Author: Manahil

  • 30+ great SaaS tools in the market today

    30+ great SaaS tools in the market today

    SAAS solutions are no longer just a trend; they are a necessity. With top-notch flexibility and power, businesses operate more efficiently than ever before.

    These tools are revolutionizing the way we work, from managing social media to handling complex projects. But with so many options available, how do you choose the best ones for your needs? 

    Don’t worry, fellas! We’ve done the hard work for you. Running a business means we’re always looking for the best tools to help us stay efficient. We’ve tested many tools, considering reviews, costs, and user interfaces, and put together the top 30 essential SaaS tools for any modern business.

    Our top 3 Saas picks of 2024

    ToolsWhy choose them?
    Replug Supercharge your links with this powerful link management toolbox.
    ContentStudioCrush it on social media with this handy scheduler, content curator and automation tool.
    UsermavenGet an in-depth scoop on your audience with privacy friendly Usermaven product insights and web analytics.

    What are SaaS tools?

    SaaS tools are cloud-based web and mobile applications that provide businesses with essential software solutions. 

    Unlike traditional software that requires installation and maintenance, SaaS tools are accessible via the Internet, making them easy to deploy and scale according to business needs. Implementing platforms like Scalo can enhance operational efficiency by streamlining management tasks and improving team collaboration across various business functions. Lastly, It’s also important to keep an eye on how much space iCloud should take to avoid using too much storage and slowing down your computer.

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
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    Best tools for business in 2024

    Following are some of the best SaaS tools for increasing sales.

    Tool Major functionality
    ReplugComplete link management capabilities
    RocketLinkRetargeting pixel integration
    ContentStudioSocial media automation
    FreePikImage library
    TailwindOptimized scheduling
    UsermavenProduct and website analytics
    Google AnalyticsComprehensive data tracking
    HubSpotAll-in-one growth platform
    SalesforceHighly customizable CRM
    ZendeskRobust ticketing system
    Constant ContactCustomizable templates
    MailchimpRobust automation tools
    CampaignerAdvanced automation features
    CanvaExtensive template library
    Adobe Creative CloudIndustry-standard tools
    FigmaReal-time collaboration
    WordPressHighly customizable
    JoomlaVersatile CMS
    DrupalStrong security features
    AhrefsExtensive backlink analysis
    SemrushComprehensive SEO features
    AsanaCustomizable workflows
    BasecampAll-in-one solution
    SlackReal-time messaging
    MirrorFlySecure communication
    ShopifyExtensive app ecosystem
    WixDrag-and-drop builder
    ZoomHigh-quality video and audio
    Google MeetEasy integration with Google Workspace
    QuickBooksComprehensive accounting features
    XeroCloud-based, easy to use
    VenngageAI infographic Creator
    TagembedSocial media aggregator

    You may also like: 13 Best white label marketing tools for agencies in 2024

    Link management tools

    1. Replug

    Replug

    Replug is a fantastic link management tool that makes it easy for brands and digital marketers to handle their important links. 

    Whether you’re sharing on email, social media, at the end of blog articles, through affiliate campaigns, or on landing pages, Replug has you covered. 

    It’s affordable, super easy to use, and even offers a free trial. Plus, it comes with a ton of great features that make managing your links a breeze.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Key features:

    • Retargeting capabilities: Re-engage visitors by targeting them with tailored ads based on their behavior.
    • Create white-label dashboards: Design customizable dashboards under your brand for client presentations.
    • Detailed link analytics: Track every click and engagement detail with comprehensive link analytics.
    • Custom branded URLs: Enhance your brand visibility with personalized, branded short links.
    • Bio-links: Centralize your social media presence with a single link that directs users to your branded landing page.
    • Deep links: Direct users to specific content within apps or websites, bypassing the signup process.
    • A/B testing: Optimize performance by testing different versions of your links to see what works best.
    • Link rotators: Distribute traffic evenly among multiple destinations with automated link rotation.
    • QR codes: Bridge the physical and digital worlds with scannable codes that direct users to your online content.
    • SMS links: Easily share and track links through text messages for improved engagement and accessibility.
    • Custom CTAs: Drive conversions with personalized call-to-action buttons that fit your campaign needs.
    PricingProsCons
    Free trial (up to 14 days) 
    Basic – $19/mo
    Professional – $49/mo
    Agency – $79
    User friendly
    Offers a vast set of features
    Affordable
    No freemium plan available

    2. RocketLink

    RocketLink is designed for marketers to shorten URLs and add retargeting pixels, helping in lead generation and improving ad efficiency.

    PricingProsCons
    Liftoff – $19 / month
    Space – $ 29 / month
    Galaxy – $69 / month
    Retargeting pixel integration
    Custom domain support 
    Higher price point
    Limited support options

    Social media management tools 

    3. ContentStudio

    ContentStudio

    ContentStudio ranks as the premier social media management tool due to its ability to connect with 25 social media platforms and 10 blogging platforms, offering a comprehensive suite of features. Its versatile capabilities, including content discovery, scheduling, detailed analytics, automation, and an AI-powered content generator, make it an excellent choice for complete social media management.

    Key features: 

    • Content discovery: Helps find trending topics and popular content relevant to your audience.
    • Social media automation: Schedules and automatically posts content across multiple social media platforms.
    • Social media content composer: Allows you to create and format engaging social media posts.
    • Content calendar: Organizes and plan your content publishing schedule to ensure consistent posting.
    • Content marketing: Develops and executes strategies to create, distribute, and promote content to attract and engage your target audience.
    • Content research & insights: Provides data and analysis on content performance and audience preferences.
    • Influencer search: Identifies and connects with influencers who align with your brand and target audience.
    • AI-caption generator: Generates creative and relevant captions for social media posts using artificial intelligence.
    PricingProsCons
    Starter – $25/mo
    Pro – $49/mo
    Agency plans $99/mo
    Content discovery and curation
    Automated publishing
    Comprehensive analytics
    Limited integrations

    4. Tailwind

    Tailwind is a social media scheduling tool focused on Pinterest and Instagram, offering features like post scheduling, analytics, and hashtag suggestions.

    PricingProsCons
    Pro – $24.99 /mo
    Advanced -$49.99 /mo
    Max – $99.99 /mo
    Optimized scheduling
    Hashtag recommendations
    Detailed analytics
    Limited to Pinterest and Instagram
    Some features require additional payment

    Digital analytics tools 

    5. Usermaven

    Usermaven - SAAS tool for analytics

    Usermaven is a top-tier, privacy-friendly product and web analytics tool designed for marketers and enterprises of all sizes. It provides comprehensive insights, robust data privacy, and seamless integration with multiple platforms, empowering you to make data-driven decisions with confidence and precision.

    Key features:

    • Automated event tracking: Simplify your workflow with automated tracking of user activities within your app.
    • Multi-touch attribution: Identify the most effective marketing channels driving conversions with precision.
    • Cross-domain tracking: Monitor user journeys seamlessly across multiple websites within your domain.
    • Conversion funnel visualization: Discover where users disengage in your sales process with intuitive funnel visualizations.
    • Custom event tracking: Capture specific user interactions tailored to your business objectives.
    • Feature adoption reports: Gain clear insights into the utilization of new features by your users.
    • Segmentation: Analyze and interpret data for distinct, targeted user groups.
    PricingProsCons
    Pro – $14/mo
    Premium-  $24/mo
    Customize as per the number of events
    User-friendly interface
    Real-time analytics
    Customizable dashboards
    Limited integrations for now

    6. Google Analytics

    As a powerful digital analytics tool, Google Analytics dissects website traffic, uncovering visitor demographics, behavior patterns, and content engagement. By gleaning these insights, you can refine your website to attract your target audience and maximize your online impact.

    PricingProsCons
    Google Analytics 360 starts at US$ 50,000 per year.Comprehensive data tracking
    Integration with Google services
    Free for most features
    The steep learning curve
    Limited customer support

    Customer relationship management tools

    7. HubSpot

    Hubspot- SaaS tool

    HubSpot is an all-in-one growth platform for businesses. It unifies marketing, sales, and customer service tools with a focus on inbound strategies. This means attracting website visitors, converting them into leads, and nurturing them into loyal customers – all within a single platform. Many SaaS development companies leverage HubSpot to streamline their operations, enhance customer relationships, and optimize their marketing efforts.

    PricingProsCons
    Different pricing for each solution. (Visit Website)Multiple features under one platformExpensive advanced plans can be overwhelming for small businesses

    8. Salesforce

    Salesforce is a powerful cloud-based CRM (Customer Relationship Management) platform. It allows businesses to manage leads, contacts, opportunities, and customer relationships all in one place. Also check: Top 10 Salesforce alternatives and competitors, with its various Salesforce clouds tailored to specific business needs.

    PricingProsCons
    Different pricing for each product. (Visit Website)Highly customizable
    Extensive integrations
    Scalable for businesses of all sizes
    High cost
    Steep learning 

    9. Zendesk

    Zendesk - SaaS tool

    Zendesk is a customer service-oriented CRM platform that provides tools for ticketing, live chat, and customer support management. It helps businesses deliver efficient and effective customer service experiences. It allows businesses to deliver efficient, best Knowledge Bases and effective customer service experiences

    PricingProsCons
    Starts at $19Multi-channel support
    Robust ticketing system
    Good for customer service teams
    Expensive
    Requires training to use effectively

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    Email marketing tools

    10. Constant Contact

    Constant Contact is an email marketing platform that offers customizable templates, contact management, and performance tracking. It helps small businesses create and manage effective email campaigns while integrating some of the best market research tools to enhance audience targeting and campaign success.

    PricingProsCons
    Premium – $80/month
    Standard – $35/month
    Lite – $12/month
    User-friendly interface
    Extensive templates
    Good customer support
    Limited automation features
    Price increases with subscribers

    11. Mailchimp 

    Mailchimp - SaaS tool

    Mailchimp is a comprehensive email marketing tool that offers features such as campaign creation, audience segmentation, and detailed analytics. It also integrates with various e-commerce and CRM platforms.

    PricingProsCons
    Starts at $15/monthGenerous free plan
    Easy to use
    Robust automation tools
    Limited support on free plan
    Advanced features require higher tiers

    12. Campaigner

    Campaigner is an email marketing solution that provides advanced automation, segmentation, and reporting tools. It helps businesses create personalized and effective email campaigns to engage their audience.

    PricingProsCons
    Starter – $59/ mo
    Essential – $179/ mo
    eCommerce – $79.95/ mo
    Advanced – $649/ mo
    Advanced automation features
    A/B testing
    Good deliverability rates
    Expensive for small businesses
    Complex interface

    Designing tools 

    13. Canva 

    Canva - SaaS tool for designing

    Canva is a user-friendly graphic design tool that offers a wide range of templates, images, and design elements. It enables users to create professional-quality visuals for digital and print media without needing advanced design skills.

    PricingProsCons
    Canva Free – $ 0
    Canva teams- $5
    Canva pro – $6.50
    User-friendly
    Extensive template library
    Affordable pricing
    Limited features on free plan
    Less powerful for professional designers

    14. Adobe Creative Cloud 

    Adobe Creative Cloud is a suite of professional design software, including Photoshop, Illustrator, and InDesign. It provides powerful tools for photo editing, graphic design, and layout creation, catering to creative professionals.

    PricingProsCons
    Visit website for pricing details.Industry-standard tool
    Comprehensive feature set
    Regular updates
    Expensive
    Steep learning curve

    15. Figma

    Figma -  SaaS tool

    Figma is a collaborative design tool supporting real-time interface design and prototyping collaboration. It allows teams to work together on design projects, making it ideal for UI/UX designers.

    PricingProsCons
    Professional Team$15/full seat/mo
    Organization -$45/full seat/mo
    Enterprise – $75/full seat/mo
    Real-time collaboration
    Browser-based
    Strong prototyping features
    Limited offline functionality
    It can be expensive for large teams

    16. FreePik

    FreePik

    Freepik is a popular online platform that provides a vast library of high-quality graphics, including vector images, AI images, photos, and icons. Freepik is an excellent tool for designers who need quick access to a wide array of graphic resources but may require a premium subscription for those who want to avoid attribution or need exclusive content.

    PricingProsCons
    Free plan available
    Premium plan: Starts at $9.99 per month
    Extensive library
    Strong prototyping features
    Limited exclusivity
    Attribution required

    Content management systems

    17. WordPress

    WordPress is a popular content management system that powers millions of websites. It offers extensive customization through themes and plugins, making it suitable for blogs, business sites, and e-commerce stores.

    PricingProsCons
    Starter – $4Explorer – $8Creator – $25Entrepreneur – $45Highly customizable, extensive plugin ecosystem, free to startIt can be complex for beginners, and requires regular maintenance

    18. Joomla 

    Joomla -   SaaS tool

    Joomla is a flexible CMS that combines ease of use with powerful features. It supports a variety of extensions and templates, making it a versatile choice for different types of websites, from simple blogs to complex portals.

    PricingProsCons
    Visit the website for pricing details.Fast, lightweight and easy to installFewer plugins than WordPress
    Old and unintuitive

    Drupal is a powerful CMS known for its scalability and security. It is ideal for complex, large-scale websites, offering extensive customization and functionality through its modular architecture.

    19. Drupal

    PricingProsCons
    Visit website.Highly flexible
    Strong security features
    Good for complex sites
    Steep learning curve
    Requires technical knowledge

    SEO Tools

    20. Ahrefs 

    Aherefs -   SaaS tool

    Ahrefs is an all-in-one SEO toolset that provides insights into website performance, backlinks, and competitor analysis. It helps users improve their search engine rankings through comprehensive keyword research and site audits.

    PricingProsCons
    Lite – $ 4 
    Standard – $ 249 /mo
    Advanced –  $ 449 /mo
    Enterprise – $ 14,990 /yr
    Extensive analysis
    Powerful keyword research
    Detailed site audits
    Expensive

    21. Semrush 

    Semrush is a leading SEO and marketing tool that offers keyword research, site audits, and competitive analysis. It helps businesses enhance their online visibility and optimize their digital marketing strategies.

    PricingProsCons
    Pro- $139.95/monthly
    Guru- $249 .95/monthly
    Business – $499.95/monthly
    Comprehensive SEO features
    PPC and social media tools
    In-depth analytics
    High cost
    It can be overwhelming for new users

    Project management tools

    22. Asana 

    Asana- Saas tool

    Asana is a project management tool that enables teams to organize, track, and manage their work. An in-depth Asana review highlights features like task assignments, project timelines, and progress tracking, showing how it helps teams stay productive and on schedule.

    PricingProsCons
    Starter US$10.99
    Advanced- US$24.99
    User-friendly
    Customizable workflows
    Limited features on free plan
    It can be expensive for larger teams

    23. Basecamp

    Basecamp is a project management and collaboration tool that centralizes tasks, files, and communication. Its user-friendly interface and integrated tools simplify project workflows and enhance team collaboration.

    PricingProsCons
    Visit website All-in-one solution,
    Flat pricing
    Easy to use
    Lacks advanced features
    It can be overkill for small team
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    Communication and collaboration tools

    24. Krisp.ai

    Krisp.ai is a voice and audio enhancement SaaS. It strips away background noise like barking dogs or busy keyboards, creating crystal-clear audio for webinars, call-center workflows, or recording on the go. It also offers real-time transcription, AI-powered meeting note-taking, summaries, and speaker analytics, all powered locally to preserve privacy. Compatible with Windows, macOS, iOS, Android, and major conferencing apps like Zoom, Teams, and Meet.

    PricingProsCons
    Free plan – $0/mo
    Pro plan – $8/mo
    Teams plan – $10/user/mo
    Enterprise – Custom

    AI noise cancellation
    Transcription
    Meeting notes
    Collaboration features
    centralized billing
    Analytics
    Limited free version

    25. Slack 

    Slack -   SaaS tool

    Slack is a messaging platform designed for team communication and collaboration. It supports channels, direct messaging, file sharing, and integrations with other tools, making it a central hub for workplace communication.

    PricingProsCons
    Pro – $8.75
    $4.38 /mo for 3 months 
    Business plus- $15/mo
    Real-time messaging
    Integrations
    Easy to use
    Limited features on free plan
    It can be distracting

    26. MirrorFly

    MirrorFly is a customizable communication solution offering functionalities such as messaging, voice, and video call. It supports real-time collaboration and integrates with various platforms, enhancing team connectivity.

    PricingProsCons
    Essentials- $399
    Premium- $999
    Highly customizable
    Secure communication
    Supports chat
    Voice, and video
    Custom pricing can be expensive
    Requires technical setup

    E-commerce Tools

    27. Shopify

    Shopify -   SaaS tool

    Shopify is a leading e-commerce platform that allows businesses to create and manage online stores. It offers a range of customizable templates, payment processing, and marketing tools to support e-commerce operations.

    PricingProsCons
    Basic – $25 USD/month
    For small teams- $65USD /month 
    Advanced -$399 USD/month
    Plus- $2,300 USD/month
    User-friendly, extensive app ecosystem, excellent customer supportTransaction fees, can be expensive with add-ons

    28. Wix

    Wix is a website builder that also offers robust e-commerce capabilities. The tool provides customizable templates, drag-and-drop design, and integrated payment options, making it easy to create and manage an online store.

    PricingProsCons
    Light – $17
    Core – $29Business – $36 Business elite – $159
    Drag-and-drop builder, affordable pricing, good for small businessesLimited advanced e-commerce features, c

    Video conferencing tools

    29. Zoom 

    Zoom -   SaaS tool for video conference

    Zoom is a widely-used video conferencing tool that offers high-quality video and audio, screen sharing, and recording capabilities. It supports meetings, webinars, and virtual events, making it ideal for remote communication.

    PricingProsCons
    Visit the website for pricing detailsHigh-quality video and audio, easy to use, extensive featuresSecurity concerns, can be expensive for large teams

    30. Google Meet

    Google Meet is a video conferencing service that integrates with Google Workspace. It provides secure, high-quality video meetings with features like screen sharing, live captions, and real-time collaboration.

    PricingProsCons
    $0 to $18 per month, per user (plus custom-priced Enterprise option)Easy integration with Google Workspace, reliable performance, free for Google usersLimited features compared to Zoom, requires Google account

    Accounting and finance tools

    31. QuickBooks 

    Quickbooks -  SaaS tool

    QuickBooks is an accounting software designed for small to medium-sized businesses. It offers features for invoicing, expense tracking, payroll, and financial reporting, helping businesses manage their finances efficiently.

