Author: Mustafa Niazi

Retargeting ad examples that convert & drive growth
When we browse social media or our favorite websites, the advertisements blend into the background, hardly getting noticed. This is because we are exposed to between 4,000 and 10,000 advertisements daily. Our brains are good at reducing background noise; otherwise, we’d all probably go crazy (or chuck away our laptops and phones in a blind rage).

On the other hand, retargeting is a powerful tool for marketers because it allows them to reach people who have visited their websites. Retargeting is also easy to set up and manage.

Retargeting ad examples are everywhere, but what makes them so effective? The answer lies in their ability to generate high-quality content that converts.

Retargeting ads are designed to get attention and bring potential customers back to your site. They use data about previous visitors’ browsing history to target them with ads based on their interests. This can be done through browser cookies or data from other websites, such as social media platforms.

In this post, we’ve rounded up some awesome retargeting ad examples to help you get started with your campaigns.

What is a retargeting ad?

A retargeting ad is a display ad that follows a user around the web. These ads are based on your site’s visitors, showing up when users visit other sites. They’re often used as an extension of remarketing campaigns (where ads follow users around after they’ve visited your site), but they can also be used to promote products or services.

Retargeting ads are powerful tools for marketers because they can target specific visitors who have already expressed interest in your brand. In addition, they help you convert those visitors into customers by following them around the web and reminding them why they should buy from you instead of someone else.

Also read: 08 best retargeting platforms to retarget your potential audience

Best retargeting ad examples

The best retargeting ads include a clear call to action, such as “Download this free e-book” or “Sign up for our newsletter.” They highlight the value of your product or service and demonstrate how it addresses a specific problem or fulfills a need. To be truly effective, retargeting ads must be relevant to what the viewer previously engaged with, which makes proper tracking essential.

These ads work well because they target people who have already expressed interest. When done right, they can significantly boost sales and lead generation. Moreover, when combined with sales automation, retargeting can help streamline the process of converting leads into paying customers.

Here is a list of 15 awesome retargeting ad examples that you can use for inspiration:
- Twitter retargeting ad
Twitter is a powerful social media platform that can be used to promote your business. Twitter retargeting ads are one of the best ways to use Twitter for marketing. These ads are typically displayed on Facebook, Instagram, and other social media platforms. They allow advertisers to display ads to users who have visited their website before. These ads are designed to encourage users who’ve already been interested in a product or service offered by your company to convert.

Example 1: Amazon

Source: https://www.k6agency.com/twitter-ad-examples/

This Twitter retargeting ad example shows how brands can use Twitter’s native ad format to display relevant products or services in front of their targeted audience.

The product being advertised here is for sale on Amazon, which means that those who visit this page can purchase it directly from Amazon without having to go through any other steps in between.

Example 2: Nissan Motor

Source: https://adespresso.com/wp-content/uploads/2021/09/word-image-2.jpeg

Nissan Motor Corporation created this ad to advertise their new product, the Nissan LEAF E+. The ad is humorous and informative. It’s a fact that many electric vehicles are slower and more powerful than classic cars.

However, the LEAF E+ has more power than most EVs in its class, making it a competitive vehicle in terms of speed.
- Facebook retargeting ad example
The greatest approach to show your product or service to those who have previously expressed interest is through Facebook retargeting advertisements. A cookie that monitors user surfing patterns and displays relevant adverts on Facebook is what causes the advertisements to appear.

Related: Getting Started with Meta Pixel: The Key to Successful Retargeting

Example 3: Airbnb

Source: https://leadsbridge.com/blog/retargeting-ads-examples/

By joining your email list or downloading an ebook or whitepaper from your website, visitors who have previously expressed interest in your brand or products can be targeted using Facebook’s custom audiences function.

This example of Airbnb demonstrates how effective targeting individuals who are already familiar with your brand or product can be by combining bespoke audiences with other targeting choices like geography and hobbies.

Related: Utilize Replug for Facebook Retargeting Ads
- Google retargeting ad campaign examples
The world’s most popular search engine is Google. The tool is excellent for remarketing efforts as well.

When running a retargeting campaign, choosing which retargeting platforms will be most effective for your business is important.

Google has been using retargeting for years now, and they know it works. Here are some of the best examples:

Example 4: Lexus

Toyota’s luxury brand, Lexus, manufactures premium cars and uses clever content marketing strategies in its advertisements. The above picture does not show a car. However, it can still evoke specific emotions in potential buyers because of its allusion to luxury, comfort, and power, which are all things that customers associate with the Lexus brand.

Source: https://www.wordstream.com/blog/ws/2020/09/30/best-display-ad-examples

They hope this feature will help set them apart from the competition and convince a potential customer to choose them over other car manufacturers. They are publicizing it in this advertisement.

In a seamless piece of advertising, viewers are directed from an online banner ad to a landing page with a video ad that features the same color scheme and introduces Lexus’s most recent piece of cutting-edge technology, in this case, a speaker system. This seamlessness is alluring because the landing page advertisement is an extension of the banner advertisement.

The advertisement promises a luxury car but delivers a vehicle advertisement. The promise is fulfilled via the landing page, which is part of the advertisement. If it were just another vehicle advertisement, the force of the ad would be diminished. If Lexus’s cost-per-click went down, it would have less impact on consumers.

Example 5: Klarna

Source: https://wp.klientboost.com/wpcontent/uploads/2021/05/img_609c7f2cab7d1.jpg

Not every new visitor to your website ends up as a client. Sometimes, prospective customers get sidetracked or need more time to consider their options.

Example 6: Nike

Nike’s Retargeting Ad is one of the best examples to understand how retargeting can drive sales. This Retargeting Ad uses the “Running Shoes” product category and customizes the ad for each product.

Source: https://www.webfx.com/wp-content/uploads/2021/10/nike-1.png

It also includes a call-to-action at the bottom that encourages users who have visited their site to purchase the item they were looking at previously. This example shows how easy it is to personalize your retargeting ads based on user behavior and preferences.

Related: 4 Fatal Retargeting Mistakes to Avoid
- TikTok retargeting ad example
TikTok is an incredibly popular app that lets users create short video clips and share them with friends. The app has been downloaded more than 2 billion times, making it one of the most popular social media apps on the planet.

These TikTok retargeting ads use dynamic creative features such as product recommendations and carousel ads to keep their audience engaged throughout their entire visit. According to Magna, a USA based research firm, repurposed ads increase the purchase intention of viewers by 8%.

Example 7: Guess

“Guess,” a creative apparel company, sought to improve youth brand engagement and affinity. So they created the #InMyDenim hashtag challenge. They found that people had difficulty expressing their sense of style when wearing denim.

The advertisement increased followers for their business account by 12,000+, engaging 14.3% of their audience and increasing CTR by 16.5%.
- Email retargeting ad examples
Email retargeting is a powerful tool for marketers, and it’s one of the most effective ways to get people back on your website.

Email retargeting ads can help you convert more sales by reminding people of what they’ve seen on your site and encouraging them to take action. They’re also an easy way to reach out to customers who left without making a purchase.

Email has evolved from being a tool for academics to a widely used technology throughout the world. The, global email users are expected to reach 4.5 billion by 2025.

Example 8: NordStorm

Nordstrom uses emails to reach out to customers who haven’t completed their shopping carts in a bid to win them over before they decide to leave. The store sends an email with a list of the items they left unpurchased and encourages them to return those items to their cart by highlighting their “Free Shipping – Free Returns” policy.

Source: https://www.formstack.com/resources/blog-retarget-site-visitors-with-prefilled-form

Example 9: Netflix

Netflix uses retargeting ads to promote their original content series like Orange Is The New Black, Stranger Things, and House of Cards, and films like Crouching Tiger Hidden Dragon: Sword of Destiny and Beasts of No Nation. People who watch these videos on Netflix are then shown related content from other movies or TV shows when they browse other websites online to remind them of what they just watched, so that they will want to come back and watch more!

Source: https://www.pinterest.com/pin/332210910017809363/

Example 10: Adidas

Adidas knows exactly who its target customer is and what they want: sneakers! This ad targets its ideal customer with an image that reminds them of a shoe they love (or want). It also uses a photo of someone wearing its products rather than just a picture of the product itself so it can be more relatable to its audience. This is particularly effective when trying to sell something that is only sometimes popular among all demographics (like $200 shoes).

Source: https://www.start.io/blog/adidas-target-market-segmentation-and-marketing-strategy-audience-demographics-competitors/
- Ecommerce retargeting ad examples
Ecommerce retargeting ads are a great way to reach potential customers who have visited your website but have yet to purchase. You can use them to increase your sales and customer retention, which will help increase your customer lifetime value.

Example 11: Bellroy

Source: https://conversionfanatics.com/wp-content/uploads/2021/11/Bellroy.jpg

Bellroy is a provider of more functional and useful accessories than a conventional wallet. Since consumers commonly own wallets, Bellroy must succinctly convey the benefits of its product and how it functions in a single advertisement.

Example 12: Chubbies

Source: https://conversionfanatics.com/wp-content/uploads/2021/11/chubbies.png

In 2011, two Stanford graduates started the men’s clothing company Chubbies. The company gained popularity by selling short shorts, but it now offers a range of fashion items and even swimwear. In addition to its signature apparel, Chubbies focuses on projecting a humorous and entertaining image as a brand. The company engages with clients on a different level than most other businesses do via the imaginative use of comedy in its marketing, making it a great addition to family branding examples where consistent tone and values create long-lasting customer relationships.

Example 13: BestBuy

Source: https://growtraffic-bc85.kxcdn.com/blog/wp-content/uploads/2017/03/BestBuy-Ad-Example.jpg

This advertisement perfectly illustrates how a cart abandonment advertisement may seem. Shop around at Best Buy until you discover something you want, then add it to your shopping basket. If they believe you would still be interested in purchasing the goods after you leave, you will continue to see this advertisement.
- Instagram Retargeting Ads
Instagram is a great place to find your audience. With over 800 million monthly active users, it’s easy to reach a large audience on Instagram. Through Instagram retargeting you can create rich media ads, including video and carousel ads, that can be more engaging than traditional text-based ads.

Also read: Social media retargeting: What is it & how it works?

Example 14: Dollar Shave Club

Source: https://www.webfx.com/wp-content/uploads/2022/05/dollar-shave-club-instagram-ad-example.png

Dollar Shave Club offers a great example of educational advertisements on Instagram. Users will learn why they should purchase the products, and they can even take advantage of a currently running promotion.

Benefits of using retargeting ads:

The biggest benefit of retargeted ads is that they allow you to target customers based on their interest in your products (or services). This means that you don’t need to pay for impressions – you only pay when someone clicks on your ad and visits your site. That’s why it’s called the “pay-per-click” advertising model.

Here are some ways you can use retargeting to benefit your business:
- Ad Personalization
With retargeting ads, you can target users with cookies or other identifiers that allow you to show them ads based on their past behavior on your website or application.

For example, if someone visits your website but doesn’t make a purchase, you may want to show them an ad with a discount offer or a coupon code so they can save money when they return to complete their purchase.
- Reduces cart abandonment
When people abandon carts without paying for items (known as cart abandonment), retailers need to reach out and get those shoppers back into their stores before someone else does. Retargeting helps retailers recover more lost sales by showing them ads for items in their shopping carts and encouraging them to complete their purchases.

Also read: Abandoned Cart Email Examples & Tips That Actually Convert
- Increases ROI
Retargeting helps you connect with more customers, which can increase your sales and improve your return on investment (ROI). With retargeting, you’re only paying for customers who are already interested in your products or services.
- Accelerating the buyer journey
Retargeting involves targeting users who have already shown interest in your products or services. You can show them relevant ads based on their past visits to your website or social media pages. This helps you reach people who may have abandoned their shopping carts before completing their purchase. It also allows you to convert these visitors into loyal customers by reminding them about your products or services before they forget them.
- Retargeting outperforms other digital ad channels.
According to a study by AdRoll, retargeted ads have a higher conversion rate than non-retargeted ads. The study also found that 42% of people who see retargeted ads purchase within one day.
- Retargeting is cheap compared to other advertising
The cost of running a retargeting campaign will depend on how much you want to spend and how many visitors you want to reach out to. You can pay as little as $0.10 per click or even lower if you accept lower-quality traffic.
- Retarget-specific URL visits
If you’re running a retargeting campaign with Google Ads, you’ll be able to see how many people visit a specific URL after seeing your ad. When you connect Salesforce to Google Ads, you can gain deeper insights into which ads lead to conversions and track the full customer journey. This is a great way to see if visitors are taking action on your website after seeing your ad.
- Retarget existing customers
You can use retargeting ads to reach potential customers who have already visited your site. For example, suppose someone visited your website but didn’t convert (for example, they didn’t buy anything). In that case, you can run an ad that appears when they browse Facebook or another site that uses cookies (a small text file stored in a user’s browser) to recognize them as having been on your website before.

Key takeaways

With the number of conversion-focused retargeting ads available, you can find a few great examples that fit your needs. The key is to experiment and test different ad formats, targeting methods, and landing pages to see what works best for your audience. You’ll only know how effective your ads can be once you try them!

FAQs on retargeting ad examples

What are the types of retargeting ad campaigns?

Display ads target users who visited your site by showing them ads on other websites they browse. Search ads, on the other hand, appear in search engine results when users search for keywords related to your products or services. For example, if someone searches for “dog treats,” a search ad can promote your product.

What makes someone click on a retargeting ad?

The best retargeting ads are relevant, timely, and personalized. They resonate with the audience by addressing specific needs or interests, making them more likely to engage. These ads can effectively drive traffic to your website or product pages.

How do I create a retargeting ad campaign?

Start by identifying your target audience. Use tools like Facebook’s Custom Audiences to upload your customer list or email subscribers. Then, create ads that appear on other websites or apps when these individuals browse the web.

Why do I get ads for things I think about?

Retargeting captures the attention of users who didn’t convert during their initial visit to your site. It shows them ads based on their behavior, like products they viewed or searched for, keeping your brand top of mind.

Why do I see ads for things I’ve already purchased?

This happens when retargeting campaigns don’t exclude previous buyers from their audience. Updating your audience settings can prevent unnecessary ads for items already purchased.

Which method of retargeting ads works best: cross-device or cookie based?

Cookie-based devices are preferable because they are a more accurate way to target users than cross-devices. However, cross-device targeting can also work if you need more data from cookies.
December 11, 2024

Clickly vs. Replug: Switch to the best Clickly alternative

As digital marketers and social media managers look for effective SaaS tools to enhance their online presence. However, with Clickly shutting down, users are seeking reliable alternatives. One such Clickly alternative is Replug.

In this blog, we’ll compare Clickly with Replug side by side and explore why Replug emerges as the top choice for link-shortening needs.

Clickly vs. Replug: Ultimate URL shortener comparison

Features	Replug	Clickly
Custom URL shortening with vanity domains	Yes	Yes
Bio link	Higher personalization	Lacks personalization
Link retargeting	Yes	No
QR code generation	Customizable	Non customizable
QR Scan analytics	Yes	No
A/B testing capabilities	Yes	No
Advanced link tracking and analytics	Advanced	Basic
Deep linking	Yes	Yes
Link rotation	Yes	Yes
Call to actions	Yes	Yes
Integration with third-party apps	Exensive	Basic

Pros and cons of Clickly

Pros	Cons
Easy to use interface	Lack of support for advanced features
Quick link shortening	Limited customization options
Good tracking metrics	The sudden shutdown leaves users adrift

Pros and cons of Replug

Pros	Cons
Extensive customization options	Does not offer a free URL shortener
Advanced features for marketers
Robust analytics and reporting features
Excellent support and resources
Pricing is affordable
Continuous updates and enhancements

You may also like: Best Google URL shortener alternative

Key considerations when choosing a URL shortener

Key considerations when choosing a URL shortener
1. Reliability and uptime: Ensure a strong track record of uptime to avoid broken links.
2. Customization options: Look for the ability to create branded or custom short links.
3. Analytics and tracking: Evaluate the depth of analytics offered, including click counts and traffic sources.
4. Security features: Confirm HTTPS support, link expiration options, and anti-spam measures.
5. Integration capabilities: Check for compatibility with marketing tools and social media platforms.
6. Cost structure: Consider pricing plans and any limitations in free tiers versus paid options.
7. Ease of use: Assess the user interface for intuitiveness and simple link generation.
8. Support and documentation: Look for comprehensive guides and responsive customer support options.
9. API availability: Determine if an API is available for automated link management.
10. Reputation and reviews: Research user feedback and industry reputation to gauge satisfaction and reliability.

