In these unprecedented times,  businesses are more than ever reliant on making a digital shift. Ultimately, this may even be the deciding factor in their sustainability. Being confined to your own home, marketers now have more time than ever to develop a perfect digital strategy. This means thorough research is required for the platforms where your clients exist and double efforts are needed to bring in more leads.

I have made a list of the most effective digital marketing strategies that will prove beneficial for your business in 2020!

So let’s dive in!

1. Webinar Marketing

The first digital marketing strategy on the list is webinar marketing. It has the potential to generate hundreds of new leads in just a matter of hours. According to the survey conducted, 58% of the marketers use webinars for promotion and 32% of them think that webinar marketing will be imperative to their success even if they use free webinars. Hence, with the effective use of webinar marketing, you can effectively explain features and sell products and services!

So what exactly is webinar marketing? 

This term refers to an online (web) seminar that lets you connect to a wider audience. Most marketing webinars can be educational, informational, conversational and can be made to:

1. Explain their products and services in-depth. 
2. Illustrate their expertise in their domain. 
3. Answer the frequently asked questions with tips and suggestions. You can get help from your customer service team regarding this. 
4. Expand on a popular blog topic. 

Customers value this free, valuable information that they receive and may feel the need to upgrade their services, by purchasing additional items. Moreover, you can even sweeten the deal for the participants by providing them a free gift or a discount on the service you’re offering! By making use of “scarcity” you can tempt them to purchase the service in a week! This will bring in viable leads, higher engagement, and ultimately, a better brand image! If you need to create new landing pages for webinars that attract audiences, you might choose from among the most popular online website builders to help you to make a beautiful page quickly.

To make the most out of your social media contest, you can give away custom merchandise like t-shirts, mugs, or bags that align with your brand’s vision and your audience. Why? People love free stuff and they are more likely to take photos of themselves, wearing your perch. Sellfy claims that it’s one of the easiest (and most effective) ways to get your brand noticed.

2. Monitor Conversations About Your Brand

Keep tabs on what people are saying about your brand! When someone shares their experience by tagging your brand, you must view it and if necessary, immediately take action. If they are facing a problem, make sure to apologize and resolve their issue at the earliest. 

Nonetheless, not everyone who is posting about your brand is going to tag you! And that’s exactly what makes brand monitoring so crucial! 

In particular, you can use TweetDeck to organize, track and engage with your audience.

If you’re wondering… what exactly do I monitor? Branded keywords, slogans, campaign names, product features, competitor keywords, and lastly.. misspelled names! 

Similarly, maintaining competitive intelligence while brand monitoring is also the key! If a customer is unsatisfied with your competitor, feel free to let him know about your better and more satisfactory service! 😉 

3. Audience Targeting

Targeting the audience is using data to segment consumers by demographics, geographic, or behavioural or psychographic attributes to find the right content for the right person at the right place and at the right time! 

Analyze your marketing campaigns and ask questions like:

• Are we reaching our target audience properly?
• If not, then who are we reaching?
• Is our audience responding in a favourable manner?
• Will another audience be more beneficial?

It is also recommended to keep up with SEO analysis of website and SEO trends because  “there is nothing better than simply being in front of the customer when they search for exactly what you are able to offer.” 

Retargeting 

Most of all it is important that the leads that end up on your website eventually end up converting! That’s where retargeting comes in. The truth is that it’s a long journey from a visitor to an eventual customer. Social networking channels such as Google and Facebook retargeting ads help you gain traffic, leads, conversions; thereby, creating a win-win situation for your brand. 

However, be sure to manage retargeting properly by setting up a defined purpose, setting a frequency cap, breaking the audience into different segments, and conveying the right ads to each segment. 

4. Influencer Marketing 

Next among the top digital marketing strategies is influencer marketing. Like many industries, influencer marketing has also taken a hit, due to the COVID-19. Campaigns are being put on hold and influencers have drastically reduced their rates.

However, all hope is not lost. At the same time, screen time for people has drastically gone up high. Research has shown that the average screen time of 5 hours and 40 minutes has got an 18% increase from previous weeks. As we social distance ourselves in this new norm, it is safe to assume that this figure will only increase.

As more people make their shift to e-commerce, there is a chance: with the right content, you can retain and nurture your existing customers by providing them value. Influencers have changed their standard of content. Now more than ever, it is important to carefully consider the caption and tone of your visuals. 

Essentially, it is important to note that you should consider social media as a time for community, rather than a competition. Try to keep your followers more engaged with your content. How? With live discussions, Q/As and webinars, you can keep Instagram followers hooked to their screens!

