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Author: Hassaan Khan

  • A/B testing benefits, examples & other factors to consider

    A/B testing benefits, examples & other factors to consider

    What is A/B Testing?

    A/B testing is a side-by-side comparison of two or more marketing campaigns, landing page designs or other elements to find out which one gets more attention in terms of clicks, conversion and overall performance.

    A/B testing is a buzzword in the digital marketing industry. We have been hearing A/B testing or A/B split testing terms for website designs, logos, or banner ads for a while now.

    It’s time to pay close attention to this concept and figure out what it is. More importantly, how and where else you could use A/B testing for our good.

    It doesn’t matter whether you’re a beginner copywriter or a freelance graphic designer – as long as you’re working in any creative and digital marketing field, it’s going to help you out.

    In this blog, you’ll also learn how you could do A/B testing via URL tracking to see which URLs perform better than the others.

    11 Benefits of A/B Testing

    Let’s discuss the benefits of A/B testing that every marketer and conversion optimizer should know:

    1. Test URLs Performance

    Replug-A/B-testing-Tool

    Short URLs are in the trend. No wonder every major brand uses short links for social media and content sharing across all social platforms.

    The best URL shorteners like Replug allow marketers and brands to A/B test their URLs to see how people react to different versions of the same URL. Thus, it assists brands and experts in understanding URL performance.

    2. Increases Conversion Rates

    Conversion rate is a term used for calculating or analyzing the percentage of users who are clicking and buying/downloading the product. For instance, if 100 visitors clicked on an affiliate link and only 10 eventually bought the item, then the conversion rate would be 10%.

    One of the reasons why marketers and conversion optimization experts do some sort of A/B testing is that they want to increase the conversion rate. Hence, they make an alternation on the page or copy and test it pans out. So without a doubt, A/B testing is crucial to increasing conversion rates regardless of the industry or product category.

    3. Improves User Engagement

    User engagement refers to the process of how a website or app keeps the user abreast. The reason why a business would want a user to stick around is that the longer the user stays, the higher the chance of a conversion.

    Moreover, it plays an essential role in the success of any website or online business. E-commerce stores, digital product sellers, and affiliate marketers pay close attention to improving user engagement on website pages.

    4. Makes Everything Testable

    A/B testing allows marketers to test out a wide range of things just to make sure that they prioritize the best-performing unit. One of the huge benefits of A/B testing is that it quickly makes anything testable regardless of the nature of the product, type, and layout.

    For instance, if you hire a graphics designer to design three Facebook ad designs and you use all three ad units in an ad set; you could easily analyze which one outperforms the other.

    5. Reduce Risk by Assessing User Behavior

    Understanding user behaviors saves time, effort, and energy. More importantly, it reduces the risk of putting in the work, effort, and money into something that may not yield positive ROI.

    For example, digital marketers build an email list using opt-in forms. Sometimes, they change the design and layout of the opt-in form to see how users behave afterwards. If the number of sign-ups increases, it shows that it’s worth doing it.

    So it’s safe to say that A/B testing helps understand user behavior. Therefore, it contributes to reducing the risk.

    6. Easier to Analyze the Performance

    AB-testing

    One of the biggest benefits of A/B testing is that it gets easier to analyze the performance of marketing strategies or organizational management by testing two more cases along the way.

    For example, if a blogger puts two types of banner ads to test which type gets more clicks while only one of them gets clicks, then it’s obvious that something is wrong with the other banner ad.

    7. Reduce Bounce Rates

    A lot of digital marketers and conversion optimization experts want to reduce the bounce rates of their sales pages or overall websites, so they use A/B split testing to see what works for them.

    The experts try all sorts of things, for instance, changing the sales page design, colors, fonts, etc. The purpose is to stop people from bouncing off the site sooner. They use engagement tactics such as tables, CTAs, forms, FAQs, pictures, and several other things to stop people from leaving the site.

    8. Minimize Cart Abandonment

    Car abandonment is a huge problem with e-commerce businesses. Brands and online stores try different tactics to deal with the cart abandonment problem.

    One of the ways to deal with cart abandonment is by doing A/B testing across different areas. You could A/B test on the pricing model, call-to-action buttons, and the website theme just to see how it works for you.

    Also Read: 14 Crazy-Effective Ways to Boost E-commerce Sales Through Retargeting

    9. Help Solve Visitors’ Pain Point

    A/B testing assists marketers and merchants in understanding the choices and preferences that users make while browsing through the website. As a result, it helps them make better decisions along the way.

    Affiliate marketers and bloggers often put lead magnets on their blogs to build email lists. If their lead magnet is niche-relevant and useful for the audience, it starts to convert well. However, it doesn’t resonate with the audience, and it doesn’t work very well.

    So as long as you’re understanding the visitors’ pain points, you have a better chance to get attention and convert prospects into customers.

    10. Redesign Website to Increase Future Business Gains

    A/B testing is incredibly important for improving the UI/UX of a website or app. User interface and user experience are terms used for noticing how users react to any design or layout or interface.

    Usually, marketers test out a landing page or opt-in form designs and layouts to see which ones perform better than others.

    A website design revamp is an excellent strategy to rejuvenate your digital marketing campaign. Often companies redesign their websites after four to five years just to stay relevant and up-to-date.

    You can always A/B test your site conversion through a website redesign. Analyze how many conversions are happening every month and then do a site design revamp and reevaluate the performance afterwards.

    11. Improve Content Engagement

    A/B testing isn’t just limited to ad banners or logo designs. You could A/B test all sorts of marketing and engagement content to see what works for you.

    Use this A/B testing strategy on your content. You could test out a specific type of content or certain content formatting to notice the difference.

    For instance, if you’re doing more sales/commercial content on your blog, try putting out informational content to see the difference in engagement.

    Also Read: Content Marketing Best Practices For 2022

    Increase User Retention

    User retention is how well a website or app retains users through engagement tactics – these engagement tactics could be tools, offers, quality content, etc.

    One of the benefits of A/B testing is that one can increase user retention on the website. All it takes is to figure out what needs to be improved, for instance, website copy, design, layout, or call-to-actions, so that the plan of action is determined.

    Real-world examples of A/B Testing

    Let’s dive deep into a couple of real-world examples of A/B testing:

    Example #1: Adding a call-to-action to my blog header

    I have first-hand experience adding a call-to-action button on my blog that turned things around for me.

    I have been telling this story for years that how a CTA button helped me grow my freelance writing business.

    Here’s the short version of the story: I was struggling to earn a living with freelance writing. Little did I know that just a single CTA could change everything for me. As soon as I added that CTA to my blog’s header, I started getting email inquiries about my per-word pricing. I eventually landed some clients afterward.

    Here’s what my blog’s header looked like before adding the CTA button:

    Before-Adding-CTA-Button

    This is what my blog looked like after adding a text-based CTA button on the header:

    After-adding-CTA

    In fact, I had to remove that CTA button after a few months because the response was overwhelming – I was unable to handle the burden of work.

    I vividly remember forwarding some prospective clients to other writers I knew at that time.

    So it’s safe to say that A/B testing has had a huge impact on my success in the writing business.

    Also read: Call To Action For Social Media : 15 Best Examples

    Example #2: Changing the YouTube video titles helped get traction

    The second example of A/B testing is from a blogger and YouTuber named Luke Jordan. He has been quite active on Twitter in the niche site-building and blogging community.

    He shared the screenshots of video analytics that he was experimenting with. He shared the side-by-side stats before and after changing the title.

    youtube-video-title-a-b-testing

    The analytics covered were click-through rate, impressions, and clicks, watch time, daily impressions, daily clicks, total views, average view duration, and est. total minutes watched.

    The core point of the experiment was the effect on the performance of the video after changing the title. In the statistics shown from the TubeBuddy screen, the video skyrocketed after the video title was updated.

    YouTubers and Vloggers have been changing their low-performing video titles and thumbnails for a long time, and it works in most cases. So you can do the same by A/B testing different variations of content.

    Also Read: How to change YouTube URL name using a URL shortener tool?

    6 Key factors to consider before conducting A/B tests

    enable AB testing

    It’s vital to know how you could do A/B testing efficiently, so that the results are worth paying attention to afterwards. Here are six key elements of conducting an effective A/B testing:

    1. Choose one variable to test

    A/B testing is not rocket science, but you have to take care of several things to find an accurate result. One of those things is one variable to test out. You might want to be testing several things at once. Instead, focus on one thing and don’t get distracted by testing everything at once.

    2. Divide your audience equally

    Make sure the size of the audience is the same in either case. You don’t want to have some variations in the sample or audience size. If the audience isn’t properly divided or the sample size differs from each other, then it’d be against the essence of A/B testing.

    3. Test versions simultaneously

    It’s also recommended to test the versions or samples at the same time or at least give equal time, for instance, if you put a banner ad with image A for 30 days, then put the banner ad with the image B for exactly 30 days to see the accurate result.

    4. Give tests time to run

    It’s vital to set a proper duration for the test. Once the time is set, don’t make an alternation in the test timing. Instead, stick with the schedule. Don’t rush into concluding your A/B testing before the time.

    5. Measure and analyze results

    It’s essential to share the results once the testing is over. When the A/B testing completes, analyze the results without any bias or liking for a specific side. Present the results as they are.

    6. Act on your results

    When you put in the work in conducting the A/B testing, it’s important to put your findings into action. It doesn’t matter whether it’s the link management and you’re doing A/B testing for short links or it’s an opt-in form for email newsletter sign-up, act on your results.

    Also Read: How to Do A/B Testing the Easy Way: Step-by-Step Guide

    3 Major A/B testing mistakes to avoid

    Sometimes, you could do everything you have planned or asked for, but there is always a possibility of something going wrong in the marketing world.

    Here are some A/B testing mistakes you should be aware of and try to avoid:

    1. Ending tests too soon

    If you stop the test too soon or before the actual time, the results may not be accurate. Keep in mind that A/B testing isn’t any kind of prediction. It’s a side-by-side comparison of two cases. You can’t compare a 5-minute test with a 10-minute test.

    2. Including too many variables to test

    It’ll be difficult to analyze if you include too many variables to test. The reason is that it becomes difficult to manage several factors during an analysis. The smaller the list of key elements, the better.

    3. Calling a test prematurely

    One of the mistakes rookie marketers make is that they instantly decide to start an A/B test. There is always a little bit of brainstorming that goes behind such activities. So try to avoid this mistake when starting an A/B testing campaign.

    FAQs about A/B Testing

    Are A/B tests worth it?

    A/B testing is worth trying because it’s a tried-and-tested strategy in the digital marketing field. Marketers and conversion optimization experts do all kinds of A/B testing, whether it’s the color scheme of the website, Facebook image ad, or article title. Such A/B tests help them determine the better option to work with.

    Why is A/B testing important for social media?

    A/B testing is important not just for social media but also for overall digital marketing. One of the reasons why A/B testing is crucial for social media is that you have to be spot-on with your marketing and engagement strategies on social media. Otherwise, you won’t get noticed in the noisy and busy world of social media.

    Who needs A/B testing?

    Anyone who is trying to put out content, engage the audience through digital media, marketing online through websites/blogs, and run online ads must try A/B testing. It’ll helps to analyze the audience’s behavior and figure out what audiences like the best.

  • 10 best A/B testing tools for click & conversion analytics

    10 best A/B testing tools for click & conversion analytics

    What are A/B testing tools?

    A/B testing tools allow users to compare two or more products, designs, or items side by side to determine which one receives more attention from the audience. This testing can be applied to a variety of elements such as written copy, advertisement design, email subject lines, and anything else is presented to an audience.

    Marketers do A/B testing to observe the clicks, conversions, and reach to analyze the outcome of the campaign. The goal is to assess the results and compare the performance of two or more elements to determine the best performing one.

    Have you ever thought about why marketers rave about A/B testing? Well, most beginners hear the term “A/B testing” and fail to comprehend what it is and how they can utilize it.

    Since link management is a crucial area of online marketing, A/B testing of URLs is imperative to a successful digital marketing campaign.

    This article will highlight the A/B testing tools in two sections.
    a) The first section showcases the best A/B testing tools with A/B testing as their prominent feature.
    b) The second section showcases URL trackers with the A/B testing feature.
    This will help you figure out what A/B testing is and how experts use A/B testing in modern-day digital marketing.

    Before I dig deeper into A/B testing tools, let me give you an overview of the A/B testing.

    Why should we do A/B tests?

    Over time, I learned that every content marketer, affiliate marketer, and the digital marketer does A/B testing in some form or shape.

    It could be a blog’s sidebar banner, email copy, Facebook image ad, YouTube thumbnail, or URL performance tracking – A/B testing is crucial to analyzing the audiences’ liking.

    Therefore, marketers need to conduct A/B testing at some point in their marketing journey.

    However, if you need some crystal clear reasoning for trying the A/B testing, here are seven reasons for using A/B testing:

    i. Increased Conversions

    It can help increase conversions by providing insights into what works best for your audience. By testing different variations of elements such as copy, CTA’s design, and layout, you can determine what resonates with your target audience and increase conversions.

    ii. Improved User Experience

    By conducting A/B tests, you can make informed decisions about what works and what doesn’t, ultimately leading to an improved user experience. As a result, the customer satisfaction goes up.

    iii. Data-driven Decisions

    It provides data-driven insights into what is and isn’t working, allowing you to make informed decisions about your marketing strategy. By relying on data instead of intuition, you can be more confident in your decision-making.

    iv. More Engagement

    A/B tests can help you determine what resonates with your target audience and increase engagement. By testing different elements of your content, you can find what resonates with your audience and create more engaging content.

    v. Better Understanding of Customer Needs

    By conducting A/B tests, you can gain a better understanding of what your customers want and need. This information can help you create better products and services that meet their needs.

    vi. Optimized Marketing Spend

    By using split testing, you can optimize your marketing spend by determining what is most effective. This can help you maximize your return on investment and save money in the long run.

    vii. Better ROI

    Ultimately, the goal of this strategy is to increase ROI. By making data-driven decisions, you can optimize your marketing strategy, increase conversions, and improve overall performance, leading to a higher return on investment.
    Also Read: 7 Ways to Increase CTR for Better Conversion on the Website

    5 Best A/B Testing Tools

    If you are looking for a tool with A/B Testing as their primary feature then take a look at five of the best A/B testing tools in the market:

    1. Optimizely

    Optimizely-

    The first tool in our A/B testing tools list is Optimizely. It is a complete CRO suite with a number of tools to take your digital marketing campaign to the next level.  Optimizely allows marketers and webmasters to optimize websites and landing pages.

