Reports are the backbone of any data-driven marketing strategy. Whether you’re tracking link clicks, QR code scans, or retargeting performance, having accurate, easy-to-understand reports is key to making informed decisions. That’s where Replug makes your job easier. It offers a built-in reporting feature that automatically tracks your campaign performance, no spreadsheets, no manual effort. From branded links and traffic routing to bio links and QR codes, you can monitor it all in one place. In this guide, we’ll walk you through how to create a Replug report from scratch, so you can automate your tracking, simplify your workflow, and stay ahead of the curve.
A complete link management solution
for marketing professionals & agencies.
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Here’s what you can track in Replug
Above, you learned how to create a Replug report. Now you’ll explore what you can track with Replug. Replug offers powerful reporting tools that help you stay on top of your campaign performance without the hassle of manual tracking. Whether you’re a beginner or a seasoned marketer, Replug reports make it easy to monitor, analyze, and share results, all from one dashboard.
Automate and schedule reports directly to your inbox
Customize the look and feel of your reports with white-label options
Replug reports are designed to simplify your workflow, keep you informed, and help you make smarter, data-driven decisions.
Why use Replug reports?
Replug reports simplify how you monitor performance across branded links, traffic routing campaigns, bio links, QR codes, and retargeting pixels. Instead of manually pulling data, you can schedule automated reports and get everything delivered straight to your inbox.
With just a few clicks, you can:
Analyze link clicks, traffic sources, and conversions
Track QR code scans by location, device, and browser
Share reports with clients, teams, or stakeholders
Creating a Replug report takes just minutes, but the insights it delivers can help you fine-tune your strategy, impress clients, and stay on top of performance, all without manual work. Also, with automation, branding options, and detailed analytics, Replug reports keep your campaigns smart and streamlined.
FAQ’s on How to create a Replug report
What data is included in a Replug report?
Replug reports include link clicks, unique clicks, QR code scans, referring sources, top browsers, top locations, and more, depending on the campaign type selected.
Can I send reports to clients automatically?
Yes. You can schedule reports to be sent directly to your client’s email on a daily, weekly, or monthly basis.
Can I customize the look of the report?
Yes, if you’re on pro or agency plan, you can remove Replug branding and add your branding.
Can I edit a report after creating it?
Absolutely. You can update campaign selections, change the email recipients, or adjust the schedule anytime.
Is there a limit to how many reports I can create?
There’s no fixed limit for most plans; however, higher-tier plans offer more flexibility.
Today, we’re here with another guide, showing you how to create a workspace in Replug.
Replug’s workspace feature makes it super easy to keep everything organized. You can manage links, retargeting pixels, CTA campaigns, and team members, all in one place, without any mix-ups.
Each workspace acts like a separate space for a brand or project, so you stay focused and clutter-free. In this guide, we’ll show you how to create a workspace in just a few easy steps. Let’s get started!
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Invite team members (optional)
After creating your workspace, you can:
Add team members with different roles (admin, editor, viewer)
Grant access to only this specific workspace, great for clients or departments
Why use multiple workspaces?
Client separation: Avoid mixing links, campaigns, and analytics across different clients.
Team permissions: Assign specific access levels and keep internal processes secure.
Cleaner dashboard: Stay organized with clearly labeled, focused workspaces.
Scalability: Easily handle multiple projects, brands, or departments under one Replug account.
Final thoughts
Creating a workspace in Replug takes just a minute, but can massively improve how you manage your marketing tasks. Whether you’re running a solo project or handling multiple clients, workspaces keep things simple, secure, and scalable.
FAQs on Replug workspace
1. What is a workspace in Replug?
A workspace in Replug is a dedicated space where you can manage everything related to a specific project, brand, or client, including links, pixels, bio-links, campaigns, and team members, without mixing it with other workspaces.
2. Can I create multiple workspaces under one Replug account?
Yes! Replug allows you to create and manage multiple workspaces under a single account, making it ideal for agencies, marketing teams, or freelancers handling multiple clients or projects. Check the pricing page and choose teh required plan.
3. Do team members have access to all workspaces?
No. You can choose which team members have access to specific workspaces. This helps you maintain privacy and control while collaborating with clients, departments, or external partners.
4. Can I brand each workspace differently?
Absolutely. Each workspace can have its own name, logo, custom domain/subdomain, and campaign settings, so you can tailor the experience for each brand or client.
