Category: Deep Linking

Read blogs on deep linking strategies to boost app engagement, conversions, and seamless user experiences.

What are app deep links? Here’s why marketers love them!
Scrolling through social media has become part of our daily routine, hasn’t it? With attention spans now averaging just 8 seconds, even less than that of a goldfish, it’s no wonder marketers are struggling to keep up with the rapidly changing trends.

Just look at Instagram and TikTok! These platforms have skyrocketed in popularity just by nailing the art of quick, engaging content that immediately grabs our attention. Whether it’s a catchy reel on Instagram or a fun TikTok dance, they know exactly how to pull us in.

And get this: Approximately 91% of social media users access their accounts via mobile devices. If marketing strategies aren’t mobile-optimized, that’s a huge missed opportunity! Because let’s face it—who’s pulling out their laptop at 5 a.m. when they can just scroll through their phone in bed?

This is where mobile app deep linking comes into play. It makes everything easier by allowing users to jump straight from an ad or website into the app, landing right where they want to be. No fluff, just quick access to the content they’re looking for.

So, what is app deep linking? Let’s break it down, explore the different types, and see how it can enhance user experience, while also tackling some challenges along the way.

What is deep linking in mobile apps?

App deep links are a quick way to send users directly to a specific piece of content within a mobile app, rather than just opening the app’s homepage and skimming through all the products or services.

Now, let’s consider a hypothetical scenario:

A potential customer is scrolling through Instagram when they spot your company’s ad for a stunning outfit for brunch.

The catch? The jaw-dropping 50% discount sales promotion expires in a few minutes!

Excited, they decide to click on the ad, but, they’re taken to your brand’s homepage and have to skim through the entire website to find that one dress.

Time is ticking, and by the time they find it, it’s sold out.

Frustrated, the customer is dissatisfied with his online journey, which means you lost a future loyal advocate.

From a marketer’s perspective, that’s not just one lost sale; it’s a chance for churn and potential damage to your brand’s reputation.

Why are app deep links important for marketers?

Given all of the above, it’s clear that without app deep links, your marketing strategy falls short. While there are plenty of ways to increase sales, app deep linking adds a crucial layer of personalization and efficiency. It’s not just a nice-to-have anymore—it’s essential for marketers if they want to stay ahead of the game.

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Now let’s suppose you did incorporate a mobile app deep link for that 50% sale. What happens then?

Here’s how it would be in this parallel universe:

The smartphone user would click on your Instagram ad and if he already has the app installed, deep linking will take them straight to the product page of your app.

Otherwise, they will be redirected to the relevant app store for app installation. They will install the app and then land straight on the product page of the outfit they want to purchase.

They happily purchase the product without wasting any time, boosting your customer conversion rate instantly.

As a result, the customer is satisfied with the overall service, you make the sale, and the customer comes back to your store again and again!

Related: How to Create an Instagram Deep Link: Step-by-Step Guide

So in a nutshell, app deep links make guiding through any kind of multi-journey between mobile web and apps much easier for users, including omnichannel and multi-platform experiences. It’s like having a GPS for mobile apps, guiding users right where they need to go.

Here are the key benefits of app deep linking:
- Enhances user experience
- Boosts user engagement
- Improves app retention rates
- Makes the onboarding process easy
- Allows for easy retargeting
- Increases ad conversion rates
- Enhances trust and brand reputation
Types of app deep links

Now that we have cleared up what mobile deep linking is, let’s discuss the types of app deep links:

1. Direct app deep links

Direct deep linking is the simplest form of deep linking, sending users directly from an ad to a specific page within the app. However, if the user doesn’t have the app installed, they will hit a dead end with an error message.

This works best for retargeting campaigns where most of your audience already has your app installed.

2. Deferred app deep links

Deferred deep linking, also known as indirect deep linking, takes things up a notch. If a user clicks on your ad but doesn’t have the app installed, they’re redirected to the relevant app store to install it. Once installed, they’re taken directly to the content they originally clicked on—no error messages, no dead ends. It’s a smooth, frustration-free process that keeps the user experience intact.

Suppose that you published a Facebook Ad for the new floral dress that you launched. With deferred app deep links, if the user does not have the app installed, they will first be directed to the relevant store of installation. Once done, when they open the app, the product page will load.

Deferred deep linking ensures you don’t lose potential customers just because they didn’t have your app. It provides a smooth journey from the first click to conversion, making it the preferred option for many marketers.

3. Deep link fallback (redirect)

Ever clicked on a link and ended up in the app store, thinking, “But I don’t want to download another app right now!”? That’s where deep link fallback comes to the rescue. Instead of forcing users into the app store, a deep link fallback offers a smoother path—redirecting them to your mobile website or another relevant spot.

And the best part? It doesn’t mess with deferred app deep links. So, later on, if a user has a change of heart and decides to install your app, they’ll still land right where you want them. No detours, no hassle.

4. Contextual app deep links

Contextual app deep links allow you to add custom details like promo codes and referral sources to your links, giving you deeper insights when it’s time to analyze performance.

Let’s say you’re having a discount on the dress you’re promoting. With contextual app deep links, you can throw in an exclusive discount code just for a specific influencer’s post. As the clicks come in, you’ll not only see how many people are engaging, but you’ll also know exactly where they’re coming from—whether it’s Instagram, TikTok, or a trendy fashion blog.

This kind of data is gold! It tells you which channels are truly converting, so you can tweak your marketing strategy and messaging for better results. Plus, you’ll have a clearer picture of what’s resonating with your audience, making it easier to drive those sales for the floral dress!

You may also like: Deep Linking Types: Deep Links vs Universal Links vs App Links

Common challenges with app deep linking

Challenge #1: Platform-specific issues (iOS vs. Android)

The platform-specific issue is one of the trickiest hurdles for app deep linking. The divide between Android deep links and iOS deep links isn’t just about two different operating systems—it’s a jungle of screen sizes, resolutions, and hardware variations. Both Android and iOS have their own unique methods for handling deep links, which means marketers need to optimize for both platforms to ensure an optimal user experience.

Solution
Start by getting to know your audience. Advanced analytics tools can give you the lowdown on which devices your users are using more. With that insight, you can fine-tune your deep linking strategy to prioritize the platforms your audience actually uses.

Challenge #2: App installation status

The status of a user’s app installation can make or break the deep link experience. If the app isn’t already installed, a typical deep link might send them to a web browser or app store, causing unnecessary friction and potentially losing their interest.

Solution
Deferred deep links can resolve this issue. These clever links ensure that even if the app isn’t installed yet, the user is still guided to the right content after installation. They remember the link’s original intent and take the user directly to the intended spot once the app is ready to go—no detours, just an uninterrupted journey.

You may also like: Deep Link vs. Deferred Deep Link: Differences, and Use Cases

Challenge #3: Network disruptions

Network disruptions can ruin the user experience, leaving users without the personalized touch they expect. This often happens when deep links lose context during the app install, causing users to land on a generic page instead of where they want to go.

Solution
Contextual deep links can resolve this issue. These smart links hold onto that crucial data throughout the installation process, making sure users land exactly where they expect, giving them a tailored experience.