    PricingProsCons
    Simple Start -$18 /mo
    US $1 for 6 months 

    Essentials – $27 /mo
    US$2 for 6 months
    Plus – $38/moUS$3 for 6 months
    Advanced – $76/mo 
    Comprehensive accounting features, user-friendly interface, good customer supportCan be expensive, and occasional performance issues

    32. Xero

    Xero is a cloud-based accounting software that provides tools for invoicing, bank reconciliation, inventory management, and financial reporting. It is known for its user-friendly interface and integration capabilities.

    PricingProsCons
    Starter: Usually $29Now $14.50 /mo
    Save $87 over 6 months
    Standard: Usually $46Now $23/ mo
    Save $138 over 6 months
    Premium: Usually $62
    Now $31/ mo
    Save $186 over 6 months
    Cloud-based, easy to use, integrates with many appsLimited customer support can be expensive for advanced plans

    33. Venngage

    Venngage is an infographic tool with a huge template library. It has a free AI infographic generator tool that helps to create highly engaging and customizable infographics by just writing an AI prompt in any style or tone.

    Pricing ProsCons
    FreeUser-friendly      Limited features
    Premium PlanAccess to 10,000 templatesSlightly pricey

    34. DesignWiz


    DesignWiz is a simple and affordable tool for businesses and individuals to create professional flyers effortlessly. It offers a user-friendly platform with high-quality templates and customization features.

    Pricing ProsCons

    Basic Free – $0

    Easy-to-use interface

    Advanced features available in the Pro plan

    Pro – $9.99/month

    Wide range of customizable templates

    35. Tagembed

    Tagembed

    Tagembed is a social media aggregator that allows businesses to collect, curate, and embed social media feeds on websites. It supports multiple platforms, helping brands enhance engagement and showcase user-generated content.

    PricingProsCons
    Free Plan Available,Easy integrationReal-time updates take some time
    Basic – $19/month
    Supports multiple social platforms

    Customization options may require technical knowledge.
    Pro – $29/month

    Other commonly used tools 

    • AI Tools
    • Online survey tools
    • HR tools
    • Document management tools
    • Demo booking automation tools 

    How do you buy SAAS tools?

    Here are some important steps you need to keep in mind when buying a SaaS tool.

    • Identify needs & budget: Clearly define the problem you’re trying to solve and the features you need. Set a realistic budget for the tool.
    • Research & shortlist: Explore different SaaS options in your chosen category. Reviews, software comparison websites, and demos from vendors can be helpful.
    • Free trials & demos: Take advantage of free trials and demos offered by most SaaS companies. This lets you test the tool’s functionality and user interface.
    • Read reviews & ratings: Look for user reviews and expert ratings to get insights into the tool’s strengths, weaknesses, and real-world experiences.
    • Negotiate pricing (Optional): For some SaaS, especially with annual Subscriptions, there might be room for negotiation on pricing, especially for larger teams or longer contracts.
    • Consider security & integrations: Make sure the tool offers secure data storage and integrates well with any existing software you use.
    • Training & support: Check if the vendor offers training resources and reliable customer support to help you get the most out of the tool.
    • Start small & scale up: If you’re unsure, start with a basic plan and upgrade as your needs evolve.

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    Conclusion

    Choosing the right SaaS tools can be overwhelming. This blog post has provided an overview of 30 essential tools across various business functions. Remember to carefully evaluate your specific needs, budget, and team size when making your selections. 

    FAQs related to the SaaS tool

    Are SaaS tools secure? 

    Most SaaS providers implement robust security measures, including encryption, regular security audits, and compliance with industry standards. However, it’s essential to review each provider’s security protocols to ensure they meet your requirements.

    How do I choose the right SaaS tool for my business? 

    Identify your specific needs, budget, and team size. Research different options, read reviews, and consider free trials or demos. Evaluate features, pricing, and customer support before making a decision.

    Are there any free SaaS tools available? 

    Yes, many SaaS providers offer free plans or limited free versions of their tools. Some popular options include:

    • Google Analytics
    • Canva
    • Asana
    • Mailchimp
    • Trello

    What are the benefits of using SaaS tools? 

    SaaS tools offer several advantages, including:

    • Cost-effective: No upfront costs, typically subscription-based.
    • Accessibility: Accessible from anywhere with an internet connection.
    • Scalability: Easily adjust plans based on business growth.
    • Automatic updates: Software is regularly updated with new features.

    How can I integrate different SaaS tools? 

    Many SaaS tools offer integrations with other platforms. You can use integration platforms or APIs to connect different tools and streamline workflows. Additionally, some tools offer built-in integration capabilities.

  • How to sign up for the Replug affiliate program?

    How to sign up for the Replug affiliate program?

    You’re creating amazing content every day, but the solid financial rewards just aren’t there. We get it—it’s frustrating to see all that hard work not translating into the income you deserve.

    But what if we tell you that you could turn your passion for sharing great products into a reliable income stream?

    Yes, you heard us right. Say hello to affiliate marketing, where your genuine recommendations can earn you countless commissions.

    In this guide, we’ll cover everything you need to know about affiliate marketing, from the key benefits for brands to marketers. And introduce you to the Replug affiliate program, providing you with a clear, step-by-step process to get started and succeed.

    Ready to turn your content into cash? Let’s get you started!

    What are affiliate programs?

    Affiliate programs are a type of performance-based marketing strategy where businesses reward affiliates (individuals or businesses) for promoting their products or services.

    Affiliates typically earn a commission when a customer clicks their unique affiliate link and completes a desired action, such as making a purchase or signing up for a free trial.

    These programs offer a wealth of advantages for both businesses and affiliates. 

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost ROI with
    branded URLs!

    Enhance your marketing campaigns by creating shareable, trackable, and fully multi-purpose customizable branded URLs.

    Try Replug for free

    Key benefits for businesses 

    Top perks for brands, agencies, companies
    Continuous promotionUnlike one-time ads, affiliates continually promote your products, ensuring consistent visibility and sustained marketing efforts.
    Low cost & riskSpend wisely by paying affiliates only when they bring in sales or leads, keeping your investment low and secure.
    SEO boostGain backlinks from affiliate sites, which can improve your search engine rankings and organic traffic.
    Test out products Affiliates allow you to test new products or marketing strategies with minimal financial risk.
    Rapid market entryAffiliates can help you quickly enter new markets and regions without the need for extensive local marketing campaigns.

    Also read: A Quick Guide on Affiliate Decloaking 

    05 key benefits for marketers

    Top perks for content creators, brand managers & influencers etc
    Monetization opportunityTurn your content into cash by promoting affiliate products and earning commissions on sales through your unique links.
    Increased organic trafficCapture email addresses through affiliate links, creating a valuable asset for future marketing campaigns.
    Content longevityCreate evergreen content with affiliate link that continue to generate income long after they are published.
    Building relationships with brandsDevelop long-term partnerships with brands, opening doors to future collaborations and exclusive deals.
    Passive income streamEnjoy the potential for passive income as well-placed affiliate links continue to generate commissions over time.

    Top 3 affiliate programs of 2024

    1. Replug 

    Replug Affiliate program

    Transform your links into powerful marketing tools with Replug’s affiliate program, offering high commissions and excellent support. 

    Maximize your earnings by promoting a tool that boosts engagement and tracks performance effortlessly.

    2. ContentStudio 

    ContentStudio Affiliate program

    Earn generous commissions by promoting ContentStudio, an all-in-one content marketing and social media management platform. Help businesses streamline their content strategy and social media presence while benefiting from a lucrative affiliate program.

    Also read: Top 10 social media management tools to watch in 2024

    3. Usermaven 

    Usermaven Affiliate program

    Join Usermaven’s affiliate program and capitalize on promoting this top-tier product analytics tool. Earn commissions by helping businesses understand their user behavior and improve their product offerings with comprehensive analytics.

    Also Read: 25 + best affiliate programs to earn money in 2024

    How to sign up for the Replugs affiliate program?

    Step 1: Visit the Replug website

    • Open your web browser and go to the official Replug website: Replug.io.
    • Navigate to the bottom of the homepage and look for the “Affiliate Program” link. This is typically found in the footer or under the “Company” or “Partnership” sections.
    Look for Affiliate Program page

    Or you can also access this link from the resources section of the header menu.

    Resources section affiliate program

    Step 2: Access the affiliate program page

    • Click on the “Affiliate Program” link. You will be redirected to a page with information about the affiliate program, including benefits, commission rates, and sign-up instructions.
    Become a Replug Affiliate
    • Review the details to ensure the program aligns with your goals and expectations.

    Step 3: Register for an Account

    • On the Affiliate Program page, look for the “Sign Up” or “Join Now” button. Click on it to start the registration process.
    • You will be prompted to enter your personal details, which typically include your name, email address, and password.
    Replug Affiliate program- Sign up form

    Step 4: Complete the application form

    • After signing up, you’ll be redirected to the dashboard. 
    Replug Affiliate program dashboard
    • Fill out the application form here with accurate and up-to-date information. 
    Update profile
    • Add in all the necessary information and click “Update”. 
    Replug Affiliate program- form

    Step 5: Access your affiliate dashboard

    • Explore the dashboard to familiarize yourself with available tools, tracking features, and marketing materials.
    • Then, add in the payout method.
    Replug Affiliate program -Payout methods

    Step 8: Track your performance 

    • Track your performance through the affiliate dashboard to monitor clicks, conversions, and commissions earned.
    Track performance

    Related: Affiliate Link Tracking To Optimize Your Earnings

    Step 9: Get paid

    • Replug will handle payments based on their commission structure. Ensure you have set up your payment details correctly in the affiliate dashboard.
    Replug Affiliate program- Payout terms
    • Payments are usually processed on a regular schedule (e.g., monthly). Check the payment terms and conditions for specifics on how and when you will receive your earnings.

    Conclusion

    Signing up for the Replug affiliate program is a straightforward process that can lead to substantial earnings if you effectively promote their services. 

    By following the steps outlined in this guide, you’ll be on your way to becoming a Replug affiliate and earning commissions through your promotional efforts.

    That wraps up our quick guide for today. If you have any questions or need further assistance, don’t hesitate to reach out. Our customer support team is here to help and will get back to you promptly.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free
     

    FAQs related to affiliate programs

    How does the Replug affiliate program work?

    The Replug affiliate program allows you to earn commissions by promoting Replug’s link management and engagement tools. You share your unique affiliate links, and when users sign up or make a purchase through your link, you earn a commission.

    What are the benefits of joining the Replug affiliate program?

    As a Replug affiliate, you gain access to high commissions, excellent support, and a platform that helps you maximize your earnings by boosting engagement and tracking performance effectively.

    Who can join the Replug affiliate program?

    Anyone with an audience, including marketers, content creators, bloggers, and influencers, can join the Replug affiliate program to monetize their content and drive revenue.

    How do I sign up for the Replug affiliate program?

    Visit the Replug website, navigate to the “Affiliate Program” link, and follow the registration steps. You’ll need to fill out an application form and set up your affiliate dashboard.

  • 21 Instagram Story hacks to boost your engagement

    21 Instagram Story hacks to boost your engagement

    As of 2024, Instagram had over 1.4 billion monthly active users. 70% of Instagram users watch stories daily, and 86.6% of Instagram users post stories. That’s a massive number.

    From the introduction of Stories and Reels to the rollout of shopping and creator tools, Instagram has demonstrated a keen understanding of what its users want and need.

    Therefore, we have conducted in-depth research to give you the best list of hacks for Instagram stories that will boost your Instagram engagement and increase your audience. We have divided these 21 hacks into 5 groups to make it easier to understand

    5 types of Instagram story hacks
    Instagram Story Designing Hacks
    Instagram Story Video And Image Hacks
    Instagram Story Management Hacks
    Instagram Story Sticker Hacks
    Creative Instagram Story Hacks

    Instagram story designing hacks

    1. Create story with a patterned backdrop

    If you want your Story posts to be the talk of the town, then it’s time to get funky with your backgrounds. Trust me, the more patterns you throw in there, the more excitement you’ll inject into your stories. 

    Here is an example by Benefitcosmetics:

    Sephora makeup brand instagram story with patterned background.

    Here’s how you can do this:

    1. To share a post from your feed in your stories, simply take a snapshot and crop it so that only the post is visible.
    2. Select “Add post to your Story” from the original feed post by clicking the “share” symbol.
    3. Make the feed post full-screen by increasing its width. Following this procedure, your completed Instagram Story will feature a clickable link to the original post.
    4. Select a picture or pattern from your library as a background.
    5. Next, insert the portion of the screenshot you cut out in Step 1.
    6. Put the story online.

    Set up something eye-catching, but make sure not too flashy to distract your audience from the message you’re trying to convey. 

    2. Create visual art with texts or emojis

    The design of your Instagram Story is like the ultimate fashion statement. It will either make you the trendsetter of the century or leave you looking like a fashion disaster. So, choose wisely, my friends.

    Here’s an example by Starbucks:

    Starbucks instagram story with pastel shades text and font.

    To start typing on your Instagram story:

    • Tap the “Aa” icon on the top-left corner or click anywhere on the screen to activate the text field.
    • Change the text font, adjust the size, or change the color.
    • Apply effects like shadows, outlines, and different background colors to change your text to your brand colors.

    On the other hand, adding emoticons to your Instagram story is a simple and effective method. Take, for example, Rhode, which included a cute strawberry emoji in its story to promote its new product, strawberry gazing lip gloss.

    Rhode makeup brand instagram represeting a product witrh rleevant emojis.

    Here’s how you can do the same: 

    • Tap the “square smiley face icon” To open the emoji selection screen. Or directly add from your keyboard. 
    • Tap on the ones you want to add to your story. 
    • Add multiple emojis to your story by tapping the emoji icon again and selecting additional emojis.
    • Rearrange, resize, and adjust them until you’re satisfied with the composition.

    Also, you can Pinch or expand with two fingers to resize the emoji or text. Or layer emojis, text, and other elements by adding them one after the other. 

    3. Add filters and translucent colors

    With so many tones, color grades, and effects, finding a filter that fits your brand is very easy. Use transparent overlays to add a customized color tint to your images or videos. 

    Just like this Instagram story by Insomiacookies:  

    insomiacookies on instagram shared a story with tinted backdrop.

    Follow these steps to create a catchy overlay:

    • Upload the photo or video to your Story.
    • Open the Story and tap the three dots in the upper right corner. 
    • Select “Draw,” then select the desired font color.
    • To make an overlay, click and hold your finger on the screen until the overlay covers your photo or video.

    Such overlays let you cover up important information or products while alerting users that something is going on, and keep your audience waiting for the big reveal.

    To apply an effect to your Instagram Story. Open your camera and swipe to the end to select “Browse Effects.” Scroll, and you’ll find hundreds of options.

    Interesting read: How to Shorten a Link for Instagram Bio: Step-by-Step Guide

    4. Use the eraser tool for dramatic reveals & cool effects

    If you want to impress your Instagram followers, we have a super cool hack for you. All you need is a little bit of creativity! Use the eraser or doodle feature to create all sorts of cool effects!

    This lets you create Instagram Stories to cover a new story for a dramatic reveal, as shown in the image below. 

    Fellas, you can wow your Instagram followers with this simple hack with some creativity. 

    Instagram story video & image hacks 

    5. Use the boomerang feature

    If you’re an Instagram user, you should use the Boomerang feature on your feed. It’s a quick and fun way to save memories, and easy to do. Just click the camera icon, record a short video, and click “Boomerang.” 

    You’ll get a preview of your video with the boomerang effect in the upper left corner. Click “Save” to save your boomerang as a photo or video. When you post it again, it will play back in reverse.

    Related: 14 Best Instagram Marketing Tools To Use

    6. Add some green screen tech fun

    Now, let’s not sugarcoat this. As your travel options are severely curtailed due to the busy workload, you’ll have to make do with people-watching in Turks and Caicos this summer.

    But, with the help of some cutting-edge green screen technology, you may get your viewers there in no time. And you won’t even need to invest in any special tools. 

    To access Search Filters, open your stories, swipe to the end of the filters, and you see the green screen option.

    Add green screen

    Also, you may use the search bar to look for “green screen” by tapping on that. Many other green-screen effects will be available to you.

    7. Multi-Image stories in one go

    Oh, this feature is super useful when you want to share a story! It’s actually one of the main reasons why people love using Instagram stories. If you upload one story at a time and you have active users, they might lose interest because their experience could become confusing.

    But if you publish multiple snapshots in your story at once, you’ll be able to keep your audience engaged. You can also display Instagram feed on website to showcase your Stories and posts, helping visitors stay connected and boosting overall engagement.

    A multi image Instagram story example.

    Besides that, ensure that you use the correct Instagram story dimensions. The minimum dimension is 1.91:1, and the maximum is 9:16. The recommended aspect ratio is 9:16, with a size of 1080px by 1920px.

    Interesting read: How to Use Instagram Threads: Discover Hidden Gems!

    What else can I do to make my stories more engaging?

    Another way to engage your audience is to create and fill out a template. Then share the same template unfilled, and ask your followers to take a screenshot and fill the template. They will share it on their Instagram stories and increase your account’s visibility.

    The template will, of course, be branded, so your name will already be there, giving you visibility in new circles.

    Also, you will find multiple templates on Canva, ready-made. You can easily edit them too.

    Instagram story management hacks

    8. Schedule your stories in advance

    Everyone knows that consistency is key. In order to maintain engagement levels, it is important to consistently post content. Additionally, this will enable you to prepare your content in advance and plan everything accordingly. This is important because there may be times when you are unavailable to publish a post.

    Additionally, by understanding the peak engagement time on your account, you can strategically schedule your stories to maximize views.

    ContentStudio-Scheduling

    How can stories be scheduled? Instagram does have a scheduling tool called Insta Planner. But that isn’t enough. Instead, we recommend use a highly effective Instagram management tool that takes care of all aspects, including composing posts and monitoring performance.

    9. Use Instagram story analytics

    Instagram’s story analytics provide a comprehensive range of data and insights. They can provide you with valuable insights into the types of stories that were successful and those that were not. 

    Using this method will assist you in developing a content calendar that has a greater impact. Additionally, you have the option to utilize the Instagram analytics tool, which provides a comprehensive analysis of your content strategy.

    To access various engagement metrics in Insights, simply tap on the Content tab. Here, you will find metrics such as reach, impressions, follows, link clicks, and more.

    To check the analytics of a specific story, simply open the story and then swipe up. Next, tap on the bars to access the analytics. This way you can analyse which types of stories work best for you and focus on creating similar content to increase engagement.

