Category: Retargeting

Read blogs on retargeting strategies, tools, and campaigns. Learn how to re-engage audiences and boost conversions.

Winning retargeting strategies, factors, KPIs & more

Sr.	Strategy	Description	Key Focus	Targeting Method	Primary Objective
1.	Site Retargeting	Targets users who visited your website.	User’s past website visits.	Uses website tracking and cookies.	Encourage return visits and conversions.
2.	Onsite Retargeting	Targets users while they are actively engaged on your website.	User’s behavior and interactions on-site.	Customizes content or ads based on on-site activity.	Enhance on-site experience and guide users to actions.
3.	Search Retargeting	Targets users based on their past search behavior, including search queries and keywords.	User’s past search activity.	Uses search engine data and keyword targeting.	Reach users with tailored ads aligned with their interests.
4.	Contextual Retargeting	Displays ads on contextually relevant websites or platforms.	Alignment with users’ prior engagement.	Matches ad placement with users’ previous interests.	Encourage users to return and convert based on context.
5.	Social Retargeting	Targets users on social media platforms who have previously interacted with your brand or website.	User’s past social media engagement.	Uses social media platform tracking.	Reinforce brand awareness and encourage social media engagement.
6.	Conversion Retargeting	Focuses on users who have completed specific actions on your website, such as making a purchase or signing up.	User’s past conversions.	Tracks completed actions and leverages user behavior.	Encourage further conversions or upsells to engaged users.
7.	Email Retargeting	Involves sending follow-up emails to users who have abandoned specific actions on your website, such as incomplete purchases or registrations.	User’s past email interactions and abandonment.	Targets users through email campaigns.	Re-engage users and reduce abandonment rates, driving conversions.
8.	List-Based Retargeting	Customizes ads for users based on specific lists or databases, such as email subscriber lists or customer databases.	User’s past interactions and segmentation.	Utilizes existing customer lists and segmentation data.	Personalize content for existing contacts and nurture relationships.
9.	Cross-Channel Retargeting	Re-engages users who have interacted with your brand across multiple marketing channels and platforms.	User’s multi-channel behavior and interactions.	Combines data from various platforms to create a unified strategy.	Deliver a cohesive and personalized user experience across channels.

Most small and mid-sized businesses spend tens of thousands of dollars each year on advertising mediums, such as social media ads, influencer marketing, retargeting ads and search ads.

A large portion of their ad spend goes into retargeting.

We all see some ads pop up more than usual on social media. The reason is that those brands have a retargeting ad strategy in place that keeps showing you their ads.

Ready to explore what retargeting is and how you can develop a retargeting strategy for your business?

Let’s start with the basics.

What’s a retargeting strategy?

A retargeting strategy refers to the tactic a brand or individual uses to re-engage the website visitor who has shown interest in the product or service and hasn’t converted just yet.

Well, to put it simply: retargeting is remarketing.

A prospect clicks on the product and goes through the details, but leaves the page without making a buying decision.

Now the brand pursues that visitor through different retargeting strategies to bring him back and motivate him to take that plunge.

Remember the ultimate goal of the retargeting campaign is the conversion.

How does retargeting work?

Retargeting allows brands and marketers to remarket the product or service to the audience that has already visited your website.

The way retargeting works is quite interesting. Digital marketers place a short piece of code called a “Pixel” in the website code, which helps social media platforms identify the same visitor to showcase ads.

Digital marketers and advertisers retarget both website visitors who have previously purchased the product and who haven’t completed the transaction.

The core purpose of a retargeting campaign is to push the buyers who are on the fence or abandoned the shopping cart for some reason.

Retargeting isn’t rocket science. Every brand or business that wants to convert visitors into paying customers has to run a retargeting campaign at some point.

What are pixels for retargeting?

A pixel is a piece of code that is embedded in a website, mobile app, or email. The goal of adding a pixel to a website or other online property is to track a user’s activities. The pixel monitors user behavior and reports it to the primary source.

As a result, it opens the door for digital marketers, online enterprises, and e-commerce stores to reach out to the same audience through e-commerce retargeting.

The pixel is the backbone of a retargeting campaign. If it wasn’t for the pixel, the retargeting wouldn’t have been possible.

The pixel function is typically available on all major social media sites that include ad features for advertisers.

I hope that helps.

Now let’s head over to the cream of this article.

9 types of retargeting strategies

It’s important to shed some light on different types of retargeting strategies that are being used by marketers and brands.

1. Contextual retargeting: Increase user engagement through content relevance

Contextual retargeting involves displaying ads on websites or platforms that are contextually related to the content users have previously engaged with. By aligning ad placement with users’ existing interests and behaviors, this strategy aims to prompt users to return and convert based on their contextual inclinations.

In other words, it leverages the power of context to re-engage users, offering them content or products that are closely aligned with their demonstrated preferences. This approach enhances the overall user experience and encourages higher conversion rates by delivering precisely what users are interested in within the context of their online journey.

2. Onsite retargeting: Enhancing user engagement on your website

Onsite retargeting is a powerful strategy for bloggers that involves targeting users while they are actively engaged on your website. This approach goes beyond conventional retargeting by displaying contextually relevant content or ads to users based on their on-site behavior and interactions. By tailoring the on-site experience, you can guide visitors toward desired actions, boost engagement, and ultimately enhance their overall sales.

3. Site retargeting: Nurturing your digital footprint

Site retargeting, often referred to as standard retargeting, is like leaving a friendly breadcrumb trail for users who’ve ventured onto your website but didn’t complete the journey. This strategy re-engages these visitors by presenting tailored ads as they continue their online travels.

The main goal here is to ensure your brand stays fresh in their memory and guide them back to your website to take those actions you desire, whether it’s making a purchase, signing up, or simply exploring more.

4. Search retargeting: Tailoring ads to search behavior for precise engagement

A lot of websites put up cookie notices on their websites. Companies, SAAS businesses, and blogs collect users’ data to send them personalized offers or retarget them via different channels. Search retargeting helps advertisers target users based on their interests and search behavior.

Search retargeting targets users based on their search queries and the keywords they’ve used in search engines. This strategy allows you to reach users with specific interests related to their search behavior, and tailoring ads specifically to their interests and needs.

5. Social retargeting: Boosting brand buzz & engagement on social media

Social retargeting is a social media tactic to push the social media users who liked or engaged with your content on or off the social platform. This method is useful for staying in touch with users who have left your site and keeping your brand in their minds.

It capitalizes on the extensive user base and engagement opportunities on social media platforms like Facebook, Instagram, and Twitter.

Social retargeting involves displaying ads on social media platforms to users who have previously interacted with your brand. The goal is to reinforce brand awareness, encourage social media engagement, and drive conversions by reaching users in the social environment they frequent

6. Email retargeting: Rekindling interest with follow-up emails

Think of email retargeting as a friendly reminder to users who got close to completing an action on your website but didn’t quite finish the job, like leaving items in a cart or abandoning a registration.

The main goal? Revive their interest. We send them a gentle nudge via email, reminding them about their incomplete task and perhaps sweetening the deal with incentives or useful information.

The goal is to encourage them to return and complete the desired action.

7. List-based retargeting: Personalizing content for your most engaged audience

List-based retargeting is a savvy marketing strategy that centers around specific lists or databases, like your email subscriber list or customer database. This tactic empowers you to deliver meticulously personalized and precisely targeted ads to your existing contacts and customers, all while nurturing relationships with your loyal audience.

The beauty of list-based retargeting lies in its ability to ensure that your marketing messages are finely tuned to the preferences and behaviors of those who are already well-acquainted with your brand and offerings. It’s a powerful tool in your marketing arsenal for maintaining and enhancing engagement with your established customer base.

8. Conversion retargeting: Revive your prospects

Conversion retargeting refers to targeting the audience who has taken an interest in your product or service and is probably on the fence to make the purchase. This strategy is effective for companies and entrepreneurs with longer sales cycles because it allows them to target customers who are familiar with your brand and are more likely to make a purchase.

Related:Conversion Pixels 101

9. Cross-channel retargeting: Win with the omni approach

Cross-channel retargeting is a form of retargeting that involves targeting the audience on another platform using the data. Advertisers use targeting data from several sources, which allows them to reach their target audience no matter what device they’re using. Moreover, it helps them meet the audience that visits their website or shows interest in the products.

Note: There are several retargeting strategies that digital marketers implement over time, but all of them aren’t necessarily used at once.

How does Replug help with retargeting?

One of the key features of the Replug-link management solution is “Link Retargeting Pixel“. You just need to copy your pixel code from your favorite social platform to Replug. Create a short link and with each click on the short link, you will add those visitors to your custom ad audience. Thus, helping you reduce ad costs and build custom audiences through social and cross channel retargeting.

How to create a perfect retargeting strategy?

Retargeting ad campaigns requires a strategic approach and discipline to run them successfully. To reap the benefits of retargeting, it’s necessary to design a strong strategy.

We have researched and combined a number of factors that should be considered when you are in the planning phase.

Let’s go over these key factors.

1. Capitalize on the existing customers

Existing customers are a great asset to any business. Remarketing to existing customers is an excellent approach to get repeat business.

Customers who have previously purchased from you can be shown personalized adverts, such as offering them a discount on their next purchase or displaying them relevant products they might be interested in.

This technique works well because it focuses on those who are already familiar with your brand and are more likely to convert. It can also help boost customer lifetime value and promote customer loyalty.

2. Target specific website URL visitors

Most conversion optimization experts closely track their website visitors’ behavior. Visitors who have visited specific pages on your website are targeted with this retargeting tactic.

For example, if someone visits your website but does not buy anything, you can retarget them with advertising relating to the product they looked at.

The reason it works is that it targets those who have expressed an interest in a certain product or service on your website. It can also assist you in determining which pages on your website are most efficient at converting visitors.

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3. Distribute the audience for better targeting

Understanding the audience is a digital marketer’s superpower. The better you understand your website visitors, the higher the conversion – no doubt about it.

