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  • Top 7 E-commerce Payment Trends of 2024

    Top 7 E-commerce Payment Trends of 2024

    Forget cash, ditch the plastic! Pay online for all your online purchases with easier and more secure e-commerce payment trends. From speedy QR code payments to secure biometric authentication, get ready for a future where paying online is smoother than ever. So, grab your phone, settle in, and let’s explore the future of online shopping!

    What do you mean by e-commerce payment trends?

    “E-commerce payment trends” refer to the changing patterns and preferences in online transactions, showcasing specific payment methods and technologies in the e-commerce industry. 

    Here are some of the most common questions e-commerce experts ask:

    How can I boost my e-commerce sales?

    There are multiple features and strategies brands can utilize to boost their e-commerce sales. Some of the most effective ones include branded short links for your brand, bio-link landing pages, deep links, adding retargeting pixels to your links, creating custom call-to-actions as per your brand, link-routing, personalized QR codes, A/B testing pages, etc. Let’s see how each of these features can benefit your brand. 

    • Bio-links: Create a central hub for multiple links, making it simple for customers to navigate. 
    • Retargeting pixels: These are handy for re-engaging interested customers who didn’t make a purchase. 
    • Deep links: Send app users directly to the most relevant content.
    • Custom CTAs: Motivate clicks with clear and branded calls to action.
    • Link routing: Split traffic and optimize campaigns for better results.
    • Personalized QR codes: Track scans and create a branded offline marketing experience.
    • A/B testing pages: Discover which website variations convert better.

    These methods enhance visibility, engage users, and boost e-commerce sales when used strategically.

    How can I track my e-commerce sales?

    Just like integrating advanced payment methods in your e-commerce business, tracking your e-commerce sales is also necessary. But the question is how: well you can use management tools like Replug, ContentStudio, Usermaven, etc to do so.

    Let us break down the process for you. 

    • The first one you need is a link management tool that will help you track the exact stats of your link campaigns such as bio-link campaigns, branded short link campaigns, or how many of your intended audience members have successfully converted through that particular call-to-action (CTA) and more stats like that.
    • Secondly, if you want a strong social presence, you need a social media management tool that allows you to plan, create, and schedule eye-catching posts to be published to the right channels at the right time.
    • The next in line is the analytics platform which is indeed very necessary for your e-commerce website as it helps you track in-depth customer journeys, keep an eye on page views, bounce rate, total visitors, etc. See which channel brought in the most audience and where they dropped off. Get engagement metrics like DAU, WAU, MAU, DAU/MAU, and WAU/MAU. Also, get accurate stats with adblocker bypassing cookie-less tracking and much more.
    • Explore advanced tools often used in e-commerce for performance insights. Like tracking online sales metrics with analytics platforms, understanding financial statements through P&L report analysis can critically assess your business’s profitability and liquidity.
    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
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    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Top 7 e-commerce payment trends of 2024 

    1. Account-to-account (A2A) payments

    A2A payments, also known as direct bank transfers, are experiencing significant growth, particularly in regions like Europe and America. This e-commerce payment trend eliminates the need for card networks and digital wallets, offering several advantages for both merchants and consumers:

    • Reduced fees: A2A transactions typically incur lower processing fees compared to traditional card payments, offering cost-saving benefits for merchants.
    • Faster settlements: Funds are transferred directly between bank accounts, leading to faster settlement times, and allowing merchants quicker access to their revenue.
    • Strong security: A2A payments often leverage multi-factor authentication, a key feature enabled by advancements in mobile banking application development, providing increased security for consumers concerned about data breaches

    Moreover, VRPs offer greater convenience and flexibility for customers, enabling them to pay for subscription services or utility bills based on their actual usage patterns. With SAP BRIM, businesses manage these payment models efficiently while ensuring accurate billing and revenue recognition. Digital transformation platforms play a crucial role in integrating such solutions, enabling seamless coordination between billing, customer experience, and financial systems.

    To further enhance these capabilities, integrating banking IT services can streamline financial operations and improve transaction security, aligning seamlessly with the digital transformation goals of modern businesses. The rise of AI in retail banking can further optimize these payment systems by providing smarter, more personalized services to both customers and merchants.

    Also read: Effective Risk Management Strategies to Manage Social Media Risks

    1. Embedded finance

    Embedded finance is the ideal integration of financial services like payments, bridging loans, and insurance directly into the customer experience within a merchant’s platform. This innovative trend is transforming e-commerce by offering:

    • Frictionless checkout: Embedded finance removes the need for customers to switch between websites or apps to complete their purchases. This streamlined checkout process reduces cart abandonment and potentially increases conversion rates for merchants.
    • Personalized financial offerings: Embedded finance solutions allow customer data to offer tailored financial products and services. For instance, a customer purchasing a new appliance might be presented with a loan option tailored to the specific purchase value. This personalized approach can enhance customer engagement and loyalty. It’s also precisely why 82% of U.S. adults own at least one credit card, as Solosuit reports.
    • Increased transparency and control: Such finance platforms often provide customers with a clear and consolidated view of their finances, including purchase history, available credit, and upcoming payments. This transparency empowers customers to make informed financial decisions while shopping online.

    As embedded finance continues to gain wider adoption, its impact on e-commerce payment processing is expected to become even more significant in the coming years.

    Also read: Best Apps For Shopify To Create a Surge In Your eCommerce Sales

    1. Mobile wallets take center stage
    Payment Trends

    Mobile wallets have become a prevalent e-commerce payment method, offering customers a convenient and secure way to pay for online purchases. This trend shows no signs of slowing down, driven by features such as

    • One-click payments: Mobile wallets eliminate the need to repeatedly enter card details during checkout, offering a faster and more seamless experience.
    • Better security: Biometric authentication through fingerprint or facial recognition adds an extra layer of security to mobile wallet transactions, mitigating the risk of unauthorized access to payment information.
    • Loyalty program integration: Many mobile wallets integrate with loyalty programs, allowing customers to earn and redeem rewards directly at checkout. This additional layer of value incentivizes customers to use mobile wallets as their preferred payment method.

    With the increasing penetration of smartphones and the growing familiarity with mobile wallets, their dominance in the e-commerce payment landscape is likely to persist in 2024 and beyond, especially as automated payment systems enable seamless recurring transactions and subscriptions.

    Also read: 8 Ways to Increase eCommerce Sales Using Social Media 

    1. Cryptocurrencies and blockchain

    While still in its early stages, the use of cryptocurrencies and blockchain technology as e-commerce payment methods is garnering increasing attention. This trend offers several potential benefits:

    • Faster and cheaper transactions: Blockchain tech can facilitate faster and potentially cheaper cross-border transactions compared to traditional methods.
    • Greater transparency and security: Blockchain offers a secure and transparent way to record and track transactions, potentially reducing. If you’re looking to integrate blockchain solutions into your business, blockchain development can help create more secure, transparent transactions, improving both trust and efficiency in your e-commerce operations

    Also read: 25 E-commerce Marketing Tools For Successful Marketing

    1. Buy now, pay later (BNPL)
    BNPL- Payment Trend

    BNPL solutions offer customers the flexibility to split their purchase costs into smaller, interest-free installments. This trend is gaining traction, particularly among younger generations, due to:

    • Increased affordability: This e-commerce payment trend allows customers to manage their finances and budget for larger purchases more effectively.
    • Improved conversion rates: By offering an alternative payment option, BNPL solutions can potentially increase conversion rates for merchants.
    • Wider adoption: As BNPL providers partner with more merchants and offer more flexible payment plans, their influence in the e-commerce payment space is expected to grow.

    However, consumers must be aware of the potential downsides of BNPL, such as the risk of overspending and potential fees if payments are missed.

    1. By scanning the QR codes

    QR codes (Quick Response codes) are square-shaped barcodes with a complex pattern of black and white squares. They act as digital keys that, when scanned by a smartphone camera, unlock information or initiate actions.

    In the context of payments, merchants can display a unique QR code representing the purchase amount. For example, QR codes on tables allow diners to pay their bills directly through their phones after verifying with biometrics.

    Also read: 5 E-commerce Marketing Strategies for Brand Recognition

    1. Payment through biometrics

    Biometric authentication utilizes unique physical or biological characteristics, such as fingerprints, facial recognition, or iris scans, to verify your identity. This e-commerce payment trend is increasingly integrated into smartphones and other devices, making it a convenient and secure way to authenticate yourself for various purposes, including payments.

    • Security: Biometric authentication adds an extra layer of security to the payment process, as it relies on unique personal identifiers that are difficult to replicate.
    • Reduced contact: By eliminating the need to touch physical buttons or cards, this method offers a more hygienic pay method, especially in the post-pandemic era.
    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Conclusion 

    We still have a long way to go before getting to the tail-end of 2024, and we’re always looking to see what pops up in all these digital payment trends. All in all, these methods look promising and will likely help you make more sales, there’s more that’s yet to happen. 

    Meanwhile, take a look at some of the following questions most people ask us about their e-commerce business.

    People also ask

    What potential benefits do cryptocurrencies and blockchain offer in e-commerce?

    Cryptocurrencies and blockchain offer faster and cheaper transactions and greater transparency and security in e-commerce payment methods.

    What is the best tool to create bio links for my e-commerce store?

    The best tool for creating bio links for your e-commerce store is Replug, providing a centralized hub for multiple links in your bio.

    What are the advantages of payment through biometrics in e-commerce?

    Biometric authentication adds security and reduces physical contact, offering a hygienic way to pay, especially in the post-pandemic era.

    How can I create branded links for my e-commerce store?

    Create branded links for your e-commerce store using Replug, allowing customization for strong brand identity in URLs

  • 11 Best Affiliate Marketing Tools of 2024 – Features, Reviews, Pricing, and More    

    11 Best Affiliate Marketing Tools of 2024 – Features, Reviews, Pricing, and More    

    Looking for the best affiliate marketing tool? Don’t worry we’re talking key features, reviews, pricing plans, and all the juicy details to help you pick out the perfect affiliate tools.

    We’ll also be sharing insider tips and tricks, so you can get the most out of each tool and maximize your ROI leaving your competitors in the affiliate dust.

    So let’s get started; 

    What is affiliate marketing?

    Affiliate marketing is a performance-based marketing strategy where you earn a commission by promoting other companies’ products or services. Essentially, you act as a middleman, connecting potential customers with a brand and earning a reward for each successful referral.

    The following image shows how affiliate marketing works:

    5 things to look for in your affiliate marketing tool

    Before getting into the details let us give you a quick overview of some of the necessary aspects to look for in your affiliate marketing tool:

    1. Ease of use

    Look for a tool with a user-friendly interface – something that won’t make you scratch your head every time you need to tweak a campaign or check your stats.

