Author: Manahil

All about white label & why it can be a game changer for you!
Looking to broaden your services without blowing your budget? White-label branding is the solution you’ve been searching for!

It saves you from costly and time-consuming development hassles by allowing you to customize a ready-made SaaS solution and more in no time.

Whether you need automation tools, customer management platforms, or sleek reporting tools for your client’s website data, white-label has got you covered.

This guide will walk you through how white-label branding can be a game-changer for your business!

What is white-label marketing?

White-label marketing or white-label branding refers to using marketing products or services developed by one company and then rebranding them under your company’s name.

Let us simplify for you:

How white-labeling works!

A company (the provider) creates a marketing tool or service. Another company (the reseller) purchases this tool or service.The reseller then rebrands the tool or service with its logo and branding.The final product appears as if the reseller created it themselves.

Related: A Complete Guide to Building a Brand Marketing Strategy

What is white-label software?

White-label software is known as software developed by one company which is then remarketed and resold by another. Here are some common types of white-label software:

White-label marketing softwares
- Social media marketing
- Branded link management tools
- SEO tools
- Email marketing tools
- Analytics and reporting tools
Design, programming, or management products
- Landing page builders
- UI/UX design kits
- Content management systems (CMS)
- Project management tools
- Customer relationship management (CRM)
What features does a white-labeling tool offer for branding customization?

An advanced custom link branding white-label tool allows you to take a pre-built software and rebrand it as your own. But it’s not just about looks – it’s about boosting your click-through rates and supercharging your marketing, e-commerce, or affiliate strategies.

Consieder Replug for branding & customization

Beyond just customizing the logo, color scheme, fonts, domain name, and login screen, the platform offers: URL shortening, Bio-link pages, Retargeting pixels, Deep links, Custom CTAs, Link rotator, QR codes, Link analytics and branded reports. With these powerful features, a white-label tool becomes your go-to for not just rebranding, but for making the most out of your brand

A complete link management solution
for marketing professionals & agencies. Try Replug for free

What are the core benefits of using a white-label tool?

White-label solutions are tried and tested, eliminating the risks of any errors or security concerns while developing new in-house software. Besides that, you get so many other benefits including the following.

1. Faster time-to-market

In business, timing is everything. You can’t afford to wait months or even years for a custom-built solution. White-labeling tools let you hit the ground running. It’s like skipping the line at the theme park – you enjoy the ride while others are still waiting in line to build theirs.

2. Add your custom branding

Just because it’s not custom-built doesn’t mean it can’t feel like it’s yours. White-labeling tools are like blank canvases waiting for your artistic touch. You can customize them to fit your brand and make them feel like they were tailor-made just for you.

3. Save money

Building software from the ground up is like constructing a house – it’s expensive! With a white-label tool, it’s like buying a house that’s already built. Sure, you might need to do some decorating to make it your own, but it’s way cheaper than starting from scratch. Working with a nearshore outsourcing service company can help you tailor these solutions efficiently while keeping development costs manageable.

4. Focus on core business

Utilizing white-label tools allows you to free up your team’s time and resources to focus on your core business activities. Besides that, you’re good at what you do, whether it’s selling widgets or providing services. You don’t need to become a software developer overnight. With white-label tools, you can focus on what you do best while leaving the tech stuff to the tools. For more complex or unique needs, partnering with a custom software development company can offer tailored solutions that align perfectly with your business objectives.

These are just some of the core benefits. In the next section, we can explore some specific examples of how white-label tools can be used in different industries.

Who can benefit from white-label marketing tools?

The beauty of white-label marketing tools lies in their versatility. Here’s a breakdown of who can leverage their power:

Marketing agencies and freelancers
- Expand service offerings: Offer a wider range of services to clients without the need for in-house development.
- Increased revenue: Generate additional income by bundling white-labeled solutions with your existing services.
- Client satisfaction: Deliver more comprehensive marketing solutions, leading to happier clients.
You may also like: Link management solution for agencies

Small and medium businesses (SMBs)
- Cost-effective marketing solutions: Access powerful marketing tools at a fraction of the cost of custom development.
- Improved brand consistency: Maintain a consistent brand image across all marketing channels.
Enterprises or e-commerce businesses
- Faster market entry: Launch new marketing initiatives quickly by utilizing pre-built white-labeled solutions.
- Scalability: Easily scale your marketing efforts as your business grows.
- Targeted promotions: Personalize the customer journey and offer targeted promotions.
- Standardization: Consistency across various departments and geographical locations with a centralized white-labeled platform.
You may also like:

Are URL shorteners useful for eCommerce sites?

White-label URL shorteners for eCommerce streamline link sharing by creating custom, branded short links that reflect the eCommerce site’s domain name. These shortened URLs enhance brand recognition, trust, and credibility, improving user engagement and click-through rates.

Additionally, they offer analytics and tracking features to optimize marketing campaigns and monitor link performance, ultimately contributing to increased conversions and sales.

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

Software-as-a-service (SaaS) companies
- Offer additional revenue streams: Expand your product portfolio with white-labeled versions of your core SaaS offering.
- Partner with other businesses: Develop strategic partnerships by offering white-labeled solutions to complementary businesses.
- Reach new markets: Enter new markets by white-labeling your SaaS product for regional or niche markets.
Web design and development firms
- Provide a detailed solution to clients, including website design and development, and much more.This allows web design firms to become one-stop shops for their clients’ digital needs.
Quick rundown: Best white-label tools to try in 2024

Sr. White-label tools for agencies
1. Replug
2. ContentStudio
3. SE Ranking
4. AllClients
5. Brevo
6. Weblium
7. ClickUp
8. WordPress
9. Ecwid
10. Convrrt

Key factors to consider when choosing your white-label tool:

Below are some important factors one needs to consider when choosing a white-labeling tool:
- The range of features offered: Check if the given features align with your client’s needs and marketing goals.
- Customization options: Look for providers that allow you to fully brand the tools according to your preferences.
- Pricing and scalability: Choose a plan that fits your budget and allows you to grow as your business expands.
- Ease of use: The tools should be user-friendly for both you and your clients.
- Customer support: Make sure the provider offers reliable support to ensure a smooth user experience.
Overall, white-label marketing can be a game-changer for businesses and agencies looking to expand their services, improve client satisfaction, and gain a competitive edge.

6 Steps to implement in white-label branding

Successfully implementing white-label branding requires careful planning and execution. Here are some essential steps to get started:
- Research and identify opportunities: Analyze market trends and consumer preferences to identify potential white-label opportunities, such as playout software for media companies.
- Find reliable white-label partners: Select reputable manufacturers or service providers with a proven track record of quality and reliability.
- Customize products or services: Work closely with partners to tailor products or services to meet your brand’s specifications and target audience preferences.
- Establish brand guidelines: Clearly define brand guidelines and quality standards to ensure consistency and alignment with your brand identity.
- Launch your product: Consider a soft launch to gather initial feedback and make necessary adjustments. After the soft launch plan a full-scale launch with promotional events and marketing campaigns to create buzz around the new product.
- Monitor performance: Regularly track sales and customer feedback to understand the product’s performance and market acceptance. Be prepared to tweak marketing strategies based on customer feedback and sales data.
Related: Setup white label branded link management with Replug

Is white-labeling right for you?

While white-labeling offers numerous benefits, it’s essential to consider whether it aligns with your business goals and objectives. Before investing in a white-label solution, ask yourself the following questions:
- What are my business’s unique needs and challenges?
- How will white-label marketing software help me address these needs and challenges?
- What are the potential risks and drawbacks of adopting a white-label solution?
- Am I prepared to invest the time and resources required to effectively implement and manage white-label software?
By carefully evaluating these factors, you can determine whether white-label marketing software is the right choice for your business.

FAQs on white-label

What is the difference between private-label and white-label branding?

Private-label branding involves products manufactured exclusively for a specific retailer, while white-label branding allows multiple retailers to sell the same product under their brand names.

Can any business benefit from white-label branding?

While white-label branding can benefit many businesses, it’s essential to assess your specific market, industry, and brand positioning to determine its suitability for your business model.

How can I find trustworthy white-label partners?

Researching and vetting potential white-label partners is crucial. Look for partners with a solid reputation, proven track record, and compatible values and objectives.

Is white-labeling suitable for startups?

Yes, white-label branding can be particularly beneficial for startups looking to enter competitive markets quickly.
May 13, 2024

Conversion tracking: Best tools, tips, and tricks

What good is all the effort you put into creating engaging content and driving traffic to your website if it doesn’t result in meaningful actions?

Therefore, having a powerful tool at your disposal can help you not only boost your conversion rates but also understand exactly how and why your audience is taking action.

And if you’re not using those advanced conversion tracking tools or not following the smart tips you’re probably missing out on a lot of revenue.

That’s why we are here with a quick guide just for you guys. So you can get your hands on some of the top-notch conversion tracking tools, tips, and much more…

Conversion tracking tools at a glance

Tool	Description	Pricing
Branded link management & analytics
Replug	All in one branded link management solution, from conversion tracking to link retargeting, A/B testing to custom CTA’s and more.	Pricing starts from $19 / month
Linkly	Linkly simplifies link tracking, allowing users to monitor click activity on specific links. Utilize your own domain to generate custom branded short-links and promote your business with every click, making it an ideal tool for conversion tracking and marketing.	Pricing starts from $29 / month
Sniply	Sniply is a powerful marketing tool that allows users to add custom CTAs to any link they share. With Sniply, you can drive traffic back to your own website or landing pages.	Pricing plan of Sniply starts from $9 / month
Website & product analytics
Usermaven	Best for detailed link analytics and capture UTM parameters, setting up conversion goals, analyzing user journeys, UTM attributions etc. It gives you 100% data ownership, ensuring full control over your analytics data.	Pricing plan starts from $14 / month
Mixpanel	Mixpanel provides powerful conversion tracking tools for businesses, enabling better decision-making and growth monitoring. With Mixpanel, you can track user engagement and compare current trends to past performance, helping you optimize conversions and drive business success.	Pricing starts from $20 / month
Kissmetrics	Kissmetrics provides powerful conversion tracking tools for businesses. With its advanced analytics platform, businesses can track customer behavior across their websites and campaigns, allowing for targeted optimization and increased conversions.	Pricing starts from $25.99 / month
Matomo	Matomo is a comprehensive conversion tracking tool that offers detailed insights into user behavior and website performance.	Pricing starts from 22EUR / month
Social media analytics
ContentStudio	Monitor and analyze performance of your social media channels with multi-channel social analysis.	Pricing starts at $25 /month
Sprinklr	Sprinklr offers advanced conversion tracking featuires to optimize your social media presence. Monitor and enhance performance across platforms for improved engagement and increased conversions.	Pricing starts at $249 per s e at / month

Let’s get going. So if you’re new and don’t know

“What is conversion tracking?”

Conversion tracking is the process of monitoring specific actions users take on your website, app, or elsewhere, signifying that they’ve interacted with your brand in a way that’s valuable to your business.

