Facebook retargeting ads is a marketing strategy used for selling your products or services on Facebook while focusing on a very definitive consumer base. It is observed that only 2% of people are inspired to buy your product on the first go. Whereas, the rest of the 98% audience could be converted via retargeting. The approach Retargeting or Retargeting Pixels is to attract the users who have visited your website but haven’t explored or bought your product yet.
Fortunately, with the evolution of brand marketing, this can easily be done with the help of a ‘Retargeting Pixel. Retargeting pixel is just a snippet of code which when added to your website, drives traffic towards you by promoting your brand on social media platforms.
The beauty of this technology is that it only brings tailored audiences; people who are familiar with your product but chose not to perform any operations during their first visit.
So, basically, it assists the users in making a decision by highlighting your key features to them, all in a very convenient way.
How Do Retargeting Pixels Work in Replug?
Replug can configure Retargeting pixels of social media platforms for your businesses in very simple and easy steps. A step by step demonstration has been given below
Step 1: Log into your Replug account and “Create a Brand” which you wish to advertise. Add the name of your business and your company’s official website.
This can be done by clicking on the + New Brand button as shown in the GiF below.
Create a new campaign by clicking on the + New Campaign button.
Note: You can choose multiple options here i.e. Brand, Campaign Name and Campaign Type.
Step 3: Select the brand you created among all your listed brands in Replug.
Step 4: Now type in your campaign name and select “Retargeting Pixel”as your campaign type and click next.
Step 5: In this step, you are required to add your retargeting code.
Select the social network where you want to run your campaign. Type your script name and your pixel ID and add your script.
Note: You can check the option redirecting to the original website so that the user may be redirected to the original website in case he/she enters an invalid URL.
Your script added in the previous step is selected automatically now. You can create as many scripts as you want for different platforms and save your campaign.
Recap: Creating Facebook Retargeting Ads Campaign Using Replug
Step 6: Now, you just need to shorten the link for the Facebook retargeting ad campaign created and whenever a user visits the link, your selected pixels will be fired.
Maximize on Your Facebook Retargeting Ads using Replug
Replug makes it very easy for you to create Facebook retargeting ad campaigns as you want in a minimal amount of time. You can select all kinds of social platforms by adding your own custom networks.
All you have to do is add retargeting pixels and you’re good to go. You can also track the traffic brought in by this campaign in the analyticssection and monitor all your campaigns.
FAQS
Here are some quick faqs that can help boost your retargeting efforts.
How much of Facebook ads you should be retargeting?
It is recommended by sources that frequency of ads should be 2 to 3 for a week while 20% of the total marketing budget should be allocated for Facebook retargeting ads.
What is the minimum audience size for Facebook ads?
Minimum audience size is 100 but it mostly depends on the businesses and size of businesses. Ideal audience size to start with retargeting is 30K to 50K. You need to test what size best suits your business as you don’t want to end up going for larger audience size but not targeting the right people.
When should I use retargeting ads?
Retarget when your website or page is getting minimum 100 visitors. Retargeting allows you to connect with users that have connected with your brand in some sort or way.
What is the best way to target Facebook Ads?
Here are some tips that can help you make most of Facebook Ads.
Target audiences that meet your business needs (saved audiences, custom audiences, and lookalike audiences).
Combine unique audiences.
Utilize Facebook insights and keep an eye on recent purchase behaviors.
Repurpose your unicorn content for ads.
Last and most important, retarget Facebook ads using Replug.
TikTok doesn’t need any introduction. It has become the new normal, a buzzing phenomenon or a global trend, whatever you want to call it.
It’s the most downloaded app of all time. So it opens up an opportunity for businesses, brands, and influencers to cash in on this hot, trendy mobile platform.
For a few of those who haven’t had a chance to go through TikTok, I’d say it’s a short-form, vertical video app that has taken the world by storm.
There might be several ways to hop on the TikTok and become successful. However, understanding TikTok trends for individuals and businesses might set a pathway for long-lasting attention on the platform.
If you’re a business or brand and trying to get the hang of this 15-second vertical video trend, then you’re at the right place.
This article encapsulates major TikTok trends to follow and strategies to apply to make the most of this short-form vertical video social media platform.
Without any further ado, let’s jump right into it.
TikTok Trends for Businesses
Everyone knows that TikTok is on the rise, so brands and marketers want to cash in on this opportunity, and rightly so.
However, most companies don’t have TikTok trends for businesses to follow, and most end up frustrated after all. The reason is that they don’t have a plan in place.
One of the underestimated growth tactics is following the social media trends. We sat down to discover some of the hottest TikTok trends that businesses should surely look into. Here are those TikTok trends for businesses:
i. Influencers and Celebs are Joining TikTok
One of the trends businesses need to look at is how influencers and celebs take TikTok seriously. It’s a massive shift in the social media realm. There were celebrities in every part of the world who always avoided social media despite pressure from fans.
However, a lot of celebs have jumped on the bandwagon. Jennifer Aniston joined Instagram in 2019 and reached one million followers in five hours and sixteen minutes.
Similarly, some celebs and influencers are taking TikTok seriously. It seems like nobody wants to miss out on a boat. It’s a sign that there is attention shifting toward TikTok. The reason is that when influencers or celebs start a hashtag or hop on a platform, it means the audience follows it. As a result, the platform or a trend comes under the spotlight.
Millenials are quite popular, but Generation Z has taken over their position. Since we’re discussing TikTok trends, it’s impossible to talk about TikTok and not discuss Generation Z.
The TikTok’s popularity wouldn’t be the same if it weren’t for the Generation Z. The platform became wildly famous among Generation Z. According to Comscore, 32.5% of US-TikTok users are between 10 to 19, 29.5% are 20 to 29, 16.4% are 30 to 39, 13.9% are 40 to 49, and 7.1% are 50+.
The data shows that TikTok is the go-to platform for a younger audience, and brands could use TikTok as a source of engagement and relationship-building with the young audience through TikTok.
iii. Indie Musicians Collaborate with TikTokers
One of the TikTok trends is musical collaboration. Nowadays, indie singers and musicians create music, and besides putting it out on Spotify or SoundCloud, they collaborate with TikTokers to promote their songs.
TikTokers don’t only get the music to put out new videos, but they also get paid money to use that music in their TikTok content. You could easily spot such collaboration with hashtags such as #ad or #paid. Moreover, you could also notice that the TikToker would also mention the singer’s TikTok handle in the description or comment.
Brands should closely look at this TikTok trend, as they might be able to collaborate with the TikTokers in their niche. Check out the creative agency Collab Inc which connects content creators and brands.
iv. Social Commerce is Expected to Grow on TikTok
Social commerce isn’t a mystery anymore – Instagram, Snapchat, and YouTube have already been testing social media management tools. TikTok hasn’t been that far away. You can check out our tutorial on how to make money on TikTok.
It’s expected that the trend of TikTok commerce will go up in the next few years or so and users will be spending more money.While brands will be cashing in on their TikTok attention without leaving the TikTok app.
v. TikTok Challenges are Gaining Popularity
One of the TikTok trends businesses and brands should keep an eye on is the TikTok challenges. It works because an influencer or celebrity makes a TikTok video about a particular challenge, and it’s most likely to go viral if it happens to be fun.
Brands who keep an eye on TikTok trends to follow and take advantage of all the attention must keep an eye on the for you page or discover section on TikTok. Plus, following a bunch of creators would go a long way.
There might be dozens of more TikTok trends out there, and the strange part is that they keep changing every week. So anyway, stick around to keep learning about TikTok for business.
TikTok trends change from time to time, just like top trending hashtags on Twitter. Therefore, it’s difficult to point out a TikTok trend because no one knows how long it will last.
Brands who want to capitalize on TikTok trends shouldn’t overthink making videos on the latest TikTok trends – all they need is to create videos and move on.
When TikToker influencers come across a new trend through the discover page or for your section and find it interesting, they jump on the bandwagon and make a video around that.
Here are three TikTok trends that I spotted recently:
1. Latenightsnack
Latenightsnack trend was recently spotted on TikTok. It was about what people snack on late at night. TikTokers were making short, vertical videos about what they were eating while watching Netflix or working late.
This TikTok trend had gotten over 608 million views. So this is why it was trending on TikTok the other day.
2. Gamercheck
Gamercheck was also a TikTok trend I came across lately. It was the trend about how TikTok users play games, what their gaming rooms look like, what gaming equipment they use, and all things gaming.
The Gamercheck TikTok trend had gotten over 300 million views, and the numbers were growing.
3. Finger Dance
Finger Dance was a relatively newer trend that was seen on Twitter. The TikTok trend was about finger dancing – TikTokers were making their fingers dance to the music. It was fun to watch people doing finger dancing.
This TikTok trend had reached 3 million views, but it looked like it would become a massive TikTok trend in the coming weeks.
Strategies to Apply to Trend on TikTok
Trending on TikTok doesn’t happen on a whim, especially if you’re a business. Usually, influencers and celebs fascinate people to follow the trends on social media.
However, if brands want to trend on TikTok, they must humanize themselves – people like to connect with people rather than bots or faceless social profiles.
Here are some strategies brands can opt for to trend on TikTok:
1.Understand the Market Demand
Trending on any social media platform is no easy game – you have to be an expert at this or know how to make content that immediately goes viral.
For the majority of the brands and individuals, it’s essential to figure out what’s happening in the market. It doesn’t apply to only brands who want to dominate on TikTok. But instead, it’s for everyone who wants to jump on this bandwagon.
Understanding the market demand means figuring out what people like, what they want to consume more, and what type of TikTok accounts are getting more traction.
The easiest way to understand the market demand is to spend a good couple of days on TikTok and analyze the “for you” and “discover” sections on TikTok. This will allow brands to comprehend what people are watching, liking, and enjoying.
2.Use Trending Sounds in the Videos
TikTok is a social media platform that might be new for most of us, but it’s certainly not impossible to pull this off.
One of the best strategies to go viral on TikTok or make trending videos is by simply using the trending sounds available on this short-form video app. If you’re new to TikTok, you’d probably think about where to find trending soundtracks on TikTok.
Well, you don’t need to find those popular sounds. In fact, TikTok allows you to use the TikTok sounds from the trending videos. All you need is to look out for the popular videos on the “discover page” or “for you” section.
The videos that get recommended to the TikTok users are the ones that are trending or gaining some traction.
Since you’re a business and want to trend on TikTok, the easiest way is to start using trending sounds in your TikTok videos. This will allow you to blend in with the TikTok community, and your content will start getting discovered through the trending sounds you have been using.
3. Collaborate with Other TikTokers
One of the easy wins for brands to trend on TikTok is collaborating with TikTokers. These TikTokers could be influencers or up-and-coming content creators. The brands may have to cherry-pick these TikTokers based on their content type, audience demographics, and fan loyalty.
Get paid through collaborations with other Tiktokers, and it doesn’t cost as much as Facebook or Instagram ads. However, the return of these collaborations could be an eye-opener.
If you haven’t had a chance to spot a TikTok collaboration, then you perhaps don’t know why these collaborations happen. Obviously, the content creators want to monetize their social media existence through these paid collaborations, and brands get the attention, eyeballs, and publicity.
If you think a single collaboration with a TikToker would get you to the For you page or the discover section, then you’re mistaken. It doesn’t happen so quickly for most brands, but with time and effort, you never know.
So don’t rule out the possibility of going viral on TikTok just by collaborating with a famous TikToker.
4. Upload Multiple Videos Every Day
One of the strategies that take TikTok influencers to the next level is that they upload multiple videos a day. The influx of continuous videos often helps such TikTokers in getting so much attention on the platform.
Any social media platform will put you on a pedestal if you keep putting out fresh content consistently. So an easy hack for trending on TikTok is to experiment with uploading multiple videos daily.
Sure, it’ll be tough to maintain the quality of every video, but it’s worth the risk. If you follow social media gurus, they put out a ton of content daily on Instagram, Twitter, and TikTok.
Evan Carmichael is a video curator who started on YouTube and now also has a TikTok account. He uploads multiple videos on TikTok every day.
He has got half a million TikTok followers.
5. Use the Relevant Hashtags in the Video Descriptions
Hashtags have a lot of potential if done right. The majority of the users don’t know how to use hashtags across all social media platforms.