Categorizing your retargeting audience into multiple categories based on their website behavior and creating personalized offers could make an impact.

For instance, a digital marketer can separate site visitors who added the products to their cart but did not check out from those who visited your website but did not add anything to their cart.

It gives the digital marketer a chance to send a follow-up email to these potential customers that are more likely to result in conversions.

4. Try an action-based targeting strategy

Since you already know that understanding your audience is the key to improving your conversion rate, the action-based targeting strategy will take your campaign to the next level.

Experiment with an action-based targeting technique, which entails targeting people based on their behaviors on your website. For instance, you can retarget people who have downloaded a checklist or ebook through your opt-in bribe.

It’s an effective retargeting strategy as it focuses on people who have expressed an interest in your product or brand.

5. Improve on-page visitors’ engagement

This strategy revolves around improving the user experience on your website in order to attract users to interact with your business.

Brands, affiliate marketers, and digital marketers use opt-in forms to encourage people to sign up for their email newsletter, invite them to receive push notifications to the website visitors, and engage on social media to drive traffic to their website.

Website visitors’ engagement has never been this easy. Now businesses can incorporate a chatbot into their website to answer prospects’ queries.

It surely increases on-page visitor engagement and boosts the likelihood of visitors converting into subscribers or paying customers.

6. Reach out to a custom audience

Custom audience isn’t an alien concept for digital marketers, especially Google and Facebook ad experts. This retargeting strategy involves developing a specific audience based on your existing consumer data.

Identifying the audience who has already purchased from you and targeting them with personalized ads could be a game-changer. The custom audience plays a vital role in running ads to a specific audience instead of a wider audience.

Most social media and advertising networks allow you to create or use your custom audience for campaign targeting.

Brands and entrepreneurs try to make the most of their ad spend. Therefore, they try out different ways to advertise as well as find a more niche audience.

One of the best ways to target a custom audience is to advertise to relevant email newsletter readers.

7. A/B test your retargeting ad strategy

A/B testing refers to the comparison of two versions to find out which outperforms the other. The A/B testing technique is used in link management, social media image ads, blog featured images, YouTube thumbnails, and several other places.

It involves testing different versions of your retargeting ads to see which ones perform better. For instance, digital marketers test different ad copy, images, or calls to action to find out which one results in more clicks, engagement, or conversions.

When it comes to benefits of A/B testing your retargeting strategy, you can easily comprehend which elements are most effective at driving conversions or getting more engagement.

8 ways to make your retargeting strategy stand out

Developing a retargeting strategy involves a lot of brainstorming before you move forward. It’s necessary that you’re sure and confident about the route you’re taking to pull this off.

To help you make better decisions regarding establishing and implementing a retargeting strategy, here are some tips in this regard:

1. Retarget the audience with a discount:

Discounts attract both prospects and existing customers. Create a discount offer and retarget the audience that has shown interest in your products.

2. Target people opening your emails:

The email newsletter data is crucial to your digital marketing success. Use your email newsletter statistics to drive interested readers to your offers. It could move the sales graph upward within a few days.

3. Remind checkout abandoning visitors what they’re missing out on:

When you have insights into your shopping cart abandonment, go find the email addresses of the visitors who left the checkout process and went ahead with the purchase. Reach out to them via email or social media ad and tell them what they have been missing out.

4. Exclude converted visitors:

Retargeting doesn’t necessarily mean retargeting everyone. Don’t bother the already converted audience right away. Instead, give it some time before you reach out to the same audience who has just bought your product or service. You won’t want to irritate your paying customers.

5. Use influencers’ testimonials:

Influencer marketing is an underpriced marketing strategy. A lot of brands use social media influencers to attract, engage, and convert like-minded audiences into paying customers. Furthermore, influencers’ testimonials about your brand could be used to remarket your product.

6. Upsell to existing customers:

Retargeting the existing audience could turn out to be a useful hack. Upselling means offering a product to the customer who is buying your product or has already bought one. Since these customers already trust you, they might as well pay attention to your offer.

7. Retarget based on events:

One of the retargeting strategies brands and entrepreneurs could try out is to remarket to the audience that has initiated a talk or participated in the event. For instance, if you host a free webinar on Facebook ads and a group of people sign up and show up webinar. You could later reach out to them via email or connect with them via a meeting scheduling tool and offering them your paid training on Google ads

8. Exclude visitors spending less time on the website:

Site engagement is a huge conversion factor. If your website has a high bounce rate, then it may have low visitor engagement. A retargeting campaign could also revolve around the visitors who spend more time on your website. All you need is to exclude the visitors who land on your website and leave within ten seconds or so.

What are the KPIs for retargeting ads?

Retargeting is an ad strategy in which advertisers target the audience who have previously interacted with a website. The purpose of a retargeting campaign is to reach out to the segment of the audience that is more likely to convert into paying customers.

Advertisers use key performance indicators (KPIs) to assess the efficiency of retargeting campaigns. Here are some of the key performance indicators for retargeting ads:

1. Cost per click (CPC):

It’s an ad metric used to measure the cost of each click on an ad. Advertisers use CPC ads across different ad platforms.

2. Cost per acquisition (CPA):

It’s an advertising metric advertisers use to measure the cost of acquiring a new customer through ads.

3. Click-through rate (CTR):

Click-through rate is an engagement metric that measures the percentage of users who click on the ad after seeing it. CTR is used in email marketing, direct ads, PPC, and affiliate marketing – almost everyone in online marketing where clickability is a factor.

4. Return on investment (ROI):

ROI is a metric that calculates the revenue generated by a marketing or advertising campaign compared to the cost involved in it. ROI plays a vital role in setting the direction of the retargeting ads campaigns.

5. Lead generation:

Lead generation is a process in which a website visitor completes the action and it gets recorded as an event. For instance, a PDF ebook is downloaded by a visitor and offered as an opt-in bribe for an email newsletter. Retargeting ads could be intended to generate leads for a business.

6. Abandon cart rate:

It’s a metric that measures the number of website visitors who abandon their shopping carts after visiting the sales page and starting the buying process.

7. Conversion rate:

It’s one of the discussed sales metrics in the digital marketing world. The conversion rate measures the percentage of website visitors who take the desired action and complete the transaction. It could be a sign-up to a newsletter, buying a product, or downloading a file.

These are some of the most commonly used key performance indicators in digital marketing. Therefore, these KPIs have a significant role in making a retargeting ad campaign a success.

What are the pros and cons of retargeting?

Retargeting advertising strategy has been around for a while. No wonder more and more advertisers are adopting this ad strategy, which makes it worth paying attention to for everyone learning digital marketing.

Let’s discuss the pros and cons of retargeting:

Pros of retargeting

1. Better conversion rate:

Targeting website visitors who have shown some interest in your products takes you one step further. The reason is that the chances of conversion increase as they have already interacted with the brand. Most brands are likely to see a better conversion rate when retargeting to an existing audience.

2. Brand positioning:

Brand positioning means how a brand positions itself in the customers’ minds. Advertising to potential customers who have seen your products before creates brand recognition. A lot of customers take action when they see an offer multiple times, especially when there is an urgency involved in the offering.

3. Sifting the audience:

When a brand retargets to a specific audience, it sifts through a large portion of the population and focuses on the segment of the audience that is more likely to convert. No doubt that retargeting reduces ad wastage on audiences that may take any action on your offer.

4. Increase the ROI:

One of the perks of a retargeting campaign is that it double-downs on a specific audience, which leads to higher returns on investment. Such an outcome may not be possible with broad audience targeting.

5. Personalized offering:

Tailoring the offer for a specific audience leads to more attention through clickability, engagement, and conversion. One of the benefits of retargeting is to tailor ads based on users’ past interactions. It helps advertisers provide a relevant offer that resonates with the audience.

Cons of retargeting

1. Learning curve:

One of the biggest disadvantages of retargeting is that it has a steep learning curve. A beginner advertiser can’t start a retargeting campaign out of the blue. It does take time for a newbie to learn this advertising technique before this person finally hits the bullseye.

2. Limited ad reach:

Since retargeting is all about focusing on a specific group of audience, it could potentially decrease the overall ad reach. In some cases, retargeting could significantly decrease the revenue if the offer isn’t ideal or the retargeting campaign settings aren’t spot on.

3. Dependency factor:

Retargeting can surely turn things around if done right. However, it’s dependent on external forces, for instance, user behavior is a huge factor that sets the direction for a retargeting campaign. So retargeting campaign’s effectiveness relies on how users take action or behave on a specific platform, which might be an issue for some people.

4. Potential ads overexposure:

One of the cons of retargeting ads is that they’re shown to the audience over and over again. The chances are, that some of them get annoyed by the ads and decide not to see that ad again. It could potentially affect the reach of your retargeting ad campaign.

FAQs about retargeting

Let me answer some of the popular questions about retargeting:

Is retargeting cheaper than advertising?

The likelihood of a retargeting campaign being cheaper than normal advertising is high because a normal ad campaign is broader in targeting as compared to focused targeting in a retargeting campaign.

What are the channels for retargeting?

There are various channels for retargeting, such as:

Facebook ads
Google ads
Quora ads
LinkedIn ads
Adroll ads

Which audience is used for retargeting?

A retargeting campaign is intended for the audience that has already visited our website but never converted just yet.

What is a good CTR for retargeting ads?

A good CTR varies from industry to industry. However, it’s been seen that a good CTR for online ad campaigns is between 1% to 3%.

What is negative retargeting?

A negative remarketing campaign means excluding a segment of the audience from the retargeting campaign or creating an ad in the campaign that won’t be displayed to some of the members of the campaign.

Is retargeting inbound or outbound?

Any form of online advertising is basically an inbound campaign. Since retargeting is running ads to a specific audience, it’s safe to say that retargeting is inbound.