    Related read: A Comprehensive Guide to Generate Leads With Social Media

    10. Add & hide mentions & hashtags

    Mention stickers are the best way to tag other users while sharing shoutouts or promoting the partner brand. The mention sticker includes the following features:

    Encouraging your followers to post their own stories in return for a mention, which in turn promotes your event.
    Tag the people appearing at your upcoming events to promote them.
    Mention stickers, on the other hand, can boost the visibility of your stories.
    Location stickers increase the chances of appearing on public feeds and reaching people who do not follow you.
    Location stickers increase the chances of appearing on public feeds and reaching people who do not follow you.
    Countdown stickers are also handy when launching a product or a specific event.

    One way to go about it is to add all the hashtags and mentions on the story and then hit the stickers option. Choose to ‘add a photo from camera’ and layer the image that you want to put up on the base.

    Another way to go about it is to open the text box and add as many hashtags and mentions as you want. Then from the color tool, select the dropper and pick a color from the image to turn the text into. This will camouflage the text in the background.

    Which hashtags to add?

    If you don’t know which hashtags to add, the composer feature in ContentStudio is a lifesaver. You can create a pool of hashtags from which you can pick and choose every time you put something up, or create a pre-set to go with every post.

    Interesting read: Effective Risk Management Strategies to Manage Social Media Risks

    11. Do story hops

    A story hop is an excellent way to keep your audience engaged. It can also be used to bring in more followers. So, what really is a story hop? It is when you collaborate with multiple, similar Instagram accounts and decide on an activity to do together. 

    You can also share their stories on your feed or story. So, just like your followers are likely to hop on to the stories of influencers you referred to, followers from other accounts will reach your stories as well

    Instagram story sticker hacks

    12. Add a link sticker to your story

    Capture the attention of your audience by directing them to a webpage. If you are selling something, make sure to connect your story to the corresponding page.

    Here we spotted Madewell on Instagram doing the same.

    Madewell on instagram shared a story with a captivating CTA stickier.

    However, if you don’t have too many follower then we’d prefer you to add an Instagram bio link in the meantime. It is preferable if you put up branded short links using a tool like Replug, because you can track the link clicks through its built-in UTM builder.

    How to create Shoppable Stories?

    • Create your Instagram Story
    • Go to Stickers
    • Select the product sticker and add the item
    • Customize and match it with your brand.

    How do we add a link to the Instagram story?

    Use the Link sticker to include a link in your Instagram story. Tap on the sticker to be redirected.

    To put on a Link sticker, do the following:

    • Capture or upload content to include in your Insta story.
    • Select the sticker tool from the upper navigation bar.
    • Hit the “Link” sticker to insert your desired link, then tap “Done.”
    • Tap to check color variations after placing the sticker on your narrative, just like the other stickers

    Related: How To Add An Instagram Link In Bio?

    13. Including entertaining GIFs

    Using GIFs on Instagram is like adding a dash of pizzazz to your story. It’s the secret ingredient that can make your viewers go, 

    “Whoa, that’s fancy!” 

    Here we spotted crumble cookies using gifs in its Instagram story.

    Crumble cookies on Instagram shared a story with entertaining gifs.

    Here’s how you can do it:

    • Simply go to the “create mode”
    • Scroll to the GIF tab to add thousands of GIFs. 
    • Use GIFs as the background for your Instagram stories. 
    • Or create GIFs using editing apps like ImgPlay etc.

    14. Ask a question

    It doesn’t matter what kind of business you have. Your audience will always have questions for you, and you can also ask your followers questions. It’s a great way to keep your audience engaged. 

    For instance, you can ask your audience what’s going on questions just like Topgear did: 

    Topgear on instagram shared a story with an engaging question

    To ask a question, click on add story and go to Instagram elements. You’ll find questions there.

    Creative Instagram story hacks

    15. Polls at Play

    Why not try putting up a poll to get people engaged? It’s a great way to get everyone involved! 

    You can make it as easy as just asking your audience what they think about a social issue or a fashion choice. You have endless possibilities!

    • What do you like more? X/Y
    • Do you think this is right? Yes/No
    • Should we launch this next? Yes/No

    These are just some examples of polls you can put up. 

    However, if your business, like Victoria’s Secret, is product-based. You can create a poll asking your audience to choose between two product types.

    Victoria secret on instagram shared a poll story

    16. Add music to your stories

    Let’s all agree that music has an instant impact on the listener. So, when you’re putting up a new story or a post, put up a popular song that people are likely to recognize. 

    This way, a lot of people will keep on watching your stories just for the song, increasing your account engagement.

    Here’s how you can do it: 

    • Open the stickers options and click on music.
    • It will take you to a library of songs you can choose from.

    Here we spotted Astonmartin using an intriguing sound in its highlights. 

    Aston martin story using sound in story

    17. Host a contest or do giveaways

    This is one of the easiest ways to boost engagement. You can host a giveaway in collaboration with someone or on your own. Or do a giveaway of your product or a service voucher. Just make sure that whatever you pick is something your audience will want.

    There are different types of contests. Some ask you to just tag a few of your friends, others require you to ensure your tagged friends follow the account as well. Then some giveaways ask you to answer a question and the best answer wins.

    Though, some giveaways or contests also involve participants sharing your post or story within theirs. This gives an instant boost to your account and deeper penetration into similar audiences.

    18. The shorter, the better

    Here’s another trick to help you quickly skim through stories. So if you summarize what you’re saying in each post, people are more likely to read your whole storyline. Well, the reason is that it actually takes people less time to go through your stories. 

    Just focus on the main point of your story, keeping it short and sweet. Just like this Instagram story by Mcdonalds:

    Mcdonalds shared a instagram story with coincise text.

    Aim for 10-15 words so viewers can read it in 15 seconds. If they have to tap on a story to hold, it’s going to mess with the whole experience. And you don’t want that, do you?

    19. Promote your stories

    Like feed posts, you can promote your stories to reach a bigger audience, too. Since stories are more interactive and relatable, their promotion success rate is greater in getting more followers and engagement than feed posts.

    20. Do an Instagram Live session

    First and foremost, do an Instagram Live to earn the first spot in stories. Second, Instagram notifies all your followers when you go live. Also, live stories are favored by Instagram’s algorithm. Over 82% of people prefer Instagram Live to feed posts.

    There are multiple ways you can go about Instagram Live. For instance, if you are a digital marketer, you can invite another marketing expert so the audience can ask questions. The trick is to call someone relevant to your niche. To further ensure your replay content is optimized for different platforms afterward, consider using a video transcoder to convert the recording into the right formats.

    Just like Alex Cattoni-copyposse did on instagram:

    Alex cattoni-copypoose shared an instagram story with details of her live session with another markter.

    Finally, Instagram Live allows you to build stronger bonds with your followers. Taking all of this into account, Instagram Live has become increasingly popular.

    Related: 7 Powerful Ways to Boost Your Website Traffic Through Social Media

    21. Repost feed posts on Instagram stories

    In contrast to the post feed, where Instagram’s algorithm mostly determines exposure, your followers are more likely to see your story. Because of this, it’s a good idea to promote your feed post within your stories.

    Do it in a way that inspires curiosity and begs the viewer to tap into the story. Just like this Instagram story by Destineecosmeticss:

    destineecosmetics shared a story on instagram showcasing one of it's feed posts.

    An interesting tip to put feed posts up on Instagram stories is to hide what the post is about. 

    FAQs for Instagram Story hacks

    Can I share stories with selected people?

    We don’t always want everyone to see our story. The “Close Friends” option on Instagram allows you to exclude people from your Instagram story. This hack can assist the brand in providing VIP treatment to specific members and groups of customers.

    How do I make my Instagram stories attractive?

    • Take Boomerangs
    • Creative Fonts & Stickers
    • Custom Backgrounds
    • Adding Filters
    • Adding Music
    • Adding GIFs and Memes
    • Create Dramatic Reveals
    • Put Attractive Templates

    Does Instagram notify you when you screenshot a story?

    Instagram does not send screenshot notifications for stories, posts, reels, permanent DMs, or any other content on the app. Instagram will only notify you if someone takes a screenshot of a disappearing photo or video sent in a private DM thread.

  • 9 best product analytics tools: A comparative analysis

    9 best product analytics tools: A comparative analysis

    Mixpanel, Usermaven, Amplitude, Heap, Kissmetrics, and the list of product analytics tools go on…

    Can’t decide where to stop your search? Well, this blog might end your search for the best product analytics tool. We’ve got you covered with comprehensive discussions on all aspects of analytics software.

    To ensure we recommend the best fit for you, we evaluated the product analytics platforms mentioned below through a multi-step process.

    First, we analyzed user reviews and satisfaction scores on G2, a trusted platform for software reviews.  

    We then conducted hands-on testing, exploring features and user interfaces to assess their suitability for different needs and technical skill sets. 

    Finally, we created a detailed feature comparison to identify which tool excelled in areas like automated tracking, funnel analysis, and data visualization

    Key Takeaways:

    • Factors to consider:
      • User interface, budget, scalability, customizable dashboards, free trials, reviews, integrations, and privacy.
    • Top choice: Usermaven
      • Usermaven stands out with its advanced features, ease of use, affordable pricing, and strong data privacy compliance.

    Best product analytics platforms – comparative analysis 

    • Usermaven vs Mixpanel:
      • Usermaven offers AI insights, no-code event tracking, and better data privacy.
    • Usermaven vs Amplitude:
      • Usermaven provides real-time data, personalized support, and affordable pricing.
    • Usermaven vs Heap:
      • Usermaven is beginner-friendly and more affordable, especially for small businesses.
    • Usermaven vs Kissmetrics:
      • Usermaven excels in data retention, advanced features, and customer support.
    • Usermaven vs Pendo:
      • Usermaven offers a broader set of features and focuses on real-time data and AI insights.
    • Usermaven vs Posthog:
      • Usermaven is easier to use and excels in real-time data visualization.
    • Usermaven vs Quantum Metrics:
      • Usermaven offers detailed user journey mapping and other analytics.
    • Usermaven vs Woopra:
      • Usermaven provides AI-powered insights and lower costs, making it accessible for wider team participation.

    8 benefits of using product analytic tools

    The above part was just a drop in the bucket. Now we’ll talk ‘business’. We’ll show you some of the best benefits of using product analytics tools. 

    • By utilizing this product analytics tool, product owners and managers, UX designers, product engineers, and marketers can significantly reduce the time required for their tasks.
    • Real-time data measurement allows for precise ROI calculations.
    • Strengthens the connection with your customers, building a more solid relationship.
    • See where users abandon your product and optimize your funnel to improve conversion rates and increase revenue.
    • Use historical data to predict user behavior and identify potential churn risks. 
    • Gain actionable insights from live data – make data-driven decisions that boost your bottom line. 
    • Try out fresh features and assess feature adoption to pinpoint the most optimal features for your product.
    • Maintain a high user retention rate by taking proactive steps to keep them engaged and happy.

    9 best product analytics tools of 2024

    Tools G2 RatingsLimitations Standout features
    Usermaven 4.9/5Limited features in free-trial Advanced features set overall & provide 100% data control
    Mixpanel 4.6/5No data privacy Custom event tracking & quick reports
    Amplitude 4.5/5 Requires high-end technical expertiseIn-depth behavioral insights & customizable dashboards
    Heap 4.4/5Limited historical data analysis Complete user journey mapping & retroactive analysis
    Kissmetrics 4.1/5Complex integrations processFocus on improving user retention & conversion (funnel reports & cohort analysis)
    Posthog 4.4/5No scalability for large teamsSelf-hosted or cloud-hosted option & full data control
    Pendo 4.4/5Less comprehensive for broader product analytics needsFocus on user onboarding, engagement & collecting user feedback (in-app surveys & walkthroughs)
    Quantum metrics 4.6/5Limited customization options Rapid product iteration with AI focus (automatic error monitoring & journey analysis)
    Woopra 4.5/5Data export limitationsReal-time customer analytics & powerful funnels & journeys

    1. Usermaven – A powerful product analytics tool

    Packed with a multitude of features, Usermaven is the ultimate product analytics platform that surpasses other tools. Get a fast and user-friendly interface, scalable pricing based on events, exceptional customer support, etc., and thank us later.

    And if privacy is your top priority, then this platform is just perfect for you. It excels in this aspect by fully complying with GDPR & CCPA and ensuring the protection of user data.

    What’s in it for you?

    There’s a lot in it for you… Let’s start with the key features.

    • Convenient dashboard

    Gain instant clarity into key metrics with a user-friendly interface, allowing you to focus on what matters most. It pulls together all the key stats, like user acquisition by channel, DAU/MAU, feature usage, most engaged users, and much more.

    • Automated event tracking

    Automated event tracking makes life easier by automatically keeping track of what users are doing in your app. No need to manually set up tracking for every click or page view—it’s all handled for you.  

    • Funnel analysis
    Funnel analysis - Usermaven

    Usermaven’s funnel analysis breaks down the steps your users take to achieve a goal, like making a purchase or signing up. You can get a hold of conversion rate, average time spent, drop-off rate, etc. 

    • Granular attribution analysis
    Attribution analysis - Usermaven

    Multi-touch attribution helps you pinpoint which marketing channels are driving the most conversions. You can analyze data using the following attribution models.

    First touchThis credits the very first channel a user interacted with on their conversion journey.
    Last touchThis assigns credit to the last channel a user interacted with before converting.
    LinearThis acknowledges that users often interact with multiple channels before converting and assigns equal credit across those touchpoints.
    U ShapedThis model gives 40% weightage to the first and last channel involved in conversions during the customer journey.
    Time DecayThis model assigns more weight to touch points closer to the conversion and gradually reduces credit for earlier interactions. 
    First touch non-directThis is just like the first touch attribution model, but it excludes the direct traffic channel if it occurs at the first touch.
    Last touch non-directThis is just like the last touch attribution model, but it excludes the direct traffic channel if it occurs at the last touch.

    You may also like: How to use UTM parameters for traffic attribution?

    • Cohort analysis
    Cohort Analysis - Usermaven

    Compare the behavior of different user groups acquired at different times. This helps you understand user trends and measure the long-term impact of product changes.

    • Feature adoption reports
    feature adoption reports Usermaven

    Feature adoption reports give you a clear picture of how new features are being used. They show you which features are hitting the mark and which ones need tweaking. With these insights, you can make informed decisions about future developments. 

    • Visualize the user journey.
    User Journey - Usermaven

    Visualizing the user journey is like mapping out the path users take through your product. It shows you the common routes they follow and highlights any spots where they might get confused or stuck. 

    Seeing this journey laid out visually helps you understand how users interact with your product and where you can make changes to create a smoother, more enjoyable experience for them.

    You may also like: How to Create a Deep Link for a Seamless User Experience?

    • Retention data
    Usermaven - Data retention

    Retention data tracks how many users continue to use your product over time. It helps you understand the stickiness of your product and identify patterns in user behavior. By analyzing retention rates, you can determine what keeps users coming back and address issues causing churn. 

    • Engagement data
    Usermaven - Product engagement

    Engagement data measures how actively users interact with your product. It includes metrics like session frequency, duration, and feature usage. This information helps you gauge user interest and identify which aspects of your product are most engaging.

    You may also like: How to Measure Social Media Engagement: 12 Crucial Metrics

    • Smart AI insights

    Go beyond basic data with Usermaven’s Maven AI tool, an intelligent data assistant. It provides actionable recommendations to optimize your SaaS analytics. Simply ask questions using natural language, and Maven AI delivers precise answers.

    Product anlaytics
    What else?
    Forget fumbling with multiple tools – Usermaven is your one-stop shop for understanding how users interact with your product and website. See which marketing campaigns bring in the most visitors by tracking UTM parameters. Or set and conversion track goals for key actions like sign-ups, purchases, and downloads, so you know what’s working. Besides that, enjoy features like content tracking, bounce rate, first-party pixel connection, total sessions, total events, heatmaps, audience demographics, referral sources, and mobile vs. Desktop analytics.

    Let’s go through the pricing of Usermaven:

    Pro planStarts at $14 /month (100K events) – Can be upgraded as per the number of events
    Premium plan Starts at 24 /month (100K events)  – Can be upgraded as per the number of events
    Enterprise planCustom – Contact the sales team

     

    Here’s what users say about Usermaven

    “This is one of the best tracking tools out there”David K.CEO
    “Usermaven is 100 times easier than GA4!”Ferdinand M.Founder
    “Uncomplicated Analytics Magic for Real-Time Insights!”Lori V.

    2. Mixpanel

    Best for: Teams who prefer features like custom dashboards, custom event tracking, and quick reports.

    Mixpanel - product analytics tool

    Why choose this product analytics tool?

    Mixpanel helps app creators understand the why of analytics! By tracking how users tap, swipe, and click, Mixpanel exposes what works and what flops and creates a product that your users will love. 

    • Custom event tracking: This allows you to set up custom events within your app to monitor specific user actions.
    • User group targeting: Group users based on their behavior and tailor your app experience to keep them happy.
    • Fast onboarding insights: See how well users navigate that initial app setup. Identify any onboarding roadblocks and smooth the way for new users.
    • Feature adoption reports: Track how users engage with new features. This helps you see what’s working, what flops, and where to improve.

    Remember that Mixpanel may not offer full control over your data privacy and lacks auto-capture event tracking. Moreover, its custom pricing structure, particularly for larger companies, could lead you to explore Mixpanel alternatives.

    User reviews of Mixpanel

    Users think that it’s great for startups:

    “Great for startup product analytics”

    Users think that the tool has data privacy issues.  

    “ The only downside is that there are data privacy concerns”

    Mixpanel vs Usermaven summary

    FeaturesMixpanelUsermaven 
    Product analyticsYes Yes 
    Funnel analysis Yes Yes 
    AI funnel insightsNo Yes 
    100% data controlNo Yes 
    Advance feature analysis Yes Yes 
    Onboarding reports Yes Yes 
    Data retention Up to 6 months 2 years to forever
    No-code event trackingNo Yes 
    Cohort analysis Yes Yes 
    Power users reportNo  Yes 
    User-friendly interfaceYes Yes 
    Live chat supportAdd-on ( with extra fee)Yes 
    Pricing transparency Yes Yes 

      Mixpanel vs Usermaven: Pricing comparison

    MixpanelUsermaven 
    Free plan at $0 with extremely basic featuresYou get a 30-day free trial
    Growth plan starts at $28/ monthPremium plan starts at $24 /month
    Offers custom enterprise plan Offers custom enterprise plan 
    Mixpanel alternative

    3. Amplitude 

    Best for: Large teams and enterprises needing in-depth behavioral insights.