5. Encourage People to Post their Story

It should come as no surprise that reviews are a significant deciding factor in the user buying purchase cycle. Your success on social media is more contingent on what your clients are saying about you. This means you can convince consumers to share their journey with you: how did they find you, what do they like most about your product, and what has their experience been like?

According to a survey, almost 1 in 3 Facebook users make a purchase after “sharing, liking, or commenting” on the product themselves. So make sure that you get the user onboard for his journey: you can add his review on your website, or even make a video about him. Some companies even reward referral points to consumers for recommending their products to their friends! 

6. Post at the Best Time

Knowing the best times to post on every social media is essential to marketing campaigns. The first step is to create compelling content that is relevant to your audience. However, if you do not post your content at the right time, your efforts will never be fruitful!

You can find out your ideal posting time by testing the timing of your posts. By analyzing the geographic details of your audience, you can test which time zone would be most optimal and consequently, result in higher engagement. 

However, if you do not have the resources or the time to conduct this experiment, according to a study, the following are the best times for Facebook:

• Best times: Wednesday, 11 a.m. and 1–2 p.m.
• Best day: Wednesday
• Worst day: Sunday

Similarly, on Instagram, here’s the best time to post on Instagram within each timezone, as illustrated by Hubspot:

Sunday: 10 AM – 2 PM

Monday: 9 AM – 5 PM (Engagement peaks at 11 AM and 2 PM)

Tuesday: 8 AM – 6 PM, *7 PM

Wednesday: 5 AM, *11 AM – 3 PM

Thursday: 5 AM, *11 – 4 PM

Friday: *5 AM, 9 AM – 10 AM, *11 AM – 1 PM, 2 – 4 PM

Saturday: 9 – 11 AM

* = particularly high levels of engagement

I would also recommend using social media management tools like ContentStudio to plan and automate your social posts at a perfect time in advance! And that’s how you make use of social posting data to optimize your marketing campaigns! 

7. Stay updated with Social Changes

As more and more people turn to the brands they trust for updates in the current crisis, many industries have dramatically increased their volume of messages sent, hence using SMS marketing as a means to update their customers and growing their business. Especially the healthcare, and media industries, which provide continuous updates for the changes. Contrarily, travel and sports have been impacted the most. 

Depending on what your industry your brand belongs to, it needs to reevaluate its content and marketing strategy to best serve their clients as the situation changes.  

That’s all for today, folks!

Let me know in the comments if you learned anything significant and how you’re going to implement it in your digital marketing campaigns!

58% of marketers believe content marketing is the most appropriate strategy to expand the product in the market. ????

Why do marketers believe in it?  Is ContentMarketing so essential for real?

If you genuinely don’t know where content marketing headed to then probably you are one step away from quitting it.

Creating a content marketing strategy gives the direction to steer your customer’s attention and drive quality leads. It helps to develop a friendly relationship with the audience and stay on top of the audience’s mind through various means.

Content Marketing is much cost-effective than other traditional advertisement methods. In today’s time, it encourages you to enhance the conversion almost three times higher than traditional methods.  It gives the brand awareness of an existing brand to the AUDIENCE.

Crafting compelling content not only educates, inspires, entertains the demanding buyers but also gives the solutions to their pain points.  Apart from everything else, marketers do business to receive a vast amount of return. So for that purpose, you have to pull your audience towards your product by producing quality content which helps them in their buying decision.

All set? ????

What strategies do you need for Content Marketing?

60% of marketers tried their best to produce fresh content each day.  Content is King ???? has been the phrase of the last decade and still holds true. Before start marketing your product or brand in front of the immense ocean of customers, you must know the answers to these questions:

1. Why Is Content King?
2. How does it matter?
3. Why content is the heart of marketing?

Content is king because it keeps the ATTENTION of the audience and gives the ANSWER to the problems.

Take it this way. If you don’t know about any terminology or you want to cook something new. Do you Google for it?

I am presuming there were more YESes than NOs. So, you see, whatever your writing, your audience will read it. You just have to figure out what to write and where to publish it so as to get the maximum return off of it.

The focal point here is to craft compelling content, share an experience, address the idea that makes the pulses of the audience beat. In easier words, your content should have a solution to their query and some valuable information that earns your respect. It gives a strong brand impact and attracts the target audience towards their shop or website.

Content is the heart of your marketing, and it matters a lot to your business. It has a magical power that takes your brand where you want to. You can build brand awareness, the authority to attract the prospects towards your website, and prompt them into sales customers. ✌

And once they start trusting you, they’d literally do this.????

Do you know Content Marketing is the most vital aspect of the company’s reputation? ????

