Ready to launch your own brand, But short on time?
We’ve got you covered with two great options: white labeling and private labeling. Both can help your brand grow in unique ways, but which one is the right fit for you?
In this blog, we’ll break down everything you need to know about white label vs. private label. We’ll explore their similarities, drawbacks, benefits, and real-world examples.
By the end, you’ll have a clear understanding of which strategy will help your brand thrive. Let’s get started!
What is white labeling?
White labeling means rebranding products or services developed by another company and selling them under your company’s name.
You’ve probably come across many white-labeled products without even knowing it because they were rebranded so smoothly. This makes it hard for most people to tell the difference.
White labeling is common in many industries, like food and beverages, electronics, and software. It helps businesses expand their product lines without needing to invest in research, development, or manufacturing.
Here are a few examples:
White-label example no.1: Replug – A SaaS white-label solution
One perfect example of white-label software is Replug. It’s a powerful link management tool packed with advanced features. With Replug, you can fully customize the dashboard with your brand’s colors, favicons, and logos, making it feel like your own.
But Replug is more than just a branding tool. It also offers fantastic link management features, like retargeting pixels, bio-links, deep links, and the ability to create custom CTAs. This is a classic example of white labeling, ideal for businesses looking to boost their marketing while keeping everything aligned with their brand.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
White-label example no. 02: Printful
Printful is a print-on-demand company that lets businesses create and sell custom products like t-shirts, posters, and accessories without dealing with inventory or production. Companies can design their own graphics and logos, which Printful prints and ships under the company’s brand. This allows businesses to offer customized products easily and quickly without needing their own manufacturing facilities.
White-Label example no.03: Printify
Printify is a print-on-demand platform. It allows users to design and sell custom products online without needing to maintain an inventory. Printify connects its users with a vast network of print providers worldwide, offering a wide range of custom-printed products. Printify plays a significant role in the white-label market, particularly in the print-on-demand (POD) space. Through Printify, businesses can create white-label products like custom apparel, accessories, home goods, and more. Users can integrate Printify with major e-commerce platforms like Shopify, Etsy, WooCommerce, and others, making it easy to automate the sales and fulfillment process.
Top benefits of white labeling
Until now, you must have understood that white-label products are pre-manufactured items for you that are completely ready to be shipped with your brand logo. Here are some of the most prominent benefits of white-labeling.
Lower initial investment: White label products are often cheaper than private label because you’re not customizing them from scratch.
Faster turnaround time: Since the product already exists, you can get it to market quickly.
Less risk: You don’t have to worry about the product failing to meet quality standards or market demands.
Scalability: Easy to scale up or down production based on demand.
Private labeling is a business strategy where a retailer or company contracts with a manufacturer to produce a product under their own brand name. The retailer essentially “outsources” the manufacturing process while controlling the branding and marketing of the final product.
Private label example no 01: Heyday
Heyday, a brand specializing in consumer electronics, follows this model. Although they don’t handle manufacturing directly, they supervise the process and affix their label to top-quality electronics manufactured by partnering companies. This allows them to offer customers products that reflect their brand identity.
Private label example no. 02: Stone & Beam
It’s one of the most successful private-label brands. Stone & Beam, known for its furniture line, utilizes private labeling. They partner with manufacturers to produce furniture items under their brand name. By overseeing manufacturing standards and design elements, they ensure that the products meet their quality standards and resonate with their customers.
Benefits of private labeling
Be your own brand boss: From product to packaging, make it all your own. Partner with a trusted packaging labels manufacturer to give your customers a brand experience they’ll remember!
More profit for you: Private labeling often allows for more control over production costs. By bypassing some middlemen, you can potentially increase your profit margins compared to selling established brands.
Customer loyalty: Create products people love under your brand. Watch them come back for more!
Solve specific needs: See a gap in the market? Private labeling lets you create the perfect product to fill it!
Drawbacks of private labeling
Higher costs: Development and minimum order quantities can be expensive.
Helpful tip
“We would advise you to get quotes from multiple manufacturers and negotiate for the best price based on volume and order frequency.”
Longer lead time: Customization takes time, delaying product launch.
Minimum order quantities: Manufacturers often have minimum order quantities (MOQs) for private-label products. This can be a barrier for smaller businesses starting out.
Risk of failure: If the product doesn’t resonate with consumers, you’re stuck with it.
However, keep in mind that just because a product has your label doesn’t mean customers will automatically recognize it. You’ll still need to invest in marketing and building brand awareness for your private-label line.
Similarities between white label vs private label
Similiarity
Description
Product origin
Both utilize a product manufactured by a third party.
Branding control
The retailer or company has complete control over the branding, including logo, packaging, and marketing materials.
Sales and distribution
The retailer or company is responsible for selling and distributing the final product through their own channels.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Difference between white label vs private label
Differences
White-label
Private-label
Level of customization
Lower
Higher
Branding focus
Generic (may have minimal branding options)
Strong focus on creating a unique brand identity
Product development
Little to no control over product development
More involvement in product development, potentially including formula tweaks or feature adjustments
Minimum order quantities (MOQs)
Typically lower
May have higher minimum order quantities due to the potential for more customization
Cost
Generally lower
Generally higher
When to choose the white label or private label?
In white label vs private label, the best option for you depends on your business goals and resources. Here’s a quick guide:
Choose white label if: You need a product quickly, like a custom hat, have limited resources, and want to test the market before investing heavily in branding.
Choose a private label if: You have a clear brand vision, want a unique product offering, and are willing to invest time and money upfront.
Ultimately, both white-label vs private-label strategies can be successful. You can choose the path that propels your business forward by carefully considering your needs and limitations.
FAQs on white-label
What is white label vs private label?
Both white-label and private label involve customizing a pre-made product, but white-label offers less customization (think generic packaging with your logo) while private label gives you more control over design and features (like a store-brand cereal with a unique recipe).
Is private labels cheaper than national brands?
Private-label products can be cheaper for retailers to purchase, which can translate to lower prices for consumers. However, only sometimes.
What are some examples of white-label products?
White-label products can be anything from clothing and electronics to software and supplements.
Is private labeling a good business strategy?
Private labeling can be a good strategy for businesses looking to build brand loyalty and higher profit margins. However, it requires careful planning and execution.
Pinterest affiliate marketing involves curating and sharing pins that include affiliate links. When users click on these links and make a purchase, you earn a commission. The process is straightforward, but success requires a strategic approach to account setup, content creation, and promotion.
This guide is designed to walk you through the key steps to get you started with Pinterest affiliate marketing.
Pinterest: Overview, features, and history
What is Pinterest?
Pinterest is a visual discovery and bookmarking platform where users can find, save, and share ideas through images and videos known as “pins.” These pins are organized into thematic “boards” and often link to external websites, making Pinterest a powerful tool for driving online traffic.
Key features:
Pins: Images or videos linked to external content.
Boards: Thematic collections of pins.
Search and discovery: Advanced search and personalized recommendations.
Rich pins: Enhanced pins with additional information.
Analytics: Tools for tracking performance of pins and boards.
History of Pinterest
Founded in December 2009 by Ben Silbermann, Paul Sciarra, and Evan Sharp, Pinterest started as a closed beta and officially launched in March 2010, quickly gaining popularity. Pinterest went public in April 2019, solidifying its market presence. Today, with over 518 million n monthly active users, Pinterest remains a key platform for visual discovery and is ideal for affiliate marketing.
Most beginners want to get into Pinterest affiliate marketing, some users want to grow Pinterest followers, while the majority of the users want to drive website traffic from Pinterest.
This piece is intended toward beginners who want to get into Pinterest affiliate marketing. So, if it sounds interesting to you, then feel free to stick around.
You might learn a new way to make money online or find an additional channel to put out your affiliate links tools list.
While all major social media platforms are fighting for more users, retention, and activities, it becomes overwhelming for beginners to start social media on the right foot.
Without any further ado, let’s get right into it.
What is Pinterest affiliate marketing?
Affiliate marketing is a monetization strategy that allows marketers, bloggers, and social media experts to promote products and earn commissions on the sales.
Affiliate marketing on Pinterest means using the Pinterest platform to promote affiliate products that are in line with the content and make money off of affiliate sales.
A lot of beginners are skeptical about promoting affiliate links on social media platforms, and rightly so. There are several affiliate programs and social media platforms that prohibit users from sharing affiliate links on social media platforms.
The good news is that Pinterest doesn’t stop users from promoting affiliate products on the platform. However, users shouldn’t go overboard with an affiliate promotion. There is a fine line between affiliate marketing on Pinterest and bombarding Pinterest’s audience with affiliate links.
Social media platforms (including Pinterest) terminate accounts that violate the community guidelines all the time. So, be vigilant and aware when trying to make money from affiliate marketing using Pinterest.
Why use Pinterest to promote your affiliate links?
Here are the 6 reasons why you should promote your affiliate links on Pinterest:
1. The platform has a large user base:
Pinterest is no ordinary social media platform. It competes with all major social media platforms, like Facebook, YouTube, TikTok, and Instagram.
2. Pinterest has a huge user base outside the US:
80% of Pinterest users live outside of the United States of America. It shows the popularity of this platform across the globe.
3. Popular among female audience:
Pinterest is a predominantly female platform as the data shows that over 76% of the Pinterest users are females. No wonder a lot of fashion, beauty, DIY, and lifestyle female bloggers use Pinterest.
4. Affiliate links are allowed:
Pinterest doesn’t restrict users from sharing affiliate links. It’s one of the main reasons why bloggers and affiliate marketers should be using Pinterest.
According to Authority Hackers, 42.2% of affiliate marketers use Pinterest to promote products.
Pinterest has recently introduced product pins that make it convenient for users to monetize their Pinterest pins.
According to a study, 82% of Pinterest users said they had bought something after discovering content on Pinterest.
6. Users can drive traffic to the blogs:
One of the reasons why Pinterest is a useful platform for bloggers, YouTubers, and social media marketers is that it can drive a ton of traffic to the blogs.
Well, go through the step-by-step guide on how to make money with Pinterest affiliate marketing:
Step 1. Identify your niche
Choose a niche that you are passionate about and that has a strong following on Pinterest. Popular niches include fashion, home decor, fitness, and travel. However, there are other Pinterest niches that work too. Ensuring your niche aligns with Pinterest trends will help attract your target audience.
Step 2. Determine your goals
Set clear, measurable goals for your Pinterest affiliate marketing efforts. Goals could include generating a certain amount of traffic, earning a specific income, or building a follower base. Clear goals will guide your strategy and measure success.
Step 3. Join an affiliate program or network
Sign up for reputable affiliate programs or networks that offer products or services related to your niche. Popular options include Amazon Associates, ShareASale, CJ, and ClickBank. Try to opt for the products that resonate with your audience.
Step 4. Do your topic research
Research popular topics and trends within your niche on Pinterest. Use Pinterest’s search bar and tools like Pinterest Trends to discover what content users are searching for and checking out. This will help you create engaging and relevant pins.
Step 5. Create your Pinterest account
Join the Pinterest platform. Remember to set up a Pinterest business account to access analytics and advertising features. Add your profile with a professional photo, a keyword-rich bio, and a link to your website or blog.
Step 6: Make boards and pins
Create boards organized by themes relevant to your niche. Design high-quality, eye-catching pins using tools like Canva. Make sure your pins have clear descriptions, keywords, and attractive visuals to increase visibility and engagement.
Step 7: Apply best practices to grow your followers
Engage with other users by following, commenting, and sharing their content. Use relevant keywords and hashtags to increase the discoverability of your pins. Regularly post fresh content and join group boards to reach a wider audience.
Step 8: Add affiliate links
Incorporate affiliate links into your pins’ description or destination URL section. Comply with Pinterest’s policies and include disclosures that inform users about affiliate links. Balance promotional content with valuable, non-promotional pins.