As far as the hashtags on TikTok are concerned, they play a vital role in taking any content on the “for you” page or discover section. Since the hashtags are connected to the discoverability of the content, they have the potential to make your videos quite popular.
However, the common mistake people make is going after generic hashtags. For instance, if they’re sharing a picture of rice, they might use hashtags such as #rice, #food, and #tasty.
So instead of using those generic hashtags, they must go after specific hashtags to be more precise, for instance, #chickenrice #bestfoodintown, #bestricerecipe, etc.
The hashtags must be relevant yet specific – opting for broad and short hashtags won’t help the cause.
6. Engage with TikTokers in the Same Niche
The most undervalued TikTok growth strategy that could help a brand or individual trend on TikTok is engaging with TikTokers in the same niche.
Usually, it’s said that you must engage with your audience through comments, replies, and DMs – the same applies to the TikTokers.
When TikTokers communicate with each other on the platform through DMs or comments, it builds a relationship among them, which could lead to collaborations and more opportunities.
Furthermore, the TikTokers openly engage with each other through commenting or duets. This gives a chance for the audience to pay attention to both sides. The audience loves their favorite content creators collaborating or talking publicly.
It opens up a plethora of opportunities for brands to cash in just by building relationships with TikTok content creators or providing a stage for other TikTok influencers to come on board and entertain the audience.
There are countless ways to get the attention on TikTok, which is key to gaining popularity and getting on the trending sections on the vertical videos app.
Best TikTok Examples to Understand TikTok Trending
It would be unfair to discuss TikTok trends and not talk about the TikTok influencers who have been crushing it with their uniqueness, innovation, and strengths.
Interestingly, some high-profile TikTokers don’t always worry about the trends. Sure, some try to cash in on it, but most just go with the flow.
Here are three TikTokers that have their unique style, posture, and genre, but they’re doing quite well on TikTok:
1. GaryVee
Gary Vaynerchuk is an entrepreneur, investor, author, and social media expert. He has over million followers on Instagram, Facebook, Twitter, YouTube, and TikTok.
He always advises people to post multiple times on TikTok and Instagram to pop up.
So it’s a no-brainer that if you start uploading several videos on TikTok daily, your numbers will skyrocket in a month or so. Once you start to get those followers consistently, you could be trending on TikTok.
2. Zach King
Zach King is a popular social media influencer, filmmaker, and illusionist. He became popular from his 6-second magic videos on Vine. Even though Vine shut down, Zack didn’t stop there.
When TikTok popped up, he hopped on this 15-sec vertical video platform and started doing the same. And now, he is among the top TikTok influencers in the world. He has over 68 million followers on TikTok.
3. Charli D’Amelio
Charli D’Amelio is the biggest TikToker in the world. Now she has over 141 million TikTok followers. Not only is she the top TikToker, but she is also among the highest-paid TikTok influencers in the world.
The interesting thing about Charli is that she showcases her passion and talent for dancing in her TikTok videos. It’s a true testament to following your passion and making the most of it.
Why Brands Should Use a URL Shortener
Short URLs have not been this relevant before. It doesn’t matter what social media platform you’re focusing on. A URL shortener tool can come in handy.
Not only does it allow you to shorten the long URLs, but you can also create branded short URLs for newsletters and social media sharing.
Here are some of the main reasons why brands need a URL shortener:
Bio Links on TikTok, Instagram, and Twitter
All major social media platforms allow users to put their website or blog URL in the bio. However, a long URL doesn’t look reasonable. As a result, it affects the overall look and decency of the social media profile.
This is where a URL shortener comes in handy and solves the problem. It lets users convert long and clunky URLs into short and sweet URLs.
Now brands can put their sales pages or discount offer page URLs in the bio section of Instagram or TikTok without any problem.
Placing the short URLs in the bio or story on social media platforms isn’t enough – it’s half the equation unless you could track the clicks.
The reason is that click tracking can help you analyze the conversion from the clicks. You might not want to generate short links that don’t have any performance tracking system in place.
When a brand is on the lookout for a link management tool for URL shortening, they must try to find a URL shortening tool that offers click tracking. Otherwise, it would be impossible for them to identify where the clicks are coming from. Usually, a website gets traffic from several sources.
Long URLs Look Spammy
One of the main reasons why URL shortener tools became popular is that long URLs often look spammy. People generally don’t trust those long URLs as they seem fishy.
Have you ever come across a long URL on social media that look malicious? We often receive such spammy links in the DM, and most receivers hesitate to click on those links.
Branded URLs are Trustworthy
A huge perk of using a branded URL shortener tool is that it could flawlessly integrate with your domain name.
Brands need trust from the audience, especially on social media platforms. So using a short branded domain for sharing social media content could turn things around for any business. Here’s the guide on adding a custom domain.
Drive Website Traffic from Social Media
Brands that develop websites want website visitors, they use different traffic strategies and digital marketing tactics to drive website visitors to their websites.
Most of you might already know about these different ways to drive website traffic. However, Replug allows you to drive visitors from sharing content on social media even when you share others’ content.
If you want to test this feature of Replug, all you need is to start a campaign and choose retargeting as your campaign type. Then, opt for the widget as a call-to-action.
Choose the CTA type afterward; you can either go with a button, link, or form. Then, add a personalized headline, message body, CTA text, and the link to drive traffic. That’s it.
No doubt, TikTok has taken the world by storm, and it’s essential to figure out how to use this short-form, vertical video platform with immense attention on it.
We’ve discussed TikTok trends and strategies to make the most of popular TikTok trends. Plus, we also shared some TikTok influencer examples that are using the platform quite impressively.
We’ve previously discussed how to make money on TikTok in detail. If you haven’t seen this detailed guide, we highly recommend checking it out.
TikTok is getting bigger everyday and has taken over a big chunk of its competitors’ audience. It was the most downloaded app in the first quarter of 2022. So, it comes as no surprise that more and more social media influencers, celebrities, and stars are dominating the app.
As a result, it is difficult for content to get noticed. People are wondering how to get more views and followers. Hence, we have rounded 15 strategies that will help you get more TikTok views on the app.
1. Use Bio Links
Adding a link to your TikTok bio is a highly effective strategy to keep your audience hooked to your profile. Bio links boost traffic to your website. You can improve business by reaching potential customers.
They allow TikTok users to know more about your business by redirecting them to your business website. They serve the commercial purpose as well. Adding links to your bio will boost conversion rates and turn followers into buying customers.
Well, it is an obvious but underrated aspect. Make sure your videos look good (lightning, pixels, sounds, peppy edits). People will be more likely to watch clear videos than blurry ones. Also, some investment in high-quality cameras may earn you a big chunk of money later.
TikTok also tends to prioritize high-quality videos on FYP. Try to shoot in trending effects, and incorporate sounds and vertical format. Once your views start pouring in, your TikTok journey has begun. Creating high-quality videos not only grabs views but loyal followers who would be there through thick and thin.
3. Keep TikTok Video Short and Sweet
Though TikTok Videos can be posted for up to three minutes-long, videos under 30 seconds are likely to wind up on the FYP. Of course, people would also re-watch something fast and furious a second or third time.
Social media growth has spanned human attention to become shorter and shorter. A short video is ideal for TikTok because people are scrolling quickly, and their time is at a premium.
As a result, these videos have a higher retention rate, more likely to capture viewers’ attention for longer. Therefore, leveraging the short video content will give you a leg up on your competitors and help to capture the audience’s attention.
4. Understand How Hashtags Work
Hashtags are powerful aspects of the TikTok platform. It’s how the TikTok algorithm identifies what you are posting about and who might be interested in watching it.
Hashtags also allow people to discover your content via search. Going for a particular niche with specific hashtags relevant to your audience and topic is one way to take it. Thus, you must be clever with hashtags and keep a few tips in mind;
Discover trending hashtags using the discover tab.
Don’t use the most generic and overused hashtags; the most common is #foryou
Try to experiment with broad hashtags #clothes or specific ones like #frock
Furthermore, to find out which hashtags are trending, tap on the discover tab and then tap trends at the top of the screen. 61% of TikTiok users said they like the brand better when participating in a TikTok trend.
5. Trending Sounds
Hashtags aren’t the only factor that has their own trend cycle. TikTok sounds also go through rounds of popularity. Be active for recurring sounds track that you might be able to perform. You can also discover trending soundtracks by tapping create (+) button in-app and then tapping add sound. Here you can see the trending and most popular audio clips.
6. Deep Links
You can put deep links in your TikTok profile and share them on other social media sites (Facebook, Instagram, Youtube etc.). The good thing is it automatically detects devices then will lead.
How TikTokers can get more views using deep links?
When users will share Tiktok videos using deep links, it will take the users direct to the intended location within the app and give you a view, like or follow. In case the app is not installed then it will direct the user to install the app.
What does this mean?
When the user directly reaches the your intended location in the app or even in the PC, these users are more likely to convert to subscribers or customers depending on the goal behind using deep links. Hence, you are getting more likes, more follows and definitely more views.
7. Target your Specific Audience
There is a specific community of TikTok for everyone out there, from the hip-hop acts to a vibrant makeup transition community. Search for who is your target audience with, and look for popular accounts in those genres to see what type of hashtags, references, and formats they might be using to promote your own related content.
Commenting and liking will also help build a relationship with your targeted audience. Your encouragement for their content will inspire them to check what kind of content you are producing on your account.
8. Optimize your TikTok Profile
Your TiTtok profile presents who you are as a creator. You can tell a lot about a person by looking at the profile picture, bio section, and video thumbnails. An optimized profile gives insights to prospective followers about what kind of creator you are and what to expect.
Another reason for optimizing your profile is that it makes you searchable. If you have put an irrational sequence of symbols and characters in your profile, then your fans will not be able to easily find you, even if they are the people that know you by name. Therefore, ensure that your profile name is easy to remember by avoiding unfamiliar characters and symbols.
9. Try a Duet
A duet allows you to create a video side by side with a video from another creator on TikTok; a duet has two videos but on a split-screen that play together. Duets are a great way to reach popular accounts on TikTok, spot their followers, and allow their fans to see your content.
It is a creative way of interacting with other creators, building on existing stories, and creating unique content in collaboration with other TikTok user across the platform. Remember; you have to make your account public to allow others to duet with your videos.
10. Try How-To-Do Videos
There are a lot of YouTube channels out there that are dedicated to helping you learn how to do things. These can be great resources and get good views, they’ll often explain in detail what needs to be done in order to complete the task. You can follow the same pattern on Tiktok to get more views.
Here are a few tips for how-to videos:
It’s essential to keep it short. Keep your message simple, and don’t try to be funny.
If you’re having a hard time coming up with what to say, start with the basics: “Hello, and thank you for watching.”
It’s also important to have good lighting and good audio quality.
It’s also useful to do some research before you start recording.
Know the format of the platform you’re using, and whether there are any rules or restrictions you should follow.
Make sure that your video is high-quality and lacks any distracting elements that could get in the way of your viewers.
Be mindful of your surroundings.
Also, remember that you’re not limited to just one angle: shoot from multiple angles so that viewers can see from different perspectives.
11. Collaborate with Social Media Influence or Celebrities
Whether you hired a social media influencer or celebrity to promote another brand for a cross-over opportunity, bringing some outside looks into your TikTok is an easy way to reach a new audience.
Your special guest appearance will heighten your content and attract the attention of their fans to your new videos.
Things move quickly on the TikTok platform. It would be best if you didn’t worry about overwhelming your followers by posting continuous content.
TikTok guidelines recommended posting 1-4 times per day. If you have a sufficient number of videos every day, the audience will be more likely to visit looking for more content. Therefore, upload multiple videos a day to get more views.
13. Focus on Video Completion Rate
It is true that people need to see the friction of videos for you to earn a view. However, it is important to keep them watching all the way to the end. TikTok Algorithm prioritizes videos with a high completion rate. They serve high-quality videos as “For You Page” recommendations.
How can you hold your audience’s attention for a longer time?
You can hook them up with different content ideas for 2 to 3 seconds. You can create curiosity with a promise that what is coming next is breathtaking. Moreover, you can use captions with suspense for the big reveal.