Why Replug is the best Clickly alternative

Replug is not an ordinary URL shortener, it offers a wide range of solutions to online marketers from various industries. There are plenty of reasons to choose Replug as your first choice URL shortening tool.

Stand out features of Replug

Link retargeting

Remove Replug branding

White-label solution

Bio links with ready-to-use templates

RSS automation

QR code customizations

QR scan analytics

Bridge CTAs

Summary page

Call to actions: links, banners, buttons

Advanced link tracking and analytics

Integration with third-party apps

Workspaces

Team member management

1. Reliability and uptime

Replug has demonstrated strong uptime and reliability in its service, ensuring that user’s links remain active and accessible without disruption.

2. Feature-rich tool

Replug is a feature-rich tool that not only allows branded link shortening, but gives users plenty of options to market their brand using short links.

Few of the standout features of Replug are link retargating, bio links and call to actions etc.

Link retargeting capability

Users can retarget visitors who clicked on their links, enabling more effective remarketing strategies. This can increase conversion rates significantly.

Personalized bio links

Replug enables users to create customized bio links that reflect their brand identity. With an intuitive interface, you can effortlessly design a landing page that combines all your social media profiles, website links, and promotions in one place.

Unlike Clickly, Replug offers more flexibility and customization options, allowing you to curate your online appearance to perfectly match your personal or brand style.

Compelling call to actions

Incorporating effective Call to Actions (CTAs) is essential for driving user engagement. Replug offers dynamic CTAs that can be integrated into your personalized links, guiding your audience toward desired actions. The platform’s ability to add different CTAs ensures you can optimize for maximum conversions.

Advanced QR codes and analytics

Replug provides customizable QR codes that you can use in your offline marketing efforts, leading back to your personalized links. What sets Replug apart is its robust analytics suite.

Gain insights into how users are interacting with your links and QR codes, track QR scans, location data, and user engagement over time. This level of detailed analytics allows you to make informed decisions and tweak your marketing strategy effectively.

3. Customization options

Replug offers robust customization features, allowing users to create branded short links. This capability enhances brand visibility and recognition compared to generic short URLs.

Replug offers multiple ways to bcreate your personalized bio landing pages, QR codes, CTAs and more.

It also offers a white-label solution for its agency users, allowing them to add their branded logo, color themes, favicons and access to branded reports as well.

4. Affordable pricing

Replug offers competitive pricing plans with a generous 14-day free trial, allowing users to explore its features before committing to a paid plan.

Replug’s tiered pricing plans accommodate everything from freelance marketers to large enterprises. This flexibility means that as a business grows, it can scale its link management efforts through Replug without the need to switch platforms again.

5. Easy to use

Replug has an intuitive user interface that makes link shortening straightforward. Users can generate short links quickly without setting up a campaign.

Workspaces makes your campaign and link management easy and simple. Track performance of clients and team all in one glance.

This makes Replug a simple, yet effective tool for online marketers.

6. Analytics and tracking

Replug provides comprehensive analytics and tracking capabilities that rival Clickly, including detailed insights into click counts, QR scans, geographic distribution, and referrer data, which are crucial for optimizing marketing strategies.

7. Security features

Replug includes essential security features such as HTTPS support and link expiration options, ensuring that user-generated links remain secure and manageable over time.

This is crucial for maintaining brand reputation and user confidence.

8. Integration capabilities

Replug seamlessly integrates with a variety of marketing tools and social media platforms, making it easy for users to share links across different channels.

9. Support and documentation

Replug provides excellent customer support and detailed documentation, which assists users in effectively utilizing the platform and resolving any issues that may arise.

When Clickly shuts down, users may find themselves needing reliable support to transition to a new tool. Replug offers extensive resources, tutorials, and customer support to ensure that users can make a smooth transition and get the most out of the platform.

10. API availability

Replug offers an API for developers, allowing for automated link management and easier integration into existing workflows, which is a significant advantage for companies that require scalability.

12. Positive reputation

Replug has received positive feedback from users for its features and reliability, contributing to a favorable reputation in the URL shortening space compared to Clickly.

13. Comprehensive social media integration

Replug offers a seamless social media integration that allows for easy sharing of links across different platforms. The added ability to track engagement from various channels enhances a marketer’s ability to optimize campaigns specifically for each platform.

14. Continuous updates and improvements

Replug is committed to evolving and meeting market demands. Users can expect regular updates and new features that enhance usability and effectiveness, keeping their link management tools up-to-date with industry standards.

Is Replug the best Clickly alternative?

As Clickly winds down its operations, users are faced with finding a reliable alternative. Replug stands out as an exceptional choice for those seeking a comprehensive link-shortening tool. With advanced features that cater to the needs of marketers, excellent user support, and a commitment to continuous improvements, Replug excels where Clickly may have fallen short.

Even, if you are looking for other Clickly alternatives like Bitly or Rebrandly, Replug is still undoubtedly a top contender worth considering.

Transitioning to Replug not only provides immediate solutions to link shortening needs but also positions marketers to utilize an array of additional features that can enhance their overall strategies.

In a world where link management can dramatically affect marketing success, investing in the right tools is essential. Choose Replug to empower your link strategy and take your digital marketing efforts to the next level.

FAQs on why Replug is the best Clickly alternative

1. How does Replug differ from Clickly?

Replug offers additional customization options with its QR, bio links, CTA features, advanced analytics, and integration capabilities that may not be available with Clickly.

2. Is Replug suitable for businesses of all sizes?

Definitely! Replug is a powerful tool for businesses of all sizes, offering features that support marketing, branding, and link tracking.

3. Why should I switch from Clickly to Replug?

Switching to Replug provides more robust features, better analytics, customizable links, and superior support, making it the ideal choice for effective link management. Additionally, Replug offers the convenience of bulk CSV export, allowing you to easily transfer your short link data, making the transition seamless and efficient

4. Can I use Replug for free?

Replug offers a free trials plan with basic features, professional, and agency plans, as well as paid plans that unlock advanced functionalities and features tailored for businesses.

November 1, 2024

How to add links to YouTube bio?

Links provide direct pathways for viewers to explore additional content or products, increasing your chances of engagement and conversion.

Adding links to your YouTube bio is a great way to drive traffic to your website, social media profiles, or other online content. This can help you grow your audience and increase engagement with your videos.

Quick guide on adding links to your YouTube bio:

Step 1: Access the YouTube Studio

YouTube Studio is the option that provides access to the channel dashboard.

Click on the profile icon from the top-right corner of the screen.

Now, click on the “YouTube Studio” option.

Step 2: Go to the “Customization” section

The next up is the access to the customization section. Look out for the second to last option on the left sidebar; you’ll see the “Customization” option.

Click on that option and enter the customization area.

Step 3: Open the “Profile” tab

Click on the “Profile” tab to access the bio area.

Now, you’ll see the channel’s name, description, and URL.

Step 4: Add links to your bio

Once you have accessed the “Profile” section, you’ll see several customization
options.

To add links to your bio, simply navigate to the links section, click on “Add a link”.

Step 5: Add a link

Add your link title and paste the URLs.
Once added, it’ll be featured in your “About” section of the YouTube bio.

How to optimize your links for engagement: A guide for YouTube creators

Below are some of the best practices of adding links to your YouTube bio.

1. Relevance is key

Always ensure that the links you share are relevant to the content of your video. If you’re creating makeup tutorials, link to your beauty blog for in-depth articles, product reviews, and additional resources that complement your video. This not only provides value but also enriches the viewer’s experience.

2. Shorten URLs

Consider using a URL shortener to create cleaner links if you’re using long URLs,which can be messy or cumbersome.

Using shortened branded URLs in your YouTube bio can greatly enhance your channel’s professionalism and effectiveness in attracting viewers. These custom short links not only save precious character space but also make it easier for your audience to recognize and remember the destination, fostering trust and engagement.

3. Social media connections

Consider linking to your social media accounts, such as Instagram, where you can share behind-the-scenes content, engage with followers through polls, and showcase additional makeup looks. These platforms allow for real-time interaction and help you build a stronger connection with your audience.

Additionally, utilizing a URL shortener that provides tracking analytics can empower you to assess which links perform best, allowing you to refine your approach and maximize your outreach.

4. Keeping descriptions clear and concise

When adding links, accompany them with a brief description to clarify what the link is for.

5. Regularly updating links

Links can become outdated quickly. Regularly check all your links to ensure they’re functional, and directing viewers to the correct content.

6. Adjusting link strategy based on data

Using analytics tools, you can track how many clicks your links receive. This data will help you understand which are the most effective and why.

Based on performance metrics, refine your approach. If certain links aren’t getting clicks, consider changing their placement or how you describe them.

You may also like: How to insert links in YouTube descriptions: Step-by-step guide

The ultimate solution: Bio links

Leverage the power of bio links to not only showcase your additional content but also to significantly enhance your YouTube presence. Transform your viewer’s experience guiding them effortlessly to your blog site, merchandise, or any other relevant platforms. This tailored approach makes it easier for your audience to connect with you on multiple channels.

By linking to your related content—be it blog posts or social media—you create a comprehensive digital ecosystem. This enhances viewer engagement and encourages them to explore more of your work, ultimately fostering a loyal community that values your expertise.

3 common mistakes to avoid when adding links on YouTube

1. Spamming links

Avoid overcrowding your bio with too many links. This can overwhelm and confuse viewers. Focus on quality over quantity.

2. Ignoring guidelines

YouTube has specific policies regarding links. Ignoring these can result in penalties or removal of your content. Always stay informed about community guidelines.

3. Neglecting mobile users

With many users accessing YouTube on mobile, ensure your links are mobile-friendly. Test how they appear and work on different devices.

Conclusion

Adding links to your YouTube bio is a powerful tool for boosting engagement, directing traffic to your other platforms, and generating revenue. By understanding how to strategically incorporate links, you’ll enhance your channel’s visibility and viewer experience. Remember to regularly review your links and keep them updated for the best results.

October 29, 2024
Top 15 link in bio examples, pages & tools
Have you ever found yourself limited to sharing just one link in your social media profile? It can be frustrating, especially if you’re a business, influencer, or creator who wants to share more content with your followers. But don’t worry, there’s a solution! It’s called a “link in bio” tool, and it allows you to share audio, video, text, and other content on a single page, making it easy for your followers to access all the content you want to share with them.

In this blog, we’ll dive into the top link in bio examples, pages, and tools that can help you take your social media presence to the next level. So, let’s get started!

Link in bio vs link in bio pages

What does a link in bio mean?
“Link in bio” refers to a hyperlink placed in the profile description on social media platforms. It allows users to direct followers to a webpage containing multiple links and resources, enabling easy access to additional information, content, and promotions.

The main difference between “link in bio” and “pink in Bio pages” is that “link in bio” refers to a single clickable link that Instagram or any other social platform allows you to add to your profile. Whereas “link in bio Pages” refer to custom-designed landing pages or websites that host multiple links or clickable buttons to direct your followers to different content or pages.

In other words, a “link in bio” is limited to one link, while a “link in bio page” provides a more comprehensive solution for businesses or individuals who want to feature a selection of links in one place. Link in Bio Pages can be created using various third-party tools, allowing you to add multiple links to your profile, including links to products, services, blog posts, or other social media channels.

15 best link in bio examples

Having a link in bio has become a crucial tool for influencers to increase traffic and drive engagement across their social media channels. With the limited single-clickable link option provided by social platforms like TikTok and Instagram, these tools provide a solution to exhibit various links, call-to-action buttons and other content in one place.

Here are the 15 best link in bio examples to inspire you to create your own:

1. Jerry Saltz

Jerry Saltz is a highly regarded Senior Art Critic for New York Magazine and a well-known figure in the art world. He has an impressive following on Instagram, comparable to some of the most famous influencers. However, Jerry’s bio link example stands out from the crowd as he uses his bio to promote his latest work, linking to one of his recent articles.

This strategy is a great example of how you can use your bio link to expand the reach of your content and increase engagement with your audience.

2. James Charles

James Charles is a makeup and fashion influencer who has gained a significant following through his engaging YouTube tutorials. With millions of subscribers and followers across various social media platforms, James understands the importance of using these platforms effectively to promote his brand and engage with his audience.

In his Instagram bio, James includes a link to his YouTube channel, which is the platform where he hosts his most popular and engaging content. Unlike many other influencers who use bio link tools like Linktree to monetize their Instagram with affiliate products or their own product lines, James keeps it simple and directs his followers to the platform where he has built his brand and established his credibility as a makeup expert.

This link in bio example highlights James’ focus on providing high-quality content and building a loyal following based on his expertise and passion for makeup.

3. Chris Brown

Chris Brown, a prominent figure in the pop and R&B music scene, has garnered significant attention for his innovative approach to engaging with his fan base. One such strategy that he has employed is the use of his bio link to direct traffic to his latest music releases.

In particular, Chris Brown’s recent bio link directs visitors to a YouTube video of his new song “Psychic”. He has provided a convenient and accessible platform for his fans to listen to his latest music, while also promoting his work to a wider audience.

His link in bio strategy has proven to be quite effective in generating buzz and increasing interest in Chris Brown’s music, as it allows him to showcase his talent to a broader audience and receive immediate feedback from his fans. By leveraging his bio link in this way, Chris Brown has demonstrated his savvy approach to marketing and promotion in the digital age.

Related: How to add a smart music link using Replug?

4. Steve Madden

Steve Madden, a shoe boutique brand that operates both online and physical stores around the world, has a significant following on Instagram. This provides the company with an excellent opportunity to promote its products through Instagram posts. To leverage this opportunity, Steve Madden uses a clever tactic of publishing the same product image on both its Instagram page and its link page.

By using this approach, Steve Madden makes it easy for Instagram users to learn more about the products they discover on Instagram. All they need to do is click on the link in the bio, and they will be directed to the corresponding product page. This feature is incredibly convenient for potential customers who may be interested in purchasing a particular product.

Steve Madden’s link page is dedicated solely to linking out to products. This singular focus is a smart move because it provides a seamless customer experience using deep links, making it easy for visitors to navigate to the desired product page. Furthermore, the clickable images on the link page provide a visually pleasing experience that keeps users engaged.

5. Huda Kattan/ Huda Beauty

Huda Kattan, the founder of Huda Beauty, has been using her personal Instagram account to share the brand’s story and milestones with her followers. One of the most effective ways she has done this is by using the “link in bio” feature to direct visitors to the Huda Beauty blog, where they can learn more about the brand’s journey.

In a recent blog post titled “Huda Beauty: Ten milestones that define a decade of one of the world’s biggest brands”, Kattan takes readers on a journey through the brand’s history, from its humble beginnings as a beauty blog and YouTube channel to its current status as a billion-dollar global empire. She shares insights into the challenges and successes of building the brand, such as the launch of the iconic Huda Beauty lashes in 2013, which quickly gained a cult following and helped to establish the brand’s reputation as a leader in the beauty industry.

With the use of personal anecdotes and behind-the-scenes glimpses into the brand’s evolution, Kattan provides a unique perspective on the growth of Huda Beauty. Through the link bio strategy, she interacts with her audience to forge closer bonds by leading visitors to the blog through her personal Instagram account.

6. Zach King

Zach King has been using his link in bio strategy to deliver his latest YouTube video content directly to his viewers. As a top TikTok influencer well known for his expertise in creating illusions and captivating videos through editing, Zach has amassed a following of over 70 million on the platform.

One unique aspect of Zach’s TikTok account is the variety of content he posts. Whether he’s sharing funny TikToks or high-production illusions, Zach keeps his audience engaged and surprised. As a result of his popularity, brands regularly hire him to create content for their marketing campaigns.

By marketing through bio links on TikTok, Zach drives traffic to his YouTube channel and share his latest video content with his followers. This not only helps him grow his YouTube following but also allows him to engage with his TikTok audience in a new and more meaningful way.

You may also like: Successful Influencer Marketing Campaigns: 7 best examples

7. Michael Je

Now let’s look at the link in bio example of the famous TikToker, Michael Le. Also known as JustMaiko, he is a well-known dancer and TikTok influencer based in Florida. With a presence on TikTok since 2016, Michael has gained a massive following for his dance videos and tutorials. One of the ways that he leverages his popularity on TikTok is by using a bio link to direct visitors to his YouTube channel, where he posts longer and more in-depth dance tutorials.