Step 9: Track performance
Monitor the performance of your pins using Pinterest analytics and affiliate dashboards. Track metrics such as impressions, clicks, saves, and conversions. Use this data to optimize your strategy, focusing on what works best to maximize your earnings.
Best practices for affiliate marketing on Pinterest
It goes without saying that every online marketing strategy needs a bunch of best practices for affiliate marketers to follow.
Go through the following tips and ensure that you’re all set to crush it with Pinterest affiliate marketing:
1. Design beautiful, engaging pins:
Pin designs matter a lot. Use an online image designing tool like Canva to come up with fantastic Pinterest pins. Customize Pinterest pin templates and create unique designs that stand out.
2. Create Pinterest pins in bulk:
Consistent publishing on any social media platform makes all the difference. Try creating Pinterest pins in bulk, so that you don’t have to go through the pain of designing individual pins and publishing – it will slow the whole process. Check out 400+ ready-made social media posts to create Pinterest pins in bulk.
3. Use keywords in boards and pins:
It’s imperative to insert relevant, niche-related keywords in your boards and pins. Otherwise, you won’t break into the Pinterest search and might not be able to compete with the other Pinterest accounts in the niche.
4. Try video pins once in a while:
Video is all over social media. Don’t shy away from trying out Pinterest video pins. Statistics reveal that videos are a must-try tool on every social media platform – Pinterest is no different.
5. Schedule Pinterest pins for consistency:
Scheduling does help in publishing Pinterest pins without a gap. You could use the Pinterest native pin scheduling feature or try out ContentStudio for scheduling your Pinterest pins.
6. Optimize Pinterest account for more reach:
Pinterest account optimization includes adding relevant keywords in your username, account name, boards, and pins. It does make a difference in your Pinterest SEO.
7. Use affiliate links on Pinterest wisely:
Affiliate links can be posted on Pinterest, but they shouldn’t be exploited. Social media platforms tend to ban users or terminate accounts if they find spammy posts or accounts that solely publishing for affiliate link promotion. It’s better to direct some traffic to your blog posts or others’ content to balance it out.
FAQs about Pinterest affiliate marketing
Let’s answer some of the burning questions about Pinterest affiliate marketing:
Can I do affiliate marketing on Pinterest?
Yes, you can do affiliate marketing on Pinterest. The platform doesn’t restrict users from promoting affiliate products. Understand how it works and find out the best practices of Pinterest affiliate marketing. Then, give it a try.
How do beginners start affiliates?
Affiliate marketing is all about picking the right products that suit your content and are helpful for your audience and promoting them without being salesly. When readers buy from your affiliate links, you earn commissions. That’s how it gets started.
Can I sell directly from Pinterest?
You can place your product links in the destination URL section and start selling directly from Pinterest. However, make sure you have read the community guidelines before hopping on the platform for selling.
Can I earn money from Pinterest?
Pinterest users usually promote affiliate products on Pinterest or drive website traffic to their websites to make money. So, the answer is yes, you can make money from Pinterest as long as you know how to use the platform effectively.
How to increase Pinterest followers?
Optimize your Pinterest account, put out a ton of content, engage with the audience, and keep an eye on the competitor accounts. Once you continue these activities, things will start to happen for you on Pinterest. You’ll surely see a spike in impressions, clicks, and followers eventually.
What are the 4 steps to start affiliate marketing?
First of all, pick a niche that you want to work in. Secondly, create helpful content that helps the audience. Thirdly, choose a product that goes with your content. Lastly, promote your affiliate products via blog, social media, and email newsletter.
Is selling on Pinterest free?
Selling on Pinterest is free unless you want to run Pinterest ads. The ads would cost you money. However, a lot of Pinterest users directly sell or promote affiliate products on Pinterest to make money.
How to use Amazon affiliates on Pinterest?
A lot of pinners tag Amazon affiliate products when mentioning the products in their pins. However, Amazon Associates has strict terms of use. Make sure you’re adding a tag, such as “affiliate link,” “paid link,” or “sponsored” in your description. Therefore, most Pinterest users try to avoid adding direct Amazon Associates links to their pins. Instead, they put the links in their blog posts and promote the blog URL in their pins.
Retargeting is one of the marketing strategies that the majority of brands don’t know about unless they hire a professional or an ad agency to run their campaigns.
Every online business wants to convert more visitors into paying customers. There are e-commerce stores, SAAS tools, online retailers, and software companies that are competing to get ahead of their competition.
Most online businesses try every tactic in the book to get more sales; they offer discounts, run paid ads, use content marketing, and utilize social media to engage, attract, and convert prospects into customers.
Let’s crack this open and learn what retargeting is and why it’s so important for an online business.
What is retargeting?
Retargeting is an advertising strategy that allows advertisers to specifically target the audience that has previously shown some interest in the product or service but hasn’t converted yet.
Usually, brands retarget prospects that visited their websites, but the interaction didn’t end with a purchase. So, retargeting is used to show ads to the same audience that has interacted with the website or landing page but hasn’t purchased anything.
E-commerce stores, online retailers, and SAAS companies use retargeting ads across all major social media platforms, such as Facebook, Instagram, YouTube, etc.
How does retargeting work?
Retargeting (also known as remarketing) is an advertising strategy where advertisers run ads targeting visitors who have visited their website before.
Brands use social media platforms like Facebook, Instagram, or YouTube to reconnect with potential clients who have shown some interest in their products in the recent past.
The way retargeting works is that it requires a piece of code called “pixel” that needs to be inserted into the website or landing page’s code. Its entire job is to collect data about the website visitors’ behaviors, actions, and preferences.
The brand/advertising uses the crucial information that pixel collects to reach out to the same audience through a retargeting ad campaign. Most social media platforms guide users on how to find and place the “pixel” code. Since it’s essential to the retargeting process, it must go through smoothly.
Once the pixel is perfectly added to the website code, it starts to track user actions on the website and helps advertisers retarget those same users on the social media network.
Keep in mind that the pixel code doesn’t collect any sensitive user data or information. Instead, the sole purpose of the pixel code is to assist social media networks to identify and retarget the user when needed.
Why is Retargeting a must?
Advertising is a form of paid marketing where brands spend money to put their offer in front of the prospective customer. Now, it’s up to the customer to take action on the offer.
A lot of variables come into play, such as product quality, pricing, and customer purchasing power – all these factors determine whether or not the customer is willing to buy the product right away.
On the other hand, retargeting allows you to connect with potential customers even when they don’t make the purchase decision while visiting your site for the first time. Instead, if you have launched a retargeting campaign, then these customers will be reminded to complete their purchase journey later on with retargeting ads without any additional ad costs.
Retargeting has been a phenomenal sales and marketing tactic for many businesses on the market. One of the reasons why retargeting is so crucial is that it targets customers who have previously shown some interest in the product.
Therefore, the brands only reach out to the customers who showed interest in the first place.
This is why retargeting is an essential marketing strategy for online and e-commerce businesses to implement.
Retargeting also refers to remarketing in the digital marketing world. It’s been the go-to marketing strategy for hundreds of thousands of businesses around the globe.
Undoubtedly, retargeting is a quite successful marketing strategy across many industries. The only caveat is that retargeting works well when there is a conversion tracking system is in place. Otherwise, it will be difficult to report the conversion that happened as a result of the campaign.
It works quite well for different types of conversion campaigns, such as PDF downloads, softwares/tools, SAAS sign-up, etc. Success rates increase significantly when marketers utilize a specialized tool for ads designers to create professional and conversion-optimized campaign materials.
Here are some of the noteworthy retargeting statistics that everyone should know:
Around 97% of the website visitors never return to the website once they leave. This is why retargeting immediately became a popular choice for advertisers. This retargeting statistic was revealed by Mailchimp.
Retargeting campaigns perform 10x better than regular display ad campaigns. The fundamental reason behind the success of retargeting ad campaigns is that they usually target visitors who have already visited the advertiser’s website and showed some interest in the products.
Mobile apps that run retargeting ads noticed 20% more revenue than mobile apps that didn’t run retargeting ad campaigns. Mobile apps are a great marketing channel for both advertisers and developers. However, when retargeting campaigns are integrated with mobile app advertising, it works as icing on the cake.
Facebook advertising has turned out to be a comprehensive social media ads platform. According to WordStream, Facebook remarketing ad campaigns get 3x more engagement than regular Facebook ad campaigns.
Retargeting ads get a 400% increase in engagement rates. It’s no surprise that retargeting ads enjoy more engagement from the audience. The core reason behind the comparatively higher engagement rate is the nature of targeting. Retargeting ad campaigns are specifically tailored toward the audience that has previously shown interest in the product or service.
Every 3 out of 4 digital marketers use Facebook and Instagram retargeting ads. No wonder retargeting has become the go-to marketing strategy for advertisers around the globe.
First-time website visitors convert only 4% of the time. Almost 48% of the e-commerce transactions come from returning visitors. Retargeting turns out to be the most convenient strategy to bring visitors back to the website.
Retargeting website visitors is 8x cheaper to reach per click. A digital marketing agency found that running retargeting display ads brought them 180% CTR and a 292% conversion rate.
Retargeting is crucial to app development companies. According to Upland, every year, between 20-25% of users abandon apps after a single use. Retaining app users seems like an uphill battle for app developers.
Types of retargeting
There are two types of retargeting ad campaigns used by advertisers/brands:
1. Pixel-based retargeting
Pixel-based retargeting is the common type of retargeting that involves adding a code snippet called pixel to the website code. The pixel is responsible for tracking website visitors’ information and facilitating advertisers when running targeted ad campaigns.
All major social media platforms like Facebook, Instagram, YouTube, and TikTok allow remarketing of the audience using pixel-based retargeting.
2. List-based retargeting
List-based retargeting is a retargeting method that ensures the advertiser provides a list of the prospective audience to reach out to through an ad. The list could be the list of website visitors, email subscribers, LinkedIn contacts, or existing customers.
The list makes it easier to target the list of prospects that might be interested in the offer and helps assist the advertiser to get one step closer to the prospective audience.
Both these retargeting ad campaign types are crucial to setting up a successful retargeting ad campaign. However, the advertiser needs to choose the most suitable retargeting ad type to get the best results.
6 methods of retargeting
Let’s take a look at some of the popular retargeting campaigns:
1. Search retargeting
Search retargeting is a type of retargeting ad campaign that focuses on search. Usually, advertisers use Google ads (Adwords) for running search retargeting campaigns.
The way it works is that the advertisers can run search retargeting campaigns in a couple of ways: they can target by bidding on the new keywords and display ads to the users on their remarketing list.
On the other hand, the advertisers can increase their CPC budget to display ads just to the remarketing list. It makes their search retargeting campaign laser-focused on on the select number of website visitors that have shown interest in the past.
Email retargeting is a method of retargeting customers who have visited your website and checked out your products or services but haven’t taken any further action.
It involves creating personalized email marketing campaigns targeting prospects or subscribers who have shown some interest in your products but didn’t go through the purchase process.
Most e-commerce stores use email retargeting to re-engage their customers or prospects. They send out emails about abandoned carts or products added to the wishlist, offering discounts or simply reminding the customers to complete the purchase.
3. Social media retargeting
Social media retargeting allows advertisers to reach out to the audience that has shown signs of interest in the products or services but hasn’t taken any action.
However, this method of retargeting involves targeting the audience through social media ads. Usually, social media retargeting requires the “pixel” code provided by the social media platform, and it goes into the website or landing page code. Once enough data is collected, the users can start retargeting the audience on social media platforms.
Social media retargeting is one of the most common methods to run remarketing campaigns. All major social media platforms, such as Facebook, LinkedIn, YouTube, Instagram, and TikTok allow advertisers to run retargeting campaigns.