    Amplitude- product analytics tool

    Why choose this product analytics tool?

    Amplitude, an event-based analytics platform founded in 2012, stands out as a premier choice for businesses looking to deeply understand user behavior and optimize their digital products.

    • Customizable dashboards and reports: With Amplitude, users can create customized dashboards and reports that suit their specific needs. The intuitive interface allows for easy visualization of key metrics, making it simple to track performance and share insights with stakeholders.
    • Wide integration capabilities: The platform integrates seamlessly with a variety of other tools and platforms, such as Slack, Salesforce, and Google Analytics. 
    • Pathfinder reports: Pathfinder reports provide detailed insights into user behavior, helping businesses uncover hidden patterns and opportunities for improvement.
    • Retention analysis: By analyzing retention data, product managers can identify which actions or behaviors lead to long-term engagement and customer loyalty.

    User reviews of Amplitude

    “Great tool for understanding user’s experiences”
    Amelia S. (Product Analyst)

    “I like amplitude because it helps to make the dashboard easy and fast”

    Eduard V. (Product Manager)

    Usermaven vs Amplitude summary

    FeaturesAmplitudeUsermaven 
    Product analytics Yes Yes
    User journeysYes Yes 
    Auto-capture events Through plugin Yes 
    On-boarding reports Yes Yes 
    Share dashboards externallyYes Yes 
    Custom events Yes Yes 
    Slipping away user reports No Yes 
    Unsampled data No Yes 
    100% data control No Yes
    Value for money No Yes 
    Live chat support Limited Yes 

     Usermaven vs Amplitude: Pricing comparison

    Amplitude Usermaven 
    Plus from $61/moYou get a 30-day free trial
    Growth plan most likely to start around $995/monthPremium plan starts at $24 /month
    Enterprise plan likely to start at $2,000+/monthFor enterprise plans contact the sales team

    4. Heap

    Best for: Teams looking for a detailed user journey mapping.

    product analytics tool -heap

    Why choose this product analytics tool?

    Heap, a cloud-based data analytics platform known for its high-end feature set and customization capabilities. It provides real-time analytics by tracking every user interaction on the web or app, highlighting the user’s digital journey which businesses can use to improve customer retention. Here are some important points:

    • Complete user behavior visibility: Unlike traditional analytics tools that require predefined event tracking, Heap provides retroactive analysis. This means you can explore and analyze user behavior even if you didn’t set up tracking beforehand.
    • Segmentation and personalization: It enables segmentation based on user attributes and behaviors, empowering you to personalize user experiences and target specific user groups.
    • Collaboration and sharing: Heap facilitates collaboration by allowing team members to easily share insights and reports, fostering a data-driven culture across your organization.

    Despite its strengths, Heap has some notable drawbacks. It has a steep learning curve, limited segmentation capabilities, poor customer support, high pricing, and complex integration processes. These issues may lead businesses to consider alternative analytics tools.

    User reviews of Heap

    “Heap is a great analytics tool”

    Tyler J. (Small-Business-Owner)

    “Great self-service user metrics tool”

    Verified User in Real Estate Mid-Market

    Usermaven vs Heap summary

    FeaturesHeapUsermaven 
    Product analyticsYes Yes 
    100% data control No Yes 
    Feature adoptionYes Yes 
    Funnel analytics Yes Yes 
    Cookie less trackingNo Yes 
    Product engagement reportYes Yes 
    Data retention12 months or more available as an add-on2 years to forever
    Custom channel mapping N/AYes 
    Easy user interface No Yes 
    Retention report Yes Yes 
    Complete data control No Yes 
    Dashboard sharing Yes Yes 
    Dedicated support specialist Yes Yes 

    Usermaven vs Heap: Pricing comparison

    Heap Usermaven 
    Contact sales for exact pricingYou get a 30-day free trial
    Premium plan starts at $24 /month
    For enterprise plans contact the sales team

    5. Kissmetrics

    Best for: Businesses focused on improving user retention and conversion.

    product analytics tool - Kissmetrics

    Why choose this product analytics tool?

    Kissmetrics, another well-known name in the product tool industry, was initially developed by Neil Patel and Hiten Shah, particularly for e-commerce businesses. Kissmetrics offers a range of features including: 

    • Funnel reports: With Kissmetrics, you can create and analyze conversion funnels to track user journeys through various stages of your sales or conversion process.
    • Cohort analysis: It offers powerful cohort analysis capabilities, allowing you to group users based on shared characteristics or behaviors and track how these cohorts perform over time. 
    • Customer lifetime value (LTV) analysis: Kissmetrics helps businesses calculate and analyze the lifetime value of their customers. 
    • Wide integration capabilities: It offers integrations with a wide range of third-party tools and platforms, including CRM systems, email marketing software, and customer support platforms. 

    While Kissmetrics provides many useful features, it comes at a higher price point than some of its competitors. This can be a barrier for small businesses or startups with limited budgets.

    User reviews of Kissmetrics 

    “A metrics and analytics solution to drive growth for any organization”

    Brian E. (Senior Human Resources Generalist)

    “Helped us to increase our conversions”

    Nicholas D. (Marketing Professional)

    Usermaven vs Kissmetrics summary

    FeaturesKissmetricsUsermaven 
    Product analytics Yes Yes 
    Automated event trackingNoYes 
    SegmentationYes Yes 
    Funnel reportsYes Yes 
    Simplified UINo Yes 
    Analytics dashboard Yes Yes 
    Custom reports Yes Coming soon 
    AI funnel insights No Yes 
    Cohort reportsYes Yes
    Affordable pricing No Yes 
    Detailed documentation No Yes 
    Data retention36 Months2 years to forever
    Good customer supportYes Yes 

    Usermaven vs Kissmetrics: Pricing comparison

    Kissmetrics Usermaven 
    Pay as you go plan starts at $25 per month  You get a 30-day free trial
    Silver plan starts at $199/moPremium plan starts at $24 /month
    Gold plan starts at $499/mo  For enterprise plans contact the sales team
    Custom plan

    6. Posthog

    Best for: Teams needing full data control and customization.

    PostHog- product analytics tool

    Why choose this product analytics tool?

    The next on our list is Posthog, an analytics tool that gives a strong challenge to Usermaven as both tools offer a comprehensive suite of features. Posthog is ideal for teams who need in-depth user insights and the ability to run experiments for optimization. Besides that, it also allows integrations with popular marketing and analytics platforms. 

    • Self-hosted or cloud-hosted options: PostHog gives you the flexibility to deploy it either on your infrastructure (self-hosted) or use their cloud-hosted service, depending on your preferences and requirements.
    • Feature flags and A/B testing: It includes feature flags and A/B testing capabilities, allowing you to safely roll out new features and experiment with different variations to optimize user experience and conversions.
    • API and integrations: It provides API and supports integrations with various third-party tools and platforms, allowing you to centralize your data and extend PostHog’s functionality as needed.

    User reviews of PostHog

    “As a young startup founder, Potshog Analytics has helped me improve my product a ton!”

    Tristan M. (CEO, Founder)

    “So much better than Google Analytics”

    Donald L. (FunnelHacker)

    Posthog vs Usermaven: Summary

    FeaturesPostHog Usermaven 
    Product analytics YesYes
    Dashboard YesYes
    Funnel reports YesYes 
    Track custom eventsYes Yes 
    User paths Yes Yes 
    Data retention 1 – 7 years2 years to forever
    Advance segmentation No Yes 
    Customization capabilities No Yes 
    Drag-and-drop functionalitiesNo Yes 
    High-end customer supportNo Yes
    Real-time reportingNo Yes 
    Predictive insightsNo Yes 
    Best for non-technical usersNo Yes 

    Posthog vs Usermaven: Pricing comparison

    Posthog Usermaven 
    Does offer a free trialYou get a 30-day free trial
    Custom pricing onlyPremium plan starts at $24 /month
    Custom pricing onlyFor enterprise plans contact the sales team
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    7. Pendo

    Best for: Teams focused on user onboarding, engagement, and collecting user feedback.

    product analytics tool - Pendo

    Why choose this product analytics tool?

    Pendo offers a well-rounded product analytics suite with a strong focus on user onboarding, engagement, and feature adoption. In easier words, it excels at guiding users through product features with walkthroughs and tooltips and provides insights into feature usage. 

    • In-app surveys: Gather real-time feedback directly from users through customizable in-app surveys. Trigger surveys based on user behavior to collect targeted, relevant feedback.
    • In-app guidance and messaging: Create step-by-step walkthroughs, tooltips, and banners to help users navigate your product. Enhance user experience and reduce support requests with proactive guidance.
    • Feature adoption reports: Understand how users interact with your product’s features through detailed adoption reports. Identify popular features and areas needing improvement or additional guidance.

    User reviews of Pendo

    “Sadly not very customer-centric, multiple product glued together and missing a lot of features”

    Pierre. (Head of Product)

    “Scalable product insights and user guidence”

    Robert R. (Vice President Product)

    Pendo vs Usermaven: Summary

    FeaturesPendo Usermaven 
    Product analytics Yes Yes 
    Feature adoption Yes Yes 
    Auto event tracking Yes Yes 
    Filter by cohortYes Yes 
    Quick and easy to useNo  Yes
    Heatmaps YesYes
    User stickiness metrics YesYes
    Advance reporting capabilities No Yes 
    Custom eventsYes Yes 
    No dependency on engineering resourcesNo Yes 
    Feature overlappingYes No 
    Funnel analysisYesYes 
    Data retention 7 years2 years to forever
    Extensive integration No Yes 
    Value for money No Yes 

    Pendo vs Usermaven: Pricing comparison

    Pendo Usermaven 
    Custom pricing onlyYou get a 30-day free trial
    Premium plan starts at $24 /month
    For enterprise plans contact the sales team

    You may also like: Replug click analytics: The prime solution for turning clicks into conversions

    8. Quantum Metrics

    Best for: Teams focused on rapid product iteration and improvement.

    Quantum Metrics- product analytics tool

    Why choose this product analytics tool?

    Quantum Metrics is a user analytics platform geared towards businesses with a large user base and development teams. It utilizes artificial intelligence to analyze vast amounts of user data, automatically pinpointing areas where users encounter friction or frustration. This focus on automation allows for quick identification of conversion roadblocks and usability issues. 

    Some of its prominent features include:

    • Revenue attribution: Understand how different user groups and behaviors contribute to revenue. 
    • Error monitoring: Automatically detect and monitor errors that users encounter on your site or app. Quickly address and resolve issues to improve user experience and reduce frustration.
    • Journey analysis: Visualize and analyze user journeys to understand the paths users take through your site or app. 
    • Session replay: Watch recordings of user sessions to see exactly how users interact with your site or app. This helps in understanding user behavior and identifying pain points.

    User reviews of Quantum Metrics

    “Gives great insights, but set up is cumbersome”

    Vikas M. (Product Manager)

    “Opportunities for improvement but overall a great experience”

    Verified User in Insurance

    Quantum Metrics vs Usermaven: Summary

    FeaturesQuantum MetricUsermaven 
    Product analytics dashboard YesYes 
    In-depth user journey BasicYes 
    AI insights Yes Yes 
    Detailed documentationNo Yes 
    Behavioral metricsYes Yes 
    Segmentation Yes Yes 
    Customer churn Yes Yes 
    Heatmaps Yes Yes 
    Easy for non-technical users No Yes 
    Advanced reporting capabilities No Yes 
    Affordable pricing plans No Yes 

    Quantum Metrics vs Usermaven: Pricing comparison

    Quantum metrics Usermaven 
    Custom pricing onlyYou get a 30-day free trial
    Premium plan starts at $24 /month
    For enterprise plans contact the sales team
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    9. Woopra

    Best for: Organizations seeking to analyze user behavior across all digital channels to optimize customer experiences and drive growth.

    Woopra- product analytics tool

    Why choose this product analytics tool?

    Lastly, we have Woopra renowned for its real-time customer analytics, enabling businesses to track and analyze user behavior as it happens.

    • Real-time reporting: Get insights into user behavior as it happens. This allows you to identify and address any issues immediately, optimizing your product for maximum impact.
    • Powerful funnels & journeys: Identify drop-off points within your sales or onboarding funnels. Woopra’s journey mapping helps you visualize the complete customer path and identify areas for improvement.

    However, Usermaven provides so much more alongside AI-powered insights, and potentially lower cost (depending on usage) could be advantageous for businesses seeking a comprehensive analytics platform that doesn’t require constant monitoring.

    Woopra vs Usermaven: Summary

    FeaturesWoopraUsermaven 
    Product analytics dashboardYes Yes 
    Custom event tracking  Yes Yes 
    Funnel reportingYes Yes 
    Cookieless tracking No Yes 
    HeatmapsNo Yes 
    Attribution reportsYes Yes 
    User journey trackingYes Yes 
    Customization capabilities No Yes 
    Cohort analysis Yes Yes 
    Real-time reporting Yes Yes 
    Easy to use No Yes 
    Data retention 2 years to forever 24+ Months
    Affordable pricing plans No Yes 

    User reviews of Woopra 

    “Very useful insight”

    Verified User in Professional Training & Coaching

    “Very strong CDP platform that could help our company have more critical market insight”

    Verified User in Media Production

      Woopra vs Usermaven: Pricing comparison

    WoopraUsermaven 
    The core plan is freeYou get a 30-day free trial
    Pro plan $ 999/ monthPremium plan starts at $24 /month
    For enterprise plans contact the sales teamFor enterprise plans contact the sales team

    Also read: 20 SaaS product metrics to track for success

    What is the best product analytics platform?

    You might have heard that there isn’t one “best” product analytics platform since the perfect choice varies depending on your requirements and priorities. 

    However, we don’t think the same. Through extensive research and testing of analytics tools, we have concluded that Usermaven (a digital analytics tool offering website and product data) is undoubtedly a top choice among other analytics software.

    Product analytics tool

    Must-have factors to look out for in product analytics tools

    With a wide range of product analytics tools available, choosing the right one can be overwhelming. A well-structured product management checklist can help simplify this decision by outlining essential features and requirements. Here are some of the most important things to keep in mind.

    Key factors to consider Description 
    User interface Opt for an intuitive interface that makes it easy to explore and understand your data. A user-friendly design streamlines decision-making and analysis.
    Budget and scalability Consider your budget and growth plans. Choose a tool with transparent pricing and scalable features that can grow with your business needs.
    Customizable dashboards Find a tool that lets you create dashboards tailored to your specific metrics and reporting needs. This way, you can focus on what matters most to your business.
    Free trails or demos Take advantage of free trial periods to test the tool’s functionalities firsthand. Free trials allow you to assess compatibility with your business needs and evaluate ease of use before making a commitment.
    Reviews and ratings Research user reviews and expert ratings to gauge the tool’s performance, reliability, and customer support. Insights from other users provide valuable perspectives on real-world usability and satisfaction.
    Integrations Make sure the tool integrates smoothly with other platforms you use, such as CRM or marketing automation software.
    Privacy focusedPrioritize tools that uphold robust data privacy and security measures. Look for compliance with industry standards (e.g., GDPR, CCPA) to safeguard sensitive information and build trust with users.

    Conclusion 

    So grab a coffee, ditch the stress, and let’s find your analytics bestie!

    As this comprehensive guide cuts through the confusion to reveal the ultimate solution for your needs. We’ve meticulously analyzed and compared top contenders, and guess what? There’s a clear winner!

    Usermaven stands out for its comprehensive features, ease of use, and affordability. Its advanced analytics, AI-powered insights, and strong data privacy compliance make it an excellent choice for businesses of all sizes. 

    Whether you’re a startup or a large enterprise, investing in a tool like Usermaven can greatly enhance your ability to make informed decisions.

    Here are a few more that didn’t make the top list but are worth your consideration as an analytics tool.

    • GA4
    • Hotjar
    • FullStory
    • Indicative
    • Userpilot 
    • LogRocket 
    • Simple analytics 
    • Baremetrics

    FAQs related to product analytics

    What are product analytics tools & how do they work?

    Product analytics tools are used to collect, analyze, and visually represent data associated with a product. In simple words, product teams and marketers can see how users interact with their digital products. 

    Your product analytics tool should answer these questions.

    • What are the most common user flows within the product? 
    • Which features are users engaging with the most?
    • Are there any features with low usage that could be improved or removed?
    • At what points do users most commonly disengage or abandon their tasks within the product?

    And much more because the possibilities for analysis are endless.

    What are product metrics?

    Product metrics are quantifiable data points that measure various aspects of a product’s performance, usage, and user behavior.

    Who uses product analytics tools?

    Product managers, UX designers, marketers, and data analysts commonly use product analytics tools. These tools help them make informed decisions based on user behavior and product performance data.

    How user-friendly are product analytics tools for non-technical users?

    Many product analytics tools offer intuitive interfaces and no-code features, making them accessible to non-technical users. User-friendly designs and AI assistants further simplify data analysis for broader team participation.

    How do these tools handle data privacy and GDPR compliance?

    Product analytics tools typically include features to ensure data privacy and GDPR compliance, such as data anonymization, user consent management, and secure data storage. They often provide documentation and support to help businesses maintain compliance.

    Can these tools track user engagement across different devices?

    Yes, many SaaS analytics platforms, can track user engagement across multiple devices. They provide a unified view of user interactions to help businesses understand cross-device behavior.

    When to invest in a product analytics tool?

    Invest in a product analytics tool when you need detailed insights into user behavior, want to optimize product performance, and aim to drive data-driven decision-making across your team. It’s especially valuable during product growth or transformation phases.

  • Exit intent popups: examples & tips that convert

    Exit intent popups: examples & tips that convert

    Stop losing leads! Create exit-intent popups that convert. 

    Unsure what they are?

    These are pop-ups triggered when a user is about to leave your website. Like 

    “Wait! Don’t Miss Out on This Exclusive Offer!”

    “Leaving So Soon? Get 20% Off Your Next Purchase!”

    The last-minute deal or incentive can encourage users to take action, whether it’s making a purchase, signing up for a newsletter, or downloading a resource. 

    That’s what exit intent pop-ups do. 

    Wanna know more? Let’s explore this detailed guide together:

    What are exit popups & how do they work?

    Exit-intent

    Exit popups, also known as exit-intent popups, are website overlays displayed right before a user appears to be leaving the page. 

    They use advanced technology to track user behavior and trigger the popup when someone moves their cursor toward the “X” to close the tab or scroll up to the browser bar.

