Author: Sadia Umer

10 content marketing tips to drive conversions and build loyalty
Are you ready to revolutionize your content marketing game and unleash its true potential?

Look no further!

Whether you’re a seasoned marketer or just starting, these invaluable content marketing tips will empower you with the knowledge and strategies needed to craft compelling content that resonates, engages, and converts.

Simply put, a well-planned content marketing strategy can help your brand reach its full potential. It holds the ultimate power to captivate your audience and earn their loyalty in the easiest way possible.

Get ready to create content that not only grabs attention but also leaves an ever-lasting impact on your audience, driving your brand’s success in the digital realm.

Before we dive in, let’s talk about the core of the matter.

What is content marketing?

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. It is a long-term strategy that aims to build trust, establish credibility, and foster relationships with potential customers.

Instead of using traditional advertising methods, content marketing seeks to provide informative, entertaining, or educational content that addresses the needs, interests, and pain points of the audience.

The content can take various forms, such as blog posts, articles, videos, podcasts, infographics, ebooks, case studies, and social media posts. The key principle behind content marketing is to deliver value to the audience, positioning the brand as a knowledgeable and trusted authority in its industry.

However, the following are characteristics for which content marketing is known.
1. Less expensive
2. Boosting sales
3. Loyal customers
Typically, the goal of content marketing is to increase traffic to the website you’re running. So these viewers can then be guided through the appropriate channels to become actual customers.

10 content marketing tips to drive conversions and build loyalty

Below are some of the most effective content marketing strategies for driving traffic to your website.

1. Identifying the target audience – Clear buyer persona

The first step towards maximizing website traffic is to determine the target audience and create a detailed consumer persona. To create a clear buyer persona, you need to observe consumer trends closely.

The Golden rule of running a successful business is to constantly evaluate the market value and demand for your products. A company’s first step in building a successful brand should be focusing on its target demographic. And figure out how to satisfy its user’s needs. Creating a comprehensive buyer persona is an essential step for effective content marketing. Understanding what drives your target audience and capturing those insights in structured persona templates can greatly enhance your ability to produce content that truly resonates with your audience’s needs. These tools serve as blueprints, helping marketers to tailor messages that engage and convert prospects efficiently.

Generally, there are two types of audiences;
- Warm audience: People who value your content.
- Cold audience: People who show no interest in your content.
However, targeting the niche audience demographically, based on different regions and other factors, is the hardest part. Multiple tools, social platforms, and devices gather incoming data about the customer’s preferences, interests, needs, and more.

These tools enable marketers to identify the conversion rate and audience engagement. And create marketing automation campaigns that allow them to compose a message to the right prospects at the right time.

Moreover, Industry challenges can be learned by marketers, and competitor strategies and their customers can be examined. Business owners should always remember: customers seek products or materials that will help them reach their goals or gain knowledge. Satisfying these needs is key to success.

2. Sketch out your customer’s journey

The next technique is to map out your customer’s journey. One can use a framework for effectively carrying out marketing approaches. And collecting dependable information at each stage of the client journey.

Therefore, one must develop persuasive instructional content and update it regularly to reflect changes in the consumers’ demands and needs. As,

Forrester Research analyst Lori Wisdom says:

“Buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. In a recent survey, 74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase. This buyer dynamic changes the role of B2B marketing in a fundamental way.”

However, concise, easy-to-read, and audience-engaging content is essential. So, marketers should prioritize quality over quantity. Of course, it’s not as easy as it looks; wasting time trying to sway people’s attention with information they don’t like is more like writing content they don’t like.

The customer journey cycle consists of three primary steps.
- Awareness
- Consideration
- Decision
Let’s go through these steps one by one.

Brand/Business Awareness

This is the TOFU (top of the funnel) stage, where you can make a larger audience recognize your product or service by addressing the public’s pain points in the content creation process. This will make them feel important and turn your possible customers into real buyers.

However, the below processes offer an opportunity for marketers to connect with their target audiences, get their attention, identify their pain points, and offer solutions or new perspectives.
- E-books- infographics- white papers- educational content
- Analyst reports- webcast- video – podcast– live interaction
One important thing that every business owner should remember is that customers are always looking for products or materials that Will help them get what they want or learn something new. Moreover, focusing on areas where customers spend more time and are interested is a great way for marketers to raise brand recognition and get known in the vast content marketing landscape.

Ingenious consideration

The second step is known as consideration, and during this stage, potential customers finally evaluate the solutions to their pain areas, While also searching for a variety of different choices.

In this stage, referred to as MOFU (in the middle of the funnel), marketers are required to provide informative content. That demonstrates to the audience why they should choose your product over the other options currently available on the market.

According to the Content Marketing Institute

“The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — to drive profitable customer action.”

Decision making

The term BOFU “bottom of the funnels” refers to the process of reinforcing certain offerings to improve or increase the conversion chances that are related to your brand.

Moreover, this gives customers the confidence that they have made the appropriate decision for their company or the solution to the issue. However, this includes live demos, case studies, and trial downloads.

3. Set up an editorial content calendar

Content marketing is a long-term strategy that requires the use of marketing strategies, the creation of high-quality content, and the fine-tuning of promotional efforts. Therefore, it is challenging to deal with everything simultaneously.

The content editor’s calendar provides a platform for strategic marketing planning, work management, and content preparation. It serves as a road map to better marketing outcomes and helps the team stay focused on the company’s mission and objectives.

Without a content plan, it will be difficult to create leads from your website’s marketing efforts. A well-organized editorial calendar is essential for a successful content strategy. However, If you want to create magnificent content, you need to use editor calendar software that explains to marketers and their teams how they may best connect with and serve their target demographics.

4. Identifying the right platforms for your audience – Leveraging social media channels

Identifying the best channels to reach your demographic and generate traffic to your site is another important consideration. An increasing number of people have turned to various social media sites. To network with like-minded individuals, peruse blogs, and learn more about the companies whose offerings they adore.

However, businesses can reach a wide audience and build brand awareness by using social media to convey intriguing stories about their products and brands. Channels like Facebook, Twitter, Instagram, and Pinterest play a monolithic role in increasing engagement and conversion rates.

Tools for analyzing statistics:

In 2023, there are a lot of great tools that can help you manage your daily, weekly, and monthly tasks, and keep track of your sales and conversions.

I’m going to give you a rundown of some of the most fascinating tools that can help you figure out the statistics of your marketing campaign on social channels. And you can also see how different marketing strategies affect your business with less time and money.
- ContentStudio
ContentStudio is one of the best marketing tools because it lets you build a custom campaign to promote your product. You can use fancy filters to improve the content and share it on any of your social media networks to raise brand awareness.

It also lets you write your scheduled posts and customize them for your real and potential audiences, so you don’t have to post the same thing on all your social channels.

However, It’s so easy to see the big picture of all the marketing activities when they’re laid out in a calendar and a list. You can control and handle the posts you’ve set up to go out on your social media accounts at a certain time, and you can keep track of when the posts are due.
- Replug
Replug makes short links with your brand’s name in them. This helps your brand stand out and gives you more trust in your custom domains.

It lets you make a brand for your business and run ads to get the word out about what you’re selling. It offers a lot of features, such as a URL shortener, custom domain, retargeting, link analytics, etc.

You can add RSS feeds to your campaigns. Every 30 minutes, the content from the RSS feed will be automatically retrieved and put on your shortened Replug link, which you can share with your audience.

However, Replug also lets business owners make an eye-catching call to action to draw their audience to their website or retarget the audience with the same content to any page on the website. It also gives your email marketing efforts more power and makes your email reach wider.

5. Creating engaging and informative visuals

One versatile method of attracting clients’ attention to your business is using humorous clips that showcase your products or services in action.

Moreover, visual content is helpful for marketers since it provides in-depth knowledge of the product you have and opens the door to making a personal connection with your audience.

Know that with the developments in technology and increased access to the internet, things have continued to develop in the same manner they always have. The relevance of video marketing in this day and age is readily apparent to every one of us.

However, to achieve your goal of increasing the number of social media conversions, you should consistently focus your attention on the Audience, by placing sponsor advertising on Facebook, LinkedIn, Tiktok, and other social media platforms.

6. Craft captivating web-content

Your content represents you and tells consumers why your company exists and what problems you solve. Convince them to choose your product over competitors, and makes it easier for them to find you.

Moreover, research is one of the key elements of being a good content marketer if you want to keep people’s interest. It’s necessary for every business owner needs to dedicate some time and effort to studying the market.

Albert Szent-Gyorgyi said:

“Research is to see what everybody else has seen and to think what nobody else has thought”

Extensive marketing research is crucial for recognizing who your target audience is, what they want, and how to best serve them. After conducting research, you can develop a content process that details the steps you should take to identify your target audience and alert your readers.

The keywords can help marketers organize the issues about which their target audience has questions. Keywords boost the effectiveness of content marketing efforts and also help with search engine optimization.

However, When it comes to coming up with original ideas, brainstorming is one of the most widely used methods. It can help you come up with a better topic for your blog article if you use it correctly. In general, it’s all about coming up with original ideas, not putting them into practice.

7. Analyze results – data-driven content

Monitoring and analyzing the performance of your content is crucial for understanding what works and what doesn’t. By utilizing analytics tools, you can gather valuable data on metrics like page views, engagement, conversion rates, and audience behavior. Tools like real-time speech analytics can also provide actionable insights to improve customer satisfaction in live interactions.

This data-driven approach enables you to identify trends, refine your content strategy, and make informed decisions to continuously improve and optimize your content for better results.

Data-driven success with Usermaven: Your analytics solution

Usermaven is the game-changer for data-driven content marketing success. With comprehensive analytics, a streamlined workflow, privacy compliance, and tailored features, Usermaven empowers businesses to optimize content strategies, deliver personalized experiences, and gain a competitive edge.

Unlike Google Analytics, Usermaven offers no-code event tracking, a user-friendly interface, and a privacy-friendly approach.

Elevate your content marketing with Usermaven and unlock the power of analytics for remarkable results.

8. Enhance the user experience: A key priority in content marketing

When it comes to content marketing, prioritizing the user experience is paramount. No matter how well-crafted and informative your content may be, a subpar website experience can drive away readers and negatively impact your rankings. More importantly, it results in missed opportunities for conversions.

To ensure an optimal user experience, consider the following tips:
- Optimize site performance: A fast-loading website is essential. Users expect quick access to content, especially on mobile devices. Make sure your site is optimized for speed by optimizing images, using caching techniques, and leveraging a reliable hosting provider.
- Mobile responsiveness: With the increasing use of mobile devices, your website layout must be mobile-friendly. Responsive design ensures that your content adapts seamlessly to different screen sizes, providing a consistent and enjoyable experience for all users. A well-designed responsive layout ensures your content adapts seamlessly to different screen sizes, providing a consistent and enjoyable experience for all users
- Enhance navigability: Make it easy for users to navigate through your content. Incorporate features such as a table of contents and a back-to-top button to facilitate smooth scrolling. Clear and consistent headings help users find relevant information quickly.
- Readability and typography: Ensure that your content is easy to read across devices. Use a sans-serif typeface, maintain a reasonable font size, and create a visually pleasing layout. Consider readability for users with different visual abilities by optimizing for high contrast and adhering to accessibility standards.
- Accessibility optimization: Cater to users with disabilities by optimizing your website for accessibility. Provide alternative text for images, include captions in videos, and ensure that your content can be read aloud by screen reader software. By prioritizing accessibility, you expand your reach and create an inclusive experience for all users.
9. Avoid fixating on word count for blogs

This situation arises from the misconception that longer articles automatically generate more organic traffic. However, Ahref’s analysis of 900 million pages reveals a moderate negative correlation between word count and organic traffic for posts exceeding 2,000 words.

