Category: Marketing

Every year, the digital marketing landscape changes drastically; however, e-commerce marketers continue to find email to be one of the most effective channels. Studies show that email marketing can generate an ROI of 4200% on average. In order to keep track of leads and move them through the sales funnel, you probably already rely heavily on email.  Therefore, you need to know some of the best email marketing best practices, whether you’re a startup or a large business.

The success of email marketing is heavily dependent on its strategy, even though it has a high ROI. You may find that your email marketing efforts do not produce as desired results if you do not follow email marketing best practices. You can contribute positively to your sales team’s bottom line by using email marketing as part of your overall marketing strategy.

It doesn’t matter if you failed to get the most out of your email marketing efforts in 2021. To help you out, we have compiled a list of best email practices that you can apply in 2022. Different audiences require different approaches, making it essential to test which strategies work best for you. Below are a few best practices for email marketing. 

Personalize Your Emails

Your email marketing campaigns will be more effective if you personalize them. If your email is not customized to the consumer’s interests or needs, they won’t even engage with it. Your emails’ open rate, reply rate, and click through rate improve when you personalize them. Additionally, to ensure deliverability and reach intended recipients, consider using a DMARC checker to validate your domain’s authentication policies, helping your emails avoid spam filters. 

To know your audience more, you can try to utilize the email verifier software, which will automatically find and validate the most relevant emails for your campaign needs. In addition, prospects are more likely to make a purchase after reading your emails. 

“The costs of acquiring customers can be cut in half by personalizing emails. Your email marketing campaigns can generate up to 760% more revenue.”

Personalized emails get higher conversion rates than non-personalized emails by 10%. Your sales cycle will be shorter when you personalize your email messages. As a result, you can develop a better relationship with your leads since you are able to provide them with relevant and helpful content.

Email personalization can help you improve customer retention and brand loyalty by showing customers that you care about them and positively influencing how they feel about your brand. With a measly 39% of businesses personalizing their emails, focusing on email personalization also helps you stay ahead of your competition.

Following are some email marketing tips for personalization:

• Identify specific segments and recommend products to them
• Use customer behavior to trigger emails, such as abandonment of a shopping cart with the help of good ecommerce marketing.
• Put the name of the recipient in the message.

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Clean Your Email List

You need to clean up your act in 2022 if you didn’t remove inactive subscribers the previous year. Ideally, you should do your email list cleaning at least twice a year.

Not doing so can lead to poor email deliverability. You’ll also be able to present a more accurate picture with your metrics since you won’t be affecting them with customers whose email addresses have changed. 

If you are removing inactive subscribers from your email list, it’s a good idea to send win-back emails first. Take a chance – you may get a few subscribers who wish to stay on your list. After this re-engagement email, inactive recipients should be removed with a clear conscience from your list. 

Make Use Of Welcome Emails

Do you think it is important to send a welcome email? Consider the following example. The average open rate for a welcome email is 80% – and the clickthrough rate is somewhere between 22 and 25%, according to GetResponse. The purpose of welcome emails, in addition to providing your new subscribers with a warm welcome, is to present relevant content at a time when your customers are psychologically ready for your company. If a new subscriber joins your mailing list, many email marketing services enable you to send an automated welcome email. Your welcome email should be relevant and evergreen to attract new subscribers.

You can use a welcome email to build brand affinity for your company and strike a chord with your subscribers. Introduce yourself and your company to new readers, showing them the journey from idea to launch. Your email should be personalized with a photo of your team and a handwritten signature.  Keep in mind that it needs to be a professional email signature to build trust and maintain professionalism.

Below Mentioned Are Some Welcome Email Best Practices:

• Give a brief introduction of your company and yourself.

You can use a welcome email to build brand affinity for your company and strike a chord with your subscribers. Introduce yourself and your company to new readers, showing them the journey from idea to launch. Your email should be personalized with a photo of your team and a handwritten signature. 

• Curate The Best Content You Have To Offer.

Unless you share useful tips and information with new subscribers as part of your email marketing strategy, they won’t have access to the backlog of your previous content. Curate a few of your most popular articles or messages in your first email to a new subscriber. 

• Provide A Discount Or Promotional Offer. 

By offering a promotional discount, like 10% off their first purchase, businesses entice website visitors to sign up for their email list. You should follow up on that promise in your welcome email by providing a discount code and even providing a selection of products they can indulge in. 