    It’s a powerful marketing and engagement tools hub that allows users to implement visual editing without coding, page optimization, audience segmentation, and advanced targeting.

    Moreover, it’s one of the industry’s leading platforms to deliver personalized messages and product recommendations to multiple segments of the audience.

    Optimizely has mainly focused on large enterprise-level clientele. It goes all-in on offering web optimization and experimentation. However, customers could also utilize mobile apps and messaging services to run experiments.

    As far as the pricing is concerned, it’s quoted upon application.

    2. Omniconvert

    Omniconvert

    Omniconvert is a SAAS platform that provides businesses with a variety of software tools to help them transform data into effective growth strategies. The main features of Omniconvert are split URL testing, A/B testing, personalization, stacked tests, overlays and popups, advanced segmentation, and unlimited CSS & JS editor.

    One of their main conversion optimization sections/features is Explore, which Omniconvert proudly refers to as “the CRO tool for developers,” thanks to its many specialist features.

    One of the most notable features of Explore is the unlimited CSS and JS editor, which provides complete control over the coded variations in use. This feature allows developers to optimize the code for loading times, which is crucial when tests are running.

    Additionally, Explore is equipped with a CDN cache bypass, which ensures that all tests run live immediately. This feature is particularly important because cached versions of a site can skew results and lead to unreliable data.

    Another fantastic feature of Explore is stacked testing. Once a winning variation has been identified, it is automatically set as the default for continued testing, ensuring reliable data collection over time.

    These features all work together to create a platform that is ideal for developers looking to optimize and improve their digital brand’s conversion rate.

    The pricing starts at $167 per month.

    3. VWO Testing

    VWO-AB-Testing-

    Another great A/B testing tool is VWO. It offers a comprehensive set of conversion rate optimization (CRO) tools that assist brands and marketers in optimizing their website pages and content. It includes various testing tools such as A/B testing, multivariate, and split URL experiments, a visual editor for creating variations without coding, and advanced targeting and segmentation options.

    VWO also has unique features like behavioral segmentation and asynchronous coding, which improves the performance of tests and avoids common issues with A/B testing software.

    Overall, VWO is a great option for those looking for an almost-enterprise CRO system at a more reasonable cost.

    The pricing for plans with an A/B testing feature starts at $199 per month.

    4. AB Tasty

    AB Tasty-AB-Testing-Tool

    AB Tasty is a robust A/B testing tool that provides a wide range of testing tools and features that make it a suitable option for those looking for an efficient and user-friendly platform.

    In addition to traditional A/B split and multivariate testing options, the platform also offers funnel testing, which allows you to experiment with changes across several pages at once.

    Moreover, to ensure the validity of test results, AB Tasty provides a real-time view of your tests, enabling you to make informed decisions based on the insights derived from your tests.

    What sets AB Tasty apart from other A/B testing tools in the market is its intuitive drag-and-drop editor. Although other A/B testing platforms have editors like this, AB Tasty’s editor is more efficient and user-friendly, enabling you to work seamlessly without getting in the way of your workflow.

    To get the prices, ask for a quote.

    5. Adobe Target

    Adobe-Target-

    Adobe Target is a high-end personalization platform designed for enterprise use and comes equipped with the A/B testing feature. It also provides features like automated personalization, mobile app optimization, and recommendations based on customer data and behavior.

    The platform follows a three-step process for experimentation, where you create a variant, target a specific audience segment, and customize your goals and settings for the test.

    It is popular among enterprise brands due to the self-learning algorithms in Adobe Target. These algorithms continually analyze visitor behavior and content to produce optimal results, adjusting content in real time for customer satisfaction.

    Request a demo to get the quote.

    Also Read: How to Do A/B Testing the Easy Way: Step-by-Step Guide

    5 Best URL shorteners for AB Testing

    A/B testing can also be conducted through URL shorteners as well as which URLs perform better. Therefore, A/B testing is a crucial marketing technique used to improve conversions and engagement in digital marketing. Here are five of the best URL shorteners with A/B testing features:

    1. Replug

    Replug-URL-Shortener- Best-Ab-Testing-Tool

    Replug is the best a/b testing tool amongts other URL shorteners. It also offers several other features such as branded URLs, URL tracking, UTM codes, bio links, SMS marketing, QR code marketing, lead generation, and retargeting.

    It’s a complete link management suite to manage your short URLs and elevate your social media engagement and marketing. Additionally, Replug has a Chrome extension for managing your short links without logging in to your Replug account.

    As far as the pricing goes, the Replug Basic plan costs $15 per month (on annual pricing) and the next up is the Professional plan which costs $39 per month. However, the Agency plan is priced at $63 per month. You can start with a 14-day free trial account with no credit card required.

    2. Sniply

    Sniply-AB-Testing

    Sniply is also a URL shortener for marketers, influencers, and bloggers. It comes with a URL analytics feature to track your target audience through URL tracking. The key features include custom URL shortening, click tracking, call-to-actions, CTA tracking, custom domains, link customization, A/B testing, content discovery, and more.

    The call-to-action buttons that appear associated with the URL campaigns show up when users click on the short links and visit the destination pages. It allows marketers and bloggers to drive extra website traffic from social media by sharing even others’ content.

    Furthermore, the users could test the different variations of destination URLs for CTAs to analyze the performance.

    3. Pixelfy

    Pixelfy-AB-Testing

    Pixelfy is yet another popular URL shortener tool that offers several URL management features such as URL shortening, deep linking, A/B testing, campaign tracking, QR codes, retargeting, and analytics.

    Social media influencers and bloggers could track clicks on their short links and analyze the link campaign performance. Furthermore, the A/B testing feature plays an integral role in evaluating different links to see which ones work best. l

    Moreover, users could use geo-targeting to target users based on countries or regions and use the retargeting feature to connect with the audience that clicks on the short URLs on social media platforms.

    4. ClickMeter

    ClickMeter-AB-Testing

    ClickMeter is a powerful short link tool that helps digital marketers, affiliate bloggers, and social media influencers with creating, monitoring, and tracking URLs for understanding audience behavior and improving conversion rates.

    Other features include URL shortening, branded domains, A/B test link rotation, and conversion tracking. Furthermore, ClickMeter works best for marketers and bloggers with content-heavy blogs and websites monetized with multiple affiliate marketing programs.

    Moreover, it also helps social media influencers and gurus that use social media marketing channels to engage the audience and promote their products across different social networks.

    5. Cutly

    Cuttly-AB-testing

    Cuttly is a well-known link management tool that offers URL management services. The features it provides are URL shortening, A/B testing, QR code generator, UTM tracking, custom domain, advanced targeting, API access, and real-time analytics.

    While this tool provides extensive link management solutions, users can monitor clicks on shortened URLs and measure the effectiveness of their marketing campaigns.

    Furthermore, this platform has a rather user-friendly interface, which makes it easier for beginner marketers and bloggers to play around with it.

    A/B testing tools FAQs

    Let me answer some of the burning questions about A/B testing:

    Which tool is used for A/B testing?

    A/B testing has a wide spectrum when it comes to online marketing. There are different types of A/B testing that marketers perform, for instance, A/B testing on images, links, CTAs, etc.

    Therefore, it’s essential to determine what the goal is and what you want to achieve with your A/B testing, then you could choose the right tool for the job.

    How long should we run ab testing?

    It’ll be unfair a cap the A/B testing campaign to a specific period because it may vary from campaign to campaign.

    However, it’s important to run the A/B testing for at least a few weeks and give all the cases equal time, attention, and exposure to find the best results.

    How do A/B testing tools work?

    The basic idea is the same for every type of A/B testing tool. However, the only difference is what you’re trying to achieve with your testing.

    The way A/B testing tools work is that they allow users to test two cases, meaning let the cases expose to the audience and track the performance to see which ones get more attention.

    For instance, Replug’s A/B testing feature helps users drive traffic to multiple web sources to see how visitors react to it.

    What questions can A/B testing help me answer?

    It mostly depends on several factors and the questions may be different for each person or brand. However, the fundamental purpose of A/B testing remains the same – it helps people identify which option the audience likes the best, for instance, case A or case B.
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  • Role of link management in building a strong online presence

    Role of link management in building a strong online presence

    In today’s digital age, having a strong online presence is crucial for businesses and individuals alike. Whether you’re a small business owner trying to reach new customers or a freelancer looking to showcase your work, your online presence can make or break your success.

    So what exactly does it take to build a strong online presence? There are many factors to consider, from creating high-quality content to engaging with your audience on social media. But one area that’s often overlooked is link management.

    Links are the currency of the internet, and managing your links effectively can have a huge impact on your online presence. Links not only help users navigate your website, but they also signal to search engines that your content is valuable and authoritative.

    In this blog post, we’ll explore the role of link management in building a strong online presence. We’ll look at how links affect your website’s visibility and authority, and show you how to manage your links effectively for maximum impact. So if you’re ready to take your online presence to the next level, read on!

    What is link management?

    link-management

    Link management refers to the process of organizing, tracking, and optimizing the links used in digital marketing campaigns. This includes managing links within websites, as well as links used in social media, email marketing, and other forms of online marketing.

    Imagine you are a digital marketing strategist and your goal is to drive traffic to your website through various channels such as social media, email marketing, and online ads. To do this, you create different links that direct users to different pages on your website.

    However, with so many links to manage, it can be challenging to keep track of which links are working effectively and which ones are not. This is where link management comes in.

    Link management is like having a GPS system for your digital marketing campaign. It helps you navigate through the various channels, track your progress, and make adjustments along the way. With the right link management tool and strategies, you can optimize your links to improve your website’s search engine rankings, increase your click-through rates, and ultimately drive more conversions.

    Why do companies need to use a link management tool?

    E-commerce stores, affiliate marketers, and social media gurus need link management services to shorten the URLs, track clickability, and analyze conversion.

    Bloggers and affiliate marketers do link management on the site level to make their affiliate product links look better.

    So there are multiple reasons why a company needs a link management tool. Still, the crux is that nowadays, companies and influencers want to spearhead utilizing efficient tools as there is stiff competition in the market.

    Popular URL shorteners allow users to generate short, branded URLs. It’s not rocket science. All you need is a URL shortener that flawlessly integrates with your website URL and helps you set up a short custom domain that is short and sweet. 

    It offers several features that don’t only make your long URLs shorter but also drive social media traffic to your website. The key features include bio links, branded URLs, lead generation, and retargeting.

    Also read: 8 Best Retargeting Platforms To Retarget Your Potential Audience

    Want to get traffic, leads and sales with our all-in-one link management tool?

    Talk to one of our experts to see how Replug can help you get the maximum return from your shared links.
    Book a demo

    Maximizing your online presence: Benefits of link management

    Now you know what link management is and how companies and marketing experts utilize it to maximize social media output and organic traffic. By combining link management with link building services packages, businesses can further enhance their organic traffic by securing high-quality backlinks that improve search engine rankings.

    It’s time to head over to the benefits of link management to give you some perspective on what to expect from deploying a successful link management strategy.

    Here are the benefits of link management:

    1. Get statistical analytics

    Replug-Link-Management-Tool

    Statistics and data are crucial to any digital marketing campaign, especially when social media or online advertising is involved. 

    A huge benefit of link management is that it gives you access to the statistical analytics of your links. Once you’ve chosen a URL shortening tool and started using the short links, it must give you access to the statistics, such as:

    • Number of clicks on the URLs: It’s necessary to dive deep into the data to find out how many users clicked on the URLs. It doesn’t matter if you’re using a link management tool on social media or for affiliate links on the blog. The number of clicks on the links will determine how good your content marketing strategy and keyword targeting are. 
    • Understanding the audience through data: When a link management strategy is in place, it gives you insights into various elements that help you understand the type of website visitors or social media followers you’re gaining. The analytics provide you with user data on various parameters such as country, device, operating system, web browser, and search engine.
    • Run and monitor campaigns: Most URL shortening tools give you access to the clicks and source, so it helps you find out what specific campaign or source is sending you the most visitors. This would allow you to fine-tune your overall link strategy.

    Also read: Track Your Success: How to Create a Tracking Link?

    2. Improves branding

    Branding is undeniably an important aspect of marketing. Not only does it sparks the brand’s creativity, but it also has a psychological angle to build a better online reputation.

    Link management may have dozens of benefits, one of which is brand visibility. Here’s how short URLs do the trick:

    • Create branded URLs for a specific campaign
    Branded Links in Replug

    One of the perks of having a link management strategy is that you can create branded URLs for specific campaigns. Have you ever seen discount landing pages of brands? They often use short URLs and highlight the campaign names in short links.

    • Branded URLs improve trust to click the link: It’s been noticed that people don’t trust long URLs with parameters injected into them, and rightly so. Such long and funky URLs start to look suspicious. On the other hand, short and branded URLs show that the brand or the expert has taken the time to improve the URLs. Thus, most people are likely to trust such links. 
    • Increases engagement: It’s unlikely that social media audiences click on random long URLs from random sites they come across on social media. Therefore, short and branded URLs could easily increase engagement on social media as they seem legit and trustworthy.