Challenge #4: Bad link routing and broken links

Bad link routing can be a real buzzkill for users. Imagine clicking on a link, expecting to land on a cool product page, but instead, you’re dropped somewhere random—frustrating, right? This usually happens when URL schemes or Universal Links aren’t properly configured, leaving users lost and disengaged.

You may also like: A Quick Guide To Deep Linking & Its Benefits

Below is an illustration of bad link routing. Clicking on the “50% OFF” button leads to the full webpage of the clothing store, resulting in a bad user experience.

Sometimes, the user might even be led to a broken page if the app deep link is not updated:

Solution
Use a deep linking platform like Replug that has features like smart fallbacks, automatic updates, and routing paths. Such tools ensure your users land exactly where they should, regardless of the device or app version.

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Challenge #5: Security restrictions

Deep linking can be a powerful tool, but it’s not always a smooth ride. Security-conscious operating systems sometimes throw up roadblocks to keep malicious apps from hijacking your links. This can lead to annoying pop-ups that might leave users feeling a bit confused.

Solution
Make sure your app is set up to play nice with deep links and give users a heads-up about why they might see those prompts. And most importantly, you need to work with your tech team to tackle these challenges head-on.

The bottom line

In today’s fast-paced digital landscape, every marketer knows the importance of grabbing users’ attention. But let’s not forget, it’s not just about us – it’s about the customer. At the end of the day, what truly matters is their experience. And that’s where deep linking comes in.

By bridging the gap between platforms and streamlining the user journey, app deep linking doesn’t just boost conversions; it shows you care. It shows you’re invested in making every interaction count, and every tap meaningful.

So, prioritize your customers’ experience. Make their journey shorter, smoother, and more enjoyable. With deep linking, you’re not just optimizing your app; you’re building loyalty, trust, and a deeper connection.

FAQs about app deep links

What are app deep links?

App deep links are URLs that take users directly to specific content within a mobile app, bypassing the app’s homepage. This improves user experience by cutting down unnecessary steps and guiding users exactly where they want to go.

Why are deep links important for marketers?

Deep links enhance personalization, increase ad conversion rates, improve user engagement, and help with retargeting. By sending users directly to relevant content, marketers can provide a smoother experience, leading to higher retention and sales.

What are the different types of app deep links?

There are four main types:

Direct deep links: Send users directly to in-app content, but only work if the app is already installed.

Deferred deep links: Guide users to the app store first if the app isn’t installed, and then take them to the desired content.

Deep link fallback (redirect): Redirects users to a web page if they don’t have the app installed, avoiding dead ends.

Contextual deep links: Add extra details like referral information, allowing marketers to track performance.

What challenges do app deep links face?

App deep links can encounter issues such as platform-specific compatibility (iOS vs. Android), broken links, and network disruptions. However, using tools that offer smart fallbacks and routing paths, like Replug, can mitigate these problems.

How does deferred deep linking work?

Deferred deep links allow users to install an app and then take them directly to the content they clicked on originally. This smooth journey helps minimize user frustration and boosts conversion rates.

What is the best tool for app deep linking?

One of the best tools for app deep linking is Replug. It not only supports direct, deferred, and contextual deep links but also offers features like smart fallbacks, automatic link updates, and advanced analytics.
October 22, 2024
How to create a Facebook deep link: A step-by-step guide
Deep linking on Facebook allows users to be directed straight to specific content within your app or website from a Facebook ad, post, or message. This can significantly improve user engagement and conversion rates by providing a seamless and targeted user experience.

Here’s a comprehensive guide to creating Facebook deep links.

Understand Facebook deep linking

Facebook deep linking involves creating URLs that link directly to specific pages or content within your mobile app. There are two main types of deep links:
- Deferred deep links: These links work even if the app is not installed at the time the link is clicked. The user is directed to the app store to download the app, and once installed, they are taken to the intended content.
- Regular deep links: These links only work if the app is already installed on the user’s device. If the app is not installed, the link usually fails.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Why are Facebook deep links important?

Enhanced user experience

Facebook deep links streamline the user journey by taking users directly to specific content within an app or website, reducing steps and creating a smoother, more efficient experience.

Improved engagement

By guiding users straight to relevant content from Facebook ads, posts, or messages, deep links can significantly boost engagement rates. Users are more likely to interact with content that is immediately accessible and relevant to their interests.

Higher conversion rates

Deep links in Facebook marketing campaigns can drive conversions by directing users to specific product pages or offers, increasing the likelihood of a purchase.

Personalized user journeys

Deep links enable personalized marketing on Facebook by directing users to content tailored to their preferences and past behavior, enhancing satisfaction and loyalty.

Efficient onboarding

For new users, Facebook deep links can simplify the onboarding process by taking them directly to the relevant section of an app after installation. This is particularly effective with deferred deep links, which function even if the app isn’t installed at the time the link is clicked.

Cross-platform consistency

Facebook deep links ensure a consistent user experience across different platforms and devices, directing users to the same specific content within an app or website whether they are on desktop or mobile.

Data and analytics

Facebook deep links provide valuable data and insights into user behavior and preferences. Tracking how users interact with deep links helps businesses optimize their content and marketing strategies.

Also read: How to Create an Instagram Deep Link: Step-by-Step Guide

Applications of Facebook deep links
- Marketing campaigns: Enhance the effectiveness of Facebook ads, posts, and messages by directing users to targeted content.
- User retargeting: Use deep links in Facebook retargeting ads to bring users back to specific content they previously interacted with.
- Content sharing: Allow users to share specific app content through Facebook, improving content discoverability and virality.
- Customer support: Direct users from Facebook to specific support articles or app sections to quickly resolve issues.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Also read: What are app deep links? Here’s why marketers love them!

How to create a Facebook deep link using Replug?

Replug is a powerful tool for creating deep links that enhance user engagement by directing them to specific pages, sections, or content within a website or mobile application. Follow the step-by-step process below:

Step 1: Sign in or sign up for Replug

If you don’t already have a Replug account, visit the Replug app and sign up for a free account.

Step 2: Navigate to deep links

Once logged in, go to your Replug dashboard. Locate the “drop-down icon” in the top right corner and select “Deep Links”.

Also read: How to Create a Deep Link for a Seamless User Experience?

Step 3: Select the social media category

Select “Facebook” as the platform for your deep link.

Step 5: Generate the deep link

Choose the type of Instagram link you want to create. Options include:
- Event
- Company event
- Group
- Company page photos
- Company page
- Newswire
- Page profile
- Profile
Click “Create Deep Link” to generate your link.

Also read: How to share Videos using Deep Links?

Step 6: Customize the deep link URL

Select the campaign you want to associate with this deep link and customize the deep link URL to make it more user-friendly or branded.

Step 7: Enable deep links

Toggle the switch to enable Deep Links. An indicator will confirm if the destination URL can be used as a deep link.

Step 8: Save the deep link

Click the “Save Link” button to save your deep link with the deep linking feature enabled.

Step 9: Implement in Facebook ads or posts

When setting up your ad or post on Facebook, use the Replug-generated deep link URL in the destination URL field.

Step 10: Track performance

Use Replug’s analytics dashboard to monitor the performance of your deep links. Analyze click-through rates, user engagement, and conversion metrics to optimize your campaigns.

Why use Replug for Facebook deep links?