    1. Budget

    We all know budgets are real-life struggles. Your affiliate marketing tool shouldn’t be adding to the stress. Check the price tag and make sure it fits your pocket. But also, keep an eye out for sneaky extra charges. You want a tool that gives you value for your hard-earned money.

    1. Customer support

    Choose a tool that offers responsive customer service, whether through live chat, email, or phone support. Consider the availability of resources such as tutorials, documentation, and a knowledge base. A responsive support team can be invaluable when you encounter issues or need assistance to maximize the tool’s potential.

    1. Feature set

    The effectiveness of an affiliate marketing tool lies in its features. Analyze the tool’s capabilities in terms of campaign management, tracking, reporting, and analytics. Look for features that align with your goals, such as detailed performance metrics, real-time reporting, and customizable dashboards.

    Also read: How to Create Affiliate Links and Keep Track of Affiliate Results?

    1. Reviews and ratings

    Before making a decision, check reviews and ratings from other users who have hands-on experience with the tool. Online platforms, forums, and social media can be valuable sources of information. Pay attention to positive and negative feedback to understand the tool’s strengths and weaknesses.

    Top 11 affiliate marketing tools to try

    CJ – Commission Junction

    CJ, also known as Commission Junction, stands as a prominent affiliate marketing network founded in 1998 – that connects advertisers with publishers like bloggers, influencers, and websites, enabling them to promote products and earn commissions on sales. CJ operates in over 170 countries, granting access to massive audiences for publishers. Also, you will just have to pay for successful conversions, which makesa it a cost-effective marketing channel for advertisers.

    affiliate-marketing-tools

    Track campaign performance, optimize strategies, and gain valuable insights for informed decision-making.

    Plus, everyone loves how CJ’s payment system is totally reliable, earning them big points for keeping the relationship between advertisers and publishers happy and stress-free!

    Key features 

    • In-depth monitoring and analytics
    • Affiliate network
    • Commissions and payouts
    • Email updates
    • Cookieless Tracking

    Check out reviews:

    “One of the best and most flexible affiliate advisors “

    Yashwant P.

    Replug

    This beast right here, is your go-to tool for simplifying the world of affiliate marketing with its awesome link cloaking and tracking features. Say goodbye to those long, confusing affiliate links – no one clicks on them! 

    Replug lets you create short links that are not only easy to recall but also protect your affiliate links from potential hacking, ensuring you get the commissions you rightfully earned.

    affiliate-marketing-tools

    But hold on, there’s more! Replug is not just a link shortener; it’s a complete link management solution. This means you get a bunch of cool features to level up your affiliate game, like A/B testing (discover the best-performing links and landing pages), retargeting pixels (target website visitors with personalized ads)  deep links, traffic routing, CTA generator (craft compelling calls to action for your links), SMS links, QR codes (generate scannable codes for offline marketing), and the list goes on. 

    If we talk about pricing, it’s pretty handy for businesses of all tiers. The plans start from just $19/mo and go up to $79 and more as per your brand requirements. 

    Key features

    Check out reviews:

    “Handy Link Management Tool with URL shortener and more”

    Alan N.
    “Very convenient platform to create Branded Links with Marketing & Reporting”

    Karen S.

    Also Read: Instagram Bio Links: Usage, Purpose, & Tips

    ShareASale

    Similar to CJ, ShareASale serves as a valuable affiliate partnership program that bridges the gap between publishers and advertisers seeking assistance in boosting sales. Publishers can earn compensation based on the actions they drive for the advertiser, whether it be phone calls, leads, or website visitors.

    affiliate-marketing-tools

    Besides that, this affiliate marketing tool provides a user-friendly experience and offers a variety of tools to empower affiliate marketers in discovering and promoting products. These tools include a searchable merchant database, customizable product links, and banners, as well as deep linking options allowing direct links to specific pages on a merchant’s site. 

    Additionally, ShareASale takes care of the payout process, streamlining the financial aspect for users and eliminating the need to set up multiple accounts with different merchants.

    Key features

    • Customizable programs
    • Multiple commission structures
    • Performance-based advertising
    • Automated tools
    • Targeted audience access

    Check out reviews:

    “Shareasale is awesome but the tracking is meh”

    Justin A.

    ContentStudio

    ContentStudio is an all-in-one social media management tool that serves as your affiliate campaign builder as well as your marketing calendar tool. Yes, you heard us right!

    affiliate-marketing-tools

    It’s one of the best AI tools for affiliate marketing, as it’s packed with so many AI features that cut content creation and scheduling time to half. Affiliates can schedule posts in advance, curate trending content, and leverage AI-powered features like caption writing and image generation.

    With CS, you can analyze the success of your social channels and make smarter business decisions. Create useful automated reports to share information with your team and clients. In addition, you’ll get a single social inbox to help you manage and respond to incoming messages and comments across all of your social networks.

    Key features

    • Workspaces
    • Content planner
    • Content calendar
    • Discover trending content
    • Advance analytics
    • Content creation

    Check out reviews

    “Honestly one of the best content management platforms out there”

    Alex.
    “Great 360-degree approach to content for startups”

    Jeremy.P

    Also Read: How to Increase Brand Awareness: 9 Best Strategies

    Constant Contact

    Constant Contact is an email marketing tool known for its user-friendly interface, offering features like customizable email templates, robust contact management, and real-time tracking, enabling businesses to create, send, and analyze effective email campaigns effortlessly.

    affiliate-marketing-tools

    Amplify your affiliate reach and maximize your growth with effective tools for automation, segmentation, and more. Whether you’re a small business or a large enterprise, Constant Contact offers the tools necessary to lift up your email marketing strategy and enhance customer engagement. The pricing on the other hand starts at $12/month and goes up to $80/month depending upon your needs.

    Key features

    • Data import and export tools
    • Integration APIs
    • Building and personalizing emails
    • A/B testing

    Check out reviews

    “Great Email Marketing Service for Any Company”

    Shawn B.

    Cloudways

    Cloudways ensures optimal performance for affiliate websites by offering a range of top-tier cloud providers, such as AWS and DigitalOcean. This choice of providers boosts loading speeds and enhances user experiences, critical factors in the success of affiliate campaigns.

    affiliate-marketing-tools

    One standout feature of Cloudways is its scalability, allowing affiliate marketers to effortlessly adjust hosting resources based on the traffic demands of their campaigns. This ensures a smooth and responsive experience for users, even during peak traffic periods. In addition to performance, Cloudways prioritizes security with regular patches and SSL certificates, fostering customer trust and credibility for affiliate marketers.

    Key features

    • Multi-cloud support
    • One-click applications
    • Agency hosting
    • Smb hosting
    • E-commerce hosting

    Check out reviews

    “Hosting is great! Support is Great! Dashboard could improve…”

    Brandon P.

    Usermaven

    Usermaven tops our tool favorites – the go-to tool for affiliate marketers wanting to get in-depth insights to their affiliate websites. Covering the basics, it tracks visitors, pageviews, sessions, bounce rate, and more. Plus, it’s not just about numbers; you can pinpoint top traffic sources, revealing which affiliate campaigns bring the most visitors. 

    affiliate-marketing-tools

    Now, here’s the cool part – Usermaven has some serious Jedi-level features that big names like GA4, Heap, Matomo, and Piwik Pro might not offer. Think user journey mapping, actionable insights, automated events, pixel white label – basically, everything you wished your analytics tool could do. What’s more, it doesn’t break the bank; Usermaven is an affordable tool with both competitive pricing plans and an impressive feature set.

    Key features

    • Simple web analytics dashboard
    • Cookieless tracking option
    • Power users
    • Traffic and conversions AI insights
    • User-level reporting
    • User flows 
    • Funnel analytics
    • Multi-channel attribution
    • Segmentation
    • Data retention
    • Ad-blocker bypassing
    • And more…

    Check out reviews

    “The absolute best Google Analytics Alternative Hands Down!”

    Matthias L.
    “An innovative and user-friendly tool that significantly aids in enhancing marketing strategies.”

    Karim S.

    Also Read: 9 Hottest Content Marketing Platforms to Look For in 2024

    SEMRush

    SEMrush is a powerful SEO tool for affiliate marketers, providing essential insights and elements for success. It excels in keyword research, helping affiliates discover high-performing keywords aligned with their niche, ensuring optimized content for search engine visibility.

    affiliate-marketing-tools

    Additionally, SEMrush’s competitive analysis features offer valuable insights into competitors’ strategies, keywords, and backlinks. Armed with this information, affiliate marketers can strategically position their campaigns, gaining a competitive edge by identifying market gaps.

    Key features

    • Keyword research
    • Competitor analysis
    • Rank tracking
    • Content marketing
    • Content optimization

    Check out reviews

    “Excellent range of tools for SEO, Marketing & Web Development”

    Tim A.

    Grammarly

    With real-time grammar and spelling checks, Grammarly ensures that affiliate content is polished and error-free. This feature contributes to the overall professionalism of marketing materials, establishing trust with the audience.

    affiliate-marketing-tools

    Affiliate marketers can craft more compelling content by leveraging Grammarly’s writing style suggestions. This feature provides insights into tone, clarity, and engagement, allowing marketers to fine-tune their messaging for maximum impact. Crafting content that resonates effectively with the target audience is crucial for affiliate marketing success.

    However, maintaining authenticity in affiliate marketing is paramount, and Grammarly’s plagiarism checker ensures originality in content. By verifying the authenticity of their materials, affiliate marketers uphold ethical marketing practices and build trust with their audience.

    Key features

    • Grammar and spelling check
    • Sentence structure enhancement
    • Plagiarism detections
    • Customizable writing goals

    Check out reviews

    “Grammarly has made my work easier”

    Jamie N.

    Also Read: Top 22 Personal Branding Tools To Upscale Your Marketing

    Canva

    Canva allows marketers to effortlessly design visuals that capture the attention of their audience. This visual appeal is crucial for increasing conversions and making a lasting impression. A standout feature of Canva is its extensive library of templates, catering to various design needs, including social media posts, presentations, posters, and flyers. These templates provide affiliate marketers with a quick starting point, ensuring consistency in branding across different marketing materials.

    affiliate-marketing-tools

    Collaboration is made easy with Canva, enabling team members to work seamlessly on design projects. This collaborative environment streamlines the design process, ensuring that affiliate marketing visuals align with the overall campaign strategy.

    However, Canva’s export and share options further enhance its usability for affiliate marketers. Marketers can easily export visuals in various formats, optimizing them for different channels and ensuring a smooth distribution process across online platforms.

    Key features

    • Drag-and-drop design
    • Customizable elements
    • Stock media library
    • Design resizing
    • Print and downloading options

    Check out reviews

    “Great Tool for Beginner Graphic Design”

    Nelson Jr. A.