5. Will deleting a workspace remove all its data?
Yes. Deleting a workspace will permanently remove all its associated data, including links, campaigns, and analytics. Make sure to back up anything important before deleting.
Tracking performance is key to improving any marketing effort. Whether you’re running a one-time promotion or managing multiple campaigns across different platforms, understanding what’s working (and what’s not) helps you make better decisions.
This guide walks you through how to measure campaign performance in Replug, step by step, so you can gain clear insights, optimize your strategy, and get more out of every click.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
What is campaign analytics?
Campaign analytics is the process of tracking and analyzing data from marketing campaigns to measure performance and refine strategies. It helps marketers understand which channels drive conversions, how users interact with content, and where to focus efforts for maximum impact.
In link management, campaign analytics is essential. It tracks clicks, conversions, and audience behavior for each link, helping you optimize performance and improve ROI. To get started with campaign analytics in Replug, follow these simple steps:
How to measure campaign performance in Replug?
Step 1: Log in to your Replug account
Go to Replug and sign in with your credentials. If you don’t have an account, you’ll get a free 14-day trial upon signing up.
Step 2: Click on “Campaigns”
Once logged in, click on “Campaigns” from the navigation to view all your active and archived campaigns.
Step 3: Click on “View stats”
Find the campaign you want to analyze and click the “View stats” button.
Optional: You can filter campaigns by:
Date range (e.g., last 7 days, last 30 days, custom range)
Hide/Show columns (CTA type, campaign type, headline, total links, total clicks, unique clicks, QR scans)
Campaign status (active, archived)
Step 4: Track campaign performance
Inside the stats dashboard, Replug gives you a complete view of your campaign’s activity:
Step 5: Apply campaign filters for deeper insights
To fine-tune your analysis, Replug lets you filter your data by:
Time period: Choose from preset ranges or set a custom date range.
Link type: The comparison graph will adjust based on the type of campaign selected: • Short links: Clicks vs Unique Clicks vs QR Scans • Bio links: Views vs Unique Views vs Clicks • QR codes: QR Scans vs Total Clicks
This helps you compare different formats and gain insights into how each type performs.
Benefits of analyzing campaigns with Replug
Here’s how campaign analytics with Replug can elevate your marketing efforts:
Easy visual comparison: The real-time graph shows how your campaign is performing over time, helping you quickly spot spikes, dips, and trends.
Optimize campaign performance: Identify your best-performing content, platforms, and formats, so you can focus on what brings the highest ROI.
Tweak strategies in real time: See what’s working while your campaign is live and make adjustments on the go to improve results.
Smarter marketing decisions: Insights by location, device, browser, and referral source help you shape future campaigns more strategically.
Better reporting and client updates: Export clear, presentation-ready data to share progress with clients or internal teams.
Improved retargeting and remarketing: Use behavior data to segment your audience and retarget them more effectively.
💡 Want to go a step further?Replug’s retargeting pixels let you re-engage people who click your links across ad platforms.
Content and platform testing: Use data to A/B test formats and messaging across different channels and learn where your audience is most responsive.
Cross-campaign insights: Compare short links vs. bio links vs. QR codes to see which formats bring the most traction.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
Understand audience preferences: Get to know your users better, what they use, where they’re from, how they click, and tailor your marketing accordingly.
Conclusion
Replug gives you more than just link shortening; it gives you clarity. With its detailed analytics dashboard, campaign filtering, and real-time metrics, you can dig deep into performance, uncover valuable insights, and improve your marketing strategy with confidence.
Whether you’re running a single link campaign or managing dozens, Replug makes measuring success simple and actionable.
FAQs on how to measure campaign performance
Can I export performance reports from Replug?
Yes, Replug lets you export data for use in reports, presentations, or internal updates.
Does Replug show stats in real time?
Absolutely. Replug updates metrics live, so you always have the latest performance data.
Can I track QR code performance?
Yes. QR scans are tracked alongside link clicks and displayed in the campaign dashboard.
Will I still see stats for archived campaigns?
Yes. Just filter by “archived” campaigns and you’ll be able to view their full performance history.
Want to build more trust and brand recognition with your short links? Replug now offers its paid users the ability to claim a custom domain for free for one year, no need to purchase a domain or deal with complex DNS settings.
This guide walks you through how to claim your free domain on Replug, why a branded domain matters for your marketing campaigns, and the benefits of using a branded short link.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Eligibility to claim a free domain on Replug
To qualify for a free domain from Replug:
You must be on a paid user.