In essence, a typical 10,000-word post receives less search traffic compared to an average 2,000-word post.

Therefore, it’s time to relinquish the fixation on word count. Readers aren’t enthusiastic about lengthy content. Instead, focus on covering the necessary information, omitting irrelevant details, and delivering concise, to-the-point content.

10. Re-engage your audience with remarketed content

By repurposing your existing content, you can transform a previously covered topic into a fresh format. However, the power lies in remarketing that content to re-engage users who interacted with it but didn’t convert initially.

Numerous variables may work against us in capturing user attention. The timing might not align with their immediate need or financial situation. But by strategically remarketing your content to those who have already demonstrated interest, such as through targeted follow-ups from a cold email marketing agency, you increase the likelihood of capturing their attention at the right moment.

After all, that’s the essence of content marketing – delivering value when it matters most.

Our final verdict

These days, no marketing strategy can succeed without the perfect content marketing techniques, at its core. It is essential to have a firm grasp of the dynamics of marketing and the kind of content that will be the most effective for your company.

In my opinion, the most effective method of content marketing, however, is to conduct research into the barriers faced by your targeted audience. And coming up with a content strategy to address those challenges.

Leave a comment below, letting us know. Which content marketing strategies best match the growth goals you’ve set for your business?

We’d be thrilled to get some feedback from you. You have our deepest gratitude for staying with us to the very end. Your time and effort are very much appreciated.

FAQs on content marketing

What are the most common types of content marketing?

Some of the common types of content marketing can be done through social media marketing, Blog content marketing, infographic marketing, video content marketing, podcast content marketing, paid ad content marketing, etc.

Is content marketing strategies effective for small business?

Yes, building a content marketing strategy for a small business can be very effective for small business. However, it’s no different than large organizations.

What are the pillars of content marketing?

The pillars of content marketing conclude; creation, insights, audience, distribution, and experience.

What are the major benefits of content marketing?

Some of the major benefits of content marketing include audience engagement, building trust, and driving maximum conversions.

How to develop an effective content marketing strategy?

Content marketing is a crucial aspect of any successful digital marketing strategy. It involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
April 10, 2024
Google retargeting: The ultimate guide for 2024
Do you know that 6 out of 10 cart abandoners come back and buy within 24 hours of getting a personalized email?

That’s what retargeting across social channels does for you as a marketer. The truth is; a lot of people never pay due attention to your product for the first time. In fact, they are staring at different options of solutions to their problem by visiting various sites and might not be in a hurry to make a decision. So it is pretty hard to win customer attention and convert them into your actual buyers.

This is certainly not meant to scare you. In fact, this is where a technique called retargeting comes into play. For this purpose, Google ads retargeting plays an essential role in helping you win customers.

Retargeting pixels is a smart way to re-engage with the audience that already visited your website at least once before. There is a 98% chance to bring visitors back, help you improve brand recognition, and acquire the most sought-after customer attention.

What is retargeting? How does it work?

Retargeting also referred to as remarketing, is the process of tracking your online visitors and dropping a cookie to their browsers upon them leaving your website without converting into your customers. This cookie helps marketers retarget their visitors on other websites they visit while they’re online.

Have a look at the image below for a better understanding that how Retargeting works.

Not only remarketing is cost-effective as compared to other traditional paid advertisements, people who visited your website but did not make a purchase are 70% more likely to buy through remarketing campaigns.

For example, a visitor on your site browsing credit card options may respond well to a remarketing ad that highlights exclusive cardholder benefits or limited-time promotions, an approach frequently used in credit card marketing.

The average cost per click on Google Search Network is between $1-$2 which varies according to the keywords. Whereas, the average cost per click for the Google Display Network is under $1.

Google Retargeting ads also gives you the liberty to be creative with making ads more personalized for your customers. For example, let’s suppose a buyer came to your website and added a few items to the cart but did not proceed with the checkout. You can run a separate set of ads for this audience who abandoned the cart by incentivizing the purchase by offering them limited-time free shipping or the discount code.

Another example of making retargeting ads more personalized for the people who have already bought something from you is upselling. You can create custom audience sets based on the category they shopped from. Once you have that set in place, you can retarget them other products and upsell those by offering a unique value to them.

Personalized retargeting ads tend to perform better than search ads. According to a report, the average click-through rate for search ads is 0.07% while the average clicks through rate for retargeted ads are 0.7%. So, you can see not only do retargeting ads have better click-through rates, but they are also more cost-effective.

Benefits of Google retargeting
1. Get more ROI
2. Affordability
3. Customizable Retargeting
4. Gain more quality traffic and a high conversion rate
5. Reach a highly targeted audience
6. Brand Exposure
7. Increase brand visibility, awareness, and likeability with customized ad designs
8. Check Google Analytics to understand the Ad performance and make a data-backed strategy
Do you also think Google is a great option for advertising and enhancing brand recognition in the industry?

Research says so. Google has dominated the most compelling search engine markets over the past decade and continues to do so. It currently controls 92.47% of the market share in June 2021 because it provides a ton of information to marketers or personal users.

For those looking for different avenues beyond Google’s ecosystem, exploring AdSense alternatives can offer new opportunities and insights into digital advertising.

Google is also known as the advertising master of the internet. It is able to grant well-organized tracking and targeting tools to advertisers. It also assists the marketers to find more people to target, building brand awareness, and placing ads with the target keywords.

1. Get more ROI

98% of the customers don’t buy anything from your website on their first visit. But, if you remarket to the same audience through google retargeting ads, they are 70% more likely to buy. This is because Google has a bigger reach and more customizable ad formats. The cost comparison analysis also showed that Google Display Network ads for retargeting are cheaper than search ads. The lower cost per click and better conversion rate, helps you get more ROI.

2. Affordability

The cost per click for the Google display network is less than $1. This is a lot cheaper than the traditional advertisements which charge between $2-$3 for each click (the rate also varies according to the keywords used).

3.Customizable retargeting

Google ads are customizable according to different devices, geographical areas, apps and languages. The customization allows you to run remarketing campaigns at multiple levels. If you are selling dairy products, you can also place your ads on websites that share baking and cooking recipes.

4. Gain more quality traffic & high conversion rate:

Depending on the capital you can choose social media ads or the Google Display Network. But, the remarketing tool of social media ads is limited, since it’ll only show google remarketing ads only when the user is on the platform. Only 27% of internet users are on the Meta platforms.
Whereas, the Google Display Network can show your remarketing ads to more than 2 million websites on the internet. It also allows you to reach a bigger audience, as big as 90% of the internet users.

5. Reach a highly target audience:

Google collects data about every visitor who comes on your website and interacts with the content on it. It does this by tagging those audiences. You can create custom audience sets with that data and can remarket the specific offerings based on their activity and where they are on their customer journey. Google consent management platform ensures that user consent is respected throughout this process. This platform helps manage and document consent preferences, so data collection and usage align with privacy regulations and respect user choices.

6. Brand exposure

Remarketing campaigns bring endless opportunities for brand exposure. When your potential customer sees your ad, it helps them associate the value they are getting from your brand. Brand recalling at the right intervals will help you occupy a space in your customer’s memory and then they are more likely to consider your brand for the specific product and services need.

7. Increase brand awareness, with customized ad designs

Google gives you more flexibility over your digital marketing mix. The control enhances the brand image of your business both at the ads level and at the campaign level. The variety of formats, layouts, graphics, content, and positioning will help you get you to reach more eyeballs and digital consumer is more likely to recall a brand that offered an interactive and personalized experience through their ads.

8. Check Google Analytics to understand the ad performance

Google Analytics gives you a detailed understanding of where your audience is coming from, what are they looking at, what is their browsing behavior and much more. It also tells you about which ads are performing best and bringing in the most traffic, which channels and formats are working best etc. Using the data and analytics of your audience and ad performance, you can see where you need to put in more effort and how you can enhance the experience of your users the next time they’ll come back through retargeting ads.

Defining Google ads retargeting

If you want to advertise your brand on Google, then you must (sign up) at Google Adwords. It is quite easy to manage. You are only required to add a piece of Google remarketing code to your website so the remarketing audience list can be appended through cookies.

Google retargeting is a dominant technique to reconnect with the visitors and tempt them to make purchases by showing relevant brand ads on different web domains.

Is GoogleAdwords a great investment for marketers to generate more revenue?

Yes, it is. Approximately 97% of Google’s total revenues come from an advertisement. Business owners raise a per-pay-click budget because they expect a high return-on-investment (ROI) from Google AdWords.

It helps you receive more generous clicks against the branded ads from the audience. Therefore, it proves to be cost-effective to get more sales to your website, and eventually helps gain high ROIs. Adwords makes it extremely convenient for marketers to measure the performance of the ads that are viewed by the target audience and allows them to create customized campaigns respective to their re-marketing goals.

So, let’s discuss how you can set up the remarketing campaign in Google Adwords.

Related: Generate Leads Using Retargeting Pixels

Steps to set up Google Adwords remarketing campaign:

Remarketing is no more a new concept. Not only is everyone in the field of marketing talking about it, but most experts are showing the amateurs how to get the hang of it.

There are three steps for remarketing using Google Adwords.

Step 1# Set up the Global site tag

You need to add a Google site tag on every page of your website to track the ad click that brought a visitor to your website. It is a web tagging library for examining Google’s sites, tracking URL and the conversion, and remarketing products. So, here you have to select the “Audience manager” to build an audience to remarket with the product ads and select the “Audience source”.

After that, click on the google ads tag detail and there you’ll see the Global site tag you can copy and paste it on your website.

Step 2 # Create retargeting campaigns

Adwords allows you to create a customized campaign under your own set of rules. While creating a campaign to retarget the audience; you need to set a goal that you’d like to achieve and select the campaign type according to your purpose of Google retargeting.

Moving forward, you are required to set the budget, choose your audience, create your ad group, etc. This guideline helps you to create the first campaign and understand a bunch of remarkable setup factors in detail.

You can carry out Google retargeting ads with the help of custom link shortener tools like Replug. For this, you need to find retargeting pixel id for Google AdWords before starting off with your campaign.

Step #3 Link Google Analytics with Adwords

In order to find quality data about the traffic, lead, and websites from visitors. Google Analytics is one of the most well-founded tools to help you out. You need to link Google Analytics with Google Adwords to keep a record of the visitors who are retargeted with the product ads.

