Author: Hassaan Khan

How long have you been going back and forth between Google ads and Facebook ads?

I’m no psychic that knows everything; I just stumble upon so many Google and Facebook ads from the brands I’m aware of that use these ad platforms.

Undoubtedly, both are excellent paid ad options in digital marketing, but the point is that these aren’t the only options out there.

There are several other online advertising options that some of you may not have even explored yet. When most advertisers plan to start their paid ads journey, they look out for better ROI without breaking the bank.

This is why I decided to put some light on the Quora ads platform. Before I dig deeper into the nuts and bolts of how to advertise on Quora, I’d like to lay the foundation first.

In case, you aren’t familiar with the Quora platform, here’s what you should know about this social media platform:

Quora is a popular questioning and answering platform that connects people through this social media network. It’s a platform that lets users ask questions from industry-relevant users as well as allows users to reply to the questions they stumble upon on the platform.

It’s similar to Reddit on some level, but I find Quora easy-to-use, effective, and user-friendly. On the contrary, Reddit is more cluttered, difficult-to-get-attention, and hard-to-figure-out.

Besides the questioning and answering concept, the platform has a lot to offer. You could manage your bio, profile, and credentials. Plus, you could build followers base on Quora through your interactions, activities, and responses.

If you’re wondering how you can get the ball rolling on this platform from a building the followers base standpoint, then let me tell you more.

The Quora algorithm detects the relevancy of the questions and puts them in front of the specific users to answer based on their credentials and profile activities.

You don’t necessarily need to be an expert on a subject to answer the questions on Quora. All it needs is that you’re interested and knowledgeable on the topic.

The platform does the rest of the job through the feedback it gets on the answer from the users interested in the subject.

That’s pretty much it.

Now let’s get back to our topic. Shall we?

If you’re curious why you need to advertise on Quora in the first place, then it’s time for you to find that out.

Why Should You Advertise on Quora?

Quora is one of those top-tier social media platforms that are a little bit underrated when it comes to building a followers base and reaching out to the masses.

However, my personal experience on the Quora platform tells a different story altogether. Perhaps, this is why I’m a big advocate of using Quora let alone advertising on this question-and-answer platform.

When I ran the first few campaigns with Google ads, they turned out to be a failure. Then I took an online course about Google ads and it helped me run a few successful Google ad campaigns afterwards.

The point is that there is no shame in learning something that you don’t know. This is why I’m excited to share my expertise and knowledge on Quora with you.

You might wonder why you should advertise on Quora instead of any other platform. I’m a big fan of testing out all the options available at my disposal. However, four key elements that might convince you to give Quora advertising a try:

I. A large User Base

Quora is undoubtedly one of the top-tier social media platforms among Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Instagram. However, the audience size may not be even close to Facebook, Instagram, and YouTube, but it has a sizeable audience.

Ryan Browne, VP of Revenue on Quora revealed in December 2019 that Quora has over 300 million monthly active users. It’s not rocket science to figure out that the number would have gone up over the past couple of years.

Therefore, the Quora ad platform is worth a try if you’re trying to spice up your digital marketing campaign.

II. Retargeting

Quora ads program is embedded with several advertising features that make your online advertising experience a whole lot better. One of those features is the Quora Pixel that helps the ad platform identify the occurrence of specific actions on the consumer end, which influences the ad campaign results.

In simple words, It is a tracking code that is placed in your website code to track traffic and conversions.

Furthermore, the Quora Pixel has two parts; the Base Pixel code and the Event Pixel code. The Base Pixel goes into the header of every page of the website, which enables you to leverage website audience building for remarketing and targeting the Lookalike audience.

Whereas, the Event Pixel code tracks the conversion and needs to be installed on the “thank you” pages which indicate that an event has occurred.

Related: How to find Quora Pixel ID

III. Multiple Ad Formats

The availability of multiple ad formats is the cornerstone of any ad platform. The Quora ad platform does have multiple ad formats that make it easier for the advertisers to A/B test different ads formats in the same ad campaign to analyze the difference.

The Quora ad platform offers four ad formats which are text ads, image ads, promoted answers, and lead gen forms. To find out what these ad formats look like, check this PDF guide from Quora.

IV. User-Friendly Dashboard

Indeed, I have successfully run a few Google and Quora ad campaigns back in 2019-20, but I’m no expert at PPC advertising whatsoever. And, I have never had any problem with the Quora ad platform. I believe the Quora ad platform’s dashboard is quite user-friendly and easy-to-use even for beginner advertisers.

So these are four of the important elements to keep in mind when getting started with Quora advertising.

Let’s dive deep into the process of advertising on Quora.

How to Advertise on Quora?

To get started with Quora ads, you don’t need to be an online advertising ninja. However, there are some basics that you should know before running Quora ads. Take a look at the following steps:

#1: Create a Campaign to Get Started

Understanding the Quora ad structure is crucial to starting a successful ad campaign. It’s no surprise that the first couple of online ad campaigns don’t do very well because most advertisers don’t know how to run them.

Before I put some light on the campaign creation process, it’s essential to know the types of ad campaigns available in the Quora ad platform.

Types of Quora ad Campaigns (or objectives)

1. Conversions: It’s the ad campaign objective that is used to push the paid visitors to do a certain action, for instance, sign up for a trial account or buy a product. The conversion ad campaign records the event as soon as the visitor completes the process/transaction cycle.
2. App Installs: The Quora ad platform pays close attention to a mobile audience. Besides the distinction between the desktop and mobile audience, the platform also allows you to advertise your mobile app. The app install objective is selected when you need to increase your mobile app users.
3. Traffic: One of the most popular objectives of the Quora ad campaign is traffic. It’s typically used for driving traffic to the advertiser’s website. The primary focus of running a traffic-based ad campaign is to increase website visitors.
4. Awareness: Online advertising isn’t always intended towards selling a product. Instead, sometimes, brands want to create brand awareness through content or ads. Therefore, the awareness ad campaign is used for spreading the word about a brand or product.
5. Lead generation: This ad campaign type does exactly what it sounds like. The lead generation objective is best for generating leads through Quora advertising.

Once you’re clear on the objective of your ad campaign, you’re good to go.

How to Create a Quora ad Campaign?

To start running ads on Quora, you need to create an ad campaign to determine the nitty-gritty of the advertising campaign.

This is the area where you need to put the basic information about the campaign. It starts with putting in the campaign name followed by the selection of the campaign objective and campaign budget.

Let me walk you through the process of creating an ad campaign for Quora ad:

To create a campaign, click on the profile button and go to the Ads Manager.

Once you’re in the Ads Manager, click on the New campaign button.

Name your Quora ad campaign and select the objective of your campaign.

The next up is the budget; it’s up to you whether you choose a lifetime budget or allocate a daily budget for your campaign.

However, daily budget allocation gives you more control over your ad spending because it won’t spend more than you chose for a single day.

In the next step, you’ll learn how to set up ad sets.

#2: Make Suitable ad Sets

After creating an ad campaign in Quora, the next up is the process of creating ad sets. The ad sets are a good way to differentiate between multiple ad strategies within the same campaign.

Simply put, you can create a single Quora ad campaign for a specific brand and come up with different ad sets over time.

Here’s how you can build ad sets:

Once you have created the Quora ad campaign, just click the next button to proceed with the process. In the next step, you’d stumble upon the ad settings page.

You’d be required to name your ad set right away.

Then, you’d have to put the location targeting for your ad where you could type in the countries or cities you want to target.

You’ll be required to choose the primary targeting of your ad set afterwards.

Here are the targeting options:

• Contextual targeting: It’ll show your ad to the specific topics, keywords, and questions. It means that your ad would show up in front of the audience that is searching or following the similar topics, keywords, or questions that you’d choose in your ad.
• Audience targeting: The audience targeting option would show your ad to the audience that would match the web traffic, lookalike audience, or contact lists.
• Behavioural targeting: It’s the targeting option that allows you to target the audience based on their interests or retarget them based on their interaction history on the Quora platform.

  

  
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• Broad targeting: Broad targeting is a rather wide targeting strategy that encompasses a broader audience across the Quora platform.

Related: Google ads retargeting

Furthermore, there are a few additional targeting options such as devices/browsers and gender that need to be selected for accuracy.

Lastly, you’d need to set the bid for your ad campaign. To do this, choose the ad delivery model; you can either optimize your ad units for clicks or impressions.

If you opt for clicks, you’d have to go with the CPC model, whereas if you select the impressions, you’d see the CPM model.

It does sound a bit confusing if you haven’t run a Quora ad campaign before, but in reality, it’s quite simple.

#3: Prepare an ad Unit

The Quora advertising gets a little confusing, especially if you’re a beginner. When I was getting started with Quora ads, I had no idea what to do after creating a campaign.

However, the best part is that the Ads Manager’s dashboard walks you through the whole process. And, you’re able to create your first ad up and running within no time.

Let’s head over to the third stage of the Quora ad creation process. By now, you have created a Quora ad campaign and an ad set as well.

The third step in the Quora ad process is the creation of the ad unit. One of the hacks of winning at Quora advertising is that you should make multiple ad units within the same ad set.

Once you create multiple ad units in the ad set and run them simultaneously in your ad campaign, you could A/B test multiple ads units to see which one works better for you.

Without any further ado, let’s jump right into the process of creating ad units.

After you hit the next button on the ad set page, you’ll reach the ad units section.

It’s the section where you need to put in all the ad details. Let’s take a look at the information you need to fill in the ad unit section:

• Ad Name: You must name the ad unit to differentiate it from other ad units.
• Format: You can either choose an image ad, text ad, or promoted answer for ad format.
• Creative: The creative includes Business name, headline, body text, and call-to-action.
• URL formatting: It’s the URL section where your landing page URL goes.

As you finish creating your ad unit, you’re almost done with creating an ad on Quora.