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    Boost your conversion rates with irresistable CTAs with

    for your marketing campaigns.

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    Higher clicks

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    More leads

    Check

    Better ROI

    Generate free CTAs

    Are exit popups effective?

    Exit popups can be highly effective when used strategically. Studies show they can:

    • Cut down bounce rates: By offering a last-minute incentive or addressing potential concerns, exit popups can convince visitors to stay and explore further.
    • Quick conversion boost: Regain the attention of indecisive shoppers and nudge them towards completing a purchase.
    • Upsell or cross-sell opportunities: Based on a visitor’s browsing behavior, exit-intent popups can suggest complementary products or services. This can increase your average order value and boost overall revenue.

    However, poorly designed pop-ups can be intrusive and backfire. The key is to use them thoughtfully and provide a genuine benefit to the user.

    Must-do practices for successful exit-intent popups

    • Headline: Create an attention-grabbing headline that addresses a specific pain point or offers a compelling incentive.
    • Copy: Keep your message short and sweet, highlighting the benefit or value of your offer.
    • CTA: Make your call-to-action (CTA) button clear and enticing so visitors know exactly what to do next.
    • Catchy visuals: Use appealing visuals, like a shopping cart picture and a discount badge, to make your popup more attractive.
    • Brand-specific colors:  Stick to your brand colors but use a bold color for the CTA button to make it pop.
    • Set duration: Trigger the popup to appear just as the user is about to leave to catch their attention at the perfect moment.

    If you’re looking to simplify your pop-up creation process, opt for a no-code pop-up maker. With no-code tools, you can effortlessly design, customize, and launch pop-ups — no developers or designers needed.

    Some exit-intent pop-up examples that caught our eye

    Here are some of the most engaging pop-ups that caught our eye so far;

    1. ContentStudio

    At the forefront is ContentStudio, a premium social media management tool packed with advanced features. In a thoughtful move, the brand offers its users an exclusive AI powered marketing tool. Highlighting the key points in bold catches user attention. Given that the audience largely consists of social media professionals and content creators, this strategy is likely to attract significant interest and engagement.

    Best exit Intent Popup Example - ContentStudio

    2. Scarlettos

    We came across a fantastic exit intent example from Scarlettos, a shoe store. They remind shoppers about the items still in their cart and offer a 20% discount on their exit popup, but only for first-time buyers.

    Exit Intent popup example of Scarlettos

    3. Yesplshealth

    Yesplshealth uses a vibrant and eye-catching exit-intent pop-up that offers 10% off on the first purchase for users who provide their email addresses.

    Exit Intent popup- Yesplshealth

    4. Stylerunner 

    Here’s another thoughtful touch: users love freebies. So, alongside offering 10% off in exchange for an email address, you’re giving them a gift they can’t resist.

    Stylerunner - Exit Intent popup

    5. Zendesk

    Zendesk’s exit-intent pop-up combines a sleek design with a compelling message. By offering a free trial or demo of its customer service software, Zendesk appeals to the immediate needs of its audience.

    Exit Intent popup example of Zendesk

    6. Le Creuset   

    Free shipping is another excellent tactic most e-commerce businesses use to capture users’ attention. By offering free shipping, you remove a common barrier to purchase, making it easier for customers to complete their orders and increasing overall conversion rates.

    Exit Intent popup example of Le Creuset   

    Related: 60 Best Call To Action Phrases To Increase Click Through Rates

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    05 common benefits of exit-intent popups

    Exit-intent popups can be a game-changer for your website.

    Here’s a look at how they can help you keep visitors engaged and boost your conversions.

    1. Grow your email list

    Capture valuable leads by offering something of value (e.g., discount code, free guide) in exchange for an email address.

    Email list

    This can significantly increase your email sign-ups, giving you a larger audience to nurture and convert over time.

    2. Promote special offers & events

    Got a special promotion or a new product launch? Use exit-intent popups to make sure visitors don’t miss it. 

    Highlighting special offers or important updates in a popup can drive more engagement and conversions, especially if the offer is time-sensitive.

    3. Save abandoned carts

    If you run an e-commerce site, abandoned carts are a big deal.

    Abandoned carts

    Exit-intent popups can help you recover lost sales by offering a discount or reminding customers of the items they’ve left behind. This gentle reminder can be just what they need to complete their purchase.

    Related: Abandoned Cart Email Examples & Tips

    4. Get valuable feedback

    Ever wonder why people are leaving your site? Exit-intent popups can ask visitors for feedback just before they go. 

    A simple question like, “Why are you leaving today?” can provide you with insights into what’s not working on your site and what you can improve.

    5. Better user experience

    When done right, exit-intent popups can actually improve the user experience.

    They provide timely and relevant information just when the visitor is about to leave, making their interaction with your site more engaging and valuable.

    You may also like: How to Create a Deep Link for a Seamless User Experience?

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    Some secret exit intent hacks no one told you about

    1. Speed up your pop-ups for instant impact

    Boost the effectiveness of your pop-ups by ensuring they load quickly and seamlessly. Fast-loading pop-ups grab attention before visitors get distracted, leading to higher engagement and more conversions.

    2. Send personalized messages to different user groups

    url-tracking- analytics

    Segment your audience based on the analytics of your pop-up. Then send personalized content that speaks directly to users’ interests and needs, enhancing engagement and fostering stronger connections.

    3. Respect visitor preferences with easy opt-outs

    Show your visitors you value their choices by providing simple opt-out options for pop-ups and notifications. Easy opt-outs build trust and create a more positive user experience, which can lead to greater loyalty.

    4. Prioritize mobile-friendly experiences

    Ensure your pop-ups are as effective on mobile devices as they are on desktops. Mobile-friendly designs cater to the growing number of smartphone users, providing a seamless and engaging experience on all screens.

    5. Add a strong call to action (CTA)

    obvi-example

    Guide your visitors toward the desired action with a compelling call to action. A strong exit intent pop-up can drive more sign-ups, downloads, or purchases, enhancing your conversion rates.

    6. Match your website’s design

    Keep your branding consistent by aligning your pop-ups with your website’s design. Matching fonts, colors, and styles creates a cohesive user experience, making your pop-ups feel like a natural part of your site.

    7. Test and learn with A/B testing

    A/B testing different pop-up designs, messages, and triggers allows you to determine what works best for your audience. By continuously experimenting and analyzing results, you can optimize your pop-ups for maximum impact and improve overall site performance.

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    Boost your conversion rates with irresistable CTAs with

    for your marketing campaigns.

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    Higher clicks

    Check

    More leads

    Check

    Better ROI

    Generate free CTAs

    How do i make an exit-intent pop-up?

    If you run marketing campaigns using links, ads or personalized webpages then one of the best options out there is Replug. It’s a versatile tool that does more than just exit intent pop-ups. It offers multiple types of CTA’s e.g. banner CTA, form CTA etc.

    With Replug, you can easily adjust colors, images, and layouts to create visually appealing and highly effective pop-ups. 

    The platform also provides advanced targeting options, so you can set your pop-ups to appear at the precise moment a user is about to leave your site.

    Here’s how you can create an exit-intent pop-up with Replug. 

    Step 1: Sign up and login to Replug

    Sign Up to Replug

    Step 2: Create a new brand

    Create a Brand

    Step 3: Create a CTA campaign

    Enter the campaign name and choose the CTA campaign.

    Select Call to action campaign

    Note: You can also add your domain instead of using Replug’s shortened domain.

    Step 4: Select CTA Type

    Add a button, link, or form to your CTA campaign. We have selected the “button CTA” and “exit intent popup” CTA type.

    Select CTA type

    Once you have selected the exit intent popup CTA, then add your CTA image that you wish to display on your CTA link.

    Step 5: Add your CTA message

    Then add a headline, body, and actual CTA of your exit intent pop-up.

    Exit intent popup - Call to Action Message

    Helpful tip: UTM tracking

    Add UTM parameters to your pop-up to track the effectiveness of your campaigns. By including specific UTM tags like source, medium, and campaign in your popup URLs, you can easily identify which channels and messages are driving the most conversions. This data allows you to refine your marketing strategies and optimize future campaigns for better results.

    Step 6: Customize your exit Intent popup template

    The next step is to add background colors to your text and button. Also, add a background image, ensuring your CTA image and text is clearly visible.

    CTA customization

    Step 7: Select “On Exit-intent”

    In the next step, choose when your CTA should appear. We are creating an exit intent CTA so we will select “On Exit-intent”.

    Step: Preview & publish the exit intent popup

    Lastly, preview your exit intent pop-up CTA and “Save campaign” to publish your CTA on the live link.

    Check this exit intent popup yourself. Move the cursor on the address bar, and it will appear.

    Replug is a complete link management tool

    Apart from CTA’s, the core function of the tool is to optimize and personalize your URLs with the help of URL shortening. With Replug, you can add retargeting pixels to your CTA links and generate QR codes for them.

    Set various filters to route & rotate traffic on your CTA shortened links based on time, date, region, etc. Moreover, enhance the user experience using deep linking for your CTA links for seamless navigation. Lastly, track clicks and conversions for each CTA campaign you create.

    Wait! there’s more you can do with Replug.

    Other tools you can use to create exit-intent popups

    • OptinMonster: Known for its user-friendly interface and powerful features, OptinMonster allows you to create and customize exit-intent pop-ups with ease. It also offers advanced targeting options and A/B testing.
    • Sumo: Sumo provides a range of tools for creating exit-intent pop-ups, including customizable templates and detailed analytics to track your pop-up’s performance.
    • Privy: Privy offers a simple setup process and robust customization options. It’s particularly popular among e-commerce businesses for its ability to reduce cart abandonment and boost sales.
    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost your conversion rates with irresistable CTAs with

    for your marketing campaigns.

    Check

    Higher clicks

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    More leads

    Check

    Better ROI

    Generate free CTAs

    Conclusion:

    Continuously monitor the performance of your pop-ups and be ready to make adjustments based on what works best for your audience. 

    All in all, by using these tools and following these best practices, you can create effective exit-intent pop-ups that help reduce bounce rates and convert visitors into customers or subscribers.

    FAQs

    Are exit popups good?

    Yes, exit popups can be effective in capturing the attention of users about to leave, potentially converting them into leads or customers with timely offers or messages.

    What is the exit-intent form?

    An exit-intent form is a pop-up that encourages users to add their email in exchange for an offer, discount, or other relevant content to retain their interest.

    What is a pop-up strategy?

    A pop-up strategy involves the planned use of pop-ups on a website to engage visitors, capture leads, and drive conversions through targeted and timely messages.

    Do exit popups work on mobile?

    Yes, exit popups can work on mobile devices by detecting user behaviors, such as swiping away or tapping the back button, to trigger the pop-up.

    Do pop-ups affect SEO?

    Excessive or intrusive pop-ups can negatively affect SEO by impacting user experience and page load times, potentially leading to lower search engine rankings.

    When not to use a popup?

    Avoid using pop-ups when they disrupt the user experience, such as during critical navigation moments or on pages where users are highly engaged with content.

  • 25 + best affiliate programs to earn money in 2024

    25 + best affiliate programs to earn money in 2024

    Affiliate marketing has a bright future ahead. It’s a great opportunity for agencies to expand their revenue streams and provide valuable services to clients.

    By teaming up with the right programs, you can use your skills to generate leads, boost sales, and earn hefty commissions.

    But with so many options out there, it can be tough to choose the best affiliate programs. This list highlights the top 25+ affiliate programs, including SAAS tools, crypto tools, and more. Let’s kick things off!

    What is affiliate marketing?

    Affiliate marketing is a performance-based advertising strategy where you (the affiliate) earn commissions for promoting another company’s (the merchant’s) products or services.

    And SaaS (Software as a Service) affiliate marketing is the same.

    Here’s the breakdown:

    The merchant: A company selling a subscription-based software service.
    The affiliate: You! You’ll promote the merchant’s SaaS product to your audience.
    The customer: Someone who signs up for the SaaS product through your unique affiliate link.

    So when a customer clicks your affiliate link and signs up for the SaaS product, you earn a commission.

    It’s a win-win-win! 

    The merchant gets a new customer, you get paid for the referral, and the customer hopefully discovers a valuable tool.

    Factors to consider when choosing an affiliate program

    Factors to consider for Affiliate programs
    1. Commission rate
    2. Cookie duration
    3. Payment methods
    4. Minimum payout threshold
    5. Reputation of the merchant
    6. Product or service relevance to your audience
    7. Support and resources provided by the affiliate program
    8. Frequency of payoutsTracking and reporting tools
    9. Program restrictions and requirements
    10. Marketing materials and promotional support
    11. Refund and return policies

    Top affiliate programs

    Sr.ToolCommission Rate
    1.ReplugUp to 30% recurring commission
    2.Linkly30% recurring commission
    3.ContentStudio30% recurring commission
    4.OneUp20% commission on the first year’s payments
    5.Usermaven20% recurring commission
    6.SemrushOffers multiple affiliate tiers
    7.ConvertKit30% recurring commission
    8.DripMultiple commission rates (15 %, 20%, 25%)
    9.Amazon associateEarn up to 10% commission
    10.ShopifyVariable based on merchant location
    11.BigCommerce200% of the customer’s first monthly payment or $1,500 per enterprise customer
    12.WriterSonic30% recurring commission
    13.Grammarly$0.20 per free sign-up and $20 per paid subscription
    14.BybitUp to 1025 USD
    15.Kraken20% commission (lifetime)
    16.Augusta Precious Metals$200 per qualified lead
    17.GoldcoDetails not specified, high potential earnings
    18.Foreclosure.com25% commission on website subscriptions
    19.DealCheck30% of every subscription payment
    20.Life Line ScreeningDetails not specified, good commission
    21.NutriProfitsDetails not specified, good commission
    22.Ted’s Woodworking75% per sale
    23.Whirlpool2% commission per sale, 30-day cookie duration
    24.BarkBox$18 per subscription
    25.PetcoDetails not specified
    26.Viator8% per sale
    27.GetYourGuide8% base commission, negotiable up to 12%

    You may also like: 11 Best Affiliate Marketing Tools of 2024

    Best SAAS affiliate programs

    Here’s a detailed rundown of the best affiliate programs.

    Top Link management tools

    1. Replug

    Replug Affiliate marketing program

    It all starts with a link! That’s why on top of the list we have Replug, an all-in-one solution that allows you to shorten, track, and optimize your links with ease. 

    By joining our affiliate program, you can earn up to 30% recurring commission while helping others manage their links more effectively. Here’s a quick overview of Replug’s features:

    Here’s a quick overview of Replug’s features:

    • Custom-branded URLs: Create shortened links that reflect your brand identity.
    • Retargeting pixels: Track visitors and target them with ads across the web.
    • Bio-link pages: Combine multiple links into a single, customizable landing page.
    • Link analytics: Monitor and analyze the performance and traffic of your links.
    • Link rotator: Rotate multiple URLs under a single short link for split testing or traffic distribution.
    • White-label solution: Customize the tool with your branding for a seamless user experience.
    • A/B testing: Test different versions of links to determine the most effective option.
    • QR codes: Generate scannable codes that direct users to your links effortlessly.
    • Customizable links: Make your links look sharp and build trust with your audience.
    • Click magnet: Test different links and landing pages to get the most clicks (more clicks = more $$).
    • All the extras: Add passwords, add UTMs, preview links and manage links in bulk.

    Become a Replug Affiliate

    Once you sign up, you can access your affiliate dashboard to find your unique referral link. This link is essential for tracking conversions and earning your rewards and commissions.

    Your affiliate dashboard provides all the tools you need to succeed. Here’s what you can expect:

    • Real-time analytics: Monitor the performance of your referral links with up-to-date analytics.
    • Promotional materials: Access banners, logos, and other promotional materials to enhance your marketing efforts.
    • Support and resources: Get access to comprehensive support and resources to help you make the most of your affiliate journey.

    Sign up today, grab your unique referral link, and start raking in the dough!

    2. Linkly

    Linkly Affiliate marketing program

    Linkly is your go-to for link tracking and analytics. Features like link cloaking, tracking pixels, A/B testing, and QR code generation take your marketing to the next level.

    Promote Linkly and enjoy a 30% recurring commission, making it a win-win for you and your audience.

    Top social media management tools

    3. ContentStudio

    ContentStudio  Affiliate marketing program


    ContentStudio is your all-in-one solution for managing content and social media effectively. Discover trending content to stay ahead of the curve, schedule posts across various platforms to save time, and curate engaging content from different sources.
    With features like AI-powered caption suggestions and social media analytics, ContentStudio helps you not only craft compelling content but also measure its impact and optimize your strategy for better results.
    The platform affiliate program offers a 30% recurring commission, perfect for social media users.

    4. OneUp

    OneUp  Affiliate marketing program

    OneUp simplifies social media management by allowing you to schedule and recycle posts efficiently. With bulk uploading and automation, it saves you tons of time.

    Join OneUp’s affiliate program and receive a 20% commission on all payments from customers you refer to OneUp for the first year.

    You may also like: Pinterest affiliate marketing for beginners

    Top digital analytics & SEO tools

    5. Usermaven

     Usermaven Affiliate marketing program

    Usermaven is a lightweight, feature-rich, and user-friendly product and web analytics tool. which helps you turn user behavior into actionable insights to help you increase product adoption and reduce churn.

    Here are some of the most prominent features of Usermaven:

    • Maven AI
    • Segmentation
    • Funnel insights
    • User journey analysis
    • Product engagement
    • Acquisition channels
    • Marketing attribution
    • User retention

    Earn 20% recurring commissions for referring to Usermaven’s amazing website and product analytics tool.

    6. Semrush

    Semrush is an all-in-one SEO tool that helps with keyword research, competitor analysis, and site audits. It’s a must-have for improving online visibility.

    Here’s a quick rundown of Semrush’s affiliate tiers.

    Semrush  Affiliate marketing program

    You may also like: Affiliate Link Tracking To Optimize Your Earnings

    Top email marketing tools

    7. ConvertKit

    convertkit- Affiliate marketing program

    ConvertKit is ideal for creators looking to build and manage email marketing campaigns. With automation, segmentation, and landing pages, it helps you grow and engage your audience.

    Affiliates earn a 30% recurring commission, making ConvertKit a lucrative choice for email marketers.

    8. Drip

    Drip offers personalized email marketing automation, perfect for e-commerce platforms. It helps drive sales with tailored messages.