Replug is a versatile deep link generator tool that allows you to create branded short links, add retargeting pixels, and track link performance. Using Replug for your Facebook deep links provides several advantages:
1. Ease of use: Replug’s intuitive interface makes it easy to create and manage deep links without needing advanced technical skills.
2. Custom branding: Create branded short links to improve click-through rates and build trust with your audience.
3. Comprehensive analytics: Track the performance of your links with detailed analytics, helping you to optimize your marketing strategies.
4. Retargeting capabilities: Add retargeting pixels to your links to capture and retarget users across different platforms.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Conclusion

Using Replug for creating Facebook deep links simplifies the process and enhances your marketing efforts. Following the steps outlined in this guide, you can efficiently create and manage deep links that direct users to specific content within your app or website.

Replug’s features, such as branded short links, comprehensive analytics, and retargeting capabilities, provide you with the tools needed to maximize the effectiveness of your Facebook marketing campaigns. Ensure thorough testing and continuous optimization to achieve the best results.

FAQs

What are Facebook deep links?

Facebook deep links are URLs that direct users to specific content within a mobile app or website from Facebook ads, posts, or messages, enhancing the user experience by minimizing the steps needed to reach the desired content.

Are Facebook deep links compatible with both iOS and Android?

Yes, Facebook deep links are compatible with both iOS and Android. Ensure you configure URL schemes for iOS and intent filters for Android, and include the necessary App Links metadata.

What data can I track with Facebook deep links?

If you create Facebook deep links through Replug, you will be able to track click-through rates, user engagement, conversion rates, and other valuable marketing metrics.
May 21, 2024
How to Create an Instagram Deep Link: Step-by-Step Guide
Welcome to the world of Instagram, where connections flourish, creativity thrives, and opportunities abound. In this busy digital landscape, deep linking emerges as a powerful ally, simplifying navigation and maximizing impact.

With deep linking, you can enhance user experience, boost conversion rates, and keep engagement soaring. It’s the secret sauce that transforms browsing journeys, making them smoother, faster, and more rewarding.

Let’s untangle the secrets of Instagram deep linking, empowering you to unlock Instagram’s full potential with ease and confidence. It’s time to simplify, amplify, and elevate your digital presence. Let’s dive in!

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

What is deep linking?

Deep linking is a technology used in digital marketing and mobile app development that allows users to be redirected to specific content or pages within a mobile app, rather than just the app’s homepage or a generic landing page.

Think of it like a shortcut or a direct route to a specific destination within an app. For example, if you click on a link to a product within a mobile app, deep linking ensures that you are taken directly to that product page within the app, rather than navigating through various menus and screens to find it.

Instagram deep link:

Unlike a regular link to an Instagram profile or post, which typically opens in a web browser, an Instagram deep link is designed to open directly within the Instagram app on a mobile device if it’s installed.

These deep links can be used to direct users to various parts of the Instagram app, such as:
- Profiles: Directing users to a specific Instagram user’s profile page.
- Posts: Linking directly to a specific post within the Instagram app.
- Stories: Taking users to a particular Instagram Story within the app.
- IGTV: Linking to a specific video on IGTV.
- Shopping: Redirecting users to a product page within Instagram Shopping.
Why Instagram deep linking is so important?

Deep linking to Instagram is super important for making the most out of mobile marketing, especially because Instagram is all about mobile. It’s become one of the most popular social networks worldwide, thanks to cool features like Stories and the ability to showcase products in fun ways.

In 2020, the USA, India, and Brazil had the largest number of Instagram users. The audience on Instagram is huge and always hungry for new content.

Getting people straight to a specific Instagram profile or page can be a game-changer for businesses. And the best way to do this? Using deep links to Instagram.

These links let users skip the usual Instagram sign-in process and land right where you want them to be. You can put these deep links pretty much anywhere: in emails, text messages, on your website, or even in social media posts.If you’re looking to enhance user engagement, partnering with a social media app development company can help you integrate deep linking seamlessly into your platform.

But deep linking isn’t just about getting people to the right place. It’s also about tracking how they got there and what they did next. With deep links, you can see how many people visited, where they came from, what kind of device they’re using, and lots more.

This info is gold for understanding how well your marketing is working and what you can do to make it even better. With our deep linking platform, you’ll have all the data you need to supercharge your Instagram campaigns and get the results you want.

Also read: Deep Linking Types: Deep Links vs Universal Links vs App Links

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

How to create an Instagram deep link in Replug?

Replug, a robust URL shortener, enables the creation and management of deep links, providing valuable insights into click rates and conversion rates. It helps optimize campaigns, leading to enhanced user engagement. By directing traffic to specific pages within an app or website, Replug drives more visitors and boosts engagement.

Here’s how to create deep links using Replug:

Step 1: Sign in to your Replug account or sign up for free if you’re new to Replug.

Step 2: Once logged in, navigate to the dashboard and locate the “drop-down icon” in the top right corner. From the drop-down list, select “deep links.”

Also read: How Does Deferred Deep Linking Work: A Complete Guide

Step 3: Choose “Social Media” as the category for your deep link.

Step 4: Select “Instagram” as the platform for your deep link.

Also read: How to Create a Deep Link for a Seamless User Experience?

Step 5: Generate the deep link by clicking on the corresponding option, such as TV, home, tag, personal profile camera, or profile, and click “Create Deep Link.”

Step 6: Select your campaign, and customize the deep link URL to make it more user-friendly or branded if desired.

Also read: How to share Videos using Deep Links?

Step 7: Toggle the switch to enable Deep Links. An indicator will confirm if the destination URL can be used as a Deep Link.

Also read: How to share YouTube playlist using deep links?

Step 8: Click the “save link” button to save your deep link with the deep linking feature enabled.

Your deep link for Instagram is now ready to be shared, allowing users to directly access the specified Instagram profile, post, or story.

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Different types of deep links:

Understanding the different types of deep links is essential for leveraging them effectively in various scenarios. Here’s a breakdown of each type:

Traditional deep links:

These links directly lead users to a specific location or content within a mobile app, streamlining the user experience.

Deferred deep links:

Designed for situations where users click on a deep link without having the app installed, these links redirect users to the app store for installation and then guide them to the intended in-app location post-installation.

Contextual deep links:

In addition to directing users to a specific location within an app, these links carry additional context or information, enabling personalized user experiences within the app.

Universal links (iOS) and app links (Android):

Platform-specific deep linking standards enable apps to register their deep link URLs with the operating system, facilitating a seamless transition between web and app content.

Custom scheme deep links:

Apps define custom URL schemes that trigger the app to open when a corresponding URL is clicked. While effective, they may be less secure and more prone to conflicts.

Smart app banners:

Not traditional deep links but are noteworthy, these banners appear at the top of a mobile website on devices where the corresponding app is installed, encouraging users to switch to the app for a better experience.

Promotional deep links:

Utilized in marketing campaigns to direct users to specific content or offers within an app, these links are commonly used in email marketing, social media, and advertisements.

One-time use deep links:

These links can only be used once and are often employed for security or tracking purposes, such as one-time login links or referral links.

Also read: How Does Deferred Deep Linking Work: A Complete Guide

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

FAQs

Why are Instagram deep links important?