Move on to the final step of the Quora ad process.

#4: Submit ad for approval

The Quora ad creation process has give or take three major steps which start with creating a campaign, then adding an ad set, and finally making ad units.

Once you finish all three steps in the process, the next up is the ad submission. When you submit an ad, it goes into the review. Then, the Quora ad team reviews your ad and decides it.

The Quora ad team closely analyzes your ad and accepts it if everything seems okay or rejects it if there are discrepancies in the ad copy or formatting. Plus, they’d let you know what needs to be fixed to get the ad approved.

Once it’s approved, your ad would go live right away.

Don’t worry if your first couple of ads get rejected. Try learning about the Quora ad requirements and resubmit your improved version of the ad.

Once you submit your ad, wait about 30 minutes to 3 hours to get your ad reviewed. Don’t panic if takes a day or two to get your ad reviewed, especially during the holiday season.

5 Key Components of Quora Ads

It wouldn’t be fair if we don’t discuss some key components of Quora advertising that go hand-in-hand when it comes to running Quora ads:

Ads manager

It’s the dashboard where everything related to Quora ads starts. To access the Ads manager, you need to click through your profile icon and choose the Ads manager from the drop-down menu.

Pixels & events

Pixels & events are the sections where the Quora Pixel code and the Event code are created. Both these codes are inserted into the website code to track the users’ activities and performances. As a result, the Quora ad platform can target those users and show them the ads, and this process is called retargeting. Read more about these codes by clicking here.

Audiences

The Quora ad platform allows you to create an audience to showcase ads through three ways:

1) Website traffic audiences,

2) List match audiences,

3) Lookalike audiences.

To better understand how to set up the audience targeting, check out this guide.

Lead gen

The Quora ad platform has now the lead generation option as well. It flawlessly integrates with over 2,000 apps. The idea behind the lead gen feature is that it helps you natively generate leads through Quora ads. This feature provides advertisers with customizable forms, performance measurement, and connectivity with over 2,000 apps via Zapier.

Reporting

Reporting is an essential component of online advertising or digital marketing campaign. The Quora ad platform does have an excellent reporting dashboard that allows you to generate ads reports on demand.

Mistakes to Avoid While Advertising on Quora

There are no hard and fast rules for winning on Quora ads. When you go through the Quora advertising process a few times, you start to realize what’s working and what isn’t. However, sometimes, you need an expert to walk you through the whole process.

Therefore, I’m sharing a handful of things that could go wrong in your Quora ads. In other words, try to avoid the following mistakes during advertising on Quora:

Setting the incorrect campaign targeting

Campaign targeting is crucial to reaching out to the right audience. If you choose the wrong objective, there is no way the campaign would perform well.

Similarly, if you messed up with location targeting or primary targeting strategy during creating the ad sets, it’s going to hurt the ad outcome. So try to avoid incorrect campaign targeting.

Lack of understanding of the pricing model

The Quora ad platform offers three bidding options which are cost per click (CPC), cost per thousand impressions (CPM), and cost per action (CPA). With CPC, you could bid and pay as low as $0.01 per click, whereas in the CPM pricing model, you can bid and pay a minimum of $0.20 per thousand impressions. Lastly, you can target for a CPA and pay per impression.

Things go south when you don’t have a clear idea of how the Quora ads pricing model works. It’s no surprise that you would choose the wrong bidding option when getting started with Quora ads.

Choosing the lifetime budget for every campaign

One of the tips digital marketers and Quora ad experts give is that never set a lifetime budget. What it does is that it could rapidly consume the whole budget over a short period, and you end up finishing the campaign much sooner than expected.

What you can do instead is try choosing the daily budget, which means the ads won’t consume more than the allocated budget in 24 hours.

Using a single ad unit instead of multiple units

Creating just one ad unit is a rookie mistake that almost every first-timer makes. In fact, I also did this mistake when I was getting started with Quora ads back in 2019.

The biggest perk of having multiple ad units is that you could see which ad unit is outperforming the other one. There is no way that two ad units perform the exact same way.

Sticking with One ad Format

Most beginner advertisers make the mistake of sticking with just one ad format. Quora ad platform provides you with three ad formats which are text ad, image ad, and promoted answer. You shouldn’t stick to just text ads. Instead, try testing the other two ad formats as well.

In digital marketing, it’s said that images grasp the attention of the audience. I reckon you should try out the image ads once in a while to see the difference.

Ignoring the Top-Tier Countries

It’s important to understand where your potential exists so that you could set the location targeting accordingly. However, if you’re going after the global audience, then the only way to get the ROI is by hitting the bullseye.

I can tell you off the top of my head that Quora ads work quite well if you target the top-tier countries such as the USA, Canada, United Kingdom, and Australia as compared to the rest of the world. I have had several chances to run Quora ads for European and Asian countries, and the results weren’t very impressive.

The Final Words on Advertising on Quora

Quora advertising doesn’t seem to be as popular as other social media ad platforms, but shelving this option might be a huge mistake.

As you must know ad prices are sky-rocketing on Google ads, Facebook, LinkedIn, and Twitter, but it doesn’t mean I’m writing them off. These top-tier social media platforms and their advertising options are absolutely vital to digital marketing.

However, Quora advertising is still under-priced as compared to Facebook, Instagram, and YouTube ads.

Therefore, I tried to come up with a comprehensive yet to-the-point tutorial on how to advertise on Quora.

This article encapsulates why it’s important to pay close attention to Quora ads as well as the basic steps to make your Quora ad campaign up and running.

If you have been planning on scaling your digital marketing campaign, then I’d highly recommend adding Quora advertising to your marketing mix before it gets too late.

Don’t shy away from leaving your thoughts on the Quora ad platform in the comments below.

You’re reading about building a successful e-commerce website. Maybe, you want to venture into the e-commerce business. Who doesn’t know that e-commerce is a lucrative B2C business model? 

However, you’ve got to have a proper plan in place because launching an e-commerce business isn’t that simple. You must know that it does sound like fun when you’re working a 9-to-5 job and want to start something on the side (or even quit your job to go all in). 

But, of course, you’re in luck. I’ve got you covered.

This isn’t the first time I’m helping people to build an e-commerce website. I have had several talks with friends and relatives who wanted to get into this business. Most of them were afraid to “jump off the cliff”. 

Maybe, there were two reasons why most people don’t start their these businesses:

   1. They lack the right skills

They don’t have any idea where to begin when starting an e-commerce site. They think that launching an e-commerce website might cost them thousands of dollars just because they have no idea where to get started. Let me correct you right off the bat, it won’t cost you thousands of dollars to set up an e-commerce business. 

Have you ever heard of a tool called WooCommerce? You might not need to spend a dollar because it’s an e-commerce tool that installs merchandise features to your self-hosted WordPress website. However, there are several paid tools for launching e-commerce sites that are even better; you’ll learn more about them in this article.or a more dynamic and seamless user experience, consider integrating Angular Spreadsheet Controls into your website development. These tools streamline data management and enhance functionality, ultimately contributing to a user-friendly interface. This can be particularly advantageous if you’re using platforms like WooCommerce, making it easier for customers to interact with your digital storefront effectively.

   2. They’re afraid of failing

One of the biggest reasons why most people don’t take that leap of faith is that they’re afraid of failing. Most of them overthink the whole thing, but some of them can’t take risks at all. In other words, they’re afraid of failing so they never take action.

If you’re planning on starting an e-commerce website in 2022 or beyond, then don’t let the fear of failing stop you. Gary Vaynerchuk often says to his fans and followers that pay attention to who’s giving the advice. The point is that if you’re asking about starting an e-commerce venture with someone who hasn’t done any business before, you need to rethink your strategy.

As far as my experience with e-commerce websites is concerned, I don’t consider myself an expert in this genre, but I’ve been running a personal online store for the past 15 months. 

Plus, I have had some experience selling e-products via 2checkout and Fastspring. 

Let’s just say I won’t hire an e-commerce guy if I ever want to scale my e-commerce business because I might not need one.

You’re about to learn:

• • • • What an e-commerce website is, and why it is important
      • 3 W’s of building an e-commerce website
      • The steps involved in building an e-commerce website
      • The tools that are used for creating e-commerce websites
      • How to market your e-commerce business in today’s world

So before we dig deeper into building such websites in 2022 or even after that, it’s important to take care of the basics. For those who’re slightly unsure about an e-commerce website, here’s some explanation:

What’s an E-commerce Website?

It’s a website that sells products online and provides a facility for customers to shop on the internet without having to visit a brick-and-mortar store for shopping. It is also known as an e-store or online shop. 

Furthermore, some e-commerce websites sell softwares, printables, and digital content, whereas others also sell tangible items. However, for tangible goods, the e-store may ask for freight charges and address of the recipient.

We’re living through a time of Technology and the Internet. Therefore, buying stuff online is no mystery, especially for millennials. Most e-commerce websites accept PayPal, debit cards, credit cards, Apple Pay, Google Play, and other payment options.

The best part about the e-commerce business is that anyone with a certain set of skills can venture into it and start their entrepreneurial journey without a ton of investment. You’ll learn about the e-commerce website building tools that make the launching process a whole lot easier.

3 W’s of Building an E-commerce Website: Who, Why, and What

This might seem like a section that most of you would want to skip so that you can get to the cream of this piece. However, this brief section might turn things around for you. The following three W’s could be crucial to your e-commerce business success:

 1.  Who is the target audience of the e-commerce business?

The understanding of the target audience means you know who you want to reach out to for selling your products. For instance, if you only sell products in the US, you might not need to run Facebook ads for Canada. It shows that you’re well aware of your target audience.

 2. Why did you choose the e-commerce business model?

It’s essential to get the basics right. If you aren’t sure why you entered the e-commerce market, then you should rethink your whole strategy before investing your hard-earned money into this business. You must choose the e-commerce business model if you’re passionate about selling online or you’ve got some experience in sales and marketing.