    Join their affiliate program. Select from the following;

    Drip Affiliate marketing program

    Top e-commerce tools

    9. Amazon Associates

    Amazon associates Affiliate marketing program

    The Amazon Associates program, also known as Amazon Affiliate Marketing, allows content creators and website owners to earn commissions by promoting Amazon products.

    You can sign up for free and gain access to millions of products to advertise. Once approved, you’ll create special links that track clicks from your audience. If someone clicks your link and completes a purchase on Amazon (within a specific timeframe), you earn up to 10% commission on that sale.

    10. Shopify

    Shopify Affiliate marketing program

    Shopify is a leading platform for creating and managing online stores. It offers everything you need to sell products and manage your business. Your earnings as a Shopify Affiliate vary based on the location of the merchants you refer. Additionally, your earnings may be subject to taxes depending on your local tax regulations and your location.

    Related: Increase Shopify Sales: 18 Ways To Turnaround eCommerce Sales

    11. BigCommerce

    BigCommerce Affiliate Marketing

    BigCommerce provides powerful e-commerce solutions with multiple sales channels and extensive integrations. It’s perfect for enhancing online businesses.

    Promote BigCommerce and earn 200% of the customer’s first monthly payment, or up to $1,500 per enterprise customer, making it highly rewarding.

    Related:

    Best AI affiliate programs

    12. Writersonic

    WriterSonic Affiliate marketing program

    WriterSonic uses AI to generate top-notch content, helping you write faster and more efficiently. It’s a great tool for content creators.

    WriterSonic’s affiliate program offers a 30% recurring commission, making it a valuable option for promotion.

    13. Grammarly

    Grammarly Affiliate marketing program

    Grammarly is an AI-powered writing assistant that helps improve your grammar, spelling, and style across various platforms.

    Their affiliate program offers $0.20 per free sign-up and $20 per paid subscription, making it a lucrative choice for affiliates.

    Best crypto affiliate programs

    14. Bybit

    Bybit is a cryptocurrency trading platform known for its advanced trading features and high liquidity. It offers a secure and user-friendly experience for trading digital assets. Additionally, Bybit provides a seamless referral program, allowing you to invite friends to access all its products using a single referral code. For a detailed Bybit review, you can explore its features and benefits in-depth.

    Bybit Affiliate marketing program

    15. Kraken

    Kraken Affiliate marketing program

    Kraken is a popular cryptocurrency exchange known for its wide range of digital currencies and advanced trading features. It’s secure and reliable.

    The Kraken affiliate program rewards its partners with a 20% commission for the lifetime of the referral, surpassing the typical 90-day period offered by most other exchanges.

    Best gold affiliate programs

    16. Augusta Precious Metals

    Augusta Precious Metals Affiliate marketing program

    Augusta Precious Metals enables you to secure your retirement through gold and silver IRAs.

    With the Augusta Precious Metals affiliate plan, you can earn $200 for each qualified lead. Additionally, the platform offers virtual conferences for all qualified leads, designed by our Harvard-trained economic analyst.

    17. Goldco

    Goldco Affiliate marketing program

    Goldco offers precious metal IRAs to diversify your retirement portfolio, providing guidance and support for investing in gold and silver.

    There is currently no limit to the earnings potential with the Goldco Affiliate program. The platform pays out millions every month to its affiliate partners and is prepared to double or even triple that amount!

    Best real estate affiliate programs

    18. Foreclosure 

    Foreclosure- Affiliate marketing program

    Foreclosure.com is a dedicated property search engine focusing on foreclosure listings. Subscribers gain early access to detailed property information before it hits the general market.

    Affiliate partners can earn a 25% commission by promoting website subscriptions. A key benefit of this affiliate program is that high-volume affiliates may qualify for upgraded partnership agreements.

    19. DealCheck Affiliate

    DealCheck Affiliate marketing program

    DealCheck is the premier property analysis platform for real estate investors, wholesalers, and agents, utilized by over 350,000 professionals globally.

    As an affiliate partner of Dealcheck, you’ll earn 30% of every subscription payment made by users you refer, providing a steady stream of recurring income.

    Best health affiliate programs

    20. Life Line Screening

    Life Line Screening Affiliate marketing program

    Life Line Screening offers preventive health screenings to detect potential health issues early, promoting proactive healthcare. It’s essential for maintaining good health.

    Check their affiliate page to get more details. 

    21. NutriProfits

    NurtiProfits

    NutriProfits offers a variety of health and wellness products, including dietary supplements and skincare items. It’s a go-to for health enthusiasts.

    The affiliate program of NutriProfits offers good commission per sale, providing substantial earning potential.

    Best affiliate programs for home decor

    22. Ted’s Woodworking

    Ted’s Woodworking provides a massive collection of woodworking plans, perfect for DIY enthusiasts. It’s all about creating beautiful home decor projects.

    Ted’s Woodworking affiliate program offers:

    Ted's Woordworking

    23. Whirlpool

    Whirlpool offers a high-quality affiliate program with a 2% commission rate per sale, which is competitive within the industry. Additionally, their 30-day cookie duration provides ample time to earn commissions.

    Best pet affiliate programs

    24. BarkBox

    BarkBox delivers monthly subscription boxes filled with toys, treats, and accessories for dogs. It’s a joy for pets and their owners.

    BarkBox affiliate program offers:

    Barkbox

    25. Petco

    Petco

    Petco offers a wide variety of pet supplies and services, including food, toys, grooming, and veterinary services. It’s a one-stop shop for pet owners.

    For more details regarding the program we suggest you visit their affiliate plan.

    Best travel affiliate programs

    26. Viator

    Viator offers an extensive selection of tours and activities worldwide, allowing travelers to book unique experiences and skip-the-line tickets. It enhances travel adventures. Their affiliate program offers an 8% commission per sale, making it a profitable option.

    Viator

    27. GetYourGuide

    GetYourGuide provides easy booking for tours, activities, and sightseeing around the world. It simplifies travel planning and offers unforgettable experiences. GetYourGuide offers an 8% base commission rate through their direct program, though successful affiliates can negotiate for rates as high as 10 and 12%.

    06 reasons why you should join a marketing affiliate program

    1. Low barrier to entry 

    Affiliate programs typically don’t require a big investment to get started. 

    There are minimal upfront costs, and you can often begin promoting products or services right away.

    2. Performance-based commission

    You only get paid when you generate a sale or lead, which means you can focus your efforts on what converts and avoid wasting time on marketing strategies that don’t yield results.

    3. Reach a wider audience

    By partnering with a company that has a well-established brand, you can tap into their audience and potentially reach a much larger customer base than you could on your own.

    4. Promote products you believe in

    Many affiliate programs allow you to choose which products or services to promote. 

    This means you can focus on items that you believe in and that align with your own brand or niche.

    5. Build trust with customers

    People are more likely to trust recommendations from people they know or follow. 

    By promoting products you use and endorse, you can build trust with your audience and increase the likelihood of conversions.

    6. Flexibility

    Affiliate marketing allows you to work from anywhere and set your hours. 

    This makes it a great option for people who want to be their own boss or who are looking for a way to supplement their income.

    Conclusion 

    Affiliate marketing is a fantastic way for agencies to expand their revenue streams and offer even more value to clients. With so many options out there, it can feel overwhelming to pick the right programs. That’s why we’ve put together this list of 25+ top affiliate programs tailored for agencies in 2024.

    By partnering with the right affiliate programs, you can use your expertise to generate leads, drive sales, and earn solid commissions. Whether you’re looking to promote SaaS products, real estate tools, or health and wellness services, there’s something here for everyone.

    Remember, the key is to choose programs that align with your agency’s strengths and audience. With the right approach, affiliate marketing can become a highly profitable part of your business.

    Thanks for taking the time to read through our guide. We hope it helps you find the perfect affiliate programs to boost your agency’s success in 2024 and beyond!

    FAQs related to affiliate marketing

    What is affiliate marketing?

    Affiliate marketing is like earning a referral fee for recommending products or services online. You promote a product through a unique link, and when someone buys it, you earn a commission.

    How do I choose the right affiliate programs?

    Look for programs that match your expertise and appeal to your audience. Consider factors like commission rates, cookie duration, and the reputation of the company.

    What are the benefits of affiliate programs?

    They provide additional income without the need to create products. Recommend useful products to clients and earn commissions.

    How can I effectively promote affiliate products?

    Create genuine, informative content that resonates with your audience. Use SEO, social media, email marketing, and advertising to reach potential customers and drive conversions.

  • How to increase sales on Amazon: Understanding A10 [Updated]

    How to increase sales on Amazon: Understanding A10 [Updated]

    In 2023, Amazon witnessed a record-breaking $575 billion in sales, proving its power as a selling platform.

    But with such a massive opportunity comes intense competition!

    Increasing sales on Amazon demands more than just listing your products; it requires a strategic approach. And to help you out we created this guide.

    This guide isn’t just another “how-to” – it’s the only roadmap you’ll ever need to master top sales tips and tricks in Amazon’s vast market.

    So let’s get started:

    The A10 Algorithm: What Amazon wants from sellers

    According to Maacro Trends, Amazon invested $85.6 billion in research and development from March 31, 2023 to March 31, marking an 8.6% increase from the previous year. Before we get to the tips and tricks, let us give you a quick overview of Amazon’s algorithm. Amazon’s algorithm, currently called A10 (though some sources still reference A9), focuses on delivering the most relevant products to users based on their search queries.

    Here’s what you need to know:

    • The A10 algorithm favors products with positive customer reviews, high ratings, and low return rates.
    • Boost your listings by using Amazon links across your website, blog, social media, and other platforms. This external engagement shows Amazon that your product has a broader appeal.
    • Sponsored links and PPC campaigns are less effective under A10 compared to A9. Instead, prioritize organic traffic and authentic customer engagement for better results.
    • Products with a strong sales history are given priority. Consistent sales signal to Amazon that the product is popular and reliable.
    Amazon logo

    Related: 9 ways to multiply your sales with eCommerce retargeting

    Insider tips and tricks for ranking and on Amazon

    Here’s a detailed breakdown of some of the best strategies:

    1. Optimizing your listings for maximum visibility

    On Amazon, where millions of products compete in order to stay on the top. Standing out requires strategic optimization of product titles, descriptions, and keywords to align with customer search behaviors.

    Manually researching and selecting the perfect product category can be a tedious task. The Product Classifier automates this process, saving you valuable time and effort.  It uses the most up-to-date information to specify your product type, add your brand name, and compelling selling points directly into the title.

    The best part is that it automatically updates its suggestions based on trends so your listings stay relevant and discoverable even as Amazon’s catalog grows and adapts.

    2. Use customer-centric keywords 

    Put yourself in your customer’s shoes. What terms would they use to search for your product? Understanding your customer’s perspective is key to optimizing your product listings on Amazon.

    • Research is Key: Use Amazon scraping and keyword research tools like Smartminded’s free Amazon Keyword Tool or conduct manual searches on Amazon to identify high-traffic, low-competition keywords relevant to your product.
    We have short-listed top keyword research tools, so you don’t have to: Helium 10 Jungle Scout  SellerApp  AMZScout
    • Long-tail advantage: Don’t just focus on broad, generic keywords. Target long-tail keywords – more specific phrases that shoppers will likely use later in their buying journey. For example, instead of just “blender,” consider “high-performance countertop blender.”
    • Strategic Integration: Weave your target keywords naturally throughout your listing. Include them in your title, description, backend search terms, and even in product variations (e.g., color options).

    It’s important to have relevant keywords that closely relate to what the person is searching for.

    Amazon wants your title to be short, descriptive and to the point, they do allow for between 150-250 characters

    3. Visual appeal: Why high-quality content matters

    Great images and videos grab attention in a flash. They make your content pop, not just look pretty. Cool charts and clear pictures can explain things way faster than words alone. This keeps people hooked, turning them from scrollers into viewers who get your message.

    Here are some of the factors you should know:

    • The main image should have a white background, 85% product fill, and no text/logos/watermarks.
    • Images should be clear, and free from blurriness, pixelation, or jagged edges.
    • Number of Images: 7 recommended, avoid overwhelming with too many.
    • For videos, amazon suggests a minimum resolution of 1280 x 720 pixels (HD).

    An easy way is to use the Amazon A+ Content tool which allows you to enhance your product detail pages with videos, customized text placements, shoppable product-comparison charts, and more, effectively showcasing your products and telling your brand’s story.

    Important note: Make sure that all visuals are optimized for mobile viewing. With a significant number of consumers shopping on mobile devices, your images and videos should be responsive and load quickly on smaller screens without compromising quality.

    Related: Content Marketing Best Practices

    4. Mask your affiliate links

    If you’re an affiliate marketer this is the most important tip for you. Rather than using raw Amazon affiliate links, opt for branded link shorteners. 

    Affiliate links

    One popular link shortener is Replug, which not only makes your links appear more professional and trustworthy but also provides valuable analytics and tracking capabilities.

    Here are some other major advantages;

    • Cross-platform consistency: Branded link shorteners allow you to maintain consistent branding across different platforms and channels.
    • Aesthetic appeal: Shortened and branded links are often more appealing to users, leading to higher click-through rates compared to long, complex URLs. This can result in increased Amazon sales and traffic to your affiliate products.
    • Easy management: Using a branded link shortener centralizes the management of your affiliate links. You can easily edit, update, or redirect links as needed without having to change the URLs embedded in your content, saving time and effort.
    • Commission protection: Masking your affiliate links helps protect your commissions from link manipulation or hijacking.

    Also Read: A Quick Guide on Affiliate Decloaking 

    5. Win back customers with multi-channel retargeting

    While Amazon offers a massive audience, relying solely on it can limit your earning potential. To expand your reach effectively, strategically place advertisements on social media, search engines, email newsletters, and other platforms where your target demographic is active.

    multi-channel retargeting

    A highly effective approach involves incorporating retargeting pixels. Retargeting is a significant move for the retailers to bring the customers towards your website repeatedly. Use retargeting ads on platforms like Facebook and Instagram to re-engage potential customers who have shown interest in your products.

    Pro tip: Sellers! Don’t let valuable audience data slip through your fingers. Go beyond basic retargeting by utilizing demographic and interest-based targeting options.

    Also Read: 9 ways to multiply your sales with eCommerce retargeting

    6. Get more positive reviews

    Did you know that over 95% of online shoppers read reviews before deciding to buy something? On Amazon, having lots of positive reviews not only boosts your product’s search visibility with their A10 algorithm but also enhances its perceived quality.

    Customers are often willing to pay more for products that have received good reviews. After your product has been delivered and they’ve had a chance to use it, sending a follow-up email asking for a review can be really effective.

    If they haven’t left a review after your first request, a friendly reminder a week or two later can often nudge them to share their thoughts. It’s a great way to build trust and attract more buyers to your listing.

    7. Win the Buy Box

    The Buy Box is prime real estate on Amazon, and securing it translates to increased Amazon sales and brand visibility.  To become the top contender, optimize your product listings with high-quality images, detailed descriptions, and relevant keywords.

    Additionally, prioritize account health by maintaining a competitive price, exceptional fulfillment speed, and a stellar customer service record.

    8. Provide excellent customer service

    Excellent customer service

    Prioritize providing prompt, helpful, and friendly customer service to build trust and loyalty.  Respond to inquiries quickly and efficiently, address issues with empathy and understanding, and go the extra mile to exceed expectations.

    Positive customer experiences translate to positive reviews, which can further strengthen your Buy Box position.

    9. Make sure you have a competitive pricing strategy.

    Start by analyzing the prices of similar products, identifying your main competitors, and understanding the average price range in the market.

    Setting your price too low might make customers question the quality, while pricing too high could discourage potential buyers. Set competitive yet profitable prices that attract buyers while considering factors like shipping costs and Amazon fees.

    You can use tools like Amazon’s pricing analytics or third-party options such as Helium 10’s Market Tracker and Insights Dashboard.

    Another option is to automate your pricing strategy with tools like RepricerExpress or Feedvisor, which can help you stay competitive and save time.

    10. Outsource your tasks

    Start by identifying tasks that can be outsourced. Common tasks for Amazon sellers to outsource include

    • Customer service
    • Product photography
    • Order processing
    • Product Listing
    • Inventory management
    • Marketing campaigns
    • Complete store management

    Choose reliable partners or freelancers with expertise in Amazon operations to streamline processes, improve efficiency, and maintain a high level of service and productivity.

    11. Test campaigns, ads, images, etc.

    Testing campaigns, advertisements, product images, and descriptions on Amazon allows you to optimize performance and identify what resonates best with your target audience.

    A/B test product pages, images and more

    Conduct A/B testing to compare different elements and strategies, such as ad copy variations, image styles, and campaign settings, to improve engagement, click-through rates, and ultimately, conversion rates.

    12. Offer multiple payment methods

    By catering to a wider range of payment preferences, you remove potential barriers to purchase and encourage more customers to complete transactions.

    Accept all major credit and debit cards like Visa (including the Amazon Rewards Visa Signature Card), Mastercard/EuroCard, Discover Network, American Express, JCB, and China UnionPay (credit card only).

    Also Read: How to increase online sales?

    13. Track your performance and analyze data

    Regularly monitor your Amazon Seller Central account to track your sales performance, identify top-selling products, and analyze customer reviews. Utilize the data to identify areas for improvement and optimize your strategies for better results.

    Analytics

    Key customer metrics to track:

    MetricsDescription
    Sales performanceTotal revenue generated over specific periods (daily, weekly, monthly) to assess growth trends.
    Conversion ratePercentage of visitors who make a purchase, indicating listing effectiveness and customer interest.
    Customer lifetime value (CLV)Projected revenue from a customer over their entire relationship with your business.
    Average order value (AOV)The average amount spent per customer order, guiding pricing, and promotion strategies.
    Conversion ratePercentage of visitors who make a purchase, indicating listing effectiveness and customer interest.
    Advertising performanceMetrics like CTR, CPC, and ROAS to evaluate ad effectiveness and return on investment.
    Buy Box percentagePercentage of time your product wins the Buy Box, impacting visibility and sales.
    Return ratePercentage of orders returned, indicating product quality and customer satisfaction.
    Inventory levelsMonitoring stock levels and avoiding stock-outs to maintain sales continuity.

    You may also likeAffiliate Link Tracking To Optimize Your Earnings

    14. Engaging with Amazon live

    Show off your products in real time, answer customer questions live, and build a connection with viewers.

    Demonstrate your products in action, offer exclusive deals during your live stream, and run fun polls or quizzes to keep people engaged. Limited-time offers or free gifts with purchases can create a sense of urgency and encourage customers to take action.