14. Post at the Right Time
Once you target your specific audience, you start learning when is the best time to upload your TikTok Video. For example, how a busy worker uses TikTok is very different from how a college student uses it.
Fortunately, TikTok offers analytics to support you see when your videos get the higher engagement. Furthermore, Tiktok is a global app, and your audience might not even be in the same country. You need to put a little bit more focus on the activities, behaviors, and age group of your target audience. It will help you find the right time to upload your content.
Is There a Best Time to Post on TikTok?
The answer is yes or no. TikTok’s “For You Tab” perform an outstanding job of serving every user high personalized content. Usually, the videos on the “For You page” are no longer than a couple of days. So, for significant views, you will post on TikTok when your audience is most likely to scroll. Moreover, finding your best time requires where your target audience is located and when they are online.
But reaching significant views depends on when you post and how often you post. These elements will distribute your content on Tiktok. To find a posting schedule that will satisfy your fans and Tiktok algorithm, you may keep your eyes on your performance until you find a frequency that works.
If users view specific videos then keep an eye on them through tracking and analytics. Analyze what campaigns they are interacting more with. Then provide users with similar content to get more views on TikTok.
Final Words
Though you may feel getting views on TikTok is a mystery, but TikTok algorithm is becoming more transparent. Above mentioned 15 tips will help your brand attract significant views and loyal fans who are more willing to join your owned audience and eventually become clients too.
FAQs on getting more views on TikTok
Can I see who views my TikTok?
On TikTok, you can’t keep track of which users are watching your video or profile. There used to be a workaround that allowed you to view who visited your profile to get a sense of who was watching your videos, but that option has been removed.
How much does 50k views on TikTok pay?
According to our TikTok calculator, if you achieve an average of 50,000 views for every sponsored post, you will earn between $500 and $1000.
How many views on Tiktok to get paid?
Users must be 18 years old or older, have a minimum of 10,000 followers, and have achieved at least 100,000 TikTok views in the last 30 days to earn directly from TikTok. They may apply for TikTok’s Creator Fund via the app once they achieve that criterion.
Do views mean anything on TikTok?
Yes, views are a game-changer. However, it’s true that users need to view a fraction of a second of your video to get you a “view,” but keeping them view all the way to the end is important because the TikTok algorithm favors videos with higher completion rates.
Most of us who use popular social media platforms are familiar with bio links. But many of us do not know about it or even how to add Instagram link in bio.
What does Link in Bio Mean?
It’s a clickable URL link that Instagram users can add to their Instagram profile. Many other social platforms such as Facebook, Twitter and others also have this option to add a link to their profile section.
The next question in your mind must be who can add Instagram links?
Anyone, either a regular Instagram user or a business account holder, can add Instagram links to their bio.
Add an appealing bio if not added yet. Then, click on submit to complete the process.
Here’s a recap of the above steps
How Would Your Instagram Link Appear to Others?
Anyone that hovers over your profile pic can view your Bio Link. They can also view this link when they visit your profile.
How to Add Multiple Links in Your Instagram Bio?
Replug URL shortener enables users to easily add multiple links. With Replug, you can create a landing page for any link and add multiple CTA’s on that page routing to multiple destinations. It allows users to access more information about yourself or your business.
Why Do I Need An Instagram Link?
Here are some of the significant benefits of adding a BIO Link.
Use Bio links to direct users to access more information about yourself or your business.
Promote business products and services such as discount offers, free trials, ETC.
A solid way to get leads with tracking analytics.
That’s all from our side, just keep these tips in mind and start attracting solid leads with your Instagram bio Links. Now that you have learned to add Instagram link in bio. Go create a bio link now and turn followers into customers.
Since TikTok has taken the world by storm, everyone wants to know, does TikTok really pay?
To be short and sweet, yes, it does!
Now you must be wondering.
How to make money on TikTok?
Who can make money on TikTok?
TikTok is probably one of the hardest things to resist at the moment. Even though TikTok has become the most popular mobile app, most users still don’t know how to make money on TikTok.
No Worries!
We’ll walk you through how to start and monetize your TikTok account, but you have to put in the work and spend some time reading this piece.
So whether you installed TikTok just to watch funny videos or want to be a TikToker, this article could be an eye-opener for all of you.
Let’s get down to business by answering some highly relevant questions.
How Do I Start Making TikTok Money?
Hit the milestones from the number of followers and monthly views standpoint, then apply for the creator fund program.
Eligibility Factors: TikTok Creator Fund
It’s available to the creators that meet the following criteria:
Creator Age: At least 18 years old
Eligible Countries: US, UK, France, Germany, Spain, and Italy
Minimum Followers: 10,000
Last 30 Days’ Video Views: At least 100,000
Must Comply With: TikTok community guidelines and terms of service
Simply put, anybody can make money from TikTok. Just grow a following on TikTok by creating content around any of this:
Passion
Skill
Day job
Side hustle
Knowledge
Experience
Once your TikTok content starts getting traction on the platform, the followers will pour in, and some money-making opportunities will eventually begin to unfold.
The TikTok Creator Fund is a creator reward program that pays TikTok creators for being creative, inspirational, and consistent on the platform. It’s not a grant or ad revenue-sharing program. Instead, it’s a way of celebrating the uniqueness and talent that creators bring to the platform.
The purpose of the TikTok Creator Fund is to appreciate the creators’ success, commitment, and passion for showcasing their skills, talent, and passion. Since it’s not a monetization method, it may vary from month to month, depending on numerous factors.
How to Apply for TikTok Creator’s Fund?
First achieve the required number of followers and views. Then follow these steps to get your TikTok Creators Fund.
Open your TikTok app and go to the account settings.
Next, open the “Creator tools” and click the “TikTok Creator Fund” to apply for the program.
How Much Does TikTok Pay Per 1000?
It pays 2 to 4 cents per 1000 views.
How Many Views Do You Need to Get Paid by TikTok?
You must have at least 100,000 views in the last 30 days or so.
Keep in mind that a hundred thousand views are a minimum. The more views you get, the higher you could earn. However, other factors determine how much you’d make each month on TikTok.
Following are the elements that determine how much you’d make from TikTok:
Number of views on the videos
The engagement level of the audience
Compliance with terms of service and community guidelines
The authenticity of the views
15 Surefire Ways on How to Make Money on TikTok
Let’s quickly move on to the list of various methods to make money on TikTok:
Selling Direct-to-Consumer Products
If you have a 10 or 15 years old in your house, the kid would know the top TikTokers in the country. Nowadays, kids don’t know the TV stars and film celebs. Instead, they have favorite YouTubers and TikTokers.
Since TikTok is a short video platform that attracts an audience ranging from 12 to 60 years old, it has gotten so much attention lately. The TikTok demographics provide brands with loads of opportunities to sell directly to consumers.
Brands could potentially start their TikTok accounts or opt for either running TikTok ad campaigns to sell directly to the consumers. When a brand uses a platform like TikTok and connects with the potential audience, it widens the brand’s social media reach. This removes the middleman, but it also builds a relationship between the brand and the potential customers.
Reselling Fashion Accessories
You might think of TikTok as a platform to watch entertaining or funny videos, but it has gotten much bigger. Since TikTok has a massive audience, it has created business opportunities for brands, entrepreneurs, and almost everyone.
You may or may not have seen this, but many TikTok users are selling clothes and accessories on TikTok. TikTok may not have the transactional facility to carry out the selling and purchasing of products. Still, things seem to be working out for many.
One of the ways to make money on TikTok could be reselling fashion accessories, such as clothes like men’s leather blazers, jackets, suits, jewelry, makeup, and other relevant products. However, you may have to create a TikTok account dedicated to selling those items. Otherwise, it won’t work out. For example, you can’t use your same TikTok account for cat videos and selling clothes.
Promoting Songs on TikTok
Once you’ve managed to gain a sizeable audience on TikTok, there will be many monetization opportunities waiting for you. One of those opportunities would be promoting songs of indie singers.
Many indie singers who release their singles reach out to TikTok influencers and pay them to use their songs in their videos. Plus, TikTokers often tag them in the video description on TikTok. Thus, they also get promotions along with the song.
I have been noticing song promotion tactics for the last three years or so. It’s a win-win situation for both parties. The TikTok influencer gets paid a good amount for a 15 or 30-second video. The singer gets to promote the songs without spending hundreds of thousands of dollars on traditional marketing channels.
Hiring Micro-Influencers Over Superstars
Do you know celebs get paid millions of dollars to post on Instagram? According to Influencer Marketing Hub, Kendall Jenner is among the top 10 highest-paid celebs for publishing a single Instagram post. The article revealed that she could charge up to half a million for a single post on Instagram.
Most of us don’t have that kind of money to spend on influencer marketing. However, TikTok is a great platform for hiring micro-influencers over TV celebs. These TikTok influencers have an engaged audience, but they are also quite affordable compared to top-tier global celebrities.
Remember that it won’t happen on a whim. You can’t just download TikTok and start finding a TikTok influencer. You must give it time before you jump the gun.
Therefore, if you’re trying to make money on TikTok, you could put yourself in a micro-influencer shoe and try to build an engaged audience to attract sponsors. However, you’ll be better off sticking to a specific niche while creating TikTok videos.
Create Sponsored Content
Have you ever seen a popular tech YouTuber unboxing a cell phone or tech gadget? Well, tech companies pay those YouTube influencers to unbox and review their products.
The same thing could work out for you on TikTok. However, the key to getting paid for your TikTok videos, you must cross a threshold. In other words, you must have a rather large followers base to attract sponsored content deals.
TikTok Creator Marketplace is the official TikTok marketplace for finding TikTok influencers for your sponsored content deals. It’s a complete TikTok influencer discovery network that provides advertisers with the statistics to find the most suitable TikToker for sponsored content.
Accept Video Gifts
One of the TikTok monetization methods is receiving video gifts. Even though it won’t work for every video or creator, it is still a way to make money on TikTok. Before we dig deeper into how it works on the platform, let’s discuss the eligibility criteria for accepting video gifts.
The creator must be 18 years of age and should have 100,000 followers. In addition, the account should be at least 30 days old with at least one public video during that period. Above all, the TikTok account must not be violating the community guidelines.
The TikTok users should join the Creator Next program to access several TikTok monetization tools, including video gifts. The creator must enable this feature from account settings to accept video gifts. Go to the “Creator Tools” to enable this feature and select the “Video gifts.” Then, turn on the video gifts.
If the video gifts feature hasn’t rolled out in your country, you could go to the “Creator Tools” and toggle on the “Video gifts” feature.
Once it’s enabled on your TikTok account, the algorithm would decide the eligibility of the TikTok videos for video gifts. Then, the audience would see a gift button next to the comment section for sending you a video gift that you could redeem later on.
Grow & Sell TikTok Accounts
Most beginners have no idea about social media real estate. Buying and selling of social accounts and channels is a common practice, and TikTok is no exception. The point is that you can grow a TikTok account and flip it for thousands of dollars.
All you need is to figure out how you can scale a TikTok account rather quickly. There is no secret to growing a TikTok account rapidly. All you need is to create a content strategy by keeping the target audience in mind. If you hit the bullseye with your targeting and creating exciting content, your TikTok account would surely take off.
Once you cross a 100,000 followers mark, you could either monetize it with Creators Fund or sell your TikTok account for a heap of money.
Manage Influencer Campaigns
If you are camera shy and don’t want to create videos for TikTok, you can still monetize TikTok. However, you won’t be under the spotlight in this situation. Instead, you’d be offering your expertise to connect creators and brands.
So let me explain how it works: one of the easiest ways to earn money on TikTok is by managing influencer campaigns. All you need is to connect with TikTok influencers in your town, city, or country and build a strong relationship with them.
If you have a solid social media follower base, it’ll be easier for you to pull this off. Influencers usually don’t like to be friends with random people unless they’re formally introduced to them for business.
Once you have TikTok influencers onboard, you could help brands and influencers strike a deal and charge a small fee from both parties for your service.
Management Services
Social media influencers rely on management services to help them find clients to work with and get their merchandise ready for them or even manage their social media profiles.
Therefore, you could offer a management service for TikTokers or TikTok influencers and charge a fee. This way, you get a chance to use any of your soft skills or a passion for earning some side money.