    ManyChat 

    The next in line Manychat, ManyChat – create chatbots that engage your audience in real-time, answer their questions, and guide them seamlessly towards your affiliate offers. With ManyChat, you can easily run A/B tests on different chatbot messages, landing pages, and offers. 

    affiliate-marketing-tools

    Set up automated drip campaigns and chat flows based on user preferences and actions. This means targeted messages, relevant recommendations, and personalized offers delivered exactly when they’re most likely to convert. Moreover, you can also segment your followers based on interests, demographics, or purchase history. 

    Key features

    • Multi-channel marketing
    • QR code
    • A/B testing
    • Deep analytics

    Check out reviews

    “An Invaluable Tool for Streamlining Communication: My Five-Year Journey with Manychat”

    Vadim C.

    Conclusion


    As you explore the 11 top tools of 2024, consider key factors such as ease of use, budget, customer support, feature set, and reviews. These aspects will guide you in making informed decisions and maximizing your return on investment in the world of affiliate marketing.

    When evaluating tools, ask yourself:

    • How user-friendly is the interface for easy campaign management?
    • Does the pricing align with your budget, avoiding unexpected charges?
    • Is customer support responsive and resourceful for any assistance needed?
    • Does the tool’s feature set cater to your specific goals, including advanced analytics?
    • What do reviews from other users say about the tool’s strengths and weaknesses?

    However, Each tool, from CJ and Replug to Usermaven and Canva, brings unique strengths to the table. Whether it’s link management, social media analytics, email marketing, website hosting, or comprehensive analytics, there’s a tool tailored to meet your affiliate marketing needs. 

  • A Complete Landing Page Testing Guide

    A Complete Landing Page Testing Guide

    Landing pages work like helipads; they provide a space for visitors to land and allow brands and marketers to drive them in the right direction – that’s an analogy.

    By definition, a landing page is a sales or offer page that is designed to engage, attract, or convert a lead into a subscriber or paying customer.

    Marketers, bloggers, and SEOs do a lot of testing when they’re running campaigns, promoting offers, and developing new content clusters.

    One of the many testing experiments is about landing pages. Let’s explore what it is and how any brand, digital marketer, or agency can benefit from it.

    What is landing page testing?

    Landing page testing is an A/B testing of two versions of a landing page where the variables, such as design, copy, color scheme, and CTA, are in action and the purpose of landing page testing is to figure out which variant performs better.

    Brands, marketers, and agencies A/B test landing pages when they’re running a marketing campaign and want to see which version of the landing page outsmarts the other one.

    After the testing is completed, it becomes crystal clear which landing page performs better than the other one. The follow-up process is to deeply analyze the key elements of the winner landing page to elicit its secret sauce and repeat the same results going forward.

    On the other hand, it’s also important to closely look at the losing version of the landing page to see what went wrong with it.

    Types of landing page testing

    Landing page testing is crucial to identifying the flaws and pinpointing the winning elements by putting the landing pages to the test. Generally, marketers and conversion optimization experts use two types of landing page testing methods for testing and improving landing and sales pages. Let’s discuss those:

    A/B testing

    A/B testing is the widely used landing page testing method that compares two versions of a landing page. These landing page versions contain some differences that signify the purpose of the testing. This testing method helps in determining what elements trigger specific user behaviors and actions. It is an excellent process to refine the landing page and make it more effective with subtle improvements.

    Multivariate testing

    Multivariate testing (MVT) goes one step further by keeping the true essence of A/B testing intact. It puts more variables to the test as compared to A/B testing. However, it’s vital to comprehend multivariate testing requires a high volume of website traffic to lay the groundwork for the testing. Moreover, this type of landing page testing includes analysis of several elements, such as headlines, copy, images, colors, and more. It somehow speeds up the testing process and helps marketers and brands find the right combination of elements within a short period.

    Split URL testing

    Split testing is a technique used to compare two different versions of a webpage, product, or service to figure out which version is more effective in achieving a specific goal or objective. In other words, the user splits the traffic between the two or more landing page variants to see which one works best. The key difference between A/B testing and split testing is that in split testing the user equally divides the traffic between both versions. Replug has an A/B testing option for testing the URL, which allows users to split-test the URLs.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.     Try Replug for free

    Why test a landing page?

    There have to be a bunch of solid reasons for testing a landing page. No wonder top brands test their landing pages, sales pages, and thank you pages all the time. So, let’s dig in and try to understand why the landing page testing is important. Here’s why you should test a landing page:

    i. Understand user behavior

    User behavior is an important engagement metric in digital marketing. It refers to the actions that take place after they land on the website page no matter the traffic source.

    One of the reasons one must be testing a landing page is to understand how visitors are behaving on the page. When the collective user behavior is rather unresponsive, it depicts an issue with the landing page.

    ii. Conversion optimization

    Conversion optimization is a process of fine-tuning the sales funnel so that it gets easier for prospects to convert into paying customers. Brands optimize their websites, landing pages, social media ads, CTAs, and opt-in forms to improve conversion rates.

    Undoubtedly, one of the reasons a marketer or brand might have in mind when testing a landing page is that they would want to optimize the conversion on the landing page. Conversion optimization leads to more sales and profitability.

    iii. Increase clickability

    Clicks on the CTAs, links, banners, and ads are crucial to any digital marketing campaign regardless of the niche. Since landing pages an essential for marketing real estate, it’s vital to keep track of their clickability.

    When testing a landing page using different parameters, make sure to add clickability tracking to it. A lot of marketers use heat map tools to track the clickability on the landing pages. So, one of the reasons to test and optimize a landing page is to increase clickability without breaking the bank.

    iv. Analyze landing page copy

    Digital marketers keep track of every marketing strategy they apply to compare the outcomes of each strategy. It helps them make informed decisions to meet their marketing goals.

    One of the key elements of a marketing strategy is to pay close attention to the website or landing page copy. It has to be compelling, creative, and catchy to attract, engage, and convert the audience.

    Therefore, a common reason why marketers and conversion optimization geeks test a landing page is to make sure that they improve their landing page copy.

    v. Entice users to take action

    Pushing the visitors by force to take a certain action is almost impossible. You must entice the audience with your attractive offer, creative graphics, catchy UI/UX, and compelling copy to take action. This action could be a download, purchase, subscription, lead generation, form submission, etc.

    A lot of marketers do split testing with their landing pages because they want to come up with the best one that outperforms every other landing page.

    These are some of the points that tell the importance of testing a landing space and uncovering a roadmap for digital marketers to follow and make a difference.

    What are the key elements to test a landing page?

    There are numerous elements on a landing page that collectively and individually play a role in making a landing page work. An effective landing page testing may require making several changes and noticing the difference.

    Here are some of the key elements of testing a landing page:

    i. Layout design

    The landing page layout design speaks a lot about the offer behind the wall. Most visitors easily engage with the landing page offer when they find the layout and webpage design appealing and catchy. Not only does an excellent landing page design increase the time spent on the site, but it also decreases the bounce rate.

    landing-page-testing

    When testing a landing page, make sure to test the layout designs so that the user behavior and overall conversion rate are thoroughly tested. Also, note down the characteristics of the winner layout design to apply them in future landing pages.

    ii. Call-to-actions

    Call-to-actions are crucial to enticing visitors to take action on the landing page offer. The right wording, color, and button size could make a lot of difference no matter what. Undoubtedly, it’s an essential element when testing the effectiveness, quality, and outcome of the landing page.

    landing-page-testing

    Marketers and brands spend time, energy, and money on paid ads, influencer marketing, and sponsored content to drive traffic to their offers. A tiny mistake of putting up a less effective CTA button could spoil the whole campaign.

    iii. Landing page copy

    The website or landing page copy is a vital element when testing the conversion, engagement, and CTR. It’s the part of the landing page that translates the offer for the visitors. The wording must be powerful yet simple to send a clear message over.

    landing-page-testing

    A hefty, cluttered, and jam-packed copy isn’t going to cut it. Marketers and brands should ensure that their landing page copy is clear, concise, and consistent. It shouldn’t put readers off and make them go away. Instead, it must keep them engaged until they’re convinced to take action.

    iv. Color scheme

    The color scheme on the websites makes a huge difference in the conversion rate, engagement rate, and bounce rate. The reason is that the right color combination hits the bullseye when targeting the audience. Brands often test colors for CTAs, banners, and website navigation to see which works best for them.

    landing-page-testing

    Try to understand your demographics before deciding the colors for your landing page. Moreover, experiment with color schemes when testing your landing pages. The psychology of colors isn’t just a bookish phenomenon; it does work in the branding and digital marketing areas.

    v. Social proof

    Social proof is yet another essential element that has become inevitable in modern-day digital marketing. Marketers and brands use social proof as testimonials for their products or services.

    landing-page-testing

    Since social proof brings validation to the offer, it gets easier for the audience to make a purchase decision. No wonder it can be an important element when testing landing pages.

    These are some of the key elements to remember when testing your landing page.

    Tips to do landing page testing the right way

    Landing page testing has never been this easy. Once you know the fundamentals of analyzing the landing page, you can successfully test the performance of two or more landing pages. Here are some tips on landing page testing:

    i. Set a clear objective of the campaign

    The landing page testing doesn’t go well if you have a vague plan. It’ll be wise to set a clear objective for the campaign, meaning you must be crystal clear with your testing. You should be aware of the differences between the two versions, the key elements of both landing pages, and other minor details. So, vividly set the objective of the landing page testing activity.

    ii. Test different CTAs to find the best ones

    Call-to-actions (CTAs) are a key element of any landing page or website. The reason is that these buttons initiate engagement and navigate users to money pages or sales funnel to complete the action. Similarly, the size, colors, and text on the call-to-action buttons play a vital role in the performance of the CTA.

    iii. Make landing pages mobile-friendly

    Crafting a perfect landing page layout and putting the work into writing a splendid copy may not be enough unless you make the landing page mobile-friendly. It’s important to understand the fact that a lot of users access websites, social media, and emails on smartphones and tablets. Therefore, it’s necessary to keep our websites, blogs, and landing pages mobile-friendly.

    iv. Add visuals or videos to see the difference

    We can’t stress enough that media content works like a charm on the landing pages. Add beautifully designed images, icons, videos, and animations where necessary. Marketers and conversion optimization experts can experiment with images/video landing pages versus no-media version landing pages. The split testing will help you determine which version of the landing page does well.

    v. Experiment with colors on the landing page

    Colors are undoubtedly an important element of a website or landing page. One of the tips anyone can follow on testing the landing pages is to try out different color combinations on the landing page versions and see which color combo fascinates the users. Users can also try out different color schemes for navigation, CTAs, backgrounds, headers, footers, etc.

    So, these are some of the useful tips for testing the landing pages for brands, marketers, and conversion optimization experts.

    Replug: Link management solution

    Replug Branded Short Links CTA
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    Replug is a powerful link management solution that offers various URL management tools and provides a complete toolkit for shortening and tracking URLs.