By using his TikTok account to promote his YouTube channel, Michael can reach a wider audience and showcase his dance skills in a more detailed manner. This strategy not only helps him grow his YouTube following but also allows him to connect with his TikTok audience on a deeper level. By providing them with more extensive dance tutorials, Michael can demonstrate his expertise and build a loyal fan base.

8. OpenSea

OpenSea is a leading marketplace for non-fungible tokens (NFTs), which are unique digital assets that are stored on a blockchain. In recent years, the brand has become increasingly popular as more artists, musicians, and other creators turn to NFTs as a new way to monetize their work. With so many NFTs available for sale on OpenSea, it can be overwhelming for users to navigate and find what they’re looking for. That’s where their link in the bio microsite on Instagram comes in handy.

By providing a direct link to their blog, OpenSea has made it simple for visitors to stay up-to-date with the latest trends and news in the world of NFTs. This approach not only helps OpenSea position itself as a thought leader in the industry but also ensures that visitors stay engaged with the platform and keep coming back for more.

9. Chipotle

Chipotle is a popular Mexican fast-food chain that has taken social media marketing by storm. With over 3.6 million followers on Instagram, they have leveraged the platform to reach their customers and promote their offerings. Chipotle has effectively utilized its link in the bio to drive sales and customer engagement.

The link in their bio directs their followers to their online ordering platform, making it easy for customers to place an order and pick it up in-store. This feature is particularly useful in today’s fast-paced world, where customers prefer to order food online and save time. They also use their bio link to promote limited-time menu items and discounts, making it a great way to keep their followers engaged and informed about new offerings.

What sets Chipotle’s link in bio apart is that they have inserted two links, each directing to a different website. One directs the user to their online ordering platform, while the other directs them to their sustainability page, showcasing their efforts towards environmentally conscious practices. This shows that Chipotle is not just focused on driving sales, but is also committed to promoting its values and mission. By doing so, they build brand loyalty and trust with their customers.

Related: The best strategies to increase sales on your e-commerce store

10. Glossier

Glossier is a popular beauty brand that has gained a huge following on Instagram. Their link in bio strategy is a great example of how simplicity and minimalism can be effective. They use the link in the bio to direct followers to their website where they can easily browse and shop for their favourite Glossier beauty products.

The link in the bio takes visitors to the Glossier website where they can easily navigate through the site and make purchases. This strategy allows Glossier to make its products easily accessible to its followers and make it easy for them to shop without having to leave Instagram. Additionally, Glossier often includes limited-time offers and discounts on their link in bio, incentivizing followers to make a purchase.

11. GoPro

GoPro is a popular brand of action cameras that are designed to capture footage of extreme sports and outdoor activities. Their cameras are known for their durability, high-quality video, and versatility, which makes them a popular choice for adventure seekers and content creators.

GoPro’s Instagram account is filled with user-generated content that showcases the amazing footage captured by their cameras. They use the link in their bio to encourage their followers to join the GoPro community and share their adventures. By featuring user-generated content on its Instagram page, GoPro can show potential customers what their cameras are capable of and how they can be used in a variety of settings.

In addition to featuring user-generated content, GoPro also uses its link in the bio to promote its latest products and accessories. They make it easy for prospective customers to find out more about their offerings and place an order by taking followers to their websites. They also use their link in bio to share tips and tricks for getting the most out of their cameras, which can help to further engage their followers and encourage them to use their products.

You may also like: Best content marketing practices

12. Julia Barretto

Julia Barretto is a well-known actress who has gained fame for her roles in various romantic comedies. With a significant following on Instagram, Julia understands the importance of using social media effectively to engage with her audience and promote her brand.

Unlike many other influencers who include links to other external sources, Julia’s Instagram bio takes you to a website. The Juju Club is an e-commerce store that sells clothing and jewellery, and by linking to this account, Julia can promote her brand and showcase her style through the products she endorses.

What’s interesting about Julia’s approach is that she doesn’t include any text in her bio, which links the Juju Club to stand out even more. By leaving the bio page blank, Julia creates a sense of intrigue and encourages her followers to click through to the Juju Club to see what it’s all about.

This strategy is a great example of how influencers can use their Instagram bios to promote their brands or products, while also showcasing their style and interests. By linking to an e-commerce store like the Juju Club, Julia can monetize her social media presence and earn revenue from her endorsements, while also keeping her followers engaged and interested in her brand.

Related: 25 e-commerce marketing tools for successful Marketing

13. Airbnb

Airbnb is a popular online platform that allows people to rent out their homes or properties to travellers, providing them with a unique and often more affordable alternative to traditional hotels. Founded in 2008, Airbnb has grown rapidly and now operates in over 220 countries and regions, with millions of listings available to users around the world. In addition to traditional home rentals, Airbnb also offers unique experiences and adventures, such as cooking classes, local tours, and outdoor activities.

This link in bio example highlights how businesses can promote their listings and experiences using a bio link. By clicking on the bio link in their Instagram bio, users are taken to a landing page that showcases a variety of experiences and events available in different cities and regions. From there, users can browse through different listings and experiences, view photos and descriptions, and book their next adventure directly through the Airbnb platform.

Their website has eye-catching images that provide a glimpse into what each experience has to offer.

14. Taco Bell

Taco Bell Canada’s link in bio on Instagram is an example of how brands can keep their followers engaged and informed about their latest offerings. By frequently updating their link in the bio, Taco Bell Canada features new menu items, promotions, and other exciting news. This approach allows followers to stay up-to-date with the brand and encourages them to visit their restaurants.

By directing followers to a specific landing page on their website, Taco Bell Canada’s link in the bio serves as a call-to-action, prompting users to learn more about the latest promotions and deals. This approach not only helps to increase engagement but also drives traffic to their website and potentially increases sales. By leveraging Instagram as a platform to showcase its latest offerings and redirecting followers to its website, Taco Bell Canada can better connect with their audience and encourage them to become loyal customers.

15. Hopper

Hopper is a popular travel app that helps users find the best deals on flights and hotels. With a click of a button, users can compare prices, set up alerts for price drops, and book their next trip. To make it easier for their followers to access their app, Hopper uses the link in their bio on Instagram to direct users to a landing page where they can download the app.

But that’s not all Hopper uses their link in bio for. In addition to promoting their app, they also use the space to showcase various travel deals and discounts. This not only entices their followers to use the app to book their next trip, but it also serves as a helpful resource for budget-conscious travellers.

By utilizing their link in bio in this way, Hopper not only drives traffic to their app but also builds a loyal following on social media by providing value to their followers. It’s a win-win strategy that benefits both Hopper and its users.

Related: The ultimate guide to increase followers on Instagram

5 best ideas For bio link pages

Here are the best bio link pages to take inspiration from and make the most of your bio links.

1. Simeon Panda

Simeon Panda is a hugely popular bodybuilding and fitness influencer. With a significant following on Instagram and other social media platforms, Simeon understands the importance of using these platforms to effectively promote his brand.

Simeon’s link in bio example shows how influencers and businesses can utilize bio links to promote their brand. Simeon does this by including a link in his Instagram bio to a page builder called Tab Bio. This platform allows him to show his recommended supplements, workout plans, and other content in a user-friendly and visually appealing way.

However, Simeon doesn’t stop there. He uses a link in bio tool to its fullest potential, taking advantage of its features to showcase his latest videos on one page and his latest tweets on another. By swiping through the different pages, Simeon’s followers can access all of his content in one centralized location, which helps keep them engaged and interested in his brand.

Simeon’s use of the bio link highlights the importance of effective social media marketing and the value of using tools that can help you promote your brand more efficiently. By maximizing the potential of these platforms and tools, influencers like Simeon can reach a wider audience, increase their engagement, and ultimately achieve greater success in their field.

2. Patagonia

Patagonia, the outdoor clothing and gear brand, has a strong commitment to environmental conservation and social responsibility. They have effectively used the link in their bio on Instagram to showcase their efforts in this area. Their link in bio features a variety of environmental causes and initiatives that they support, including fighting climate change, protecting wild places, and supporting regenerative agriculture.

Through their link in the bio, Patagonia not only raises awareness about these important issues but also encourages their followers to get involved. They provide information on how to take action, such as signing petitions, contacting elected officials, and participating in events. They also promote their initiatives, such as their Worn Wear program, which encourages customers to repair and reuse their clothing to reduce waste.

This strategy not only aligns with Patagonia’s values but also helps to build a strong brand identity among its followers. By using their platform to promote environmental and social causes, Patagonia shows that they are more than just a clothing brand, but rather a company with a mission to make a positive impact on the world. This approach also appeals to their target audience, many of whom are environmentally conscious and value brands that align with their values.

3. Skillshare

Skillshare is an online learning platform that offers thousands of courses in various creative fields such as graphic design, photography, and writing. They use the link in bio on Instagram to direct their followers to their website where they can enroll in courses and explore new topics. Skillshare’s link in bio is an effective way to increase enrollments.

In addition to promoting their courses, Skillshare also uses their bio link to offer free trials and discounts to their followers. This link in bio example shows that it’s not only helping them attract new customers but also encourages existing ones to continue using the platform.

4. Victoria’s Secret

Victoria’s Secret bio link on Instagram directs followers to their website, and also leads them to a custom bio link page. The LikeShop page features links to all the clothing items featured on Victoria’s Secret main Instagram account, making it easy for followers to shop their favourite looks and buy the items they’ve been eyeing.

This is a highly effective way for e-commerce brands to promote specific items and drive sales. By creating a page that features all the clothing items they’ve showcased on their Instagram account, Victoria’s Secret is making it easier for their followers to find and purchase the items they love. Victoria’s Secret engages followers by enabling easy shopping of the latest looks from their Instagram, creating a fun and interactive shopping experience.

Related: Effective ways for e-commerce brands to promote products

5. New York Magazine

In today’s digital age, news outlets, and magazines face a unique challenge in promoting their content on social media platforms like Instagram. With the platform’s strict policy against including links in post descriptions, it can be difficult to direct users to specific articles or pieces of content. However, some publications have found innovative ways to make the most of Instagram’s features and promote their articles effectively.

One such publication is New York Magazine, which has been using its link in bio features to great effect. Leveraging the link in their Instagram bio can direct users to a page that features images promoting every article on their website. This page serves as a hub for users to explore the full range of content offered by the magazine and allows them to easily click through to any article that catches their eye.

Wondering what sets New York Magazine’s link in bio strategy apart?

It’s their visual promotion rather than relying on bland or generic images! They feature eye-catching visuals reflecting the content of each article. This makes it more likely that users will be intrigued by the images and click through to read the accompanying article.

6. SeoProfy

SeoProfy, a leading digital marketing agency, uses its “link in bio” strategy to drive targeted traffic and showcase its services. By placing a direct link in the bio, SeoProfy directs followers to its expert SEO, PPC, and digital marketing solutions. This strategy helps businesses boost their online visibility and attract high-quality leads. Whether you’re a business, influencer, or creator, using a bio link to highlight SeoProfy’s services can take your digital presence to the next level, just like top influencers use their bio links to connect with their audience and drive engagement.

Best Link in Bio Tools

Here are the top 3 bio link tools:
1. Replug: It is not a common bio link tool, but a complete link management solution. The prominent features of Replug are branded links, deep links, bio links, traffic routing, CTA overlays, retargeting, link analytics and much more.
2. SendPulse: Their bio link page builder allows users to create landing pages, link pages, and even minimalistic websites that any business can benefit from. They even have payment system integrations like PayPal or Stripe, which you can use to receive secure payments from your customers.
3. Linktree: A popular tool for creating a simple landing page with multiple links, widely used on platforms like Instagram. It is user-friendly and offers customization options, analytics, and integrations with social media platforms.
4. Shorby: Specifically designed for Instagram, Shorby allows you to create a customizable landing page with multiple links. It can also integrate seamlessly with many social platforms.
Still looking for more bio link tools? Find out more here.

How to create a link in a bio page?

You can use any bio link tool to create a bio link. Here’s link in bio example of Replug.

Step 1: Navigate to the bio links feature

To get started with BioLinks, navigate to the Bio Links section on the Replug app.

Step 2: Select your choice of block

Once you’re in the Bio Links section, you can select different blocks to add content as you like.

Step 3: Proceed to finalize your theme

Once you have updated the block, you will be directed back on the main bio links screen. Add any other block if you desire, otherwise tap publish to finalize your theme.

Step 4: Finalize your theme

In the end, you just have to finalize your theme according to your brand, and you’re ready to go. Choose a theme that best represents your brand, ensuring that your Bio links page looks professional and on-brand.

Step 5: Add your customized link

Now that you have customized your bio links page, you can add the link to your TikTok or any other social platform. Now your followers can easily access all of your content in one place.

Step 6: Try out bio links

After adding the bio link to your social platform, check if it’s working fine and how it appears. Make changes by editing the link and making necessary changes.

Benefits of adding a link in bio:

Social media has become an essential part of our daily lives, with millions of people using different platforms to connect and share content with friends and followers. Among the most popular of these platforms is Instagram, with users sharing images and videos and engaging with others through likes, comments, and direct messages.

For businesses and marketers, social media platforms such as TikTok provide a unique opportunity to showcase their products and services to a vast audience and connect with potential customers by adding a link to their bio.

Here are some of the benefits of adding a bio link:

1. Increases engagement:

With the link in bio feature, you can direct your followers to desired links, giving them more opportunities to engage with your brand, products, and services. Instead of being limited to a single link in your Instagram or TikTok bio, you have the opportunity to showcase a range of products, services, and initiatives, making it more likely that your followers will find something of interest, increasing traffic and ultimately, boosting your sales.

2. Boosts your SEO:

The bio link feature can also benefit your overall search engine optimization (SEO) strategy. When more traffic is directed to your website, search engines such as Google and Bing see this as a sign that your business is credible and valued, which can result in increased search engine rankings. The more traffic and engagement on your website or affiliated pages, the better your website will rank in search results, making it easier for potential customers to find you.

Related: Top benefits of e-commerce SEO

3. Helps track page views:

The link in bio feature offers analytical metrics that can help you track how many page views each link has received, enabling you to monitor their performance and optimize future links for higher engagement. By analyzing this data, you can gain insights into what kind of content and descriptions work best for your audience and tailor your strategy accordingly. This allows you to create more effective links that will drive more conversions.

4. Increases conversions:

By funnelling your Instagram or TikTok followers to different pages on your website or other e-commerce platforms, the link in bio feature helps to convert them into customers. This enhances the customer experience and allows followers to quickly access and purchase your products or services, ultimately leading to higher conversion rates. With its help, you can create specific landing pages that are designed to drive conversions, making it easier for your followers to become customers.

5. Flexibility:

With a limited number of clickable links on an Instagram profile, a link in the bio offers more flexibility and control over the content you share with followers. Instead of having to choose the most critical link to share, it provides the option to display links, giving followers the freedom to explore content that interests them.

FAQs for link in bio examples, pages, & tools

Which link in bio tool should I use?

The link in the bio tool you should use ultimately depends on your specific needs and preferences. Some popular options include Replug, Linktree, and Lnk.Bio. Research each tool to determine which one aligns best with your goals and budget.

What does a link in bio look like?

A link in bio is a clickable URL in a social media profile (e.g., Instagram or TikTok) that directs users to a landing page. It can showcase products, services, or content. Some businesses use visual tools to display multiple clickable options in a grid or menu format.

What links can you put in your Instagram bio?

You can add various links to your Instagram bio, like those for your website, blog, online store, social media profiles, YouTube, podcast, or portfolio. Many businesses or creators use link-in-bio tools to showcase multiple links, such as product pages, donations, landing pages, or other key content.
October 18, 2024
Top 11 benefits of eCommerce SEO

If you own an eCommerce business, you need to make sure people can find you online. And eCommerce SEO is the key strategy that can help your online store gain visibility and attract more customers.

But what exactly is eCommerce SEO, and how can it benefit your business? Let’s break it down.

What is eCommerce Search Engine Optimization (SEO)?

eCommerce SEO, or eCommerce search engine optimization, is all about optimizing your online store to rank higher in search engine results pages (SERPs). Unlike traditional SEO, eCommerce SEO focuses on product pages, category pages, and other elements specific to online stores. The aim is simple: attract more organic traffic, enhance the user experience, and boost sales and revenue.

11 benefits of eCommerce SEO

1. Enhanced branding

One of the biggest perks of eCommerce SEO is enhanced branding. When your store consistently pops up at the top of search results, your brand gains more visibility and recognition. This repeated exposure builds familiarity and trust with potential customers, which is essential for long-term success.