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October 17, 2023

Conversion pixels 101: Optimize your conversion strategy
Have you ever noticed a “thank you” page pops up as soon as you complete an online purchase?Sometimes, e-commerce stores recommend products based on your previous purchases or showcase relevant products buyers purchase along with those products.

You might wonder how this happens. Well, the secret behind all this is something called conversion pixels.

I’ll explain the conversion pixels in a jiffy, but let’s discuss the pixels first.

What’s a pixel?

Pixel is a code inserted into a website, mobile app, or email. The purpose behind adding a pixel to a website or any other online real estate is to track a user’s activity.

The pixel observes the user behavior and reports back to the main source. Thus, it opens up a floodgate of opportunities for digital marketers, online businesses, and e-commerce stores to reach out to the same audience through retargeting.

What is retargeting?

Retargeting is an advertising strategy that allows brands and entrepreneurs to remarket the products or services to the audience that has visited their websites or used their apps. All this becomes possible due to the pixel.

Almost all major social media platforms provide pixels for advertisers. It helps marketers track website visitors and better understand how they interact with the products and content.

What’s a conversion pixel?

A conversion pixel is a piece of code placed on e-commerce websites and apps to track the conversions that occur on the websites, sales pages, and emails.

A conversion pixel is crucial to tracking conversions on websites and apps as it reports to the advertiser when a conversion event occurs. Usually, advertisers use conversion pixels to track the sales performances of their marketing campaigns.

Its code is embedded in the “payment successful” or “thank you for the purchase” pages on an e-commerce website.

When the conversion happens, the conversion pixel triggers a signal and the event gets recorded for the advertiser’s record.

If you ever run a Facebook ad campaign for generating sales on your website, the Facebook Pixel is used to track the sales.

Note that a sale isn’t the only conversion metric used by advertisers. In some cases, a successfully generated lead or a downloaded file through an ad is also considered a conversion.

Why use a conversion pixel?

While the primary goal of using a conversion pixel is to keep track of the ad campaign’s performance, there’s more to the story.

Advertisers must know that conversion pixel is imperative to understand the performance of ad units, call-to-actions, and landing pages. Moreover, it doesn’t end here.

Here are four key reasons why to use a conversion pixel:

i. Measure conversion rate

The key benefit of injecting a conversion pixel on your website or landing page is to keep track of your conversion rate, especially after the conversion optimization tactics have been applied. Low or zero conversion is indicative of wrong tactics.

ii. A/B testing Ad strategies

When a conversion pixel is embedded into the website code, it’s pretty clear that the conversions are being closely analyzed. Therefore, it allows advertisers to test out different ad designs, ad copies, and color schemes to see what works the best.

iii. Analyze conversion cost

One of the most underrated metrics is the conversion cost. Some digital marketers pay attention to analyzing the conversion cost, especially if they’re running different marketing campaigns, such as social media advertising and influencer marketing campaigns. It helps them understand which one is outperforming the other one.

iv. Optimize campaigns

When the data of an ad campaign comes up — usually at the end of the campaign — it’s the time to reflect on the situation. Moreover, marketers could optimize campaigns based on the previous ad campaign’s data. This data analysis wouldn’t have been possible without placing the conversion pixel on the site or landing page to track performance.

Use cases for using a conversion pixel

Since conversion pixel provides valuable insights into visitor engagement, it assists brands make data-driven marketing decisions, optimize their digital marketing campaign, and skyrocket the conversion rate.

Here are different areas where marketers can use conversion pixels:

i. Email marketing

Most email marketing softwares have a built-in feature to track the open rate of emails so that users could keep track of their email campaigns’ performances. However, a conversion pixel is also linked with an email campaign to inform the merchant or brand about the action being taken.
For instance, users often get confirmation emails when they sign up for a service, it triggers the confirmation signal that a conversion event has occurred.

iii. Online advertising

Running online ad campaigns without any check-and-balance might be a huge mistake. It’s essential to track the performance of an ad campaign. One of the easiest campaign measurement techniques is to place a conversion pixel in the website or landing code.

When advertisers utilize conversion pixels, it assists them track, record, and analyze the output of the ad campaign. As a result, it helps them make informed decisions based on the ROI.

iii. Affiliate marketing

An affiliate marketing campaign would fall flat if there is no conversion tracking available or the conversion pixel isn’t working properly.

The way affiliate marketing works is that an affiliate promotes a product of a merchant and when a web visitor makes a purchase through the affiliate partner’s link, the affiliate earns a commission.

However, the merchant uses the affiliate tracking software to keep track of the affiliate conversions so that the affiliate partners could be paid for their referrals.

iv. E-commerce sales

The most common use case of the conversion pixel is in the e-commerce industry. It assists e-commerce businesses track e-commerce sales.

All they need to do is to place a conversion pixel on their “thank you” or “order confirmation” page to trigger the successful sale signal.

It significantly helps users measure the sales numbers from online ads or any other marketing campaign. More importantly, it’ll give insight into which of the online campaigns or ad platforms are driving the most sales.

v. Track mobile app installations

Startups and mobile app developers can use conversion pixels to track app installs and downloads. Remember to add the conversion pixel to the app download completion page to track the data.

Once it starts working properly, the user can analyze which ad campaigns or marketing channel is driving the most traction.

vi. Lead generation

Lead generation is a process of gathering user details, such as name, phone, and email through a lead magnet or sign-up form.

Businesses and organizations can track the performance of their event registrations landing pages, whether they’re hosting a webinar or a physical event.

Most brands and entrepreneurs use opt-in bribes to generate leads whether it’s access to an email course or a downloadable content.

The conversion pixel comes in handy in lead generation. Without placing a conversion pixel, it won’t be possible to track the conversion of a specific campaign or platform.

For example, if you run a Quora ads campaign, you place Quore Pixel on your website to measure the campaign’s effectiveness.

All they need to do is to paste a conversion pixel, and it will track the performance and effectiveness of the copy, landing page layout design, and ad campaign.

Best conversion tracking tools

Here are some of the best conversion tracking tools to check out:

⦁ Replug

Replug is an all-in-one link management tool that provides a complete toolkit for URL management. The key features include a URL shortener, branded URLs, UTM codes, URL tracking, deep links, retargeting, and more. This tool plays a vital role in setting up a retargeting campaign for brands and advertisers using pixel tracking.

⦁ Optimizely

Optimizely is yet another powerful URL-tracking tool for digital marketers and brands. It assists web developers and digital marketers in analyzing and optimizing landing pages and website content pages. This tool empowers brands and digital marketing agencies to implement visual editing, page optimization, and advanced targeting.

⦁ Google Analytics

Google Analytics is the widely popular website and app analytics tool from the house of the internet tech giant Google. It’s used to collect website visitors’ data, conversion reporting, site traffic sources, bounce rate, page views, and much more.

⦁ Woopra

Woopra is a well-known player in the website conversion optimization genre. It’s a powerful tool that helps users track, analyze, and improve the customer journey. It offers powerful features to empower brands with effective, real-time customer analytics.

How to set up conversion tracking pixel for your website?

Conversion pixels are a must-have tool for measuring the effectiveness of your online advertising efforts and digital marketing campaign.

Let’s shed some light on how to set up a conversion pixel for your website:

1. Create a Conversion Pixel

Most first-timers haven’t had a chance to generate their conversion pixel. So the first step while setting up the conversion pixels is to generate the pixel itself. To do this, marketers need to go to their advertising platforms, such as we have taken Facebook Ads Manager in this case.

If it’s not created before, then select the option to create a new conversion pixel in the conversion tracking area. The process is pretty much the same across all social media ad platforms.

2. Choose a name for the pixel

All you need to do is to choose a name for the pixel and select the type of conversion you want to measure, such as a purchase or lead generation.

3. Generate the pixel code for your website

Once the conversion pixel is generated, grab it for installation on your web or app property. You don’t need to be a website developer to insert this piece of code into your website or application.

4. Add the pixel code to your website

Install your conversion pixel on your website or app by adding it to the source code. If you’re using WordPress, it’s better to use a link insertion plugin.

In some cases, you might have to manually inject the code into the website source. Make sure the code is in the right place on your page, such as the header or footer. Once it’s done, go ahead and connect it with your site.

So this entails adding a short piece of code to the page or website section where conversions are to be tracked. Once the code is added, save the changes and move on to the next step.

Now you can test traffic using Pixel Helper extension.

Setup Facebook conversion API
- Click on the “Events Manager” tab in the Business Manager menu.
- Click on “Data Sources” in the left-hand menu.
- Select or create the event you want to configure for the Conversion API.
Now you have two options
- If using Partner Integration, choose the partner and follow the provided instructions.
- If using Manual, you’ll need to manually implement the API calls.
Just follow the prescribed steps and you will be done setting up your conversion API. If you still have any confusion, check the detail here..

Conversion tracking using GA4

Two steps for tracking conversions on Google Analytics4.
1. Create an event for the confirmation page
2. Mark the event as a conversion
Step 1: Create an event for the confirmation page

Access admin section and choose property:

Begin by accessing the admin section of your analytics tool or platform. Within this section, locate and select your preferred property. For this guide, let’s focus on the “events” property. Navigate to the property options where you can manage and set up events.

Create a new event:

Inside the “events” property settings, you’ll find the option to create a new event. Click on this option to initiate the event creation process. This is where you’ll define the specific event you want to track and analyze.

Enter custom event name:

As part of event creation, you’ll need to provide a unique name for the event. For instance, let’s use the example of tracking a lead generation event. In the “Custom event name” field, input a descriptive name such as “generate_lead.” This name should clearly represent the nature of the event you’re setting up.

Set matching conditions:

Matching conditions help define when the event should be triggered and recorded. In the “Matching conditions” section, you’ll configure these conditions for accurate tracking. Start by entering the first matching condition. For instance, if you want to track an event when a page is viewed, input “event_name equals page_view.”

