Author: Manahil

7 best practices to create user-friendly URLs

Have you ever struggled to remember a website address because it was a mess of letters and numbers?

Yikes!

Not only do complex URLs frustrate users, but they can also affect your website’s search engine ranking (SEO).

That’s why your branded URLs should be concise, and SEO-friendly, besides that they should also give users a hint about what to expect on the other side of the click.

In this blog post, we’ll explore 7 best practices for creating user-friendly URLs that will keep your visitors happy and coming back for more! Let’s get started.

What is a friendly URL?

A friendly URL, also known as a clean URL or a semantic URL, is easy to understand, concludes relevant keywords, and showcases the page content. Unlike complex URLs, friendly URLs are human-readable and contribute to a positive user experience.

How do you create friendly URLs?

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

One can create friendly URLs by using URL-shortening tools. These tools allow you to transform complex URLs into shorter, more manageable links that are also SEO-friendly. While basic shortening is helpful, advanced URL shorteners offer a wider range of functionalities, such as click tracking, adding retargeting pixels, deep links, A/B testing, link rotator, bio-links, custom CTAs, etc.

Also Read: Key Role of Mobile Deep Links in Marketing

7 best practices to create user-friendly URLs

Know that first impressions matter and this includes the URLs on your website. Here are some of the basic practices regarding user-friendly URLs you should know. Let’s start

1. Keep it short & sweet

Short URLs are not only aesthetically pleasing but also easier to remember and share. When creating user-friendly URLs, remove unnecessary words and characters, focusing on conveying the essence of the content concisely.

2. Use hyphens over underscores

When separating words in a URL, opt for hyphens instead of underscores. Search engines like Google treat hyphens as space, making it easier for them to interpret individual words. Underscores, on the other hand, may be misconstrued as a single word, potentially impacting the SEO value of your URL.

Example:

3. Steer clear of special characters

To ensure compatibility across various browsers and platforms, it’s advisable to avoid special characters in your URLs. Stick to alphanumeric characters and hyphens to prevent any potential issues with rendering or linking.

4. Utilize descriptive headings

Incorporating descriptive headings into your URL structure not only aids users in understanding the content but also provides search engines with valuable information. Each heading should succinctly summarize the section’s content, enhancing both user experience and SEO.

For example: https://contentstudio.io/social-media-tool-for-agencies

5. Prioritize readability

A user-friendly URL should be easily readable by humans. Avoid random characters or excessive numbers. Instead, opt for clear, readable words that convey the nature of the content. This not only benefits users but also contributes to the search engine’s ability to interpret and rank your pages accurately.

6. Establish a logical hierarchy

Organize your URLs in a logical hierarchy that showcases the structure of your website. This not only aids users in navigating your site but also assists search engines in understanding the relationships between different pages. A clear hierarchy contributes to a more organized and SEO-friendly website structure.

Example:

7. Leverage canonical URLs

Canonicalization is another aspect of SEO, and implementing canonical URLs helps avoid duplicate content issues. Specify the preferred version of a page by using canonical tags, signaling to search engines which URL should be considered the authoritative source.

Also Read: Bitly Vs TinyURL Vs Replug: Which URL Shortener is Best for Agencies?

8 Benefits of user-friendly URLs

Benefits	Description
Improved visibility and ranking	Search engines, such as Google, use URLs to understand the content and context of a webpage. SEO-friendly URLs with relevant keywords can positively impact your website’s visibility and ranking in search engine results pages (SERPs).
Shareability	SEO-friendly URLs are more shareable on social media and other platforms. People are more likely to share links that are concise, meaningful, and convey a sense of trust. This can indirectly contribute to increased visibility and traffic.
Keyword optimization	Including relevant keywords in your URLs can contribute to your website’s SEO efforts. Search engines often consider keywords in the URL as a ranking factor, helping your page appear in relevant searches.
Credibility and trust	Clean and organized URLs can contribute to the credibility and trustworthiness of your website. Users are more likely to click on links that appear professional and relevant to their search queries.
Better click-through rates (CTR)	Clear and concise URLs can lead to higher click-through rates. When users see a URL that matches their search intent and expectations, they are more likely to click on it, contributing to improved CTR.
Mobile-friendliness	With the increasing use of mobile devices for web browsing, concise and mobile-friendly URLs become even more crucial. Short, descriptive URLs are easier to read on smaller screens and contribute to a positive mobile user experience.

Also, check out: How to Create Password-Protected Links: Step-by-Step Guide

What does Google say about URLs?

Google adheres to the URL standards outlined in RFC 3986. Here are some of the best practices for when creating URLs of any type:

Simple, descriptive words in the URL.
Localized words in the URL, if applicable.
Avoid using non-ASCII characters in the URL.
Make sure to use country-specific domains.
Don’t go for unreadable, long ID numbers in the URL.
Try using hyphens and avoid underscores.

Here’s what else Google suggests:

Create a simple URL structure. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans.

Consider using a robots.txt file to block Googlebot’s access to problematic URLs. Typically, consider blocking dynamic URLs, such as URLs that generate search results, or URLs that can create infinite spaces, such as calendars. Using regular expressions in your robots.txt file can allow you to easily block large numbers of URLs.

Wherever possible, avoid the use of session IDs in URLs. Consider using cookies instead.

If upper and lower case text in a URL is treated the same by the web server, convert all text to the same case so it is easier for Google to determine that URLs reference the same page.

Whenever possible, shorten URLs by trimming unnecessary parameters.

Check your site for broken relative links.

All in all, By adopting these best practices and staying informed about Google’s recommendations, you can create a website with URLs that not only contribute to a positive user experience but also enhance your overall online presence and SEO performance.

FAQs

What is the safest URL?

The safest URL is one that begins with “https://” and has a valid SSL certificate.

What is the best tool to make an unfriendly URL into a friendly URL?

The best tool to convert an unfriendly URL into a friendly URL is Replug.

Is HTTPS URL 100% safe?

While HTTPS URLs provide encryption, they are not 100% immune to security risks.

Can a URL be a virus?

A URL itself cannot be a virus, but it can lead to malicious websites hosting malware.

How do I create a Friendly URL?

You can create a friendly URL by using URL shortening tools.

March 8, 2024

Top 7 E-commerce Payment Trends of 2024
Forget cash, ditch the plastic! Pay online for all your online purchases with easier and more secure e-commerce payment trends. From speedy QR code payments to secure biometric authentication, get ready for a future where paying online is smoother than ever. So, grab your phone, settle in, and let’s explore the future of online shopping!

What do you mean by e-commerce payment trends?

“E-commerce payment trends” refer to the changing patterns and preferences in online transactions, showcasing specific payment methods and technologies in the e-commerce industry.

Here are some of the most common questions e-commerce experts ask:

How can I boost my e-commerce sales?

There are multiple features and strategies brands can utilize to boost their e-commerce sales. Some of the most effective ones include branded short links for your brand, bio-link landing pages, deep links, adding retargeting pixels to your links, creating custom call-to-actions as per your brand, link-routing, personalized QR codes, A/B testing pages, etc. Let’s see how each of these features can benefit your brand.
- Bio-links: Create a central hub for multiple links, making it simple for customers to navigate.
- Retargeting pixels: These are handy for re-engaging interested customers who didn’t make a purchase.
- Deep links: Send app users directly to the most relevant content.
- Custom CTAs: Motivate clicks with clear and branded calls to action.
- Link routing: Split traffic and optimize campaigns for better results.
- Personalized QR codes: Track scans and create a branded offline marketing experience.
- A/B testing pages: Discover which website variations convert better.
These methods enhance visibility, engage users, and boost e-commerce sales when used strategically.

How can I track my e-commerce sales?

Just like integrating advanced payment methods in your e-commerce business, tracking your e-commerce sales is also necessary. But the question is how: well you can use management tools like Replug, ContentStudio, Usermaven, etc to do so.

Let us break down the process for you.
- The first one you need is a link management tool that will help you track the exact stats of your link campaigns such as bio-link campaigns, branded short link campaigns, or how many of your intended audience members have successfully converted through that particular call-to-action (CTA) and more stats like that.
- Secondly, if you want a strong social presence, you need a social media management tool that allows you to plan, create, and schedule eye-catching posts to be published to the right channels at the right time.
- The next in line is the analytics platform which is indeed very necessary for your e-commerce website as it helps you track in-depth customer journeys, keep an eye on page views, bounce rate, total visitors, etc. See which channel brought in the most audience and where they dropped off. Get engagement metrics like DAU, WAU, MAU, DAU/MAU, and WAU/MAU. Also, get accurate stats with adblocker bypassing cookie-less tracking and much more.
- Explore advanced tools often used in e-commerce for performance insights. Like tracking online sales metrics with analytics platforms, understanding financial statements through P&L report analysis can critically assess your business’s profitability and liquidity.
Boost ROI with
branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.
Try Replug for free

Top 7 e-commerce payment trends of 2024
1. Account-to-account (A2A) payments
A2A payments, also known as direct bank transfers, are experiencing significant growth, particularly in regions like Europe and America. This e-commerce payment trend eliminates the need for card networks and digital wallets, offering several advantages for both merchants and consumers:
- Reduced fees: A2A transactions typically incur lower processing fees compared to traditional card payments, offering cost-saving benefits for merchants.
- Faster settlements: Funds are transferred directly between bank accounts, leading to faster settlement times, and allowing merchants quicker access to their revenue.
- Strong security: A2A payments often leverage multi-factor authentication, a key feature enabled by advancements in mobile banking application development, providing increased security for consumers concerned about data breaches
Moreover, VRPs offer greater convenience and flexibility for customers, enabling them to pay for subscription services or utility bills based on their actual usage patterns. With SAP BRIM, businesses manage these payment models efficiently while ensuring accurate billing and revenue recognition. Digital transformation platforms play a crucial role in integrating such solutions, enabling seamless coordination between billing, customer experience, and financial systems.

To further enhance these capabilities, integrating banking IT services can streamline financial operations and improve transaction security, aligning seamlessly with the digital transformation goals of modern businesses. The rise of AI in retail banking can further optimize these payment systems by providing smarter, more personalized services to both customers and merchants.

Also read: Effective Risk Management Strategies to Manage Social Media Risks
1. Embedded finance
Embedded finance is the ideal integration of financial services like payments, bridging loans, and insurance directly into the customer experience within a merchant’s platform. This innovative trend is transforming e-commerce by offering:
- Frictionless checkout: Embedded finance removes the need for customers to switch between websites or apps to complete their purchases. This streamlined checkout process reduces cart abandonment and potentially increases conversion rates for merchants.
- Personalized financial offerings: Embedded finance solutions allow customer data to offer tailored financial products and services. For instance, a customer purchasing a new appliance might be presented with a loan option tailored to the specific purchase value. This personalized approach can enhance customer engagement and loyalty. It’s also precisely why 82% of U.S. adults own at least one credit card, as Solosuit reports.
- Increased transparency and control: Such finance platforms often provide customers with a clear and consolidated view of their finances, including purchase history, available credit, and upcoming payments. This transparency empowers customers to make informed financial decisions while shopping online.
As embedded finance continues to gain wider adoption, its impact on e-commerce payment processing is expected to become even more significant in the coming years.

Also read: Best Apps For Shopify To Create a Surge In Your eCommerce Sales
1. Mobile wallets take center stage
Mobile wallets have become a prevalent e-commerce payment method, offering customers a convenient and secure way to pay for online purchases. This trend shows no signs of slowing down, driven by features such as
- One-click payments: Mobile wallets eliminate the need to repeatedly enter card details during checkout, offering a faster and more seamless experience.
- Better security: Biometric authentication through fingerprint or facial recognition adds an extra layer of security to mobile wallet transactions, mitigating the risk of unauthorized access to payment information.
- Loyalty program integration: Many mobile wallets integrate with loyalty programs, allowing customers to earn and redeem rewards directly at checkout. This additional layer of value incentivizes customers to use mobile wallets as their preferred payment method.
With the increasing penetration of smartphones and the growing familiarity with mobile wallets, their dominance in the e-commerce payment landscape is likely to persist in 2024 and beyond, especially as automated payment systems enable seamless recurring transactions and subscriptions.