But conversions go beyond just sales. They bring in a variety of valuable actions, such as:

Purchases (of course!)
Email signups
Phone call initiates
Live chat engagements
Social media engagements
Form submissions (e.g., contact forms, download requests)
App downloads (if you have an app)
And much more…

Importance of conversion tracking

By tracking conversions, you gain valuable insights into how well your marketing campaigns are performing and where you can optimize for better results.

Today, conversion tracking is not just a luxury but a necessity for any business looking to thrive in the competitive online landscape.

According to a study, conversion rate is the 4th most important metric for marketers. These numbers highlight the pivotal role that conversion tracking plays in modern marketing strategies. It’s not just about tracking sales; it’s about understanding customer behavior, optimizing campaigns, and maximizing ROI.

What are the benefits of conversion tracking?

When you start keeping track of your conversions, you open up a world of benefits. Here are some of the best ones:

Improved return on investment (ROI) – By understanding what’s working and what’s not, you can allocate your resources more effectively and maximize your return on investment (ROI).
Making smarter choices with data – Conversion tracking provides you with valuable data that you can use to make data-driven decisions about your marketing strategy. This data can help you identify trends, understand your target audience better, and create more effective marketing campaigns.
Fine-tuning your website and landing pages – Identify areas on your website or landing pages that are hindering conversions.
List out top content – You can use conversion tracking data to see which pieces of content are most effective at driving conversions. This information can be used to create more content that is likely to convert visitors into leads or customers.
Seeing which campaigns do the most – See which campaigns (paid ads, social media posts, email marketing) are driving the most conversions, allowing you to focus your budget and efforts on the most successful ones.
Gain customer insights – Conversion tracking data can reveal valuable insights into your customer behavior, helping you tailor your marketing messages and offerings to better meet their needs.
Smarter budget allocation – With conversion data in hand, you can allocate your marketing budget more effectively. You can invest more in the channels that are driving the most conversions and less in the channels that are not performing well.

Best conversion tracking tools

1. Replug

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Replug is a complete link management platform that allows brands to track a multitude of URL parameters such as clicks, conversions, and unique visitors to make informed decisions on doubling down on profitable streams.

With this conversion rate optimization tool, you can set goals for your campaigns to track and analyze how many conversions you have achieved for certain campaigns. Examine traffic parameters such as device type, browser, country, and IP to create targeted campaigns.

In easier words, Replug’s click analytics help you track where users click on your website or within links you’ve shortened. This provides insights into user behavior, such as which buttons or CTAs (calls to action) are most effective and where users navigate after clicking a link.

Pricing starts from $19 / month

2. Linkly

Linkly is another link management tool for marketers, as the platform provides shortened and branded links. With features like A/B testing and retargeting, it also helps one to optimize link performance. Besides that Linkly does help in conversion tracking. It provides insights into how many clicks on your links lead to desired actions, such as purchases or sign-ups. Depending on your needs, Linkly’s pricing might not be the most competitive. It’s always best to compare pricing plans of different tools before making a decision.

Pricing starts from $29 / month

3. Sniply

Sniply stands out for its unparalleled ability to track and analyze user behavior, empowering marketers to refine their content curation strategies based on genuine audience engagement.

While monitoring click-through rates on your call-to-action (CTA) provides valuable insights into the effectiveness of your content curation efforts, Sniply goes further.

It’s essential to recognize that while Sniply offers robust analytics features, its primary function remains centered around content marketing and enhancing engagement through strategically placed CTAs.

Pricing plan of Sniply starts from $9 / month

4. Usermaven

An affordable yet advanced alternative to Google Analytics. It automatically captures most user actions on your website or app without any developer dependency.

Some of the key metrics you will see on the web analytics dashboard include total visitors, page views, covered events, bounce rate, scroll depth, time spent on the page, top traffic channels/sources, devices, locations, and top-performing keywords, etc.

Besides that with the multi-touch attribution feature, one can even capture UTM parameters (tags used to track campaign performance) and backfill data even if a user signs up later.

Or segment users based on various criteria like demographics or behavior. This lets you analyze conversion rates for specific user groups. You can also visualize conversion funnels to pinpoint drop-off points where users abandon the conversion process.

Pricing plan starts from $14 / month

5. Mixpanel

Now let’s get back to our traditional analytics tools. Just like Usermaven, this powerful analytics platform allows you to track user behavior across platforms and devices.

Mixpanel excels at creating custom funnels and reports, enabling you to analyze the entire conversion journey and identify bottlenecks. By understanding user behavior, you can identify areas for improvement and optimize your product or website to drive engagement and conversions. Other than that the platform offers clear visualizations and insightful reports, which allows you to make data-driven decisions to achieve your marketing goals.

However, keep in mind that setting up and configuring Mixpanel can require some technical knowledge, especially for complex tracking needs.

Pricing starts from $20 / month

6. Kissmetrics

Another user behavior analytics platform with a focus on customer journey analysis, Kissmetrics helps you understand the “why” behind user actions. By analyzing user behavior patterns, you can identify drop-off points to personalize the experience and improve conversion rates.

However, there are some drawbacks to using kissmetrics as well. Take for example the platform lacks a free tier and has a starting price point that might be steep for small businesses or startups.

Besides that when compared to some competitors, the conversion tracking platform platform might have fewer out-of-the-box integrations with other platforms. This might require additional development work for certain setups.

Pricing starts from $25.99 / month

7. Matomo

Matomo prioritizes privacy and data ownership. Unlike some analytics tools, it keeps your website visitor data on your own server, giving you complete control. You can customize what data is collected and avoid relying on third-party servers.

However, this self-hosted approach requires some technical setup compared to hosted solutions. Additionally, the user interface might feel less intuitive for beginners, and some advanced features require paid plans. Despite these drawbacks, Matomo’s focus on privacy and data security makes it a strong choice for businesses prioritizing user data control.

Pricing starts from 22EUR / month

8. ContentStudio

ContentStudio helps you manage your social media campaigns all in one place. This lets you see how different pieces of content are performing within a campaign, which can help you identify what types of content are most effective at bringing in conversions.

Overall, this all-in-one content marketing platform offers built-in conversion tracking functionalities. For example, you might create a campaign to promote a new product launch. By tracking the performance of different social media posts within that campaign in CS you can see which posts are generating the most interest and conversions.

Pricing starts at $25 /month

9. Sprinklr

Sprinkl r is a comprehensive social media management platform used by businesses worldwide. It offers tools for scheduling posts, engaging with audiences, and analyzing performance across various social media channels. Its advanced analytics provide valuable insights into audience behavior and campaign effectiveness, conversion tracking helping brands make data-driven decisions.

Pricing starts at $249 per s e at / month

Best conversion tracking tool

Our top pick as the best conversion tracking tool is a high-end analytics tool known as Usermaven.

Brands can gain a deeper understanding of user behavior throughout the conversion funnel by utilizing Usermaven.

Key features of Usermaven

UTM campaign and event tracking
User journey insights
Advanced segmentation
AI assistant
Pixel white-label
Session recording
Actionable insights
Activity heatmaps
Data retention
Funnel analysis

While if you require a tool that can do more than analytics then Replug should be your first choice.

Book a demo

Schedule a meeting to see how Usermaven can help you grow product-led.

Key features of Replug

Link analytics
Retargeting pixels
A/B testing
Custom CTA
Trackable shortened links
Deep links
Bio links

Book a demo

Kindly choose a slot that suits your schedule from the available options below.

Top tips for effective conversion tracking

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Define clear conversion goals: What actions do you want users to take on your website or app? Be specific and measurable.
Set up conversion tracking correctly: Ensure your tracking code is implemented accurately to capture all conversion data.
Track multiple conversion points: Don’t just focus on sales; track other valuable actions like sign-ups, downloads, or video views.
Segment your data: Analyze your conversion data by different segments (e.g., traffic source, device type) to gain deeper insights.
Regularly review and optimize: Monitor your conversion data and make adjustments to your marketing campaigns and website based on your findings.

As we wrap up, it’s clear that conversion tracking isn’t just a trend—it’s a necessity for businesses aiming to thrive in the digital age. By utilizing the right tools and following smart tips, businesses can gain valuable insights, optimize their marketing efforts, and ultimately drive more revenue.

FAQs about conversion tracking

Why do I need conversion tracking?

Conversion tracking shows how well your marketing efforts drive sales or desired actions (sign-ups, downloads). Optimize campaigns to get more results for your investment.

How do you track customer conversion?

Use website tags, and UTM codes, or track specific actions like purchases or form submissions to see how customers convert.

What is the goal of conversion tracking?

To understand which channels (social media, email) bring in the most valuable customers by tracking conversions.

What is conversion rate tracking?

Conversion rate tracking calculates the percentage of visitors who take a desired action (e.g., buy something).

What is conversion tracking protocol?

Conversion tracking protocols ensure consistent and accurate data collection across different platforms.

How do you keep track of the conversion rate?

Divide the number of conversions by total visitors and multiply by 100% to find your conversion rate.

What is the recommended way to track conversions?

Use conversion tracking tools like Replug for simplified setup, tracking, and analysis of your conversion data.

What is the difference between a micro conversion and a macro conversion?

Micro: Smaller actions like adding items to a cart.

Macro: Bigger goals like completing a purchase or signing up for a service.

Are tracking pixels illegal?

Tracking pixels is not illegal, but respecting user privacy and getting consent for data collection is crucial.

Who uses pixel tracking?

Marketers or product owners use pixel tracking to understand ad performance and website visitor behavior.

What is the difference between tracking pixels and cookies?

Pixel: Tiny image that sends data when loaded, works even with cookie blocking.

Cookie: Small data file stored on the user’s device, privacy concerns exist.

April 30, 2024

How to track emails using UTM parameters?

You’re sending hundreds of emails on a daily basis, getting good open rates, still the conversion rate is less than your expectations. What could be the problem?

The problem is that you don’t know

Which email campaigns are doing the most for your brand?
How do different audience segments respond to your emails?
What is the bounce rate of your email campaigns?
Which emails are getting the highest click-through rate?
Which specific ad or link on a webpage is driving traffic?
Which marketing campaigns are working and which ones aren’t?

But don’t worry, we’ve got your back. The solution?

Add email UTM parameters to your links. They help you keep track of who’s clicking, where they’re coming from, and what’s working best.

If you don’t know “What’s a UTM parameter?” They are special codes you can add to the end of URLs to track visitors.

So, if you’re serious about fine-tuning your email game and getting better results, it’s time to get along with UTMs.

What is a UTM in email?

In simple terms, a UTM parameter in email is a unique tag added to the links within your email marketing campaigns. These tags are added to the end of URLs, providing valuable information to brands about the source, medium, campaign, and more.

Why do i need to use UTM parameters in email campaigns?

The use of email UTM parameters in email campaigns is really important if you want to get in-depth insights. Take for example, if you add such parameters to your email links, you can accurately track metrics such as

Open rates
Total impressions
Click-through rates
Conversion rates
And overall engagement
And much more…

What are the benefits of UTM tracking?

UTM tracking offers several key benefits for email marketers as well as digital marketers.

Identify top-performing content

Let’s say you include a blog post link within your email campaign. UTM parameters can tell you which blog posts generate the most website traffic from your email blasts. This helps you understand what content resonates with your audience and prioritize future content creation efforts.