Add first condition:

After entering the initial matching condition, click on the “Add condition” button. This step confirms the first condition you’ve specified. It’s essential for ensuring the event is only triggered when the specified conditions are met.

Enter second matching condition:

Now, proceed to input the second matching condition. This further refines when the event should be recorded. For the lead generation example, if you want to track a form submission on a specific page, enter “page_location equals https://www.example.com/contact-us-submitted.”

Finalize Event Setup:

After providing both matching conditions, review the details you’ve entered. Make sure the event name and conditions accurately represent the event you’re tracking. This step is crucial for proper data interpretation and analysis.

In the Parameter configuration section, click Add modification twice. Because you are using a recommended event, you need to define each of the required parameters. Otherwise, Google Analytics will treat the event as a custom event.

Step 2: Mark the event as a conversion

To set up a new conversion event in Google Analytics, start by clicking on the “Admin” option from the main menu. This will take you to the administrative section where you can manage various settings for your account.

Ensure that you’re working within the correct Google Analytics account and property. You’ll want to make sure you’re making changes to the right data. In the “Property” column, find and click on the “Conversions” option. This is where you can manage your conversion tracking settings.

Once you’re in the “Conversions” section, you’ll see an option to create a new conversion event. Click on “New conversion event” to initiate the event creation process. This is where you’ll define the specifics of the event you want to track.

Give your new event a descriptive name. For instance, let’s say you’re setting up an event to track lead generation. Enter the name “generate_lead” in the provided field. This name should clearly represent the action or interaction you’re interested in tracking.

Here’s a detailed video of tracking conversion goals in GA4.

That’s it from our side now get started with your conversion tracking process.

FAQs about Conversion Tracking Pixels

Let’s answer some of the frequently asked questions about conversion tracking:

What triggers a conversion pixel?

Any pre-defined action or event that matches the conversion criteria triggers the conversion pixel and ensures that the action or event gets recorded. The conversion pixel is a short piece of code that plays a crucial role in recording a specific event or action.

How do you set conversion pixels?

To set a conversion pixel, create and grab the conversion pixel from the desired social media advertising platform like Facebook ads or Quora ads, and then put it on the website property, such as a landing page or website to start tracking an action or event.

What is pixel-perfect conversion?

Pixel-perfect conversion refers to the process of understanding design principles and front-end development techniques for translating a design into a digital format with absolute precision. The goal is to ensure that the digital version replicates the original design with accuracy and avoids discrepancies in the output.
August 16, 2023
How LinkedIn Retargeting Ads Work – A Complete Guide
In today’s digital landscape, capturing and retaining the attention of potential customers is a constant challenge. However, what if there was a way to reconnect with those who have already shown interest in your brand? Enter LinkedIn retargeting ads – a game-changing strategy that enables you to precisely target and engage with your desired audience.

Whether you’re aiming to increase conversions, drive brand awareness, or nurture leads, understanding how LinkedIn retargeting ads work is crucial. In this complete guide, we delve into the intricacies of LinkedIn retargeting, unraveling the mechanisms behind this powerful advertising tool.

Get ready to embark on a journey that will transform the way you connect, engage, and convert on the world’s largest professional network – LinkedIn. Buckle up and prepare to discover the untapped potential of LinkedIn retargeting in this comprehensive and insightful guide.

What is retargeting?

Retargeting, also known as remarketing, is a strategic advertising technique that allows you to reconnect with users who have previously interacted with your brand or website. It involves targeting ads specifically to individuals who have shown interest in your products or services, but may not have completed a desired action, such as making a purchase or filling out a form.

When someone visits your website, a small piece of code called a tracking pixel or tag is placed on their browser. This pixel enables your advertising platform to track their online behavior and collect valuable data about their interactions. Using this data, you can then deliver personalized ads to these individuals as they browse other websites or social media platforms.

Also read: 8 Best Retargeting Platforms To Retarget Your Potential Audience

The goal of retargeting is to stay top-of-mind with potential customers, reminding them of your brand and enticing them to return to your website to complete the desired action. By targeting individuals who have already shown interest, retargeting allows you to maximize your advertising budget and increase the chances of converting leads into customers.

Lead Generation with Retargeting Pixels

Maximize your lead generation efforts with retargeting pixels from Replug. Capture valuable data and engage your website visitors with targeted ads. Boost conversions and grow your customer base. Get started with Replug today.

What is retargeting on LinkedIn?

Retargeting on LinkedIn refers to the advertising strategy that allows businesses to target and engage with individuals who have previously visited their website or interacted with their brand on LinkedIn. LinkedIn, being the world’s largest professional network, offers powerful retargeting capabilities to reach a specific audience of professionals and decision-makers.

LinkedIn’s retargeting feature utilizes the LinkedIn Insight Tag, which is a code snippet placed on a website to track visitor behavior. This Insight Tag collects valuable data about website visitors, including company names, job seniority, industry, geography, and more. This data enables advertisers to create highly targeted and personalized ad campaigns on LinkedIn.

With LinkedIn retargeting, businesses can show tailored ads to individuals who have shown interest in their brand by visiting their website. These ads can appear across the LinkedIn platform, including the LinkedIn feed, sponsored content, messaging, and more. By reconnecting with website visitors on LinkedIn, businesses can nurture leads, drive conversions, and increase brand visibility among a professional audience.

Also read: Getting Started with Meta Pixel: The Key to Successful Retargeting

Retargeting on LinkedIn: How does it work?

Link e dIn retargeting works by utilizing the LinkedIn Insight Tag, a code snippet placed on a website to track visitor behavior and collect valuable data. Here’s a step-by-step overview of how LinkedIn retargeting works:

Implement the LinkedIn Insight Tag:

To start using LinkedIn retargeting, you need to place the LinkedIn Insight Tag on your website. This tag is a small snippet of code provided by LinkedIn that needs to be added to the pages of your website.

Capture Visitor Data:

Once the Insight Tag is installed, it starts capturing data about the visitors to your website. The tag collects information such as company names, job seniority, industry, geography, and more, providing valuable insights into your website visitors’ characteristics.

Create Audience Segments:

Using the data collected by the Insight Tag, you can create customized audience segments based on specific criteria. For example, you can target visitors from specific industries, job titles, or company sizes. These audience segments allow you to tailor your retargeting campaigns and deliver personalized messaging.

Also read: Starter’s Guide to Setup Facebook Custom Audience

Set Up Retargeting Campaigns:

With your audience segments defined, you can create retargeting campaigns on LinkedIn’s advertising platform. These campaigns enable you to display targeted ads to the specific audience segments you have defined. The ads can appear on various LinkedIn placements, including the LinkedIn feed, sponsored content, and messaging.

Display Tailored Ads:

When a visitor who has previously been on your website visits LinkedIn, the LinkedIn platform recognizes them through the Insight Tag and displays your tailored ads to them. This ensures that your ads reach the right people at the right time, maximizing their effectiveness.

Drive Engagement and Conversions:

Through retargeting, you can engage with visitors who have already shown interest in your brand. By delivering relevant and personalized ads, you can encourage them to take desired actions, such as signing up for a newsletter, requesting a demo, or making a purchase. Retargeting allows you to nurture these leads and guide them through the customer journey.

Also read: How To Utilize Replug for Facebook Retargeting Ads?

How to set up Linkedin retargeting ads?

Setting up LinkedIn retargeting ads involves a few steps to ensure your campaigns are properly configured. The first step is to install the LinkedIn Insight Tag on your website. This tag is a code snippet provided by LinkedIn that needs to be placed on all the pages of your website. It enables LinkedIn to track visitor behavior and collect data for retargeting purposes.

Here’s how to set up retargeting on LinkedIn:

Once LinkedIn Insight Tag is Installed, you can set up retargeting ads on LinkedIn by following the steps below:

Step 1: Sign in to LinkedIn Campaign Manager.

Step 2: If needed, switch to the correct account by clicking on the account name in the upper-left corner and selecting the desired account from the dropdown.

Step 3: Click on “Plan” in the left menu and select “Audiences”.

Step 4: Click on the “Create Audience” button in the top left of the page.

Step 5: Select “Website” from the dropdown menu.

Also read: Google Retargeting: The Ultimate Guide For 2023

Step 6: Give your audience a name.

Step 7: Choose the time range for your audience engagement. You can select from 30, 60, 90, or 180 days in the past.

Step 8: Add the website URLs you want to retarget. You can specify whether the URL starts with, equals, or contains a specific value. This allows you to define the pages on your website that will contribute to building your retargeting audience.
- “Starts with” is useful for URLs with dynamic parameters at the end.
- “Equals” is used when you want to match a specific URL.
- “Contains” allows you to target URLs that contain specific keywords or phrases.
- You can click “+ And also” below a URL to further narrow down the pages where conversions are counted.
Use “+ Add a new OR rule” if you have multiple URLs contributing to the audience.

Step 9: Click “Agree & Create” to create your retargeting audience.

Important Note:

Note that your audience needs to have at least 300 website visitors to be usable in an active campaign. Depending on the traffic to your website, it may take up to 48 hours for your audience to build.

Keep in mind that website retargeting audiences cannot be used with member interests and traits when selecting targeting facets for your campaign audience.

Also read: How To Optimize Your Retargeting Efforts To Win Back Online Customers

Benefits of retargeting on LinkedIn:

The benefits of LinkedIn retargeting are numerous and can significantly enhance your customer acquisition efforts. Here are some key advantages of utilizing LinkedIn retargeting in your marketing strategy:

Enhanced Customer Acquisition:

LinkedIn’s extensive user database and professional targeting options allow you to reach highly relevant audiences. By retargeting individuals who have previously visited your website, you can reconnect with potential customers who have already shown interest in your brand. This familiarity increases the likelihood of engagement and conversion, ultimately driving customer acquisition.

Increased Engagement:

Retargeting allows you to engage with visitors who have already interacted with your brand. These individuals are more likely to view multiple pages on your website, spend more time exploring your offerings, and exhibit a genuine interest in what you have to offer. This heightened engagement can lead to higher conversion rates, increased customer loyalty, and a higher customer lifetime value.

