Replug Staging

Category: Social Media

Browse blogs on social media strategies, content, and trends. Stay ahead with tips to grow engagement and reach.

  • Top 10 Ecommerce Influencers You Should Follow in 2021

    Top 10 Ecommerce Influencers You Should Follow in 2021

    With the advancement of information technology, things are heating up. Now, marketers can reach their target audience effortlessly and encourage them to make their purchasing decision.

    Marketers seeking hard to creating viral and high-performing content that create fascinations for their readers, which can’t be irresistible for sure.

    No doubt, social media turns things a way we can’t even imagine. It becomes an active approach to nurture new marketing leads.  On the other hand, Influence marketing also has a significant role in today’s world.

    It makes a track for the business to engage with the audience and catch the attention of your product over social media channels.

    So, you can’t negate the power of the e-commerce influencers that helps you to grow your business and build brand appearance in front of a huge ocean of the audience.

    Influencers are resources, from where people come to you, acquire the product because they trust you adequately to give their money.

    To receive more ROI and improve the sales funnel, this guideline demonstrates some basic steps to identify the right influencers and creates campaigns for your brand.

    Thus, we’ve created an extensive checklist of e-commerce influencers that you need to follow all around the world to make things work for you.

    Tobi Lütke (@tobi) 

    Links:

    Tobi Lütke is the founder and CEO of Shopify.

    Shopify is a complete cloud-based and Canadian e-commerce firm that helps businesses to set up and run online businesses all across the world.

    Approximately, more than 500,000 active stores are running on Shopify, and collectively driving sales of over 40 billion.

    He learned to code at an early stage and enter a computer programming apprenticeship at 16 years.

    In 2019, Lütke rapport for StarCraft grasped online attention all over the internet because he offered “Starcraft 2” player Ryoo “SeleCT” Kyung Hyun an internship in his company based on his past achievements.


    Lütke is active on Twitter, engage with the audience, talk about games, and associating with employees. He also occasionally promoting his 57,000 followers with Shopify-related products and business plans.

    In the COVID-19 situation, Lütke and his wife established the ‘Thistledown Foundation’ and have sowed with an initial $150 million endowment. Their core mission is to enhance technological solutions for decolonization.

    Linda Bustos (@lindabustos, @ecomillustrated, @edgacentlinda)

    Links:

    Linda Busatom is an e-commerce consultant, media analyst, and chief blogger at Elastic Path Software.

    She is so passionate about public speaking that led her to present at various events including the Vancouver Social Media Bar Panel and the Banff Blog Promo for Broadcasting.

    Bustos also an author of the Get Elastic Ecommerce Blog which considering as one of the best places for eCommerce blogs and the co-founder of Edgacent.

    Elastic PathSoftware provides a flexible eCommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment.

    The thing that impresses me about her that she has three Twitter accounts and all of them give us e-commerce estimable insights and news updates.

    Andrew Youderian (@youderian)

    Links:

    Anne Frank said: “No one has ever become poor by giving.”

    Her quotes are absolutely a perfect fit for Andrew Youderian. He is the one who shares his personal business experiences with other entrepreneurs to assist them to grow dramatically in the market.

    Andrew Youderian is the founder of eCommerceFuel and co-author of  The Ultimate Guide to Dropshipping together with Marke Hayes.

    eCommerceFuel is a private community for high six and seven-figure eCommerce merchants where they discuss the common barrier they face regarding their business.

    His voice on business is natural, people believe him and consider his ideas as an appropriate approach to move smartly in the e-commerce world.

    He is an active influencer on Twitter, doing podcasts, talk about numerous topics, shares valuable insights to the audience, and encourage them to add value to your business.

    Tracey Wallace (@TraceWall)

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    So, here we have another top resource of eCommerce. A big round of applause for Tracy Wallace.

    Tracey Wallace is the Founder of Doris Sleep ( lavish bed pillow brand), the Editor-in-Chief at BigCommerce, and Head of Marketing Eterneva.

    I’m sure you have heard before: Content is a KING and Tracy creates content the way it acts like a king.

    She is the most well-known lady in the world for her work with the Bigcommwerce. Wallace knows how to create compelling content to drag the audience and the way captivated the internet.

    She covered all hidden audience needs, fear, and understands how e-commerce really works for the business.

    She works with numerous experts, influencers, marketers to educate all aspects of e-commerce to assists them to drive more conversion, increase sales pipeline, quality traffic, and make their brand better inform of the audience.

    Connor Gillivan (@ConnorGillivan)

    Links:

    Connor is an all-around eCommerce. He is the Co-founder and CMO of FreeUp.

    FreeUp is the most active solution that assists you to find & hire pre-vetted freelancers online.

    He is the owner of ConnorGillivan.com, where he writes about entrepreneurship and eCommerce.

    Gillivan started his first business in e-commerce since he was 16 and expanded to over $10 million per year from two firms within the eCommerce industry.

    He also advises other entrepreneurs based on his personal experience to level up their business, lead a voice for digital marketing, and share significant insights through podcasts.