Display retargeting is a follow-up display ad campaign that is intended to remarket the audience that has already seen the previous ad or campaign.
The purpose of display retargeting is to strengthen the prospect and brand relationship and reemphasize the brand values to improve brand loyalty.
It’s also known as display remarketing. One of the major aspects of display remarketing is to rejuvenate the connection with the prospects and push them down the funnel.
Dynamic retargeting is a type of retargeting that allows advertisers to create ads based on the products or services the visitors have shown interest in or interacted with during their previous visits to their websites.
Make sure that your Google Tag is properly set up for running a dynamic remarketing campaign. Moreover, the Google Merchant Center’s product ID format and the Google Tag settings should be compatible for seamless integration.
6. Ad click retargeting
Ad click retargeting is a remarketing ad campaign that targets the audience that has previously clicked on the advertiser’s ads.
The goal of an ad click retargeting campaign is to reinforce the message to the audience that has shown interest in the ad and to bring them back into the loop.
These are some of the methods of retargeting used by advertisers or brands across the globe.
When to run retargeting campaigns?
Retargeting is an essential marketing strategy that every online business must try at some point. However, a lot of business owners aren’t sure when to implement a remarketing tactic in their digital marketing campaigns. Here are the scenarios when you should go for retargeting campaigns:
Website getting some traction:
Advertisers can start retargeting once their website attracts a steady flow of visitors. There is no minimum visitor requirement, but the site should be getting between 100 to 200 visitors across different traffic sources. It’s a sign that the site is engaging enough to bring in traffic, providing a sufficient audience for retargeting efforts.
Introducing new collection:
Brands or business owners can use retargeting to re-engage past visitors with ads showcasing their new product collection. By targeting users who have previously shown interest in their brand, they can pique their curiosity and encourage them to explore new products.
Promoting best-sellers:
Reaching out to existing customers and offering the best-selling items with retargeting ads is a fantastic move. Highlighting popular products can drive repeat purchases and leverage items with proven demand.
Clearing inventory:
Retarget visitors who showed interest in products you’re looking to clear. Retargeting ads are an excellent way to move inventory and create space for new arrivals. Ads offering special discounts or limited-time offers can incentivize visitors to take action.
Building brand awareness:
Advertisements aren’t always about selling products immediately. Employ retargeting ads to keep the brand top-of-mind for visitors who didn’t convert initially. Consistent exposure through well-crafted ads helps build familiarity and trust with your audience. It will lead to higher conversion when the potential customers already know the brand.
6 major benefits of retargeting ads
Take a look at some of the benefits of retargeting ads:
1. Enhanced brand awareness
Retargeting ads keep your brand in front of potential customers, reinforcing brand awareness and increasing the chances they will remember your brand when ready to make a purchase.
2. Improved conversion rates
By targeting users who have already shown interest in your products, retargeting ads have a higher likelihood of converting these warm leads into customers compared to standard ads.
3.Cost-effective advertising
Retargeting ads often yield a better return on investment because they focus on an audience that has already interacted with your brand, reducing the cost per acquisition.
4.Personalized marketing
Retargeting allows for customized ad content based on user’s previous interactions with your site, enhancing relevance and engagement by catering to their specific interests.
5. Increased customer retention
Engaging past customers with retargeting ads encourages repeat purchases, fostering customer loyalty and boosting lifetime value.
6. Better ad relevance
Since retargeting ads are shown to users who have already expressed interest in your products, these ads are inherently more relevant, leading to better user experience and higher click-through rates.
3 best retargeting ad examples
Let’s take a look at some of the best retargeting ad examples:
1. Fanatics
Fanatics is a licensed sportswear manufacturer for several American sports leagues. They use multiple digital marketing channels and advertising platforms. Take a look at one of their retargeting ads:
One of the things that stand out in their ad is that they’re trying to focus on the audience that might be interested in the sportswear or have some interest in that area. Adding a flavor of personalization takes the whole recipe to the next level. It’s one of the best retargeting ad examples.
2. Spotify
Spotify is a popular music streaming service that has been on the roll when it comes to running social media ads across different platforms. Check out this ad:
The above-mentioned Spotify ad showcases how important it is to run a retargeting ad to push the audience to level up and upgrade their plan. However, it’s worth noticing that Spotify offers a discount on the upgrade, which turns out to be the selling point of the campaign.
3. Apple
Apple is the most popular tech company worth more than $2 trillion. The tech giant has already taken the world by storm. Take a look at one of their social media ads:
Apple understands how crucial seasonal offers can be for sales and marketing. They try to capitalize on Mother’s day by offering a special delivery offer on the Apple Watch. The point here is that they’re trying to reach out to the existing customers who have trust and loyalty and that’s what makes this retargeting ad special.
Related:
Retargeting use cases
Retargeting ads have been around for years, and more and more brands are taking advantage of such ad campaigns. Our selected use cases show why it’s important to pay close attention to remarketing to the audience that has shown some interest in the seller’s products.
Let’s dive into different retargeting use cases that further glorify the impact and effectiveness of a retargeting campaign.
Social media marketing & retargeting pixels
It helps in establishing and implementing the laser-focused goal of the advertiser. The brand or advertiser starts a retargeting campaign with clarity in mind.
It makes targeting a specific audience easier than ever. The audience that has previously shown interest in your products can be reached out with the power of retargeting pixel.
Retargeting pixels are available across all social media platforms, such as Facebook, Quora, Instagram, TikTok, Twitter, and YouTube.
Retargeting newsletter audience allows brands, individuals, and agencies to target the subscribers who have opened the email and clicked the CTA. Sometimes, it’s useful to analyze the conversion rate after sending out the email. It’s also important to know that everyone who clicks the CTA won’t be buying the product.
The email marketing experts use advanced features available in many email marketing softwares that create segments of the audience. It gets easier to target the specific group of subscribers who haven’t taken a specific action, for instance, not opened the last five emails, etc.
E-commerce marketing & retargeting pixels
E-commerce businesses want to improve their conversion rate so using retargeting pixels helps them target the audience that checked out the product on the website but didn’t end up buying it. So, brands easily target them via retargeting ads.
Retargeting helps e-commerce businesses identify the customers who have added the products to the wishlist or added to the cart but didn’t go through the transaction. So, one of the benefits of retargeting is to identify and reach out to those customers through retargeting ads.
Targeting prospective audiences across multiple social and search platforms is yet another benefit of retargeting. The e-commerce store can retarget the audience on Facebook, Instagram, Quora, etc.
Blogging & retargeting pixels
Bloggers can use retargeting in different ways. However, the purpose of retargeting remains the same. Bloggers often promote offers and run social media ads. They can retarget the readers who have visited their blog through social media retargeting ads and see how it works out.
Bloggers have sales pages for their own products or affiliate products, so they can specifically retarget the audience who have visited those sales pages, making it easier to manage the campaign.
Retargeting pixels can come in handy when bloggers are running lead-generation campaigns. They can retarget the audience that visited their blogs but never converted. Therefore, they can use Google ads or social media ads to bring those visitors back for push them down the funnel.
How to make retargeting effective
An effective retargeting campaign requires the following credentials:
1. Deep understanding of the audience
Start with figuring out your marketing goals, ambitions, and targets. It will help you understand the right target audience you want to reach out to. It’s necessary to have a crystal clear picture of the target audience before you start setting out a marketing and engagement journey.
2. Precise targeting when remarketing
Precise targeting means hitting the bullseye when trying to connect with the audience through ads. Remarketing is all about re-engaging the audience that has interacted with your website or content before. Therefore, the targeting needs to be accurate to reach out to the audience that has the potential to convert into paying customers.
3. Ensure efficient conversion tracking
Conversion tracking is crucial to any marketing campaign. Marketers should ensure that they have an efficient conversion tracking and reporting system in place to record the outcome of the remarketing campaign.
4. Analyze campaign performance
Every marketing campaign is analyzed at some point to see the ROI of the campaign. One of the aspects of an effective retargeting campaign is to make sure that the advertiser knows how to analyze the campaign performance and should be able to present the campaign performance report.
5 do’s & don’ts of retargeting
Let’s take a look:
DO’s of Retargeting
DON’Ts of Retargeting
Segment your audience: Use data to segment your audience based on behavior, such as page visits, time spent on site, or items added to the cart. This allows for more personalized and effective retargeting campaigns.
Overwhelm users with ads: Avoid bombarding your audience with too many ads, as this can lead to ad fatigue and negative brand perception. Overexposure can drive potential customers away instead of attracting them.
Set frequency caps: Limit the number of times your retargeting ads are shown to each user to avoid ad fatigue and annoyance. Optimal frequency ensures your brand stays top-of-mind without becoming intrusive.
Ignore user privacy: Don’t disregard privacy regulations such as GDPR or CCPA. Ensure compliance by obtaining proper user consent for tracking and communicating how their data will be used.
Create compelling ad copy: Design ads with clear, compelling messages and strong calls to action. Use eye-catching visuals and offers that resonate with the interests and behaviors of your segmented audiences.
Use the same ad for everyone: Don’t create a one-size-fits-all ad campaign. Personalization is key; different users have different needs and interests, and your ads should reflect those differences.
Utilize dynamic retargeting: Implement dynamic retargeting to show personalized ads that display products or services users have previously viewed, increasing the likelihood of conversion by showcasing relevant items.
Forget to exclude converted users: Always make sure that users who have already converted (e.g., made a purchase) are excluded from your retargeting campaigns. Continuously targeting these users is a waste of resources and can be annoying to them.
Monitor and optimize campaigns: Continuously track the performance of your retargeting campaigns. Use analytics to understand what works and make necessary adjustments to improve ROI, such as changing ad creatives or adjusting bid strategies.
Rely solely on retargeting: Don’t rely exclusively on retargeting for your marketing strategy. It should complement broader marketing efforts, including brand awareness and lead generation campaigns, to drive overall growth and success.
How to fit retargeting into your marketing strategy?
Retargeting plays a vital role in modern-day marketing strategies for brands, agencies, and online retailers. Retargeting is an advertising campaign, but it’s tailored toward the audience that has visited the website or interacted with the brand before.
Running regular social media or search ad campaigns is half the equation – the rest is done by retargeting. The reason behind this claim is that it’s difficult for prospects to trust a brand or product they see for the first time through an ad.
By the time they come across a retargeting ad, they have already heard or seen the brand. So, there is a little bit of brand awareness has already been established, which helps businesses convert the prospect into paying customers.
Therefore, retargeting is crucial to running a successful marketing campaign for any online retailer, e-commerce store, SAAS company, indie app, and web-based tool.
FAQs about retargeting
Here are the commonly asked questions about retargeting:
What is a retargeting strategy?
A retargeting strategy is a plan of action that involves a marketing strategy of re-engaging the audience that has shown some interest in your product or service but hasn’t taken any further action.
What is the difference between remarketing and retargeting?
Both are used interchangeably, but some experts believe that there is a minor difference. Retargeting is a process of targeting the audience that hasn’t purchased yet, but whose activities on your site showed interest. However, remarketing is considered re-engaging the existing fans or customers who have purchased before.
Does retargeting use cookies?
Retargeting does use cookies. The way retargeting works is that it uses a retargeting pixel that goes into the website code and that allows advertisers to retarget the audience on the respective social media platform.
Is retargeting an SEO?
SEO isn’t necessarily a retargeting strategy. SEO is more of an organic traffic strategy, whereas retargeting is purely an advertising tactic.
What is the difference between targeting and retargeting?
The difference between targeting and retargeting is that targeting could be eyeing any specific audience or its segment and making a strategic game plan to reach out to that audience. On the other hand, retargeting is particularly a tactic of targeting the audience that has shown some interest in your product or service in the recent past.
What is cookie-less retargeting?