There are various management services you can go for. Like TikTok video editing, music discovery, social media management, merchandise management, community management, etc.
You might not be monetizing your TikTok profile, but you’d be making money from your work for other TikTokers.
Place Affiliate Links
A common yet under-utilized method of making money on TikTok is placing affiliate links in your TikTok bio. You may not be able to make a clickable link in the video description on TikTok, but the bio link works like a charm.
Experts from different walks of life use Instagram and TikTok bios for giving away freebies using short links. Replug is a popular tool for creating short links for TikTok or Instagram bio. This URL shortener offers branded URLs, custom audience clicks, performance tracking, retargeting, bio links, etc.
As far as placing the affiliate links in TikTok videos is concerned, you could insert the affiliate links in your TikTok bio. Not only does TikTok help you reach newer audiences, but it also creates chances for you to generate more affiliate sales.
Paid Collaborations
One of the ways to make money on TikTok is paid collaboration. Usually, smaller TikTokers pay influencers to collaborate with them and highlight their account in the paid video description.
Have you ever seen two or more TikTokers make videos together and mention each other’s handles in the video description? Well, it could be a paid collaboration.
Brands collaborate with TikTok influencers as well. They pay TikTokers to use their products or showcase their product in the video and cash in on the traction those TikTokers get on the platform.
TikTok Script Writing
You may have seen Fiverr gigs or Upwork projects about YouTube scripts. Well, TikTok scripts writing could be your TikTok monetization strategy. I’m not saying it would immediately work out for everyone, but you got to have a little faith when trying something new.
You need to reach out to the TikTokers in your genre or area of expertise and ask them if you could write their TikTok video scripts. You never know what happens after that. Don’t give up if the first 10 TikTokers turn you down; it won’t happen so quickly, so just keep on trying.
TikTok Video Editing
One of the secrets to winning on TikTok is creating unique, creative, and eye-catching videos. Therefore, your video editing skill can come in handy when trying to make money on TikTok. Several video editing tools can help you create content effectively
Reach out to the TikTokers and ask them if you could edit their videos. However, I’d suggest setting up your TikTok profiles and start uploading fantastically edited videos to showcase. You never know which one of these videos will go viral. All you need is to set up your TikTok profile as a TikTok video editor. Use the video description and account bio to explain what your service is.
Creating Original Music for TikTok
Many services sell original music for YouTube videos and Vlogs. Wouldn’t it be cool if you started offering premium music for TikTok? Of course, you’d need to crush it with your TikTok account to get the attention and drive TikTok creators to your music website.
Moreover, you could run TikTok ads to get the eyeballs around and make an impact. But, anyway, it’s only possible if you have a passion for music and you’re already creating music for selling on the internet.
Running TikTok Ads
Speaking of TikTok ads, it’s not something everyone around here has already explored. Most of you didn’t even know that this ad service exists until now.
The catch is that you could learn how to run TikTok ads by taking an online course and running a couple of test campaigns to brush up your ad running skills.
Once you’ve mastered the art of running TikTok ads, you could run these ad campaigns for TikTokers or brands who want to crush in on TikTok. You would surely make good money doing this.
So these were fifteen ways to make money on TikTok. I promise there are so many more out there that you should explore, but try to pick a few of these and see what happens next.
5 TikTok Influencers to Follow
Let’s take a sneak peek at five TikTok influencers and follow them to understand what separates them from the rest:
1. Charli D’Amelio
Charli D’Amelio is an American TikToker and without a doubt, the biggest TikToker in the world. As of December 2021, she had 136 million followers on TikTok. She is likewise, Charli is among the highest-paid TikTok influencers in the world.
2. Khabby Lame
Khabby Lame, a Senegalese content creator from Italy became famous for his comedic content. He lost his job in the pandemic and continued his passion which has provided him great fame. Now with 134 million followers and growing. he’s among the top TikTokers in the world.
Bella Poarch is one of the top TikTokers in the world. She has 89 million followers on the platform. Besides TikTok, she is a singer and has already released her debut single, “build a bitch” in May 2021.
4. Zach King
Zach King is a famous social media influencer, filmmaker, and illusionist based in LA, California. He started making 6-second magic videos on Vine and became a popular social media personality. Now he is among the top TikTok influencers in the world. He has over 68 million followers on TikTok.
5.Addison Rae
Famous for her dance and choreography, Addison Rae has over 87 million followers on TikTok. Plus, she is making 5 million annually using TikTok which is more than what Charli D’Amelio earns from TikTok.She has also launched her own fragrance brand. Further, she has appeared in the Netflix series and has also signed a film “Fashionista”.
How Would You Make Money on TikTok?
There are several ways to cash in on your TikTok account and get paid for making videos you love to make. However, remember that it doesn’t happen quickly, or maybe it doesn’t happen to every TikToker.
It doesn’t mean you can’t make it happen. If you have been consuming TikTok content for a while, you will notice that anybody could be a star on TikTok. All you need is to put your real self out there and do something you enjoy.
Unfortunately, making TikTok videos starts to look like a job you hate, which is unlikely to happen for you.
We shared many ways to start making money on TikTok, and it’s up to you which ones you’re going to pick and try out.
Let us know how you’d like to make money from TikTok.
Do you know which is the most popular platform globally to promote your small business?
You might think of Google or Facebook. It was true till 2021.
Google had been the most popular online platform for more than 11 years. However, in July 2010, Google Pulled ahead of Yahoo. Till then it reigned in the top spot for more than 11 years. Moreover, even Facebook couldn’t get ahead of Google. Microsoft came up with its default search engine, Bing, but still couldn’t get ahead of Google.
But things have started to shuffle. And COVID played a huge role in digital disruption.
TikTok is the new reigning champion of the internet.
Yes, you read it right.
Till 2020 TikTok was the 7th most popular internet platform. Google was on the top, followed by Facebook, Microsoft, Apple, Netflix & Amazon.
Source: Cloud Flare
But, in 2021, TikTok jumped to the top.
Now TikTok is available in more than 150 markets in more than 75 languages. The platform has surpassed 2 billion monthly active users. In addition to that, according to a report, 1 in 4 TikTok users can’t be found on any other platform.
This highlights the radical shift for your digital consumer to ‘watching’ instead of ‘reading’.
TikTok is continuously getting more popular with its trends, memes, music, and endless cultural fascination. Cloudflare’s data suggest that TikTok has become a ubiquitous part of digital consumer’s daily life.
Source: Cloud Flare
Why does your business need to be on TikTok for 2022?
TikTok is the most visited online platform with more than 1 billion monthly active users. Therefore, the platform is worth considering to include in your strategy for 2022 for growing your small business.
Its popularity is not going away anytime soon. Due to TikTok’s rising popularity among its users and small businesses, other social media platforms are upgrading their strategies to compete for consumers’ preferences. That is to say, Instagram has officially announced that it will focus more on the video content approach.
TikTok’s competitor Instagram announced the reels featured in 2020. Subsequently, Instagram’s head Mosseri admitted that their biggest competition is TikTok. He said in his video, “There’s some serious competition now – TikTok is huge”. The fact that the world’s popular social media platforms are admitting the popularity of TikTok certainly tells you the worth of the platform.
Therefore, many business owners have now started to realize the major TikTok marketing opportunities they had been missing.
Understanding TikTok Platform for Small Businesses
TikTok focuses on the user experiences through a personalised feed. Therefore, the unique user experience of the platform makes it to outstand from its competitors.
Further, the features to shoot, create, edit, customise videos with effects, sounds, and filters within the app; give users a complete experience from creating videos to publishing those. The whole journey takes place within the same app.
Moreover, the app listens closely to the feedback they get from its users. For example, if certain trends and features are popular among its users, TikTok creates the editing features accordingly to create more content. Thus, users spend more time on the platform.
Similarly, if there is negative feedback on the content or any feature, the platform quickly adjusts it to users’ likings and preferences.
In a press release by TikTok, they explained how their algorithm works. They also explained what increases the performance of your content for better organic reach. According to them, different factors contribute to the video’s performance, which includes the interests the users have selected.
The factors which contribute to the performance of your content are as follows:
User Interactions: How many people have viewed, liked, commented, shared, and followed your content? If a viewer has watched the complete video, the algorithm will consider it good content and push it for greater reach. On the contrary, if viewers are skipping your video, it will limit its reach. Pro Tip: Make valuable, trending, and entertaining content for your viewers
Video Information: The captions, hashtags, and sounds play a significant role in reaching the relevant audience. Pro Tip: Include relevant hashtags, engaging captions, and popular sounds from the TikTok library.
Device & Account Settings: This includes your language preference, location, and device settings according to your audience. Pro Tip: Add overlay text on videos, set language preferences, use integrations to drive sales.
Location of Video Viewer & Video Creator: Where is your viewer located? What are the location settings of your business account? TikTok for marketing your small business will accelerate your digital marketing efforts for your business.
Understanding TikTok Audience for Small Businesses
“Does TikTok has my target audience? Isn’t TikTok just for Gen-Z?”
These were convenient thoughts to skip TikTok from your marketing strategy. However, when Facebook and Instagram started, those were also considered platforms for ‘young’ people. Businesses didn’t see any value in promoting their businesses on these platforms. Fast forward to 2022, now these platforms serve as marketing tools for millions of businesses.
Certainly, TikTok is moving in the same direction. The platform started with Gen-Z but is now growing with every second. It is more popular than Google. Therefore, it is safe to assume, everyone is on the platform, including your target audience and potential customers for your small business.
With Facebook, Instagram and YouTube’s examples, we have seen that small businesses and personal profiles that get in early are rewarded from brand awareness to brand recognition. This also helps to establish brand credibility in the short-term and long term.
Is TikTok Marketing Right for Your Small Business?
TikTok offers you to play around with creativity and authenticity. TikTok’s algorithm offers exposure for your small business to a huge audience. This audience determines the success of small businesses it can attract.
Many small businesses gained success and grew into popular brands through TikTok. Creativity and authenticity helped them win the algorithm. TikTok has a huge audience, and the exposure it can give to your small business is not possible on any other platform.
If you want to engage the TikTok community, invest time to create valuable and entertaining content. Finding the best time to post on TikTok for your business will help you get the most engagement to the content you produce. This will help you build brand awareness and help you get new customers while retaining the older ones.
Source: Marketing Science
TikTok’s video-focused approach will help you tell your brand story in a creative, authentic and budget-friendly manner. The content produced and published on TikTok can be shared on different social media platforms while driving traffic for the sales at the same time.
How Did TikTok help Businesses Grow? [Case Studies]
TikTok is changing the marketing landscape for small businesses to grow and drive sales. Even its tagline “Don’t make Ads, Make TikToks” offers a unique strategy for small businesses to grow. Small businesses have always been looking for ways to grow. The fact is consumers are smart in detecting ads, and that’s where TikTok comes in. Every business needs a customised TikTok marketing strategy according to the goals they want to achieve and their target audience.
TikTok is always working on initiatives for small businesses to grow. Their ongoing efforts small businesses convert their traffic into sales. They even released a series titled “Small Wins” to help small businesses use TikTok strategies for their digital marketing. The series featured various small businesses from across the globe. These success stories and strategies used by small businesses are great examples for all the other business owners who want to grow their small business using TikTok.
We are sharing 4 case studies of small businesses from the tech, beauty, interior design and training industries who promoted their small business through TikTok
Acome is an Indonesian tech retailer. They provide high-tech products for electric, smart, autonomous and hybrid vehicles. For their TikTok strategy, they created content to showcase their products in a fun but relatable way. The marketing team of Acome, tapped into a wide range of formats for their video content, such as unboxing, hacks, announcements and hilarious skits. However, creativity, authenticity, and recognizable brand identity stayed consistent.
They also collaborated with TikTok creators for promoting their business while also giving creators creative liberty with the few guidelines. Their collaboration with creators, from telling a story to doing a prank just to promote their products in a subtle manner.
Source: TikTok (@Acome)
Digital marketing supervisor of Acome, Anas Prambudi, stated that they combined their brand’s selling points with user’s daily life. They used the content to add value to their customer’s life while pitching their product.
Acome has now more than 290K followers and has seen a boost in their business since they included TikTok in their digital marketing strategy to grow their business.