Each workspace is allowed one free domain.
The domain is free for the first year, and renews at $12/year after that.
Here’s how you can claim you free domain
Step 01: Sign in to your Replug account
Log in to your Replug account using your credentials. Once you’re in, you’ll land directly on the main dashboard.
Step 02: Open the settings menu
Click the small Settings icon located at the top right corner, next to your profile initials.
From the settings menu, select “Custom Domain”. You’ll be redirected to the custom domain dashboard.
Step 03: Select the Free.Link domain option
On the Custom Domain dashboard, you’ll the option to:
Claim a Free.Link domain.
A pop-up will appear, allowing you to search for your preferred domain.
Note: Only one free domain can be claimed per workspace.
Step 04: Search your domain
Type in your desired domain name. If available, it will appear with the option to claim it. If not, Replug will suggest similar domain names.
Step 05: Claim your domain
Choose your preferred domain from the list and click the “Claim Domain” button.
That’s it! Your free custom domain is now live and ready to use in your campaigns.
Important: To transfer your free .link domain to a different registrar, you must stay subscribed to a Replug paid plan for a minimum of one year.
Want to use your own custom domain for short links? Use Replug
If you’re serious about link branding and campaign performance, a custom domain is non-negotiable. With Replug, you can claim and set up your branded short domain in just a few clicks.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
A custom domain doesn’t just make your links look clean and professional. It also:
Stronger brand recognition: Your links reflect your brand. A custom domain builds trust and makes your content instantly recognizable across platforms.
Here’s an example of a custom link
Simple URL
Custom URL
Better SEO and link authority: Branded short links can improve your link’s visibility and indexing in search engines, giving your campaigns an SEO boost.
Memorable and easy to promote: Short, branded links are easier to remember, type, and share, perfect for print, social media, and verbal mentions.
Helps avoid your links getting flagged or blocked: Generic shorteners are often associated with spam. A custom domain significantly reduces the risk of your links being filtered or blacklisted.
Advanced tracking and analytics: Track every click, referral source, and location in detail, Replug gives you in-depth analytics to fine-tune your marketing strategy.
Better user experience: Custom links look clean, load fast, and align with your brand, leading to more trust and higher click-through rates.
Conclusion
Claiming your free custom domain on Replug is a smart move for anyone serious about growing their brand and optimizing marketing efforts. It’s quick, hassle-free, and gives your links a professional edge that builds trust and drives more clicks.
FAQs
1. Can I claim more than one free domain on Replug?
No, only one free domain is allowed per workspace. You can add more domains manually if needed.
2. What happens after the first free year?
After the first year, your domain will renew at $12/year, still an affordable branding investment.
3. How long does the free .link domain last, and what happens after it expires?
The free .link domain is valid for 1 year from the date you claim it. About a month before it expires, you’ll receive an email reminder prompting you to renew. At that point, you can choose to pay the renewal fee to keep your domain or simply let it expire with no additional charges.
4. Can I use my own domain instead of the free one?
Yes! You can still add a domain you’ve purchased elsewhere by updating your DNS settings.
5. Is DNS configuration required for the free domain?
Nope! The free domain offered by Replug is automatically set up, no technical setup needed.
6. Can I change my free domain later?
Once claimed, a domain cannot be changed or reassigned to another workspace. Choose wisely.
QR codes have become the tech-savvy shortcut to link the physical and digital worlds. Enter Replug, your ticket to hassle-free QR code creation. Whether you’re a marketer, business owner, or just someone keen on simplifying data sharing, Replug has your back.
In this brief guide, we’ll show you the process of creating QR codes with Replug, unveiling the features that make it the ultimate tool for transforming your connectivity game.
Let’s dive in and change the way you share information!
What is a Replug QR code?
A Replug QR code is a dynamic tool designed to enhance audience interaction by seamlessly bridging the gap between the physical and digital realms.
Replug’s QR code generator allows users to create instant QR codes for shortened links. These QR codes can be utilized in both online and offline marketing efforts, enabling easy integration for payments, promotions, app installations, and other marketing campaigns.
Maximize marketing ROI
by transforming ordinary URLs into branded short links that convert.
Try Replug for free
How to create a QR code in Replug?
Replug empowers you to seamlessly integrate physical and digital interactions through dynamic QR codes. Follow these simple steps to create your personalized QR code, connecting your audience effortlessly to your content, promotions, or experiences.