 3. What is your brand’s value proposition?

A brand’s value proposition is the ability to stand out from the crowd. It could be anything from efficient customer support, quick free delivery, to low prices. Make sure that you develop your e-commerce company’s value proposition that sticks with your sales and marketing. Using a strategic clarity canvas, you can visually outline your business objectives and ensure alignment across teams.

That’s pretty much it.

Let’s jump right into the cream of this article.

Five Step Guide on Building an E-commerce Website

Let’s take a look:

1. Understand the E-commerce Business Model Inside-out

The stepping stone of building an e-commerce website is understanding the e-commerce business model. Starting an e-commerce store doesn’t mean you shouldn’t jump straight to choosing the e-store’s name and go for it.

Instead, the groundwork includes several things to be taken care of before you go ahead and launch your e-commerce business. You must first figure out what to sell, where to sell, and who you should sell to before taking any further steps.

So here are some essentials of starting an e-commerce business that you should work on:

 1. Business Model

Decide the business model of your e-commerce website whether it’s going to be B2B or B2C. It may vary from business to business. For instance, AliExpress is a popular e-commerce website that caters to both B2B and B2C consumers. However, it’s mainly a B2B business portal that connects wholesalers/manufacturers with retailers. 

 2. Products Selection

Product selection is one of the fundamental steps of starting an e-commerce website. It’s highly unlikely that you want to start an e-commerce website but you don’t have any products in mind. Choosing the right product requires knowing the products’ categories inside-out. A lot of entrepreneurs either work for others before they venture into the e-commerce industry or they create their own products to sell online. 

 3. Stock Management

Stock management is managing your product inventory. You don’t need a fancy POS or stock management software in the beginning. However, the first thing you might want to figure out is how you’re going to keep your stock. Do you have a warehouse to store it in or will you buy the product when an order comes? 

4. Fulfillment/Shipment

Once you’re done with the product selection and stock management, the next step is the fulfilment or shipment. When you opt for the 3PL fulfillment company it usually means you don’t have to ship the product, but instead, a third-party online store ships your product from their warehouse. On the other hand, when you don’t work with any major e-commerce platform and, instead, sell products through your website, you’d have to manage the shipment yourself. You would be better off striking a deal with a courier company that offers lower charges to you as compared to walk-in customers. In such cases, using a courier invoice template can help streamline the invoicing process, ensuring all details are captured clearly for both the customer and your records. You can also strike a deal.

5. Website Development

E-commerce website development is one of the pillars of launching an e-commerce business. You may want to hire a full-time developer to launch your website or work with a freelance web developer if you have some know-hows of website development. You may also want to check out e-commerce platforms that help you launch your online store within minutes.

These were some fundamental areas to think through before you hop on the e-commerce train and journey ahead. You might also want to consider incorporating some of the latest web design trends before you set out full swing with your web development projects. To ensure a smooth and efficient development process, it’s highly recommended to consult with ecommerce website development services that can guide you through the complexities of creating a site that meets both your business goals and user experience expectations. Building a successful online store requires a strategic approach, from choosing the right platform to optimizing user experience. Investing in ecommerce web development ensures that your website is not only visually appealing but also functional, secure, and scalable for future growth.

2. Choose the Type of E-commerce Business

Step no. 2 might clear things up for many of you. The launch of an e-commerce website isn’t as simple as it seems. Sure, you may have figured out the advanced logistics management such as products, stock management, and shipment, but next up is choosing the type of e-commerce business.

When we hear about an e-commerce store, we simply think of a website that sells products online. You might be intrigued to know that there are several types of e-commerce stores, and choosing the right type of e-commerce business is crucial to your success.When starting an e-commerce store, it’s essential to formalize your business structure. Registering your business or forming a legal entity, such as an LLC (Limited Liability Company), will not only protect your personal assets but also add credibility to your brand. An LLC is particularly popular among e-commerce entrepreneurs because it provides limited liability protection, tax flexibility, and straightforward management options. To further enhance your business presence, consider using a virtual address for LLCs, which offers privacy, professionalism, and flexibility for remote operations.

At this step, you don’t need to jump right into the product creation process, but instead, take your time to decide what e-commerce website type is most likely to work out for you.

Let’s take a look at the different types of e-commerce stores to choose the most suitable one:

Types of E-commerce Stores

Here we go:

 1. Online Retail Stores

These are the e-commerce websites that only retail, meaning they buy the products from the wholesale market and resell to the customers. It’s by far the most common e-commerce business model. The best part about choosing this sort of store is that you could sell a million types of products on your e-store.

B&H is an online retail store that sells cameras, lenses, and microphones. They’re an e-commerce website, but they’re different from the others I’m going to share with you.

 2. Dropshipping Websites

Dropshipping is rather different from an ordinary online retail store. If you haven’t had a chance to learn dropshipping, then let me briefly explain how it works. When the customer places the order on your website and completes the checkout process. You go to the wholesaler or manufacturer for order fulfillment and complete the purchase. The only difference is that you use the customer’s name and address so that the manufacturer/wholesaler ships the product directly to the customer.

PopLyfe is a dropshipping store that sells t-shirts related to fatherhood. They aren’t just a niche store, but what makes them stand out is that they dropship the merchandise. 

 3. Online Storefronts

Online storefronts are e-commerce stores, but they aren’t widely popular. A storefront is a website page that an e-commerce website provides to a seller or brand. Such storefronts are often offered to sellers or brands that bring huge sales to the platform. So basically storefronts are e-commerce platforms, but they’re limited to a fewer number of brands and sellers. 

You must have heard about the Amazon FBA program. It stands for fulfillment by Amazon. When a merchant signs up to the Amazon FBA program, the platform provides the storefront to the merchant.

Here’s the example of Amazon storefront:

Petcube is an e-commerce store based on the Amazon storefront feature. There are hundreds of thousands of brands on Amazon that have storefronts. Similarly, there are thousands of giant e-commerce platforms out there that have millions of storefronts.

 4. Merch Stores

Merch stores are online stores for selling merchandise. Normally, celebs, sports personalities, and famous YouTubers launch their merch stores where they sell their merchandise directly to fans. Not only is it a great way to make money, but it’s also used for donating to a noble cause. Since there is a selling activity that happens on these websites, it’s safe to say that merch stores are e-commerce websites.

Marques Brownlee is a popular tech YouTuber; he has a merch store just like other top YouTubers in the world. He sells his merchandise on his online store.

That’s it.

Choosing a type of e-commerce business is inevitable; you can’t get away from it. The good news is that you now know there are several types of e-commerce businesses. Some of you might have heard about merch stores but may not have any idea about dropshipping and storefronts. 

Anyway, the most common one is setting up a retail store for selling your own products or reselling (wholesalers’ or manufacturers’) products.

3. Create/Buy the Products to Sell on the Online Store 

You must have some idea about what you want to sell because that’s why you have been doing your research on how to build an e-commerce store. Well, it’s time to discuss whatever you want to sell online. 

Step #3 is all about streamlining the product purchase or creation to put it out on your e-commerce website. Therefore, it’s necessary to finalize the product (or products if you have multiple items).

The point is that if you’re planning on buying the products from different wholesalers, then go ahead and order some samples. On the other hand, if you’re creating your products, then speed up the creation process. 

For instance, when fashion designers want to establish an e-commerce website to sell clothes online, they don’t launch their site out of the blue. Instead, they spend time creating clothes to display on the website.

Since your online store hasn’t been established just yet, you’d be better off laying the groundwork that could lead to building a successful e-commerce business. 

There might be a dozen things required for building any business from the ground up and starting an e-commerce store is no different. 

Here’s the checklist for coming up with the products to sell on your e-commerce website:

 1. Prepare Your Products

You have to have some products in your stock before the launch. It doesn’t matter whether you’re selling handmade crafts or camera equipment online. You need to prepare some products to put up on the online store. Once you have some products in hand, you could move ahead to the next step in the checklist.

 2. Take Product Pictures

Pictures are vital to any e-commerce website. It’s almost impossible to sell a product without a proper picture. In most cases, e-commerce websites use multiple photos of the same product to convince the buyer or to better explain the product. So take your time in taking loads of good photos of your products. 

 3. Write Product Descriptions

When you’re adding products to your e-commerce website, you won’t just write the product name and add its pictures. Instead, you’d also have a descriptive text that explains every bit of detail about the product. Not only does this description help buyers in picking the product, but it also helps search engines understand your website better. So don’t run away from writing in-depth, meaty product descriptions. 

 4. Set the Pricing

Pricing is an essential part of the process. Even though the online store hasn’t launched yet, you have time to fix all the loopholes. Use this opportunity to decide the prices of your products and note them down. You may not want to get confused about pricing when the e-commerce website is about to go live.

The gist of step #3 is to be fully prepared for the launch. You might not want to switch the e-store name to a different one or change the product catalog after the launch. Therefore, preparing ahead of time is the way to go.

4. Build Your Store with the Right E-commerce Tool

It all comes down to this step. Choose the right e-commerce tool to get started with building your e-commerce website. You might wonder why I didn’t mention choosing the right e-commerce tool at the beginning. Well, had I started straight away with that, I would have missed so many essential steps that are key to success.

I’m going to briefly discuss a few e-commerce website-building tools that are widely popular among website developers and entrepreneurs. I have tested a few of them, but you shouldn’t blindly take my word for it. Instead, do your research before choosing the e-commerce tool.

Without any further ado, let’s get right to it:

 1. Shopify (Recommended)

Shopify is one of the most popular e-commerce tools for creating online stores. Some might say it’s a bit pricey, but they have everything you need to set up and grow your website. Shopify isn’t a self-hosted platform, meaning it doesn’t require a web hosting space. Instead, the platform hosts your online store on its own servers. 