Also read: 8 Ways to Increase eCommerce Sales Using Social Media
1. Cryptocurrencies and blockchain
While still in its early stages, the use of cryptocurrencies and blockchain technology as e-commerce payment methods is garnering increasing attention. This trend offers several potential benefits:
- Faster and cheaper transactions: Blockchain tech can facilitate faster and potentially cheaper cross-border transactions compared to traditional methods.
- Greater transparency and security: Blockchain offers a secure and transparent way to record and track transactions, potentially reducing. If you’re looking to integrate blockchain solutions into your business, blockchain development can help create more secure, transparent transactions, improving both trust and efficiency in your e-commerce operations
Also read: 25 E-commerce Marketing Tools For Successful Marketing
1. Buy now, pay later (BNPL)
BNPL solutions offer customers the flexibility to split their purchase costs into smaller, interest-free installments. This trend is gaining traction, particularly among younger generations, due to:
- Increased affordability: This e-commerce payment trend allows customers to manage their finances and budget for larger purchases more effectively.
- Improved conversion rates: By offering an alternative payment option, BNPL solutions can potentially increase conversion rates for merchants.
- Wider adoption: As BNPL providers partner with more merchants and offer more flexible payment plans, their influence in the e-commerce payment space is expected to grow.
However, consumers must be aware of the potential downsides of BNPL, such as the risk of overspending and potential fees if payments are missed.
1. By scanning the QR codes
QR codes (Quick Response codes) are square-shaped barcodes with a complex pattern of black and white squares. They act as digital keys that, when scanned by a smartphone camera, unlock information or initiate actions.

In the context of payments, merchants can display a unique QR code representing the purchase amount. For example, QR codes on tables allow diners to pay their bills directly through their phones after verifying with biometrics.

Also read: 5 E-commerce Marketing Strategies for Brand Recognition
1. Payment through biometrics
Biometric authentication utilizes unique physical or biological characteristics, such as fingerprints, facial recognition, or iris scans, to verify your identity. This e-commerce payment trend is increasingly integrated into smartphones and other devices, making it a convenient and secure way to authenticate yourself for various purposes, including payments.
- Security: Biometric authentication adds an extra layer of security to the payment process, as it relies on unique personal identifiers that are difficult to replicate.
- Reduced contact: By eliminating the need to touch physical buttons or cards, this method offers a more hygienic pay method, especially in the post-pandemic era.
Boost ROI with
branded URLs!
Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.
Try Replug for free

Conclusion

We still have a long way to go before getting to the tail-end of 2024, and we’re always looking to see what pops up in all these digital payment trends. All in all, these methods look promising and will likely help you make more sales, there’s more that’s yet to happen.

Meanwhile, take a look at some of the following questions most people ask us about their e-commerce business.

People also ask

What potential benefits do cryptocurrencies and blockchain offer in e-commerce?

Cryptocurrencies and blockchain offer faster and cheaper transactions and greater transparency and security in e-commerce payment methods.

What is the best tool to create bio links for my e-commerce store?

The best tool for creating bio links for your e-commerce store is Replug, providing a centralized hub for multiple links in your bio.

What are the advantages of payment through biometrics in e-commerce?

Biometric authentication adds security and reduces physical contact, offering a hygienic way to pay, especially in the post-pandemic era.

How can I create branded links for my e-commerce store?

Create branded links for your e-commerce store using Replug, allowing customization for strong brand identity in URLs
March 1, 2024
11 Best Affiliate Marketing Tools of 2024 – Features, Reviews, Pricing, and More
Looking for the best affiliate marketing tool? Don’t worry we’re talking key features, reviews, pricing plans, and all the juicy details to help you pick out the perfect affiliate tools.

We’ll also be sharing insider tips and tricks, so you can get the most out of each tool and maximize your ROI leaving your competitors in the affiliate dust.

So let’s get started;

What is affiliate marketing?

Affiliate marketing is a performance-based marketing strategy where you earn a commission by promoting other companies’ products or services. Essentially, you act as a middleman, connecting potential customers with a brand and earning a reward for each successful referral.

The following image shows how affiliate marketing works:

5 things to look for in your affiliate marketing tool

Before getting into the details let us give you a quick overview of some of the necessary aspects to look for in your affiliate marketing tool:
1. Ease of use
Look for a tool with a user-friendly interface – something that won’t make you scratch your head every time you need to tweak a campaign or check your stats.
1. Budget
We all know budgets are real-life struggles. Your affiliate marketing tool shouldn’t be adding to the stress. Check the price tag and make sure it fits your pocket. But also, keep an eye out for sneaky extra charges. You want a tool that gives you value for your hard-earned money.
1. Customer support
Choose a tool that offers responsive customer service, whether through live chat, email, or phone support. Consider the availability of resources such as tutorials, documentation, and a knowledge base. A responsive support team can be invaluable when you encounter issues or need assistance to maximize the tool’s potential.
1. Feature set
The effectiveness of an affiliate marketing tool lies in its features. Analyze the tool’s capabilities in terms of campaign management, tracking, reporting, and analytics. Look for features that align with your goals, such as detailed performance metrics, real-time reporting, and customizable dashboards.

Also read: How to Create Affiliate Links and Keep Track of Affiliate Results?
1. Reviews and ratings
Before making a decision, check reviews and ratings from other users who have hands-on experience with the tool. Online platforms, forums, and social media can be valuable sources of information. Pay attention to positive and negative feedback to understand the tool’s strengths and weaknesses.

Top 11 affiliate marketing tools to try

CJ – Commission Junction

CJ, also known as Commission Junction, stands as a prominent affiliate marketing network founded in 1998 – that connects advertisers with publishers like bloggers, influencers, and websites, enabling them to promote products and earn commissions on sales. CJ operates in over 170 countries, granting access to massive audiences for publishers. Also, you will just have to pay for successful conversions, which makesa it a cost-effective marketing channel for advertisers.

Track campaign performance, optimize strategies, and gain valuable insights for informed decision-making.

Plus, everyone loves how CJ’s payment system is totally reliable, earning them big points for keeping the relationship between advertisers and publishers happy and stress-free!

Key features
- In-depth monitoring and analytics
- Affiliate network
- Commissions and payouts
- Email updates
- Cookieless Tracking
Check out reviews:

“One of the best and most flexible affiliate advisors “

Yashwant P.

Replug

This beast right here, is your go-to tool for simplifying the world of affiliate marketing with its awesome link cloaking and tracking features. Say goodbye to those long, confusing affiliate links – no one clicks on them!

Replug lets you create short links that are not only easy to recall but also protect your affiliate links from potential hacking, ensuring you get the commissions you rightfully earned.

But hold on, there’s more! Replug is not just a link shortener; it’s a complete link management solution. This means you get a bunch of cool features to level up your affiliate game, like A/B testing (discover the best-performing links and landing pages), retargeting pixels (target website visitors with personalized ads) deep links, traffic routing, CTA generator (craft compelling calls to action for your links), SMS links, QR codes (generate scannable codes for offline marketing), and the list goes on.

If we talk about pricing, it’s pretty handy for businesses of all tiers. The plans start from just $19/mo and go up to $79 and more as per your brand requirements.

Key features
- Branded links
- Traffic routing
- Custom Call to Action
- Retargeting links
- Bio links
- Deep links
- QR codes
- White label
- Advanced link analytics
Check out reviews:

“Handy Link Management Tool with URL shortener and more”

Alan N.
“Very convenient platform to create Branded Links with Marketing & Reporting”

Karen S.

Also Read: Instagram Bio Links: Usage, Purpose, & Tips

ShareASale

Similar to CJ, ShareASale serves as a valuable affiliate partnership program that bridges the gap between publishers and advertisers seeking assistance in boosting sales. Publishers can earn compensation based on the actions they drive for the advertiser, whether it be phone calls, leads, or website visitors.

Besides that, this affiliate marketing tool provides a user-friendly experience and offers a variety of tools to empower affiliate marketers in discovering and promoting products. These tools include a searchable merchant database, customizable product links, and banners, as well as deep linking options allowing direct links to specific pages on a merchant’s site.

Additionally, ShareASale takes care of the payout process, streamlining the financial aspect for users and eliminating the need to set up multiple accounts with different merchants.

Key features
- Customizable programs
- Multiple commission structures
- Performance-based advertising
- Automated tools
- Targeted audience access
Check out reviews:

“Shareasale is awesome but the tracking is meh”

Justin A.

ContentStudio

ContentStudio is an all-in-one social media management tool that serves as your affiliate campaign builder as well as your marketing calendar tool. Yes, you heard us right!

It’s one of the best AI tools for affiliate marketing, as it’s packed with so many AI features that cut content creation and scheduling time to half. Affiliates can schedule posts in advance, curate trending content, and leverage AI-powered features like caption writing and image generation.

With CS, you can analyze the success of your social channels and make smarter business decisions. Create useful automated reports to share information with your team and clients. In addition, you’ll get a single social inbox to help you manage and respond to incoming messages and comments across all of your social networks.

Key features
- Workspaces
- Content planner
- Content calendar
- Discover trending content
- Advance analytics
- Content creation
Check out reviews

“Honestly one of the best content management platforms out there”

Alex.
“Great 360-degree approach to content for startups”

Jeremy.P

Also Read: How to Increase Brand Awareness: 9 Best Strategies

Constant Contact

Constant Contact is an email marketing tool known for its user-friendly interface, offering features like customizable email templates, robust contact management, and real-time tracking, enabling businesses to create, send, and analyze effective email campaigns effortlessly.

Amplify your affiliate reach and maximize your growth with effective tools for automation, segmentation, and more. Whether you’re a small business or a large enterprise, Constant Contact offers the tools necessary to lift up your email marketing strategy and enhance customer engagement. The pricing on the other hand starts at $12/month and goes up to $80/month depending upon your needs.

Key features
- Data import and export tools
- Integration APIs
- Building and personalizing emails
- A/B testing
Check out reviews

“Great Email Marketing Service for Any Company”

Shawn B.

Cloudways

Cloudways ensures optimal performance for affiliate websites by offering a range of top-tier cloud providers, such as AWS and DigitalOcean. This choice of providers boosts loading speeds and enhances user experiences, critical factors in the success of affiliate campaigns.

One standout feature of Cloudways is its scalability, allowing affiliate marketers to effortlessly adjust hosting resources based on the traffic demands of their campaigns. This ensures a smooth and responsive experience for users, even during peak traffic periods. In addition to performance, Cloudways prioritizes security with regular patches and SSL certificates, fostering customer trust and credibility for affiliate marketers.

Key features
- Multi-cloud support
- One-click applications
- Agency hosting
- Smb hosting
- E-commerce hosting
Check out reviews

“Hosting is great! Support is Great! Dashboard could improve…”

Brandon P.

Usermaven

Usermaven tops our tool favorites – the go-to tool for affiliate marketers wanting to get in-depth insights to their affiliate websites. Covering the basics, it tracks visitors, pageviews, sessions, bounce rate, and more. Plus, it’s not just about numbers; you can pinpoint top traffic sources, revealing which affiliate campaigns bring the most visitors.

Now, here’s the cool part – Usermaven has some serious Jedi-level features that big names like GA4, Heap, Matomo, and Piwik Pro might not offer. Think user journey mapping, actionable insights, automated events, pixel white label – basically, everything you wished your analytics tool could do. What’s more, it doesn’t break the bank; Usermaven is an affordable tool with both competitive pricing plans and an impressive feature set.

Key features
- Simple web analytics dashboard
- Cookieless tracking option
- Power users
- Traffic and conversions AI insights
- User-level reporting
- User flows
- Funnel analytics
- Multi-channel attribution
- Segmentation
- Data retention
- Ad-blocker bypassing
- And more…
Check out reviews

“The absolute best Google Analytics Alternative Hands Down!”

