profile” under your profile name to open your profile. 

    view-profile

    Step 4: Tap 3 “vertical dots” on your profile page. 

    three-dots

    Step 5: Tap “share”. 

    share

    Also read: How to Add Instagram Link to Facebook Bio?

    Step 6: Tap “copy link”.

    copy-link

    Add this link to your TikTok bio:

    Step 1: Open TikTok on your mobile device and tap the “profile icon” in the bottom right corner. 

    profile-icon

    Also read: How to put YouTube link in Instagram bio?

    Step 2: Tap “edit profile”. 

    edit-profile

    Step 3: Tap “add a bio” to open the bio section. 

    add-a-bio

    Also read: How To Add A Instagram Link In Bio?

    Step 4: Paste your Spotify link, tap “save” and you’re done. 

    paste-link

    Also read: 12 Best Bio Link Tools To Amp Up Your Marketing In 2023

    How to add multiple links to your bio?

    Do you have more than one link you want to add to your TikTok bio? 

    Perhaps you want to share your social media profiles or promote your website alongside your Spotify account. Luckily, there’s an easy solution: Replug. This powerful tool allows you to add multiple links to your TikTok bio, helping you to increase your reach and engagement on the platform.

    With Replug, you can create a single link that directs users to a landing page containing all of your important links. This means that you can easily promote your online presence in one convenient location. 

    Here’s a video showing you how to add multiple links to your TikTok bio using Replug.

    FAQs

    Can I add multiple links to my TikTok bio?

    By default, TikTok only allows you to add one link to your bio. However, third-party tools like Replug can be used to add multiple links to your TikTok bio.

    Is it free to use Replug to add multiple links to my TikTok bio?

    Replug offers a free plan with limited features and paid plans with more advanced functionality.

    How do I use Replug to add multiple links to my TikTok bio?

    To use Replug to add multiple links to your TikTok bio, sign up for an account and create a branded landing page with your desired links. Then, copy the Replug landing page URL and paste it into the “Website” field in your TikTok bio.

    Can I track clicks on my TikTok bio links with Replug?

    Yes, Replug offers advanced analytics that allows you to track clicks and engagement on your TikTok bio links and other links across your online presence.

    Also read: 7 Ways You Can Use Instagram Bio Links to Your Advantage

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  • Getting Started with Meta Pixel: The Key to Successful Retargeting

    Getting Started with Meta Pixel: The Key to Successful Retargeting

    What is a Meta Pixel?

    Meta Pixel, previously known as Facebook Pixel, is a small piece of code that can be added to the back-end of a website, mobile app, or partner application to track user’s footprints, making it easier for advertisers to retarget them on Facebook.
    Moreover, the Meta Pixel assists brands, organizations, entrepreneurs, and marketers with Facebook pages in determining and enhancing their return on investment from the largest social network in the world.

    While e-commerce has never been this popular, social media platforms are adapting to the latest technologies and advancements.
    Since Facebook is the number one social media platform with over one billion monthly active users, digital marketers and online advertisers need to tighten their grip on every aspect of Facebook ads.
    In a world full of AI tools and chatbots, it’s crucial to figure out the basic online marketing techniques that could give you a slight edge over the competition.
    Let’s dive deep into Meta Pixel and understand more about it.

    Why is the Meta Pixel called “Pixel”?

    Since Meta Pixel is a powerful analytical tool that tracks website visitors‘ activities. The way it works is that it uses a short code that leaves a cookie on each website visitor and helps advertisers track them via Facebook ads.
    Pixel is the industry-standard name for retargeting code that sits on the advertiser’s website or app and provides them with insights into consumer behaviors, actions, and choices.
    Meta Pixel helps identify Facebook advertisers and how users are interacting with the content or products on their website.
    Installing a pixel, whether you’re running Quora ads or Facebook ads, is vital to remarketing the previous website’s visitors and understanding the audience’s behavior toward your ad.

    What are the benefits of installing the Meta Pixel?

    Digital marketing gurus and online advertising experts rave about retargeting and often consider it one of the most important aspects of e-commerce sales growth.
    Installing the Meta Pixel in your website or app can provide various benefits that can help improve your Facebook advertising efforts – no question about it.
    So let me shed some light on the capabilities and benefits of installing or using the Meta Pixel:

    Essential for Facebook remarketing:

    Retargeting or remarketing is the core reason why meta-pixel is a thing now. With the help of the Meta Pixel, you can track the behavior of users who have visited your website or app, and target them with specific ads to encourage them to return to your site or complete a desired action.