A/B testing optimization

UTM parameters are instrumental in A/B testing different elements of your email campaigns. You can create multiple email versions with different subject lines, calls to action, or content and use UTM tags to track which version performs better. This allows for data-driven decisions to improve your email marketing strategy.

Measure long-term impact

Know that email UTM tracking allows you to measure the long-term impact of your marketing campaigns. By analyzing UTM data over time, you can see how campaigns influence website traffic and conversions even after the initial email is sent. This helps you understand the full customer lifecycle and optimize campaigns for long-term success.

Measure ROI (Return on investment)

UTM parameters help you track the effectiveness of paid advertising campaigns. You can see which keywords or ad variations drive the most valuable traffic, allowing you to optimize your ad spend for maximum return.

Cross-channel measurement

Email UTM tracking is valuable for campaigns spanning multiple channels. You can track how users interact with your brand across different platforms, like clicking a social media ad and then subscribing to your email list.

Types of UTM parameters for email campaigns

There are so many email UTM parameters you can use to track your email campaigns, but some of them are particularly common:

utm_source	It showcases the exact source within the marketing channel. So, for an email campaign, you might use “newsletter” or a specific campaign name like “welcome-series.”
utm_medium	This one identifies the marketing channel that brought the visitor to your site. In the case of emails, this would always be “email.”
utm_campaign	This is where you can get specific about the exact campaign you’re running. You could use a name for a particular promotion “summer-sale” or a more general term for an ongoing campaign “customer-retention”.
utm_content	Used to differentiate between different versions of the same email, such as A/B testing variations.
utm_term	This parameter is typically used for tracking keywords in paid search campaigns but can also be repurposed for email campaigns to track specific elements like links or calls to action.

How do I set UTM parameters?

One can set up UTM parameters by using any free UTM builder tool. We would recommend Replug, as the tool offers a user-friendly interface where you can easily input your URL and customize the UTM parameters according to your campaign goals.

Fill in the details for the UTM parameters you want to use for a specific link:

Campaign name: Assign a unique name for this particular marketing campaign.
Medium: Specify the marketing channel (always “email” for emails in this case).
Source: Add in the exact source within the channel (e.g., “newsletter,” “welcome-series”).

Content (Optional): Use this to differentiate clicks between different versions of the same link within your email (e.g., button text or a unique identifier).
Term (Optional): Less common for emails, but useful for tracking paid search ads within emails.
Campaign ID: It could be a unique identifier or code associated with the campaign.

Once you’ve entered the desired information, click “Create” to generate your link with the UTM parameters embedded.

Replug – A complete link management solution

A complete link management solution
for marketing professionals & agencies. Try Replug for free

If you want more than just email UTM parameters. You can test out the Replug free trial to check out the complete range of advanced features including retargeting pixels, bio-links, link rotator, A/B testing, link analytics, QR codes, link shortening, and much more…

Here’s how you customize your UTM links with Replug.

After signing up to your Replug account go to the Dashboard.
In the “Create Quick Replug Link” section, Select your campaign
Afterward, add the link to which you want to customize.

In the same block, you’ll see an option labeled “+Add UTM” next to the URL field. Click on it.
A pop-up window will appear, allowing you to either choose a pre-saved UTM parameter set or create a new one.

If creating new UTM parameters, provide the necessary information such as source, medium, campaign, term, and content. Click “Apply” once completed.
Click the “Create” button, and Replug will automatically generate a shortened URL with the added UTM parameters.
Next, if you want to customize the UTM URL, you can do so by clicking the edit icon.

After any edits, simply copy the URL with the UTM parameters and click the “Update” button to save your changes.

And you’re done.

UTM tracking with Usermaven

Usermaven is a fantastic alternative to Google Analytics, providing detailed analytics for your website and app. It relies on UTM parameters to track important data like where your visitors are coming from, which pages they’re entering and exiting, and even their location down to the city level.

Sign up today and get a hold of the top

Channels / Sources
Mediums
Campaigns
Terms
Contents

In the top pages section, monitor both the entry and exit pages to understand your audience’s behavior effectively. Besides that, explore your customer base’s geographical distribution through detailed maps, countries, and city breakdowns. You can also see what devices and browsers most of your audience prefers.

Identify high-performing keywords effortlessly with Usermaven’s keyword tracking feature, displaying total clicks and impressions. Utilize this data to optimize email campaigns and content strategies for maximum traffic.

In easier words, by analyzing such parameters, you can make the most of Usermaven’s features to improve your campaigns and get better results.

Conclusion

Email UTM parameters are super useful for email marketers. They help you track how well your emails are doing, so you can make them even better.

But! Are you using UTMs in your email campaigns?

If you’re not using UTMs yet, it’s a great idea to start now. They’ll help you understand what’s working and what’s not, so you can get awesome results from your campaigns.

Faqs

What is the difference between UTM and GTM?

UTM tags are codes added to URLs for traffic source tracking, while GTM is a platform to manage various tracking codes on your website.

Is it illegal to track emails?

Tracking emails isn’t illegal, but regulations like GDPR limit data collection methods.

Which method is used to track emails?

UTM tracking is one of the most common ways to track email clicks and conversions.

What is email trace?

An email trace shows the path an email takes from sender to recipient, helping diagnose delivery issues.

What is the difference between UTM and GTM?

UTM tags are codes added to URLs for traffic source tracking, while GTM is a platform to manage various tracking codes on your website.

Is it illegal to track emails?

Tracking emails isn’t illegal, but regulations like GDPR limit data collection methods.

Which method is used to track emails?

UTM tracking is one of the most common ways to track email clicks and conversions.

What is email trace?

An email trace shows the path an email takes from sender to recipient, helping diagnose delivery issues.

April 22, 2024

Why is Replug the best Ow.ly alternative?

Ow.ly, a link-shortening tool from the popular platform Hootsuite, has won over many users, but it’s not without its downsides. One big issue is that it’s tied exclusively to Hootsuite. So, if you’re not using Hootsuite for your social media or other tasks, Ow.ly won’t work for you.

That’s why it’s worth exploring ow.ly alternatives that offer more advanced link management features to meet the needs of today’s marketers and businesses.

One top alternative is Replug.

While Ow.ly covers the basics, Replug goes above and beyond with features like detailed analytics, customizable call-to-actions, white-label solutions, bio-links, retargeting pixels, and more.

Let’s take the next step and introduce you to Replug, where you can discover a whole new level of link management capabilities.

Replug

Replug is a comprehensive link management platform offering advanced features like detailed analytics, customizable call-to-actions, and white-label solutions, empowering marketers to optimize their campaigns effectively.

Ow.ly

Ow.ly is a link-shortening tool developed by Hootsuite, a popular social media management platform. It allows users to condense URLs into shorter, more manageable links, primarily for sharing on social media platforms. However, Ow.ly is exclusively tied to Hootsuite and lacks advanced features and flexibility compared to standalone link management alternatives.

Replug vs Ow.ly

A complete link management solution
for marketing professionals & agencies. Try Replug for free

In this comparison, we’ll explore the key differences between Replug and Ow.ly to help you make an informed decision. While both platforms offer link-shortening capabilities, they differ in terms of features, integrations, and flexibility.

Link management capabilities

Let’s start with some of the most important link management feature comparisons to see what works best for your brand.

1. Advanced link shortening

First, we have link shortening, With Replug, users can enjoy advanced link-shortening features that not only condense URLs but also provide detailed analytics and customization options for each shortened link.

Whereas, Ow.ly offers standard link-shortening capabilities without the advanced analytics and customization features found in Replug.

2. Bio-links

Next, we have bio-links where Replug enables users to create bio-links, which serve as a centralized hub for multiple links, making it easier to share content across various platforms from a single location.

Ow.ly lacks the functionality to create bio-links, limiting users to sharing individual shortened links.

3. QR codes

Ow.ly does not offer QR code generation as part of its feature set. But in the case of Replug, users can generate QR codes for shortened links with Replug, making it convenient to share links offline or in print materials.

4. Deep links

Same as the QR codes, deep linking capabilities are not available within Ow.ly. Whereas with Replug marketers can create deep links, which enables direct access to specific sections or content within mobile apps, and enhance user experience and engagement.

5. Custom CTAs (call-to-actions)

When it comes to Replug, brands can use the free CTA generator to create custom call-to-actions associated with their shortened links, allowing for greater control over user interaction and conversion optimization.

Whereas, Hootsuite does offer AI content creation capabilities but still both the platforms lack advanced customization options for call-to-actions.

6. Retargeting pixels

Lastly, we have one of the most amazing features which is retargeting links. Here Ow.ly does not support retargeting pixel integration. However, users can integrate retargeting pixels with Replug’s shortened links, enabling targeted advertising campaigns and audience remarketing efforts.

White-label solution

Neither Ow.ly nor Hootsuite offers white-label boards. However, unlike these platforms, Replug provides an extensive range of branding options, including white-label boards. This feature allows you to create your personalized link management tool, allowing you to…

Replace Replug’s domain with your own for shortened links.
Customize the overall user interface to match your brand aesthetic.
Add your brand name, logo, favicon, title, meta image, description, and domain.
Design reports and emails sent to users with your branding.
Promote your brand with advanced characteristics such as retargeting links, catchy call-to-actions, traffic routing, and more.

Overall white-label service can help you scale up and meet the demands of launching new services without incurring additional costs.

Detailed link analytics comparison

Ow.ly

Being a more well-known service, Ow.ly likely offers a range of features, but in-depth link analytics might not be the main focus. Research-specific analytics offered by the platform include:

Total clicks on the link
Where the clicks came from (e.g., Facebook, Twitter, email)

Overall, keep in mind that Hootsuite is more focused on social media analytics. However, if you’re using Hootsuite, you can add tracking parameters to your Ow.ly links so that you can track them in an analytics tool like Usermaven.

Besides that the platform also allows you to filter your analytics to analyze data for specific brands you’re promoting. Or track the performance of individual marketing campaigns.

So my friends as you can see Replug is the clear winner.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Integrations offered

Replug

Replug offers direct integrations with various social platforms, email marketing tools, social media management tools, and much more.

Whether it’s connecting with popular social media channels like Facebook, Twitter, or LinkedIn, or integrating with leading email marketing tools such as Mailchimp or Constant Contact, Replug allows users to optimize their outreach efforts and drive engagement effectively.

Additionally, Replug’s integrations with social media management tools like ContentStudio, and Social Bee streamline the process of content scheduling, creation, and publishing, as well as social media analytics tracking and much more..

With its comprehensive range of integrations, Replug excels as a solution for link management and marketing optimization.

Ow.ly

Ow.ly, being an integral part of the Hootsuite platform doesn’t have standalone integration capabilities. Instead, to integrate with other tools, users need to connect to Hootsuite itself.

Here are some of the Replug reviews

“Handy Link Management Tool with URL shortener and more”

Says Alan N.

“Very convenient platform to create Branded Links with Marketing & Reporting”

Says Karen S.