    Connor’s writing is frequently featured in publications such as Business2Community.

    Richard Lazazzera (@RichardABLS)

     

    Links:

    Richard Lazazzera is the founder of A Better Lemonade Stand.

    A Better Lemonade Stand is an online e-commerce incubator to encourage, educate, and aid entrepreneurs in the initial stages of an entrepreneurial journey.

    He began his career in marketing and later ventured into the eCommerce business.

    He is so enthusiastic to share information, best practices, tricks, and tips he learned while building his own business.

    After building his business, he co-operated a helped with Shopify to achieve over 200,000 merchants from a 60,000 benchmark.  In early 2015, Richard decided to left Shopify and focus on A Better Lemonade Stand full time.

    Austin Brawner (@a_brawn)

    Links:

    Austin Brawner is the CEO of Brand Growth Expert and hosting the most popular eCommerce Influencer podcast.

    He helped over 267 established eCommerce entrepreneurs, marketers, and freelancers unlock massive growth in their businesses.

    Through the podcast, Brawner interviews several successful entrepreneurs and discussed their struggles, hurdles they faced, and successful story.

    He also published numerous articles on topics including search engine optimization, email marketing, and productivity for e-commerce business owners to drive more conversion and lead on the right track.

    He helps coach private clients to create a clear plan to grow the company in less than 48 hours at a unique profit summit workshop.

    Austin’s podcast is a one-stop-shop for the crucial information you need towards building a profitable eCommerce business.

    He has worked with several brands like Kettle and Fire, MVMT, etc, and also operates Brand Growth Experts.

    Ezra Firestone (@ezrafirestone)

    Links:

    Who doesn’t want to maintain a work-life balance?

    I’m sure, we all love to do it. So, here we should follow the most energetic marketer Ezra Firestone.

    Ezra Firestone is the CEO of  Smart Marketer.

    Smart Marketer is an online platform that concentrates on core strengths in e-commerce, conversion optimization, you need to build a successful eCommerce business and assist to sustain a balanced lifestyle as an entrepreneur.

    Ezra is a man of inspiration and full of passion. He has created a ton of quality videos that demonstrate each and everything about the eCommerce market to help entrepreneurs to run their online business dramatically.

    He started his first online store, My Costume Wings, and created his second-most flourishing eCommerce brand BOOM with some experience.

    After some time, in 2012 he sold My Costume Wings to fully concentrate on BOOM. He also started to connect with the eCommerce and marketing community as Ezra continued growing his business.

    Brett Curry (@BrettCurry)

    Links:

    BrettCurry is the CEO of OMG Commerce.

    OMG Commerce is the agency that helps companies with PPC advertising and accelerates their growth through world-class digital marketing that drives measurable results.

    Brett founded his first marketing agency in 2003 and launched his first marketing campaign for search engines in 2004.

    He is the author of the ultimate guide to Google Shopping published by Shopify.

    With significant publications worldwide, he talks and reads. He is an expert in e-commerce search marketing, particularly an evangelist for Google Shopping, and hosts eCommerce Evolution – a podcast focused on accelerated understanding and growth of eCommerce fanatics.

    Brett works really hard with experts to continually strengthen and evolve the key tactics and methodologies in OMG accounts.

    Drew Sanocki (@drewsanocki)

    Links:

    Have you wondered about applicative e-commerce strategies?

    If yes, then meet Drew Sanocki.

    Drew Sanocki is the founder of Nerd Marketing.

    Nerd Marketing is a marketing company, that offers the audience to build effective digital marketing strategies and assist them to promote their brand visibility on the Internet.

    He built his first business, Design Public, and became one of the leading retailers in premier online design. After eight profitable years, he sold it to private investors in 2011.

    Drew has gained experience in developing his own eCommerce business, He is an expert in growth hacks for eCommerce executives and more than 30 retail experts were consulted to learn about the biggest eCommerce opportunities.

    He is also sharing established strategies to help marketers monetize and improve their eCommerce businesses. He writes on his website NerdMarketing about digital marketing based on data for e-commerce retailers.

    Drew’s humor can knock you down and his expertise gives him a crystal clear insight into his writing, which is challenging to find elsewhere.

    He also did marketing for multiple businesses, including eCommerce brand Karmaloop.com and SaaS company Teamwork.com.

    Final thought

    No doubt, there are plenty more e-commerce influencers to learn from. But we have mentioned the top 10 e-commerce influencers in this article that certainly helps you to grow your online business dramatically and build brand appearance all over the internet.

    Now, you are in a perfect place to get started. This article assists you to know where you need to invest your energy, money, and resources. Don’t forget to follow them on Twitter or Linkedin. Try to engage with them and ask questions regarding your business to stay on the right track.

  • How to Understand and Maximize Your Reach on Any Social Network

    How to Understand and Maximize Your Reach on Any Social Network

    It has been estimated there are over 3 billion active users spend at least two hours on different social media channels every day. Social media marketing strategies make it easier for businesses to stand in the market and get quality traffic and profit through social media by adding another revenue stream.