    Also read: Brand Consistency:  Build Brand Consistency Using Branded Links

    3. Increase CTR and sales

    Would you fancy an increase in sales and conversion on your website?

    Well, there is a reason why companies like Amazon and others are making use of URL shorteners. 

    One of the reasons why short URLs could increase click-through rates and sales are that the links look clean and simple. On the other hand, website visitors get annoyed by links with suspicious brand names or random long URLs with many parameters attached to them. 

    However, it doesn’t happen on a whim. In fact, you would have to play smart to pull this off. There are certain ways to utilize short links to increase CTR and sales.

    • Bio links
    bio-link-preview

    Bio links offer a one-link solution to social media influencers. It lets you create a single-link custom landing page that displays all of your bio and social media channel links. The bio link goes into the Instagram, TikTok, or Twitter bio and lets people check out all social media links once they click on the bio link.

    Also read: 7 Ways You Can Use Instagram Bio Links to Your Advantage

    • Deep links
    Deep-Links


    Turn your marketing around using deep links. It allows mass branding opportunities for companies, celebrities, and influencers. Directly place users at in-app locations to increase conversions, follows, likes, and subscribers without the need to log in to the app. The smart links can determine and identify browsers, operating systems, apps, etc., to provide seamless navigation. For example, if the app is not installed, then the deep link will navigate the user to complete the pre-requisite steps to reach the destination URL.

    Also read: A Quick Guide To Deep Linking & Its Benefits

    • QR code marketing
    QR code marketing

    Create QR codes for their social media or website links. The purpose of QR code marketing is to drive offline audiences to digital channels. For instance, QR codes could be printed on business cards or event invitations so that people scan them and find your web address or social media link.

    Also read: A Complete Guide To Use QR Code Marketing

    • Pop-up Call-to-Actions
    CTR with CTA

    Create and use custom CTAs, it provides an opportunity to display a pop-up CTA snippet when the end-user opens the URL. Suppose you grab a Forbes article, shorten the link, and share it on Twitter. When the audience would click the link and lands on the Forbes article, they’d also see a small pop-up snippet that could drive traffic back to your website.

    4. Improve social following using Bio Links

    Sabrina-Anns-bio-link

    It’s a fact that bio links are vital to improving your social media presence and increasing your social media followers. 

    If you’re wondering how on earth you could improve your social media followers using bio links across different social media platforms, then keep reading.

    When you’re using a short bio link generated through Replug, there are several reasons why it can improve your social media following. Let’s take a look at a few of them:

    • Cross-promote: The biggest benefit of a bio link is that you can cross-promote your social media accounts. Suppose you have more followers on Instagram as compared to Twitter. You can insert the Twitter profile link in the Instagram bio to let Instagram know that you’re active on Twitter as well. Or even better is that it also lets you create a custom landing page with multiple CTAs leading to your other socials and business pages.

    Also read: How To Add A Instagram Link In Bio?

    • Trustworthiness: It’s far better to use short branded URLs than long and hefty URLs in the social media bio. People are likely to ignore those clunky links as they look suspicious, especially when they don’t know much about the user.
    • Increase engagement: Since you can use one link in the bio to showcase multiple social media links, it could get you more attention across different social media platforms. The reason is that more people would discover your other social media links when they click on the bio link.

    Also read: How to add Amazon link to Instagram bio?

    5. Short URLs are recognizable and shareable

    No doubt, short URLs are easy to remember when people stumble upon them through blog posts or social media platforms. In fact, they’re recognizable when they’re seen on pamphlets or ad hoardings outdoors.

    There is a reason why ad networks, affiliate companies, and e-commerce stores use short URLs. Moreover, several e-commerce businesses use custom short domains for their social media marketing so that their URLs don’t seem rubbish when shared on social media.

    Also read: 8 Ways to Increase eCommerce Sales Using Social Media 

    Performance analysis of Replug

    I did some testing with Replug URL shortener. I took an article link and shortened it, and tweeted it once. 

    Even though my Twitter engagement isn’t that great, I started seeing some clicks in Replug Analytics.

    It made me realize two things. First, my Twitter following isn’t that dead. And the second is that Replug could generate extra traffic to my site just by using others’ content on social media after shortening the URL.Replug-Best-URL-Shortener

    If you aren’t sure how short URLs from Replug can generate traffic from social media, then create a campaign in Replug, choose the campaign type as retargeting, and the widget as call-to-action (CTA). 

    Next is choosing the CTA type; you can go with a button, link, or form. Then, add a message headline, message body, CTA text, and link to drive traffic. 

    Once you have created this campaign in Replug, the next time you choose this campaign while shortening the URL, your pop-up call-to-action will appear every time someone clicks the short URL to visit the website page.

    Let’s conclude!

    Link management is crucial to your social media marketing campaign. Branded short URLs are real, and if you keep on ignoring these social media marketing tactics, your competitors might take advantage of them.

    I’ve explained what link management is and how brands and entrepreneurs can benefit from them. Since Replug is the go-to link management tool for me, I plugged it in without any hesitation whatsoever.

    If you’re serious about social media, branding, and driving traffic to your website, then pay close attention to link management or short branded URLs. It could skyrocket your social media (website) traffic within a few months.

    FAQs on link management for online presence

    What is branded link management?

    Branded link management is the practice of creating, managing, and tracking branded links for digital marketing campaigns. Branded links are shortened URLs that contain your brand name or a relevant keyword, making them more memorable and recognizable to your audience.

    Can I use branded links on social media?

    Yes, branded links can be used on social media platforms to promote your brand and drive traffic to your website. However, it’s important to comply with each platform’s guidelines and best practices for link sharing.

    Why is link management important?

    Effective link management is important for improving website traffic, search engine rankings, and overall campaign performance. By tracking and optimizing links, businesses can increase click-through rates, reduce bounce rates, and improve conversion rates.

    You may also like:

    What is a Vanity URL and Why You Need One?

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    TikTok Trends for Businesses, Brands, and Others

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  • What are tracking pixels & how do they work?

    What are tracking pixels & how do they work?

    What is a tracking pixel?

    A tracking pixel is a pixel tag or code snippet that triggers the tracking system when a visitor lands on a website page after clicking on a specific link or CTA.

    A tracking pixel works by placing it on a website or in an email and tracking the data that helps the marketer or advertiser analyze and track the campaign performances.

    Have you ever noticed how quickly you land on a “thank you” page when you finish the checkout process on an e-commerce site?

    Do you know that the largest websites, such as e-commerce platforms, social media platforms, and web portals, track their website visitors?

    Websites and apps track their users because it helps them navigate in the right direction or understand what they need to accomplish.

    In some cases, a tiny image file is added to the website or app, which usually goes unnoticed by the naked eye. While in some instances, a tracking pixel could also be a piece of code that goes into the website page URL and helps marketers track performance through clickability.

    Adding a tracking pixel on any web or app property is to collect user data to understand their behaviors, actions, and choices.

    Furthermore, it is used to track the activity of users on a website or email campaign to determine the success of the campaign.

    Let’s do this. Shall we?

    Why do you need tracking pixels?

     

    TrackingPixel_Info-
    Source: https://blog.shareasale.com/2016/01/25/tracking-pixels-101/

    Tracking performance is the essence of any marketing campaign, as it helps marketers understand how their marketing efforts will pan out.

    Here are four areas where tracking pixels comes in handy:

    i. Analyzing website traffic: Tracking pixels can gather data on how users interact with a website. This can help website owners understand which pages are most popular, how users navigate through the site, and where they are coming from.

    ii. Measuring the effectiveness of online advertising: Tracking pixels can measure the success of online advertising campaigns by tracking how many users click on an advertisement and then go on to make a purchase or complete some other desired action.

    iii. Targeting users with relevant advertisements: Tracking pixels can be used to track user behavior and interests, which can be used to show targeted advertisements to users that are more likely to be interested in them.

    iv, Email marketing campaign: Tracking pixels can be used to track the success of email marketing campaigns by measuring how many users open the email and click on links within it.

    No doubt, tracking pixels are important for businesses and marketers, as they allow them to gather data on how users interact with their websites and emails regardless of the platform.

    Moreover, it enables marketers and advertisers to use this information to improve their marketing efforts and relaunch their advertising campaigns more effectively.

    What are the different types of tracking pixels?

    There are two main types of tracking pixels used in digital marketing:

    Conversion Pixels

    Conversion pixels play a vital role in tracking conversions on websites and apps. For example, you may have seen “thank you” or “also check these” pages while buying products online. Such pages trigger or direct visitors to specific pages when they notice a conversion. And conversion pixels help perform this action.

    Now a product sale isn’t the only conversion. In fact, a generated lead or downloaded file is also a conversion. It depends on the campaign type and what the marketer or advertiser wants from the audience.

    Retargeting Pixels

    retargeting-pixel

    One of the most popular tracking pixels is the retargeting pixels. It’s used in retargeting campaigns in the digital marketing field. Retargeting is a marketing strategy of targeting the audience that has visited their website or landing page to convert visitors into subscribers or paid users.

    Retargeting is usually done through paid advertising. However, the targeting process begins earlier by adding a tracking parameter to the URL or the website code. Hence, the retargeting pixel collects visitor data and helps marketers reach the same audience through paid ads.

    How does tracking pixels work?

    Tracking pixels are used to track the users’ online behavior, such as the pages they visit, the links they click on, and the products they purchase.

    A tracking pixel is a piece of code that embeds into the website code or URL to track the performance of the page or link.

    In some cases, tracking pixels are tiny, transparent images placed on web pages or emails to track user behavior.

    Advertisers often use tracking pixels to track the effectiveness of their online advertising campaigns. They can also be used by website owners to track the traffic to their sites and to understand the demographics of their users.

    The way tracking pixels works is that they are often placed in the HTML code of a web page or in the body of an email. They can be implemented using JavaScript or iFrame.

    Example: Suppose a user visits a website or opens an email that contains a tracking pixel; the pixel sends a request to the server that hosts the pixel.

    This request includes information about the user’s browser, such as the user’s IP address, the type of device they are using, and the type of browser they are using.

    The server then records this information and stores it in a database. This information can be used by the webmaster or by the sender of the email to analyze the user’s behavior and tailor their marketing efforts.

    How to Set Up a Tracking Pixel Using Replug?

    Replug is a powerful URL shortener tool that allows brands and marketers to create short, branded URLs for marketing such as for social media, email marketing, and online advertising.

    Since Replug is a URL shortener that offers UTM embedding, URL tracking, branded URLs, deep links, and other services, it opens up the opportunity to retarget the audience.

    As Replug records data of the users’ behavior on the short links, it makes it possible for marketers and brands to retarget those people through different advertising channels.

    Replug plays an anchor role in setting up a retargeting campaign for brands and advertisers using pixel tracking.

    Here’s how you can set up tracking pixels using Replug:

    Step #1: Create a Replug account

    log-in-to-your-account

    To get started with Replug, you must first create a Replug account. Then, you just need to visit the Replug website and sign-up for a free trial account to start the process.

    Once you’ve created your Replug account, log in to your account to explore the features this URL-shortening tool has to offer.

    After the successful login to your Replug account, you’ll see the Replug dashboard, where the process begins.

    Pay close attention to all the steps for setting up a tracking pixel using Replug before jumping the gun. And more importantly, don’t create a short link right after landing on the dashboard area because you’d have missed out on a few steps.

    Step: #2: Setup your brand in the Replug account

    All the steps are crucial to setting up the retargeting pixel using Replug. Now select the appropriate brand or create a new one, just in case.

    Creating a brand on Replug would only take a few seconds. It’s highly unlikely that most readers have already set up their brands on Replug since most would be new users.

    To create a brand:

    Create a Brand

    1. Go to the “Manage” page from the dashboard header menu and click “Brands.”
    2. Option.”
    3. Click on the “Add Brand” button to get started with creating a brand.

    Once it’s done, click the “next” button to proceed.

    Step #3: Make a new campaign

    The next up is creating a new Replug campaign in line with your retargeting campaign. But first, ensure you’ve set up the brand on Replug properly.

    click campaign

    Now go to the “Manage” drop-down from the top menu and click on the “Campaigns” button, and then select “New Campaign” to get started.

    new campaign

    At this point, you’d have to select an already existing brand or create a new brand. Since you have just created a new brand, continue with the created brand in the Replug account.

    Step #4: Select retargeting as the campaign type

    select-campaign-type

    It’s one of the most important steps in the retargeting campaign because it sets the direction of the campaign. This is the part where you name your campaign and choose its type.

    Provide a name for your campaign and select the custom domain if required in the campaign. Otherwise, you can skip the custom domain section.

    However, make sure that you check the retargeting pixel option before moving on to the next step. Once you choose the retargeting pixel, it becomes crystal clear to the Replug platform that it’s a retargeting campaign.
    Also read: Retargeting Ad Examples That Convert & Drive Growth

    Step #5: Add your retargeting code

    Everything seems quite easy until this point, and I’ll ensure the last step goes as smoothly as possible.

    Now, this is the part where you select the social media platform to run your retargeting ad campaign.

    add-retargeting-pixel

    The way it works is that marketers choose the social media platform, give the pixel a name, and finally enter the pixel ID from the respective social media platform such as Facebook pixel id.

    Once everything is done, you’re all set to launch your retargeting campaign using Replug.

    Also read: How to find my Twitter Pixel ID?

    What are the key differences between a pixel and cookie?

    A pixel is a small piece of code placed on a website or in an email. It is often used to track a user’s activity on the website or email and to send this information back to the company or organization that placed the pixel.

    Pixels are typically used to track website visitors and to understand how they interact with the website.

    A cookie is a tiny chunk of data that is stored on the visitor’s computer by a website. It is used to remember certain information about the user, such as their preferences or login information. In addition, cookies are often used to personalize the user experience and to track a user’s activity on a website.