Choosing Replug for your QR Code marketing comes with several compelling advantages that set it apart as a robust and user-friendly platform. Here are key reasons why Replug is an excellent choice:
Effortless QR code creation:
Replug simplifies the QR code creation process, allowing you to generate instant QR codes for your URLs with just a few clicks.
Customization options:
Tailor your QR codes to align with your brand identity. Replug provides customization features, allowing you to add logos, choose color schemes, and create a branded QR code that reflects your style.
Versatility across industries:
Whether you’re in tourism, retail, e-commerce, sports, or any other industry, Replug’s QR codes offer a versatile solution.
No expiry on QR codes:
The QR codes generated by Replug do not expire unless you specify a link expiration date. This flexibility allows you to change destination URL or add passwords without the need to regenerate QR codes.
Comprehensive tracking and analytics:
Gain valuable insights into the performance of your QR codes with Replug’s analytics tools. Track QR scans, analyze total clicks, unique clicks, and gather geographical data to refine and optimize your marketing strategies.
Exportable scan metrics:
Depending on your plan, Replug allows you to export scan metrics for in-depth analysis. This feature enhances your ability to organize and utilize the data obtained from your QR code campaigns.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Conclusion
QR codes are more than just a scannable square; they’re a gateway to smarter, faster, and more engaging interactions. With Replug, creating and customizing QR codes becomes a seamless experience, giving you the power to connect with your audience in just a scan.
Whether you’re boosting campaigns, sharing content, or enhancing offline experiences, Replug ensures your links stand out and perform. Ready to upgrade your sharing game? Start creating with Replug today.
FAQs for how to create a QR code
What is a QR code?
A QR code (Quick Response code) is a two-dimensional barcode that stores information, typically in the form of URLs, text, or other data. It enables quick and easy access to digital content by scanning the code with a QR code reader on a smartphone or other devices.
What are the benefits of using Replug for QR code marketing?
Replug simplifies QR code creation, offers customization options, and provides analytics for tracking performance. It’s an efficient tool for seamlessly integrating physical and digital interactions.
Can I customize QR codes generated by Replug with my branding?
Yes, Replug allows customization of QR codes. Users can add logos, choose color schemes, and create branded QR codes that align with their brand identity.
Clicks are valuable, but only if you understand what happens after. It’s time to stop being in the dark and turn those clicks into conversions.
Don’t know how? No worries! Our blog explains the importance of click analytics and how to track your clicks using top link management tools. Gain insights into user behavior and boost conversions effortlessly. Keep reading…
What is click analytics?
Click analytics refers to the process of monitoring and analyzing user clicks on various elements of a website. These elements could include links, buttons, images, or any interactive component users can engage with.
By tracking these clicks, businesses can gain valuable insights into user behavior, such as which pages are most visited, which links are clicked the most, and how users navigate through the website.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
Why use click tracking?
There are tons of reasons why every brand should utilize proper click tracking. Some of the major benefits include the following.
Personalize the user journey
Stop blaming the algorithm. Personalize your customer’s experience by utilizing click analytics.
Tailor your messaging and offers to individual users based on their past clicks and behavior.
Identify high-value clicks
Not all clicks are created equal. Click analytics can help you identify which clicks are most likely to convert into paying customers. This allows you to focus your marketing efforts on the most valuable segments of your audience.
Measure the ROI of your campaigns
Are your marketing campaigns delivering a positive return on investment (ROI)?
Replug-click analytics provides the data you need to measure the effectiveness of your campaigns and make adjustments as needed.
Make data-driven decisions
By analyzing click data, businesses can make informed decisions about their marketing strategies, content optimization, and website design. Understanding which links or calls to actions are most effective allows businesses to allocate resources more efficiently and prioritize initiatives that drive results.
By pinpointing areas where users are dropping off or abandoning the conversion process, businesses can implement targeted strategies to streamline the funnel and increase conversion rates.
Optimize landing pages
Are your landing pages aligned with user expectations?
Replug-click analytics can help you identify areas for improvement on your landing pages. By understanding how users interact with your pages, you can make data-driven changes to improve conversion rates.
The best tool for click analytics: Replug
A plethora of click-tracking or link-tracking tools are available in the market, each with its own set of features and pricing plans. Among the notable players in this space are Replug, PrettyLinks, and many more.