Matthias L.
“An innovative and user-friendly tool that significantly aids in enhancing marketing strategies.”

Karim S.

Also Read: 9 Hottest Content Marketing Platforms to Look For in 2024

SEMRush

SEMrush is a powerful SEO tool for affiliate marketers, providing essential insights and elements for success. It excels in keyword research, helping affiliates discover high-performing keywords aligned with their niche, ensuring optimized content for search engine visibility.

Additionally, SEMrush’s competitive analysis features offer valuable insights into competitors’ strategies, keywords, and backlinks. Armed with this information, affiliate marketers can strategically position their campaigns, gaining a competitive edge by identifying market gaps.

Key features
- Keyword research
- Competitor analysis
- Rank tracking
- Content marketing
- Content optimization
Check out reviews

“Excellent range of tools for SEO, Marketing & Web Development”

Tim A.

Grammarly

With real-time grammar and spelling checks, Grammarly ensures that affiliate content is polished and error-free. This feature contributes to the overall professionalism of marketing materials, establishing trust with the audience.

Affiliate marketers can craft more compelling content by leveraging Grammarly’s writing style suggestions. This feature provides insights into tone, clarity, and engagement, allowing marketers to fine-tune their messaging for maximum impact. Crafting content that resonates effectively with the target audience is crucial for affiliate marketing success.

However, maintaining authenticity in affiliate marketing is paramount, and Grammarly’s plagiarism checker ensures originality in content. By verifying the authenticity of their materials, affiliate marketers uphold ethical marketing practices and build trust with their audience.

Key features
- Grammar and spelling check
- Sentence structure enhancement
- Plagiarism detections
- Customizable writing goals
Check out reviews

“Grammarly has made my work easier”

Jamie N.

Also Read: Top 22 Personal Branding Tools To Upscale Your Marketing

Canva

Canva allows marketers to effortlessly design visuals that capture the attention of their audience. This visual appeal is crucial for increasing conversions and making a lasting impression. A standout feature of Canva is its extensive library of templates, catering to various design needs, including social media posts, presentations, posters, and flyers. These templates provide affiliate marketers with a quick starting point, ensuring consistency in branding across different marketing materials.

Collaboration is made easy with Canva, enabling team members to work seamlessly on design projects. This collaborative environment streamlines the design process, ensuring that affiliate marketing visuals align with the overall campaign strategy.

However, Canva’s export and share options further enhance its usability for affiliate marketers. Marketers can easily export visuals in various formats, optimizing them for different channels and ensuring a smooth distribution process across online platforms.

Key features
- Drag-and-drop design
- Customizable elements
- Stock media library
- Design resizing
- Print and downloading options
Check out reviews

“Great Tool for Beginner Graphic Design”

Nelson Jr. A.

ManyChat

The next in line Manychat, ManyChat – create chatbots that engage your audience in real-time, answer their questions, and guide them seamlessly towards your affiliate offers. With ManyChat, you can easily run A/B tests on different chatbot messages, landing pages, and offers.

Set up automated drip campaigns and chat flows based on user preferences and actions. This means targeted messages, relevant recommendations, and personalized offers delivered exactly when they’re most likely to convert. Moreover, you can also segment your followers based on interests, demographics, or purchase history.

Key features
- Multi-channel marketing
- QR code
- A/B testing
- Deep analytics
Check out reviews

“An Invaluable Tool for Streamlining Communication: My Five-Year Journey with Manychat”

Vadim C.

Conclusion

As you explore the 11 top tools of 2024, consider key factors such as ease of use, budget, customer support, feature set, and reviews. These aspects will guide you in making informed decisions and maximizing your return on investment in the world of affiliate marketing.

When evaluating tools, ask yourself:
- How user-friendly is the interface for easy campaign management?
- Does the pricing align with your budget, avoiding unexpected charges?
- Is customer support responsive and resourceful for any assistance needed?
- Does the tool’s feature set cater to your specific goals, including advanced analytics?
- What do reviews from other users say about the tool’s strengths and weaknesses?
However, Each tool, from CJ and Replug to Usermaven and Canva, brings unique strengths to the table. Whether it’s link management, social media analytics, email marketing, website hosting, or comprehensive analytics, there’s a tool tailored to meet your affiliate marketing needs.
February 29, 2024

7 retargeting best practices every marketer should follow

Let’s be real, online shoppers are unpredictable;

They browse, they abandon carts, and sometimes, they forget you even exist. But fear not, marketers! Retargeting is here to save the day (and your conversion rates).

What is retargeting?

Retargeting allows brands to identify potential customers who have previously visited their website or socials and run targeted ads across various platforms to convince these visitors to take a specific action.

But simply throwing up a generic ad for everyone who visits your site isn’t enough. To truly excel at retargeting, you need to be strategic, relevant, and, most importantly, not creepy.

So, how do you navigate the fine line between reminding potential customers and not bombarding them with unwanted attention? Don’t worry we’re here to tell you how. In the following article, we have gathered some of the best retargeting practices, retargeting examples, retargeting pitfalls, retargeting benefits, and much more.

But, first, let’s see how retargeting works.

Here’s how retargeting works:

Step 01 – Tracking

When someone visits your website, clicks on an ad, or uses your app, a snippet of code (like a pixel) tracks their activity. This code doesn’t reveal personal information, but it helps identify unique users.

Step 02 – Targeting

This tracking data allows you to create specific audiences of users who have interacted with your brand in specific ways. For example, you can target users who:

Browsed a specific product but didn’t buy it.
Added items to their cart but abandoned checkout.
And more…

Step 03 – Ad display

Now, you can serve ads to these targeted audiences on all social apps they visit. These ads remind them of your brand, offer incentives, or promote relevant products or services.

Let’s have a look at some of the major retargeting benefits

Before moving on to the retargeting best practices lets check out what are the advantages of retargeting.

Increased conversion rates: Targets users who have already shown interest, increasing the likelihood of conversion. The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad.
Personalized user experience: Tailors ads based on the user’s previous interactions for a more relevant experience.
Improved ad relevance: Delivers ads that align with users’ interests and browsing history.
Flexible targeting options: Allows segmentation and targeting based on behavior, demographics, and interests.
Optimized ad spend: Retargeting ads increase brand search by 1046%. This helps you maximize the impact of the advertising budget by focusing on a warm audience.
Analytics and measurement: Provides valuable insights and metrics for assessing campaign performance.
Reduced abandoned carts: For e-commerce businesses, retargeting links can help address abandoned shopping carts.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Some retargeting mistakes to avoid

One of the retargeting best practices is to avoid common retargeting mistakes.

Too many ads (Ad overload)	Not setting limits on how often ads are shown can annoy users with constant repetition.
Ads not about them	Displaying ads that don’t match users’ interests or previous actions can turn them off.
Mixed-up messages across devices	Having different messages on different devices can confuse users and harm the overall experience.
One-size-fits-all approach	Not tailoring ads based on user behavior and preferences can make retargeting less effective.
Boring or generic ads	Using dull or generic ads may make users ignore or dismiss them.
Ignoring negative feedback	Not paying attention to addressing negative feedback about retargeting ads can harm your brand’s image.

7 retargeting best practices every marketer should follow

Here are some of the most important retargeting best practices every marketer should keep an eye on:

1. Segment your audience

Retargeting Best Practice-Segment Your audience

The first and most important retargeting practice is to segment your audience appropriately. Don’t blast everyone with the same ad. Divide users based on browsing behavior, interests, purchase history, etc. Show abandoned cart reminders to cart abandoners, product recommendations to those who browsed specific categories, and exclusive offers to loyal customers. Each segment should receive ads tailored to their specific actions, maximizing relevance.

Take for example:

John adds a pair of sneakers to his cart but hesitates before checkout, comparing prices on other websites. You retarget John with an ad showcasing your price match guarantee and highlighting exclusive features his competitors don’t offer. This convinces him to buy from you, knowing he’s getting the best deal.

2. Strategic timing of retargeting ads

Strategically schedule your retargeting ads, so they align with the user’s journey. For instance, sending a retargeting ad shortly after a user abandons their cart can be more effective than waiting for an extended period. This timely approach can significantly impact user decisions.

3. Personalized add content

This is the most important retargeting practice of all – Creating content based on customer behavior. Adding personalized add content that speaks directly to user interests and past behavior, retargeting can become a powerful tool for re-engaging existing customers as well as reaching new, relevant audiences.

Let’s see how:

Bob sees an ad for your grocery delivery service offering “convenient meals.” While he’s interested in healthy eating, the ad doesn’t resonate with his specific needs. So he’ll simply ignore it.

Whereas, when Bob will see an ad for your grocery delivery service showcasing a curated selection of fresh, organic ingredients perfect for preparing healthy meals. This directly connects his interest in healthy eating with your service’s offering. Automatically increasing the likelihood of him clicking through to explore your service further.

4. Set a frequency cap

Timing is everything – Set frequency caps to control how often your ads are shown to the same user. It involves setting limits on the number of times a particular ad is shown to an individual user within a specified time frame. This practice helps prevent ad fatigue, ensuring that users are not overwhelmed by repetitive content and maintaining a positive user experience. As overexposure can lead to ad fatigue and a negative user experience.

5. A/B testing for optimization

Experiment with different ad creatives, copies, and strategies through A/B testing. Test variations to identify what resonates best with your audience. If necessary create new retargeted ads and test them about as per your user base. You can try different headlines, images, or calls to action to refine your retargeting approach and improve performance.

Here’s an example for you:

A travel app, “Globe Thrills”, retargets users who browsed specific destinations with generic ads showcasing various travel experiences. They experimented with two groups:

Group A: Retargeted with generic ads featuring diverse travel experiences.

Group B: Retargeted with ads customized to the specific destination each user browsed (e.g., beach visuals for Bali searches, ski scenes for Switzerland searches).

Results:

Group B receives a 40% increase in click-through rate compared to Group A.
Additionally, Group B shows a 25% improvement in conversion rate (booking flights/accommodation) thanks to the relevant and relatable visuals.

This insight allows “Globe Thrillers” to personalize their retargeting strategy for different audience segments, leading to improved campaign performance.

Also, check: Google Retargeting: The Ultimate Guide For 2024

6. Optimized add landing pages

Another important retargeting practice is aligning the content of the landing page with the retargeting ad, marketers can enhance the chances of conversion, providing users with precisely what prompted their initial interest. Moreover, it improves overall campaign effectiveness by minimizing bounce rates, boosting user engagement, and fostering a clearer path to desired actions, such as completing a purchase.

Retargeting best practices-landing-pages-

7. Tracking the retargeted ads data

Brands can use link analytics tools to track the performance of their retargeting campaigns. Monitor key metrics such as click-through rates, conversion rates, and return on ad spend. Track which ads and strategies lead to actual conversions. Analyzing this data helps you make informed decisions, optimize your campaigns, and allocate resources effectively.

What is the best way to add a retargeting link?

The best way is using a link management tool like Replug – It allows you to create and manage retargeting campaigns across various platforms and channels, helping you reach potential customers who have previously interacted with your brand. Moreover, you can add CTAs, track audience, bio links, route traffic, A/B test your campaigns, and much more.

Retargeting Done Right Sign up today!

All in all to make retargeting work, follow best practices for a personalized and user-friendly experience. Use the three-step process of tracking, targeting, and displaying ads to effectively reconnect with interested users. Avoid common mistakes like too many ads, irrelevant content, and ignoring user feedback to ensure success.

FAQs

What is retargeting, and how does it work?

Retargeting is a marketing strategy that involves identifying potential customers who have visited a website or social media platform and running targeted ads to convince them to take a specific action. It works through tracking user activity, creating specific target audiences, and displaying relevant ads on various platforms.

How can a link management tool like Replug enhance retargeting efforts?