Josh & Matt Designs is a home décor small business run by Melbourne-based duo Josh & Matt. This hobby-turned-venture started during pandemic lockdown when they were living inside a simple home with no décor. They started creating videos about the fun projects they were designing and creating for their home. What started as a simple project was discovered by the TikTok community and gained them more than 260,000 followers. Josh & Designs is now a small business that converts its traffic into buyers on its online store. It all started with TikTok.
In an interview with TikTok, they said that they started the account only to share the décor they were creating their small home during the lockdown. “During lockdown in Sydney, our home was nothing but a tiny white box. We were like; we need some art that could match our style. So, we started experimenting and creating DIYs with different types of material and showed it to TikTok, and people loved it”.
Source: TikTok (@joshandmattdesigns)
Josh & Matt were a bit apprehensive and unsure at first, but then, after a few weeks, they started seeing traction from people who were interested in their content that it turned into a small business eventually. You can apply their strategy for your small business as well to build brand recognition and sales.
Yakitori Don is a Tokyo-based chicken joint that gained its popularity through TikTok. The restaurant’s owner Hiroaki Higaki used to make videos with funny skits about the restaurant industry and life at a restaurant.
A lot of people appreciated his videos because of his relatability with people who have worked at a restaurant. Relatability and humor were the secret success formula for Yakitori restaurant. He was discovered by the TikTok community, and people started visiting his restaurant more because of his popularity.
Source: TikTok (@Higakiyakitori)
His strategy worked for him in driving more customers to their restaurant and thus increasing sales. They now have more than 184,000 followers and are now accelerating their organic success through paid media ads.
Girls That Invest is a community for women who want to learn about investing. Their TikTok strategy comprises of sharing tips, aspirational and informational content related to investments. This content helps them drive traffic to their Masterclass, online courses and podcast about investments.
Source: TikTok (@GirlsthatInvest)
Girls That Invests used BioLinks to redirect their TikTok traffic for digital products and podcasts which helped them to get to the #1 Podcast in the world in the business category.
Source: BioLink Landing Page of GirlsThatInvest
They started their TikTok journey in September 2021, and within four months, they gained 25,000 followers. Thus, driving more traffic to their website through adding relevant services in their bio link.
How to Promote Your Business on TikTok?
Develop a Brand Story
Sales and creativity are co-related.
Seth Godin once said, “People don’t buy products. They buy stories”. Your audience connects well with your brand through a story.
Have you crafted your brand story?
Your brand story can be derived from your mission and vision statements. You can strategize the content formats in which you can tell that story, such as hacks, tips, humorous content or engaging TikTok creators and community through a challenge.
TikTok community thrives on authenticity, creativity and joy. The lesser flashy ads, the more authentic and relatable feel it will give out to its users. Your brand story will be the best way to connect with your audience and can share your mission with them.
Connect with TikTok Community at all Stages of Your Sales Funnel
According to a report, 75% of US consumers want to support small businesses by promoting and buying from them. This is the best time for small businesses and brands with consumers on a human level, outside the advertising models. TikTok is the perfect place to connect with your consumers through relatable and non-flashy, budget-friendly content.
The community on TikTok is always looking for inspiration and discovering new things such as your brand, small business product and services. According to the data from TikTok, some statistics show why it is important to connect with the community.
67% of TikTok users agree that TikTok content inspired them to shop from a small business even they weren’t looking to shop
66% of TikTok users agreed that TikTok helped them to make a decision to buy something
Source: TikTok Marketing Science
Optimize Your TikTok Profile
Your target audience will discover your account based on their interest preferences. Therefore, it is important to optimize the profile with a location setting, using keywords in the info section and using the relevant link in the bio.
TikTok only allows you to add one link in the bio, but you can use Replug’s bio-link feature to link to multiple platforms and websites using a single link.
Use Hashtags
There are a lot of small business conversations already happening on TikTok. From social media tips and strategies to branding small businesses, hashtags cover an ocean of conversations. Do hashtag research for your niche and your small business. These hashtags will help you from reaching new customers to driving sales on the platform.
Source: TikTok (_tattilashes)
The view counts of each hashtag show how small business conversations are popular on the platform.
For example, #smallbusiness has 33.8 billion views on TikTok, #Entreprenuer has 12.8 billion views, #smallbusinesscheck has 10.2 billion views, #supportsmallbusiness has 3.1 billion views. The popularity of these hashtags shows that small businesses are growing on TikTok as they are already getting a lot of attention from the TikTok community.
Use TikTok Business Account
TikTok Business account is designed for commercial purposes. It is a great tool for small businesses to see how their content is performing, the demographics of their audience and analytics. The business account also offers a variety of features and tools such in-built content management platform and music library. The data and analytics feature will help you see how your audience is interacting with your content and how you can optimize for the best results.
Source: Medium (The Startup)
Increase Your Sales Through TikTok with Shopify Integration
If you are a business owner, we know your primary goal is to increase sales of small businesses. The primary goal of any small business is to increase sales. TikTok’s partnership with Spotify enables small businesses to create shoppable ads. Shopify’s integration will allow the worldwide community to buy products from small businesses.
More than 1 million users of Shopify can now promote their small business and e-commerce stores on TikTok and sell their products.
Shopify integration with TikTok will allow small businesses to set up the TikTok Ads Manager, identify their customers from the TikTok audience and drive more sales.
The process to synchronize merchandise inventories and payments for your small business with TikTok is very user-friendly. You’ll be able to create videos, ads and optimize your content for the marketing campaigns through TikTok and won’t need to be overwhelmed by video editing tools.
In addition to all these benefits, you can track the performance of your campaign through pixel setup — this will help you allocate marketing budgets accordingly while increasing your returns on investment.
Use Bio links to Drive Traffic to Other Platforms
TikTok is a great tool to drive your traffic to your website, YouTube channel, or other channels. One of the most effective ways to do this is to use bio-link to your advantage. Although TikTok only allows you to add one link in the bio, you can use Replug bio link feature to your benefit
With this feature, you can house all the important links within one link. The bio-link will divert your TikTok traffic to other platforms. This is one of the best hacks for small businesses to grow on TikTok.
Example 1:
For example, Dwayne Johnson has a bio-link on his TikTok profile which directs his audience to a home page where they can find links to all his social profiles, online shop, affiliate links to his products, and recent news and interviews.
Source: TikTok (@TheRock)
Example 2:
Similarly, Ed Sheeran uses bio-links in his profile to promote his recent song releases across different platforms and his concerts. The separate page for all his links helps his audience to listen to his latest hits on different music platforms like SoundCloud, Apple Music, Youtube etc.
Source: TikTok (@EdSheeran)
If Ed-Sheeran and Dwayen Johnson are using the power of bio-links, what’s stopping you from promoting your small business and brand with bio-links?
Bio-links is one of the most effective and essential tools to use for your sales funnel. According to a study by Parse.ly
Strategic bio-linking can increase traffic by 10%-15%
This can increase many folds if you are using the TikTok marketing strategy and re-direct the traffic to other platforms as well.
Use TikTok Ads Manager
What is the quickest way to market on TikTok? – TikTok Ads!
TikTok’s advertising platforms offer you the complete journey of creating an effective marketing campaign – from creating video ads in seconds to launching them. In addition to that, small businesses are always looking for affordable marketing tools and strategies. Irrespective of the size of your business, TikTok ads manager is simple to use and do all the heavy lifting for you, from creating video ads to adding soundtracks in TikTok Ad studio.
Source: TikTok (@Mercedesbenz)
Mercedes Benz is a luxury brand but it has been using TikTok advertising to target the viewers through challenges and TikTok Ads.
TikTok ads appear on the “For You” page. It is curated according to the interests of each user. The ads appear for almost 9 seconds. After 9 seconds the video freezes to the last frame with a clickable Call to Action.
If you include paid advertising in your digital marketing plan for 2022, then TikTok ads are one of the best platforms to invest in. You can also try Facebook ads and Quora ads as your paid marketing strategy.
Collaborate with TikTok Creators to Communicate Your Small Business
You can rev up the results of your marketing campaigns by collaborating with TikTok creators. Therefore, TikTok has a creator marketplace that gives you access and information about a diverse pool of influencers, content creators and storytellers. The marketplace will help you understand the right fit for your products and niche.
The huge following of these content creators and influencers will help you accelerate the growth of your small business. Thus, bringing you buyers for your small business. With TikTok marketplace, you can choose which content creators would go best with your brand’s voice.
TikTok is partnering with Virtual dining and GrubHub to turn viral videos into meals. Thus, the platform’s community will be able to order through the platform. This is a great opportunity for small businesses in the food and beverages industry.
Source: TechCrunch+
Longer Videos on TikTok
TikTok videos get viral because they are quick and snappy. Last year TikTok introduced the feature oflonger videos for the creators. The longer videos received over 5 billion views globally. Hence, the creators and small businesses used the feature to share long-form content such as podcasts, vlogs, and tutorials. Small businesses can leverage this feature to their benefit to increase brand awareness and customer retention.
Wrap Up:
I hope this helps you create a great Tiktok marketing strategy for your business. Follow for more strategies and updates on Tiktok Business.
TikTok is breaking the internet with its trends and videos. If you are trying to grow on TikTok, you might be wondering what is the Best Time to Post on TikTok in 2021-22.
TikTok trends move at the speed of light, and people have become stars overnight through this platform.
TikTok growth tactics are continually evolving. Therefore, it is essential to have a TikTok strategy in place.
In this article, we’ll cover what the best times to post on TikTok are? When most of your audience is online?
And How you should prioritize your content and use TikTok analytics for better growth and engagement.
So, Let’s dive in!
Why is it Important to Know the Best Time to Post on TikTok?
People love TikTok for the personalized mix of content that it has to offer for its users. The “For You” page shows the content from both big and small accounts.
However, all the personalized content on the main interface of all users is not older than a couple of days.
This tells us two things about TikTok content:
Publishing needs to be consistent and timely
TikTok trends go viral because it promotes the content timely
Therefore, for best results and better reach, you should find out the best time to post on TikTok – and it is when your audience is online.
Two things are important to understand to find the best time to post on TikTok:
Where your audience is located? (TimeZones)
When are they online?
How to Tell the Best Time to Post on TikTok?
The best time to post on TikTok is favoured by both the algorithm and your audience’s online presence.
But how can you find out? – By combining tested timings and keeping a close eye on the performance of your content to find the frequency and timings that work best for you.
What is the Overall Best Time to Post on TikTok?
Based on the frequency of your content, you can select the best time to post on any given day from this list.
Best time to post on TikTok on Monday: 6 AM, 10AM, 10 PM (EDT)
Best time to post on TikTok on Tuesday: 2 AM, 4AM, 9 AM (EDT)
Best time to post on TikTok on Wednesday: 7 AM, 8 AM, 11 PM (EDT)
Best time to post on TikTok on Thursday: 9 AM, 12 PM, 7 PM (EDT)
Best time to post on TikTok on Friday: 5 AM, 1 PM, 3 PM (EDT)
Best time to post on TikTok on Saturday: 11 AM, 7 PM, 8 PM (EDT)
Best time to post on TikTok on Sunday: 7 AM, 8 AM, 4 PM (EDT)
That said, some hours and days seem to work better across the board. Based on research and experiments by HootSuite, some days and hours bring the maximum engagement on TikTok:
Tuesday: 10 AM (EDT) | 7 AM (PST)
Thursday: 1 PM (EDT) | 10 AM (PST)
Friday: 8 AM (EDT) | 5 AM (PST)
You can use a time converter like SavvyTime to see the hours in your time zone.
How to Figure Out Your Own Best Time to Post on TikTok?
Your TikTok audience is unique to you, and your content is unique to them. Therefore, it’ll be good practice to couple your posting with tested time with ways to figure out the best times for your fans.
We will discuss how you can also figure out your own best time for posting on TikTok?
Use TikTok Analytics
TikTok analytics will provide you with tons of information about your content and followers – from where are they located to when are they most active. You can use this information also to choose your own best time for publishing.
But, how to access TikTok analytics?
Don’t worry; we’ll take you step-by-step on how to get access to analytics.
Step 1: Switch to Pro-Account of TikTok
Tap the first three dots on the top-right of the profile. This is the menu.