    It’s a handy URL management tool for digital marketers, bloggers, social media influencers, and affiliate marketers who want to shorten URLs, share links on social media and emails, and track their links.

    Top Replug features include:

    ⦁ URL shortening

    ⦁ URL tracking

    ⦁ A/B testing

    ⦁ Bio link

    ⦁ Deep linking

    ⦁ Retargeting

    ⦁ QR code

    Replug is an all-in-one link management suite to create, manage, and track short URLs and elevate a brand’s social media engagement to the next level. Moreover, this tool integrates with several social media, email marketing, retargeting, and lead-gen tools. Plus, it has a Chrome extension for managing the short links without logging in to your Replug account.

    The Replug Basic plan costs $19 per month and the Professional plan costs $49 per month. While the Agency plan is priced at $79 per month. If you’re ready to test Replug, then start your 14-day free trial!

    FAQs 

    What is landing page testing?

    Landing page testing involves experimenting with different elements of a webpage to determine which version performs better in terms of achieving a specific goal, such as increasing conversions or engagement.

    How to test landing pages?

    You can test landing pages by using A/B testing or multivariate testing methods. A/B testing involves comparing two different versions of a page, while multivariate testing involves testing multiple variations of multiple elements simultaneously.

    A/B testing vs. multivariate testing: What’s the difference?

    A/B testing compares two different versions of a webpage, typically differing in one variable, to see which performs better. Multivariate testing involves testing multiple variations of multiple elements on a webpage to determine the best combination.

    What are common landing page testing mistakes?

    Common mistakes include not testing enough variations, ignoring statistical significance, and making changes based on personal preference rather than data.

    How long to run a landing page test?

    The duration of a landing page test depends on factors such as traffic volume and the desired level of statistical significance. Generally, it’s recommended to run tests for at least one to two weeks to capture different audience behaviors.

  • How to Make a QR Code for a PDF: 7 Simple Steps

    How to Make a QR Code for a PDF: 7 Simple Steps

    In a world where time is money and convenience is king, imagine having the power to streamline your document sharing with just a scan. Introducing QR code for PDFs– your ultimate solution for effortlessly converting PDFs into QR codes!

    Whether you’re a busy professional managing presentations, a student diving into research, or a home organizer keeping recipes in check, QR code is your secret tool for seamless document distribution. With just a few clicks, you can turn any PDF into a scannable QR code, instantly accessible to anyone with a smartphone. No more time-consuming file attachments or endless email chains – just scan and go!

    In this guide, we’ll walk through the simple steps to create QR codes for PDFs, making it easier to distribute and access digital content. Let’s get started!

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    How to Make a QR Code for a PDF using Replug?

    To create a QR code for a PDF using Replug, follow these simple steps:

    Step 1: Log in to your Replug account using your credentials. If you don’t have an account yet, you can sign up for free.

    replug-1

    Step 2: Select “Campaign” on your Replug dashboard once logged in or create a new campaign in just a few seconds. 

    Also read: How to Create a Dynamic QR Code: Step-by-Step Guide

    Step 3: In the provided field, enter the URL of the PDF document you want to create a QR code for and click “Create”. Make sure the PDF is hosted online and accessible via a URL.

    how to make a qr code for a pdf

    Step 4:  Replug allows you to customize various settings for your link, such as link alias, password protection, link preview, link expiry, etc. Adjust these settings according to your preferences.

    how to make a qr code for a pdf

    Step 5: After customizing, click on the “Update” button. Replug will instantly generate a QR code for your PDF link.

    Also read: How to Add a QR Code to a Flyer: Use Cases and Tips

    Download your PDF link as a QR code:

    Step 6: On the Replug dashboard, click “Manage” then “Replug links”. Here you’ll find your PDF link. 

    how to make a qr code for a pdf

    Step 7: Click on the three dots under “Actions” and select “Download QR code.” Your PDF URL will be downloaded as a QR code.

    how to make a qr code for a pdf

    Also read: How to Turn a Link into a QR Code

    Why choose Replug for your QR Code campaigns?

    Choosing Replug for your QR Code marketing offers a plethora of advantages that make it stand out as a top-notch platform. Here’s why Replug is the ultimate choice for your QR Code marketing needs:

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    Effortless QR code creation: 

    With Replug, generating QR codes for your URLs is a breeze. Say goodbye to complex processes – with just a few clicks, you can create instant QR codes, seamlessly connecting your audience to your digital content.

    Customization galore: 

    Make your QR codes uniquely yours. Replug lets you customize your QR codes to perfectly align with your brand identity. Add logos, choose color schemes, and create branded QR codes that reflect your style effortlessly.

    Versatility across industries: 

    No matter what sector you’re in, Replug’s QR codes have covered you. From tourism to retail, e-commerce to sports, Replug offers a versatile solution to connect with your audience, drive engagement, and boost sales across various industries.

    No expiry hassles: 

    With Replug, your QR codes don’t come with an expiration date – unless you set one yourself. Enjoy the flexibility to change destination links or add passwords without the hassle of regenerating QR codes.

    Insightful analytics: 

    Replug’s comprehensive tracking and analytics feature gives you valuable insights into your QR code performance. Track user actions, analyze click-through rates, and gather geographical data to refine and optimize your marketing strategies effectively.

    Exportable scan metrics: 

    Depending on your plan, Replug enables you to export scan metrics for in-depth analysis. This feature enhances your ability to organize and utilize the data obtained from your QR code campaigns, empowering you to make data-driven decisions with ease.

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    FAQs 

    What is a QR code?

    A QR code is a two-dimensional barcode that can store information such as URLs, text, or other data. Using a QR code for a PDF allows you to provide a convenient way for users to access the document by simply scanning the code with their smartphone or tablet.

    Can I customize the appearance of the QR code?

    Yes, many QR code generators allow you to customize the appearance of the QR code by adding logos, changing colors, and selecting different shapes and styles.

    Can I track how many times the QR code is scanned?

    Yes, some QR code generators offer tracking and analytics features that allow you to monitor how many times the QR code is scanned, where it is scanned, and other valuable data.

    Do QR codes for PDFs expire?

    It depends on the QR code generator you use. Some QR codes may have expiration dates, while others do not expire unless you specify a timeframe or manually deactivate the code.

  • What are Unique Clicks and How to Track Them?

    What are Unique Clicks and How to Track Them?

    In the world of digital marketing, “unique clicks” are a big deal. They give us a clearer picture of how people engage with online content. Unlike total clicks, which count every time someone clicks on a link, unique clicks only count each person once, no matter how many times they click.

    But how do we track and make sense of these unique clicks? That’s what we’ll uncover in this guide. We’ll cut through the terminology and get straight to the heart of unique clicks, why they matter, and how to track them effectively. So, let’s dive in and explore the world of unique clicks together.

    What are unique clicks?

    Unique clicks refer to the number of individual users who have clicked on a particular link or piece of content within a specified time frame. Unlike total clicks, which count every click regardless of whether it comes from the same user multiple times, unique clicks only count each user once. 

    This distinction is crucial for understanding the actual engagement level of a campaign or piece of content, as it provides insight into the number of distinct individuals who have interacted with it. 

    Unique clicks help marketers measure the effectiveness of their digital strategies and gauge audience interest and responsiveness.

    Unique clicks vs total clicks: What’s the difference?

    The main difference between unique clicks and total clicks lies in how they measure user engagement with digital content:

    Unique clicks: 

    Unique clicks represent the number of distinct individuals who have clicked on a particular link or piece of content within a specified time frame. Each user is counted only once, regardless of how many times they click on the link. Unique clicks provide insights into the number of different individuals engaging with the content.

    Total clicks: 

    Total clicks, on the other hand, count every instance of a user clicking on the link or content, including multiple clicks from the same individual. This metric measures the overall volume of clicks generated by a campaign or piece of content, regardless of whether they come from the same user.

    How to calculate unique clicks?

    Determine unique clicks: Use a web analytics tool or Replug to find the total number of unique clicks generated by your campaign.

    Find total recipients or impressions: Identify the total number of email recipients or ad impressions for your campaign.

    Apply the formula: Use the formula below to calculate the unique click rate:

    Unique click rate=(Total Number of Email Recipients or Ad Impressions / Total Number of Unique Clicks​) × 100

    Example calculation: For instance, if your campaign records 500 unique clicks from 10,000 email recipients:

    Unique Click Rate = (500 / 10,000) × 100 = 5%

    Interpretation: A unique click rate of 5% indicates that 5% of recipients or impressions clicked on your campaign’s links, offering valuable insights into engagement levels and potential ROI.

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    How to track unique clicks using Replug?

    To track unique clicks using Replug, follow these steps:

    1. Create a Replug account: Sign up for a Replug account if you haven’t already. You can do this by visiting the Replug website and following the registration process.
    replug-1

    2. Generate tracked links: Once logged in, create trackable links within the Replug app. You can do this by entering the original URL you want to track and customizing the link settings to your preferences.

    track unique clicks

    3. Utilize Replug’s tracking parameters: Replug automatically generates unique tracking parameters for each link you create. These parameters enable Replug to track clicks and attribute them to specific campaigns or sources.

    track unique clicks

    4. Share tracked links: Use the generated tracked links in your marketing campaigns, social media posts, emails, or any other channels where you want to track user clicks.

    5. Access Replug analytics: Navigate to the analytics dashboard in Replug. Here, you can view detailed insights into click data, including the number of unique clicks generated by each tracked link.

    6. Review unique click metrics: Within the Replug analytics dashboard, focus on metrics related to unique clicks. Replug automatically filters out duplicate clicks and provides accurate counts of unique interactions with your tracked links.

    7. Monitor and optimize: Regularly monitor Replug’s analytics dashboard to track unique clicks over time. Use this data to optimize your campaigns, refine your content strategies, and maximize engagement.

    track unique clicks

    Why are unique clicks important?

    Unique clicks are important in digital marketing for several reasons:

    • Accurate engagement measurement: 

    Unique clicks provide a more accurate measure of user engagement compared to total clicks. By counting each user only once, unique clicks eliminate the skewing effect of multiple clicks from the same individual, giving a clearer picture of actual engagement levels.

    • Quality of audience engagement: 

    Unique clicks indicate the number of distinct individuals who have interacted with a piece of content or a campaign. This metric helps assess the quality of audience engagement and the effectiveness of marketing efforts in reaching and resonating with the target audience.

    • ROI evaluation: 

    Understanding unique clicks allows marketers to assess the return on investment (ROI) of their campaigns more effectively. By measuring the number of unique individuals who have engaged with the content relative to the total audience reached, marketers can gauge the efficiency and effectiveness of their marketing spend.

    • Optimization of campaigns: 

    Tracking unique clicks enables marketers to identify which campaigns, channels, or content types are driving the most meaningful engagement. This data empowers marketers to optimize their campaigns by reallocating resources, refining targeting strategies, or adjusting content to better resonate with the audience.