Absolutely yes, content marketing certainly proves that it has an integral part and also a backbone of promoting the product and building a brand’s reputation.

Don’t you get the feeling of how important it is? ????

Marketers crafting content, that’s somehow altered to one another in the market. Although how they relate and deliver the content to the audience that matters. Because when prospects read your content, they will create an opinion or a picture in their mind about your brand.

Having expert-written content helps educate the audience, make them aware of the surroundings, provide a slew of benefits that create a warm and trustworthy relationship with them. Once you give a sense of curiosity related to your brand, there will be more people taking an interest in your product, and you will receive a quality lead or conversion to your landing page.

Challenges of Content Curation?

While content marketing, you might face some challenges like content curation. If I talk about myself, then I would love to stay observant or up to date, and I’m sure you would too. So, targeting the audience and your potential customers with the updated facts, figures, and highlighting their issue is kind of a complex task.

At this point, you need a fantastic social media management tool for curating content and sharing daily updates to the audience through social media channels.  So, what do you say? ????

Well, cut the crap and get into it. ????

We all know, 2019 holds a lot of stuff for you in the store. Now, it’s all up to you how you make the right choices for your brand.

Yes, it is an imperative struggle to move your business out there and strive to make sure it works for you.

Quite hard? Right? ????

So, here I will definitely recommend you a tool which is more or less the most appropriate choice for you ever (totally unbiased, promise ????)

And, the tool is. ????

ContentStudio, you probably have heard about this tool before too. If no, then no worries. I’m here to give you a detailed insight into it.????

ContentStudio helps you curate the most trending content, compose the content, and schedule the content all across your social channels merely to catch the prospect’s attention. This is what each marketer looking for.

It also allows you to write a blog, fetch the content from different other web modules, refine the content for the desired audience, and present the content in a way that is easy to digest. ✌

How influencers could help the business expose their product to the novel audience.

Apart from all, some times it gets tricky to find the Influencers who have more social audience engagement, more followers, etc. If you genuinely want to keep the online brand presence across various social channels, then you have to build a trustworthy relationship with the buyers through influencers.

Influencers have an essential part in today’s online business. It helps to promote your product in front of the audience and increase revenue. They have a warm connection with a different niche and a massive reach in the market.

Generally, influencers have a piece of profound knowledge about the appropriate subject, which prompted the niche audience to accept them and give more priority to their recommendations.

So, without moving from a couch or leaving a cup of coffee, you can find the leading influencers in the market by using ContentStudio. Fascinating? ????☕

Okay, let me clarify to you. ContentStudio always tried hard to stay on the top of the audience’s mind and help their business to grow organically.

ContentStudio introduced another engaging feature name is Influencers to the audience, so stay tuned. I’m going to demonstrate to you a little bit more. ????

ContentStudio empowers you to hunt the most famous author or leader in the market. It enables you to find the most relevant influencer, blogger, or writer to present your product to the new audiences who might be not familiarized with your band before.

You can filter your search by influencers type, region, and language. After finding the influencers in your niche, you can follow them, add to your favorite list, view their social engagement, and build the outreach strategies surrounding them. ????

Does a Call-To-Action improve the website?

CTAs are extremely important in PPC for content marketing. It helps you to deliver each value content to the audiences by adding a clear and engaging CTA.

In simple words, both your Content and CTA have some comparable relation with each other: Content provides entertainment, information, motivation, and CTA creates excitement to dig deeper.????

The most satisfying thing about CTAs is: you can produce a tailored message for the segmented audience, which assists you to educate the right audience at the right time through the right CTAs.

Interesting, right? ????

If you want to influence the potential buyers at the pivotal moments, then you should go with Replug which helps you to create customized CTAs for each piece of content to attract more people towards your website.

Well, this article guides you about how different companies improved their conversion statistics by simply improving their  Call To Action.

Final Thoughts

Content marketing is a marketing strategy that enables you to create and distribute estimable, relevant, and consistent content to the audience that educates them, helps you build brand awareness, and grows an online presence.

Many content marketing challenges may occur during your journey. You just have to be clever when choosing the platform that provides you the answers to your questions and helps you to lead your strategy with your product.

CTAs assist you to convey your message and inspire the audience to perform a certain action against CTAs and convert them into your clients or loyal customers.

Every business wants to enjoy loads of traffic on their website or blogs, especially those running an e-commerce store. And when a person visits your website, landing page or social channel, you want them to take action. Actions such as purchasing items, creating accounts, add an item to the cart, sign up for a newsletter or follow you on social media.

Conversion is directing people to take action on your website which pushes them deeper into the sales funnel. Conversion rate optimization determines why the visitors on your website not converting and taking necessary steps to produce actual buyers.