Send At The Best Time

A lot depends on the timing of your email marketing campaign. Sending an email at the optimal time can significantly boost open rates, clickthrough rates, and revenue per subscriber. According to online data, the best days to send marketing emails are Tuesdays and Thursdays. On the whole, it is better to send the email during the workweek, but these two days, in particular, will offer the highest open and clickthrough rates. 

The time is equally important as the day of the week. In general, the best time to send an email is when your subscribers are taking a break.

However, you should still conduct your own testing to determine the best time and day to market to your target audience. Additionally, prioritize your email response time to ensure potential clients get the responses they need when they get in touch. In the end, it is critical to find that sweet spot in 2022 so that your emails appear at the top of subscribers’ inboxes when they check them.

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A/B Split Test Your Email Campaigns

Anybody can create an email marketing campaign that gets opened and clicked. Nevertheless, if you’re serious about creating a truly groundbreaking email marketing strategy, you’ll need to split test your campaigns.

In order to improve your 2022 email marketing strategy, you need to get hands-on and experiment with A/B testing. Measuring the results of your emails will help you discover what works and what does not.

Below are some email test ideas to get you started:

• Messages with different subject lines
• Emails with or without images
• Call to action buttons of different colors
• Try sending at different times of the day.
• Try sending emails with both short and long subject lines.
• Try both short and long email messages in different emails.
• Different names of the senders (try using a company’s name or a person’s name.)

In the long run, testing will ultimately help you to understand your customers better, which in turn will lead to a more satisfying experience.

Test Emails Before Sending

Test your campaigns before you send them. That is perhaps one of the most important email marketing tips that small businesses must consider. A successful overall digital marketing strategy requires that you test your email marketing campaigns, even though it may seem like just another step. It’s surprising how easily typos or display issues can slip into your emails.

If you haven’t done so already, try previewing your content with your email marketing software once you’ve finished. Be sure to test your emails on desktop, mobile, and tablet and send them to yourself and a few colleagues.

Optimize Email Subject Lines

A well-written email is only effective if the recipient opens it. Because of this, writers need to make sure their headlines stand out from the clutter in their inboxes. Using all caps, exclamation points, or emojis can seem gimmicky. Instead, use these tips:

• Limit the number of characters in your subject line to say more with fewer words.
• Don’t be afraid to speak your mind. Be clear about what your subscribers will find when they open your email.  
• In the subject line of your email, let readers know if you have a special discount or a sale ending soon.
• The overuse of words like “free” can turn readers away and may negatively affect deliverability.

Create Drip Email Campaigns

Modern email marketers have access to powerful tools in marketing automation. You need a drip campaign to convince subscribers to act if you want to automate time-consuming tasks. Moreover, you don’t want to be spammy in your approach.

Subscribers are usually sent drip campaigns after they register with your newsletter sign-up form. Fortunately, there are many great drip campaign examples to inspire you.

A welcome email drip campaign is the most popular series. You can send a series of emails with different incentives to onboard new customers. It is possible to include a discount in the first email. Your loyalty program could serve as an incentive for them to join the next one. Finally, the third email introduces your team or who is behind your brand. You are humanizing and promoting your brand image this way.

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Focus On Email Accessibility

When preparing your campaigns, making your emails open to everyone is the most important factor to consider. Regardless of your recipients’ demographic, ability, or device, you need to ensure your email message is understood. It’s easy to make a website look great by creating a great user experience by using easy-to-read text and clear graphics and by experimenting with typeface, size, and color.

A trend currently dominating visual and online design trends, Dark Mode, is one of the best ways to make emails more accessible. It is easier on the eyes and enhances contrast when used in dark mode, making lighter objects stand out more.

Consider The Following Email Marketing Tips For Accessibility:

• In an email, add alternative text to images so screen readers can read them 
• In order to avoid seizures, animations should be flashing between 2 Hz and 55 Hz 
• You should aim for a minimum font size of 14px and a readable font style 
• For people with visual impairments, the color contrast ratio should be at least 4.5:1 
• People with dyslexia will have a hard time reading center-aligned text.

Use Confirmed Opt-In

Your landing pages or Facebook page can be used to set up a sign-up form to grow your email list. Make sure to send a confirmation email once they sign up. The best way to improve your delivery rate is to get your subscribers to confirm that they want to receive your emails again. You know they were serious about signing up since they confirmed their email address.

Particularly for a business, gratitude is a valuable trait to have. This part will discuss some ways you can use thank-you words at various stages in your email marketing life cycle. As an alternative to sending a thank you word after someone becomes a new subscriber, you might consider combining a note of thanks with an order confirmation email.