Replug allows marketers to create and manage retargeting campaigns across various platforms and channels.

February 19, 2024

Bitly vs TinyURL vs Replug: Which URL shortener is best for agencies?

If you’ve landed here, it’s likely because you are on the track of exploring URL shorteners. If that’s not the case then you might have realized that the buzz surrounding Bitly or TinyURL doesn’t quite live up to the reality.

Fortunately, you’re in the right place to explore the perfect link management solution that goes beyond generic URL shortening.

We’re talking about Replug – A platform designed to not only condense URLs but also enhance your overall link management experience with advanced features.

Your links deserve better, and we’re here to deliver just that. This is why in the following article, we’ve thoroughly compared Bitly, TinyURL, and our very own Replug.

Because, our goal is to provide you with an in-depth understanding of how each platform measures up, allowing you to make an informed decision that aligns with your needs and expectations.

So let’s get going;

A speedy tour of your favorites

Replug	Bitly	TinyURL
Replug is an all-star link management tool for marketers with features such as branded link shortening, traffic routing, QR codes, A/B testing, link retarget pixels, deep linking, and much more.	Bitly is a URL-shortening service that allows users to create shortened versions of long URLs, making them easier to share, manage, and track. Also, it can be integrated with various platforms, social media tools, and applications,	A tool that efficiently shortens lengthy URLs, making them concise and easy to share. The simplicity of TinyURL appeals to many users, especially those who prioritize straightforward functionality.

Pricing comparison

Tool	Basic	Pro/ growth	Agency/ Bulk/
Replug	$19 /mo	$49 /mo	$79 /mo
Bitly	$8/month (Only available in annual plan)	$35/month	$300/month
TinyURL	–	Starts at $12.99 /mo – $249.00 /mo	Starts at $129.00 /mo – $1,799.00 /mo

Making the right choice

Let us walk you through the must-know factors when you’re checking out link management tools.

Detailed insights

A good link management tool should offer comprehensive analytics, providing insights into link performance, click-through rates, and geographic data.

User-Friendly interface

The tool should have a user-friendly interface, making it easy to navigate and use. A straightforward design minimizes the learning curve for users.

Link protection

Ensure the tool offers security features to protect your links from malicious activities, such as link cloaking and spam prevention.

Compatibility

Check if the link management tool integrates seamlessly with other marketing and analytics tools you use, such as social media platforms or email marketing software.

Retargeting features

Consider advanced tools that offer link retargeting, allowing you to target ads to users who have interacted with your links. This can significantly improve conversion rates.

Transparent pricing

Choose a tool with clear and transparent pricing structures. Be aware of any hidden fees or limitations on link usage.

Mobile responsiveness

With an increasing number of users accessing content on mobile devices, ensure that the tool’s interface is mobile-responsive for a seamless user experience.

Customer support

Consider a tool that offers multiple support channels, such as chat, email, or phone support.

Documentation and resources

A well-documented tool with resources like tutorials and FAQs can be valuable for troubleshooting and learning.

Bitly Vs TinyURL Vs Replug: Feature analysis

In this section, we’ll discuss the key features you need in a link management tool.

Check how your favorite tools handle these features and whether their pro and agency pricing plans include them or not.

Branded short links

Branded links are custom, shortened URLs that incorporate a brand or company’s name, helping to reinforce brand identity and recognition.

Benefits of short links:

Shorter links often appear less suspicious than long URLs overloaded with parameters and codes, leading to higher click-through rates.
These links are easier to type manually on mobile devices or voice assistants.
Allows personalization with custom domains or keywords, boosting brand recognition and enabling tracking of specific campaigns.

Tool	Pro/ Growth plan	No. of Custom Domains	No. of Branded Links	Agency/ Premium / Bulk plan	No. of Branded Links	No. of Custom Domains
Replug	Yes	5	Unlimited links	Yes	Unlimited links	10
Bitly	Yes	1	500 links/month	Yes	3,000 links/month	1
TinyURL	Yes	Not specified	50,000 links/ month	Yes	100,000/month	Not Specified

Short verdict: Draw

All three tools offer branded short links. However, Replug takes a little edge by providing the option to create an unlimited number of branded links and connect more domains in both its plans.

On the other hand, Bitly offers up to 3000links/mo in its premium plan. And TinyURL offers up to 100,000/month in its bulk plan. Still, you can consider pricing and other features when choosing.

White-label board

A white-label solution allows you to rebrand a product or service as your own. This means you can remove any branding from the original provider and replace it with your logo, name, and colors.

Benefits of white-label solution:

High customization options, tailoring products or services to specific needs, ensuring alignment with unique business requirements.
Contributes to significant cost savings, as businesses avoid the expenses associated with developing and maintaining, freeing up resources for other strategic investments.
Provides a quick route to market by allowing brands to swiftly launch products or services without the time-consuming process of in-house development.

Now, let’s find out which of your favorite tools offers the advanced white-label solution:

Tool	Pro/ Growth plan	Agency/ Premium / Bulk plan
Replug	No	Yes
Bitly	Does not offer	Does not offer
TinyURL	Does not offer	Does not offer

Short verdict: Replug

Replug takes the lead with white-label solutions in its agency plan, surpassing Bitly and TinyURL, which do not provide this feature.

Advanced link tracking

It’s a cutting-edge feature that provides in-depth insights into the performance of your shortened URLs, helping you understand user engagement and optimize your marketing strategies.

Benefits of link tracking

Get valuable data on click-through rates, geographic location of users, and more.
Tailor reports to your specific needs, and get detailed insights into user behavior.
Track conversions accurately and measure the success of your campaigns.

Tool	Pro/ Growth plan	Tracking History	Agency/ Premium / Bulk plan	Tracking History
Replug	Yes	Forever	Yes	Forever
Bitly	Yes	120 days	Yes	1 year
TinyURL	Yes	2 years	Yes	2 years

Short verdict: Replug

Replug and Bitly excel in advanced link tracking, but Replug outshines with unlimited tracking history, whereas Bitly’s premium plan provides a maximum of 1 year. TinyURL, though offering up to 2 years, falls short with basic analytics.

Retargeting pixel

A retargeting pixel enables marketers to identify users who have previously visited their site or socials and deliver targeted advertisements to them across various platforms.

Benefits of retargeting pixel

Show targeted ads to past visitors, reminding them of your brand and encouraging them closer to completing that purchase.
Retargeting helps you spend smarter, leading to better ROI on your ad budget.
Use insights to shape a precise digital marketing strategy and deliver a personalized customer experience.

Tool	Feature availability (Pro / Growth plan)	No. of Retargeting Links	Feature availability (Agency/ Premium / Bulk plan)	No. of Retargeting Links
Replug	Yes	Unlimited	Yes	Unlimited
Bitly	Does not offer	–	Does not offer	–
TinyURL	Does not offer	–	Does not offer	–

Short verdict: Replug

Clearly, Replug is the winner here. Both the other competitors Bitly and TinyURL do not provide this feature.

Learn more about retargeting pixel

Deep links

Deep links eliminate the need for users to navigate complex app menus or search endlessly for specific content. With a single tap, they are directed straight to the relevant section within the app, creating a smooth and frustration-free journey.

Benefits of deep links:

Can be tailored to individual users based on their preferences, location, or previous actions.
When switching between platforms (e.g., website to app), deep links remove any friction by automatically opening the app and directing users to the relevant content.
Get valuable data on user behavior within the app, such as which campaigns drove them to specific content.

Tool	Feature availability (Pro / Growth plan)	Agency/ Premium / Bulk plan
Replug	No	Yes
Bitly	No	Yes
TinyURL	No	No

Short verdict: Replug

Replug and Bitly both offer deep linking in their Premium plans, but Replug’s $79/mo agency plan is a more budget-friendly choice compared to Bitly’s premium plan at $199/mo. Meanwhile, TinyURL doesn’t enter the deep linking arena.

Bio links

Bio-links consolidate multiple links into a single URL, commonly used in social media profiles to share various content simultaneously.

Benefits of bio-links:

Allows you to display various profiles, websites, blogs, or landing pages, giving users a wider picture of your brand
Customize your bio-link with clear calls to action and engaging descriptions, influencing how users perceive you.
Analyze click data to gauge its success and identify areas for improvement.

Tool	Pro/ Growth plan	No. of Bio Links	Agency/ Premium / Bulk plan	No. of Bio Links
Replug	Yes	25	Yes	50
Bitly	Yes	2	Yes	5
TinyURL	Does not offer	–	Does not offer	–

Short verdict: Replug

Replug and Bitly offer similar customization options for bio link pages, but Replug takes the lead by allowing a greater number of bio link pages, providing users with more versatility in creating personalized content destinations.

QR codes

QR codes bridge the gap between offline and online experiences. Users can access websites, social media pages, videos, or other content by simply scanning the code with their smartphones, eliminating the need to manually type lengthy URLs or usernames.

Benefits of QR codes:

Users swiftly access information by scanning QR codes, enhancing user experience.
Can be printed on physical materials like packaging or billboards, directing users to relevant online content.
Monitor QR code scans to gather valuable insights into user behavior and preferences.

Tool	Feature availability (Pro / Growth plan)	Agency/ Premium / Bulk plan
Replug	Yes	Yes
Bitly	Yes	Yes
TinyURL	Does not offer	Does not offer

Short verdict: Bitly

While TinyURL falls short by not providing QR codes, both Bitly and Replug excel in this feature. It’s worth noting that Bitly goes the extra mile, offering a broader range of quick and advanced QR functionalities compared to Replug.

Learn more about QR codes

CTA generation

CTA generation facilitates the creation of compelling call-to-action buttons, optimizing user engagement and conversion rates.

Benefits of CTA

Well-designed CTAs prompt users to take desired actions, boosting conversion rates.
Tailor CTA buttons to match brand messaging, ensuring consistency in communication.
Strategic CTAs with relevant keywords can improve your search engine ranking

Tool	Pro/ Growth plan	Agency/ Premium / Bulk plan
Replug	Yes	Yes
Bitly	Does not offer	Does not offer
TinyURL	Does not offer	Does not offer

Short verdict: Replug

Looks like we have a clear winner here. Which is Replug. As both the other competitors do not provide the option to custom create CTA’s.

Taking everything into account, the top performer is…

None other than Replug, it’s the one-size-fits-all solution. Considering the multitude of factors, its unparalleled link management features, lead generation capabilities, comprehensive analytics, and user-friendly interface collectively position it as the top performer.

Clearly, Replug offers:

An Advanced feature set

Thinking about Bitly and TinyURL? Well, Replug goes above and beyond. While others keep it basic Replug brings you smart retargeting links, White-label solutions, A/B testing, link rotator, custom CTA’s, UTM builders, and detailed analytics.

Top-notch customer support

Need help? Replug’s got your back. Unlike Bitly and TinyURL, where support can be average in basic plans, Our team is always there for you. Your success matters to us, and we’re ready to make sure you get the most out of Replug.

Better pricing plans

Let’s talk money. We keep it simple and friendly. No surprises, no hidden fees. Unlike Bitly, which might play tricks with your budget, and TinyURL, which is a bit basic, Replug gives you affordable plans with all the cool features you need. Making your online game strong without breaking the bank? That’s Replug for you

See how Replug benefits different industries

Influencers & Content Creators: Showcase multiple links to portfolio sites, social media platforms, and merch stores. Customize landing pages with engaging visuals and stories.
Artists & Musicians: Promote music, merch, upcoming shows, and social media profiles all in one bio link.

Check out: Replug for Content Creators

Social Media Marketers: Create dedicated landing pages for specific campaigns, track clicks, and conversions, and A/B test link performance.
E-commerce Businesses: Promote product launches, highlight discounts, and link to specific product pages or categories.

Check out: Replug for E-commerce Marketers

Overall, Replug is a powerful toolbox that meets specific needs, helping businesses and marketers enhance their online presence, engagement, and conversion rates. Whether you’re focusing on branding, testing, retargeting, or analytics, Replug stands out as the top choice for a complete and effective link management strategy.