Retargeting without cookies is called cookie-less retargeting. It’s data collection of your website visitors without using any third-party tracking pixel and then syncing the collected data directly with an ad platform bypassing the pixel is considered a cookie-less retargeting.
What is the average CTR for retargeting?
The CTR of retargeting may vary from brand to brand or campaign to campaign. It’s impossible to quote a click-through rate for retargeting randomly.
What is the difference between look-a-like and retargeting?
The difference between a look-a-like and retargeting is that a look-a-like campaign allows the ad platform to find an audience with similar interests to the target audience, whereas in retargeting, the advertiser specifically targets the audience that has visited its website or landing page.
White-label marketing tools cover a wide range of needs, each with its own specialty—whether it’s custom branding, social media management, SEO, or CMS services.
That’s why we’ve put together this guide to simplify your selection process.
Stick with us as we break down the options and help you find the perfect fit for your needs.
What is a white-label tool?
A white-label tool is a pre-built software application or service that can be customized with your own branding elements.
Here’s a breakdown of the concept:
The core product: A developer creates a software tool with all the essential features but without any specific branding.
Customization: You, the business owner, purchase this tool and personalize it with your brand identity. This could include:
Adding your logo and color scheme.
Modifying the user interface (UI) elements to match your brand style.
Customizing the content and messaging within the tool.
And much more…
The final product: You then offer the white-labeled tool to your customers or clients under your own brand name. This way they got a branded experience as if the tool was built specifically by your company.
White labeling can be applied to various aspects of a business. Some of the common include the following:
Category
Description
Software
Software companies can white-label software applications and resell them as their own. This allows them to offer branded solutions without the cost and time investment of developing software from scratch.
Marketing tools
Marketing and other types of agencies can white-label email marketing platforms, link management tools, or social media management tools to offer these services to their clients under their own brand.
Websites
Website builders can provide white-label solutions, allowing clients to create custom websites without any branding from the builder.
At the top of our list is Replug, an all-in-one link management tool packed with advanced branding features. With Replug’s white-labeling, you can customize everything to match your brand—from logos and favicons to titles, meta images, descriptions, agency names, domains, branded reports, and emails.
Replug makes it easy to create optimized URLs and unique slugs that represent your brand perfectly. You can also track click-through and conversion rates to see how well your links are performing.
Need to shorten a lot of links at once? No problem—Replug lets you import files for bulk link shortening. Plus, you can turn visitors into customers by adding retargeting pixels to your links or creating branded microsites for your clients using the bio link feature.
Safety is a top priority for Replug. The platform scans and checks links in real time blocks malicious URLs and uses phishing detection algorithms to keep everything secure. The best part? Replug offers affordable and scalable pricing, so it can grow with your brand or agency’s needs.
Here’s what you get with the Replug white-label solution:
Replug’s pricing is both affordable and flexible, allowing you to scale your plan as your brand or agency grows. The white-label pricing plans start at $79 per month (with a free trial) and include a host of advanced features.
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2. Short.io – White-label domain
Short.io is a user-friendly tool that helps you create branded short links, making long URLs shorter and easier to share. It’s perfect for social media, emails, and text messages.
While it doesn’t offer a white-label dashboard like Replug, you can still white-label your links with your custom domain. Additionally, you can track clicks and user behavior on your links, providing valuable insights for your marketing campaigns and website optimization efforts.
Regarding its pricing, there’s no specific mention of white-label links, although the platform does reference this on the homepage. Most of the tool’s advanced features are included in the enterprise plan, which costs $148 per month.
3. ContentStudio – White-label social media software
ContentStudio is your go-to solution for managing social media effectively. It helps you discover trending topics and curate engaging content to keep your audience glued.
Besides that measure metrics such as total engagement, audience growth, top-performing posts, and many more.
One of its standout features is the ability to white-label files or reports. This white-labeling feature is beneficial because it allows you to present your content as if it were created entirely by your own team, strengthening brand recognition and creating a smooth user experience.
These white-label reports are like tailor-made suits, perfectly fitting the needs and preferences of every client.
The tool offers three different pricing plans. The mid-tier plan starts at $49 per month and includes white-label reports along with many other advanced features.
SE Ranking offers a self-hosted, white-label, cloud-based tool, along with a customized, performance-based invoicing platform that easily integrates into your service offerings.
With SE Ranking, you can automate reporting, create comprehensive marketing plans, check keyword rankings, monitor backlinks, and much more. The platform is user-friendly and serves as your ultimate support for excelling in search engine results pages (SERPs).
The white-label services allow you to make the platform uniquely yours by configuring your personalized domain name and removing any references to SE Ranking. Impress your clients with professional, branded SEO reports that can be automatically sent from your corporate email or manually dispatched as needed.
Say goodbye to generic email marketing campaigns and hello to personalized, engaging content that drives results. HubSpot marketing automation platform puts the power of automation and analytics at your fingertips, allowing you to deliver the right message to the right person at the right time.
The platform allows you to fully white-label their product, replacing their branding with your own or your client’s logo across the platform, including the interface, email campaigns, notifications, and reports.
With automated white-label email campaigns featuring personalized messaging, you can guide prospects toward conversion, nurturing them through the purchasing process until they’re ready to buy. This is particularly advantageous for B2B businesses with extended sales cycles.
DashThis is a marketing reporting tool designed to simplify creating data visualizations and reports. It excels at combining data from various sources like SEO, social media, and analytics platforms into a single, informative dashboard.
The white-label feature allows you to remove all references to DashThis and customize your analytics dashboards to reflect your own branding effortlessly. Additionally, you can start with preset report templates that include all the essential KPIs.
Domo’s advanced analytics and visualization capabilities give you the tools you need to uncover insights, spot trends, and make smarter decisions.
Besides that domo ensures your client’s data remains secure within their environment while still allowing for comprehensive analysis. With its white label, you can completely customize the look and feel of the analytics reports platform to match your brand.
WordPress offers a white-label option ideal for agencies and web developers who build websites for clients. Building a professional website doesn’t have to be complicated. With WordPress, you can create a stunning online presence that reflects your brand identity and engages your audience.
Remove all WordPress branding from the admin panel and public-facing website. This make sure your client’s brand takes center stage, fostering a professional image.
Need a CMS service that can handle complex websites and digital experiences? Look no further than Drupal. Drupal is a free and open-source content management system (CMS) used by millions to build and manage websites.
It allows users to personalize their profiles with their logo and preferred color scheme. It then automatically adds a white-label token to all outgoing URLs, ensuring email links and other links direct recipients to the user’s custom-branded website.
The basic Drupal modules are free, but there are no pricing details on the Drupal website. We recommend contacting the customer support team for specific information about your needs.
Create dedicated workspaces for each client, allowing you to organize projects, tasks, and communication under a specific client brand. While full white labeling isn’t available, you can utilize custom fields and integrations to incorporate your agency’s branding within the Asana interface. Or provide clients with a streamlined view of their projects without exposing them to the full Asana platform. This can be achieved through custom integrations or dedicated dashboards.
The platform offers pricing plans for individuals, small teams, and large teams. Custom branding features are available starting from the advanced pricing plan at $24.99.
Invoice Ninja is a free invoicing and expense management software ideal for freelancers and small businesses. It simplifies sending professional invoices, tracking time and projects, and managing client communication. With its user-friendly interface, you can create branded invoices, accept online payments, and automate recurring bills.
Plus, for a professional touch, Invoice Ninja offers a white-label option that removes their branding, allowing you to completely customize the software with your own logo and colors.
Invoice Ninja doesn’t list the white-label pricing on their main pricing page, but the enterprise plan allows you to remove platform branding for $16 per month.
12. DashClicks – CRM
Scale your business and automate your marketing efforts with DashClicks. Its white-label CRM and marketing automation solutions help you to manage leads, strengthen relationships, and track ROI – all from one intuitive platform.
Create stunning websites and online stores without writing a single line of code with Simvoly. Its drag-and-drop builder and white-label options make it easy to bring your vision to life and showcase your brand to the world.
Whether you’re a freelancer, agency, or entrepreneur, Simvoly gives you the tools you need to succeed online.
BlockSurvey is a privacy-focused survey tool that offers full white-label capabilities, making it ideal for businesses and agencies that prioritize data security. BlockSurvey ensures that your surveys are completely anonymous and encrypted, providing an additional layer of trust for your clients.
BlockSurvey’s pricing is flexible, with a white-label option available with a team plan starting at $55 per month. It’s an affordable solution for agencies looking to provide branded, secure surveys to their clients without sacrificing data privacy.
10 Things to look for in your white label tool
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When choosing a SaaS white-label tool, it’s important to consider some of the following factors:
1. Branding
Can you easily add your logo, color scheme, and fonts throughout the tool? Does it allow customization of login screens, email templates, and other branding elements?
2. Custom functionalities
Does the tool offer the level of control you need to tailor features and functionalities specific to your client’s needs? Can you disable unused features or create custom user roles?
3. Existing systems
Does the white-label tool integrate with your existing CRM, marketing automation platform, or other software you use?
4. Data security
How does the white-label provider ensure the security of your client data? Look for features like data encryption, access controls, and compliance with relevant security standards.
5. Uptime and reliability
Is the white-label tool hosted on a reliable platform with a high uptime guarantee? Ensure minimal downtime to avoid disruptions for your clients.
6. Scalability
Can the tool handle your growing client base and data volume? Choose a solution that scales with your business needs.
7. Support
Does the white-label provider offer adequate technical support to address any issues you or your clients encounter? Consider the availability and response times of their support team.
8. Pricing
Review the pricing structure of the white-label tool. Does it offer a model that aligns with your budget and client pricing strategies (e.g., per-user, tiered pricing)?
9. Ease of use
Is the white-labeled tool user-friendly for both you and your clients? Look for intuitive interfaces and available training resources.
10. Free trial or demo
Many white-label tool providers offer free trials or demos. Take advantage of these to assess the tool’s functionality and user experience before committing.
By carefully considering these factors, you can select a white-label SaaS tool that empowers your business to offer exceptional branded solutions to your clients while streamlining your operations and ensuring a positive user experience.
Remember, the ideal white-label tool allows you to deliver exceptional branded solutions to clients, streamline operations, and ensure a positive user experience. By carefully considering the factors outlined in this guide, you can make an informed decision that propels your agency’s success.
FAQs on White-label tools
I’m concerned about data security with white-label tools. What should I look for?
Data security is crucial. When choosing a white-label tool, ensure they offer features like data encryption, access controls, and compliance with relevant security standards. Don’t hesitate to inquire about their data security protocols to ensure your clients’ information remains protected.
What are some popular white-label marketing tools for social media management?
The guide highlights two excellent options: PromoRepublic and ContentStudio. Both offer advanced collaboration features and customizable white-labeling, allowing you to seamlessly manage social media for your clients under your own brand.
Can I use white-label tools for email marketing as well?
Absolutely! The guide explores two popular choices – HubSpot and Brevo. While HubSpot offers full white-labeling, Brevo focuses on user-friendly campaign creation and tracking with white-labeling capabilities. Consider your specific needs and budget when choosing an email marketing tool.
Have you ever wondered what a URL is? We bet most of you haven’t given it a thought.
Well, you’re not alone in this – here’s why:
A lot of digital marketers, bloggers, influencers, and SEO rave about URL structure, types, and strategies, but the majority of them don’t explain the basics.
If you’re a tad curious about the fundamentals of a URL, don’t sweat it because we’ve got your back.
This piece is going to cover everything you need to know about URL types, structures, and SEO aspects of URLs.
Let’s dig deeper into the basics of a URL and try to understand the use of URLs in the digital marketing realm.
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URL is an abbreviation for uniform resource locator. It’s a web address of a resource on the internet. It was first introduced in 1994 and has grown tremendously ever since. Now, the World Wide Web has evolved into a modern-day technological phenomenon.