Customers usually wait or expect a receipt against their purchase after completing the checkout process on your site. When they receive it, they are sure to open it and check the details. You can also send customers a thank-you message on their anniversaries or when they reach important milestones. It is certainly possible to amplify your brand’s engagement with customers by showing your appreciation, even if it does not directly lead to sales.

Conclusion

Due to new technologies, shifting regulations, and other factors, email marketing changes dramatically every year. As far as email marketing trends go, you’ll need to stay on top of them and adjust your plans accordingly in order to stay competitive. You need to use the best practice email marketing strategies to get one step ahead of your competition. We provided you with a list of the best email marketing tips that you can apply to your email marketing practices. After reading this article, you might find some inspiring and wonderful ideas for creating emails for your business.

Content marketing is one of the crucial aspects of digital marketing. It is all about how you communicate with your audience and present your content to build up the brand’s reputation.

If the audience finds your content relatable, informative, and valuable then they will surely share your content.

We have devised an 8 tips that will make your content soar and roar in the digital world. Take a look at the below infographics.

What is shareable content?

Shareable content refers to digital material, such as articles, videos, images, or infographics, that is designed and crafted in a way that encourages and facilitates easy sharing across various online platforms and social media networks. Shareable content is created with the intention of being shared by users, increasing its visibility and reach on the internet.

Related: 9 Key Steps for Writing Engaging Content

What is the purpose of sharing content?

The purpose of sharing content is to share valuable information and entertain others. Posting shareable content increases engagement with your audience.

What makes a content shareable?

Related: 9 Hottest Content Marketing Platforms to Look For in 2024

Benefits of creating shareable content?

Below is the list of the benefits of shareable content:

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Let’s talk about content engagement

No, it’s not measuring how many people fall asleep on their keyboards while reading your blog.

Although, if that were a metric, some of us would be setting records!

We get it; creating engaging content in 2023 can be a real challenge.

But worry not!

We’ve put together a practical guide with tips and tricks to help you out. Let’s get started.

What is content engagement?

The term “content engagement” describes a level at which a person is interested in and involved with a specific content. This interaction can take various forms, such as:

• Likes and reactions
• Comments and feedback
• Click-through rates (CTR)
• Shares or repost
• Time spent
• Conversion actions

Why does content engagement matter?

Engaging content builds trust and credibility, enhances visibility, and drives conversions. Moreover, it provides valuable feedback for content improvement and fosters long-term relationships with your audience.

Steps to create engaging content

Step 1: Understand your audience – The secret key

Before you put pen to paper, you need to get inside the minds of your readers. What are their pain points?

What keeps them up at night?

Tailoring your content to their needs and desires is the first step to engagement.

Step 2: Craft a catchy headline – Reel ’em in

Your headline is the first thing people see.

Make it count!

All the best headlines have the following qualities:

• Emotionally compelling
• Problems, questions, and curiosities
• Relevant keywords
• Perfect length
• Clear and specific

Without a catchy headline, your content won’t get a chance to engage readers. So craft headlines that stop readers and compel them to click through. Creating engaging challenges as part of your strategy can motivate readers to interact and participate, enhancing their overall experience with your content

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Step 3: The storytelling magic

Stories connect with people. They remind us that we are more alike than we tend to think. That’s why storytelling is one of the most popular writing methods among marketers.

Some of the stories you can tell:

• Success stories
• Case studies
• Showcase your brand’s values
• Your challenging beginnings
• Choosing to take chances

Remember, great storytelling combines high-quality content, using real-life stories and testimonials from customers and employees.

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Step 4: Formatting matters – Create digestible content

Nobody has time for long, dense paragraphs. Format your content for easy scanning, making it accessible and engaging. Lists, for example, are shared more frequently than other types of content.

Try Adding:

• Contests
• Quizzes
• Assessments
• Infographics

Learning doesn’t have to be boring or monotonous. It can be a thrilling adventure that keeps you hooked and wanting more.

Step 5: Add some personality – Don’t be a robot

Readers can easily spot when something feels forced or insincere. Try adding some personality.

Whether you’re writing a blog post, an article, or even a social media caption.

Let your true self shine through.

• Write as you talk
• Be Relatable and Trendy
• Use a “behind the curtains” approach
• Build suspense
• Use User-Generated Content
• Be witty or humorous

We know adopting a more formal or generic tone when writing is easy. But when you add relatable content, it builds trust with your readers and also keeps them coming back for more.