    Track and improve conversions:

    Advertisers can track user behavior on their websites or apps and analyze the effectiveness of their advertising campaigns. The data can help them identify areas where they need to improve their campaigns and optimize their ads to increase conversions.

    Helps build custom audiences:

    Marketers and advertisers could create custom audiences based on the actions users take on their website or app. This can help them create targeted ads for specific groups of users and improve the relevance of their advertising campaigns.

    Assists in building lookalike audiences:

    By analyzing the behavior of users who have interacted with your website or app, the Meta Pixel can help advertisers identify similar audiences that are likely to be interested in their products or services. It can easily expand the reach of the advertising campaigns and help target new potential customers.

    Measures the results of your ad campaigns:

    The Meta Pixel provides advertisers with detailed data about the performance of your advertising campaigns. They can track the number of clicks, conversions, and other metrics that help them understand the effectiveness of their ads.

    Enables advertisers to show ads to the right audience:

    It gets easier to track user behavior with such a facility. Therefore, the advertisers could create targeted ads that are shown to the right people at the right time. It can significantly improve the relevance of their advertising campaigns and increase the chances of users taking action.

    How does the Meta Pixel work?

    meta-pixel

    The Meta Pixel works by inserting a one-time code into your website or app source so that it could track the users and allows you to remarket them using Facebook retargeting ad campaigns.
    To use the Meta pixel effectively, you must first install it on the website or app – wherever you’re trying to capture the audience footprints for Facebook retargeting.
    The retargeting pixel goes into the header section of the website or the source code of your app and helps you monitor, analyze, and track the audience visiting the pages/sections with the code on it.
    For example, an author is selling an ebook through a website and has already set up a landing page, a checkout page, and a thank you page for the campaign. The Meta Pixel would be installed on all three pages to record the buyer’s journey.
    In most content management systems (CMS), the header and footer are common on all pages. Therefore, adding any piece of code into the header or footer section means it’s been added to all pages eventually.

    What does Meta Pixel collect?

    Facebook-ads

    The Meta Pixel is a powerful tool that enables advertisers to collect valuable data that can be used to improve the effectiveness of your Facebook ad campaigns.
    The data collection using Meta Pixel begins by installing the Meta Pixel on the back end of your website or app. Once it’s added, you can monitor and track conversions on the website/app.
    This valuable data can be used to optimize your ad campaigns, ensuring that they are delivering the best possible results.
    The reason why advertisers collect data is because of its ability to facilitate remarketing to people who have already taken some kind of action on your website.
    By tracking the actions of visitors, such as adding items to a cart or completing a purchase, the Meta pixel can help facilitate the delivery of targeted ads to those individuals.
    Furthermore, one of the benefits of using the Meta pixel is that it allows you to build targeted audiences for future ads. As visitors interact with your website, their actions are recorded and analyzed by the Meta pixel.
    This empowers you (or the advertiser) to create audience segments based on specific behaviors or interests, which can then be used to target future ads. This process is called retargeting or remarketing.
    So the Meta Pixel collects valuable information about the website visitors so that the advertiser could design or create a relevant ad campaign to target the right audience.

    What are Meta Pixel Events?

    Meta has provided several “Events” for conversion optimization. If you’re new to Facebook advertising jargon, then let me make it easier for you.
    Events are defined as any type of action that takes place on your website after the visitor lands on the website as a result of the ad.
    There are several “Standard events” which are predefined by Meta and advertisers could use them to log user activities, conversion analysis, and build an audience.
    Besides the “Standard events,” there are “Object properties” that are also predefined by Meta and can be included with “Standard events” based on compatibility. For more clarification on Meta Pixel or to access the event codes, check out this page.

    How to setup Meta Pixel?


    Setting up the Meta Pixel is not a complex process unless you haven’t done any Facebook ad campaigns before or you never edited even a simple HTML code.
    I’ll try to break down the process into brief sections so that it gets easier for an average Joe to digest, comprehend, and implement it.
    Before I head over to the next part, just remember that Meta Pixel is a code that works as a cookie and helps advertisers target the website audience on Facebook.
    Since you have already learned about the Meta Pixel by now, it’s important to know how you can create it. It’s not a complex process so no need to panic.
    Here are the steps involved in creating a meta pixel:

    Step 1: Access the ads manager

    Ads Manager is a platform provided by Facebook that allows you to manage and create advertisements for your business.

