When it comes to running a successful digital marketing campaign, the right tools can make all the difference.
Managing, shortening, and tracking your links efficiently is crucial for boosting engagement and conversions.
If you’ve been on the hunt for the perfect link management solution, you’ve probably come across two big names: Cuttly and Replug.
Each promises to simplify your link management, but let’s be real—it’s not always easy to choose between them.
Cuttly keeps things simple, offering basic features that work well for personal use or small businesses, while Replug steps it up with advanced analytics, white-label dashboards, and serious customization.
Cuttly vs Replug – So, which one is right for you? Whether you’re a freelancer, a marketer, or a business owner looking to level up your link game, this detailed showdown will help you make an informed choice.
By the end of this article, you’ll have a clear picture of how Cuttly and Cuttly’s alternative – Replug, works.
So, let’s sharpen our focus and cut to the chase!
| Overview | Cuttly | Replug |
| About the tool | Cuttly is a URL shortening tool that allows users to create shortened links, track their performance, and manage them more effectively. | Replug is a powerful link management tool offering link shortening, retargeting, bio links, traffic routing, and detailed analytics—all in one platform. |
| Pricing starts from | $12 /month | $19 /month |
| Best for | Freelancers, individuals and small businesses. | Freelancers, individuals, and agencies, small, mid, and and large tier businesses. |
An overall feature-by-feature analysis – Cuttly vs Replug
If you’re short on time and just need a quick overview, here’s a handy feature table for you!
| Features | Cuttly | Replug |
| Link management | ||
| Link shortening | Yes | Yes |
| Custom links | Yes | Yes |
| SMS links | No | Yes |
| Link rotation | Yes | Yes |
| Deep links | Yes | Yes |
| A/B testing | Yes | Yes |
| Password short link | Yes | Yes |
| Custom back-half | Yes | Yes |
| Link expiration | Yes | Yes |
| Link redirection | Yes | Yes |
| Branded domains | Yes | Yes |
| Bulk link import | Yes | Yes |
| Bulk link export | Yes | Yes |
| UTM generator | Yes | Yes |
| UTM tags | Yes | Yes |
| Campaigns | ||
| Campaign management | No | Yes |
| Custom CTA’s | No | Yes |
| 3rd-party/ Custom widgets | No | Yes |
| Link-in bio | Yes | Yes |
| Link shortening campaigns | Yes | Yes |
| Retargeting pixel | Yes | Yes |
| Bio-links | ||
| Editable template | Yes | Yes |
| Ability to add title, description | Yes | Yes |
| RSS feed | No | Yes |
| Custom theme | Yes | Yes |
| Multiple button style | No | Yes |
| Verification button | No | Yes |
| Social links | Yes | Yes |
| Cards | No | Yes |
| Images / Videos | Yes | Yes |
| Editable alias | Yes | Yes |
| White-label solution | ||
| White-label dashboard | No | Yes |
| Personalized favicons, colors, domain | No | Yes |
| QR-codes | ||
| Dynamic QR codes | No | Yes |
| Custom colors | Yes | Yes |
| Multiple download formats | Yes | Yes |
| Customizable QR codes | Yes | Yes |
| Analytics & reporting | ||
| Link analytics dashboard | Yes | Yes |
| Analytics of unique redirects | Yes | Yes |
| Conversion rate | Yes | Yes |
| Click performance | Yes | Yes |
| Visitors by country | Yes | Yes |
| Unique clicks | Yes | Yes |
| UTM tracking | No | Yes |
| QR scans | No | Yes |
| Branded domain 404 redirect | Yes | Yes |
| 301 redirect code | No | Yes |
| Automated email reports | No | Yes |
| Chrome extension | No | Yes |
| Customer support | ||
| Dedicated support | No | Yes |
| Onboarding & call support | No | Yes |
| Teams | ||
| Team dashboard | Yes | Yes |
| Short links per team/month | 50,000 /month | Unlimited |
| Team members per team | Up to 10 | 100 |
| Inviting team members via email | Yes | Yes |
| Team member role – Admin | Yes | Yes |
| Team member role – Guest/ Viewer | Yes | Yes |
Breaking down the capabilities of Cuttly vs Replug
Earlier, we shared a feature-by-feature analysis, but it lacked insight into the overall feature volume and customization potential. These details are critical for choosing the right tool.
We’ve prepared this in-depth comparison to ensure you have all the information. It highlights the most important aspects to keep in mind. Take a closer look before making your decision.
Overall link management
Replug link management
Replug is designed with businesses of all sizes in mind. It lets you manage multiple campaigns all in one place, with options to fully customize your shortened links—think branded domains, custom URL slugs, and even the ability to add link previews, set expirations, unlimited bulk shortening, and customize favicons.
Plus, you can organize everything with tags to keep track of your campaigns easily. But that’s not all. Replug also packs some advanced features like traffic routing, A/B testing, deep linking, QR code generation, and UTM presets.
The best part? All these features are available even on the most basic plans, making it a great value for businesses that need comprehensive tools without breaking the bank.