Linking these accounts will assist you to examine customers’ activities on your website after clicking on the ads. It gives the opportunity to fill the gaps by accumulating information about web traffic and the performance of the website or ads. These directions explain to you how you can link your Google Ads with Google Analytics.

Now, let’s take another step further, and delve into some of the most effective Google Retargeting strategies being used by people across the digital marketing arena

Step#4 Best AdWords retargeting strategies

Listed down are the Google Ads retargeting Strategies that work for almost everyone if done right:

1. Retargeting the existing customers

When it comes to advertising a new product or showing ads, then marketers should focus on existing customers because they have already purchased your product and also are aware of its quality. 70% of companies prefer to retain existing customers than acquire new ones.

Retargeting existing customers speed up the sales cycle by associating with the brand or product and also helps conquer the barriers the customers are facing while purchasing the product. So it’s a bold approach to spend money, time, effort on existing customers to give a better position to the business.

2. Dynamics remarketing

Dynamics remarketing is another captive strategy used in Adwords. It helps the marketers to show customized ads of a particular product to those visitors who have previously seen it. In other words, we can say it reminds people about the product they have last seen.

Let’s take an example here.

Let say, a visitor came to your website and viewed the product there. AdWords assist the marketers to manifest folks ads on the other websites that they’ve already seen, for promoting their product.

Starting with the dynamics remarketing; the marketer needs to insert product details, price, images and will be displayed on other websites to retarget the audience. As shown in the below image.

3. Segment your retarget audience

Perceiving the customer’s behavior is a critical aspect to reach the audience with the appropriate message and get the retargeting experience. Audience segmentation helps optimize the campaign for various web domains and leads to a massive no. of conversions.

If you genuinely want to be a successful marketer, then you have to segment the audience into a different group, based on different behavior such as preferences, interests, likes, or dislikes.

Keep in mind; every individual is different from others and unique in their own way.

Segmenting the audiences becomes an essential factor to target the right audience with the right ads at the right time for the conversion funnel.

Google Analytics helps you to create an audience from the segment to retarget the potential audience or existing audience with the Google ads campaign. It also supports marketers to think strategically and segment accordingly.

4. Use content remarketing

Google gives direction to the marketers to build retargeted ads using Google Adwords to get identified by the audience. After segmenting the audience, it would be so useful for the owner of the website to create the remarketing list to re-target the audience with a particular piece of content to get them back to the website.

You can also use an email marketing tool like Moosend to create opt-in forms to capture visitors. Then you can send them emails and convert them into customers.

Google presents several tools to remarket your ads, but the Google display network is an exceptional choice while targeting potential customers. To create a tailored advertisement for a particular segment, GDN allows the marketers to display text, add images, or video ads, related to the product or brand.

Content remarketing has the competency to make the visitors curious about the product, assure them to repeat purchases, and interact with the company.

5. Retarget for up-selling and cross-selling

You can target customers who have already purchased from your website complementary products and services. Create a custom audience set of your converted customers and create customize the ads based on the products they have already bought.

Use the data segments for products and services your customer has already viewed. Retarget those customers with other related products through customized ads. For Example, if you are selling gifts through your online store on Christmas, you can retarget customers with wrapping papers and greeting cards through retargeting and upselling campaigns.

6. Retarget with product categories for personalization

Before pandemic digital personalization was a choice, now it’s a necessity. Retargeting campaigns are the best opportunity to add the flavour of personalization for your users since now you know them better than before.

You can create data segments and audience sets and then advertise product categories accordingly. You can also create custom URLs for separate category names.

For example, if someone has browsed the Sales category, you can show them more products in the retargeting ad by showing them specific category ad and linking it with branded URL of Sale (e.g. replug.io/SALE)

7. Change your ads for a non-converting audience!

Does the Audience matter? The answer is Yes, knowing your audience matters more than ever. Because it allows you to figure out what piece of content, solution, or idea they are hunting for.

As we heard before, We can’t please everyone with the same content. So don’t try to.

If you are showing the same retargeting ads or irrelevant ads over and over again, then the visitors get burned out for sure.

So, creating a different segment of the audience and retargeting ads accordingly, will get more clicks and traffic towards your website.

Using Google AdWords, you can tailor Google retargeting ads for each segment and connect with them solely. Marketers could give a fair overlook to their ads to drive the attention of retargeted customers. They can add images, make visitors laugh, and offer varying incentives such as price discounts, free shipping, etc.

Have a look at this image:

How to create a dynamic remarketing App campaign?
- Log in to your Google Ads account.
- From the page menu, select Campaigns.
- Open the drop-down menu after clicking the + button and select a new campaign.
- Choose App marketing as your campaign objective.
- Choose a campaign subtype and a platform for your mobile app.
- Give your campaign a name, a bid strategy, a budget, start and end dates, and ad format.
- Select Show advanced options.
- Check the box next to “Attach a feed to improve targeting and enable ads that feature your feed items” in the “Data feed” section.
- Choose between a dynamic ad feed and a Google Merchant Center feed.
- Learn how to use feeds in your app marketing.
- Continue by clicking Save.
- Make your app advertisements. Learn how to create effective app campaign creative assets.
Final thoughts

Google Retargeting is a dominant technique to retarget those visitors who have enough interest in your product or brand and also a ridiculous way to move your business steadily and smoothly.

It’s not easy to persuade the audience to convert into loyal customers. Therefore marketers are required to spread the awareness of the brand or illustrate the brand’s active presence by showing ads repeatedly on the other websites which customers visit frequently.

Google Retargeting Faqs
1. What is Google Display Retargeting?
  - Google Display Retargeting is a digital advertising strategy that shows targeted ads to users who have previously visited a website, aiming to re-engage them across the Google Display Network.
2. What are the requirements for Google Retargeting?
  - To use Google Retargeting, you need a Google Ads account, the installation of the Google Ads remarketing tag on your website, and a list of site visitors for targeting.
3. How much does Google Retargeting cost?
  - Google Retargeting costs vary based on factors like bid strategy, audience size, and industry competition. It operates on a pay-per-click (PPC) model, and budgets are customizable.
4. Is Retargeting part of SEO?
  - No, retargeting is not part of SEO (Search Engine Optimization). Retargeting involves displaying ads to previous website visitors, while SEO focuses on optimizing a website’s visibility in search engine results organically.
5. What is Ad Targeting vs. Retargeting?
  - Ad targeting is a broader strategy to reach specific groups, while retargeting is a more specific approach aimed at reconnecting with users who have already interacted with a brand online.
6. What is Google’s Remarketing tag?
  - Google’s new Remarketing Tag makes it simple to develop remarketing lists by allowing you to use a single tag on all of your website’s pages. You can now target specific audiences with targeted messaging and easily tag your entire site.
January 22, 2024

How to Create Highly Shareable Content?

Content marketing is one of the crucial aspects of digital marketing. It is all about how you communicate with your audience and present your content to build up the brand’s reputation.

If the audience finds your content relatable, informative, and valuable then they will surely share your content.

We have devised an 8 tips that will make your content soar and roar in the digital world. Take a look at the below infographics.

What is shareable content?

Shareable content refers to digital material, such as articles, videos, images, or infographics, that is designed and crafted in a way that encourages and facilitates easy sharing across various online platforms and social media networks. Shareable content is created with the intention of being shared by users, increasing its visibility and reach on the internet.

What is the purpose of sharing content?

The purpose of sharing content is to share valuable information and entertain others. Posting shareable content increases engagement with your audience.

What makes a content shareable?

Sr.	Creating Shareable Content
1.	Make your content special by bringing something unique to the table, i.e. statistical figures or tips.
2.	Evoke emotions through story telling and discussing the pain points of your target audience.
3.	Make your content digestible. Consider the word count strategically, depending upon the topic you select, you don’t want to deliver less nor do you want to overwhelm your audience.
4.	With the attention spans getting lower and lower. So, the headlines, CTAs and visuals are key drivers to hook attention.
5.	Linking your content to other content pieces can bring more eyes to your content. Create evergreen content and repurposing it for different platforms is one of the smart ways to increase content shareability.
6.	Bio links can give you a 360 degree marketing approach to showcase your top performing content. Personalize your bio web page and promote your content on all platforms using a single bio link.
7.	Collaborating with influencers that carry a respectable following can get more eyes on your brand.
8.	When it comes to content, keeping up with the trends is important for any industry to deliver value. Stay updated with the latest trends and developments in the industry, such as trending news, meme marketing or any other information can lead to more likes and share
9.	Last but not the least. Using tools like social media schedulers helps maximize the reach of your content, encouraging more shares across various online platforms, ultimately boosting visibility and engagement.

Benefits of creating shareable content?

Below is the list of the benefits of shareable content:

Sr.	Benefits of Shareable Content
1.	Increased Reach
2.	Enhanced Brand Awareness
3.	Improved Engagement
4.	Higher Website Traffic
5.	Improved SEO
6.	Cost-Effective Marketing
7.	Viral Potential
8.	Trust and Credibility
9.	Valuable User Insights
10.	Lead Generation

You may also like:

November 6, 2023

A comprehensive guide to generate leads with social media

Social media has become an essential component of any business’s marketing strategy in today’s digital age. Social media networks, with billions of active users, have become a goldmine for businesses trying to generate leads and build their consumer base. We’ll guide you on how to leverage social media for lead creation in this thorough guide.

Understanding Social Media Leads

First and first, what exactly are social media leads? Potential clients who have expressed interest in your company by connecting with your content on social media are referred to as social media leads. Likes, comments, shares, and direct messages are all forms of interaction. Social media leads are different from other types of leads in that they are warm leads, which means they have previously indicated interest in your company and are more likely to become paying clients.

What is the significance of social media leads?
Social media leads are valuable since they are a low-cost approach to produce leads and expand your consumer base. Social media allows you to contact a big number of people and interact with them on a personal level, which may lead to enhanced brand loyalty and customer retention.

Social Media for Lead Generation

Now that you understand the value of social media leads, let’s look at how to leverage social media to generate leads. Lead generation may be accomplished through the usage of social media sites such as Facebook, Instagram, LinkedIn, and Twitter. Yet, it is critical to identify and focus your efforts on the channels where your target audience is most engaged.

It is critical to provide excellent content that enagages your target audience when developing a social media lead generating plan. Blog entries, infographics, videos, and social media postings are all examples of content. By adding value to your audience, you may position your company as a thought leader in your sector and attract new consumers.

How to generate leads with social media?

The ultimate objective of every marketing effort is to generate leads. Social media has evolved into an effective lead generation tool. Moreover, social media generates nearly twice as many marketing leads than trade exhibitions, telemarketing, direct mail, and PPC (Pay Per Click) efforts.

To properly use social media for lead generation, you must first determine your target audience and develop a content schedule. Your content calendar should include a mix of promotional and instructive content, as well as chances for involvement such as polls, quizzes, and contests.

1. Share branded and personalized url

You may use link shorteners to generate more interesting social media posts and increase traffic to your website. You may create leads and convert your social media followers into customers by putting CTAs and retargeting pixels in your links.