Integration with Paid Traffic Acquisition:

Retargeting works synergistically with paid traffic acquisition efforts. By broadly targeting website pages through paid ads, you can capture initial awareness and generate new traffic. Then, through retargeting, you can focus on those visitors who landed on your pages but did not convert on the first visit. This keeps your brand top of mind as they continue to browse the internet, maximizing the impact of your advertising investment.

Augment Organic Traffic Strategies:

In addition to paid traffic, retargeting can complement your organic traffic strategies. By retargeting visitors who came to your website through search engines, social media platforms, or referral channels, you can reinforce their interest in your brand and encourage them to take further action. This amplifies your organic traffic efforts and increases the likelihood of conversions.

Also read: 7 Powerful Ways to Boost Your Website Traffic Through Social Media

When to launch a LinkedIn retargeting campaign?

Launching a LinkedIn retargeting campaign can be a powerful strategy to maximize your marketing efforts and drive better results. While there is no fixed rule on when to start, it is generally recommended to consider a few factors before launching your campaign.

Minimum visitor requirement:

Firstly, it’s important to have a sufficient amount of website traffic to retarget. While the common suggestion is to start retargeting once you’ve reached 500-1,000 monthly visitors, the actual number can vary based on your specific circumstances.

For example, if you have a one-page website, retargeting 1,000 visitors can yield stronger results compared to retargeting the same number of visitors on a larger website with multiple pages. It’s crucial to have a minimum of 300 visitors for a segment to be eligible for retargeting using the LinkedIn Insight tag.

Maximizing returns on high-converting pages:

Additionally, it’s beneficial to launch retargeting campaigns when your traffic acquisition efforts have scaled and are consistently targeting pages that convert visitors into paid customers. By focusing on pages that have a higher conversion rate, you can maximize the effectiveness of your retargeting campaigns and achieve better returns on your investment.

Timing is the key:

Timing is key when it comes to retargeting. While launching retargeting early in the traffic acquisition lifecycle has its advantages, such as building brand familiarity and engaging with visitors who have already shown interest, it’s essential to align your retargeting efforts with the stage where your traffic acquisition is scaled and generating consistent conversions.

Also read: 14 Crazy-Effective Ways to Boost E-commerce Sales Through Retargeting

Retargeting vs Remarketing: What is the difference?

Remarketing and retargeting are two distinct methods of marketing to existing leads, often used interchangeably but with subtle differences.

Retargeting:

Retargeting involves serving paid ads to previous visitors across various platforms to re-engage them and prompt them to take desired actions. It utilizes tracking pixels and JavaScript codes to capture visitor data and display tailored advertising.

Retargeting focuses on reaching out to visitors who have shown interest but may not have converted yet. It helps increase brand visibility, engagement, and customer acquisition.

Remarketing:

On the other hand, remarketing uses the retargeting pixel to serve ads specific to existing customers and leads who have provided their email addresses. With access to the visitor’s email address, businesses can leverage email marketing to deliver personalized offers and messages.

Remarketing allows for more targeted and personalized communication, such as sending subscription renewal reminders, re-engaging cold subscribers, or offering targeted up-sells and cross-sells based on purchasing behavior.

It provides an opportunity to tie behavioral data to action and deliver offers in a more personal environment.

Also read: The Complete Guide to Content Remarketing: 20 Tips and Examples to Re-Engage Audience

Conclusion:

LinkedIn Retargeting offers a powerful means to re-engage with past website visitors, leveraging the platform’s extensive user data and advanced advertising capabilities. By implementing effective retargeting campaigns, businesses can boost engagement, increase conversions, and drive revenue growth. With its unique features and the ability to tailor content based on visitor insights, LinkedIn Retargeting stands out as a valuable tool in any comprehensive customer acquisition strategy.

Remember, successful LinkedIn Retargeting campaigns require careful planning, audience segmentation, and ongoing optimization to yield optimal results. By harnessing the potential of LinkedIn Retargeting, businesses can connect with their target audience on a more personalized level, nurturing valuable relationships and achieving their marketing objectives.

FAQs

When is the right time to launch a LinkedIn retargeting campaign?

The ideal time to launch a LinkedIn retargeting campaign may vary depending on the specific circumstances of each business. While some recommend starting retargeting after reaching 500-1,000 monthly visitors, it is crucial to consider the quality and relevance of the traffic. Retargeting campaigns generally yield higher returns when traffic acquisition efforts have scaled and when there are consistent conversions of website visitors into paid customers.

How many website visitors do I need for LinkedIn retargeting?

LinkedIn’s Insight tag requires retargeting segments to have a minimum of 300 website visitors. This ensures that the audience is large enough to generate meaningful results and target effectively.

What are some effective strategies for LinkedIn retargeting?

Effective strategies for LinkedIn retargeting include segmenting the audience based on specific actions or pages visited, creating compelling ad creatives that align with the visitor’s interests, using personalized messaging, and testing different ad formats and placements to optimize performance.

Can LinkedIn retargeting be used for B2B marketing?

Yes, LinkedIn retargeting can be used for B2B marketing. With LinkedIn’s professional user base, businesses can target specific industries, job titles, company sizes, and more, making it a valuable platform for reaching and engaging with the B2B audience.

What metrics should I track to measure the success of my LinkedIn retargeting campaigns?

Key metrics to track the success of LinkedIn retargeting campaigns include click-through rates (CTRs), conversion rates, cost per click (CPC), return on ad spend (ROAS), and overall campaign performance. These metrics help measure the effectiveness of the ads, audience targeting, and overall campaign ROI.

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May 29, 2023
Getting Started with Meta Pixel: The Key to Successful Retargeting
What is a Meta Pixel?

Meta Pixel, previously known as Facebook Pixel, is a small piece of code that can be added to the back-end of a website, mobile app, or partner application to track user’s footprints, making it easier for advertisers to retarget them on Facebook.
Moreover, the Meta Pixel assists brands, organizations, entrepreneurs, and marketers with Facebook pages in determining and enhancing their return on investment from the largest social network in the world.

While e-commerce has never been this popular, social media platforms are adapting to the latest technologies and advancements.
Since Facebook is the number one social media platform with over one billion monthly active users, digital marketers and online advertisers need to tighten their grip on every aspect of Facebook ads.
In a world full of AI tools and chatbots, it’s crucial to figure out the basic online marketing techniques that could give you a slight edge over the competition.
Let’s dive deep into Meta Pixel and understand more about it.

Why is the Meta Pixel called “Pixel”?

Since Meta Pixel is a powerful analytical tool that tracks website visitors‘ activities. The way it works is that it uses a short code that leaves a cookie on each website visitor and helps advertisers track them via Facebook ads.
Pixel is the industry-standard name for retargeting code that sits on the advertiser’s website or app and provides them with insights into consumer behaviors, actions, and choices.
Meta Pixel helps identify Facebook advertisers and how users are interacting with the content or products on their website.
Installing a pixel, whether you’re running Quora ads or Facebook ads, is vital to remarketing the previous website’s visitors and understanding the audience’s behavior toward your ad.

What are the benefits of installing the Meta Pixel?

Digital marketing gurus and online advertising experts rave about retargeting and often consider it one of the most important aspects of e-commerce sales growth.
Installing the Meta Pixel in your website or app can provide various benefits that can help improve your Facebook advertising efforts – no question about it.
So let me shed some light on the capabilities and benefits of installing or using the Meta Pixel:

Essential for Facebook remarketing:

Retargeting or remarketing is the core reason why meta-pixel is a thing now. With the help of the Meta Pixel, you can track the behavior of users who have visited your website or app, and target them with specific ads to encourage them to return to your site or complete a desired action.

Track and improve conversions:

Advertisers can track user behavior on their websites or apps and analyze the effectiveness of their advertising campaigns. The data can help them identify areas where they need to improve their campaigns and optimize their ads to increase conversions.

Helps build custom audiences:

Marketers and advertisers could create custom audiences based on the actions users take on their website or app. This can help them create targeted ads for specific groups of users and improve the relevance of their advertising campaigns.

Assists in building lookalike audiences:

By analyzing the behavior of users who have interacted with your website or app, the Meta Pixel can help advertisers identify similar audiences that are likely to be interested in their products or services. It can easily expand the reach of the advertising campaigns and help target new potential customers.

Measures the results of your ad campaigns:

The Meta Pixel provides advertisers with detailed data about the performance of your advertising campaigns. They can track the number of clicks, conversions, and other metrics that help them understand the effectiveness of their ads.

Enables advertisers to show ads to the right audience:

It gets easier to track user behavior with such a facility. Therefore, the advertisers could create targeted ads that are shown to the right people at the right time. It can significantly improve the relevance of their advertising campaigns and increase the chances of users taking action.

How does the Meta Pixel work?

The Meta Pixel works by inserting a one-time code into your website or app source so that it could track the users and allows you to remarket them using Facebook retargeting ad campaigns.
To use the Meta pixel effectively, you must first install it on the website or app – wherever you’re trying to capture the audience footprints for Facebook retargeting.
The retargeting pixel goes into the header section of the website or the source code of your app and helps you monitor, analyze, and track the audience visiting the pages/sections with the code on it.
For example, an author is selling an ebook through a website and has already set up a landing page, a checkout page, and a thank you page for the campaign. The Meta Pixel would be installed on all three pages to record the buyer’s journey.
In most content management systems (CMS), the header and footer are common on all pages. Therefore, adding any piece of code into the header or footer section means it’s been added to all pages eventually.

What does Meta Pixel collect?