What is a good conversion rate

The conversion rate may vary from business to business. What is a good conversion rate you might ask? According to a survey conducted by WordStream, about 1/4 of all accounts have less than 1% conversion rates. The median was 2.35%, but the top 25% of accounts have twice that – 5.31% – or greater. Check out the far right red bar – the top 10% of Google Ads advertisers have account conversion rates of 11.45%.

Source

It might not always be a good idea to compare your conversion rate with others in your industry. Even if you compare within your own industry, the competitor which you are comparing with will have different sources of traffic and website design. So what could be a good rate for them will not apply to you because of variables in the evaluation process.

A good conversion rate is better than what you had last month.

That is why it is absolutely necessary to recognize a starting point for your business and continually monitor it for improvements.

Improvement Identifiers

There are certain parameters which can hint that your conversion rate needs improvement. Online businesses especially shopping stores should be on a continuous lookout for.

Data-driven decision making

Conversion rates can neither be assumed nor should be predicted. It is a measure of how successful your online campaigns are performing and should be always backed up by authentic data. Making decisions based on assumptions without proper testing will degrade your conversion rate.

Getting a second opinion

Its always better to have a second opinion. Having an expert or a friend who know about digital campaign management or online paid advertisement can help you identify leaks in your setup.

Alternatively and more appropriately, you can use online tools such as UserTesting. Here you can submit your website to be reviewed by experts who will evaluate it overall impressions. Getting an independent third party evaluation can help you identify gaps you have otherwise missed.

Heat maps evaluation

heatmaps are a great way to track the behavior of people on your website or landing page. This gives you insights into the which areas on the webpage your visitors are most interested in. Heatmaps generate a soo called thermal image, highlighting the area where customer cursor has been most active.

The data from heatmaps help you visualize whether the most visited or clicked button on the website actually takes the user to a sales a page or checkout. This activity will help you channel more and more visits to the lower part of your sales funnel ultimately increasing the conversion rate.

Google Analytics

Google analytics is a very powerful tool which deciphers the overall performance of your website. The data and reports show which pages on the website are performing better compared to others. You can then focus on those pages and market them using SEO or social media to increase the chances of them showing up at the right place in Google search.

however, this tool is quite advanced and you need to be well versed with it in order to get maximum output. You’ll want to analyze segments such as mobile devices used, buyers vs. non-buyers, new vs. returning users, and so forth.

8 ways to improve the conversion rate

A/B testing images

Images play a vital role in determining the online sales figures for your product. They are the first thing visitors notice about your ad. Since people can not physically touch the product or test out your service, it is up to the ad copy primarily the image you select to represent your business.

To boost conversion, you need to try out different images and evaluate their performance using the tools discussed in the above section. There are different ways in which you can enhance the productivity of the image. E.g. some companies showcase their product with a white background, while others might use red.  Similarly, some might try to bring their products to life by showcasing them with plants, trees or animals.

Almost all big brands split test images to determine conversion. You will have to answer the following questions. Does your product stand out to a white or colored background? Does clothing convert better when worn by models or dummies? How many supporting images do you need to provide?

All these variations will help you reach a consensus on which images to use and which to discard. While creating images be sure that it pops against the background. Vibrant images often convert better.

Use effective headlines

The second feature of an ad that has the power to convert is the headline or the tagline. The tagline is basically your entire sales pitch wrapped up in one sentence. This one-liner should intrigue the reader, answer their questions and solve a problem. it is hook line and sinker all at once.

There are certain kinds of headlines that prompt a better response than others. These include command headlines, direct headlines, question headlines, instructional & How-to headlines.  A loosely constructed headline may leak genuine leads.

Here are a few additional stats you might find interesting from an analysis of 150,000 headlines by the Content Marketing Institute:

• A title with eight words performed best. These titles received a 21% higher click-through rate than average.
• A colon or hyphen in the title — indicating a subtitle — performed 9% better than headlines without.
• Headlines that contained odd numbers had a 20% higher click-through rate than headlines with even numbers.

So how to write a killer headline. The online world is stormed with ads and banners, so why would anyone click on yours out of hundreds of others in the same niche. A unique and catchy headline is the answer.

If people see the same old boring headline, they will simply skip your ad. That is why brainstorming headline ideas are very important. the more versions you write down in a list, the more uncommon ideas you’ll have at the end of your list.

Strategically placed CTAs, forms, and pricing tables

Friendbuy, a company that promotes referral marketing for growth marketers, was able to increase the click-through rate of their improved CTA by 211%.

Now, that’s a huge figure.