When you publish links to your website on social media, adopting a shortened URL may help your postings seem cleaner and more professional. You can also track clicks on your links and get vital data about your audience by utilizing a URL shortener.
Creating a personalized URL is an excellent approach to enhance your brand and make your links more memorable. You may combine a custom domain name and a link shortening provider to produce unique, branded links that are easy to post on social media.

2. Optimize your social media profiles

Check to see if your social media profiles are comprehensive, up to date, and visually attractive. Your profiles should include the name of your logo, the URL of the website, and a detailed explanation of what you or your company does. Improving your social media presence may greatly boost your chances of generating leads. Make sure your profile is thorough and contains pertinent information about you or your company.

3. Create valuable & clickable content

Developing great content is essential for gaining new consumers. Be certain that your material is relevant, interesting, and valuable to your target audience. Creating clickable content entails providing material that motivates people to act. CTAs (Calls to Action) and clickable pictures that send viewers to a landing page are examples of this. Including CTAs in your shortened links might motivate your followers to take action and interact with your company. For example, you might include a CTA such as “Click here to get our free trial” or “Join up for our newsletter to receive special deals.”

4. Share testimonials as social proof

Posting client testimonials may help to create trust and credibility. It can also entice potential consumers to act and become leads. Social proof is an effective lead generating tactic.

5. Post consistently & engage with your audience:

Consistent posting implies that you should attempt to post on a regular basis. This keeps your brand in the forefront of your followers’ minds and guarantees that your material is constantly fresh and up to date. You may schedule your posts in advance using social media scheduling software like ContentStudio or Sprout Social.
Further, responding to comments, mails, and mentions from your audience may help create trust and establish a relationship with potential consumers.

6. Use social media tools for content distribution:

ContentStudio, Hootsuite, Buffer, and Sprout Social are social media tools that may help you schedule, post, and distribute your content across numerous platforms. You may save time, boost efficiency, and reach a larger audience by using social media technologies.

7. Design user-friendly landing pages

Landing pages are an important part of lead generating. Make sure your landing pages are easy to use, visually appealing, and have a clear call to action.

8. Use bio links to generate social media leads

Bio links can be a powerful tool for generating social media leads, as they provide a direct path for interested users to follow in order to learn more about your brand, products or services.

9.Utilize paid social media advertising

Paid social media advertising allows you to reach a broader audience, while also targeting certain demographics. This is especially important if you’re aiming to reach a certain demographic.

10. Use targeted ads and special offers

Using social media, targeted advertisements and unique offers are efficient strategies to create leads. Make use of data to build highly targeted advertising that will reach your target demographic. To entice people to share their contact information, provide special deals, discounts, or free trials. Ascertain that your offer is significant enough to attract consumers to act.

Promoting or discounting your social network followers might encourage them to become paying clients. Contests are an excellent method to engage your target audience and create leads. You may organize contests on social media networks such as Facebook, Instagram, and Twitter. Users must provide their contact information to participate in the contest, which will help you create leads.

11. Use retargeting Ads & drop-basket campaigns on social media

Retargeting pixels are little pieces of code that may be added to your shortened URLs. These pixels allow you to track visitors to your website and display them customized adverts on social media, depending on their activity. Retargeting advertisements and drop-basket campaigns on social media sites can be used to retarget individuals who have previously expressed interest in your product or service. This can dramatically boost the likelihood of generating leads.

12. Set up sequential retargeting Ads

Sequential retargeting is displaying a sequence of adverts to the same user in order to entice them to take action. This can dramatically boost the likelihood of generating leads.

13. Use social lead ads

Social lead advertising is an excellent technique to get social media leads. These advertisements allow you to capture user information without requiring them to leave the social media network. Because social lead advertising are highly targeted, your offer will reach the proper population. To attract consumers to share their information, utilize clear, appealing content and pictures.

14. Use social media video marketing

Video marketing is a powerful tool for lead generation. Social media platforms like YouTube, Facebook, and Instagram offer opportunities to create engaging video content that can generate leads.

15. Host a virtual event or social media conference:

Leads can be generated through virtual events and social media conferences. Businesses may create leads and establish connections with potential consumers by providing excellent information and encouraging involvement

16. Referral campaigns help generate leads on social media

Referral campaign encourages existing customers to suggest their friends and family to your company. This can dramatically boost the likelihood of generating leads.

17. Personalize your offer

Personalization is essential when it comes to generating leads on social media. Utilize data to build highly targeted offerings that are suited to your audience’s individual requirements and interests. Personalization may range from utilizing a lead’s name in your marketing to making personalized product suggestions based on their purchasing history.

18. Measure and refine with analytics

Monitoring your statistics is another critical component of leveraging social media for lead generation. Analytics may give useful information about how your content is doing and what sorts of material are engaging with your target audience. This data can assist you in optimising your strategy and improving your outcomes over time. Monitoring your social media lead generation activities and evaluating the data can determine what is and is not working. To efficiently create leads, you must monitor your social media performance on a regular basis. Track your engagement, conversions, and ROI with social media analytics tools. Evaluate your data and adjust your plan in light of your results. You may refine your advertising and gain greater results by evaluating your social media performance.
[branded_short_links]

19. Build a social media community

Creating a social media community is a strong strategy to produce social media leads. By establishing a community, you can engage your audience, create relationships, and promote your brand as an industry thought leader. Invite your followers to offer their ideas, perspectives, and experiences. Reply to comments, mails, and mentions as soon as possible to establish trust and trustworthiness.

20. Utilize social media listening

Monitoring social media platforms for mentions of your company, industry, or rivals is what social media listening entails. You may obtain insights into your target audience’s wants and preferences by monitoring social media conversations and adjusting your strategy accordingly.

Use Social Media Listening for B2B Lead Generation. B2B organizations may utilize social media listening to find and communicate with potential leads. Businesses may uncover prospective prospects and communicate with them by monitoring industry-specific hashtags.

21. Make use of sponsorships to get more leads on social media

Sponsorships entail collaborating with influencers or other companies to promote your brand. Influencer marketing is a common approach for generating leads on social media. Collaborate with social media influencers in your niche who have a huge following. Work together to generate sponsored content, reviews, and giveaways. You may boost your reach, build reputation, and drive sign-ups by utilizing the power of social media influencers.This has the potential to greatly improve brand visibility and create leads.

22. Be Human!

Be Human! Remember that social media is a social platform. People are looking for human connections, not robotic interactions. Be authentic, engaging, and responsive on social media. Show your audience that you care about their needs and interests. Share your brand story, mission, and values. By being human, you can build trust, credibility, and loyalty with your audience.

23. Utilize AI tools

Using AI tools for social media lead generation can help you save time and resources while improving the effectiveness of your marketing efforts. AI tools can be used for social media lead generation, such as to identify your target audience, use social listening and sentiment analysis tools to identify potential customers, use chat bots to engage with them, and use targeted advertising to convert them into customers.

FAQs

What is the definition of social media lead generation?

The technique of leveraging social media platforms to attract potential clients and produce leads for your business is known as social media lead generation.

What exactly are social media leads?

Potential clients who have expressed interest in your company by connecting with your content on social media are referred to as social media leads.

Which social media sites are the most effective for lead generation?

The most effective social media channels for lead creation are determined by your target demographic. It is critical to determine which platforms your target audience is most active on and to concentrate your efforts on those sites.

How can I generate useful content for social media lead generation?

Understanding your target audience’s wants and preferences, and offering material that answers those needs, is part of creating useful content for social media lead generation.

How frequently should I publish on social media to get leads?

Consistent social media posting is essential for lead generation. Most social networking networks encourage posting at least once every day.

February 24, 2023
Email Marketing: The best time and day to send your emails and make an impact
What is the best day and time to send an email?

If you are a marketer and running an online business, then you are probably spending more money, resource, energy, and time on email marketing to build a connective relationship with the audience.

Right?

In 2022, attracting more customers to your website or business is not a cup of cake anymore. Why is that?

Causes, there are 4.88 billion internet users in the world who accumulate information, looking for the solution to their problems and receive promotional emails.

If you genuinely want to capture the audience’s attention and give a powerful brand impact on the audience’s mind, then all you need to do is to find the best day and time to send emails.

Makes sense?

I have another intriguing question for you:

Is it important to email at a time that certainly works for your targeted audience?

Absolutely yes, It’s incredibly essential to email at the right time to the right audience, it not only influences your outcome but also sustains you to improve click-through rate (CTR), open rate, and boost your ROI.

Are you aware of email marketing challenges in 2021?

I’m sure you all do. For the past decade, people used to interact with the other business partners and teams in the same office, but now we all prefer to connect through Zoom, Microsoft team, Slack, and more. Things constantly change, but it doesn’t mean email marketing lost its worth.

Even with all these fancy apps, Email marketing is still one of the best and most competent strategies to communicate with customers and others. The study forecast the number of active email users to reach 4.3 billion in 2023 and 4.6 billion in 2025. So that means Email is not dead, it is still alive and more hard-hitting.

In this article, I’ll introduce the five most reliable studies that reveal the best time and date to send emails to your audience after having sent billions of emails.

Read on and find out to make the biggest splash through it.

What’s the best day of the week and time to send emails to your audience?

Let’s dive into some relevant studies:

Yesware

The first study, conducted by Yesware, discovers hundreds of thousands of email activity over the last quarter to analyze the best timing for cold emailing, email campaigns, and follow-ups.

Yesware studying based on the replies rate they have received. According to their data, there are two best times for sending emails that are:

One best time to send an email is: 1 pm

The second best time to send an email is: 11 am

They found sending emails around these frequencies increases the reply rate that assists you to prompt the potential customers into sales customers. On the other hand, the best days to send emails are:

The best day to send an email: Monday and Tuesday

The worst day to send an email: Friday

All marketers want their audience to give some time and importance to emails, newsletter and for that, marketers have to put themselves in the audience’s shoes and select a perfect period to send an email.

Mailerlite

There is another study of Mailerlite, as opposed to Yesware data, Mailerlite reveals Tuesday is the best day to send out the emails, but Wednesdays, Thursdays, and Fridays can also be convenient to send an email. It certainly enhances the highest open rates and click-through rates rapidly.

The Best day and time to send an email: Tuesday at 11 am

The Worst day to send an email: Saturday and Sunday

GetResponse

GetResponse found in its studies that Tuesday is the best day to get the most emails opened compared to any other day of the week and accomplish a click-through rate of 2.33%. The second peak day is Friday in order to attain an open rate of 20.58%.

The Best time to send emails for open rate: 4 am

The second-best time to send an email for click-through rate (CTR): 6 am

WordStream

In another study from WordStream, they advise email marketers to avoid Monday anxiety and Friday’s itchy feet.

Because on Monday; people usually march into the office and are flooded in the barrage of emails, and on Friday, people are trying to wind up the thing rather than replying to emails.

So, they also found the Tuesday, Wednesday, and Thursday are traditionally the favorite:

The best day and time to send email is: Thursday 8–9 am

The Worst Time to Send Emails: Tuesday & Wednesday 8–10 am

Coschedule

Data from Coschedule reveals Tuesday is one of the most effective days to send an email. In any case, you want to send two emails in a week, then go on Tuesday and Thursday.