    There are some key differences between pixels and cookies:

    Purpose/Goal: Pixels are primarily used for tracking and analytics, while cookies are used for personalization and tracking.

    Placement: Pixels are placed on websites or in emails, while cookies are stored on a user’s computer.

    Size: Pixels are typically very small (a few hundred bytes), while cookies can be larger (up to 4KB).

    Duration: Pixels are usually short-lived and expire after a certain period. At the same time, cookies can persist for extended periods, depending on how they are configured.

    Privacy: Pixels can be used to track users across different websites and devices, which has raised privacy concerns. Cookies are generally less controversial, but they can also be used to track users and their activity.

    Also read: How To Utilize Replug for Facebook Retargeting Ads?

    FAQs about tracking pixels

    Is tracking pixel legal?

    Tracking pixels are legal as long as they comply with relevant laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union. Therefore, once the users comply with all the legal requirements, there shouldn’t be any problem regarding using tracking pixels.

    Is a tracking pixel a cookie?

    A tracking pixel is a small, transparent image file that is placed on a website or in an email. It is often used for tracking and analysis purposes. A tracking pixel is not the same as a cookie, a small piece of data stored on a user’s device and used for tracking and personalization targeting.

    Does pixel track steps?

    A tracking pixel does not track steps, but it can be used to track a user’s actions on a website or in an email. For example, a tracking pixel can be used to track how many people opened an email or clicked on a link.

    Is tracking pixel free?

    Tracking pixels may or may not be free to use. Some tracking pixels are provided by third-party vendors and may require a subscription or fee to use. However, social media platforms provide pixels for retargeting purposes that are free to use for advertisers.

    How to block tracking pixels?

    You can use a browser extension that blocks tracking systems set by websites to block tracking pixels. Furthermore, you can also adjust your browser settings to block or limit the use of cookies.

    Will users know if I’m using a tracking pixel?

    In most cases, users will not know if a tracking pixel is being used on a website or in an email. This is because tracking pixels are typically small and transparent, and they do not interact with the user in any way. However, as described above, users can use tools to detect and block tracking pixels.

  • SMS Marketing: How to Use Short Links for SMS?

    SMS Marketing: How to Use Short Links for SMS?

    Looking for a way to reach your customers and increase engagement in a way that doesn’t get lost in their inboxes? Enter SMS marketing! With an incredible average open rate of 98%, SMS marketing offers a direct, effective, and engaging way to reach your target audience.

    But why stop there? You can take your SMS marketing to the next level with the use of short links. By integrating shortened URLs into your SMS messages, you can not only save valuable character space but also gain valuable insights into your audience’s behavior.

    So, whether you’re a small business owner looking to reach more customers or a marketer looking to take your campaigns to the next level, SMS marketing with short links can help you achieve your goals. 

    Get ready to discover how short links can help you revolutionize your SMS marketing campaigns and reach your target audience with an even greater impact. So, let’s jump in and explore the possibilities!

    Also Read: 17 Successful Black Friday Marketing Strategies

    What is SMS marketing?

    SMS marketing is a digital marketing strategy that involves sending promotional text messages to customers and potential customers. SMS stands for Short Message Service, which is the technical term for text messaging. SMS marketing allows businesses to communicate with their customers in a direct and immediate way, without the need for email, social media, or other forms of digital marketing.

    What are short links for SMS marketing?

    Short links for SMS are shortened URLs that are used in SMS marketing messages to save valuable character space and improve tracking and analytics. Short links work by redirecting the user to the intended landing page or website while tracking data such as clicks, time spent on the page, and conversion rates.

    When sending SMS messages, businesses often have a limited number of characters to work with. By using short links, they can include more information in their messages while still maintaining a clear and concise message. Short links also allow businesses to track click-through rates and other valuable data that can be used to optimize their SMS marketing campaigns.

    To create a short link, businesses can use a URL shortening tool, which takes a long URL and converts it into a faster, more manageable link. Many of these tools also offer analytics and tracking capabilities to help businesses gain insights into their SMS marketing campaigns. Short links are an essential component of SMS marketing, helping businesses to engage customers, drive traffic, and ultimately increase sales.

    How to get started with short links for SMS marketing?

    Getting started with short links for SMS marketing has never been easier! All you need to do is sign up for a link shortener tool and you’re good to go. But, with so many options out there, how do you know which one to choose? 

    • Choose a link-shortening tool: 

      Replug is the best choice! As an industry leader, Replug offers a range of powerful features for link shortening, tracking, and analysis, making it an ideal tool for SMS marketing. Don’t settle for less when it comes to your SMS marketing – sign up for Replug today and start seeing results!
    Replug

    • Create your shortened link: 

      Let’s say you choose Replug as your link-shortening tool. You can create a shortened link for your SMS campaign by simply pasting your original URL into Replug’s dashboard and generating a new, shortened link.
    shortened the URL

    If you are promoting a sale on your website, for example, your shortened link could look like this: Replug.link/spring-sale. This link is short, memorable, and clearly communicates the purpose of the campaign.

    Here’s how to create a shortened link with Replug!

    • Use custom domain: 

      You can further personalize your shortened links by using custom domains or branded links. This involves creating a custom domain that reflects your brand name and using that domain to create shortened links. 
    custom domain

    For example, if your brand name is “ABC Pizza,” you could create a custom domain like “abcpizza.link” and use it to create shortened links for your SMS campaigns, like “abcpizza.link/newflavor.” 

    This adds an extra layer of personalization to your SMS marketing efforts and can help increase brand recognition and trust. 

    Here’s how to create a custom domain with Replug! 

    • Track your links: 

      Once you have sent out your SMS campaign, you can use Replug’s analytics features to track the performance of your link. For example, you can see how many clicks your link received and where those clicks came from.
    links analytics

    • Include a call to action: 

      To encourage customers to click on your shortened link, include a clear call-to-action in your SMS message. For example, you could say “Click here to try our new pizza flavor!” with the shortened link included in the message.

    • Test your links: 

      Before sending out your SMS campaign, test your shortened link by clicking on it and making sure it takes you to the correct destination. You can also use Replug’s link testing tool to check if your link is working properly.

    Also Read: Benefits Of A Link Rotator: Why & When To Use Rotating Links?

    Why use short links for SMS marketing?

    Short links are a must-have tool for businesses looking to up their SMS marketing game. By using shortened links in SMS marketing, businesses can save space in messages, track engagement, provide a better user experience, increase brand recognition, and optimize campaigns for better results. Here are some compelling reasons why use short links for SMS marketing!

    • Save space in SMS messages: 

      SMS messages have a 160-character limit, so every character counts. Shortened links take up less space, giving businesses more room to communicate their message effectively. For example, a retailer can send a message with a shortened link to a product page, allowing them to provide a brief description and the link in one message.

    • Track engagement: 

      Shortened links can be used to track clicks and engagement, giving businesses valuable data on the effectiveness of their campaigns. For instance, a charity can send an SMS message with a shortened link to a donation page. By tracking clicks on the link, they can determine the success of the campaign and adjust future campaigns accordingly.

    • Provide a better mobile user experience: 

      Most people access SMS messages on their mobile devices, and shortened links can lead to a better user experience on these devices. For example, an airline can send an SMS message with a shortened link to a mobile boarding pass, making it easy for passengers to access and use the pass on their mobile devices.

    • Increase brand recognition: 

      Shortened links can be customized with branded domains, helping to increase brand recognition and trust. A fashion brand can send an SMS message with a shortened link to a new collection, using a branded domain like “www.fashionbrandname.com/newcollection“.

    • A/B testing: 

      Shortened links can be used for A/B testing and optimization of SMS campaigns. For example, an online retailer can send two different SMS messages with different shortened links to a product page and track which link receives more clicks. They can then optimize future campaigns for increased engagement.

    Also Read: Brand Consistency:  Build Brand Consistency Using Branded Links

    Short link success stories: Brands that have aced SMS marketing with short links

    Here are some examples of how brands are using short links for SMS marketing:

    Dunkin’ Donuts: 

    Dunkin’ Donuts uses SMS marketing to send exclusive deals and promotions to its customers. To track the success of their campaigns, they use shortened links that lead customers to a landing page with the offer. This allows Dunkin’ Donuts to measure the engagement and optimize their campaigns for better results.

    Subway: 

    Subway uses SMS marketing to send coupons and special offers to its customers. To provide a better user experience, they use shortened links that lead customers to a mobile-friendly coupon page. This allows customers to easily redeem the offer on their mobile devices.

    Coca-Cola: 

    Coca-Cola uses SMS marketing to promote new products and events to its customers. To increase brand recognition, they use custom domains for their shortened links. For example, they might use a link like “www.coke.com/newproduct” to promote a new product launch.

    Nordstrom: 

    Nordstrom uses SMS marketing to send personalized recommendations to its customers. To track engagement and improve their recommendations, they use shortened links that lead customers to a product page with more information about the recommended item.

    Zara: 

    Zara uses SMS marketing to promote new collections and limited-time offers to its customers. To increase engagement and drive sales, they use shortened links that lead customers to a product page with the featured collection or offer.

    These are just a few examples of how brands are using short links for SMS marketing to enhance their campaigns and achieve their marketing goals.

    Also Read: Top 22 Personal Branding Tools To Upscale Your Marketing

    FAQs

    What is a short link?

    A short link is a condensed URL that redirects to a longer destination URL. It is typically used to save space in messages and track link clicks.

    Also Read: How to Disguise a Link Using a URL Shortener?

    How do I create a short link for SMS marketing?

    To create a short link for SMS marketing, you can use link shortener tools such as Replug, or TinyURL. Simply paste your long URL into the tool and it will generate a shortened link for you to use in your SMS messages.

    How do I track engagement with short links in SMS marketing?

    Most link shortener tools provide analytics and tracking features that allow you to track clicks and engagement on your shortened links. This can give you valuable data on the effectiveness of your campaigns and help you optimize future campaigns for better results.

    Can I customize my short links with a branded domain?

    Yes, many link shortener tools allow you to customize your short links with a branded domain, which can help increase brand recognition and trust.

    How can I optimize my SMS marketing campaigns using short links?

    You can optimize your SMS marketing campaigns using short links by conducting A/B testing, analyzing engagement data, and adjusting your campaigns based on the insights you gain. This can help you improve the effectiveness of your campaigns and achieve better results.

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  • Campaign tracking: Data-driven tools for marketers

    Campaign tracking: Data-driven tools for marketers

    What is campaign tracking?

    Campaign tracking is a process of monitoring the performance of the URLs with tracking parameters for marketing campaigns. Marketers use campaign tracking as a tool to evaluate the success of their efforts. It comprises gathering data from several sources, such as website analytics, email campaigns, and social media posts. And then analyzing it to assess the campaign’s effectiveness.

    Digital marketers and SEO experts track campaigns to analyze the quality of the marketing channels, traffic sources, and content strategies.

    Conversion optimization is a vast area to manage and campaign tracking is an important part of it. To track marketing campaigns, most marketers use URL shortening tools with URL tracking and analytics features.

    Why should a company set up campaign tracking?

    Campaign tracking is a vital analytics tool. It allows marketers to see which campaigns are performing well and which ones need improvement. Without campaign tracking, it would be difficult to know which marketing strategies are working and which ones are not. There are several aspects of campaign tracking to consider when tracking URLs that an average Joe doesn’t come across every day. Campaign tracking is a URL tracking system to analyze marketing efforts by keeping an eye on the website traffic through specific URLs. Here are the reasons why a company should set up campaign tracking:

    • To track the clickability and conversion rate of a marketing campaign. When brands and marketers run ad campaigns, they usually add a UTM parameter to the call-to-action button to track clickability and conversion from the specific campaign.
    • To measure the effectiveness of the channel, meaning campaign tracking comes in handy when the user wants to analyze the performance of a traffic medium, for instance, a banner ad on a popular blog.
    • To A/B split test two marketing channels. A/B Testing is crucial to finding the best solution in digital marketing. Therefore, marketers compare different tactics to see what works best for them.
    • To assess the ROI of the marketing campaign, it’s vital to have campaign tracking. It gives brands a deep dive into the quality of the traffic sources.

    What are campaign parameters?

    Campaign parameters are URL slugs that add to the website page URL to track, identify, and analyze the traffic sources and campaign performance.

    A lot of brands start advertising and promotions during the holiday season. Most of these brands use campaign tracking to see where most buyers are coming from during the campaign.

    These campaign parameters help them figure out:

    • The impact of the marketing campaign
    • What are the number of visitors that the campaign brought?
    • How engaged those visitors were?
    • How many visitors converted into paying customers?

    Why are campaign tracking parameters important?

    Most first-timers wonder why campaign parameters are important when they’re setting up a retargeting campaign or an ad campaign on social media.

    The answer is that campaign parameters provide marketers with crucial campaign information that helps them make important decisions going forward.

    Brands usually track their CTAs on the landing pages or short URLs shared on social media to see what’s working for them.

    Here are four reasons why campaign tracking is important in digital marketing:

    • Help track campaign results – whether it’s a social media post that contains a short URL with a slug or an online ad, campaign parameters are included to track campaign results.
    • Separate multiple campaigns and make them identifiable. Otherwise, it won’t be possible to differentiate multiple campaigns in a dashboard.
    • Gather clicks and conversion data, which is crucial to the campaign analysis. It’s impossible to figure out whether or not the campaign was successful if there are clicks and conversion data available.
    • Make performance reporting possible for brands and marketers. A lot of experts use URL shorteners to generate short URLs for social media to ensure that performance reporting becomes possible. Replug is a powerful URL-shortening tool for creating, managing, and tracking vanity URLs for social media, online advertising, and email newsletters.

    Also read: How to add UTM code to the URL using a link shortener?