Pricing comparison

Now, let’s talk about pricing. When choosing a link management tool, go for the one that meets your needs best. Here’s a quick pricing table for you:

Replug	Ow.ly
Basic = $19 /month	Professional plan = $99 per month
Professional = $49 /month	Team plan = $249 per month
Agency = $79 /month	Custom enterprise plan

Compare Replug’s features, functionality, and pricing against Ow.ly, and you’ll quickly see why it’s the clear winner.

With flexible pricing plans to suit every budget and requirement, Replug ensures that you get the most bang for your buck without compromising on quality or performance.

Conclusion:

Considering the limitations of Ow.ly tied exclusively to Hootsuite, this article clearly explains why Replug is the best Ow.ly alternative. Enjoy advanced link management features, affordable pricing, top-notch customer support, and much more…

Faqs

What are social media management tools, and how do they differ from link management tools?

Social media management tools are platforms that help businesses schedule, publish, monitor, and analyze their social media content across various platforms like Facebook, Twitter, Instagram, and LinkedIn. While link management tools focus specifically on managing URLs and tracking link performance.

What are some key features to look for in link analytics tools?

When selecting a link analytics tool, consider features such as total clicks, click-through rate (CTR), demographics, referring sources, UTM parameters for campaign tracking, time series data, and customizable reports.

What’s the difference between Replug and Ow.ly?

Both Replug and Ow.ly offer link management solutions. Replug focuses on detailed link analytics and integrations with analytics tools, while Ow.ly emphasizes social media scheduling and team collaboration features.

Why is link management important?

Effective link management helps you:

Improve SEO (Search Engine Optimization) ranking
Track the performance of your marketing campaigns
Analyze user behavior and content engagement
Maintain brand consistency
Shorten long URLs for better aesthetics and sharing

April 16, 2024

Why is my QR code blurry & how can I fix it?

QR codes are everywhere these days, taking us to websites, menus, and even hidden discounts. But what happens when the code itself becomes a mystery? A blurry QR code is frustrating for both users and creators.

This is why we came up with this guide to help you create the perfect QR codes for your brand or business. Stick with us.

What is a blurry QR code?

A blurry QR code is a QR code that appears hazy or lacks sharpness, making it difficult for a QR code reader app to scan and interpret the information encoded within it.

Why is the QR code blurry? What’s the solution?

Blurry QR codes can occur because of multiple reasons, some of the following are.

1. Inaccurate QR code size or file format

The size and file format of a QR code plays an important role in its clarity. Enlarging a QR code beyond its optimal size or saving it in a low-resolution format can lead to pixelation and blurriness, making successful scans a problem.

Solution: Generate the QR code at the recommended size using a reputable https://replug.io/qr-code-generator QR code generator. Save it in a high-resolution format like SVG or PNG.

2. Color or contrast concerns

QR codes rely on the stark contrast between dark and light elements to function effectively. Using colors that blend or lack sufficient contrast can result in a blurry appearance, making it difficult for scanning devices to interpret the code accurately.

Solution: Ensure a clear contrast between the foreground (black squares) and background (white space) of the QR code.

https://replug.io/blog/why-is-my-qr-code-not-working

3. Your QR code has expired

One of the primary reasons for encountering a blurry QR code is its expiration. Just like perishable goods, these codes come with an expiry date. If not updated or renewed, the information encoded in the code might become inaccessible, leading to blurry scans.

Solution: Use an advanced QR code generator, that offers continuous monitoring and alerts for potential issues.

4. Too many patterns or images

Adding unnecessary patterns or images to a QR code design might seem aesthetically pleasing, but it can also interfere with its readability. Excessive visual elements can cause distortion and blur, making it challenging for scanning devices to decipher the code.

Solution: Keep QR code designs simple and minimalistic.

https://replug.io/blog/uses-of-qr-codes

5. Broken links in the background

QR codes leading users to broken or non-existent web pages as a result of URL errors or website malfunctions can be a significant issue. These broken links not only frustrate users but also erode trust in QR code campaigns, ultimately leading to subpar user experiences and missed opportunities.

Solution: Check for any broken lines or patterns in the background of the QR code before publishing it.

6. Not testing out your QR code

Before deploying a QR code, it’s a must to test its functionality across various devices and scanning apps. Failure to conduct thorough testing can lead to unforeseen issues, including blurry scans caused by compatibility issues or technical glitches.

Solution: Generate the QR code at the recommended size using a reputable QR code generator. Save it in a high-resolution format like SVG or PNG.

https://replug.io/blog/how-to-make-a-qr-code-for-a-pdf

7. Website compression

If the QR code directs users to a website, website compression techniques can impact the clarity of the code. Compressed images or graphics on the website may not render well when encoded into the QR code, leading to blurriness upon scanning.

Solution: Optimize website content and images to reduce compression effects. Avoid using heavily compressed images or graphics on the website linked to the QR code.

Do’s and don’t when creating QR codes

Do	Don’t
Use a high-resolution format (SVG or PNG)	Use low-resolution images
Ensure proper size for scan distance	Make it too small
Maintain high contrast (black and white)	Use low-contrast colors
Include a call to action (CTA)	Squeeze it in
Test thoroughly on different devices	Resize QR codes excessively
Include a call to action (CTA)	Overdo the customization within the QR code
Provide valuable content behind the QR code	Link to broken websites
Include a logo (optional)	Use complex logos or imagery that affects readability
Allow white space around the QR code	Crowd the QR code with background clutter

https://replug.io/blog/how-to-add-a-qr-code-to-a-flyer

How to avoid QR Code blurriness?

One of the easiest ways to ensure your QR codes are sharp and clear is by using a reliable QR code generator. These online tools allow you to generate high-quality QR codes quickly and effortlessly.

By inputting your desired information and selecting the appropriate settings, you can create QR codes that are optimized for readability and scanability.

Use Replug to create perfect QR codes

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Replug is a QR code generator that goes beyond just creating codes. Here’s how you can create neat QR codes using Replug;

This ensures your online QR codes are clear, scannable, and deliver a smooth user experience.

Here’s how to create QR codes using Replug:

Sign up or sign In:

If you’re a new user, you’ll need to create a free account with Replug. Existing users can simply sign in with their credentials.

Start creating:

Once logged in, you’ll be greeted by the Replug dashboard.

Choose and add your URL

Replug allows you to create QR codes for various purposes. Select the type of content you want to encode in your QR code. This could be a webpage URL, social media profile link, or even a virtual business card.

Customize your QR code link (Optional)

To access your recently generated URL, head to the “Manage” section on the main dashboard and select “Replug Links”.

Find your URL, then click on the three dots (…) at the end and choose “Download QR Code”.

By following these steps, you can create clear, scannable, and potentially trackable QR codes using Replug.

‘Replug is your ultimate solution to create non-blurry, high-resolution QR Codes’

5 perks of creating QR Codes with Replug

1. Dynamic QR codes

Unlike static QR codes that hold fixed information, Replug allows you to create dynamic QR codes. This means you can update the URL or data linked to the QR code even after it’s printed or deployed.

2. Scan tracking and analytics

Replug offers scan tracking and analytics, allowing you to see how many times your QR code has been scanned, where the scans originated from (geolocation), and even what type of device was used. This valuable data can help you understand your audience and optimize your QR code campaigns.

3. Unlimited scans

QR codes created with Replug have no scan limitations. They can be scanned infinitely throughout their lifetime.

4. Link management

Replug functions as a link management tool, allowing you to manage all your shortened URLs and QR codes in one place. This simplifies tracking and analysis across different campaigns.

5. Free to get started

Replug offers a free plan that allows you to create and track a limited number of QR codes. This is a good way to try out the service before committing to a paid plan.

Conclusion:

By understanding the causes of blurry QR codes and following these best practices, you can create clear, scannable codes that deliver a positive user experience. Consider using a QR code generator with advanced features like dynamic codes, scan tracking, and link management for a more effective and data-driven QR code campaign. This will not only ensure crisp codes but also allow you to track user engagement and optimize your campaigns for better results.

FAQs on blurry QR codes

What is a QR Code?

A QR Code (Quick Response Code) is a square-shaped barcode that can be scanned by smartphones and other devices to access information. It can store various types of data, including website URLs, text messages, contact information, social media profiles, and even location data.

What is the best resolution for a QR code?

The best resolution for a QR code depends on its intended use and the size it will be displayed. However, a resolution of 300 DPI (dots per inch) is generally recommended for printed materials to ensure clarity and scannability.

What is a URL QR code?

A URL QR code is a type of QR code that contains a website URL. When scanned, it redirects users to the specified webpage without the need for manual typing or searching.

What should i do if my QR code won’t scan?

There are a few reasons why a QR code might not scan:

The code is blurry or damaged.
The code is too small or too large.
The code is not in focus.
There’s poor lighting.
Your phone’s camera is not working properly.
The QR code is linked to a broken or non-existent website.

April 9, 2024

Top call-to-action tools – Proven CTA tips and tricks
You’re running an e-commerce store with top-notch products, vibrant themes, detailed listings, and genuine reviews. Coupled with high-end SEO and social media marketing campaigns.

Everything seems in place, but your conversion rates need to hit the mark. Then what’s the missing piece? Let us clue you in – it’s the absence of an advanced call-to-action tool!

Using an advanced call-to-action tool can make all the difference by converting your website visitors into paying customers.

With strategic placement and catchy texts, CTAs compel users to take specific actions. Which ultimately helps you in boosting brand revenue potential.

Still confused? Don’t worry guys. In today’s blog, we’re covering everything from the finest CTA tips to the most cutting-edge CTA tools. Let us get you started.

What’s a CTA?

CTA stands for “Call to Action”. It’s an instruction that tells your audience what you want them to do next. These are commonly found in marketing and advertising but can be used anywhere you want to guide users toward a specific action.

What is a good call-to-action example?

A good example of a call-to-action is a clear and simple statement that tells users what to do next. For example, ContentStudio’s CTA “Try it for free” invites users to explore the tool without any commitments.

Best call-to-action tips to use

1. Try to use action verbs

Action verbs are the powerhouse behind persuasive CTAs. They prompt users to take immediate action, driving them toward the desired goal. Incorporate dynamic verbs like “discover,” “explore,” or “get” to instill a sense of urgency and motivation in your audience. Grab attention, Drive action!

Related: A list of persuasive call to action phrases

2. Focus on value

Communicate the value proposition clearly in your CTAs. Highlight the benefits or rewards users will receive by clicking through, whether it’s accessing exclusive content, unlocking special discounts, or gaining valuable insights. The more value users perceive, the more likely they are to act.

3. Create FOMO

Creating a sense of FOMO (Fear of Missing Out) is a potent tactic to drive action. Hint at limited-time offers, exclusive deals, or upcoming events to instill urgency in your audience. By suggesting that time is running out, you motivate users to act quickly to seize the opportunity.

4. Use fancy graphics and colors

Visual appeal is key to capturing attention and enticing clicks. Incorporate eye-catching graphics, vibrant colors, and captivating imagery to make your CTAs stand out. Choose visuals that align with your brand identity and message while grabbing the user’s attention.

Related: How to create call-to-action that really converts?