    Besides that, this is a fantastic way to put a face to your brand and connect with potential customers on a personal level. You can even partner with relevant Amazon Live personalities to reach a wider audience.

    Also Read: How to Create Affiliate Links and Keep Track of Affiliate Results?

    • Offer discounts: If you want to increase sales, then offering discounts is a very effective strategy to draw customers into your stores.
    • Competitor analysis: It’s imperative to analyze your competitors. Before offering a product or service to the target market, you need to find the gaps in the competitor’s marketing strategies and try to fill up.
    • Stay up-to-date with Amazon policy changes: Amazon’s policies and procedures can change frequently. Stay informed by regularly reviewing Amazon Seller Central announcements and updates to ensure you’re adhering to the latest guidelines.
    • Boost Amazon sales by incorporating bio links: Increase Amazon sales using bio links in your social media profiles, directing traffic to your product listings. Leverage platforms like Instagram and TikTok to engage followers with compelling content and seamless access to purchase options through these links.

    Conclusion:

    Remember, success on Amazon is not a one-time achievement but an ongoing journey of adaptation and optimization.

    Stay tuned in to policy updates, keep an eye on how you’re doing, and always be ready to tweak your approach based on what the data tells you.

    With each step, you’ll navigate Amazon’s ever-changing terrain with a sense of assurance and purpose.

    FAQs on increasing sales on Amazon

    How can I improve my product’s visibility on Amazon?

    To improve product visibility on Amazon, focus on keyword optimization, high-quality images, compelling product descriptions, and utilizing Amazon advertising options.

    What strategies can I use to win the Buy Box?

    Winning the Amazon buy box requires competitive pricing, positive seller feedback, fast shipping, and maintaining stock availability.

    How do I effectively manage pricing to stay competitive on Amazon?

    Manage pricing effectively by utilizing repricing tools, monitoring competitors’ prices, offering competitive pricing, and adjusting prices strategically based on demand and market trends.

    What are the benefits of using Fulfillment by Amazon (FBA)?

    Fulfillment by Amazon (FBA) streamlines order fulfillment, storage, shipping, and customer service, saving time and improving chances of

  • White label vs Private label: Which to choose?

    White label vs Private label: Which to choose?

    Ready to launch your own brand, But short on time? 

    We’ve got you covered with two great options: white labeling and private labeling. Both can help your brand grow in unique ways, but which one is the right fit for you?

    In this blog, we’ll break down everything you need to know about white label vs. private label. We’ll explore their similarities, drawbacks, benefits, and real-world examples. 

    By the end, you’ll have a clear understanding of which strategy will help your brand thrive. Let’s get started!

    What is white labeling?

    White labeling means rebranding products or services developed by another company and selling them under your company’s name.

    You’ve probably come across many white-labeled products without even knowing it because they were rebranded so smoothly. This makes it hard for most people to tell the difference.

    White labeling is common in many industries, like food and beverages, electronics, and software. It helps businesses expand their product lines without needing to invest in research, development, or manufacturing.

    Here are a few examples:

    White-label example no.1: Replug – A SaaS white-label solution

    One perfect example of white-label software is Replug. It’s a powerful link management tool packed with advanced features. With Replug, you can fully customize the dashboard with your brand’s colors, favicons, and logos, making it feel like your own.

    White label solution: Replug

    But Replug is more than just a branding tool. It also offers fantastic link management features, like retargeting pixels, bio-links, deep links, and the ability to create custom CTAs. This is a classic example of white labeling, ideal for businesses looking to boost their marketing while keeping everything aligned with their brand.

    Replug Branded Short Links CTA
    Replug Logo
    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    White-label example no. 02: Printful

    White label example: Printful

    Printful is a print-on-demand company that lets businesses create and sell custom products like t-shirts, posters, and accessories without dealing with inventory or production. Companies can design their own graphics and logos, which Printful prints and ships under the company’s brand. This allows businesses to offer customized products easily and quickly without needing their own manufacturing facilities.

    White-Label example no.03: Printify

    Printify is a print-on-demand platform. It allows users to design and sell custom products online without needing to maintain an inventory. Printify connects its users with a vast network of print providers worldwide, offering a wide range of custom-printed products. Printify plays a significant role in the white-label market, particularly in the print-on-demand (POD) space. Through Printify, businesses can create white-label products like custom apparel, accessories, home goods, and more. Users can integrate Printify with major e-commerce platforms like Shopify, Etsy, WooCommerce, and others, making it easy to automate the sales and fulfillment process.

    Top benefits of white labeling

    Until now, you must have understood that white-label products are pre-manufactured items for you that are completely ready to be shipped with your brand logo. Here are some of the most prominent benefits of white-labeling. 

    • Lower initial investment: White label products are often cheaper than private label because you’re not customizing them from scratch.
    • Faster turnaround time: Since the product already exists, you can get it to market quickly.
    • Less risk: You don’t have to worry about the product failing to meet quality standards or market demands.
    • Scalability: Easy to scale up or down production based on demand.

    Read more: 13 Best white label marketing tools for agencies in 2024

    Drawbacks of white labeling

    Now that you have gone through the similarities, it’s time to go through the drawbacks.

    • No customization: The product itself is typically not customized for each purchaser; it remains the same for all buyers.
    • Brand differentiation: Your product might be similar to offerings from other brands.
    • Profit margins: Profit margins can be lower due to competition from other white-labeled versions.

    Read more: Learn the Art of Branding

    What is private labeling?

    Private labeling is a business strategy where a retailer or company contracts with a manufacturer to produce a product under their own brand name. The retailer essentially “outsources” the manufacturing process while controlling the branding and marketing of the final product.

    Private label example no 01: Heyday

    Private label example Heyday

    Heyday, a brand specializing in consumer electronics, follows this model. Although they don’t handle manufacturing directly, they supervise the process and affix their label to top-quality electronics manufactured by partnering companies. This allows them to offer customers products that reflect their brand identity.

    Private label example no. 02: Stone & Beam

    Private label example Stone & Beam

    It’s one of the most successful private-label brands. Stone & Beam, known for its furniture line, utilizes private labeling. They partner with manufacturers to produce furniture items under their brand name. By overseeing manufacturing standards and design elements, they ensure that the products meet their quality standards and resonate with their customers.

    Benefits of private labeling

    White label vs Private label
    • Be your own brand boss:  From product to packaging, make it all your own. Partner with a trusted packaging labels manufacturer to give your customers a brand experience they’ll remember!
    • More profit for you: Private labeling often allows for more control over production costs. By bypassing some middlemen, you can potentially increase your profit margins compared to selling established brands.
    • Customer loyalty: Create products people love under your brand. Watch them come back for more!
    • Solve specific needs: See a gap in the market? Private labeling lets you create the perfect product to fill it!

    Drawbacks of private labeling

    • Higher costs: Development and minimum order quantities can be expensive.

    Helpful tip

    “We would advise you to get quotes from multiple manufacturers and negotiate for the best price based on volume and order frequency.”

    • Longer lead time: Customization takes time, delaying product launch.
    • Minimum order quantities: Manufacturers often have minimum order quantities (MOQs) for private-label products. This can be a barrier for smaller businesses starting out.
    • Risk of failure: If the product doesn’t resonate with consumers, you’re stuck with it.

    However, keep in mind that just because a product has your label doesn’t mean customers will automatically recognize it. You’ll still need to invest in marketing and building brand awareness for your private-label line.

    Similarities between white label vs private label

    SimiliarityDescription
    Product originBoth utilize a product manufactured by a third party.
    Branding controlThe retailer or company has complete control over the branding, including logo, packaging, and marketing materials.
    Sales and distributionThe retailer or company is responsible for selling and distributing the final product through their own channels.
    Replug Branded Short Links CTA
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    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    Difference between white label vs private label

    DifferencesWhite-labelPrivate-label 
    Level of customizationLower Higher 
    Branding focusGeneric (may have minimal branding options)Strong focus on creating a unique brand identity
    Product developmentLittle to no control over product developmentMore involvement in product development, potentially including formula tweaks or feature adjustments
    Minimum order quantities (MOQs)Typically lowerMay have higher minimum order quantities due to the potential for more customization
    Cost Generally lowerGenerally higher

    When to choose the white label or private label?

    In white label vs private label, the best option for you depends on your business goals and resources. Here’s a quick guide:

    • Choose white label if: You need a product quickly, like a custom hat, have limited resources, and want to test the market before investing heavily in branding.
    • Choose a private label if: You have a clear brand vision, want a unique product offering, and are willing to invest time and money upfront.

    Ultimately, both white-label vs private-label strategies can be successful. You can choose the path that propels your business forward by carefully considering your needs and limitations.

    FAQs on white-label

    What is white label vs private label?

    Both white-label and private label involve customizing a pre-made product, but white-label offers less customization (think generic packaging with your logo)  while private label gives you more control over design and features (like a store-brand cereal with a unique recipe).

    Is private labels cheaper than national brands? 

    Private-label products can be cheaper for retailers to purchase, which can translate to lower prices for consumers. However, only sometimes.

    What are some examples of white-label products? 

    White-label products can be anything from clothing and electronics to software and supplements.

    Is private labeling a good business strategy? 

    Private labeling can be a good strategy for businesses looking to build brand loyalty and higher profit margins. However, it requires careful planning and execution.

  • 14 Best white label marketing tools for agencies in 2024

    14 Best white label marketing tools for agencies in 2024

    White-label marketing tools cover a wide range of needs, each with its own specialty—whether it’s custom branding, social media management, SEO, or CMS services. 

    That’s why we’ve put together this guide to simplify your selection process. 

    Stick with us as we break down the options and help you find the perfect fit for your needs.

    What is a white-label tool?

    A white-label tool is a pre-built software application or service that can be customized with your own branding elements.

    Here’s a breakdown of the concept:

    The core product: A developer creates a software tool with all the essential features but without any specific branding.

    Customization: You, the business owner, purchase this tool and personalize it with your brand identity. This could include:

    • Adding your logo and color scheme.
    • Modifying the user interface (UI) elements to match your brand style.
    • Customizing the content and messaging within the tool.
    • And much more…

    The final product: You then offer the white-labeled tool to your customers or clients under your own brand name. This way they got a branded experience as if the tool was built specifically by your company.

    Related: What is white-labelling?

    How does white-labeling work in business?

    How white labeling works

    White labeling can be applied to various aspects of a business. Some of the common include the following:

    CategoryDescription
    SoftwareSoftware companies can white-label software applications and resell them as their own. This allows them to offer branded solutions without the cost and time investment of developing software from scratch.
    Marketing toolsMarketing and other types of agencies can white-label email marketing platforms, link management tools, or social media management tools to offer these services to their clients under their own brand.
    WebsitesWebsite builders can provide white-label solutions, allowing clients to create custom websites without any branding from the builder.

    14 best SAAS white-label tools for agencies

    1. Replug – White-label link management tool

    At the top of our list is Replug, an all-in-one link management tool packed with advanced branding features. With Replug’s white-labeling, you can customize everything to match your brand—from logos and favicons to titles, meta images, descriptions, agency names, domains, branded reports, and emails.

    Replug - Custom branding tool

    Replug makes it easy to create optimized URLs and unique slugs that represent your brand perfectly. You can also track click-through and conversion rates to see how well your links are performing.

    Need to shorten a lot of links at once? No problem—Replug lets you import files for bulk link shortening. Plus, you can turn visitors into customers by adding retargeting pixels to your links or creating branded microsites for your clients using the bio link feature.

    White-label

    Safety is a top priority for Replug. The platform scans and checks links in real time blocks malicious URLs and uses phishing detection algorithms to keep everything secure. The best part? Replug offers affordable and scalable pricing, so it can grow with your brand or agency’s needs.

    Here’s what you get with the Replug white-label solution:

    • URL shortening 
    • White-label dashboards
    • Link rotator
    • QR codes
    • SMS links
    • Custom CTA’s
    • Deep links 
    • Bio-links
    • Link analytics
    • Retargeting pixels

    Pricing of Replug

    Replug’s pricing is both affordable and flexible, allowing you to scale your plan as your brand or agency grows. The white-label pricing plans start at $79 per month (with a free trial) and include a host of advanced features. 

    Replug Branded Short Links CTA
    Replug Logo
    Maximize marketing ROI
    by transforming ordinary URLs into
    branded short links that convert.
    Try Replug for free

    2. Short.io – White-label domain

    Short.io is a user-friendly tool that helps you create branded short links, making long URLs shorter and easier to share. It’s perfect for social media, emails, and text messages.

    While it doesn’t offer a white-label dashboard like Replug, you can still white-label your links with your custom domain. Additionally, you can track clicks and user behavior on your links, providing valuable insights for your marketing campaigns and website optimization efforts.

    Pricing of ShortIo

    Regarding its pricing, there’s no specific mention of white-label links, although the platform does reference this on the homepage. Most of the tool’s advanced features are included in the enterprise plan, which costs $148 per month.

    3. ContentStudio – White-label social media software

    ContentStudio is your go-to solution for managing social media effectively. It helps you discover trending topics and curate engaging content to keep your audience glued.

    ContentStudio- Social media white label tool

    Besides that measure metrics such as total engagement, audience growth, top-performing posts, and many more.

    One of its standout features is the ability to white-label files or reports. This white-labeling feature is beneficial because it allows you to present your content as if it were created entirely by your own team, strengthening brand recognition and creating a smooth user experience.

    These white-label reports are like tailor-made suits, perfectly fitting the needs and preferences of every client.

    Other popular features:

    Pricing of ContentStudio

    The tool offers three different pricing plans. The mid-tier plan starts at $49 per month and includes white-label reports along with many other advanced features.

    Related: How to Measure Social Media Engagement: 12 Crucial Metrics

    4. SE Ranking – White-label SEO tool

    SE Ranking offers a self-hosted, white-label, cloud-based tool, along with a customized, performance-based invoicing platform that easily integrates into your service offerings.

    SE Ranking - SEO tool

    With SE Ranking, you can automate reporting, create comprehensive marketing plans, check keyword rankings, monitor backlinks, and much more. The platform is user-friendly and serves as your ultimate support for excelling in search engine results pages (SERPs).

    The white-label services allow you to make the platform uniquely yours by configuring your personalized domain name and removing any references to SE Ranking. Impress your clients with professional, branded SEO reports that can be automatically sent from your corporate email or manually dispatched as needed.

    Pricing of SE Ranking

    The platform currently offers three pricing plans, with white-label services available starting from the Pro plan at $109.00 per month.

    You may also like: How To Create SEO-Friendly URLs

    5. HubSpot – White-label email marketing software

    Say goodbye to generic email marketing campaigns and hello to personalized, engaging content that drives results. HubSpot marketing automation platform puts the power of automation and analytics at your fingertips, allowing you to deliver the right message to the right person at the right time.

    Hubspot

    The platform allows you to fully white-label their product, replacing their branding with your own or your client’s logo across the platform, including the interface, email campaigns, notifications, and reports.

    With automated white-label email campaigns featuring personalized messaging, you can guide prospects toward conversion, nurturing them through the purchasing process until they’re ready to buy. This is particularly advantageous for B2B businesses with extended sales cycles.

    Pricing of Hubspot

    Starts from $45/user/month if billed annually for small to medium-sized businesses. 

    Related: How to track emails using UTM parameters?

    6. DashThis- White-label project management software

    DashThis is a marketing reporting tool designed to simplify creating data visualizations and reports. It excels at combining data from various sources like SEO, social media, and analytics platforms into a single, informative dashboard.

    The white-label feature allows you to remove all references to DashThis and customize your analytics dashboards to reflect your own branding effortlessly. Additionally, you can start with preset report templates that include all the essential KPIs.

    Pricing of DashThis

    Dash offers up to four pricing plans, starting at just $149/month for the complete white-label dashboard. You can upgrade your plan as needed.

    You may also like: A Complete Guide to Building a Brand Marketing Strategy

    7. Domo – White-label reporting tool

    Domo’s advanced analytics and visualization capabilities give you the tools you need to uncover insights, spot trends, and make smarter decisions.

    Domo

    Besides that domo ensures your client’s data remains secure within their environment while still allowing for comprehensive analysis. With its white label, you can completely customize the look and feel of the analytics reports platform to match your brand.

    Pricing of Domo

    To obtain pricing information, please contact the platform’s sales team.

    You may also like: Usermaven- the best Google Analytics alternative

    8. WordPress – White-label CMS Tool

    WordPress offers a white-label option ideal for agencies and web developers who build websites for clients. Building a professional website doesn’t have to be complicated. With WordPress, you can create a stunning online presence that reflects your brand identity and engages your audience.

    Remove all WordPress branding from the admin panel and public-facing website. This make sure your client’s brand takes center stage, fostering a professional image.

    Pricing of WordPress

    The platform offers various pricing plans and provides custom quotes for large enterprises. For more details, we recommend visiting the website.

    You may also like: How to Create Highly Shareable Content?

    9. Drupal – White-label CMS Tool

    Need a CMS service that can handle complex websites and digital experiences? Look no further than Drupal. Drupal is a free and open-source content management system (CMS) used by millions to build and manage websites.

    Drupal- White label CMS

    It allows users to personalize their profiles with their logo and preferred color scheme. It then automatically adds a white-label token to all outgoing URLs, ensuring email links and other links direct recipients to the user’s custom-branded website.

    Pricing of Drupal

    The basic Drupal modules are free, but there are no pricing details on the Drupal website. We recommend contacting the customer support team for specific information about your needs.

    You may also like: Art of online branding

    10. Asana – White-label project management software

    Create dedicated workspaces for each client, allowing you to organize projects, tasks, and communication under a specific client brand. While full white labeling isn’t available, you can utilize custom fields and integrations to incorporate your agency’s branding within the Asana interface. Or provide clients with a streamlined view of their projects without exposing them to the full Asana platform. This can be achieved through custom integrations or dedicated dashboards.

    Pricing of Asana

    The platform offers pricing plans for individuals, small teams, and large teams. Custom branding features are available starting from the advanced pricing plan at $24.99.

    Related: Abandoned Cart Email Examples & Tips That Actually Convert

    11. Invoice Ninja- White-label payment platform

    Invoice Ninja is a free invoicing and expense management software ideal for freelancers and small businesses.  It simplifies sending professional invoices, tracking time and projects, and managing client communication.  With its user-friendly interface, you can create branded invoices, accept online payments, and automate recurring bills.  

     Plus, for a professional touch, Invoice Ninja offers a white-label option that removes their branding, allowing you to completely customize the software with your own logo and colors.