    Set up campaign tracking URLs with Replug

    Replug is an all-in-one link management tool for marketers, social media experts, influencers, and bloggers. It helps users with URL shortening, branded short links, UTM tracking, bio links, retargeting, and lead generation. You can track various campaigns using it, i.e. :

    • URL campaign tracking
    • UTM tracking
    • CTA campaign tracking
    • Retargeting pixel campaign tracking

    Here’s how you can create a tracking URL with Replug:

    Step #1: Log in to your Replug account

    Sign-in-Replug

    Go to the Replug website and log in to your account. If you haven’t created your Replug account, sign-up for a free trial account and see how this tool works.

    Step #2: Create a brand and campaign

    After logging in to your Replug account, you’ll need to create a brand and then also create a campaign for tracking.

    Shortener-campaign

    Step #3: Create a short branded URL 
    Paste the URL, you want to shorten afterward and click on the create button.

    edit url

    A new window will open where you can edit your URL slug and save the link.

    Step #4: Track URL performance in Replug Analytics

    Real-time Analytics

    Creating a short URL is incomplete with tracking it. Replug allows users to generate and track short URLs.To track your short URLs, go to the Measure section from your Replug dashboard and click on the Analytics option.

    detailed-view

    Select the Replug links and click on the appropriate campaign to find your link analytics. Or you can also click on detail analytics to get a detailed view. For a detailed overview, you need to select the brand, campaign and replug link.
    Detail view highlights click and conversion performance. Furthermore, it shows visitors by country, operating systems, browsers and source.
    You won’t see the metrics such as clicks, conversion, and conversion rate right away since the link is brand new.

    Campaign tracking in Usermaven

    Usermaven-homepage-
    utm tracking

    Marketing campaigns are only beneficial when they are producing the results you aimed for. With Usermaven’s campaign tracking, you can stop guessing your campaigns’ performance and start analyzing it through data to increase ROI. All you have to do is use UTM tags to analyze which source, content or campaign is producing results and then tweak your marketing campaigns to increase conversion and reach your business goals.
    Here’s a preview UTM traffic in Usermaven

    What are Google UTM campaign tracking parameters?

    Google has provided advertisers and publishers with loads of information on running ads and monetizing websites.

    As far as campaign tracking is concerned, Google recommends a tool called Google Analytics Campaign URL Builder. You can also check out Google’s support thread on this topic.

    The benefit of using this tool is that users can add campaign parameters to URLs and measure custom campaigns in Google Analytics.

    The following are the parameters to be entered to generate a campaign tracking URL:

      • UTM-Information
        Website URL: The website or page URL that needs to be tracked. Provide the full URL address including HTTPS.
      • Campaign ID: This is where the ad campaign ID goes. Most ad networks provide advertisers with campaign IDs to track or identify certain campaigns.
      • Campaign source: Enter the referral platform, such as a Facebook ad or newsletter.
      • Campaign medium: Provide the campaign medium, meaning what the marketing medium is for the campaign, for instance, direct ad, sponsored email, or PPC ads.
      • Campaign name: Give your campaign a name for identification purposes, for instance, holiday-sales or Christmas-offer, etc.
      • Campaign term: Mostly used for paid search.
      • Campaign content: It’s used for A/B testing and content-targeted ads.

    Let’s look at the steps involved in tracking a custom campaign through Google Analytics.

    How to track a custom campaign using the Campaign Builder tool?

    Search-for-Campaign-Builder

    Go to the campaign URL builder
    Access the Campaign URL builder to generate the campaign tracking URL. Make sure you have selected the web version instead of the play. Don’t panic if you haven’t done this before because it’s quite a simple process.

    Opt for the GA4

    Toggle from UA or GA4 using the button on the (left) sidebar. Don’t opt for UA (older Google Analytics edition) will no longer be available after July 2023.

    Fill in the campaign builder form

    Newyear-blog-campaign

    Fill out the form. Go through the explanation of the parameters written in the previous sub-heading of this very article.

    Grab the generated URL

    Copy the generated code

    When you fill up the form, the custom campaign tracking URL will be ready to use. You could also shorten the URL using the shortener button at the bottom.

    Track via Google Analytics

    The last step is to track the campaign URL in Google Analytics. Start with logging in to your Google Analytics account. Go to the Reports > Acquisition > Traffic Acquisition > Source/Medium.

    A screen like this would appear:

    Now you should look out for the campaign after selecting the session source/medium. The campaign source would be a referral, since the traffic would be clicking on your campaign URL and landing on the website.

    How to view your URL campaigns in Google Analytics?

    google-analytics4

    Creating any link or CTA is worthless if there is no tracking available to find out the number of clicks and the conversion.

    No wonder all major URL shorteners or email marketing services have analytics sections for users to analyze the data.


    Also read: Create a Perfect Call-To-Action (CTA) for Maximum Conversion

    If you have been playing around with custom short URLs, then you must have thought about viewing the URL campaigns in Google Analytics at some point.

    There is a possibility that some marketers have no idea how to capitalize on URL tracking. Therefore, it’s our duty to put some light on every aspect of short-link management and campaign tracking.

    Here are the steps involved in retrieving the URL campaigns in Google Analytics to see how they’re doing:
    Log in to your Google Analytics account

    GA4

    First things first, log in to your Google Analytics account to get started with the viewing process. Make sure that you’re logging in to the correct Google Analytics account.

    Go to the reports section

    Once you’ve logged in, go to the reports section. It is the area where you see the site performance through reports. If you can’t find the reports option, hover your cursor on the left sidebar or click on the second option from the left – you’ll find the report button.

    Open the acquisition area

    Go to the Acquisition section from the reports area in the Google Analytics dashboard. It’s the section that provides users with all the information about how a site acquires visitors. The next step will further explain the process.

    Access the traffic acquisition

    After clicking on the Acquisition option, look out for the Traffic Acquisition option underneath the Acquisition option. It’s the third one under the Acquisition.

    Select the campaign source

    The source selection is crucial to the whole process. Click on the session drop-down menu right above the data table on the Traffic Acquisition page and choose source/medium.

    Search the campaign URL

    Provide the campaign URL in the search section right above the session drop-down menu. Once you paste the campaign URL, hit enter and let Google Analytics process your request. It’ll only take a couple of seconds to retrieve the data.

    This is how you can view campaign URLs in your Google Analytics account.

    Also Read: UTM Tracking Through Replug

    Let’s conclude: URL campaign tracking summary

    This article is written around the importance of campaign tracking, which is essential in digital marketing.

    If you haven’t had a chance to learn about campaign tracking, then here’s a quick recap for you: it’s a process of analyzing the performance of the URLs using the tracking parameters that are added to the URLs.

    UTM tracking system plays a vital role in tracking URL performance. Replug is a URL shortener and my go-to tool for link tracking along with generating short URLs.

    Furthermore, this article goes deep into converting website or blog post URLs into traceable URLs using Campaign URL builder. Plus, I also covered how you can track those campaign URLs using Google Analytics.

    Moreover, I cracked open how you can utilize Replug to create tracking URLs for your marketing campaigns. The step-by-step process of creating tracking URLs using Replug would help many readers, especially the beginners.

    Digital marketers, social media experts, and content marketers rely heavily on organic traffic, email marketing, and social media marketing.

    Therefore, it is essential for them to track campaigns to figure out what is working for them.

    Campaign tracking could be a game-changer for gurus and experts trying to understand which medium is getting the most attention. That is why campaign tracking is crucial to the conversion optimization process.

    FAQs

    How do you track campaign performance?

    Tracking campaign performance involves monitoring and analyzing the key performance indicators (KPIs) that are relevant to the specific campaign goals.

    What are campaign tracking codes?/h3>

    Campaign tracking codes, also known as UTM parameters or tags, are snippets of code that you add to the end of a URL to help you track the performance of a specific marketing campaign. These codes can provide you with information about where your traffic is coming from, which campaigns are driving the most clicks or conversions,

    What is UTM campaign term?

    UTM (Urchin Tracking Module) campaign term is one of the parameters used in UTM tracking codes to identify the specific keywords or terms associated with a marketing campaign.

  • TikTok bio ideas & hacks to drive traffic

    TikTok bio ideas & hacks to drive traffic

    It wasn’t long ago that TikTok was dismissed as just another fleeting trend, but today, it stands shoulder-to-shoulder with the biggest names in social media. Its ability to drive engagement, spark conversations, and create overnight sensations has made it an essential platform for brands, influencers, and everyday users alike. No wonder this short, vertical video platform has over 1.04 monthly active users!

    If you’re looking to attract more eyes to your profile, optimizing your TikTok bio is a must. A well-crafted bio isn’t just about introducing yourself, it’s a powerful tool to drive traffic to your website, landing page, or other social platforms.

    To help you stand out, we’ve compiled a list of creative TikTok bio ideas and hacks that can boost your visibility and engagement.

    Without further ado, let’s dive in! Here are some TikTok bio ideas to inspire you and help you gain more views and followers.

    Funny TikTok bio ideas

    1. Joey Nevada
    joey

    Joey shows self-pity in his TikTok bio using a bit of humor. This TikTok bio seems a little sarcastic but doesn’t attack anyone. Therefore, this makes it quite hilarious.

    Related: TikTok Strategies to Promote Small Businesses

    1. Marcus Costanzo
    marcus

    Marcus has quite a funny TikTok bio. It says, “food, cooking, and anything that involves eating,” which cracked me up.

    The best thing about this TikTok bio was that it explained what the creator of the account is all about, but in a funny way. It sure is one of the funniest TikTok bio ideas I have ever read.

    Motivational TikTok bio ideas

    1. Khojiiii
    khojiii


    Khojiiii is a fashion expert. However, he came up with quite a motivational TikTok bio that anyone can take inspiration from. He says, “VOGUE Paris hot seat is my destiny.”

    Well, some self-help experts and motivational speakers suggest writing down your goals somewhere. And that’s a practical example of that. I found this TikTok bio quite motivational, though.
    Related: Link Instagram to TikTok?

    1. Words Of Benefits

    The “Words Of Benefits” TikTok account has a fascinating bio. It goes, “Nothing is impossible. The word itself says I’m possible.” This TikTok bio is simple yet meaningful and deep. No wonder it has made it to the list.

    The motivational and self-help social media accounts must have thought-provoking, meaningful, and brief bios so that they’re quick to read and understand. This is surely one of these TikTok bio ideas.Replug-Best-URL-Shortener

    Stylish TikTok bio ideas

    1. Mashion
    mashion

    Mashion is a lifestyle and fashion news and updates platform. Their TikTok account has quite a stylish bio. It says, “Yeah, we’re here.”

    It’s short, catchy, and entertaining. Isn’t it? The takeaway from their bio is that one can have a brief and to-the-point TikTok bio that grasps the audience’s attention.

    1. Expressionits_
    anjali

    Anjali is a social media influencer. She has a very crystal clear TikTok bio. It says, “I’m here to entertain you by my dance or you can say by expressions.”

    It seems like Anjali does expressions on TikTok, but also loves to dance. I found her TikTok bio quite stylish and entertaining.

    Related: TikTok Trends for Businesses & Brands

    Foodie TikTok bio ideas

    1. Palmtreesandpellegrino
    giulia

    Guilia is a lifestyle blogger and content creator. She has mentioned “food, travel, and style” in her TikTok bio, which pretty much explains everything about her social media presence.

    Most lifestyle influencers put out content about fashion, food, and travel. It allows them to collaborate and work with several brands along the way.

    1. Romary Osorio

    Romary is a food and lifestyle content creator on TikTok. Her TikTok bio says, “lifestyle, fashion, and food.” She often posts videos and photos about food.

    I liked the way most lifestyle bloggers and influencers use food to create content and attract the audience. No wonder restaurants and food companies work with these TikTokers.
    Related: Best Time to Post on TikTok

    1. Le Marais
    lemarais

    Le Marais is a bakery with branches in San Francisco and Mill Valley. They have quite a foodie TikTok bio. It says, “Home of (Croissant emoji). Come visit us in San Francisco and Mill Valley, CA.”

    Since they have a bakery in their TikTok handle and the croissant emoji in their TikTok bio, it’s not difficult to figure out that they’re in the food business.

    Health and Fitness TikTok bio ideas

    1. Fred Athletics
    fred

    Fred is a fitness expert and coach. He has a fitness-related podcast called Shredathletics podcast. Plus, he also offers a 1-on-1 coaching program.

    It looks like Fred has figured out the TikTok platform as he is making the most of the TikTok bio opportunity. He hasn’t bombarded his TikTok bio with loads of info but still manages to share three entities.

    Related: How To Remove TikTok Filter?

    1. Kaitlin York
    kaitlin

    Kaitlin is a fitness expert and nutritionist who guides women on balancing hormones and suitable workouts.

    Kaitlin has mentioned her Instagram handle in the TikTok bio. Plus, she has written quite a brief yet helpful TikTok bio line, which makes the viewers understand what exactly she does.

    Cross-promotional TikTok bio ideas

    1. Shagufta Ejaz
    shagufta

    Shagufta Ejaz is a veteran TV actress from Pakistan. She has been creating a buzz on TikTok for the past few months.

    Shagufta knows how to cross-promote social media channels to grow its followers. Her TikTok bio is quite a great example of cross-promoting social media accounts as she is promoting her YouTube channel and Instagram account.

    However, the links for both platforms are missing out in her TikTok bio, but it still counts as a cross-promotion.

    Related: TikTok marketing guide

    1. Hirra Alavi
    dr.hirra

    Dr. Hirra Alavi is a TikTok influencer. She came up with a rather creative TikTok bio. Her bio says, “No Bio Yet.” Furthermore, she added a YouTube channel link right away.

    Even though her bio says that there is no bio yet, she still has a bio written on her TikTok profile. It’s a smart strategy to drive the audience toward the YouTube channel right away.