FAQs

What is the best URL shortener?

Replug stands out as the ultimate URL shortener with its advanced analytics, branding control, and conversion optimization features. It’s the go-to choice for businesses looking to maximize their online presence and drive more conversions.

Why do people use TinyURL?

People use TinyURL for its simplicity and convenience in shortening long URLs.

What are the disadvantages of Bitly?

While Bitly is a popular URL shortener, it does have some limitations. These may include limited customization options, basic analytics compared to other platforms, and potential restrictions on certain features depending on your subscription plan.

What is better than Bitly?

Replug offers a comprehensive solution with advanced features that surpass those of Bitly. From customizable branding to powerful conversion optimization tools, Replug empowers businesses to elevate their online marketing efforts and achieve better results.

Is Replug expensive?

Replug offers transparent pricing with affordable plans starting at $19/month. It’s an investment that can boost your agency’s efficiency and effectiveness.

Does Replug offer a free trial?

Yes, Replug offers a free trial so you can try out its features before you buy.

What are the benefits of using a branded short link?

Branded short links increase brand visibility, foster recognition, and trust, and are more likely to be clicked on than generic short links.

February 14, 2024

12 Unique LinkedIn Post Ideas
It’s unbelievable how LinkedIn went from an ordinary job platform to a flourishing social network with more than 930 million members.

Over time, it has become a top choice for businesses, freelancers, digital marketers, and many other online professionals in the industry.

But you know what’s interesting? Users of LinkedIn are going out of their way to keep the readers hooked.

It’s pretty cool. If you also want to build a super-engaged audience on LinkedIn, you’ve landed in the right spot.

There are times when one might run out of post ideas. But worry not! We’ve got your back with many unique and captivating LinkedIn post ideas to help you overcome such conditions.

What to post on LinkedIn?

Long-form content
Native document posts (PDFs)
Carousels post
LinkedIn Live
Posts containing polls or stats
Native Video Posts
Posts including hashtags and emojis

Consistently posting valuable content can lead to more profile views, connection requests, and, ultimately, more opportunities for career growth or business expansion.

Below are the best LinkedIn post ideas with examples. Making these ideas part of your LinkedIn strategy, and start getting more likes and impressions on your LinkedIn posts.

1. Share how-to guides, tips, or growth hacks

Sharing little tips, ideas, or hacks is the best method to attract a broad audience and keep them involved in your content. Linkedin users enjoy methods, secrets, and techniques. But the key lies in understanding what sets your content apart.

You can share the following type of content:
- List the dos and don’ts of your job
- Guide on how to enhance a specific skill
- Recommend valuable or productive tools
- Hacks to increase platform engagement
- Favorite book or online course
- Tips for creating engaging Linkedin content
- Share any personal experience
- Personal branding tips
- Updates in your industry
- Views on any upcoming update
- Best websites for working remotely
- Tips on LinkedIn profile optimization
- Advice on communication with clients
- Networking tips
- Any financial advice
What unique perspective or expertise do you bring to the table? Is there a fresh take on a popular topic or a hidden gem to be discovered? By pointing out these differences, you can create a sense of suspense, enticing the viewers to explore your content further.

2. Native visuals posts

Regarding LinkedIn, where professionals strive to showcase their expertise or brand, content acts as the backbone.

Images featuring catchy text

A native image post generates 2x comment rate than a post without images. So craft a compelling image that perfectly aligns with your message. The key lesson here is to utilize the image + text strategy on LinkedIn.

And we were amazed when we saw such a post by Richard van der Blom on LinkedIn.

LinkedIn carousel posts

You can also use carousels, an updated style that lets you add multiple pictures and videos to a single post, giving your audience a visually appealing experience.

Just like this carousel by Darren Pallatina regarding lead-generation marketing content.

With carousels, it’s easy to tell a behind-the-scenes story, like a step-by-step strategy, how a product is made and launched, shortcuts or processes, etc.

Native video posts

Posting videos on LinkedIn has a 5x higher engagement rate than plain text posts. Whether it’s a thought-provoking industry insight, a behind-the-scenes glimpse of your work, or a captivating story, videos can captivate and engage your connections like never before.

Here we spotted Ryan Musselman sharing a video post on Linkedin.

Add in some video teasers

Speaking of visual content, putting video teasers on LinkedIn can warm up the audience before the actual LinkedIn video post emerges. It creates curiosity, and it helps you reach a new audience. You could upload the full version later on your LinkedIn profile.

And when you need to download your LinkedIn videos for repurposing, consider using a LinkedIn video downloader to make the process hassle-free.

3. Share long-form content

Let’s say you haven’t designed any LinkedIn visual posts. Now what on earth should you post? Where to start? What else to publish for now? You can post long-form content, such as text-only posts, PDFs, articles, etc.

Here’s how

Long text-only LinkedIn posts

It doesn’t matter if you write a concise two-liner or a 600-word text post; the length of the text has no significant effect on the value of your message. You’re good to go if it hits the bull’s eye.

Let’s look at Matt Barker’s post, a top LinkedIn content creator sharing his views on how to become an influencer (the right way) through a long text-based post.

Though long texts can be boring sometimes, try adding emojis, relevant hashtags, give value, be helpful, personalizing your posts, and be controversial, this will make your posts more engaging.

Linkedin article

LinkedIn also allows users to share blogs and articles. Your posts may include links to external articles. And if you’re at a loss for words, turn any old video from YouTube or PDF file into an article and publish it. Also, this allows you to utilize existing material and present it in a different format for your audience.

Here Dan Koe on LinkedIn shared an article in his post.

The biggest perk of this tactic is that you post on LinkedIn more often. What else do you need?

Share native documents

Sharing LinkedIn documents while writing posts gives your audience a more comprehensive perception. Make a lasting impression and seize the attention of your LinkedIn network by sharing PPT or PPTx slides, PDF, Doc, and Docx, just like Jan Beger shared a PDF file on LinkedIn regarding how healthcare needs AI.

The deck has 15 pages, but the post is providing value and relevance in each slide. It will encourage the creators dedicated audience to explore his content further.

4. Post reviews & opinions

Whether it’s a new gadget, a trendy fashion item, or even a restaurant, you recently dined at, writing a review allows you to express your opinions and provide valuable insights to your audience.

You can share reviews about
- Top AI tools
- New software in your particular industry
- Future of any specific skill
- Success secrets of any well-known brand
- New books
- Reactions towards a myth.
- Replying to FAQs
Try keeping up with what’s popular online by responding to current trends and events. Anything that has to do with your business can be a great way to keep up with the latest trends.

Just like Alex Cattoni on LinkedIn shared a post regarding the hyped-up Barbie movie marketing campaigns. How copywriters, marketers, and business owners can grow from studying the Barbie Movie pre-launch campaign. ⁠

By doing so, you can connect with your audience on a more personalized level and stay on top of the trends.

5. Quiz your audience or throw infographics

It’s readily apparent that people get bored when constantly bombarded with the same type of content. Therefore, trying out new things and deviating from the usual content-posting approach is beneficial.

Linkedin polls and quizzes

Quizzing your audience or conducting polls on LinkedIn are some compelling ways to catch the users’ attention.

LinkedIn has a poll feature you can try out alongside other LinkedIn posts and see how it works. Let’s take a good example of a Rich Lyons LinkedIn poll post.

Now, Lyons has conducted an AI-related poll that is quite interesting and also relevant to his niche. Make sure you’re not asking your followers about something they don’t know or care barely about.

LinkedIn stats posts

Sharing statistics related to your industry, business milestones, or helpful data can be an effective strategy to initiate meaningful discussions and engage with people.

Just like Samy Thui llier shared his new website traffic stats on his LinkedIn profile.

6. Share industry news

If you run out of new LinkedIn post ideas, just keep an eye out for news and changes in your field and share them with your readers.

Just like: influencers and experts often share news related to their fields and get many responses through likes, comments, and shares.

Still confused? Here’s one example:

Marketing Mind shares news relevant to its niche, which is social media and digital marketing. They posted news about Twitter. How it went from being called Twitter to X.

7. Add short-form content

Listen here, LinkedIn rockstars. You are mistaken if you believe only long-form content and native PDFs can help you succeed on LinkedIn. The ideal LinkedIn profile ought to balance lengthy and concise content.

Let’s look at the best types of short-form content.

Ask questions from your audience

LinkedIn is the perfect platform to connect, learn, and have a little fun along the way. So go forth, my fellow LinkedIn friends, and let those questions fly! Ask questions from your audience just like famous LinkedIn content creator Bob Phibbs did so:

Add funny posts

People love content they can relate to. So try adding humor to your content. Thus, you can effectively convey your message and engage your audience.

Share job openings

From job posts shared by companies to recruitment updates from industry leaders, there’s always something new and exciting happening on LinkedIn. So, if you’re looking to stay in the loop or share some great job opportunities with your network.

Share something from a book

As avid readers, we all know that feeling when a particular quote or excerpt from a book resonates with us on a deep level. It acts like a little nugget of wisdom that we want to share with the world. Just like this insightful quote by Dan Koe.

Event reminders

Responding to ongoing trends and events can help you keep up with trends online. You can share new updates, event reminders, upcoming launches, and anything trendy.

8. Share snippets of communication & add hashtags

You can share funny, valuable, informational, or any other general snippets on your LinkedIn posts. These can be with a conversation between you and your friend, any top-content creator, a general meme, etc. It will create a deeper, more personal connection between you and your audience.

Here we spotted Teslimat Ishaq sharing a chat snippet with one of her friends on LinkedIn.

Add hashtags

Adding relevant hashtags to your LinkedIn posts can ultimately bring up your posts. It’s a crucial part of LinkedIn SEO. So, if you want to stay at the top, add useful, popular hashtags to your posts. Though the most trending hashtag on LinkedIn right now is #strategy – 5,064,006 followers,
- #culture – 4,728,967 followers
- #fashion – 4,215,758 followers
- #business – 3,663,739 followers
- #networking – 3,566,063 followers
- #hiring – 2,443,907 followers
- #health – 2,270,357 followers
- #inspiration – 1,145,015 followers
9. Share inspiring stories

Have you ever found yourself in a situation where you don’t feel like creating unique, new LinkedIn posts? We’ve all been there. Whether it’s a lack of inspiration, a busy schedule, or simply feeling unmotivated, it’s completely normal to experience a temporary slump in your social media activity.

Here’s a genius yet creative idea. Share inspiring yet motivational stories on LinkedIn. It can be your personal story (User Generated Content) or someone else story.

We loved how Matt Swin on LinkedIn shared a post inspired by the global superstar Weekend’s life:

Matt shared 3 branding lessons to learn from Global Superstar The Weeknd. How the artist is making serious waves in the industry. Guinness World Records declared that “The Weeknd is officially the world’s most popular artist.”

10. Make bold predictions

Let’s say you notice that everyone is following the same trend. And you also wanna pull up something regarding that trend but with a sense of spice and curiosity.

You can always share your opinion on future industry trends or make a bold prediction related to market changes.

Still confused? Check out this post by Tim Stoddart

How Tim shared a short-form content-making prediction regarding AI. However, the best thing about making predictions is that you are neither right nor wrong.

11. Try LinkedIn live

Live videos have a massive 24x engagement rate and 7x more reactions. So if you want high engagement on your profile, share live content in unique ways. For example,
- Live webinars
- Live how-to videos
- Behind the scenes
- Live audio events
- Promotional videos
- Facts about industry insights
- Live interviews
Here we spotted Andrew Bolis sharing live audio event details on LinkedIn in collaboration with Julius Bieliauskas.

As a result, both creators will grab high engagement and high-quality leads, as they will be assisting people with their LinkedIn branding tips and relevant content.

12.Create appreciation or celebration posts

When facing writer’s block or running out of ideas, remind yourself of Newton’s law “every action has a reaction.” Similarly, this goes for LinkedIn content strategy as well.