While each of these tools serves the fundamental purpose of tracking clicks and analyzing user behavior, they vary in terms of their capabilities, user interface, and pricing structures.
We would suggest you forget confusing tools, go for Replug as it’s the most simple and powerful.
Replug stands out from other tools by offering an extensive range of advanced features tailored to suit brands of all sizes and industries.
Besides that
Replug offers a free plan to get you started.
Replug integrates with various marketing tools and platforms for a smooth workflow.
Replug: The all-in-one solution
Replug serves as the all-in-one click-tracking solution for marketers. Utilize its link-tracking tool to analyze various key performance indicators (KPIs). Easily set expiry dates for time-sensitive promotions and add passwords for added security, ensuring only authorized users can access your links.
Additionally, Replug allows you to personalize and organize your trackable links effortlessly using tags. This simplifies the management process, making it easier to navigate through your campaigns and track performance effectively. And that’s just scratching the surface of what Replug can do.
Key features of Replug click analytics
Here’s a quick overview of some of the important metrics Replug provides:
Total clicks
Total number of times your link has been clicked.
Unique clicks
The number of individual users who clicked your link.
Conversions
The number of times a desired action was taken (e.g., purchase, signup).
Conversion rate
The percentage of clicks that resulted in a conversion.
Click source
Where the click originated from (e.g., email, social media, website).
Replug’s data can help you identify areas for improvement on your landing pages, personalize your marketing messages, and ultimately turn more clicks into conversions.
1. Click tracking and attribution
Replug tracks where users go after clicking your link.
Did they find the right page? Did they convert?
By accurately attributing clicks to specific marketing initiatives or campaigns, businesses can refine their strategies and allocate resources more efficiently.
2. Conversion rate optimization (CRO)
One of the standout features of Replug click analytics is its focus on conversion rate optimization. By analyzing user behavior and identifying bottlenecks in the conversion funnel, Replug enables businesses to implement targeted strategies to enhance conversion rates and maximize ROI.
3. Real-time data and insights
With Replug click analytics, businesses gain access to real-time data and insights, allowing them to make informed decisions on the fly. Whether it’s tracking the performance of a new marketing campaign or identifying emerging trends in user behavior, Replug equips businesses with the tools they need to stay ahead of the curve.
4. Customizable reports and dashboards
Replug offers customizable reports and dashboards that cater to the unique needs of each business. From high-level overviews to granular insights, businesses can tailor their reporting dashboards to focus on the metrics that matter most to them, facilitating data-driven decision-making at every level.
A complete link management solution
for marketing professionals & agencies.
Try Replug for free
How to track clicks and conversions using Replug?
Step 1: Create a Replug account (or sign in):
Sign up for a free account (or log in if you already have one).
Step 2: Choose or create a campaign
From the main dashboard, you can either select an existing campaign or create a new one. Campaigns are used to organize and group your tracking URLs.
Step 3: Enter the destination URL
Enter the destination URL that you want to track in the “URL to shorten” section, located below the “Select your campaign” option.
Step 4: Add UTM parameters
On the right side of the “URL to shorten” section, locate the “add UTM” tag and click on it.
Step 5: Select or create UTM parameters
You have the option to either select from saved UTM parameters or create a new set.
If you’re creating a new one, fill in the UTM parameters, including source, medium, campaign name, and other necessary details.
Step 6: Generate the tracking URL
After adding or selecting the UTM parameters, click the “Create” button. Replug will automatically generate a shortened version of your URL with the appended UTM parameters.
Step 7: Customize the tracking URL (optional)
If desired, you can further customize the URL by clicking the edit icon.
Step 8: Copy and update
Copy the generated tracking URL to use in your marketing materials.
Click the “Update” button to save your changes.
Step 9: Access your tracking URL
To access the newly created tracking URL and monitor its performance, follow these steps:
Go to the main dashboard.
Click on “Manage.”
Select “Replug links.”
And you’re good to go with your trackable links.
Replug Link management solutions
Replug goes beyond just click analytics and acts as a complete link management solution as well. Here’s how:
White label for agencies and resellers: Agencies and resellers can leverage Replug’s white-label functionality. Replug can be branded with your own logo and domain, allowing you to offer click analytics and link management as part of your client services.
Built-in CTA generator: Craft high-performing CTAs directly within Replug. No need for separate tools! Replug suggests clear and actionable CTAs based on your link’s purpose (e.g., “Shop Now,” “Download Here,” “Learn More”).