However, you could register your domain with Shopify or use your already existing domain with another registrar. As far as the plugins/modules are concerned, there are several third-party Shopify plugins available on the market to fine-tune your Shopify online store. 

Free Trial: 14-day free trial and no credit card required

Price: $29 per month

 2. Squarespace

Squarespace is an all-in-one website building platform that allows you to build a blog, business websites, and e-commerce stores. Its users don’t need any third-party services such as domain registrar, web hosting, SSL certificate service, or website templates because Squarespace takes care of everything. 

It’s safe to say that Squarespace is a main competitor of Shopify. Both these services are popular for e-commerce website building. However, Squarespace might have a slight edge over Shopify because their service caters to all types of website builders, whereas Shopify only attracts e-commerce website builders. 

Free Trial: 14-day free trial with no credit card required

Price: The commerce plans start at $35 per month

 3. Wix

Wix is yet another popular website builder that serves both website owners and e-commerce customers. Just like most website builders, Wix offers templates, domain registration, SSL, business emails, web hosting, and e-commerce solutions.

Besides the basic attributes, there are certain features such as analytics, advanced SEO configurations, mobile-friendliness, unlimited fonts, media galleries, and app market that make this tool stand out from the crowd. Furthermore, Wix also offers a mailbox, Wix chat, social media tools, and contact management to take your e-commerce store to the next level.

Free Trial: No free trial, but there is a 14-day full refund policy

Price: The business & eCommerce plans start at $17 per month

 4. Weebly

Weebly is one of the website builders on the market that allows you to set up your website in minutes. The best thing about such online website builders is that you don’t have to be an expert to create websites with them.

Weebly does have an e-commerce feature that lets you create e-commerce websites with it. So this is why Weebly has made it to the list of e-commerce tools. It’s affordable, easy-to-use, and effective. 

Free Trial: N/A 

Price: $12 per month

 5. WooCommerce

WooCommerce is a free e-commerce WordPress plugin that adds e-commerce functionality to a WordPress website. It’s an open-source tool owned by WordPress parent company Automattic. It is a fantastic tool for WordPress users and bloggers who want to sell products online without switching to any other e-commerce tool. Even though this plugin is free, you may want to buy other third-party plugins that connect with WooCommerce for better functionality.

Furthermore, the WooCommerce plugin integrates with several payment processors to manage your income. There are hundreds of thousands of WordPress users that are using this plugin for selling products and services online.

Free Trial: N/A

Price: Free 

I’ve shared a bunch of e-commerce website building options that you can check out, but if I were you, I’d launch my e-commerce website with Shopify. 

The reason for this is that it is the best e-commerce website tool out there and it offers everything you need to run your e-commerce business. 

Though it may seem costly at first, if you start making money from your online store you’d see its worth. 

Building a professional ecommerce website is more than just launching an online store; it’s about creating a seamless shopping experience that builds trust and encourages repeat business. A professional ecommerce website features intuitive navigation, fast load times, and secure payment options, all of which are essential for converting visitors into loyal customers. Investing in quality design and development ensures your business is ready to compete in today’s digital marketplace.

      Here are five crucial steps of launching an e-commerce store:

 1. Register a Domain

You can always register a domain for your online store through your e-commerce tool, but I’d highly recommend registering your domain separately. The reason for that is if you ever want to switch to a different e-commerce tool, you won’t have to deal with customer care which may cause a delay in the process. 

Register your domain with your favorite domain registrars such as Namecheap or GoDaddy. All you need is to select the option that you already have a domain name while launching your e-commerce store. You will find the instructions for pointing your domain to the e-commerce tool’s web hosting servers afterwards. 

 2. Setup Your E-commerce Store

The next step is setting up your e-commerce store. Pick the best e-commerce site builder to create your e-commerce store and get started with it. You’ll fare well if you opt for a recommended e-commerce tool.

A lot of beginners choose free tools such as WooCommerce, but end up frustrated at some point. It doesn’t mean you can’t achieve your goal with it. The point is that if you don’t want to spend money on your e-commerce store setup, you’re going to miss out on some opportunities along the way. 

 3. Add Products to the Store

Once you have set up your online store, the next most important step is adding the products. Adding the products doesn’t mean just adding the products. You must know how to properly do it. 

To make things easier for you, let me mention some key things to consider while adding the products to your online store: use clear names for the products, add pictures, write its functions, its details, etc. 

 4. Optimize the E-commerce Website

Every website needs to be optimized for better user experience and search engine crawling, so an e-commerce website is no exception. If you’re using an e-commerce tool such as Shopify or Squarespace, reach out to these companies to find out how you can optimize your e-commerce websites. 

Besides speeding up the website using caching and hosting on a high-end web server, you might have to use compressed yet high-quality product pictures. Furthermore, try to optimize the URLs for the products, so that it becomes easier for search engines to discover pages and drive traffic to the site. 

 5. Add Multiple Payment Methods

Try adding multiple payment methods to your online store. The more payment methods you offer, the easier it gets for the customers to buy from you. Check out payment processors such as FastSpring, 2Checkout, and Stripe. 

Now you know a handful of e-commerce tools to build an online store. Plus, I shared some crucial steps that could help you make the process smoother. 

I reckon you’re all set to build your store. Once you’ve built it with one of the tools I mentioned, the next thing you might want to do is establish a marketing strategy for your e-commerce business.

5. Design a Marketing Campaign for the E-commerce website

Hopefully, your e-commerce website is up and running, but the job isn’t done yet. In fact, it’s just the beginning. 

The next thing you might want to do is to come up with a marketing plan for your e-commerce business. A marketing campaign means there would be a handful of strategies to test out. A lot of them might not work for everyone, but you must try them out. 

There is a misconception about marketing for e-commerce businesses. A lot of people think the it means running social media and Google search ads. 

It’s true that online advertising is a major marketing strategy. However, there are various other tactics that are equally important to achieve the goal. 

I’ll give you a quick rundown on designing a marketing campaign for your e-commerce website. 

Here are the top-notch marketing tactics to try out:

 1. Use Content Marketing

Content marketing strategy my comprise of using content to attract, engage, and convert your audience into subscribers, leads, or paying customers. In other words, it’s an art to sugar-coat your value proposition or offering with impeccable information that becomes irresistible for the prospective audience.

One can use various types of content such as written, audio, images, and videos to fuel their content marketing campaign. Similarly, an e-commerce website could also leverage content marketing techniques by putting out useful articles on its official blog, attractive pins on Pinterest, and uploading helpful videos to YouTube. You can even create infographics, which are awesome for sharing lots of information without overwhelming people.

 2. Run Facebook Ads

Online advertising is an integral part of any e-commerce business development strategy. Some businesses prefer Google search ads, whereas others opt for Facebook ads. You don’t have to stick to just one platform for that matter, but instead, test out different ad platforms to see what brings the most attention.

Since people like to stumble upon new products and services through Facebook, a lot of e-commerce websites run Facebook ads. Try the ‘A/B test’ for different types of campaigns in Facebook ads to see which ones work best for you.

3. Retarget the Audience

Retargeting the audience refers to a marketing tactic that allows advertisers to target website visitors that have previously landed on your page. The advertisers use a piece of code that goes into the website, which lets the advertising platform recognize the person who has previously visited. You can now retarget your audience through Google ads, Facebook ads, and Quora ads. 

 4. Try Influencer Marketing

Influencer marketing is a rapidly growing marketing trend. Brands offer lucrative deals to top bloggers, social media experts, Instagrammers, and YouTubers to help spread the word about their brand or product. 

An e-commerce website could also use an influencer marketing strategy to attract audience. Make sure that you’re working with influencers from the region you’re doing business in. Otherwise, it won’t make much of a difference. 

 5. Build an Email List

Establishing an active email list is imperative to creating a successful marketing strategy in today’s world. If you put out an opt-in form and expect people to subscribe to your email list, it might not work very well. Instead, try publishing useful content and write a compelling message on your opt-in forms to entice people to interact with it. Furthermore, don’t overlook the psychology of colors in your emails because that matters too. 

The point is that email marketing is an essential part of the modern-day digital marketing strategy. The biggest perk of building an email list is that you can always reach out to your customers or subscribers through it without hesitation.

You’ve got to use every single way to attract, engage, and convert your audience into paying customers. Most successful e-commerce stores pay close attention to cart abandonment, and they use email marketing to communicate their offers, discounts, and whatnot.

That’s it. 

It’s difficult to succeed just by focusing on a single source. Make sure to create a mix of several top-notch marketing tactics to make an impact.

Introducing Replug: Why it’s beneficial for your e-commerce website

Replug is a state-of-the-art URL shortening tool that enables you to shorten the long and clunky URLs into short and sweet ones. Additionally, it flawlessly integrates your short branded URL and helps you take your social media marketing to the next level.

Basically, it’s a one-stop-shop for shortening your URLs, tracking the clickability, adding the UTMs, retargeting the visitors, and driving social media followers over to your website. 

Simply put, it’s not just a URL shortener, but instead, it comes with a whole package to take your social media engagement and website visitors to the next level.

Key Features of Replug

Here are the features of Replug you shouldn’t overlook:

  1. URL Shortener

It could save you from the embarrassment of sharing messy and lengthy URLs on social media. It’s the best URL shortener tool out there. So turn your long URLs short to give it a professional look.

 2. UTM Parameters

Replug allows users to add a UTM parameter to their short URLs, which is an optional feature for users to use. However, if you’re trying to track the performance of your social media sharing campaign, you should create and insert a UTM parameter to your short link.

 3. Branded URLs

A branded URL is a short URL that is easy to remember and use on the internet. You must have seen some companies use short URLs for their social media posts or otherwise. For instance, YouTube uses youtu.be and Amazon has the amzn.to domain.