You can create engaging posts through feedback or a response. It could be a praise, a celebration, a myth, or a frequently asked question. You can even look back to a milestone that you achieved or something you regret.

Still confused? Have a look at Paul Starbuck’s celebration post on LinkedIn.

How to master your LinkedIn strategy?

Do you want to take full advantage of your marketing efforts? Posting on LinkedIn should be a crucial part of your LinkedIn content strategy. As 92% of B2B marketers use LinkedIn to find quality content.

That said, it’s no secret that content fuels your social media marketing engine. So put out helpful content to engage the readers. Here are a few tips for a perfect LinkedIn content strategy.

Connecting with the right audience

Statistics showed that most LinkedIn users worldwide are between 25-34 age groups. So in order to maximize your brand content ROI. It’s necessary to take the right audience in the loop.

Engaging with people

You can boost your LinkedIn engagement rates using these tips.
1. Keep your profile updated to keep things fresh
2. Showcase your work on LinkedIn with engaging descriptions
3. A great profile photo and cover increase engagement
4. Helping others with no expectations
5. Post regularly and be active on LinkedIn
Put out the best content

Listen up, folks! The secret to social media success is as simple as sparking conversations with your amazing content. It doesn’t matter what you’re into, just get those chats rolling and watch the magic happen. Once people notice a healthy discussion, they start jumping on the bandwagon. And that’s how most brands win attention on social media.

Use Branded Links

LinkedIn is the best source to generate leads. As it is more effective compared to Facebook and Twitter. Rich leads can be grabbed by sharing branded URLs within your posts. Branded short links and CTA’s have proven successful for specific marketing campaigns. They are good for company branding and for analyzing your campaigns.

Get Started for Free

So, that’s it, guys! We appreciate the dedication to reading to the conclusion. Your time and effort are very much appreciated.

FAQs

What is a good first LinkedIn post?

A good first LinkedIn post introduces you professionally, showcases skills, and expresses passion for your field. Keep it concise, engaging, and include a professional photo. Share goals or recent achievements for a positive impression and networking opportunities.

What is the best time to post on LinkedIn?
- Post during business hours
- Posting on Tuesdays and Wednesdays
What is a viral LinkedIn post?

Any posts above 100 thousand impressions and 500+ likes is considered as a viral post.

What is an impression on LinkedIn?

An impression on LinkedIn refers to the number of times a post or content is displayed on users’ feeds or profiles. It represents the potential reach and visibility of the content, indicating how many users have been exposed to the post, regardless of whether they engaged with it.

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December 2, 2023

Discover the Best PixelMe Alternatives for 2024

PixelMe, a well-known name, has been a go-to choice for many marketers. But as we step into 2024, it’s essential to understand the changing demands and needs within this industry. This includes factors like competitive pricing, advanced features, strong customer support, and more.

Unluckily, PixelMe lacks some advanced features and has higher pricing than most of its alternatives. But worry not, we have analyzed the best Pixelme alternatives for you.

Our verdict

Picking the perfect tool comes down to your business or brand’s specific requirements. For a cost-effective, feature-rich link manager, go for Replug.

Replug is an ultimate link management solution for all your marketing needs.

Try Replug Now!

Switching to Replug could be a smart move. Explore further to find out why Replug is a great choice for managing your links in the digital world.

In this article, we’ll check out what makes Replug better than PixelMe and other similar tools.

But if your link needs are less extensive, feel free to explore the other options as well.

Tool Name	Key Feature	Agency Plan	Limitations
Replug	Advanced analytics, link retargeting, customizable short links	$79 /mo	No Freemium Plan
Bitly	Widely recognized URL shortening with robust analytics	$199 /mo	No Retargeting Limited customization options
Cutt.ly	Straightforward link shortening with detailed analytics	$99 /mo	No Bio Links No CTA
Rebrandly	Focus on link branding and customization	$99/mo	Lacks robust analytics Higher pricing
TinyURL	Low value for money additional features	$129/mo	Low value for money No additional features
BL. INK	Feature-rich URL shortening with advanced tracking and analytics	$599/mo	Higher pricing Not beginner-friendly
Sniply	Custom calls-to-action for enhanced engagement	$59 /mo	Limited link management features Variable pricing
Short.io	User-friendly URL shortening with custom short links	$149 /mo	Limited advanced analytics Features for extensive management

What is Pixelme?

PixelMe is a versatile URL shortening and link management platform that provides users with tools to streamline link sharing, customization, and tracking.

What they offer	What they don’t
Retarget Pixels	Agency features
Custom Domain	Password-protected links
Browser extension	Branding on micro landing pages
Link analytics	White labeling
Import links	Comprehensive link branding

Top alternatives to Pixelme:

Below are some of the best Pixelme alternatives to look for in 2024.

1. Replug

Why Consider Replug?

Replug is a comprehensive URL-shortening tool that offers advanced analytics and link retargeting options. It’s a powerful choice for marketers seeking in-depth insights into link performance.

Replug-The ultimate link management tool

Pros:

Advanced analytics for in-depth insights.
Link retargeting options.
Customizable short links.
Complete link management solution
User-friendly interface.

Cons

Currently, no freemium plan is available.

2. Bitly

Bitly is a widely recognized URL-shortening service that simplifies link management and provides robust analytics.

Pros:

Widely recognized and trusted.
Robust link analytics.
User-friendly.

Cons:

Does not offer as many advanced features as some competitors.
Limited customization options.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

3. Cutt.ly

Cutt.ly offers a straightforward approach to link shortening and management. With customizable short links and detailed analytics, it’s a suitable choice for those looking for an easy-to-use URL management solution.

Pros:

Straightforward link shortening.
Customizable short links.
Detailed analytics.
Easy-to-use.

Cons:

It may lack some advanced features.
Limited branding options.

4. Rebrandly

Rebrandly focuses on link branding and customization, allowing users to create branded short links. This can enhance brand visibility and recognition, making it a valuable business choice.

Pros:

Focus on link branding and customization.
Branded short links.
Enhances brand visibility.
Suitable for businesses.

Cons:

It may not have as robust analytics as others.
Pricing may be higher for branding features.

5. TinyURL

TinyURL offers a quick and straightforward approach to link shortening. While it may not provide advanced analytics, its simplicity and speed make it a reliable choice for quick link management.

Pros:

Quick and straightforward link shortening.
Simplifies link management.
Speedy solution for quick link tasks.

Cons:

Lacks advanced analytics.
Limited customization and features.

6. BL. INK

BL.INK is a feature-rich URL-shortening tool with advanced link tracking and analytics. If you’re looking for a comprehensive link management solution, BL.INK is a strong choice.

Pros:

Feature-rich URL-shortening tool.
Advanced link tracking and analytics.
Comprehensive link management solution.
Suitable for data-driven marketing.

Cons:

Pricing may be higher for the feature set.
It may not be as user-friendly for beginners.

7. Sniply

Sniply allows users to add custom calls-to-action to shared content. This unique feature can enhance user engagement and conversions, making it a compelling alternative to PixelMe.

Pros:

A unique feature of adding custom calls-to-action.
Enhances user engagement and conversions.
Compelling for content marketing.

Cons:

Lack of some link management features.
Pricing may vary based on usage.

8. Short.io

Short.io is a user-friendly URL-shortening service that simplifies creating custom short links. With its ease of use and detailed analytics, it’s a reliable choice for straightforward link management.

Pros:

User-friendly URL-shortening service.
Simplifies creating custom short links.
Easy to use and quick.

Cons:

Does not offer as advanced analytics as competitors.
Limited features for extensive link management.

Why should you consider alternatives to pixel me?

One should be considering alternatives to pixel me because the tool lacks lots of essential features. Luckily, Replug offers those features and a lot more useful features for agencies and marketers. Here are some reasons to choose Replug over PixelMe.

Integration support is available.
Offers traffic routing and link rotation features.
Provides the option to add CTA to your links.
Offers link expiry feature.
Affordable pricing compared to its competitors.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

QR codes are included.
RSS feeds option is available.
White-label features are offered.
Password-protected links are provided.
Easy setup process.
A free trial option is available.

REPLUG

Boost your link performance with the best link management tool for link branding & tracking link analytics.

Start Your 14 Day Free Trial

Conclusion

All in all, if you value advanced features with high-end customer support with less pricing – Replug is a better option. But as you weigh your options, remember that each alternative presented here has its strengths, catering to different needs and preferences. The right choice depends on your marketing goals, budget, and desired features.

Make a smart choice that matches your plan for success within your industry.

Frequently asked questions

What is the primary purpose of URL shorteners?

URL shorteners like Replug or PixelMe are designed to make long, complex URLs more manageable and aesthetically pleasing, making them easier to share and track.

How do I decide which alternative to PixelMe is right for me?

Consider your marketing goals, budget, and required features. Each alternative has its strengths, so choose the one that aligns with your needs.

Why choose Replug over Pixelme?

Replug gives marketers many helpful tools that are perfect for today’s needs. It lets you customize and analyze links in a way that goes beyond what PixelMe can do.

Are these alternatives user-friendly for beginners?

Yes, most of these alternatives, especially Replug, offer user-friendly interfaces and provide tutorials and support to help beginners get started.

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November 3, 2023

9 hottest content marketing platforms to look for in 2024

Ready to supercharge your content game?

We’ve just uncovered the best content marketing platforms and tools that can transform your content creation journey.

Without crafting a solid plan for distribution and promotion, putting out content could be a waste of energies. Therefore, what you should do is begin with choosing the right content marketing platforms instead.

This lineup has everything from content management systems to powerful AI-driven tools.

Sr.	Content Marketing Platforms	Category
1.	ContentStudio	Social Media Management
2.	Hubspot	Customer Service Management
3.	Brevo	Email Marketing
4.	Replug	Branded Link Management
5.	Canva	Graphic & Image Editor
6.	WordPress	Content Management System
7.	BuzzSumo	Social Listening Tool
8.	Medium	Content Publishing Network
9.	ContentIdeas	Explore Content Trends Tools

What is a content marketing platform?

A content marketing platform is a digital tool that assists businesses in creating, publishing, and managing marketing content effectively. To maximize its utility and ensure it stays ahead of technological advances and market trends, continuous platform development is essential, enabling the platform to support evolving content strategies and integrate seamlessly with other digital marketing tools

1. ContentStudio: Social media management

ContentStudio is a content marketing and social media management platform that streamlines content discovery, curation, and publishing.

Key Features:

Content curation
Social media analytics
Social media automation
Analytics and reporting
Social media management

ContentStudio-Social media management platform

Pros:

It helps you find trending content in your niche, making it easy to curate and share.
Allows you to automate social media posting for consistent engagement.
ContentStudio is suitable for teams with workflow and approval features.

Cons:

Like any new tool, it may take time to understand its full capabilities.
More advanced features are locked behind higher pricing tiers.
It offers basic engagement analytics, but more detailed insights may require integration with other tools.

Other honorable alternatives:

Hootsuite
Sprout Social

2. HubSpot: Customer service platform

HubSpot is an all-in-one inbound marketing, sales, and customer service platform that provides tools to help businesses grow.

Key features:

CRM (Customer Relationship Management)
Email marketing and automation
Landing pages and forms

Pros:

HubSpot offers a suite of tools, including CRM, marketing, sales, and service hubs, all under one roof.
It allows you to automate marketing campaigns, lead nurturing, and sales processes.
Provides detailed analytics and reporting to measure the success of your marketing efforts.

Cons:

HubSpot can be complex for beginners, requiring time to master.
While it offers a free version, more advanced features come at a price.
Small businesses may find its array of features overwhelming.

Other honorable alternative

Sprinkler
Share Spring

3. Brevo: Email marketing tool

Brevo (formerly Sendinblue) is an all-in-one marketing platform that offers email marketing, marketing automation, and transactional emails.