    • Personalization opportunities: 

    By analyzing unique clicks, marketers can gain insights into individual user preferences and behaviors. This information can be used to personalize future marketing efforts, delivering content and offers tailored to the specific interests and needs of different segments of the audience.

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    FAQs 

    How are unique clicks different from total clicks?

    Unique clicks count each individual user only once, regardless of how many times they click on the link. Total clicks, on the other hand, tally every instance of a click, including multiple clicks from the same user. Unique clicks offer a more refined measure of user engagement, focusing on the number of unique individuals interacting with the content.

    How can I track unique clicks for my campaigns?

    You can track unique clicks using digital analytics tools or by leveraging specialized link-tracking platforms like Replug. These tools provide insights into the number of distinct users who have clicked on your links, allowing you to measure unique clicks accurately and optimize your campaigns based on user engagement.

    Can bots affect unique click counts?

    Yes, bots can potentially inflate unique click counts if they interact with your content. To mitigate this issue, it’s essential to implement bot detection mechanisms and filter out bot-generated clicks from your analytics data. This ensures that your unique click counts accurately reflect genuine user engagement.

  • How to Create Password-Protected Links: Step-by-Step Guide

    How to Create Password-Protected Links: Step-by-Step Guide

    In an era where digital security is paramount, safeguarding sensitive information is non-negotiable. One effective method to control access to confidential data is through password-protected links. Whether you’re sharing private documents, sensitive files, or exclusive content, implementing password protection adds an extra layer of security, ensuring only authorized individuals can access the content. 

    In this step-by-step guide, we’ll delve into creating password-protected links, empowering you to secure your data with confidence and ease.

    What is a password-protected link?

    A password-protected link is a web link or URL that requires a specific password to access its content. Unlike regular links, which anyone with the URL can open, password-protected links restrict access to authorized users with the correct password. 

    This method of access control is commonly used to safeguard sensitive information, confidential documents, or restricted content shared online. By requiring a password, individuals or organizations can control who can view or download the linked content, enhancing privacy and security.

    How to create password-protected links in Replug?

    Replug offers a comprehensive suite of features including password protection, link expiration, and customizable link previews. Moreover, it empowers you to personalize favicons, set up traffic routing rules, perform A/B testing, enable deep linking, and a plethora of other functionalities.

    These capabilities enable you to fine-tune and tailor your links to perfection, optimizing them for your specific needs and preferences.

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    Here’s how to create password-protected links using Replug:

    Step 1: Sign in to your Replug account or sign up for free if you’re new.

    replug-1

    Step 2: Navigate to the main dashboard and click on “Select your Campaign.” 

    campaign-url-to-shorten

    Note: To create a new campaign, go to “Manage” > “Campaigns.” Assign a descriptive name to your campaign that reflects the purpose or content of the URL you want to shorten.

    Step 3: After selecting or creating a campaign, paste the long URL you wish to shorten into the “URL to shorten” field and click “Create.”

    Step 4: Customize the short URL to align with your brand or campaign by adding a custom URL slug.

    customize-shortened-link

    Step 5: Enable password protection by toggling the “Password protected” button. Set your desired password and optionally include a favicon image.

    Also read: Bitly Vs TinyURL Vs Replug: Which URL Shortener is Best for Agencies?

    Step 6: Once settings are configured, click “Update” to generate your password-protected link, ready to be shared securely online.

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    Benefits of using a URL shortener for password-protected links:

    Are you tired of sharing your password-protected content with lengthy, unwieldy links? Look no further than a URL shortener! Here’s why it’s a game-changer:

    • Simplicity: URL shorteners condense your long, complex links into shorter, more manageable ones. This simplifies the sharing process and makes it easier for both you and your recipients to handle.
    • Ease of sharing: With shortened links, sharing becomes effortless. Whether you’re sending an email, posting on social media, or sharing in a chat, the compact nature of shortened URLs makes them easy to share and remember.
    • Enhanced security: Password-protecting your links is crucial for safeguarding sensitive content. Using a reliable password manager can further streamline the process, ensuring that passwords for secure links are managed and stored safely. URL shorteners maintain this security feature, ensuring that only individuals with the correct password can access the content behind the link.
    • Optimized for social media: Social media platforms often impose character limits, making lengthy URLs impractical. URL shorteners solve this problem by providing compact links that fit within character constraints, enabling seamless sharing on platforms like Twitter.
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    FAQs 

    What is a URL shortener?

    A URL shortener is a tool that converts long URLs into shorter ones, making them easier to share and remember.

    Why should I use a URL shortener for password-protected links?

    Using a URL shortener for password-protected links simplifies sharing, enhances security, and ensures that only authorized individuals can access the content.

  • Dynamic URLs vs. Static URLs

    Dynamic URLs vs. Static URLs

    URLs are crucial to both SEO strategy and social media marketing. URL shortening isn’t just for on-page SEO and social media content sharing.

    A clean, decent URL structure is one of the essentials of branding. Not only does a tidy URL structure look appealing, but it also sets your website up for success.

    No wonder expert digital marketers, social media influencers, and pro-bloggers keep their URLs short and organized.

    To fully comprehend the idea of utilizing short URLs for brand awareness and reputation, one must get a good grip on the fundamentals of URLs. One of these basic concepts is understanding the difference between a dynamic and static URL.

    Let’s stop beating around the bush and dive deep into the topic.

    What’s a dynamic URL?

    SEO Friendly URL

    A dynamic URL is a dynamically generated web page URL containing several URL parameters in the URL. These URL parameters are used to identify a data request and help retrieve data from the database.

    Dynamic URLs include unique identifiers (IDs) that distinguish one piece of content from another. These IDs help the website’s server identify and retrieve specific information, such as individual products in an online store or articles on a news website.

    Each URL parameter represents a specific action and performs the task assigned to it. It also assists in reporting to the analytics system in place.

    Now what are these unique identifiers in a dynamic URL?

    Unique identifiers in a dynamic URL are special codes or numbers used to distinguish one piece of content from another. These identifiers are typically generated dynamically and assigned to specific items, such as products in an online store, articles on a news website, or user profiles in a social media platform.

    Specific URL parameters in a dynamic URL can vary depending on the website or application’s functionality. However, some common examples of specific URL parameters include:

    1. Product IDs: Identifiers for specific products in an e-commerce store.
    2. Search Queries: Keywords or phrases entered by users to search for specific content.
    3. Sorting Options: Parameters that determine how content is sorted or displayed, such as by price, relevance, or popularity.
    4. Filters: Criteria used to narrow down search results or refine content, such as category, brand, size, color, etc.
    5. Session IDs: Unique identifiers assigned to user sessions or interactions on the website.
    6. Page Numbers: Parameters indicating which page of paginated content is being accessed.
    7. Tracking Codes: Parameters used for analytics and tracking purposes, such as UTM tags to track marketing campaigns.

    Usually, a dynamic URL is long and hefty as compared to static URLs.Most SAAS tools, e-commerce stores, and web-based apps have dynamic URLs. However, any long URL can be shortened to make them look clean and sophisticated.

    If that was too technical for you, let me explain in it in simpler terms.

    Dynamic URLs include unique product IDs as parameters in the URL structure. When a customer interacts with the website, such as searching for a product or navigating to a specific category, the website’s server dynamically generates the URL based on the customer’s actions and preferences.

    For example:

    • In an e-commerce website, each product may have a unique product ID included in its dynamic URL.
    • On a news website, articles may be identified by unique article IDs.
    • In a social media platform, user profiles may have unique user IDs appended to their profile URLs.

    These unique identifiers help the website’s server retrieve and display the correct content when a dynamic URL is accessed, ensuring that users are directed to the intended webpage or resource.

    What is a static URL?

    A static URL is a fixed web address that does not change unless manually modified by the website owner. These URLs typically consist of straightforward paths that directly point to specific web pages or resources

    A static URL represents a static website page that doesn’t involve any database or any other data source to retrieve the information. Moreover, a key aspect of a static URL is that it doesn’t change or alter any URL parameters.

    A fine example of a static URL could be any page on a company’s website, such as About Us or Services.

    For instance, you’re browsing an online store with different categories like Clothing, Electronics, and Home Decor. In a store with static URLs, each category would have its own fixed web address. For example, the URL for the Clothing section could be https: // storeexample.com/clothing. This URL always takes you to the Clothing section, no matter what specific items are available.

    Difference between Dynamic & static URLs

    Static URLs are SEO Friendly

    Here’s a comparison table of dynamic and static URLs:

    Static URLsDynamic URLs
    Static URLs are associated with website pages with content that doesn’t change automatically or upon user’s activityDynamic URLs represent website pages that contains content that may change depending on the user request or other parameters, such as date, timing, version, model, etc.
    These URLs don’t change when a user requests the server to open static pages, neither do the content on the pageThese dynamic URLs may change upon the end user’s query, especially when the data is successfully fetched
    The static URLs represent website pages that don’t have a retrievability feature, which means visitors can retrieve any data through searchSometimes, dynamic URLs represent websites that have retrievability function built in them. Thus, the data retrieval process may alter the page’s URL.
    Most static websites contain static pages and URLs that are individually built and managed. As a result, the content on the static pages don’t automatically change or updated unless they’re done by the adminThe majority sections of the dynamic website pages remain the same across all pages. However, the data derived from the search are programmatically fetched and displayed for the specific visitor. These pages aren’t built or managed individually.
    One of the perks of a static URL is that it doesn’t contain URL parameters that make URLs look clunky and spammyMost dynamic websites have long, clunky URLs as these URLs contain several URL parameters to identity page, data, category, and other credentials being requested by the user

    You may also like: Branded links vs short links

    Which is better for SEO: Static or dynamic URLs?

    SEO friendly url

    It’s a common belief that only static URLs can be optimized for search engines – it’s not entirely true. The dynamic URLs can be made SEO-friendly by tweaking the URL strategy. However, it depends on the platform’s capabilities, SEO awareness, and customization options.

    A lot of e-commerce stores optimize their product and category page URLs for SEO using SEO plugins and on-page SEO techniques.

    While both static and dynamic URLs serve different purposes, it’s difficult to make a verdict without understanding the context. Undoubtedly, static URLs provide more control over customization making them easier to optimize. On the other hand, dynamic URLs usually contain parameters that might be slightly difficult to optimize, but it’s still doable.

    For more clarity, let’s suppose you’re launching a quick 3-page website for some reason, then you can have three HTML-based static pages with optimized URLs. You don’t have to use a complex CMS to create just three pages.

    Similarly, a well-developed Shopify e-commerce store with thousands of pages can have optimized URLs for better link management and SEO friendliness.

    It comes down to how the dynamic URLs are being generated, populated, and shared across the platform.