5. Catchy shapes or sizes

Experiment with unique shapes or sizes for your CTAs to make them visually appealing and memorable. Whether it’s a bold button, a playful icon, or a custom design element, think outside the box to create CTAs that stand out and invite interaction.

6. Keep the text brief

Keep your CTA text concise and to the point. Avoid overwhelming users with too much information. Instead, focus on conveying your message succinctly, highlighting the key action or benefit users should take.

7. A/B test multiple CTA’s

Don’t settle for the first iteration of your CTAs. Experiment with different variations, including text, design, placement, and color scheme, to identify what resonates best with your audience. A/B testing allows you to optimize your CTAs for maximum effectiveness and drive better results over time.

Top call to action tools to use

1. Replug

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Our top favorite is Replug – a powerful link management platform that allows users to create branded short links, track click data, and retarget audiences across various digital channels.

In terms of CTA generation, Replug enables users to embed call-to-action (CTA) overlays or pop-ups on shared links, directing traffic to desired landing pages or offers.

You can obtain detailed information about your website traffic, including the country, browser, device, and date, giving you precise insights into your audience.

Replug’s CTA generator tool

Generate call-to-actions that drive results!

Try Now!

2. Hubspot CTA

HubSpot’s CTA tool is part of its comprehensive marketing automation platform, designed to help businesses attract, engage, and delight customers. With its CTA tool, users can create visually appealing CTAs that seamlessly integrate with their website or email campaigns.

Moreover, these CTAs are strategically placed to prompt visitors to take desired actions, such as downloading a resource or requesting a demo.

Related: CTA button: Best examples & practices

3. Sniply

Sniply is a unique tool that allows users to add custom messages or CTAs to any web page they share, even if they don’t own the page.

Users can create branded Sniply links that drive traffic back to their own website or landing pages. This CTA generation method leverages shared content to capture leads and drive conversions.

Scalenut

Scalenut is an AI-powered content marketing platform that helps businesses create, distribute, and optimize content at scale.

The platform offers a free CTA generation tool. By understanding user intent and preferences, Scalenut assists in generating CTAs that resonate with target audiences.

Also check out: What makes Replug the best Sniply alternative

Canva

Canva is a versatile design platform that empowers users to create stunning graphics, presentations, and marketing materials with ease.

While not a dedicated CTA tool, Canva provides users with the tools to design eye-catching CTAs that complement their branding and messaging. Users can create custom graphics or templates for CTAs to be used across various digital channels, from social media posts to website banners.

Things to consider when choosing your CTA tool

Here are some of the most important things to consider when choosing your CTA tool.
- Consider your budget: Free options offer good basic functionality, while paid tools might have advanced features like A/B testing or performance analytics.
- Think about your needs: Do you need a simple CTA builder or a tool with AI-powered suggestions? How important is customization for you?
- Read reviews and comparisons: Researching user experiences can help you find a tool that works well for others in your situation.
You may also like: Call To Action best example

What is the best CTA generation tool?

Maximize marketing ROI
by transforming ordinary URLs into
branded short links that convert. Try Replug for free

The best CTA generation tool is no other than Replug. This is because:
- Easy to Use: Replug doesn’t require coding knowledge. Get a free CTA builder specifically designed to craft compelling CTAs with customizable text, buttons, forms, and pop-ups.
- Targeted CTAs: Replug allows you to define your target audience during CTA creation. This ensures the CTAs you build resonate with the specific user group you’re aiming for.
- A/B Testing: Replug integrates A/B testing so you can track CTA performance and see which variations drive the most conversions. This data-driven approach helps you continually optimize your CTAs for maximum impact.
- Retargeting capabilities: It enables users to maximize conversions by embedding CTAs directly within shared links, ensuring targeted audiences are directed to relevant landing pages or offers.
Overall, Replug’s combination of advanced features and ease of use makes it ideal for businesses looking to drive engagement and conversions effectively.

FAQs

What is an example of a call to action in AI?

AI can analyze vast amounts of data to understand user behavior, preferences, and context, allowing businesses to tailor their CTAs for maximum impact.

Some of the common examples include:
- Sign up today
- Download now
- See how it works
- Join now
What is a strong CTA?

A strong CTA combines clarity, relevance, and urgency to compel users to take the desired action. It communicates the value proposition briefly and motivates users to act without hesitation.

What is a call to value instead of a call to action?

A call to value focuses on highlighting the benefits and value proposition offered to the user rather than explicitly instructing them to take action.

What is a secondary call to action?

A secondary call-to-action serves as an alternative action for users who may need more time to be ready to commit to the primary CTA. It provides additional options for engagement, such as downloading a resource, exploring related content, or joining a mailing list, catering to diverse user preferences and behaviors.
April 3, 2024
Best Linktree alternatives to try in 2024
Linktree is the market leader and go-to bio link tool with a user base of 22 million and growing.

But is it the only option for adding multiple links to your social media bio?

Absolutely not! Like every link in bio tool, this well-known tool also comes with make or break points.

Now, note that there’s a whole forest of Linktree alternatives out there, each offering unique features to supercharge your brand visibility.

This guide simplifies your search by comparing top contenders. We’ll break down what they do best, their limitations, and how much they cost. We’ll even help you decide which one fits your needs perfectly.

Let’s get started,

About Linktree?

Linktree is a popular link in bio tool that allows users can create a single landing page with multiple links, allowing them to efficiently direct their audience to various online destinations such as websites, blogs, social media profiles, products, and more.

Related: What does link in bio mean?

Limitations
- Limited customization options overall.
- Dependence on a third-party service poses risks.
- Only allows for a single landing page.
- Analytics features fall short compared to competitors.
Quick look over the pricing plan

Starter Pro Premium
$5USD/month, billed monthly $9 USD per month after, billed monthly $24USD/month, billed monthly

Top Linktree alternatives

1. Replug

Our top Linktree alternative is none other than Replug – a feature-rich link management tool offering advanced features such as bio-link, white-label solutions, deep-link, retargeting pixels, link analytics, custom CTA’s, and so much more…

Moreover, Replug allows for greater customization options within the micropage, so brands can match their branding and style preferences. It’s considered the best Linktree alternative for content creators as it allows you to turn visitors into customers using cross-channel retargeting to those who interact with your bio links. Besides that, you can set up and personalize bio links in no time using the drag-and-drop tool.

Go beyond generic link pages!
Create custom bio links that truly fit your brand
With Replug, you can create bio links that are unique, engaging, and built to convert.
Start free trial

The best part about Replug is that it is easy to use, affordable for businesses of all scissors, and offers top-notch customer support, alongside a 14-day free trial so you can try and test out its high-end features before proceeding to the next step.

Best features
- Create custom bio link pages with advanced options
- Get insights into user behavior with detailed analytics.
- Allows you to add link retargeting pixels.
- Add RSS feed block in your bio links pages
- Create QR codes for your bio links.
- Offers traffic routing to streamline traffic flow.
- Create white-label boards for personalized branding.
- Generate custom CTAs that match your brand identity.
Drawbacks
- No freemium plan is available because of advanced features and bulk customization options.
Reviews & ratings

“User of 3 years, I approve of it!”

Raymond P. (CEO)

“Handy Link Management Tool with URL shortener and more”

Alan N. (Strategic Advisor and Business Coach)

Pricing plan

Basic Professional Agency
$19/ month $49/ month $79/ month

2. Linkin.bio

Another top Linktree alternative is Linkin.bio by Later – a tool specifically tailored for Instagram and TikTok users, enabling them to create a clickable landing page for their bio link.

Moreover, it streamlines the eCommerce journey by enabling customers to shop directly from your posts. Although customization options are somewhat restricted, its alignment with Instagram’s design is ideal for enhancing your Instagram marketing strategy.

Related: Guide to add a link in TikTok bio

Best features
- Offers basic analytics to track link clicks and performance.
- Schedule links to appear or disappear at specific times.
- Easily integrates with various social media platforms.
- Offers collab tools for creators and brands.
Drawbacks
- The pricing seems steep considering the available features.
- Primarily designed for Instagram, functionalities could be a problem for users active on other social media platforms.
- Customer support needs to be improved.
Reviews and ratings

“Later is a good scheduling tool, but still has a few limitations.”

Scott B. (Founder / CEO)

Pricing plan

Starter Growth Advanced Agency
25USD/month 45USD/month 80USD/month 200USD/month

3. Milkshake

Milkshake is a user-friendly platform that allows individuals to create stunning microsites directly from their mobile devices. It caters to influencers, bloggers, and small businesses looking to establish an online presence without putting in much effort.

Best features
- Enjoy mobile-optimized templates.
- Multiple pre-designed templates for quick and easy page creation.
- Easily integrate your social media profiles with your landing page.
- Offers the quick drag-and-drop functionality.
Drawbacks
- As Milkshake focuses on mobile-first design, desktop users might experience some limitations in functionality and layout.
- Fewer customization options.
Reviews & ratings

“It’s just a landing page. I thought when it said “sell more” you could add shoppable features – but no. Just links to other sites. It’s pretty. Not a lot of options like advertised, but it is pretty.

Megan Goos (App user)

Pricing plan

Milkshake is your free Linktree alternative, making it an attractive option for individuals on a budget or those looking to test the platform before committing to a paid plan.

Turn your bio links into click-boosting machines

Drive up to 2× more clicks than plain URLs

Share multiple destinations with one link

Turn every profile visit into traffic

Create bio links free

4. Shorby

Shorby stands out as one of the most advanced yet user-friendly link-in-bio tools available. This Linktree alternative offers a SmartPage builder, which is particularly noteworthy, enabling users to effortlessly craft personalized landing pages

Best features
- Easily create one-page microsites with custom CSS and HTML for personalized content.
- Utilize link retargeting features to engage with targeted audience segments effectively.
- Enable seamless collaboration among multiple users for managing and optimizing bio links.
Drawbacks
- Lack of ready-made templates to speed up the process of page creation.
- Limited analytics data is available, concentrating solely on click-related information.
- The pricing tier may be higher when considering the feature set.
Reviews & ratings

“Create Short Bio – Simple to Use”

Mazlan A.- CEO

Pricing plan

Rocket Pro Agency
$15/ month $29/ month $99/ month

Pallyy

Pally offers exceptional value with its array of features. It enables users to create two unique types of links: one mirroring their Instagram page and another hosting essential URLs relevant to their brand.

Additionally, Pally provides analytical tools to refine your Instagram marketing approach, establishing it as an essential tool for optimizing your social media presence.

Best features
- Offers basic social media scheduling
- Detailed competitor analysis feature
Drawbacks
Allows very limited integration

Lacks some advanced scheduling functionality

More of an Instagram-centric tool
Reviews & ratings

“The clever social media tool”

(Sue C.-Digital & Communications Manager)

Pricing plan

Premium
$18 per month

Campsite.bio

Campsite. bio is another top-notch link tree alternative on our shortlist. It lets you consolidate various links – to your website, social media profiles, portfolio, or online store – into a centralized, mobile-friendly location. Brands can easily personalize the look and feel of your landing page with various themes, fonts, and colors to match your brand identity.