Key Features:

Email marketing
Marketing automation
Transactional emails

Pros:

SendinBlue combines email marketing, SMS marketing, and marketing automation.
It’s beginner-friendly with a simple and intuitive interface.
Competitive pricing, especially for small businesses.

Cons:

Some advanced marketing automation features may be limited.
Despite being user-friendly, it may take time to master all its capabilities.
Email deliverability rates may vary based on the quality of your email list.

Other honorable alternatives:

Mailchimp
Moosend
Active Campaign

4. Replug: Branded Link Management

Replug is a URL shortener and link management platform that helps you optimize, manage, and track your links.

Key Features:

Link branding and shortening
White-label solution
Link tracking and analytics
Call-to-action overlays
SMS marketing
Link rotator
Bio-link generator

Pros:

You can customize and brand your links to match your style.
Replug offers link analytics to track link clicks and performance.
Add call-to-action overlays to your shared links to boost conversions.

Cons:

It’s not a content creation tool but focuses on link optimization.
Some advanced features may be behind a paywall.

Other honorable alternatives:

Bitly
Rebrandly

5. Canva: Graphic designing tool

Canva is a user-friendly graphic design tool that empowers everyone to create visually appealing content.

Key Features:

Template library
Drag-and-drop design tools
Collaboration and sharing

Pros:

Canva’s intuitive interface makes design accessible to beginners and professionals.
It offers a vast library of templates for social media, marketing, and more.
Teams can collaborate in real time on design projects.

Cons:

While great for basic design, it may not replace advanced graphic design software.
Brand consistency can be tricky, especially for larger organizations.
Some features may still require design skills to be used effectively.

Other honorable alternatives:

Vengage
Adobe Express

6. WordPress: Content management system

WordPress is a popular open-source content management system that powers millions of websites and blogs.

Key Features:

Themes and plugins for customization
SEO plugins for optimization
Blogging capabilities

Pros:

It’s highly customizable and suitable for various website types.
WordPress is known for its SEO capabilities and offers numerous plugins for optimization.
A vast community ensures plenty of support and resources.

Cons:

Regular updates and maintenance are necessary to secure your website.
Customizing and managing WordPress may require a learning curve.
You may need to invest in plugins and hosting for optimal website speed.

Other honorable alternatives:

Wix
Blogger

7. BuzzSumo: Social listening tool

BuzzSumo is a content research and social listening tool that helps you find popular content and track your brand’s online presence.

Key Features:

Content discovery and research
Social listening and monitoring
Influencer identification

Pros:

Discover the most shared and trending content in your niche.
Monitor mentions of your brand or topics relevant to your business.
Find key influencers in your industry for collaboration.

Cons:

Some advanced features may be available only in higher-priced plans.
Learning to use all features effectively may take time.
BuzzSumo primarily focuses on content research and may not cover all marketing needs.

Other honorable alternative

Share Spring

8. Medium: Content publishing network

Medium is a publishing network that allows you to publish written content. There are several content categories to pick from while posting the content. It’s a complete interactive platform with features like the following system: a paid plan, commenting, and liking.

Medium- Discover stories and opinions from writers

Key Features:

Writing and publishing articles
Partner program for writers to earn income
Curation for recommended content

Pros:

Medium is a go-to platform for written content.
It’s user-friendly and simplifies the process of publishing.
It comes with a built-in audience interested in long-form written content.

Cons:

It focuses on written content, which may not suit all content needs.
There are limited options for writers to make money.

Other honorable alternative

Scoop It

You may also like: 9 Key Steps for Writing Engaging Content

9. ContentIdeas: Find top-performing content

Curate trending content for a better social presence, get ideas for your next blog posts, find new link-building opportunities, or stay updated with the industry.

Key Features:

Content topic generator
Keyword research
Competitor insights
Customizable filters
Content calendar integration

Pros:

Save time and effort by generating content ideas in seconds.
Customize content ideas to match your specific niche and audience.
Plan, create, and schedule content all in one place.
Work seamlessly with your team on content projects.
Understand how well your content ideas are performing and make data-driven decisions.

Cons:

The tool may require some time to learn and fully utilize.
Check if the tool integrates with your existing content management systems.
Requires a stable internet connection for real-time updates and collaboration.

Other honorable alternatives:

Google Trends
Exploding Topics

How to use content marketing platforms to drive business?

A roadmap is necessary to achieve any goal. Here’s a road map on how to use content marketing platforms to drive business growth.

Choose the best platform for content publishing.
Streamline your workflow with cutting-edge software.
Distributing the content and boost engagement.
Analyzing analytics and conversions.
Optimize and necessary changes.

How to plan a perfect content marketing strategy?

Here’s what a proper content plan looks like

A content plan is a roadmap of the content that guides your marketing strategy in translating what your brand wants to achieve through content. The emphasis of a content plan is more on the subject matter and the implication of content on the audience.

This is why selecting content marketing platforms was discussed before building the content plan. Understandably, once the content platforms have been selected, your content plan will be built accordingly.

Here are the key elements one should consider in building a content plan:

Setting clear goals

What do you aim to achieve with your content? Whether it’s generating leads, increasing brand awareness, or boosting sales, your goals should be specific, measurable, and attainable.

Keyword research and SEO integration

Keywords are the foundation of SEO. Identify relevant keywords and integrate them strategically into your content. Optimize meta tags, headers, and descriptions to enhance search engine visibility.

Building a content calendar

Plan your content in advance with a ContentStudio’s Content Calendar. This helps you organize your topics, schedule posts, and stay ahead of important dates and events.

Content creation

This is where the magic happens. Craft compelling and valuable content that addresses your audience’s needs and interests. If you struggle with introductions, reviewing some hook sentence examples can help you grab attention from the first line. Ensure a consistent tone and style across all your materials.

Analytics and conversion

Regularly analyze the performance of your content. Utilize tools like Usermaven to track traffic, engagement, and conversions. Adjust your strategy based on the data.

Creating evergreen content

Evergreen content remains relevant over time. Balance your content strategy with timely and evergreen pieces to ensure consistent traffic.

Content promotion

Producing great content is just half the battle. Promote your content through social media, email marketing, and guest posting to reach a wider audience.

What are the best platforms for sharing your content?

You can share content on the following content platforms:

1. Facebook

Facebook connects billions worldwide, where you can share text, images, and videos. It’s your personal and business hub.

Key Features:

News Feed for posts and updates
Messenger for private chats
Business Pages for brands
Advertising tools for targeting specific audiences

Facebook- social networking site that makes it easy for you to connect and share with family and friends online

Pros:

Facebook has a massive user base of over 2.8 billion people, providing a vast reach.
You can share text, images, and videos, allowing creative expression.
It’s a great place to engage with friends and family through likes, comments, and shares.
Businesses find it valuable for advertising, brand-building, and gaining insights into content performance.

Cons:

Frequent algorithm updates can affect how many people see your posts without paid advertising.
Facebook has faced privacy concerns, which may worry some users.
Standing out in the crowd can be a challenge.

2. Instagram

Instagram, the visual wonderland, lets you share stunning images and videos. It’s a creative haven for influencers and brand promotion.

Key Features:

Stories for temporary posts
IGTV for longer videos
Reels for short, engaging clips
Business profiles with insights

Instagran- free, online photo-sharing application and social network platform

Pros:

Instagram focuses on visual content, making it perfect for showcasing products and services.
It’s a hotspot for influencer marketing, with popular users promoting brands.
Advertising options are available to reach the right audience.
Features like IGTV and Reels keep users entertained.

Cons:

Like Facebook, Instagram’s algorithm can affect organic reach because of continuous algorithm challenges.
If your content isn’t visually appealing, it may not perform as well.

3. TikTok

TikTok, the addictive platform, offers short, diverse videos. It’s the go-to platform for entertainment and creativity.

Key Features:

Quick, music-filled videos with effects
Duets for collaboration
Challenges for engagement

TikTok-social media platform for creating, sharing and discovering short videos.

Pros:

TikTok’s clever algorithm suggests content users love, keeping them hooked.
Users can discover a wide range of content, from funny sketches to educational tutorials.
It’s incredibly popular with younger folks, making it a hit for reaching Gen Z.

Cons:

TikTok has had its share of privacy concerns.
Content is limited to short videos, which may not suit all creators.

Youtube

YouTube, the video giant, hosts a wealth of content. It’s your source of learning, entertainment, and creativity.

Key Features:

Personal channels for creators
Video editing tools
Live streaming
Options for making money
Youtube shorts

Pros:

YouTube is the top platform for sharing videos, ideal for content creators.
Creators can make money through ads, memberships, and merchandise.
It’s a fantastic source for educational and how-to content.

Cons:

The platform is saturated, making it challenging for new creators to gain attention.
High-quality video production may be required to stand out.

Pinterest is a visual treasure trove, inspiring users with captivating images and ideas. It’s a go-to for creative inspiration and visual discovery.

Key Features:

Pins for sharing visual content
Boards to organize pins
Shopping features for e-commerce
Add others’ pins to your boards

Pinterest-a visual discovery engine for finding ideas

Pros:

Pinterest is the place to discover and get inspired visually.
It’s gold for fashion, home decor, and lifestyle businesses.
Pins last longer compared to typical social media posts.
Create boards related to your famous blog categories.
Post pins consistently to increase your chances of ranking.
Focus on quality over quantity in your content.

Cons:

Pinterest attracts users with particular interests in visual discovery.
It’s best for businesses with highly visual products or services.

What’s the takeaway?

The whole point of this article is to educate you on paying close attention to your content types, distribution methods, and the right platforms for getting business.

The ultimate goal of your content marketing plan is to bring the customers, sell the products, and build an audience around your brand. It might not happen on a whim, but it takes time.

If your content is working and you’re on the right platforms, things will show indications that you’re moving in the right direction.

FAQs

How do I choose the best content platform for my business?

When choosing a content marketing platform, look for features like ease of use, content creation tools, SEO capabilities, and integration with your existing marketing stack.

What’s the advantage of using Replug for link management?

Replug allows you to create branded short links, track link performance, and add call-to-action features to enhance user engagement.

How do I analyze the conversions or traffic of my website?

You can use tools like Usermaven to analyze website traffic or conversions.

Which platform is best for e-commerce businesses?

Shopify is a great choice for e-commerce businesses, as it provides features tailored to this industry.

Which is the best social media management tool?

Contentstudio is the best social media management tool brands can use.

Are these platforms suitable for small businesses?

Yes, most of these platforms offer scalable solutions, making them suitable for businesses of all sizes.

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October 24, 2023

Content engagement: 9 key steps for writing engaging content
Let’s talk about content engagement

No, it’s not measuring how many people fall asleep on their keyboards while reading your blog.

Although, if that were a metric, some of us would be setting records!

We get it; creating engaging content in 2023 can be a real challenge.

But worry not!

We’ve put together a practical guide with tips and tricks to help you out. Let’s get started.

What is content engagement?

The term “content engagement” describes a level at which a person is interested in and involved with a specific content. This interaction can take various forms, such as:
- Likes and reactions
- Comments and feedback
- Click-through rates (CTR)
- Shares or repost
- Time spent
- Conversion actions
Why does content engagement matter?

Engaging content builds trust and credibility, enhances visibility, and drives conversions. Moreover, it provides valuable feedback for content improvement and fosters long-term relationships with your audience.

Steps to create engaging content

Step 1: Understand your audience – The secret key

Before you put pen to paper, you need to get inside the minds of your readers. What are their pain points?

What keeps them up at night?

Tailoring your content to their needs and desires is the first step to engagement.

Step 2: Craft a catchy headline – Reel ’em in

Your headline is the first thing people see.

Make it count!

All the best headlines have the following qualities:
- Emotionally compelling
- Problems, questions, and curiosities
- Relevant keywords
- Perfect length
- Clear and specific
Without a catchy headline, your content won’t get a chance to engage readers. So craft headlines that stop readers and compel them to click through. Creating engaging challenges as part of your strategy can motivate readers to interact and participate, enhancing their overall experience with your content

You may also like: Content Marketing Best Practices

Step 3: The storytelling magic

Stories connect with people. They remind us that we are more alike than we tend to think. That’s why storytelling is one of the most popular writing methods among marketers.