    To create a meta pixel, you need to first access the Ads Manager by logging in to your Facebook account and clicking on the “Ads Manager” button in the top left corner of the screen.

    Step 2: Go to the events manager

    Once you are in the Ads Manager, you need to navigate to the Events Manager section. This can be done by clicking on the “Events Manager” button in the left-hand menu.

    Step 3 Connect a data source:

    Connect-Data-Source

    After accessing the Events Manager, you need to connect a data source. A data source can be any platform that you use to collect data related to your websites or apps, such as Google Analytics or Shopify.
    By connecting a data source, you can collect information about user behavior on your website or app and use it to create targeted ads.

    Step 4: Choose the data source

    Choose-data-source

    Lastly, you need to choose the data source that you want to use for creating your meta pixel. This can be done by clicking on the “Connect Data Sources” button in the Events Manager. In most cases, the data source is the website, so you’ll need to provide the URL of your website.
    You may also like: How to rename a link using Replug?

    Step 5: Select connection methods

    Select-connection-method

    You can either connect through the Conversion API method or Facebook Pixel method. For the said case we have selected the Facebook Pixel method.

    Step 6: Connect website activity using Facebook Pixel

    Connect-Website-Activity-using-Facebook-Pixel

    Once you have chosen the data source and followed the on-screen instructions to complete the process of creating a meta pixel, you’ll be able to generate your meta pixel for installation on your website or landing page.

    How to install the Meta Pixel on your website?

    Connect-website-Activity-using-pixel

    There are two basic ways of installing the meta pixel on your website.

    i. Insert Meta Pixel code manually

    The simple yet basic method of inserting the meta pixel code into your website is by accessing the source code of the website and putting the code into it. It’s usually done by editing the HTML or PHP file using a code editor and pasting the code into it.
    Make sure to add it to the pages that need the most or else you won’t be able to track the conversion. If your website is built with PHP, you might have a header.php file, just insert the code into it and it’ll be available/accessible on every page of the website.
    Below are the steps to follow to install the Meta Pixel code manually.

    1.Naviagte to the Events Manager in your FB Business Suite and click the Data Sources.

    2. Select the Meta Pixel you want to setup, and click Continue Pixel setup.

    3. Select Meta Pixel and click Connect.

    Connect-website-Activity-using-pixel

    4. Select Install code manually

    5. Copy the pixel base code.

    copy the pixel code
    -put-Meta-Pixel-code-on-website-header-


    6. Paste the pixel code at the bottom of the header section above the closing header tag in your CMS or web platform.
    Note: Ensure to toggle on Automatic Advanced Matching 

    ii. Add Meta Pixel code via Partner Integration

    The second method is more convenient than the previous one. It will work only if you’re using a CMS like WordPress, Drupal, or Shopify. All you need is to edit the source file and insert the meta pixel into your website’s code.
    Most people use WordPress for building their websites, blogs, and landing pages. So you could use any code insertion WordPress plugin for that matter. All you have to do is to install such a plugin and paste the code into it. The plugin would do the rest of the process of code placement on the website.
    Here are some of the popular code insertion plugins:
    ⦁ WPCode
    ⦁ Woody code snippets
    ⦁ Header Footer Code Manager
    Below video by digital marketer Jacob Lee explains the steps to add Meta Pixel code via WordPress partner integration.

    Here’s a video by Metics Media explaining the steps to add Meta Pixel code via the Shopify partner integration.