Cuttly link management
Cuttly is simpler and more straightforward, making it a solid option for personal use or smaller businesses. Just like Cuttly’s alternative, it allows you to shorten links, track performance, A/B test links, add deep links, redirect links, and much more.
However, the downside is that most of these features aren’t available in the basic plans, so if you want to access these features or more advanced tools, you’ll need to upgrade to a higher plan.
While it offers basic link management and tracking, Cuttly falls short when it comes to organizational features like creating campaigns, centralized management, or limited bulk link shortening in the highest pricing plans.
It also doesn’t include helpful features like “broken link notification” which could be a dealbreaker if you need to keep your links in top shape.
Also read: Bitly vs Rebrandly vs Replug: Which is the best link management tool?
Performance and analytics
Replug performance and analytics
Replug is the master when it comes to real-time analytics. Beyond basic click counts, you can gain insights into key metrics like click-through rates, device types, geolocations, referral sources, UTM links campaigns, UTM tracking, and more.
Replug also offers unlimited analytics history, ensuring you never lose valuable data over time. What’s more, you can filter analytics by campaigns or specific links, making it easy to track and analyze performance at a granular level.
For marketers running dynamic QR code campaigns, Replug provides data on QR scans alongside unique clicks, which you can compare using intuitive Clicks vs. Unique Clicks vs. QR Scans charts.
This rich level of detail helps marketers fine-tune their campaigns using actionable, data-driven insights, giving them an edge in maximizing performance.
Cuttly performance and analytics
Cuttly, on the other hand, offers good analytics like total clicks, unique clicks, and referrers, which can work well for simple tracking needs. However, it falls short when it comes to advanced click analytics and segmentation.
When it comes to analytics history, Cuttly provides a limited lookback period—up to 2 years for link analytics, 1 year for bio link clicks, and no data tracking for QR scans or UTMs.
Also read: How to create a UTM link?
As there’s no concept of campaigns or filtering, managing and analyzing multiple links can become cumbersome. This limitation might be a significant drawback for marketers who need detailed reporting.
Custom branding with URL shortening
Replug URL shortener
Replug sets the gold standard for URL customization, offering a comprehensive suite of branding tools to help businesses as you can fully customize branded domains, slugs, and UTM parameters. Regarding the volume, you don’t have to worry about that because you can create unlimited links even if you buy the most basic plan.
Cuttly URL shortener
Cuttly is a well-known custom URL shortener that offers impressive customization options, providing features such as custom slugs, link prefixes, link titles, and pixel settings. It’s a versatile tool for branding, but one limitation is the link volume.
Even with its highest pricing plan, Cuttly allows a maximum of 50,000 links, which may be sufficient for businesses with low-volume link management needs. While it provides solid branding capabilities, it’s best suited for users with moderate requirements.
All you can do with bio-links
Replug bio-links
Replug’s bio links feature is like creating your own personal link playground! It lets you set up a stylish, fully customizable page where all your links live in one place—no more hopping between URLs. You can add your branding, change up the theme and button style, add a verification button, and make it look as fun or professional as you want.
And the cherry on top? You can create up to 550 bio link pages in the biggest plan and up to 50 in the small agency plans. Moreover, get detailed analytics to see how your links are doing so you can fine-tune your strategy and keep your audience engaged. It’s the easiest, most fun way to share everything with just one link!
Also read: 7 benefits of bio links you need to know: your ultimate manual
Cuttly bio-links
Cuttly’s bio Links feature is like your personal digital lounge, where all your important links hang out in one place! Whether you’re an influencer, a business, or just love sharing everything you do, this tool lets you create a single, easy-to-share URL. You can jazz it up with your brand colors, logo, and a layout that screams “you.”
A major drawback is the volume of link-in-bio pages, which is just 20 pages in the highest available plan, and the link analytics of bio links are only up to 1 year, which can be a problem for most users.
Custom CTA campaigns
Replug CTA
Another standout feature of Replug is its ability to add custom call-to-action (CTA) overlays to shared content. These overlays can take various forms, including buttons, forms, links, banners, pop-ups, bridge pages, and exit-intent prompts, making them a powerful tool for lead tracking, lead generation, and audience engagement.
Additionally, Replug allows you to customize each CTA campaign with your brand’s text and theme colors while providing detailed analytics to track the performance of your campaigns.
Cuttly CTA
Cuttly lacks the ability to create custom CTA campaigns, limiting its potential for driving traffic or conversions through shared content.
Also read: Top call-to-action tools – Proven CTA tips and tricks
Going pro with a white-label dashboard
Replug white-label
Replug’s white-label dashboard is a game-changer for agencies aiming to provide professional link management services under their brand name.
It allows you to create a lasting impression by customizing every detail, including the dashboard, logo, favicons, title, meta image, description, agency name, domain, branded reports, and emails.
With these features, Replug ensures your agency’s branding stays front and center, elevating your professional identity.