Some of the stories you can tell:
- Success stories
- Case studies
- Showcase your brand’s values
- Your challenging beginnings
- Choosing to take chances
Remember, great storytelling combines high-quality content, using real-life stories and testimonials from customers and employees.

You may also like: Content Marketing Tips

Step 4: Formatting matters – Create digestible content

Nobody has time for long, dense paragraphs. Format your content for easy scanning, making it accessible and engaging. Lists, for example, are shared more frequently than other types of content.

Try Adding:
- Contests
- Quizzes
- Assessments
- Infographics
Learning doesn’t have to be boring or monotonous. It can be a thrilling adventure that keeps you hooked and wanting more.

Step 5: Add some personality – Don’t be a robot

Readers can easily spot when something feels forced or insincere. Try adding some personality.

Whether you’re writing a blog post, an article, or even a social media caption.

Let your true self shine through.
- Write as you talk
- Be Relatable and Trendy
- Use a “behind the curtains” approach
- Build suspense
- Use User-Generated Content
- Be witty or humorous
We know adopting a more formal or generic tone when writing is easy. But when you add relatable content, it builds trust with your readers and also keeps them coming back for more.

Step 6: Power of visuals

Gone are the days when plain text alone could captivate an audience. In this age of “pics or it didn’t happen,” visual content is a must.

A well-designed image or video can instantly capture the viewer’s interest. Stats showed that
- Video content generates 1200% more shares than text content.
- Infographics are shared 300% more often than text-only articles.
- Images are shared 94% more often than text-only articles.
This content format is highly suitable for sharing on social media platforms as it allows for compelling storytelling and visual representation of events.

Step 7: Guide your readers with CTA’s

Every piece of content should have a purpose. So craft compelling CTA’s (calls to action) that guide your readers toward the desired action, whether subscribing, sharing, or purchasing.

Boost your conversion rates with irresistable CTAs with

for your marketing campaigns.

Higher clicks

More leads

Better ROI

Generate free CTAs

Some of the evergreen brand-friendly CTA’s include:
- Learn more
- Sign me up
- Get for free
- Shop now
- Let’s do this
- Check now
- Try now
Create benefit-oriented CTAs for your websites and multiply your conversion rate and lead generation.

You may also like: Call To Action For Social Media : 15 Best Examples

Step 8: Optimize your content

Increase your credibility with potential readers by making it easy for them to find the information they want in your content.

Some tips to optimize your content
- Target long-tail keywords
- Use key phrases with less competition to rank better
- Matching the search intent of a search query
- Adding an optimized meta title, meta description, and URL
- Fixing technical SEO issues affecting your website
- Adding relevant internal links and working on your backlink strategy.
- Answer frequently asked questions.
While content optimization focuses on improving the user experience and providing value to visitors, SEO primarily drives traffic and improves a website’s visibility in SERPs.

You may also like: 21 Instagram Story Hacks To Boost Your Engagement

Step 9: Use of AI tools

You can produce high-quality content that resonates with your audience, thanks to Ai. Here’s how AI helps you in the following fields:
- Keyword Suggestions: AI tools can suggest topic keywords, helping you hit the bullseye with your content.
- Content Structuring: They help structure your ideas, ensuring your content flows seamlessly and keeps readers engaged.
- Data Analysis: AI tools analyze data and trends, giving you precious insights to make your content stand out in the crowd.
- Grammar and Spelling: Bid farewell to embarrassing typos and grammar slip-ups. AI tools ensure your content is polished and error-free.
- Enhanced Readability: AI paraphrasing tools offer style and tone suggestions, making your writing more engaging and enjoyable.
- SEO Optimization: Boost your content’s visibility with AI’s SEO process. They analyze keywords and offer tips to improve your content’s search engine ranking.
In short, AI tools have transformed content creation into an efficient, streamlined process, saving time and effort.

How do we measure content engagement?

There is a famous saying; ‘what doesn’t kill you makes you stronger.’ When you have a detailed report, you can measure your achievements and identify past mistakes However, tools like Usermaven provide privacy-friendly websites and product analytics with pre-built reports.

Here are some key metrics to consider:

1. Session metrics

Understanding the average session length helps decipher user behavior. Long sessions signal that your content structure effectively guides users to explore more. Short sessions, on the other hand, can be positive if users quickly find what they seek.

2. Page views and (CTR)

These basic metrics show how many people view your content and click through to read more. While they don’t provide deep insights into engagement, they are still essential indicators.

3. Time spent on page

This metric tells you how much time users are spending on your content. A longer time spent typically indicates higher engagement as it suggests that users are reading or consuming the content rather than quickly bouncing away.

4. Social shares and likes

Monitoring how often your content is shared on social media platforms, and how many likes or reactions it receives, can provide insights into its popularity and appeal.

Utilizing specialized analytics tools like ContentStudio and staying up-to-date with trends in the field is crucial for successful social media engagement tracking.

You may also like: How To Boost Social Media Conversion: 10 Proven Tricks

5. Scroll depth

This metric measures how far users scroll down a webpage. If users are scrolling deeply into your content, they find it engaging and valuable.

6. Email sign-ups

Email sign-ups are the link that connects visitors to leads and future customers. They represent an urge to remain connected. You may efficiently nurture leads by including a simple sign-up option within your content.

7. CTAs & conversion rates

Conversion rates for various CTAs might shed light on how effective they are. However, if your content is part of a larger marketing funnel, track how many users take a desired action (e.g., signing up for a newsletter and purchasing) after going through your content. You may also like

8. Bounce rate

This is the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate that your content is not engaging enough or irrelevant to the audience.

Final Word

To measure content engagement effectively, it’s essential to use a combination of these metrics and tools. Additionally, the specific metrics you focus on may vary depending on your goals and the type of content you’re producing.

Regularly analyzing these metrics and adjusting your content strategy based on the insights gained is vital to improving content engagement over time.

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September 30, 2023

Everything you need to know about collaborative marketing

Using only tried-and-true advertising methods won’t cut it in the 21st century. Nowadays, consumers are flooded with knowledge, so companies need to do something creative to stand out.

In such a case, collaborative marketing is an innovative and fruitful marketing method.

In this approach, two brands can work together to build positive connections, share resources, boost sales, and increase their respective audiences.

Let’s dive into the world of co-branding by looking at its advantages and some inspiring examples of how businesses use it to bring about incredible results.

What is collaborative marketing?

Collaborative marketing is a straightforward and exciting idea. Instead of competing against each other, businesses typically choose to team up and form collaborative partnerships.

This way, brands get to hit the jackpot in making sales and getting their brand out there to a broader audience.

Collaborative marketing definition:

When two or more companies work together to promote their goods and services, it’s known as the practice of collaborative marketing, frequently referred to as co-branding.

How do brand collaborations work?

Brand collaborations aim to utilize each brand’s strengths and equity to achieve specific business goals. In the notion of co-branding, here’s how brand collaborations work.

Determining the Goal

Choosing Suitable Partners

Establishing Responsibility and Values

Creating Co-Branded Products or Services

Quality Assurance and Product Growth

Customer Engagement

Success Metrics

Retaining the Connection

5 benefits of collaborative marketing

Here are 5 benefits of collaborative marketing or co-branding:

1. Greater brand awareness and recognition

Collaborative marketing leverages other businesses’ reach and resources to boost market presence. When two businesses work together to promote one another’s goods or services, it can boost both companies’ reputations and attract new customers.

2. New leads and a strong customer base

Having a new audience increases brand awareness and expands the sources of lead generation and potential customers for both companies. By introducing new and improved products through unique campaigns, co-brands have the potential to encourage potential customers to purchase their products and services.

Furthermore, brands can potentially attract conversions from customers not typically part of their target audience.

3. Cost-effective and better (ROI)

Businesses can cut down on their marketing budgets by working together. This is a more cost-effective method of advertising for smaller companies. Also, brands can increase their return on investment (ROI) and build a growth marketing strategy with a more significant impact by combining their resources, experience, and marketing expenditures.

4. Greater credibility

By engaging in strategic partnerships with established businesses, companies can strengthen their credibility and foster trust among their intended audience. This partnership may provide an image that is more dependable and trustworthy in the eyes of the customer.

5. Data insights

Collaborative efforts can provide access to valuable customer data and insights, helping brands better understand their target audiences and refine their marketing strategies for improved results.

Steps to a successful collaborative marketing approach

Identify Potential Partners	Determine which brands or businesses align with your goals, target audience, and values. Look for mutually beneficial partnerships.
Set goals	Define clear goals for your collaborative marketing campaign, such as increasing brand awareness, expanding customer reach, or boosting sales.
Plan a Marketing Strategy	Plan a unique marketing strategy with the partner brand, including co-branded ads, PR campaigns, publications, discounts, shared social media, referral/commission plans, and joint promotions.
Setup terms and conditions	Once you establish a partnership, set up terms such as the products or services, promotional plans, launch plan, budget breakdown, and time frame.
Create Co-Branded Content	Create co-branded commercials, content, and materials that reflect both brands and connect to your mutual audience.
Track and Measure Results	Continuously monitor the campaign’s performance using key performance indicators (KPIs) and analytics to assess its impact and make necessary adjustments.

Some creative examples of collaborative marketing

Here are some examples of successful co-branding:

1. Nike & Apple

Nike and Apple’s collaboration resulted in the iconic Nike+ Running app seamlessly integrating with Apple devices.

This partnership encouraged users to track their runs, share progress on social media, and compete with friends, ultimately enhancing the user experience and benefiting both brands.

2. Doritos and Taco Bell

The collaboration between Doritos and Taco Bell resulted in the creation of the “Doritos Locos Tacos,” which quickly became a sensation.

This unique product showcased Taco Bell’s taco wrapped in a crunchy Dorito shell, maintaining the delightful flavors fans adore. The packaging featured clever co-branding to reach out to a wider audience.

3. BMW & Louis Vuitton

Louis Vuitton has developed an exclusive assortment of luggage specifically designed for the plug-in hybrid BMW i8 by BMW. The objective of this collaboration was to reach a specific, high-end audience by capitalizing on their shared values and admiration for talent and innovation.

4. Burger King & McDonald’s

In an unexpected move, Burger King collaborated with its competitor, McDonald’s, to promote each other’s brands.

The popular whopper food item was temporarily taken off the menu at Burger King in favor of a charitable project. The public’s response to this imaginative effort was overwhelmingly positive and highlighted an innovative viewpoint within the same field.

You May Also Like: Learn the Art of Branding: 5 Best Branding Examples

In conclusion, collaborative marketing is a powerful and adaptable tactic that is changing the face of business. Brands can get increased visibility, lower production costs, higher reputation, access to a wider range of expertise, and much more.

Other related reads

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September 20, 2023

Author: Manahil

What is a friendly URL?

How do you create friendly URLs?

7 best practices to create user-friendly URLs

1. Keep it short & sweet

2. Use hyphens over underscores

3. Steer clear of special characters

4. Utilize descriptive headings

5. Prioritize readability

6. Establish a logical hierarchy

7. Leverage canonical URLs

8 Benefits of user-friendly URLs

What does Google say about URLs?

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Conclusion

Here’s how retargeting works:

Let’s have a look at some of the major retargeting benefits

Some retargeting mistakes to avoid

7 retargeting best practices every marketer should follow

1. Segment your audience

Take for example:

2. Strategic timing of retargeting ads

3. Personalized add content

4. Set a frequency cap

5. A/B testing for optimization

6. Optimized add landing pages

7. Tracking the retargeted ads data

What is the best way to add a retargeting link?

FAQs

What is retargeting, and how does it work?

How can a link management tool like Replug enhance retargeting efforts?

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