Instagram deep links are important for directing users to specific content within the app, enhancing user experience, and maximizing engagement.

Where can I use Instagram deep links?

Instagram deep links can be used in various marketing channels, including email newsletters, SMS campaigns, social media posts, websites, and digital advertisements.

Can I track the performance of Instagram deep links?

Yes, many deep linking platforms offer analytics and tracking capabilities, allowing you to monitor the performance of your Instagram deep links. You can track metrics such as clicks, conversions, geographic location of users, and more, providing valuable insights for optimizing your campaigns.
February 14, 2024
Deep Link vs. Deferred Deep Link: Differences, and Use Cases
Deep and deferred deep links are often used in mobile app development and marketing. Deep links serve as navigational anchors, seamlessly directing users to specific content within an app. On the other hand, deferred deep links introduce a layer of versatility by preserving context even when the app is not installed.

This duo’s significance extends beyond mere technicalities, impacting how developers and marketers strategically engage with their audience. Whether enhancing your app development strategy or developing marketing strategies, understanding these concepts is the key to unlocking your app’s potential.

Let’s get straight to it!

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

What are deep links?

Deep links are URLs that lead directly to specific content or pages within a mobile app, bypassing the app’s homepage. They enhance the user experience by allowing seamless navigation to targeted information.

What are deferred deep links?

Deferred deep links, like deep links, lead to specific app content but add the capability to retain context even when the app is not installed. Users are directed to the intended content after installing the app, enabling a personalized and uninterrupted experience.

Deep link vs. deferred deep link: What’s the difference?

Deep Link:
- Immediate Navigation: Deep links provide immediate access to a specific page or content within a mobile app. Users are directed straight to the desired information, bypassing the app’s homepage.
- Installed App Requirement: For a deep link to function, the corresponding app must already be installed on the user’s device. It optimizes user engagement and streamlines navigation within the app.
Deferred Deep Link:
- Context Retention: One key differentiator is the ability of deferred deep links to preserve context, even if the app is not installed. This means that users clicking on a deferred deep link can be directed to the intended content after installing the app.
- Enhanced Onboarding: Deferred deep links are particularly useful for onboarding new users. They ensure a smooth transition from the initial interaction, such as clicking a link, to a personalized experience within the app.
- Installation Flexibility: Unlike basic deep links, deferred deep links accommodate scenarios where the app is not yet on the user’s device, offering a more versatile approach to engaging users.
Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

How do brands use deferred deep links?

Brands leverage deferred deep linking in various strategic ways to enhance customer acquisition and streamline the user experience, ultimately boosting customer satisfaction. Here are common use cases:

1. Placement on the company website:

Brands strategically place deferred deep links on their official websites and banner advertisements. This not only encourages users to explore promotions but also facilitates a seamless transition for those interested in downloading the app. By providing direct access to specific content or promotions within the app, brands attract and engage new customers more efficiently.

2. Integration in social media ads:

Integrating deferred deep links into social media advertising is a powerful strategy for brands. Whether through sponsored posts or targeted ads, these links guide users directly to relevant content within the app. This approach proves highly effective in capturing the attention of potential customers on popular social platforms, contributing to increased app downloads.

3. Inclusion in e-mail marketing campaigns:

Brands enhance their e-mail marketing campaigns by incorporating deferred deep links. This integration ensures a smoother journey for users, allowing them to seamlessly transition from an email promotion to the app. By providing direct access to specific offers or content, brands increase the likelihood of user interaction with the app, thereby strengthening customer engagement.

4. Integration in messages and notifications:

Including deferred deep links in SMS campaigns and push notifications serves as a promotional tool within other applications. This not only increases visibility but also provides potential users with easy access to download the app, encouraging quick and convenient adoption.

Also read: How to Create a Deep Link for a Seamless User Experience?

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Deferred Deep Linking Best Practices

To optimize your marketing campaigns with deferred deep links, adhere to these three straightforward best practices:

1. Personalization: Tailor links for each user

Create individual, tailored deferred deep links for users to enable highly targeted marketing. Whether re-engaging lapsed users or personalizing onboarding experiences for new downloads, utilize user-specific links to enhance engagement and drive conversions. For instance, offer exclusive discounts to users who dropped off after ‘add-to-cart,’ sending personalized links via email or SMS to increase the likelihood of completing the checkout process.

2. Attribution: Measure success with data

Leverage attribution data provided by deferred deep links to measure the success of your campaigns. By attributing user and conversion data to specific channels and campaigns, you gain insights into audience behavior. This information enables informed decision-making, helping you understand which campaigns are most effective and allowing for strategic adjustments over time. Design, experiment, measure, and refine your campaigns based on actionable insights.

3. Brand consistency: Stay on brand

Maintain brand consistency across all aspects of your deferred deep linking strategy. Whether creating links automatically via API or through a user interface, ensure that your deferred deep link provider supports the seamless integration of your brand elements. Consistent branding enhances user trust and reinforces your app’s identity throughout the user journey.

Elevate your app’s success with Replug’s deep links

Transform customer journeys seamlessly with Replug’s Deep Links – the key to uninterrupted in-app navigation. Say goodbye to disengagement and customer dropouts, and hello to a flawless online experience that keeps users hooked from start to finish!
- Smooth navigation: Prevent disengagement with uninterrupted in-app navigation.
- Boost discovery: Whether installed or not, guide users effortlessly to desired in-app content.
- Effortless traffic drive: Use a single deep link for emails, ads, QR codes, banners, and social media to channel users to the relevant app store.
- Conversion funnel streamlining: Drive engagement and sales by guiding users directly to specific products in your online store.
- Re-engage users: Utilize deep links in push notifications to bring back existing app users for targeted content access.
- Cross-app connectivity: Create instant deep links for popular apps, enhancing user experience and engagement.
Also read: How to share Videos using Deep Links?

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

FAQs

How does a deep link differ from a regular link?

While a regular link typically opens the app’s homepage, a deep link takes users directly to a specific page or content within the app.

What are the benefits of using deep links?

Deep links enhance user experience by providing targeted navigation within an app, improving user engagement and retention.

How can brands use deep links for marketing?

Brands can incorporate deep links in various channels like websites, social media, emails, and notifications to drive traffic, enhance user experience, and improve conversions.

Can deep links be used for re-engagement?

Yes, deep links are effective for re-engagement. Brands can use them in push notifications to bring existing users to specific content within the app.

Do users need to have the app installed for deep links to work?

For basic deep links, yes, the app needs to be installed. However, deferred deep links allow users to be directed to specific content even if the app is not yet installed.

How do deep links contribute to app discoverability?

Deep links drive traffic to apps from various sources, making them a valuable tool for enhancing app discoverability and attracting new users.

Can deep links be used for cross-app connectivity?

Yes, deep links can be created to connect users to specific content within various apps, facilitating a seamless and efficient user experience.

You may also like:

How to Create a CTA Campaign Using Replug?

Branded Link Management: Your Key to Online Success
January 30, 2024
How Does Deferred Deep Linking Work: A Complete Guide
Welcome to the world of deferred deep linking – the game-changer in the digital marketing realm. Ever wondered how businesses seamlessly guide users to their apps instead of websites? That’s where this smart strategy steps in, making the transition smooth and rewarding.