The Meta Pixel is a powerful tool that enables advertisers to collect valuable data that can be used to improve the effectiveness of your Facebook ad campaigns.
The data collection using Meta Pixel begins by installing the Meta Pixel on the back end of your website or app. Once it’s added, you can monitor and track conversions on the website/app.
This valuable data can be used to optimize your ad campaigns, ensuring that they are delivering the best possible results.
The reason why advertisers collect data is because of its ability to facilitate remarketing to people who have already taken some kind of action on your website.
By tracking the actions of visitors, such as adding items to a cart or completing a purchase, the Meta pixel can help facilitate the delivery of targeted ads to those individuals.
Furthermore, one of the benefits of using the Meta pixel is that it allows you to build targeted audiences for future ads. As visitors interact with your website, their actions are recorded and analyzed by the Meta pixel.
This empowers you (or the advertiser) to create audience segments based on specific behaviors or interests, which can then be used to target future ads. This process is called retargeting or remarketing.
So the Meta Pixel collects valuable information about the website visitors so that the advertiser could design or create a relevant ad campaign to target the right audience.

What are Meta Pixel Events?

Meta has provided several “Events” for conversion optimization. If you’re new to Facebook advertising jargon, then let me make it easier for you.
Events are defined as any type of action that takes place on your website after the visitor lands on the website as a result of the ad.
There are several “Standard events” which are predefined by Meta and advertisers could use them to log user activities, conversion analysis, and build an audience.
Besides the “Standard events,” there are “Object properties” that are also predefined by Meta and can be included with “Standard events” based on compatibility. For more clarification on Meta Pixel or to access the event codes, check out this page.

How to setup Meta Pixel?

Setting up the Meta Pixel is not a complex process unless you haven’t done any Facebook ad campaigns before or you never edited even a simple HTML code.
I’ll try to break down the process into brief sections so that it gets easier for an average Joe to digest, comprehend, and implement it.
Before I head over to the next part, just remember that Meta Pixel is a code that works as a cookie and helps advertisers target the website audience on Facebook.
Since you have already learned about the Meta Pixel by now, it’s important to know how you can create it. It’s not a complex process so no need to panic.
Here are the steps involved in creating a meta pixel:

Step 1: Access the ads manager

Ads Manager is a platform provided by Facebook that allows you to manage and create advertisements for your business.

To create a meta pixel, you need to first access the Ads Manager by logging in to your Facebook account and clicking on the “Ads Manager” button in the top left corner of the screen.

Step 2: Go to the events manager

Once you are in the Ads Manager, you need to navigate to the Events Manager section. This can be done by clicking on the “Events Manager” button in the left-hand menu.

Step 3 Connect a data source:

After accessing the Events Manager, you need to connect a data source. A data source can be any platform that you use to collect data related to your websites or apps, such as Google Analytics or Shopify.
By connecting a data source, you can collect information about user behavior on your website or app and use it to create targeted ads.

Step 4: Choose the data source

Lastly, you need to choose the data source that you want to use for creating your meta pixel. This can be done by clicking on the “Connect Data Sources” button in the Events Manager. In most cases, the data source is the website, so you’ll need to provide the URL of your website.
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Step 5: Select connection methods

You can either connect through the Conversion API method or Facebook Pixel method. For the said case we have selected the Facebook Pixel method.

Step 6: Connect website activity using Facebook Pixel

Once you have chosen the data source and followed the on-screen instructions to complete the process of creating a meta pixel, you’ll be able to generate your meta pixel for installation on your website or landing page.

How to install the Meta Pixel on your website?

There are two basic ways of installing the meta pixel on your website.

i. Insert Meta Pixel code manually

The simple yet basic method of inserting the meta pixel code into your website is by accessing the source code of the website and putting the code into it. It’s usually done by editing the HTML or PHP file using a code editor and pasting the code into it.
Make sure to add it to the pages that need the most or else you won’t be able to track the conversion. If your website is built with PHP, you might have a header.php file, just insert the code into it and it’ll be available/accessible on every page of the website.
Below are the steps to follow to install the Meta Pixel code manually.

1.Naviagte to the Events Manager in your FB Business Suite and click the Data Sources.

2. Select the Meta Pixel you want to setup, and click Continue Pixel setup.

3. Select Meta Pixel and click Connect.

4. Select Install code manually

5. Copy the pixel base code.

6. Paste the pixel code at the bottom of the header section above the closing header tag in your CMS or web platform.
Note: Ensure to toggle on Automatic Advanced Matching

ii. Add Meta Pixel code via Partner Integration

The second method is more convenient than the previous one. It will work only if you’re using a CMS like WordPress, Drupal, or Shopify. All you need is to edit the source file and insert the meta pixel into your website’s code.
Most people use WordPress for building their websites, blogs, and landing pages. So you could use any code insertion WordPress plugin for that matter. All you have to do is to install such a plugin and paste the code into it. The plugin would do the rest of the process of code placement on the website.
Here are some of the popular code insertion plugins:
⦁ WPCode
⦁ Woody code snippets
⦁ Header Footer Code Manager
Below video by digital marketer Jacob Lee explains the steps to add Meta Pixel code via WordPress partner integration.

Here’s a video by Metics Media explaining the steps to add Meta Pixel code via the Shopify partner integration.

How to find the Meta Pixel ID?

Locating the meta pixel ID might be difficult for beginners, but it’s quite simple. If you have created your meta pixel ID, then it won’t be difficult for you to find and access it.
However, if you’re new to Facebook ads, then it might seem intimidating at first. Don’t worry because I’ve got your back.
To find the Meta Pixel in the Facebook Ads Manager, you can follow these steps:
i. Log in to your Facebook account and go to the Ads Manager.
ii. Click on the hamburger menu icon (three horizontal lines) in the top left corner of the screen.
iii. Select the “Events Manager” option from the list of available options.
iv. In the Events Manager section, click on the “Data sources” tab in the left-hand menu.
v. Once you click on the data source button, you will be taken to your pixel page. Here, you can see the pixel ID, view the pixel code, and make any necessary changes to the pixel settings.
vi. If you want to use the pixel to track specific events on your website or app, you can click on the “Settings” button next to the top menu and access the specific option. This is the area that will give you access to the cookies set, event setup, and conversion API.
That’s pretty much it!
Now you have successfully found your Meta Pixel in the Facebook Ads Manager and can now use it to track user behavior on your website or app and create targeted ads.

How to setup Events using the Event setup tool?

Setting up Events is an essential step in optimizing and improving the ad campaign as it directly influences the customer base targeting. Since retargeting is all about reaching out to the audience that has shown some interest in your website, setting up the right event helps identify the intent of the website visitors.
To start using Events, you first need to set them up. Facebook has a dedicated section for Events setup, and it’s called Event Setup Tool.
Let’s head over to the Ads Manager once again for showcasing how to set up events using the Events Setup Tool. Here’s the step-by-step guide on how to do it:

Step 1: Go to the Ads Manager
The first step in setting up events using the Event Setup Tool is to log in to the Ads Manager. If you don’t have an account, you can create one for free by going to the Facebook Ads Manager.

Step 2: Open the Events Manager
Once you have logged in to the Ads Manager, you will need to navigate to the Events Manager. You can do this by clicking on the hamburger icon in the top left corner of the screen and selecting “Events Manager” from the menu that appears.

Step 3: Access the Data Sources

Once you have opened the Events Manager, you will see a menu on the left side of the screen. From here, click on “Data Sources,” which will take you to a page where you can manage your data sources, such as your website, app, or offline events.

Step 4: Go to the Settings Section
After accessing the Data Sources page, you will see a list of your data sources. Select the data source you want to set up events for and click on its name. This will take you to the Settings section for that particular data source.

Step 5: Open the Events Setup Tool

Within the Settings section, scroll down until you see the “Events” section. Here, you will find the option to open the Events Setup Tool.

Once you click on this button, you will be taken to a page where you can create and manage the events that you want to track on your website.

How to confirm that the Meta Pixel is working using the Meta Pixel Helper?

The Meta Pixel Helper is a convenient Chrome browser extension that can be used to check for the presence of Meta Pixel code on websites without any hassle.
This browser extension operates in the background and doesn’t bother the script or performance of the website. Plus, it is quite easy to install even for newbies.
After installation, an icon resembling </> – the Pixel Helper icon – will appear in the upper right corner of the browser alongside the address bar.
When a website has a Meta Pixel installed, the Pixel Helper icon will change color from grey to blue, and a badge will appear showing the number of Pixels found on the page.

If the icon does not turn blue, it means that there are no Meta Pixels installed on that particular webpage. To access the Pixel Helper, click on the Pixel Helper icon and a small popup will appear containing information that can be used to verify, troubleshoot, and improve the Pixel.
Therefore, the Pixel Helper is a helpful tool for confirming the installation or existence of the Meta Pixel on the website. To download this Chrome extension, visit this page.

How to use Meta Pixel with Replug?

Replug is a powerful URL shortener that offers several features such as URL shortening, branded short URLs, retargeting, deep links, and bio links.

You already know by now that Meta Pixel is used for retargeting people through Facebook ads. Since Replug also provides a retargeting feature, it’s time to figure out how the combo of Meta Pixel and Replug plays out.
You can use the short links created with Replug to reach out and retarget the users that click on your short URLs through Facebook ads.
Here are the steps involved in using Meta Pixel with Replug:

i. Grab the Pixel ID from Facebook

You’d surely know by now where to get the pixel ID from your Facebook account. Here’s a quick guide if it all seems intimidating or too much to digest:
- Go to the Ads Manager section and click on the Events Manager button from the options.
- Then, go to the Data Sources from the left menu and you’ll see the Facebook pixel.
- Open the settings area of your pixel and copy the pixel ID from there.
ii. Login to your Replug Account

Now go to the Replug website and log in to your Replug account.