    Pricing of Invoice Ninja

    Invoice Ninja doesn’t list the white-label pricing on their main pricing page, but the enterprise plan allows you to remove platform branding for $16 per month.

    12. DashClicks – CRM

    Scale your business and automate your marketing efforts with DashClicks. Its white-label CRM and marketing automation solutions help you to manage leads, strengthen relationships, and track ROI – all from one intuitive platform.

    Pricing of DashClicks 

    There are no such details mentioned about pricing on the website.

    You may also like: Replug click analytics: Turn clicks into conversions

    13. Simvoly – Website building tool

    Create stunning websites and online stores without writing a single line of code with Simvoly. Its drag-and-drop builder and white-label options make it easy to bring your vision to life and showcase your brand to the world. 

    Whether you’re a freelancer, agency, or entrepreneur, Simvoly gives you the tools you need to succeed online.

    Pricing of Simvoly 

    Starts from $59/month and goes up to $199/month

    You may also like: What Are Personal URLs & Its Diverse Application

    14. BlockSurvey – White-label survey tool

    BlockSurvey is a privacy-focused survey tool that offers full white-label capabilities, making it ideal for businesses and agencies that prioritize data security. BlockSurvey ensures that your surveys are completely anonymous and encrypted, providing an additional layer of trust for your clients.

    Pricing of BlockSurvey

    BlockSurvey’s pricing is flexible, with a white-label option available with a team plan starting at $55 per month. It’s an affordable solution for agencies looking to provide branded, secure surveys to their clients without sacrificing data privacy.

    10 Things to look for in your white label tool 

    Replug Branded Short Links CTA
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    A complete link management solution
    for marketing professionals & agencies.
    Try Replug for free

    When choosing a SaaS white-label tool, it’s important to consider some of the following factors:

    1. Branding

    Can you easily add your logo, color scheme, and fonts throughout the tool? Does it allow customization of login screens, email templates, and other branding elements?

    2. Custom functionalities 

    Does the tool offer the level of control you need to tailor features and functionalities specific to your client’s needs? Can you disable unused features or create custom user roles?

    3. Existing systems

    Does the white-label tool integrate with your existing CRM, marketing automation platform, or other software you use?

    4. Data security

    How does the white-label provider ensure the security of your client data? Look for features like data encryption, access controls, and compliance with relevant security standards.

    5. Uptime and reliability

    Is the white-label tool hosted on a reliable platform with a high uptime guarantee? Ensure minimal downtime to avoid disruptions for your clients.

    6. Scalability

    Can the tool handle your growing client base and data volume? Choose a solution that scales with your business needs.

    7. Support

    Does the white-label provider offer adequate technical support to address any issues you or your clients encounter? Consider the availability and response times of their support team.

    8. Pricing

    Review the pricing structure of the white-label tool. Does it offer a model that aligns with your budget and client pricing strategies (e.g., per-user, tiered pricing)?

    9. Ease of use

    Is the white-labeled tool user-friendly for both you and your clients? Look for intuitive interfaces and available training resources.

    10. Free trial or demo

    Many white-label tool providers offer free trials or demos. Take advantage of these to assess the tool’s functionality and user experience before committing.

    By carefully considering these factors, you can select a white-label SaaS tool that empowers your business to offer exceptional branded solutions to your clients while streamlining your operations and ensuring a positive user experience.

    Related: Top 22 Personal Branding Tools To Upscale Your Marketing

    Conclusion

    Remember, the ideal white-label tool allows you to deliver exceptional branded solutions to clients, streamline operations, and ensure a positive user experience. By carefully considering the factors outlined in this guide, you can make an informed decision that propels your agency’s success.

    FAQs on White-label tools

    I’m concerned about data security with white-label tools. What should I look for?

    Data security is crucial. When choosing a white-label tool, ensure they offer features like data encryption, access controls, and compliance with relevant security standards. Don’t hesitate to inquire about their data security protocols to ensure your clients’ information remains protected.

    What are some popular white-label marketing tools for social media management?

    The guide highlights two excellent options: PromoRepublic and ContentStudio. Both offer advanced collaboration features and customizable white-labeling, allowing you to seamlessly manage social media for your clients under your own brand.

    Can I use white-label tools for email marketing as well?

    Absolutely! The guide explores two popular choices – HubSpot and Brevo. While HubSpot offers full white-labeling, Brevo focuses on user-friendly campaign creation and tracking with white-labeling capabilities. Consider your specific needs and budget when choosing an email marketing tool.


  • How to increase online sales: 17 Proven tips & hacks

    How to increase online sales: 17 Proven tips & hacks

    Ever wondered why everybody wants to increase online sales fast?

    Obviously, more sales means more revenue, and more revenue means you become richer.


    Platforms like Meta, Amazon, Google Ads and Shopify, to name a few, provide a variety of tools and features designed to increase online sales. These platforms have massively contributed to the growth and success of businesses by enhancing customer engagement, streamlining operations, and optimizing marketing strategies.

    This not only shows how boosting online sales have gradually, but surely, become the backbone of almost all businesses. This surge in online sales has a huge impact on global online sales as well. Statista reports that global eCommerce sales revenue is expected to grow at a CAGR rate of 9.47% (2024-2029).

    If you are struggling to turn those website visits into actual sales?

    Fear not, fellow marketers! This guide is your cheat sheet to increase your online sales game. Let’s keep going.

    17 amazing tips to increase online sales

    We have compiled 17 tips with pro hacks that can help multiply your sales and some can even save the costs for your business as well.

    1. Target the right audience

    The first and most important tip is to target the right audience. You can conduct thorough market research to identify your ideal customer’s demographics, preferences, and pain points. Tailor your marketing efforts to resonate with their needs and interests, increasing the likelihood of conversion.

    2. Stay ahead with advanced SEO strategies

    Organic traffic is gold. Stay ahead of the curve with advanced SEO strategies to ensure your website ranks high in search engine results pages (SERPs). Focus on keyword research, on-page optimization, and high-quality content creation to improve your website’s visibility.

    Good SEO Increase online sales

    With the majority of online traffic coming from mobile devices, optimizing your website or app for mobile responsiveness is non-negotiable. Make sure your website has fast loading times and intuitive user interfaces across all devices. A mobile-friendly experience enhances user satisfaction and encourages mobile shoppers to complete their purchases.

    Pro hack: Optimize website navigation for easy access to products and information, allowing a smooth and intuitive browsing experience that keeps customers engaged.

    3. Utilize user-generated content more often

    Encourage satisfied customers to share their experiences through reviews, testimonials, and social media posts. UGC serves as authentic endorsements of your products or services, influencing potential buyers’ purchasing decisions to increase online sales.

    4. Use high-quality visuals and themes

    appealing themes to boost online sales

    Invest in high-quality imagery, videos, and graphics that showcase your products or services in the best light. Make the best of tools for seamless AI video generation to create engaging, professional-quality videos quickly and efficiently. Ensure your website design and branding elements align with your target audience’s preferences, creating a visually appealing and cohesive online presence.

    5. Run online ads

    If you are not running ads in this digital era, then don’t expect to increase online sales.

    Online ads are like direct bridges to reach potential customers, instantly enhancing brand visibility. Compared to many other marketing methods, running online ads is remarkably faster. Through precise targeting based on demographics and online behavior, ads ensure reaching the most relevant audience.

    Moreover, you can simply use these statistics to tailor your next campaign to target them. Since the data you receive is in real-time, there’s a higher probability of achieving high social media engagement.

    https://replug.io/blog/google-ads-retargeting

    6. Set up killer social media campaigns

    Map out, design, and set up visually appealing posts tailored for specific platforms and suggested posting times. To simplify this process, use automation tools to schedule posts, monitor their effectiveness, and optimize your social media workflow for greater efficiency.

    ContentStudio social media management platform

    We would suggest you consider ContentStudio, a comprehensive social media tool designed for agencies, brands, and marketers. With its user-friendly interface and powerful features agencies, brands, and marketers can stay organized and accomplish more in less time, streamlining social media management tasks.

    7. Deliver exceptional customer support every time

    Providing exceptional customer support is essential for long-term relationships and driving repeat business. Positive experiences lead to satisfied customers who are more likely to become loyal advocates for your brand.

    Tip: Implement live chat and consider investing in the best business phone systems or an AI chatbot like Crisp (a leading Freshdesk alternative) to provide immediate assistance and support, address concerns, and facilitate the buying process in real time.

    Replug Branded Short Links CTA
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    A complete link management solution
    for marketing professionals & agencies.
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    8. Giveaways or discounts

    speacal offers- increase online sales

    Everyone loves a good deal, so consider running giveaways or offering discounts to incentivize purchases and attract new customers. Promote exclusive offers through email marketing, social media, and website banners to create excitement and urgency. More importantly, it helps to increase online sales.

    Pro hack: Offer complimentary items or samples with purchases to catch customers’ attention and boost sales.

    9. Team up for a win-win 

    Collaboration is key! Partner with complementary brands or influencers to reach new audiences, leverage each other’s networks, and boost your online sales.

    Explore opportunities for cross-promotion through co-branded campaigns, guest blogging, or social media takeovers.

    10. Make your checkout process smooth

    guest check out

    Don’t let a clunky checkout process affect your sales. Simplify the steps to purchase, minimize form fields, and offer multiple secure payment options to cater to diverse customer preferences. 

    Guest checkout and clear shipping/return policies further enhance the user experience and build trust.

    Lower the risk of purchasing with money-back guarantees or hassle-free returns to alleviate customer concerns and boost confidence in making a purchase.

    Disable account registration requirements at checkout and simplify the checkout process. Reduce friction and abandonment rates, while still offering the option for customers to create an account for future purchases.

    Pro hack: Recommend complementary or upgraded products during the checkout process, maximizing the value of each transaction and increasing overall revenue.

    11. Retarget your visitors

    Not everyone buys right away. Retargeting pixels allow you to re-engage visitors who have previously interacted with your website or products. Install retargeting pixels on your links to track user behavior and serve targeted ads to visitors across various online platforms.

    By staying top-of-mind with potential customers, you can encourage them to revisit your site and complete their purchase. Thus, retargeting your visitors with more personalized ad experiences can increase online sales for you.

    Repug- Link management solution to increase online sales

    The best way is to use a link retargeting tool like Replug – it allows you to create and manage retargeting campaigns across various platforms and channels, helping you reach potential customers who have previously interacted with your brand. Moreover, you can add CTAs, track audience, bio links, route traffic, A/B test your campaigns and much more.

    https://replug.io/blog/retargeting-best-practices

    12. Put what’s popular in the spotlight

    Boost ROI with branded URLs - Replug dashboard showing performance metrics and branded URL creation
    Replug Logo
    Boost your conversion rates with irresistable CTAs with

    for your marketing campaigns.

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    Higher clicks

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    More leads

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    Better ROI

    Generate free CTAs

    The next tip in our list for increasing online sales is to capture visitor attention.

    Let me explain..

    A compelling offer presented with a call to action pop-up, encourages visitors to subscribe or make a purchase.

    Use your CTAs to display customer reviews and testimonials to build credibility and reassure hesitant buyers of the value and quality of your products. Furthermore, showcasing best-selling products prominently to leverage social proof and inspire trust in potential buyers.

    All of the above can potentially help you to increase online sales.

    13. Craft personalized email campaigns for impact

    Email remarketing remains one of the most effective tools for nurturing leads and driving conversions. Segment your email list based on user preferences, behavior, and purchase history to deliver personalized content and offers. Tailor your email campaigns to address specific customer needs and pain points, increasing engagement and driving online sales.

    Pro hack: Run abandoned cart email campaigns to remind customers of items left in their cart, prompting them to complete their purchase.

    14. Map your customer’s journey

    Understanding the customer journey is essential for providing seamless online experiences and guiding users towards conversion. Map out the various touchpoints and interactions users have with your brand, from initial discovery to post-purchase support.

    Mapping customer journey increases online sales

    Identify potential pain points or friction areas and optimize each stage of the user journey to enhance satisfaction and drive online sales.

    15. Refine strategies through A/B testing

    Don’t just guess what works – test and refine your approach to find what converts best. A/B testing lets you compare different versions of your website, emails, and product offerings to see what clicks with your audience. By constantly iterating based on data, you’ll ensure your sales strategy is firing on all cylinders.

    16. Data is your friend

    Numbers don’t lie! Learn how to use analytics tools to track website traffic, user engagement, and sales. Analyze these key metrics to identify trends, find areas for improvement, and make data-driven decisions that fuel growth and profitability.

    Make use of data to increase online sales

    For this, you can any advanced yet affordable analytics tool such as Usermaven. By tracking metrics such as page views, time spent on the site, and click-through rates, you can gain valuable insights into what resonates with your audience and what doesn’t.

    Besides that, automating data collection and analysis processes help you streamline your operations and free up valuable time and resources.

    17. Limiting choices

    Carefully curate a selected range of products, reducing decision fatigue, and guiding customers towards quicker purchasing decisions.

    Mistakes to avoid when trying to increase online sales:

    Here’s a table outlining common mistakes to avoid when trying to increase online sales:

    #MistakeDescriptionSolution
    1Poor Website NavigationComplicated navigation can frustrate customers.Simplify site structure and ensure intuitive, user-friendly navigation.
    2Lack of Mobile OptimizationA website not optimized for mobile can lead to lost sales.Ensure your site is fully responsive and functions well on all mobile devices.
    3Ignoring SEOLow search engine visibility can decrease traffic.Invest in SEO strategies to improve your site’s ranking on search engines.
    4Unclear Value PropositionCustomers may not understand why they should buy from you.Clearly communicate the unique benefits and value of your products or services.
    5Complicated Checkout ProcessA lengthy or complex checkout can cause cart abandonment.Streamline the checkout process with fewer steps and multiple payment options.
    6Lack of Trust SignalsCustomers may hesitate to buy without trust indicators.Include customer reviews, security badges, and clear return policies to build trust.
    7Inadequate Customer ServicePoor customer support can lead to negative reviews and lost sales.Provide excellent customer service through various channels like chat, email, and phone.
    8Ignoring Customer FeedbackNot addressing customer complaints can harm your reputation.Actively seek and respond to customer feedback to improve your offerings and service.
    9Poor Product DescriptionsVague or generic descriptions can fail to engage customers.Write detailed, compelling product descriptions highlighting key features and benefits.
    10Neglecting Email MarketingMissing out on this channel can reduce repeat business.Implement targeted email marketing campaigns to engage customers and drive repeat purchases.
    11Slow Website Load TimesSlow pages can lead to high bounce rates.Optimize website speed by compressing images, using a CDN, and minimizing code.
    12Ineffective Social Media UseNot leveraging social media can limit your reach.Use social media strategically to engage with your audience and promote your products.
    13Lack of PersonalizationGeneric experiences can reduce customer engagement.Use data and analytics to personalize the shopping experience for each customer.
    14Ignoring Market TrendsFailing to adapt to new trends can make your offerings outdated.Stay informed about industry trends and adapt your products and marketing strategies accordingly.
    15Overcomplicating Product PagesToo much information or clutter can overwhelm customers.Keep product pages clean and focus on key information with clear, high-quality images.
    16Ignoring Cart AbandonmentNot addressing cart abandonment can lead to lost sales.Implement abandoned cart recovery strategies like email reminders and exit-intent pop-ups.
    17Neglecting Local SEOFailing to optimize for local search can miss out on nearby customers.Use local SEO tactics such as Google My Business and localized keywords.
    18Underutilizing Video ContentNot using videos can miss an opportunity to engage customers.Create product videos, tutorials, and customer testimonials to increase engagement.
    19Inconsistent BrandingInconsistent branding can confuse customers and dilute your message.Maintain a consistent brand voice, design, and messaging across all platforms.
    20Poor Quality ImagesLow-quality images can deter customers from making a purchase.Use high-resolution images that accurately represent your products from multiple angles.
    21Ignoring Seasonal TrendsNot capitalizing on seasonal trends can result in missed sales opportunities.Plan promotions and stock inventory based on seasonal trends and holidays.
    22Lack of Social ProofNot showcasing social proof can reduce trust and credibility.Display customer reviews, ratings, and user-generated content prominently on your site.
    23Complex Return PoliciesComplicated return policies can deter potential buyers.Offer clear, simple, and fair return policies to increase customer confidence.
    24Insufficient Payment OptionsLimited payment options can lead to cart abandonment.Provide multiple payment methods, including credit cards, PayPal, and digital wallets.
    25Overlooking Site SecurityInadequate security measures can compromise customer trust and data.Implement strong security protocols, including SSL certificates and secure payment gateways.
    26Lack of A/B TestingNot testing different strategies can lead to missed optimization opportunities.Regularly conduct A/B tests on various site elements to find what works best for your audience.
    27Ignoring Customer JourneyNot understanding the customer journey can lead to missed engagement points.Map out the customer journey and tailor your marketing efforts to each stage of the buying process.
    28Underestimating Shipping CostsUnexpected high shipping costs can lead to cart abandonment.Offer clear shipping options and consider free or discounted shipping to reduce cart abandonment.

    Conclusion

    Social media has upgraded e-commerce many a fold over the past few decades. In order to survive in the competitive market, you need to come up with cautious strategies.

    For your business to soar, you need customers to invest in you. I have discussed a few practices for you to elevate your sales game.

    The first and the foremost step is to gain your clients’ trust. Deal with your clients honestly and do not wreck your credibility by making the promises you can’t keep.

    Devotedly serve your targeted audience and make the best of your time and resources.

    Reciprocate with your customers and incline them towards loyalty.

    Work with the latest technologies and make them believe that they’re in best hands.

    Use scroll maps and heat maps to improve your awebsite thereby improving the quality of business with your customers.

    Engage with your customers via Live Chats, Emails and other social platforms.

    The most crucial thing to worry about is consistency. Consistently working towards betterment will improve you in every field of life.

    FAQs on how to increase online sales

    What are the benefits of selling online? 

    Selling online brands can boost conversions, lower overheads, 24/7 store availability, convenience for customers, and much more…

    How do i write effective product descriptions? 

    You can write effective product descriptions by highlighting the features & benefits of your brand or product etc. Try using related keywords based on search queries. 

    What payment methods should i offer? 

    You should offer credit cards or other secure payment gateways.

    What are the challenges of selling online? 

    One has to face market competition, challenges in online marketing, managing inventory, etc.

    How do i run effective online sales campaigns? 

    You can offer discounts, and promotions, or run customized email marketing campaigns for this.