Link rotator for A/B testing: Want to test different landing pages or offers? Replug’s link rotator automatically distributes clicks among various options. Analyze which one performs best and optimize your campaigns for maximum conversions.
Shortened branded links: Replug allows you to shorten long URLs and brand them with your custom domain. This makes your links look professional and memorable.
Bio-link creation: Replug lets you create bio links, a single landing page containing multiple links to your social media profiles, portfolio, or other relevant content. This is perfect for social media bios where you have limited space.
Retargeting pixels: Replug integrates with retargeting pixels from social media platforms like Facebook and LinkedIn. This allows you to retarget users who clicked your links with relevant ads, increasing the chance of conversions.
All in all, note that click analytics lets you focus your marketing efforts on the right audience, maximizing your return on investment and avoiding wasting your budget on clicks that go nowhere.
That was all in today’s blog. Thank you so much for staying with us till the very end! Visit our website for more information.
FAQs
What’s the difference between conversions and clicks?
Clicks are simply when someone clicks on your link or ad. Conversions are when someone takes a desired action, like buying a product or signing up for a newsletter.
What is a CTR?
CTR stands for Click-Through Rate, a metric showing the percentage of people who see your ad or link and click on it.
How to increase my click-through rate?
Tips to increase CTR:
Use compelling ad copy.
Optimize ad placement.
Utilize relevant keywords.
Test different ad formats.
What is a good CTR?
A “good” CTR depends on your industry and campaign goals. Generally, anything above 1% is considered decent, but some niches can see higher CTRs.
Why is it so crucial for marketers to strengthen their brand and create a customer’s journey?
It’s an essential step toward marketing the product or brand in the digital landscape. 81% of people habitually do online research before purchasing the product or service.
The customer’s journey is a visual representation approach, having a set of activities or actions performed by the visitors before acquiring the product and services.
The approach has a series of customer’s experiences; marketers focus on the touch points, embrace the customers with the problem’s solution, and their interaction with the company or brand.
In order to enhance the user’s experience, marketers need to tap into the customer’s needs and desires to make them feel valued and develop an emotional relationship with the company to strengthen the brand.
If you really want to educate the audience with the right content at the right time, then you have to build the customer’s journey.
There are three stages for building a customer’s journey.
Stage 1
In the first stage, the potential audiences are just getting aware of the problem they are struggling with. They are not customers of any brand yet, visiting different sites to solve their problem, including your brand too.
At this point, marketers can make people curious about their products. They must have to explain their customer’s issues which show the audience, that you care for them and come up with the solution to their problems.
Marketers can illustrate brand reliability to the audience through videos, blogs, articles, and an educational email to tempt them to try the product once.
Stage 2
After spreading the awareness of the product, customers show interest in your product, they respond to the emails, have downloaded, performed particular actions against the CTAs.
In this move, marketers need to ONBOARD the audience to grasp the attention by explaining widely how the solution can overcome their pain points. This stage offers the opportunity to the marketers to hold the audience for the long term and turn them into loyal customers or either they just quit.
Stage 3
A big round of applause for those marketers who successfully pulled their customers to stage 3. Now, the customers are fully satisfied with your product or service and enough confidence to repeat purchases. They are instantly your loyal customers and help the brand to lead more traffic by spreading word of mouth.
Clarify your brand with a logo
A brand is something essential for marketers. It shows the purpose of existence in front of different eyeballs.
“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” Geoffrey Zakarian
The brand with the perfect logo, design, image, and brand strategies represents the product mission and goals. It gives the sense to the people of:
Who are you?
What do you have?
How could you solve their problems?
To answer these questions in a more appropriate and novel way, take your business to the next level.
Thisarticle assists you to learn how you build online branding and its authority to increase the brand’s likeability factor.
The brand has the strength to build a close connection with the customers by determining the brand’s core values, convey a message that is easy to consume, and vibrant colors which lead the audience’s attention.
Building an optimized campaign is a significant aspect of reaching marketing goals. With the technology substitution campaigns have a call-to-action option which makes the campaigns manageable, assists to retain more people, strengthen the brand, and enhance marketing strategies.
What does CTA mean? How would CTA impact the conversion rate?
CTA means Call to actions, it may be a button or a link which you added into your website to lead the viewers, reader, and visitors to your landing page. It is the most compelling approach; gives direction to the audience and informs them what to do next.