Another striking example was set by Jason Fried, the co-founder of a software company 37 Signals. His team tried different CTA variations in the quest of optimizing conversions for Highrise. And finally, they got lucky.

They observed a boost in sign-ups on the website by 200% by changing just the text of a CTA button.

The purpose of a landing page is to acquire a lead (email id ) or generate a sale. CTA is the gateway to that sale. It instructs the user to behave in a certain manner and directs them to the bottom of the sales funnel. The position of the button also plays a crucial role and heatmaps may also help you in this regard.

Research shows that the ideal place for a CTA is right above the fold and not at the top of the page. Here are a few guidelines to a showstopping CTA.

• Your CTA should be accompanied by an attractive and descriptive headline
• A supportive subheading which is designed to provide complementing information.
• Instill a sense of urgency by offering a limited discount offer.
• A short statement explaining the value being added to your business.
• A CTA which reads exactly what you are supposed to get after clicking it.

Source

Open Communication Channels with Customers

Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin

It is absolutely vital that you keep multiple communication channels open with your customers. Almost all of us like to chat with a representative of the brand we go out to buy. This is easy to do at conventional shopping stores where there are real people available to help you out with your purchase. For long, there has been a vote of no confidence in online purchasing. That’s no more the case.

In recent years, online businesses, especially big e-commerce stores have invested heavily in developing and training customer service departments. Now whenever you visit a reputed online store, a chat box appears automatically, available to entertain any query you might have.

In the age of artificial intelligence, visitors can interact with chatbots and intelligent programs which help them choose the right product. Helping a visitor in making a purchase is one thing, automating it and using AI to ease the process of the sales take ingenuity to a whole new level. Imagine the impact of people leaving your website and then share the great user experience they had on hundreds and thousands of potential clients.

Here are a few tips on how you can create customer loyalty and social proof to get in the good books of your community.

Survey website visitors: A great way to interact with people on your website is to create surveys on important pages.

Survey paying customers: These people will help shape your business, product or service. They can identify for you the hidden conversion issues and the problems they face on your website. They can also point out feature improvements and lay down the roadmap for your product’s future.

Engage Social followers: Every business has its official social media pages, made not only to interact with the management but also other people utilizing the same product. But not all companies have an active page or otherwise engaging community. The reason is that companies lack focus and not tap into the full potential of social media platforms.

With billions of people on these platforms, they are an ideal opportunity to get the word out for your product. You can create online events, channels or live stream demos to help educate your audience. The secret of social media management is to make your audience better.

Implement live chat: Live chat or a callback software is not only a great way to replicate an in-store experience I, but it’s also useful in identifying which issues people face within your conversion funnel in real-time. This valuable insight will help you identify and remove glitches in your conversion funnel.

Encourage reviews: A happy and satisfied customer is a great marketing agent. Ask your loyal customer to be your brand ambassadors by putting a good word on your behalf. Smartphones have enabled buyers to evaluate a product by viewing Google reviews or visiting Facebook pages. Collect these reviews and use them on your website, in marketing collateral like emails, store banners or a page dedicated to testimonials.

Use Urgency & Scarcity

Scarcity and urgency go hand in hand. Scarcity infuses urgency. the psychology behind it is, if an item is lower in quantity it means more people have bought it, which in turn means it should be good. This coupled with a countdown timer is the perfect recipe to encourage people to click the buy now button.

Sumo has best described the concept of scarcity by conducting an experiment where they asked people to rate 2 jars of cookies. Initially, both had 10 cookies in them, then they removed 8 cookies from one of the jars and asked people to rate them again. The results were staggering. The jar with less no of cookies had a higher rating than the other.

Statements like “You do not want to miss out on this offer”, “Coupon expires in…”, “limited time offer” and many more, have a profound effect on the psychology of the buyer.

Posh website design

Website designs are in a constant state of evolution. The earlier designs were simple and lacked panache. Older websites were developed with only one thing in mind, providing visitors with appropriate information. Here are a few examples.

Similarly, here is one earlier design of the e-commerce giant eBay.

As the concepts of UI/UX evolved, so did the design of the websites. Now its more about the journey of the visitor and how pleasantly they are directed to the bottom of the conversion funnel.

Website design and flow is a key element in determining the conversion rate of your business. Factors such as color scheme harmony with the brand, product images, appropriate sections, and designated webpages contribute to a high converting website. Here is a good design example of how ContentStudio’s above the fold homepage looks like.

The other aspect of the website is its flow. Maneuvering the movement of the visitor to the bottom of the conversion funnel is an art. The objective of your homepage should be to make your most frequently searched content easily accessible. By understanding what is important to your target audience, and intelligently crafting your navigation menu, you’ll be removing friction within your conversion funnel.