    ‘People don’t buy goods and services. They buy relations, stories, and magic.’ by Seth Godin. To effectively run a social campaign, marketers need to establish a relationship with the people and find ways to earn their trust.

    Let’s take a look at the factors to maximize influence on social networks.

    Identify the actual & potential reach

    Reach means how many people visit your website, see the targeted ad, and convert it into customers. In the marketing world, customers are a significant part to boost your marketing efforts, sales, and receive high ROI in return.

    To reach the audience, you need to identify the group and target your product. There are two ways you can measure reach.

    • Actual Reach
    • Potential Reach

    Potential reach

    It is based on the total number of followers you have on your social account. Let’s take an example of the ContentStudio.io Twitter account for your sounder understanding. ContentStudio has 8,602 followers, who can view tweets and retweets. That 8,602 is the potential reach of the ContentStudio on the Twitter account.

    Actual reach

    It means how much your potential customers are reaching the post on social media channels. The customers who surely viewed your shared post in their timeline. ContentStudio’s actual reach to the post is 7,184 as shown in the below image.

    To identify the potential reach, you need to view the variable while classifying the customer’s group.

    • Geography
    • Demographics
    • Psychographics
    • Benefits

    After that, you need to define the target audiences and create a profile for them and compare the rival profitability holding a similar product in the marketplace.

    Columnist Steve Olenski provides you with guidelines that help you to connect with potential clients and generate more leads. These guidelines are based on ten steps.

    • Survey Customers
    • Research Your Competitors And Find Out Who Their Customers Are
    • Target Ads
    • Smart Social Media
    • Respond To Every Email, Tweet, Facebook Comment, And Phone Calls
    • Affiliate Marketing
    • Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles
    • Connect With The Right Influencers
    • Post Relevant Content On Blogs
    • Craft An Engaging Newsletter To Foster Leads

    Address your customer’s needs & preferences

    People who are new to the marketing game need to identify the customer’s needs and wants. Marketers should deploy strategies after addressing customer’s behavior. Customers are the most valuable resource for every business person to attain a share and get maximum profit in the market for a long time.

    A need is “something that solves an actual or imaginary problem.” says Jorge Baba from Game-Changer.  Needs are the basic necessities of the customer which should be fulfilled at any cost.

    Wants:   It’s a desire of the customers to buy some products to satisfy the need. That’s why the small segments need to be a target with a unique product in the market.

    Demands: The customer who is willing and able to buy a particular product at a given price.

    To meet demand, your product should be a pain killer, not a vitamin. So, the market needs to research the customer’s preference through different social channels like Facebook, Instagram, Twitter, and many more before designing a product.

    With the technology transformation, the customer’s behavior also evolves with time. Nowadays customers give more priority to online shopping and payment rather than doing it manually.

    They expect the manufacturer to be able to do so with the product to satisfy their needs. There are a few tips that illustrate how you can find the customer’s preference while serving the product or service in the marketplace.

    • Identify who your customers are
    • Find out their shopping methods
    • Invest in customer research
    • Conduct a customer satisfaction survey
    • Develop a good customer contact strategy
    • Assist in developing relevant marketing strategies

    Explain your goals & objectives

    The goal is measuring the end result which consists of one or more objectives or chunk. The objective should achieve within the time frame to accomplish the goal.

    Every entrepreneur needs to identify the goal and objective of the business and describe it to the audience. It gives the marketers direction to the destination they are looking for.

    There is a certain criterion that helps you while creating a smart goal and objective.

    • Specific – Your goal should be specific that which audience you’re going to target.
    • Measurable – Your goal should be a measure that means where exactly you want to stand.
    • Achievable – The goal must be attainable and not hard to achieve.
    • Relevant – The goal should be relevant to the objective that what you are trying to achieve or why do you want to reach this goal.
    • Timely – Your goal must be achieved at its given time frame.

    There are plenty of social networking sites that help marketers to set their goals after engaged with the customers.

    Using different platforms not only help in generating more leads and traffic but also assist while setting smart goals and objective. Marketers can easily accumulate the pool of information where they need to invest and utilize the resources, time, and energy.

    Organization goals explain to the audience what product’s value they have, services, solutions to their problems, and organization goal-related activities.  It motivates the consumers to acquire the product for their personal benefit.

    If the entrepreneur’s goal is to hold a 40% market share with the product, then he/she need to design unique strategies that contain a set of actions to actualize the goal.

    Create quality content

    Creating content is all about how you attract or persuade the attention of the audience. Writing great content is the best approach to advertise your content all over the world through smart social media channels.  A marketer should come up with an exceptional content idea that inspires, educate, and inform the audience to modify their lives and business.

    Facebook is the most successful platform for marketers to market the product or brand. It has been estimated that Facebook has around 2.2 billion active users.  Another social networking website is Instagram, most marketers earn huge revenue using these social channels. Instagram has around 1 billion active users.