    It’s understandable that most dynamic websites don’t have a clear roadmap to optimize their URLs for search engines. Thus, these dynamic web portals end up losing ranking in the SERP to their competitors.

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    Why are dynamic URLs important?

    Dynamic URLs are a diversified phenomenon in the digital marketing realm. They play a key role in URL management, performance tracking, conversion analysis, and data recording.

    Here are four of the many reasons why dynamic URLs are important:

    1. Assist in identifying the data request

    Dynamic URLs contain multiple parameters that provide servers assistance in identifying the specific data requested by users. For instance, in an e-commerce website, a dynamic URL might include parameters such as product ID, category, or discount offer – users can find the specific product while searching with ease.

    2. Help retrieve data from the records

    These types of URLs serve as pointers to retrieve data from records stored in databases or other data sources. Once a user request is sent to a specific resource through a dynamic URL, the server analyzes the parameters embedded in the URL and fetches the corresponding information from the database. Hence, it ensures that the data retrieval is tailored to each user’s request, enhancing the overall user experience.

    3. Carry useful URL parameters for understanding

    Dynamic URLs always contain parameters that record and provide valuable insights into user behavior and preferences. These parameters can include search keywords, filters, session IDs, or user-specific identifiers. Website owners get insightful information when dig deeper into their analytics. It helps website owners and managers understand user behavior, allowing them to optimize content, personalize recommendations, and improve conversion rates.

    4. Enhance website functionality and user interaction

    One of the reasons why dynamic URLs are important is that they contribute to enhancing website functionality and user interaction by facilitating the implementation of various features such as sorting, filtering, pagination, and session management. Most e-commerce stores have search filters that allow users to refine search results based on criteria like price range, brand, or product specifications dynamically. As a result, users can tailor their browsing experience as per their preferences, leading to improving engagement, conversion, and satisfaction.

    So, don’t sleep on the opportunities that dynamic URLs have to offer in digital marketing and conversion optimization campaigns.

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    How to write SEO-friendly dynamic URLs?

    Well, SEO-friendly URLs simply mean the URLs that are optimized, clean, and relevant.

    While it’s true that adding fluff for the sake of keyword stuffing or infusing unnecessary filters to retrieve data doesn’t help the cause, dynamic websites are a different ball game.

    Always keep in mind that SEO for dynamic websites may need the same strategies as static sites, but they’re approached differently.

    Let’s take a look at some of the fundamental SEO techniques that are crucial to writing SEO-friendly dynamic URLs:

    1. Minimize URL parameters in the URLs

    Dynamic URLs contain URL parameters depending on the actions being taken on the front end. Most dynamic websites are linked with databases and when visitors seek the information, the system retrieves the data from the database.

    Dynamic URL

    URL parameters add clunky codes and values that not only make the URLs look bad but also make the URLs longer than usual. SEO-friendly URLs are short and contain only relevant keywords.

    Minimizing URL parameters is vital for writing SEO-optimized URLs whether they’re static or dynamic. Some SEO plugins/modules help write better SEO-friendly dynamic URLs that play a vital role in the overall SEO.

    You may also like: A Simple but Complete Guide to URL Redirects

    2. Create SEO-friendly URL slugs for pages

    URL slug is the URL section that comes after the domain name and extension. The URL slugs are crucial for on-page SEO regardless of the website’s nature.

    Not only do they matter in the SEO, but they also help in making an impact from a branding standpoint. A website with a decent link management strategy always has short and precise URLs for blog posts and pages as compared to a website that doesn’t have a URL management plan.

    Dynamic-URL-Example

    Most e-commerce websites and other dynamic websites try to improve their product pages’ URL slugs to make them relevant, accurate, and short.

    You may also like: URL shortener for E-commerce

    3. Install an SEO module that optimizes URLs

    URLs are an essential SEO element. No wonder every SEO expert emphasizes keeping the URLs short and user-friendly. Long and clunky URLs are a no-go.

    One of the best ways to make your URLs SEO-friendly is to install the SEO plugins/modules on the website and allow the tool to rate the URL structure. URL structure has a role in the SEO score and on-page SEO. So try to improve URLs with whatever means necessary.

    In fact, WordPress has a permalink feature that provides several URL slug models to the users.

    Permalinks-Dynamic URL

    Most SEO geeks suggest opting for the “post-name” slug model for WordPress blogs and websites. Moreover, WordPress also allows the creation of a slug for the categories.

    4. Ensure to insert keywords in the URL slugs

    Most SEO enthusiasts believe that inserting keywords into the article’s body or page’s copy is enough. However, technical SEO strategy requires adding keywords to several sections including the URL.

    Dynamic URL-SEO Friendly

    Undoubtedly, keywords are important when it comes to SEO. Adding keywords to the URL slugs is crucial to the on-page SEO. Make sure that you have added the most relevant yet effective keywords to the URL slug.

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    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    5. Cut off characters, signs, and numbers

    Relevancy is the key to SEO no matter what you’re doing – it comes in handy when selecting keywords, inserting keywords, choosing topics, and writing a page’s copy.

    One of the strategies to adopt for making website pages and blog posts SEO-friendly is to avoid adding characters, signs, and numbers from the URL slug. It’d eventually improve the relevancy of the URL.

    Dynamic URL-Example

    In fact, SEO experts advise to avoid using prepositions, punctuation, and unnecessary words in the URL. Remove all the clutter and fluff to make your URLs SEO-optimized.

    FAQs about static & dynamic URLs

    Let’s shed some light on the commonly asked questions about static and dynamic URLs:

    Static website vs dynamic website?

    A static website is a simple website that doesn’t change data on the user’s request and always has a limited number of pages. On the other hand, a dynamic website retrieves the data on the user’s request and has a different URL structure as compared to static websites.

    What are the dynamic parameters in URLs?

    Dynamic URLs contain multiple URL parameters that seamlessly work together and help the website owner in achieving the purpose behind them. The dynamic parameters consist of several UTM parameters that are used to identify, track, and analyze URL performance or user activity on the page.

    How do I use dynamic URLs?

    The dynamic URLs are used just about any other URL. These URLs can be the URLs of product pages, category pages, checkout pages, or thank you pages. One can share on social media, send them to your newsletter subscribers, or even promote them via paid ad campaigns. Just make sure that you’re not making a mistake when internally linking these URLs on the website.

    Are dynamic URLs bad for SEO?

    While static URLs seem more SEO-friendly and clear when it comes to search engine optimization, it’s not necessary that one can’t optimize a dynamically created website page just because the URL structure is different from the static page. Most search engines now read and understand the dynamic URLs, so it shouldn’t be a major issue in SEO.

    What are the pros of a dynamic URL?

    Dynamic URLs allow users to dynamically retrieve or generate content based on the information or data source behind their website property. An e-commerce store runs on a database and a CMS blog retrieves data from the database – dynamic URLs are inevitable for these types of websites. So, there are several perks of using dynamic URLs in digital marketing.

    What are the cons of a dynamic URL?

    The URL structure seems bad, clunky, and long, in most cases. However, this can be fixed to some extent by optimizing the URLs. Moreover, longer URLs are difficult to handle, especially when you’re doing internal linking, backlink creation, and on-page SEO. On the other hand, static URLs are short, clear, and user-friendly.

    Should I replace the dynamic URLs with static ones?

    There is no need to replace the dynamic URLs with static ones whatsoever. Google has clarified this myth a long time ago. Read this blog post from the search engine giant. However, you can replace it if you want to. Anyway, you shouldn’t worry about replacing dynamic URLs with static URLs unless there is a compulsion for some other reason.

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  • 7 retargeting best practices every marketer should follow

    7 retargeting best practices every marketer should follow

    Let’s be real, online shoppers are unpredictable; 

    They browse, they abandon carts, and sometimes, they forget you even exist. But fear not, marketers! Retargeting is here to save the day (and your conversion rates).

    What is retargeting?

    Retargeting allows brands to identify potential customers who have previously visited their website or socials and run targeted ads across various platforms to convince these visitors to take a specific action.

    Retargeting Best practices

    But simply throwing up a generic ad for everyone who visits your site isn’t enough. To truly excel at retargeting, you need to be strategic, relevant, and, most importantly, not creepy.

    So, how do you navigate the fine line between reminding potential customers and not bombarding them with unwanted attention? Don’t worry we’re here to tell you how. In the following article, we have gathered some of the best retargeting practices, retargeting examples, retargeting pitfalls, retargeting benefits, and much more.

    But, first, let’s see how retargeting works.

    Here’s how retargeting works:

    Step 01 – Tracking
    When someone visits your website, clicks on an ad, or uses your app, a snippet of code (like a pixel) tracks their activity. This code doesn’t reveal personal information, but it helps identify unique users.
    Step 02 – Targeting
    This tracking data allows you to create specific audiences of users who have interacted with your brand in specific ways. For example, you can target users who:

    Browsed a specific product but didn’t buy it.
    Added items to their cart but abandoned checkout.
    And more…
    Step 03 – Ad display 
    Now, you can serve ads to these targeted audiences on all social apps they visit. These ads remind them of your brand, offer incentives, or promote relevant products or services.

    Let’s have a look at some of the major retargeting benefits

    Before moving on to the retargeting best practices lets check out what are the advantages of retargeting.

    • Increased conversion rates: Targets users who have already shown interest, increasing the likelihood of conversion. The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad.
    • Personalized user experience: Tailors ads based on the user’s previous interactions for a more relevant experience. 
    • Improved ad relevance: Delivers ads that align with users’ interests and browsing history.
    • Flexible targeting options: Allows segmentation and targeting based on behavior, demographics, and interests.
    • Optimized ad spend: Retargeting ads increase brand search by 1046%. This helps you maximize the impact of the advertising budget by focusing on a warm audience.
    • Analytics and measurement: Provides valuable insights and metrics for assessing campaign performance.
    • Reduced abandoned carts: For e-commerce businesses, retargeting links can help address abandoned shopping carts.
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    Some retargeting mistakes to avoid

    Retargeting best practices

    One of the retargeting best practices is to avoid common retargeting mistakes.

    Too many ads (Ad overload)Not setting limits on how often ads are shown can annoy users with constant repetition.
    Ads not about themDisplaying ads that don’t match users’ interests or previous actions can turn them off.
    Mixed-up messages across devicesHaving different messages on different devices can confuse users and harm the overall experience.
    One-size-fits-all approachNot tailoring ads based on user behavior and preferences can make retargeting less effective.
    Boring or generic adsUsing dull or generic ads may make users ignore or dismiss them.
    Ignoring negative feedbackNot paying attention to addressing negative feedback about retargeting ads can harm your brand’s image.