The heatmaps (discussed earlier) will help you in this regard. You can analyze them to identify which content user is more interested in and then move them to the front. As reference view websites similar to your niche (which are doing well) and analyze their setup. You can list down their shortcomings and create a custom design for yourself which is better than your competition.

Irresistible offers

Source

Every person evaluates the return on investment before making a purchase. If the ratio is high, it makes it easier to convert.  However, this ratio can be increased by presenting irresistible offers. Even better is an offer with a decrementing timer over it. There are two common strategies when it comes to setting up an offer, pricing, and bundling.

Placing discount offers on products is a great way to boost sales. Offering a 50% discount is a great way to attract potential buyers. The thing to keep in mind is to set up the original pricing appropriately enough so that your business is still profitable.

The second method is to bundle the products together e.g. “Buy one get one free”, “offering a gift card with the purchase of two items”  and other such offers.  These techniques work very well as they encourage people to buy instantly as we are all attracted to free things and saving money.

Setting up a retargeting campaign

The final step in the conversion funnel is an effective retargeting campaign and this step should be run on a continuous loop. According to research, the cart abandonment rate is as high as 69.5% which is an astonishing figure.

Retargeting ads will keep your product in front of the eyes of people who visited your website but did not make a purchase. Seeing the same product or brand enough times will create brand trust and uplifts the conversion rate.

There are many ways you can create a retargeting campaign. You can use Google AdSense to show your ads on different websites, Facebook to show retargeting ads on Instagram and use push notifications to show ads on desktop.

Takeaway

Optimizing your business’s online presence is in your hand. First thing you need to do is to identify the sectors which need improvement. This can be done by consulting others, evaluating heap maps, and using Google Analytics.

The next step is to take measurements so website visitors pass seamlessly through the conversion funnel. try out different ad copies to determine which works better. Similarly, experiment with images and headlines and do A/B testing. Use the power of social media and open communication with your audience. They will act as your advocates online. Finally, create an awesome retargeting campaign to keep popping up to people who visited your website.

If you have other ideas about how to increase conversion rate, do share with us in the comment section.

“Reaching the inbox is not your goal___ engaging people is.”
For Marketers, Email is an influential part of their business success. With the Advancement in Technology, Email Marketing has become essential for the business and its growth. It’s the most cost-effective and convenient way to convey the message to the audience and keep them updated. 

Matt Blumberg, the CEO and Chairman of Return Path says that we need to be laser-focused while creating content. Try to find ways to keep the audience engaged with your product or brand by targeting the right audience.

Replug has introduced third-party integrations with some of the finest Email Service Providers to help you procure the leads/subscribers for your business.

Without further ado, let’s have a look at our newest integrations.

FreshMail:

FreshMail comes with a profound design where you can create appealing Newsletters without having a technical background. You can design brochures that give an image of the product or brand to the audience’s mind. It creates ease for the people to create a design for their product using the Freshmail template. It facilities you to gather more leads by using glorifying programs and e-commerce courses.

Connect Replug and FreshMail:

Now, you can proficiently handle the FreshMail account using Replug, under a minute.

Once you are successfully logged into Replug then go to Settings and Click on Integrations from the drop-down menu. You will see a list of integrations. Find Freshmail and click on Connect to integrate with it.

Pop up follow:

To get into the FreshMail account. You need to follow a pop-up that requires the Name, API key, and API Secret key. To access the API key. Login to the FreshMail account.

Hover over to  User icon > Settings > Plugins and API on the left side of the dashboard. Click on the Integration located under the Plugins and API.

Moving forward, input API key and API Secret into the field of the pop-up and Connect your FreshMail account with the Replug.

MailChimp:

MailChimp is an online email marketing platform where you can create a unique campaign for representing your brand in the market and automate your work. It allows you to target the right audience with the right message at the right time. You can email your client, customers, codify the activities, time, and staff with Replug.

Before starting the process of connecting your Replug account to MailChimp. You must log in to your Replug account.

Integrate your Replug account to MailChimp.

Going ahead, Go to the Setting on the top right side of the corner. Click into Integration and the following list of integration will appear on your screen. Click on the Connect button in front of MailChimp.

Input Credentials:

In the next step, you need to input credentials that contain Username and Password for future processing. If you don’t have an account of Mailerlite then you can Sign up and add your credentials into the field.

After adding, you’ll be asked to select the list which you need to connect with Replug.

MailerLite:

MailerLite is another superb social marketing platform for small businesses, where you can not only build up the content using images and videos but also add a countdown timer that dynamically shows the time remaining until you launch a product. It’s more user-friendly, you can edit your content, manager subscribers, and monitor the campaign reports with statistics.