    These social media channels make it easier for marketers to attain a market share and develop a reputation for your product or brand. Utilizing these platform markets can engage with the audience, identify the competitor’s activities, and also find out the customer’s behavior.

    This is very important to know which market you are going to target with the content. There are the best three ways to give value to the target audience.

    • Create unique and original content
    • Make content actionable
    • Be a resource

    The information marketers provide in the content must be accurate, based on facts and figures, short in size, easy to understand. The customers find the solution in your quality content and also enhance their knowledge experience, monitor leads, and traffic to your content.

    Marketers produce content for the customers looking desperately for. You need to consider the loopholes of the competitor strategies and how you fill it with unique marketing tactics.

    As an example, the content produced by the Backlinko or Sumo is a pure gem. If you look at their case studies, you will find most of the things are based on pure facts. Here is one of their article How Intercom Generates $50 Million Annual Recurring Revenue.

    intercom-marketing

    You can write visual content and spread all over the different social channels, Visual content consists of:

    • Images.
    • Screenshots.
    • Memes.
    • Infographics.
    • Video

    By creating quality content, companies like DollarShaveClub reached a $1 billion acquisition by making only one video viral on social media channels.

    A similar story is of Font Awesome which raised over $1,076,960 on Kickstarter with only a single video. Though Font Awesome has been used by many companies, to reach a milestone over $1 million is through by putting high-quality video content.

    Convey a message: Put it in an infographic

    Infographics bet on two words ‘Information’ and ‘Graphics.’ It means providing information with the graphic images to easily recognizable the product or brand at once.

    Infographics are a very reliable way to share a piece of complex information in a simple and clear image. Marketers utilize this valid method to spread their content on multiple social networking channels. People remember 10% of what they hear, 20% of what they read, and 80% of what they perceive and perform.

    There is a case study that gives you the idea of how you can share your content on multiple social platforms and the value of the infographics.

    Infographics is a kind of storytelling which capture the attention and enhance the social engagement of the audience to your brand and established a genuine connection with them

    It’s is a broad type of visual communication that includes data and images. Marketers try to present extensive information in a graphic format to the audience to convey a message related to the product. 

    Customers more preferred to visual content text rather than textual. Infographics have the ability to raise your sales and business reputation in an eye-catching manner.  People engage more with social media channels to know or learn about something and share the information with others.

    We have an example that illustrates to you how infographics affect the content positively. Here is a travel agency infographic which demonstrates their customer from top to like a story. It tells from the destination to baggage in useful content the customer can easily classify while planning a trip.

    There are seven tips to create infographics for your business.

    • Make one big point
    • Use simple combinations of primary colors
    • Space it out
    • Choose three quality fonts
    • Come up with a solid, eye-catching design
    • Decide on what’s important and what’s not
    • Make it addictive

    Boost your reach – Using Hashtags

    Hashtags is a word or expression that interprets the message related to a specific topic by using the ( # ) hash sign on different social channels. Nowadays hashtags are a vital element to boost the reach or target the audience all around the world utilizing multiple social channels. It helps people to find informative data and enhance their experience.

    Marketers use hashtags to represent their brand reputation, convey a message related to the product, and established a warm connection with the clients.

    “Hashtags are supposed to be short and concise. Every time you’re writing to them, pay attention to this rule. If they’re too general, you’re likely to be using the wrong words. Effective marketing is always targeted for marketing.” – J.D., Digital Marketing Specialist at Rush My Essay.’

    The one thing which is notable for every businessperson that hashtags should be relevant to the product which shows the attribution of the products, simple and easy to interpret by the audience. 

    Here are some suggestions which help you while adding Hashtags on pretty popular social networking sites.

    Instagram: To increase social engagement towards your content or post marketers require to adhering less than 11 hashtags.

    Facebook:  One of the best sites to boost your marketing reach there you need to add 2 hashtags. One should be a branded hashtag, relevant to your product or brand and another must be worth pursuing.

    Twitter: If marketers crave to get 2* social engagement towards their product then they need to hold minimum hashtag on Twitter. Twitter has a set of rules and regulations. They restricted the entrepreneur to use minimum hashtags like one or two for each post.

    According to Brandon Stanley ‘Hashtag Marketing can boost Social Media Effectiveness Up to 40% ‘

    There are plenty of tools that help marketers hashtags on different social channels. I’d suggest you Hashtagify to use the right tool for monitoring the hashtags and engage with the customers.

    It gives you the ability to search any hashtag, explore famous trends, and choose the best hashtag for the brand campaign. You can monitor the performance of the hashtags on different social channels and track influencers to produce new ideas.

    You can also automate your report to view the market results and share with the people to prove yourself how well you are performing than rivals.

    Use marketing tools

    These social online marketing tools make it convenient for the merchant to run the campaigns on various social channels and track the valuable insight and the performance of the campaign.

    In the digital world, marketers can easily examine the target customer’s taste and preference through the social network. In 2019, social media users are expected to reach about 2.5 billion people all around the world every day.

    Marketers should stay active on social channels because people retain more with these channels to keep in touch with others and want to know what’s going on around the world. The user follows or interacts with their favorite brand on any social channel because they perceive the content and information campaigns more valuable.