2. More traffic & sale

With effective eCommerce SEO, you can significantly increase your website’s organic traffic. Higher visibility in search results means more visitors to your site. And with the right SEO strategies, these visitors are more likely to become paying customers, leading to more sales and revenue.

3. Increased conversion rate

Optimizing your eCommerce site for search engines also means optimizing it for users. SEO best practices involve optimizing URLs, improving site speed, making your site mobile-friendly, and enhancing overall usability. A better user experience leads to higher conversion rates, as customers find it easier to navigate your site and make purchases.

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4. Improved credibility

Websites that rank higher in search engine results are often seen as more credible and trustworthy. By implementing effective eCommerce SEO strategies, you can boost your site’s credibility, making potential customers more likely to choose your products over your competitors.

5. Better search rankings

One of the most obvious benefits of eCommerce SEO is better search rankings. Appearing on the first page of search results for relevant keywords increases your chances of being found by potential customers. Higher rankings not only drive more traffic but also enhance your brand’s authority in your niche.

Fact: Research shows that the first organic result in Google search gets 28.5% of clicks, while the second result gets only 15%.

6. Increased customer engagement

Engaging content is a key part of eCommerce SEO. By creating high-quality, informative content, you can keep visitors on your site longer, reducing bounce rates and increasing engagement. Implementing an effective content marketing strategy can lead to higher conversion rates and more loyal customers, as it helps deliver the right messages to your audience at the right time.

7. Improved user experience

SEO best practices often align with user experience improvements. For example, optimizing site speed, ensuring mobile compatibility, and creating easy-to-navigate site structures all contribute to a better user experience.

By using strategies like internal links, you can enhance navigation, making it easier for users to find relevant content. Satisfied users are more likely to return and recommend your site to others.Satisfied users are more likely to return and recommend your site to others.

Fact: 57% of users say they won’t recommend a business with a poorly designed mobile site.

8. Reduced customer acquisition cost

eCommerce SEO is a cost-effective marketing strategy. While paid advertising requires ongoing investment, the benefits of eCommerce SEO can be long-lasting. Once your site ranks well, you can maintain a steady flow of organic traffic without the continuous costs associated with paid ads.

9. Improved PPC efficiency

Combining SEO with PPC (Pay-Per-Click) advertising can boost your overall digital marketing strategy. High organic rankings can improve your Quality Score in PPC campaigns, leading to lower costs per click and more effective ad spending.

10. Gain competitive advantage

eCommerce SEO gives you a competitive edge over businesses that neglect it. By ranking higher in search results, you can attract more customers and establish your brand as a leader in your industry.

Fact: 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

11. Measurable results

One of the great things about eCommerce SEO is that you can measure the results accurately. Tools like Usermaven and Search Console provide detailed insights into your site’s performance, allowing you to track click traffic, conversions, and other key metrics. This data helps you refine your SEO strategies for even better results.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

5 benefits of using Replug for eCommerce SEO?

1. Boost brand visibility:

Replug allows you to create branded links that include your company’s name or a specific keyword. Branded links are more recognizable and trustworthy, which can increase click-through rates and improve user experience.

2. Slug optimization:

Customize the slugs (the part of the URL after the domain) of your shortened links to include relevant keywords. This can reinforce the relevance of the linked page to search engines and potentially benefit your SEO efforts

Maximize marketing ROI
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3. Higher conversion rates with link retargeting:

Replug enables you to retarget users who click on your shortened links. You can create retargeting campaigns on platforms like Facebook, Google, and LinkedIn to re-engage these users with relevant ads, increasing the chances of conversions.

4. Make data-driven decisions

Replug link tracking & analytics provides details on performance of your links, including click-through rates, geographic data, device information, and referral sources. This data helps you understand your audience’s behavior and optimize your marketing strategies.

Use the insights from Replug’s analytics to make informed decisions about your SEO and marketing efforts. Identify what’s working and what needs improvement to continually refine your strategy.

5. UTM parameter tracking

Replug allows you to add UTM parameters to your shortened links, enabling you to track the performance of specific campaigns. Tracking the effectiveness of different campaigns helps you allocate your marketing budget more effectively and focus on strategies that deliver the best results.

Try Replug’s free UTM builder & measure the success of your marketing campaigns!

Best eCommerce SEO practices

1. Keyword research and optimization

Effective keyword research is the foundation of eCommerce SEO. Use tools like Google Keyword Planner and SEMrush to find relevant keywords with high search volume and low competition. Incorporate these keywords naturally into your product titles, descriptions, meta tags, and content.

2. Optimize your product pages:

Ensure each product page is optimized for its target keywords. Pay attention to adopt best practices for URLs, title tags, meta descriptions, product descriptions, and images.

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3. High-quality content creation

Creating valuable and informative content is crucial for engaging visitors and improving search rankings. Write detailed product descriptions, publish blog posts related to your products, and create how-to guides and tutorials. Quality content not only attracts visitors but also encourages them to spend more time on your site.

Fact: Blogging businesses experience 126% higher lead growth

4. Technical SEO

Ensure your website is technically sound by optimizing site speed, ensuring mobile-friendliness, and fixing any broken links or errors. Use tools like Google Search Console to monitor your site’s health and performance. A technically optimized site provides a better user experience and improves search engine rankings.

Fact: A one-second delay in page load time can reduce conversions by 7%.

5. On-page SEO

On-page SEO involves optimizing individual pages to rank higher and earn more relevant traffic. This includes optimizing title tags, meta descriptions, headers, and URLs. Make sure each page on your site is unique and targets specific keywords relevant to the content on that page.

6. Link building

Building high-quality backlinks from reputable websites is essential for improving your site’s authority and search rankings. Quality backlinks serve as critical endorsements that demonstrate your website’s credibility to search engines.To get the best results, many businesses turn to professional link building services, which help secure placements on relevant and authoritative websites. Reach out to industry influencers, guest post on relevant blogs, and create shareable content that others will want to link to. Quality backlinks signal to search engines that your site is trustworthy and valuable.

7. Local SEO

For eCommerce businesses with physical locations or those targeting specific regions, local SEO is crucial. Optimize your site for local search by including location-specific keywords, creating Google My Business listings, and getting reviews from local customers. Local SEO helps attract customers in your area and enhances your overall search visibility.

Fact: 46% of all Google searches are seeking local information.

8. Conduct regular site audits:

Use tools like Google Search Console and Ahrefs to conduct a thorough audit of your website. Identify areas that need improvement and prioritize them based on their potential impact. Monitor your site’s performance and track your rankings. Continuously adjust your strategies based on data and feedback.

Wrapping up the benefits of eCommerce SEO

The benefits of eCommerce SEO are vast and impactful. From increased visibility and traffic to improved user experience and reduced customer acquisition costs, eCommerce SEO can significantly enhance your online store’s success. By implementing best practices and consistently optimizing your site, you can achieve higher search rankings, attract more customers, and enjoy measurable results that contribute to your business’s long-term growth. Start leveraging the power of eCommerce SEO today and watch your online presence thrive.

FAQs on the benefits of eCommerce SEO

How is eCommerce SEO Different from Normal SEO?

eCommerce SEO focuses specifically on optimizing online stores, including product pages, category pages, and transactional keywords. It involves unique strategies tailored to Best eCommerce platforms for seo, such as optimizing product descriptions and images, which are not typically the focus in normal SEO.

Why is SEO Important for eCommerce?

SEO is essential for eCommerce because it increases organic visibility, drives targeted traffic, and improves user experience. Higher search rankings lead to more visitors and potential customers, which can significantly boost sales and revenue.

How Long Does It Take to See Results from eCommerce SEO?

SEO is a long-term strategy, and it can take several months to see significant results. The timeframe can vary based on factors like competition, keyword difficulty, and the effectiveness of your SEO efforts. Consistency and patience are key to achieving lasting results. A well-planned SEO strategy for eCommerce can streamline these efforts, ensuring you focus on impactful optimizations that align with your business goals.

Is SEO Worth It for Small eCommerce Businesses?

Yes, SEO is worth it for small eCommerce businesses. It provides a cost-effective way to compete with larger companies and attract organic traffic without relying solely on paid advertising. With the right strategies, small businesses can achieve high rankings and significant growth. Partnering with top-featured SEO agencies can further enhance your efforts and deliver better results.

What are the Benefits of Local SEO?

Local SEO helps eCommerce businesses attract customers in specific geographic areas. This is particularly beneficial for businesses with physical locations or those targeting local markets. Local SEO can increase foot traffic, improve brand visibility in local searches, and enhance customer trust.

Which eCommerce Platform is Best for SEO?

Platforms like Shopify, WooCommerce, and Magento are considered SEO-friendly due to their customizable features and built-in SEO tools. The best platform for you depends on your specific needs, technical expertise, and budget. Each platform offers unique advantages that can support your eCommerce SEO efforts.

June 27, 2024
What is lead generation: How it works & top tools for success
Lead generation is the heartbeat that keeps companies alive and thriving. It is a fundamental aspect of marketing that helps businesses identify potential customers and nurture them towards making a purchase. The ultimate goal of lead generation is to create a pipeline of prospects who can be guided through the sales funnel, eventually becoming loyal customers.

This guide will explain what lead generation is, how it works, and explore the best tools available for generating leads.

What is lead generation?

Lead generation is a marketing strategy that many businesses, influencers, and experts use for attracting and converting potential customers into leads by capturing their contact information, typically through offers of valuable content or incentives.

How does lead generation work?

Lead generation serves as the cornerstone of effective marketing strategies, driving businesses to attract and convert potential customers into valuable leads. Here’s a detailed breakdown of the lead generation process:
1. Attracting traffic: Businesses leverage a myriad of digital channels including websites, social media platforms, email marketing, and targeted advertising campaigns to drive qualified traffic to their online platforms.
2. Offering value: To entice visitors to take action, businesses offer compelling incentives such as free trials, exclusive eBooks, informative webinars, or enticing discounts.
3. Capture information: Interested visitors willingly provide their contact information by filling out a form, granting access to the valuable offer or resource.
4. Lead nurturing: Once captured, leads undergo a nurturing process through personalized marketing efforts like targeted email campaigns, relevant content, and strategic follow-up communications. Many businesses choose to hire a virtual assistant to streamline these tasks efficiently.
5. Conversion: Through effective nurturing, leads progress through the sales funnel, ultimately resulting in conversions where they make a purchase, sign up for a service, or engage in another desired action.
6. Measurement & optimization: Throughout the entire process, businesses meticulously track and measure key performance metrics to evaluate the effectiveness of their lead generation initiatives. By leveraging data-driven insights, businesses continuously refine and optimize their strategies to achieve superior results over time.
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Types of lead generation

Different types of lead generation tactics are implemented by the experts. However, lead generation has two main categories, such as inbound lead generation and outbound lead generation. These main categories encapsulate multiple lead-generation strategies that we know or use today. Let’s find out:

1. Outbound lead generation

Outbound marketing refers to the engagement where brands directly reach out to prospective customers through various means. Here are multiple outbound lead generation strategies to check out:

Email marketing:

In email marketing, subscribers give marketers or brands permission to reach out to them via email. It allows brands or marketers to communicate with the subscribers to update on the latest developments or offer new products. If you’re leveraging email marketing as part of your lead generation strategy, ensuring that your emails land in the inbox and not in spam is crucial. Using a free mail tester by Maileroo can help you optimize your email deliverability by identifying potential issues before sending out campaigns

Related:

Direct mail:

Direct mailing is yet another way to communicate with the prospects, for instance, sending pamphlets, flyers, and posters to the prospects is an example of direct mailing.

Advertising:

Advertising is a marketing form that has been around for years. Retargeting ads is a cost effective way to remind visitors to revisit your site and complete the purchase.

Cold calling:

Cold calling is an outbound marketing strategy in which brands reach out to customers over the phone. Virtual call centers use this technique to sell products or services.

Did you know?

Only 18% of marketers perceive outbound lead generation to yield valuable leads, highlighting the importance of adopting innovative and strategic approaches to lead generation (source: Bloggingwizard) .

You may also like: Email marketing mistakes to avoid

2. Inbound lead generation

Inbound marketing refers to the engagement where prospective customers find out about the brand through search, content, or social media. Let’s take a look at some of the popular inbound lead generation tactics:

SEO:

Search engine optimization is the basic inbound lead generation strategy that entrepreneurs, brands, and marketers use to bring in the relevant audience to their websites.

Blogging:

Blogging doesn’t only help in SEO, but it also assists brands and marketers in engaging social media users. It’s one of the most powerful ways to generate leads on the market.

Social media:

Social media has turned out to be a useful source of traffic, attention, and conversion. It can also generate inbound leads once the social media content starts to get traction.

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How to generate market qualified leads?

Generating market qualified leads (MQLs) is crucial for driving sales and business growth. Here’s a comprehensive guide on how to effectively generate MQLs:

1. Define your target audience
- Ideal customer profile (ICP): Start by defining your ICP based on demographics, firmographics, behavior, and pain points. Understanding who your ideal customer is helps tailor your marketing efforts to attract the right leads.
- Buyer personas: Develop detailed buyer personas to represent different segments of your target audience. These personas should include information on their job roles, challenges, goals, and decision-making processes.
2. Content marketing
- Educational content: Create valuable and relevant content that addresses the needs and pain points of your target audience. This can include blog posts, eBooks, whitepapers, infographics, and case studies.
- SEO optimization: Ensure your content is optimized for search engines to increase organic traffic. Use relevant keywords, meta descriptions, and high-quality backlinks to improve your search engine rankings. Partnering with a trusted SEO Reseller can also help you efficiently scale your digital marketing efforts and deliver exceptional results for your clients.
- Content distribution: Promote your content through various channels such as social media, email newsletters, and industry forums to reach a wider audience.
3. SEO and SEM
- Search engine optimization (SEO): Optimize your website and content for search engines to attract organic traffic. Focus on on-page SEO (keywords, meta tags, headers) and off-page SEO (backlinks, social signals).
- Search engine marketing (SEM): Use paid search advertising (PPC) to target specific keywords related to your business. Retargeting ads can help you reach potential leads who are actively searching for your products or services.
4. Social media marketing
- Platform selection: Identify which social media platforms your target audience uses the most and focus your efforts there. LinkedIn is particularly effective for B2B lead generation, especially when you know how to use LinkedIn Sales Navigator to generate leads effectively. Facebook and Instagram work well for B2C.
- Engagement: Actively engage with your audience by sharing valuable content, responding to comments, and participating in relevant groups and discussions.
- Paid advertising: Use social media ads to target specific demographics and interests. Platforms like LinkedIn, Facebook, and Twitter offer robust targeting options to reach your ideal audience.
5. Email marketing campaigns
- Segmentation: Segment your email list based on criteria such as industry, job role, and engagement level to deliver personalized and relevant content.
- Lead nurturing: Develop automated email sequences to nurture leads through the sales funnel. Provide educational content, case studies, and product information to move leads closer to a purchase decision.
- A/B testing: Experiment with different URLs, subject lines, content formats, and calls to action (CTAs) to optimize your email campaigns for better performance.
6. Lead magnets
- Offers and incentives: Provide valuable offers such as free trials, demos, webinars, and downloadable resources in exchange for contact information. These lead magnets should address a specific pain point or need of your target audience.
- Landing pages: Create dedicated landing pages for your lead magnets with clear and compelling CTAs. Ensure the landing page is optimized for conversions with a simple form and persuasive copy.
- Exit-intent popups: Use exit-intent popups to capture visitors’ attention just before they leave your site, offering them a compelling reason to stay or subscribe.
7. Lead scoring
- Criteria definition: Establish criteria for scoring leads based on their behavior and engagement with your content. This can include website visits, content downloads, email opens, and social media interactions.
- Automation tools: Use marketing automation tools to track and score leads in real-time. Platforms like ContentStudio, Marketo, and Salesforce can help automate the lead scoring process.
- Qualification thresholds: Define thresholds for when a lead becomes market qualified. This helps your sales team prioritize leads that are most likely to convert. As a Flow State Sales expert says, “a proper sales training program can help your team to understand marketplaces and effective sales methodologies to generate leads”.
8. Analytics and refinement
- Performance tracking: Use analytics tools to monitor the performance of your lead generation efforts. Track metrics such as website traffic, conversion rates, lead quality, and ROI.
- Continuous improvement: Regularly analyze your data to identify areas for improvement. A/B test different strategies and make data-driven decisions to optimize your lead generation process.
- Feedback loop: Create a feedback loop between marketing and sales teams to ensure continuous alignment and improvement. Sales teams can provide insights on lead quality and help refine the lead generation process. To support these efforts, using the best AI meeting note taker can ensure that important discussions and action points from internal strategy meetings are automatically captured and shared across departments, improving follow-through and collaboration
9. Leverage social proof
- Testimonials and reviews: Display customer testimonials and reviews prominently on your website and social media profiles.
- Case studies: Share detailed case studies showcasing your product or service’s success in solving customer problems.
10. Utilize interactive content
- Quizzes and surveys: Create engaging quizzes or surveys related to your industry. Require an email address to receive the results.
- Interactive tools: Offer tools like calculators or assessments that provide personalized results in exchange for contact information.
11. Offer exclusive content
- Gated content: Provide high-value content such as ebooks, whitepapers, or research reports behind a sign-up form.
- Webinars and live events: Host live webinars or virtual events on relevant topics and require registration to attend.
12. Referral programs
- Incentivize referrals: Create a referral program that rewards existing customers for referring new leads.
- Partnerships: Form strategic partnerships with complementary businesses to cross-promote and share leads.
13. Retargeting ads
- Ad campaigns: Use retargeting ads to re-engage visitors who have previously interacted with your website but didn’t convert.
- Lookalike audiences: Create lookalike audiences based on your existing leads to target similar potential customers.
14. Leverage video content
- Explainer videos: Create short explainer videos that highlight the benefits of your product or service.
- Live streaming: Use platforms like Facebook Live, Instagram Live, or YouTube Live to engage with your audience in real-time and capture leads.
5 best lead generation tools

Let’s take a look at some of the best lead-generation tools on the market:

1. Replug

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Replug is an excellent link management tool that offers several URL management and tracking services for brands, agencies, influencers, and bloggers. It’s an all-in-one URL management software that helps users shorten the URLs and provides the necessary tools to manage and track them.