Best features
- Easily integrates with CRMs, e-commerce platforms, and email marketing apps.
- Provides detailed reporting and analytics for thorough performance assessment.
- Unlimited link creation capability to meet all marketing requirements.
- Offers extensive customization options with a variety of templates and design choice
Reviews & ratings

“I love using Campsite for my blog and social channels, I’ve tried some other services but they just didn’t give me the features that I was looking for. Being able to brand my links and add photos is huge. Good stuff!“

Becca Tetzlaff – Product user

Pricing plan

Pro Pro +
$24 USD per month
1 profile $7 USD per month
1 profile

ShortStack

ShortStack is a marketing tool that helps you run engaging contests and promotions. It offers easy creation of landing pages with interactive elements like quizzes or sweepstakes. ShortStack helps collect leads and grow your audience through social media integration and data management.

Best features
- Helps you collect user-generated content
- Offers e-commerce platform integration
- Allows advance analytics
Drawbacks
- Costly pricing plans
- Has a rough learning curve
Reviews & ratings

“Overall good, east to manage contests and winners”

Cassie G. (Senior Technical Product Manager)

Pricing plan

Pro Business
$249/month $99/month

Taplink

Taplink is another amazing Linktree alternative, offering a modern landing page builder for social media. Its powerful customization options, combined with 20 unique content blocks, make Taplink particularly useful for creators, influencers, and small business owners who are looking to stand out and monetize their content.

Taplink is also the only tool on the list that has an AI feature allowing users to create custom landing pages in seconds.

Best features
- Provides a library of 300+ pre-designed themes and professional templates.
- Allows to customize every aspect of a landing page: colors, fonts, shapes, etc.
- Has an AI feature that generates a custom landing page from a business description.
- Lets you add 20 different content blocks, including images, videos, forms, timers, maps, etc.
- Includes a built-in option to sell digital products directly on a Taplink page.
- Supports 50+ payment providers to sell products or collect tips from around the world—without extra fees.
Drawbacks
- Most advanced features are only available in the paid plans.
- No 1-month plan is available, you can only subscribe for 3, 6, or 12 months.
Reviews & ratings

“The perfect landing page solution for my small business.”
Marcos A. (Business owner)

Pricing plan

Basic Pro Business
Free $3/month $6/month

Which is the best Linktree alternative?

Choosing the best Linktree alternative depends on your specific needs and budget. If you’re looking for a comprehensive solution with advanced bio link or overall link management features, Replug is the simple answer for you.

Replug – A complete link management solution for everyone

Branded links, clear calls to action, and beautiful landing pages – Replug makes it easy for anyone to get more out of their links.
- Content creators? Showcase your portfolio on a sleek landing page. Or Turn visitors into customers by cross-channel retargeting for those engaging with your bio links.
- Marketers? Track clicks and understand your audience. Or run A/B tests on different link variations:
- Business owners? Make a great first impression and boost sales. Or capture leads and grow your email list
What else can you do with Replug?

Replug is the best Linktree alternative for business because of its diverse feature set:
- Instead of generic shortened URLs, Replug allows you to create branded links that include your brand name.
- Add CTAs to your shortened links, prompting users to take a specific action after clicking, such as visiting your website, signing up for a newsletter, or making a purchase.
- Effectively distribute traffic across various marketing channels using the link-rotator. Segment the audience based on country, device, browser, OS, IP address, date, and day of the week.
- Utilize advanced analytics features for campaign tracking and optimization to maximize your ROI.
- Offers social media retargeting to reach and retarget your audience across platforms.
- Explore the white-label solution to take full control of your agency’s branding by adding your branded custom domain, logos, interface, and more.
- A/B testing allows you to compare different versions of something (like a shortened link with a CTA or without) to see which performs better.
Conclusion

That was it in today’s article. From Replug’s advanced link management capabilities to Milkshake’s mobile-friendly microsites, there’s a solution to fit every need and budget. Whether you prioritize customization, analytics, or integration with other platforms, there’s a Linktree alternative waiting for you.

FAQs

Why look for a Linktree alternative?

Linktree might limit your design options and free features. Consider alternatives if you need more customization, advanced features, or a platform tailored to your specific needs.

Which is the best Linktree alternative for musicians?

The best Linktree alternative for musicians depends on factors like desired features, budget, and overall goals. A platform like Replug would be the perfect option because of its features tailored to musicians’ needs, such as seamless integration with music streaming services or customizable landing pages for album releases.

Can I customize the appearance of my bio link page?

You can change how your bio link page looks by picking colors, and layouts, and adding pictures or logos.
April 1, 2024

Replug click analytics: The prime solution for turning clicks into conversions

Clicks are valuable, but only if you understand what happens after. It’s time to stop being in the dark and turn those clicks into conversions.

Don’t know how? No worries! Our blog explains the importance of click analytics and how to track your clicks using top link management tools. Gain insights into user behavior and boost conversions effortlessly. Keep reading…

What is click analytics?

Click analytics refers to the process of monitoring and analyzing user clicks on various elements of a website. These elements could include links, buttons, images, or any interactive component users can engage with.

By tracking these clicks, businesses can gain valuable insights into user behavior, such as which pages are most visited, which links are clicked the most, and how users navigate through the website.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

Why use click tracking?

There are tons of reasons why every brand should utilize proper click tracking. Some of the major benefits include the following.

Personalize the user journey

Stop blaming the algorithm. Personalize your customer’s experience by utilizing click analytics.

Tailor your messaging and offers to individual users based on their past clicks and behavior.

Identify high-value clicks

Not all clicks are created equal. Click analytics can help you identify which clicks are most likely to convert into paying customers. This allows you to focus your marketing efforts on the most valuable segments of your audience.

Measure the ROI of your campaigns

Are your marketing campaigns delivering a positive return on investment (ROI)?

Replug-click analytics provides the data you need to measure the effectiveness of your campaigns and make adjustments as needed.

Make data-driven decisions

By analyzing click data, businesses can make informed decisions about their marketing strategies, content optimization, and website design. Understanding which links or calls to actions are most effective allows businesses to allocate resources more efficiently and prioritize initiatives that drive results.

Optimized conversion funnel

Click analytics help identify bottlenecks in the conversion funnel, enabling businesses to optimize the user journey for maximum conversions.

By pinpointing areas where users are dropping off or abandoning the conversion process, businesses can implement targeted strategies to streamline the funnel and increase conversion rates.

Optimize landing pages

Are your landing pages aligned with user expectations?

Replug-click analytics can help you identify areas for improvement on your landing pages. By understanding how users interact with your pages, you can make data-driven changes to improve conversion rates.

The best tool for click analytics: Replug

A plethora of click-tracking or link-tracking tools are available in the market, each with its own set of features and pricing plans. Among the notable players in this space are Replug, PrettyLinks, and many more.

While each of these tools serves the fundamental purpose of tracking clicks and analyzing user behavior, they vary in terms of their capabilities, user interface, and pricing structures.

We would suggest you forget confusing tools, go for Replug as it’s the most simple and powerful.

Replug stands out from other tools by offering an extensive range of advanced features tailored to suit brands of all sizes and industries.

Besides that

Replug offers a free plan to get you started.
Replug integrates with various marketing tools and platforms for a smooth workflow.

Replug: The all-in-one solution

Replug serves as the all-in-one click-tracking solution for marketers. Utilize its link-tracking tool to analyze various key performance indicators (KPIs). Easily set expiry dates for time-sensitive promotions and add passwords for added security, ensuring only authorized users can access your links.

Additionally, Replug allows you to personalize and organize your trackable links effortlessly using tags. This simplifies the management process, making it easier to navigate through your campaigns and track performance effectively. And that’s just scratching the surface of what Replug can do.

Key features of Replug click analytics

Here’s a quick overview of some of the important metrics Replug provides:

Total clicks	Total number of times your link has been clicked.
Unique clicks	The number of individual users who clicked your link.
Conversions	The number of times a desired action was taken (e.g., purchase, signup).
Conversion rate	The percentage of clicks that resulted in a conversion.
Click source	Where the click originated from (e.g., email, social media, website).

Replug’s data can help you identify areas for improvement on your landing pages, personalize your marketing messages, and ultimately turn more clicks into conversions.

1. Click tracking and attribution

Replug tracks where users go after clicking your link.

Did they find the right page? Did they convert?

By accurately attributing clicks to specific marketing initiatives or campaigns, businesses can refine their strategies and allocate resources more efficiently.

2. Conversion rate optimization (CRO)

One of the standout features of Replug click analytics is its focus on conversion rate optimization. By analyzing user behavior and identifying bottlenecks in the conversion funnel, Replug enables businesses to implement targeted strategies to enhance conversion rates and maximize ROI.

3. Real-time data and insights

With Replug click analytics, businesses gain access to real-time data and insights, allowing them to make informed decisions on the fly. Whether it’s tracking the performance of a new marketing campaign or identifying emerging trends in user behavior, Replug equips businesses with the tools they need to stay ahead of the curve.

4. Customizable reports and dashboards

Replug offers customizable reports and dashboards that cater to the unique needs of each business. From high-level overviews to granular insights, businesses can tailor their reporting dashboards to focus on the metrics that matter most to them, facilitating data-driven decision-making at every level.

A complete link management solution
for marketing professionals & agencies. Try Replug for free

How to track clicks and conversions using Replug?

Step 1: Create a Replug account (or sign in):

Step 2: Choose or create a campaign

From the main dashboard, you can either select an existing campaign or create a new one. Campaigns are used to organize and group your tracking URLs.

Step 3: Enter the destination URL

Enter the destination URL that you want to track in the “URL to shorten” section, located below the “Select your campaign” option.

Step 4: Add UTM parameters

On the right side of the “URL to shorten” section, locate the “add UTM” tag and click on it.

Step 5: Select or create UTM parameters

You have the option to either select from saved UTM parameters or create a new set.

If you’re creating a new one, fill in the UTM parameters, including source, medium, campaign name, and other necessary details.

Step 6: Generate the tracking URL

After adding or selecting the UTM parameters, click the “Create” button. Replug will automatically generate a shortened version of your URL with the appended UTM parameters.

Step 7: Customize the tracking URL (optional)

If desired, you can further customize the URL by clicking the edit icon.

Step 8: Copy and update

Copy the generated tracking URL to use in your marketing materials.

Click the “Update” button to save your changes.

Step 9: Access your tracking URL

To access the newly created tracking URL and monitor its performance, follow these steps:

Go to the main dashboard.
Click on “Manage.”
Select “Replug links.”

And you’re good to go with your trackable links.

Replug Link management solutions

Replug goes beyond just click analytics and acts as a complete link management solution as well. Here’s how:

White label for agencies and resellers: Agencies and resellers can leverage Replug’s white-label functionality. Replug can be branded with your own logo and domain, allowing you to offer click analytics and link management as part of your client services.
Built-in CTA generator: Craft high-performing CTAs directly within Replug. No need for separate tools! Replug suggests clear and actionable CTAs based on your link’s purpose (e.g., “Shop Now,” “Download Here,” “Learn More”).
Link rotator for A/B testing: Want to test different landing pages or offers? Replug’s link rotator automatically distributes clicks among various options. Analyze which one performs best and optimize your campaigns for maximum conversions.
Shortened branded links: Replug allows you to shorten long URLs and brand them with your custom domain. This makes your links look professional and memorable.
Bio-link creation: Replug lets you create bio links, a single landing page containing multiple links to your social media profiles, portfolio, or other relevant content. This is perfect for social media bios where you have limited space.
Retargeting pixels: Replug integrates with retargeting pixels from social media platforms like Facebook and LinkedIn. This allows you to retarget users who clicked your links with relevant ads, increasing the chance of conversions.