    Let me explain to you some fantastic social marketing tools to improve your marketing campaigns.

    ContentStudio – Social media marketing tool

    I hope you have heard about it. ContentStudio is one of the most powerful social media marketing tools for social media marketers, individuals, businesses, and digital agencies. It helps them boost their marketing activities by curating content, automating their social campaigns, and managing their brands.

    It comes up with tremendous features that help marketers in various ways. Using AI technology, ContentStudio brings the most popular content from all over the world and facilitates you to use its smart features and gain more social engagement towards your marketing campaigns on a complete auto-pilot.

    Replug

    Replug is a URL shortener and link tracking platform that also allows you to add eye-catching and branded call-to-actions or retargeting pixels to any page on the web which you can later share on your social network channels to increase your brand awareness and traffic. 

    With Replug, you can create branded shortened links with your custom domains. You can add a call to action to every link which you shared on various domains and identify the traffic which is generated from domains where you share that link.

    Through CTA’s, you can engage your audience towards your site when they are about to leave or capture leads by showing an optimized opt-in form. Now it is effortless for you to create brands and campaigns in a more optimized way.

    replug

    KEYHOLE

    KEYHOLE gives the ability to understand how your audience feels about your brand or product and rivals product. It helps you to understand the conversation and the sentiment around it. It gives you the chance to don’t miss significant conversion rates.

    You can easily understand themes, trends, and audiences to better cater to your target market’s requirements. Capture every significant moment of your event and access real-time engagement data to amplify your event reach as it runs.

    Save your team hours every week by using Keyhole to aggregate metrics, monitor and analyze your campaigns, and build reports. Find and connect with the most relevant and engaging influencers in your industry.

    Portray your appearance as a brand

    Brand image is the general impression of the product or service.  You have listened more often ‘The first impression is the last impression’. The way you portray your product will create an impression of your business in the sights of the target audience.

    According to Jerry McLaughlin, “brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea.  Brand building is the deliberate and skillful application of effort to create the desired perception in someone else’s mind.”

    Brand images are one of the prominent elements which differentiate your brand identification to others brand.

    The brand image represents the mission, vision, unique attribution of the product, and brand voice to the target audience.

    In the digital marketing world, multiple brand designs help marketers while building a strong brand foundation.

    • Typography
    • Color Palette
    • Form/Shape
    • Logo

    If the audience feels estimable after inspecting the brand image, then they will automatically turn into your loyal customers and spread the reputation of the brand with others on several social network channels.

    The important thing which marketers always keep in mind that the character they used to explain the brand personality in the brand image has a positive perception in front of the audience or people inspired with the entity then there are the chances that the customers can easily interpret the brand message in the right way.

    Let’s take an example of Coca-cola who has a massive margin all around the world with a revenue of over $44.29 billion. It is not just a firm but an economy.

    Coca Cola is a brand known for happiness, pleasure, and a great experience. It is the ‘original cola’ and has a ‘unique taste’.

    Coca-Cola Company has registered as one of the largest marketable brands with 94% of the state acquiring the red and white Coca-Cola brand Logo.

    Coca cola’s presence in more than 200 countries and serves 1.9 billion people regularly. In fact, out of the 55 billion servings of all kinds of beverages drunk each day.

    You can survey the marketing history of Coca-cola, the strategies they were used at an early age, and how they got the idea of the bottle, and much more.

    Stay Proactive

    Proactive is action-oriented behavior, being proactive the marketers instead of waiting for the problem, change, need or things happen in the future they try to seek alternatives solutions or opportunities and give their best to handle it effectively.

    The marketers should continually look forward to marketing tactics and actively engaged with the audience using numerous social media channels to make things proceed.

    For attaining a market share, the marketer needs to study the trends. It’s is the best way to running in a marketplace instantly. So marketers must spend quality time on different social sources to understand technology advancement.

    Spending time on social channels like Facebook, Twitter, Instagram, Youtube, and etc also gives you the strength to understand the audience so you can develop a persona according to the identified target audience.

    A proactive enterprise sets the budget first because all digital tactics need an investment consist of the team, executing, implementing, advertising and etc.

    Marketers just need to focus on qualitative and quantity distribution. Both are a major aspect of marketing products or services. You can find the analytics against the campaign which you spread on multiple social media channels.

    It’s difficult to find the social marketing tool where you can curate niche relevant content, tracking the performance of the campaign, and find the analytical of social sites under a single station.

    Tackle customers complaints

    Every business deal with the complaints of the customer. It is a challenge for the entrepreneur to handle it with patience and professional manner. By ignoring complaints, they quietly leave and get the product from the competitors.

    To maximize the ROI, you have to listen to your customers carefully and assure them that you will work on it. Markets need to ask the question to the customers that what they expected about the solution to their problem.

    As a successful organizer, you need to put yourself in the customer’s shoes and view the obstacles of the customer from their perspective rather than your own.