 4. Social Media Bio Links

One of the perks of the Replug tool is that it lets you create an all-in-one social media bio link that takes visitors to a landing page displaying all of your social media profile links. 

 5. Retargeting the Audience

One of the benefits of using Replug is that you can retarget the people who clicked on the short URLs through various ad networks that support retargeting.

 6. Call-to-Action to Social Media Links

One of the features that make Replug stand out from the rest of the URL shorteners is that it has a call-to-action feature. What it does is that it lets you add a CTA snippet to the URLs you’re shortening. So whenever you shorten someone else’s article to share on your social media, your CTA snippet shows up on the screen, and it could bring traffic back to your website.

How to Use Replug for Your E-commerce Store

Here’s how e-commerce website makers can use Replug to make the most of this tool:

1. Shorten the Long Product Page URLs

Have you ever noticed that e-commerce websites have very lengthy URLs, especially for product pages? 

Well, who would want to share those long URLs that look spammy? That is where Replug comes to your rescue; you can always shorten your product page links with Replug and make them look beautiful on social media. 

2. Use a Branded URL for Social Media

Since Replug does allow you to add a custom branded URL to your account, you could use its short branded URL for your social media campaign. Make the most of this opportunity for your e-commerce website. It’ll eventually shorten your product page links to some extent.

3. Drive Social Media Traffic Back to the Store

The call-to-action feature of Replug lets you create CTA snippets that could be added to the short URLs, for instance, when sharing influencers’ content on your social media for engagement and interaction, you could add a CTA to your website in the blog post URL. As a result, when people click-through the short link of the influencers’ article, they’d land on their website and also see your CTA snippet on the page.

4. Retarget the Audience through Ads

When you’re shortening the URLs with Replug and people are clicking through your clicks, you can retarget the audience that clicked on the short URLs through various ad networks. 

Replug allows you to add a retargeting pixel for Facebook, Twitter, LinkedIn, Pinterest, Quora, and custom websites. The impact wouldn’t only be limited to social media marketing, but in fact, you might see a little spike in conversion as well.

So these were some of the ways to use Replug for your e-commerce business. 

What Else Would You Do for Building an E-commerce Website?

I dug deep into the details of establishing an e-commerce website.

Some of you would be excited not just to launch your e-commerce store but also to make it a success story. 

I have this temptation to ask you a question: What else would you do if you were to build an e-commerce website? 

Some of you might be social media experts, serial entrepreneurs, and e-commerce professionals.

So I’d like to pick an experts’ brains on building an e-commerce website. Feel free to leave your answer in the comments section.

Affiliate marketing is a lucrative monetization method for bloggers and marketers. However, affiliate marketing isn’t just for bloggers and marketers. YouTubers, podcasters, and live streamers also make money off of affiliate marketing. If you’re looking for affiliate marketing guidelines, you’re at the right place as I’m about to spill the beans.

Affiliate marketing is one of the most popular money-making strategies in the online marketing world. However, most blogging beginners start their blog monetization through Google AdSense or a similar ad network, but later on, transit towards affiliate marketing. 

Affiliate marketing comes in handy for beginners who can’t make a ton of money on ad networks due to fewer monthly page views on their blogs. Therefore, the majority of them pursue affiliate marketing to find a better ad alternative.

You don’t always need a blog or website to make money with affiliate marketing. Instead, you can use multiple platforms to promote products and make money. I have a bunch of ideas in mind to share with you so that you could make the most of your affiliate marketing campaign.

Let me tell you a fact right off the bat: it doesn’t work out for every blogger or content creator. You’d find some affiliate marketers complain about the conversion. On the flip side, some affiliate marketers go gaga over this money-making strategy. It all comes down to finding the secret sauce that works for you.

Don’t worry, I’ll try to my level best to help you understand how to develop a perfect synergy between your affiliate offers and content to make the most of this monetization opportunity.

Some of you might be beginners in affiliate marketing, so the chances are, you don’t have a clear idea of affiliate marketing. Don’t panic as I’ll dig deeper into the topic and share some fundamental steps that would take your affiliate marketing to the next level.

But first things first, you should know the basics.

How Affiliate Marketing Works?

It’s a process of promoting the products and earning commissions when people buy through affiliate links. The majority of affiliate programs don’t have strict requirements and pretty much anyone can join them. However, a website or blog or social media account is mandatory in some programs. They make sure that only legitimate and serious marketers join in. 

Furthermore, some companies have an affiliate program limited to their paid customers, which means you can’t get access to their affiliate program unless you buy their product. In most cases, there aren’t any hard and fast rules for someone to join the affiliate marketing program. 

Moreover, all brands define their own terms of use that affiliate marketers must agree and oblige to for being a part of the program. There are several clauses in the terms of use, but one of the most important ones is that the brand has the right to terminate the affiliate marketer’s participation over any suspicious activity or violation of the terms of use.

That’s it.

Keep reading because you’re about to find out:

• How a beginner can get started with affiliate marketing
• Where you can promote affiliate products to earn commissions
• How much affiliate marketers can earn from a single affiliate sale
• How to choose the best affiliate product to promote
• How to get more clicks and sales in affiliate marketing

So if you’re serious about your affiliate marketing initiative, then don’t miss out on the steps I’m going to share with you.

Without any further ado, let’s get right into it.

A Step-by-Step Guide on Starting Affiliate Marketing

Here we go:

#1: Choose Your Niche

To make sure you’re off to a good start, choose your niche wisely. It’s a prerequisite not just for starting successful niche websites, but it’s also for authority blogs. 

The niche is a category or genre of the blog or website, which determines the type of content a reader can expect on the blog or website. 

A niche website or blog caters to a specific audience by solving their problems through their content.

A website’s niche and affiliate marketing success go hand in hand. It’s essential to choose the right niche. Otherwise, it’s highly unlikely that you’d rank on the first page in the SERP as it’s impossible to dominate the niche without having know-how on the subject.

Some multiple factors and metrics influence the search engine ranking. Nobody exactly knows what all of those factors and metrics are, so most bloggers and digital marketers kept on testing different techniques.

The more you bring the right audience to your website, the easier it would become to make money from your affiliate website. However, delivering value through your content makes a lot of difference. 

Affiliate marketing works on trust, authority, and reputation. People usually don’t buy recommended products quickly. Instead, they do their due diligence before opting for the product. Therefore, if your emphasis is selling, you might end up suffering in the long run.

There are two parameters of choosing the right niche:

• Exposure

It’s impossible to randomly choose a niche and grow a website. Bloggers and affiliate marketers get their hands dirty before they start to make money with affiliate marketing. You can’t promote a product if you haven’t had some experience with it. The experience gives you the exposure which differentiates an expert user and a rookie. Always try to get familiar with the product you’re going to promote. I’m a big fan of the ContentStudio tool; it’s my go-to software for scheduling social media posts. When I wanted to write the ContentStudio review on my blog, I started using it so that I could write the review with an authoritative voice. I didn’t want to write a review right off the bat. After using it for a while, I sat down to write the review. I’m not subscribed to the mentality of writing content just for the sake of publishing it. I always put my heart and soul into every piece of content. You can’t sign up for a new tool and instantly write a review.

So make yourself familiar with the niche before you jump into it. Don’t hesitate to invest a little bit of money into trying out the stuff before you talk about it on the blog. It’ll give you the exposure that might turn things around for you. 

• Strength

The strength means you have an interest in something or it’s your skill. It’s essential to choose a niche that’s your strength. If you play soccer and you have the basic knowledge of the game, and you start a blog about ice skating, which you haven’t done in your life, then it won’t be a wise decision.

Anyway, my niche is freelancing; I mostly write about freelancing on and off the platforms:

You can see most of the articles on my blog revolve around the freelancing niche. It didn’t happen on a whim, but instead, I discovered my blogging niche along the way. I kept on publishing content on the blog and freelancing-related content took off.

Plus, people reach out to me to ask freelancing questions all the time, so I decided to pay close attention to what people want from me. And, that’s how I choose my blog’s niche. 

Hence, it’s vital to choose the blog niche based on the exposure or strength to earn money from affiliate marketing. 

#2: Handpick online platforms

Affiliate marketing success isn’t possible without a bunch of tools and platforms. You got to be careful with the selection of tools and platforms. Presumably, you’re an affiliate marketing beginner and trying to hone in on your online money-making craft.

The most important tool for affiliate marketing is the primary platform. In most cases, bloggers and affiliate marketers choose a blog. So I’ll stick to the blog as our main tool for publishing, but I’d shed some light on other options too.

Once you’ve chosen your niche and you’re crystal clear on the audience targeting, the next move should be handpicking the online platforms to put out content and build an audience.

It’s the most crucial part of the process. You might find affiliate marketers solely rely on the YouTube or Facebook page, but you must future-proof your affiliate marketing business. 

There are different ways to go about it, but most of you might be first-timers. I’d highly recommend setting up a publishing platform as well as a social media platform to start on the right foot. 

Let’s take a look at the publishing and social media platforms:

Publishing platforms

There are various publishing platforms out there, but here are three of the most common ones:

WordPress [Recommended]

You can either choose the wordpress.com platform or self-hosted wordpress.org to launch your website. WordPress is by far the most popular content management system out there. According to an SEJ’s article, the data revealed by W3Techs showed that WordPress powers 39.5% of overall websites.

• Squarespace

It’s an online website builder which allows users to create websites without having any coding knowledge whatsoever. It’s a drag and drop-based tool for businesses, e-commerce stores, bloggers, and entrepreneurs.

• Medium

Medium has a publication feature that lets you set up your blog on the Medium platform. Affiliate marketers and bloggers could use the Medium publication for putting out content.

Jeff Bullas is a popular blogger and marketer. He publishes content and promotes products on the blog as well:

There are hundreds of thousands of such examples of beginner and expert-level bloggers who primarily use blogs to earn money from affiliate marketing.