Top features of Replug
- Lead generation: Replug lets users create lead generation widgets to target the audience that clicks on the short URLs. It’s a customizable call-to-action widget that pops up when users click on the short links once activated for the campaign.
- Bio links: It allows Replug to create a personalized web page for all links, such as website, blog, social media, etc. The bio link goes into the social media profile link section and helps users showcase multiple links via the Replug bio link option.
- Link rotation: Link rotation is a feature that Replug users can activate if they want to generate leads based on parameters, such as time, date, region, or web browser.
- A/B testing: The A/B testing feature allows Replug users to compare two different-looking links that go to the same destination URL and see which link performs better than the other.
- Personalized CTAs: Users can create personalized CTAs for user engagement. The CTA types available in Replug are forms, buttons, and links.
- Branded URL: Replug has a custom domains feature that lets you create short, branded URLs. It can significantly improve your lead generation campaign.
- While labeling: The white labeling feature allows users to set up a custom domain, theme, and logo instead of Replug branding.
Price: Replug pricing starts at $19 per month

Free trial: Yes (14-day free trial)

2. Usermaven:

When it comes to lead generation, Usermaven has accurate and comprehensive data on your website visitors and their behaviors. Usermaven is a cutting-edge analytics tool that empowers marketers and product professionals with the insights they need to maximize their lead-generation efforts.

Key features of Usermaven:
1. Effortless lead tracking: Usermaven’s accurate tracking captures all sources automatically, including organic traffic, inorganic traffic, and UTM sources, ensuring you never miss a potential lead. No more relying on developers or complex setup processes.
2. Powerful event tracking: Easily track and analyze critical user events, such as form submissions, button clicks, and scroll depth, to gain a comprehensive understanding of your lead generation funnel’s performance.
3. AI-powered insights: Leverage the power of Maven AI, Usermaven’s built-in data assistant, to uncover hidden patterns and opportunities for optimizing your lead generation funnel.
4. Comprehensive visitor journey: Understand your prospects’ behavior with detailed user journeys, funnels, and attribution data, allowing you to identify bottlenecks and optimize conversion paths.
5. Segmentation made easy: Usermaven’s intuitive segmentation tools enable you to slice and dice your audience data, helping you target specific segments with tailored messaging and offers.
6. Privacy-friendly analytics: Usermaven prioritizes user privacy, making it a trustworthy choice for responsible lead-generation practices.
Price:

Usermaven offers flexible pricing plans to cater to businesses of all sizes:
- Pro plan ($14 per month)
- Premium plan ($24/month)
- Enterprise plan (Custom pricing)
3. LeadFeeder

Leadfeeder is a powerful lead generation tool loaded with a bunch of useful tips to generate, manage, and monitor leads and take your digital marketing campaign to the next level. Its seamless integration with other marketing tools makes it a great choice for lead generation.

Key features of LeadFeeder:
- Visitor identification: It’s easier with Leadfeeder to identify anonymous website visitors coming from top companies
- Prospect segmentation: Leadfeeder assists users in prospects’ segmentation. It helps brands in segmentation using behavioral and demographic filters to find leads with the highest potential
- Seamless integration: It flawlessly integrates with several CRM and marketing tools, such as Zoho, Pipedrive, zapier, HubSpot, salesforce, and others
- Automatic lead scoring: One of the key features of Leadfeeder is that it intelligently attributes visitors with a lead score and helps users prioritize the top visitors
- Powerful customer insights: It also offers in-depth tracking and analysis that lets marketers and brands track the performance of the lead generation campaign.
Price: The paid plan costs €99 per month

Free trial: It offers a free plan (with no limits)

4. ZenRows

When it comes to lead generation, ZenRows transforms hours of manual prospecting into a fast, reliable, and automated data pipeline that feeds fresh, high-intent contacts directly into your CRM. It streamlines capturing accurate lead data from public web sources—all without getting blocked.

Key features of ZenRows:
- Automated, scalable lead acquisition: ZenRows builds customizable scraping workflows—from company names and locations to growth indicators—so you can generate high-quality leads at scale and enrich existing prospects with precision.
- Anti‑bot robustness: Its Universal Scraper API handles proxy rotation, headless browsing, CAPTCHA bypassing, and anti-bot defenses—so scraping remains uninterrupted even on heavily protected sites.
- Real-time discovery capabilities: Stay ahead with continuous tracking of new listings, reviews, domain registrations, job postings, and social signals for on-the-fly lead detection.
- CRM-ready output & integrations: Seamlessly push enriched leads into CRMs and automation tools in real time, with no-code glue via Zapier, Clay, Make.com, etc.
- Developer-friendly flexibility: Whether you’re using SDKs in Python or Node.js or no-code integrations like workflows, ZenRows adapts to your technical stack.
- High success rates & efficiency: Users report an industry-leading success rate (over 99.9%), ensuring more reliable lead capture without friction.
Price: ZenRows offers a starting plan of $69/month, with a free trial available.

5. Reply.io

Reply is an excellent lead generation tool with an AI-powered sales engagement platform that transforms and scales the prospect outreach campaign. It’s an effective channel to acquire new customers and grow revenue faster than ever.

Key features of Reply:
- Outreach data sourcing: Discover the most relevant leads through a powerful AI-based outreach toolkit
- Automated multichannel sequence: Create an automated, multichannel communication sequence that increases the chance of engagement and conversion
- Social media integration: It seamlessly connects with social media platforms and makes lead generation even better through the power of social media marketing
- Email and sequences templates: Unleash the effectiveness of existing email and sequence templates available to the users
- AI-based sales assistant: It has an AI-based assistant that automates your emails and responses and increases the chances of getting attention from the receiver.
Price: The paid plans start at $49 per month

Free trial: It offers a free plan (with limited features)

6. Meet Alfred

Meet Alfred is a fantastic lead-generation tool for marketers, brands, and agencies. It allows users to create and send completely automated messages on LinkedIn, Twitter, and email. It’s a tool that takes your lead generation to the next level

Key features of Meet Alfred:
- Multichannel connectivity: It’s an efficient tool that helps brands and marketers send out messages with ease. Instead, it allows marketers to send out automated messages across different platforms, such as Twitter, LinkedIn, and email
- Personalized messaging: It doesn’t only automate messaging across different platforms, but it also enables marketers and brands to send out personalized messages to the leads. It massively improves the effectiveness of the message
- Improve efficiency: Automation makes it easier to send messages, follow up on the leads, and increase overall efficiency. This is why such features make all the difference
- Impressive integration: It integrates with over 3,000 apps and platforms, which is mind-boggling.
Price: It starts at $39 per month

Free Trial: The free trial is available

7. LeadIQ

LeadIQ is a smart B2B lead generation tool that tracks accurate prospect data, creates personalized email messages, and tracks campaign performance effectively. It’s astonishingly good at connecting with the right audience, making it easier to engage and convert.

Key features of LeadIQ:
- Huge verified contacts database: It lets you find verified contacts with its smart database technology and helps connect with prospects faster than ever
- AI-powered email writing: Use the power of AI to write effective, high-quality emails to your prospects and existing clients
- Personalized messaging: Make the email messages more authentic and trustworthy by adding personalization to them
- Robust integration: Integrate with the industry’s leading marketing tools and softwares and take the luxury of this tool to the next level
Price: The paid plans start at $39 per month

Free Trial: LeadIQ has a free plan

FAQs about lead generation

What are the 3 approaches of lead generation?
The three best approaches to lead generation are content marketing, search engine optimization, and social media marketing.

What is the most common lead generation?
The most common lead generation technique is driving visitors to a landing page through SEO and converting them into paying customers or subscribers (lead).

Which activities will not help with lead generation?
Several activities will not help any lead generation campaign, such as social media marketing with no planning, a vague content marketing strategy, targeting the wrong audience through ads, and trying to sell to everyone.

What is the lead generation lifecycle?
It looks like this: Awareness > Findability > Reputation > Conversion > Advocacy

What comes after leads?
Once the lead is generated, it’s usually nurtured in the funnel until it’s ready to make a purchase decision. Nurturing involves educating this segment and preparing them to take their game to the next stage.

What are the 4 steps of the lead generation process?
The four steps of the lead generation process are: aware, convert, close, and delight.
June 26, 2024

What is A/B testing: A beginner’s guide

A/B testing is a popular digital marketing strategy used by conversion specialists when trying to improve website conversion. This test involves a side-by-side test of two or more options to find which one performs better than the rest.

Let’s understand A/B testing, its types, benefits, and examples to ensure every beginner who hasn’t tried A/B testing can get off to a good start.

What is A/B testing?

The A/B testing is a comparison of two or more cases only to find out which works better than the other one. The purpose of an A/B testing campaign is to uncover the better-performing option out of all.

It’s a powerful analysis strategy used in online advertising, email marketing, social media publishing, website conversion, and several other areas.

The goal of an A/B testing campaign is to see which option outperforms the other one.

For instance, a brand does side-by-side testing of two Facebook ad units under the same ad set. It can see which ad unit performs better than the other one by comparing the ad results.

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Types of A/B tests

Three types of A/B testing are widely popular in the digital marketing space:

1. Split testing

Split testing is a type of A/B testing in which a user creates a new version of an existing landing page, logo, or banner ad and compares it to the original to determine which one achieves better performance metrics. It works best when the user wants to overhaul the entire design of a landing page without altering the current version.

2. Multivariate testing

Multivariate testing is yet another useful A/B testing type that allows marketers to examine multiple variables simultaneously to identify the most effective combination of elements on a page. Unlike A/B testing, which focuses on testing one version against another, MVT involves creating numerous variant pages where different elements, such as headlines, images, buttons, and text) are altered. This A/B testing type is more complex and data-intensive as compared to the previous one.

3. Multi-page testing

Multi-page testing plays around with specific elements, such as the call-to-action button, and analyzes their impact across several pages within a user journey. It comes in handy when users want to understand how modifications to a consistent element affect user interactions and conversions throughout the entire funnel.

Role of A/B testing in marketing

Let’s understand the role of A/B testing in marketing and find out what difference it can make along the way:

A major role of A/B testing is to provide undeniable evidence based on the data to make marketing or branding decisions. The process enhances user experience and optimizes marketing strategies. For instance, businesses can test different headlines, images, call-to-action buttons, or overall layouts to see which elements resonate most with their audience.
58% of companies use A/B testing for optimizing their conversion, whereas 35% of companies plan to use A/B testing for conversion optimization. Furthermore, 60% of the brands believe A/B testing is crucial to conversion optimization.
One of the important roles of A/B testing in digital marketing is risk mitigation. Before implementing broad changes across an entire user base, companies can test on a smaller scale to ensure the modifications will have the desired positive impact. This approach minimizes potential negative effects on user engagement and conversion rates.
A/B testing also fosters continuous improvement on the website or application. By regularly conducting such tests and performance testing, businesses can keep up with evolving user preferences and market trends, thereby maintaining a competitive edge. This iterative process helps in fine-tuning engagement strategies on the website or app to incrementally boost performance over time.
It’s crucial for personalizing user experiences. By analyzing which versions work best for different audience segments, marketers and conversion experts can tailor their content and offerings to meet specific needs and preferences, resulting in a better response from the target audience.

Benefits of A/B testing

A/B testing strategy has been around for years. There are numerous benefits of applying the A/B testing strategy that have helped brands and marketers increase attention and sales over the years. Here are the six of many benefits of A/B testing:

1. Get more user engagement

User engagement means how long users stick around when they visit a website or open an app. The longer the users stay, the higher the chances of sales. One of the benefits of A/B testing is that it can significantly improve the user engagement of a company.

A/B testing ensures that the business gets to choose the better versions of the website or app layout, color scheme, CTA color and text, landing page copy, and other elements.

2. Skyrocket conversion rate

Marketers and conversion experts always A/B test different sections of the website or landing page. Their ultimate goal is to increase the conversion rate of the business. Therefore, they make all necessary changes to test things out until they find the best combination.

The website or app elements that play a vital role in improving the conversion rate are call-to-action, website copy, headlines, colors, fonts, layout/design, etc. Undoubtedly, A/B testing is crucial to increasing conversion rates regardless of the industry.

3. Decline in the bounce rate

Bounce rate is the percentage of visitors that quickly leave the website or page without taking any noticeable action on the platform. No wonder digital marketers strive to reduce the bounce rates of their sales pages at any cost. Therefore, they tweak all sorts of things, for instance, the sales page design, layout colors, website fonts, CTA text, etc.

The purpose is to stop people from bouncing off the site without engaging with the site or app. A/B testing helps them figure out which combination of CTAs, colors, page designs, and website copy performs better than the others.

4. Low cart abandonment

Cart abandonment is a pain point for many e-commerce businesses and online retailers. Businesses use different engagement and remarketing tactics to reduce cart abandonment.

One of the perks of A/B testing is that it could impact the conversion process and eventually reduce cart abandonment. Businesses can A/B test the pricing model, UI/UX, CTA buttons, color scheme, and website copy just to see how this experiment works out for them.

4. Test URL performance

Influencers and brands create and manage URLs very carefully. They know that URLs have a huge role to play in the SEO and social media marketing. Marketers, influencers, and brands A/B test two or more versions of the same URL to see how the audience responds to those URLs.

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Replug is an all-in-one URL management tool that allows marketers and brands to A/B test their URLs. Ultimately, it helps brands and experts understand URL performance across different platforms.

5. Understand user behavior

A/B testing isn’t just about picking up the better website copy, CTA buttons, and website design. Instead, it goes beyond the basic website structure. User behavior is a vital engagement metric that showcases the effectiveness of the website or app design philosophy.

Understanding user behavior on the website or landing and making changes can save time, effort, money, and energy. A/B testing provides businesses a chance to understand user behavior better than ever.

What elements can you A/B test?

Several website or app elements can be analyzed with A/B testing. Let’s take a look:

1. Website or app layout

The layout design is an integral part of the UI/UX. Testing different layout designs and applying changes to the elements’ arrangement can reveal which layout maximizes user engagement and conversion.

You may also like: How to create high-converting landing pages

2. Email subject line

Email marketing is an essential part of the digital marketing campaign. A/B testing different email subject lines to find out which one has the highest open rate can be extremely helpful. Understanding what wording resonates most with your audience and increases email engagement can improve the overall performance of the campaign.

3. Banner ad design

Banner ad design is a vital element when A/B testing different elements of the marketing campaign. Creating and testing different variations of design elements such as images, text, and layout in banner ads can determine which version attracts more clicks and conversions. Optimizing the visual appearance can improve the effectiveness of the advertising.