    Salesperson seeks to employ ‘You statement’, whenever you’re talking to the client it feels them valuable and respectable. If the issues arise then apologize to the customer rather than blaming other staff or departments. Try to avoid giving excuses to the audience in advance.

    There are five strategies to handle customers’ complaints constructively.

    • Stay calm
    • Listen well
    • Acknowledge the problem
    • Get the facts
    • Offer a solution

    Analytics tools for measuring performances

    Analytics is a more refined way to scrape data related to different marketing trends. It also gives you the direction where marketers need to make improvements to achieve their goals more effectively and grow share in the business.

    With the extensive use of social media channels, marketing strategies dramatically evolved to satisfy their customers. Businessmen need a tool to enhance campaign performances and marketing efforts all around the world on multiple social networking channels.

    Google Analytics

    Google Analytics is a platform that helps the entrepreneur to get a profound understanding of your customers. It gives them the ability to understand site and app users to entirely evaluate the performance of your marketing, products, and more.

    Marketers can operate with Google’s advertising and locate valuable insight to reach the target audience. Process and share your data instantly with an easy-to-use interface and shareable reports

    According to Mariam Naficy, Founder & CEO, Minted

    ‘Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business’.

    Conclusion

    The factors mentioned above are simple and obvious to understand the impact of the social networking channel to advertise your product or band all over the world.

    We have discussed briefly how you address your customers and provide them with a quality product and content to give the idea of your business.

    With ContentStudio, Replug, and other marketing platforms to track the performance of the campaign and brands in your marketing strategy.

  • What is brand awareness? 9 trending techniques to expand your businesses via social media

    What is brand awareness? 9 trending techniques to expand your businesses via social media

    Whenever you get flaky lips, you go to the market to buy a chapstick. Have you noticed that chapstick is a brand name for a lip balm product made by Pfizer? How did people start using the word ‘Chapstick’ instead of ‘lip balm’ then? That is called brand awareness.

    Brand Awareness is the familiarity of the consumers with a brand to such an extent that the brand name becomes the Household name. Every brand owner dreams of their brand name becoming a real word; this concept is called proprietary eponym.

    Brand awareness cannot be achieved merely by creating a brand and with conventional marketing techniques; one has to keep on growing higher and building deeper roots with their followers.

    Brand Awareness - Replug

    It is quite a challenge to gain a never-ending attention to a brand from its audience. A brand created on the foundation of a well-thought-out vision can easily expedite a sentimental value among the public.

    We have gathered some of the best practices for you to expand your brand.

    Related: The Ultimate Guide to Online Branding and Building Authority

    Pick Your Platform

    The monumental growth of social web is the result of increasing social networks every day.  The basic intent of each platform is to tear down the geographical distances between people and to maximize communication between them. People use social media for multiple purposes like sharing their opinions, brand monitoring, entertainment, media sharing, political activity, news reporting, education, collaboration and spreading information etc. Nevertheless; each social platform provides a unique service.

    For example; Instagram is for sharing photos telling your everyday activity, Twitter is to connect people with similar interests who can share in-the-moment updates; Pinterest is to allow users to visually share and discover new interests by creating new Boards and sharing ideas among the followers.

    Social Media Platforms - RePlug

    With that being said; it is very necessary for you to pick a platform to run your campaign.

    The backbone of marketing is to target the right audience. So, it is necessary to pick the right platform to advertise your business. By doing so, you will be able to drive back the maximum traffic of those users who are actually interested in your offer and are most likely to buy your products/ services.  

    For instance; if you have a clothing business, you might need to focus on your Facebook, Instagram and YouTube campaigns. Know where your audiences reside and save your energies to target them as your potential customers. If you don’t know the suitable networks for your business, the best way is to start analyzing your incoming referral traffic.

    Market Your Uniqueness

    The community of social web comprises of humans interacting with each other; selling or acquiring services from others. It is an inbuilt necessity for humans to find an emotional value in the things they use or the people they talk to. We are attracted to charismatic personalities, kindness, authenticity, and most importantly uniqueness. A unique trait of a thing or a person makes them stand out from the rest of the crowd.

    Uniqueness - Replug

    This trait can easily be exploited for marketing your businesses. Uniqueness could be attained in the form of an eye-catching tagline, highlighting a key feature of your product that no one else provides or giving your brand a fun identity.

    So, create your brand voice by applying this strategy and again find the target audience which could easily get influenced by the flavor you have added to your marketing strategy.

    Remarketing or Retargeting

    You must have experienced visiting a website and later on getting similar ads throughout your social media browsing. Some may call it magic but we call it remarketing.

    Remarketing also goes by the name of Retargeting, is capturing the attention of those users who came to your website and left. This strategy is applied by placing a cookie in the viewer’s web browser when they visit your website for the first time. So, while they are browsing you can track their browsing activity and which social platforms they use the most. That way, you can serve them with your ads on the platforms they use and drive back the lost traffic.

    Retargeting - Replug

    Remarketing saves a lot of time and energy as it only targets those people who have already shown interest in your product. If done smartly, remarketing can turn window-shoppers into actual buyers.