    Related: 14 Effective Ways to Boost E-commerce Sales Through Retargeting

    7 retargeting best practices every marketer should follow

    Here are some of the most important retargeting best practices every marketer should keep an eye on:

    1. Segment your audience

    Retargeting Best Practice-Segment Your audience

    The first and most important retargeting practice is to segment your audience appropriately. Don’t blast everyone with the same ad. Divide users based on browsing behavior, interests, purchase history, etc. Show abandoned cart reminders to cart abandoners, product recommendations to those who browsed specific categories, and exclusive offers to loyal customers. Each segment should receive ads tailored to their specific actions, maximizing relevance.

    Take for example:

    John adds a pair of sneakers to his cart but hesitates before checkout, comparing prices on other websites. You retarget John with an ad showcasing your price match guarantee and highlighting exclusive features his competitors don’t offer. This convinces him to buy from you, knowing he’s getting the best deal.

    2. Strategic timing of retargeting ads

    Strategically schedule your retargeting ads, so they align with the user’s journey. For instance, sending a retargeting ad shortly after a user abandons their cart can be more effective than waiting for an extended period. This timely approach can significantly impact user decisions.

    Related: How LinkedIn Retargeting Ads Work – A Complete Guide

    3. Personalized add content

    This is the most important retargeting practice of all – Creating content based on customer behavior. Adding personalized add content that speaks directly to user interests and past behavior, retargeting can become a powerful tool for re-engaging existing customers as well as reaching new, relevant audiences. 

    Let’s see how:

    Bob sees an ad for your grocery delivery service offering “convenient meals.” While he’s interested in healthy eating, the ad doesn’t resonate with his specific needs. So he’ll simply ignore it.

    Whereas, when Bob will see an ad for your grocery delivery service showcasing a curated selection of fresh, organic ingredients perfect for preparing healthy meals. This directly connects his interest in healthy eating with your service’s offering. Automatically increasing the likelihood of him clicking through to explore your service further.

    4. Set a frequency cap

    Timing is everything – Set frequency caps to control how often your ads are shown to the same user. It involves setting limits on the number of times a particular ad is shown to an individual user within a specified time frame. This practice helps prevent ad fatigue, ensuring that users are not overwhelmed by repetitive content and maintaining a positive user experience. As overexposure can lead to ad fatigue and a negative user experience.

    5. A/B testing for optimization

    Experiment with different ad creatives, copies, and strategies through A/B testing. Test variations to identify what resonates best with your audience. If necessary create new retargeted ads and test them about as per your user base. You can try different headlines, images, or calls to action to refine your retargeting approach and improve performance.

    Here’s an example for you:

    A travel app, “Globe Thrills”, retargets users who browsed specific destinations with generic ads showcasing various travel experiences. They experimented with two groups:

    Group A: Retargeted with generic ads featuring diverse travel experiences.

    Group B: Retargeted with ads customized to the specific destination each user browsed (e.g., beach visuals for Bali searches, ski scenes for Switzerland searches).

    Results:

    • Group B receives a 40% increase in click-through rate compared to Group A.
    • Additionally, Group B shows a 25% improvement in conversion rate (booking flights/accommodation) thanks to the relevant and relatable visuals.

    This insight allows “Globe Thrillers” to personalize their retargeting strategy for different audience segments, leading to improved campaign performance.

    Also, check: Google Retargeting: The Ultimate Guide For 2024

    6. Optimized add landing pages

    Another important retargeting practice is aligning the content of the landing page with the retargeting ad, marketers can enhance the chances of conversion, providing users with precisely what prompted their initial interest. Moreover, it improves overall campaign effectiveness by minimizing bounce rates, boosting user engagement, and fostering a clearer path to desired actions, such as completing a purchase. 

    Retargeting best practices-landing-pages-

    7. Tracking the retargeted ads data

    Brands can use link analytics tools to track the performance of their retargeting campaigns. Monitor key metrics such as click-through rates, conversion rates, and return on ad spend. Track which ads and strategies lead to actual conversions. Analyzing this data helps you make informed decisions, optimize your campaigns, and allocate resources effectively.

    What is the best way to add a retargeting link?

    The best way is using a link management tool like Replug –  It allows you to create and manage retargeting campaigns across various platforms and channels, helping you reach potential customers who have previously interacted with your brand. Moreover, you can add CTAs, track audience, bio links, route traffic, A/B test your campaigns, and much more. 

    Replug-Link-Management

    Retargeting Done Right Sign up today!

    All in all to make retargeting work, follow best practices for a personalized and user-friendly experience. Use the three-step process of tracking, targeting, and displaying ads to effectively reconnect with interested users. Avoid common mistakes like too many ads, irrelevant content, and ignoring user feedback to ensure success.

    FAQs

    What is retargeting, and how does it work?

    Retargeting is a marketing strategy that involves identifying potential customers who have visited a website or social media platform and running targeted ads to convince them to take a specific action. It works through tracking user activity, creating specific target audiences, and displaying relevant ads on various platforms.

    How can a link management tool like Replug enhance retargeting efforts?

    Replug allows marketers to create and manage retargeting campaigns across various platforms and channels.

  • Email Marketing Best Practices For 2024

    Email Marketing Best Practices For 2024

    Every year, the digital marketing landscape changes drastically; however, e-commerce marketers continue to find email to be one of the most effective channels. Studies show that email marketing can generate an ROI of 4200% on average. In order to keep track of leads and move them through the sales funnel, you probably already rely heavily on email.  Therefore, you need to know some of the best email marketing best practices, whether you’re a startup or a large business.

    The success of email marketing is heavily dependent on its strategy, even though it has a high ROI. You may find that your email marketing efforts do not produce as desired results if you do not follow email marketing best practices. You can contribute positively to your sales team’s bottom line by using email marketing as part of your overall marketing strategy.

    It doesn’t matter if you failed to get the most out of your email marketing efforts in 2021. To help you out, we have compiled a list of best email practices that you can apply in 2022. Different audiences require different approaches, making it essential to test which strategies work best for you. Below are a few best practices for email marketing. 

    Personalize Your Emails

    Your email marketing campaigns will be more effective if you personalize them. If your email is not customized to the consumer’s interests or needs, they won’t even engage with it. Your emails’ open rate, reply rate, and click through rate improve when you personalize them. Additionally, to ensure deliverability and reach intended recipients, consider using a DMARC checker to validate your domain’s authentication policies, helping your emails avoid spam filters. 

    To know your audience more, you can try to utilize the email verifier software, which will automatically find and validate the most relevant emails for your campaign needs. In addition, prospects are more likely to make a purchase after reading your emails. 

    “The costs of acquiring customers can be cut in half by personalizing emails. Your email marketing campaigns can generate up to 760% more revenue.”

    Personalized emails get higher conversion rates than non-personalized emails by 10%. Your sales cycle will be shorter when you personalize your email messages. As a result, you can develop a better relationship with your leads since you are able to provide them with relevant and helpful content.

    Email personalization can help you improve customer retention and brand loyalty by showing customers that you care about them and positively influencing how they feel about your brand. With a measly 39% of businesses personalizing their emails, focusing on email personalization also helps you stay ahead of your competition.

    Following are some email marketing tips for personalization:

    • Identify specific segments and recommend products to them
    • Use customer behavior to trigger emails, such as abandonment of a shopping cart with the help of good ecommerce marketing.
    • Put the name of the recipient in the message.

    email marketing stats

    source

    Clean Your Email List

    You need to clean up your act in 2022 if you didn’t remove inactive subscribers the previous year. Ideally, you should do your email list cleaning at least twice a year.

    Not doing so can lead to poor email deliverability. You’ll also be able to present a more accurate picture with your metrics since you won’t be affecting them with customers whose email addresses have changed. 

    If you are removing inactive subscribers from your email list, it’s a good idea to send win-back emails first. Take a chance – you may get a few subscribers who wish to stay on your list. After this re-engagement email, inactive recipients should be removed with a clear conscience from your list. 

    Make Use Of Welcome Emails

    Do you think it is important to send a welcome email? Consider the following example. The average open rate for a welcome email is 80% – and the clickthrough rate is somewhere between 22 and 25%, according to GetResponse. The purpose of welcome emails, in addition to providing your new subscribers with a warm welcome, is to present relevant content at a time when your customers are psychologically ready for your company. If a new subscriber joins your mailing list, many email marketing services enable you to send an automated welcome email. Your welcome email should be relevant and evergreen to attract new subscribers.

    You can use a welcome email to build brand affinity for your company and strike a chord with your subscribers. Introduce yourself and your company to new readers, showing them the journey from idea to launch. Your email should be personalized with a photo of your team and a handwritten signature.  Keep in mind that it needs to be a professional email signature to build trust and maintain professionalism.

    Below Mentioned Are Some Welcome Email Best Practices:

    • Give a brief introduction of your company and yourself.

    You can use a welcome email to build brand affinity for your company and strike a chord with your subscribers. Introduce yourself and your company to new readers, showing them the journey from idea to launch. Your email should be personalized with a photo of your team and a handwritten signature. 

    • Curate The Best Content You Have To Offer.

    Unless you share useful tips and information with new subscribers as part of your email marketing strategy, they won’t have access to the backlog of your previous content. Curate a few of your most popular articles or messages in your first email to a new subscriber. 

    • Provide A Discount Or Promotional Offer. 

    By offering a promotional discount, like 10% off their first purchase, businesses entice website visitors to sign up for their email list. You should follow up on that promise in your welcome email by providing a discount code and even providing a selection of products they can indulge in. 

    Send At The Best Time

    A lot depends on the timing of your email marketing campaign. Sending an email at the optimal time can significantly boost open rates, clickthrough rates, and revenue per subscriber. According to online data, the best days to send marketing emails are Tuesdays and Thursdays. On the whole, it is better to send the email during the workweek, but these two days, in particular, will offer the highest open and clickthrough rates. 

    The time is equally important as the day of the week. In general, the best time to send an email is when your subscribers are taking a break.

    However, you should still conduct your own testing to determine the best time and day to market to your target audience. Additionally, prioritize your email response time to ensure potential clients get the responses they need when they get in touch. In the end, it is critical to find that sweet spot in 2022 so that your emails appear at the top of subscribers’ inboxes when they check them.

    best time to send email

    source

    A/B Split Test Your Email Campaigns

    Anybody can create an email marketing campaign that gets opened and clicked. Nevertheless, if you’re serious about creating a truly groundbreaking email marketing strategy, you’ll need to split test your campaigns.

    In order to improve your 2022 email marketing strategy, you need to get hands-on and experiment with A/B testing. Measuring the results of your emails will help you discover what works and what does not.

    Below are some email test ideas to get you started:

    • Messages with different subject lines
    • Emails with or without images
    • Call to action buttons of different colors
    • Try sending at different times of the day.
    • Try sending emails with both short and long subject lines.
    • Try both short and long email messages in different emails.
    • Different names of the senders (try using a company’s name or a person’s name.)