Social media platforms

Affiliate marketers drive traffic and attract a new audience through social media. Not only do they run social media ads, but also engage the audience through sharing content. Let’s take a look at three wildly popular social media platforms among affiliate marketers:

• YouTube

YouTube is famous for bringing a lot of eyeballs to the business. The secret to winning at YouTube is making videos that the prospective audience might be interested in and then use the description box to further engage the audience. Affiliate marketers put the landing pages and affiliate product links in the YouTube description and earn a lot of money from affiliate marketing. 

• Quora

Quora is one of the most underrated social media platforms that could bring website traffic to your platform. It’s a questioning and answering platform that allows you to put links into your answers. Make sure that you aren’t misusing the links feature as its spam detection is quite effective. Your account could get banned over spamming. Affiliate marketers don’t share direct affiliate links on Quora, but instead, they occasionally add content links that may contain affiliate products. 

• Facebook

Facebook is a major social media player on the market. Affiliate marketers tend to build communities mostly in Facebook groups. They don’t focus much on getting sales by sharing links, but instead, they nurture the audience and drive them to the website from time to time. So don’t underestimate the power of Facebook groups; they’re very much relevant, active, and effective.

There are several other publishing and social media platforms out there which you should explore, but the above-mentioned are quite popular among pro-bloggers and expert affiliate marketers. 

Here’s an example of creating a community on social media.

Problogger is a popular blogging tips blog founded by Darren Rowse. He is an Australian blogger, author, and public speaker. 

Problogger has an active Facebook group of over 29k members. It’s a community where bloggers communicate, interact, and help each other out:

You won’t essentially find a team of Problogger pushing ProBlogger content or products all the time, but instead, they rarely share offers or announcements from Problogger. It’s mostly fans and readers that interact.

The point is that choose your platforms and stick with them. You’ll eventually start to see traction over time. And once the traction happens, it starts to drive affiliate sales as well.

#3: Do keyword research

Keywords have a significant role in establishing an effective affiliate marketing strategy whether you’re a blogger or YouTuber. However, the caveat is that it’s nearly impossible to find the exact keywords data. According to SEO experts, even the most popular keyword tools aren’t accurate when it comes to the number of searches against keywords. Don’t worry, you can still do keyword research. Here’s how:

Once you’re done with the niche and platform selection, the next up is keyword research. I’m not a fan of traditional keyword research through keyword tools. However, I’ll share some top-notch keywords tools that SEOs and content marketers use for finding the keywords. 

On the flip side, I’m more into search analysis through different ways, which I’ll uncover shortly. Before I mention the popular keyword research tool, I want to shed some light on the idea of doing keyword research. 

Most SEOs put in the keyword in the keyword research tool and look at the competition and number of searches. It’s also a fact that the number of searchers can’t be accurate since only Google holds that information. 

Therefore, I follow a different approach called search analysis. The way how it works is that we analyze the search query through certain ways and create content around that. 

A) Autocomplete

Autocomplete is Google’s intelligent search feature which provides recommendations upon typing in half of the search query. It usually recommends the search terms that are popular among the searchers, meaning people are using those search terms.

Analyzing what Google Autocomplete is suggesting gives you a good idea of what people need to know. Using those search terms in the content or writing content around those topics could bring a lot of search traffic. 

Tip: the same autocomplete strategy also works for YouTube search.

B) Google Trends

The second most important part of the search analysis is looking at Google Trends. Go to Google Trends and type in your search term or keyword. If you’re using an upward trend or numbers are taking off, then it means there is a demand for this topic or keyword, and you can focus on this.

If Google Trends analysis doesn’t show any traction whatsoever, then you should think twice before covering that topic or keyword in your content. 

C) Popular Content

Thirdly, analyze your popular content in Google Analytics or any other tracking software you use for your analytics. I use Google Analytics for analyzing the site performance as well as finding the top pages of my website in terms of page views. It helps me focus on the right topics and understanding the popularity of my content.

You can double-down on the popular content, meaning create similar content of what already working and gain momentum. Not only would it increase your page views, but it would also increase your ads and affiliate revenues. 

That’s my search analysis approach. I know a lot of bloggers and affiliate marketers follow the same approach.

However, you can try out the typical keyword research tools, but I won’t recommend relying only on the keyword research tools:

Here are three popular keyword research and SEO tools: 

• Ahrefs
• Long Tail Pro
• MarketMuse
• SEMRUSH

Once you find a bunch of keywords through keyword research tools and search analysis, get down to writing some top-notch articles and publish them along the way. 

#4: Select affiliate products

Affiliate marketers and bloggers have mixed opinions about the timing of selecting affiliate products. There isn’t a right or wrong way of doing it. 

Some expert bloggers and affiliate marketers think it’s wise to focus completely on finding the right topics/keyword and rank the articles in the SERP. On the other hand, a lot of bloggers teach and preach to choose the affiliate products beforehand. I tend to focus on the latter. 

It’s good to have a list of products in mind before getting down to writing articles in bulk. I have done the mistake of writing articles in bulk without keeping the affiliate products in mind. So I have learned this lesson the hard way.

One of my blogs has 81 blog posts published so far, and more than 80% of the blog posts get fewer visitors every month. The good thing is that I realized my mistake a while ago and started focusing on the right topics, and it’s changing the trajectory of this blog. 

So here are three recommendations on selecting the affiliate products:

• Relevance:

Keep the relevance factor in mind while selecting the affiliate products for your blog or another platform. It means the product must have coherence with the content. You can’t promote a juicer machine on a mortgage blog.

• Personal Experience:

A personal experience with the products goes a long way. You can’t talk about a product with confidence if you haven’t had a chance to try it out. On the contrary, when you have experience of using the product, you can share the details with authority because you know the product inside out. 

• Affordability:

Pricing matters in the affiliate products’ conversion rate. If you’re targeting beginners through your content, but promoting $500 to $800 products, it won’t work out. You have to keep the price affordability factor in mind while choosing the affiliate products.

Here are some of the popular affiliate marketing networks to find the affiliates:

1. ShareASale
2. Impact
3. FlexOffers
4. DigiStore24
5. JVZOO
6. ClickBank

#5: Put out content

Putting out content means publishing content online to attract, engage, and convert the audience. It’s nearly impossible to generate affiliate sales without putting out content. 

Some affiliate marketing gurus create email marketing funnels and use online advertising to drive traffic. It could work as much as any other strategy, but the problem is that the majority of us won’t be able to spend a thousand dollars right off the bat. Therefore, putting out content essential becomes a viable option to pursue.

Once you have done some due diligence on the keywords and topic clusters to target, it means you’re all set for creating content. You’d primarily be using written content, but you’d also need to use other types of content along the way.

Let me breakdown different articles you should be writing on the blog to boost your affiliate marketing sales:

• Informational content:

These are types of articles that would purely be providing information to the audience. For instance, if you have a furniture blog, then an article like “how to clean your sofa without hiring an expert” could be an informational piece of content.

• Buyer guides:

Buyer guides are typically product guidelines that explain to buyers about the products and help them make a buying decision. Such articles could focus on both single or multiple products. Furthermore, these articles are intended for generating affiliate sales.

• Response posts:

Response posts are published to cater to audience questions that are discovered through search analysis, keyword research, and audience feedback. 

The story doesn’t end here, but instead, you shouldn’t just rely on the text content. Stretch your content plan further towards other types of content such as videos and images. 

Use the power of image platforms such as Pinterest and Instagram. These platforms are massive from an attention standpoint. A lot of bloggers use Pinterest to drive traffic to their blogs and websites. 

Similarly, YouTube is the second most popular search engine. Use the videos to drive traffic to your website as well as generate affiliate sales. 

Income School once revealed a brand new YouTube channel in their video that they started around shooting sport:

The channel took off fairly nicely; they were able to get 9k subscribers in just four months. It didn’t end here because they also shared that they were able to generate a lot of affiliate sales through that YouTube channel. So it just validates my point of using a platform like YouTube to build a brand and generate affiliate sales.

#6: Run SEO and outreach campaigns

Affiliate marketing seems easy on the outside, but it’s quite tricky on the inside. If you ever come across someone who is making a good income from blogs or niche websites through affiliate marketing, then investigate what else that marketer is doing to stay ahead of others.

There are competition analysis and spying software such as Semrush and Spyfu that marketers and companies use to dominate search ranking.

What I mean is that most affiliate marketers whether they’re running authority blogs or niche websites build links from time to time even if link building isn’t an important part of their strategy. 

Many bloggers believe that some niches are competitive enough that it’s becoming harder to outsmart the competition without building a few quality backlinks.

For instance, Carl Broadbent is a British blogger who asked an SEO company to analyze his niche website and report back on ranking against a search term. The SEO company revealed that top-ranking sites against that search term have 60 DA on average and his site needs 250 backlinks to compete with them. 

What I’m saying is that I’m a big advocate of getting backlinks naturally, but in some cases, you need a little push to leap. Most affiliate marketers I know take link building very seriously, but they never compromise on the quality of the content. 

You don’t need to spend money on outreach for SEO if you’re just a beginner, but if your site is taking off rather slowly due to fierce competition, then you could try out an outreach marketing strategy to see how it works out for you.

It doesn’t necessarily mean you should completely ignore on-page SEO. I’d highly recommend paying close attention to the following on-page SEO elements:

• Page loading speed
• Keywords targeting
• Topic clusters
• Page caching
• Images compression
• In-depth content

#7: Add social media shareability

You have to have a social media sharing strategy in your mix. What I mean by adding social media shareability is that you should create a system of maximizing social media.

You might not be aware of the power of social media posts when it comes to readers’ engagement. Have you ever heard of the phrase “social proof”?

Social proof is a public validation from the audience which puts any product or brand in the good books. People don’t share bad content because nobody cares about it. Plus, if you keep pushing hard bad content, people consider it spam and may start to unfollow you.