    1. Malaika Riaz
    malaika

    Malaika Riaz is a TikTok creator from Pakistan. She only has her Instagram handle mentioned in her TikTok bio. That’s another example of a cross-promotion strategy as she directs her TikTok followers to the Instagram profile.

    Travel and lifestyle TikTok bio ideas

    1. Courtney Delfino
    courtney

    Courtney is a lifestyle blogger and traveler. She has a short, but clear TikTok bio. It says, “San Diego based travel + lifestyle blogger.” Plus, she goes on with adding her email address and website URL.

    Influencers like Courtney often collaborate with San Diego marketing agencies, leveraging their local expertise to build partnerships with brands and businesses looking to expand their reach in the regional market.

    The point is that Courtney knows how to maximize the TikTok bio opportunity. Not only does it explain what her brand is all about, but she also adds her email address and a bio link that leads to all important links.
    Related: Increase Tiktok Enagement

    1. Shane Ware
    shane

    Shane is a travel and landscape photographer based in Austin, Texas. He has quite a simple yet attractive TikTok bio. It says, “Travel Photographer” on the first line, and then there is Instagram handle afterward.

    So Shane is using the TikTok platform to showcase his photography as well as pointing the audience to buy his photographs via the link in the TikTok bio. Kudos to this smart move.

    Related: How to check analytics on TikTok?

    1. Yas Durali
    yas

    Yas is a lifestyle influencer. Her TikTok bio says, “skin, beauty, lifestyle, and modest looks.” Then, she got her email address mentioned beneath the first bio line.

    Besides adding the Instagram handle to the default social media place on the TikTok profile, she also has a short bio link for more links in the add a website section of TikTok. It shows she knows how and where to drive traffic from TikTok.

    So these were 15 TikTok bio ideas or examples to learn or take inspiration from for adding your TikTok bio. It’s always good to look up to the influencers and social media experts as compared to going blindfolded.

    TikTok Bio Hacks

    Are you uploading TikTok videos for a while and looking to get more views? First things first, you got to be smart about TikTok ideas to pull this off.

    We’ve got you covered. All you need is a handful of tried and true TikTok bio hacks to turn things around.

    Here are some of the tips and techniques for improving your TikTok bio:

    How to drive traffic using your bio?

    TikTok can surely be a website traffic source for brands, influencers, and experts. All it requires is the know-how to drive traffic. Since we’re discussing TikTok bio hacks, here are some of the things you could do to open the traffic flood-gate through TikTok:

    • Add your URL to the TikTok bio
    link-in-bio-on-tiktok

    TikTok bio is one of the undervalued real estate on social media. To start on the right foot, you must first add the URL where you want to drive traffic to from TikTok. Use the TikTok bio to make it happen.

    • Don’t clutter your TikTok bio

    Most beginners who try to cash in on any social media profile bio make a common mistake, which is cluttering their bio. Bombardment your TikTok or Insta bio won’t help you. The reason is that you won’t properly point the visitors in the right direction.

    • Create videos relevant to your offer

    One of the problems with the TikTok bio is that the content lacks relevancy. To make your TikTok bio work, you should start creating highly relevant and suitable content. Stick to your niche and try to help or entertain your audience with relevant content.

    • Collaborate with other TikTokers
    Influencer-collaboration-TikTok-Trends

    Collaboration is a key to getting more attention on social media as it helps creators meet like-minded audiences. It’s the social media growth hack almost every social media influencer uses to grow. You’d find Instagram, TikTokers, and YouTubers collaborate with other creators because they know the importance of collaborating with other creators.

    Related: Become a social media-influencer

    • Point viewers to the TikTok bio

    If you want to effectively drive people to your landing page, website, or sales page from TikTok, try pointing viewers to your TikTok bio. You could ask the viewers at the end of the video or just use the in-video text or description to tell the audience about the link in the bio.

    • Engage with the audience

    Engagement fuels attention on social media. Plus, most social media platforms boost the reach of a profile that gets attention from the audience. One of the best ways to get attention is to have conversations through comments and DMs. If you want to drive visitors through TikTok bio, make sure that you’re getting some engagement on the platform.

    [branded_short_links]

    How to Add a Bio on TikTok?

    Tik Tok Bio

    Adding a bio to your TikTok account is not rocket science. However, you should know how important this section could be for growth hacking.

    It doesn’t matter if you’re on TikTok to generate leads, build an email list, go viral, or drive website traffic – whatever target you’ve set, the TikTok bio would come in handy.

    Here’s a simple five-step process for adding a bio on TikTok:

    1. Open your TikTok app to get started with the process. (You could instantly get distracted by the music video or a funny skit, so stay focused).
    2. Go to your profile to access the profile area, look at the profile option at the right bottom of the screen. Tap on the profile button to move forward.
    3. Click on the “Edit profile” button on your profile to add a TikTok bio.
    4. Tap on the “Bio” option; the new window would appear. Write down the TikTok bio. You could add up to 80 characters to your TikTok bio.
    5. Save the bio once you’re done writing it.

    That’s how you can add your TikTok bio.

    How to Write a Call-to-Action for your TikTok Bio?

    If you’re wondering what to write in your TikTok bio, then this section is tailored-made for you. Writing a random bio won’t make a difference unless there is a call to action with proper reasoning.

    However, there are always some exceptions, for instance, if a TikToker goes viral, then any link in the TikToker’s bio would get some clicks no matter what.

    Similarly, if a celeb adds a charity or donation link to the Instagram or TikTok bio, people would sure check it out.

    Example: Casey Neistat – Donations Call

    Casey Neistat is a popular filmmaker and YouTuber from New York City. He once shared the story of his friend in a video – A UPS delivery guy who needed money. Neistat’s followers donated a lot of money to the cause.

    Anyway, allow me to shed some light on the key elements of writing a perfect call-to-action for the TikTok bio:

    • Precise yet meaningful: A short bio often gets the attention of the audience. Keep your TikTok bio short and precise so that the audience doesn’t bypass it.
    • Relevant to the audience: Writing some that the target audience doesn’t understand won’t help here. Always try to write a call-to-action in your TikTok bio that’s relevant to your audience.
    • Irresistible offer: Make your offering so attractive that it becomes hard to resist. Influencers and experts add coupon codes or affiliate links to their social media bio to monetize their social media presence.
    • Short and sweet links: Long and clunky URLs often push people away. Try using branded short URLs for your TikTok bio links.
    • Crystal clear meaning: Some social media users add unnecessary jargon to their social media bios to make them look good. As a result, it decreases their click-through rate on social media bio links. Both the social media bio and call-to-action must be understandable for everyone.

    This is the right or wrong way to write a good call-to-action for TikTok bio. However, the above-mentioned tips would help you craft a perfect call-to-action for your TikTok bio.

    How to add your other socials to TikTok?

    add instagram link

    TikTok allows you to add your Instagram and YouTube links to your TikTok account. Once you add other socials to your TikTok account, they’ll appear on your TikTok profile.

    A four-step process of adding other social handles to your TikTok profile:

    1. Log in to your TikTok account to get started with the process. If you’re already logged in to your TikTok account, move on to the next step.
    2. Open your TikTok profile. The profile option is available at the right bottom of the app. Tap on the profile button to access your TikTok profile.
    3. Tap on the “Edit profile” button on your profile to start the profile editing process. Once you tap that button, it’ll take you to the settings area to edit the profile.
    4. Scroll down to the social section. Tap on the YouTube and Instagram options to add the respective social media accounts. TikTok ensures that TikTokers could display their Instagram and YouTube handles on their TikTok profile.

    Related: Learn to make money on TikTok?

    Let’s Conclude

    Driving traffic from TikTok or capitalizing on the TikTok bio isn’t the problem. The only challenge is to establish a TikTok brand. When followers start to enjoy your content and become loyal followers, everything seems doable.

    If you ever wish to start TikTok to make money or dominate the competition on social media through TikTok, try sticking to your basics.

    The following three key elements will make a huge difference:

    • Picking a suitable niche

    It all starts with the right niche. You can’t predominantly put out content if you aren’t confident about your expertise or passion. The solution is that pick something you’re good at or extremely interested in so that you could keep going no matter what.

    • Posting consistently

    Consistency is the key to success on social media regardless of the social media platform. Don’t start a TikTok account unless you’re not sure about your niche. Figure out your niche first, and then get to work. This way, you would be able to post content for a long time.

    • Establishing a brand

    Once you start enjoying the content creation process, you’re on the track to take off. Try understanding the power of brand building once you’re getting some attention on the platform.

    An established social media brand won’t worry about using a short URL or normal URL in the bio; they’d know that followers will click on it anyway. However, it won’t hurt to utilize your TikTok bio link.

    So these three key elements would immensely help anyone who wants to get big on TikTok.

    Furthermore, don’t overlook establishing a bullet-proof TikTok content strategy to make sure that you’re off to a good start.

    Capitalize on the opportunities the TikTok platform has to offer? Good luck!

    FAQs on TikTok bio ideas

    What is a good bio for TikTok?

    A good bio for TikTok should be brief, catchy, and informative. Here are some tips to help you write a great TikTok bio:
    Keep it short
    Highlight your niche
    Show your personality
    Use keywords
    Add links
    Keep it updated

    What can’t I comment on TikTok bio?

    TikTok has recently introduced measures to restrict certain keywords in user comments, such as “shop”, “link”, “bio”, and “Instagram”. If you include these keywords in your comments, they may be subject to censorship or removal by TikTok. This is part of TikTok’s efforts to combat spam and ensure a positive and safe environment for its users.

    Where is TikTok bio?

    Your TikTok bio is a short description of yourself or your account that appears at the top of your profile.

  • A quick guide to deep linking & its benefits

    A quick guide to deep linking & its benefits

    How many times have you heard the buzzword “deep links” and thought about googling it?

    Deep linking has been around for a while, and if you’re a developer working in the tech industry or you have been doing affiliate marketing to make money, then you may know about this.

    However, the rest of the readers might not be exactly sure what deep linking is and why they need to learn about it.

    Replug users and blog readers are online marketers, affiliate bloggers, digital marketing gurus, web developers, and social media experts.

    So, we need to discuss a vital topic in the link management industry to make sure that you don’t miss out on any user engagement opportunities.

    Well, this article is going to help you explain what deep linking is and your brand can benefit from deep linking.

    So buckle up because you might want to pick a few nuggets from the sections below.

    Replug Branded Short Links CTA
    Replug Logo
    Drive more clicks, conversions, and app installations by deep linking
    to your favorite platforms.     Try deep links for free

    What is deep linking?

    A deep link is a pathway that drives users directly to a specific page or section of the website or mobile app without having to launch the app or open the website from the home page.

    In simple words, deep links are administered by marketers or app developers to direct the users to a specific in-app location or website URL before the user decides to take off.

    A brief history of deep linking

    The concept of deep linking has been around since the early days of the web, but it wasn’t until the widespread adoption of smartphones and apps that deep linking really took off.

    Deep linking went mainstream when social media platforms took over the internet marketing realm. In a nutshell, the convenience of linking to specific content or section within an app, rather than just launching the app from the home screen turned things around for this marketing tactic.

    Imagine opening an app and going across different sections to reach a specific section within the app. It would surely take a while to do that. Therefore, deep linking is immediately adopted by digital marketers and app developers to improve engagement and conversion.

    Importance of deep links

    Brands now understand the power of quick user engagement. Therefore, they try to squeeze every marketing channel to attract, engage, and convert the audience.

    No doubt, such engagement tactics do wonders for social media marketing along the way. Not only does a deep link improve user engagement, but it also positively impacts the conversion rate.

    In 2023, deep links are specifically linked to mobile apps and social media platforms. However, deep linking has been around for a long time.

    Pro-bloggers and veteran affiliate marketing would know that many affiliate networks offer a deep linking tool for affiliate marketers to generate deep links to advertisers’/brands’ product pages.

    So affiliate marketers copy and paste the landing pages or specific product pages of brands/advertisers into the deep link tools to generate their custom affiliate URLs for their campaign.

    Several affiliate networks offer the facility to create a deep link for the specific page of the advertiser’s website. Usually, it’s the landing page or a product page that affiliate marketers want to promote.

    Impact Radius is a popular affiliate network that provides a deep linking tool for affiliate marketers. Take a look at the screenshot below:

    impact-radius

    Similarly, ShareASale is another well-known affiliate network that offers a custom link generator, which does the same thing. Here’s the screenshot:

    shareasale

    How Does a Deep Link Work?

    The way deep links work is that such links are created using a specific URL format that includes the full path to the specific page or content within the website or app.

    Suppose a website that has a page with information about a particular product. The URL for the homepage of this website might be “http://www.examplewebsite123.com“, while the URL for the product page might be “http://www.examplewebsite123.com/products/product-name“.

    In this case, when the deep link to the product page would be created, the web browser or app will open and navigate visitors directly to the specific product page using the deep link system.

    Moreover, in the case of a mobile app, the app may need to be installed on the user’s device in order for the deep link to work properly.

    Deep links can be created and used in a variety of contexts, including in emails, social media posts, advertising campaigns, and more. However, they’re widely used in the social media industry mostly by top-tier social media and communication apps.

    Why deep linking is so critical in building great mobile journeys?

    Deep linking helps brands and influencers create a seo friendly and effective engagement experience that facilities the overall user experience of the prospects and customers.

    A great mobile journey is a term that describes how easy and quick the accessibility of a tool or app is for the target audience.

    It’s the era of smart devices and mobile communication, so brands might not want to comprise the mobile-first user experience. No wonder companies pay close attention to building responsive websites these days.

    Since deep linking assists businesses in providing customers with quick access to resources, it directly influences the conversion rate.