To access the Connection with the MailerLite, you must need an API key. For this purpose.

Connect to MailerLite:

Go to Settings, Hover over to Integration from the pull-down menu. You can see the API key in front of your screen, now you can copy it.

After getting this, you need to connect with the Replug account. Go to Settings just like we did in the above integrations.

Locate Replug:

Settings > Integration > MailLite > Connect

Then, you’ll be asked to put your MailerLite Account Name and API Key. Paste API key here which you had copied.

Add API Key:

Did you know that there are 3.7 billion email users in the world today? And, by 2022, this number is predicted to reach 4.1 billion. This tells us that with Email Marketing, you could reach out to half of the total population in the world. This creates an ocean of opportunities for you as a brand marketer.

According to 2018 Email Marketing Industry Report by Emma, 59% of the marketers declare that email marketing is the strongest source for ROI.

By now you must feel the need to increase your email audience?

Replug can turn the tables for your brand. Grow your email contacts by integrating with your favorite Email Marketing platforms. Replug will collect the email addresses of the relevant consumers and send them to your integrated tools. Educate your audiences and utilize them to mount your brand.

Moosend

Moosend serves Email Automation for its users. With Moosend you can automate your workflows and sync your data without any restrictions. With their online application, you can focus on enhancing your business rather than sending out emails.

Good news for you is that you can multiply your email engagers by connecting with your Replug account.

You can link both of your accounts in 2-3 minutes and enjoy the reward.

Let’s begin!

Step#1: Find Moosend API key

The Moosend API key will enable your connection with the external tools.

Log into your Moosend account and go to Settings. You’ll find your Moosend API key at the bottom left corner. Copy this key.

Step#2: Connect with your Replug Account

Go to Integrations in your Replug Account and find Moosend in the list.

Connect with Moosend.

Here, Replug will ask you to enter your Moosend API Key you copied in the first step.

Enter your API Key and click Connect.

Step#3: Connect your Mailing List

Next, Replug will show your Moosend E-mail lists to you. Connect your email list with your Replug Account. Replug will redirect the relevant email addresses to your connected list.

Step#4: Create a Call to Action in Replug

In this step, you will create the branded CTA using Replug. Select your campaign and start creating your CTA.

• Select the CTA type as Form.
• Select Moosend as your Email Service Provider.
• Select the Account.
• Select the email list.

Sendlane

Sendlane is another tool that automates your emails for you. They provide advanced features of Email Retargeting and Real-Time Event Tracking to optimize your email marketing. Their Email Editor provides you with a number of templates to represent your business properly.

Build up your Sendlane Email list by integrating your account with Replug. The integration is as easy as it gets. Let’s proceed with the integration.

Step#1: Your Sendlane Credentials

As you already know, the credentials would enable the integration with an external application. Log into your Sendlane account and check your Account Settings. You can locate your API key inside Your Security Credentials. Copy these for the next step.

Step#2: Connect with Your Replug Account

Log into your Replug Account and go to Integrations.

Find Sendlane in the list and click on Connect.

Replug will ask you to enter your Access token. Enter your Sendlane API Key, Sendlane API Hash, and Sendlane URL. And, click on connect.

Upon successful connection, Replug will ask you to link your Sendlane Email list.

Save your selected lists.

Step#4: Create a Call to Action in Replug

Your call to actions will drive email subscribers to your integrated Sendlane Account. You can refer to section 1 of this article to learn to create a call to action in Replug.

Sendpulse

Sendpulse combines all delivery channels on one platform. Not only can you enjoy their email services, but you can also broadcast your messages via Web push, SMS, Viber, Facebook Messenger and more.

Manage your contacts by gathering subscribers via Replug and firing them to your Sendpulse lists.

The fluid integration of your Replug and Sendpulse account will save your time and maximize the results for you. Let me show you how to integrate both of your accounts.

Step#1: Your Connection Token

To start with, find your Sendpulse connection token. The connection token consists of your Sendpulse unique ID and a secret key.

Go to your Account Settings and click on API.

Activate the toggle button to view your ID and secret key.

Step#2: Connection with Replug Account

Go to Integrations in your Replug and find Sendpulse in the list.

Click on Connect.

A prompt will appear which will ask you to enter your ID and Secret Key. Enter those and click on connect.

These are the required steps to complete the integration.

Step#3: Create a Call to Action in Replug

Jump up to section 1 to learn how to create a call to action in Replug.

Connect with Us

You’re guaranteed a success by using any of these three tools along with your Replug account. Stay connected with us to find out more about Replug’s latest Integration in the next Episode.