Tap on “Manage My Account”
Tap on “Switch to Pro-Account”
Select the type of your account. Follow the steps to complete the process.
Now you’ll be reverted to the account menu. You’ll receive an email of account up-gradation.
Now, you can see “Analytics” in your menu
Step 2: Understand TikTok Analytics
TikTok analytics will show you three tabs:
Overview: This will give you the bird-eye-view of video views, profile views and followers.
Content: This tab will show you the video metrics like views, likes, comments, average watch time etc.
Followers: This is the most helpful tab for you to determine the best time. It will show you about the follower growth, demographics, location and time when they are active.
You Are Ready to Find Your Own Best Time to Post on TikTok
Know Your Audiences’ Location
You can identify the best time to post by knowing where your audience is located and when are they most active.
Tap on the “Followers” tab and scroll down to see the territories. The tab will show the name of the country where your audience is located.
But the problem is even in the same country. Let’s say the United States have different times in different states. For example, if you are based in New York, you might be assuming your audience is on the East coast of America but people in California might be preparing for the day.
If your audience is US based, there are few things you can consider to identify your own best time to post on TikTok.
Check insights from other platforms to predict audience availability.
In the analytics image below, you can see the audience distribution of a TikTok account.
Know When Your Followers are Most Engaged
Identify when is your audience is most engaged. Click on the “Followers” tab. Scroll down to see the followers activity.
In this image, you can see the follower’s activity is almost the same throughout the week.
From this, you can tell when the follower activity is highest and from which hour it starts spiking. Choose to publish between those hours.
The information from analytics will help you find the best time to post TikTok for maximum engagement.
Know Your Time Zone
The time mentioned on TikTok is Coordinated Universal Time (UTC). Therefore, you’ll have to convert the hours according to the time zones of your audience.
You can use different time converting tools.
TikTok has global users. Therefore, you must see the time according to your audience’s time zone.
For example, 7 AM in New York is 4 AM in Los Angeles.
Generally, early morning posts seem to perform better early in the week (Monday till Wednesday), while on weekends (Thursday till Sunday), the afternoon and evening posting will get better traction.
Identify Your High-Performing Content
TikTok analytics will show you your content performance.
Click on “Content” at the top of the analytics page (Image) to see it. Now you can see the last week’s content performance.
Scroll down to see your trending videos. Each post will show more details about it.
Each post will show views, likes, comments and the total number of shares. It’ll also reveal the average watch time and where the most ideas came from.
Your key takeaways from your best performing content should e following:
What was the date and time you shared that post? You’ll find it on the top of the page under the video thumbnail.
Where did the audience come from? What is their time zone? Convert Coordinated Universal Time (UTC) into your followers’ time zone.
Once you have these points, now make a pattern.
Let’s say one of your videos performed well on Friday evening; then, it is the best time for you to post on TikTok.
Track Your Content Performance Over Time
TikTok analytics only show the data of the last seven days, and it deletes it after 28 days. Therefore, it might be a bit challenging to find accurate time since it also involves guesswork.
You can track your content’s weekly performance in Microsoft Excel or Google sheet.
Over time, you’ll have the information and see the patterns emerging between the type of content and the best hours and days to post on TikTok.
For example, your data might show you your comedy videos perform better than dance videos. Then you can focus more on the content types along with the best time to post.
Cross Check Your Audience with Other Platforms
Do you produce similar content for other platforms as well? If you have an active audience on Youtube or Instagram, these platforms can also help you identify the best times to post on TikTok.
See Instagram, Facebook and YouTube analytics for similar content and see when is your audience live, what has been the best performing content when it was published.
The chances are they’ll discover your TikTok videos on other platforms and then hop on TikTok to follow you. That’s why it is important to hook your audience and check their online behaviour across the board.
You can share your social media profiles in bio links. One way to navigate traffic from Facebook and Instagram is to use Tiktok links as Instagram bio links.
All these tips will help you understand what your audience is loving and appreciating? When are they online? When are they most engaged?
Now, once you have found out about the kind of content your audience likes and when are they most engaged, the next step is how you can use the TikTok algorithm in your favour for the identified hours and content types.
How to Use TikTok Algorithm for Your Favour?
The success of content is to get it on as many “For You” pages as possible.
It is important to know how TikTok controls what appears on the ” For You Page”?
To get better social media engagement, here are some factors discussed which make the algorithm favour your content.
Hashtags
Captions
Trending Sounds and Songs
When your audience is most active
Video Content & Editing
Location
Hashtags
The “For You” page is personalized for every user for the type of content they mostly engage with. Landing on the “For You” page is like hitting the TikTok lottery.
According to a statement issued by TikTok, using hashtags like #ForYouPage #FYP etc. does not guarantee a spot on For You Page.
Rather than using generic hashtags, the best way to optimize your content for “For You Page” is to approach things scientifically.
Tips:
Some tips to optimize your content with the right hashtags are as following:
Go to “Discover Tab”. Find trending hashtags. You can also see the performance of the hashtags you want to use.
Use the hashtags which have a fire icon next to them. Use these hashtags in your captions if they align.
Check the views of hashtags you want to use. The numbers will show which content is favoured.
Research what hashtags are trending and see if your brand fits can create content around it to be part of the trend.
Be cautious of the content practices you are being part of. You have to evaluate and see if it is the right fit for your brand else; it can backfire.
Captions
The next TikTok algorithm factor is Captions!
Unlike Instagram and Facebook, TikTok is a platform with short captions, timely hashtags and quickly digestible content.
Tips:
To get better results, keep the copy short and snappy
Include questions in your captions to lead conversations in your comments
Include jokes in your captions or add a touch of mystery to the copy
Top comments have the prime spot on the comments list. You can lead conversations as people will notice comments on your video. Just like Cori Spruiell does:
Trending Sounds & Songs
TikTok’s trending sounds and music have played a significant role in the music industry. The trending sounds play a major role in content discoverability. Using trending sounds at the right time can help you boost the views.
Tips
Here is how you can find the trending music for TikTok:
Sounds on video editor: Go to TikTok video editor. Press the plus icon at the bottom of the screen. Tap “Sounds”. Scroll through what’s trending.
Favourites: Similar to “Saves” on Instagram, favouriting a sound collects it for you in one handy spot. If you like a sound and want to use it in the future, tap on the sound under the username and tap “Add to Favorites” — it’ll come in clutch when you need it most.
Sounds your followers are listening: To find the top sounds your audience has listened to in the last seven days go to your Analytics tab (only accessible for TikTok Pro accounts) and under the Followers tab, scroll down to see the music your audience is vibing to!
When Your Audience Is Most Active
Posting content when your audience is live will help you save your content from getting lost in the ocean of content. We have already discussed TikTok analytics with the TikTok Pro Account above to see when your followers are most active.
Tips:
Go with the best time to post on TikTok slots which we have shared above
Use TikTok analytics to find where your audience is located and when are they active
Video Content & Editing
TikTok is the hub of creativity. With millions of unique video styles, TikTok allows you to represent your brand as you like.
With a strong video strategy, you can hook viewers to re-watch and share your video. The re-watches and the videos users keep coming back to tells the algorithm that your content is being appreciated and thus it rewards your content by showing it to more people.
This type of content is something TikTok is very likely monitoring, serving more of the content users are gravitating towards. It could be machine learning over personal preference that determines whether a video goes viral or not.
Tips:
Once you have the idea for a video, spend some time editing to make the format engaging for viewers. There are many MP4 editors that could help you with it
See the best performing video formats and the trends people are following
Location
Tiktok serves hyper-local content to its viewers to make a more community-oriented feed.
“Location is definitely a key factor in what videos get recommended to users on their For You pages. Having a global team has really allowed us to explore and confirm patterns in how we’re served location-based content. Because of this, there’s a lot of potentials for smaller businesses to benefit from being on TikTok to really increase brand awareness – especially if they’re trying to reach Gen Z and Millennials. ” – Lindsay Ashcraft, Social Media Coordinator.
Although location is a small variable for the TikTok algorithm, there’s no denying that users have started to see (and engage!) with content that was posted closest to them.
Tips:
Use TikTok analytics to understand where your audience is located
Convert the time zones according to their location
Use hyper-local trends to make your content more engaging
Why do Some Videos on TikTok go Viral and Others Not?
Many people have seen or heard of the “slow burn” phenomenon on TikTok — when something is posted, barely gets any engagement or reach, and then suddenly pops off on TikTok.
This timing could be 48-hours after posting or weeks later, there seems to be no rhyme or reason to it.
For now, we can assume that while videos slowly gain likes, comments, and views, the TikTok algorithm may push your video onto the For You page, even if it’s not a brand new video.
Or, a sound could suddenly get a lot of exposure, based on someone else’s video going viral, and your video that features the same sounds could get a little bump.
So even though you might not get an initial huge reaction, it’s worth waiting and keeping an eye on your video for weeks, and even months after you’ve posted.
Conclusion:
The combination of what is favoured by users as well as the TikTok algorithm define the best hours to post on tiktok.
However, with series of experimenting and testing different times of publishing by industry experts and TikTok influencers, there are some days in the week and some hours which perform better across the board.
The best time to post on TikTok is Tuesday, Thursday & Friday. Convert the slots according to your time zone and when your audience is most active. Combine the best hours to post along with the tips and tricks to hack the TikTok algorithm for the best engagement.
What is the current brand you are handling? What are your objectives? Or if there is anything you have tested for your TikTok strategy, do share.
If you want to know about more tried and tested tips on content strategy for TikTok, let us know in the comments and we would love to help!
Steps you can take to discover the best time to post a TikTok
Here’s a quick summary of the steps you can take to discover the best time to post a TikTok video to maximize audience engagement:
Get a TikTok Pro account to gain access to analytics about your content and followers.
Find out where your audience is based in the Followers tab.
Convert the global best times to post on TikTok (mentioned above in EST) to your audience’s timezone.
Discover when your followers are most engaged under the Followers tab. Then convert the time’s listed in TikTok (which are in UTC) to your audience’s time zone.
Look at post analytics under the Content tab – is there a pattern of videos performing well when they’re posted at certain times?
Track your video’s performance over time to identify trends that tell you the best time to post on TikTok.
If you have an engaged audience on Youtube or another platform like Instagram, check out the analytics to see if they can inform when your target audience is the most engaged on social media.
Most companies make the mistake of treating Youtube as a platform for self-expression and company updates…
But the truth of the matter is that Youtube is a search engine and a marketing platform — just like Google.
So most (if not all) strategies that apply to your blog also apply to Youtube.
In this article, we’ll explore the strategies listed below for branding on YouTube and show you how to adapt them to the video format.
Pick Your Niche Carefully
Do Keyword Research for YouTube Videos
Consistency is a GameChanger
Bring Out the USP of Your Product in Your Videos
Humanize Your Videos
Have Great Production Quality
Widen Your Audience Base With Collaborations
YouTube Channel Promotion
Once you expand your business across multiple channels, managing links becomes a pain. And that’s why pro Youtubers use Replug — an all-in-one link management tool. Click this link to register for free!
1. Pick Your Niche Carefully to Build A Brand on YouTube
Suppose you’re creating content in a niche you’re not familiar with.
You’ve just done some research and got a feeling that this niche might be profitable…
Well, if you’re not an expert on the topic your viewers will sense that you’re not giving real advice…
Other people interested in the niche are willing to spend money on it
2. Do Keyword Research for YouTube Videos
Once you pick a niche, find what your audience is interested in. And guess what? The best way to know about their interest is through keyword research.
Just look at the image below, Best smartphones 2021keyword can drive up to 880 visitors per month.
Over time, all these keywords can bring immense traffic.
But remember, keyword research is just the basics. To get the most out of it, you’ve to do proper YouTube SEO optimization.
3. Consistency is the Real Game Changer for Your Brand
To start with branding on YouTube, Just pick any successful YouTube channel you like and see how consistent it has been. Embedding your YouTube channel on your website can also help you gain more visibility and direct traffic to your content.
Yes, YouTube’s algorithms help those who publish consistently.
When you upload regularly, it constantly reminds viewers about your channel and eventually gives them more recommendations.
And as you know, the more practice we do, the better we become. So with every video that you make, the quality gets better.