4. Call-to-action buttons

Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

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Better ROI

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Call-to-actions can shape the outcome of the marketing campaign, especially when all other elements are up to the mark. It’s recommended to test different texts, sizes, colors, and placements of call-to-action buttons. A/B testing multiple CTA buttons can help determine the winning combination.

Try Replug’s Free CTA Generator to get the best results.

5. Color scheme

One of the elements to test out when A/B testing is the color scheme regardless of the product. Try out different color schemes to see which one enhances user experience and improves engagement. Not only does it impact the design and aesthetics of a website or app, but it also influences the user’s behavior toward the web or app.

When to run A/B tests

Here are some of the situations when running A/B tests are extremely helpful:

Striving to improve conversion rate: A/B testing can be pretty useful when you’re struggling with conversion rate. The course of action in this case is to make alterations on the website or landing page to make your offer more impactful. To see how these changes work out, you have to A/B test and see how things turn out.
Trying to increase CTA clickability: Call-to-actions are important for sales, lead generation, and sign-ups no matter what industry or niche you work in. A/B test in your CTA buttons to see what difference it makes. Always experiment with the CTA size, text, colors, and shape for better results.
Comparing URL performance: URLs are an essential part of the digital marketing strategy. A/B testing comes in handy when you want to compare two or more URLs leading to the same destination.
Optimizing landing pages for more engagement: A/B testing is crucial to the landing page optimization process. Since the purpose of optimization is to improve page performance, A/B testing elevates landing page outcomes by providing data-backed results. So, brands should run A/B testing when they want more traction, engagement, and conversion on their online real estate.

Therefore, don’t shy away from trying A/B tests if you’re trying to achieve any of the above-mentioned marketing goals.

A/B testing examples with outcomes

WorkZone boosts leads by 34% through testimonials page

WorkZone, a US-based software company specializing in project management solutions and documentation collaboration tools, aims to maximize conversions. To enhance brand reputation, they added a customer review section beside the demo request form on their lead generation page. However, the colorful testimonial logos distracted visitors from filling out the form.

Variant A

Variant B

To address this, WorkZone changed the testimonial logos to black and white and tested the impact. After 22 days, the results showed a 34% increase in form submissions, with a 99% statistical significance, demonstrating the success of this adjustment.

Thrive Themes increases sales by 13% through sales page optimization

Thrive Themes decided to test a new feature on its landing pages—customer testimonials. Previously, their control page featured a banner highlighting product features without customer feedback. The team conducted a 6-week A/B test, comparing the control with an updated page including testimonials. The result was a 13% increase in sales, with the conversion rate rising from 2.2% to 2.75%.

Obama campaign boosts sign-ups by 40.6% through A/B testing

One of the popular A/B testing examples is from Obama’s campaign for the presidency. Dan Siroker was the Director of Analytics for the Obama campaign. He went on to perform different A/B tests on the campaign landing page to see what increases sign-up and donation rates.

The original landing page has had the following properties:

Image source

Sign up as a CTA button
Solo picture of Obama, associated CTA media, and copy that says, “GET INVOLVED”

Then, the team started A/B testing and came up with a new landing page design. It consisted of the following properties:

Learn More as a CTA button text
Obama family picture and the associated CTA media and copy that says, “Change We Can Believe In”

The results of these changes were astonishing. It was reported that the highlighted changes brought in a 40.6% increase in email sign-ups and an additional $60 million in donations.

Do’s & Don’ts when running an A/B test

A/B testing requires time, money, and resources, so brands and experts try to avoid any mistakes during the process. Understanding the dos and don’ts of running an A/B test can significantly reduce the chances of any expected upheaval during the experiment.

Here are the important do’s and don’ts to remember when getting started with A/B testing:

Do’s	Don’ts
Define clear goals:	Changing test parameters halfway through
Segment your audience	Ignore the importance of randomization
Run tests simultaneously	Test multiple variables simultaneously
Use sufficient sample size	Relying on short-term data
Test one variable at a time	Overlooking external factors

Also read: SEO Split Test Your Way To Higher Search Engine Ranking

Do’s When Running an A/B Test

Here we go:

Define clear goals: Establish specific, measurable objectives before starting the A/B test to ensure meaningful results and start on the right foot.
Segment your audience: Properly segment your audience to ensure that the test groups are representative and comparable.
Run tests simultaneously: Conduct the tests at the same time to avoid seasonal or time-based biases. Otherwise, the results might not be accurate.
Use sufficient sample size: Ensure your sample size is large enough to yield statistically significant results. No one wants to make their A/B look irrelevant.
Test one variable at a time: Focus on a single element (e.g., headline, CTA) to accurately attribute changes in performance. It will also help you portray the results more clearly.

Don’ts of running an A/B Test

Changing test parameters halfway through: Avoid altering the test setup or criteria once the test has started to maintain integrity. Any alteration, delay, or pause during the process might ruin the gist of the A/B test.
Ignore the importance of randomization: Ensure random assignment of participants to eliminate selection bias. Ignoring randomization would be a huge mistake.
Relying on short-term data: Avoid making decisions based on data collected over too short a period; let the test run its course.
Testing multiple variables simultaneously: Testing several changes at once makes it difficult to determine which one caused the effect.
Overlooking external factors: Consider external influences like holidays or market trends that might skew results.

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A/B test with Replug

Replug is a top gun when it comes to URL tracking and link management. One of the features of this tool is A/B testing. Let’s learn how to use Replug for A/B testing:

Step 1: Sign up for a Replug account if you haven’t already.

Once it’s done, log in to your Replug account to get started.

Step 2: After logging in to your account, you’ll land on the Replug dashboard.

Go to the Manage drop-down menu from the top and choose the Campaign section.

Now, click the New Campaign button to create a new campaign (if it’s your first time).

Step 3: Go to the dashboard; you’ll see the “Create Quick Replug Link” option. This is where you can start creating the short link to track and A/B test.

Select the campaign you have already created, and provide the link to the A/B test. Go ahead and create the short link.

Step 4: Once the short link is created, a popup window will appear with the settings for the very short link.

Now, enable A/B testing by toggling the AB testing button before saving the link. This process will set the default destination URL as the first A/B test link with 100% weightage.

Add more destination links by clicking on the Add Destination Link.

Note: Allocate the weightage to the A/B test links. You can equally distribute it or allocate different weightage to the specific links.

Once you’re done, press the update button and you’re all set to start A/B testing with Replug.

FAQs about A/B testing

Let’s answer some of the frequently asked questions about A/B testing:

How many ab tests are successful?

There is no definite answer to this question. However, there are hundreds of thousands of examples of very successful A/B test experiments that vouch for the effectiveness of this strategy.

Why is it called AB testing?

It’s a strategy in which a user generally tests option A against option B to find out which performs better than the other one. That’s why it’s called A/B testing (also known as split testing or bucket testing).

What is the future of AB testing?

The future of A/B testing seems extremely bright. A/B are testing SAAS tools available that take this testing and analysis tactic to the next level. It’s safe to say that A/B testing is getting bigger and bigger with time.

Does AB testing affect SEO?

A/B testing can have a significant effect on the SEO. Since A/B testing impacts UI/UX, engagement, conversion, and CTR, it could affect SEO. Whoever knows SEO also knows that SEO isn’t just about keywords. It involves design, speed, engagement, links, clickability, and much more.

When not to use ab testing?

A/B testing shouldn’t be used when external factors, such as the holiday season or certain market trends, are making tides. Plus, other signals tell us that it’s not the right time for A/B testing. Refer to the “Don’ts When Running an A/B Test” section of this article.

Can you run multiple ab tests?

Running multiple A/B tests seems like a mistake because it is hard to determine which specific change affected the outcome of the campaign.

June 11, 2024

Pinterest affiliate marketing for beginners
Pinterest affiliate marketing involves curating and sharing pins that include affiliate links. When users click on these links and make a purchase, you earn a commission. The process is straightforward, but success requires a strategic approach to account setup, content creation, and promotion.

This guide is designed to walk you through the key steps to get you started with Pinterest affiliate marketing.

Pinterest: Overview, features, and history

What is Pinterest?

Pinterest is a visual discovery and bookmarking platform where users can find, save, and share ideas through images and videos known as “pins.” These pins are organized into thematic “boards” and often link to external websites, making Pinterest a powerful tool for driving online traffic.

Key features:
- Pins: Images or videos linked to external content.
- Boards: Thematic collections of pins.
- Search and discovery: Advanced search and personalized recommendations.
- Rich pins: Enhanced pins with additional information.
- Analytics: Tools for tracking performance of pins and boards.
History of Pinterest

Founded in December 2009 by Ben Silbermann, Paul Sciarra, and Evan Sharp, Pinterest started as a closed beta and officially launched in March 2010, quickly gaining popularity. Pinterest went public in April 2019, solidifying its market presence. Today, with over 518 million n monthly active users, Pinterest remains a key platform for visual discovery and is ideal for affiliate marketing.

Most beginners want to get into Pinterest affiliate marketing, some users want to grow Pinterest followers, while the majority of the users want to drive website traffic from Pinterest.

This piece is intended toward beginners who want to get into Pinterest affiliate marketing. So, if it sounds interesting to you, then feel free to stick around.

You might learn a new way to make money online or find an additional channel to put out your affiliate links tools list.

While all major social media platforms are fighting for more users, retention, and activities, it becomes overwhelming for beginners to start social media on the right foot.

Without any further ado, let’s get right into it.

What is Pinterest affiliate marketing?

Affiliate marketing is a monetization strategy that allows marketers, bloggers, and social media experts to promote products and earn commissions on the sales.

Affiliate marketing on Pinterest means using the Pinterest platform to promote affiliate products that are in line with the content and make money off of affiliate sales.

A lot of beginners are skeptical about promoting affiliate links on social media platforms, and rightly so. There are several affiliate programs and social media platforms that prohibit users from sharing affiliate links on social media platforms.

The good news is that Pinterest doesn’t stop users from promoting affiliate products on the platform. However, users shouldn’t go overboard with an affiliate promotion. There is a fine line between affiliate marketing on Pinterest and bombarding Pinterest’s audience with affiliate links.

Social media platforms (including Pinterest) terminate accounts that violate the community guidelines all the time. So, be vigilant and aware when trying to make money from affiliate marketing using Pinterest.

Why use Pinterest to promote your affiliate links?

Here are the 6 reasons why you should promote your affiliate links on Pinterest:

1. The platform has a large user base:

Pinterest is no ordinary social media platform. It competes with all major social media platforms, like Facebook, YouTube, TikTok, and Instagram.

2. Pinterest has a huge user base outside the US:

80% of Pinterest users live outside of the United States of America. It shows the popularity of this platform across the globe.

3. Popular among female audience:

Pinterest is a predominantly female platform as the data shows that over 76% of the Pinterest users are females. No wonder a lot of fashion, beauty, DIY, and lifestyle female bloggers use Pinterest.

4. Affiliate links are allowed:

Pinterest doesn’t restrict users from sharing affiliate links. It’s one of the main reasons why bloggers and affiliate marketers should be using Pinterest.

According to Authority Hackers, 42.2% of affiliate marketers use Pinterest to promote products.

Related: How to Disguise a Link Using a URL Shortener?

5. Pinterest makes it easier to make money:

Pinterest has recently introduced product pins that make it convenient for users to monetize their Pinterest pins.

According to a study, 82% of Pinterest users said they had bought something after discovering content on Pinterest.

6. Users can drive traffic to the blogs:

One of the reasons why Pinterest is a useful platform for bloggers, YouTubers, and social media marketers is that it can drive a ton of traffic to the blogs.

Related: 7 Powerful Ways to Boost Your Website Traffic Through Social Media

How to get started with Pinterest affiliate marketing?

Are you looking to start Pinterest affiliate marketing and need an affiliate marketing guideline?

Well, go through the step-by-step guide on how to make money with Pinterest affiliate marketing:

Step 1. Identify your niche

Choose a niche that you are passionate about and that has a strong following on Pinterest. Popular niches include fashion, home decor, fitness, and travel. However, there are other Pinterest niches that work too. Ensuring your niche aligns with Pinterest trends will help attract your target audience.

Step 2. Determine your goals

Set clear, measurable goals for your Pinterest affiliate marketing efforts. Goals could include generating a certain amount of traffic, earning a specific income, or building a follower base. Clear goals will guide your strategy and measure success.

Step 3. Join an affiliate program or network

Sign up for reputable affiliate programs or networks that offer products or services related to your niche. Popular options include Amazon Associates, ShareASale, CJ, and ClickBank. Try to opt for the products that resonate with your audience.

Step 4. Do your topic research

Research popular topics and trends within your niche on Pinterest. Use Pinterest’s search bar and tools like Pinterest Trends to discover what content users are searching for and checking out. This will help you create engaging and relevant pins.

Step 5. Create your Pinterest account

Join the Pinterest platform. Remember to set up a Pinterest business account to access analytics and advertising features. Add your profile with a professional photo, a keyword-rich bio, and a link to your website or blog.

Step 6: Make boards and pins

Create boards organized by themes relevant to your niche. Design high-quality, eye-catching pins using tools like Canva. Make sure your pins have clear descriptions, keywords, and attractive visuals to increase visibility and engagement.

Step 7: Apply best practices to grow your followers

Engage with other users by following, commenting, and sharing their content. Use relevant keywords and hashtags to increase the discoverability of your pins. Regularly post fresh content and join group boards to reach a wider audience.

Step 8: Add affiliate links

Incorporate affiliate links into your pins’ description or destination URL section. Comply with Pinterest’s policies and include disclosures that inform users about affiliate links. Balance promotional content with valuable, non-promotional pins.

Step 9: Track performance

Monitor the performance of your pins using Pinterest analytics and affiliate dashboards. Track metrics such as impressions, clicks, saves, and conversions. Use this data to optimize your strategy, focusing on what works best to maximize your earnings.

Related: What Is Affiliate Link Cloaking & How To Do It?

Best practices for affiliate marketing on Pinterest

It goes without saying that every online marketing strategy needs a bunch of best practices for affiliate marketers to follow.

Go through the following tips and ensure that you’re all set to crush it with Pinterest affiliate marketing:

1. Design beautiful, engaging pins:

Pin designs matter a lot. Use an online image designing tool like Canva to come up with fantastic Pinterest pins. Customize Pinterest pin templates and create unique designs that stand out.

2. Create Pinterest pins in bulk:

Consistent publishing on any social media platform makes all the difference. Try creating Pinterest pins in bulk, so that you don’t have to go through the pain of designing individual pins and publishing – it will slow the whole process. Check out 400+ ready-made social media posts to create Pinterest pins in bulk.

3. Use keywords in boards and pins:

It’s imperative to insert relevant, niche-related keywords in your boards and pins. Otherwise, you won’t break into the Pinterest search and might not be able to compete with the other Pinterest accounts in the niche.

4. Try video pins once in a while:

Video is all over social media. Don’t shy away from trying out Pinterest video pins. Statistics reveal that videos are a must-try tool on every social media platform – Pinterest is no different.

5. Schedule Pinterest pins for consistency:

Scheduling does help in publishing Pinterest pins without a gap. You could use the Pinterest native pin scheduling feature or try out ContentStudio for scheduling your Pinterest pins.

6. Optimize Pinterest account for more reach:

Pinterest account optimization includes adding relevant keywords in your username, account name, boards, and pins. It does make a difference in your Pinterest SEO.

7. Use affiliate links on Pinterest wisely:

Affiliate links can be posted on Pinterest, but they shouldn’t be exploited. Social media platforms tend to ban users or terminate accounts if they find spammy posts or accounts that solely publishing for affiliate link promotion. It’s better to direct some traffic to your blog posts or others’ content to balance it out.

FAQs about Pinterest affiliate marketing

Let’s answer some of the burning questions about Pinterest affiliate marketing:

Can I do affiliate marketing on Pinterest?

Yes, you can do affiliate marketing on Pinterest. The platform doesn’t restrict users from promoting affiliate products. Understand how it works and find out the best practices of Pinterest affiliate marketing. Then, give it a try.

How do beginners start affiliates?

Affiliate marketing is all about picking the right products that suit your content and are helpful for your audience and promoting them without being salesly. When readers buy from your affiliate links, you earn commissions. That’s how it gets started.

Can I sell directly from Pinterest?

You can place your product links in the destination URL section and start selling directly from Pinterest. However, make sure you have read the community guidelines before hopping on the platform for selling.

Can I earn money from Pinterest?