    How to find the Meta Pixel ID?

    install-code-header
    Facebook-Pixel-Id-

    Locating the meta pixel ID might be difficult for beginners, but it’s quite simple. If you have created your meta pixel ID, then it won’t be difficult for you to find and access it.
    However, if you’re new to Facebook ads, then it might seem intimidating at first. Don’t worry because I’ve got your back.
    To find the Meta Pixel in the Facebook Ads Manager, you can follow these steps:
    i. Log in to your Facebook account and go to the Ads Manager.
    ii. Click on the hamburger menu icon (three horizontal lines) in the top left corner of the screen.
    iii. Select the “Events Manager” option from the list of available options.
    iv. In the Events Manager section, click on the “Data sources” tab in the left-hand menu.
    v. Once you click on the data source button, you will be taken to your pixel page. Here, you can see the pixel ID, view the pixel code, and make any necessary changes to the pixel settings.
    vi. If you want to use the pixel to track specific events on your website or app, you can click on the “Settings” button next to the top menu and access the specific option. This is the area that will give you access to the cookies set, event setup, and conversion API.
    That’s pretty much it!
    Now you have successfully found your Meta Pixel in the Facebook Ads Manager and can now use it to track user behavior on your website or app and create targeted ads.

    How to setup Events using the Event setup tool?


    Setting up Events is an essential step in optimizing and improving the ad campaign as it directly influences the customer base targeting. Since retargeting is all about reaching out to the audience that has shown some interest in your website, setting up the right event helps identify the intent of the website visitors.
    To start using Events, you first need to set them up. Facebook has a dedicated section for Events setup, and it’s called Event Setup Tool.
    Let’s head over to the Ads Manager once again for showcasing how to set up events using the Events Setup Tool. Here’s the step-by-step guide on how to do it:

    Step 1: Go to the Ads Manager
    The first step in setting up events using the Event Setup Tool is to log in to the Ads Manager. If you don’t have an account, you can create one for free by going to the Facebook Ads Manager.

    events-manager

    Step 2: Open the Events Manager
    Once you have logged in to the Ads Manager, you will need to navigate to the Events Manager. You can do this by clicking on the hamburger icon in the top left corner of the screen and selecting “Events Manager” from the menu that appears.

    connect-data-sources

    Step 3: Access the Data Sources

    Once you have opened the Events Manager, you will see a menu on the left side of the screen. From here, click on “Data Sources,” which will take you to a page where you can manage your data sources, such as your website, app, or offline events.

    settings-data-sources

    Step 4: Go to the Settings Section
    After accessing the Data Sources page, you will see a list of your data sources. Select the data source you want to set up events for and click on its name. This will take you to the Settings section for that particular data source.

    event-setup
    setup-events-popup-window

    Step 5: Open the Events Setup Tool

    Within the Settings section, scroll down until you see the “Events” section. Here, you will find the option to open the Events Setup Tool.

    Once you click on this button, you will be taken to a page where you can create and manage the events that you want to track on your website.

    How to confirm that the Meta Pixel is working using the Meta Pixel Helper?

    Facebook-Pixel-Helper-Extension
    Pixel-Helper-

    The Meta Pixel Helper is a convenient Chrome browser extension that can be used to check for the presence of Meta Pixel code on websites without any hassle.
    This browser extension operates in the background and doesn’t bother the script or performance of the website. Plus, it is quite easy to install even for newbies.
    After installation, an icon resembling </> – the Pixel Helper icon – will appear in the upper right corner of the browser alongside the address bar.
    When a website has a Meta Pixel installed, the Pixel Helper icon will change color from grey to blue, and a badge will appear showing the number of Pixels found on the page.

    If the icon does not turn blue, it means that there are no Meta Pixels installed on that particular webpage. To access the Pixel Helper, click on the Pixel Helper icon and a small popup will appear containing information that can be used to verify, troubleshoot, and improve the Pixel.
    Therefore, the Pixel Helper is a helpful tool for confirming the installation or existence of the Meta Pixel on the website. To download this Chrome extension, visit this page.

    How to use Meta Pixel with Replug?

    Replug is a powerful URL shortener that offers several features such as URL shortening, branded short URLs, retargeting, deep links, and bio links.

    You already know by now that Meta Pixel is used for retargeting people through Facebook ads. Since Replug also provides a retargeting feature, it’s time to figure out how the combo of Meta Pixel and Replug plays out.
    You can use the short links created with Replug to reach out and retarget the users that click on your short URLs through Facebook ads.
    Here are the steps involved in using Meta Pixel with Replug:

    i. Grab the Pixel ID from Facebook

    Facebook-Pixel-Id-

    You’d surely know by now where to get the pixel ID from your Facebook account. Here’s a quick guide if it all seems intimidating or too much to digest:

    • Go to the Ads Manager section and click on the Events Manager button from the options.
    • Then, go to the Data Sources from the left menu and you’ll see the Facebook pixel.
    • Open the settings area of your pixel and copy the pixel ID from there.

    ii. Login to your Replug Account

    add-retargeting-pixel

    Now go to the Replug website and log in to your Replug account.