It’s vital to know for affiliate marketers how to leverage social media to their advantage. Clearly, shoving low-quality content down the followers’ throat doesn’t work out for anyone. 

Here are four things you can do to make the most of social media:

• Create compelling yet useful content:

To make sure that your content gets shared by followers, you must create helpful and effective content for the audience. A high-quality content works like a charm, for instance, you never know who comes across your content and shares it to hundreds of thousands of followers on social media. Similarly, when good-quality content gets ranked or goes viral on social media, it also brings backlinks, which plays a vital role in building site authority.

• Engage followers on social media:

Engagement matters a lot on social media. What happens is that when someone engages with your content, their followers or friends get notified on the social media platform. Thus, it exposes your content to more people. That’s how engagement brings in more eyeballs and attention.

•  Make sharing easier for the readers:

Adding social media sharing buttons that are visible on both desktop and mobile versions of the site goes a long way. When a blog doesn’t have social media sharing buttons, it’s highly unlikely that most readers would go the extra mile to share the content. Sharing a piece of content through a sharing button is much easier than copying the link and title manually and then pasting it onto the social media platform. So add social media sharing buttons to your blog.

•  Share others’ content for more attention

Everyone shares their own content, but sharing others’ content puts you on the pedestal. When you share others’ content on social media, not only does it bring value to the followers, but it also helps the original creator of the content.

Replug URL shortener provides click tracking to the users. It’s an excellent tool for bringing the audience back to your website. When you shorten an article’s link and share it on your social media, and the followers start to click-through and land on the article. Furthermore, they’ll see a small pop-up of yours that could take them to your website or profile.

So the takeaway from this step is that it’s good to focus on the keywords selection and putting out valuable content that people like to share, but it shouldn’t end here. Instead, making it easier for the audience to share your content does the trick.

Affiliate marketing success doesn’t only achieve by putting out content. Otherwise, every single affiliate marketer would have been a millionaire. One of the secrets of affiliate marketing success is assisting the audience whether it’s through a free ebook or by recommending a suitable product. Once you start doing that, you won’t be an affiliate marketing failure.

#8: Analyze site performance

No matter what approach of content creation, SEO, and affiliate marketing you adopt, you would ultimately need to analyze your campaign’s performance at some point. Otherwise, you won’t be able to find conclusive evidence of what’s working and what’s not working on your website.

So it’s important to do a little bit of sniff testing after deploying the strategies, but don’t start analyzing the performance of your website after a week or so. Give a good one month before you start examining the performance.

Here are three key indicators that you should look out for in your affiliate site performance analysis:

• Clickability:

Analyze the number of overall clicks on your links; you can use the heatmap tools as well as check out the clicks on your in-content affiliate links. If the number of clicks is rising every month, then it’s a good sign.

• Conversion Rate:

The conversion rate is the most important indicator to see whether or not your site is performing well. If your affiliate sales are increasing, then it means your tactics are working. In some cases, clicks increase but conversion doesn’t go up, it usually indicates that there is a problem with the audience targeting. Simply put, the right visitors aren’t landing on your website, so you need to fix your content strategy.

• Total Pageviews

The number of pageviews is also an essential indicator of how well or poor your search analysis, SEO strategies, and audience engagement are on the site. When page views increase and you’re bringing the right audience to your site, you’d surely see an increase in clickability and conversion rate. 

Affiliate marketing beginners must know when and how to analyze their affiliate marketing strategies. I don’t want to indulge you in the analysis paralysis, but you should analyze your blog monetization strategies once every quarter. 

Did you learn something about affiliate marketing?

I have shared the lessons I learned over the course of 10 years. Had I known all these things a decade ago, a lot would have been different for me today. 

That’s why I shared all these affiliate marketing strategies for beginners so passionately because I know it could turn the table around for anyone who is getting started.

I’m curious to know whether or not you’re taking away something valuable from this blog post. 

Please do me a favor and let me know in the comments section.

Did this blog post on affiliate marketing help you in some way?

Over 10 years of blogging has taught me a million things about launching, optimizing, growing, increasing CTR and selling websites. What if I told you figuring out two things that could turn things around for you? The first is “how to bring visitors to your site” and the second is “how to push them to click on your website.”

If you have been running a website, you’d know that clickability is a massive factor of engagement and conversion. You can’t sell your product or convert a reader into a subscriber if visitors aren’t clicking. It does look so simple on the outside, but it’s a game-changer in conversion optimization.

What if your website visitors don’t know where to click? Or what if they know what exactly you’re offering but they don’t want it?

Wait. No need to feel depressed.

I’ll walk you through the whole process that will surely help you maximize the website conversion. All you need is to be ready to churn the information I’ll throw at you as I’ve got several ways to increase CTR to improve your website conversion.

You should know that every e-commerce store, website owner, and blogger wants more conversion on the website. Some improve their website designs, while others internally link their website pages. The goal remains the same; they want prospects to convert into paying customers.

But when visitors aren’t clicking anywhere on the website, then it got to be something wrong with the website. The primary suspects could be the website speed that may be affecting the ranking, the quality of content that isn’t impressing the readers, or the wrong audience targeting that result in producing irrelevant content.

If you’re wondering why it would matter so much, then you should know that less or no clickability affects a lot of things, such as:

• Total page views
• Email list growth
• Affiliate commissions
• Product sales

Since we’re discussing how we can improve the click-through rate for better conversion, it’s imperative to know where website visitors are clicking and where you want them to click. Placing a banner ad on the sidebar or installing an exit-intent won’t make a difference unless you aren’t getting the right traffic to your blog or website.

In the online marketing world, click-through rate (CTR) is crucial to understand various factors that indicate whether or not the content strategy is working, and those factors include but limited to:

• The intent of the publisher mirrors in the way content is presented
• The interest of the visitors in your content is determined by the engagement
• Relevance to the audience reflects in the bounce rate report
• Quality of the content can be judged through the conversion

So we’ve established that it’s necessary to have clickability on our website or blog. Therefore, now you need to know is how you can increase clickability on your site.

Let’s head over to the cream of this article.

7 Ways to Increase CTR for Better Conversion on the Website

Let’s change the way website visitors respond to your websites and blogs for the better. Take a look at the methods to increase CTR on your website:

1. 
   

   Link to sales page multiple times
   

   
   

   One of the common mistakes website owners and bloggers make is that they add a single call-to-action button or link once to their sales page in the article. They should know that it isn’t going to cut it. On the other side, what smart marketers do is that they use psychology to push visitors to click-through by adding multiple call-to-actions.

   
   

   It’s human nature that when something appears frequently, it goes into our subconscious mind and influences our behaviours. Brands know this very well. They’d spend millions of dollars on TV commercials, social media ads, and influencer marketing to build brand recognition.

   
   

   The point I’m trying to make is that you need to link to your sales pages more often. This linking shouldn’t be limited to the blog posts, but instead, you can do this in other content mediums as well. Here’s how you can link to sales pages on various platforms:

   
   

   Since our goal here is to improve the website conversion, so the first thing you should do is start linking to your sales page more often.

   
   

   When I promote products, I tend to link to those affiliate products more often.

   
   

   

   Take a look at the example:
   
   Ever since I started linking to the affiliate promotes multiple times in the blog post, my conversion rate needle has started to move. So don’t waste this opportunity to improve your CTR on the site.

   
   

    

   
   

   Add various call-to-action buttons on the website. You can try out multiple CTA variations such as buy now, free trial, sign-up now, get access, et cetera. It increases the clickability when the call-to-action button appears in multiple places on the website pages.
   Link to money pages multiple times in the articles. One of the underrated engagement techniques that bloggers and digital marketers don’t capitalize on is linking to money pages. Income School once revealed that they increased their conversion just by adding links multiple times in the blog posts.
   Mention CTA at least twice in a podcast so that the listeners could remember your brand or offer once they finish listening to the podcast. I’m a big fan of podcasts, and I know how much attention listeners pay to their favourite content. Almost every podcaster has a specific call-to-action, whether it’s a freebie or a discount coupon.
   Highlight the product at the beginning and at the end of the video. Video is a popular content type on social media. So when you put out a video on YouTube or Facebook, try to plug in the call-to-action at the beginning as well as at the end of the video.

   
   
2. 
   

   Add a comparison table
   

   
   

   You got to be on your toes when you’re trying to increase your website click-through rate. There are several factors that determine how good or bad your clickability is going to be on the website. One of the key factors is “stopping people from leaving your site.”

   
   

   So when you essentially stop people from leaving your website, then it means they’re either enjoying your content or interested in your product. Therefore, you have to try out every single method to stop people from hopping to another website.

   
   

   Adding a comparison table is a fantastic way to retain the visitors on the page and engage them further on your website. What comparison tables do is that they provide data, statistics, or specs, which essentially help the website to keep the visitors engaged.

   
   

   It’s easier to engage the website visitors when they’re digging deeper into the information you’ve provided in the content. There are various comparison tables you can create to make this engagement happen:

   
   

   i) Products comparison

   
   

   ii) Pros and cons of a product

   
   

   iii) Head-to-Head brands analysis

   
   

   iv) Different variants of a product

   
   

   It reminded me of the Wirecutter website; it’s a product review website that puts out a lot of content related to IT, tech, and gaming. They’re so good at using comparison tables.

   
   

   

   Take a look at the comparison table from Wirecutter:
   

   
   

   The point is that sometimes when you need compelling information or data to tie readers to your content. The longer they stay on your website, the higher the chance of clickability.

   
   

   However, in some cases, you need some call-to-action in your tables, for instance, read more or buy now to make sure that the engaged visitors take action. So don’t let go of any chance you get to retain the audience on your website.

   
   
3. 
   