    In the long run, testing will ultimately help you to understand your customers better, which in turn will lead to a more satisfying experience.

    Test Emails Before Sending

    Test your campaigns before you send them. That is perhaps one of the most important email marketing tips that small businesses must consider. A successful overall digital marketing strategy requires that you test your email marketing campaigns, even though it may seem like just another step. It’s surprising how easily typos or display issues can slip into your emails.

    If you haven’t done so already, try previewing your content with your email marketing software once you’ve finished. Be sure to test your emails on desktop, mobile, and tablet and send them to yourself and a few colleagues.

    Optimize Email Subject Lines

    A well-written email is only effective if the recipient opens it. Because of this, writers need to make sure their headlines stand out from the clutter in their inboxes. Using all caps, exclamation points, or emojis can seem gimmicky. Instead, use these tips:

    • Limit the number of characters in your subject line to say more with fewer words.
    • Don’t be afraid to speak your mind. Be clear about what your subscribers will find when they open your email.  
    • In the subject line of your email, let readers know if you have a special discount or a sale ending soon.
    • The overuse of words like “free” can turn readers away and may negatively affect deliverability.

    Create Drip Email Campaigns

    Modern email marketers have access to powerful tools in marketing automation. You need a drip campaign to convince subscribers to act if you want to automate time-consuming tasks. Moreover, you don’t want to be spammy in your approach.

    Subscribers are usually sent drip campaigns after they register with your newsletter sign-up form. Fortunately, there are many great drip campaign examples to inspire you.

    A welcome email drip campaign is the most popular series. You can send a series of emails with different incentives to onboard new customers. It is possible to include a discount in the first email. Your loyalty program could serve as an incentive for them to join the next one. Finally, the third email introduces your team or who is behind your brand. You are humanizing and promoting your brand image this way.

    brand image

    source

    Focus On Email Accessibility

    When preparing your campaigns, making your emails open to everyone is the most important factor to consider. Regardless of your recipients’ demographic, ability, or device, you need to ensure your email message is understood. It’s easy to make a website look great by creating a great user experience by using easy-to-read text and clear graphics and by experimenting with typeface, size, and color.

    A trend currently dominating visual and online design trends, Dark Mode, is one of the best ways to make emails more accessible. It is easier on the eyes and enhances contrast when used in dark mode, making lighter objects stand out more.

    Consider The Following Email Marketing Tips For Accessibility:

    • In an email, add alternative text to images so screen readers can read them 
    • In order to avoid seizures, animations should be flashing between 2 Hz and 55 Hz 
    • You should aim for a minimum font size of 14px and a readable font style 
    • For people with visual impairments, the color contrast ratio should be at least 4.5:1 
    • People with dyslexia will have a hard time reading center-aligned text.

    Use Confirmed Opt-In

    Your landing pages or Facebook page can be used to set up a sign-up form to grow your email list. Make sure to send a confirmation email once they sign up. The best way to improve your delivery rate is to get your subscribers to confirm that they want to receive your emails again. You know they were serious about signing up since they confirmed their email address.

    heir responsiveness and email engagement should increase as a result, especially when you regularly use an email list cleaner to remove inactive subscribers, ensuring better deliverability and more engaged recipients.

    Plan A Smart Thank-You Email Strategy

    Particularly for a business, gratitude is a valuable trait to have. This part will discuss some ways you can use thank-you words at various stages in your email marketing life cycle. As an alternative to sending a thank you word after someone becomes a new subscriber, you might consider combining a note of thanks with an order confirmation email.

    Customers usually wait or expect a receipt against their purchase after completing the checkout process on your site. When they receive it, they are sure to open it and check the details. You can also send customers a thank-you message on their anniversaries or when they reach important milestones. It is certainly possible to amplify your brand’s engagement with customers by showing your appreciation, even if it does not directly lead to sales.

    Conclusion

    Due to new technologies, shifting regulations, and other factors, email marketing changes dramatically every year. As far as email marketing trends go, you’ll need to stay on top of them and adjust your plans accordingly in order to stay competitive. You need to use the best practice email marketing strategies to get one step ahead of your competition. We provided you with a list of the best email marketing tips that you can apply to your email marketing practices. After reading this article, you might find some inspiring and wonderful ideas for creating emails for your business.

  • How to Create an Instagram Deep Link: Step-by-Step Guide

    How to Create an Instagram Deep Link: Step-by-Step Guide

    Welcome to the world of Instagram, where connections flourish, creativity thrives, and opportunities abound. In this busy digital landscape, deep linking emerges as a powerful ally, simplifying navigation and maximizing impact.

    With deep linking, you can enhance user experience, boost conversion rates, and keep engagement soaring. It’s the secret sauce that transforms browsing journeys, making them smoother, faster, and more rewarding.

    Let’s untangle the secrets of Instagram deep linking, empowering you to unlock Instagram’s full potential with ease and confidence. It’s time to simplify, amplify, and elevate your digital presence. Let’s dive in!

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    What is deep linking?

    Deep linking is a technology used in digital marketing and mobile app development that allows users to be redirected to specific content or pages within a mobile app, rather than just the app’s homepage or a generic landing page.

    Think of it like a shortcut or a direct route to a specific destination within an app. For example, if you click on a link to a product within a mobile app, deep linking ensures that you are taken directly to that product page within the app, rather than navigating through various menus and screens to find it.

    Instagram deep link:

    Unlike a regular link to an Instagram profile or post, which typically opens in a web browser, an Instagram deep link is designed to open directly within the Instagram app on a mobile device if it’s installed.

    These deep links can be used to direct users to various parts of the Instagram app, such as:

    • Profiles: Directing users to a specific Instagram user’s profile page.
    • Posts: Linking directly to a specific post within the Instagram app.
    • Stories: Taking users to a particular Instagram Story within the app.
    • IGTV: Linking to a specific video on IGTV.
    • Shopping: Redirecting users to a product page within Instagram Shopping.

    Why Instagram deep linking is so important?

    Deep linking to Instagram is super important for making the most out of mobile marketing, especially because Instagram is all about mobile. It’s become one of the most popular social networks worldwide, thanks to cool features like Stories and the ability to showcase products in fun ways.

    In 2020, the USA, India, and Brazil had the largest number of Instagram users. The audience on Instagram is huge and always hungry for new content.

    instagram-audience

    Getting people straight to a specific Instagram profile or page can be a game-changer for businesses. And the best way to do this? Using deep links to Instagram.

    These links let users skip the usual Instagram sign-in process and land right where you want them to be. You can put these deep links pretty much anywhere: in emails, text messages, on your website, or even in social media posts.If you’re looking to enhance user engagement, partnering with a social media app development company can help you integrate deep linking seamlessly into your platform.

    But deep linking isn’t just about getting people to the right place. It’s also about tracking how they got there and what they did next. With deep links, you can see how many people visited, where they came from, what kind of device they’re using, and lots more.

    This info is gold for understanding how well your marketing is working and what you can do to make it even better. With our deep linking platform, you’ll have all the data you need to supercharge your Instagram campaigns and get the results you want.

    Also read: Deep Linking Types: Deep Links vs Universal Links vs App Links

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    How to create an Instagram deep link in Replug?

    Replug, a robust URL shortener, enables the creation and management of deep links, providing valuable insights into click rates and conversion rates. It helps optimize campaigns, leading to enhanced user engagement. By directing traffic to specific pages within an app or website, Replug drives more visitors and boosts engagement.

    Here’s how to create deep links using Replug:

    Step 1: Sign in to your Replug account or sign up for free if you’re new to Replug.

    replug-1

    Step 2: Once logged in, navigate to the dashboard and locate the “drop-down icon” in the top right corner. From the drop-down list, select “deep links.”

    instagram-deep-link

    Also read: How Does Deferred Deep Linking Work: A Complete Guide

    Step 3: Choose “Social Media” as the category for your deep link.

    Step 4: Select “Instagram” as the platform for your deep link.

    instagram-deep-link

    Also read: How to Create a Deep Link for a Seamless User Experience?

    Step 5: Generate the deep link by clicking on the corresponding option, such as TV, home, tag, personal profile camera, or profile, and click “Create Deep Link.” 

    instagram-deep-link

    Step 6: Select your campaign, and customize the deep link URL to make it more user-friendly or branded if desired.

    instagram-deep-link

    Also read: How to share Videos using Deep Links?

    Step 7: Toggle the switch to enable Deep Links. An indicator will confirm if the destination URL can be used as a Deep Link.

    instagram-deep-link

    Also read: How to share YouTube playlist using deep links?

    Step 8: Click the “save link” button to save your deep link with the deep linking feature enabled.

    Your deep link for Instagram is now ready to be shared, allowing users to directly access the specified Instagram profile, post, or story.

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    Different types of deep links:

    Understanding the different types of deep links is essential for leveraging them effectively in various scenarios. Here’s a breakdown of each type:

    Traditional deep links: 

    These links directly lead users to a specific location or content within a mobile app, streamlining the user experience.

    Deferred deep links: 

    Designed for situations where users click on a deep link without having the app installed, these links redirect users to the app store for installation and then guide them to the intended in-app location post-installation.

    Contextual deep links: 

    In addition to directing users to a specific location within an app, these links carry additional context or information, enabling personalized user experiences within the app.

    Universal links (iOS) and app links (Android): 

    Platform-specific deep linking standards enable apps to register their deep link URLs with the operating system, facilitating a seamless transition between web and app content.

    Custom scheme deep links: 

    Apps define custom URL schemes that trigger the app to open when a corresponding URL is clicked. While effective, they may be less secure and more prone to conflicts.

    Smart app banners: 

    Not traditional deep links but are noteworthy, these banners appear at the top of a mobile website on devices where the corresponding app is installed, encouraging users to switch to the app for a better experience.

    Promotional deep links: 

    Utilized in marketing campaigns to direct users to specific content or offers within an app, these links are commonly used in email marketing, social media, and advertisements.

    One-time use deep links: 

    These links can only be used once and are often employed for security or tracking purposes, such as one-time login links or referral links.

    Also read: How Does Deferred Deep Linking Work: A Complete Guide

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    Drive more clicks, conversions, and app installations by deep linking
    to your favorite platforms.     Try deep links for free

    FAQs 

    Why are Instagram deep links important?

    Instagram deep links are important for directing users to specific content within the app, enhancing user experience, and maximizing engagement. 

    Where can I use Instagram deep links?

    Instagram deep links can be used in various marketing channels, including email newsletters, SMS campaigns, social media posts, websites, and digital advertisements. 

    Can I track the performance of Instagram deep links?

    Yes, many deep linking platforms offer analytics and tracking capabilities, allowing you to monitor the performance of your Instagram deep links. You can track metrics such as clicks, conversions, geographic location of users, and more, providing valuable insights for optimizing your campaigns.