    Social platforms like Google display Network, popular blogging websites, Quora, YouTube, Facebook, LinkedIn and many more; allow you to run ads. You have to come up with a specific ad strategy to reclaim maximum traffic. Analyze the exact needs of the user by shrinking the horizons of possibilities.

    For example, when a user visited your blog, it is important to figure out what product or service did the user showed interest in, how much time did the user spend on your blog, what is the intent of the user. Understanding the user’s need will help you qualify them by serving the ads which would hit them at the right spot.

    Consumer Attraction - Replug

    In another example, if a user came to our blog and viewed the product, we’ll focus on the specific feature he/she viewed and float related ads in their network.

    Retargeting is observed to be one of the most popular marketing strategies because of its distinctive approach.

    Replug makes marketing very easy for its users. It lets you create a social media campaign for platforms like Facebook, Twitter, Youtube or your custom platform; by creating a very simple retargeting script. All you have to do is add a retargeting pixel ID in your campaign and it does the rest of the job for you.

    Biddyco is a social advertising company which claims to have achieved 1,284% ROI in just 7 days, by retargeting. Check out their Kick in the Pants Technique and how they used this strategy to get rewarding leads. A step by step demonstration is explained in this article to help you start from the beginning.

    Related: 14 Crazy-Effective Ways to Boost E-commerce Sales Through Retargeting

    Guest Posting

    Guest posting/blogging is an amazing way of reaching out towards the public. Guest posting is an exchange process of writing or posting your articles on someone else’s website or blog, someone who has a significant amount of followers. Likewise; you allow them to publish their content on your own blog.

    Guest Posting - Replug

    This association helps to build strong relationships among the bloggers. Providing others with quality content also helps improve your name and credibility. In addition to it, guest posting is proven to be great for search engine optimization as well. When you’re the host blogger and you’re publishing someone else’s blog article, you’ll use a link to their article somewhere in your blog. And we know how search engine friendly these links are.

    Buffer, a social media scheduling app, managed to grow its customer base from zero to 100k customers, all in 9 months. The Co-founder Leo Widrich shares his secret that he started off by approximately 150 guest posts… Sounds like a small number but it isn’t.

    Later on, with experience and growing success, he wrote blogs on bigger networks which got them bigger traffic.

    Tom Hunt, a TEDx speaker and founder of Virtual Valley, has written a very helpful post about guest blogging in which he shares 42 experiences and 42 lessons he learned from those.

    Neil Patel, a New York Times bestselling author, has shared some statistics about guest blogging which you might want to check out.

    Do the math for your own business, and start guest blogging right now.

    Infographics and Gifographics

    Visual Content - Replug

    According to the Social Science Research Network, 65% of us are visual learners. It is a common observation that visual information is more likely to be ingrained and remembered among the viewers rather than textual information. In fact, if you want to grab viewers’ attention towards an extensive blog post that you’ve written, it is better to take an aid from colorful infographic images.

    The best thing about an infographic is that it is equally informative but comprehensive, and also it is good to look at after reading some text-heavy information. Metaphorically speaking and stressing upon the value of an infographic, the comparison is the same as a word document vs a PowerPoint presentation.

    On social media platforms, infographics are likely to be shared 40x more than other types of content. Imagine how far the name of your company could go if you share your infographics regularly.

    Like Infographics, a new term Gifographics (also known as InfoGIFs) has been introduced by Neil Patel. Gifographics is a combination of two words GIF and Graphic-Visual Content. In other words, gifographic is an animated infographic. The reason for the creation of this terminology is to increase viewer’s engagement towards your content and make learning more fun.

    A very sophisticated and interactive infographic was created for the New York Times to group the characters of ‘Game of Thrones’ in a graph of Good, Evil, Ugly, Beautiful. Check it out and get inspired by it.

    ‘Ceros’ lets you create fun infographics and gifographics for your businesses. Scroll through the following blog to check out their story of ‘Marketing Evolution’

    

    Promotional Sales and Giveaways

    Who doesn’t love seasonal sales, free stuff, gift cards, and whatnot? People are charmed by such freebies and they themselves market your product by word of mouth (WOM) or via social media platforms. Unknowingly, the user feels more special about your product when they get good results in lesser prices and they prefer your products over your competitor’s.

    Promotional Sales - Replug

    The most recent trend ‘Like, tag, share’; has been adopted by most of the small-scale online businesses to get famous among their users. Such contests require users to advertise the brand’s name and as a prize, they get free stuff or gift cards.

    These contests could also be carried out with the help of CTAs. CTAs don’t have to necessarily be a rectangular pop up with contrastive colors, they could be anything that the user sees and feels the need to view your ad. In short, you have to give them an offer they can’t refuse. These kinds of CTA’s create a sense of urgency among the audience and drives them to participate… a win-win situation for both the parties.