Pinterest users usually promote affiliate products on Pinterest or drive website traffic to their websites to make money. So, the answer is yes, you can make money from Pinterest as long as you know how to use the platform effectively.

How to increase Pinterest followers?

Optimize your Pinterest account, put out a ton of content, engage with the audience, and keep an eye on the competitor accounts. Once you continue these activities, things will start to happen for you on Pinterest. You’ll surely see a spike in impressions, clicks, and followers eventually.

What are the 4 steps to start affiliate marketing?

First of all, pick a niche that you want to work in. Secondly, create helpful content that helps the audience. Thirdly, choose a product that goes with your content. Lastly, promote your affiliate products via blog, social media, and email newsletter.

Is selling on Pinterest free?

Selling on Pinterest is free unless you want to run Pinterest ads. The ads would cost you money. However, a lot of Pinterest users directly sell or promote affiliate products on Pinterest to make money.

How to use Amazon affiliates on Pinterest?

A lot of pinners tag Amazon affiliate products when mentioning the products in their pins. However, Amazon Associates has strict terms of use. Make sure you’re adding a tag, such as “affiliate link,” “paid link,” or “sponsored” in your description. Therefore, most Pinterest users try to avoid adding direct Amazon Associates links to their pins. Instead, they put the links in their blog posts and promote the blog URL in their pins.
June 4, 2024

Retargeting made simple: A comprehensive guide for beginners

Retargeting is one of the marketing strategies that the majority of brands don’t know about unless they hire a professional or an ad agency to run their campaigns.

Every online business wants to convert more visitors into paying customers. There are e-commerce stores, SAAS tools, online retailers, and software companies that are competing to get ahead of their competition.

Most online businesses try every tactic in the book to get more sales; they offer discounts, run paid ads, use content marketing, and utilize social media to engage, attract, and convert prospects into customers.

Let’s crack this open and learn what retargeting is and why it’s so important for an online business.

What is retargeting?

Retargeting is an advertising strategy that allows advertisers to specifically target the audience that has previously shown some interest in the product or service but hasn’t converted yet.

Usually, brands retarget prospects that visited their websites, but the interaction didn’t end with a purchase. So, retargeting is used to show ads to the same audience that has interacted with the website or landing page but hasn’t purchased anything.

E-commerce stores, online retailers, and SAAS companies use retargeting ads across all major social media platforms, such as Facebook, Instagram, YouTube, etc.

How does retargeting work?

Retargeting (also known as remarketing) is an advertising strategy where advertisers run ads targeting visitors who have visited their website before.

Brands use social media platforms like Facebook, Instagram, or YouTube to reconnect with potential clients who have shown some interest in their products in the recent past.

The way retargeting works is that it requires a piece of code called “pixel” that needs to be inserted into the website or landing page’s code. Its entire job is to collect data about the website visitors’ behaviors, actions, and preferences.

The brand/advertising uses the crucial information that pixel collects to reach out to the same audience through a retargeting ad campaign. Most social media platforms guide users on how to find and place the “pixel” code. Since it’s essential to the retargeting process, it must go through smoothly.

Once the pixel is perfectly added to the website code, it starts to track user actions on the website and helps advertisers retarget those same users on the social media network.

Keep in mind that the pixel code doesn’t collect any sensitive user data or information. Instead, the sole purpose of the pixel code is to assist social media networks to identify and retarget the user when needed.

Why is Retargeting a must?

Advertising is a form of paid marketing where brands spend money to put their offer in front of the prospective customer. Now, it’s up to the customer to take action on the offer.

A lot of variables come into play, such as product quality, pricing, and customer purchasing power – all these factors determine whether or not the customer is willing to buy the product right away.

On the other hand, retargeting allows you to connect with potential customers even when they don’t make the purchase decision while visiting your site for the first time. Instead, if you have launched a retargeting campaign, then these customers will be reminded to complete their purchase journey later on with retargeting ads without any additional ad costs.

Retargeting has been a phenomenal sales and marketing tactic for many businesses on the market. One of the reasons why retargeting is so crucial is that it targets customers who have previously shown some interest in the product.

Therefore, the brands only reach out to the customers who showed interest in the first place.

This is why retargeting is an essential marketing strategy for online and e-commerce businesses to implement.

How successful is retargeting?

Retargeting also refers to remarketing in the digital marketing world. It’s been the go-to marketing strategy for hundreds of thousands of businesses around the globe.

Undoubtedly, retargeting is a quite successful marketing strategy across many industries. The only caveat is that retargeting works well when there is a conversion tracking system is in place. Otherwise, it will be difficult to report the conversion that happened as a result of the campaign.

It works quite well for different types of conversion campaigns, such as PDF downloads, softwares/tools, SAAS sign-up, etc. Success rates increase significantly when marketers utilize a specialized tool for ads designers to create professional and conversion-optimized campaign materials.

The success of a retargeting campaign relies on the quality of conversion tracking, funnel creation, and performance reporting.

Key retargeting statistics

Here are some of the noteworthy retargeting statistics that everyone should know:

Around 97% of the website visitors never return to the website once they leave. This is why retargeting immediately became a popular choice for advertisers. This retargeting statistic was revealed by Mailchimp.
Retargeting campaigns perform 10x better than regular display ad campaigns. The fundamental reason behind the success of retargeting ad campaigns is that they usually target visitors who have already visited the advertiser’s website and showed some interest in the products.
Mobile apps that run retargeting ads noticed 20% more revenue than mobile apps that didn’t run retargeting ad campaigns. Mobile apps are a great marketing channel for both advertisers and developers. However, when retargeting campaigns are integrated with mobile app advertising, it works as icing on the cake.
Facebook advertising has turned out to be a comprehensive social media ads platform. According to WordStream, Facebook remarketing ad campaigns get 3x more engagement than regular Facebook ad campaigns.
Retargeting ads get a 400% increase in engagement rates. It’s no surprise that retargeting ads enjoy more engagement from the audience. The core reason behind the comparatively higher engagement rate is the nature of targeting. Retargeting ad campaigns are specifically tailored toward the audience that has previously shown interest in the product or service.
Every 3 out of 4 digital marketers use Facebook and Instagram retargeting ads. No wonder retargeting has become the go-to marketing strategy for advertisers around the globe.
First-time website visitors convert only 4% of the time. Almost 48% of the e-commerce transactions come from returning visitors. Retargeting turns out to be the most convenient strategy to bring visitors back to the website.
Retargeting website visitors is 8x cheaper to reach per click. A digital marketing agency found that running retargeting display ads brought them 180% CTR and a 292% conversion rate.
Retargeting is crucial to app development companies. According to Upland, every year, between 20-25% of users abandon apps after a single use. Retaining app users seems like an uphill battle for app developers.

Types of retargeting

There are two types of retargeting ad campaigns used by advertisers/brands:

1. Pixel-based retargeting

Pixel-based retargeting is the common type of retargeting that involves adding a code snippet called pixel to the website code. The pixel is responsible for tracking website visitors’ information and facilitating advertisers when running targeted ad campaigns.

All major social media platforms like Facebook, Instagram, YouTube, and TikTok allow remarketing of the audience using pixel-based retargeting.

2. List-based retargeting

List-based retargeting is a retargeting method that ensures the advertiser provides a list of the prospective audience to reach out to through an ad. The list could be the list of website visitors, email subscribers, LinkedIn contacts, or existing customers.

The list makes it easier to target the list of prospects that might be interested in the offer and helps assist the advertiser to get one step closer to the prospective audience.

Both these retargeting ad campaign types are crucial to setting up a successful retargeting ad campaign. However, the advertiser needs to choose the most suitable retargeting ad type to get the best results.

6 methods of retargeting

Let’s take a look at some of the popular retargeting campaigns:

1. Search retargeting

Search retargeting is a type of retargeting ad campaign that focuses on search. Usually, advertisers use Google ads (Adwords) for running search retargeting campaigns.

The way it works is that the advertisers can run search retargeting campaigns in a couple of ways: they can target by bidding on the new keywords and display ads to the users on their remarketing list.

On the other hand, the advertisers can increase their CPC budget to display ads just to the remarketing list. It makes their search retargeting campaign laser-focused on on the select number of website visitors that have shown interest in the past.

2. Email retargeting

Email retargeting is a method of retargeting customers who have visited your website and checked out your products or services but haven’t taken any further action.

It involves creating personalized email marketing campaigns targeting prospects or subscribers who have shown some interest in your products but didn’t go through the purchase process.

Most e-commerce stores use email retargeting to re-engage their customers or prospects. They send out emails about abandoned carts or products added to the wishlist, offering discounts or simply reminding the customers to complete the purchase.

3. Social media retargeting

Social media retargeting allows advertisers to reach out to the audience that has shown signs of interest in the products or services but hasn’t taken any action.

However, this method of retargeting involves targeting the audience through social media ads. Usually, social media retargeting requires the “pixel” code provided by the social media platform, and it goes into the website or landing page code. Once enough data is collected, the users can start retargeting the audience on social media platforms.

Social media retargeting is one of the most common methods to run remarketing campaigns. All major social media platforms, such as Facebook, LinkedIn, YouTube, Instagram, and TikTok allow advertisers to run retargeting campaigns.

You may also like: How LinkedIn Retargeting Ads Work

4. Display retargeting

Display retargeting is a follow-up display ad campaign that is intended to remarket the audience that has already seen the previous ad or campaign.

The purpose of display retargeting is to strengthen the prospect and brand relationship and reemphasize the brand values to improve brand loyalty.

It’s also known as display remarketing. One of the major aspects of display remarketing is to rejuvenate the connection with the prospects and push them down the funnel.

5. Dynamic retargeting

Dynamic retargeting is a type of retargeting that allows advertisers to create ads based on the products or services the visitors have shown interest in or interacted with during their previous visits to their websites.

Make sure that your Google Tag is properly set up for running a dynamic remarketing campaign. Moreover, the Google Merchant Center’s product ID format and the Google Tag settings should be compatible for seamless integration.

6. Ad click retargeting

Ad click retargeting is a remarketing ad campaign that targets the audience that has previously clicked on the advertiser’s ads.

The goal of an ad click retargeting campaign is to reinforce the message to the audience that has shown interest in the ad and to bring them back into the loop.

These are some of the methods of retargeting used by advertisers or brands across the globe.

When to run retargeting campaigns?

Retargeting is an essential marketing strategy that every online business must try at some point. However, a lot of business owners aren’t sure when to implement a remarketing tactic in their digital marketing campaigns. Here are the scenarios when you should go for retargeting campaigns:

Website getting some traction:

Advertisers can start retargeting once their website attracts a steady flow of visitors. There is no minimum visitor requirement, but the site should be getting between 100 to 200 visitors across different traffic sources. It’s a sign that the site is engaging enough to bring in traffic, providing a sufficient audience for retargeting efforts.

Introducing new collection:

Brands or business owners can use retargeting to re-engage past visitors with ads showcasing their new product collection. By targeting users who have previously shown interest in their brand, they can pique their curiosity and encourage them to explore new products.

Promoting best-sellers:

Reaching out to existing customers and offering the best-selling items with retargeting ads is a fantastic move. Highlighting popular products can drive repeat purchases and leverage items with proven demand.

Clearing inventory:

Retarget visitors who showed interest in products you’re looking to clear. Retargeting ads are an excellent way to move inventory and create space for new arrivals. Ads offering special discounts or limited-time offers can incentivize visitors to take action.

Building brand awareness:

Advertisements aren’t always about selling products immediately. Employ retargeting ads to keep the brand top-of-mind for visitors who didn’t convert initially. Consistent exposure through well-crafted ads helps build familiarity and trust with your audience. It will lead to higher conversion when the potential customers already know the brand.

6 major benefits of retargeting ads

Take a look at some of the benefits of retargeting ads:

1. Enhanced brand awareness

Retargeting ads keep your brand in front of potential customers, reinforcing brand awareness and increasing the chances they will remember your brand when ready to make a purchase.

2. Improved conversion rates

By targeting users who have already shown interest in your products, retargeting ads have a higher likelihood of converting these warm leads into customers compared to standard ads.

3.Cost-effective advertising

Retargeting ads often yield a better return on investment because they focus on an audience that has already interacted with your brand, reducing the cost per acquisition.

4.Personalized marketing

Retargeting allows for customized ad content based on user’s previous interactions with your site, enhancing relevance and engagement by catering to their specific interests.

5. Increased customer retention

Engaging past customers with retargeting ads encourages repeat purchases, fostering customer loyalty and boosting lifetime value.

6. Better ad relevance

Since retargeting ads are shown to users who have already expressed interest in your products, these ads are inherently more relevant, leading to better user experience and higher click-through rates.

3 best retargeting ad examples

Let’s take a look at some of the best retargeting ad examples:

1. Fanatics

Fanatics is a licensed sportswear manufacturer for several American sports leagues. They use multiple digital marketing channels and advertising platforms. Take a look at one of their retargeting ads:

One of the things that stand out in their ad is that they’re trying to focus on the audience that might be interested in the sportswear or have some interest in that area. Adding a flavor of personalization takes the whole recipe to the next level. It’s one of the best retargeting ad examples.

2. Spotify

Spotify is a popular music streaming service that has been on the roll when it comes to running social media ads across different platforms. Check out this ad:

The above-mentioned Spotify ad showcases how important it is to run a retargeting ad to push the audience to level up and upgrade their plan. However, it’s worth noticing that Spotify offers a discount on the upgrade, which turns out to be the selling point of the campaign.

3. Apple

Apple is the most popular tech company worth more than $2 trillion. The tech giant has already taken the world by storm. Take a look at one of their social media ads:

Apple understands how crucial seasonal offers can be for sales and marketing. They try to capitalize on Mother’s day by offering a special delivery offer on the Apple Watch. The point here is that they’re trying to reach out to the existing customers who have trust and loyalty and that’s what makes this retargeting ad special.

Retargeting use cases

Retargeting ads have been around for years, and more and more brands are taking advantage of such ad campaigns. Our selected use cases show why it’s important to pay close attention to remarketing to the audience that has shown some interest in the seller’s products.

Let’s dive into different retargeting use cases that further glorify the impact and effectiveness of a retargeting campaign.

Social media marketing & retargeting pixels

It helps in establishing and implementing the laser-focused goal of the advertiser. The brand or advertiser starts a retargeting campaign with clarity in mind.
It makes targeting a specific audience easier than ever. The audience that has previously shown interest in your products can be reached out with the power of retargeting pixel.
Retargeting pixels are available across all social media platforms, such as Facebook, Quora, Instagram, TikTok, Twitter, and YouTube.

Email marketing & retargeting pixels

Retargeting newsletter audience allows brands, individuals, and agencies to target the subscribers who have opened the email and clicked the CTA. Sometimes, it’s useful to analyze the conversion rate after sending out the email. It’s also important to know that everyone who clicks the CTA won’t be buying the product.
The email marketing experts use advanced features available in many email marketing softwares that create segments of the audience. It gets easier to target the specific group of subscribers who haven’t taken a specific action, for instance, not opened the last five emails, etc.

E-commerce marketing & retargeting pixels

E-commerce businesses want to improve their conversion rate so using retargeting pixels helps them target the audience that checked out the product on the website but didn’t end up buying it. So, brands easily target them via retargeting ads.
Retargeting helps e-commerce businesses identify the customers who have added the products to the wishlist or added to the cart but didn’t go through the transaction. So, one of the benefits of retargeting is to identify and reach out to those customers through retargeting ads.
Targeting prospective audiences across multiple social and search platforms is yet another benefit of retargeting. The e-commerce store can retarget the audience on Facebook, Instagram, Quora, etc.

Blogging & retargeting pixels

Bloggers can use retargeting in different ways. However, the purpose of retargeting remains the same. Bloggers often promote offers and run social media ads. They can retarget the readers who have visited their blog through social media retargeting ads and see how it works out.
Bloggers have sales pages for their own products or affiliate products, so they can specifically retarget the audience who have visited those sales pages, making it easier to manage the campaign.
Retargeting pixels can come in handy when bloggers are running lead-generation campaigns. They can retarget the audience that visited their blogs but never converted. Therefore, they can use Google ads or social media ads to bring those visitors back for push them down the funnel.

How to make retargeting effective

An effective retargeting campaign requires the following credentials:

1. Deep understanding of the audience

Start with figuring out your marketing goals, ambitions, and targets. It will help you understand the right target audience you want to reach out to. It’s necessary to have a crystal clear picture of the target audience before you start setting out a marketing and engagement journey.