In case, you haven’t signed up for a Replug account, I highly recommend doing it now. Replug has a 14-day free trial. Try Now!

iii. Add a Retargeting Pixel in Replug

Once you’re in, access the profile settings from the top-right corner. Just click on your profile icon to do so.
A drop-down menu would appear; click on the Retargeting Pixels.
You’ll land on the Retargeting Pixels page. Now click on the “Add Pixel” button.
Once you click the Add Pixel button, a popup window would appear. Choose Facebook, provide your pixel name, and paste your Facebook pixel ID.
Once it’s done, click on the “Add” button to proceed.

iv. Create a retargeting campaign

The next up is creating a new campaign for retargeting the Replug audience, meaning the visitors who click through your short links, so you could start retargeting them through Facebook ads.
To do this, go to your Replug dashboard and access the Campaign section.
Click on the “New Campaign” button to create a new campaign for this purpose.

Select the appropriate brand or create a new one for this campaign.

Name this campaign and select the campaign type. You must check the “retargeting” option at this stage to let Replug know that it’s a retargeting campaign.

Choose the retargeting script afterwards.

In this case, it’ll be the one associated with Facebook. Choose the Facebook pixel you created earlier in your Replug account.

Now save the campaign and you’re done with creating a new campaign using Replug.

You may also like: 14 Crazy-Effective Ways to Boost E-commerce Sales Through Retargeting

How to change the Meta Pixel’s name?

Changing the meta pixel’s name might not be on your mind, but you should know whether or not you can do it, just in case.
It’s possible to change the meta pixel’s name. All you have to do is to follow a few simple steps to do this:
i. Go to your Ads Manager account after logging in to your Facebook account.
ii. Access the Events Manager section from the Ads Manager.
iii. Open the Data Sources to access your already created meta pixel. (Remember that you could create only one meta pixel per account).
iv. Now click on the edit button next to your meta pixel’s name. This is where you could change the meta pixel’s name.
That’s it.
Easy-peasy!

FAQs about Meta Pixel

Is meta pixel a cookie?

The Meta Pixel is a pixel code that helps advertisers target the audience who have visited their websites through Facebook ads. A cookie also does the user-tracking on the websites, but may not be directly influencing the retargeting like the meta pixel.

How do I create the Meta Pixel?

Log in to your Facebook account, go to the Ads Manager, access the Events Manager, and click on the Data Sources. You’ll see the option to create your meta pixel.

Is the Meta pixel different from than Facebook pixel?

No. The Meta Pixel and the Facebook Pixel are the same. The Meta Pixel was formerly known as the Facebook Pixel.

What is Meta pixel in Facebook ads?

It’s a pixel code that helps advertisers track the website visitors and empowers them to advertise to those visitors using Facebook ads by retargeting them.

What is a Facebook Pixel notice?

This is by no means legal advice, but a lot of countries require websites to display the cookie consent notification which tells the website visitors that this website is using cookies to track visitors.
When a website is using Meta Pixel or any other user tracking tool to track website visitors’ activity, performance, and behavior, they must notify the website visitors about this.
Have you ever seen a cookie consent notification on websites, especially when you visit it for the first time?
The website is trying to tell you that they’re using some tracking tools or softwares to track the visitors’ activities and behaviors – it’s a very common website management practice.
I’m no expert on GDPR or CCPA, so you should consult your lawyer for more clarity. However, I simply use a cookie consent WordPress plugin on my website that displays a cookie consent notification on the website.
Some several tools and plugins automatically add cookies consent notices to the websites, but here are some of the popular website plugins for this purpose:
⦁ Cookie Notice & Compliance for GDPR / CCPA
⦁ Cookies and Content Security Policy
⦁ Cookie Script
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May 4, 2023
What Is a TikTok pixel & learn how to set it up
What is a TikTok Pixel?

TikTok Pixel is a tracking pixel code on your website to track conversion events. It also helps advertisers track user behavior on their website after clicking on a TikTok ad.

It is similar to the tracking pixels used by other social media platforms, such as Facebook Pixel. With the Pixel installed, you can track everything from page views to purchases, allowing you to understand your audience better and tailor your TikTok ads accordingly.

If you want to make a splash on TikTok and maximize its potential as an advertising platform, you need to jump on the pixel bandwagon.

But setting up the TikTok Pixel can be a head-scratcher, especially if you’re new to digital marketing.

That’s why we’ve created this comprehensive guide that walks you through everything you need to learn about the TikTok Pixel – what it is, how it works, and step-by-step instructions on how to set it up.

Whether you’re a seasoned digital marketer or new to TikTok advertising, this guide will provide the details and tools you need to set up TikTok pixel on your website. And you’ll be ready to start measuring your conversions in no time!

Also Read: How to Build a TikTok Marketing Strategy for Your Business?

Why use a TikTok tracking pixel? What is the TikTok Pixel used for?

Well, there are several reasons.
- First and foremost, TikTok Pixel helps you with TikTok analytics and measures the effectiveness of your ad campaigns. Let’s say you’re running a TikTok ad campaign to promote a new product on your website. By using it, you can see how many people have clicked on your ad, visited your website, and how many of them made a purchase. This information can help you determine the ROI of your ad campaign and whether it’s worth continuing to invest in.
- Secondly, it allows you to optimize your ad campaigns. Using the data collected by it, you can identify which ads are performing well and which ones aren’t. For example, if you see users spending more time on a particular page of your website after clicking on an ad, you can use that information to create more ads that drive users to that page.
- Finally, it enables you to retarget users. Let’s say someone visits your website after clicking on a TikTok ad, but needs to make a purchase. With TikTok Pixel, you can retarget that user with a follow-up ad tailored to their interests. For example, you could show them an ad for the product they were looking at on your website.
Benefits of using TikTok Pixel

Here are some of the fantastic benefits that TikTok Pixel offers to advertisers.
- Track Conversions
  It allows you to track user actions on your websites or apps, such as purchases, form submissions, and downloads. This data can be used to measure your advertising campaigns’ effectiveness and identify improvement opportunities.
For example, a hotel chain can use TikTok Pixel to track bookings made by users who clicked on their ads, helping them to calculate the return on their ad spend.
- Create Custom audiences
  With TikTok’s Pixel, you can create custom audiences based on user behavior on your website or app. This allows you to target users who have already shown an interest in your product or service and are more likely to convert.
For example, a skincare brand can create a custom audience of users who have visited their website in the past 30 days but have yet to purchase it. They can then display ads to this audience on TikTok, promoting a special offer to incentivize them to buy.
- Optimize campaigns
  It allows you to optimize your campaigns for specific objectives, such as conversions or clicks. This means the platform will automatically adjust your campaign settings to deliver the best results based on your chosen goal.
For example, if you’re running a campaign to drive website traffic, you can optimize your TikTok ad delivery to show your ads to users who are likely to click through to your site.
- Enhanced ad retargeting
It also enables you to retarget visitors who have interacted with your brand in the past, such as users who have visited your website or engaged with your TikTok ads. This helps to keep your brand top of mind and can increase the likelihood of conversion.

Let’s take Retargeting ad examples of a clothing brand that uses TikTok Pixel to track the pages a user visits on their website and use this information to display ads for specific products to that user on TikTok.
- Attribution modeling
  It allows you to attribute conversions and other user actions to specific advertising campaigns, ad groups, or even individual ads. This helps you to understand which of your campaigns are driving the best results and make data-driven decisions about where to invest your ad budget.
How does TikTok Pixel work?

TikTok Pixel works by placing a small code on your website or app. This code is a snippet of JavaScript that will run on every page of the website where it’s installed.

Once the Pixel is installed, it will start collecting data about user behavior, such as page views, sign-ups, and purchases. This data is then sent back to TikTok, where you can access it through your TikTok Ads Manager to gain insights into the TikTok analytics and ad campaign’s performance and optimize it for better results.

How to set up your TikTok Pixel?

Setting up your Pixel is relatively simple. Here’s the step-by-step process on how to do it.

Step 1: Create a TikTok Ads account

Go to the TikTok business homepage and click “Create now” to create your account.

Step 2: Sign up

Sign up with your email address, phone number, or TikTok account.

Step 3: Set up your Pixel

After logging in to your account, click Event under “Assets” in TikTok Ads Manager. Then choose Web Events.

Step 4: Name your Pixel

Give a name to your Pixel that will help you remember its purpose. For instance, if you’re using it to track conversions on your website, you can name it “Conversion Pixel”.

The maximum character length for a Pixel name is 128 characters, including spaces.

After naming, select TikTok Pixel as your connection method.

Step 5: Add the Pixel to your website

To add the Pixel to your website, you can either manually install the TikTok Pixel code on your website or use a tag manager like Google Tag Manager to add the Pixel.

Also Read: Find Your Google Pixel ID

Step 6: Test your Pixel

After adding the Pixel to your website, test it to ensure it works correctly. You can do this using the TikTok Pixel Helper, a Chrome extension that helps verify your Pixel.

Step 7: Set up your events

Once you’ve verified that your Pixel is working correctly, you must set up the events you want to track. TikTok Pixel supports a range of standard and custom events you can follow on your website.

Step 6: Verify and publish your Pixel

After setting up your events, you should verify your Pixel to ensure it tracks events correctly. Once you’ve verified your Pixel, you can publish it and start tracking data.

And that’s it! Your TikTok Pixel is now set up, and you can start tracking conversions and optimizing your TikTok Ads for better performance.

You might also like: Lead Generation with Retargeting pixels

How to install TikTok Pixel?

To install the Pixel on your website, add the pixel code to your website’s header section. This code is provided to you when you create your Pixel in TikTok Ads Manager.

Here’s the step-by-step process to install the Pixel:

Step 1: Go to your TikTok Ads Manager account and click “Assets” in the left-hand menu.

Step 2: Click “Pixels” and “View Pixel.”

Step 3: Copy the pixel code that’s provided. Or you can download it as well by clicking on ‘Download Pixel Code.’

Your pixel base code will look like this:

Step 4: Add the pixel code to the header section of your website. Website headers start with the <head> tag and close with the </head> tag.

For example:

<!—Example___><!DOCTYPE html > <head> “INSERT TIKTOK PIXEL CODE HERE” </head></html>

Step 5: Save your changes.