Cuttly white-label
Cuttly does not offer a white-label option, which can be a dealbreaker for agencies and businesses that prioritize branding and professionalism.
Responsive customer support
Replug customer support
Replug takes customer support seriously, offering prompt and responsive assistance to its users. Whether you’re troubleshooting an issue, learning about a feature, or seeking technical advice, Replug ensures you’re never left waiting.
The platform provides multiple support channels, including email, live chat, and a well-documented help center filled with guides, FAQs, and tutorials.
Let’s see what the reviews say about customer support.
“I didn’t know initially how to add my custom domain, and the support helped me, great support, and it is actually very easy to set up. They have also developped many features in these last years, so very happy I made this choice to use Replug a few years ago.”
Cuttly customer support
Cuttly offers functional customer support that lacks the immediacy and depth found in platforms like Replug. Support is available through email and a help center, but the resources are limited, and response times can vary.
While adequate for users with straightforward needs, Cuttly’s support system may feel lacking for businesses requiring quick resolutions or more in-depth guidance.
Let’s see what the reviews say about customer support.
“Great tool for shortened links through API. The Support Team is very helpful and quick to respond in general. It would be helpful to put an automated email response when the team is off, so that the customer knows when to expect an answer.”
Some pros and cons you should be aware of
The following pros and cons are derived from user reviews and feedback on these tools.
| Cuttly | Replug | |
| Pros | Offers wide feature set Easy to use | Wide feature set Value for money Lightfast customer support Wide integrations |
| Cons | Limited features in the free plan Inaccurate link tracking Technical issues and downtime Lack of advanced customization options | No free plan is available for now |
A one-on-one pricing comparison – Cuttly vs Replug
Compare Cuttly and its alternative pricing plans side by side to find the best value for your link management needs. Discover which tool offers the features you need at the right price!
| Sr. | Cuttly | Replug |
| Free | $0 | – |
| Free trial | – | 14-day free trail |
| Basic / Starter | $12 / month | $19 / month |
| Pro / Single | $25 / month | $49 / month |
| Agency small | Team – $99 / month | $79 / month |
| Agency medium | Team enterprise – $149 / month | $149 /month |
| Agency large | – | $299 / month |
| Agency enterprise | – | $499 / month |
Also read: Bitly Vs TinyURL Vs Replug: Which URL Shortener is Best for Agencies?
Reviews and Summary – Cuttly vs Replug
| Cuttly | Replug | |
| Reviews | “Easy way to shorten links” Deniz K. | “The master in the world of Link Shortener world” Nitesh M. |
| “Simple tool, clear and useful for social media links publication” Claire L. | “User of 3 years, I approve of it!” Raymond P. | |
| “Great tool for shortened links through API. The Support Team is very helpful and quick responding in general. It would be helpful to put an automated email response when the team is off, so that the customer knows when to expect an answer.” Niki Beta | “Very convenient platform to create Branded Links with Marketing & Reporting” Karen S. | |
| Summary | Cuttly is a straightforward URL shortener best suited for freelancers and small businesses. It offers essential link tracking and customization features but lacks advanced tools like custom CTAs or a white-label dashboard. While its pricing is budget-friendly, limited functionalities on lower plans may not satisfy growing business needs. | Replug is an all-in-one link management platform designed for businesses of all sizes. It provides advanced features, including detailed analytics, Custom CTAs and white-label solutions. Its responsive support and value-packed pricing make it a top choice for marketers and agencies. |
Our verdict
It’s tough to give a definitive verdict because both tools perform admirably in the link management space. Cuttly is an excellent choice if you’re looking for something simple and budget-friendly. It’s straightforward, easy to use, and ideal for those who just need to shorten and track links without any extra bells and whistles.
However, Replug is a stronger Cuttly alternative that shines if you need more than the basics. With advanced features like in-depth analytics, customization options, retargeting pixels, and comprehensive link management tools, it takes the lead when it comes to powering more serious marketing efforts.
FAQs on Cuttly vs Replug
What is link management?
Link management helps track and optimize URLs, making it easier to monitor performance and improve marketing efforts.
What makes Replug a better alternative to Cuttly?
Replug offers advanced features like custom CTAs, dynamic QR codes, white-label solutions, UTM tracking, and detailed analytics, which Cuttly lacks. Additionally, its responsive customer support and feature-rich plans cater to businesses of all sizes.
Can both tools handle branded URLs and custom slugs?
Yes, both Cuttly and Replug allow you to create branded URLs and customize slugs. However, Replug’s features go further with white-label branding and unlimited link customization, even in basic plans.
Why use a link shortener?
Link shorteners create cleaner, shareable links and offer valuable analytics for better campaign tracking.
Which tool provides better analytics and tracking?
Replug provides detailed analytics, including UTM tracking, QR scan data, and real-time insights. In contrast, Cuttly’s analytics are more basic and have a limited history lookback, making Replug a better choice for data-driven marketers.
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Seeing this journey laid out visually helps you understand how users interact with your product and where you can make changes to create a smoother, more enjoyable experience for them.