This guide is your shortcut to understanding the power of deferred deep linking. It’s the GPS for users, leading them straight to your app, slashing costs, and skyrocketing engagement. Consider this your ticket to a world where customer loyalty and revenue soar effortlessly. Let’s dive in!

What is deferred deep linking?

Deferred deep linking is a technique used in mobile app development to handle links in a way that preserves context even when the app is not installed. When a user clicks on a deferred deep link, it not only opens the app but also navigates them to the exact content or location intended by the link.

This functionality is especially valuable when enticing users to download an app. Even if the app is not yet on their device, the link ensures that users are directed to the intended content once the app is installed.

How does deferred deep linking work?

Deferred deep linking operates behind the scenes, creating a seamless user experience by leveraging a deep linking engine—a combination of a web platform and a software development kit (SDK) integrated into your app.

Here’s a breakdown of the process:

Step 1: User clicks the link:

The journey begins when a user clicks on a deferred deep link.

Step 2: Deep linking engine analysis:

The deep linking engine comes into play, analyzing whether the user already has the app installed on their device.

Step 3: Two possible scenarios:
- App installed:
If the app is already installed, the engine smoothly directs the user to the relevant page within the app. This is the standard deep-linking scenario.
- App not installed:
If the app is not yet installed, the magic happens. The engine guides the user to the appropriate app store for installation.

Step 4: App Store installation:

The user, now in the app store, downloads and installs the app.

Step 5: Return to the deep linking engine:

After installation, the deep linking engine takes charge again, remembering the intended destination from the original link.

Step 6: Finally, the relevant page:

The user is directed to the originally intended page or content within the app. This seamless transition completes the deferred deep-linking process.

Try Replug for deferred deep linking:

Unlocking sales through mobile apps just got a whole lot simpler with Replug. We’re not just a technology partner; we’re your sales ally. How? We take care of the nitty-gritty of deferred deep linking, ensuring it works seamlessly for you.

Picture this: no tech headaches, just a smooth ride to focus on what truly matters—creating a stellar user experience, amping up engagement, and supercharging your mobile app strategy for maximum sales impact. Ready to turn those clicks into serious cash? Let’s make it happen!

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

How to create deferred deep links with Replug?

Creating deferred deep links with Replug is a breeze! Here’s a simple step-by-step guide:

Step 1: Log in to your Replug account or sign up for free if you’re new.

Step 2: On the main dashboard, spot the “drop-down icon” in the top right corner. Choose “deep links” from the list.

Also read: What are app deep links? Here’s why marketers love them!

Step 3: Pick a category on the deep links page. Options include Social Media, E-Commerce, Music, Video, and Productivity.

Step 4: Generate your deep link for the selected platform. A click on this link will directly open the desired content in the corresponding app (e.g., YouTube). Choose the specific option (e.g., video or share) and hit “create deep link.”

Also read: How to share Videos using Deep Links?

Step 5: You’ll land on the “Replug link” page. Name your “campaign” and paste the URL in the “URL field.”

Step 6: Toggle the Deep Links switch to enable. An indicator will confirm if the destination URL is Deep Link compatible.

Note: If the URL can’t be used as a Deep Link, you’ll be notified.

Step 7: Click “save link,” and voila! Your deep link with the deep linking feature is saved and ready to be shared. Easy as that!

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

Why are deferred deep links important?

Deferred deep links hold a pivotal role in-app marketing strategies, offering a range of benefits that significantly impact user acquisition, engagement, and overall user experience.

Here’s why they are crucial:

App user acquisition boost:

Deferred deep links act as a powerful tool for increasing app install rates. They create a frictionless journey for users, allowing them to seamlessly transition to the app, preview its value, and make an informed decision to install.

Enhanced app user engagement:

Marketers leverage deferred deep links to precisely target users with tailored content or exclusive offers post-installation. This targeted approach significantly elevates user engagement, leading to higher conversion rates and a more interactive app experience.

Improved user experiences:

The ability of deferred deep links to guide users directly to the specific page or feature they intended to visit enhances overall user satisfaction. This tailored approach contributes to improved user retention, as users find what they are looking for effortlessly.

Also read: A Quick Guide To Deep Linking & Its Benefits

Personalization potential:

Deferred deep links carry valuable data and context through the app install process. This capability facilitates personalized onboarding experiences and allows for the delivery of content tailored to individual user preferences, enhancing the overall personalization of the app.

Measurement and attribution insights:

One of the key advantages of deferred deep links lies in the valuable data they provide. Marketers gain insights into the effectiveness of their marketing campaigns and app referral sources. This data helps in understanding which strategies and channels are driving the most app users, enabling informed decision-making and optimization of marketing efforts.

In essence, deferred deep links are not just links; they are a strategic asset that propels app marketing efforts, fostering a seamless and personalized user journey from acquisition to engagement. Their multifaceted benefits contribute to the success of app marketing campaigns and the long-term satisfaction of app users.

Also read: How to share YouTube playlist using deep links?

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

FAQs

What is deferred deep linking?

Deferred deep linking is a strategy in mobile app marketing that directs users to specific content within an app, even if the app isn’t installed. It differs from regular deep linking by preserving context, allowing users to land on the intended content after app installation.

Why is deferred deep linking important for mobile app marketing strategies?

Deferred deep linking is crucial for enhancing user acquisition, engagement, and overall experience. It provides a seamless transition to the app, previews its value pre-installation, and targets users with personalized content post-installation.

How can deferred deep links enhance app user acquisition?

By offering a preview of app content pre-installation, deferred deep links reduce friction, increasing app install rates. Users get a glimpse of the app’s value, encouraging them to download and explore further.
January 29, 2024

Deep linking types: Deep links vs universal links vs app links

Link management has been around for a while now. A powerful link management strategy that every marketer should know about is deep links.

All businesses and marketers know how important it is to drive the audience to the appropriate destination.

That’s why implementing a powerful link management strategy is pretty crucial.

Most are still not clear about this URL strategy.

If you’re a tad bit curious about deep links and universal links, then you’re at the right place.

We’ll help you understand the difference so that you can use them for your maximum benefit.

Let’s get right into it.

What is deep linking?

Deep linking is a strategy that takes users directly to specific content within a website or mobile app.

It offers a more direct and efficient navigation experience. It speeds up the communication, data accessibility, and connectivity. Thus, it provides value to the end user.

For example, you receive a recommendation from an online store. You share the link with your friend that takes them directly to the product’s page. Instead of navigating through the app’s main menu or search function, they land on what you recommend.

Common types of deep links

The common types of deep linking are:

Basic deep linking
Deferred deep linking
Universal links (iOS links)
App links (Android links)

Basic deep links:

Basic deep linking is a fundamental technique that directs users to specific pages or content within a mobile app. It improves in-app navigation by allowing users to bypass the app’s homepage and land directly on the intended content. This type of deep link is commonly used to streamline the user experience and guide users to targeted information or features within the app.

Deferred deep links:

Embracing flexibility, deferred deep links bridge the gap even if the app is missing. Clicking such a link first prompts the app download, then seamlessly launches the app and whisks the user to the intended destination upon installation. This smooth transition eliminates user friction and encourages app adoption.