The Best time to send email is: 6:00 am, 10 am, 8 pm, and 2 pm

So what is the best day and time to send an email?

What factors should we consider while selecting the time and data?

No doubt, sending emails at the best time is important, but there are some other factors we have to look into before creating an email campaign:
- #1. Understand the customer’s behavior and demographic segmentation
Knowing your audience’s behavior and demographic is the most pivotal factor in email marketing efforts. Think about how your audience’s day goes. You wouldn’t want to send your email in the middle of their busy schedules. Doing this might cause them to overlook your message unintentionally. Understanding customers’ needs and wants are the effective approach to sending your email at the right to the right audience and also assists you to improve your ROI, click-through rate, and response rate.

Here we take an example:

Let’s say you have a large no of the audience doing their jobs at night like bartenders or barista, then you are more likely to send your email at night, which gets a more open rate. We have different studies that reveal sending emails at the night is not a good option to increase the click-through rate, but in this case; it is.
- #2. Identify your niche
You want to send emails to the audience, but there is the thing that holds your back is: Who is your market niche?

To answer this question, you have to find the audience’s problem, interests and what do you have for them. Let us say you are targeting B2B and B2C marketers, then weekdays are the best days to send emails for you and Tuesday is the peak day to send an email.
- #3. Frequency Emails
After identifying the niche and customer demographic segmentation the next step, you need to focus on the frequency of email and the subject line with an intriguing title. If you are looking to enhance your open rate, click-through rate, collect lead and sales then you should send one email per week, and sending one or two bulk emails a week is the ideal situation to enhance your brand visibility and improve ROI.
- #4 Identify the Products and Service Offerings
  
  The best time to send your emails is also determined by the type of business you are in. Are your products and services fit under the B2B model or the B2C model?Based on your solutions and offerings, your time and data can vary accordingly. For example, if you are sending B2B emails then the beginning of the week such as Monday or Tuesday first half usually works the best. Even if you are sending B2B emails, segment your audience to accommodate different modes of working and behaviours. Are you sending to employees? Or entrepreneurs? Or executives?However, if you are sending B2C emails there are other factors that contribute as well. Such as, is it a retargeting email? If there is an event coming up? For example, if you are promoting fun entertainment activities with family or the hospitality industry, then Friday evening or the weekend will work best.
  
  #5 Test Different Subject Lines
  
  The first thing your reader will notice about your email is the subject line. It is the first and only determining factor whether your reader will open the mail or not.Based on your niche you can test which subject line will work the best. You can experiment with subject lines to build curiosity, offer value or highlight time sensitivity and the value the email will provide.Your subject line will determine the open rate of your emails which will eventually lead your reader to take the action you want them to take.
- #6 Make the Best Use of Seasonal Consumer Behavior
  
  According to Campaign Monitor, Black Friday emails had the highest open rate and highest link click rate. Another insight about consumer behaviour during holidays shows that 20% of online holiday shopping happen because of emails sent during this season. Therefore, it is important that you have a good strategy of email marketing in place to capitalize on seasonal consumer behaviour.
  
  If you are sending the promotional email about Sales or the New Arrivals, you can schedule the emails for weekends or during lunch hours because they are most likely to take action from your emails during these hours.
- #7 Design Mobile-Friendly Emails
  
  More than 47% of your consumers check their emails on their mobile devices. This shows the significance to design mobile-friendly emails. For designing user-friendly emails, you can work on good graphics, flow of content, copy and personalization. These elements will also determine if your user will take any action from the email or not such as clicking on the link.
6 Email Marketing tools to save your time and money

Marketing trends change with time, but email marketing still has its place in the market. Choosing the best email app to send the right email is another important factor that not only affects your email marketing efforts but also assists you to grow your business smartly with the help of valuable analytics against your email campaign.

Do you need email marketing software, which is cost-effective, easy to use, time and money-saving?

We have listed the 5 most effective email marketing tools which help you to hit the targeted mark every time.

1. ActiveCampaign

ActiveCampaign is one of the most cost-effective and popular email marketing with over 130k customers.

It allies you to reach the target audience, captures their attention with an interesting message, builds relationships, and aids them to address solutions to their problems. It makes it easy for their customers to run email marketing campaigns. A CRM that includes email and sales automation holds all the customer details in one place. Manage the pipelines, keep transactions up to date, and follow up at the right time.

2. Benchmark

Benchmark is another fascinating email marketing tool for agencies that help to create easy professional emails rapidly to keep customers stay and engage.

It is a cost-effective tool and simplifies the assets you need so you can focus on developing connections, growing your market, and raising the bar.

It allows efficient leverage of your most valuable marketing assets, setup and customizes email without spending hours, builds stronger relationships with your contacts, gets access to a robust email marketing tool, and reaches out your goals faster.

3. eSputnik

eSputnik is a marketing automation tool that offers extensive functionality for customer data management and processing. It provides no-code solutions meaning you don’t need code knowledge to implement them for your business.

The platform helps create and send mass and transactional emails, SMS, app notifications and browser notifications. Such features as advanced contact segmentation, support of multilingual messaging, the substitution of dynamic content and product recommendations allow to automate message personalization and deliver each subscriber and customer only relevant content.

Aside from messaging, eSputnik offers solutions for personalized website marketing such as forms and site recommendations. It integrates with numerous tools, for example, Tilda, Zapier, Google BigQuery, PostgreSQL, which enables you to run multiple marketing activities within one platform.

4. Zoho Campaign

Zoho Campaign is an email marketing platform that allows you to develop, deliver, and monitor emails using permission-based email marketing. Through a real-time analytics platform, it assists you in building a large and future client base.

It assists you in creating visually appealing emails with your brand name, automating your emails, and forming personal relationships with customized emails. It is a malleable and budget-friendly email marketing plan for marketers.

To help you deliver customized messages to your audience, Zoho Campaigns includes features such as interactive content, email surveys, and automatic list segmentation.

5. Sendinblue

Sendinblue helps companies create and develop relationships by using marketing automation, email promotions, transactional communications, SMS messages, chat, CRM, Facebook ads, and retargeting ads.

It is more than just email marketing software for a marketer, offers a wide range of resources for marketing your product or service. So, no need to go anywhere; find anything relevant to digital marketing without leaving your couch.

One of the latest reviews expound upon its features including Email marketing, SMS marketing, and live chat applications will help you reach your target audience on social media, build a good bond with your consumers by using CRM while saving time and energy with email automation.

6. Mailchimp

Mailchimp is the most leading tool for bloggers and small businesses because it was one of the first major email providers to have a fully free package forever.

It let you generate emails, develop a website, register a domain, and design landing pages. It is a top-rated and well-trusted email marketing software that will assist you in growing your company by creating automated emails at critical points in the buyer journey, so you can send out welcoming emails, order confirmations abandoned cart updates, and more with ease.

However, there are many Mailchimp alternatives you should try too.

3 Email Metrics to Calculate the Impact of Your Email Marketing:

It is important to understand the impact of your email marketing after you have identified the best time to send emails.

We have listed down the 3 most important metrics of email marketing to differentiate the best time for people to open emails and the best time for people to take the action (for example, buy a product, complete registration, download an item).

These metrics are:
1. Open Rate
2. Click-through Rate
3. Click-to-open Rate
Open Rate:

Open Rate tells you about how many people from your subscribers opened your email. For a better open rate, have short, crisp and value-added headlines, and add pre-header text.

Click-through Rate:

The Click-through rate tells you about how many people engaged with the email content after opening it. The Click-through rate is usually lesser than the open rate since readers abandon emails without reading completely and taking action. To make your emails more engaging, use the elements of personalization, improve the copy and mention CTA clearly.

Click-to-Open Rate:

Click-to-open Rate is determined by comparing the open rate and the number of people who clicked on any link in the mail. This metric is helpful to understand which content is relevant to your audience.

You can calculate the Click-to-Open Rate by using this formula:

Click-to-Open Rate = (Click through rate / Open Rate) x 100

Conclusion

Now, I’m sure you have learned how to get more traffic to your website through email marketing.

Email marketing is the cost-effective approach that takes your business to the next level and assists you to improve sales and ROI. Send an email on Tuesday at 10 am with an engaging subject line aids you to stand out in the market.

When will you send your promotional email to the audience?
May 8, 2021
7 Ways to Boost Your Website Traffic Through Social Media

Garnering traffic to your website, regardless of the niche, is always an uphill battle. And whether social media has an impact on your SEO is up for debate, one thing’s for sure ― social media can be a major source of referral traffic to your website.

In fact, social media users have grown by over 10% in the past year, taking the global total to nearly 4 billion, or more than half the world’s population. Clearly, it doesn’t lack the potential to explosively boost your website traffic.8.79% of the global social media segment is controlled by Twitter, compared to Facebook’s 72.04% or Instagram’s 2.92%

Now, whether you’re posting on social media to earn more readers for your business blog, to get your followers to check out a newly launched product, or win sign-ups for your newsletter, your goal is to get people to engage with your content and visit your website.

However, getting people off the social platform and on to your website can be a tall order, with your audience being constantly flooded with endless other engaging posts in their feed.

So, here are seven powerful ways to help you capture your audience’s attention and make them click through to your website.
[toc]

1. Determine the Right Social Media Channels

Your very first step is to do your homework about your target audience ― on which platforms do they spend most of their time and what kind of content do they engage with the most.

There’s no need for you to be active on every channel. For example, if you wish to drive traffic to a food review blog, investing all your efforts in posting quality content on Instagram, Facebook, and Twitter will likely fill the bill. Conversely, if you wish to drive traffic to your B2B SaaS blog, focusing on LinkedIn and Twitter makes more sense.

The last thing you want is to waste your efforts by focusing on the wrong channels where you’ll find little-to-no engagement and thus, a negligible bump in traffic at best.

So, if you have a customer base, ask them what social networks they prefer or use the most. Analyze your top competitors’ strategy. Which platforms are your competitors leveraging? Rather than guessing, use data to determine the right channels for successful social media marketing.

2. Craft Persuasive Titles for Your Social Posts

Headlines can make or break your click-through rate. Whether you’re posting an Instagram story or sharing a quick tweet, always keep in mind the three C’s of great social copy: creative, concise, and conversational.

The title of your post is your audience’s first taste of the actual content, so don’t shoo them away with an unexciting or “clickbaity” title.

While it’s a good idea to keep the headline as crisp as you can, crafting a narrative title typically boosts click-through rates. You can include a couple of benefits of clicking-through to your website, some surprising statistics, or an intriguing question the answer to which they’ll find by clicking on your link.

For instance, if you’re posting an article titled “How to Improve Your Customer Retention”, instead of copy-pasting the same title in your tweet, write something like “Want to build long-lasting relationships with your customers? Here are five battle-tested customer retention strategies!”. Clearly, the latter one invites more traffic as it’s conversational and leads with a gripping question.

Pro tip: if you’re using a tool like Missinglettr, which can write social posts for you, it’s worth it to go in and change the post’s titles to make them more human-friendly and appealing compared to what an AI tool can do.