All in all, note that click analytics lets you focus your marketing efforts on the right audience, maximizing your return on investment and avoiding wasting your budget on clicks that go nowhere.

That was all in today’s blog. Thank you so much for staying with us till the very end! Visit our website for more information.

FAQs

What’s the difference between conversions and clicks?

Clicks are simply when someone clicks on your link or ad. Conversions are when someone takes a desired action, like buying a product or signing up for a newsletter.

What is a CTR?

CTR stands for Click-Through Rate, a metric showing the percentage of people who see your ad or link and click on it.

How to increase my click-through rate?

Tips to increase CTR:

Use compelling ad copy.
Optimize ad placement.
Utilize relevant keywords.
Test different ad formats.

What is a good CTR?

A “good” CTR depends on your industry and campaign goals. Generally, anything above 1% is considered decent, but some niches can see higher CTRs.

March 20, 2024

Bitly vs Rebrandly vs Replug: Which is the best link management tool?

Today we’re here with another comparison of three of your favorite tools Bitly, Replug, and Rebrandly. As you may know, all these tools provide vast features. But with that, there come some pros and cons as well. That is why we came up with this detailed blog comparing three industry titans: Bitly vs Rebrandly vs Replug, alongside feature explanations, use cases, benefits, and more to help you pick the perfect fit for your needs.

A quick overview

Replug	Bitly	Rebrandly
Replug is an all-star link management tool for marketers with features such as branded link shortening, traffic routing, QR codes, A/B testing, and link retargeting pixels, deep linking, and much more.	Bitly is a URL-shortening service that allows users to create shortened versions of long URLs, making them easier to share, manage, and track. Also, it can be integrated with various platforms, social media tools, and applications.	Rebrandly allows users to create, share, and manage branded links. With Rebrandly, users can also track the performance of their branded links through analytics tools provided by the service.

Here’s a pricing comparison

Pricing Plan Description	Replug	Bitly	Rebrandly
Basic / Essential	$19 /month	$8/month(Only available in annual plan)	$14 /month
Pro / Growth / Professional	$49 /month	$35 /month	$39 /month
Agency / Bulk / Enterprise	$79 /month	$300 /month	$399 /month

Things to look for in your link management tool

Before we get to the feature comparison of Bitly vs Rebrandly vs Replug. Let us give you a quick rundown of some of the major things one should look for in a link management tool.

Customization options: First thing first make sure the tool allows you to customize your shortened links with your own branded domain name, helping to maintain brand consistency and credibility.
Analytics and reporting: Look for advanced analytics features that provide insights into link performance, including metrics such as click-through rates, geographic location of users, and referral sources.
Link tracking: Make sure the tool offers comprehensive link-tracking capabilities, allowing you to monitor the performance of individual links and campaigns in real-time.
Integration capabilities: Choose a tool that easily integrates with other platforms and tools you use, such as social media management tools, CRM systems, or marketing automation platforms.
Link management features: Look for features that streamline link management tasks, such as bulk link creation, link editing, and link expiration settings.
Security: Ensure the tool prioritizes link security, protecting against malicious activities such as link spoofing or phishing attempts.
Pricing and scalability: Consider the pricing plans offered by the tool and whether they align with your budget and scalability needs as your link management requirements grow over time.

Bitly vs Rebrandly vs Replug – Feature analysis

Above we have discussed some of the common things to look for in your link management tools alongside a quick pricing comparison of your favorite tools. Now let’s have a look at the detailed comparison in terms of features.

1. Branded short links

The first and most important feature is branded short links. These are shortened URLs customized with your brand’s domain name, enhancing brand visibility and recognition in every link you share online.

Benefits

Marketers can generate branded URLs to promote each product, enabling consumers to access additional product information and tutorials.
Agencies operating in multiple regions can use URL shorteners with geotargeting capabilities to create region-specific short links.
Companies can create short links to FAQs, troubleshooting guides, or support ticket submission forms. When customers encounter issues or have questions, they can quickly access relevant resources without having to navigate through lengthy URLs.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Yes
Rebrandly	Yes

Verdict: Replug

Each of these tools provides branded short links, yet Replug gains a competitive advantage by offering the flexibility to generate unlimited number of branded links and connect multiple domains within both of its plans.

2. White-label board

A customizable dashboard for showcasing branded short links without mentioning the link management tool provider, perfect for professional presentations, reports, and embedding on websites.

Benefits

Agencies can manage multiple client projects, customize project templates, and showcase their work under their own branding, enhancing client relationships and streamlining project management.
Contributes to significant cost savings, as businesses avoid the expenses associated with developing and maintaining, freeing up resources for other strategic investments.
Develop a white-label board feature within your SaaS platform for clients to collaborate with their teams and external stakeholders.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Does not offer
Rebrandly	Does not offer

Verdict: Replug

Replug stands out with its white-label solution, surpassing Bitly and Rebrandly, both of which lack this feature

3. Advanced link tracking

This is another important feature, as advanced link tracking includes metrics like click-through rates, geographical data, and referral sources, enabling precise monitoring and optimization of marketing campaigns and website traffic.

Benefits

Generate customized reports with key metrics and analytics data to evaluate the effectiveness of your strategies.
Agencies involved in affiliate marketing can utilize branded URLs to track clicks, conversions, and sales generated through affiliate links.
Utilize advanced link tracking to monitor the performance of various marketing campaigns across different channels.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Yes
Rebrandly	Yes

Verdict: Draw

All three platforms provide advanced link tracking, consider attributes like data history and more in your link tracking software to choose one as per your needs.

4. Retargeting pixel

This helps brands track visitor behavior and serve targeted ads to them on other platforms, increasing engagement and conversions by re-engaging interested prospects.

Benefits

Add a retargeting pixel on product pages to track user behavior and target ads to visitors who have shown interest but still need to complete a purchase, increasing conversion rates.
Utilize a retargeting pixel on blog posts or content pages to retarget visitors with related content or offers.
Add this feature to encourage visitors to sign up for newsletters, webinars, or other lead magnets.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Does not offer
Rebrandly	Yes

Verdict: Replug & Rebrandly

Both Replug and Rebrandly stand out by providing retargeting pixels.

5. Deep links

These are URLs that direct users to specific content within mobile apps, enhancing user experience and engagement by minimizing navigation steps.

Benefits

Implement deep links to direct users to specific content or features within a mobile app, enhancing user experience and increasing engagement.
Utilize deep links to drive users directly to product pages or shopping carts within a mobile app, simplifying the purchasing process and reducing friction.
Use deep links to create personalized user journeys based on user preferences or past interactions.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Yes
Rebrandly	Yes

Verdict: Draw

All three of the tools provide deep linking, consider additional features like A/B testing and pricing to make an informed decision.

6. Bio-links

A single link that serves as a micro landing page which includes social media profiles, blog posts, or product pages, providing a centralized hub for all your online content.

Benefits

Content creators, bloggers, and media outlets can curate and showcase their latest articles, videos, podcasts, or other content formats in bio-links,
Empower influencers and social media marketers with shortened URLs that fit character limits in tweets and posts.
Clothing stores can create custom bio-links for promoting their new collection, sale offers, or limited collection details.

Tool	Agency / Enterprise / Premium
Replug	Yes (50 bio links)
Bitly	Yes ( 5 Link-in-bio pages )
Rebrandly	Yes

Verdict: Replug

All three of the tools provide bio-links, though the Replug bio-link tool stands out by providing the most numbers of bio-links in its agency plans.

7. QR codes

Scannable codes that, when scanned with a smartphone camera, redirect users to a specific URL, facilitating easy access to digital content from physical marketing materials and enhancing user engagement in offline environments.

Benefits

Incorporate QR codes on restaurant menus to enable customers to view detailed descriptions, nutritional information, or special offers for menu items.
Display QR codes on event signage or banners to facilitate easy access to event schedules, maps, or registration pages, improving attendee experience and engagement.
Use QR codes generated from shortened links for print materials to go paperless.

Tool	Agency / Enterprise / Premium
Replug	Yes ( Unlimited )
Bitly	Yes ( 200 )
Rebrandly	Yes

Verdict: Bitly

All three platforms provide QR code generation, Though Bitly QR code generator takes the lead by providing branded QR codes.

8. CTA generation

Well-crafted CTAs can help users make decisions by presenting them with clear options and guiding them toward the desired outcome.

Benefits

Encourage users to try out your product or service by including a “Start Your Free Trial” CTA button on your website or landing pages.
Prompt interested prospects to schedule a personalized demo of your product or service with a “Request a Demo” CTA button or form.
Offer exclusive discounts or promotions to email subscribers with a compelling “Claim Your Discount” CTA.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	Does not offer
Rebrandly	Does not offer

Verdict: Replug

Looks like we have a clear winner here. Which is Replug. As both the other competitors do not provide the option to custom create CTA’s.

9. Link rotator

This allows you to direct visitors to multiple landing pages using a single link, implementing predefined filters such as country, time, date, and more for precise traffic distribution tailored to your strategic goals

Benefits

Real estate agents or property managers working for multi-platform property management companies operating globally or locally, like Airbnb management Sydney, can use link rotators to showcase multiple property listings.
Allows brands to capitalize on all potential leads with audience-specific ad and retargeting campaigns.
By implementing filters such as department, job role, or skill level within the link rotator, organizations can create customized learning paths for employees.

Tool	Agency / Enterprise / Premium
Replug	Yes
Bitly	No
Rebrandly	Yes

Verdict: Replug & Rebrandly

While both Replug and Rebrandly offer advanced traffic routing capabilities, Bitly falls short in providing some essential features in comparison.

Who’s the winner?

That was all in today’s blog of Bitly vs Rebrandly vs Replug.

Now is the time for the winner. Considering all the major details Replug stands out as the winner, it’s the ultimate Bitly alternative, offering a wide range of features, affordable pricing, and excellent customer support, making it the top choice for everyone.

Here’s how:

Marketing and optimization tools

Replug caters to marketers by offering features like QR code generation for offline access, A/B testing to identify high-performing links, and retargeting pixel integration for targeted advertising. You can also create deep links for in-app experiences, bio links to consolidate all your connections, and calls to action to drive conversions.

Security and white-labeling

Replug prioritizes link security with features like real-time link scanning, malicious URL blocking, and phishing detection. Additionally, agencies can leverage white-label solutions to manage client links seamlessly under their own branding.

Branded shortening & customization

Replug allows you to create short, memorable links that incorporate your brand name. This enhances brand recognition and trust compared to generic shorteners.