Everyone knows about the YouTube sensation, PewDiePie.
Most people that have ever looked him up or know a bit about him will tell you that he became viral overnight after his Amnesia gameplay videos.
But the truth is, he consistently uploaded a video every day for 3 years before getting the numbers he deserved.
#1 Strategy to Stay Consistent on YouTube
To have a turtle-like consistency, follow these tips:
Schedule videos in advance with a content calendar
Produce content in batches and beforehand
Keep things simple and easy to follow
Keep the publishing rate depending upon your free time and schedule
As far as we know, there’s no ideal upload frequency since YouTube didn’t make any statements about it.
If YouTube discloses this information, everyone will start making content with no value.
Nonetheless, try uploading a video anywhere between once a day or once a month depending on your niche.
The reason for such a wide range is because different niches require different engagement rates with your audience.
For example, an educational channel doesn’t need to upload daily because their videos are evergreen and don’t go out of fashion after a few days…
On the other hand, gamers and entertainers need to upload every day to keep their audience interested and happy. And that’s because a huge part of entertainment is linked to what’s currently going on in the world.
Another consistency element is your logo. It needs to be well-designed so it can look as good in a video as it does on your shop window or your merchandise.Using a youtube logo maker, you can create a logo that looks as good in a video as it does on your shop window or your merchandise. It may not seem relevant at first, but your logo is how people recognize you, it must be consistently present in your videos and look the same wherever people spot it. Take Nike for instance – no matter where you see their content, their logo is instantly recognizable.
So consistency with both your image and how often you post are some of the most important factors, especially when building a brand from scratch.
4. Bring Out the USP of Your Product in Your Videos
YouTube has over 500 hours worth of videos uploaded every minute.
It means no matter what niche you’re in, you still have stiff competition for these precious views.
To experience success on YouTube Branding, there’s an enormous need to stand out.
In fact, this is where your USP (unique selling proposition) comes in.
It’s a unique aspect or trait about your videos that no other channel can bring.
If there is nothing different about your videos, the viewers won’t find you interesting.
Here are a few things to create and refine a solid USP for your YouTube presence and branding:
Understand the target audience, niche, and competitors to spot missing opportunities in the industry
Look at the trends and act on those that seem to be successful
Find a way to communicate your USP in subtle yet effective ways
Look at surveys and stats in the target niche to stay updated about it
If you can establish a good USP, use it to define your channel theme, style of videos, and content.
5. Humanize Your Videos and Keep Them Friendly
Unlike written content, Youtube gives you the chance to leverage the power of facial expressions and various tonalities to create highly engaging content.
But before you jump into that, keep a check on 2 things:
A. Don’t be a Professional Nerd – Speak Casually & Freely
Although some niches demand seriousness, there are many that don’t.
But no matter how formal your niche is, always add a touch of fun to sound human. Learn to speak conversational English.
After all, people hate getting advice from a robot.
B. Tell Stories To Sell Your Product
Whenever it comes to video marketing, the term storytelling often comes up.
That’s because storytelling is a powerful way to grab someone’s attention and get them to adopt your reasoning, logic, and mental frame to increase video conversions.
(And once that happens, your product pitches will be very well accepted within your brand community.)
Exposition: Your intro video is the deciding factor whether the audience will stay or skip your video. You can use a YouTube intro maker tool to make your intro video creative and engaging.
Rising Action: Creating anticipation about your video and some kind of problem that requires a video-defining action or solution
Climax: Main point of the video that can give an actual answer to the problem
Falling Action: Performing the action with your product
Resolution: The conclusion of your video with a proper ending
Back then before 2012, video quality wasn’t a problem. But now, there are a lot of people who are trying to do the same thing as you.
In today’s era, having better production quality will definitely give you an edge.
HD videos and good audio make it easier for the viewer to focus on the main topic.
They also make your videos more attractive and aesthetically pleasing.
So you should try your best to have a proper set-up with a decent background, good lighting, and looking presentable in your videos to get the most video conversion rate.
Lastly, create attractive thumbnails and have well-edited videos to make everything stand out.
Always remember, quality over quantity always gives the best results especially for branding on YouTube.
7. Collaborate with Fellow YouTubers to Widen Your Audience Base
Being a small YouTuber, gaining exposure can be life-changing.
You can find YouTubers like you who want to grow their channel and collaborate on a project.
This way you can introduce your channel to their followers and vice versa.
If these followers see some value in your videos, they’ll surely check out your channel.
You can also learn something new along the way and push yourself to be more creative and diverse.
Even big channels love to collaborate.
Back in November 2020, Thomas from Yes Theory went on a crazy adventure to Afghanistan with a fellow YouTuber Drew Binsky.
Both went on a 96-hour journey to see Afghanistan.
Although the channels featured weren’t exactly similar, they still gained each other’s exposure through experience.
With over 1.2 billion members in more than 200 countries, LinkedIn is the place to be. Whether you’re looking for side hustle opportunities, a new job, or simply want to grow as a thought leader, LinkedIn can help.
Whatever your goal, however, you’ll need to create high-quality content to stand out in the crowd. So, let’s help you create the perfect LinkedIn content strategy plan for growing your personal brand and attracting the right people to your network.
We’ll start with looking at the benefits of posting more content on LinkedIn. Then, we’ll dip into the algorithm’s working so you can create a strategy that’ll get you high reach and engagement. Finally, we’ll give you the ten steps to create your strategy along with three advanced tips to grow on the platform.
Let’s get on with it.
Benefits of having a well-defined LinkedIn content strategy
A thought-out LinkedIn strategy gives you direction. It sets objectives related to what you’ll post, how frequently you’ll post, and how you’ll grow on the network. Having such a strategy in place also means you’re carefully positioning yourself in front of your audience.
Here’s a brief walkthrough of the upsides of having a defined LinkedIn content marketing strategy
It helps you define your personal brand
A LinkedIn content strategy help you position your personal brand in a manner that you become recognized for it. With the content you post, you show your values and what you stand for. It also positions you as a subject matter expert – the ultimate goal of LinkedIn users.
It works as a content testing channel
While you can always listen to your audience on LinkedIn by reading and jumping into comments, you can also ask for their opinion yourself.
For example, you can post on a topic and test how well it’s received by your audience. If it gets a positive reaction and stirs conversation, you can tell it’s a topic worth talking about more. For those of you running personal or company blogs and newsletter, this is a good way to identify engaging topics to cover.
On the flip side, LinkedIn is an excellent channel to share the content you publish with your audience. Instead of sharing links on top of links in post after posts though, consider taking a community-building approach that’s based on value. More on this in a bit.
Tip: Don’t share any links in your post as it’ll impact your reach. LinkedIn’s goal is to keep users on their platform and a link-bearing post indicates that you’re driving people away from the network, which reduces your reach. A popular alternate to this is adding the link in your first comment. Don’t forget to write, ‘link in comments’ to alert readers.
It opens doors for opportunities
Lastly, LinkedIn is the hub of opportunities since it’s where professionals and decision makers hang out. As a freelance writer, I’ve got a ton of clients come through the network. Others have found their dream jobs, and still others have connect to collaborate on podcasts, co-marketing opportunities, and much more.
Understanding the LinkedIn algorithm
Before you go on to create your LinkedIn content marketing strategy, here’s the quick look at how LinkedIn algorithm works. Knowing this is essential so you can create content that works with it, rather than against it.
Here goes:
The LinkedIn algorithm favors relevancy over recency/freshness. This means the more audience-relevant content you create, the better. It’s why we’ll start working on your strategy with a target audience survey.
The algorithm loves community and relationship building. It’s why it shows you content from people you know, share interests with, and engage with. Translation: be sure to engage with people in your target audience.
The algorithm also favors hashtags and going niche. Pete Davies, LinkedIn’s Senior Director of Product Management explains that going deep into topics stirs conversations, which the algorithm prioritizes. Hence, an important step in strategizing your content for the platform involves niching down.
There’s more on the algorithm too. But, instead of bundling it here, I’ve added the details in relevant sections below so you can better understand its application.
How to create the perfect LinkedIn content strategy in 10 simple steps
Ready to learn? Let’s take things step by step.
1. Start with learning about your audience
As discussed, LinkedIn prioritizes content from the people you interact with. To put it another way, your target audience will only see your content if they interact with it regularly.
One way for that to happen involves you engaging with them. This way, they’ll want to return the comments you make – thanks to the law of reciprocity (a person is likely to return something you do for them).
Another way to get their attention is by posting content that’s valuable for them. This brings us to researching your target audience. If you’re new to LinkedIn, you won’t have much data to pull from your analytics to learn about your intended audience.
So what now? Think of who your ideal audience is and survey your competitors’ audience to create your audience profile. As you spend time on LinkedIn, take insights from your analytics to refine this profile and create increasingly relevant content to attract the right people to your profile.
2. Define your brand
Your goal here is to answer the following: how do you want to position yourself on LinkedIn? Students, for example, can position themselves as learners, sharing what they’ve learned or read. Content managers, on the other hand, can show themselves as experts, sharing their experiences and tips on content creation, distribution, and more.
Now, to get you to work: an easy way to go about creating a personal brand is to ask your colleagues and friends to define you in a few words. Traits that most of these people use to define you can help you define your brand. This way, you can be true to yourself and create an authentic brand as well.
Plan to dive deep in personal branding by creating a logo and brand fonts and colors? Excellent. You can get a professional logo made or use a logo maker.
For the fonts you choose, make sure they’re easy to read. As for the colors, pick ones that define you while also going into color psychology to understand the kind of impact your preferred colors have on your audience.
3. Set a goal for yourself
With your personal brand ready, let’s get into goal setting mode.
Start by asking yourself: what do you want to achieve from LinkedIn? Typically, the answer to this lies somewhere among these pointers:
Grow your network and with it your opportunities
Distribute content to get in front of the right people
Position yourself as a go-to person of authority on a niche topic
Either way, relationship building is the approach to take. Why? Because all opportunities, and networking, even thought leadership are based on strong relationships. On top of that, the LinkedIn algorithm also favors relationships.
To this end, set a goal to offer value. The more value you offer, the better your audience will respond to the content you share until they start seeing you as an expert.
With this out of the way, set yourself some numbers-based SMART goals too. Case in point: I want to grow my LinkedIn followers to X by posting Y times in [specified time].
4. Niche down to a few topics you want to talk about
To position yourself as an authority, you need to niche down to a few topics that you’ll talk about on LinkedIn. If your content’s subject is all over the place, people won’t instantly recall you as an authority on something. We’ve also seen how the algorithm favors niche content. So there’s that too
For example, Bryan Kelly talks about the art of reading with his network:
Similarly, Camille Trent talks about all things content:
Hence, an action step for you here is to take a piece of paper and brainstorm on topics you can talk about. Don’t filter just yet. Create a list, then tally the topics with how likely your audience is going to like them. Once you do that, your list of topics will automatically chop. From there, narrow down to a topic that you’ll create content on for LinkedIn.
Remember to go deep into the topic. That’s how you’ll use your hashtags too (#projectmanagement instead of #management). Speaking of which, LinkedIn recommends you use no more than three hashtags.
5. Outline a writing style
Identify your content style including tone and voice. Do you want to sound helpful or smart? Or, do you want to keep things light-hearted and humorous in your LinkedIn Posts? Whatever you settle on, don’t deviate far from your original self since it’ll be tough to keep up with a fabricated voice.
Keep in mind: A strong brand has a strong voice. For example, my brand is against swear words. So there are none in my content. If someone from LinkedIn hops on a call with me, they won’t hear me swearing there too.
6. Determine the angle your LinkedIn content will take?
A solid angle helps you set apart from the noise on the platform. So ask yourself: will you tell stories? Do you plan to cover case studies or trending news? Or, do you want to explain your point with examples?
Case in point: Here’s Eddie Shleyner with his storytelling chops on LinkedIn:
Whatever you finalize, keep things human and actionable.
Tip: I don’t recommend creating a year’s worth of LinkedIn content in one sitting. Create a week or month’s content. See how your audience reacts to it. Determine what gets the most attention and what doesn’t attract engagement. Create the next batch of content based on these takeaways.
7. Decide on the visual aspect of your LinkedIn brand
You can always stick with text-based LinkedIn posts. However, it helps to keep in mind that posts with images get 2x the comments that text posts get.