3. Go All Out With Visual Content

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, effective social media marketing is all about posting visually stunning content ― high-res photos, illustrations, infographics, GIFs, and videos ― consistently.

You may not think of Twitter as a visual-first platform, but Twitter’s internal data shows people are three times more likely to engage with tweets that include visual content.

Source: HubSpot

Modern social media users prefer and can’t get enough visual content. Even if you’re not redirecting followers to mouth-watering pizzas or ravishing undergarments on your website, uploading high-quality images with a caption is always better than plain text.

In short, if your content doesn’t catch your audience’s eye, they won’t bother to stop scrolling and click through to your website. So, strive to post striking visuals that people can’t help but pay attention to.

Also, don’t use images that are clearly free stock photos. Create original high-quality visuals or if you’ve transitioned to a remote working company (thanks to the pandemic), then hire a remote designer to help you create visually appealing social content ― don’t cut corners when it comes to quality and originality.

4. Use Custom Branded Links

Your website’s URL you link to can often be long and convoluted, making it visually uninviting for your followers. To make your links more inviting and clickable, customize them to make them shorter and also branded.

That is, use a custom URL shortener to create short links (an abbreviated version of the page domain) as it’s an excellent way to keep your branding consistent, boost link trust, and consequently, increase click-throughs and website traffic.

What’s more, a shorter link takes up fewer characters in tweets (where you’re limited to 280 characters), leaving you with more room to craft persuasive titles and exciting captions.

5. Have a Clear Call to Action

What do you want your followers to do when they stop scrolling to check out your post? Make it clear as to what action you want them to take.

If you want them to check out your latest product catalog, tell them that with a direct phrase like “check out our latest fall collection”, and include a link to your catalog page.

Likewise, if you want your audience’s opinion on something, just ask them to drop a quick comment. In essence, a clear call to action (CTA) is a tried-and-true way to boost content engagement and drive click-throughs to your website.

6. Post at the Right Times of the Day

Once you have great content to post, it makes sense to determine the ideal time to pull the trigger. After all, what’s the point of great content if your followers aren’t around to see it?

Sure, you’ll get some impressions and click-through if you post without thinking about the time, but that’s not how you’ll extract the most juice out of every post.

Timing your posts on social media does have an impact on the traffic you generate, and you must try to get your message across when the bulk of your audience is active.

Source: TrackMaven

To work out the best times to post on each channel, start by looking at what times and days you get the most engagement presently.

For Twitter, head over to ‘Twitter Analytics’ and sort by ‘Top Tweets’ to determine your best-performing tweets. Analyze the time and days when you get the most engagement. Use a free tool like Followerwonk to quickly figure out what time of day your audience is most active.

Likewise, for Facebook, head over to the ‘Insights’ tab to understand when you get the most reach and likes. It’s also a good idea to run some tests to see when your audience is most engaged and likely to click through to your website. Once you find a pattern, schedule your content accordingly on each channel.

Moreover, by sharing your content multiple times across each platform, you allow each post to get the maximum possible engagement from your audience. So feel free to post the same link twice or thrice, spacing the posts apart a week or two.

However, don’t risk annoying your audience by posting too frequently, or by posting the same piece of content more than thrice.

7. Deliver What You Promised

Finally, don’t let your audience down when they land on your website. Your post ― with its compelling title, stunning visuals, and inviting CTA ― should lead your followers to a landing page on your website that truly delivers on your post’s promise.

For example, if you share a link to your blog post on Facebook that’s captioned “How to bake an eggless dutch truffle in less than 60 minutes”, then your followers should be able to do that once they click-through to your website and read the post.

Because if you don’t deliver on your promise, you can’t expect people to trust your brand and click-through to your website again. So, make sure to meet your audience’s expectations with quality content that leaves them satisfied and helps you achieve your marketing goals.

To conclude, all the seven ways outlined above have the overarching theme of building trust and adding value to your followers’ social media experience. The more effectively you get it in front of your audience’s eyes (with stellar visuals, branded links, etc.), the more credible you’ll appear, which, in turn, will result in more click-throughs to your website.

December 3, 2020
How to create an Email marketing strategy to grow your business
When it comes to promoting your offerings or communicating about your brand, email marketing has proven to be one of the most effective channels online. Businesses, large and small, use email marketing as one of their primary tactics to connect with customers and get more business. The reason email is so popular is that it generates the highest ROI and is 40x more effective than social media marketing.

With so many businesses sending out emails to promote their business, the customers’ inbox is always cluttered. To break through the clutter and stand out in the inbox, it is important to send emails that can create an impact. And, having pitch-perfect emails is not enough; you also need to execute the entire marketing strategy efficiently to make the most out of your efforts.

So, if you are looking at utilizing the potential of email marketing to grow your business, here are a few must-haves to create an effective email marketing strategy.
- Set Clear Goals
The first and foremost thing to do before planning your email marketing strategy is to define your goals. Determining what you want to achieve out of your email marketing campaigns is crucial. Your marketing goals may include acquiring new customers, increasing sales, improving brand visibility and brand loyalty, building connections with existing customers, or just increasing your website traffic. Having clear objectives and setting achievable goals will steer your strategy in the right direction and help you stay focused throughout the entire campaign.
- Build your Email List Organically
A clean and organic email list plays a pivotal role in the success of email marketing. Although there is a shortcut option to buy email lists, it is never advisable, because scrapped and borrowed email lists can endanger your brand reputation. Email addresses in the purchased email lists are usually fake or include people who might not be interested in your brand’s offerings. So, sending emails to such contacts will result in lower click-through rates or worse, an increased spam rate. Hence, it is a good practice to get people to opt-in to your email list via subscription forms or lead generation forms, and this way you will have a list of people who are interested in your brand and its niche. Alternatively, you can use GDPR-compliant tools like an email finder to find email addresses of your target prospects, making sure you reach the right contacts without compromising your list’s quality.

Check out this email from Zapier that confirms subscriptions by asking the users to update preferences.

Build your Email List Organically

Source: Really Good Emails
- Segment your Email Lists
Segmenting your subscriber list and making your emails more relevant to specific segments can help you in creating a well-organized and efficient campaign. Break down your email list into specific segments based on the demographics, lifecycle stage, buying behavior, and buying frequency of the users. Email list segmentation will help you create more targeted and tailored email campaigns that will perform better and engage more users than generic emails. Hire Mailchimp experts or other ESP-specific experts who can help you with effective list segmentation.

This email from Bespoke Posts asks the subscribers to fill out preferences in order to customize the content better. Getting to know about the subscribers’ interests and preferences will help you to divide them into various segments and create targeted emails.

Source: Really Good Emails
- Craft Captivating Subject Lines
The subject line is the first thing that a user notices about your email. It can make or break your email campaign, as it determines whether or not a user will open and read your email. It is therefore important to focus on creating effective, eye-catchy subject lines that will entice the users to open your emails. Make your subject lines short, crisp, engaging, and personalized. Mention attractive offers or include emojis and engaging copy to enthrall email recipients and motivate them to click.
- Focus on the Content and Timing
Once you get people to open your email, the next step is to get them to click through and make a purchase. The content is at the core of the email and a deciding factor for the success of your email campaign. Hence, creating quality content that resonates with your audience and prompts users to take action is vital for your email marketing strategy. It is also necessary to have a CTA that stands out and encourages the readers to click through. Apart from this, make sure you send your emails at the best time to get maximum engagement.
- Make the Design Attractive
A well-designed email is a key driving factor for conversions. To design top-notch, engaging emails, make sure you have a clean layout, use the right colors, keep the content short, use interactive design elements such as images, GIFs, and videos, use ample white space, and include a prominent call-to-action. To begin with, you can make use of custom Mailchimp email templates, Pardot email templates, or Salesforce email templates that follow email design best practices and help you create emails that click.

Here’s a simple, yet attractive email design by Great Jones.

Source: Really Good Emails
- A/B Test Your Emails
Before you hit the send button, it is essential to test if all elements are correctly placed and your email is all set to render perfectly. A/B testing will enable you to test your emails, get valuable insights, and optimize it for better performance. Use various combinations of the subject line, design elements, copy, placement of CTA, etc. to thoroughly test your emails and see what works best and gets the desired results.
- Make them Mobile-Friendly
85% of users check their emails on mobile phones. Keep this in mind while designing your emails. Optimize your email design for mobile screens by using a responsive layout, resizing images to fit smaller screens, using prominent and easy to click CTA buttons, and including shorter texts and longer links. Use responsive Mailchimp templates to make your emails mobile-friendly and get maximum conversions.
- Add an Option to Unsubscribe
Make it easy for the uninterested subscribers to opt-out from your email list whenever they want by adding an unsubscribe button in all your emails. This is an essential step because, if you keep sending emails to people who do not want to hear from you, it will lead to your emails being ignored or marked as spam, which will hamper your brand credibility. It is, therefore, better to let them choose to unsubscribe in case they do not want to receive your emails.
- Track and Analyze Performance
In order to know if you are moving in the right direction and getting the desired results from your email marketing campaigns, you need to analyze the performance of every email that you send out. Track metrics such as the email deliverability rate, open rate, click-through rate, bounce rate, social sharing rate, unsubscribe rate, etc. to see what works for your brand, and based on the analysis, make necessary changes to your campaign to improve its performance.

All Set to Create a Winning Email Strategy?

A well-executed email strategy will get you more customers, boost engagement, and improve overall ROI. Incorporate all the above best practices while devising your email marketing strategy, and it is sure to make positive impacts on your business.

Author Bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing agency that specializes in crafting professional email templates, PSD to HTML email conversion, and HTML email templates coding services. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
September 9, 2020
Top 10 Ecommerce Influencers You Should Follow in 2021
With the advancement of information technology, things are heating up. Now, marketers can reach their target audience effortlessly and encourage them to make their purchasing decision.

Marketers seeking hard to creating viral and high-performing content that create fascinations for their readers, which can’t be irresistible for sure.

No doubt, social media turns things a way we can’t even imagine. It becomes an active approach to nurture new marketing leads. On the other hand, Influence marketing also has a significant role in today’s world.

It makes a track for the business to engage with the audience and catch the attention of your product over social media channels.

So, you can’t negate the power of the e-commerce influencers that helps you to grow your business and build brand appearance in front of a huge ocean of the audience.

Influencers are resources, from where people come to you, acquire the product because they trust you adequately to give their money.

To receive more ROI and improve the sales funnel, this guideline demonstrates some basic steps to identify the right influencers and creates campaigns for your brand.

Thus, we’ve created an extensive checklist of e-commerce influencers that you need to follow all around the world to make things work for you.

Tobi Lütke (@tobi)
Links:
- Shopify Website
- Tobi’s Twitter Profile
Tobi Lütke is the founder and CEO of Shopify.

Shopify is a complete cloud-based and Canadian e-commerce firm that helps businesses to set up and run online businesses all across the world.

Approximately, more than 500,000 active stores are running on Shopify, and collectively driving sales of over 40 billion.

He learned to code at an early stage and enter a computer programming apprenticeship at 16 years.