If you have already used this feature, please share your experience in the comment section.

Let’s grow together!

This October, Replug gives you a little extra feast, think of it as our way of Trick-or-Treating you.

Replug has always paved ways for its users to improve their digital marketing campaigns.

Recently, we have announced 3rd party integrations to boost your email marketing. Now, you can integrate your Replug account with different email newsletter applications, SMS messaging services, and email marketing tools.

The social media revolution has introduced many communication channels to us. But, businesses use email marketing to grow their sales.

Yes, Email Marketing is still in-house!

According to Shopify, businesses earn an average of $36 in revenue for every dollar spent on email marketing.

Make your own branded call to actions with Replug and request users for email subscriptions. You can forward these email addresses to the integrated email marketing tools.

Track the best leads with Replug and escalate your consumer outreach.

In this week’s article, we’ll discuss the three integrations that can change the perspective of email marketing for you.

1. Sendy

Sendy is an email newsletter application which helps digital marketers send newsletters via email through Amazon’s Simple Email Service (SES).

Sendy is the best tool to economize your newsletter emails to the masses.

How to integrate with Replug?

You can easily integrate the two platforms in very easy steps demonstrated below.

Step #1: Find Sendy’s API key

Sendy’s API key is the unique key which enables its integration with other tools. To find your API key, go to Account Settings. You’ll find your API key on the right side of your screen.

Your key will look something like this.

Step #2: Access Sendy’s List ID

As explained earlier, Replug collects leads and redirects them to your Sendy account. To maintain that list, Replug requires Sendy’s list ID.

Go to your Brand and click on View all lists

You’ll find an encrypted List ID for your account here.

Hover over to view the complete ID.

Step #3: Sendy and Replug’s Connection

Now, you have to connect these two accounts to start the magic.

Go to your Replug account and then go to Integrations.

Here, you’ll find the whole list of third-party integrations available in Replug.

Click connect for Sendy.

Fill in all the details and click on Connect.

Step #4: Create your Call to Action in Replug

In this step, you will create the branded CTA using Replug. Select your campaign and start creating your CTA.

• Select the CTA type as Form.
• Select Sendy as your Email Service Provider.
• Select the Account.
• Select the email list (the same for which you entered the List ID)

After a successful integration, all the email subscribers will be sent to your Sendy list.

2. ConvertKit

ConvertKit is one of the most popular yet simplified email marketing tools. It provides marketing automation to small-scale businesses at a very reasonable cost.

Connect your Replug account with ConvertKit today and scale your email subscribers.

How to integrate with Replug?

The integration is very easy. Let’s begin.

Step #1: Find ConvertKit’s API Key and API Secret

In order to connect your ConvertKit account with Replug, you need to find your unique API key and API Secret.

Go to your Account Settings. Along with your basic account information, you’ll find both of the encrypted figures.

Step #2: ConvertKit and Replug’s connection

To connect these two accounts, go to your Replug account and click on Integrations in Account Settings.

Find ConvertKit among the list of all Integrations and click on Connect.

Step #3: Enter your Information in the pop-up

A pop-up box prompter will appear.

Enter your ConvertKit API Key and ConvertKit API Secret here and click on connect.

Step #4: Create your Branded Call to Action in Replug

In this step, you have to create your branded CTA using Replug.

• Select the CTA type as Form.
• Select ConvertKit as your Email Service Provider.
• Select the Account and the email list.

3. Sendinblue

Replug has made a handshake with another major marketing automation tool; Sendinblue.

It is a cloud-based marketing automation SaaS suite.

They provide organizations the services to communicate with their clients via email and SMS.

How to integrate with Replug?

You can easily connect both of your accounts to get the most of your marketing campaigns.

Let’s start.

Step #1: Find your API Key

Find the API key in your Sendinblue account.

To do that, log into your Sendinblue account.

 The front Dashboard will appear.

Go to your personal account settings and click on SMTP & API.

You will be redirected to a page where you’ll find your API Key. Copy your API key.

Step #2: Sendinblue and Replug’s connection

Go to the Integrations list and find Sendinblue. Click on Connect.

On the next screen, you will be asked to enter the API key to complete the connection.

Choose the list that you’d like to connect with your Replug Account and press Save.

Step #3: Create your Branded Call to Action in Replug

Create a call to action in Replug and start routing your traffic to your Sendinblue list. To create a CTA.

• Select the CTA type as Form.
• Select Sendinblue as your Email Service Provider.
• Select the Account and the email list.
  

This is not it, we have some more exciting news for you. Wait for our second Episode to get more insights into Replug’s latest Integrations!