Universal links (iOS):

Designed specifically for iOS, universal links seamlessly blend the web and app experience. These links work regardless of whether the app is installed, leading users to app content via the web browser. Upon downloading the app, future clicks automatically open the link within the app, creating a streamlined journey.

App links (Android):

For Android users, app links mirror their iOS counterparts, facilitating smooth transitions between web and app content on Android devices. In instances where the app is installed, the link seamlessly opens the desired content within the app. Conversely, if the app is absent, the link gracefully reverts to the web content, eliminating the requirement for redirection to the Play Store. This methodology is tailored to ensure a cohesive and trouble-free user experience on Android platforms.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Basic deep links vs deferred deep links vs universal links vs app links?

Undoubtedly, deep links are a smart tech innovation that helps brands, organizations, bloggers, and influencers establish a strong connection with the end users. It’s vital to understand different types of deep links for more clarity.

The reason is that there are several types and each of them works differently, for instance, the traditional deep link would take the user to the specific section in the mobile app, but won’t work if the app isn’t installed.

On the other hand, the deferred deep link would take the user to the App Store and recommend the user install the respective mobile app. After the installation, it will still take the user to the intended content within the app.

While traditional and deferred deep links are more general terms, app links and universal links are platform-specific concepts tailored for Android and iOS, respectively, with a focus on providing a seamless transition between web and app content.

Comparison Table

You can see the difference in the below table

Type	Deep Links	Deferred Deep Links	iOS Links (Universal Links)	Android Links (App Links)
Basic Functionality	Directs to specific app content.	Opens specific content on the mobile web, even if the app is installed later.	Seamlessly switches between web and app content, providing a smooth user experience.	Seamlessly switches between web and app content, providing a smooth user experience.
Fallback Behavior	May result in an error or prompt to install the app if not present.	Redirects to the app store if the app is not installed, then opens the content after installation.	Falls back to web content if the app is not installed, enhancing user experience.	Falls back to web content if the app is not installed, enhancing user experience.
User Scenario	Used for enhancing in-app navigation.	Useful for user on-boarding and re-engagement, allowing users to access specific content after app installation.	Provides seamless transition between web and app content, improving user experience.	Provides seamless transition between web and app content, improving user experience.

Why do you need deep links?

Now that the comparative differences are clear between deep links vs universal links and other links. If you haven’t had a chance to understand the benefits, let us elaborate on why you need to use deep links:

i. Enhance user experience:

User experience is an essential aspect of the customer acquisition journey and plays a key role in convincing prospects to convert into customers. Deep links boost user experience as they direct users to specific in-app content, minimizing navigation steps, and providing a smoother, more enjoyable experience for the end users.

ii. Streamline user on-boarding:

No one wants a complicated sign-up process that takes up so much time. Smart digital marketing experts and consultants use deep linking for a seamless on-boarding process and guide users directly to the specific in-app location or personalized content, ensuring a pleasant experience for the user.

iii. Optimize conversion rates:

Conversion rate optimization is crucial to every digital marketing campaign whether it’s based on organic growth or paid ads. Since deep links drive users to targeted pages, they increase the likelihood of conversions by eliminating unnecessary steps.

iv. Boost user engagement:

User engagement leads to generating more leads, downloads, or purchases – whatever the KPI is set for the campaign. Leveraging deep links enables precise targeting of content to cater to the audience, which fosters effective user engagement by delivering relevant information without wasting time.

v. Facilitate quick customer communication:

It’s clear that deep links provide a direct pathway for sharing specific content or updates, enabling quick communication with customers and prospects, and resulting in effective customer support.

Explore how LINE Music improved conversion rates with deep links

Objective: Boost subscriptions to the music streaming app.

Target audience: The focus was set on non-subscribers, aiming to convert casual listeners into dedicated music enthusiasts.

Creative strategy: Users encountered an ad designed to navigate them seamlessly to the subscription page, the virtual gateway facilitated by the strategic integration of deep linking.

Outcome: The outcome revealed a substantial uplift in conversion rates, with a remarkable increase of 63% for Android users and an impressive surge of 99% for iOS users. The strategic implementation of deep linking proved instrumental in optimizing the user journey, resulting in a significant boost in subscriptions to LINE Music.

Wondering how to create deep links!

Replug is a powerful link management and marketing tool that comes with rich features like deep linking, tracking link analytics and more.

Try Replug & create deep links now!

Use cases & popular examples of deep link

i. Duolingo takes the students back to the lesson

It’s an interactive, educational platform for learning new languages. Duolingo is available on both iOS and Android platforms. It also has a web version.

Duolingo platform uses deep linking to seamlessly bring users back to the stage where they left off or reached the last session.

When a user clicks a CTA link in an email, they can resume their progress from where they left off.

If you are their app user, then it will take the user to their app. Otherwise, the user is redirected to their website. Thus, this language learning platform is a great example of deep links.

ii. Netflix allows users to go to the title directly from the email newsletter

Netflix is one of the most successful online streaming services in the world and continues to innovate its marketing and engagement strategies.

Besides targeting prospects through social media engagement, this streaming service pays close attention to retaining and warming up the current user base through email marketing.

Moreover, Netflix uses deep links in their email newsletters, which allows them to bring users instantly back to their mobile app.

All you need is to click on the “play” CTA button in their email newsletter, and the title will instantly play in your Netflix app.

So, Netflix is a great deep linking use case and example for marketers to learn from, especially when establishing a consumer engagement strategy.

Let’s conclude: How deep linking helps in marketing

Deep links are a massively popular link management strategy for organizations, digital marketers, and SAAS businesses. It assists marketers in smoothing the user journey by providing quick, fast links for swift accessibility, reporting, and analysis.

Moreover, deep linking is crucial to improving the mobile app user experience as it improves the basic app accessibility and provides a long-lasting experience.

Utilize deep linking to reach more users and convert more.

FAQs about deep linking

Let’s take a look at some of the questions to follow up on:

What is the difference between a link and a deep link?

A link is any URL that points the visitors to a specific page on the web server. However, the deep link is a special link that directs the visitors to a specific location on the mobile app. Deep links are used by SAAS tools, affiliate networks, and app-based startups to quickly take visitors from a URL to the in-app content.

What is an example of a universal link?

Here’s an example: go to Google and search for “iMovie” or simply open this link on your iPhone. It’s a link to the iMovie app for iPhone and iPad. The above-mentioned link will directly take you to the App Store to install the iMovie app.

However, if you try to access the link on an Android device, it won’t take you to the App Store app as there won’t be one to open on an Android device. It may open the URL in the mobile web browser. That’s an example of a universal link.

What is deep linking in iOS universal links?

Universal links are deep links for the iOS/Apple ecosystem. They are used to link directly to specific content within an iOS app, rather than just launching the app’s home screen. Universal links are a default deep linking solution from Apple and allow developers to associate web URLs with their iOS apps, enabling a seamless transition between web content and app content.

Why is deep linking good?

There are various reasons why brands and SAAS companies use deep linking, and some of these reasons are quick accessibility of content, faster engagement, easy delivery of information, and seamless transition. Undoubtedly, deep linking is good for content marketing and customer engagement.

Deep link vs. Hyperlink: Which one is better?