In 2019, Lütke rapport for StarCraft grasped online attention all over the internet because he offered “Starcraft 2” player Ryoo “SeleCT” Kyung Hyun an internship in his company based on his past achievements.

Lütke is active on Twitter, engage with the audience, talk about games, and associating with employees. He also occasionally promoting his 57,000 followers with Shopify-related products and business plans.

In the COVID-19 situation, Lütke and his wife established the ‘Thistledown Foundation’ and have sowed with an initial $150 million endowment. Their core mission is to enhance technological solutions for decolonization.

Linda Bustos (@lindabustos, @ecomillustrated, @edgacentlinda)
Links:
- Elastic Path Software Website
- Edgacent Website
- Linda’s Twitter account
Linda Busatom is an e-commerce consultant, media analyst, and chief blogger at Elastic Path Software.

She is so passionate about public speaking that led her to present at various events including the Vancouver Social Media Bar Panel and the Banff Blog Promo for Broadcasting.

Bustos also an author of the Get Elastic Ecommerce Blog which considering as one of the best places for eCommerce blogs and the co-founder of Edgacent.

Elastic PathSoftware provides a flexible eCommerce platform that gives enterprises the capabilities and control to deliver innovation in a complex environment.

The thing that impresses me about her that she has three Twitter accounts and all of them give us e-commerce estimable insights and news updates.

Andrew Youderian (@youderian)
Links:
- eCommerceFuel Website
- Andrew’s Twitter Profile
Anne Frank said: “No one has ever become poor by giving.”

Her quotes are absolutely a perfect fit for Andrew Youderian. He is the one who shares his personal business experiences with other entrepreneurs to assist them to grow dramatically in the market.

Andrew Youderian is the founder of eCommerceFuel and co-author of The Ultimate Guide to Dropshipping together with Marke Hayes.

eCommerceFuel is a private community for high six and seven-figure eCommerce merchants where they discuss the common barrier they face regarding their business.

His voice on business is natural, people believe him and consider his ideas as an appropriate approach to move smartly in the e-commerce world.

He is an active influencer on Twitter, doing podcasts, talk about numerous topics, shares valuable insights to the audience, and encourage them to add value to your business.

Tracey Wallace (@TraceWall)
Links:
- Doris Sleep Website
- Tracey’s Twitter Profile
So, here we have another top resource of eCommerce. A big round of applause for Tracy Wallace.

Tracey Wallace is the Founder of Doris Sleep ( lavish bed pillow brand), the Editor-in-Chief at BigCommerce, and Head of Marketing Eterneva.

I’m sure you have heard before: Content is a KING and Tracy creates content the way it acts like a king.

She is the most well-known lady in the world for her work with the Bigcommwerce. Wallace knows how to create compelling content to drag the audience and the way captivated the internet.

She covered all hidden audience needs, fear, and understands how e-commerce really works for the business.

She works with numerous experts, influencers, marketers to educate all aspects of e-commerce to assists them to drive more conversion, increase sales pipeline, quality traffic, and make their brand better inform of the audience.

Connor Gillivan (@ConnorGillivan)
Links:
- ConnorGillivan Website
- Connor’s Twitter Profile
Connor is an all-around eCommerce. He is the Co-founder and CMO of FreeUp.

FreeUp is the most active solution that assists you to find & hire pre-vetted freelancers online.

He is the owner of ConnorGillivan.com, where he writes about entrepreneurship and eCommerce.

Gillivan started his first business in e-commerce since he was 16 and expanded to over $10 million per year from two firms within the eCommerce industry.

He also advises other entrepreneurs based on his personal experience to level up their business, lead a voice for digital marketing, and share significant insights through podcasts.

Connor’s writing is frequently featured in publications such as Business2Community.

Richard Lazazzera (@RichardABLS)
Links:
- A Better Lemonade Stand Website
- Richard’s Twitter Profile
Richard Lazazzera is the founder of A Better Lemonade Stand.

A Better Lemonade Stand is an online e-commerce incubator to encourage, educate, and aid entrepreneurs in the initial stages of an entrepreneurial journey.

He began his career in marketing and later ventured into the eCommerce business.

He is so enthusiastic to share information, best practices, tricks, and tips he learned while building his own business.

After building his business, he co-operated a helped with Shopify to achieve over 200,000 merchants from a 60,000 benchmark. In early 2015, Richard decided to left Shopify and focus on A Better Lemonade Stand full time.

Austin Brawner (@a_brawn)
Links:
- Brand Growth Expert Website
- Austin’s Twitter Profile
- Ecommerce Influence podcast.
Austin Brawner is the CEO of Brand Growth Expert and hosting the most popular eCommerce Influencer podcast.

He helped over 267 established eCommerce entrepreneurs, marketers, and freelancers unlock massive growth in their businesses.

Through the podcast, Brawner interviews several successful entrepreneurs and discussed their struggles, hurdles they faced, and successful story.

He also published numerous articles on topics including search engine optimization, email marketing, and productivity for e-commerce business owners to drive more conversion and lead on the right track.

He helps coach private clients to create a clear plan to grow the company in less than 48 hours at a unique profit summit workshop.

Austin’s podcast is a one-stop-shop for the crucial information you need towards building a profitable eCommerce business.

He has worked with several brands like Kettle and Fire, MVMT, etc, and also operates Brand Growth Experts.

Ezra Firestone (@ezrafirestone)
Links:
- Smart Marketer Website
- Ezra’s Twitter Profile
Who doesn’t want to maintain a work-life balance?

I’m sure, we all love to do it. So, here we should follow the most energetic marketer Ezra Firestone.

Ezra Firestone is the CEO of Smart Marketer.

Smart Marketer is an online platform that concentrates on core strengths in e-commerce, conversion optimization, you need to build a successful eCommerce business and assist to sustain a balanced lifestyle as an entrepreneur.

Ezra is a man of inspiration and full of passion. He has created a ton of quality videos that demonstrate each and everything about the eCommerce market to help entrepreneurs to run their online business dramatically.

He started his first online store, My Costume Wings, and created his second-most flourishing eCommerce brand BOOM with some experience.

After some time, in 2012 he sold My Costume Wings to fully concentrate on BOOM. He also started to connect with the eCommerce and marketing community as Ezra continued growing his business.

Brett Curry (@BrettCurry)
Links:
- OMG Commerce Website
- Brett’s Twitter Profile
BrettCurry is the CEO of OMG Commerce.

OMG Commerce is the agency that helps companies with PPC advertising and accelerates their growth through world-class digital marketing that drives measurable results.

Brett founded his first marketing agency in 2003 and launched his first marketing campaign for search engines in 2004.

He is the author of the ultimate guide to Google Shopping published by Shopify.

With significant publications worldwide, he talks and reads. He is an expert in e-commerce search marketing, particularly an evangelist for Google Shopping, and hosts eCommerce Evolution – a podcast focused on accelerated understanding and growth of eCommerce fanatics.

Brett works really hard with experts to continually strengthen and evolve the key tactics and methodologies in OMG accounts.

Drew Sanocki (@drewsanocki)
Links:
- Nerd Marketing Website
- Drew’s Twitter Profile
Have you wondered about applicative e-commerce strategies?

If yes, then meet Drew Sanocki.

Drew Sanocki is the founder of Nerd Marketing.

Nerd Marketing is a marketing company, that offers the audience to build effective digital marketing strategies and assist them to promote their brand visibility on the Internet.

He built his first business, Design Public, and became one of the leading retailers in premier online design. After eight profitable years, he sold it to private investors in 2011.

Drew has gained experience in developing his own eCommerce business, He is an expert in growth hacks for eCommerce executives and more than 30 retail experts were consulted to learn about the biggest eCommerce opportunities.

He is also sharing established strategies to help marketers monetize and improve their eCommerce businesses. He writes on his website NerdMarketing about digital marketing based on data for e-commerce retailers.

Drew’s humor can knock you down and his expertise gives him a crystal clear insight into his writing, which is challenging to find elsewhere.

He also did marketing for multiple businesses, including eCommerce brand Karmaloop.com and SaaS company Teamwork.com.

Final thought

No doubt, there are plenty more e-commerce influencers to learn from. But we have mentioned the top 10 e-commerce influencers in this article that certainly helps you to grow your online business dramatically and build brand appearance all over the internet.

Now, you are in a perfect place to get started. This article assists you to know where you need to invest your energy, money, and resources. Don’t forget to follow them on Twitter or Linkedin. Try to engage with them and ask questions regarding your business to stay on the right track.
July 3, 2020
How to Strengthen Your Social Media Presence Using Replug and ContentStudio
58% of marketers believe content marketing is the most appropriate strategy to expand the product in the market. ????

Why do marketers believe in it? Is ContentMarketing so essential for real?

If you genuinely don’t know where content marketing headed to then probably you are one step away from quitting it.

Creating a content marketing strategy gives the direction to steer your customer’s attention and drive quality leads. It helps to develop a friendly relationship with the audience and stay on top of the audience’s mind through various means.

Content Marketing is much cost-effective than other traditional advertisement methods. In today’s time, it encourages you to enhance the conversion almost three times higher than traditional methods. It gives the brand awareness of an existing brand to the AUDIENCE.

Crafting compelling content not only educates, inspires, entertains the demanding buyers but also gives the solutions to their pain points. Apart from everything else, marketers do business to receive a vast amount of return. So for that purpose, you have to pull your audience towards your product by producing quality content which helps them in their buying decision.

All set? ????

What strategies do you need for Content Marketing?

60% of marketers tried their best to produce fresh content each day. Content is King ???? has been the phrase of the last decade and still holds true. Before start marketing your product or brand in front of the immense ocean of customers, you must know the answers to these questions:
1. Why Is Content King?
2. How does it matter?
3. Why content is the heart of marketing?
Content is king because it keeps the ATTENTION of the audience and gives the ANSWER to the problems.

Take it this way. If you don’t know about any terminology or you want to cook something new. Do you Google for it?

I am presuming there were more YESes than NOs. So, you see, whatever your writing, your audience will read it. You just have to figure out what to write and where to publish it so as to get the maximum return off of it.

The focal point here is to craft compelling content, share an experience, address the idea that makes the pulses of the audience beat. In easier words, your content should have a solution to their query and some valuable information that earns your respect. It gives a strong brand impact and attracts the target audience towards their shop or website.

Content is the heart of your marketing, and it matters a lot to your business. It has a magical power that takes your brand where you want to. You can build brand awareness, the authority to attract the prospects towards your website, and prompt them into sales customers. ✌

And once they start trusting you, they’d literally do this.????

Do you know Content Marketing is the most vital aspect of the company’s reputation? ????

Absolutely yes, content marketing certainly proves that it has an integral part and also a backbone of promoting the product and building a brand’s reputation.

Don’t you get the feeling of how important it is? ????

Marketers crafting content, that’s somehow altered to one another in the market. Although how they relate and deliver the content to the audience that matters. Because when prospects read your content, they will create an opinion or a picture in their mind about your brand.

Having expert-written content helps educate the audience, make them aware of the surroundings, provide a slew of benefits that create a warm and trustworthy relationship with them. Once you give a sense of curiosity related to your brand, there will be more people taking an interest in your product, and you will receive a quality lead or conversion to your landing page.