CTAs help you to address the target audience, move readers to your website, collect a vast lead, and conversion.
There are different tried and tested words that would definitely encourage the audience to visit your landing page and increase the conversion rate of your website. Here they are:
ContentStudio uses a compelling CTA to guide its users with the related image, and the text that lets them know how can they streamline their marketing and social media activities. This CTA gives an extra push to the user to start using the product by clicking on the CTA button. Try it for free
Use Images and Visuals to Amplify Social Engagement
Do you genuinely want to increase the social engagement toward your website or all across the channel?
Then what are you waiting for?
Visuals are the main ingredient to catch the viewer’s attention, rapport with the audience, make the visitors your loyal customers.
As we heard before,
A picture is worth a thousand words.
A picture has an outstanding impact on digital marketing. It is more understandable and memorable than the text.
But, without text or words, the pictures couldn’t explain themselves adequately. Although, using words helps the brand to tell the brand story in a visual context and steer the customers toward your company.
How visualization helps in email marketing?
Now, marketers can spend more time doing email marketing to target the audience using images and videos to collect the stream of traffic, engagement, and conversion to keep their business moving smoothly.
In a nutshell, visual email marketing is the attention-grabbing step which drives people to read more of your content, strengthening the brand and helps to improve SEO.
Assuredly, images get more likes and shares on social networking channels. The Entrepreneur explains7 Steps to grow engagement with Visual Content.
Design Memorable Links
There are hundreds of things that marketers need to keep in the top while running a website. Every marketer has a mission to stay visible and be recognized by the entire pool of people.
At this phase, marketers should be aware of the importance of branded shortened links.
Link shortening is a process, where you have a long, muddled link which you can convert into a short and tidy link. As you know, a simple and concise message has the tendency to remember as compared to a long one, the same case is for the links too.
URL shorteners allow you to track clicks and collect the data against the links. It doesn’t only improve your site’s SEO but also supports you to boost your website traffic and increase the chances of social share.
Memorable links make it accessible for marketers to reach their total serviceable market. It has a potentiality that their audience will take an interest in your content and develop a kind association with the brand.
Let’s take an example here,
The long Url.
https://replug.io/blog/?p=1086&preview=true
Has Converted into a shortener.
https://replug.co/content-marketing
You can see the shortened URL is much more concise and it also makes sense to the reader that this URL redirects to a blog or article related to content marketing.
When it comes to creating branded shorten links, Replug is among those notable tools that help to create shortened URLs and also give the ability to track the performance of the links on different web domains or channels. Replug offers its clients to create attractive CTAs and retarget the audience.
Reports enable the users to extract the information about the product or brand in an organized form.
Why is reporting so important?
Reports play an indispensable role and show visual data of the brand. Reports help marketers by presenting a set of data to examine the performance of their marketing activities.
It gives the direction to measure the progress of the marketing campaigns and determine what key steps marketers need to take to improve their marketing efforts.
This article guides you on how you can plan extremely focused content marketing campaigns and the importance of report for the brand.
What Reporting Offers you?
Reporting gives you the opportunity to plan and prioritize your marketing activities and encourages you to make the best-learned decisions. Using the report feature, marketers are competent to interact with data almost in real-time and gain ROL and web traffic toward their company or brand.
Nurture Your Leads
What Nurturing your leads exactly means?
Lead nurture is the essential approach that requires establishing a relationship with the folks by spreading the awareness of the product or brand.
Marketers can create automated email marketing campaigns that educate the audience about the product and help to strengthen the brand.
Does it play a role in the Customer’s Journey?
Lead nurturing assists you to build a relationship with the target audience at each stage of the customer’s journey by identifying who is interested in your product but still confused to purchase it.
Marketers shouldn’t jump into the deep ocean of sales flywheel without having enough knowledge about the prospects’ interests, issues, and fears. They have to ensure the audience by granting the solutions to their pain points, providing the most relevant content they are looking for, and answering their questions instantly.
Wrapping Up
If companies want to take a position in the crushed marketing world, then they need to focus on aligning their brand’s marketing practices with customer’s expectations.
Streamlining the customer’s journey gives a positive impression that drives repeated sales, more conversion; realizes a positive impact on customer support, hence fabulous retention rate and boosted revenues.
The need to share engaging and viral content is irresistible and instantaneous. Each time you share content on social channels, it’s an opportunity to advertise your business. Replug does just that by allowing you to create branded short links, which you can share with your audience.