A deep link drives the visitor to the specific in-app location or a certain product page on the web, allowing easier and quicker engagement with a seamless transition. However, a hyperlink is just a regular URL pointing to a website page or web address.

How does deep linking affect SEO?

If deep linking is improving engagement, skyrocketing the CTR, and bringing more eyeballs around, then it’s worth a try. No wonder deep linking could increase content discoverability, making it convenient for search engine bots to discover, analyze, and index content for search traffic.

January 18, 2024

How to share videos using deep links?

Do you want to share a video with your followers, but can’t find the right way to do it? Are you tired of sending long, cumbersome links that often get lost in translation? Well, look no further because we’ve got you covered!

Deep linking allows you to share a video directly to a specific point within the app or website, saving time and effort for you and the person receiving the link.

Imagine you’ve just found the perfect video to share with your audience. It’s engaging, informative, and sure to make an impact. But, there’s one problem – the link is long, convoluted, and almost impossible to remember.

Enter Replug’s deep links – the superhero that saves the day!

Replug’s deep links work by taking that long and cumbersome link and turning it into a short and snappy one. But, that’s not all – Replug’s deep links can direct your audience to a specific point within the video or website, ensuring they get to the meat of the content and don’t miss out on anything important.

But wait, there’s more! Replug’s deep links also come with advanced features that give you the power to track and optimize your links. You can add custom CTAs, retargeting pixels, and more, giving you valuable insights into how your links are performing and how you can improve them.

So, what are you waiting for? Say goodbye to long and confusing links and hello to Replug’s deep links – which take your audience on a seamless journey to the content they crave.

Replug deep links for videos: how do I do it?

Here’s how to share videos using deep links from Replug:

Step 1: Sign in to Replug or create an account for free.

Step 2: On the main dashboard page, click the “drop-down icon” in the top right corner and choose “deep links’’ from the drop-down list.

Also read: How to share youtube playlist using deep links?

Step 3: On the deep links page, click “video” to create a deep link for a video, then choose the video platform you want to create a deep link for. Let’s choose “YouTube”.

Note: Deep links are allowed on up to 70 applications under Social Media, e-Commerce, Music, Video, and Productivity categories.

Step 4: When a deep link for YouTube is generated, clicking on it will open the desired live stream, video or share, profile, channel, home, or playlist directly in the YouTube application. Select the option you want and click the ‘create deep link’ button (here we’ll select the video or share option as we are creating a deep link for a YouTube video).

Also read: How to share YouTube videos using deep links?

Step 5: Now you’re on the “Replug link” page. Select the desired “campaign” name, and paste the video URL in the “URL field”.

Step 6: To enable Deep Links, toggle the state. If the destination URL can be used as a Deep Link, the following indicator will appear.

Also read: Benefits Of A Link Rotator: Why & When To Use Rotating Links?

Note: If the destination URL can not be used as a Deep Link, the following indication will appear.

Step 7: Click the “save link’’ button and your link with the deep linking feature will be saved and available for sharing.

FAQs

What are the two types of deep links?

The two types of deep links are:

Standard Deep Links: These are deep links that take users directly to a specific page or content within an app. For example, a standard deep link could take a user to a specific product page within an e-commerce app.

Deferred Deep Links: These are deep links that not only take users to a specific page within an app but also carry additional information about the user or the context of the link. This information can be used to personalize the user experience within the app. For example, a deferred deep link could take a user to a specific product page within an e-commerce app and also provide information about a promotion that the user is eligible for. Deferred deep links are typically used in marketing campaigns to deliver personalized experiences to users.

How do you create a deep link in HTML?

You can create a deep link in HTML by adding an anchor tag with a specific target location. Here’s an example:

<a href=”https://example.com/page#section”>Click here to go to the section</a>

In this example, “https://example.com/page” is the URL of the webpage, and “#section” is the ID of the section you want to link to. To create a deep link, you simply add a “#section” to the end of the URL in the “href” attribute of the anchor tag.

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April 3, 2023
A quick guide to deep linking & its benefits
How many times have you heard the buzzword “deep links” and thought about googling it?

Deep linking has been around for a while, and if you’re a developer working in the tech industry or you have been doing affiliate marketing to make money, then you may know about this.

However, the rest of the readers might not be exactly sure what deep linking is and why they need to learn about it.

Replug users and blog readers are online marketers, affiliate bloggers, digital marketing gurus, web developers, and social media experts.

So, we need to discuss a vital topic in the link management industry to make sure that you don’t miss out on any user engagement opportunities.

Well, this article is going to help you explain what deep linking is and your brand can benefit from deep linking.

So buckle up because you might want to pick a few nuggets from the sections below.

Drive more clicks, conversions, and app installations by deep linking
to your favorite platforms. Try deep links for free

What is deep linking?

A deep link is a pathway that drives users directly to a specific page or section of the website or mobile app without having to launch the app or open the website from the home page.

In simple words, deep links are administered by marketers or app developers to direct the users to a specific in-app location or website URL before the user decides to take off.

A brief history of deep linking

The concept of deep linking has been around since the early days of the web, but it wasn’t until the widespread adoption of smartphones and apps that deep linking really took off.

Deep linking went mainstream when social media platforms took over the internet marketing realm. In a nutshell, the convenience of linking to specific content or section within an app, rather than just launching the app from the home screen turned things around for this marketing tactic.

Imagine opening an app and going across different sections to reach a specific section within the app. It would surely take a while to do that. Therefore, deep linking is immediately adopted by digital marketers and app developers to improve engagement and conversion.

Importance of deep links

Brands now understand the power of quick user engagement. Therefore, they try to squeeze every marketing channel to attract, engage, and convert the audience.

No doubt, such engagement tactics do wonders for social media marketing along the way. Not only does a deep link improve user engagement, but it also positively impacts the conversion rate.

In 2023, deep links are specifically linked to mobile apps and social media platforms. However, deep linking has been around for a long time.

Pro-bloggers and veteran affiliate marketing would know that many affiliate networks offer a deep linking tool for affiliate marketers to generate deep links to advertisers’/brands’ product pages.

So affiliate marketers copy and paste the landing pages or specific product pages of brands/advertisers into the deep link tools to generate their custom affiliate URLs for their campaign.

Several affiliate networks offer the facility to create a deep link for the specific page of the advertiser’s website. Usually, it’s the landing page or a product page that affiliate marketers want to promote.

Impact Radius is a popular affiliate network that provides a deep linking tool for affiliate marketers. Take a look at the screenshot below:

Similarly, ShareASale is another well-known affiliate network that offers a custom link generator, which does the same thing. Here’s the screenshot:

How Does a Deep Link Work?

The way deep links work is that such links are created using a specific URL format that includes the full path to the specific page or content within the website or app.

Suppose a website that has a page with information about a particular product. The URL for the homepage of this website might be “http://www.examplewebsite123.com“, while the URL for the product page might be “http://www.examplewebsite123.com/products/product-name“.

In this case, when the deep link to the product page would be created, the web browser or app will open and navigate visitors directly to the specific product page using the deep link system.

Moreover, in the case of a mobile app, the app may need to be installed on the user’s device in order for the deep link to work properly.

Deep links can be created and used in a variety of contexts, including in emails, social media posts, advertising campaigns, and more. However, they’re widely used in the social media industry mostly by top-tier social media and communication apps.