    Campaign Consistency

    You must be familiar with the Marketing rule of 7. Back in 1930, studio bosses of the film industry noticed that its users needed to be nudged by advertisement several times to buy their movies. Today, the number has been generalized to seven; a user needs to see your advertisement at least seven times before signing business with you. If you’re consistent enough with your marketing campaign and create compelling ads, you may end up on-boarding many clients with you.

    A business ought to run different campaigns on different social media platforms; nevertheless, all their content should be consistent. If you have a WordPress theme for your business, use that in your advertisement.

    For example, use the same logo of your company in every advert campaign, use the same colors as that of your website theme, use the same style that you’ve set for your business. That helps the viewers recall and remember your brand name.

    Create a catchy slogan for the services your company provides and use it for spreading the word. Slogan campaigning has been the most famous strategy used by many companies. Slogan becomes an identity for your company and it is a fun way of engaging your customers.

    You just have to be creative. Remember, sky is the limit.

    Referral

    Your strategy should also be to engage your loyal customers. Referral programs help you increase brand awareness and your customer base. The basic idea is to provide a benefit to a customer if he/she refers your brand to their friends or family. It helps your customers gaining a benefit from you as well as it helps you in achieving long-lasting customers.

    Referral - Replug

    A study made by Social Media Software firm Lithium reveals that 92% of the people trust referrals from their friends and family rather than a random advertisement.

    So, you need your customers to create hype by talking about your brand in their social circle. This can be done by several referral programs in which you offer a discount or a free service. This helps people know about your brand without you actively selling your product or showing them in-your-face ads which might annoy the public at some point.

    Do you want to know how Robinhood‘s referral got 1 million potential users even before their launch? They amplified their followers by creating a competition in which the users could get ahead in the queue by referring more people. That is what got them viral.

    Check out this blog to know about it in detail.

    Need an even bigger number?

    You must be familiar with Dropbox. Everyone uses Dropbox nowadays. Dropbox’s referral program won them around 3 million users in just 15 months.

    Dropbox raised their brand awareness exponentially just by using referral marketing. Although, the idea was not entirely their own. They got inspired by PayPal’s refer-a-friend scheme. While Paypal paid its customers with cash, Dropbox provided both the referrer and referee with free storage. Read more about this in an article shared by ReferralCandy Blog.

    Following the footsteps of Robinhood. Hotjar also created an ‘early access’ waiting list. Whenever someone tried to access Hotjar, they’d put them last in the line and ask them to refer Hotjar to their family and friends.

    The more the merrier, right?

    They incentivized this contest by

    • Providing free 6 months access to the users who referred Hotjar to 5 friends.
    • Free T-Shirt giveaway to the top 200 positions.
    • Free lifetime access to top 20 positions.

    They got a massive response from their users who wanted to overtake other contestants. Read their complete success story.

    Webinar Marketing

    Webinar Marketing is also trending among many service providers all across the globe. Webinars are helpful because they let you interact with your audience. You can host a webinar even remotely by arranging video or audio conferences with remote team. Many platforms allow you to multicast your webinar, i.e., you can communicate with multiple receivers. This lets you save so much of your precious time, which could be utilized somewhere else. You can also save time by using a webinar marketing agency, which handles promotion, logistics, and execution, allowing you to focus on content and audience engagement.

    Webinar Marketing - Replug

    Webinars have proven to be a good medium for building the name of your brand. You could start with free webinars and later on move to the paid version to be entertained by the premium features. These videos could be used in your Video marketing as well; save your videos and upload them on Facebook or YouTube, as videos are more helpful in quick learning and a better understanding of your product.

    According to Google trends quick search, the search term ‘Webinars’ has increased steadily from 2004 to this day.

    The term webinar is a subtle marketing technique. You shouldn’t be ranting about the amazingness of your products or services, rather you should gain the trust of your audiences by telling something useful and hinting about the values you could add into their lives. You do that by addressing their pain points and answering their questions.

    Marketo, an email marketing service, applies this rule in their webinars. Their motto is to create a value of their services throughout the webinar and give them a powerful stance to buy your services.

    If your target audience is new to your brand, you could attract them by giving them discounts on each sign-up or sending an e-mail at the end of the webinar.

    Webinars help you in creating a  personal bond with your customers by adding a  human touch to your brand.

    Inc. shares Russ Ruffino’s story of how his company converted the Webinar attendees into their clients and how it helped them in increasing ROI.  In his article, he has shared some tips and tricks which might come in handy for your webinar to become a success.

    Jenna Soard, the founder of YouCanBrand.com, explains that Webinars are the best source for client conversion. Jenna is considered the Webinar Rockstar and you are encouraged to read her success story to get started.

    Conclusion

    Like oxygen is important to our lungs, marketing is important to our brand. It is not easy to compete in today’s crowded industry… but then there are no shortcuts to success. The marketing gurus suggest to innovatively apply all the standard rules of marketing. Let your audience trust you and make them feel that you care. Adopt the newest ways of engaging with your clients and remember; change is inevitable. Never stop growing!

    We’d love to hear from you. Share your experiences if your business has benefited from these marketing strategies.

    Enlighten us in the comment section below.