The upside to this type of marketing is that you can establish brand awareness and instill trust with your readers. The easiest and quickest way to create and share a branded link is to have the tool at hand. To empower our customers with swift remarketing, we have developed the Replug extension for Google Chrome browser.
Replug Chrome extension helps to create a shortened link quickly just by selecting your brand and campaign. It must be noted here that the brand, as well as the campaign, have to be pre-created in the Replug web application in order for it to be visible in the extension.
Creating branded short links
Creating branded links with Replug is convenient than ever before. Simply navigate to the web page, article or blog you wish to share and click on the Replug extension.
Select your brand which you want to promote and the campaign. Campaigns are really important as they define what kind of widget you want to show your visitors. In addition to that, you have the option to set tags e.g. if the blog is related to e-commerce or marketing, assign it the appropriate tag. This helps you to categorize the links.
Click on the create button to generate your branded link. The story does not end there. If you look at your link there will be some random digits/ alphabet at the end of it. Clicking on the edit button you can actually insert a phrase or keyword, replacing the random digits/ alphabets.
This helps you to better relay your message and connect with the readers. Not only they will recognize your brand but also get the context of the content at hand, Two birds with one stone.
Replug extension also has an autofill URL field with the active tab that saves precious time for the user.
Content Intelligence with Powerful Analytics
After sharing your link on social channels you can see how well it is performing using the “Analytics” module in your Replug account. This helps you to determine the type of content your readers are interested in.
Let take a use case where you share 2 articles on your social channels. One related to finance (we will call it A) and the other related to fashion (we will call it B). Using analytics you can determine if your readers like A or B. You can then alter your content strategy to better connect with your audience.
Parameters such as clicks, links, and conversion rate permit you to make necessary tweaks to your content strategy and improve engagement.
Download and Sign in
The Replug extension is available on the Google Chrome web store.
After downloading you will see the replug icon on the top right corner of your screen. You can easily sign in by social platforms and by email password as well.
So add the chrome extension now and start promoting your business by sharing trending content.
A widget is a small piece of code that helps you perform a very specific function. This code translates to a visual entity that you can add to a sidebar or otherwise known as widget ready area on your website.
Widgets are available to give design and structure control. There are various types of widgets e.g. navigation menu, categories, tag cloud, calendar, search, recent posts etc.
Plugins often add their own widgets to give users more control over the display of plugin functions. An example of a plugin widget would be OIO Publisher which allows you to add a specific banner ad zone in your widget areas by using the widget.
Adding 3rd Party/ Custom Widget using Replug
Replug now allows you to add 3rd party widgets here to use them in your campaigns. This opens a horizon of possibilities for you to include any type of widget you desire.
A great example is the use of option forms from tools like Optinmonster, Sumo, Poptin, Convertful or even your own lead forms.
You can add chat widgets (Getgabs, Intercom, Drift or any other), Video embeds (Youtube, Vimeo, Vooplayer, Wistia etc.), Quizzes ( BrandQuiz, Outgrow, SurveyMonkey etc.) or just about any other widget you can normally use on your website.
Here’s how to add a custom widget and integrate Drift as a custom widget with Replug.
Add Custom Widgets using Replug
Custom Widgets have been moved from the Campaign Type to Settings > Custom Widgets.
Now, you can add Custom widgets directly without going to the campaign type and display a simple text-based view with the message.
Step1
Connect to your replug account by signing in. Navigate to settings > custom widgets which are located on the top right corner of your screen.
Step 2
Click on the “Add Custom Widget Code” button as shown below.
After clicking on the button a pop-up appears with the following fields: Name, Custom Javascript and Custom HTML.
As mentioned above, let us take the example of Drift. It is the leading conversational marketing platform. With Drift, you can turn your traffic into qualified meetings using our bots.
Step 3
This step we show you how to find the javascript code in Drift. Starting off, from the Drift dashboard, which is on the left side, Click the settings gear on the left, and head into: App Settings > Chat Widget > Install.
After that you’ll see various options, Click on Install which is under the Advance option. Click on the JavaScript. and copy that Code and paste it into Replug Custom widgets.
Now go to your replug account and paste that code in Custom widgets and click on the Save button, you can preview it if you want.
The drift chat widget is now embedded in Replug. You can verify this from the list of widgets added in you Replug account.