Challenges of Content Curation?

While content marketing, you might face some challenges like content curation. If I talk about myself, then I would love to stay observant or up to date, and I’m sure you would too. So, targeting the audience and your potential customers with the updated facts, figures, and highlighting their issue is kind of a complex task.

At this point, you need a fantastic social media management tool for curating content and sharing daily updates to the audience through social media channels. So, what do you say? ????

Well, cut the crap and get into it. ????

We all know, 2019 holds a lot of stuff for you in the store. Now, it’s all up to you how you make the right choices for your brand.

Yes, it is an imperative struggle to move your business out there and strive to make sure it works for you.

Quite hard? Right? ????

So, here I will definitely recommend you a tool which is more or less the most appropriate choice for you ever (totally unbiased, promise ????)

And, the tool is. ????

ContentStudio, you probably have heard about this tool before too. If no, then no worries. I’m here to give you a detailed insight into it.????

ContentStudio helps you curate the most trending content, compose the content, and schedule the content all across your social channels merely to catch the prospect’s attention. This is what each marketer looking for.

It also allows you to write a blog, fetch the content from different other web modules, refine the content for the desired audience, and present the content in a way that is easy to digest. ✌

How influencers could help the business expose their product to the novel audience.

Apart from all, some times it gets tricky to find the Influencers who have more social audience engagement, more followers, etc. If you genuinely want to keep the online brand presence across various social channels, then you have to build a trustworthy relationship with the buyers through influencers.

Influencers have an essential part in today’s online business. It helps to promote your product in front of the audience and increase revenue. They have a warm connection with a different niche and a massive reach in the market.

Generally, influencers have a piece of profound knowledge about the appropriate subject, which prompted the niche audience to accept them and give more priority to their recommendations.

So, without moving from a couch or leaving a cup of coffee, you can find the leading influencers in the market by using ContentStudio. Fascinating? ????☕

Okay, let me clarify to you. ContentStudio always tried hard to stay on the top of the audience’s mind and help their business to grow organically.

ContentStudio introduced another engaging feature name is Influencers to the audience, so stay tuned. I’m going to demonstrate to you a little bit more. ????

ContentStudio empowers you to hunt the most famous author or leader in the market. It enables you to find the most relevant influencer, blogger, or writer to present your product to the new audiences who might be not familiarized with your band before.

You can filter your search by influencers type, region, and language. After finding the influencers in your niche, you can follow them, add to your favorite list, view their social engagement, and build the outreach strategies surrounding them. ????

Does a Call-To-Action improve the website?

CTAs are extremely important in PPC for content marketing. It helps you to deliver each value content to the audiences by adding a clear and engaging CTA.

In simple words, both your Content and CTA have some comparable relation with each other: Content provides entertainment, information, motivation, and CTA creates excitement to dig deeper.????

The most satisfying thing about CTAs is: you can produce a tailored message for the segmented audience, which assists you to educate the right audience at the right time through the right CTAs.

Interesting, right? ????

If you want to influence the potential buyers at the pivotal moments, then you should go with Replug which helps you to create customized CTAs for each piece of content to attract more people towards your website.

Well, this article guides you about how different companies improved their conversion statistics by simply improving their Call To Action.

Final Thoughts

Content marketing is a marketing strategy that enables you to create and distribute estimable, relevant, and consistent content to the audience that educates them, helps you build brand awareness, and grows an online presence.

Many content marketing challenges may occur during your journey. You just have to be clever when choosing the platform that provides you the answers to your questions and helps you to lead your strategy with your product.

CTAs assist you to convey your message and inspire the audience to perform a certain action against CTAs and convert them into your clients or loyal customers.
October 25, 2019
6 ways brands can use Replug to strengthen the customer’s journey
Why is it so crucial for marketers to strengthen their brand and create a customer’s journey?

It’s an essential step toward marketing the product or brand in the digital landscape. 81% of people habitually do online research before purchasing the product or service.

The customer’s journey is a visual representation approach, having a set of activities or actions performed by the visitors before acquiring the product and services.

The approach has a series of customer’s experiences; marketers focus on the touch points, embrace the customers with the problem’s solution, and their interaction with the company or brand.

In order to enhance the user’s experience, marketers need to tap into the customer’s needs and desires to make them feel valued and develop an emotional relationship with the company to strengthen the brand.

If you really want to educate the audience with the right content at the right time, then you have to build the customer’s journey.

There are three stages for building a customer’s journey.

Stage 1

In the first stage, the potential audiences are just getting aware of the problem they are struggling with. They are not customers of any brand yet, visiting different sites to solve their problem, including your brand too.

At this point, marketers can make people curious about their products. They must have to explain their customer’s issues which show the audience, that you care for them and come up with the solution to their problems.

Marketers can illustrate brand reliability to the audience through videos, blogs, articles, and an educational email to tempt them to try the product once.

Stage 2

After spreading the awareness of the product, customers show interest in your product, they respond to the emails, have downloaded, performed particular actions against the CTAs.

In this move, marketers need to ONBOARD the audience to grasp the attention by explaining widely how the solution can overcome their pain points. This stage offers the opportunity to the marketers to hold the audience for the long term and turn them into loyal customers or either they just quit.

Stage 3

A big round of applause for those marketers who successfully pulled their customers to stage 3. Now, the customers are fully satisfied with your product or service and enough confidence to repeat purchases. They are instantly your loyal customers and help the brand to lead more traffic by spreading word of mouth.

Clarify your brand with a logo

A brand is something essential for marketers. It shows the purpose of existence in front of different eyeballs.

“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” Geoffrey Zakarian

The brand with the perfect logo, design, image, and brand strategies represents the product mission and goals. It gives the sense to the people of:
- Who are you?
- What do you have?
- How could you solve their problems?
To answer these questions in a more appropriate and novel way, take your business to the next level.

This article assists you to learn how you build online branding and its authority to increase the brand’s likeability factor.

The brand has the strength to build a close connection with the customers by determining the brand’s core values, convey a message that is easy to consume, and vibrant colors which lead the audience’s attention.

Related:The Ultimate Guide to Online Branding and Building Authority

Structure your Campaign

Building an optimized campaign is a significant aspect of reaching marketing goals. With the technology substitution campaigns have a call-to-action option which makes the campaigns manageable, assists to retain more people, strengthen the brand, and enhance marketing strategies.

What does CTA mean? How would CTA impact the conversion rate?

CTA means Call to actions, it may be a button or a link which you added into your website to lead the viewers, reader, and visitors to your landing page. It is the most compelling approach; gives direction to the audience and informs them what to do next.

CTAs help you to address the target audience, move readers to your website, collect a vast lead, and conversion.

There are different tried and tested words that would definitely encourage the audience to visit your landing page and increase the conversion rate of your website. Here they are:
- Sign up
- Contact Sales
- Try for free
- Learn more
- Shop Now
- Explore and much more
This guideline explains how you can create a flawless Call to action to boost your conversion rate and establish a positive connection with the audience.

ContentStudio

ContentStudio uses a compelling CTA to guide its users with the related image, and the text that lets them know how can they streamline their marketing and social media activities. This CTA gives an extra push to the user to start using the product by clicking on the CTA button. Try it for free

Use Images and Visuals to Amplify Social Engagement

Do you genuinely want to increase the social engagement toward your website or all across the channel?

Then what are you waiting for?

Visuals are the main ingredient to catch the viewer’s attention, rapport with the audience, make the visitors your loyal customers.

As we heard before,

A picture is worth a thousand words.

A picture has an outstanding impact on digital marketing. It is more understandable and memorable than the text.

But, without text or words, the pictures couldn’t explain themselves adequately. Although, using words helps the brand to tell the brand story in a visual context and steer the customers toward your company.

How visualization helps in email marketing?

Now, marketers can spend more time doing email marketing to target the audience using images and videos to collect the stream of traffic, engagement, and conversion to keep their business moving smoothly.

In a nutshell, visual email marketing is the attention-grabbing step which drives people to read more of your content, strengthening the brand and helps to improve SEO.

Assuredly, images get more likes and shares on social networking channels. The Entrepreneur explains 7 Steps to grow engagement with Visual Content.

Design Memorable Links

There are hundreds of things that marketers need to keep in the top while running a website. Every marketer has a mission to stay visible and be recognized by the entire pool of people.

At this phase, marketers should be aware of the importance of branded shortened links.

Link shortening is a process, where you have a long, muddled link which you can convert into a short and tidy link. As you know, a simple and concise message has the tendency to remember as compared to a long one, the same case is for the links too.

URL shorteners allow you to track clicks and collect the data against the links. It doesn’t only improve your site’s SEO but also supports you to boost your website traffic and increase the chances of social share.

Memorable links make it accessible for marketers to reach their total serviceable market. It has a potentiality that their audience will take an interest in your content and develop a kind association with the brand.

Let’s take an example here,

The long Url.

https://replug.io/blog/?p=1086&preview=true

Has Converted into a shortener.

https://replug.co/content-marketing

You can see the shortened URL is much more concise and it also makes sense to the reader that this URL redirects to a blog or article related to content marketing.

When it comes to creating branded shorten links, Replug is among those notable tools that help to create shortened URLs and also give the ability to track the performance of the links on different web domains or channels. Replug offers its clients to create attractive CTAs and retarget the audience.

Related: How To Build Brand Recognition using Short Links

Brand Reporting

Reports enable the users to extract the information about the product or brand in an organized form.

Why is reporting so important?

Reports play an indispensable role and show visual data of the brand. Reports help marketers by presenting a set of data to examine the performance of their marketing activities.

It gives the direction to measure the progress of the marketing campaigns and determine what key steps marketers need to take to improve their marketing efforts.

This article guides you on how you can plan extremely focused content marketing campaigns and the importance of report for the brand.

What Reporting Offers you?

Reporting gives you the opportunity to plan and prioritize your marketing activities and encourages you to make the best-learned decisions. Using the report feature, marketers are competent to interact with data almost in real-time and gain ROL and web traffic toward their company or brand.

Nurture Your Leads

What Nurturing your leads exactly means?

Lead nurture is the essential approach that requires establishing a relationship with the folks by spreading the awareness of the product or brand.

Marketers can create automated email marketing campaigns that educate the audience about the product and help to strengthen the brand.

Does it play a role in the Customer’s Journey?

Lead nurturing assists you to build a relationship with the target audience at each stage of the customer’s journey by identifying who is interested in your product but still confused to purchase it.

Did you know that 79% of marketing leads never convert into sales?

Marketers shouldn’t jump into the deep ocean of sales flywheel without having enough knowledge about the prospects’ interests, issues, and fears. They have to ensure the audience by granting the solutions to their pain points, providing the most relevant content they are looking for, and answering their questions instantly.

Wrapping Up

If companies want to take a position in the crushed marketing world, then they need to focus on aligning their brand’s marketing practices with customer’s expectations.

Streamlining the customer’s journey gives a positive impression that drives repeated sales, more conversion; realizes a positive impact on customer support, hence fabulous retention rate and boosted revenues.
May 24, 2019