   Use attractive call-to-action buttons
   

   
   

   The attractive call-to-action buttons have a lot to do with the click-through rate on the sign-up pages and online forms. Besides building a narrative, it also sends out a psychological message to the viewer. Digital marketers, web developers, and bloggers know how important the text, colour, and size of the call-to-action buttons are. Therefore, they pay close attention to testing out various versions of the call-to-action buttons.

   
   

   The importance of building attractive CTA buttons isn’t limited to websites, but they also matter in online ads and mobile app interfaces. Have you ever wondered what makes good CTA buttons better than the average CTA buttons? Here are three key factors that differentiate good and bad CTA buttons:
   i) Intent
   The CTAs must align with the intent of the publisher. Suppose a blog is about making money online, and the CTA button is about health and fitness, then it won’t work. There has to be coherence between the content and the text of the CTA button.
   ii) Clarity
   It’s true that mundane and regular CTA buttons go unnoticed, for instance, “get updates” and “subscribe” are the most common ones. Sometimes, websites and blogs try to fashion CTA buttons and end up writing a word or phrase that doesn’t give out a clear sign of what to expect from the sign-up process. So try creating a clear CTA button that helps the visitor in moving forward.
   iii) Message
   A core element of the CTA button is the message it carries. Not only it matters in understanding the context but also influences the clicks. The clearer the message, the better the CTA.

   
   

   Call-to-action buttons are essential everywhere on your online real estate whether it’s a website, newsletter, landing page, or article copy.

   
   

   The team at Elegant Themes understands the importance of attractive call-to-action buttons.

   
   

   

   Look at the CTA button in one of their newsletters:
   

   
   

   They used a rather large CTA button and clearly hinted “read the full blog post” on the call-to-action button, which explains the point.

   
   

   

   Similarly, Appsumo also has an interesting call-to-action button on a popup option box:
   

   
   

   Not only did they use the discount offer in the CTA button, but they’re also using a contrast colour for their call-to-action button.

   
   

   Both of these examples sum up what I’m trying to tell you, which is to make attractive call-to-action buttons for more clickability and better conversion.

   
   
4. 
   

   Maximize internal linking in the content
   

   
   

   Internal linking is a vital SEO tactic to keep visitors engaged and tell search engine bots about the relevance of your content pages. SEO experts and bloggers internally link their content or pages because it transfers link juice to other pages as well as keeps visitors and bots remain on the site.

   
   

   If you have done SEO before, you might have an idea of what internal linking does to any blog or site. On the contrary, if SEO isn’t your cup of tea, then you might not have paid much attention to it.

   
   

   Anyway, I’ll be keeping it digestible for you. The reason I’m discussing internal linking is simple: it increases click-through rate and engagement on the site.

   
   

   Does this mean you should internally link your pages even if they aren’t relevant?

   
   

   The answer is no. You shouldn’t do internal linking of the pages that aren’t relevant or won’t be helping the readers.

   
   

   When your website visitors get engaged on the site, they either convert into a lead or buy the product. The key here is to somehow keep the visitors busy on your site.

   
   

   The following three elements ensure that your internal linking strategy bear fruit:

   
   

   i)Content Relevance

   
   

   The internal linking doesn’t matter if you aren’t linking to the relevant content. If you’re connecting two pages for the sake of internal linking, and there is no justification whatsoever, then the reader who would end up clicking on the link might not feel clicking on any other link. So keep the content relevant in mind.

   
   

   ii)Problem-solving Info

   
   

   Your blog posts must be solving the problem. It does look so simple, but in reality, it’s not that easy. First, you’d have to identify a problem, and then you’d have to come up with a solution. Internal linking comes naturally in the content curation and creation process when you’re absolutely sure about the resources you’re linking out to in your content. Remember that the mission is to solve a problem, not to link out to other pages or resources. Once you keep this mindset, you’d succeed in internal linking.

   
   

   iii)Clean Page Layout

   
   

   Some of you might not agree with this, but I do believe that a clean page layout is worth it. If your blog post or website page is cluttered with ads, popups, and opt-in forms, then visitors might leave the site without clicking on any link. Don’t underestimate the power of having a clean layout on your site.

   
   

   Copyblogger does internal linking so well:
   

   
   

   I have been noticing their internal linking strategy for a long time. Often they hyperlink a full phrase, while sometimes they hyperlink a single word.

   
   

   Hubspot is a popular inbound software services company. If you want to learn the basics of content marketing, you should follow their editorial techniques.
   

   
   

   They nail it with their internal linking as well.

   
   

   So what I’m trying to say is that internal link your pages and blog post wisely. Remember that the core reason behind internal linking is the delivery of value, not just drag the reader from one page to another. Once the readers start to discover helpful and meaningful resources through your internal linking, they’re likely to trust your content more than ever.

   
   
5. 
   

   Reduce banner ads on the page
   

   
   

   Most beginner bloggers don’t realize that adding more banner ads on the page could drastically reduce the clickability on the website, let alone reduce conversion. Understandably, they want to make quick bucks, so they put a lot of banner ads on the site.

   
   

   As a result, they may end up getting a few clicks on their ads, but they could potentially lose the visitors they’d leave the site and land on the advertiser’s website.

   
   

   One of the disadvantages of having a bunch of banner ads on a site is that visitors’ attention gets diverted towards the banner ads. Seemingly, it could reduce clicks on the internal links.

   
   

   Furthermore, having more banner ads on your website means your page loading speed would increase, and that doesn’t just affect the user experience, but it could also affect your SEO.

   
   

   

   Take a look at the screenshot from Millennial Money blog:
   

   
   

   It’s one of those blogs that have a minimalistic approach when it comes to their website designs. What I like about the Millennial Money blog is that they don’t have a single opt-in box or a banner ad on the sidebar of the blog posts. There are so many other blogs out there who follow the same approach.

   
   

   So what we take away from this example is that sometimes having less number of banner ads could also lead to getting more clicks or higher conversion through internal links.

   
   
6. 
   

   Make your text links standout
   

   
   

   It’s fascinating to understand that users’ behaviour changes when our strategies to engage them to change. Plus, how small changes make a huge difference in the conversion rate and clickability. So I’m about to share another element of content marketing that would help you increase your website CTR, and therefore, impact the conversion.

   
   

   You’re putting out great content on the blog and you have a fantastic internal linking strategy, but if your links aren’t prominent enough, then it’s a problem.

   
   

   I’ve seen several blogs that don’t have a distinctive colour for their in-text hyperlinks, which prohibits the links from standing out from the rest of the content.

   
   

   It’s necessary to know why we need to make our text links stand out in the first place. The reason is that we want clickability on the website and blog. Therefore, we add a bunch of internal links along with affiliate links and outbound links. The goal is to push readers to click on all types of clicks so that they go ahead and complete a specific action.

   
   

   When a website gets more clicks, the following things happen as a result:

   
   

   i) The website or blog gets more page views

   
   

   ii) The engagement increases on the site

   
   

   iii) More chances of affiliate conversion get created

   
   

   iv)Display ads generate more money due to page views

   
   

   So to make your text links stand, you need to choose the right combination of the following things:

   
   

   Font: The font of the blog or website must be clean and decent. The font style and size play a vital role in pushing readers to read the blog or leave the page early on without finishing the blog post.

   
   

   Text colour: After the website’s font, the next thing is the text colour, which should be prominent and in contrast to the body of the website body. It’s usually black in most of the blogs and websites.

   
   

   Link colour: The link colour is a big decider of how clear and appealing a hyperlink appears in the content. If the link colour is the same as the colour of the text, it might hurt the clickability on the links.

   
   

   Site template: The blog or website templates have settings where you can change the font size, colour, and hyperlink settings. You can adjust the text link colour if it doesn’t seem appropriate to you.

   
   

   

   Look at the screenshot from the Kinsta blog:
   

   
   

   It seems like they know about this so well. When I was going through their blog content, their hyperlinks were looking so catchy and clickable. The reason is clear, which is they’re standing out.

   
   

   Try experimenting with your text link colours. If you have no idea where to change the colour of your hyperlinks in your site’s CSS, consult a website developer for this task. It’ll only take a few minutes to change it.

   
   
7. 
   

   Use a Short Branded URL

   
   

Most of you would think, how come a short branded URL would bring website visitors or increase click-through rate? Well, all I can say is that you should keep reading.

First things first, what’s the short branded URL? If you have no idea what exactly a short branded URL is, then let me tell you. It’s a short version of the same domain with a different extension. Companies use short branded URL versions to reduce the length of the links as well as record different statistics.

If you’re into affiliate marketing, you might have noticed that Amazon and ShareASale allow users to generate the short URL of the affiliate products to promote.

The exciting part is that any company or blog can use a short branded URL. Now you’d think, why would someone want to use a short branded URL?

The answer is that a short branded URL could increase your CTR as well as land more website visitors on your website.

Well, Replug is a fantastic URL shortener that does so much more than just URL shortening. Not only does it allow users to use branded URL, but it also helps users drive visitors to their websites.

If you’re a social media expert or a pro-blogger, you might want to get your hands on this tool. Here’s why: when users shorten the article URLs with Replug and share on social media, and their followers click on the short links and land on the articles, they also see a small snippet of the users that could bring those random visitors to their websites.

What it means is that you’re sharing others’ valuable content with your followers after shortening the article URLs with Replug, and those articles could bring people to your website as well.

As a result, you could increase CTR on your website and end up improving your website conversion.

Did You Learn Something New About Increasing CTR on the Website?

I’ve shared seven ways to increase CTR on your website for better conversion. The goal was to help you out by sharing tactics that push visitors to click-through on your website.

I’m sure you’re going to take away a couple of strategies from this blog post. I’ll be thrilled to know what strategies you liked the most. Feel free to share what else readers should do to increase CTR on the website.

Furthermore, if you learned something good from this blog post, do let us know in the comments below.