In other words, it’s the unique location of a website on the web server that makes accessibility to the website content easier for the end users.
Since the internet is the collection of data servers connected through the web, URL is the address of a specific website or webpage on the internet.
For instance, when a company wants their prospects and customers to check out their information online, they provide the website URL to access their website. That’s how they connect with their audience on the internet.
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Types of a URL
It’s vital to know about the types of URLs before going further deep into the topic. There are two main types of URLs:
1. Absolute URL
An absolute URL is a type of URL that contains a complete web address including the domain name and the directory or page path, beginning with a protocol such as “http://” and providing all necessary details for locating a resource on the web.
2. Relative URL
A relative URL is a web address that only includes the path information relative to the current location, excluding the domain name. Such URLs are used to reference resources within the same domain, indicating their location based on the current context.
There are several parts in a URL that users must know. However, the average user has no idea about the names of these parts of the URL. Let’s break them down and make them digestible for everyone.
Here are the parts of a URL:
i. Scheme
The scheme or protocol in a URL helps guide search engines on the selection of communication protocol to utilize when accessing the webpage.
Typically, HTTPS is the most common protocol; it stands for Hypertext Transfer Protocol Secure. It prompts web browsers to encode page data, such as personal details, enhancing security against cyber threats.
A subdomain is a prefix added to your main domain, like “blog.replug.io”. It helps separate different sections of a large website, allowing for targeted SEO and scalable hosting.
However, search engines treat subdomains as separate sites, which can dilute SEO efforts.
Additionally, subdomains can confuse users if the design varies and can increase management complexity.
Second-level domain or domain is the name of the website.
For instance, if https://replug.io is the domain, then the main keyword replug is the second-level domain.
Normally, it’s the brand name or website name that companies use for the URL. It represents the company and helps create identity, branding, and reputation.
iv. Top-level domain
The top-level domain is the extension of the URL. A top-level domain (TLD) is the last segment of a domain name, such as .com, .org, or .net.
Examples of TLDs include:
.com (commercial)
.org (organization)
.net (network)
.edu (education)
.gov (government)
.co (company)
.info (information)
.biz (business)
There are also country-specific or category specific TLDs. Often the domain extension represents the brand behind the URL and helps differentiate it from the competitors.
v. Sub-directory
The sub-directory is the section of the URL that comes right after the TLD extension. It’s usually written after the TLD and a forward slash.
Don’t worry about the multiple sub-directories in some cases. A lot of brands use different combinations of permalinks that may include additional parameters, such as category, date, author name, etc.
Best practices for structuring URLs
Well-structured URLs can improve user experience, search engine ranking, and shareability. Here are the best practices for creating effective URLs:
1. Use descriptive & relevant keywords
Include keywords: Incorporate relevant keywords that reflect the content of the page. This helps search engines understand the page’s topic.
Avoid keyword stuffing: Overloading the URL with too many keywords can look spammy and hurt SEO.
2. Keep it short & simple
Concise URLs: Aim for URLs that are easy to read and remember. Ideally, they should be no longer than 50-60 characters.
Avoid unnecessary words: Remove stop words like “and,” “the,” and “of” unless they are necessary for readability.
Pro tip on URLs
One of the SEO best practices anyone can follow is to keep the URL domain consistent and as short as possible.
Get your hands on a reputable, high-quality URL shortener to make your URLs shorter. Shortening the URLs is a great way to make the long and cluttered URLs look better regardless of the platform.
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3. Use hyphens to separate Words
Hyphens over underscores: Use hyphens (e.g., example.com/this-is-a-url) instead of underscores (e.g., example.com/this_is_a_url). Search engines recognize hyphens as word separators, but not underscores.
4. Keep it lowercase
Lowercase URLs: Always use lowercase letters in URLs to avoid confusion and potential duplicate content issues, as some servers treat URLs with different cases as separate pages.
5. Avoid special characters & parameters
Clean URLs: Stick to letters, numbers, and hyphens. Avoid special characters like &, %, $, and spaces, which can cause issues with readability and SEO.
Minimize parameters: If using query parameters (e.g., ?id=123), keep them to a minimum, as they can complicate URL structure and tracking.
Hierarchical structure: Organize URLs to reflect the site’s structure and content hierarchy.
Breadcrumbs: Ensure the URL path provides a clear breadcrumb trail for users and search engines.
7. Use HTTPS
Secure URLs: Ensure all URLs use HTTPS instead of HTTP. HTTPS is a ranking factor and assures users that the site is secure.
8. Avoid dynamic URLs
Static URLs: Prefer static URLs (e.g., example.com/product-name) over dynamic URLs with long strings of parameters (e.g., example.com/index.php?id=123&session=abc). Static URLs are cleaner and more user-friendly.
Well, many SAAS tools, blogs, and online stores have messy URLs. Not only do they look bad, but they also negatively impact the SEO performance of the site.
SEO is a multi-dimensional phenomenon, as it revolves around a bunch of website elements. User experience plays a key role in impacting the quality of a website. When users notice clean and beautiful links across the website, it helps them build trust in the site. Therefore, it encourages them to click the link and spend more time, consume more content, and eventually become a customer.
Stick to the main keywords; experiment with using only two to four words in the blog post URL.
Try to avoid adding unnecessary words, numbers, and prepositions in the blog post URLs.
A huge benefit of using a reputable link management tool in your digital marketing campaigns is that you can always track the link performance.
Lastly, cleaning up the clunky URLs is a no-brainer. It’s good advice for website owners to implement any day.
Sharing long and clunky URLs on social media means shooting yourself in the foot – it looks like a rookie mistake. URLs are crucial to your online marketing – and so is URL shortening. When it comes to online marketing, it’s a must-do thing.
FAQs about URLs
Let’s answer some of the burning questions about the URLs:
How to get a URL?
A URL is a web address of a domain that comes with the domain set up in the web hosting account. When a user integrates a domain with the web hosting account and the DNS propagation gets completed, the domain gets active and the user can create as many pages as needed. Once pages are created, the URLs come with those web pages.
How do I find my URL?
To find your URL, all you need is to look at the web address bar of your web browser. However, you can also check out the Domains section of your web hosting account to see how many active domains you have on your web hosting account.
What is the difference between URL & URI?
A URL is an abbreviation of a uniform resource locator. In other words, it’s the address of the website that is used to access and use it. On the other hand, URI stands for uniform resource identifier; it’s a system used to identify resources in XML, tag library files, and other system files.
How to read a URL?
A URL is read from left to right. Most web browsers show protocol, such as http or https at the beginning of the URL followed by the colon and the two slashes. However, some web browsers don’t showcase the above-mentioned parts. The next part after the protocol and before the forward slash is the domain name – a domain name ends with a tld, such as .com or any other.
Short or Long URLs: which are better?
There is no definite answer to this question. Both types of URLs are used in the digital marketing and SEO fields. However, if a URL shortener doesn’t have a tracking feature, then the short URLs created with it aren’t worth using due to the lack of trackability. On the other hand, sometimes, long URLs look clunky and spammy, so shortening them with a high-quality URL shortener is the way to go.
What is a URL shortener?
A URL shortener is a tool that trims down long and hefty URLs and converts them into short and sweet URLs that are easy to use, can be shared on social media, and are possible to track.
Deep linking on Facebook allows users to be directed straight to specific content within your app or website from a Facebook ad, post, or message. This can significantly improve user engagement and conversion rates by providing a seamless and targeted user experience.
Here’s a comprehensive guide to creating Facebook deep links.
Understand Facebook deep linking
Facebook deep linking involves creating URLs that link directly to specific pages or content within your mobile app. There are two main types of deep links:
Deferred deep links:These links work even if the app is not installed at the time the link is clicked. The user is directed to the app store to download the app, and once installed, they are taken to the intended content.
Regular deep links: These links only work if the app is already installed on the user’s device. If the app is not installed, the link usually fails.
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Why are Facebook deep links important?
Enhanced user experience
Facebook deep links streamline the user journey by taking users directly to specific content within an app or website, reducing steps and creating a smoother, more efficient experience.
Improved engagement
By guiding users straight to relevant content from Facebook ads, posts, or messages, deep links can significantly boost engagement rates. Users are more likely to interact with content that is immediately accessible and relevant to their interests.
Higher conversion rates
Deep links in Facebook marketing campaigns can drive conversions by directing users to specific product pages or offers, increasing the likelihood of a purchase.
Personalized user journeys
Deep links enable personalized marketing on Facebook by directing users to content tailored to their preferences and past behavior, enhancing satisfaction and loyalty.
Efficient onboarding
For new users, Facebook deep links can simplify the onboarding process by taking them directly to the relevant section of an app after installation. This is particularly effective with deferred deep links, which function even if the app isn’t installed at the time the link is clicked.
Cross-platform consistency
Facebook deep links ensure a consistent user experience across different platforms and devices, directing users to the same specific content within an app or website whether they are on desktop or mobile.
Data and analytics
Facebook deep links provide valuable data and insights into user behavior and preferences. Tracking how users interact with deep links helps businesses optimize their content and marketing strategies.
Replug is a powerful tool for creating deep links that enhance user engagement by directing them to specific pages, sections, or content within a website or mobile application. Follow the step-by-step process below:
Step 1: Sign in or sign up for Replug
If you don’t already have a Replug account, visit the Replug app and sign up for a free account.
Step 2: Navigate to deep links
Once logged in, go to your Replug dashboard. Locate the “drop-down icon” in the top right corner and select “Deep Links”.
Replug is a versatile deep link generator tool that allows you to create branded short links, add retargeting pixels, and track link performance. Using Replug for your Facebook deep links provides several advantages:
Ease of use: Replug’s intuitive interface makes it easy to create and manage deep links without needing advanced technical skills.
Custom branding: Create branded short links to improve click-through rates and build trust with your audience.
Comprehensive analytics: Track the performance of your links with detailed analytics, helping you to optimize your marketing strategies.
Drive more clicks, conversions, and app installations by deep linking
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Conclusion
Using Replug for creating Facebook deep links simplifies the process and enhances your marketing efforts. Following the steps outlined in this guide, you can efficiently create and manage deep links that direct users to specific content within your app or website.
Replug’s features, such as branded short links, comprehensive analytics, and retargeting capabilities, provide you with the tools needed to maximize the effectiveness of your Facebook marketing campaigns. Ensure thorough testing and continuous optimization to achieve the best results.
FAQs
What are Facebook deep links?
Facebook deep links are URLs that direct users to specific content within a mobile app or website from Facebook ads, posts, or messages, enhancing the user experience by minimizing the steps needed to reach the desired content.
Are Facebook deep links compatible with both iOS and Android?
Yes, Facebook deep links are compatible with both iOS and Android. Ensure you configure URL schemes for iOS and intent filters for Android, and include the necessary App Links metadata.
What data can I track with Facebook deep links?
If you create Facebook deep links through Replug, you will be able to track click-through rates, user engagement, conversion rates, and other valuable marketing metrics.
Ever wondered why everybody wants to increase online sales fast?
Obviously, more sales means more revenue, and more revenue means you become richer.
Platforms like Meta, Amazon, Google Ads and Shopify, to name a few, provide a variety of tools and features designed to increase online sales. These platforms have massively contributed to the growth and success of businesses by enhancing customer engagement, streamlining operations, and optimizing marketing strategies.
This not only shows how boosting online sales have gradually, but surely, become the backbone of almost all businesses. This surge in online sales has a huge impact on global online sales as well. Statista reports thatglobal eCommerce sales revenueis expected to grow at a CAGR rate of 9.47% (2024-2029).
If you are struggling to turn those website visits into actual sales?
Fear not, fellow marketers! This guide is your cheat sheet to increase your online sales game. Let’s keep going.
17 amazing tips to increase online sales
We have compiled 17 tips with pro hacks that can help multiply your sales and some can even save the costs for your business as well.