Detailed analytics

Unlike Bitly and Rebrandly, Track the performance of your links with in-depth click data, conversions, and other metrics. Use these insights to optimize your link strategy and maximize results.

FAQs

What is the best URL shortener?

The best URL shorteners of 2024 are none other than Replug. It is the best Rebrahndly alternative. Both in terms of features and pricing.

Is Replug expensive?

No, Replug is not expensive at all. Considering the amount of advanced features it offers the perfect pricing pans for businesses of all tiers.

Does Replug offer a free trial?

Yes, Replug offers a free trial for users to test its features.

What are the benefits of using a branded short link?

Some of the most common benefits of using a branded short link include improved brand visibility and recognition, increased click-through rates, and enhanced trust and credibility with your audience.

March 18, 2024

How to add social media links on one place?

Stop switching between your social accounts to update links. Learn how to add social media links in one place with our detailed blog below. And make it easy for your audience to find and connect with you in one place.

Before getting started let us give you a quick rundown of the following terms.

Microsite vs. landing page vs. website

Feature	Microsite	Landing Page	Website
Purpose	Targeted campaigns, specific events	Single marketing goal or product promotion	Comprehensive online presence, information
Content depth	Limited, focused content	Concise, directed content	Extensive, covering various topics and pages
Navigation	Simple, often single-page	Limited, guided navigation	Multi-page structure with broader navigation
Design	Customized for a specific purpose	Emphasis on conversion and simplicity	Diverse, accommodating various content types
Scope of information	Specific to the campaign or event	Focused on a single offer or message	Covers a wide range of topics and information
SEO implications	May not be as comprehensive	Typically optimized for a specific goal	It can be optimized for various keywords and topics
Interactivity	May include engaging elements	Designed for specific user actions	Can include a variety of interactive features
Updates and changes	Easily updated for specific events	May require updates for new campaigns	Ongoing updates and changes for evolving content
Brand consistency	Maintains consistency for the event	Reflects specific campaign branding	Essential for overall brand identity

What are social media bio links?

Social media bio links or micropages refer to the clickable links within the bio or profile section of a user’s social media account. These social media links in one place provide a way for individuals or businesses to direct their followers to specific external content, websites, or other online destinations. Most social media platforms, such as Instagram, Twitter, and TikTok, have a designated space in the user’s profile where a single link can be added.

Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation

Turn your bio links into click-boosting machines

Drive up to 2× more clicks than plain URLs

Share multiple destinations with one link

Turn every profile visit into traffic

Create bio links free

What’s the best way to create a social bio link?

The best way to create a social media bio link is by using a bio link tool, such tools allow one to custom create “link in bio” or “micropages” from scratch. Besides that, they provide users with templates, design customization options, and analytics to create and track the performance of their bio link pages.

One go-to tool for creating bio links

Choosing the right tool for your business or brand depends on your specific needs and preferences. We recommend selecting a bio link tool with advanced features such as retargeting pixels, click tracking, link rotator, and A/B testing. One excellent option is Replug.

In addition to bio link creation and retargeting pixel integration, Replug offers a vast set of advanced features. You can create custom CTAs, track analytics comprehensively, and much more. Moreover, the interface is remarkably user-friendly, and Replug offers multiple pricing plans to suit different budgets. Whether you’re a small to mid-tier business or a fully-grown enterprise, Replug has you covered.

Also Read: Elevate Your Bio: Smart Links for Music Artists

How to add social media links in one place using Replug?

Here’s how you can add social media links in one place using Replug.

Step 1: Sign up for Replug

Head to Replug’s app and create an account (free plan available).

Step 2: Create a Bio-Link

Go to the “Bio-Links” section of your Replug dashboard.
Click “New bio-link” to start creating.

Step 3: Customize your bio-link

Replug offers various content blocks to choose from.
You can add links, social media icons, text, videos and more.
Customize the appearance with colors, fonts, and images.

Step 4: Add one content widget: Select social icons

In the social icons block, you can add up to 5 of your favorite social media profile links in one place.

Step 5: Publish and connect to your social profile

Once you are done adding the social media icons block, you can select any new block of your choosing or edit your previous block.
And when you complete adding all your favorite content blocks, you can select & move to the next page.

Step 6: Select theme & finalize your bio link

In this step, you edit your bio link slug, select the brand/workspace, add title and subtitles of your bio link page.
You can also connect your own custom domain at this stage as well.

Once you’re happy with your bio-link, publish it.
Copy the link in bio and paste it into your social media bio section.

Additional tips:

Replug offers analytics to track clicks on your bio-link.
Consider using a call to action in your bio to encourage people to click your link.

That was all about adding social media links in one place.

Go beyond generic link pages!

Create custom bio links that truly fit your brand

With Replug, you can create bio links that are unique, engaging, and built to convert.

Start free trial

Different ways to use a bio link page (micro page)

Here are some of the different ways you can utilize a bio link page for your business or brand.

1. Promote your top e-commerce products

Direct users to your latest products or services. Use eye-catching images, compelling descriptions, and call-to-action buttons to entice visitors to explore and make purchases.

2. Increase engagement to your videos

Bio link pages often allow for customization, allowing you to present your videos and music in a visually appealing and engaging manner. You can add descriptions, thumbnails, and other visuals to entice visitors to click on the links and engage with your multimedia content.

Also Read: Elevate Your Bio: Smart Links for Music Artists

3. Share your portfolio

Display your best work or projects in a visually appealing manner. Whether you’re an artist, photographer, designer, or freelancer, a bio link page can serve as a digital portfolio to impress potential clients or employers.

4. Event promotion

Promote upcoming events, webinars, workshops, or gigs. Provide event details, schedules, and registration links to encourage attendance and engagement.

5, Blog or content hub

Another thing you can do while adding social media links in one place is to share links to your blog posts, articles, videos, or podcasts. Keep your audience informed and entertained while driving traffic to your content hub.

Also Read: How to Put a Link in Your Facebook Bio?

6. Newsletter sign-up

Encourage visitors to subscribe to your newsletter or mailing list. Offer incentives such as exclusive content, discounts, or freebies to entice sign-ups.

7. Affiliate marketing

Monetize your bio link page by incorporating affiliate links to products or services relevant to your audience. Earn commissions for every referral or sale generated through your links.

8. Payment gateway

If you sell digital products or offer paid subscriptions, your bio link page can function as a secure payment portal.

Also Read: 10 Best Bio Link Tools For 2024| Reviews & Pricing

Some major benefits of creating a microsite

1. Quick and easy to design	Effortless creation with customizable templates, enabling professional-looking pages in minutes.
2. Effective for promotional campaigns	Centralized platform for showcasing promotional materials, driving traffic, and boosting conversions.
3. Facilitates community-building	Hub for audience engagement, fostering connections, and strengthening brand loyalty.
4. Enhances brand visibility	Consolidates online presence, ensuring easy access and navigation, leading to increased awareness.
5. Drives increased website traffic	Gateway to website or other destinations, effectively directing more visitors and potential customers.
6. Provides analytics and insights	Tracks key metrics to measure campaign effectiveness and optimize strategies for better results.
7. Offers cross-promotion opportunities	Enables collaboration with partners or affiliates to leverage each other’s audiences.
8. Adaptable and flexible	Easily updated to accommodate changes in marketing strategies, promotions, or content priorities.

Whether you’re a small business, influencer, or fully-grown enterprise, bio links provide a versatile platform for promoting products, sharing content, and fostering community engagement. So, stop switching between accounts and start maximizing the potential of your social media presence by adding your links in one place with Replug.

FAQs about social media bio links

Can you make multiple social media accounts?

Yes, you can make multiple social media accounts.

What are social media bio links?

Social media bio links, also known as micropages or link trees, are clickable links within a user’s social media bio or profile section.

What is the biggest social media platform?

The biggest social media platform is Facebook.

Which is the best bio link tool?

One recommended bio link tool is Replug, which offers advanced features like retargeting pixel integration, custom CTAs, comprehensive analytics, a user-friendly interface, and flexible pricing plans suitable for various business sizes.

March 12, 2024

Sr.	White-label tools for agencies
1.	Replug
2.	ContentStudio
3.	SE Ranking
4.	AllClients
5.	Brevo
6.	Weblium
7.	ClickUp
8.	WordPress
9.	Ecwid
10.	Convrrt

Starter	Pro	Premium
$5USD/month, billed monthly	$9 USD per month after, billed monthly	$24USD/month, billed monthly

Basic	Professional	Agency
$19/ month	$49/ month	$79/ month

Starter	Growth	Advanced	Agency
25USD/month	45USD/month	80USD/month	200USD/month

Rocket	Pro	Agency
$15/ month	$29/ month	$99/ month

Pro	Pro +
$24 USD per month 1 profile	$7 USD per month 1 profile

Basic	Pro	Business
Free	$3/month	$6/month

Pro	Business
$249/month	$99/month

Author: Manahil

What is white-label marketing?

How white-labeling works!

What is white-label software?

White-label marketing softwares

What features does a white-labeling tool offer for branding customization?

Consieder Replug for branding & customization

What are the core benefits of using a white-label tool?

1. Faster time-to-market

2. Add your custom branding

3. Save money

4. Focus on core business

Who can benefit from white-label marketing tools?

Marketing agencies and freelancers

Small and medium businesses (SMBs)

Enterprises or e-commerce businesses

Software-as-a-service (SaaS) companies

Web design and development firms

Quick rundown: Best white-label tools to try in 2024

Key factors to consider when choosing your white-label tool:

6 Steps to implement in white-label branding

Is white-labeling right for you?

FAQs on white-label

What is the difference between private-label and white-label branding?

Can any business benefit from white-label branding?

How can I find trustworthy white-label partners?

Is white-labeling suitable for startups?

Conversion tracking tools at a glance

“What is conversion tracking?”

Importance of conversion tracking

What are the benefits of conversion tracking?

Best conversion tracking tools

1. Replug

2. Linkly

3. Sniply

4. Usermaven

5. Mixpanel

6. Kissmetrics

7. Matomo

8. ContentStudio

9. Sprinklr

Best conversion tracking tool

Top tips for effective conversion tracking

FAQs about conversion tracking

Why do I need conversion tracking?

How do you track customer conversion?

What is the goal of conversion tracking?

What is conversion rate tracking?

What is conversion tracking protocol?

How do you keep track of the conversion rate?

What is the recommended way to track conversions?

What is the difference between a micro conversion and a macro conversion?

Are tracking pixels illegal?

Who uses pixel tracking?

What is the difference between tracking pixels and cookies?

What is a UTM in email?

Why do i need to use UTM parameters in email campaigns?

What are the benefits of UTM tracking?

Types of UTM parameters for email campaigns

How do I set UTM parameters?

Replug – A complete link management solution

UTM tracking with Usermaven

Conclusion

Faqs

What is the difference between UTM and GTM?

Is it illegal to track emails?

Which method is used to track emails?

What is email trace?

Replug vs Ow.ly

Link management capabilities

1. Advanced link shortening

2. Bio-links

3. QR codes

4. Deep links

5. Custom CTAs (call-to-actions)

6. Retargeting pixels

White-label solution

Detailed link analytics comparison

Integrations offered

Replug