Step 6: Power of visuals 

Gone are the days when plain text alone could captivate an audience. In this age of “pics or it didn’t happen,” visual content is a must.

A well-designed image or video can instantly capture the viewer’s interest. Stats showed that

• Video content generates 1200% more shares than text content.
• Infographics are shared 300% more often than text-only articles.
• Images are shared 94% more often than text-only articles.

This content format is highly suitable for sharing on social media platforms as it allows for compelling storytelling and visual representation of events.

Step 7: Guide your readers with CTA’s

Every piece of content should have a purpose. So craft compelling CTA’s (calls to action) that guide your readers toward the desired action, whether subscribing, sharing, or purchasing.

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Some of the evergreen brand-friendly CTA’s include:

• Learn more
• Sign me up
• Get for free
• Shop now
• Let’s do this
• Check now
• Try now

Create benefit-oriented CTAs for your websites and multiply your conversion rate and lead generation.

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Step 8: Optimize your content

Increase your credibility with potential readers by making it easy for them to find the information they want in your content.

Some tips to optimize your content

• Target long-tail keywords
• Use key phrases with less competition to rank better
• Matching the search intent of a search query
• Adding an optimized meta title, meta description, and URL
• Fixing technical SEO issues affecting your website
• Adding relevant internal links and working on your backlink strategy.
• Answer frequently asked questions.

While content optimization focuses on improving the user experience and providing value to visitors, SEO primarily drives traffic and improves a website’s visibility in SERPs.

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Step 9: Use of AI tools

You can produce high-quality content that resonates with your audience, thanks to Ai. Here’s how AI helps you in the following fields:

• Keyword Suggestions: AI tools can suggest topic keywords, helping you hit the bullseye with your content.
• Content Structuring: They help structure your ideas, ensuring your content flows seamlessly and keeps readers engaged.
• Data Analysis: AI tools analyze data and trends, giving you precious insights to make your content stand out in the crowd.
• Grammar and Spelling: Bid farewell to embarrassing typos and grammar slip-ups. AI tools ensure your content is polished and error-free.
• Enhanced Readability: AI paraphrasing tools offer style and tone suggestions, making your writing more engaging and enjoyable.
• SEO Optimization: Boost your content’s visibility with AI’s SEO process. They analyze keywords and offer tips to improve your content’s search engine ranking.

In short, AI tools have transformed content creation into an efficient, streamlined process, saving time and effort.

How do we measure content engagement?

There is a famous saying; ‘what doesn’t kill you makes you stronger.’ When you have a detailed report, you can measure your achievements and identify past mistakes However, tools like Usermaven provide privacy-friendly websites and product analytics with pre-built reports.

Here are some key metrics to consider:

1. Session metrics

Understanding the average session length helps decipher user behavior. Long sessions signal that your content structure effectively guides users to explore more. Short sessions, on the other hand, can be positive if users quickly find what they seek.

2. Page views and (CTR)

These basic metrics show how many people view your content and click through to read more. While they don’t provide deep insights into engagement, they are still essential indicators.

3. Time spent on page

This metric tells you how much time users are spending on your content. A longer time spent typically indicates higher engagement as it suggests that users are reading or consuming the content rather than quickly bouncing away.

4. Social shares and likes

Monitoring how often your content is shared on social media platforms, and how many likes or reactions it receives, can provide insights into its popularity and appeal.

Utilizing specialized analytics tools like ContentStudio and staying up-to-date with trends in the field is crucial for successful social media engagement tracking.

You may also like: How To Boost Social Media Conversion: 10 Proven Tricks

5. Scroll depth

This metric measures how far users scroll down a webpage. If users are scrolling deeply into your content, they find it engaging and valuable.

6. Email sign-ups

Email sign-ups are the link that connects visitors to leads and future customers. They represent an urge to remain connected. You may efficiently nurture leads by including a simple sign-up option within your content.

7. CTAs & conversion rates

Conversion rates for various CTAs might shed light on how effective they are. However, if your content is part of a larger marketing funnel, track how many users take a desired action (e.g., signing up for a newsletter and purchasing) after going through your content. You may also like

8. Bounce rate

This is the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate that your content is not engaging enough or irrelevant to the audience.

Final Word

To measure content engagement effectively, it’s essential to use a combination of these metrics and tools. Additionally, the specific metrics you focus on may vary depending on your goals and the type of content you’re producing.

Regularly analyzing these metrics and adjusting your content strategy based on the insights gained is vital to improving content engagement over time.

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