1. Target the right audience
The first and most important tip is to target the right audience. You can conduct thorough market research to identify your ideal customer’s demographics, preferences, and pain points. Tailor your marketing efforts to resonate with their needs and interests, increasing the likelihood of conversion.
2. Stay ahead with advanced SEO strategies
Organic traffic is gold. Stay ahead of the curve with advanced SEO strategies to ensure your website ranks high in search engine results pages (SERPs). Focus on keyword research, on-page optimization, and high-quality content creation to improve your website’s visibility.
With the majority of online traffic coming from mobile devices, optimizing your website or app for mobile responsiveness is non-negotiable. Make sure your website has fast loading times and intuitive user interfaces across all devices. A mobile-friendly experience enhances user satisfaction and encourages mobile shoppers to complete their purchases.
Pro hack: Optimize website navigation for easy access to products and information, allowing a smooth and intuitive browsing experience that keeps customers engaged.
3. Utilize user-generated content more often
Encourage satisfied customers to share their experiences through reviews, testimonials, and social media posts. UGC serves as authentic endorsements of your products or services, influencing potential buyers’ purchasing decisions to increase online sales.
4. Use high-quality visuals and themes
Invest in high-quality imagery, videos, and graphics that showcase your products or services in the best light. Make the best of tools for seamless AI video generation to create engaging, professional-quality videos quickly and efficiently. Ensure your website design and branding elements align with your target audience’s preferences, creating a visually appealing and cohesive online presence.
5. Run online ads
If you are not running ads in this digital era, then don’t expect to increase online sales.
Online ads are like direct bridges to reach potential customers, instantly enhancing brand visibility. Compared to many other marketing methods, running online ads is remarkably faster. Through precise targeting based on demographics and online behavior, ads ensure reaching the most relevant audience.
Moreover, you can simply use these statistics to tailor your next campaign to target them. Since the data you receive is in real-time, there’s a higher probability of achieving high social media engagement.
https://replug.io/blog/google-ads-retargeting
6. Set up killer social media campaigns
Map out, design, and set up visually appealing posts tailored for specific platforms and suggested posting times. To simplify this process, use automation tools to schedule posts, monitor their effectiveness, and optimize your social media workflow for greater efficiency.
We would suggest you consider ContentStudio, a comprehensive social media tool designed for agencies, brands, and marketers. With its user-friendly interface and powerful features agencies, brands, and marketers can stay organized and accomplish more in less time, streamlining social media management tasks.
7. Deliver exceptional customer support every time
Providing exceptional customer support is essential for long-term relationships and driving repeat business. Positive experiences lead to satisfied customers who are more likely to become loyal advocates for your brand.
Tip: Implement live chat and consider investing in the best business phone systems or an AI chatbot like Crisp (a leading Freshdesk alternative) to provide immediate assistance and support, address concerns, and facilitate the buying process in real time.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
8. Giveaways or discounts
Everyone loves a good deal, so consider running giveaways or offering discounts to incentivize purchases and attract new customers. Promote exclusive offers through email marketing, social media, and website banners to create excitement and urgency. More importantly, it helps to increase online sales.
Pro hack: Offer complimentary items or samples with purchases to catch customers’ attention and boost sales.
9. Team up for a win-win
Collaboration is key! Partner with complementary brands or influencers to reach new audiences, leverage each other’s networks, and boost your online sales.
Explore opportunities for cross-promotion through co-branded campaigns, guest blogging, or social media takeovers.
10. Make your checkout process smooth
Don’t let a clunky checkout process affect your sales. Simplify the steps to purchase, minimize form fields, and offer multiple secure payment options to cater to diverse customer preferences.
Guest checkout and clear shipping/return policies further enhance the user experience and build trust.
Lower the risk of purchasing with money-back guarantees or hassle-free returns to alleviate customer concerns and boost confidence in making a purchase.
Disable account registration requirements at checkout and simplify the checkout process. Reduce friction and abandonment rates, while still offering the option for customers to create an account for future purchases.
Pro hack: Recommend complementary or upgraded products during the checkout process, maximizing the value of each transaction and increasing overall revenue.
11. Retarget your visitors
Not everyone buys right away. Retargeting pixels allow you to re-engage visitors who have previously interacted with your website or products. Install retargeting pixels on your links to track user behavior and serve targeted ads to visitors across various online platforms.
By staying top-of-mind with potential customers, you can encourage them to revisit your site and complete their purchase. Thus, retargeting your visitors with more personalized ad experiences can increase online sales for you.
The best way is to use a link retargeting tool like Replug – it allows you to create and manage retargeting campaigns across various platforms and channels, helping you reach potential customers who have previously interacted with your brand. Moreover, you can add CTAs, track audience, bio links, route traffic, A/B test your campaigns and much more.
https://replug.io/blog/retargeting-best-practices
12. Put what’s popular in the spotlight
Boost your conversion rates with irresistable CTAs with
The next tip in our list for increasing online sales is to capture visitor attention.
Let me explain..
A compelling offer presented with a call to action pop-up, encourages visitors to subscribe or make a purchase.
Use your CTAs to display customer reviews and testimonials to build credibility and reassure hesitant buyers of the value and quality of your products. Furthermore, showcasing best-selling products prominently to leverage social proof and inspire trust in potential buyers.
All of the above can potentially help you to increase online sales.
13. Craft personalized email campaigns for impact
Email remarketing remains one of the most effective tools for nurturing leads and driving conversions. Segment your email list based on user preferences, behavior, and purchase history to deliver personalized content and offers. Tailor your email campaigns to address specific customer needs and pain points, increasing engagement and driving online sales.
Pro hack: Run abandoned cart email campaigns to remind customers of items left in their cart, prompting them to complete their purchase.
14. Map your customer’s journey
Understanding the customer journey is essential for providing seamless online experiences and guiding users towards conversion. Map out the various touchpoints and interactions users have with your brand, from initial discovery to post-purchase support.
Identify potential pain points or friction areas and optimize each stage of the user journey to enhance satisfaction and drive online sales.
15. Refine strategies through A/B testing
Don’t just guess what works – test and refine your approach to find what converts best. A/B testing lets you compare different versions of your website, emails, and product offerings to see what clicks with your audience. By constantly iterating based on data, you’ll ensure your sales strategy is firing on all cylinders.
16. Data is your friend
Numbers don’t lie! Learn how to use analytics tools to track website traffic, user engagement, and sales. Analyze these key metrics to identify trends, find areas for improvement, and make data-driven decisions that fuel growth and profitability.
For this, you can any advanced yet affordable analytics tool such as Usermaven. By tracking metrics such as page views, time spent on the site, and click-through rates, you can gain valuable insights into what resonates with your audience and what doesn’t.
Besides that, automating data collection and analysis processes help you streamline your operations and free up valuable time and resources.
17. Limiting choices
Carefully curate a selected range of products, reducing decision fatigue, and guiding customers towards quicker purchasing decisions.
Mistakes to avoid when trying to increase online sales:
Here’s a table outlining common mistakes to avoid when trying to increase online sales:
#
Mistake
Description
Solution
1
Poor Website Navigation
Complicated navigation can frustrate customers.
Simplify site structure and ensure intuitive, user-friendly navigation.
2
Lack of Mobile Optimization
A website not optimized for mobile can lead to lost sales.
Ensure your site is fully responsive and functions well on all mobile devices.
3
Ignoring SEO
Low search engine visibility can decrease traffic.
Invest in SEO strategies to improve your site’s ranking on search engines.
4
Unclear Value Proposition
Customers may not understand why they should buy from you.
Clearly communicate the unique benefits and value of your products or services.
5
Complicated Checkout Process
A lengthy or complex checkout can cause cart abandonment.
Streamline the checkout process with fewer steps and multiple payment options.
6
Lack of Trust Signals
Customers may hesitate to buy without trust indicators.
Include customer reviews, security badges, and clear return policies to build trust.
7
Inadequate Customer Service
Poor customer support can lead to negative reviews and lost sales.
Provide excellent customer service through various channels like chat, email, and phone.
8
Ignoring Customer Feedback
Not addressing customer complaints can harm your reputation.
Actively seek and respond to customer feedback to improve your offerings and service.
9
Poor Product Descriptions
Vague or generic descriptions can fail to engage customers.
Write detailed, compelling product descriptions highlighting key features and benefits.
10
Neglecting Email Marketing
Missing out on this channel can reduce repeat business.
Implement targeted email marketing campaigns to engage customers and drive repeat purchases.
11
Slow Website Load Times
Slow pages can lead to high bounce rates.
Optimize website speed by compressing images, using a CDN, and minimizing code.
12
Ineffective Social Media Use
Not leveraging social media can limit your reach.
Use social media strategically to engage with your audience and promote your products.
13
Lack of Personalization
Generic experiences can reduce customer engagement.
Use data and analytics to personalize the shopping experience for each customer.
14
Ignoring Market Trends
Failing to adapt to new trends can make your offerings outdated.
Stay informed about industry trends and adapt your products and marketing strategies accordingly.
15
Overcomplicating Product Pages
Too much information or clutter can overwhelm customers.
Keep product pages clean and focus on key information with clear, high-quality images.
16
Ignoring Cart Abandonment
Not addressing cart abandonment can lead to lost sales.
Implement abandoned cart recovery strategies like email reminders and exit-intent pop-ups.
17
Neglecting Local SEO
Failing to optimize for local search can miss out on nearby customers.
Use local SEO tactics such as Google My Business and localized keywords.
18
Underutilizing Video Content
Not using videos can miss an opportunity to engage customers.
Create product videos, tutorials, and customer testimonials to increase engagement.
19
Inconsistent Branding
Inconsistent branding can confuse customers and dilute your message.
Maintain a consistent brand voice, design, and messaging across all platforms.
20
Poor Quality Images
Low-quality images can deter customers from making a purchase.
Use high-resolution images that accurately represent your products from multiple angles.
21
Ignoring Seasonal Trends
Not capitalizing on seasonal trends can result in missed sales opportunities.
Plan promotions and stock inventory based on seasonal trends and holidays.
22
Lack of Social Proof
Not showcasing social proof can reduce trust and credibility.
Display customer reviews, ratings, and user-generated content prominently on your site.
23
Complex Return Policies
Complicated return policies can deter potential buyers.
Offer clear, simple, and fair return policies to increase customer confidence.
24
Insufficient Payment Options
Limited payment options can lead to cart abandonment.
Provide multiple payment methods, including credit cards, PayPal, and digital wallets.
25
Overlooking Site Security
Inadequate security measures can compromise customer trust and data.
Implement strong security protocols, including SSL certificates and secure payment gateways.
26
Lack of A/B Testing
Not testing different strategies can lead to missed optimization opportunities.
Regularly conduct A/B tests on various site elements to find what works best for your audience.
27
Ignoring Customer Journey
Not understanding the customer journey can lead to missed engagement points.
Map out the customer journey and tailor your marketing efforts to each stage of the buying process.
28
Underestimating Shipping Costs
Unexpected high shipping costs can lead to cart abandonment.
Offer clear shipping options and consider free or discounted shipping to reduce cart abandonment.
Conclusion
Social media has upgraded e-commerce many a fold over the past few decades. In order to survive in the competitive market, you need to come up with cautious strategies.
For your business to soar, you need customers to invest in you. I have discussed a few practices for you to elevate your sales game.
The first and the foremost step is to gain your clients’ trust. Deal with your clients honestly and do not wreck your credibility by making the promises you can’t keep.
Devotedly serve your targeted audience and make the best of your time and resources.
Reciprocate with your customers and incline them towards loyalty.
Work with the latest technologies and make them believe that they’re in best hands.
Use scroll maps and heat maps to improve your awebsite thereby improving the quality of business with your customers.