    In case, you haven’t signed up for a Replug account, I highly recommend doing it now. Replug has a 14-day free trial. Try Now!

    iii. Add a Retargeting Pixel in Replug

    add-retargeting-pixel
    Click-Add-Pixel
    add-retargeting-pixel

    Once you’re in, access the profile settings from the top-right corner. Just click on your profile icon to do so.
    A drop-down menu would appear; click on the Retargeting Pixels.
    You’ll land on the Retargeting Pixels page. Now click on the “Add Pixel” button.
    Once you click the Add Pixel button, a popup window would appear. Choose Facebook, provide your pixel name, and paste your Facebook pixel ID.
    Once it’s done, click on the “Add” button to proceed.

    iv. Create a retargeting campaign

    Create-Retargeting-Pixel-Campaign
    select-brand-for-retargeting-campaign

    The next up is creating a new campaign for retargeting the Replug audience, meaning the visitors who click through your short links, so you could start retargeting them through Facebook ads.
    To do this, go to your Replug dashboard and access the Campaign section.
    Click on the “New Campaign” button to create a new campaign for this purpose.

    Select the appropriate brand or create a new one for this campaign.

    Add-retargeting-codes-for-campaign-

    Name this campaign and select the campaign type. You must check the “retargeting” option at this stage to let Replug know that it’s a retargeting campaign.

    Choose the retargeting script afterwards.

    In this case, it’ll be the one associated with Facebook. Choose the Facebook pixel you created earlier in your Replug account.

    Now save the campaign and you’re done with creating a new campaign using Replug.


    You may also like: 14 Crazy-Effective Ways to Boost E-commerce Sales Through Retargeting

    How to change the Meta Pixel’s name?

    Changing the meta pixel’s name might not be on your mind, but you should know whether or not you can do it, just in case.
    It’s possible to change the meta pixel’s name. All you have to do is to follow a few simple steps to do this:
    i. Go to your Ads Manager account after logging in to your Facebook account.
    ii. Access the Events Manager section from the Ads Manager.
    iii. Open the Data Sources to access your already created meta pixel. (Remember that you could create only one meta pixel per account).
    iv. Now click on the edit button next to your meta pixel’s name. This is where you could change the meta pixel’s name.
    That’s it.
    Easy-peasy!

    FAQs about Meta Pixel

    Is meta pixel a cookie?

    The Meta Pixel is a pixel code that helps advertisers target the audience who have visited their websites through Facebook ads. A cookie also does the user-tracking on the websites, but may not be directly influencing the retargeting like the meta pixel.

    How do I create the Meta Pixel?

    Log in to your Facebook account, go to the Ads Manager, access the Events Manager, and click on the Data Sources. You’ll see the option to create your meta pixel.

    Is the Meta pixel different from than Facebook pixel?

    No. The Meta Pixel and the Facebook Pixel are the same. The Meta Pixel was formerly known as the Facebook Pixel.

    What is Meta pixel in Facebook ads?

    It’s a pixel code that helps advertisers track the website visitors and empowers them to advertise to those visitors using Facebook ads by retargeting them.

    What is a Facebook Pixel notice?

    This is by no means legal advice, but a lot of countries require websites to display the cookie consent notification which tells the website visitors that this website is using cookies to track visitors.
    When a website is using Meta Pixel or any other user tracking tool to track website visitors’ activity, performance, and behavior, they must notify the website visitors about this.
    Have you ever seen a cookie consent notification on websites, especially when you visit it for the first time?
    The website is trying to tell you that they’re using some tracking tools or softwares to track the visitors’ activities and behaviors – it’s a very common website management practice.
    I’m no expert on GDPR or CCPA, so you should consult your lawyer for more clarity. However, I simply use a cookie consent WordPress plugin on my website that displays a cookie consent notification on the website.
    Some several tools and plugins automatically add cookies consent notices to the websites, but here are some of the popular website plugins for this purpose:
    ⦁ Cookie Notice & Compliance for GDPR / CCPA
    ⦁ Cookies and Content Security Policy
    ⦁ Cookie Script
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