And that’s it! Your Pixel Code is now installed on your website, and you can start tracking conversions.

Also Read: Find Your Quora Pixel ID

How to uninstall TikTok Pixel?

If you want to uninstall TikTok Pixel, remove the pixel code from your website’s header section. Here are the steps:

Step 1: Go to your website’s code editor and navigate the header section.

Step 2: Delete the Pixel code.

Step 3: Save your changes.

And that’s it!

Also Read: Find Your Twitter Pixel ID

How to track TikTok Ads: TikTok Pixel VS Custom Tracking Solution

Some advertisers prefer a custom tracking solution, which can offer more flexibility and control over the tracking process. With a custom tracking solution, advertisers can track specific events unique to their business and tailor their tracking to their particular needs. This can be very useful for companies with complex sales funnels or multiple conversion points.

So which option is better – the TikTok Pixel or a custom tracking solution? The answer to this query will vary depending on various factors, including the size of your business, the complexity of your sales funnel, and your overall ad strategy.

One of the significant pros of using TikTok Pixel is that it’s an all-in-one solution that’s easy to set up and use. You don’t need technical skills to install it, and it works seamlessly with TikTok’s advertising platform. Once it’s installed, you can start tracking conversions right away. It also offers a variety of conversion events you can follow, such as add-to-cart, checkout, and registration, which gives you a comprehensive understanding of how users interact with your website.

By using the pixel, you can optimize your campaigns and ensure that you get the best possible results for your advertising efforts.

Also Read: Find Your LinkedIn Pixel ID

Track Pixels Using Replug URL Shortener

Replug URL shortener offers multiple features such as bio links, deep links, A/B testing and others. One of the features marketers can make most of is the feature of retargeting ad pixels. For this, you just need to run a retargeting campaign for the selected shortened link. It will fire a pixel to the selected socials.
Before you create a retargeting campaign, you need to create a shortened link.
Once done creating a shortened link then move on with the process to create a retargeting campaign in Replug.
In order to retarget your audience in Replug Tool which is coming through the shortened links, your pixels must be placed on those shortened links.

To do so, navigate to the right top corner, click your name to open the settings menu, and further click on Retargeting Pixels to add your Tiktok Pixel.

Then on the new window, click on “Add a Pixel” which will open up a pop window, select the desired social network i.e. TikTok in this case and add your Pixel ID and click save.
Amazing thing about Replug is that you can add multiple retargeting pixels to the same short link.

Why do websites use TikTok trackers?

Now, when it comes to TikTok trackers, websites use them because TikTok is a massively popular social media platform. Many websites want to take advantage of this popularity by integrating TikTok content into their site, such as embedding TikTok videos or allowing users to share TikTok content directly.

To do this, websites must use TikTok trackers to gather user data and track their behavior. This data can be used to optimize the user experience by recommending more relevant TikTok content to users based on their interests and behaviors.

In addition, using TikTok trackers can also provide insights into how users interact with TikTok content on the website. For example, website owners can see which TikTok videos are getting the most views and engagement and use this data to inform their content strategy and improve their overall performance.

It can help websites to monetize their content more effectively. By tracking user behavior, websites can better understand their audience and target ads more effectively. This can increase the likelihood of users clicking on ads, generating revenue for the website owner.

Those are some of the reasons why websites use TikTok trackers. While there are certainly valid concerns about user privacy and data protection, it’s clear that there are also many benefits to using trackers that can help websites to offer a better user experience and monetize their content more effectively.
Also Read: Find Your Pinterest Pixel ID

Best practices for TikTok conversion tracking

If you’re looking to use TikTok conversion tracking, there are a few best practices you should keep in mind to ensure you’re getting the most out of your efforts. Here are a few points to help you get started:
- Set clear goals: Before you start tracking conversions on TikTok, you must have a clear idea of what you want to achieve. Whether you’re looking to drive more traffic to your website, increase sales, or boost brand awareness, having a specific goal in mind will help you to track and measure your progress more effectively.
- Use the right tracking tools: TikTok offers a range of tracking tools that can help you to measure your conversions and track the effectiveness of your campaigns. Be sure to use these tools to their fullest extent, and consider integrating them with your existing analytics and reporting tools for a more comprehensive view of your performance.
- Test and optimize your campaigns: Like any marketing campaign, TikTok conversion tracking requires testing and optimization to ensure you get the best results. Try experimenting with different ad layouts & formats, targeting options, & messaging to see what works best for your audience. Use the data from your tracking tools to inform your decisions.
- Monitor your metrics regularly: To get the most out of your TikTok conversion tracking efforts, it’s essential to monitor your metrics periodically and make adjustments as needed. Keep an eye on your click-through rates, conversion rates, and other key performance indicators, and use this information to make data-driven decisions about optimizing your campaigns.
- Consider working with a TikTok partner: If you’re new to TikTok conversion tracking or need help optimizing your campaigns, consider working with a TikTok partner. These companies specialize in helping businesses to achieve their goals on TikTok and can offer expertise in maximizing your efforts.
Interested in using TikTok Pixel in your marketing strategy?

We’ve covered a lot of ground, from what TikTok Pixel is, to how it works and the step-by-step guide to help you quickly get started.

However, TikTok Pixel is not the only advertising tool available. If you want to take your advertising game to the next level, consider exploring Replug’s Link Retargeting Pixels.

With Replug, you can track and retarget every link you share online, turning your content into a powerful advertising tool. So why not check it out and see how it can help your business grow?

FAQs

Why does TikTok get glitchy?

There can be a few reasons why TikTok gets glitchy. It could be due to an outdated app version, poor internet connectivity, or a bug in the app itself. Sometimes, restarting the app or clearing the cache can resolve the issue. If the problem continues, you can try uninstalling and reinstalling the app or contacting TikTok support for assistance.

What are some alternatives to TikTok Pixel?

While TikTok Pixel is a powerful tool for tracking conversions and optimizing ad campaigns, there are a few alternatives that you can consider if you’re looking for something different. For example, Google Analytics offers robust tracking capabilities and can be integrated with other Google marketing tools like Google Ads.

Facebook Pixel is another popular option for tracking conversions and measuring the effectiveness of Facebook ads. Additionally, third-party tracking tools can provide various tracking and analysis features. Ultimately, the right tool for you will depend upon your specific needs and goals, so it’s worth exploring a few different options to find the one that’s best for your business.
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March 28, 2023
How To Utilize Replug for Facebook Retargeting Ads?
Facebook retargeting ads is a marketing strategy used for selling your products or services on Facebook while focusing on a very definitive consumer base. It is observed that only 2% of people are inspired to buy your product on the first go. Whereas, the rest of the 98% audience could be converted via retargeting. The approach Retargeting or Retargeting Pixels is to attract the users who have visited your website but haven’t explored or bought your product yet.

Fortunately, with the evolution of brand marketing, this can easily be done with the help of a ‘Retargeting Pixel. Retargeting pixel is just a snippet of code which when added to your website, drives traffic towards you by promoting your brand on social media platforms.

The beauty of this technology is that it only brings tailored audiences; people who are familiar with your product but chose not to perform any operations during their first visit.

So, basically, it assists the users in making a decision by highlighting your key features to them, all in a very convenient way.

How Do Retargeting Pixels Work in Replug?

Replug can configure Retargeting pixels of social media platforms for your businesses in very simple and easy steps. A step by step demonstration has been given below

Step 1: Log into your Replug account and “Create a Brand” which you wish to advertise. Add the name of your business and your company’s official website.

This can be done by clicking on the + New Brand button as shown in the GiF below.

Step 2: The next step is to “Create a Campaign“. This campaign will help you choose the advertisement strategies for your business.

Create a new campaign by clicking on the + New Campaign button.

Note: You can choose multiple options here i.e. Brand, Campaign Name and Campaign Type.

Step 3: Select the brand you created among all your listed brands in Replug.

Step 4: Now type in your campaign name and select “Retargeting Pixel” as your campaign type and click next.

Step 5: In this step, you are required to add your retargeting code.

Select the social network where you want to run your campaign. Type your script name and your pixel ID and add your script.

Note: You can check the option redirecting to the original website so that the user may be redirected to the original website in case he/she enters an invalid URL.

Your script added in the previous step is selected automatically now. You can create as many scripts as you want for different platforms and save your campaign.

Recap: Creating Facebook Retargeting Ads Campaign Using Replug

Step 6: Now, you just need to shorten the link for the Facebook retargeting ad campaign created and whenever a user visits the link, your selected pixels will be fired.

Maximize on Your Facebook Retargeting Ads using Replug

Replug makes it very easy for you to create Facebook retargeting ad campaigns as you want in a minimal amount of time. You can select all kinds of social platforms by adding your own custom networks.

All you have to do is add retargeting pixels and you’re good to go. You can also track the traffic brought in by this campaign in the analytics section and monitor all your campaigns.

FAQS

Here are some quick faqs that can help boost your retargeting efforts.

How much of Facebook ads you should be retargeting?

It is recommended by sources that frequency of ads should be 2 to 3 for a week while 20% of the total marketing budget should be allocated for Facebook retargeting ads.

What is the minimum audience size for Facebook ads?

Minimum audience size is 100 but it mostly depends on the businesses and size of businesses. Ideal audience size to start with retargeting is 30K to 50K. You need to test what size best suits your business as you don’t want to end up going for larger audience size but not targeting the right people.

When should I use retargeting ads?

Retarget when your website or page is getting minimum 100 visitors. Retargeting allows you to connect with users that have connected with your brand in some sort or way.

What is the best way to target Facebook Ads?

Here are some tips that can help you make most of Facebook Ads.
- Target audiences that meet your business needs (saved audiences, custom audiences, and lookalike audiences).
- Combine unique audiences.
- Utilize Facebook insights and keep an eye on recent purchase behaviors.
- Repurpose your unicorn content for ads.
- Last and most important, retarget Facebook ads using Replug.
June 22, 2022