Engage with your customers via Live Chats, Emails and other social platforms.
The most crucial thing to worry about is consistency. Consistently working towards betterment will improve you in every field of life.
FAQs on how to increase online sales
What are the benefits of selling online?
Selling online brands can boost conversions, lower overheads, 24/7 store availability, convenience for customers, and much more…
How do i write effective product descriptions?
You can write effective product descriptions by highlighting the features & benefits of your brand or product etc. Try using related keywords based on search queries.
What payment methods should i offer?
You should offer credit cards or other secure payment gateways.
What are the challenges of selling online?
One has to face market competition, challenges in online marketing, managing inventory, etc.
How do i run effective online sales campaigns?
You can offer discounts, and promotions, or run customized email marketing campaigns for this.
TikTok’s skyrocketing popularity has opened up exciting new opportunities for businesses to reach fresh audiences and measure the success of their campaigns. One of the best ways to track your marketing efforts on TikTok is by using UTM tags.
But let’s be honest—creating UTMs isn’t always straightforward. Many people end up using clunky methods like Google Sheets to manage their UTMs. That’s where we come in. At Replug, we designed a free UTM builder to simplify the process and help you get the most out of your TikTok ads.
In this guide, we’ll show you how to create UTMs for TikTok ads effortlessly. By the end, you’ll be able to track your campaigns with precision and make data-driven decisions to boost your marketing success.
What are UTM parameters?
UTM parameters, also known as UTM tags or UTM codes, are snippets of text appended to a URL to track the source, medium, campaign, term, and content of a marketing link. These parameters help marketers understand where their website traffic is coming from and how users interact with their marketing campaigns.
Here’s a breakdown of the five UTM parameters:
Source (utm_source): This parameter identifies the specific source of the traffic, such as the platform or website where the link was clicked. For example, if you’re running ads on TikTok, the source would be “tiktok”.
Medium (utm_medium): The medium parameter describes the marketing medium or type of traffic, such as email, social, or CPC (cost-per-click) advertising. For TikTok ads, the medium could be “cpc” (cost-per-click).
Campaign (utm_campaign): This parameter specifies the name of the marketing campaign associated with the link. It helps differentiate between different campaigns running simultaneously. For example, if you’re running a summer sale campaign on TikTok, the campaign name could be “summer_sale”.
Term (utm_term): This parameter is typically used for paid search campaigns to identify the keywords associated with the ad. However, for TikTok ads, it may not be as relevant unless you’re running keyword-targeted campaigns.
Content (utm_content): The content parameter allows you to differentiate between different elements within the same campaign. For example, if you’re testing two different ad creatives for your TikTok summer sale campaign, you could use “video_ad1” and “video_ad2” as content identifiers.
Why should you use UTM tags on TikTok?
Using UTM tags on TikTok offers several important benefits for marketers:
Track campaign performance:
UTM tags enable you to track the effectiveness of your TikTok campaigns accurately. By appending UTMs to your ad URLs, you can monitor metrics such as clicks, conversions, and engagement specific to each campaign, source, and medium.
Identify traffic sources:
With UTM tags, you can pinpoint the exact sources driving traffic to your website from TikTok. Whether it’s from organic posts, paid ads, or influencer collaborations, UTMs help you understand which channels are delivering the most value.
Measure ROI:
By tracking the performance of your TikTok campaigns using UTMs, you can calculate the return on investment (ROI) more precisely. This data allows you to assess the cost-effectiveness of your marketing efforts and allocate your budget more effectively in the future.
Optimize campaigns:
UTM-tagged URLs provide valuable insights into user behavior and preferences. By analyzing UTM data, you can identify trends, determine which content resonates best with your audience, and optimize your TikTok campaigns for better results.
Enhance reporting:
UTM parameters make it easier to generate detailed reports on your TikTok marketing activities. Whether you’re reporting to clients, stakeholders, or your team, UTMs provide clear and granular data that can support your analysis and decision-making.
Facilitate A/B testing:
UTMs allow you to conduct A/B tests effectively by tracking different variations of your TikTok ads or content. By comparing the performance of URLs with different UTM parameters, you can identify which strategies yield the highest conversion rates and refine your approach accordingly.
How to create UTMs for TikTok ads using Replug?
Replug is a URL shortening and tracking platform that allows you to create custom short links with UTM parameters for tracking purposes. Here’s a step-by-step guide to creating UTMs for TikTok ads using Replug:
Step 1: Sign in to Replug
Visit the Replug app and sign in to your account. If you don’t have an account, you can sign up for free.
Step 2: Enter campaign and URL details
Once logged in, simply choose a campaign on your dashboard (create a new campaign if you’re a new user) and enter the TikTok campaign URL in the “URL to shorten” field.
Step 3: Configure UTM parameters
In the campaign creation process, you’ll have the option to add UTM parameters to your links. Specify the UTM parameters according to your campaign requirements. This typically includes parameters like source, medium, campaign, term, and content.
Note: For TikTok ads, ensure that you set the source as “tiktok” and the medium as “cpc” (cost-per-click), or any other relevant medium depending on your campaign goals.
Step 4: Generate short link
After configuring the UTM parameters, click the “Create” button and proceed to generate a short link for your TikTok ad. Replug will automatically create a shortened URL with the specified UTM parameters appended to it.
Step 5: Customize the URL slug
Replug allows you to customize the shortened URL. You can choose a unique identifier or keyword to make the link more memorable or reflect your content.
Step 6: Use shortened URL in the TikTok ad
Copy the shortened URL generated by Replug. Paste this URL as the destination URL in your TikTok ad setup when creating or editing your ad campaign.
Step 7: Track performance
Once your TikTok ad campaign is live, Replug will track the performance of the shortened URL with UTMs. You view analytics and track metrics such as clicks, conversions, and engagement for your TikTok ad campaign.
Note: Remember to analyze the data provided by Replug to optimize your TikTok ad strategy and maximize your marketing efforts. Happy tracking!
Final Note
UTM tags are invaluable tools for marketers looking to optimize their TikTok ad campaigns and maximize their ROI. By leveraging Replug’s UTM builder, you can easily create custom short links with UTMs, track the performance of your campaigns, and make data-driven decisions to achieve your marketing objectives.
FAQs
Is the TikTok UTM Builder compatible with all types of TikTok ad campaigns?
Yes, the TikTok UTM Builder is compatible with all TikTok ad campaigns, including video ads, sponsored hashtag challenges, branded effects, and influencer partnerships.
How do I track the performance of my TikTok ad campaigns with UTMs?
Replug automatically tracks the performance of the shortened URLs with UTMs. You can log in to your Replug account to access analytics and track metrics like clicks, conversions, and engagement for your TikTok ad campaigns.
Does Replug provide real-time analytics for TikTok ad campaigns?
Yes, Replug offers real-time analytics, allowing you to monitor the performance of your TikTok ad campaigns as they unfold. You can track clicks, conversions, and other engagement metrics in real-time to make timely adjustments and optimizations.
Looking to broaden your services without blowing your budget? White-label branding is the solution you’ve been searching for!
It saves you from costly and time-consuming development hassles by allowing you to customize a ready-made SaaS solution and more in no time.
Whether you need automation tools, customer management platforms, or sleek reporting tools for your client’s website data, white-label has got you covered.
This guide will walk you through how white-label branding can be a game-changer for your business!
What is white-label marketing?
White-label marketing or white-label branding refers to using marketing products or services developed by one company and then rebranding them under your company’s name.
Let us simplify for you:
How white-labeling works!
A company (the provider) creates a marketing tool or service. Another company (the reseller) purchases this tool or service.The reseller then rebrands the tool or service with its logo and branding.The final product appears as if the reseller created it themselves.
White-label software is known as software developed by one company which is then remarketed and resold by another. Here are some common types of white-label software:
What features does a white-labeling tool offer for branding customization?
An advanced custom link branding white-label tool allows you to take a pre-built software and rebrand it as your own. But it’s not just about looks – it’s about boosting your click-through rates and supercharging your marketing, e-commerce, or affiliate strategies.
Consieder Replug for branding & customization
Beyond just customizing the logo, color scheme, fonts, domain name, and login screen, the platform offers: URL shortening, Bio-link pages, Retargeting pixels, Deep links, Custom CTAs, Link rotator, QR codes, Link analytics and branded reports. With these powerful features, a white-label tool becomes your go-to for not just rebranding, but for making the most out of your brand
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
What are the core benefits of using a white-label tool?
White-label solutions are tried and tested, eliminating the risks of any errors or security concerns while developing new in-house software. Besides that, you get so many other benefits including the following.
1. Faster time-to-market
In business, timing is everything. You can’t afford to wait months or even years for a custom-built solution. White-labeling tools let you hit the ground running. It’s like skipping the line at the theme park – you enjoy the ride while others are still waiting in line to build theirs.
2. Add your custom branding
Just because it’s not custom-built doesn’t mean it can’t feel like it’s yours. White-labeling tools are like blank canvases waiting for your artistic touch. You can customize them to fit your brand and make them feel like they were tailor-made just for you.
3. Save money
Building software from the ground up is like constructing a house – it’s expensive! With a white-label tool, it’s like buying a house that’s already built. Sure, you might need to do some decorating to make it your own, but it’s way cheaper than starting from scratch. Working with a nearshore outsourcing service company can help you tailor these solutions efficiently while keeping development costs manageable.
4. Focus on core business
Utilizing white-label tools allows you to free up your team’s time and resources to focus on your core business activities. Besides that, you’re good at what you do, whether it’s selling widgets or providing services. You don’t need to become a software developer overnight. With white-label tools, you can focus on what you do best while leaving the tech stuff to the tools. For more complex or unique needs, partnering with a custom software development company can offer tailored solutions that align perfectly with your business objectives.
These are just some of the core benefits. In the next section, we can explore some specific examples of how white-label tools can be used in different industries.
Who can benefit from white-label marketing tools?
The beauty of white-label marketing tools lies in their versatility. Here’s a breakdown of who can leverage their power:
Marketing agencies and freelancers
Expand service offerings: Offer a wider range of services to clients without the need for in-house development.
Increased revenue: Generate additional income by bundling white-labeled solutions with your existing services.
Client satisfaction: Deliver more comprehensive marketing solutions, leading to happier clients.
Faster market entry: Launch new marketing initiatives quickly by utilizing pre-built white-labeled solutions.
Scalability: Easily scale your marketing efforts as your business grows.
Targeted promotions: Personalize the customer journey and offer targeted promotions.
Standardization: Consistency across various departments and geographical locations with a centralized white-labeled platform.
You may also like:
Are URL shorteners useful for eCommerce sites?
White-label URL shorteners for eCommerce streamline link sharing by creating custom, branded short links that reflect the eCommerce site’s domain name. These shortened URLs enhance brand recognition, trust, and credibility, improving user engagement and click-through rates.
Additionally, they offer analytics and tracking features to optimize marketing campaigns and monitor link performance, ultimately contributing to increased conversions and sales.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Software-as-a-service (SaaS) companies
Offer additional revenue streams: Expand your product portfolio with white-labeled versions of your core SaaS offering.
Partner with other businesses: Develop strategic partnerships by offering white-labeled solutions to complementary businesses.
Reach new markets: Enter new markets by white-labeling your SaaS product for regional or niche markets.
Web design and development firms
Provide a detailed solution to clients, including website design and development, and much more.This allows web design firms to become one-stop shops for their clients’ digital needs.
Quick rundown: Best white-label tools to try in 2024
Ease of use: The tools should be user-friendly for both you and your clients.
Customer support: Make sure the provider offers reliable support to ensure a smooth user experience.
Overall, white-label marketing can be a game-changer for businesses and agencies looking to expand their services, improve client satisfaction, and gain a competitive edge.