    To understand why deep linking is crucial to building a great mobile journey for the audience, it’s important to dive deep into the key reasons to use deep linking for better mobile journeys:

    Seamless integration

    Deep linking allows for more seamless integration of mobile apps into the overall user experience, as it enables developers to create links that take users directly to specific pages or features within an app, rather than just the home screen. This can help to improve the overall flow and continuity of the user journey.

    Intuitive user experience

    By allowing developers to link directly to specific content or features within an app, deep linking can help to create a more intuitive user experience, as it makes it easier for users to find and access the information or functionality that they are looking for.

    Conversion optimization

    Deep linking can be used to optimize the conversion process by allowing developers to create links that take users directly to the pages or features within an app that are most relevant to their needs or interests. This can help to increase the chances of a successful conversion by making it easier for users to find and engage with the content or functionality that they are looking for.

    Fast communication

    Deep linking can help to facilitate fast communication between apps and websites, as it allows developers to create links that can be used to quickly open specific pages or features within an app. This can help to improve the overall speed and efficiency of the user journey.

    User engagement

    Deep linking can be used to drive user engagement by allowing developers to create links that take users directly to specific sections or features within an app that are likely to be of interest to them. This can help to increase the amount of time that users spend within an app, and can help to improve the overall user experience.

    Customer retention

    Deep linking can be used to improve customer retention by allowing developers to create links that take users directly to the features or content within an app that are most relevant to their needs or interests. This can help to keep users engaged with an app and can help to increase the likelihood of them returning to the app in the future.

    Benefits of Deep Linking in Mobile Apps

    Deep linking has essentially become more useful to social media platforms and mobile applications after the vast adoption of mobile devices globally. The concept seems more like an engagement strategy for mobile users, let’s dive deep into the benefits of deep linking in mobile apps:

    Access to location-based content

    Deep linking allows you to link directly to a specific location-based page within an app, which can be useful if you want to direct users to content that is relevant to their current location.

    Often companies have different versions of the apps or websites, so deep linking helps them navigate the users to the appropriate app or website version based on their country or city.

    Personalized user experience

    It can be used to provide a more personalized user experience by linking users directly to the content that is most relevant to them or the app version designed for them.

    This can be especially useful for e-commerce websites where deep linking can be used to direct users to a specific homepage based on their IP address or other location-detecting parameters.

    Target a specific audience segment

    Brands and entrepreneurs try to segment their audience whether they’re doing email marketing or social media advertising. Once they successfully do that, it makes it easier for them to reach out to a specific segment of the audience.

    This is where deep linking comes in handy when companies and experts can generate specialized deep links based on the credentials of the specific segment.

    Speed up the communication

    No doubt that deep linking can speed up the communication process by allowing users to access specific content within an app quickly and easily. This can be especially useful in situations where users need to access information quickly, such as when they are trying to make a purchase decision.

    Improve conversion rate

    By providing a more personalized and relevant user experience, deep linking can help to improve the conversion rate for an app or website. This can be especially important for e-commerce apps, where deep linking can be used to direct users to specific product pages and increase the likelihood of a sale.

    You must have noticed that sometimes when you visit a rather big e-commerce store, it automatically detects your country or sometimes directs you to your country-specific online store version.

    Improves search engine discoverability

    One of the key benefits of deep linking is that it also allows search engines to easily index and rank specific pages or content within a website or app, which can lead to better search engine optimization (SEO) and improved discoverability.

    How to create deep links using Replug?

    Replug is among the best link management tools that offers URL shortening, deep linking, bio links, QR codes, and several other URL management services.

    One of the features of Replug is deep linking. I’ll use the TikTok example, meaning I’ll create a deep link for a TikTok video just to showcase how it’s done.

    If everything goes perfectly, the short URL will be created as a deep link and it would open the same TikTok video in the TikTok app on clicking on that short link.
    Interesting read: How To Put A Link In TikTok Bio?

    Let me walk you through how you can create deep links using Replug:

    • Step1: Log in to your Replug account

    To create a deep link using Replug, log in to your Replug account. Create an account if you haven’t signed up yet. Replug has a 14-day free trial offer.

    • Step 2: Create brand & a shortener campaign (skip if it’s already created)
    Navigate-to-Brands-Section
    brand-tiktok
    campaigns

    In the next step, you have to create a brand. Navigate to manage and click on Brands.
    Once you have landed on the brand’s webpage. Click on the New Brand tab and create your custom brand.
    Now create a shortener campaign. Navigate to Manage and click on the Campaigns tab.

    Deeplinking campaign

    Go ahead and create a campaign. Provide an appropriate campaign name.

    Note: Remember you need to create a link-shortening campaign. Don’t check any other boxes such as retargeting or call-to-action, etc.
    Related: Share YouTube videos using deep links?

    • Step 3 : Go to the deep links section

    Once you successfully create your campaign in the Replug account, go to the deep links area.

    Go-to-dashboard-and-select-deeplinks

    To access the deep links section, click on the profile icon from the top left of the dashboard and then click on the “deep links” option.

    • Step 4: Choose the platform
    brand-tiktok

    This is the step where you’d have to choose the platform for the deep link campaign. After landing on the deep links section page, there will be dozens of options across different categories.

    Click on the icon of the platform you want to create your deep link for, for instance, TikTok or Pinterest. Once you click on the platform icon, a popup window would appear.

    • Step 5: Adjust the formatting
    click-on-the-app

    The popup window as shown in the above image would be a deep link integration area where you get a chance to adjust the formatting of the deep link.

    Moreover, this integration area would also showcase different available deep link formats/options for each platform.

    Once everything looks okay, just click on the “create deep link” button to go ahead.

    • Step 6: Create a deep link-enabled short URL
    deeplink

    The last step is also crucial to the whole deep link creation process. It’s the section where you input the associated URL as well as choose the appropriate campaign.

    When everything goes smoothly, there shouldn’t be a problem. Turn on the deep link option for the link using the toggle, just in case.

    Also, makes sure that the deep link is supported for the URL. Fix the URL formatting if the deep link is displaying an error.

    Once everything seems okay, go ahead and save the link. Now you have created a deep link for your favorite social media platform.

    deep-link-created

    As I said earlier that if everything works out fine, the short link would be used as a deep link and it would open the TikTok video in the TikTok app. I tested this short URL and it did open the TikTok video in the TikTok app.
    Try it yourself: https://replug.link/CS2titok

    FAQs about deep links

    What happens when the user is deep linked into an app they don’t have installed?

    When a user clicks on a deep link but doesn’t have the relevant app installed, then there are two possibilities that could happen depending on the platform or app. The deep linking system would either open the web version of the app or take you to the relevant app store to install the specific app.

    Deep link vs. hyperlink – what is the difference?

    A deep link is a mobile link that directs the user toward the relevant app instead of the website. Whereas the hyperlink is a link that sends the website visitor to the specific page or website it’s linking to using a web browser regardless of the device.

    What is the biggest benefit of deep linking?

    The most important one is that it provides end-users with quick access to the content within the app or website.

  • Benefits of a link rotator: Why & when to use rotating links?

    Benefits of a link rotator: Why & when to use rotating links?

    TL;DR

    How and why to use a Link Rotator?

    A link rotator is a tool that allows you to rotate multiple links and track their performance. This can be useful for a number of reasons:

    1. A/B Test campaigns
    2. Promoting products in affiliate marketing
    3. Sending out emails in email marketing
    4. Driving traffic through social media
    5. Running ad campaigns
    6. Link Rotators and SEO
    7. Rotate multiple links
    8. Alter destination URLs
    9. Add a link weight

    Read further to learn more….

    Marketers use link rotation tools to understand the website visitors or audience response towards the provided URL links, so to speak. So if you share your website or actively share content on social media then use short URLs on social media to drive traffic to your website pages, blog posts or fan pages. Adding link rotation to your marketing repertoire can be a good way to convert more audience.

     URL shortening is a popular link management tactic. However, the story doesn’t end with utilizing short links on social media. This is why we decided to shed some light on the concept of link rotation .

    For those who are curiously waiting to find out where exactly we could use link rotators, this section is written for them. There are several occasions when you could use link rotators. Let’s find out:

    1. A/B Test Campaigns

    AB-testing
    77% of companies run A/B testing on the website.
    (99 Firms)

    Link rotators could come in handy when you want to run A/B split testing campaigns with your links. Digital marketing may have a million ways to market your product or content, but the end goal of every strategy or tactic is to attract the audience to take action. Therefore, embrace the link management strategies.

    Most top-notch URL shorteners have a link rotator feature for A/B testing. A/B testing is a testing strategy of creating two options for comparison. Usually, marketers test out two ad designs or ad headlines to do a comparison between them.

    Since link rotators allow users to split the traffic to two different destinations, it helps them understand which one performed better. It could be two sales pages or separate websites.

    2. Promoting products in affiliate marketing

    jeff-bullas-affiliate-marketing

    Affiliate marketing is a monetization model that allows marketers to earn commissions on sales. Affiliate marketers – whether they’re bloggers, YouTubers, or Instagram influencers – the majority of them use short links for their affiliate links.

    Plus, short URLs are used for almost all the outbound links that they need to track. There are short URL WordPress plugins that most of them use for shortening their URLs .

    Link rotation could be used in affiliate marketing by setting up two different links to see which drives more visitors or which one attracts more eyeballs. It could quite be an experiment, because affiliate marketing depends on link clickability. One can’t earn a living with affiliate marketing if links aren’t being clicked.

    Related: Affiliate Marketing Guideline for Beginners

    3. Sending out emails in email marketing
    email marketing stat

    59% of companies use A/B testing on their email marketing campaigns.
    (QY Research)

    Email marketing is a digital marketing strategy that allows brands, businesses, and marketers to reach out to their subscribers via email. The subscribers must opt-in to receive the email newsletters.

    Email marketers use their email content to convey their message and insert links to drive traffic to their websites or landing pages.

    Link rotators could be infused into an email marketing campaign by adding two or more links with different anchor texts across multiple emails to see which one works best. However, one has to make sure that all the links are pointing to the same page.

    Related: Email Marketing: The Best Time And Day To Send Your emails And Make An Impact

    4. Driving traffic through social media marketing

    increase ecommerce sales

    Social media is a powerful source of website traffic. Marketers heavily rely on social media platforms such as Pinterest, YouTube, Quora, and Facebook to get website traffic. A small portion of that social media website traffic could convert into paying customers.

    Link rotation could be used on social media when driving website traffic. Since link rotation helps you understand how the audience behaves towards your links, it gets easier to understand the acceptability of a specific URL or website page.

    Related: 8 Ways to Increase eCommerce Sales Using Social Media 

    5. Running ad campaigns

    dynamic-facebook-retargeting

    Online ad campaigns are incomplete without providing thedestination URLs. Advertisers usually drive traffic through their online ads to the landing/sales pages or product pages on the website.

    Link rotation could help advertisers with creating multiple links for their pages to analyze how those users receive those links.

    So these were a few of the use cases of link rotators in digital marketing, but I’m sure there are plenty of other areas where link rotators could help marketers.

    6. Link Rotators and SEO

    Call to action-Replug
    “We find that content marketing is by far one of the highest performing channels over the long-term. On average, our clients see that people who subscribe to their blog are 50% more likely to become paying customers than non-subscribers. That’s a big difference,” 
    Jenna Alburger, Digital Marketing Strategist @ Outlier Creative
    (Data Box)

    Link management is a vast domain and doesn’t only cover URL shortening. You must have learned so far that link rotation is a vital feature of URL-shortening tools.

    Link rotators could come in handy in SEO for many reasons. One of those reasons is that link rotators go hand-in-hand with A/B testing and SEO experts split tests with landing pages, CTAs, navigation, content, and other stuff all the time .

    Link rotators assist marketers and conversion specialists with driving traffic to specific pages or rotating some visitors for testing purposes. The reason behind pivoting some of the website visitors could be bringing some attention to the specific offer or landing page.

    Similarly, the clickability on the CTAs or banners could also be analyzed by using the link rotation technology.

    7. Rotate multiple links

    multiple-links-for-splitting

    One of the reasons why you should be trying out the link rotating feature is to rotate multiple links for testing purposes. You might want to see which one works best for you. For instance, if you have a dedicated domain registered for your short URLs, you could test out the link shortening with the custom domain and the regular domain to see the difference.

    8. Alter destination URLs

    Destination URL

    Altering or rotating destination URLs is one of the features that most URL rotators offer . It allows marketers and bloggers to test the outcome if they switched the destination URLs, meaning if the traffic lands on a different destination page.

    9. Add a link weight

    set-link-weightage

    Adding a link weight is the ability to tell the link rotator about the importance of two or more links by setting a certain percentage for each link. Replug allows users to set the weight while A/B tests the URLs.

    In conclusion, link rotators provide a number of benefits for online marketers and businesses. They allow for easy tracking and analysis of traffic, enabling users to see which links are performing well and which are not. They also offer the ability to rotate multiple links, providing a way to test different campaigns and marketing strategies. Overall, link rotators offer a powerful tool for optimizing online marketing efforts and are an essential part of any online business strategy.

  • Call to action for social media: 15 best examples

    Call to action for social media: 15 best examples

    A call to action for social media is an untold success secret that top brands and influencers use it every day.The majority of the top-performing social media content usually has a strong call-to-action phrase.

    No wonder the audience reacts to it quickly. I’ve got social media call-to-action examples to share with you. But, before I get to those examples, it’s essential to discuss the basics around call-to-actions that will come in handy.

    Why do CTAs matter in social media marketing?

    Social media marketing becomes dull if there is no activity whatsoever. The purpose of social media call-to-actions is to entice the audience to react to the message.

    Social media success lies in the engagement process regardless of the social media platform. The reason CTAs matter in social media marketing is that they encourage the audience to respond to social media posts no matter what.

    What elements should you include in your CTA strategy?