Why deep linking is so critical in building great mobile journeys?

Deep linking helps brands and influencers create a seo friendly and effective engagement experience that facilities the overall user experience of the prospects and customers.

A great mobile journey is a term that describes how easy and quick the accessibility of a tool or app is for the target audience.

It’s the era of smart devices and mobile communication, so brands might not want to comprise the mobile-first user experience. No wonder companies pay close attention to building responsive websites these days.

Since deep linking assists businesses in providing customers with quick access to resources, it directly influences the conversion rate.

To understand why deep linking is crucial to building a great mobile journey for the audience, it’s important to dive deep into the key reasons to use deep linking for better mobile journeys:

Seamless integration

Deep linking allows for more seamless integration of mobile apps into the overall user experience, as it enables developers to create links that take users directly to specific pages or features within an app, rather than just the home screen. This can help to improve the overall flow and continuity of the user journey.

Intuitive user experience

By allowing developers to link directly to specific content or features within an app, deep linking can help to create a more intuitive user experience, as it makes it easier for users to find and access the information or functionality that they are looking for.

Conversion optimization

Deep linking can be used to optimize the conversion process by allowing developers to create links that take users directly to the pages or features within an app that are most relevant to their needs or interests. This can help to increase the chances of a successful conversion by making it easier for users to find and engage with the content or functionality that they are looking for.

Fast communication

Deep linking can help to facilitate fast communication between apps and websites, as it allows developers to create links that can be used to quickly open specific pages or features within an app. This can help to improve the overall speed and efficiency of the user journey.

User engagement

Deep linking can be used to drive user engagement by allowing developers to create links that take users directly to specific sections or features within an app that are likely to be of interest to them. This can help to increase the amount of time that users spend within an app, and can help to improve the overall user experience.

Customer retention

Deep linking can be used to improve customer retention by allowing developers to create links that take users directly to the features or content within an app that are most relevant to their needs or interests. This can help to keep users engaged with an app and can help to increase the likelihood of them returning to the app in the future.

Benefits of Deep Linking in Mobile Apps

Deep linking has essentially become more useful to social media platforms and mobile applications after the vast adoption of mobile devices globally. The concept seems more like an engagement strategy for mobile users, let’s dive deep into the benefits of deep linking in mobile apps:

Access to location-based content

Deep linking allows you to link directly to a specific location-based page within an app, which can be useful if you want to direct users to content that is relevant to their current location.

Often companies have different versions of the apps or websites, so deep linking helps them navigate the users to the appropriate app or website version based on their country or city.

Personalized user experience

It can be used to provide a more personalized user experience by linking users directly to the content that is most relevant to them or the app version designed for them.

This can be especially useful for e-commerce websites where deep linking can be used to direct users to a specific homepage based on their IP address or other location-detecting parameters.

Target a specific audience segment

Brands and entrepreneurs try to segment their audience whether they’re doing email marketing or social media advertising. Once they successfully do that, it makes it easier for them to reach out to a specific segment of the audience.

This is where deep linking comes in handy when companies and experts can generate specialized deep links based on the credentials of the specific segment.

Speed up the communication

No doubt that deep linking can speed up the communication process by allowing users to access specific content within an app quickly and easily. This can be especially useful in situations where users need to access information quickly, such as when they are trying to make a purchase decision.

Improve conversion rate

By providing a more personalized and relevant user experience, deep linking can help to improve the conversion rate for an app or website. This can be especially important for e-commerce apps, where deep linking can be used to direct users to specific product pages and increase the likelihood of a sale.

You must have noticed that sometimes when you visit a rather big e-commerce store, it automatically detects your country or sometimes directs you to your country-specific online store version.

Improves search engine discoverability

One of the key benefits of deep linking is that it also allows search engines to easily index and rank specific pages or content within a website or app, which can lead to better search engine optimization (SEO) and improved discoverability.

How to create deep links using Replug?

Replug is among the best link management tools that offers URL shortening, deep linking, bio links, QR codes, and several other URL management services.

One of the features of Replug is deep linking. I’ll use the TikTok example, meaning I’ll create a deep link for a TikTok video just to showcase how it’s done.

If everything goes perfectly, the short URL will be created as a deep link and it would open the same TikTok video in the TikTok app on clicking on that short link.
Interesting read: How To Put A Link In TikTok Bio?

Let me walk you through how you can create deep links using Replug:
- Step1: Log in to your Replug account
To create a deep link using Replug, log in to your Replug account. Create an account if you haven’t signed up yet. Replug has a 14-day free trial offer.
- Step 2: Create brand & a shortener campaign (skip if it’s already created)
In the next step, you have to create a brand. Navigate to manage and click on Brands.
Once you have landed on the brand’s webpage. Click on the New Brand tab and create your custom brand.
Now create a shortener campaign. Navigate to Manage and click on the Campaigns tab.

Go ahead and create a campaign. Provide an appropriate campaign name.

Note: Remember you need to create a link-shortening campaign. Don’t check any other boxes such as retargeting or call-to-action, etc.
Related: Share YouTube videos using deep links?
- Step 3 : Go to the deep links section
Once you successfully create your campaign in the Replug account, go to the deep links area.

To access the deep links section, click on the profile icon from the top left of the dashboard and then click on the “deep links” option.
- Step 4: Choose the platform
This is the step where you’d have to choose the platform for the deep link campaign. After landing on the deep links section page, there will be dozens of options across different categories.

Click on the icon of the platform you want to create your deep link for, for instance, TikTok or Pinterest. Once you click on the platform icon, a popup window would appear.
- Step 5: Adjust the formatting
The popup window as shown in the above image would be a deep link integration area where you get a chance to adjust the formatting of the deep link.

Moreover, this integration area would also showcase different available deep link formats/options for each platform.

Once everything looks okay, just click on the “create deep link” button to go ahead.
- Step 6: Create a deep link-enabled short URL
The last step is also crucial to the whole deep link creation process. It’s the section where you input the associated URL as well as choose the appropriate campaign.

When everything goes smoothly, there shouldn’t be a problem. Turn on the deep link option for the link using the toggle, just in case.

Also, makes sure that the deep link is supported for the URL. Fix the URL formatting if the deep link is displaying an error.

Once everything seems okay, go ahead and save the link. Now you have created a deep link for your favorite social media platform.

As I said earlier that if everything works out fine, the short link would be used as a deep link and it would open the TikTok video in the TikTok app. I tested this short URL and it did open the TikTok video in the TikTok app.
Try it yourself: https://replug.link/CS2titok

FAQs about deep links

What happens when the user is deep linked into an app they don’t have installed?

When a user clicks on a deep link but doesn’t have the relevant app installed, then there are two possibilities that could happen depending on the platform or app. The deep linking system would either open the web version of the app or take you to the relevant app store to install the specific app.

Deep link vs. hyperlink – what is the difference?

A deep link is a mobile link that directs the user toward the relevant app instead of the website. Whereas the hyperlink is a link that sends the website visitor to the specific page or website it’s linking to using a web browser regardless of the device.

What is the biggest benefit of deep linking?

The most important one is that it provides end-users with quick access to the content within the app or website.
February 14, 2023