6 Steps to implement in white-label branding
Successfully implementing white-label branding requires careful planning and execution. Here are some essential steps to get started:
Research and identify opportunities: Analyze market trends and consumer preferences to identify potential white-label opportunities, such as playout software for media companies.
Find reliable white-label partners: Select reputable manufacturers or service providers with a proven track record of quality and reliability.
Customize products or services: Work closely with partners to tailor products or services to meet your brand’s specifications and target audience preferences.
Launch your product: Consider a soft launch to gather initial feedback and make necessary adjustments. After the soft launch plan a full-scale launch with promotional events and marketing campaigns to create buzz around the new product.
Monitor performance: Regularly track sales and customer feedback to understand the product’s performance and market acceptance. Be prepared to tweak marketing strategies based on customer feedback and sales data.
While white-labeling offers numerous benefits, it’s essential to consider whether it aligns with your business goals and objectives. Before investing in a white-label solution, ask yourself the following questions:
What are my business’s unique needs and challenges?
What are the potential risks and drawbacks of adopting a white-label solution?
Am I prepared to invest the time and resources required to effectively implement and manage white-label software?
By carefully evaluating these factors, you can determine whether white-label marketing software is the right choice for your business.
FAQs on white-label
What is the difference between private-label and white-label branding?
Private-label branding involves products manufactured exclusively for a specific retailer, while white-label branding allows multiple retailers to sell the same product under their brand names.
Can any business benefit from white-label branding?
While white-label branding can benefit many businesses, it’s essential to assess your specific market, industry, and brand positioning to determine its suitability for your business model.
How can I find trustworthy white-label partners?
Researching and vetting potential white-label partners is crucial. Look for partners with a solid reputation, proven track record, and compatible values and objectives.
Is white-labeling suitable for startups?
Yes, white-label branding can be particularly beneficial for startups looking to enter competitive markets quickly.
What good is all the effort you put into creating engaging content and driving traffic to your website if it doesn’t result in meaningful actions?
Therefore, having a powerful tool at your disposal can help you not only boost your conversion rates but also understand exactly how and why your audience is taking action.
And if you’re not using those advanced conversion tracking tools or not following the smart tips you’re probably missing out on a lot of revenue.
That’s why we are here with a quick guide just for you guys. So you can get your hands on some of the top-notch conversion tracking tools, tips, and much more…
Linkly simplifies link tracking, allowing users to monitor click activity on specific links. Utilize your own domain to generate custom branded short-links and promote your business with every click, making it an ideal tool for conversion tracking and marketing.
Sniply is a powerful marketing tool that allows users to add custom CTAs to any link they share. With Sniply, you can drive traffic back to your own website or landing pages.
Best for detailed link analytics and capture UTM parameters, setting up conversion goals, analyzing user journeys, UTM attributions etc. It gives you 100% data ownership, ensuring full control over your analytics data.
Mixpanel provides powerful conversion tracking tools for businesses, enabling better decision-making and growth monitoring. With Mixpanel, you can track user engagement and compare current trends to past performance, helping you optimize conversions and drive business success.
Kissmetrics provides powerful conversion tracking tools for businesses. With its advanced analytics platform, businesses can track customer behavior across their websites and campaigns, allowing for targeted optimization and increased conversions.
Sprinklr offers advanced conversion tracking featuires to optimize your social media presence. Monitor and enhance performance across platforms for improved engagement and increased conversions.
Conversion tracking is the process of monitoring specific actions users take on your website, app, or elsewhere, signifying that they’ve interacted with your brand in a way that’s valuable to your business.
But conversions go beyond just sales. They bring in a variety of valuable actions, such as:
Form submissions (e.g., contact forms, download requests)
App downloads (if you have an app)
And much more…
Importance of conversion tracking
By tracking conversions, you gain valuable insights into how well your marketing campaigns are performing and where you can optimize for better results.
Today, conversion tracking is not just a luxury but a necessity for any business looking to thrive in the competitive online landscape.
According to a study, conversion rate is the 4th most important metric for marketers. These numbers highlight the pivotal role that conversion tracking plays in modern marketing strategies. It’s not just about tracking sales; it’s about understanding customer behavior, optimizing campaigns, and maximizing ROI.
What are the benefits of conversion tracking?
When you start keeping track of your conversions, you open up a world of benefits. Here are some of the best ones:
Improved return on investment (ROI) – By understanding what’s working and what’s not, you can allocate your resources more effectively and maximize your return on investment (ROI).
Making smarter choices with data – Conversion tracking provides you with valuable data that you can use to make data-driven decisions about your marketing strategy. This data can help you identify trends, understand your target audience better, and create more effective marketing campaigns.
Fine-tuning your website and landing pages – Identify areas on your website or landing pages that are hindering conversions.
List out top content – You can use conversion tracking data to see which pieces of content are most effective at driving conversions. This information can be used to create more content that is likely to convert visitors into leads or customers.
Seeing which campaigns do the most – See which campaigns (paid ads, social media posts, email marketing) are driving the most conversions, allowing you to focus your budget and efforts on the most successful ones.
Gain customer insights – Conversion tracking data can reveal valuable insights into your customer behavior, helping you tailor your marketing messages and offerings to better meet their needs.
Smarter budget allocation – With conversion data in hand, you can allocate your marketing budget more effectively. You can invest more in the channels that are driving the most conversions and less in the channels that are not performing well.
Best conversion tracking tools
1. Replug
A complete link management solution
for marketing professionals & agencies.
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Replug is a complete link management platform that allows brands to track a multitude of URL parameters such as clicks, conversions, and unique visitors to make informed decisions on doubling down on profitable streams.
With this conversion rate optimization tool, you can set goals for your campaigns to track and analyze how many conversions you have achieved for certain campaigns. Examine traffic parameters such as device type, browser, country, and IP to create targeted campaigns.
In easier words, Replug’s click analytics help you track where users click on your website or within links you’ve shortened. This provides insights into user behavior, such as which buttons or CTAs (calls to action) are most effective and where users navigate after clicking a link.
Linkly is another link management tool for marketers, as the platform provides shortened and branded links. With features like A/B testing and retargeting, it also helps one to optimize link performance. Besides that Linkly does help in conversion tracking. It provides insights into how many clicks on your links lead to desired actions, such as purchases or sign-ups. Depending on your needs, Linkly’s pricing might not be the most competitive. It’s always best to compare pricing plans of different tools before making a decision.
Sniply stands out for its unparalleled ability to track and analyze user behavior, empowering marketers to refine their content curation strategies based on genuine audience engagement.
While monitoring click-through rates on your call-to-action (CTA) provides valuable insights into the effectiveness of your content curation efforts, Sniply goes further.
It’s essential to recognize that while Sniply offers robust analytics features, its primary function remains centered around content marketing and enhancing engagement through strategically placed CTAs.
An affordable yet advanced alternative to Google Analytics. It automatically captures most user actions on your website or app without any developer dependency.
Some of the key metrics you will see on the web analytics dashboard include total visitors, page views, covered events, bounce rate, scroll depth, time spent on the page, top traffic channels/sources, devices, locations, and top-performing keywords, etc.
Besides that with the multi-touch attribution feature, one can even capture UTM parameters (tags used to track campaign performance) and backfill data even if a user signs up later.
Or segment users based on various criteria like demographics or behavior. This lets you analyze conversion rates for specific user groups. You can also visualize conversion funnels to pinpoint drop-off points where users abandon the conversion process.
Now let’s get back to our traditional analytics tools. Just like Usermaven, this powerful analytics platform allows you to track user behavior across platforms and devices.
Mixpanel excels at creating custom funnels and reports, enabling you to analyze the entire conversion journey and identify bottlenecks. By understanding user behavior, you can identify areas for improvement and optimize your product or website to drive engagement and conversions. Other than that the platform offers clear visualizations and insightful reports, which allows you to make data-driven decisions to achieve your marketing goals.
However, keep in mind that setting up and configuring Mixpanel can require some technical knowledge, especially for complex tracking needs.
Another user behavior analytics platform with a focus on customer journey analysis, Kissmetrics helps you understand the “why” behind user actions. By analyzing user behavior patterns, you can identify drop-off points to personalize the experience and improve conversion rates.
However, there are some drawbacks to using kissmetrics as well. Take for example the platform lacks a free tier and has a starting price point that might be steep for small businesses or startups.
Besides that when compared to some competitors, the conversion tracking platform platform might have fewer out-of-the-box integrations with other platforms. This might require additional development work for certain setups.
Matomo prioritizes privacy and data ownership. Unlike some analytics tools, it keeps your website visitor data on your own server, giving you complete control. You can customize what data is collected and avoid relying on third-party servers.
However, this self-hosted approach requires some technical setup compared to hosted solutions. Additionally, the user interface might feel less intuitive for beginners, and some advanced features require paid plans. Despite these drawbacks, Matomo’s focus on privacy and data security makes it a strong choice for businesses prioritizing user data control.
ContentStudio helps you manage your social media campaigns all in one place. This lets you see how different pieces of content are performing within a campaign, which can help you identify what types of content are most effective at bringing in conversions.
Overall, this all-in-one content marketing platform offers built-in conversion tracking functionalities. For example, you might create a campaign to promote a new product launch. By tracking the performance of different social media posts within that campaign in CS you can see which posts are generating the most interest and conversions.
Sprinklr is a comprehensive social media management platform used by businesses worldwide. It offers tools for scheduling posts, engaging with audiences, and analyzing performance across various social media channels. Its advanced analytics provide valuable insights into audience behavior and campaign effectiveness, conversion tracking helping brands make data-driven decisions.
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Top tips for effective conversion tracking
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Define clear conversion goals: What actions do you want users to take on your website or app? Be specific and measurable.
Set up conversion tracking correctly: Ensure your tracking code is implemented accurately to capture all conversion data.
Track multiple conversion points: Don’t just focus on sales; track other valuable actions like sign-ups, downloads, or video views.
Segment your data: Analyze your conversion data by different segments (e.g., traffic source, device type) to gain deeper insights.
Regularly review and optimize: Monitor your conversion data and make adjustments to your marketing campaigns and website based on your findings.
As we wrap up, it’s clear that conversion tracking isn’t just a trend—it’s a necessity for businesses aiming to thrive in the digital age. By utilizing the right tools and following smart tips, businesses can gain valuable insights, optimize their marketing efforts, and ultimately drive more revenue.
FAQs about conversion tracking
Why do I need conversion tracking?
Conversion tracking shows how well your marketing efforts drive sales or desired actions (sign-ups, downloads). Optimize campaigns to get more results for your investment.
How do you track customer conversion?
Use website tags, and UTM codes, or track specific actions like purchases or form submissions to see how customers convert.
What is the goal of conversion tracking?
To understand which channels (social media, email) bring in the most valuable customers by tracking conversions.
What is conversion rate tracking?
Conversion rate tracking calculates the percentage of visitors who take a desired action (e.g., buy something).
What is conversion tracking protocol?
Conversion tracking protocols ensure consistent and accurate data collection across different platforms.
How do you keep track of the conversion rate?
Divide the number of conversions by total visitors and multiply by 100% to find your conversion rate.
What is the recommended way to track conversions?
Use conversion tracking tools like Replug for simplified setup, tracking, and analysis of your conversion data.
What is the difference between a micro conversion and a macro conversion?
Micro: Smaller actions like adding items to a cart.
Macro: Bigger goals like completing a purchase or signing up for a service.
Are tracking pixels illegal?
Tracking pixels is not illegal, but respecting user privacy and getting consent for data collection is crucial.
Who uses pixel tracking?
Marketers or product owners use pixel tracking to understand ad performance and website visitor behavior.
What is the difference between tracking pixels and cookies?
Pixel: Tiny image that sends data when loaded, works even with cookie blocking.
Cookie: Small data file stored on the user’s device, privacy concerns exist.