    Here are the seven key elements that should be added to a CTA strategy:

    1. Wittiness: A little bit of fun or excitement goes a long way
    2. Appeal: An appealing message that attracts the audience right away
    3. Shortness: A short and sweet copy that is understandable and catchy
    4. Relevance: It should be related to the target audience in order to work
    5. Clarity: It must help clarify the context of the story or event
    6. Enticement: It must be enticing the audience to reply
    7. FOMO: Sometimes, a fear of missing out also helps in conversion. Try using the urgency-factor in the CTAs.

    Call to actions for social media

    There is plenty to learn from the experts on social media in every area – CTAs are no exception. Take a look at some of the examples of call-to-actions for social media:

    LinkedIn CTAs

    LinkedIn is a top-tier social media platform, and ignoring this lead-generation machine would be a big mistake. When it comes to LinkedIn posting ideas, CTAs should be part of every social marketer’s LinkedIn content strategy.
    Below are some good examples of call-to-actions found on LinkedIn.

    1. Amazon Web Services

    Amazon Web Services (AWS) is a popular cloud hosting service that allows users to host websites and apps.

    Let’s check their LinkedIn ad:

    Amazon-Web-Services-CTA

    Why it works

    • The main copy of the ad states the message with clarity. It simply hits the bullseye by targeting web and app developers.
    • A plus point in this LinkedIn ad is that it tells the audience about getting started for free – the CTAs like “sign up for free” and “free trial” in the copy always bring attention.
    • The ad has a “learn more” call-to-action that drives visitors to the AWS sign-up page. Moreover, such CTAs push prospective customers one step further, especially if they’re on the fence.

    If you are looking to track or disguise links that appear much friendlier to the online user, then Amazon link shortener is just the tool for you. It helps you optimize product URLs and turn them into trackable and easy to share short branded links.

    Tip: Make most of your CTAs by using it with deep links to amplify marketing efforts by sending users directly to the in app content and trigger app installations to the users that have not installed the app on their smartphone devices.

    2. Microsoft

    Microsoft is a tech giant that sells software, operating systems, and gadgets.

    Here’s Microsoft’s recent LinkedIn ad about financial institution’s guide to the public cloud:

    Microsoft-Call-to-action

    Why it works

    • The crux of the message is clearly written in the white bold text on the ad. No fluff or detailed text.
    • The “download now” CTA on the ad banner symbolizes that there is an ad for a downloadable item. It hints to the target audience to look into it.
    • Microsoft’s marketing team smartly used the “download” call-to-action button on the ad to make it easier for the audience to decide and take action about downloading the public cloud guide.

    3. LinkedIn Talent Solutions

    LinkedIn Talent Solutions is a powerful recruitment tool available on the LinkedIn platform.

    Here’s their LinkedIn ad:

    linkedin-talent-solutions-CTA

    Why it works

    • A brief yet meaningful introductory text on the ad steals attention immediately.
    • Short link at the end of the introductory text gives the audience a chance to explore it further.
    • A downloadable CTA tells the target audience to get their hands on the downloadable item.
    Tip: Audience-matched targeting can help you reach more prospects you already know.

    4. Reliance Infosystems

    Reliance Infosystems is a tech powerhouse that offers cloud hosting, network management, and IT security management services.

    Take a look at their LinkedIn ad:

    reliance-infosystems-CTA

    Why it works

    • The text on the ad image easily becomes overwhelming for the viewers unless it’s short and precise. Reliance Infosystems seems to be pulling this off quite well.
    • The dashboard picture of their software solution balances the whole thing. Pictures and vectors mostly help retain the target audience’s attention.
    • The sign-up call-to-action pushes the audience to take a leap.

    5. LinkedIn Learning

    LinkedIn Learning is an educational platform from LinkedIn. It provides users access to the platform through their LinkedIn accounts. Check out their LinkedIn ad:

    linkedin-learning-CTA

    Why it works

    • The most attractive part of this ad is the copy of the ad. It has a short yet catchy statement on the ad banner. Along with a strong CTA phrase, the “Learn more” CTA button persuades users to click and get more information.
    • A number or percentage on the ad copy immediately grasps the attention of the viewers.
    • The ad design is quite simple which shifts the focus toward the copy.

    Twitter CTAs

    Twitter may seem simple, but it has a lot to offer. All you need is to know how to capitalize on the attention. Here are some of the tweets from brands and influencers that are crushing it with their call-to-actions on Twitter:

    Tweets allow to use a limited amount of characters. So link shorteners for Twitter help create short URLs that can fit into your tweets.

    6. Canva

    Canva is a popular online graphics designing tool for creating social media images, banners, and ads. Check out their tweet:

    canva-Tweet-Call to action-

    Why it works

    • The tweet from Canva vividly targets the organizations or companies with team members for their “Canva for teams” plan.
    • The simplicity of the tweet language ensures that readers keep on reading the two-paragraph tweet from them.
    • A call-to-action text at the end of the tweet makes it easier for the prospective audience to click through and land on the respective plan page.

    7. Guy Kawasaki

    1. Guy Kawasaki is an entrepreneur, investor, and adviser to startups.

    I stumbled upon one of his recent tweets, and it’s worth mentioning here:

    guy-kawasaki-tweet-call-to-action

    Why it works

    • A one-line tweet and the text body includes “7 lessons” – it surely rings the bell. People would like to take a sneak peek at the list of seven lessons even for a second. A good move, indeed.
    • A short URL is used very smartly – the tweet stays in just one line, which makes the short link more prominent and clickable.
    • A picture is added to the tweet just to weigh in on the organic reach. Pictures and images usually get more attention and organic viewership as compared to text-only social media posts.

    8. Semrush

    Semrush is a powerful SEO analysis and rank tracking software used by professional digital marketers around the globe.

    Here’s one of their tweets mentioning SEO expert Barry Schwartz.

    semrush-cta-url

    Why it works

    • The tweet from Semrush cashed in on the hot trend in the online marketing and SEO fields, which is the September core update 2022.
    • Semrush mentioned Barry Schwartz in the tweet, which is a fantastic engagement strategy and gets the attention of the audience.
    • A short and brief call-to-action directs visitors to the article, which makes it a perfect tweet from a social media engagement standpoint.

    9. TV Guide

    TV Guide is an entertainment portal that discusses TV shows and movies.

    Take a look at one of their recent tweets:

    tv-guide-tweet-Call to action

    Why it works

    • The tweet has a news update for Netflix fans. It announces the availability of the Witcher: Blood Origin TV series on Netflix.
    • The tweet is short and sweet with no fluff. Such social media posts get more attention as compared to hefty social media posts.
    • TV Guide wrote a simple yet attractive call-to-action for driving Twitter followers to the article.

    10. PageFactory

    Allison Seboldt is the developer of PageFactory – an online content publishing app for content management systems.

    Check out her tweet:

    page-factory-Call to action for social media

    Why it works

    • Allison’s tweet has an attractive text body. She kept it simple yet meaningful. Her tweet was about the announcement of PageFactory’s integration with the Webflow platform.
    • The second thing that fascinated me was the two-line explanation that summed up the whole tweet.
    • The call-to-action was clear, concise, and catchy – it pushes the audience to click and check out the website.
    • The video in the tweet took the announcement to the next level.
    Tip: Along with CTA’s, use retargeting ads to retarget people who haven’t visited your website and win back your online customers. 

    YouTube CTAs

    YouTube is the second most popular search engine on the internet. When it comes to call-to-action for social media, YouTube has an excellent real estate to offer for CTAs.

    Shorten links and add CTAs to your Youtube links using a Youtube URL shortener.

    Let’s take a look at a couple of YouTube influencers who are capitalizing on the call-to-actions on YouTube:

    11. Epic Gardening

    Epic Gardening is a well-known gardening brand that has a YouTube channel and a website. Let’s see how this gardening brand is using the call-to-actions on social media:

    epic-gardening-CTA for social media

    Why it works

    • Epic Gardening is using the video description for sharing the link. Since the video description is a place to find the detail about the video, the channel has a product link in the video description.
    • The channel is promoting the lemon plant through the link in the description – the video is also about the same plant. Therefore, relevancy is the key to generating sales.
    • The product link is in the first line of the video description, which makes the link more prominent.

    12. Creative Explained

    Creative Explained is a YouTube channel around gardening and life hacks made by Armen Adamjan. He is promoting an ebooks bundle deal and using his YouTube video descriptions to sell the bundle deal.

    Take a look at the description of one of the recent videos on this channel:

    creative-explained-CTA for SMM

    Why it works

    • Armen mentioned his website address in the very first line to drive people to check out the deal next to the call-to-action.
    • This YouTube influencer used the naked URL of the bundle deal right below the call-to-action.

    13. Meta for Creators

    Meta for Creators is a platform built by Facebook with creators in mind so that they could meet, collaborate, and earn money online.

    Check out their Facebook ad:

    meta-for-creators-CTA

    Why it works

    • The ad has a short and sweet introductory text, which catches the attention in a split second.
    • Meta for Creators used the “follow” in the introductory text and mentioned their Facebook page to grow followers.
    • They used the video to attract, engage, and convert the audience.
    • The ad also has a “Follow” CTA phrased button at the bottom to ensure that more people follow their Facebook page.
    Tip: Use bio links tools for your Instagram, Facebook, TikTok and Twitter to drive more followers and conversions. 

    14. Compose AI

    Compose AI is a browser extension that has powerful AI features to write speedy emails and messages. It works across multiple sites but is commonly used for Gmail.

    Here’s the Facebook ad for Compose AI:

    compose-ai-Call-to-action-

    Why it works

    • The first and foremost is the circled “free” text in the ad copy, which immediately steals the attention.
    • The ad image showcases a snippet of how this tool works – it’s an excellent way of enticing the audience to try out the product.
    • The headline of this Facebook ad says, “Write 2X Faster for Free” – it’s a fantastic one-liner along with the download CTA at the bottom.
    Tip: Automate your content publishing using social media management platforms and grow your reach.

    15. Circle

    Circle is a financial technology company that helps in financial transactions at a fast-paced using the power of USDC and Euro Coin.

    Let’s take a look at their Facebook ad:

    circle-CTA

    Why it works

    • Circle is cashing in on their ability to deal with USDC cryptocurrency in their Facebook ad.
    • The copy of the ad emphasizes the trustworthiness of the coin.
    • They also have a “learn more” CTA at the bottom to drive people to their website for more details.

    Replug: How do CTAs work?

    Replug is an all-in-one link management tool that creates branded short URLs with the ability to track link performance. Moreover, the additional features include deep links, custom domains, integrations, bio links, UTM codes, retargeting, and call-to-actions.

    Here are the steps of creating a CTA using Replug.

    Create-CTA-Campaign

    Step #1: Create a campaign in Replug

    Log in to your Replug account and go to the campaign section. Click on the “New Campaign” button to get started with creating a new campaign.

    Step #2: Select your brand

    The second step is to select the appropriate brand or create a new one just in case. Once you’re done with this, click the “next” button to proceed.

    Step #3: Choose the CTA widget

    The next up is the selection of the CTA widget. Since you’re creating a call-to-action with Replug, choose the “call-to-action” option from the widgets section.

    Step #4: Opt for the CTA type

    After selecting the CTA widget, choose the CTA type. You’ll see three options, such as a button, link, and form. Choose the required CTA type to proceed.

    Step #5: Add a CTA message

    Add a CTA message afterwards. If you opt for the CTA button option in step #4, you’ll have to input the message headline, message body, and button text.

    Step #6: Customize the CTA

    You can customize the CTA to match your company’s branding if you will.

    Step #7: Adjust the appearance

    Adjust the popup timing in the appearance settings to make sure that the CTA snippet appears the way you want it to appear.

    Final thoughts on call-to-action for social media

    Most people think of call-to-action buttons as green or yellow rectangular buttons that say “sign up” or “download” on the websites.

    However, a call-to-action doesn’t necessarily mean a button. In fact, it could be a text, image, or emoji that navigates the audience or influences the visitors to take an action.

    Since there is cut-throat competition on social media, it’s essential to use every tool available at your disposal to attract, engage, and convert the audience.

    The call-to-actions for social media is surely something that could increase post visibility, clickability, and engagement across all social media platforms.

    Don’t hesitate to alter your social media strategy by including tailored-made call-to-actions for social media to see how they turned out for you.

    Reach out to us on social media and tell us how this tactic worked out for you because if it works, then you could always rinse and repeat.

    FAQs

    Here are some burning questions about social media CTAs that need to be answered:

    Does every social media post need a call to action?

    Social media posts with call-to-actions tend to perform better from an engagement standpoint. However, it’s not absolutely important to infuse a CTA every time you post on social media.

    Some social media post types such as useful tips, personal stories, and case studies don’t require call-to-actions. Instead, they have to be authentic, helpful, and engaging.

    What is a call to action on TikTok?

    The commonly used call-to-action on TikTok is “link in bio” – it’s similar to Instagram. However, it’s a completely different story in the TikTok ads.

    What is a call to action on Facebook?

    Facebook allows URLs in the caption/introductory text on a post. Most social media users utilize short links on Facebook to drive the audience to their website or a different social media profile. It’s a popular social media tactic to capitalize on the attention.

    What is a good call to action on Instagram?

    A good call-to-action on Instagram means a CTA that grasps the attention right away. To make such a CTA, make sure that you’re reaching out to the right audience, sharing something relevant with powerful call-to-action such as free, get access, download now, grab it today, avail discount, early access, etc. Instagram link shorteners like Replug help create tracking CTAs and bridge pages that can redirect traffic to any webpage with a shortened URL that helps convert more.

    What is a call-to-action hashtag?

    It’s a type of hashtag that brands and organizations create that emphasizes taking action or encouraging the followers to perform a specific job. Sometimes, brands start a Twitter trend with a specific hashtag and pay influencers to use that hashtag for promotion.