2. Precise targeting when remarketing

Precise targeting means hitting the bullseye when trying to connect with the audience through ads. Remarketing is all about re-engaging the audience that has interacted with your website or content before. Therefore, the targeting needs to be accurate to reach out to the audience that has the potential to convert into paying customers.

3. Ensure efficient conversion tracking

Conversion tracking is crucial to any marketing campaign. Marketers should ensure that they have an efficient conversion tracking and reporting system in place to record the outcome of the remarketing campaign.

4. Analyze campaign performance

Every marketing campaign is analyzed at some point to see the ROI of the campaign. One of the aspects of an effective retargeting campaign is to make sure that the advertiser knows how to analyze the campaign performance and should be able to present the campaign performance report.

5 do’s & don’ts of retargeting

Let’s take a look:

DO’s of Retargeting	DON’Ts of Retargeting
Segment your audience: Use data to segment your audience based on behavior, such as page visits, time spent on site, or items added to the cart. This allows for more personalized and effective retargeting campaigns.	Overwhelm users with ads: Avoid bombarding your audience with too many ads, as this can lead to ad fatigue and negative brand perception. Overexposure can drive potential customers away instead of attracting them.
Set frequency caps: Limit the number of times your retargeting ads are shown to each user to avoid ad fatigue and annoyance. Optimal frequency ensures your brand stays top-of-mind without becoming intrusive.	Ignore user privacy: Don’t disregard privacy regulations such as GDPR or CCPA. Ensure compliance by obtaining proper user consent for tracking and communicating how their data will be used.
Create compelling ad copy: Design ads with clear, compelling messages and strong calls to action. Use eye-catching visuals and offers that resonate with the interests and behaviors of your segmented audiences.	Use the same ad for everyone: Don’t create a one-size-fits-all ad campaign. Personalization is key; different users have different needs and interests, and your ads should reflect those differences.
Utilize dynamic retargeting: Implement dynamic retargeting to show personalized ads that display products or services users have previously viewed, increasing the likelihood of conversion by showcasing relevant items.	Forget to exclude converted users: Always make sure that users who have already converted (e.g., made a purchase) are excluded from your retargeting campaigns. Continuously targeting these users is a waste of resources and can be annoying to them.
Monitor and optimize campaigns: Continuously track the performance of your retargeting campaigns. Use analytics to understand what works and make necessary adjustments to improve ROI, such as changing ad creatives or adjusting bid strategies.	Rely solely on retargeting: Don’t rely exclusively on retargeting for your marketing strategy. It should complement broader marketing efforts, including brand awareness and lead generation campaigns, to drive overall growth and success.

How to fit retargeting into your marketing strategy?

Retargeting plays a vital role in modern-day marketing strategies for brands, agencies, and online retailers. Retargeting is an advertising campaign, but it’s tailored toward the audience that has visited the website or interacted with the brand before.

Running regular social media or search ad campaigns is half the equation – the rest is done by retargeting. The reason behind this claim is that it’s difficult for prospects to trust a brand or product they see for the first time through an ad.

By the time they come across a retargeting ad, they have already heard or seen the brand. So, there is a little bit of brand awareness has already been established, which helps businesses convert the prospect into paying customers.

Therefore, retargeting is crucial to running a successful marketing campaign for any online retailer, e-commerce store, SAAS company, indie app, and web-based tool.

FAQs about retargeting

Here are the commonly asked questions about retargeting:

What is a retargeting strategy?

A retargeting strategy is a plan of action that involves a marketing strategy of re-engaging the audience that has shown some interest in your product or service but hasn’t taken any further action.

What is the difference between remarketing and retargeting?

Both are used interchangeably, but some experts believe that there is a minor difference. Retargeting is a process of targeting the audience that hasn’t purchased yet, but whose activities on your site showed interest. However, remarketing is considered re-engaging the existing fans or customers who have purchased before.

Does retargeting use cookies?

Retargeting does use cookies. The way retargeting works is that it uses a retargeting pixel that goes into the website code and that allows advertisers to retarget the audience on the respective social media platform.

Is retargeting an SEO?

SEO isn’t necessarily a retargeting strategy. SEO is more of an organic traffic strategy, whereas retargeting is purely an advertising tactic.

What is the difference between targeting and retargeting?

The difference between targeting and retargeting is that targeting could be eyeing any specific audience or its segment and making a strategic game plan to reach out to that audience. On the other hand, retargeting is particularly a tactic of targeting the audience that has shown some interest in your product or service in the recent past.

What is cookie-less retargeting?

Retargeting without cookies is called cookie-less retargeting. It’s data collection of your website visitors without using any third-party tracking pixel and then syncing the collected data directly with an ad platform bypassing the pixel is considered a cookie-less retargeting.

What is the average CTR for retargeting?

The CTR of retargeting may vary from brand to brand or campaign to campaign. It’s impossible to quote a click-through rate for retargeting randomly.

What is the difference between look-a-like and retargeting?

The difference between a look-a-like and retargeting is that a look-a-like campaign allows the ad platform to find an audience with similar interests to the target audience, whereas in retargeting, the advertiser specifically targets the audience that has visited its website or landing page.

June 3, 2024

Beginners guide to URLs: URL types, structure & best practices…
Have you ever wondered what a URL is? We bet most of you haven’t given it a thought.

Well, you’re not alone in this – here’s why:

A lot of digital marketers, bloggers, influencers, and SEO rave about URL structure, types, and strategies, but the majority of them don’t explain the basics.

If you’re a tad curious about the fundamentals of a URL, don’t sweat it because we’ve got your back.

This piece is going to cover everything you need to know about URL types, structures, and SEO aspects of URLs.

Let’s dig deeper into the basics of a URL and try to understand the use of URLs in the digital marketing realm.

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What’s a URL?

URL is an abbreviation for uniform resource locator. It’s a web address of a resource on the internet. It was first introduced in 1994 and has grown tremendously ever since. Now, the World Wide Web has evolved into a modern-day technological phenomenon.

In other words, it’s the unique location of a website on the web server that makes accessibility to the website content easier for the end users.

Since the internet is the collection of data servers connected through the web, URL is the address of a specific website or webpage on the internet.

For instance, when a company wants their prospects and customers to check out their information online, they provide the website URL to access their website. That’s how they connect with their audience on the internet.

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Types of a URL

It’s vital to know about the types of URLs before going further deep into the topic. There are two main types of URLs:

1. Absolute URL

An absolute URL is a type of URL that contains a complete web address including the domain name and the directory or page path, beginning with a protocol such as “http://” and providing all necessary details for locating a resource on the web.

2. Relative URL

A relative URL is a web address that only includes the path information relative to the current location, excluding the domain name. Such URLs are used to reference resources within the same domain, indicating their location based on the current context.

You may also like: What is a branded short domain?

Parts of a URL

There are several parts in a URL that users must know. However, the average user has no idea about the names of these parts of the URL. Let’s break them down and make them digestible for everyone.

Here are the parts of a URL:

i. Scheme

The scheme or protocol in a URL helps guide search engines on the selection of communication protocol to utilize when accessing the webpage.

Typically, HTTPS is the most common protocol; it stands for Hypertext Transfer Protocol Secure. It prompts web browsers to encode page data, such as personal details, enhancing security against cyber threats.

Related: HTTP vs. HTTPS: Which one to choose & what’s the difference?

ii. Sub-domain

A subdomain is a prefix added to your main domain, like “blog.replug.io”. It helps separate different sections of a large website, allowing for targeted SEO and scalable hosting.

However, search engines treat subdomains as separate sites, which can dilute SEO efforts.

Additionally, subdomains can confuse users if the design varies and can increase management complexity.

You may also like: Vanity domains explained

iii. Second-level domain

Second-level domain or domain is the name of the website.

For instance, if https://replug.io is the domain, then the main keyword replug is the second-level domain.

Normally, it’s the brand name or website name that companies use for the URL. It represents the company and helps create identity, branding, and reputation.

iv. Top-level domain

The top-level domain is the extension of the URL. A top-level domain (TLD) is the last segment of a domain name, such as .com, .org, or .net.

Examples of TLDs include:
- .com (commercial)
- .org (organization)
- .net (network)
- .edu (education)
- .gov (government)
- .co (company)
- .info (information)
- .biz (business)
There are also country-specific or category specific TLDs. Often the domain extension represents the brand behind the URL and helps differentiate it from the competitors.

v. Sub-directory

The sub-directory is the section of the URL that comes right after the TLD extension. It’s usually written after the TLD and a forward slash.

A blog post URL may look like this: www.user maven.com/blog.

Don’t worry about the multiple sub-directories in some cases. A lot of brands use different combinations of permalinks that may include additional parameters, such as category, date, author name, etc.

Best practices for structuring URLs

Well-structured URLs can improve user experience, search engine ranking, and shareability. Here are the best practices for creating effective URLs:

1. Use descriptive & relevant keywords
- Include keywords: Incorporate relevant keywords that reflect the content of the page. This helps search engines understand the page’s topic.
- Avoid keyword stuffing: Overloading the URL with too many keywords can look spammy and hurt SEO.
2. Keep it short & simple
- Concise URLs: Aim for URLs that are easy to read and remember. Ideally, they should be no longer than 50-60 characters.
- Avoid unnecessary words: Remove stop words like “and,” “the,” and “of” unless they are necessary for readability.
Pro tip on URLs

One of the SEO best practices anyone can follow is to keep the URL domain consistent and as short as possible.

Get your hands on a reputable, high-quality URL shortener to make your URLs shorter. Shortening the URLs is a great way to make the long and cluttered URLs look better regardless of the platform.

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3. Use hyphens to separate Words
- Hyphens over underscores: Use hyphens (e.g., example.com/this-is-a-url) instead of underscores (e.g., example.com/this_is_a_url). Search engines recognize hyphens as word separators, but not underscores.
4. Keep it lowercase
- Lowercase URLs: Always use lowercase letters in URLs to avoid confusion and potential duplicate content issues, as some servers treat URLs with different cases as separate pages.
5. Avoid special characters & parameters
- Clean URLs: Stick to letters, numbers, and hyphens. Avoid special characters like &, %, $, and spaces, which can cause issues with readability and SEO.
- Minimize parameters: If using query parameters (e.g., ?id=123), keep them to a minimum, as they can complicate URL structure and tracking.
Related: How to create a custom short URL?

6. Create a logical hierarchy
- Hierarchical structure: Organize URLs to reflect the site’s structure and content hierarchy.
- Breadcrumbs: Ensure the URL path provides a clear breadcrumb trail for users and search engines.
7. Use HTTPS
- Secure URLs: Ensure all URLs use HTTPS instead of HTTP. HTTPS is a ranking factor and assures users that the site is secure.
8. Avoid dynamic URLs
- Static URLs: Prefer static URLs (e.g., example.com/product-name) over dynamic URLs with long strings of parameters (e.g., example.com/index.php?id=123&session=abc). Static URLs are cleaner and more user-friendly.
You may also like: Dynamic URLs vs. Static URLs

9. Canonicalization
- Canonical tags: Use canonical tags to avoid duplicate content issues by specifying the preferred version of a URL when multiple versions exist.
10. Redirects & updates
- 301 redirects: Use 301 redirects for any changes to URLs to preserve SEO value and ensure users and search engines are directed to the correct page.
- Consistent updates: Regularly audit URLs and update them to maintain their relevance and alignment with best practices.
You may also like: The importance of choosing the right URL slug

Short URL, the best URL!

Well, many SAAS tools, blogs, and online stores have messy URLs. Not only do they look bad, but they also negatively impact the SEO performance of the site.

SEO is a multi-dimensional phenomenon, as it revolves around a bunch of website elements. User experience plays a key role in impacting the quality of a website. When users notice clean and beautiful links across the website, it helps them build trust in the site. Therefore, it encourages them to click the link and spend more time, consume more content, and eventually become a customer.
- Stick to the main keywords; experiment with using only two to four words in the blog post URL.
- Try to avoid adding unnecessary words, numbers, and prepositions in the blog post URLs.
- A huge benefit of using a reputable link management tool in your digital marketing campaigns is that you can always track the link performance.
- Lastly, cleaning up the clunky URLs is a no-brainer. It’s good advice for website owners to implement any day.
Sharing long and clunky URLs on social media means shooting yourself in the foot – it looks like a rookie mistake. URLs are crucial to your online marketing – and so is URL shortening. When it comes to online marketing, it’s a must-do thing.

FAQs about URLs

Let’s answer some of the burning questions about the URLs:

How to get a URL?

A URL is a web address of a domain that comes with the domain set up in the web hosting account. When a user integrates a domain with the web hosting account and the DNS propagation gets completed, the domain gets active and the user can create as many pages as needed. Once pages are created, the URLs come with those web pages.

How do I find my URL?

To find your URL, all you need is to look at the web address bar of your web browser. However, you can also check out the Domains section of your web hosting account to see how many active domains you have on your web hosting account.

What is the difference between URL & URI?

A URL is an abbreviation of a uniform resource locator. In other words, it’s the address of the website that is used to access and use it. On the other hand, URI stands for uniform resource identifier; it’s a system used to identify resources in XML, tag library files, and other system files.

How to read a URL?

A URL is read from left to right. Most web browsers show protocol, such as http or https at the beginning of the URL followed by the colon and the two slashes. However, some web browsers don’t showcase the above-mentioned parts. The next part after the protocol and before the forward slash is the domain name – a domain name ends with a tld, such as .com or any other.

Short or Long URLs: which are better?

There is no definite answer to this question. Both types of URLs are used in the digital marketing and SEO fields. However, if a URL shortener doesn’t have a tracking feature, then the short URLs created with it aren’t worth using due to the lack of trackability. On the other hand, sometimes, long URLs look clunky and spammy, so shortening them with a high-quality URL shortener is the way to go.

What is a URL shortener?

A URL shortener is a tool that trims down long and hefty URLs and converts them into short and sweet URLs that are easy to use, can be shared on social media, and are possible to track.
May 24, 2024

Author: Mustafa Niazi

Retargeting ad examples that convert & drive growth

What is a retargeting ad?

Best retargeting ad examples

Example 1: Amazon

Example 2: Nissan Motor

Example 3: Airbnb

Example 4: Lexus

Example 5: Klarna

Example 6: Nike

Example 7: Guess

Example 8: NordStorm

Example 9: Netflix

Example 10: Adidas

Example 11: Bellroy

Example 12: Chubbies

Example 13: BestBuy

Example 14: Dollar Shave Club

Benefits of using retargeting ads:

Key takeaways

FAQs on retargeting ad examples

What are the types of retargeting ad campaigns?

What makes someone click on a retargeting ad?

How do I create a retargeting ad campaign?

Why do I get ads for things I think about?

Why do I see ads for things I’ve already purchased?

Which method of retargeting ads works best: cross-device or cookie based?

Clickly vs. Replug: Switch to the best Clickly alternative

Clickly vs. Replug: Ultimate URL shortener comparison

Pros and cons of Clickly

Pros and cons of Replug

Key considerations when choosing a URL shortener

Why Replug is the best Clickly alternative

1. Reliability and uptime

2. Feature-rich tool

Link retargeting capability

Personalized bio links

Compelling call to actions

Advanced QR codes and analytics

3. Customization options

4. Affordable pricing

5. Easy to use

6. Analytics and tracking

7. Security features

8. Integration capabilities

9. Support and documentation

10. API availability

12. Positive reputation

13. Comprehensive social media integration

14. Continuous updates and improvements

Is Replug the best Clickly alternative?

FAQs on why Replug is the best Clickly alternative

1. How does Replug differ from Clickly?

2. Is Replug suitable for businesses of all sizes?

3. Why should I switch from Clickly to Replug?

4. Can I use Replug for free?

How to add links to YouTube bio?

Quick guide on adding links to your YouTube bio:

Step 1: Access the YouTube Studio

Step 2: Go to the “Customization” section

Step 3: Open the “Profile” tab

Step 4: Add links to your bio

Step 5: Add a link

How to optimize your links for engagement: A guide for YouTube creators

1. Relevance is key

2. Shorten URLs

3. Social media connections

4. Keeping descriptions clear and concise

5. Regularly updating links

6. Adjusting link strategy based on data

The ultimate solution: Bio links

3 common mistakes to avoid when adding links on YouTube

1. Spamming links

2. Ignoring guidelines

3. Neglecting mobile users

Conclusion

Top 15 link in bio examples, pages & tools

Link in bio vs link in bio pages

15 best link in bio examples

1. Jerry Saltz