Videos, on the other hand are five times more likely to get comments than text posts. So, in this step, determine what content format you’d like to create for LinkedIn.
You can always start off with text posts, then diversify your content formats. Or, you can start strong by creating a video marketing strategy for the platform. This could be as simple as using GIFs to stand out in a busy LinkedIn feed as James Laurain does.
Or, you can create branded LinkedIn carousels or videos. Here, you’ll find the brand colors you’ve worked on useful as it’s best to create all your visual content using your brand colors and fonts to create a recognizable, signature style.
That said, another LinkedIn content format you can tap into are LinkedIn Stories. For this ephemeral content, brainstorm ideas for sharing behind the scenes content.
Perhaps you’re shooting a new video and you can share a picture of it. Or, you can record yourself with a quick tip/food for thought for the day. Sharing snaps of your lunch or midday snack are also good ideas to engage your audience via Stories. Whatever your approach is, just make sure you’re using a high-quality online video editor to have superb video content.
8. Create an engagement plan
Next up, work on your engagement plan. Since the algorithm favors engagement, you can’t ignore this step or put on the backburner.
Your plan here is going to be two-fold:
Firstly, figure out how you’d engage with others
Begin with setting up a goal of leaving X comments daily. Aim to drive conversations by sharing your experiences or asking questions in the comments.
At the time of writing this, the LinkedIn community is speculating that the algorithm loves comments that get others to engage. For example, a comment is long enough (but not fluff-ridden) to trigger the ‘see more’ option and others click it to read it – signifying engagement. Comments that get likes also tell LinkedIn that you’re offering value to your readers, hence, boosting your content’s reach.
Secondly, plan how you’ll drive engagement to your content
Of course, commenting on other’s content does part of the job. For the remaining of it, the following tips will help: tag relevant people or brands to get them to engage with you (less is more when it comes to tagging), post on times when your audience is active, and ask questions as Mo Hassan does at the end of this post.
If you’ve done your homework on understanding your audience well, you’ll be in a better position to create content that’s relevant to your audience, therefore, growing your engagement.
With that out of the way, aim to rake engagement within the first 60 minutes of posting. The quicker people engage with your content, the faster the algorithm picks up their interest in your content and increases your post’s reach.
9. Know how to format your content on LinkedIn
This is critical. Content that looks easy to read is content that gets read. Formatting your LinkedIn content right makes it visually appealing to read and engage with.
The following tips will help you format your content right:
Break text domination by adding color with relevant emojis. And, before you say emojis aren’t professional, know that they make your writing human. And, whether it’s LinkedIn or Twitter, you’ve got to show your human side.
Tip: Use a brand emoji like Morning Brew has come to be known as coffee cup emoji. ☕
Make friends with whitespace. To this end, add spaces between your lines.
Each paragraph in your 1300-character long post should be no longer than two sentences. Three at most.
Use bullet points to change sentence-based text format. But, remember to keep them short to make them easy to read.
Mix sentence length. Long sentences are boring to read. Short sentences are digestible. Since you can’t do away with long sentences all together, consider mixing short, mid-length, and long sentences.
10. Settle on a publishing frequency and stick to it
You can learn what suits your audience best by checking your analytics. For starters, however, Tuesdays and Thursdays between 8 am and 2 pm are good posting times for LinkedIn. This varies by industry though. So, again, testing your posting times helps.
What’s more, plan to be regular so your audience sees you regularly on the network. For the posting frequency, show up at least weekly. Four times a week is a good starting goal. This consistency in showing up, posting content, and engaging on LinkedIn regularly is key to success on the network.
Keep in mind: it’s okay if you miss a post or two. Continue engaging with your audience’s content if you can. In this way, you’ll still be showing up and adding value.
Also, remember that it’s easy to get carried away and end up scrolling for hours through LinkedIn. When you’re posting stick to the important actions that add value and avoid wasting time. You can use an hours tracker online app to make sure you stay on track.
Advanced LinkedIn content strategy moves
Once you’ve grown your followers and have a solid grip on your audience and what engages them, you can try these three advanced LinkedIn engagement tactics:
1- Create a branded hashtag
A custom or branded hashtag is one that you create and grow as your own hashtag on the platform. Erin Balsa, for example, posts content under #erin100. Balsa’s agenda is to post hundred content marketing tips using this hashtag.
The plus side to this is that LinkedIn articles get ranked in search, earning you eyeballs outside of the platform. And, if the content is absolute goodness, you can grow your followers further.
Question now is: what should you write about? You can always tweak content that you’ve already published and share it as LinkedIn articles. Or, you can work from scratch. Test the topic you want to cover by writing it out as a post. If it gets good response, go ahead and add details to it, turning it into an article that your audience will be interested in reading.
3. Go live
Live video on the platform gets 7 times the reaction and 24 times more comments than posting native video according to the horse’s mouth. This makes LinkedIn Live gold. Is there a post that’s gotten excellent engagement? Take that topic and discuss it live. Or, ask your audience what they’d want to learn from you and do a live video on it.
Looking for inspiration? Sarah Noel Block is great at hosting guests on LinkedIn Live.
Wrapping up
Tapping into LinkedIn can feel overwhelming in the start. But, that’s true for any social network you want to grow your personal brand on. So I’d say you put that overwhelm aside, create your content strategy and start using the platform. You don’t have to aim for perfection. Aim to get started, be consistent, and learn. Things will take off from there.
So what are you waiting for? Grab a sheet of paper and get to work.
Garnering traffic to your website, regardless of the niche, is always an uphill battle. And whether social media has an impact on your SEO is up for debate, one thing’s for sure ― social media can be a major source of referral traffic to your website.
In fact, social media users have grown by over 10% in the past year, taking the global total to nearly 4 billion, or more than half the world’s population. Clearly, it doesn’t lack the potential to explosively boost your website traffic.8.79% of the global social media segment is controlled by Twitter, compared to Facebook’s 72.04% or Instagram’s 2.92%
Now, whether you’re posting on social media to earn more readers for your business blog, to get your followers to check out a newly launched product, or win sign-ups for your newsletter, your goal is to get people to engage with your content and visit your website.
However, getting people off the social platform and on to your website can be a tall order, with your audience being constantly flooded with endless other engaging posts in their feed.
So, here are seven powerful ways to help you capture your audience’s attention and make them click through to your website.
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1. Determine the Right Social Media Channels
Your very first step is to do your homework about your target audience ― on which platforms do they spend most of their time and what kind of content do they engage with the most.
There’s no need for you to be active on every channel. For example, if you wish to drive traffic to a food review blog, investing all your efforts in posting quality content on Instagram, Facebook, and Twitter will likely fill the bill. Conversely, if you wish to drive traffic to your B2B SaaS blog, focusing on LinkedIn and Twitter makes more sense.
The last thing you want is to waste your efforts by focusing on the wrong channels where you’ll find little-to-no engagement and thus, a negligible bump in traffic at best.
So, if you have a customer base, ask them what social networks they prefer or use the most. Analyze your top competitors’ strategy. Which platforms are your competitors leveraging? Rather than guessing, use data to determine the right channels for successful social media marketing.
2.Craft Persuasive Titles for Your Social Posts
Headlines can make or break your click-through rate. Whether you’re posting an Instagram story or sharing a quick tweet, always keep in mind the three C’s of great social copy: creative, concise, and conversational.
The title of your post is your audience’s first taste of the actual content, so don’t shoo them away with an unexciting or “clickbaity” title.
While it’s a good idea to keep the headline as crisp as you can, crafting a narrative title typically boosts click-through rates. You can include a couple of benefits of clicking-through to your website, some surprising statistics, or an intriguing question the answer to which they’ll find by clicking on your link.
For instance, if you’re posting an article titled “How to Improve Your Customer Retention”, instead of copy-pasting the same title in your tweet, write something like “Want to build long-lasting relationships with your customers? Here are five battle-tested customer retention strategies!”. Clearly, the latter one invites more traffic as it’s conversational and leads with a gripping question.
Pro tip: if you’re using a tool like Missinglettr, which can write social posts for you, it’s worth it to go in and change the post’s titles to make them more human-friendly and appealing compared to what an AI tool can do.
3.Go All Out With Visual Content
Whether it’s Facebook, Instagram, Twitter, or LinkedIn, effective social media marketing is all about posting visually stunning content ― high-res photos, illustrations, infographics, GIFs, and videos ― consistently.
You may not think of Twitter as a visual-first platform, but Twitter’s internal data shows people are three times more likely to engage with tweets that include visual content.
Modern social media users prefer and can’t get enough visual content. Even if you’re not redirecting followers to mouth-watering pizzas or ravishing undergarments on your website, uploading high-quality images with a caption is always better than plain text.
In short, if your content doesn’t catch your audience’s eye, they won’t bother to stop scrolling and click through to your website. So, strive to post striking visuals that people can’t help but pay attention to.
Also, don’t use images that are clearly free stock photos. Create original high-quality visuals or if you’ve transitioned to a remote working company (thanks to the pandemic), then hire a remote designer to help you create visually appealing social content ― don’t cut corners when it comes to quality and originality.
4. Use Custom Branded Links
Your website’s URL you link to can often be long and convoluted, making it visually uninviting for your followers. To make your links more inviting and clickable, customize them to make them shorter and also branded.
That is, use a custom URL shortener to create short links (an abbreviated version of the page domain) as it’s an excellent way to keep your branding consistent, boost link trust, and consequently, increase click-throughs and website traffic.
What’s more, a shorter link takes up fewer characters in tweets (where you’re limited to 280 characters), leaving you with more room to craft persuasive titles and exciting captions.
5. Have a Clear Call to Action
What do you want your followers to do when they stop scrolling to check out your post? Make it clear as to what action you want them to take.
If you want them to check out your latest product catalog, tell them that with a direct phrase like “check out our latest fall collection”, and include a link to your catalog page.
Likewise, if you want your audience’s opinion on something, just ask them to drop a quick comment. In essence, a clear call to action (CTA) is a tried-and-true way to boost content engagement and drive click-throughs to your website.
6. Post at the Right Times of the Day
Once you have great content to post, it makes sense to determine the ideal time to pull the trigger. After all, what’s the point of great content if your followers aren’t around to see it?
Sure, you’ll get some impressions and click-through if you post without thinking about the time, but that’s not how you’ll extract the most juice out of every post.
Timing your posts on social media does have an impact on the traffic you generate, and you must try to get your message across when the bulk of your audience is active.
Source: TrackMaven
To work out the best times to post on each channel, start by looking at what times and days you get the most engagement presently.
For Twitter, head over to ‘Twitter Analytics’ and sort by ‘Top Tweets’ to determine your best-performing tweets. Analyze the time and days when you get the most engagement. Use a free tool like Followerwonk to quickly figure out what time of day your audience is most active.
Likewise, for Facebook, head over to the ‘Insights’ tab to understand when you get the most reach and likes. It’s also a good idea to run some tests to see when your audience is most engaged and likely to click through to your website. Once you find a pattern, schedule your content accordingly on each channel.
Moreover, by sharing your content multiple times across each platform, you allow each post to get the maximum possible engagement from your audience. So feel free to post the same link twice or thrice, spacing the posts apart a week or two.
However, don’t risk annoying your audience by posting too frequently, or by posting the same piece of content more than thrice.
7.Deliver What You Promised
Finally, don’t let your audience down when they land on your website. Your post ― with its compelling title, stunning visuals, and inviting CTA ― should lead your followers to a landing page on your website that truly delivers on your post’s promise.
For example, if you share a link to your blog post on Facebook that’s captioned “How to bake an eggless dutch truffle in less than 60 minutes”, then your followers should be able to do that once they click-through to your website and read the post.
Because if you don’t deliver on your promise, you can’t expect people to trust your brand and click-through to your website again. So, make sure to meet your audience’s expectations with quality content that leaves them satisfied and helps you achieve your marketing goals.
To conclude, all the seven ways outlined above have the overarching theme of building trust and adding value to your followers’ social media experience. The more effectively you get it in front of your audience’s eyes (with stellar visuals, branded links, etc.), the more credible you’ll appear, which, in turn, will result in more click-throughs to your website.
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